Lotame Expands Audience Targeting Capabilities to Broadcast Television

NY - Lotame, the leading independent data management platform and most trusted and comprehensive data exchange, today announced the availability of the first-to-market TV DMP, connecting digital audience data to local broadcast television. The launch follows prototype testing with Pearl TV, a business organization of companies that own and operate more than 200 local broadcast TV stations nationwide. TV DMP connects valuable first-party data to televisions, for powerful behaviorally targeted ads on TV. "Television ads are a powerful brand medium, but local broadcast stations have not been able to reach their advertisers' specific target audiences with the same ease as their digital competitors," said Lotame Founder & CEO, Andy Monfried. "Lotame's TV DMP solves that challenge, providing access to rich behavioral data for TV stations nationwide so advertisers can more effectively engage consumers." With Lotame's TV DMP, local stations can leverage online behavioral data to identify when prospective advertisers' key audiences are watching during particular days or times. It also brings data-driven insights to the ads' measurement. After the television ad has run, Lotame provides performance against the target audience so advertisers have more information about household viewing.