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    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

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  • A/B Testing Your Email Marketing

    As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email ...


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    https://www.business2community.com/email-marketing/b-testing-email-marketing-020118802175
  • LiveRamp Announces Acquisition of Pacific Data Partners to Transform B2B Marketing

    LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to...


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    https://www.martechadvisor.com/news/data/liveramp-announces-acquisition-of-pacific-data-partners-to-transform-b2b-marketing/2172
  • Lessons Learned in an Account-Based Approach (ABA)

    In our industry conversations and experiences with over 100+ Account based deployments, we find that many marketers, particularly SaaS companies or large enterprises, believe they’re “alre...


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    https://www.martechadvisor.com/articles/account-based-marketing-abm/lessons-learned-in-an-accountbased-approach-aba/2174
  • LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

    SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners t...


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    https://www.businesswire.com/news/home/20180215005393/en/LiveRamp-Acquires-Pacific-Data-Partners-Revolutionize-B2B2173
  • Evaluate Your B2B Marketing Strategy with 5 Simple Questions

    One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we ...


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    https://www.business2community.com/b2b-marketing/evaluate-b2b-marketing-strategy-5-simple-questions-020082102167
  • 7 Ways File Sharing Tools Make Life Easier for B2B Marketers

    Dozens of cutting-edge tools now make up the average B2B marketer’s tech stacks. From lead management to public relations, today’s marketers rely on an entire alphabet soup of CRMs, MAPs, ...


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    https://www.business2community.com/b2b-marketing/7-ways-file-sharing-tools-make-life-easier-b2b-marketers-020116002161
  • 7 Secrets to Create Sensational Interactive B2B Content

    We know interactive content formats continue to trend high among B2B buyers as preferred formats. When Demand Gen Report released its 2017 Content Preferences Survey Report, 76 percent of buyers said ...


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    https://www.business2community.com/b2b-marketing/7-secrets-create-sensational-interactive-b2b-content-020073382160
  • Cup of Data Launches at Data Science Salon Miami

    Cup of Data, a marketing science ABM solution for B2B marketers, launched at the Data Science Salon Miami. Cup of Data powers ABM strategies with predictive analytics and data to help identify target ...


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    https://martechseries.com/sales-marketing/account-based-marketing/cup-data-marketing-science-solution-account-based-marketing-launches-data-science-salon-miami/2168
  • What’s Different About Account Based Marketing/Selling?

    Account Based Marketing/Selling is all the rage today. if you haven’t jumped on that bandwagon, you clearly aren’t one of the cool kids.But having played in this space for more than a few ...


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    https://www.business2community.com/marketing/whats-different-account-based-marketing-selling-020047472157

EVENTS

Conferences

ABM IS A TEAM SPORT:  PHILADELPHIA

ABM IS A TEAM SPORT: PHILADELPHIA

February 27-27, 2018
Account-Based Marketing isn’t just a campaign or one-off initiative. It’s a full funnel strategy, which brings personalized marketing efforts straight to the doorsteps of the accounts most likely to buy from you.However, there’s no “I” in ABM. To see lasting success, yo...

ABM IS A TEAM SPORT: ATLANTA

ABM IS A TEAM SPORT: ATLANTA

February 27-27, 2018
Account-Based Marketing isn’t just a campaign or one-off initiative. It’s a full funnel strategy, which brings personalized marketing efforts straight to the doorsteps of the accounts most likely to buy from you.However, there’s no “I” in ABM. To see lasting success, yo...

SiriusDecisions Summit Canada

SIRIUSDECISIONS SUMMIT CANADA

March 01-01, 2018
Join the Inaugural SiriusDecisions Summit Canada and network with a vibrant community of b-to-b sales, marketing and product leaders. In one day, you will learn how leading Canadian companies address growth, innovation and operational challenges. You’ll leave the event with a unique perspectiv...

ABM IS A TEAM SPORT:  WASHINGTON, D.C

ABM IS A TEAM SPORT: WASHINGTON, D.C

March 01-01, 2018
Account-Based Marketing isn’t just a campaign or one-off initiative. It’s a full funnel strategy, which brings personalized marketing efforts straight to the doorsteps of the accounts most likely to buy from you.However, there’s no “I” in ABM. To see lasting success, yo...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Alaska Inbound Marketing Summit

ALASKA INBOUND MARKETING SUMMIT

February 16-16, 2018
Bringing Modern Marketing To The Last Frontier - The way we communicate and the way we market is changing before our eyes and the shift is incredibly exciting! These changes are bringing all kinds of opportunities to the marketing world. But we see many companies struggling to adapt and keep up with...

ABM IS A TEAM SPORT: SAN FRANCISCO

ABM IS A TEAM SPORT: SAN FRANCISCO

February 15-15, 2018
Account-Based Marketing isn’t just a campaign or one-off initiative. It’s a full funnel strategy, which brings personalized marketing efforts straight to the doorsteps of the accounts most likely to buy from you.However, there’s no “I” in ABM. To see lasting success, yo...

ABM IS A TEAM SPORT:  DENVER

ABM IS A TEAM SPORT: DENVER

February 08-08, 2018
Account-Based Marketing isn’t just a campaign or one-off initiative. It’s a full funnel strategy, which brings personalized marketing efforts straight to the doorsteps of the accounts most likely to buy from you.However, there’s no “I” in ABM. To see lasting success, yo...

 

Webinars

FEB 22, 2018
AGILE MARKETING: HOW MARKETING ORGANIZATIONS ARE DEPLOYING AGILE MARKETING
Do you know what agile marketing is? If your answer is a reluctant “not really”, then you're not alone. And if you're trying to run a best-in-class b-to-b marketing organization, you need to decide if it provides a way to help your organization supercharge its performance. We’ve researched...
FEB 22, 2018
ABM: 3 SECRETS TO A GREAT ROI
Leadspace presents the Who’s Who webinar series with Melissa McCready, Senior Director, Business Intelligence at Cylance. Melissa has successfully ran several ABM programs and has 3 secrets to great a ROI.
FEB 22, 2018
MASTER B2B LEAD GEN WITH FACEBOOK ADVERTISING
We’re two months into 2018 and B2B brands are evaluating their early budget planning decisions - and turning more and more to Facebook advertising. It’s been shown that B2B business decision makers spend a median of 74% more time per day on Facebook than the average user. These...
FEB 23, 2018 | 11:00 am
THE SECRET TO CLOSING MORE DEALS, ACCELERATING YOUR PIPELINE, AND PROVING THE TRUE VALUE OF MARKETING
Whether it’s as simple as “What’s ABM?”, as technical as “What are the right technologies?”, or as aspirational as “How do I measure success?”, don’t miss this unique chance to clear the confusion by joining us for an interactive webina...
FEB 27, 2018 | 4:00 pm
TURN YOUR BLOG INTO A LEAD GENERATION MACHINE WITH AI
Artificial Intelligence (AI). The two words on the lips of marketers everywhere. Whether you like it or not, AI is knocking at your door, and it’s here to stay in 2018. The boundaries that exist between human and machine content are increasingly blurry. So, if anything, what can we d...
FEB 28, 2018
FUELING CONTENT MARKETING WITH TECHNOLOGY
Closing Keynote with Katrina Neal, Content Marketing Evangelist, LinkedIn, will discuss being a data scientist.ContentTECH 2018 will also feature 6 technology-focused webinars:
- Advanced Email Marketing with Jessica Best, Director of Data-Driven Marketing at Barkley
- SEO wi...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

To drive real engagement (and sales) with prospect accounts, you need to gather accurate account intelligence and know which messages will resonate with those prospects' buyers. In Aberdeen's ...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...