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    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

INTEGRATED LIVE MARKETING SUMMIT

INTEGRATED LIVE MARKETING SUMMIT

November 21-21, 2017
The marketing landscape is ever-changing, topics covered at the summit include;Content marketing,marketing automation,artifical intelligence,gdpr,inbound marketing .Integrated Live Marketing Summit attendees will:Understand how to harness both 'digital' and 'traditional' marketing pr...

SiriusDecisions Forum: The Demand Spectrum

SIRIUSDECISIONS FORUM: THE DEMAND SPECTRUM

November 23-23, 2017
Today’s b-to-b sales and marketing leaders have a wide range of possible options as they seek to attract new prospects or expand relationships with existing customers .Many companies struggle to understand how traditional demand creation efforts, of marketing to accounts, should be aligned wit...

Content Marketing Summit

CONTENT MARKETING SUMMIT

December 11-12, 2017
The Content Marketing Summit is part of the IE8 Festival 2017. The festival will bring together 8 unique summits across 2 days, covering a vast array of topics from Big data, Strategy, Innovation, Analytics & Digital. Choose the ‘Access All Areas’ pass to access all 8 summits, and he...

ITSMA Account-Based Marketing Certification and Mentoring Program

ITSMA ACCOUNT-BASED MARKETING CERTIFICATION AND MENTORING PROGRAM

December 12-13, 2017
ITSMA pioneered ABM in the early 2000s, and worked since then with leading B2B technology, telecom, and services firms to design and execute ABM strategies and programs. Our approach, methodology, and practical experience are the best in the business, and we’ve trained hundreds of marketers fr...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Marketing Priorities for the 21st Century Enterprise

MARKETING PRIORITIES FOR THE 21ST CENTURY ENTERPRISE

November 17-17, 2017
The rise of the connected economy is challenging B2B marketers to transform strategy, organization, and culture. B2B marketers are leading the way with new strategies for growth as we all race to reposition ourselves, generate new opportunities, and support sales with new routes to market.

The SiriusDecisions 2017 Summit APAC

THE SIRIUSDECISIONS 2017 SUMMIT APAC

November 16-16, 2017
Join the Inaugural SiriusDecisions Summit in Asia Pacific and network with an elite community of more than 150 b-to-b sales, marketing and product leaders in your region. In this unique one day event, you will have the opportunity to learn how to address regional specific challenges with data-driven...

Marketing Leadership Series – The Current and Future State of Account-Based Marketing (ABM)

MARKETING LEADERSHIP SERIES – THE CURRENT AND FUTURE STATE OF ACCOUNT-BASED MARKETING (ABM)

November 16-16, 2017
In B2B circles, ABM is quickly evolving from a trendy catch-phrase to a generally accepted best practice, and smart and savvy marketers are jumping on the bandwagon in droves.  What’s driving the revolution?  Undeniable improvement in every business metric that matters, including pip...

 

Webinars

NOV 21, 2017 | 11:00AM
BUILDING ABM INTO YOUR COMPANY’S DNA: ONE ORGANIZATION’S JOURNEY TO AN ACCOUNT-CENTRIC FUTURE
Account-based marketing (ABM) has a compelling value proposition, and many organizations plan to make major ABM investments in the coming year. While it’s easy to decide that ABM is an important initiative for your company, it’s quite another matter to get everyone on board wit...
NOV 30, 2017 | 1:00 PM
SNAPCHAT FOR LEAD GENERATION: THE SECRET TO MOBILE-FIRST SUCCESS
You know Snapchat has an extremely engaged, vibrant and loyal audience. But you’re probably not thinking about Snapchat as an enormously effective tool for capturing leads, conversion and audience analysis. You should. Forward-thinking brands are turning to Snap to build mobile-first...
DEC 01, 2017
WEBINAR: GDPR - LATEST UPDATE & LIVE Q&A
If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.
DEC 05, 2017 | 10:00 AM
PAST, PRESENT, AND PREDICTIONS: CONTENT MARKETING FROM 2017 TO 2018
In today’s world, making great content isn’t enough – instead you have to delight your customers with targeted and personalized stories to see optimal ROI. Now the question is - what changes are you making to your content marketing strategy next year to continue to stand ...
DEC 06, 2017 | 3:00pm
GET SMART WITH 7 EMERGING B2B MARKETING TRENDS FOR 2017: LINKEDIN
The digital world has countless channels — such as websites, email, and social media. What this means is that the buyer's journey has grown increasingly complex, and so has B2B marketing. With so many convergent trends, where the future of B2B marketing is headed can be confusing...
DEC 06, 2017 | 02:00 PM
TOP 10 B2B MARKETING MUST HAVES FOR 2018
Account-based marketing, white papers, and events, oh my! With the seemingly unending plethora of initiatives B2B marketers can choose from, finalizing your 2018 strategy will take both research and creativity. If your brain is already in overdrive, fear not, we've done the groundwork ...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

To drive real engagement (and sales) with prospect accounts, you need to gather accurate account intelligence and know which messages will resonate with those prospects' buyers. In Aberdeen's ...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...