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NEWS

   

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  • The Essential Digital Marketing Toolkit for Online Businesses

    One of the greatest things about digital marketing is that it is so accessible to businesses of all shapes and sizes. With the plethora of tools available, many of them free or at the very least, affo...


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    https://www.business2community.com/digital-marketing/the-essential-digital-marketing-toolkit-for-online-businesses-020633802303

  • How to Write Unparalleled Marketing Copy For Your Business

    The best way to write marketing copy for your business is to make sure you stay in line with brand guidelines, comply with the voice you established and adhere to the marketing plan your team innovati...


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    https://www.business2community.com/marketing/how-to-write-unparalleled-marketing-copy-for-your-business-020590512300

  • SEO Competitive Analysis – What is it and How to Go About it?

    It is now truer than ever as the competition is at its peaks online. To take the right action for fair and better competition against your rivals, you must carry out a competitive analysis as part of ...


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    https://www.business2community.com/seo/seo-competitive-analysis-what-is-it-and-how-to-go-about-it-020601742294

  • The Importance of Cybersecurity and the GDPR

    When you hear the term cybersecurity, you would be forgiven if your mind wandered to an image of a Hollywood-style hacker, frantically typing away in front of multiple monitors, with lines of code pou...


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    https://www.business2community.com/cybersecurity/the-importance-of-cybersecurity-and-the-gdpr-020601422296

  • Business Competition: How Connecting With Competitors Is Actually Good for Business

    Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have...


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    https://www.business2community.com/small-business/business-competition-how-connecting-with-competitors-is-actually-good-for-business-020563002284

  • 7 Stunning Video Advertising Campaigns (and Why They Worked)

    On the one hand, video, the undisputed king of digital content, is now easier to create and spread to your audience than ever before thanks to social channels and ad networks. On the other, everybody&...


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    https://www.business2community.com/video-marketing/7-stunning-video-advertising-campaigns-and-why-they-worked-020494632280

  • Making the Most of Your Time: 5 Ideas for Marketing Time Savers

    “There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends...


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    https://www.business2community.com/marketing/making-the-most-of-your-time-5-ideas-for-marketing-time-savers-020477572278

  • The GDPR Compliance is Coming into Play – Are You Ready For It?

    Personal data plays a big role in day to day business operations. With the expansion of the world wide web and its capabilities, security is a topic of interest for all business owners across the glob...


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    https://www.business2community.com/brandviews/magentrix/the-gdpr-compliance-is-coming-into-play-are-you-ready-for-it-020495442261

  • The Most Successful B2B Organizations in Social Media Marketing

    According to a survey conducted recently, most of the businesses in the United Kingdom alone are using the marketing tool for social media, with the most known reasons for creating awareness among the...


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    https://www.business2community.com/b2b-marketing/the-most-successful-b2b-organizations-in-social-media-marketing-020469572256

EVENTS

Conferences

THE DEFINITIVE DIGITAL MARKETING GATHERING

THE DEFINITIVE DIGITAL MARKETING GATHERING

May 22-23, 2018
Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Digital Summit fills your brain and professional toolkit with thought leadership and p...

B2B Marketing Conference Cambridge 2018

B2B MARKETING CONFERENCE CAMBRIDGE 2018

May 24-24, 2018
Join us on 24th May 2018 for our third instalment of our B2B Marketing Conference at Robinson College, Cambridge. In this ultimate learning & development day, Marketing professionals will be able to witness complete unique case-study presentations, as well as benefit from our intimate roundtable...

B2B Marketing Summit

B2B MARKETING SUMMIT

May 30-31, 2018
Good marketing aligns with the business. Great marketing aligns with the customer. B2B marketing leaders have myriad choices as they reach for the golden ring that customer obsession offers. Customer expectations for personalized experiences without human intervention and business expectations for R...

Brand Marketing Summit

BRAND MARKETING SUMMIT

May 30-31, 2018
The Brand Marketing Summit was “designed exclusively for in-house marketers”. The event, organized by Incite Group, brings together Chief Marketing Officers and marketing leaders from over 60 innovative brands. If you want to learn more about the science of storytelling, personalizing th...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

2018 MARKETING ANALYTICS CONFERENCE

2018 MARKETING ANALYTICS CONFERENCE

May 17-18, 2018
Data-Driven Marketing requires both strategical vision and tactical mastery. Senior leaders including Chief Marketing Officers, Chief Data Officers, and Chief Information Officers must prioritize data collection, analysis and responsiveness to drive consumer acquisition and retention and to build th...

B2B Marketing Leaders Forum APAC 2018

B2B MARKETING LEADERS FORUM APAC 2018

May 14-16, 2018
Do you want to turn your marketing department into a revenue generating machine, become a modern marketer and advance your career?You’re not alone! In May 2018, 300 CMOs and B2B Marketers will gather in Sydney at the 3rd annual B2B Marketing Leaders Forum APAC 2018 to learn the latest strategi...

EXPERIENTIAL MARKETING SUMMIT 2018

EXPERIENTIAL MARKETING SUMMIT 2018

May 14-16, 2018
Get ready. You are mere clicks away from registering for the world’s largest executive training conference on experiential marketing. Welcome to the Experiential Marketing Summit. This page will be the starting point for your registration. Over the next few pages, you’ll be able to sign ...

 

Webinars

MAY 23, 2018
STATE OF THE MARKET FOR B2B PERSONALIZATION
Businesses across industries are experiencing unprecedented lift when leveraging personalization to deliver more relevant and engaging website experiences and email communications. But when it comes to demand generation and ABM initiatives, many B2B organizations find themselves struggling...
JUN 21, 2018 | 03:00PM
SELECTING THE RIGHT TECHNOLOGY FOR YOUR ABM PROGRAMME
“What technology should I buy to help us run an ABM programme?” One of the biggest questions marketers are constantly asking themselves. Software and systems are finally at a point where – with the right strategy in place – technology can help you with your ABM proc...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products an...