Advanced Marketing Metrics with Easy-To-Use Engagement Insights

Data analysis can be hard. Not everyone likes building custom reports or doing pivot tables. What if you could get advanced marketing metrics from an easy-to-use tool like Google Sheets or Excel? Well, you can with Act-On’s Engagement Insights. Engagement Insights is an easy-to-use templated approach to measuring marketing performance with tools you’re already using Google Sheets or Excel. Don’t just take our word for it. Our customers love the product, too. Becky Montchal, director of marketing at Symmetry Software, was able to get Engagement Insights set up inside of 20 minutes, including watching a 7-minute tutorial video. “Having it set up on a Monday,” Montchal said. “And being able to begin making high-level decisions by Wednesday morning is pretty significant and super helpful with the Engagement Insights product.” Montchal leads the 3-person marketing team at Symmetry, a payroll tax withholding software company that determines accurate taxation for employee paychecks. Their clients include many brands you’ve heard of: Southwest Airlines, Samsung, Walmart, Lowes, Whole Foods, and more. As Montchal says, several folks reading this are probably impacted by Symmetry’s software and don’t even know it.