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    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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NEWS

   

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  • Everything You Need to Know NOW About Social Video Marketing

    Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we&rs...


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    http://www.business2community.com/video-marketing/everything-need-know-now-social-video-marketing-01866220#3SIZ7B2xDAUoAeU6.971636

  • B2B Content Marketing Statistics to Convince Your Boss

    In the rapidly evolving marketplace, content marketing has become a priority for a variety of reasons. Content marketing is a great way to build your brand’s authority in the field, educate clie...


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    http://www.business2community.com/content-marketing/b2b-content-marketing-statistics-convince-boss-01866369#kvRYA6SAG2KLBVll.971637

  • How to Overcome Top-Funnel Marketing Deficiencies in an ABM World

    There are many moving parts involved with developing and executing a successful account-based marketing program. One of the most overlooked aspects is the way in which we marketers must coordinate top...


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    http://www.business2community.com/marketing/overcome-top-funnel-marketing-deficiencies-abm-world-01862916#wW52HHlXHzBooJgp.971643

  • 6 Ways Inbound Marketing is Different for SaaS Companies

    One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essenti...


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    http://www.business2community.com/marketing/6-ways-inbound-marketing-different-saas-companies-01862755#Kr3ZAYIxSeZvWEQ2.971644

  • Cool Content Marketing Ideas for Tech Firms

    Whether your tech firm sells services software or products, you want your content marketing efforts to educate and engage your target audience. These efforts should result in a more educated buyer and...


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    http://www.business2community.com/content-marketing/cool-content-marketing-ideas-tech-firms-01861918#1RriVBZpTiEEIJ7f.971628

  • A Content Marketer’s Guide to Keyword Strategy

    Why did I write a content marketer’s guide to keyword strategy when there’s already so much out there written about keyword strategy? Well, keyword strategy is critical for SEO and it seem...


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    http://www.business2community.com/content-marketing/content-marketers-guide-keyword-strategy-01861421#rmcBigEiMZuy1gKs.971629

  • 5 Motivational Techniques for Better Lead Generation

    The top three trends in the world of B2B sales today are: social selling, account-based marketing and sales development technologies. According to Inside Out’s 2016 CXO Benchmark Study, 3 out of...


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    http://www.business2community.com/sales-management/5-motivational-techniques-better-lead-generation-01862477#GfWwD6zrfCrSl7UY.971624

  • Influencer Marketing – Owned or Earned?

    Influencer marketing is no longer some edgy new technique. According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their in...


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    http://www.business2community.com/marketing/influencer-marketing-owned-earned-01861098#64pfwbcQwPheRkQu.971625

  • Account Based Marketing Is Here To Stay, No Matter the Name

    Account based marketing. Account based selling. Account based selling development. All of these terms are used nearly interchangeably. They all attempt to put a name on something that Marketo defines ...


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    http://www.business2community.com/brandviews/seismic/account-based-marketing-stay-no-matter-name-01862992#hjF31zq2QQGhPkYp.971620

EVENTS

Conferences

2017 Next Generation ABM Forum 5 July 2017

2017 NEXT GENERATION ABM FORUM 5 JULY 2017

July 05-05, 2017
Today’s marketing leaders are accountable for driving business, not just leads, which is why Account-Based Marketing (ABM) has become one of the hottest trends in B2B marketing today. ABM, also known as client-centric marketing, is in the process of transforming modern marketing practice, as e...

ITSMA Account Based Marketing Certification Program – Kickoff Workshop

ITSMA ACCOUNT BASED MARKETING CERTIFICATION PROGRAM – KICKOFF WORKSHOP

July 12-13, 2017
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific...

International Conference on Social Media Marketing, ICSMM’17

INTERNATIONAL CONFERENCE ON SOCIAL MEDIA MARKETING, ICSMM’17

August 21-22, 2017
ICSMM'17 welcomes quality papers for Non publication presentation and Publication Presentation, focusing on the following but not limited topics. Cost-Effective Ways to Create Content and New Content. Strategies and tactics in social media marketing, Social Media Marketing Tools, Establishing CR...

INBOUND 2017

INBOUND 2017

September 25-28, 2017
INBOUND 2016 featured almost 300 breakout sessions from some of the biggest names and brightest minds in sales and marketing. From Ann Handley on how slow is the new fast to Jill Konrath on how to sell more in less time, INBOUND 2016 was packed with dozens of new tactics to take your business to the...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

B2B Marketing Ignite 2017

B2B MARKETING IGNITE 2017

June 22-22, 2017
Billed as the “single, biggest, and most influential event of its kind in the world”, Ignite is a marketing event focused exclusively on the needs, goals, and challenges of the B2B marketer. Every year Ignite creates a top-calibre agenda of keynote speakers, workshops, breakout seminars,...

Social Media marketing Week Lima 2017

SOCIAL MEDIA MARKETING WEEK LIMA 2017

June 21-22, 2017
In today’s connected world, social media isn’t an option, it’s a requirement. Social Media is a free tool to build relationships with your audience, but just because you build it doesn’t mean people will come. The key lies in growing organic engagement which requires understa...

Account-Based Marketing and the Era of Targeting

ACCOUNT-BASED MARKETING AND THE ERA OF TARGETING

June 13-13, 2017
Account based marketing is capturing the attention of B2B marketers. According to Forrester, the rise of customer experience technology and the quality of personalized experiences that it affords is pushing this sector forward. Essentially, account based marketing (ABM) is helping marketers better u...

 

Webinars

JUN 28, 2017 | 10:00AM
SOCIAL MEDIA SELLS & FACEBOOK ADS, PINTEREST & INSTAGRAM
Are you using Social Media to sell or to achieve your marketing goals?  Social media provides word of mouth advertising and is one of the most cost-effective ways to increase your organization's reach to the friends of your contacts or a specific target market. Find out which soci...
JUN 29, 2017 | 10:30 pm
ACCOUNT BASED ATTRIBUTION APP FOR SALESFORCE (FREEMIUM)
Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models. You know the saying “a rising tide...
JUL 11, 2017 | 4:pm
WEBINAR: CONTENT STRATEGY FOR LEAD GENERATION
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Which is why you should join our content strategy webinar run by our very own in-house content guru. Run by our own content stra...
JUL 12, 2017 | 9:00am
INTRODUCING WORKPLACE BY FACEBOOK ADVERTISING & HOW TO LAUNCH IT IN YOUR ORGANIZATION
Facebook Blueprint  to help you better leverage Facebook advertising to drive real business results. Learn how to streamline the way your company works by launching Workplace by Facebook in your organization. Help people collaborate more easily and get more done. This webinar will tea...
AUG 30, 2017 | 10:00 am
INTRODUCING IN-STREAM VIDEO ADVERTISING ON FACEBOOK
In-stream video ads is a new placement for marketers looking to capture people’s attention with longer messages in a lean-back environment. In this webinar, you’ll learn about why in-stream video ads is resonating with people and delivering results for businesses. You’ll ...
SEP 28, 2017 | 2:30pm
HOW TO DEVELOP YOUR 2017 INBOUND MARKETING PLAN
We’ve all been there. As a marketing manager, you're setting the plan for the year ahead, but this year, you're trying to make improvements that will drive even stronger sales results. Inbound marketing is a smart approach, but how do you put it into action? What does the fir...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales (which sells to accounts not leads), a demand for higher ROI (which can be achieved through better targeting) and a desire t...
SCALING ACCOUNT-BASED MARKETING IN THE DIGITAL AGE
Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s &ld...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute.
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies.
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day ...
POCKET YOUR KEY TARGETS WITH ACCOUNT-BASED MARKETING
Revenue-Yielding Account... Corner Pocket. Marketers everywhere are discovering the targeting powers of the newest B2B trend, Account-Based Marketing (ABM). Even anonymous prospects from key accounts can have a personalized web experience when targeted with ABM.

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

What’s the “tough sell” for B2B marketers? One challenge is finding a way to effectively reach this more-informed set of finite stakeholders within a company. With the explosion of digital content, m...

Deck
Craft

Today, inbound marketing—and especially content marketing—are the darlings of the B2C and B2B marketing worlds. These types of marketing have become so ubiquitous that I’ll bet many marketers don’t ev...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days ...

Casting a wide net across a large number of companies can be effective. However, it’s not the only way to organize your sales and marketing efforts. In fact, there may be a better way depending on the...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-based marketing...

By definition, account based marketing focuses on key accounts, so it follows the metrics must do the same. As an account based marketing specialist it pains me to find so many companies fixated on (1...