Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)

Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins.91% of Baby Boomers have some sort of Social Media account.2 Boomers are also known as the “silver surfers,”3 because they will seek out new platforms to use and navigate them to reach out to others. They favour Facebook and are quite vocal about what they want and how they want it. Boomers spend 27 hours a week on the internet 2 hours more than 16 to 34-year-olds.)4 Boomers are more likely to act based on something they see on Social Media.