New ‘account-based’ marketing platform unites sales and marketing teams

Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way. The solution provides account teams with tools to discover, manage and analyse the accounts natively from a single, proven marketing automation platform. By providing one central location for managing account lists, orchestrating cross-channel campaigns, and measuring impact across the customer journey, sales and marketing teams are brought together to identify the accounts that matter most, and engage them in a very personalised way.