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NEWS

   

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  • 7 Content Marketing Trends for 2018

    Content marketing has been around since 1895, when the John Deere company started a magazine for farmers.Fast forward to today, when brands have infinite media options for engaging customers—web...


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    https://www.cmswire.com/content-strategy/7-content-marketing-trends-for-2018/2035
  • 6 Martech Innovations That Will Help You Crush It in 2018

    2017 was definitely the year of MarTech. Thousands of new startups who joined the marketing technologies landscape are pointing on to the tremendous innovation mode that this industry has been experie...


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    https://www.business2community.com/b2b-marketing/6-martech-innovations-will-help-crush-2018-019752702040
  • Visitor Queue Launches Beta Solution For Lead Generation

    Visitor Queue is a B2B lead generation software that can identify the name, contact details and user data of the businesses that visit a company website. The solution is designed to help companies gro...


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    https://www.demandgenreport.com/features/solution-spotlight/visitor-queue-launches-beta-solution-for-lead-generation2041
  • Industry Veteran Maria Pergolino Joins Anaplan As New CMO

    Anaplan, a connected planning solution for marketing, sales, finance and other business departments, announced it has appointed Maria Pergolino as the company’s new CMO.In an interview with Dema...


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    https://www.demandgenreport.com/features/news-briefs/industry-veteran-maria-pergolino-joins-anaplan-as-new-cmo2015
  • Salesforce 3.75M Users Now Have Access to Fastbase, Inc.'s Powerful Lead Generation Software

    Any fundraiser with experience of working in the UK and the US will know that the culture of major gift philanthropy differs greatly between the two nations. But the news that donations of £1m o...


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    https://www.prnewswire.com/news-releases/salesforce-375m-users-now-have-access-to-fastbase-incs-powerful-lead-generation-software-300568249.html2010
  • ABM Is Gasoline For Organic Growth

    For all of the talk about the power of account-based marketing (ABM) to target individuals, many are missing an important fact: It can work even better for groups of people within your existing client...


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    https://www.mediapost.com/publications/article/311179/abm-is-gasoline-for-organic-growth.html2003
  • G2 Crowd Appoints New CMO

    G2 Crowd, a business solution review platform, announced the appointment of Ryan Bonnici as Chief Marketing Officer. In his new role, Bonnici will oversee planning, development and execution of the co...


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    https://www.demandgenreport.com/features/news-briefs/g2-crowd-appoints-new-cmo1993
  • A Look Back & a Look Ahead for B2B Marketing

    At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content tea...


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    https://www.business2community.com/b2b-marketing/look-back-look-ahead-b2b-marketing-019706691994
  • 8 Essential B2B Demand Generation Best Practices for 2018

    Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand...


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    https://www.business2community.com/b2b-marketing/8-essential-b2b-demand-generation-best-practices-2018-019667791984

EVENTS

Conferences

B2B MARKETING & SALES EVENT OF 2018

B2B MARKETING & SALES EVENT OF 2018

February 19-21, 2018
A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries. Addressing the topics that matter most to B2B—Account Strategies, Messaging Frameworks, Demand Acceleration and Sales Enablement—attendees walk away with actiona...

B2B Content 2 Conversion Conference

B2B CONTENT 2 CONVERSION CONFERENCE

February 19-21, 2018
The B2B Content 2 Conversion Conference, organized by the Demand Gen Repor will take place from 19th February to the 21st February 2018 at the Fairmont scottsdale princess in Scottsdale, United States Of America. The conference will cover areas like The Combined Agenda Provides Real-world Case Study...

SiriusDecisions Summit Canada

SIRIUSDECISIONS SUMMIT CANADA

March 01-01, 2018
Join the Inaugural SiriusDecisions Summit Canada and network with a vibrant community of b-to-b sales, marketing and product leaders. In one day, you will learn how leading Canadian companies address growth, innovation and operational challenges. You’ll leave the event with a unique perspectiv...

Social Media Marketing World 2018

SOCIAL MEDIA MARKETING WORLD 2018

February 28-02, 2018
Imagine this: A conference that offers outstanding content infused with a truly social experience.In a few words, that explains Social Media Marketing World.You’ll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only ...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

ITSMA Account-Based Marketing Certification and Mentoring Programme

ITSMA ACCOUNT-BASED MARKETING CERTIFICATION AND MENTORING PROGRAMME

December 12-13, 2017
ITSMA pioneered ABM in the early 2000s, and worked since then with leading B2B technology, telecom, and services firms to design and execute ABM strategies and programs. Our approach, methodology, and practical experience are the best in the business, and we’ve trained hundreds of marketers fr...

Content Marketing Summit

CONTENT MARKETING SUMMIT

December 11-12, 2017
The Content Marketing Summit is part of the IE8 Festival 2017. The festival will bring together 8 unique summits across 2 days, covering a vast array of topics from Big data, Strategy, Innovation, Analytics & Digital. Choose the ‘Access All Areas’ pass to access all 8 summits, and he...

Lessons from Strategic ABM Pros

LESSONS FROM STRATEGIC ABM PROS

December 12-12, 2017
ABM comes in many forms. Some companies target hundreds of accounts with technologically-enabled, lightly customized campaigns. This is Programmatic ABM.For others it’s a deeply researched, 18 month or more, high-touch focus on a small number of very large accounts in pursuit of six and seven-...

 

Webinars

DEC 18, 2017 | 11:00 AM
HOW TO INCREASE SALES 8X WITH MULTI-CHANNEL MARKETING AND SALES AUTOMATION
Targeted lead generation combined with multi-channel marketing and a scalable and automated process are the key ingredients to explosive growth. If you’re a B2B business trying to significantly increase your sales, this webinar is for you.Jaclyn Klein is the co-founder at Growlabs.co...
DEC 18, 2017 | 11:00 am
DRIVE INTELLIGENT AND EFFECTIVE PROSPECTING WITH SALESFORCE ENGAGE
The B2B buying experience starts with marketing but doesn't end there. According to the Harvard Business Review, 78% of prospects will buy from the vendor that responds first. In order to turn a prospect into a customer, sales teams need every insight and tool they can get their hands ...
DEC 19, 2017 | 1:00pm
THE KEY TO SUCCESS FOR CONTENT MARKETING TEAMS? BECOME AGILE!
In this two-part webinar series, Jeff Julian, Chief Executive Officer of Squared Digital, will take us through the daily challenges faced by a content owner and provide steps you can take to ensure your team has the information they need to succeed. If you are part of a marketing content t...
JAN 10, 2018 | 2:00 PM
HOW TO USE UBERFLIP AND TERMINUS TO FUEL YOUR ABM STRATEGY
Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.It...
JAN 24, 2018 | 11:00 am
ITSMA’S 2018 STATE OF THE PROFESSION ADDRESS
Join ITSMA’s Dave Munn and Julie Schwartz for an essential briefing on findings from ITSMA’s 2018 Marketing Budgets and Trends Survey. With new benchmark data from top technology, communications, and B2B services firms, Dave and Julie will provide critical insight and recommend...
FEB 28, 2018
FUELING CONTENT MARKETING WITH TECHNOLOGY
Closing Keynote with Katrina Neal, Content Marketing Evangelist, LinkedIn, will discuss being a data scientist.ContentTECH 2018 will also feature 6 technology-focused webinars:
- Advanced Email Marketing with Jessica Best, Director of Data-Driven Marketing at Barkley
- SEO wi...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

To drive real engagement (and sales) with prospect accounts, you need to gather accurate account intelligence and know which messages will resonate with those prospects' buyers. In Aberdeen's ...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...