5 Steps to Create a Data-Driven Content Marketing Strategy

It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effective content marketing program. A data-driven content marketing strategy can yield high-impact results. Data-driven marketing is crucial to success in a hyper-competitive global economy. According to Onboard Informatics, 53% of businesses believe data makes them more consumer-centric and 88% use third-party data to get a better understanding of their customers. Data gives us an accurate picture of our target market, and by utilizing these findings, we can create even better content marketing strategy that drives new business. Data-driven content marketing can be defined as the utilization of statistics, surveys, market research and public data to inform and create a content strategy. This data can provide insights into current trends dominating the market and opportunities that may exist in the future. It can also help you determine market segments and understand your audience within certain parameters such as location, age, income, education, content consumption habits, preferences and more.