ScoopWhoop Touchfone to load the big picture

Media startup ScoopWhoop has acquired Touchfone Technologies for an undisclosed amount in a cash-and-stock deal. As part of the deal, Touchfone Technologies co-founders Mahesh Subramanian and Brahmayya Akella will be appointed as ScoopWhoop's chief technology officer and chief integration officer respectively. The buyout is the first for the Kalaari Capital-backed ScoopWhoop, which was founded in 2013. Touchfone Technologies, founded in 2010 and backed by Blume Ventures, enables video delivery and ad targeting across devices and networks. It counts Star, Asianet, Disney and Big Flix among its clients.