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    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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    COMPANIES

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

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  • B2B Social Media: How to Use Social to Improve Your PR Strategy

    B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy.Stop thinking about y...


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    http://www.business2community.com/public-relations/b2b-social-media-use-social-improve-pr-strategy-01918834#KiUS78h4UQgdxWQf.971814

  • A little yoga makes for a lot better ABM: How to design in flexibility to unleash agility

    How do you take your Account-Based Marketing to the next level? Contributor John Steinert shares 'ABM yoga' tips to foster collaboration between your marketing and sales teams and enhance your...


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    https://martechtoday.com/little-yoga-makes-lot-better-abm-design-flexibility-unleash-agility-2040381809

  • Building an ABM Framework: The 5 P’s to Success (Part 1)

    When it comes to account-based marketing (ABM), there is a lot of content you could consult. In fact, if you look up “account-based marketing” on Google, the search will generate over thir...


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    http://www.business2community.com/marketing/building-abm-framework-5-ps-success-part-1-01916663#8quKu3gFxJ1G2PFM.971810

  • What We Get Wrong About Account Based Selling

    Account based marketing and selling gets a lot of attention–it should. There’s huge amounts of data about the cost of acquisition–the cost of growing revenue from existing customers ...


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    http://www.business2community.com/sales-management/get-wrong-account-based-selling-01917265#9QadhuLb6iidA7zS.971813

  • Facebook Disables Employer Targeting, And B2B Marketers Must Adapt

    Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, acc...


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    https://adexchanger.com/platforms/facebook-disables-employer-targeting-b2b-marketers-must-adapt/1803

  • Why Your Website Must Be an Effective Content Marketing Platform

    Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed...


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    http://www.business2community.com/content-marketing/website-must-effective-content-marketing-platform-01919973#eUFbBKct6ItuMU7i.971804

  • ClearSlide Launches New Sales Content Recommendation Engine

    Sales engagement platform provider ClearSlide has announced the launch of Orion, a functionality designed to guide sales reps to relevant content that enables their efforts within ClearSlide, Outlook,...


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    https://www.demandgenreport.com/features/news-briefs/clearslide-launches-new-sales-content-recommendation-engine1798

  • A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

    A lead generation funnel is no different. It’s the process of starting with, and sifting through, a large number prospects, identifying which ones are viable as sales leads, and then nurturing t...


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    http://www.business2community.com/b2b-marketing/simple-6-step-guide-building-well-oiled-b2b-lead-generation-funnel-01915255#Vl1Xs4y82PTXK2gh.971795

  • Take Advantage of Account Based Marketing

    The way the discourse shifts in today’s world can make topics that have only been in the zeitgeist for a little while feel like ancient news. After being discussed passionately and intensely for...


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    http://www.business2community.com/brandviews/seismic/take-advantage-account-based-marketing-01918888#ixDqFy4gHWWXlhVq.971796

EVENTS

Conferences

Data-Driven Remarketing: 3 Funnel Flipping Insights for Targeting Your Personas

DATA-DRIVEN REMARKETING: 3 FUNNEL FLIPPING INSIGHTS FOR TARGETING YOUR PERSONAS

September 26-26, 2017
You've done the research and identified your key personas in your marketing automation tool. Now take the next step and create custom audiences to target your site visitors with key messaging. Save money and increase conversion rates by implementing Customer Match, Custom Audience Segments and R...

INBOUND 2017

INBOUND 2017

September 25-28, 2017
INBOUND 2016 featured almost 300 breakout sessions from some of the biggest names and brightest minds in sales and marketing. From Ann Handley on how slow is the new fast to Jill Konrath on how to sell more in less time, INBOUND 2016 was packed with dozens of new tactics to take your business to the...

Technology for Marketing ABM Conference

TECHNOLOGY FOR MARKETING ABM CONFERENCE

September 27-28, 2017
Technology for Marketing is the UK's only event dedicated to martech.One spot for marketers to nurture their next big Idea. One place to gather actionable inspiration from marketing gurus who’ll share their glimpse of the future. One showroom of the best technology that will transform your...

Inbound Marketing conference

INBOUND MARKETING CONFERENCE

September 25-28, 2017
The Inbound conference, organized by the HubSpot, Inc. will in Boston, United States Of America.United States Of America.Led by the best Inbound professionals out there, these sessions will teach the principles and skills of Inbound Marketing, Inbound Sales and Inbound Services that will improve and...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Essentials of B2B Marketing Conference

ESSENTIALS OF B2B MARKETING CONFERENCE

September 17-19, 2017
The Essentials of B2B Marketing, organized by the American Marketing Association will take place from 17th September to the 19th September 2017 at the Rancho Bernardo Inn in San Diego, USA. The conference will cover areas like Apply Value Disciplines Act as internal communicators and facilitators fo...

From Data-Diving to Insights-Driving

FROM DATA-DIVING TO INSIGHTS-DRIVING

September 14-15, 2017
This track covers the basics of marketing and sales measurement. Sessions will cover the "how tos" of multi-touch attribution, funnel metrics as well as nuts and bolts of conversion rates, reverse funnel planning, ABM measurement, sales processes and more!

Optimizing ABM Impact: Planning for 2018 and Beyond

OPTIMIZING ABM IMPACT: PLANNING FOR 2018 AND BEYOND

September 12-12, 2017
In a recent study conducted by the ABM Leadership Alliance and ITSMA, 71% of companies say they plan to scale their ABM programs in the next 12 months. Join us on September 12 for a full-day of actionable content and interactive discussions designed to help you optimize and expand your ABM programs ...

 

Webinars

SEP 26, 2017 | 12:00 PM
MAXIMIZING LEAD GEN: WHY B2B WEBINARS EARN HIGH GRADES IN MARKETING PLAYBOOK
Forward-thinking lead generation is critical to any business in the 2017 market. Given the variety of digital campaign options, capitalizing on trends within the buying cycle is always top of mind. In partnership with Ascend2, ReadyTalk recently completed a research survey entitled B2B Con...
SEP 26, 2017 | 4:00 PM
ENHANCING EMAIL MARKETING WITH NEW TARGETING AND CUSTOMER EXPERIENCE TACTICS
Join us for another Holistic Live! Connect webinar with esteemed marketing industry analyst David Daniels, CEO & Founder, The Relevancy Group & Kath Pay, CEO & Founder, Holistic Email Marketing.Individual targeting and the rise of People Based Marketing and its role in email ma...
SEP 27, 2017 | 11:00AM
ABM: YOUR SECRET WEAPON FOR SALES & MARKETING PARTNERSHIP
In the Engagement Economy, only organizations that empower their people to engage internally within the organization as well as externally with customers will win. Join Marketo and SiriusDecisions to discover the account-based marketing (ABM) strategies leading companies are leveraging to ...
SEP 28, 2017 | 2:30pm
HOW TO DEVELOP YOUR 2017 INBOUND MARKETING PLAN
We’ve all been there. As a marketing manager, you're setting the plan for the year ahead, but this year, you're trying to make improvements that will drive even stronger sales results. Inbound marketing is a smart approach, but how do you put it into action? What does the fir...
SEP 28, 2017 | 2:00 PM
DATABASE-DRIVEN TIPS FOR BUILDING A POWERFUL DEMAND GEN ENGINE
Join us on Thursday, September 28th at 2:00 PM ET / 11:00 AM PT for a 30-minute live webcast and SmartForms demo to learn key database-driven tips to increase the effectiveness of your demand gen engine.Data quality has a real, measurable impact on your outcomes, and high-quality lead data...
OCT 10, 2017 | 9.30 am
B2B LEAD GENERATION BEST PRACTICES
Not getting the leads you want? Want to double your sales pipeline in 30 days? CommuniGator can help you reach your goals! As a result of attending our Lead Generation seminars, over 90% of previous attendees have committed to changing their lead generation strategy and many have gone on t...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

To drive real engagement (and sales) with prospect accounts, you need to gather accurate account intelligence and know which messages will resonate with those prospects' buyers. In Aberdeen's ...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...