Act-On Software Ends 2016 on a High Note

Act-On Software, the leading provider of marketing automation for fast-growing businesses, today turned the page on another strong year of growth, a banner 12 months that saw the company gain new ground in international markets, enrich and expand its use cases for marketing automation, and draw praise for its innovative product and bold corporate vision. More than 4,800 businesses worldwide, across a range of industries -- healthcare, manufacturing, software, and financial services among them -- have already turned to Act-On to build brand awareness, drive demand generation, and expand customer relationships. In 2016, Act-On grew its install base by 25 percent, adding over 850 new logos to its already impressive customer roster, including big brands like the Dallas Mavericks and Six Flags. With over 4,800 companies using Act-On today to deliver personalized experiences across the buyer's journey, the company is seeing increased platform adoption from its existing customer-base, building upon their successes with the technology for expanded uses cases on both the pre and post sales front. "It's an exciting time to be a marketing technology provider, serving CMOs as they embrace their expanded roles as the stewards of the customer experience," says Andy MacMillan, CEO of Act-On Software. "We're grateful to our customers for continuing to entrust us with such a vital part of their business, and we're extraordinarily thankful for our committed employees that have helped make our vision for the future of marketing possible." 2016 Company Highlights Include: Product Innovation- This past year, Act-On made four major product announcements, building upon the functionality of its already award-winning platform. In April, Act-On introduced its integrated workspace to support new use cases for the CMO and the entire marketing organization, taking the power of marketing automation beyond demand generation. These features drew from research commissioned by the company, which found that top performing businesses balanced their investments across marketing disciplines: brand, demand, and customer marketing. In May, the company launched Account-Based Marketing (ABM) Automation, giving B2B marketers the ability to orchestrate automated, multi-channel account engagements at scale, with enhanced nurturing and scoring capabilities at the account level.