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    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS


EVENTS

Conferences

ITSMA Account Based Marketing

ITSMA ACCOUNT BASED MARKETING

December 06-07, 2016
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific...

2016 Leadership in Digital-Marketing

2016 LEADERSHIP IN DIGITAL-MARKETING

December 08-08, 2016
Argyle Executive Forum is bringing together leading digital executives from a variety of industry verticals for our 2016 Leadership in Digital Marketing Forum in Boston, MA. Hailing from all over the east coast, our speaking faculty will address an array of topics geared towards Chief Digital Office...

#FlipMyFunnel – B2B Marketing & Sales Conference

#FLIPMYFUNNEL – B2B MARKETING & SALES CONFERENCE

December 08-08, 2016
Are you ready to challenge the status quo and level up your B2B marketing and sales game? The #FlipMyFunnel B2B Marketing and Sales Conference is making its way back to Atlanta, the birthplace of #FlipMyFunnel for two days of funnel flipping! This time will be bigger and better with a full day of wo...

Programmatic Buying and Targeting: Cross-Platform Advertising

PROGRAMMATIC BUYING AND TARGETING: CROSS-PLATFORM ADVERTISING

January 04-04, 2017
Programmatic buying and targeting has revolutionized the relationship between advertiser, agency and platform. Automating the buying and optimization of media inventory not only streamlines the process, it substantially enhances decision making and efficiency. Welcome to a world of programmatic medi...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

ITSMA : Account-Based Marketing Workshop

ITSMA : ACCOUNT-BASED MARKETING WORKSHOP

December 02-02, 2016
With ABM in the top five priorities for marketers this year, and an average increase of 30% in ABM budgets for 2016, isn’t it time you found out how ABM could work for you? ITSMA pioneered the concept of ABM more than a decade ago, and since then our ABM practice has been researching, training...

Predictive Analytics for Demand Creation and Account Based Marketing

PREDICTIVE ANALYTICS FOR DEMAND CREATION AND ACCOUNT BASED MARKETING

December 01-01, 2016
Account-based marketing (ABM) and predictive analytics are perhaps the two hottest topics in b-to-b today, and they form a powerful combination for b-to-b marketing and sales organizations. High-performing organizations are using the high-definition lens provided by predictive analytics to improve e...

Marketing Excellence: Stories from 2016 Award Finalists

MARKETING EXCELLENCE: STORIES FROM 2016 AWARD FINALISTS

November 23-23, 2016
This event is free for ITSMA Europe and ITSMA Global members – log in for complimentary registration. ITSMA’s annual Marketing Excellence Awards honors outstanding marketing programs for B2B services and solutions across the technology, telecoms, and professional service sectors. Beyond ...

 

Webinars

DEC 07, 2016 | 10:00 A.M-
EXPERT ABM: SELLING THE VALUE OF ABM IN YOUR ORGANIZATION
What does it take to get your organization committed to account-based marketing? How do you get your CFO to green-light the budget, get the sales organization committed to a new level of coordination, and rally the rest of your organization around the strategies, resources and focus necessary to dri...
DEC 07, 2016 | -
INTRODUCTION TO ACCOUNT BASED MARKETING [ABM] WORKSHOP
ITSMA pioneered the concept of ABM more than a decade ago, and since then our ABM practice has been researching, training, certifying and advising marketers in ABM around the world. 84% of marketers say that ABM delivers a higher return on investment than any other B2B marketing approach, which is w...
DEC 08, 2016 | 11:30 A.M-
ONESOURCE ABM SOLUTION FOR A PERFECT 2017 START
Earlier this year, Avention surveyed 100+ B2B marketers to learn more about their views on Account-Based Marketing (ABM) and the role data plays in account-based approaches. Almost 70% of respondents admitted they can’t identify accounts that match target segment attributes and 75% can’t...
DEC 08, 2016 | -
DEMAND GENERATION AT A STARTUP: LAUNCH, RINSE, REPEAT
Here's a scenario: You know the definition of demand generation. You have an idea of who your target audience is and you have a funnel loosely defined. You know what you are supposed to do with this information yet you run up against challenges time and again and can’t get programs rolling...
DEC 13, 2016 | 12:30 P.M-
SQUAD GOALS: WHY COST PER LEAD IS FAILING YOUR LEAD GEN STRATEGY
Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re sup...
DEC 14, 2016 | 10:00 A.M-
WHAT’S WORKING WITH ABM CONTENT
According to the Content Marketing Institute, only 30% of B2B marketers say their content is effective, and nearly 80% are unsuccessful in showing a clear ROI for the content they produce.  While ABM vendors are lining up to provide data and tools to select and engage the best target accounts, ...
“THE ABCS OF ABM (ACCOUNT-BASED MARKETING)”
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea of marketing and sales teams working in alignment to build relationships with contacts at target account...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales (which sells to accounts not leads), a demand for higher ROI (which can be achieved through better targeting) and a desire to deliver ...
SCALING ACCOUNT-BASED MARKETING IN THE DIGITAL AGE
Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data i...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute.
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies.
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROI
POCKET YOUR KEY TARGETS WITH ACCOUNT-BASED MARKETING
Revenue-Yielding Account... Corner Pocket. Marketers everywhere are discovering the targeting powers of the newest B2B trend, Account-Based Marketing (ABM). Even anonymous prospects from key accounts can have a personalized web experience when targeted with ABM.

RESOURCES

What’s the “tough sell” for B2B marketers? One challenge is finding a way to effectively reach this more-informed set of finite stakeholders within a company. With the explosion of digital content, m...

Today, inbound marketing—and especially content marketing—are the darlings of the B2C and B2B marketing worlds. These types of marketing have become so ubiquitous that I’ll bet many marketers don’t ev...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days ...

Casting a wide net across a large number of companies can be effective. However, it’s not the only way to organize your sales and marketing efforts. In fact, there may be a better way depending on the...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-based marketing...

By definition, account based marketing focuses on key accounts, so it follows the metrics must do the same. As an account based marketing specialist it pains me to find so many companies fixated on (1...