Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies
IDG Enterprise | March 30, 2017
IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers (ITDMs) are seeking more relevant information resources to meet their business needs.