Are buyers the key to your ABM tech stack?

For the billions of dollars spent on B2B marketing technology, isn't it paradoxical that we're moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need?The issue is that the modern pursuit of technology has blurred the reality of our audience (i.e. buyers at target accounts). Each platform wants to become the place for a certain activity, but results in fragmenting and hiding the engagement we earn.