What B2B Marketers Should Know About LinkedIn Ads

With the rise of online advertising options, B2B marketers must take a strategic and targeted approach on deciding where to invest their online marketing budget. When comparing the various social media advertising platforms available, 92% of B2B marketers leverage LinkedIn above all other platforms. This speaks to the inherent value that comes from LinkedIn and should be strongly considered as a powerful option for your organization. If you’re considering developing a LinkedIn B2B marketing strategy, continue reading to learn everything you need to know about LinkedIn Advertising: How to Know if LinkedIn Ads Are Right for You Before you begin investing time and money into LinkedIn advertising, you’ll need to determine if the products/services your organization offers is a good fit for the social platform.