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The Complete Guide to B2B Marketing THE COMPLETE GUIDE TO B2B MARKETING

blog article

Jul 10, 2018

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main cha...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’...

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Simple Builds Marketing Ops Platform On Microsoft Technology SIMPLE BUILDS MARKETING OPS PLATFORM ON MICROSOFT TECHNOLOGY

blog article

Apr 18, 2018

Simple will use infrastructure and platform technologies from Microsoft to further develop its Marketing Resource Management software. The Australian company has announced it will build its marketing ops tools atop the Microsoft Business Applications...

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Six brilliant examples of B2B video content (& why they SIX BRILLIANT EXAMPLES OF B2B VIDEO CONTENT (& WHY THEY'RE SO GOOD)

blog article

Apr 18, 2018

In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles. According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and c...

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LinkedIn survey finds 62 per cent of B2B marketers prefer video as an advertising format LINKEDIN SURVEY FINDS 62 PER CENT OF B2B MARKETERS PREFER VIDEO AS AN ADVERTISING FORMAT

blog article

Apr 16, 2018

It turns out that almost two thirds of B2B marketers prioritise video over other creative formats. According to The Drum, LinkedIn ran a poll across the UK and Ireland between February and March 2018, and 62 per cent of 202 participants said that tha...

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Using Content Marketing to Target Customer Interactions USING CONTENT MARKETING TO TARGET CUSTOMER INTERACTIONS

blog article

Apr 12, 2018

Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.” Built around the theme, “Intelligence Driven ...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 11, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversi...

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Four B2B Marketing Trends That Will Define 2018 FOUR B2B MARKETING TRENDS THAT WILL DEFINE 2018

blog article

Apr 10, 2018

Eighteen is the age of adulthood, so perhaps it’s fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation. Like 18-year-olds (who are still teenagers, after all), some of these trends will still b...

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Content Marketing Network Taboola blocks Crypto Ads CONTENT MARKETING NETWORK TABOOLA BLOCKS CRYPTO ADS

blog article

Apr 09, 2018

Taboola is a decade old content marketing network based out of New York City. They provide solutions for marketers and advertisers by recommending content to users based on what they read. This includes “Recommended for you” and “Re...

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How to Measure the Effectiveness of Account-Based Advertising HOW TO MEASURE THE EFFECTIVENESS OF ACCOUNT-BASED ADVERTISING

blog article

Apr 04, 2018

Digital Marketers Are Looking at Advertising Through an Account-Based Lens. How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct response metrics like click-through rate, cost per th...

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New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing NEW ABM RESEARCH: REAL PRACTITIONERS’ EXPERIENCES WITH ACCOUNT-BASED MARKETING

blog article

Apr 03, 2018

By now, most B2B organizations have been exposed to the promise of account-based marketing (ABM) and have either adopted it, piloted it, or put it on their strategic roadmap. That’s why now is a good time to step back and reevaluate the strateg...

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B2B Blogging Tips to Create Articles Your Audience Can’t Resist B2B BLOGGING TIPS TO CREATE ARTICLES YOUR AUDIENCE CAN’T RESIST

blog article

Apr 02, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow ...

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HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY

blog article

Apr 02, 2018

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrou...

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The Frontier Series: Digital marketing and water technology THE FRONTIER SERIES: DIGITAL MARKETING AND WATER TECHNOLOGY

blog article

Apr 02, 2018

Ari Kaufman is a leading innovator in digital marketing and water technology innovation. Hank Torbert, a founder of The Frontier Conference, interviews him on the state of the industry. Ari, you successfully led digital media startups, turnarounds, a...

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A five-step planning process for content marketers (with eight useful tools) A FIVE-STEP PLANNING PROCESS FOR CONTENT MARKETERS (WITH EIGHT USEFUL TOOLS)

blog article

Apr 01, 2018

I don’t doubt this approach has worked for some companies and people out there, but I often find that a lot of content marketing falters in the long term because of a lack of planning. A lack of planning means a lack of structure, and more than...

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LinkedIn Goes All-In On Video Marketing LINKEDIN GOES ALL-IN ON VIDEO MARKETING

blog article

Mar 29, 2018

Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native or uploaded videos on its platform. Indi...

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7 Essential Ingredients You Need in your Marketing Strategy 7 ESSENTIAL INGREDIENTS YOU NEED IN YOUR MARKETING STRATEGY

blog article

Mar 28, 2018

A good digital marketing strategy is a bit like a recipe for your favourite dish. Each requires a combination of subtle flavours. A dash of this, a dollop of that. The ingredients you use should complement each other, and they should collectively pro...

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3 Important Inbound Marketing and HubSpot Services for B2B Companies 3 IMPORTANT INBOUND MARKETING AND HUBSPOT SERVICES FOR B2B COMPANIES

blog article

Mar 27, 2018

One of the major things that any company needs to keep in mind – no matter in what capacity they might be working in – is to find the best strategy possible that will help maximise the investment they’ve put into their marketing eff...

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Inbound Marketing for ISVs: Which Direction is Your Marketing Headed? INBOUND MARKETING FOR ISVS: WHICH DIRECTION IS YOUR MARKETING HEADED?

blog article

Mar 27, 2018

Inbound marketing can help ISVs attract more traffic to their websites and convert more site visitors to leads. With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you...

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Digital Marketing For Small Businesses DIGITAL MARKETING FOR SMALL BUSINESSES

blog article

Mar 26, 2018

In today’s digital economy, social media is an essential part of the marketing strategy of businesses who intend to engage their customers and solicit feedback on their products and services. Due to the immense competition for the limited atten...

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

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Mar 24, 2018

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and ...

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Digital Marketing Software Market Shows Robust Growth In Future DIGITAL MARKETING SOFTWARE MARKET SHOWS ROBUST GROWTH IN FUTURE

blog article

Mar 24, 2018

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commer...

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Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat SNAPCHAT USAGE AND ADVERTISING: A MARKETER’S GUIDE TO MAXIMIZING RETURNS FROM SNAPCHAT

blog article

Mar 21, 2018

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emark...

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Top 10 Social Selling Tools TOP 10 SOCIAL SELLING TOOLS

blog article

Mar 20, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales proce...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Mar 16, 2018

A new study by Rakuten - which is taken from a survey of over 1,000 marketers from the US, UK, France, Germany and Asia-Pacific (APAC) regions - has revealed that marketers will waste on average 26% of their budget in 2018 on the wrong channels or st...

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 ALL NEW! B2B MARKETING AUTOMATION PLATFORMS MARKETER’S GUIDE UPDATED FOR 2018

blog article

Mar 16, 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software i...

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Data Is Enabling Smarter Marketing, Says Datorama CMO DATA IS ENABLING SMARTER MARKETING, SAYS DATORAMA CMO

blog article

Mar 16, 2018

Marketing intelligence sofware will become more mainstream in the next six to 18 months, argues Leah Pope, global CMO of martech company Datorama. “Marketing intelligence is a fairly new, emerging market. Marketing analytics has been around for...

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STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT

whitepaper

Mar 14, 2018

B2B refers to business markets in which firms, institutions or governments that acquire goods and services either for their own use, to incorporate into the products or services that they produce or for resale along with other products and services t...

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B2B Influencer Marketing Whitepaper B2B INFLUENCER MARKETING WHITEPAPER

whitepaper

Mar 13, 2018

Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support ...

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Why your headlines are worth almost all your content marketing efforts (and how to improve them) WHY YOUR HEADLINES ARE WORTH ALMOST ALL YOUR CONTENT MARKETING EFFORTS (AND HOW TO IMPROVE THEM)

blog article

Mar 13, 2018

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves tha...

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5 Proven Social Media Engagement Strategies for 2018 5 PROVEN SOCIAL MEDIA ENGAGEMENT STRATEGIES FOR 2018

blog article

Mar 13, 2018

In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing...

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Is Your Marketing Strategy Stuck In The Past? IS YOUR MARKETING STRATEGY STUCK IN THE PAST?

blog article

Mar 13, 2018

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuin...

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Fujitsu Explains What Makes a Great Account-Based Marketer FUJITSU EXPLAINS WHAT MAKES A GREAT ACCOUNT-BASED MARKETER

blog article

Mar 13, 2018

Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but now, with the passing of time, it is now becoming evident that the marketing tactic certainly isn’t for everyone. W...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narr...

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10 Easy Subject Line Tester Tools to Boost Email Opens 10 EASY SUBJECT LINE TESTER TOOLS TO BOOST EMAIL OPENS

blog article

Mar 11, 2018

Do you struggle to get prospects to open your emails? Is writing witty subject lines a little outside your comfort zone? Wish you had a magic tool to help you write better, more eye-catching subject lines, faster? Well, the good news is that such a t...

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Does your B2B marketing pay off? DOES YOUR B2B MARKETING PAY OFF?

infographic

Mar 10, 2018

It’s a sad fact that board members and company execs don’t always respect or understand the impact made by marketing departments.

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The GDPR may be good for inbound marketers, but it THE GDPR MAY BE GOOD FOR INBOUND MARKETERS, BUT IT'S NO EXCUSE FOR CRAP CONTENT

blog article

Mar 09, 2018

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data). Th...

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A Recipe for Successful ABM featuring Craig Rosenberg A RECIPE FOR SUCCESSFUL ABM FEATURING CRAIG ROSENBERG

blog article

Mar 08, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the incomparable Craig Rosenberg, Chief Analyst and Co-Founder at TOPO. Craig joins us to discuss what’s changing in demand gen, what is and isn’t working in ma...

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8 KPIs Every Sales Manager Should Measure in 2018 8 KPIS EVERY SALES MANAGER SHOULD MEASURE IN 2018

blog article

Mar 08, 2018

Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely he...

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Where to Start With Digital Marketing WHERE TO START WITH DIGITAL MARKETING

blog article

Mar 07, 2018

Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to...

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How to Perform a Competitive Analysis of Your Brand HOW TO PERFORM A COMPETITIVE ANALYSIS OF YOUR BRAND

blog article

Mar 07, 2018

Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain poi...

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B2B Marketing Ignite 2018 B2B MARKETING IGNITE 2018

video

Mar 05, 2018

Find out what why B2B Marketing Ignite is the biggest and most exciting B2B growth marketing event on the planet.

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How To Set Up An Account-Based Marketing (ABM) Plan HOW TO SET UP AN ACCOUNT-BASED MARKETING (ABM) PLAN

blog article

Feb 26, 2018

Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. One day the gurus insist you need a PPC- and SEO-focused strategy, and within a week the focus has shifted to social media. Thin...

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Target Selection in Account-based Marketing ABM TARGET SELECTION IN ACCOUNT-BASED MARKETING ABM

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Feb 21, 2018

The idea of ABM is straightforward: Select a list of companies to target and then pursue each as a “market of one” with messaging and campaigns that are targeted specifically to that organization. In the early days of ABM, marketers would...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Feb 20, 2018

What comes to mind when you think of B2B social media? You certainly wouldn’t be alone if you thought of dull content, disengaged followers and a lack of social ROI. But that impression is best left in the past. As this infographic explores, B2...

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A day in the life of... a B2B lifecycle marketing specialist A DAY IN THE LIFE OF... A B2B LIFECYCLE MARKETING SPECIALIST

blog article

Feb 19, 2018

MaryBeth McIvor: I am a Lifecycle Marketing Specialist at Storyblocks, a subscription based stock media site. I focus on our acquisition based emails which includes planning, testing, and executing weekly sends to our various segments as well as cons...

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11 Personalization Tactics to Boost Your ABM 11 PERSONALIZATION TACTICS TO BOOST YOUR ABM

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Jan 31, 2018

For B2B companies selling into enterprises with multiple stakeholders, account-based marketing (ABM) presents an opportunity to not only increase the value of a sale, but also speed up the process. By engaging with multiple decision-makers and purcha...

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Announcing the Terminus Integration with LinkedIn ANNOUNCING THE TERMINUS INTEGRATION WITH LINKEDIN

blog article

Jan 29, 2018

The best account-based marketing practitioners deliver exceptional buying experiences across digital channels and coordinate personalized sales outreach to ensure the right message is delivered to the right personas at target accounts at the right ti...

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Pictorial Guide to B2B Digital Marketing PICTORIAL GUIDE TO B2B DIGITAL MARKETING

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Jan 19, 2018

In recent times, the term marketing has evolved at a very rapid pace; especially for B2B marketers. This is true for the fact that B2B marketers have longer & complex sales cycles and higher stakes. This in return forces them to be wary yet have ...

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B2B Marketing Content Preferences You Need to Know B2B MARKETING CONTENT PREFERENCES YOU NEED TO KNOW

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Jan 05, 2018

B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions. Find more information about what B2B buyers are seeking, and their preferences for content...

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Top Five Changing Priorities for B2B Marketers TOP FIVE CHANGING PRIORITIES FOR B2B MARKETERS

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Dec 22, 2017

When asked about their changing priorities for 2017, B2B marketers indicated that their leading priorities have shifted from top-of-funnel to down-funnel activities. Read on below to learn how B2B marketing priorities have shifted based on revenue, p...

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5 Reasons Nurturing Still Matters in Account-Based Marketing 5 REASONS NURTURING STILL MATTERS IN ACCOUNT-BASED MARKETING

blog article

Dec 18, 2017

It is no secret that account-based marketing is one of the most prominent trends in marketing today. With the wealth of customer data available, companies are unifying their sales and marketing teams on a shared mission to target the highest valueAcc...

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Content Marketing with a Data-Driven Approach CONTENT MARKETING WITH A DATA-DRIVEN APPROACH

blog article

Dec 13, 2017

The way consumers research, engage with, and buy from brands has changed completely in the age of digital marketing. Where print and television advertising once were the primary mediums for building and interacting with your audience, marketers today...

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Developing an Account-Based Marketing Program DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM

whitepaper

Dec 12, 2017

So, you’re bought in. Ready to go. You understand how important account-based marketing is to your business’s success. You’re ready to start executing. But how do you turn a great idea and a good strategy into action? How do you tra...

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Challenges and importance of content marketing CHALLENGES AND IMPORTANCE OF CONTENT MARKETING

whitepaper

Dec 11, 2017

Because of the complex nature of information in this sector, and the need to position businesses as intellectual organisations with good thought leadership, the expertise to both understand that information and write professionally is a talent challe...

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A Step-By-Step Guide to Nurture Campaigns A STEP-BY-STEP GUIDE TO NURTURE CAMPAIGNS

blog article

Dec 08, 2017

Lead generation has long been the bread and butter of most marketing campaigns. Decades before nurture campaigns were on anybody’s radar, marketers labored over new, innovative ways to draw audience attention toward a product or service, only t...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics.

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Account-Based Thought Leaders To Follow ACCOUNT-BASED THOUGHT LEADERS TO FOLLOW

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Nov 30, 2017

What is account-based sales and marketing and why is it so important in today’s B2B marketplace? Account-Based Everything is a strategic go-to-market approach that focuses on coordinating the most relevant interactions across all channels and t...

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Stepping Up to the Challenges of Digital Marketing STEPPING UP TO THE CHALLENGES OF DIGITAL MARKETING

whitepaper

Nov 12, 2017

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through va...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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The Formula for Account-Based Marketing Success THE FORMULA FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 04, 2017

Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach. Today, however, adopting data-driven processes and platforms that power account-based marketing programs are easier than ever, promising to st...

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Using ABM to Maximize Profits for Your B2B Company USING ABM TO MAXIMIZE PROFITS FOR YOUR B2B COMPANY

blog article

Sep 20, 2017

In the B2B world, certain client accounts are worth a small fortune to businesses. Obviously, getting those important key clients can make or break their business. That’s why the B2B world is investing in account-based marketing or ABM. The ide...

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Ideas for Creating Good Quality Infographics for B2B Marketing IDEAS FOR CREATING GOOD QUALITY INFOGRAPHICS FOR B2B MARKETING

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Aug 23, 2017

Content marketing for B2B has a life of its own. The combination of whitepapers, e-newsletters, podcasts, videos, and social media brings with it a variety of mediums in which customers can be reached. Marketers have an abundance of resources at thei...

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How To Make Adwords Work For B2B Marketing HOW TO MAKE ADWORDS WORK FOR B2B MARKETING

video

Jul 24, 2017

Advertising to businesses isn't as complicated as it may seem. You are still targeting people, but this time you are targeting decision makers within a business rather than just the decision makers within a household.

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

whitepaper

Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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1105 Media Launches Prophyts- a Predictive Account-Based Marketing Company 1105 MEDIA LAUNCHES PROPHYTS- A PREDICTIVE ACCOUNT-BASED MARKETING COMPANY

blog article

Jun 23, 2017

1105 Media, Inc. launched a new predictive Account-Based marketing (ABM) company, Prophyts that identifies potential B2B buyers. A start-up portfolio of 1105 Media, Prophyts enables companies to reach potential buyers early in their purchasing journe...

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Whitepaper Account-based marketing WHITEPAPER ACCOUNT-BASED MARKETING

whitepaper

Jun 02, 2017

How targeted and personal communication creates more revenue. Account - based marketing , also known as ABM, will be the trend for 2017. All marketers will have to deal with this. But is it also interesting for SMEs? In this whitepaper I will explain...

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Developing an Account-Based Marketing Program DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM

whitepaper

Jun 02, 2017

A strategic approach marketers use to find, engage and nurture decision-makers at pre-defined accounts, account-based marketing (ABM) is making its way into B2B marketing plans everywhere. In many cases, it’s becoming a “must have” ...

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How to Do B2B Marketing on Instagram | Ep. #295 HOW TO DO B2B MARKETING ON INSTAGRAM | EP. #295

video

May 22, 2017

In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing.

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THE VALUE OF INFOGRAPHICS IN B2B MARKETING THE VALUE OF INFOGRAPHICS IN B2B MARKETING

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Apr 17, 2017

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways. In B2B marketing, the allure of infographics is especially ...

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Content Marketing Strategy CONTENT MARKETING STRATEGY

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Apr 14, 2017

The Online Marketing Institute is focused on providing you with the latest insights into digital marketing. Illustrations are a simple and exciting way to educate, so in the spirit of practicing what we preach, we've created an infographic to sim...

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2017state of b2b digital marketing 2017STATE OF B2B DIGITAL MARKETING

whitepaper

Feb 10, 2017

Curious about the fluctuations in the industry, we surveyed about 200 B2B marketing professionals based in the U.S., from marketing managers to C-level executives. Despite representation from a diverse group of industries— including software, m...

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B2B Content Marketing Trends in 2017 B2B CONTENT MARKETING TRENDS IN 2017

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Feb 06, 2017

Content marketing looks set to get increased focus across al sectors in 2017, and especially so in the B2B field. According to a recent report by GroupM, total marketing services expenditures worldwide will pass the $1 trillion threshold for the firs...

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Creating a B2B Digital Marketing Plan for 2017 CREATING A B2B DIGITAL MARKETING PLAN FOR 2017

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Jan 18, 2017

Many Business-to-business (B2B) companies are already successfully getting great results  using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a sim...

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5 Reasons Why Account-Based Marketing is Here to Stay 5 REASONS WHY ACCOUNT-BASED MARKETING IS HERE TO STAY

blog article

Jan 04, 2017

For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice.Jon Miller, the co-founder of Marketo, grew ...

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Content Marketing Meet Content Selling CONTENT MARKETING MEET CONTENT SELLING

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Dec 31, 2016

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they ...

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5 Demand Gen Resolutions to Make 2017 Your Best Year Yet 5 DEMAND GEN RESOLUTIONS TO MAKE 2017 YOUR BEST YEAR YET

blog article

Dec 29, 2016

As the clock ticks towards the New Year, countless holiday and year-end demand generation campaigns wind down. Maybe last year went well and you converted lots of prospects to clients. Or maybe it didn’t go that well and management is asking yo...

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7 Account-Based Marketing Strategies Every Marketer Must Master 7 ACCOUNT-BASED MARKETING STRATEGIES EVERY MARKETER MUST MASTER

blog article

Dec 29, 2016

Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.The number one concern I hear from B2B marketers considering an account-based marketing program is that it will be too difficult to implement....

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Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017 CONSOLIDATION, CONVERGENCE AND THE COLLECTIVE: THREE CS WILL DRIVE B2B MARKETING IN 2017

blog article

Dec 28, 2016

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 201...

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How Offline and Online Marketing Can Work Together HOW OFFLINE AND ONLINE MARKETING CAN WORK TOGETHER

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Dec 27, 2016

This infographic compares the strengths and weaknesses of offline vs. online marketing. You just might reevaluate your spend after reading this.

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Here’s Why ABM is the New Outbound (and Why it Matters) HERE’S WHY ABM IS THE NEW OUTBOUND (AND WHY IT MATTERS)

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strat...

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The Top Account Based Marketing, Sales and Everything Blog Posts of 2016 THE TOP ACCOUNT BASED MARKETING, SALES AND EVERYTHING BLOG POSTS OF 2016

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strat...

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Re:Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017 RE:INBOUND MARKETING’S SECOND ACT: 4 THINGS EVERY INBOUND MARKETER SHOULD DO IN 2017

blog article

Dec 21, 2016

If you find some great content, it's worth sharing! Having read Brian Halligans inspirational blog on things inbound marketers should be considering in 2017, I wanted to share it in its entirety, adding some of my own thoughts.I was particually s...

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Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 DIRECT MAIL, ABM, INTERACTIVITY & MORE: THE TOP TRENDING ARTICLES FROM 2016

blog article

Dec 21, 2016

December 21, 2016Written by Brian AndersonPublished in Industry Insights Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and ...

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4 Account Based Marketing Content Hacks To Personalize the Buying Experience 4 ACCOUNT BASED MARKETING CONTENT HACKS TO PERSONALIZE THE BUYING EXPERIENCE

blog article

Dec 20, 2016

B2B has existed for ages – it’s a space that constantly evolves by the influence of people and technology. When we look back, we can see certain patterns emerge. Every few years, we see a new tide that lifts all boats in the B2B market. W...

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LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS

blog article

Dec 20, 2016

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.I...

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“Unleash Possible” with Account-Based Marketing “UNLEASH POSSIBLE” WITH ACCOUNT-BASED MARKETING

blog article

Dec 16, 2016

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone doesn’t just tell you what to do; she shows you how to do it and how to partner with sales to get the right results.In the chapt...

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5 Terminus Customers Recognized for Account-Based Marketing Excellence at ABMies 5 TERMINUS CUSTOMERS RECOGNIZED FOR ACCOUNT-BASED MARKETING EXCELLENCE AT ABMIES

blog article

Dec 15, 2016

More and more B2B marketers are realizing the impact account-based marketing can have on their organization, and as a result, many are shifting their focus to ABM strategies. To put the spotlight on these account-based marketing leaders and innovator...

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How to Measure Account-Based Marketing Success with Terminus HOW TO MEASURE ACCOUNT-BASED MARKETING SUCCESS WITH TERMINUS

blog article

Dec 15, 2016

In order to measure success with Terminus, B2B marketers must take a different approach than they do with other forms of digital advertising. Instead of focusing on traditional lead-based metrics such as net new leads and form fills, success with Ter...

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4 Traits of Future-Proof Lead Generation Content 4 TRAITS OF FUTURE-PROOF LEAD GENERATION CONTENT

blog article

Dec 13, 2016

There’s a definite standard in today’s lead generation content. Campaigns promote a web-hosted pdf. It’s typically a white paper about six to eight pages in length, or maybe a slightly longer ebook. The documents are well-written an...

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How to Prepare Your CRM for Account-Based Marketing HOW TO PREPARE YOUR CRM FOR ACCOUNT-BASED MARKETING

blog article

Dec 13, 2016

As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years.Not that long ago we were being told it was all about “Big Data.” Just lots and lots of Big Data. The more the me...

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Digital Marketing Strategy in 11 Steps DIGITAL MARKETING STRATEGY IN 11 STEPS

infographic

Dec 12, 2016

There is certainly no shortage of digital marketing channels. This is why it’s more important than ever to focus your efforts. This infographic by author and entrepreneur, Adnan Chaudury, shows marketers how to be smart with their channel strat...

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Account Based Everything + Prescriptive Insights: A Match Made in Sales Heaven ACCOUNT BASED EVERYTHING + PRESCRIPTIVE INSIGHTS: A MATCH MADE IN SALES HEAVEN

blog article

Dec 12, 2016

If you’re in sales or marketing, chances are you’ve at least heard the term “account based.” In fact, with 86% of sales and marketing professionals claiming to utilize targeted account strategies, you may even be using account...

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Creating A/B Tests in Adobe Target CREATING A/B TESTS IN ADOBE TARGET

video

Dec 10, 2016

This Adobe Target training video will help you create an A/B activity and allocate traffic using either a manual or automatic traffic allocation. After watching this Adobe Target training video, you'll be able to: - Create an A/B activity in Adob...

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Why ABM Is An Irreversible Change For B2B Marketers WHY ABM IS AN IRREVERSIBLE CHANGE FOR B2B MARKETERS

blog article

Dec 07, 2016

I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every Mar...

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How to Ditch the “Hype” and Achieve ABM Success in 2017 HOW TO DITCH THE “HYPE” AND ACHIEVE ABM SUCCESS IN 2017

blog article

Dec 05, 2016

Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016.And as anyone familiar with the Gartner Hype Cycle knows, that means 2017 will likely be the year in which (at le...

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Why both Inbound Marketing and Account Based Marketing require close sales and marketing alignment to be successful. WHY BOTH INBOUND MARKETING AND ACCOUNT BASED MARKETING REQUIRE CLOSE SALES AND MARKETING ALIGNMENT TO BE SUCCESSFUL.

blog article

Dec 03, 2016

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques.Once engaged, through educational ...

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Tools for Driving Demand Generation and Pipeline TOOLS FOR DRIVING DEMAND GENERATION AND PIPELINE

video

Dec 02, 2016

This video highlights how customers can succeed in using TechTarget’s purchase intent insight solutions – like Qualified Sales Opportunities and Deal Data – to fuel their pipeline and demand generation initiatives.

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5 Lead Nurturing Mistakes to Avoid 5 LEAD NURTURING MISTAKES TO AVOID

blog article

Dec 01, 2016

Lead Nurturing is a fundamental must-have for successful inbound marketing. Statistics show that only 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)In the sales and marketing world, there are f...

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Your Sales Funnel Ain YOUR SALES FUNNEL AIN'T WHAT IT USED TO BE

video

Nov 30, 2016

Discover how to overcome the limitations of traditional demand generation funnels with an integrated approach that incorporates elements of purchase intent insights, like TechTarget’s Priority Engine and Qualified Sales Opportunities, in conjun...

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Understanding Account-Based Marketing for B2B Industry UNDERSTANDING ACCOUNT-BASED MARKETING FOR B2B INDUSTRY

blog article

Nov 29, 2016

As a B2B marketer, you would be aware of Account-Based Marketing and if not implemented already, chances are that you have unknowingly imbibed it into your business.From what the experts have to say, “Account-Based Marketing (ABM) is a strategy...

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I’m an ABMer: ITSMA Member Voices I’M AN ABMER: ITSMA MEMBER VOICES

video

Nov 29, 2016

Account-based marketers are a proud bunch, and the ABMers gathered at ITSMA’s ABM Forum in London in June 2016 share their reasons why – with ABMers from Avanada, Fujitsu, CSC, Juniper Networks, LeasePlan International, and Oracle.

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Why ABM and Predictive are B2B Marketing WHY ABM AND PREDICTIVE ARE B2B MARKETING'S 2017 POWER COUPLE

video

Nov 28, 2016

Learn from Lattice and Hootsuite why using predictive in your ABM programs can help accelerate your targeted account processes.

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Data is Key to Your ABM Campaign – But Not Just Any Data… DATA IS KEY TO YOUR ABM CAMPAIGN – BUT NOT JUST ANY DATA…

blog article

Nov 28, 2016

Running an ABM campaign is more straightforward than you might think. But if there’s one thing to bear in mind while pursuing account-based marketing, it’s that guesswork simply won’t work.That may be stating the obvious, but if you...

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Inbound Marketing Agency INBOUND MARKETING AGENCY

video

Nov 28, 2016

We can help you to achieve your digital marketing goals. - Traffic Generation: Do you want to Attract More Prospects to your website? - Leads & Demand Generation: Do you want to Convert More Visitors into Leads? - Marketing & Sales Alignment:...

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DataFox for Marketo DATAFOX FOR MARKETO

video

Nov 28, 2016

Learn how to accelerate your account-based marketing by enriching Marketo with account intelligence provided by DataFox.

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5 Lead Generation Initiatives for 2017 5 LEAD GENERATION INITIATIVES FOR 2017

blog article

Nov 23, 2016

Quality over quantity’ – cliché, yes; but it’s solid advice. According to LinkedIn’s Technology Marketing Group, 59% of professionals confirmed that generating high-quality leads was their top priority for 2016 and movi...

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What A Real ABM Campaign Looks Like WHAT A REAL ABM CAMPAIGN LOOKS LIKE

blog article

Nov 21, 2016

We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getti...

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How Account-Based Marketing Can Help You Stop ‘Churning’ Leads HOW ACCOUNT-BASED MARKETING CAN HELP YOU STOP ‘CHURNING’ LEADS

blog article

Nov 18, 2016

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in thi...

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Step-by-Step Guide to Aligning Content Marketing and ABM Strategies STEP-BY-STEP GUIDE TO ALIGNING CONTENT MARKETING AND ABM STRATEGIES

blog article

Nov 18, 2016

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building bran...

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5 Digital Marketing Trends 2018 5 DIGITAL MARKETING TRENDS 2018

whitepaper

Nov 17, 2016

The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. G...

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3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU 3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU

blog article

Nov 17, 2016

So here goes a stat that none of was in B2B sales and marketing want to fathom On average, less than 5 percent of your leads will become customers according to Convince and Convert.It’s a tough pill to swallow for marketers and salespeople alik...

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What Is Account Based Marketing? WHAT IS ACCOUNT BASED MARKETING?

video

Nov 17, 2016

Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of PureB2B's ABM services at your disposal, there is less waste and less risk, as marketing budgets are spent specifically on...

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Account Based Marketing with Kwanzoo ACCOUNT BASED MARKETING WITH KWANZOO

video

Nov 17, 2016

An overview of Kwanzoo's Account-Based Marketing for Display Solutions

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Account-Based Marketing and Predictive – Hot or Not? ACCOUNT-BASED MARKETING AND PREDICTIVE – HOT OR NOT?

blog article

Nov 16, 2016

I constantly hear about Account-Based Marketing and Predictive being the hottest two things on the B2B marketing block. One visual that appears in 99% of analyst and webinar presentations is a Google trends graph of ABM and predictive search interest...

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‘Human Data’: The Key to Effective Lead Generation ‘HUMAN DATA’: THE KEY TO EFFECTIVE LEAD GENERATION

blog article

Nov 15, 2016

Imagine the following conversation between a sales or marketing rep from your company, and a potential buyer:“Hi there ____. This is some guy whose name you instantly forgot, from a company you’ve never heard of before.”“Hi&he...

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Oracle Content Marketing - Content Portal Sneak Peek ORACLE CONTENT MARKETING - CONTENT PORTAL SNEAK PEEK

video

Nov 15, 2016

Enjoy a quick sneak peek into a brand new capability coming to Oracle Content Marketing early next year. introducing Content Portal, Marketing teams have the ability to enable sales to accelerate their sales cycles by having easy access to marketing ...

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Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION

blog article

Nov 14, 2016

Account Based Marketing strategies are all the hype these days, but many marketers are struggling with how to get started. With so many people talking about implementing ABM with so many different strategies, who can blame marketers for not knowing w...

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Account Based Marketing Needs Data-Driven Insights for Success ACCOUNT BASED MARKETING NEEDS DATA-DRIVEN INSIGHTS FOR SUCCESS

video

Nov 14, 2016

Account-based marketing is helping companies build record pipelines, land net new customers, and crush sales goals. Sales and Marketing leaders know ABM can help them grow their businesses, but what they don’t always know is where to start&hell...

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How Account-Based Marketing Works HOW ACCOUNT-BASED MARKETING WORKS

blog article

Nov 11, 2016

Account-Based Marketing (ABM) is a hot topic right now. But what is it and how can it be used to optimise B2B companies’ sales results?Is Account-Based Marketing for everyone?Every now and then a trend comes that influences and affects more tha...

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[REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS [REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS

blog article

Nov 10, 2016

Okay, we are approaching 2017 and if there is one clear takeaway that has dominated conferences and conversations this year it’s Account-Based Marketing (ABM). It’s everywhere. It’s hot, but not so hot that it’s a fad. It&rsqu...

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6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match 6 REASONS ACCOUNT-BASED MARKETING AND ARTIFICIAL INTELLIGENCE ARE THE PERFECT MATCH

blog article

Nov 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past several months.But beyond the insatiable, irrational love B2B marketers have fo...

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TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT

blog article

Nov 07, 2016

Inboxes are jam packed with prospecting and marketing emails. Social media is crowded with all kinds of messaging, from your competitor’s content to news of Lindsay Lohan’s new accent. It is hard to break through the noise.Account-Based M...

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How to Target ‘Named Accounts’ for Account-Based Marketing HOW TO TARGET ‘NAMED ACCOUNTS’ FOR ACCOUNT-BASED MARKETING

blog article

Nov 06, 2016

One of the key tenets of account-based marketing (ABM) is the importance of identifying and pursuing “named accounts.” You’ve probably heard this term before, and perhaps you already use them for your lead generation. But like so ma...

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A Deep Dive: 5 Answers to the Most Common Lead nurturing questions A DEEP DIVE: 5 ANSWERS TO THE MOST COMMON LEAD NURTURING QUESTIONS

infographic

Nov 04, 2016

As marketers, we work hard to create leads. We write and design hoards of engaging content, we optimize our delivery channels down to the smallest of details, and we target everything for just a small segment of perspective buyers.It’s surprisi...

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Optimize Account-Based Marketing with Celsius OPTIMIZE ACCOUNT-BASED MARKETING WITH CELSIUS

video

Nov 04, 2016

Optimize Account-Based Marketing with Celsius

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4 Traits of a Top-Notch Demand Gen Campaign 4 TRAITS OF A TOP-NOTCH DEMAND GEN CAMPAIGN

blog article

Nov 03, 2016

Marketers are walking a razor’s edge when it comes to demand generation. For any given campaign, success requires effective execution on several fronts, while failure is only a key mistake away. It explains why demand gen is an area where many ...

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Read All about It with Salesforce Report Subscriptions READ ALL ABOUT IT WITH SALESFORCE REPORT SUBSCRIPTIONS

blog article

Nov 03, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM.So, I set up a Google alert that aggregates headlines about AB...

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BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM

blog article

Nov 01, 2016

That’s a wrap! EverString wrapped up its first ever Boss Marketer Bootcamp virtual event with great success! We designed this virtual event for the marketers out there who love their thought leadership, but really need a deep dive into actionab...

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How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement HOW TO PREPARE B2B MARKETING AND SALES FOR ABM: DATA, CONTENT, AND ENGAGEMENT

blog article

Nov 01, 2016

Account-based marketing is a strategic approach that focuses B2B marketing and sales efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision m...

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B2B Web Personalization for Demand Generation and ABM B2B WEB PERSONALIZATION FOR DEMAND GENERATION AND ABM

video

Oct 31, 2016

B2B web visitors are often frustrated when content and messages aren't relevant to them. To meet demand generation goals and ensure success with ABM initiatives, leading B2B marketers turn to real-time personalization.

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How to Customize Your Content for Account-Based Marketing HOW TO CUSTOMIZE YOUR CONTENT FOR ACCOUNT-BASED MARKETING

blog article

Oct 27, 2016

There was a time when content marketing seemed like the best inbound marketing tactic around. When it first came on the scene, it was the ultimate in meeting your prospects with the right message at the right time. But now that everybody’s doin...

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Make Lead Generation Quicker And More Efficient With This Simple Tool MAKE LEAD GENERATION QUICKER AND MORE EFFICIENT WITH THIS SIMPLE TOOL

blog article

Oct 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs.You just want to do your thing: sell your product to as many of the right people as possible. You’re confi...

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Sales Play Design for Account-Based Everything with Craig Rosenberg SALES PLAY DESIGN FOR ACCOUNT-BASED EVERYTHING WITH CRAIG ROSENBERG

video

Oct 26, 2016

Sales Play Design for Account- Based Everything These materials have been prepared by TOPO for the exclusive and individual use of our clients. Unauthorized reproduction is strictly prohibited. These materials contain valuable confidential and propri...

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MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud MONGODB CREATES FRICTIONLESS CUSTOMER EXPERIENCE WITH ORACLE MARKETING CLOUD

video

Oct 26, 2016

MongoDB uses Oracle Marketing Cloud marketing automation to create a frictionless customer experience where prospects and customers get what they want when they want it using account-based marketing (ABM) strategy at this high technology company.

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ABM: How to Fix Your Data Before It Kills Your Campaigns ABM: HOW TO FIX YOUR DATA BEFORE IT KILLS YOUR CAMPAIGNS

blog article

Oct 25, 2016

The Gartner Hype Cycle states that when a new technology comes on the scene, it follows a pretty consistent pattern in its popularity or hype (hence the name). To begin, people start talking about it, companies start changing their websites and tagli...

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5 must-haves to achieve account-based marketing success 5 MUST-HAVES TO ACHIEVE ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 21, 2016

Admittedly, it’s been a while since I did my first blog on account-based marketing (ABM).In my defense, great sequels take time to perfect. After all, no one wants to end up with a Transformers 2 on their hands!During this time a lot has happen...

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Account Based Intelligence: The Essential Ingredient for Account Based Marketing Success ACCOUNT BASED INTELLIGENCE: THE ESSENTIAL INGREDIENT FOR ACCOUNT BASED MARKETING SUCCESS

whitepaper

Oct 20, 2016

The Difference Between Account Based Intelligence and Account Based Marketing: ABI Is Necessary For ABM Success Account Based Marketing (ABM) is gaining momentum in many organizations. A survey conducted by FlipMyFunnel, in conjunction with Engagio, ...

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HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN

blog article

Oct 17, 2016

As B2B buyers continue to evolve, companies are becoming more focused on account based marketing. Account based marketing is essentially a more targeted type of demand generation. Account based marketing covers all the activities B2B marketing teams ...

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From side show to main event: How ABM is taking over marketing FROM SIDE SHOW TO MAIN EVENT: HOW ABM IS TAKING OVER MARKETING

blog article

Oct 17, 2016

Account-Based Marketing, or ABM, is the come-back kid of B2B. As a general principle, it’s been kicking around for years, and was codified by Bev Burgess and the people at ITSMA a few years ago, but not a vast amount of notice was paid, outside...

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Why Account-Based Marketing Won’t Work Without Site-Level Matching WHY ACCOUNT-BASED MARKETING WON’T WORK WITHOUT SITE-LEVEL MATCHING

blog article

Oct 13, 2016

A friend of mine recently shared a telling story with me – one many B2B lead generation professionals will relate to.This friend works for a shipping company that owns and operates a number of freight vessels. Another company has been contactin...

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Accelerating Sales with Account-Based Marketing ACCELERATING SALES WITH ACCOUNT-BASED MARKETING

blog article

Oct 13, 2016

Earlier this week we hosted a webinar with Forrester as our guest on the topic of turning account-based marketing (ABM) “buzz” into business results. We’ve talked a lot recently about helping companies get started in their ABM progr...

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5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE 5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE

blog article

Oct 11, 2016

In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.READ S01E01 | Avoiding the Pokemon GO ...

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How You Can Use Content to Completely Slay the ABM Game with Rachel Lefkowitz and Hana Abaza HOW YOU CAN USE CONTENT TO COMPLETELY SLAY THE ABM GAME WITH RACHEL LEFKOWITZ AND HANA ABAZA

video

Oct 10, 2016

Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?The secret: Considering the content experience.In this presentation, Uberflip and Everstring share their strategy for aligning ...

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6 Simple Steps to Help Build Your ABM Campaign 6 SIMPLE STEPS TO HELP BUILD YOUR ABM CAMPAIGN

blog article

Oct 10, 2016

ABM is not a marketing strategy. Let that sink in.Account-based marketing is certainly a highly effective way to inform your overall B2B marketing strategy. But it isn’t a ready-made strategy itself. In fact, one of the great things about ABM i...

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Why Your Account-Based Everything Strategy Needs Predictive Analytics – Guest Post WHY YOUR ACCOUNT-BASED EVERYTHING STRATEGY NEEDS PREDICTIVE ANALYTICS – GUEST POST

blog article

Sep 29, 2016

There are a few things robots are starting to do better than humans:Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers)Accomplish missions in dangerous ...

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How to Profit from Account Based Marketing (ABM) HOW TO PROFIT FROM ACCOUNT BASED MARKETING (ABM)

video

Sep 28, 2016

During this webinar, you'll learn steps to kick start your first ABM program, principles to make your ABM program focused, practical, and profitable and how to avoid account-based marketing pitfalls

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Account-Based Marketing is Here to Stay: 3 Tips for Success ACCOUNT-BASED MARKETING IS HERE TO STAY: 3 TIPS FOR SUCCESS

blog article

Sep 27, 2016

Having managed both sales and marketing teams in my career, I realize the importance of an account-based approach on both sides of the house.   And while both teams have probably been taking account-based approaches for years now, this is t...

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Marketo Customers Love Marketo Account-Based Marketing MARKETO CUSTOMERS LOVE MARKETO ACCOUNT-BASED MARKETING

video

Sep 27, 2016

Customers are excited about the new Marketo Account-Based Marketing application!. Marketo has taken a leadership stance in the industry by offering a single platform across marketing automation and ABM. Now, customers can stay within one single platf...

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Account-Based Marketing: Don’t Believe the Hype ACCOUNT-BASED MARKETING: DON’T BELIEVE THE HYPE

blog article

Sep 26, 2016

And the phrase of the year is… Account-Based Marketing (ABM)! Seems you can’t browse the web any more without finding something about Account-Based Marketing popping up in your feed. Companies of all shapes and sizes have technology avai...

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Extole Uses Demandbase for Account Based Marketing EXTOLE USES DEMANDBASE FOR ACCOUNT BASED MARKETING

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Sep 26, 2016

Extole uses Demandbase to execute account-based marketing. Focusing on target accounts, Extole's VP of Marketing Chris Duskin measures the success of their marketing programs and empowers sales with target account insights.

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The Challenge of Scaling ABM Programs THE CHALLENGE OF SCALING ABM PROGRAMS

blog article

Sep 24, 2016

If you read just about anything we publish here at ITSMA, chances are you’re well aware of how strongly we feel about the importance of account based marketing (ABM), an approach that treats key accounts as markets of one. Why? Simple: it is on...

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3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION 3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION

blog article

Sep 23, 2016

There has been a lot of talk recently about marketing teams overproducing content. At Content Marketing World, we heard keynotes about slowing down and creating valuable content. At Trackmaven’s Spark roadshow stop in San Francisco, Allen Ganne...

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ABM Infographic ABM INFOGRAPHIC

infographic

Sep 22, 2016

We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

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Is Account Based Marketing the Next Pet Rock? IS ACCOUNT BASED MARKETING THE NEXT PET ROCK?

blog article

Sep 21, 2016

The world has seen many crazy fads. When I was growing up it was pet rocks, streakers, and disco music (ok, I admit that I am still secretly an ABBA fan). When my daughter was growing up, Beanie Babies and Chia Pets were all the rage. Today, it&rsquo...

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Grainger Uses Demandbase for Account-Based Marketing GRAINGER USES DEMANDBASE FOR ACCOUNT-BASED MARKETING

video

Sep 20, 2016

Mike Coleman, Marketing Automation Manager at Grainger, discusses how Account-Based Marketing is being used at Grainger with the help of Demandbase.

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One Voice, One Conversation: Bridging the Personalized Email and Website Divide ONE VOICE, ONE CONVERSATION: BRIDGING THE PERSONALIZED EMAIL AND WEBSITE DIVIDE

blog article

Sep 20, 2016

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels...

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3 Easy Ways for Sales to Play a Role in Account Based Marketing 3 EASY WAYS FOR SALES TO PLAY A ROLE IN ACCOUNT BASED MARKETING

blog article

Sep 19, 2016

Have you picked up on all of the ways that sales and marketing have been blending together? Think social marketing and social selling, account-based marketing and account-based selling, and video marketing and video sales. As sales become more comple...

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3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY 3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY

blog article

Sep 19, 2016

As a demand gen marketer, I sure do love me some webinars. They are great for getting your content out to the masses in a super engaging way that drives leads through the funnel. With Account-Based Marketing on the rise, I’ve been thinking abou...

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How To Make ABM A Part Of Your Broader Marketing Mix HOW TO MAKE ABM A PART OF YOUR BROADER MARKETING MIX

video

Sep 19, 2016

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing s...

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The Art And Science Of Account-Based Marketing THE ART AND SCIENCE OF ACCOUNT-BASED MARKETING

video

Sep 19, 2016

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics...

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How To Leverage The Other ABM: Attention-Based Marketing HOW TO LEVERAGE THE OTHER ABM: ATTENTION-BASED MARKETING

video

Sep 19, 2016

In an interview with Demand Gen Report, Elle Woulfe, VP of Marketing at LookBookHQ, shared takeaways from her session where she discussed how marketers must focus on retaining buyer attention and staying relevant to the finite list of accounts you ar...

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The Evolution Of ABM With #FlipMyFunnel THE EVOLUTION OF ABM WITH #FLIPMYFUNNEL

video

Sep 19, 2016

At the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and Terminus’ Co-founder & CMO Sangram Vajre met up to discuss how the event has grown over the past year. Vajre also discusses the growth of ABM University, the an...

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Oh no! ABM is resurfacing bad habits for B2B marketers OH NO! ABM IS RESURFACING BAD HABITS FOR B2B MARKETERS

blog article

Sep 16, 2016

One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers & Cheeseburgers.” In my world, this is a winning combination. (Don’t judge!)In the marketing wor...

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The Account-Based Approach: Not Just for Marketing by Leah Bell THE ACCOUNT-BASED APPROACH: NOT JUST FOR MARKETING BY LEAH BELL

blog article

Sep 16, 2016

Account-Based Marketing is everywhere, and it’s a really popular trend. But it can be an intimidating process to get started — not to mention, expensive. That’s why, when it comes to the account-based approach trend, we’re see...

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Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM MARKETO ABM LAUNCH RAISES THE BAR FOR PREDICTIVE ANALYTICS AND ABM

blog article

Sep 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced.Marketo ABM brings sales and marketing toget...

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WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR? WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR?

blog article

Sep 14, 2016

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. ...

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Three Keys to Account-Based Revenue Success by Matt Heinz THREE KEYS TO ACCOUNT-BASED REVENUE SUCCESS BY MATT HEINZ

blog article

Sep 13, 2016

No matter what you call it (account-based marketing, account-based everything, account-based revenue, account-based selling, etc.), there are three foundational elements of great account-based sales & marketing work we find critical to both immed...

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Customer Testimonial with Nick Ezzo CUSTOMER TESTIMONIAL WITH NICK EZZO

video

Sep 13, 2016

Nick Ezzo, VP of Demand Generation, Explains LeadGnome's Impact On ABM Success & Lead Quality

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6 Personalization Challenges and How to Overcome Them 6 PERSONALIZATION CHALLENGES AND HOW TO OVERCOME THEM

blog article

Sep 13, 2016

This summer I hosted a group discussion of 20 VPs and Directors of Marketing from e-commerce, finance, travel, B2B, and non-profit backgrounds. All of these marketing leaders were interested in personalization. They understood the value and didn&rsqu...

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Twitter Advertising – Social Media Advertising TWITTER ADVERTISING – SOCIAL MEDIA ADVERTISING

blog article

Sep 13, 2016

Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active user base is huge (300 million). It offers diverse targeting options. And, most important, tweeting is conversa...

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Five Tips for Boosting ABM with Content Marketing FIVE TIPS FOR BOOSTING ABM WITH CONTENT MARKETING

blog article

Sep 12, 2016

Account-based marketing (ABM) is all the rage in the B2B world, and you don’t have to look far to find out why.Apart from supercharging businesses’ lead generation capabilities, one of the great things about ABM is that it doesn’t r...

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How to Get Started with An Account-Based Marketing Strategy: It Begins with Account-Based Content! HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY: IT BEGINS WITH ACCOUNT-BASED CONTENT!

video

Sep 12, 2016

Account-Based Marketing is such a hot topic right now, but how many people are actually doing ABM? Let’s stop talking about it and start doing it! Account-Based Marketing helps marketers make the transition from a traditional lead-based methodo...

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3 Keys to Unlocking ABM- by Craig Elias 3 KEYS TO UNLOCKING ABM- BY CRAIG ELIAS

blog article

Sep 09, 2016

To unlock the power of Account-Based Marketing, all you need to do is say the right things, to the right people, at exactly the right time.“Easier said than done,” you might say. But it’s actually not that hard.Say the Right Things ...

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Lessons from the Front Line: Best Practice Tips for Account-Based Marketing Success LESSONS FROM THE FRONT LINE: BEST PRACTICE TIPS FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Sep 07, 2016

Here in the U.S. we just celebrated Labor Day weekend, marking the unofficial end of summer. At schools across the country, class is now in session and students are cracking open their textbooks. With education in mind, today’s blog provides a ...

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The Last Go-Round for the Homepage Carousel THE LAST GO-ROUND FOR THE HOMEPAGE CAROUSEL

blog article

Sep 07, 2016

It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content o...

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Top 3 Tips for ABM Success- by Steve Woods TOP 3 TIPS FOR ABM SUCCESS- BY STEVE WOODS

blog article

Sep 06, 2016

Selling to accounts with complicated buying processes and multiple stakeholders with different agendas is a complicated and tricky challenge. This is not new, but recently it has come into clearer focus as new technologies and approaches have been de...

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THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH

blog article

Sep 06, 2016

Welcome to the fifth installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Kevin O’ Malley, VP of Marketing at SalesLoft, an al...

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Focus on Lead Generation...Not Your Job! FOCUS ON LEAD GENERATION...NOT YOUR JOB!

video

Sep 02, 2016

Most people focus on the job and don't run the business. Learn why you should focus on lead generation, not your job!

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3 Tips for Account- Based Marketing Success by David Raab, Principal, Raab Associates Inc. 3 TIPS FOR ACCOUNT- BASED MARKETING SUCCESS BY DAVID RAAB, PRINCIPAL, RAAB ASSOCIATES INC.

blog article

Sep 01, 2016

The just-released Raab Guide to ABM Vendors contains detailed profiles of 40 products that provide data, scoring, content, execution, and analytics for Account Based Marketing.   But the finest technology available won’t guarantee a s...

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How Predictive Analytics Impacts Your Account-Based Marketing Strategy HOW PREDICTIVE ANALYTICS IMPACTS YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Sep 01, 2016

Sean Zinsmeister recently joined James Carbary from the B2B Growth Show, which is a podcast series dedicated to helping B2B sales executives achieve explosive growth. In this episode, Sean and James discuss how to get over your fear of data, and why ...

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#WinWithABM- A Series of Account-Based Marketing Tips for Success #WINWITHABM- A SERIES OF ACCOUNT-BASED MARKETING TIPS FOR SUCCESS

blog article

Aug 31, 2016

Account-Based Marketing. ABM. It’s all the rage right now and every vendor out there is standing at your door with the modern day Encyclopedia Britannica in hand, telling you why you MUST have this new 50 volume gold ABM edition.But what does i...

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Sean Zinsmeister and Microsoft Talk Account-Based Marketing SEAN ZINSMEISTER AND MICROSOFT TALK ACCOUNT-BASED MARKETING

blog article

Aug 31, 2016

At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. In this interview, Sean Zinsmeister cov...

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The Pros and Cons of 6 Top Lead Gen Channels THE PROS AND CONS OF 6 TOP LEAD GEN CHANNELS

blog article

Aug 30, 2016

How do you know when you’ve invested enough in a lead generation channel? How about when you’ve invested too much? When is it time to shift budget and look for supplemental channels?The answer is deceptively simple: Let the results tell y...

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Demand Gen is to Fishing With Nets as ABM is to DEMAND GEN IS TO FISHING WITH NETS AS ABM IS TO

blog article

Aug 26, 2016

Account Based Marketing (ABM) is quickly moving up the hype cycle and becoming a best practice at many B2B organizations.  While ABM has been around for decades, it is only in the past two years that the wisdom of B2B targeting combined with foc...

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The Reason ABM Is Taking Off THE REASON ABM IS TAKING OFF

video

Aug 26, 2016

Why is ABM so hot right now? In this interview at the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and Adam New-Waterson, CMO of LeadData, talk about the reason ABM is taking off, as well as the importance of day-to-...

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LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BAS LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BAS

video

Aug 25, 2016

High-performing sales development professionals know they can’t rely solely on marketing to cast a wide net and find the perfect buyer. If they want to be successful, sales development professionals must master a more targeted approach and go a...

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Top 5 Account-Based Marketing Questions You Want Answered TOP 5 ACCOUNT-BASED MARKETING QUESTIONS YOU WANT ANSWERED

blog article

Aug 24, 2016

On the eve of our webinar on how not to make Account-Based Marketing a big mess, I was reflecting on what questions I hope we really answer for people tomorrow.  I went back to notes on various conversations I’ve had over the last several ...

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Rethinking Personas & Account Based Marketing in Digital Times RETHINKING PERSONAS & ACCOUNT BASED MARKETING IN DIGITAL TIMES

blog article

Aug 23, 2016

While in the past account based marketing (ABM) has usually been considered the work of large companies, disruptions in technology mean that small and medium-sized B2B players can take the same approach. You no longer have to have a giant budget at a...

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Account Based Marketing & HubSpot [LIVE Q&A] ACCOUNT BASED MARKETING & HUBSPOT [LIVE Q&A]

video

Aug 23, 2016

Tuesday August 23, from 1:00 - 2:00pm we will have three HubSpotters go over how HubSpot’s products handles Account Based Marketing with Ari Plaut, product marketing manager, an example of ABM Selling with Ryan Spillane head of corporate sales ...

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THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING

blog article

Aug 19, 2016

Welcome to the third installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Jon Miller, Co-Founder of Marketo and the CEO and Co-Found...

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Getting Channel Partners To Use Your Content & Channel Marketing Tools GETTING CHANNEL PARTNERS TO USE YOUR CONTENT & CHANNEL MARKETING TOOLS

video

Aug 18, 2016

Join the President of TSL Marketing David English in his next channel marketing video. He discusses how to get channel partners to use your content & channel marketing tools.

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Orchestrating Your Marketing Channels With Account Based Marketing ORCHESTRATING YOUR MARKETING CHANNELS WITH ACCOUNT BASED MARKETING

blog article

Aug 17, 2016

One of the biggest benefits of account based marketing is alignment between sales and marketing. An oft-overlooked fact is that account based marketing also helps align all your marketing tactics. With that your marketing efforts deliver the most ROI...

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10 REASONS TO LOVE TACO-BASED MARKETING 10 REASONS TO LOVE TACO-BASED MARKETING

blog article

Aug 16, 2016

By now, you’ve probably heard of Account-Based Marketing (ABM) – a strategy that enables sales reps and marketers to send targeted, personalized messages to a group of  accounts that are a good fit for your business. Many Account-Bas...

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Personalization Across the B2B tech customer journey PERSONALIZATION ACROSS THE B2B TECH CUSTOMER JOURNEY

infographic

Aug 16, 2016

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their jo...

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Personalization Across the Buyer’s Journey PERSONALIZATION ACROSS THE BUYER’S JOURNEY

blog article

Aug 16, 2016

Assume that I am an executive looking into the type of product or solution your company provides. When I first land on your site, I need to determine whether your business serves my needs. Using an account-based marketing approach, you can personaliz...

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Account-Based Marketing Shouldn’t be Messy ACCOUNT-BASED MARKETING SHOULDN’T BE MESSY

blog article

Aug 11, 2016

A few months ago I attended the #FlipMyFunnel conference here in Austin.  I was curious why there were so many CMOs and CROs attending the event, so I spent some time talking with different people to understand their motivation.  By and lar...

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Three Hacks For Account-Based Social Success THREE HACKS FOR ACCOUNT-BASED SOCIAL SUCCESS

blog article

Aug 09, 2016

Marketers are under a lot of pressure to engage with high-quality sales whales while becoming more efficient and targeted in all of their efforts – spending time curating the right message for the right prospects and the right companies.It&rsqu...

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Get the Inside Scoop on Account-Based Everything GET THE INSIDE SCOOP ON ACCOUNT-BASED EVERYTHING

blog article

Aug 09, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Because true account-focused programs are bigger than...

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Facebook bypasses web adblockers, but offers ad targeting opt-outs FACEBOOK BYPASSES WEB ADBLOCKERS, BUT OFFERS AD TARGETING OPT-OUTS

video

Aug 09, 2016

Facebook will now let you choose ad targeting categories and customer lists you want to opt-out of, but will show ads to people on the web even if they're using adblockers

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Single-Page Web Apps: Implications for Personalization SINGLE-PAGE WEB APPS: IMPLICATIONS FOR PERSONALIZATION

blog article

Aug 09, 2016

In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take many actions at once without t...

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How to Keep Account-Based Marketing from Becoming A Big Mess HOW TO KEEP ACCOUNT-BASED MARKETING FROM BECOMING A BIG MESS

blog article

Aug 04, 2016

As you’d probably expect, we here at Avention are running our own Account-Based Marketing program.   We are following the same journey as our customers as we work through the best ways to align sales & marketing, the best ways to ...

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Considering Account-Based Marketing? Stay Fresh — Stay Focused — Stay Ahead CONSIDERING ACCOUNT-BASED MARKETING? STAY FRESH — STAY FOCUSED — STAY AHEAD

blog article

Aug 02, 2016

So, you’re looking at implementing Account-Based Marketing (ABM). Let me ask a very important question: do you know where your data is and can you easily access it?The answer is crucial because, for many organisations, the reality is data that&...

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Account Based Marketing Buying Centers 062316 ACCOUNT BASED MARKETING BUYING CENTERS 062316

video

Jul 29, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that...

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Account Based Marketing Interview 6: Sean Zinsmeister ACCOUNT BASED MARKETING INTERVIEW 6: SEAN ZINSMEISTER

video

Jul 27, 2016

Sean Zinsmeister (of Infer) joins me, Alex Sessoms, to discuss Account Based Marketing (ABM). What is Account Based Marketing? Is ABM a good strategy for my business? How can I implement ABM in my company? How can I measure success in my ABM campaign...

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Introducing Evergage Data Hub INTRODUCING EVERGAGE DATA HUB

blog article

Jul 26, 2016

While Evergage is able to build and maintain robust profiles on each and every visitor, the scope of what the platform is able to collect is limited to digital properties where Evergage has been implemented (e.g., a customer’s website, web or m...

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Account Based Marketing Interview 4: Heidi Bullock ACCOUNT BASED MARKETING INTERVIEW 4: HEIDI BULLOCK

video

Jul 25, 2016

Heidi Bullock (of Marketo) joins me, Alex Sessoms, to discuss Account Based Marketing (ABM). What is Account Based Marketing? Is ABM a good strategy for my business? How can I implement ABM in my company? How can I measure success in my ABM campaigns...

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Account Based Marketing & Company Research ACCOUNT BASED MARKETING & COMPANY RESEARCH

blog article

Jul 22, 2016

Account Based Marketing (ABM) has been re-embraced as a strategy by sales and marketing teams as they have realized that traditional outreach methods (e.g. banner advertising, phone, and email) need to be better targeted towards a set of Ideal Custom...

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A Crash Course in Account-Based Marketing Website Metrics A CRASH COURSE IN ACCOUNT-BASED MARKETING WEBSITE METRICS

blog article

Jul 20, 2016

Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you&r...

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Difference between Inbound Marketing Vs Outbound Marketing DIFFERENCE BETWEEN INBOUND MARKETING VS OUTBOUND MARKETING

video

Jul 14, 2016

Revloution of internet has changed the way we do marketing today. This new way of marketing is known as 'Inbound Marketing', this is a two way conversational marketing as compared to traditional marketing or a.k.a 'Outbound Marketing'...

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10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND 10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND

blog article

Jul 14, 2016

As a marketer, the most important objective is not just attracting or capturing leads but nurturing them too. Your focus should always be on nurturing leads. It does not matter how many leads you have, what matters is how many can you retain, nurture...

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Account Based Marketing Series Introduction ACCOUNT BASED MARKETING SERIES INTRODUCTION

video

Jul 05, 2016

This is an introduction to upcoming Account Based Marketing ABM series. Thought leaders from the Marketo Conference 2016 gather together to give you first-hand insights into the benefits of Account Based Marketing, how to best implement ABM and how t...

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What’s Next for ABM: Tips and Predictions from NextGen Forum WHAT’S NEXT FOR ABM: TIPS AND PREDICTIONS FROM NEXTGEN FORUM

blog article

Jul 05, 2016

ITSMA’s recent Next Generation ABM Forum dug deep into the evolution of Account Based Marketing with a sellout crowd in London. With speakers and workshop leaders from Avanade, CSC, Fujitsu, Oracle, Demandbase, agent3, and MomentumABM, the dele...

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LinkedIn for B2B Lead Generation: Why, When, and How LINKEDIN FOR B2B LEAD GENERATION: WHY, WHEN, AND HOW

infographic

Jul 01, 2016

In a B2B setting, social media isn’t exactly top of mind when it comes to lead generation activities. Companies are more likely looking to things like gated content, newsletter subscriptions, webinars, and other website-based content to produce...

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Account-Based Marketing and Personalization A Multi-Layered Approach ACCOUNT-BASED MARKETING AND PERSONALIZATION A MULTI-LAYERED APPROACH

blog article

Jun 30, 2016

Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively. There are many different ABM a...

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Inbound (Marketing) Isn INBOUND (MARKETING) ISN'T ENOUGH

video

Jun 13, 2016

In this video, Act-On Chief Marketing Officer Kevin Bobowski discusses how a balanced approach to marketing is key to success of your business.  This means finding a balance between inbound and outbound marketing tactics. It also means finding a...

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Getting the A to Z on ABM at #FlipMyFunnel in Austin GETTING THE A TO Z ON ABM AT #FLIPMYFUNNEL IN AUSTIN

blog article

Jun 08, 2016

If you’ve been in the B2B marketing space for even a short while, chances are good that you’ve heard of Account-Based Marketing (ABM for short). It’s likely that you’ve even taken part in an ABM program. If you haven’t h...

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KPMG and the UN: Award Winning Account Based Marketing KPMG AND THE UN: AWARD WINNING ACCOUNT BASED MARKETING

blog article

Jun 06, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec Awards The major...

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SimplyDIRECT Guide Featured in “Top Account-Based Marketing Resources” SIMPLYDIRECT GUIDE FEATURED IN “TOP ACCOUNT-BASED MARKETING RESOURCES”

blog article

Jun 02, 2016

Docurated just released their list of “Top Account-Based Marketing Resources: The Best Articles, Webinars, Tutorials, and More on Account-Based Marketing,” and SimplyDIRECT made the list. Congratulations! You can see the full list here: h...

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Are Inside Sales Departments good at Lead Generation/Lead Qualification? ARE INSIDE SALES DEPARTMENTS GOOD AT LEAD GENERATION/LEAD QUALIFICATION?

blog article

Jun 01, 2016

ETI clients often have Inside Sales (IS) departments.Typically Inside Sales are tasked with a range of responsibilities including (but not limited to) Supporting Field Sales, Customer Service, Account Management, Order handling and Processing as well...

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SAP’s Award Winning Account Based Marketing Program SAP’S AWARD WINNING ACCOUNT BASED MARKETING PROGRAM

blog article

May 31, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec AwardsSAP’...

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Understanding and Applying ABM, an Agency’s Perspective UNDERSTANDING AND APPLYING ABM, AN AGENCY’S PERSPECTIVE

blog article

May 31, 2016

In today’s B2B marketing environment, it’s difficult not to be aware of account-based marketing (ABM). Many tout the advantages of Marketing’s implementation of an account-based strategy. And, of course, there are clear advantages t...

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Hello, Account Based Everything (and Goodbye, Account Based Marketing) HELLO, ACCOUNT BASED EVERYTHING (AND GOODBYE, ACCOUNT BASED MARKETING)

blog article

May 03, 2016

Over the last two years, account-based thinking has taken over the hearts and minds of B2B marketing and sales professionals.  According to industry analyst TOPO, account based topics (marketing and sales development) are the most popular thing ...

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Why Account Based Marketing Is Here to Stay for B2B Marketers WHY ACCOUNT BASED MARKETING IS HERE TO STAY FOR B2B MARKETERS

blog article

Apr 27, 2016

Predictive analytics and big data are breathing new life into account-based marketing (ABM) experiences among B2B marketers. According to a recent study from SiriusDecisions, 92 percent of B2B companies called ABM “extremely important” to...

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How to Expand Your Reach with Account-Based Marketing HOW TO EXPAND YOUR REACH WITH ACCOUNT-BASED MARKETING

blog article

Apr 21, 2016

For years, B2B marketing teams struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head with account-based marketing.The new B2B customer experien...

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Scaling Strategic ABM at SAP: Eight Keys to Success SCALING STRATEGIC ABM AT SAP: EIGHT KEYS TO SUCCESS

blog article

Apr 21, 2016

Like most technology firms, SAP is undergoing a fundamental transformation, moving from a traditional enterprise software model to a focus on cloud, software as a service, and digital transformation for its customers.Similarly, marketing at SAP has b...

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Leading Account-Based Marketing Technology Companies Create the ABM Leadership Alliance LEADING ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 21, 2016

Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about dev...

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Radius Joins Account-Based Marketing Technology Companies to Create the ABM Leadership Alliance RADIUS JOINS ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES TO CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 20, 2016

Account-Based Marketing (ABM): leading B2B companies are talking about it, but what resources are needed to implement successful ABM campaigns? Recognizing the increase in ABM adoption and need for general Best Practices, we are excited to announce o...

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Marketing Automation Tools - How They Can Make Your Inbound Marketing A Success MARKETING AUTOMATION TOOLS - HOW THEY CAN MAKE YOUR INBOUND MARKETING A SUCCESS

video

Apr 18, 2016

Inbound marketing is more than just building a strategy and expecting leads to come. With creating content, optimizing for SEO, sharing on social, and capturing results, marketers have their hands full. By using marketing automation tools, you are ab...

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Will the chatbots take over B2B Sales Lead Generation? WILL THE CHATBOTS TAKE OVER B2B SALES LEAD GENERATION?

blog article

Apr 15, 2016

There’s been a whole lot of press lately about the next big thing in tech being the rise of the chatbots.First for the uninitiated a little definition about bots from Webopedia.Short for chat robot, a computer program that simulates human conve...

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ACCOUNT BASED MARKETING FRAMEWORK ACCOUNT BASED MARKETING FRAMEWORK

infographic

Apr 06, 2016

Account-Based Marketing is used by B2B marketers to identify and target the accounts they value the most. ABM solutions typically include account-based data and technology to help companies attract, engage, convert and then measure progress against c...

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Data-Driven Account-Based Marketing At Its Best DATA-DRIVEN ACCOUNT-BASED MARKETING AT ITS BEST

blog article

Apr 06, 2016

Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phon...

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These Account-Based Marketing Metrics Will Get You a Seat at the Table THESE ACCOUNT-BASED MARKETING METRICS WILL GET YOU A SEAT AT THE TABLE

blog article

Mar 30, 2016

Your CEO is demanding that marketing prove its worth. He’s talking about click-through rates with a sort of skepticism. “Well, if that’s all you have to show me,” he seems to be saying. We know these numbers aren’t what ...

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Account Based Marketing Has Been Redefined in Era of Automation ACCOUNT BASED MARKETING HAS BEEN REDEFINED IN ERA OF AUTOMATION

blog article

Mar 29, 2016

Account based marketing is capturing the attention of B2B marketers. According to Forrester, the rise of customer experience technology and the quality of personalized experiences that it affords is pushing this sector forward. Essentially, account b...

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What is Inbound Marketing? WHAT IS INBOUND MARKETING?

infographic

Mar 22, 2016

Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy...

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Digital marketing DIGITAL MARKETING

infographic

Mar 18, 2016

We’re delving into the often hectic and invariably unpredictable world of digital marketing in our newest ‘infographic of the week’, courtesy of MDG Advertising (full infographic below). Digital is an all-encompassing and often frus...

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The Rise and Rise of Account Based Marketing: Three Approaches to Scaling ABM THE RISE AND RISE OF ACCOUNT BASED MARKETING: THREE APPROACHES TO SCALING ABM

blog article

Mar 16, 2016

Account Based Marketing (ABM) is hot. It’s everywhere in B2B marketing these days. Rarely have we seen this much hype since the early days of e-business around the turn of the millennium.This is a great thing. Developed in the early 2000s as a ...

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Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing MARKETERS SEE PROMISE IN COMBINATION OF PREDICTIVE INTELLIGENCE AND ACCOUNT-BASED MARKETING

blog article

Mar 16, 2016

Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies and capabilities, and account-based marketing (ABM) tops their wish list. While many B2B marketers are still figuring ou...

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Why B2B Marketers Are Turning to Account-Based Marketing WHY B2B MARKETERS ARE TURNING TO ACCOUNT-BASED MARKETING

blog article

Mar 11, 2016

Account-based marketing (ABM) is on the rise for B2B marketers who are looking for an alternative to traditional methods. This new approach allows B2B companies to take advantage of the same automation and personalization tools that have benefitted B...

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The Role of A/B Testing in Lead Nurturing THE ROLE OF A/B TESTING IN LEAD NURTURING

blog article

Mar 08, 2016

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up:Set up dozens of drip campaigns, tailore...

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21 (More) Surprising and Tweetable Lead Generation Statistics 21 (MORE) SURPRISING AND TWEETABLE LEAD GENERATION STATISTICS

blog article

Feb 18, 2016

Spurred by the statistic that six out of ten US-based B2B marketers reported lead generation as their biggest online marketing challenge, we put together a number of telling statistics for our initial “21 Surprising (and Tweetable) Lead Generat...

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Collect Powerful ABM Insights with ITSMA’s Account Intelligence Checklist COLLECT POWERFUL ABM INSIGHTS WITH ITSMA’S ACCOUNT INTELLIGENCE CHECKLIST

blog article

Feb 17, 2016

Account intelligence is a critical next step after you’ve selected the accounts in your ABM program. Having the right background information and insights positions you for success. Account intelligence allows you to identify new opportunities, ...

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B2B Marketers Have an Opportunity With Account-Based Marketing B2B MARKETERS HAVE AN OPPORTUNITY WITH ACCOUNT-BASED MARKETING

blog article

Feb 11, 2016

Account-based marketing is on the rise among B2B marketers due to its innovative ways to increase performance and turn leads into clients. While this strategy is not new to marketing, digital has made this approach more effective and offers a competi...

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Embracing the Power of Social Media Marketing for Senior Service Providers EMBRACING THE POWER OF SOCIAL MEDIA MARKETING FOR SENIOR SERVICE PROVIDERS

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Feb 05, 2016

“Providers that are winning the Web Referral Game…are seeing up to 35% of their moveins come from the Web.”1 They are doing a better job of social media marketing and they are taking back their business from national referral compa...

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Is account-based marketing right for your company? IS ACCOUNT-BASED MARKETING RIGHT FOR YOUR COMPANY?

blog article

Jan 06, 2016

Its inbound marketing strategy was designed to drive user traffic back to the site via compelling content. Its outbound marketing strategy used more traditional communication tactics to reach consumers via email.For the growing company, inbound drove...

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So You Want to Do Account Based Marketing? Better Read This First SO YOU WANT TO DO ACCOUNT BASED MARKETING? BETTER READ THIS FIRST

blog article

Dec 17, 2015

As a practice, Account Based Marketing (ABM) has mushroomed over the last 12 years, but we’ve only recently started seeing a lot of coverage in mainstream marketing media. With its popularity comes a lot of confusion on what exactly ABM is and ...

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Intent Driven Account-Based Marketing INTENT DRIVEN ACCOUNT-BASED MARKETING

blog article

Dec 11, 2015

In a perfect world, every b2b marketing campaign is successful; every lead generation campaign floods your funnel with high quality opportunities.But the world isn’t perfect.Most of what’s at a b2b marketer’s disposal usually falls ...

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Outsource or “do it yourself” B2B lead generation? OUTSOURCE OR “DO IT YOURSELF” B2B LEAD GENERATION?

blog article

Dec 07, 2015

Certainly, the ability to develop in house resources to match the ability of a specialist company like ourselves appears to offer more potential.  Typically, the thinking is based upon the assumption that doing it in house offers …greater...

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What Is Nurture Marketing - Setting up marketing automation to help your leads WHAT IS NURTURE MARKETING - SETTING UP MARKETING AUTOMATION TO HELP YOUR LEADS

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Dec 04, 2015

Nurture marketing is a popular term these days but can be difficult to grasp if you’ve never used marketing automation. Help improve the quality of your campaign by setting up a nurture campaign that converts.

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Stack the ABM Deck in Your Favor STACK THE ABM DECK IN YOUR FAVOR

blog article

Nov 24, 2015

If there is one thing you need to do well to ensure you meet your Account Based Marketing (ABM) objectives, it is account selection. Whether you are embarking on an ABM program for the first time with a small number of pilot accounts or are a mature ...

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Lead Generation is about building Sales and Revenues. Not about fairness! LEAD GENERATION IS ABOUT BUILDING SALES AND REVENUES. NOT ABOUT FAIRNESS!

blog article

Nov 06, 2015

Companies often look at their sales force as if all reps were equal.  But of course this isn’t so.We appreciate the motivation of clients being fair insofar as the number and type of leads each rep should receive per week/month/year. ...

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5 Brilliant Best Practices for Lead Nurturing 5 BRILLIANT BEST PRACTICES FOR LEAD NURTURING

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Nov 06, 2015

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!Marketers, the Internet might not be your friend after all. It’s cha...

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What’s Old and New in Account-Based Marketing WHAT’S OLD AND NEW IN ACCOUNT-BASED MARKETING

blog article

Nov 02, 2015

If you’re involved in B2B marketing, you’re probably aware of the hype surrounding account-based marketing (ABM). Some industry thought leaders are touting ABM as the “next big thing” in B2B marketing, and research confirms th...

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Trick or Treating in the Land of Demand Gen TRICK OR TREATING IN THE LAND OF DEMAND GEN

blog article

Oct 30, 2015

Once again, that joyous time of the year is upon us where goblins and ghouls wander the streets and the land is abundant in tasty treats. However, waiting behind an unsuspecting door could be a nasty trick – In my case that was being given a ba...

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Scaling ABM in the Real World: Fujitsu’s Example SCALING ABM IN THE REAL WORLD: FUJITSU’S EXAMPLE

blog article

Oct 22, 2015

We talked last month about the challenges of effectively scaling an account based marketing (ABM) program after a successful pilot. There are many factors involved, not the least of which is adapting to the realities of an imperfect world. Whereas mo...

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Using Intent Data To Enhance Account-Based Marketing USING INTENT DATA TO ENHANCE ACCOUNT-BASED MARKETING

blog article

Oct 15, 2015

Madison Logic, a provider of B2B digital brand and demand solutions, has identified a pattern among “in-market” prospects that reveals some 70% of buyers will be hyperactive for around five days during their research and consideration pro...

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Account-Based Marketing In the Age of Big Data ACCOUNT-BASED MARKETING IN THE AGE OF BIG DATA

blog article

Oct 13, 2015

Account-based marketing (ABM), or the business practice of focusing the bulk of marketing resources on a short list of the most lucrative accounts, has grown in popularity over the last couple of decades. ABM is actually a decades-old practice that h...

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EXPERT WEBINAR SERIES: Intent is Everything EXPERT WEBINAR SERIES: INTENT IS EVERYTHING

blog article

Oct 05, 2015

On September 30, we presented the second webinar in our series on ABM, “Intent is Everything: How Intent Topics Drive Engagement and Maximize Marketing Impact.” Presenters Lori Wizdo, VP & Principal Analyst at Forrester Research, and ...

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EXPERT WEBINAR SERIES: Making ABM Work For You EXPERT WEBINAR SERIES: MAKING ABM WORK FOR YOU

blog article

Sep 18, 2015

Aug. 6, we hosted a 45-minute webinar to address, what else? Account-based marketing of course! We invited Ted Kohnen, managing director at global B2B digital and integrated marketing agency Stein IAS, to share his insights and experiences with ABM a...

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50 B2B Lead Generation Ideas from the Experts 50 B2B LEAD GENERATION IDEAS FROM THE EXPERTS

blog article

Sep 09, 2015

Leads are the lifeblood of any B2B company, but coming up with new ideas for how to increase leads can be a challenge.To help you generate new lead gen ideas, we went lout and interviewed some of the top experts in B2B lead generation from companies ...

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5 Tips for Better Outbound Lead Generation Results 5 TIPS FOR BETTER OUTBOUND LEAD GENERATION RESULTS

blog article

Sep 08, 2015

As we’ve said here before, outbound lead generation and inbound lead generation are very different beasts. Though both have their place in a successful lead generation strategy, failing to recognize and accommodate the differences between inbou...

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What Every Marketer Should Know: Inbound vs. Outbound Marketing WHAT EVERY MARKETER SHOULD KNOW: INBOUND VS. OUTBOUND MARKETING

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Sep 03, 2015

Watch our vlog to learn the difference between inbound and outbound marketing and how you can incorporate both methods into your marketing strategy!

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Account-Based Marketing: The Pathway to Revenue Nirvana ACCOUNT-BASED MARKETING: THE PATHWAY TO REVENUE NIRVANA

blog article

Aug 30, 2015

Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before?As ABM has beco...

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Lead nurturing - How to get more sales-ready leads LEAD NURTURING - HOW TO GET MORE SALES-READY LEADS

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Aug 17, 2015

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and ...

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How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1) HOW TO CREATE A “LEAD-GENERATION PIPELINE” WITH YOUR BLOG (PART 1)

blog article

Aug 10, 2015

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot.Now, for the sake of full transparency, the methods you’re going to learn here...

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4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED 4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED

blog article

Aug 06, 2015

One of the big reasons why Marketing Automation has managed to make marketing more measurable and hence successful, is its ability to provide the “Digital Footprint” of contacts. This has allowed marketers to go beyond looking at just the...

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The Best (and Worst) Methods for B2B Lead Generation THE BEST (AND WORST) METHODS FOR B2B LEAD GENERATION

blog article

Jul 29, 2015

Return on investment is the name of the game when it comes to lead generation. Whether it’s inbound or outbound, marketers have to identify the content types and channels that help them maximize outcomes.The chart below uses data from a Marketi...

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Hybrid Targeted Advertising White Paper HYBRID TARGETED ADVERTISING WHITE PAPER

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Jul 15, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of conten...

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Advancing Your Digital Marketing Strategy with Webtrends Analytics ADVANCING YOUR DIGITAL MARKETING STRATEGY WITH WEBTRENDS ANALYTICS

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Jul 10, 2015

With the rise of mobile and social marketing channels, the demands on web analytics have grown significantly from simply measuring activity on your website, to providing a holistic view of customer acquisition, engagement and retention across all dig...

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The ABCs of ABM THE ABCS OF ABM

blog article

Jun 16, 2015

If you’re a B2B marketer with a pulse, the second acronym in the title of this blog couldn’t have scared you or made you scratch your head. You already know about the power of account-based marketing and have likely blended an ABM approac...

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Overcoming the Top 3 Obstacles to Lead Generation Success,Part 3 – Limited Content Creation Abilities OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS,PART 3 – LIMITED CONTENT CREATION ABILITIES

blog article

Jun 05, 2015

About a month ago, we kicked off our “Overcoming the Top 3 Obstacles to Lead Generation Success” blog post series.  In this three-part series, we examined each of top lead gen challenges as named by more than 400 marketing profession...

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Account Based Marketing Is Making Its Mark on B2B ACCOUNT BASED MARKETING IS MAKING ITS MARK ON B2B

blog article

Jun 04, 2015

Account-based marketing is the most recent industry trend to catch on, and for good reason. Companies of all sizes—from mid-market to enterprise—and across all verticals, have tested and seen benefits from ABM and its ability to drive rev...

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6 Must-Read Blog Posts About Demand Generation 6 MUST-READ BLOG POSTS ABOUT DEMAND GENERATION

blog article

May 19, 2015

s employees of a demand gen agency, we at HiP certainly like to think of ourselves as experts on the topic of demand generation.  After all, when you run as many campaigns as we do, it would be hard not to pick up a useful learning or two along ...

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Overcoming the Top 3 Obstacles to Lead Generation Success Part 2 – Effective Strategy OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 2 – EFFECTIVE STRATEGY

blog article

May 15, 2015

A couple of weeks back, we began a 3-part series where we took a detailed look at the top three obstacles to lead generation success as named by an eMarketer/Ascend2 study of 400 marketing leaders (results pictured below).  In that post, we cove...

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DISTRIBUTE CONTENT AND GENERATE LEADS DISTRIBUTE CONTENT AND GENERATE LEADS

blog article

May 07, 2015

Lead generation. Those two simple words can cause a marketer's heart to skip a beat. It's the simplest sounding part of the marketer's life, but arguably one of the toughest job for a marketer to accomplish. Many people will tell you that...

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Overcoming the Top 3 Obstacles to Lead Generation Success Part 1 – Data/List Quality OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 1 – DATA/LIST QUALITY

blog article

Apr 28, 2015

Back in October, we dove into a study published by eMarketer, wherein Ascend2 surveyed roughly 400 marketing leaders about the obstacles to their desired lead generation objectives.  In that post, we discussed the top four obstacles named by the...

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Seven Thought-Provoking Ways That Account Based Marketing Turns Demand Generation Upside Down (plus some big news!) SEVEN THOUGHT-PROVOKING WAYS THAT ACCOUNT BASED MARKETING TURNS DEMAND GENERATION UPSIDE DOWN (PLUS SOME BIG NEWS!)

blog article

Apr 08, 2015

I’ve been blogging and writing about trends in B2B marketing since 2006, and in that time I’ve written hundreds of posts on topics ranging from lead management to marketing automation to marketing metrics and ROI. But the one theme that a...

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6 Questions to Ask Yourself Before Running a Demand Gen Campaign 6 QUESTIONS TO ASK YOURSELF BEFORE RUNNING A DEMAND GEN CAMPAIGN

blog article

Mar 25, 2015

Between seemingly insatiable sales teams and ever-increasing demands from corporate leadership, B2B marketers are often pressured to run more and more demand generation campaigns.  As a result, many campaigns are executed before they’re fu...

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6 Essential Metrics for Measuring Outbound Lead Generation 6 ESSENTIAL METRICS FOR MEASURING OUTBOUND LEAD GENERATION

blog article

Mar 19, 2015

Most companies use a combination of inbound and outbound lead generation. As far as processes go, the similarities between inbound and outbound pretty much end at the title; inbound lead generation is gradual, organic, and ongoing, while outbound lea...

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Lead Generation vs. Demand Generation: What’s the Difference? LEAD GENERATION VS. DEMAND GENERATION: WHAT’S THE DIFFERENCE?

blog article

Mar 11, 2015

In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Lead Generation” and “Demand Generation”. On one hand, a large part of the industry uses the two terms essentially interchangeably. On the other hand, another po...

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Is Account-Based Marketing "The Next Big Thing" in B-to-B? IS ACCOUNT-BASED MARKETING "THE NEXT BIG THING" IN B-TO-B?

blog article

Mar 11, 2015

I just read a great quote: “It used to be said that a fad starts in California, a trend in Connecticut.” (thanks @geekpreneur and, as a Connecticut native, I can attest that this is exactly right). But how do we know when a fad becomes a ...

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4 Ways to Combine Inbound and Outbound for Better Lead Generation 4 WAYS TO COMBINE INBOUND AND OUTBOUND FOR BETTER LEAD GENERATION

blog article

Feb 10, 2015

It’s a classic debate: inbound lead generation or outbound lead generation?  Inbound offers a steady trickle of self-educated leads, though, inevitably, some of these leads are a poor fit for the company.  Outbound, on the other hand,...

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The Definitive Guide To Lead Nurturing THE DEFINITIVE GUIDE TO LEAD NURTURING

blog article

Feb 10, 2015

Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and th...

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Infographic – Planting a Seed & Nurturing a Lead INFOGRAPHIC – PLANTING A SEED & NURTURING A LEAD

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Feb 06, 2015

As important as lead generation is, it’s just the beginning of a longer and more complicated sales process. A fresh lead is just being introduced to your company and its offering. In general, these leads need time to do their homework before th...

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Integrated Marketing Agency Lead Generation Strategies INTEGRATED MARKETING AGENCY LEAD GENERATION STRATEGIES

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Jan 28, 2015

Integrated Marketing Agency Lead Generation Strategies The real magic ingredient of extreme marketing success is measuring. If you don't do it or understand it deeply you have no clue about what works or what doesn't work. That's how you ...

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What Do I Do Now? A 5-Step Guide to Onboarding and Converting Outbound Leads WHAT DO I DO NOW? A 5-STEP GUIDE TO ONBOARDING AND CONVERTING OUTBOUND LEADS

blog article

Jan 27, 2015

So, you’ve just completed your first outbound lead generation campaign. You now have a couple hundred freshly generated leads and, like a lot of marketers, you’re wondering where to go from here. Obviously, you want to monetize these lead...

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Proven methods to generate more b2b leads PROVEN METHODS TO GENERATE MORE B2B LEADS

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Jan 21, 2015

For most business-to-business (B2B) marketers, mastering the complex sales cycle is essential to your business success. You need prospects to turn into quality leads, and for leads to become loyal customers. But how do you achieve this goal when the ...

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7 Key Takeaways from 20 Years in the Demand Generation Industry 7 KEY TAKEAWAYS FROM 20 YEARS IN THE DEMAND GENERATION INDUSTRY

blog article

Jan 14, 2015

20 years! Has it really been that long?!In my recent post, “Back to the Future in Demand Gen“, I discussed the early days of B2B demand generation when lots of web research, list rental, cold calling, and even direct mail were the tools w...

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CMWorld 2014 - Advanced Lead Nurturing Strategy CMWORLD 2014 - ADVANCED LEAD NURTURING STRATEGY

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Jan 09, 2015

This is a clip from Ardath Albee's session at Content Marketing World 2014. She explains how to use personas to craft a story "flow" for advanced lead nurturing.

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Back to the Future for Demand Gen BACK TO THE FUTURE FOR DEMAND GEN

blog article

Dec 30, 2014

Counting back almost 20 years, I vividly recall the “block and tackle” email process that marketers and salespeople undertook each day to connect with decision makers.  Our approach involved lots of web research, detail management, a...

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel OUR FUNNEL IS FLIPPED: ABM TAKES OVER #FLIPMYFUNNEL

blog article

Dec 15, 2014

How do you know two B2B marketers are talking about account-based marketing?Their lips are moving. – Joe Chernov of InsightSquared via the Engagio blog All jokes aside, get ready for account-based marketing to explode. More and more marketers a...

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The Evolution of Modern B2B Marketing THE EVOLUTION OF MODERN B2B MARKETING

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Nov 19, 2014

One might argue that it started with a single invention — Johannes Gutenburg’s printing press in 1450. Gutenburg’s invention made mass printing possible. As a result, print advertising was born. Some think that the B2B marketing ind...

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Join the ITSMA Europe Account Based Marketing Certification Programme JOIN THE ITSMA EUROPE ACCOUNT BASED MARKETING CERTIFICATION PROGRAMME

blog article

Aug 07, 2014

It has been 10 years since ITSMA introduced the concept of Account Based Marketing (ABM), a collaborative win-win for the buyer and the seller. Our research at the time showed that neither B2B buyers nor B2B sellers were getting what they needed from...

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Not Doing ABM Yet? Your Competitors Are. Start this September and become an ITSMA Certified Practitioner NOT DOING ABM YET? YOUR COMPETITORS ARE. START THIS SEPTEMBER AND BECOME AN ITSMA CERTIFIED PRACTITIONER

blog article

Jul 09, 2014

Marketing executives are increasing their spending on Account Based Marketing (ABM), which now accounts for an average of 15% of the total marketing budget, according to the ITSMA Online Survey Account Based Marketing and ROI: Building the Case for I...

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On-Line-material-on-Business-to-Business-Marketing ON-LINE-MATERIAL-ON-BUSINESS-TO-BUSINESS-MARKETING

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Jul 05, 2014

Although many people have heard the term “business-to-business marketing,” not everyone knows exactly what it is. Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to keep those ...

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HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS

blog article

Jul 03, 2014

According to Marketing Sherpa, only 34% of B2B organizations touch leads with lead nurturing on a monthly basis. If you are one of them, congratulations! If you belong to the other 66% or not among the 5% of marketers using the full features of marke...

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28 Must-Read Posts on Lead Generation 28 MUST-READ POSTS ON LEAD GENERATION

blog article

Jun 15, 2014

28 Must-Read Posts on Lead Generation Generating leads is a constantly evolving art form.With so many factors to consider, implementing a consistent and effective lead generation campaign can seem impossible for most businesses. Selecting the right c...

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ITSMA Account Based Marketing Certification Comes to London This September ITSMA ACCOUNT BASED MARKETING CERTIFICATION COMES TO LONDON THIS SEPTEMBER

blog article

Jun 11, 2014

ITSMA’s comprehensive three-month Account Based MarketingSM (ABM) Certificate Program helps members bring ABM into their organizations more effectively. ITSMA’s next ABM Certification Program kicks off with a two-day workshop in London.&n...

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Content is King: Measuring the ROI of Content Marketing Operations CONTENT IS KING: MEASURING THE ROI OF CONTENT MARKETING OPERATIONS

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May 15, 2014

The relationship between buyers and sellers is undergoing a major transformation. Social media and e-commerce have given buyers tremendous new power to research products, prices, reputations, and opinions—often before they even talk to the sell...

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Social Strategy for Modern B2B Marketers SOCIAL STRATEGY FOR MODERN B2B MARKETERS

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May 13, 2014

What are you doing to leverage social media to grow your B2B business? Content not effective. 91% of B2B marketers use content marketing. But just 36% say they are effective at it.

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What Is Inbound Marketing? Whiteboard Animation by Toonvertising WHAT IS INBOUND MARKETING? WHITEBOARD ANIMATION BY TOONVERTISING

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May 03, 2014

Amen to that. I find this specific video very helpful thanks. Besides I want to mention that I utilize youtube to drive traffic to my website since I am a full-time youtuber. Do you want to learn exactly how? I have compiled all this knowledge into a...

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Preview: Content Marketing Strategy for Social Media PREVIEW: CONTENT MARKETING STRATEGY FOR SOCIAL MEDIA

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Mar 07, 2014

Social media is most often used for personal reasons to connect with friends and family, or to be part of conversations that align with your personal interests and passions. If you serve content to people with this mindset that isn’t appropriat...

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How Location-Based Marketing Delivers Ads To In-Store Shoppers HOW LOCATION-BASED MARKETING DELIVERS ADS TO IN-STORE SHOPPERS

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Feb 10, 2014

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting ...

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Lead Nurturing: A Multi-Touch Journey [Webinar] LEAD NURTURING: A MULTI-TOUCH JOURNEY [WEBINAR]

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Jan 27, 2014

Join B2B expert Ruth Stevens and Madison Logic CEO, Erik Matlick, as they discuss how nurturing can quadruple the productivity of lead generation.This webinar is essential for company leaders, account leaders and strategic sellers who are investigati...

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Starting a Successful ABM Program Is Not about Earning a Certificate STARTING A SUCCESSFUL ABM PROGRAM IS NOT ABOUT EARNING A CERTIFICATE

blog article

Jan 20, 2014

Account Based Marketing (ABM) is something you learn best by doing. You can learn the concepts behind ABM online or in a classroom, take a test, and get a certificate. It’s more useful to build credibility with sales and other decision-makers b...

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B2B Marketing on Facebook A white paper for B2B executives B2B MARKETING ON FACEBOOK A WHITE PAPER FOR B2B EXECUTIVES

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Dec 25, 2013

This paper was created to provide information and guidance for B2B company CEOs and marketing managers who have not yet created a Facebook page, or for those who have done so with unsatisfactory results. When crafted properly and with the proper moni...

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The Power of Modern Digital Marketing Automation THE POWER OF MODERN DIGITAL MARKETING AUTOMATION

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Dec 10, 2013

Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of marketing – and in ways that are bringing about t...

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THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING

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Sep 23, 2013

In this infographic we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this in...

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The State of B2B Content Marketing: What is Effective? THE STATE OF B2B CONTENT MARKETING: WHAT IS EFFECTIVE?

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Aug 27, 2013

Content marketing is something that we do daily here at Brandwatch. In fact, it is what most of the marketing team are doing right this second as we’re normally writing interesting and engaging posts (well we think they are!) to keep people com...

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A Guide To Facebook Page Post Ads A GUIDE TO FACEBOOK PAGE POST ADS

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May 23, 2013

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts...

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Top B2B Marketing Strategies TOP B2B MARKETING STRATEGIES

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Jul 17, 2012

Online marketing has become more and more competitive these day. In such competition, it is important to devise a proper B2b strategies to get the best outcome. There are several strategies which can be done in order to market online. Some of them in...

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The new b2b marketing THE NEW B2B MARKETING

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Nov 23, 2011

You know that bit in The Wizard of Oz where Dorothy first wakes up in a strange, technicolour world, looks around, turns to Toto and delivers the classic understatement, “I’ve a feeling we’re not in Kansas any more”? If you&rs...

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THE CONTENT MARKETING LANDSCAPE THE CONTENT MARKETING LANDSCAPE

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Oct 09, 2011

There are plenty of infographics that provide a comprehensive look at the content marketing space (Curata put together a great one here) — and many have done a very good job at it — but what we’re doing is a bit different. The follo...

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The state of marketing content survey THE STATE OF MARKETING CONTENT SURVEY

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Aug 10, 2011

At CopyPress, we felt it was important to enter this critical year for the Content Marketing channel with a fresh perspective on what marketers were looking at focusing on in 2013. We created a survey and unleashed it on a group of marketing profesio...

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A B2B Social Media White Paper from Microsoft Advertising A B2B SOCIAL MEDIA WHITE PAPER FROM MICROSOFT ADVERTISING

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Feb 02, 2010

In the last 18 months, the social media phenomenon has delighted, confounded and concerned marketers and advertisers all around the globe. They have had to learn quickly that the different ways consumers access the internet across multiple time zones...

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How Can B2B Marketers Successfully Drive Customer Experience? HOW CAN B2B MARKETERS SUCCESSFULLY DRIVE CUSTOMER EXPERIENCE?

blog article

The explosion of new marketing technology over the past decade has not only led to organisations improving their customer experience, but has also led to an expectation from customers to have a good experience. With B2C leading the way, in most cases...

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Einstein Account-Based Marketing Demo EINSTEIN ACCOUNT-BASED MARKETING DEMO

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Einstein Account-Based Marketing. It’s a partnership aligning Sales with Marketing. A partnership that leads to long-lasting relationships with happy customers.

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3 Important Inbound Marketing and HubSpot Services for B2B Companies 3 IMPORTANT INBOUND MARKETING AND HUBSPOT SERVICES FOR B2B COMPANIES

blog article

One of the major things that any company needs to keep in mind – no matter in what capacity they might be working in – is to find the best strategy possible that will help maximise the investment they’ve put into their marketing eff...

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A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS

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The Emerging Role of 360-Degree Customer Data in B2B Marketing Today’s B2B marketing teams have access to more data and advanced marketing technologies than ever before. But smart B2B marketers know that data and technology are only a winning c...

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The B2B Marketing Shift THE B2B MARKETING SHIFT

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How to Measure, Optimize and Engage in the New B2B Marketing Reality. New data reveals that in 2015 marketers worked harder than ever before. Looking back over the year, we’ll review the changing landscape and offer tips so you can work smarter...

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B2B New Year Resolutions 2018 B2B NEW YEAR RESOLUTIONS 2018

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From investing in dynamic content to infusing Account Based Marketing and from creating engaging landing pages to optimizing those for mobile marketing, there’s a lot in the New Year resolutions’ bucket of B2B marketers for 2018.

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The 2018 State of Marketing Measurement and Attribution THE 2018 STATE OF MARKETING MEASUREMENT AND ATTRIBUTION

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The availability of data around key buyer interactions has catapulted marketing to the forefront of a company’s revenue strategy. Plus, since buyers are speaking to sales later and later in the buyer journey, marketers own more of the sales pro...

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B2B Marketing Automation Platforms: A Marketer’s Guide B2B MARKETING AUTOMATION PLATFORMS: A MARKETER’S GUIDE

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If you are considering licensing a B2B marketing automation platform, this report will help you decide whether or not you need to. The report has been completely updated from its January 2016 publication to include the latest industry statistics, dev...

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Lead Management & Marketing Automation LEAD MANAGEMENT & MARKETING AUTOMATION

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Regardless of whether you‘re responsible for marketing in an agency, an average business, or a large corporation - the goals remain the same: Lead generation. With your mix of Inbound and Outbound marketing methods and a sophisticated Content S...

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Inbound Marketing Glossary INBOUND MARKETING GLOSSARY

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(Short for weblog; web log) A website or section of a website dedicated to distribution of information and opinions on a regular basis, displaying Content in reverse chronological order.

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The 5-Step Formula to Inbound Marketing THE 5-STEP FORMULA TO INBOUND MARKETING

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This relatively new way of thinking is based around the idea of creating quality content that targets your core audience and sharing it using online marketing tactics. This personalization creates a content magnet that draws in potential leads and cu...

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An In-Depth Look at the Inbound Marketing Funnel AN IN-DEPTH LOOK AT THE INBOUND MARKETING FUNNEL

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INBOUND MARKETING is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value.

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A Super Simple Explanation of Inbound Marketing A SUPER SIMPLE EXPLANATION OF INBOUND MARKETING

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As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we...

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7 Steps to Brilliant B2B Marketing! 7 STEPS TO BRILLIANT B2B MARKETING!

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Our updated infographic shows a planned approach based on our B2B digital marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes t...

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Thinking beyond... Account Based Marketing THINKING BEYOND... ACCOUNT BASED MARKETING

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As the definitions of ABM are ambiguous and quite varied, let’s agree to define Account Based Marketing as this: a simple approach that aligns sales and marketing teams on the same pre-defined target accounts.

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The Future of Account Based Marketing THE FUTURE OF ACCOUNT BASED MARKETING

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Account-based marketing (ABM) has been a buzz word in the marketing world for the past few years now. But ABM is not a new concept. In fact, sales and marketing teams have been employing this strategy in one form or another for years — if not d...

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New digital-age marketing mantra: Bang the drum smarter, not louder NEW DIGITAL-AGE MARKETING MANTRA: BANG THE DRUM SMARTER, NOT LOUDER

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There are three words that sum up successful digital age marketing: Strategic, authentic and digestible. We all remember the days when banging your drum loudly was enough to attract customer attention, but today everyone is shouting at once, and doin...

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Relevance and substance are the keys to marketing’s future RELEVANCE AND SUBSTANCE ARE THE KEYS TO MARKETING’S FUTURE

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Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers. Relevant messages, relevant products and relevant inte...

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Creating high-quality content CREATING HIGH-QUALITY CONTENT

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Content marketing was a buzzword tossed around in marketing departments, blogs, conferences and coffee meetings throughout 2017. The trend will continue in 2018, and it’s more competitive than ever. Luckily, there are best practices to follow t...

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The Need for Authenticity: Customer Engagement & Content Marketing THE NEED FOR AUTHENTICITY: CUSTOMER ENGAGEMENT & CONTENT MARKETING

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In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with onli...

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Developing Your B2B Marketing Budget — An Introduction DEVELOPING YOUR B2B MARKETING BUDGET — AN INTRODUCTION

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Your strategic plan calls for aggressive growth. Competitors are suddenly nipping at your heels. Sales leads aren’t materializing like they used to. So you’ve decided to invest in marketing, but you’re not sure what to budget! How m...

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Best practices for B2B marketers on Twitter BEST PRACTICES FOR B2B MARKETERS ON TWITTER

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Twitter is the only place executives can follow the moments that matter in real time, get news before it breaks anywhere else, and instantly share their thoughts with the most relevant audience. Over 288,000 CEOs* use Twitter to connect with customer...

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Is Your B2B Marketing on the Right Track? IS YOUR B2B MARKETING ON THE RIGHT TRACK?

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B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marke...

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B2B Content Marketing 2018: Benchmarks, Budgets, and Trends B2B CONTENT MARKETING 2018: BENCHMARKS, BUDGETS, AND TRENDS

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Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our latest research indicates B2B marketers are finding content marketing success as they explore ways to work more creatively and build their audiences. Cont...

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21 New Rules of Content Marketing 21 NEW RULES OF CONTENT MARKETING

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You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast... the companies that adapt are going to find more opportunities, while their competitors are going to be left behind. Following these ...

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How Search Engine Marketing and Content Marketing Work Together HOW SEARCH ENGINE MARKETING AND CONTENT MARKETING WORK TOGETHER

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Search engine marketing and content marketing are inseparable – you can’t have one without the other. For your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only we...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

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The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-us...

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The State of Content Marketing in 2017: Stats & Figures THE STATE OF CONTENT MARKETING IN 2017: STATS & FIGURES

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The type of content created by these marketers ranges from good ol' articles and eye-catching and shareable infographics to videos that need a bit more investment. but promise more engagement in the end. Content marketing is expected to be a $300...

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LinkedIn Presents the Future: B2B Marketing Edition LINKEDIN PRESENTS THE FUTURE: B2B MARKETING EDITION

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In the not so distant past, B2B marketing consisted of print ads, direct mail, and trade shows. Maybe, if you were IBM and Xerox, you could budget some TV spots. Now the Internet has expanded the communications options for B2B marketers. Those commun...

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Introduction to B2B Marketing INTRODUCTION TO B2B MARKETING

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Have you ever felt like your B2B marketing efforts aren’t gaining enough traction? You’re not alone. In fact, only 5% of B2B marketers believe their content marketing is very effective. Stats like this exist because most business owners d...

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B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve B2B MARKETERS EMBRACING PROGRAMMATIC IN 2018; VALUE CHAIN TRANSPARENCY MUST IMPROVE

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: B2B marketers embracing pr...

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How To Create Buyer Personas For Industrial Marketing Campaigns HOW TO CREATE BUYER PERSONAS FOR INDUSTRIAL MARKETING CAMPAIGNS

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The whole point of inbound marketing is to entice your target customers to come to you on their own accord, and you do this by providing valuable, directly helpful content that will help them reach their goals. Think of it as the antithesis of cold c...

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How to Map Your Content to the Customer Journey HOW TO MAP YOUR CONTENT TO THE CUSTOMER JOURNEY

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Why do we keep hearing these buzzwords year after year? Because understanding your specific customer journey (or whatever term you prefer to call it) is vital to the overall success of any content marketing strategy. Without fully understanding your ...

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B2C Influencer Marketing Trends for 2018 B2C INFLUENCER MARKETING TRENDS FOR 2018

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With the ever-changing landscape of social media, it can be stressful keeping up. Your B2C business will suffer if you can’t adapt. Though simmering for the last two years, many companies are now seeing the many ways that influencers will be th...

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Intent-Based Marketing and Integrating Around Better Data INTENT-BASED MARKETING AND INTEGRATING AROUND BETTER DATA

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Companies waste millions each year on online advertising that isn’t working, with marketing dollars going to poorly conceived targeting approaches that employ irrelevant data and generate meaningless clicks. Why? Many online advertising options...

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WHITE PAPER B2B EMAIL MARKETING EUROPEAN LEGISLATION WHITE PAPER WHITE PAPER B2B EMAIL MARKETING EUROPEAN LEGISLATION WHITE PAPER

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The European Union might be a united area (Brexit allowing) when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are still seemingly endless rules and considerations. Marketing automation is now wi...

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B2B Content Marketing B2B CONTENT MARKETING

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Content Marketing is the art of creating, curating and distributing valuable content with the science of measuring its impact on awareness, lead generation and customer’s acquisition.

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Customer-centric Experience: Transforming Intel’s B2B Digital Experience CUSTOMER-CENTRIC EXPERIENCE: TRANSFORMING INTEL’S B2B DIGITAL EXPERIENCE

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Intel IT, in partnership with Intel’s sales and marketing organization and business units, has unified the digital experience for Intel’s business-to-business (B2B) customers by eliminating unnecessary business processes and technical deb...

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Cloning Your Best Customers for B2B Marketing Success CLONING YOUR BEST CUSTOMERS FOR B2B MARKETING SUCCESS

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Any Sales Manager worth their salt knows that while all customers and prospects are important, they are not all of equal value. In the rapid-fire world of customer acquisition, at the end of the day, we all wish we had an endless stream of high-value...

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Inbound Marketing vs. Outbound Marketing INBOUND MARKETING VS. OUTBOUND MARKETING

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As consumers continue to flock to Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are gaining steam by pro...

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The CMO Guide to Inbound Marketing THE CMO GUIDE TO INBOUND MARKETING

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Inbound marketing is the process of helping potential customers find your company before they are ready to buy through content marketing, social, and search presence. The goal is to turn that early awareness into brand preference, and ultimately conv...

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Common Inbound Marketing Mistakes COMMON INBOUND MARKETING MISTAKES

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Why might an Inbound marketing campaign fail? There are multiple mistakes to avoid when planning a campaign. We explore what they are - and how to fix them - in this infographic. Earning visibility and attention by helping specific, relevant buyers s...

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Demystifying Account-Based Marketing: Q&A with Sangram Vajre DEMYSTIFYING ACCOUNT-BASED MARKETING: Q&A WITH SANGRAM VAJRE

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Despite the popularity of account-based marketing (ABM), many B2B tech marketers are still struggling to understand how to drive success and whether or not this strategy is a good fit for their organizations in the first place.

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B2B marketing automation software is underused and symptomatic of the industry B2B MARKETING AUTOMATION SOFTWARE IS UNDERUSED AND SYMPTOMATIC OF THE INDUSTRY

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This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it. Let's look at some simple findings from Econsultancy's State of B2B Automation report, in association with Act-On,...

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11 Email Workflow to Improve Your B2B Marketing 11 EMAIL WORKFLOW TO IMPROVE YOUR B2B MARKETING

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It’s not just enough to have those contacts, you’ve got to be using them in your marketing plans. One of the best ways of ensuring your contacts stay engaged is through well implemented email workflows. Here’s 11 email workflows you...

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B2B Publishing Market Technologies & Network-Based Directories 2018 B2B PUBLISHING MARKET TECHNOLOGIES & NETWORK-BASED DIRECTORIES 2018

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Global B2B Publishing Market Size, Status And Forecast 2025 tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players.

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Customer success, inbound sales at the heart of ServiceNow’s B2B growth stategy CUSTOMER SUCCESS, INBOUND SALES AT THE HEART OF SERVICENOW’S B2B GROWTH STATEGY

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Consumers are now accustomed to a minimum quality of user experience when interacting with technology, and the workplace is no exception. ServiceNow Inc., a business operations management company, started by consumerizing information technology servi...

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A day in the life of... a B2B lifecycle marketing specialist A DAY IN THE LIFE OF... A B2B LIFECYCLE MARKETING SPECIALIST

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MaryBeth McIvor: I am a Lifecycle Marketing Specialist at Storyblocks, a subscription based stock media site. I focus on our acquisition based emails which includes planning, testing, and executing weekly sends to our various segments as well as cons...

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CUSTOMER DATA PLATFORMS FOR BUSINESS-TO-BUSINESS SOFTWARE AS A SERVICE (SAAS) MARKETING CUSTOMER DATA PLATFORMS FOR BUSINESS-TO-BUSINESS SOFTWARE AS A SERVICE (SAAS) MARKETING

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B2B MARKETERS JOIN THE CDP REVOLUTION Customer Data Platforms (CDPs) have been around for several years now, but business-to-business (B2B) marketers have been slower to adopt them than their business-to-consumer (B2C) cousins. There are several reas...

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Uncovering Potential with Account-Based Marketing UNCOVERING POTENTIAL WITH ACCOUNT-BASED MARKETING

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The growing use of marketing automation has resulted in marketing and sales working more closely than ever before. As a process, it works best when there’s a seamless connection between the two along the entire funnel, from attracting, capturin...

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Raab Guide to Account Based Marketing RAAB GUIDE TO ACCOUNT BASED MARKETING

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Account Based Marketing (ABM) can be broadly defined as business to business (B2B) marketing targeted to specific accounts. The primary contrast is with marketing that aims to generate leads from any account. In particular, ABM coordinates interactio...

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The Benefits Of An Account Based Approach THE BENEFITS OF AN ACCOUNT BASED APPROACH

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For B2B companies, deploying an account based approach to sales and marketing represents a more strategic and predictable path to revenue growth. Account based sales and marketing is a laser-focused approach to proactively targeting right-fit account...

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Account-Based Thought Leaders To Follow ACCOUNT-BASED THOUGHT LEADERS TO FOLLOW

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The mainidea behind Account-Based Sales & Marketing is to create a completely aligned selling process that builds relationships with highvalue, highly-targeted accounts. It’s about talking to the right people with the right campaigns, messa...

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Account Based Marketing... A Dream come True ACCOUNT BASED MARKETING... A DREAM COME TRUE

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B2B marketing’s new kid on the block is account based marketing, and it’s all about targeting your list of ‘dream’ prospects. It starts with creating a list of companies you want to work with, then comprehensively researching ...

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ADVANCED CONTENT OPTIMIZATION ADVANCED CONTENT OPTIMIZATION

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The Internet is an expansive universe made up of more than 60 trillion web pages.1 This number grows every second, of every minute, of every day, and it’s what makes SEO such a crucial part of a company’s content marketing strategy. In th...

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CONTENT MARKETING CONTENT MARKETING

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Marketers have always been storytellers, leveraging television commercials, magazine advertisements or a range of other formats to push out their messages. While the combination of powerful copy and clever design has reigned since the golden days of ...

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CONTENT MARKETING for MINISTRIES CONTENT MARKETING for MINISTRIES 1 1 CONTENT MARKETING FOR MINISTRIES CONTENT MARKETING FOR MINISTRIES 1 1

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According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with t...

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The Beginner’s Guide to Content Marketing THE BEGINNER’S GUIDE TO CONTENT MARKETING

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This whitepaper seeks to create understanding for marketing professionals and executives who realize that the old sales process doesn’t work as well as it once did. Customer interaction has changed. We need a new way. Content marketing is the c...

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New Report Explores Difference Between Content Marketing And Traditional Advertising NEW REPORT EXPLORES DIFFERENCE BETWEEN CONTENT MARKETING AND TRADITIONAL ADVERTISING

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It isn’t uncommon to hear people say that in the future every company will be a media company. This is in large part due to the rise of branded content and the fact that increasingly brands are turning away from traditional advertising formats ...

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Content Marketing Trends and Data for Online Distribution CONTENT MARKETING TRENDS AND DATA FOR ONLINE DISTRIBUTION

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In 2018 a surge of companies are merging with the Web to engage audiences that primarily use smartphones to find news, data, products and services. Along with the influx of new users to online platforms, many marketing and advertising companies are l...

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How Content Marketing Can Save Your Digital Marketing Strategy HOW CONTENT MARKETING CAN SAVE YOUR DIGITAL MARKETING STRATEGY

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In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are n...

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Content Marketing: How to Measure Its Effectiveness CONTENT MARKETING: HOW TO MEASURE ITS EFFECTIVENESS

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The importance of content marketing continues to rise for many businesses. When it comes to creating content, many are clued-up – but when it comes to measuring its outcomes, most are inclined to admit that they’re clueless. If you want t...

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The 2017 State of Content Marketing THE 2017 STATE OF CONTENT MARKETING

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We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it so...

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How to Create Infographics for Content Marketing HOW TO CREATE INFOGRAPHICS FOR CONTENT MARKETING

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Infographics can be powerful content marketing tools. The format can help brands easily explain complicated subjects, processes, or data-driven insights. Research has found that people who follow directions with text and illustrations do so 323% bett...

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Marketing Automation Systems Footprint MARKETING AUTOMATION SYSTEMS FOOTPRINT

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Driving Oracle's top line growth, brand and customer loyalty. Making strategic decisions based on granular observations of customer behaviors based on an integrated platform. Helping Oracle connect and understand customers near-real time across m...

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The Top 5 Resolutions for ABM Success in 2018 THE TOP 5 RESOLUTIONS FOR ABM SUCCESS IN 2018

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The idea with account based marketing is really understanding your account, understanding the entire buying unit and all the people involved and using your entire organization to reach out to that account at different levels for full coverage. Ready ...

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The Top 5 Resolutions for ABM Success in 2018 THE TOP 5 RESOLUTIONS FOR ABM SUCCESS IN 2018

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And just like that, it’s 2018! As you settle back into your work routines after the holiday rush, you’re no doubt thinking through your personal and professional resolutions for the new year. Did you know that 80 percent of New Year&rsquo...

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Account-Based Marketing: The answer to today’s more demanding buyers ACCOUNT-BASED MARKETING: THE ANSWER TO TODAY’S MORE DEMANDING BUYERS

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The new B2B buyer expects you to be aware of their needs: to know who they are, what they want and when they are ready to engage. Tailoring your website, display ads and sales messaging creates better buying experiences. The world’s most integr...

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