Why I Just Marked Your Email as Spam

If you’re a B2B marketer who wants to send me a cold prospecting email, I have this warning for you: I’m going to mark it as spam. If you send that email to other people at my company, they’re going to mark it as spam, too. That could get you and your company shut out of communicating with any of us. Is that cold email worth it? I say no, because there are better ways to reach out. The European Union’s General Data Protection Regulation goes into effect in less than 100 days. Marketers are talking about how to prepare for it and what the consequences of non-compliance will be, but survey after survey shows most are unprepared. Ads by Hooly Based on what I see in my inbox every day, a lot of B2B marketers will run afoul of GPDR by sending unsolicited email, even if it’s a one-to-one message instead of a broadcast email. That includes U.S. marketers, who must follow GDPR’s rule on acquisition and permission if they have data on customers in any of the 28 EU member nations, such as France, Germany and the UK.