RESOURCES


   
5 Reasons Why Account-Based Marketing is Here to Stay 5 REASONS WHY ACCOUNT-BASED MARKETING IS HERE TO STAY

blog article

Jan 04, 2017

For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice.Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified ...

Read More

Content Marketing Meet Content Selling CONTENT MARKETING MEET CONTENT SELLING

infographic

Dec 31, 2016

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they are learning the lessons gained from Content Marke...

Read More

5 Demand Gen Resolutions to Make 2017 Your Best Year Yet 5 DEMAND GEN RESOLUTIONS TO MAKE 2017 YOUR BEST YEAR YET

blog article

Dec 29, 2016

As the clock ticks towards the New Year, countless holiday and year-end demand generation campaigns wind down. Maybe last year went well and you converted lots of prospects to clients. Or maybe it didn’t go that well and management is asking you where their marketing dollars are going.Either w...

Read More

7 Account-Based Marketing Strategies Every Marketer Must Master 7 ACCOUNT-BASED MARKETING STRATEGIES EVERY MARKETER MUST MASTER

blog article

Dec 29, 2016

Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.The number one concern I hear from B2B marketers considering an account-based marketing program is that it will be too difficult to implement. Will they have to restructure their team? Revamp ...

Read More

Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017 CONSOLIDATION, CONVERGENCE AND THE COLLECTIVE: THREE CS WILL DRIVE B2B MARKETING IN 2017

blog article

Dec 28, 2016

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 2017 will be about three Cs: Consolidation, Convergen...

Read More

Here’s Why ABM is the New Outbound (and Why it Matters) HERE’S WHY ABM IS THE NEW OUTBOUND (AND WHY IT MATTERS)

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

Read More

The Top Account Based Marketing, Sales and Everything Blog Posts of 2016 THE TOP ACCOUNT BASED MARKETING, SALES AND EVERYTHING BLOG POSTS OF 2016

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

Read More

Re:Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017 RE:INBOUND MARKETING’S SECOND ACT: 4 THINGS EVERY INBOUND MARKETER SHOULD DO IN 2017

blog article

Dec 21, 2016

If you find some great content, it's worth sharing! Having read Brian Halligans inspirational blog on things inbound marketers should be considering in 2017, I wanted to share it in its entirety, adding some of my own thoughts.I was particually struck by Brian's thoughts on supply and demand...

Read More

Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 DIRECT MAIL, ABM, INTERACTIVITY & MORE: THE TOP TRENDING ARTICLES FROM 2016

blog article

Dec 21, 2016

December 21, 2016Written by Brian AndersonPublished in Industry Insights Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct mail was one result. ABM ad...

Read More

4 Account Based Marketing Content Hacks To Personalize the Buying Experience 4 ACCOUNT BASED MARKETING CONTENT HACKS TO PERSONALIZE THE BUYING EXPERIENCE

blog article

Dec 20, 2016

B2B has existed for ages – it’s a space that constantly evolves by the influence of people and technology. When we look back, we can see certain patterns emerge. Every few years, we see a new tide that lifts all boats in the B2B market. When taken advantage of, organizations can ride the...

Read More

LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS

blog article

Dec 20, 2016

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.In fact, lead gen is such a key priority that it wa...

Read More

How does account based marketing work? HOW DOES ACCOUNT BASED MARKETING WORK?

video

Dec 19, 2016

Less than 1 minute to understand how account based marketing works and a short example.

Read More

“Unleash Possible” with Account-Based Marketing “UNLEASH POSSIBLE” WITH ACCOUNT-BASED MARKETING

blog article

Dec 16, 2016

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone doesn’t just tell you what to do; she shows you how to do it and how to partner with sales to get the right results.In the chapter “Account Based Marketing (It’s Not ...

Read More

5 Terminus Customers Recognized for Account-Based Marketing Excellence at ABMies 5 TERMINUS CUSTOMERS RECOGNIZED FOR ACCOUNT-BASED MARKETING EXCELLENCE AT ABMIES

blog article

Dec 15, 2016

More and more B2B marketers are realizing the impact account-based marketing can have on their organization, and as a result, many are shifting their focus to ABM strategies. To put the spotlight on these account-based marketing leaders and innovators, #FlipMyFunnel hosted the inaugural ABMies award...

Read More

How to Measure Account-Based Marketing Success with Terminus HOW TO MEASURE ACCOUNT-BASED MARKETING SUCCESS WITH TERMINUS

blog article

Dec 15, 2016

In order to measure success with Terminus, B2B marketers must take a different approach than they do with other forms of digital advertising. Instead of focusing on traditional lead-based metrics such as net new leads and form fills, success with Terminus is defined by taking an account-based market...

Read More

4 Traits of Future-Proof Lead Generation Content 4 TRAITS OF FUTURE-PROOF LEAD GENERATION CONTENT

blog article

Dec 13, 2016

There’s a definite standard in today’s lead generation content. Campaigns promote a web-hosted pdf. It’s typically a white paper about six to eight pages in length, or maybe a slightly longer ebook. The documents are well-written and informative, but also somewhat plain. They&rsquo...

Read More

How to Prepare Your CRM for Account-Based Marketing HOW TO PREPARE YOUR CRM FOR ACCOUNT-BASED MARKETING

blog article

Dec 13, 2016

As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years.Not that long ago we were being told it was all about “Big Data.” Just lots and lots of Big Data. The more the merrier. It’s an approach every savvy marketer...

Read More

Account Based Everything + Prescriptive Insights: A Match Made in Sales Heaven ACCOUNT BASED EVERYTHING + PRESCRIPTIVE INSIGHTS: A MATCH MADE IN SALES HEAVEN

blog article

Dec 12, 2016

If you’re in sales or marketing, chances are you’ve at least heard the term “account based.” In fact, with 86% of sales and marketing professionals claiming to utilize targeted account strategies, you may even be using account based selling or marketing on a regular basis. No...

Read More

Creating A/B Tests in Adobe Target CREATING A/B TESTS IN ADOBE TARGET

video

Dec 10, 2016

This Adobe Target training video will help you create an A/B activity and allocate traffic using either a manual or automatic traffic allocation. After watching this Adobe Target training video, you'll be able to: - Create an A/B activity in Adobe Target - Allocate traffic using a manual split o...

Read More

Publish and Share Documents Online | edocr PUBLISH AND SHARE DOCUMENTS ONLINE | EDOCR

video

Dec 08, 2016

Publishing documents on edocr is a proven way to start demand generation for your products and services. Brochures, case studies, white papers, and testimonials help prospective customers get to know your business. Fact sheets, product manuals, and FAQs help your current customers find solutions qui...

Read More

Why ABM Is An Irreversible Change For B2B Marketers WHY ABM IS AN IRREVERSIBLE CHANGE FOR B2B MARKETERS

blog article

Dec 07, 2016

I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every MarTech vendor is now spinning a story around ABM.Wha...

Read More

How to Ditch the “Hype” and Achieve ABM Success in 2017 HOW TO DITCH THE “HYPE” AND ACHIEVE ABM SUCCESS IN 2017

blog article

Dec 05, 2016

Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016.And as anyone familiar with the Gartner Hype Cycle knows, that means 2017 will likely be the year in which (at least some) marketers hit the “Trough of Disil...

Read More

Why both Inbound Marketing and Account Based Marketing require close sales and marketing alignment to be successful. WHY BOTH INBOUND MARKETING AND ACCOUNT BASED MARKETING REQUIRE CLOSE SALES AND MARKETING ALIGNMENT TO BE SUCCESSFUL.

blog article

Dec 03, 2016

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques.Once engaged, through educational and thought leadership content, a key part of the ...

Read More

Tools for Driving Demand Generation and Pipeline TOOLS FOR DRIVING DEMAND GENERATION AND PIPELINE

video

Dec 02, 2016

This video highlights how customers can succeed in using TechTarget’s purchase intent insight solutions – like Qualified Sales Opportunities and Deal Data – to fuel their pipeline and demand generation initiatives.

Read More

5 Lead Nurturing Mistakes to Avoid 5 LEAD NURTURING MISTAKES TO AVOID

blog article

Dec 01, 2016

Lead Nurturing is a fundamental must-have for successful inbound marketing. Statistics show that only 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)In the sales and marketing world, there are few issues that get more attention than at what poi...

Read More

Your Sales Funnel Ain YOUR SALES FUNNEL AIN'T WHAT IT USED TO BE

video

Nov 30, 2016

Discover how to overcome the limitations of traditional demand generation funnels with an integrated approach that incorporates elements of purchase intent insights, like TechTarget’s Priority Engine and Qualified Sales Opportunities, in conjunction with your ongoing lead generation strategies...

Read More

Understanding Account-Based Marketing for B2B Industry UNDERSTANDING ACCOUNT-BASED MARKETING FOR B2B INDUSTRY

blog article

Nov 29, 2016

As a B2B marketer, you would be aware of Account-Based Marketing and if not implemented already, chances are that you have unknowingly imbibed it into your business.From what the experts have to say, “Account-Based Marketing (ABM) is a strategy that targets high-value accounts than targeting l...

Read More

I’m an ABMer: ITSMA Member Voices I’M AN ABMER: ITSMA MEMBER VOICES

video

Nov 29, 2016

Account-based marketers are a proud bunch, and the ABMers gathered at ITSMA’s ABM Forum in London in June 2016 share their reasons why – with ABMers from Avanada, Fujitsu, CSC, Juniper Networks, LeasePlan International, and Oracle.

Read More

Why ABM and Predictive are B2B Marketing WHY ABM AND PREDICTIVE ARE B2B MARKETING'S 2017 POWER COUPLE

video

Nov 28, 2016

Learn from Lattice and Hootsuite why using predictive in your ABM programs can help accelerate your targeted account processes.

Read More

Data is Key to Your ABM Campaign – But Not Just Any Data… DATA IS KEY TO YOUR ABM CAMPAIGN – BUT NOT JUST ANY DATA…

blog article

Nov 28, 2016

Running an ABM campaign is more straightforward than you might think. But if there’s one thing to bear in mind while pursuing account-based marketing, it’s that guesswork simply won’t work.That may be stating the obvious, but if your company doesn’t have an accurate, detailed...

Read More

Inbound Marketing Agency INBOUND MARKETING AGENCY

video

Nov 28, 2016

We can help you to achieve your digital marketing goals. - Traffic Generation: Do you want to Attract More Prospects to your website? - Leads & Demand Generation: Do you want to Convert More Visitors into Leads? - Marketing & Sales Alignment: Do you want to Close More Sales and Get More Paid...

Read More

DataFox for Marketo DATAFOX FOR MARKETO

video

Nov 28, 2016

Learn how to accelerate your account-based marketing by enriching Marketo with account intelligence provided by DataFox.

Read More

Target the right accounts with Leadspace for Account-Based Marketing TARGET THE RIGHT ACCOUNTS WITH LEADSPACE FOR ACCOUNT-BASED MARKETING

video

Nov 27, 2016

Use human-centric data to get the most out of your ABM campaign. Identify decision makers by job function, not just title. Match leads to accounts for automated scoring and routing. Boost pipeline with net-new leads and find leads trapped in your CRM.

Read More

5 Lead Generation Initiatives for 2017 5 LEAD GENERATION INITIATIVES FOR 2017

blog article

Nov 23, 2016

Quality over quantity’ – cliché, yes; but it’s solid advice. According to LinkedIn’s Technology Marketing Group, 59% of professionals confirmed that generating high-quality leads was their top priority for 2016 and moving forward. A large number of ‘leads’ ...

Read More

What A Real ABM Campaign Looks Like WHAT A REAL ABM CAMPAIGN LOOKS LIKE

blog article

Nov 21, 2016

We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays ...

Read More

How Account-Based Marketing Can Help You Stop ‘Churning’ Leads HOW ACCOUNT-BASED MARKETING CAN HELP YOU STOP ‘CHURNING’ LEADS

blog article

Nov 18, 2016

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in this post: retention.Successfully pulling leads throu...

Read More

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies STEP-BY-STEP GUIDE TO ALIGNING CONTENT MARKETING AND ABM STRATEGIES

blog article

Nov 18, 2016

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sale...

Read More

3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU 3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU

blog article

Nov 17, 2016

So here goes a stat that none of was in B2B sales and marketing want to fathom On average, less than 5 percent of your leads will become customers according to Convince and Convert.It’s a tough pill to swallow for marketers and salespeople alike, as it represents the interplay between the two ...

Read More

What Is Account Based Marketing? WHAT IS ACCOUNT BASED MARKETING?

video

Nov 17, 2016

Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of PureB2B's ABM services at your disposal, there is less waste and less risk, as marketing budgets are spent specifically on the accounts that have been identified as having ...

Read More

Account Based Marketing with Kwanzoo ACCOUNT BASED MARKETING WITH KWANZOO

video

Nov 17, 2016

An overview of Kwanzoo's Account-Based Marketing for Display Solutions

Read More

Account-Based Marketing and Predictive – Hot or Not? ACCOUNT-BASED MARKETING AND PREDICTIVE – HOT OR NOT?

blog article

Nov 16, 2016

I constantly hear about Account-Based Marketing and Predictive being the hottest two things on the B2B marketing block. One visual that appears in 99% of analyst and webinar presentations is a Google trends graph of ABM and predictive search interest over time:abm-predictive-google-trends Support fo...

Read More

‘Human Data’: The Key to Effective Lead Generation ‘HUMAN DATA’: THE KEY TO EFFECTIVE LEAD GENERATION

blog article

Nov 15, 2016

Imagine the following conversation between a sales or marketing rep from your company, and a potential buyer:“Hi there ____. This is some guy whose name you instantly forgot, from a company you’ve never heard of before.”“Hi…”“You’re the  Director...

Read More

Oracle Content Marketing - Content Portal Sneak Peek ORACLE CONTENT MARKETING - CONTENT PORTAL SNEAK PEEK

video

Nov 15, 2016

Enjoy a quick sneak peek into a brand new capability coming to Oracle Content Marketing early next year. introducing Content Portal, Marketing teams have the ability to enable sales to accelerate their sales cycles by having easy access to marketing approved, customer centric content. For more infor...

Read More

Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION

blog article

Nov 14, 2016

Account Based Marketing strategies are all the hype these days, but many marketers are struggling with how to get started. With so many people talking about implementing ABM with so many different strategies, who can blame marketers for not knowing where to start?We teamed up with our friends at Eng...

Read More

Account Based Marketing Needs Data-Driven Insights for Success ACCOUNT BASED MARKETING NEEDS DATA-DRIVEN INSIGHTS FOR SUCCESS

video

Nov 14, 2016

Account-based marketing is helping companies build record pipelines, land net new customers, and crush sales goals. Sales and Marketing leaders know ABM can help them grow their businesses, but what they don’t always know is where to start…or how to increase results from their existing ...

Read More

How Account-Based Marketing Works HOW ACCOUNT-BASED MARKETING WORKS

blog article

Nov 11, 2016

Account-Based Marketing (ABM) is a hot topic right now. But what is it and how can it be used to optimise B2B companies’ sales results?Is Account-Based Marketing for everyone?Every now and then a trend comes that influences and affects more than you think. Is ABM such a trend? I think so, and ...

Read More

[REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS [REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS

blog article

Nov 10, 2016

Okay, we are approaching 2017 and if there is one clear takeaway that has dominated conferences and conversations this year it’s Account-Based Marketing (ABM). It’s everywhere. It’s hot, but not so hot that it’s a fad. It’s here to stay. So if you haven’t started ...

Read More

6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match 6 REASONS ACCOUNT-BASED MARKETING AND ARTIFICIAL INTELLIGENCE ARE THE PERFECT MATCH

blog article

Nov 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past several months.But beyond the insatiable, irrational love B2B marketers have for catchphrases, there are some very good reasons w...

Read More

TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT

blog article

Nov 07, 2016

Inboxes are jam packed with prospecting and marketing emails. Social media is crowded with all kinds of messaging, from your competitor’s content to news of Lindsay Lohan’s new accent. It is hard to break through the noise.Account-Based Marketing presents a solution to this over-crowding...

Read More

How to Target ‘Named Accounts’ for Account-Based Marketing HOW TO TARGET ‘NAMED ACCOUNTS’ FOR ACCOUNT-BASED MARKETING

blog article

Nov 06, 2016

One of the key tenets of account-based marketing (ABM) is the importance of identifying and pursuing “named accounts.” You’ve probably heard this term before, and perhaps you already use them for your lead generation. But like so many marketing buzzwords, the phrase “named ac...

Read More

A Deep Dive: 5 Answers to the Most Common Lead nurturing questions A DEEP DIVE: 5 ANSWERS TO THE MOST COMMON LEAD NURTURING QUESTIONS

infographic

Nov 04, 2016

As marketers, we work hard to create leads. We write and design hoards of engaging content, we optimize our delivery channels down to the smallest of details, and we target everything for just a small segment of perspective buyers.It’s surprising, then, that so many marketing qualified leads (...

Read More

Optimize Account-Based Marketing with Celsius OPTIMIZE ACCOUNT-BASED MARKETING WITH CELSIUS

video

Nov 04, 2016

Optimize Account-Based Marketing with Celsius

Read More

4 Traits of a Top-Notch Demand Gen Campaign 4 TRAITS OF A TOP-NOTCH DEMAND GEN CAMPAIGN

blog article

Nov 03, 2016

Marketers are walking a razor’s edge when it comes to demand generation. For any given campaign, success requires effective execution on several fronts, while failure is only a key mistake away. It explains why demand gen is an area where many companies struggle. In fact, according to a study ...

Read More

Read All about It with Salesforce Report Subscriptions READ ALL ABOUT IT WITH SALESFORCE REPORT SUBSCRIPTIONS

blog article

Nov 03, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM.So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting ar...

Read More

BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM

blog article

Nov 01, 2016

That’s a wrap! EverString wrapped up its first ever Boss Marketer Bootcamp virtual event with great success! We designed this virtual event for the marketers out there who love their thought leadership, but really need a deep dive into actionable how-to lessons from the industry’s top ma...

Read More

How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement HOW TO PREPARE B2B MARKETING AND SALES FOR ABM: DATA, CONTENT, AND ENGAGEMENT

blog article

Nov 01, 2016

Account-based marketing is a strategic approach that focuses B2B marketing and sales efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision makers, influencers, and champions within each comp...

Read More

Account-Based Marketing with Kwanzoo ACCOUNT-BASED MARKETING WITH KWANZOO

video

Nov 01, 2016

Welcome to Account-Based Marketing (ABM) with Kwanzoo. In this video we will be going over the ABM for display solutions that we offer.

Read More

B2B Web Personalization for Demand Generation and ABM B2B WEB PERSONALIZATION FOR DEMAND GENERATION AND ABM

video

Oct 31, 2016

B2B web visitors are often frustrated when content and messages aren't relevant to them. To meet demand generation goals and ensure success with ABM initiatives, leading B2B marketers turn to real-time personalization.

Read More

How to Customize Your Content for Account-Based Marketing HOW TO CUSTOMIZE YOUR CONTENT FOR ACCOUNT-BASED MARKETING

blog article

Oct 27, 2016

There was a time when content marketing seemed like the best inbound marketing tactic around. When it first came on the scene, it was the ultimate in meeting your prospects with the right message at the right time. But now that everybody’s doing it, gone are the days when you could own a parti...

Read More

Make Lead Generation Quicker And More Efficient With This Simple Tool MAKE LEAD GENERATION QUICKER AND MORE EFFICIENT WITH THIS SIMPLE TOOL

blog article

Oct 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs.You just want to do your thing: sell your product to as many of the right people as possible. You’re confident in what you’re selling, you have the ri...

Read More

Sales Play Design for Account-Based Everything with Craig Rosenberg SALES PLAY DESIGN FOR ACCOUNT-BASED EVERYTHING WITH CRAIG ROSENBERG

video

Oct 26, 2016

Sales Play Design for Account- Based Everything These materials have been prepared by TOPO for the exclusive and individual use of our clients. Unauthorized reproduction is strictly prohibited. These materials contain valuable confidential and proprietary information belonging to TOPO and they may n...

Read More

MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud MONGODB CREATES FRICTIONLESS CUSTOMER EXPERIENCE WITH ORACLE MARKETING CLOUD

video

Oct 26, 2016

MongoDB uses Oracle Marketing Cloud marketing automation to create a frictionless customer experience where prospects and customers get what they want when they want it using account-based marketing (ABM) strategy at this high technology company.

Read More

ABM: How to Fix Your Data Before It Kills Your Campaigns ABM: HOW TO FIX YOUR DATA BEFORE IT KILLS YOUR CAMPAIGNS

blog article

Oct 25, 2016

The Gartner Hype Cycle states that when a new technology comes on the scene, it follows a pretty consistent pattern in its popularity or hype (hence the name). To begin, people start talking about it, companies start changing their websites and taglines to include it, and all of the sudden, this new...

Read More

5 must-haves to achieve account-based marketing success 5 MUST-HAVES TO ACHIEVE ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 21, 2016

Admittedly, it’s been a while since I did my first blog on account-based marketing (ABM).In my defense, great sequels take time to perfect. After all, no one wants to end up with a Transformers 2 on their hands!During this time a lot has happened, most notably, Marketo has officially launched ...

Read More

HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN

blog article

Oct 17, 2016

As B2B buyers continue to evolve, companies are becoming more focused on account based marketing. Account based marketing is essentially a more targeted type of demand generation. Account based marketing covers all the activities B2B marketing teams do to support sales. On the surface it might seem ...

Read More

From side show to main event: How ABM is taking over marketing FROM SIDE SHOW TO MAIN EVENT: HOW ABM IS TAKING OVER MARKETING

blog article

Oct 17, 2016

Account-Based Marketing, or ABM, is the come-back kid of B2B. As a general principle, it’s been kicking around for years, and was codified by Bev Burgess and the people at ITSMA a few years ago, but not a vast amount of notice was paid, outside the core group of ITSMA members. It was a particu...

Read More

Why Account-Based Marketing Won’t Work Without Site-Level Matching WHY ACCOUNT-BASED MARKETING WON’T WORK WITHOUT SITE-LEVEL MATCHING

blog article

Oct 13, 2016

A friend of mine recently shared a telling story with me – one many B2B lead generation professionals will relate to.This friend works for a shipping company that owns and operates a number of freight vessels. Another company has been contacting them to offer their products via multiple channe...

Read More

Accelerating Sales with Account-Based Marketing ACCELERATING SALES WITH ACCOUNT-BASED MARKETING

blog article

Oct 13, 2016

Earlier this week we hosted a webinar with Forrester as our guest on the topic of turning account-based marketing (ABM) “buzz” into business results. We’ve talked a lot recently about helping companies get started in their ABM programs and about some of the roadblocks they face whe...

Read More

5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE 5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE

blog article

Oct 11, 2016

In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.READ S01E01 | Avoiding the Pokemon GO Disaster READ S01E02 | 2017 Content Marketing - th...

Read More

How You Can Use Content to Completely Slay the ABM Game with Rachel Lefkowitz and Hana Abaza HOW YOU CAN USE CONTENT TO COMPLETELY SLAY THE ABM GAME WITH RACHEL LEFKOWITZ AND HANA ABAZA

video

Oct 10, 2016

Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?The secret: Considering the content experience.In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to k...

Read More

6 Simple Steps to Help Build Your ABM Campaign 6 SIMPLE STEPS TO HELP BUILD YOUR ABM CAMPAIGN

blog article

Oct 10, 2016

ABM is not a marketing strategy. Let that sink in.Account-based marketing is certainly a highly effective way to inform your overall B2B marketing strategy. But it isn’t a ready-made strategy itself. In fact, one of the great things about ABM is that it doesn’t require any major overhaul...

Read More

CSC Cracks the Code on Account Based Marketing CSC CRACKS THE CODE ON ACCOUNT BASED MARKETING

video

Oct 05, 2016

After embarking on an account based approach to marketing and sales, Computer Sciences Corporation (CSC), a global leader in providing technology-enabled business solutions and services, transformed how its organization leads the B2B digital transformation marketplace through planning and implementi...

Read More

Why Your Account-Based Everything Strategy Needs Predictive Analytics – Guest Post WHY YOUR ACCOUNT-BASED EVERYTHING STRATEGY NEEDS PREDICTIVE ANALYTICS – GUEST POST

blog article

Sep 29, 2016

There are a few things robots are starting to do better than humans:Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers)Accomplish missions in dangerous scenarios such as dismantling land minds or bombs ...

Read More

How to Profit from Account Based Marketing (ABM) HOW TO PROFIT FROM ACCOUNT BASED MARKETING (ABM)

video

Sep 28, 2016

During this webinar, you'll learn steps to kick start your first ABM program, principles to make your ABM program focused, practical, and profitable and how to avoid account-based marketing pitfalls

Read More

Account-Based Marketing is Here to Stay: 3 Tips for Success ACCOUNT-BASED MARKETING IS HERE TO STAY: 3 TIPS FOR SUCCESS

blog article

Sep 27, 2016

Having managed both sales and marketing teams in my career, I realize the importance of an account-based approach on both sides of the house.   And while both teams have probably been taking account-based approaches for years now, this is the first time in my career I’m actually seei...

Read More

Marketo Customers Love Marketo Account-Based Marketing MARKETO CUSTOMERS LOVE MARKETO ACCOUNT-BASED MARKETING

video

Sep 27, 2016

Customers are excited about the new Marketo Account-Based Marketing application!. Marketo has taken a leadership stance in the industry by offering a single platform across marketing automation and ABM. Now, customers can stay within one single platform, using few systems to get data to more places....

Read More

Account-Based Marketing: Don’t Believe the Hype ACCOUNT-BASED MARKETING: DON’T BELIEVE THE HYPE

blog article

Sep 26, 2016

And the phrase of the year is… Account-Based Marketing (ABM)! Seems you can’t browse the web any more without finding something about Account-Based Marketing popping up in your feed. Companies of all shapes and sizes have technology available to help build your ABM stack and promise to ...

Read More

Extole Uses Demandbase for Account Based Marketing EXTOLE USES DEMANDBASE FOR ACCOUNT BASED MARKETING

video

Sep 26, 2016

Extole uses Demandbase to execute account-based marketing. Focusing on target accounts, Extole's VP of Marketing Chris Duskin measures the success of their marketing programs and empowers sales with target account insights.

Read More

The Challenge of Scaling ABM Programs THE CHALLENGE OF SCALING ABM PROGRAMS

blog article

Sep 24, 2016

If you read just about anything we publish here at ITSMA, chances are you’re well aware of how strongly we feel about the importance of account based marketing (ABM), an approach that treats key accounts as markets of one. Why? Simple: it is one of the most effective tools in the B2B marketing...

Read More

3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION 3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION

blog article

Sep 23, 2016

There has been a lot of talk recently about marketing teams overproducing content. At Content Marketing World, we heard keynotes about slowing down and creating valuable content. At Trackmaven’s Spark roadshow stop in San Francisco, Allen Gannett, CEO of Trackmaven kicked off the morning talki...

Read More

ABM Infographic ABM INFOGRAPHIC

infographic

Sep 22, 2016

We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

Read More

Is Account Based Marketing the Next Pet Rock? IS ACCOUNT BASED MARKETING THE NEXT PET ROCK?

blog article

Sep 21, 2016

The world has seen many crazy fads. When I was growing up it was pet rocks, streakers, and disco music (ok, I admit that I am still secretly an ABBA fan). When my daughter was growing up, Beanie Babies and Chia Pets were all the rage. Today, it’s Pokémon GO.Which brings us to Account Ba...

Read More

Grainger Uses Demandbase for Account-Based Marketing GRAINGER USES DEMANDBASE FOR ACCOUNT-BASED MARKETING

video

Sep 20, 2016

Mike Coleman, Marketing Automation Manager at Grainger, discusses how Account-Based Marketing is being used at Grainger with the help of Demandbase.

Read More

One Voice, One Conversation: Bridging the Personalized Email and Website Divide ONE VOICE, ONE CONVERSATION: BRIDGING THE PERSONALIZED EMAIL AND WEBSITE DIVIDE

blog article

Sep 20, 2016

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency...

Read More

3 Easy Ways for Sales to Play a Role in Account Based Marketing 3 EASY WAYS FOR SALES TO PLAY A ROLE IN ACCOUNT BASED MARKETING

blog article

Sep 19, 2016

Have you picked up on all of the ways that sales and marketing have been blending together? Think social marketing and social selling, account-based marketing and account-based selling, and video marketing and video sales. As sales become more complex, it’s crucial that this blending continues...

Read More

3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY 3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY

blog article

Sep 19, 2016

As a demand gen marketer, I sure do love me some webinars. They are great for getting your content out to the masses in a super engaging way that drives leads through the funnel. With Account-Based Marketing on the rise, I’ve been thinking about how webinars can play a role in a targeted perso...

Read More

How To Make ABM A Part Of Your Broader Marketing Mix HOW TO MAKE ABM A PART OF YOUR BROADER MARKETING MIX

video

Sep 19, 2016

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing strategy. She also highlighted the different techno...

Read More

The Art And Science Of Account-Based Marketing THE ART AND SCIENCE OF ACCOUNT-BASED MARKETING

video

Sep 19, 2016

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics and channels. Lessard also highlights the success...

Read More

How To Leverage The Other ABM: Attention-Based Marketing HOW TO LEVERAGE THE OTHER ABM: ATTENTION-BASED MARKETING

video

Sep 19, 2016

In an interview with Demand Gen Report, Elle Woulfe, VP of Marketing at LookBookHQ, shared takeaways from her session where she discussed how marketers must focus on retaining buyer attention and staying relevant to the finite list of accounts you are targeting at a time. She also explained content ...

Read More

The Evolution Of ABM With #FlipMyFunnel THE EVOLUTION OF ABM WITH #FLIPMYFUNNEL

video

Sep 19, 2016

At the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and Terminus’ Co-founder & CMO Sangram Vajre met up to discuss how the event has grown over the past year. Vajre also discusses the growth of ABM University, the announcement of Terminus ABM Cloud for Salesforce an...

Read More

Oh no! ABM is resurfacing bad habits for B2B marketers OH NO! ABM IS RESURFACING BAD HABITS FOR B2B MARKETERS

blog article

Sep 16, 2016

One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers & Cheeseburgers.” In my world, this is a winning combination. (Don’t judge!)In the marketing world, “B2B & ABM” are quickly showin...

Read More

The Account-Based Approach: Not Just for Marketing by Leah Bell THE ACCOUNT-BASED APPROACH: NOT JUST FOR MARKETING BY LEAH BELL

blog article

Sep 16, 2016

Account-Based Marketing is everywhere, and it’s a really popular trend. But it can be an intimidating process to get started — not to mention, expensive. That’s why, when it comes to the account-based approach trend, we’re seeing a more grassroots effort at the sales developm...

Read More

Demandbase Powers B2B ABM on Oracle Marketing Cloud DEMANDBASE POWERS B2B ABM ON ORACLE MARKETING CLOUD

video

Sep 16, 2016

Demandbase works with Oracle Marketing Cloud to power B2B account-based marketing (ABM) by identifying accounts with the biggest business impact and then organizing contacts at an account level to advertise and personalize marketing experiences.

Read More

Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM MARKETO ABM LAUNCH RAISES THE BAR FOR PREDICTIVE ANALYTICS AND ABM

blog article

Sep 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced.Marketo ABM brings sales and marketing together to strategically target key accounts, providin...

Read More

WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR? WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR?

blog article

Sep 14, 2016

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.  But what is ABM and why is there so much hype? I...

Read More

Three Keys to Account-Based Revenue Success by Matt Heinz THREE KEYS TO ACCOUNT-BASED REVENUE SUCCESS BY MATT HEINZ

blog article

Sep 13, 2016

No matter what you call it (account-based marketing, account-based everything, account-based revenue, account-based selling, etc.), there are three foundational elements of great account-based sales & marketing work we find critical to both immediate and long-term success.Start with objectives (...

Read More

Customer Testimonial with Nick Ezzo CUSTOMER TESTIMONIAL WITH NICK EZZO

video

Sep 13, 2016

Nick Ezzo, VP of Demand Generation, Explains LeadGnome's Impact On ABM Success & Lead Quality

Read More

6 Personalization Challenges and How to Overcome Them 6 PERSONALIZATION CHALLENGES AND HOW TO OVERCOME THEM

blog article

Sep 13, 2016

This summer I hosted a group discussion of 20 VPs and Directors of Marketing from e-commerce, finance, travel, B2B, and non-profit backgrounds. All of these marketing leaders were interested in personalization. They understood the value and didn’t need to be convinced that it would move the ne...

Read More

Twitter Advertising – Social Media Advertising TWITTER ADVERTISING – SOCIAL MEDIA ADVERTISING

blog article

Sep 13, 2016

Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active user base is huge (300 million). It offers diverse targeting options. And, most important, tweeting is conversational. Users interact immediately, re-tweet what ...

Read More

Five Tips for Boosting ABM with Content Marketing FIVE TIPS FOR BOOSTING ABM WITH CONTENT MARKETING

blog article

Sep 12, 2016

Account-based marketing (ABM) is all the rage in the B2B world, and you don’t have to look far to find out why.Apart from supercharging businesses’ lead generation capabilities, one of the great things about ABM is that it doesn’t require any major overhauls of your marketing ops o...

Read More

How to Get Started with An Account-Based Marketing Strategy: It Begins with Account-Based Content! HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY: IT BEGINS WITH ACCOUNT-BASED CONTENT!

video

Sep 12, 2016

Account-Based Marketing is such a hot topic right now, but how many people are actually doing ABM? Let’s stop talking about it and start doing it! Account-Based Marketing helps marketers make the transition from a traditional lead-based methodology to an account-based methodology. Going accoun...

Read More

3 Keys to Unlocking ABM- by Craig Elias 3 KEYS TO UNLOCKING ABM- BY CRAIG ELIAS

blog article

Sep 09, 2016

To unlock the power of Account-Based Marketing, all you need to do is say the right things, to the right people, at exactly the right time.“Easier said than done,” you might say. But it’s actually not that hard.Say the Right Things The key here is to tell a prospect what they want ...

Read More

Lessons from the Front Line: Best Practice Tips for Account-Based Marketing Success LESSONS FROM THE FRONT LINE: BEST PRACTICE TIPS FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Sep 07, 2016

Here in the U.S. we just celebrated Labor Day weekend, marking the unofficial end of summer. At schools across the country, class is now in session and students are cracking open their textbooks. With education in mind, today’s blog provides a lesson on everyone’s new favorite topic: Acc...

Read More

The Last Go-Round for the Homepage Carousel THE LAST GO-ROUND FOR THE HOMEPAGE CAROUSEL

blog article

Sep 07, 2016

It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes every few seconds as you&rs...

Read More

Top 3 Tips for ABM Success- by Steve Woods TOP 3 TIPS FOR ABM SUCCESS- BY STEVE WOODS

blog article

Sep 06, 2016

Selling to accounts with complicated buying processes and multiple stakeholders with different agendas is a complicated and tricky challenge. This is not new, but recently it has come into clearer focus as new technologies and approaches have been developed and popularized. Regardless of technology,...

Read More

THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH

blog article

Sep 06, 2016

Welcome to the fifth installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Kevin O’ Malley, VP of Marketing at SalesLoft, an all-in-one sales development platform that enables y...

Read More

Focus on Lead Generation...Not Your Job! FOCUS ON LEAD GENERATION...NOT YOUR JOB!

video

Sep 02, 2016

Most people focus on the job and don't run the business. Learn why you should focus on lead generation, not your job!

Read More

3 Tips for Account- Based Marketing Success by David Raab, Principal, Raab Associates Inc. 3 TIPS FOR ACCOUNT- BASED MARKETING SUCCESS BY DAVID RAAB, PRINCIPAL, RAAB ASSOCIATES INC.

blog article

Sep 01, 2016

The just-released Raab Guide to ABM Vendors contains detailed profiles of 40 products that provide data, scoring, content, execution, and analytics for Account Based Marketing.   But the finest technology available won’t guarantee a successful ABM program.  Here are some tips to...

Read More

How Predictive Analytics Impacts Your Account-Based Marketing Strategy HOW PREDICTIVE ANALYTICS IMPACTS YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Sep 01, 2016

Sean Zinsmeister recently joined James Carbary from the B2B Growth Show, which is a podcast series dedicated to helping B2B sales executives achieve explosive growth. In this episode, Sean and James discuss how to get over your fear of data, and why predictive analytics can benefit your account-base...

Read More

#WinWithABM- A Series of Account-Based Marketing Tips for Success #WINWITHABM- A SERIES OF ACCOUNT-BASED MARKETING TIPS FOR SUCCESS

blog article

Aug 31, 2016

Account-Based Marketing. ABM. It’s all the rage right now and every vendor out there is standing at your door with the modern day Encyclopedia Britannica in hand, telling you why you MUST have this new 50 volume gold ABM edition.But what does it take to really pull off a successful account-bas...

Read More

Sean Zinsmeister and Microsoft Talk Account-Based Marketing SEAN ZINSMEISTER AND MICROSOFT TALK ACCOUNT-BASED MARKETING

blog article

Aug 31, 2016

At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. In this interview, Sean Zinsmeister covers all the ABM basics, including: what types of c...

Read More

The Pros and Cons of 6 Top Lead Gen Channels THE PROS AND CONS OF 6 TOP LEAD GEN CHANNELS

blog article

Aug 30, 2016

How do you know when you’ve invested enough in a lead generation channel? How about when you’ve invested too much? When is it time to shift budget and look for supplemental channels?The answer is deceptively simple: Let the results tell you.Heidi Bullock, the VP of Demand Generation at M...

Read More

Demand Gen is to Fishing With Nets as ABM is to DEMAND GEN IS TO FISHING WITH NETS AS ABM IS TO

blog article

Aug 26, 2016

Account Based Marketing (ABM) is quickly moving up the hype cycle and becoming a best practice at many B2B organizations.  While ABM has been around for decades, it is only in the past two years that the wisdom of B2B targeting combined with focused sales and marketing activities around ideal c...

Read More

The Reason ABM Is Taking Off THE REASON ABM IS TAKING OFF

video

Aug 26, 2016

Why is ABM so hot right now? In this interview at the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and Adam New-Waterson, CMO of LeadData, talk about the reason ABM is taking off, as well as the importance of day-to-day tactics in an account-based approach and how t...

Read More

LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BAS LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BAS

video

Aug 25, 2016

High-performing sales development professionals know they can’t rely solely on marketing to cast a wide net and find the perfect buyer. If they want to be successful, sales development professionals must master a more targeted approach and go after the big fish themselves.In this webinar, you&...

Read More

Top 5 Account-Based Marketing Questions You Want Answered TOP 5 ACCOUNT-BASED MARKETING QUESTIONS YOU WANT ANSWERED

blog article

Aug 24, 2016

On the eve of our webinar on how not to make Account-Based Marketing a big mess, I was reflecting on what questions I hope we really answer for people tomorrow.  I went back to notes on various conversations I’ve had over the last several months with fellow marketers and sales people alik...

Read More

Rethinking Personas & Account Based Marketing in Digital Times RETHINKING PERSONAS & ACCOUNT BASED MARKETING IN DIGITAL TIMES

blog article

Aug 23, 2016

While in the past account based marketing (ABM) has usually been considered the work of large companies, disruptions in technology mean that small and medium-sized B2B players can take the same approach. You no longer have to have a giant budget at a huge firm to integrate ABM into your marketing st...

Read More

Account Based Marketing & HubSpot [LIVE Q&A] ACCOUNT BASED MARKETING & HUBSPOT [LIVE Q&A]

video

Aug 23, 2016

Tuesday August 23, from 1:00 - 2:00pm we will have three HubSpotters go over how HubSpot’s products handles Account Based Marketing with Ari Plaut, product marketing manager, an example of ABM Selling with Ryan Spillane head of corporate sales for the west coast, and things to watch out for wh...

Read More

THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING

blog article

Aug 19, 2016

Welcome to the third installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Jon Miller, Co-Founder of Marketo and the CEO and Co-Founder of Engagio—an account-based platform that...

Read More

Orchestrating Your Marketing Channels With Account Based Marketing ORCHESTRATING YOUR MARKETING CHANNELS WITH ACCOUNT BASED MARKETING

blog article

Aug 17, 2016

One of the biggest benefits of account based marketing is alignment between sales and marketing. An oft-overlooked fact is that account based marketing also helps align all your marketing tactics. With that your marketing efforts deliver the most ROI through effectively investing your time and money...

Read More

10 REASONS TO LOVE TACO-BASED MARKETING 10 REASONS TO LOVE TACO-BASED MARKETING

blog article

Aug 16, 2016

By now, you’ve probably heard of Account-Based Marketing (ABM) – a strategy that enables sales reps and marketers to send targeted, personalized messages to a group of  accounts that are a good fit for your business. Many Account-Based Marketing practitioners use direct mail in thei...

Read More

Personalization Across the B2B tech customer journey PERSONALIZATION ACROSS THE B2B TECH CUSTOMER JOURNEY

infographic

Aug 16, 2016

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey ...

Read More

Personalization Across the Buyer’s Journey PERSONALIZATION ACROSS THE BUYER’S JOURNEY

blog article

Aug 16, 2016

Assume that I am an executive looking into the type of product or solution your company provides. When I first land on your site, I need to determine whether your business serves my needs. Using an account-based marketing approach, you can personalize this first page to my industry or company so tha...

Read More

Account-Based Marketing Shouldn’t be Messy ACCOUNT-BASED MARKETING SHOULDN’T BE MESSY

blog article

Aug 11, 2016

A few months ago I attended the #FlipMyFunnel conference here in Austin.  I was curious why there were so many CMOs and CROs attending the event, so I spent some time talking with different people to understand their motivation.  By and large, most people there knew they needed to start an...

Read More

Three Hacks For Account-Based Social Success THREE HACKS FOR ACCOUNT-BASED SOCIAL SUCCESS

blog article

Aug 09, 2016

Marketers are under a lot of pressure to engage with high-quality sales whales while becoming more efficient and targeted in all of their efforts – spending time curating the right message for the right prospects and the right companies.It’s no wonder the industry is flocking to Account-...

Read More

Get the Inside Scoop on Account-Based Everything GET THE INSIDE SCOOP ON ACCOUNT-BASED EVERYTHING

blog article

Aug 09, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Because true account-focused programs are bigger than just marketing, they are integrated efforts betwe...

Read More

Facebook bypasses web adblockers, but offers ad targeting opt-outs FACEBOOK BYPASSES WEB ADBLOCKERS, BUT OFFERS AD TARGETING OPT-OUTS

video

Aug 09, 2016

Facebook will now let you choose ad targeting categories and customer lists you want to opt-out of, but will show ads to people on the web even if they're using adblockers

Read More

Single-Page Web Apps: Implications for Personalization SINGLE-PAGE WEB APPS: IMPLICATIONS FOR PERSONALIZATION

blog article

Aug 09, 2016

In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take many actions at once without the need to load multiple pages. Instead, specific ...

Read More

How to Keep Account-Based Marketing from Becoming A Big Mess HOW TO KEEP ACCOUNT-BASED MARKETING FROM BECOMING A BIG MESS

blog article

Aug 04, 2016

As you’d probably expect, we here at Avention are running our own Account-Based Marketing program.   We are following the same journey as our customers as we work through the best ways to align sales & marketing, the best ways to select target accounts, craft tailored content and...

Read More

Considering Account-Based Marketing? Stay Fresh — Stay Focused — Stay Ahead CONSIDERING ACCOUNT-BASED MARKETING? STAY FRESH — STAY FOCUSED — STAY AHEAD

blog article

Aug 02, 2016

So, you’re looking at implementing Account-Based Marketing (ABM). Let me ask a very important question: do you know where your data is and can you easily access it?The answer is crucial because, for many organisations, the reality is data that’s captured and housed in a bewildering array...

Read More

Account Based Marketing Buying Centers 062316 ACCOUNT BASED MARKETING BUYING CENTERS 062316

video

Jul 29, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. At present, the actions are chosen by rule...

Read More

Account Based Marketing Interview 6: Sean Zinsmeister ACCOUNT BASED MARKETING INTERVIEW 6: SEAN ZINSMEISTER

video

Jul 27, 2016

Sean Zinsmeister (of Infer) joins me, Alex Sessoms, to discuss Account Based Marketing (ABM). What is Account Based Marketing? Is ABM a good strategy for my business? How can I implement ABM in my company? How can I measure success in my ABM campaigns? What metrics should you track to measure? ABM i...

Read More

Introducing Evergage Data Hub INTRODUCING EVERGAGE DATA HUB

blog article

Jul 26, 2016

While Evergage is able to build and maintain robust profiles on each and every visitor, the scope of what the platform is able to collect is limited to digital properties where Evergage has been implemented (e.g., a customer’s website, web or mobile app). To help marketers utilize data that ex...

Read More

Account Based Marketing Interview 4: Heidi Bullock ACCOUNT BASED MARKETING INTERVIEW 4: HEIDI BULLOCK

video

Jul 25, 2016

Heidi Bullock (of Marketo) joins me, Alex Sessoms, to discuss Account Based Marketing (ABM). What is Account Based Marketing? Is ABM a good strategy for my business? How can I implement ABM in my company? How can I measure success in my ABM campaigns? What metrics should you track to measure? ABM is...

Read More

Account Based Marketing & Company Research ACCOUNT BASED MARKETING & COMPANY RESEARCH

blog article

Jul 22, 2016

Account Based Marketing (ABM) has been re-embraced as a strategy by sales and marketing teams as they have realized that traditional outreach methods (e.g. banner advertising, phone, and email) need to be better targeted towards a set of Ideal Customers.  Simply taking a “spray and pray&r...

Read More

A Crash Course in Account-Based Marketing Website Metrics A CRASH COURSE IN ACCOUNT-BASED MARKETING WEBSITE METRICS

blog article

Jul 20, 2016

Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you’re dealing with clusters of contacts for each...

Read More

10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND 10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND

blog article

Jul 14, 2016

As a marketer, the most important objective is not just attracting or capturing leads but nurturing them too. Your focus should always be on nurturing leads. It does not matter how many leads you have, what matters is how many can you retain, nurture and convert into customers. More than 79% of mark...

Read More

Account Based Marketing Series Introduction ACCOUNT BASED MARKETING SERIES INTRODUCTION

video

Jul 05, 2016

This is an introduction to upcoming Account Based Marketing ABM series. Thought leaders from the Marketo Conference 2016 gather together to give you first-hand insights into the benefits of Account Based Marketing, how to best implement ABM and how to track the success of your ABM campaigns. Stay tu...

Read More

What’s Next for ABM: Tips and Predictions from NextGen Forum WHAT’S NEXT FOR ABM: TIPS AND PREDICTIONS FROM NEXTGEN FORUM

blog article

Jul 05, 2016

ITSMA’s recent Next Generation ABM Forum dug deep into the evolution of Account Based Marketing with a sellout crowd in London. With speakers and workshop leaders from Avanade, CSC, Fujitsu, Oracle, Demandbase, agent3, and MomentumABM, the delegates from a wide range of B2B technology and serv...

Read More

LinkedIn for B2B Lead Generation: Why, When, and How LINKEDIN FOR B2B LEAD GENERATION: WHY, WHEN, AND HOW

infographic

Jul 01, 2016

In a B2B setting, social media isn’t exactly top of mind when it comes to lead generation activities. Companies are more likely looking to things like gated content, newsletter subscriptions, webinars, and other website-based content to produce leads. That being said, social media shouldn&rsqu...

Read More

Account-Based Marketing and Personalization A Multi-Layered Approach ACCOUNT-BASED MARKETING AND PERSONALIZATION A MULTI-LAYERED APPROACH

blog article

Jun 30, 2016

Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively. There are many different ABM approaches that marketers can take to do this (emai...

Read More

Inbound (Marketing) Isn INBOUND (MARKETING) ISN'T ENOUGH

video

Jun 13, 2016

In this video, Act-On Chief Marketing Officer Kevin Bobowski discusses how a balanced approach to marketing is key to success of your business.  This means finding a balance between inbound and outbound marketing tactics. It also means finding a balance between brand awareness, demand generatio...

Read More

Getting the A to Z on ABM at #FlipMyFunnel in Austin GETTING THE A TO Z ON ABM AT #FLIPMYFUNNEL IN AUSTIN

blog article

Jun 08, 2016

If you’ve been in the B2B marketing space for even a short while, chances are good that you’ve heard of Account-Based Marketing (ABM for short). It’s likely that you’ve even taken part in an ABM program. If you haven’t heard the term, at it’s simplest, ABM means l...

Read More

KPMG and the UN: Award Winning Account Based Marketing KPMG AND THE UN: AWARD WINNING ACCOUNT BASED MARKETING

blog article

Jun 06, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec Awards The majority of Strategic Account Based Marketing (ABM) pro...

Read More

SimplyDIRECT Guide Featured in “Top Account-Based Marketing Resources” SIMPLYDIRECT GUIDE FEATURED IN “TOP ACCOUNT-BASED MARKETING RESOURCES”

blog article

Jun 02, 2016

Docurated just released their list of “Top Account-Based Marketing Resources: The Best Articles, Webinars, Tutorials, and More on Account-Based Marketing,” and SimplyDIRECT made the list. Congratulations! You can see the full list here: http://www.docurated.com/all-things-productivity/to...

Read More

Are Inside Sales Departments good at Lead Generation/Lead Qualification? ARE INSIDE SALES DEPARTMENTS GOOD AT LEAD GENERATION/LEAD QUALIFICATION?

blog article

Jun 01, 2016

ETI clients often have Inside Sales (IS) departments.Typically Inside Sales are tasked with a range of responsibilities including (but not limited to) Supporting Field Sales, Customer Service, Account Management, Order handling and Processing as well as some Lead Generation, Lead Qualification and L...

Read More

SAP’s Award Winning Account Based Marketing Program SAP’S AWARD WINNING ACCOUNT BASED MARKETING PROGRAM

blog article

May 31, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec AwardsSAP’s account based marketing (ABM) program demonstrat...

Read More

Understanding and Applying ABM, an Agency’s Perspective UNDERSTANDING AND APPLYING ABM, AN AGENCY’S PERSPECTIVE

blog article

May 31, 2016

In today’s B2B marketing environment, it’s difficult not to be aware of account-based marketing (ABM). Many tout the advantages of Marketing’s implementation of an account-based strategy. And, of course, there are clear advantages to such an approach, but why has this idea taken ho...

Read More

Why Account-Based Marketing Needs Marketing and Sales Alignment WHY ACCOUNT-BASED MARKETING NEEDS MARKETING AND SALES ALIGNMENT

whitepaper

May 23, 2016

Account-Based Marketing has become a hot topic in many marketing circles, but with an adoption rate of 42% across marketing organizations, according to Aberdeen’s research, ABM still has some room to grow. For that growth to happen, however, the right conditions need to be achieved. One such conditi...

Read More

Hello, Account Based Everything (and Goodbye, Account Based Marketing) HELLO, ACCOUNT BASED EVERYTHING (AND GOODBYE, ACCOUNT BASED MARKETING)

blog article

May 03, 2016

Over the last two years, account-based thinking has taken over the hearts and minds of B2B marketing and sales professionals.  According to industry analyst TOPO, account based topics (marketing and sales development) are the most popular thing clients want to talk about, accounting for a whopp...

Read More

Why Account Based Marketing Is Here to Stay for B2B Marketers WHY ACCOUNT BASED MARKETING IS HERE TO STAY FOR B2B MARKETERS

blog article

Apr 27, 2016

Predictive analytics and big data are breathing new life into account-based marketing (ABM) experiences among B2B marketers. According to a recent study from SiriusDecisions, 92 percent of B2B companies called ABM “extremely important” to their overall marketing efforts, and 60 percent o...

Read More

How to Expand Your Reach with Account-Based Marketing HOW TO EXPAND YOUR REACH WITH ACCOUNT-BASED MARKETING

blog article

Apr 21, 2016

For years, B2B marketing teams struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head with account-based marketing.The new B2B customer experience funnel - identify, expand, engage, and advocate...

Read More

Scaling Strategic ABM at SAP: Eight Keys to Success SCALING STRATEGIC ABM AT SAP: EIGHT KEYS TO SUCCESS

blog article

Apr 21, 2016

Like most technology firms, SAP is undergoing a fundamental transformation, moving from a traditional enterprise software model to a focus on cloud, software as a service, and digital transformation for its customers.Similarly, marketing at SAP has been undergoing a transformation over the past seve...

Read More

Leading Account-Based Marketing Technology Companies Create the ABM Leadership Alliance LEADING ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 21, 2016

Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about developing and deploying a successful ABM strategy, i...

Read More

Radius Joins Account-Based Marketing Technology Companies to Create the ABM Leadership Alliance RADIUS JOINS ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES TO CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 20, 2016

Account-Based Marketing (ABM): leading B2B companies are talking about it, but what resources are needed to implement successful ABM campaigns? Recognizing the increase in ABM adoption and need for general Best Practices, we are excited to announce our involvement as a founding member of the ABM Lea...

Read More

Marketing Automation Tools - How They Can Make Your Inbound Marketing A Success MARKETING AUTOMATION TOOLS - HOW THEY CAN MAKE YOUR INBOUND MARKETING A SUCCESS

video

Apr 18, 2016

Inbound marketing is more than just building a strategy and expecting leads to come. With creating content, optimizing for SEO, sharing on social, and capturing results, marketers have their hands full. By using marketing automation tools, you are able to maximize your efforts to help you with what ...

Read More

Will the chatbots take over B2B Sales Lead Generation? WILL THE CHATBOTS TAKE OVER B2B SALES LEAD GENERATION?

blog article

Apr 15, 2016

There’s been a whole lot of press lately about the next big thing in tech being the rise of the chatbots.First for the uninitiated a little definition about bots from Webopedia.Short for chat robot, a computer program that simulates human conversation, or chat, through artificial intelligence....

Read More

Data-Driven Account-Based Marketing At Its Best DATA-DRIVEN ACCOUNT-BASED MARKETING AT ITS BEST

blog article

Apr 06, 2016

Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on doors.Today, we’ve a...

Read More

These Account-Based Marketing Metrics Will Get You a Seat at the Table THESE ACCOUNT-BASED MARKETING METRICS WILL GET YOU A SEAT AT THE TABLE

blog article

Mar 30, 2016

Your CEO is demanding that marketing prove its worth. He’s talking about click-through rates with a sort of skepticism. “Well, if that’s all you have to show me,” he seems to be saying. We know these numbers aren’t what matter to the CEO, but they’re the numbers w...

Read More

Account Based Marketing Has Been Redefined in Era of Automation ACCOUNT BASED MARKETING HAS BEEN REDEFINED IN ERA OF AUTOMATION

blog article

Mar 29, 2016

Account based marketing is capturing the attention of B2B marketers. According to Forrester, the rise of customer experience technology and the quality of personalized experiences that it affords is pushing this sector forward. Essentially, account based marketing (ABM) is helping marketers better u...

Read More

The Rise and Rise of Account Based Marketing: Three Approaches to Scaling ABM THE RISE AND RISE OF ACCOUNT BASED MARKETING: THREE APPROACHES TO SCALING ABM

blog article

Mar 16, 2016

Account Based Marketing (ABM) is hot. It’s everywhere in B2B marketing these days. Rarely have we seen this much hype since the early days of e-business around the turn of the millennium.This is a great thing. Developed in the early 2000s as a way to build in-depth marketing plans and programs...

Read More

Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing MARKETERS SEE PROMISE IN COMBINATION OF PREDICTIVE INTELLIGENCE AND ACCOUNT-BASED MARKETING

blog article

Mar 16, 2016

Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies and capabilities, and account-based marketing (ABM) tops their wish list. While many B2B marketers are still figuring out how best to deploy ABM, some early results combi...

Read More

Why B2B Marketers Are Turning to Account-Based Marketing WHY B2B MARKETERS ARE TURNING TO ACCOUNT-BASED MARKETING

blog article

Mar 11, 2016

Account-based marketing (ABM) is on the rise for B2B marketers who are looking for an alternative to traditional methods. This new approach allows B2B companies to take advantage of the same automation and personalization tools that have benefitted B2C marketers or so long. By using technology, B2B ...

Read More

The Role of A/B Testing in Lead Nurturing THE ROLE OF A/B TESTING IN LEAD NURTURING

blog article

Mar 08, 2016

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up:Set up dozens of drip campaigns, tailored to very specific prospect and customer segments....

Read More

21 (More) Surprising and Tweetable Lead Generation Statistics 21 (MORE) SURPRISING AND TWEETABLE LEAD GENERATION STATISTICS

blog article

Feb 18, 2016

Spurred by the statistic that six out of ten US-based B2B marketers reported lead generation as their biggest online marketing challenge, we put together a number of telling statistics for our initial “21 Surprising (and Tweetable) Lead Generation Statistics” post. We looked into lead ge...

Read More

Collect Powerful ABM Insights with ITSMA’s Account Intelligence Checklist COLLECT POWERFUL ABM INSIGHTS WITH ITSMA’S ACCOUNT INTELLIGENCE CHECKLIST

blog article

Feb 17, 2016

Account intelligence is a critical next step after you’ve selected the accounts in your ABM program. Having the right background information and insights positions you for success. Account intelligence allows you to identify new opportunities, build and enhance relationships with senior-level ...

Read More

B2B Marketers Have an Opportunity With Account-Based Marketing B2B MARKETERS HAVE AN OPPORTUNITY WITH ACCOUNT-BASED MARKETING

blog article

Feb 11, 2016

Account-based marketing is on the rise among B2B marketers due to its innovative ways to increase performance and turn leads into clients. While this strategy is not new to marketing, digital has made this approach more effective and offers a competitive advantage to the right companies. More effect...

Read More

Is account-based marketing right for your company? IS ACCOUNT-BASED MARKETING RIGHT FOR YOUR COMPANY?

blog article

Jan 06, 2016

Its inbound marketing strategy was designed to drive user traffic back to the site via compelling content. Its outbound marketing strategy used more traditional communication tactics to reach consumers via email.For the growing company, inbound drove some demand, but it took too long to kick in and ...

Read More

The Transformative Impact of the Cloud THE TRANSFORMATIVE IMPACT OF THE CLOUD

whitepaper

Jan 01, 2016

Cloud computing is rapidly entering an entirely new phase – one destined to prove far more transformative and disruptive than the initial phase of cloud deployment. Cloud is driving a comprehensive transformation of digital assets in organizations of all stripes as IT decision-makers begin to ...

Read More

So You Want to Do Account Based Marketing? Better Read This First SO YOU WANT TO DO ACCOUNT BASED MARKETING? BETTER READ THIS FIRST

blog article

Dec 17, 2015

As a practice, Account Based Marketing (ABM) has mushroomed over the last 12 years, but we’ve only recently started seeing a lot of coverage in mainstream marketing media. With its popularity comes a lot of confusion on what exactly ABM is and what it takes to succeed. Bev Burgess, ITSMA&rsquo...

Read More

Intent Driven Account-Based Marketing INTENT DRIVEN ACCOUNT-BASED MARKETING

blog article

Dec 11, 2015

In a perfect world, every b2b marketing campaign is successful; every lead generation campaign floods your funnel with high quality opportunities.But the world isn’t perfect.Most of what’s at a b2b marketer’s disposal usually falls short.Account-based marketing is a great start to ...

Read More

Outsource or “do it yourself” B2B lead generation? OUTSOURCE OR “DO IT YOURSELF” B2B LEAD GENERATION?

blog article

Dec 07, 2015

Certainly, the ability to develop in house resources to match the ability of a specialist company like ourselves appears to offer more potential.  Typically, the thinking is based upon the assumption that doing it in house offers …greater control greater expertise a methodology for train...

Read More

What Is Nurture Marketing - Setting up marketing automation to help your leads WHAT IS NURTURE MARKETING - SETTING UP MARKETING AUTOMATION TO HELP YOUR LEADS

video

Dec 04, 2015

Nurture marketing is a popular term these days but can be difficult to grasp if you’ve never used marketing automation. Help improve the quality of your campaign by setting up a nurture campaign that converts.

Read More

Stack the ABM Deck in Your Favor STACK THE ABM DECK IN YOUR FAVOR

blog article

Nov 24, 2015

If there is one thing you need to do well to ensure you meet your Account Based Marketing (ABM) objectives, it is account selection. Whether you are embarking on an ABM program for the first time with a small number of pilot accounts or are a mature ABM practitioner with sufficient resources to purs...

Read More

Lead Generation is about building Sales and Revenues. Not about fairness! LEAD GENERATION IS ABOUT BUILDING SALES AND REVENUES. NOT ABOUT FAIRNESS!

blog article

Nov 06, 2015

Companies often look at their sales force as if all reps were equal.  But of course this isn’t so.We appreciate the motivation of clients being fair insofar as the number and type of leads each rep should receive per week/month/year.  Sales and Marketing Managers frequently ask us ab...

Read More

5 Brilliant Best Practices for Lead Nurturing 5 BRILLIANT BEST PRACTICES FOR LEAD NURTURING

infographic

Nov 06, 2015

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, whi...

Read More

What’s Old and New in Account-Based Marketing WHAT’S OLD AND NEW IN ACCOUNT-BASED MARKETING

blog article

Nov 02, 2015

If you’re involved in B2B marketing, you’re probably aware of the hype surrounding account-based marketing (ABM). Some industry thought leaders are touting ABM as the “next big thing” in B2B marketing, and research confirms that the enthusiasm for account-based marketing is g...

Read More

Trick or Treating in the Land of Demand Gen TRICK OR TREATING IN THE LAND OF DEMAND GEN

blog article

Oct 30, 2015

Once again, that joyous time of the year is upon us where goblins and ghouls wander the streets and the land is abundant in tasty treats. However, waiting behind an unsuspecting door could be a nasty trick – In my case that was being given a bag full of candy corn. Unfortunately, unlike the yo...

Read More

Scaling ABM in the Real World: Fujitsu’s Example SCALING ABM IN THE REAL WORLD: FUJITSU’S EXAMPLE

blog article

Oct 22, 2015

We talked last month about the challenges of effectively scaling an account based marketing (ABM) program after a successful pilot. There are many factors involved, not the least of which is adapting to the realities of an imperfect world. Whereas most ABM pilots have the benefit of handpicked staff...

Read More

Using Intent Data To Enhance Account-Based Marketing USING INTENT DATA TO ENHANCE ACCOUNT-BASED MARKETING

blog article

Oct 15, 2015

Madison Logic, a provider of B2B digital brand and demand solutions, has identified a pattern among “in-market” prospects that reveals some 70% of buyers will be hyperactive for around five days during their research and consideration process, and then go quiet before they have even reac...

Read More

Account-Based Marketing In the Age of Big Data ACCOUNT-BASED MARKETING IN THE AGE OF BIG DATA

blog article

Oct 13, 2015

Account-based marketing (ABM), or the business practice of focusing the bulk of marketing resources on a short list of the most lucrative accounts, has grown in popularity over the last couple of decades. ABM is actually a decades-old practice that has enjoyed a recent resurgence, largely due to the...

Read More

EXPERT WEBINAR SERIES: Intent is Everything EXPERT WEBINAR SERIES: INTENT IS EVERYTHING

blog article

Oct 05, 2015

On September 30, we presented the second webinar in our series on ABM, “Intent is Everything: How Intent Topics Drive Engagement and Maximize Marketing Impact.” Presenters Lori Wizdo, VP & Principal Analyst at Forrester Research, and Tom Koletas, SVP Advertising Programs at Madison L...

Read More

EXPERT WEBINAR SERIES: Making ABM Work For You EXPERT WEBINAR SERIES: MAKING ABM WORK FOR YOU

blog article

Sep 18, 2015

Aug. 6, we hosted a 45-minute webinar to address, what else? Account-based marketing of course! We invited Ted Kohnen, managing director at global B2B digital and integrated marketing agency Stein IAS, to share his insights and experiences with ABM and how it helps drive higher marketing and sales p...

Read More

50 B2B Lead Generation Ideas from the Experts 50 B2B LEAD GENERATION IDEAS FROM THE EXPERTS

blog article

Sep 09, 2015

Leads are the lifeblood of any B2B company, but coming up with new ideas for how to increase leads can be a challenge.To help you generate new lead gen ideas, we went lout and interviewed some of the top experts in B2B lead generation from companies like Moz, Marketo, and DemandBase to get their bes...

Read More

5 Tips for Better Outbound Lead Generation Results 5 TIPS FOR BETTER OUTBOUND LEAD GENERATION RESULTS

blog article

Sep 08, 2015

As we’ve said here before, outbound lead generation and inbound lead generation are very different beasts. Though both have their place in a successful lead generation strategy, failing to recognize and accommodate the differences between inbound and outbound will lead to diminished returns an...

Read More

What Every Marketer Should Know: Inbound vs. Outbound Marketing WHAT EVERY MARKETER SHOULD KNOW: INBOUND VS. OUTBOUND MARKETING

video

Sep 03, 2015

Watch our vlog to learn the difference between inbound and outbound marketing and how you can incorporate both methods into your marketing strategy!

Read More

Account-Based Marketing: The Pathway to Revenue Nirvana ACCOUNT-BASED MARKETING: THE PATHWAY TO REVENUE NIRVANA

blog article

Aug 30, 2015

Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before?As ABM has become a growing force in the B2B space, it’s so...

Read More

Lead nurturing - How to get more sales-ready leads LEAD NURTURING - HOW TO GET MORE SALES-READY LEADS

video

Aug 17, 2015

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.On...

Read More

How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1) HOW TO CREATE A “LEAD-GENERATION PIPELINE” WITH YOUR BLOG (PART 1)

blog article

Aug 10, 2015

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot.Now, for the sake of full transparency, the methods you’re going to learn here today aren’t really so much about 100% auto...

Read More

4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED 4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED

blog article

Aug 06, 2015

One of the big reasons why Marketing Automation has managed to make marketing more measurable and hence successful, is its ability to provide the “Digital Footprint” of contacts. This has allowed marketers to go beyond looking at just the profile of the prospects and use their behavior t...

Read More

The Best (and Worst) Methods for B2B Lead Generation THE BEST (AND WORST) METHODS FOR B2B LEAD GENERATION

blog article

Jul 29, 2015

Return on investment is the name of the game when it comes to lead generation. Whether it’s inbound or outbound, marketers have to identify the content types and channels that help them maximize outcomes.The chart below uses data from a MarketingProfs report on the effectiveness of various lea...

Read More

The ABCs of ABM THE ABCS OF ABM

blog article

Jun 16, 2015

If you’re a B2B marketer with a pulse, the second acronym in the title of this blog couldn’t have scared you or made you scratch your head. You already know about the power of account-based marketing and have likely blended an ABM approach into your strategy.(Editor’s Note: This is...

Read More

Overcoming the Top 3 Obstacles to Lead Generation Success,Part 3 – Limited Content Creation Abilities OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS,PART 3 – LIMITED CONTENT CREATION ABILITIES

blog article

Jun 05, 2015

About a month ago, we kicked off our “Overcoming the Top 3 Obstacles to Lead Generation Success” blog post series.  In this three-part series, we examined each of top lead gen challenges as named by more than 400 marketing professionals in an eMarketers/Ascend2 study.  In the f...

Read More

Account Based Marketing Is Making Its Mark on B2B ACCOUNT BASED MARKETING IS MAKING ITS MARK ON B2B

blog article

Jun 04, 2015

Account-based marketing is the most recent industry trend to catch on, and for good reason. Companies of all sizes—from mid-market to enterprise—and across all verticals, have tested and seen benefits from ABM and its ability to drive revenue and improve marketing programs, as Peter Isaa...

Read More

6 Must-Read Blog Posts About Demand Generation 6 MUST-READ BLOG POSTS ABOUT DEMAND GENERATION

blog article

May 19, 2015

s employees of a demand gen agency, we at HiP certainly like to think of ourselves as experts on the topic of demand generation.  After all, when you run as many campaigns as we do, it would be hard not to pick up a useful learning or two along the way.We enjoy sharing our expertise with our cl...

Read More

Overcoming the Top 3 Obstacles to Lead Generation Success Part 2 – Effective Strategy OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 2 – EFFECTIVE STRATEGY

blog article

May 15, 2015

A couple of weeks back, we began a 3-part series where we took a detailed look at the top three obstacles to lead generation success as named by an eMarketer/Ascend2 study of 400 marketing leaders (results pictured below).  In that post, we covered the most common challenge, lack of quality dat...

Read More

DISTRIBUTE CONTENT AND GENERATE LEADS DISTRIBUTE CONTENT AND GENERATE LEADS

blog article

May 07, 2015

Lead generation. Those two simple words can cause a marketer's heart to skip a beat. It's the simplest sounding part of the marketer's life, but arguably one of the toughest job for a marketer to accomplish. Many people will tell you that when you want new leads, "go to the lead sto...

Read More

Overcoming the Top 3 Obstacles to Lead Generation Success Part 1 – Data/List Quality OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 1 – DATA/LIST QUALITY

blog article

Apr 28, 2015

Back in October, we dove into a study published by eMarketer, wherein Ascend2 surveyed roughly 400 marketing leaders about the obstacles to their desired lead generation objectives.  In that post, we discussed the top four obstacles named by the study (pictured below) and briefly discussed some...

Read More

Seven Thought-Provoking Ways That Account Based Marketing Turns Demand Generation Upside Down (plus some big news!) SEVEN THOUGHT-PROVOKING WAYS THAT ACCOUNT BASED MARKETING TURNS DEMAND GENERATION UPSIDE DOWN (PLUS SOME BIG NEWS!)

blog article

Apr 08, 2015

I’ve been blogging and writing about trends in B2B marketing since 2006, and in that time I’ve written hundreds of posts on topics ranging from lead management to marketing automation to marketing metrics and ROI. But the one theme that all my posts have in common is the idea of demand g...

Read More

6 Questions to Ask Yourself Before Running a Demand Gen Campaign 6 QUESTIONS TO ASK YOURSELF BEFORE RUNNING A DEMAND GEN CAMPAIGN

blog article

Mar 25, 2015

Between seemingly insatiable sales teams and ever-increasing demands from corporate leadership, B2B marketers are often pressured to run more and more demand generation campaigns.  As a result, many campaigns are executed before they’re fully conceptualized, leading to subpar outcomes and...

Read More

6 Essential Metrics for Measuring Outbound Lead Generation 6 ESSENTIAL METRICS FOR MEASURING OUTBOUND LEAD GENERATION

blog article

Mar 19, 2015

Most companies use a combination of inbound and outbound lead generation. As far as processes go, the similarities between inbound and outbound pretty much end at the title; inbound lead generation is gradual, organic, and ongoing, while outbound lead generation is expedient, targeted, and finite. B...

Read More

Lead Generation vs. Demand Generation: What’s the Difference? LEAD GENERATION VS. DEMAND GENERATION: WHAT’S THE DIFFERENCE?

blog article

Mar 11, 2015

In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Lead Generation” and “Demand Generation”. On one hand, a large part of the industry uses the two terms essentially interchangeably. On the other hand, another portion of the industry contends that demand generat...

Read More

Is Account-Based Marketing "The Next Big Thing" in B-to-B? IS ACCOUNT-BASED MARKETING "THE NEXT BIG THING" IN B-TO-B?

blog article

Mar 11, 2015

I just read a great quote: “It used to be said that a fad starts in California, a trend in Connecticut.” (thanks @geekpreneur and, as a Connecticut native, I can attest that this is exactly right). But how do we know when a fad becomes a trend, and what makes a trend into an everyday pra...

Read More

4 Ways to Combine Inbound and Outbound for Better Lead Generation 4 WAYS TO COMBINE INBOUND AND OUTBOUND FOR BETTER LEAD GENERATION

blog article

Feb 10, 2015

It’s a classic debate: inbound lead generation or outbound lead generation?  Inbound offers a steady trickle of self-educated leads, though, inevitably, some of these leads are a poor fit for the company.  Outbound, on the other hand, produces a predictable volume of target leads, th...

Read More

The Definitive Guide To Lead Nurturing THE DEFINITIVE GUIDE TO LEAD NURTURING

blog article

Feb 10, 2015

Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap ...

Read More

Infographic – Planting a Seed & Nurturing a Lead INFOGRAPHIC – PLANTING A SEED & NURTURING A LEAD

infographic

Feb 06, 2015

As important as lead generation is, it’s just the beginning of a longer and more complicated sales process. A fresh lead is just being introduced to your company and its offering. In general, these leads need time to do their homework before they start talking numbers and deals.Issues arise wh...

Read More

Integrated Marketing Agency Lead Generation Strategies INTEGRATED MARKETING AGENCY LEAD GENERATION STRATEGIES

video

Jan 28, 2015

Integrated Marketing Agency Lead Generation Strategies The real magic ingredient of extreme marketing success is measuring. If you don't do it or understand it deeply you have no clue about what works or what doesn't work. That's how you recognize a true marketing expert. They talk about...

Read More

What Do I Do Now? A 5-Step Guide to Onboarding and Converting Outbound Leads WHAT DO I DO NOW? A 5-STEP GUIDE TO ONBOARDING AND CONVERTING OUTBOUND LEADS

blog article

Jan 27, 2015

So, you’ve just completed your first outbound lead generation campaign. You now have a couple hundred freshly generated leads and, like a lot of marketers, you’re wondering where to go from here. Obviously, you want to monetize these leads and realize ever-important ROI, but unfortunatel...

Read More

7 Key Takeaways from 20 Years in the Demand Generation Industry 7 KEY TAKEAWAYS FROM 20 YEARS IN THE DEMAND GENERATION INDUSTRY

blog article

Jan 14, 2015

20 years! Has it really been that long?!In my recent post, “Back to the Future in Demand Gen“, I discussed the early days of B2B demand generation when lots of web research, list rental, cold calling, and even direct mail were the tools we had to connect with decision makers. As we&rsquo...

Read More

CMWorld 2014 - Advanced Lead Nurturing Strategy CMWORLD 2014 - ADVANCED LEAD NURTURING STRATEGY

video

Jan 09, 2015

This is a clip from Ardath Albee's session at Content Marketing World 2014. She explains how to use personas to craft a story "flow" for advanced lead nurturing.

Read More

Back to the Future for Demand Gen BACK TO THE FUTURE FOR DEMAND GEN

blog article

Dec 30, 2014

Counting back almost 20 years, I vividly recall the “block and tackle” email process that marketers and salespeople undertook each day to connect with decision makers.  Our approach involved lots of web research, detail management, and hard work to result in one-to-one communication...

Read More

Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel OUR FUNNEL IS FLIPPED: ABM TAKES OVER #FLIPMYFUNNEL

blog article

Dec 15, 2014

How do you know two B2B marketers are talking about account-based marketing?Their lips are moving. – Joe Chernov of InsightSquared via the Engagio blog All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tac...

Read More

Join the ITSMA Europe Account Based Marketing Certification Programme JOIN THE ITSMA EUROPE ACCOUNT BASED MARKETING CERTIFICATION PROGRAMME

blog article

Aug 07, 2014

It has been 10 years since ITSMA introduced the concept of Account Based Marketing (ABM), a collaborative win-win for the buyer and the seller. Our research at the time showed that neither B2B buyers nor B2B sellers were getting what they needed from each other. Buyers wanted solution providers to b...

Read More

Not Doing ABM Yet? Your Competitors Are. Start this September and become an ITSMA Certified Practitioner NOT DOING ABM YET? YOUR COMPETITORS ARE. START THIS SEPTEMBER AND BECOME AN ITSMA CERTIFIED PRACTITIONER

blog article

Jul 09, 2014

Marketing executives are increasing their spending on Account Based Marketing (ABM), which now accounts for an average of 15% of the total marketing budget, according to the ITSMA Online Survey Account Based Marketing and ROI: Building the Case for Investment*, conducted in October. That’s bec...

Read More

HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS

blog article

Jul 03, 2014

According to Marketing Sherpa, only 34% of B2B organizations touch leads with lead nurturing on a monthly basis. If you are one of them, congratulations! If you belong to the other 66% or not among the 5% of marketers using the full features of marketing automation solution (Source: Forrester Resear...

Read More

28 Must-Read Posts on Lead Generation 28 MUST-READ POSTS ON LEAD GENERATION

blog article

Jun 15, 2014

28 Must-Read Posts on Lead Generation Generating leads is a constantly evolving art form.With so many factors to consider, implementing a consistent and effective lead generation campaign can seem impossible for most businesses. Selecting the right channels, breaking through the noise, capturing the...

Read More

ITSMA Account Based Marketing Certification Comes to London This September ITSMA ACCOUNT BASED MARKETING CERTIFICATION COMES TO LONDON THIS SEPTEMBER

blog article

Jun 11, 2014

ITSMA’s comprehensive three-month Account Based MarketingSM (ABM) Certificate Program helps members bring ABM into their organizations more effectively. ITSMA’s next ABM Certification Program kicks off with a two-day workshop in London.  For CPD programme credit, participants can cl...

Read More

What Is Inbound Marketing? Whiteboard Animation by Toonvertising WHAT IS INBOUND MARKETING? WHITEBOARD ANIMATION BY TOONVERTISING

video

May 03, 2014

Amen to that. I find this specific video very helpful thanks. Besides I want to mention that I utilize youtube to drive traffic to my website since I am a full-time youtuber. Do you want to learn exactly how? I have compiled all this knowledge into a course that is hands down the best youtube market...

Read More

Preview: Content Marketing Strategy for Social Media PREVIEW: CONTENT MARKETING STRATEGY FOR SOCIAL MEDIA

video

Mar 07, 2014

Social media is most often used for personal reasons to connect with friends and family, or to be part of conversations that align with your personal interests and passions. If you serve content to people with this mindset that isn’t appropriate, relevant or useful, it can have the effect of t...

Read More

Lead Nurturing: A Multi-Touch Journey [Webinar] LEAD NURTURING: A MULTI-TOUCH JOURNEY [WEBINAR]

video

Jan 27, 2014

Join B2B expert Ruth Stevens and Madison Logic CEO, Erik Matlick, as they discuss how nurturing can quadruple the productivity of lead generation.This webinar is essential for company leaders, account leaders and strategic sellers who are investigating how nurturing leads in order to drive consumers...

Read More

Starting a Successful ABM Program Is Not about Earning a Certificate STARTING A SUCCESSFUL ABM PROGRAM IS NOT ABOUT EARNING A CERTIFICATE

blog article

Jan 20, 2014

Account Based Marketing (ABM) is something you learn best by doing. You can learn the concepts behind ABM online or in a classroom, take a test, and get a certificate. It’s more useful to build credibility with sales and other decision-makers by starting a pilot. The concepts are the easy part...

Read More

THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING

infographic

Sep 23, 2013

In this infographic we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this infographic we highlight the buying process for the ...

Read More

Five Content Marketing Tools to Increase Customer Retention Across Channels FIVE CONTENT MARKETING TOOLS TO INCREASE CUSTOMER RETENTION ACROSS CHANNELS

blog article

According to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.

Read More

5 Ways Content Marketing Can Revolutionize Your Online Business 5 WAYS CONTENT MARKETING CAN REVOLUTIONIZE YOUR ONLINE BUSINESS

blog article

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are.

Read More

CONTENT MARKETING IS VISUAL MARKETING CONTENT MARKETING IS VISUAL MARKETING

blog article

What do you remember most about the last awesome piece of content marketing you experienced? While everyone’s sure to have their own preferences, the best pieces of content marketing typically have a few things in common.

Read More

Content Marketing Opportunities to Explore: Stats Roundup CONTENT MARKETING OPPORTUNITIES TO EXPLORE: STATS ROUNDUP

blog article

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing.

Read More

69 Questions That Will Improve Your Content Marketing Performance 69 QUESTIONS THAT WILL IMPROVE YOUR CONTENT MARKETING PERFORMANCE

blog article

In all of content marketing analytics and reporting, the most critical function is the ability to translate data into actionable insights and to act on those insights to improve performance. Unfortunately, most marketers simply go through the motions with their reporting. They dump data on their cli...

Read More

A Modern Guide to Social Media Content Marketing, Part 5: Instagram A MODERN GUIDE TO SOCIAL MEDIA CONTENT MARKETING, PART 5: INSTAGRAM

blog article

This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments.

Read More

The Differences Between Niche Marketing and Mass Marketing THE DIFFERENCES BETWEEN NICHE MARKETING AND MASS MARKETING

blog article

Niche marketing and mass marketing have many differences, the most common of which is the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on. In most cases, niche marketing focuse...

Read More

Power Niche Marketing: 6 More Things Not To Do POWER NICHE MARKETING: 6 MORE THINGS NOT TO DO

blog article

Of course advertising can potentially be a powerful technique for a major company that is trying to build its market share (e.g. “Things Go Better With Coca Cola”); however, for law firms (other than global law firms and regional powerhouses that are already a dominant player trying to e...

Read More

5 steps to generating inbound leads for your senior living community 5 STEPS TO GENERATING INBOUND LEADS FOR YOUR SENIOR LIVING COMMUNITY

blog article

The idea of not having to make cold calls, not needing to send out regular direct mail campaigns, and not having to pound the pavement for new leads is something that any marketing or sales manager dreams of. Generating inbound leads takes time. If you create an inbound marketing strategy and stick ...

Read More

What is Account-Based Marketing? | Account-Based Marketing Explained WHAT IS ACCOUNT-BASED MARKETING? | ACCOUNT-BASED MARKETING EXPLAINED

video

A few weeks back, we hosted our first ever Account-Based Marketing Meetup at Drift. Our goal was to bring together some of Boston's top marketing minds so we could talk about ABM best practices, and share examples of ABM campaigns that were driving results.

Read More

YOUR CONTENT MARKETING STRATEGY DETERMINES TIME TO ROI [INFOGRAPHIC] YOUR CONTENT MARKETING STRATEGY DETERMINES TIME TO ROI [INFOGRAPHIC]

infographic

Unfortunately, the simple act of using content marketing is no guarantee of success. Every content marketing strategy depends on numerous components, making it difficult to answer the question on the tips of everyone’s tongues: How long does it take to see digital marketing ROI?

Read More

B2B Website Visitor Identification for Lead Generation: What You Need to Know B2B WEBSITE VISITOR IDENTIFICATION FOR LEAD GENERATION: WHAT YOU NEED TO KNOW

blog article

There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.

Read More

Getting Pragmatic About Content Marketing GETTING PRAGMATIC ABOUT CONTENT MARKETING

blog article

Name that Tune was a popular TV game show in the 1970s. While the TV show is off the air, the game exists in various forms, including a Name That Tune app. The premise of show/app is that, just by listening to the first few notes of a song, people compete to name the song.

Read More

Opportunities & Challenges in Content Marketing OPPORTUNITIES & CHALLENGES IN CONTENT MARKETING

blog article

Many brands have discovered that one of the most effective methods of connecting with their audience is by providing content that interests them. Indeed content marketing has also shown to be 62% cheaper than traditional marketing methods.

Read More

Content marketing: tell no lies CONTENT MARKETING: TELL NO LIES

blog article

A content marketing strategy can succeed only if it is original, sincere and believable. Simply copying the recipes of benchmark case studies won’t convince consumers

Read More

5 Reasons Content Marketing is Perfect for Your New Business 5 REASONS CONTENT MARKETING IS PERFECT FOR YOUR NEW BUSINESS

blog article

Starting a new business can be stressful. Unless you're building a category killer, you're competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable?...

Read More

Get started with lead nurturing GET STARTED WITH LEAD NURTURING

blog article

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important ob...

Read More

Mythbusting ABM: Five ways to tell the real deal from the pretenders MYTHBUSTING ABM: FIVE WAYS TO TELL THE REAL DEAL FROM THE PRETENDERS

blog article

These days, it’s ABM, account-based marketing. No doubt not a day goes by when you don’t get an unsolicited email from an ABM software provider trying to convince you they can help you in one way or another. As with any new trend, there are those doing it right and those trying to piggyb...

Read More

Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey ACCOUNT-BASED MARKETING WORKSHEET: HOW TO MAP CONTENT TO YOUR B2B BUYER’S JOURNEY

blog article

For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” That we need to create more content to drive inbound leads . . . but wait, not that much content. It’s q...

Read More

Text message lead generation with Leadpages TEXT MESSAGE LEAD GENERATION WITH LEADPAGES

video

Use Leaddigits so your audience can sign up for your offer with a simple text message.

Read More

Strategic marketing software boosts inbound marketing tactics STRATEGIC MARKETING SOFTWARE BOOSTS INBOUND MARKETING TACTICS

blog article

Marketers know that their very tools and strategies have to change in the era of inbound marketing. A process must be developed to help companies determine their needs and find an affordable product that meets those needs.

Read More

Inbound Marketing Services INBOUND MARKETING SERVICES

blog article

What is Inbound Digital Marketing? Essentially, inbound digital marketing is a process of marketing that results in potential customers you have never engaged with before coming to you to learn more about your products and services.

Read More

How To Integrate Inbound Marketing With Your In-Store Experience HOW TO INTEGRATE INBOUND MARKETING WITH YOUR IN-STORE EXPERIENCE

blog article

For some industries, inbound marketing comes natural. SaaS providers already focus on generating leads, so switching to a content and value-oriented model is not a major shift in focus. Similarly, publishers and other content-based marketers can easily optimize their current efforts for lead generat...

Read More

CRM and Inbound Marketing: Are You Listening to What They’re Saying About You? CRM AND INBOUND MARKETING: ARE YOU LISTENING TO WHAT THEY’RE SAYING ABOUT YOU?

blog article

This week, United Airlines made headlines for their controversial stance on not allowing young pass holders to fly because of their attire. No matter what your stance is on the story, there’s no questioning how powerful social media was in bringing this story to light.

Read More

Inbound Marketing is Evolving – Are You Keeping Up? INBOUND MARKETING IS EVOLVING – ARE YOU KEEPING UP?

blog article

In 2006, the year HubSpot was founded, inbound marketing was a relatively new term. Marketers were more likely to have heard of and were perhaps starting to embrace content marketing at the time. 11 years later, inbound marketing is a necessity for every business. For a look back to the past compare...

Read More

Inbound Marketing Mistakes to Avoid INBOUND MARKETING MISTAKES TO AVOID

blog article

Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may be guilty of making some (or all) of the ...

Read More

How to Improve Demand and Lead Generation with Content Syndication HOW TO IMPROVE DEMAND AND LEAD GENERATION WITH CONTENT SYNDICATION

blog article

Do you want your brand to be the first thing that pops into someone’s mind when they think of the services or products you offer? Of course you do. You want potential customers to become customers, and for customers to stay that way. But most of all, you want your business to grow and prosper....

Read More

Lead Nurturing: The Importance Of Leveraging Quality Content LEAD NURTURING: THE IMPORTANCE OF LEVERAGING QUALITY CONTENT

blog article

The discussion about using content as a lead generation tool has been significant and impactful in recent years. However, a topic that is often under-discussed is the importance of leveraging quality content in your lead nurturing.

Read More

5 tips to take back real estate lead generation with killer landing pages 5 TIPS TO TAKE BACK REAL ESTATE LEAD GENERATION WITH KILLER LANDING PAGES

blog article

Creating killer real estate landing pages is a lot easier than you might think. Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation.

Read More

Marketing Monday: What is account based marketing? MARKETING MONDAY: WHAT IS ACCOUNT BASED MARKETING?

video

Join us every Monday to hear a mix of industry best practices, watch quick product demonstrations, and learn how leading businesses are enhancing and driving marketing performance and efficiency across every activity.

Read More

Content Marketing Operations Halts Random Acts of Content CONTENT MARKETING OPERATIONS HALTS RANDOM ACTS OF CONTENT

blog article

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. Volume has become the rallying cry,...

Read More

Creating a strategy for powerful content marketing CREATING A STRATEGY FOR POWERFUL CONTENT MARKETING

blog article

Content that speaks volumes is often crafted one word at a time. It stems from an idea that sparks something new and different, and gets picked up by readers who want to contribute more towards it with their own ideas. Brands struggling with content marketing have to understand that goal-oriented co...

Read More

Castleford Content Marketing Predictions that came true CASTLEFORD CONTENT MARKETING PREDICTIONS THAT CAME TRUE

blog article

Over the past few years at Castleford, we’ve gathered predictions from our team about what the trends will be for the following year, what new innovations will occur and how the content marketing space may change.

Read More

12 Ways to Boost Your Website’s Lead Generation Performance 12 WAYS TO BOOST YOUR WEBSITE’S LEAD GENERATION PERFORMANCE

blog article

Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation.

Read More

Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies TECH MARKETERS NEED STRONG FOCUS ON LEAD NURTURING IN CONTENT MARKETING STRATEGIES

blog article

IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more ...

Read More

How Small Marketing Teams Can Achieve Big Content Wins HOW SMALL MARKETING TEAMS CAN ACHIEVE BIG CONTENT WINS

blog article

Content marketing can be one of the most effective strategies for organizations that want to build engaged audiences and garner long-term marketing wins, but the intricacies of content marketing can be intimidating, particularly if you're working with a small or underbudgeted team.

Read More

Selling the Cloud: 3 Ways ABM Can Reduce Turbulence for Sales, Marketing, and Services SELLING THE CLOUD: 3 WAYS ABM CAN REDUCE TURBULENCE FOR SALES, MARKETING, AND SERVICES

blog article

To keep up with born-in-the-cloud companies, larger and more complex tech players have evolved their offerings toward cloud-based computing, as multi-year “all you can eat” license models have made way for pay-per-user or pay-per-usage consumption models*.

Read More

4 Lead Nurturing Strategies for Better Conversion Rate Optimization 4 LEAD NURTURING STRATEGIES FOR BETTER CONVERSION RATE OPTIMIZATION

blog article

When it comes to digital marketing, few things receive as much attention as traffic generation does. In fact every time Google takes so much as a hiccup, it sends the entire online marketing community into a tizzy!

Read More

Here are four ways to optimise your business’ lead generation and qualification HERE ARE FOUR WAYS TO OPTIMISE YOUR BUSINESS’ LEAD GENERATION AND QUALIFICATION

blog article

According to a Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most effective tactic for generating qualified leads for their sales funnel. Furthermore, 65% of marketers believe webinars are the most effective way to influence leads in the mid and late stages of their funn...

Read More

Inbound Marketing Costs: The Complete Breakdown INBOUND MARKETING COSTS: THE COMPLETE BREAKDOWN

blog article

Though inbound marketing is certainly a worthwhile investment, it is important to know how much you will need to invest up front to implement effective inbound marketing campaigns. Below, we will give you a quick breakdown of each of the inbound marketing costs involved in developing and implementin...

Read More

7 Predictions For The Shape Of Content Marketing In 2020 7 PREDICTIONS FOR THE SHAPE OF CONTENT MARKETING IN 2020

blog article

You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the ma...

Read More

CONTENT MARKETING PAIN AND 6 WAYS TO MINIMIZE IT CONTENT MARKETING PAIN AND 6 WAYS TO MINIMIZE IT

blog article

Most marketers judge their performance on traffic, clicks and leads (amongst many other metric-driven factors). However, it can be hard for a B2B organization to know what the revenue implications are from their content marketing strategy.

Read More

3 Reasons to Launch a Content Marketing Strategy 3 REASONS TO LAUNCH A CONTENT MARKETING STRATEGY

blog article

Content marketing is now a massive aspect of targeting the right audience online and engaging them. Upwards of 85% of all marketers now use this approach, which involves creating and sharing informative blog post, videos, infographics and other content.

Read More

Passion Play: Inside Enterprise’s Content Marketing Strategy PASSION PLAY: INSIDE ENTERPRISE’S CONTENT MARKETING STRATEGY

blog article

Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise. In February, the company debuted a documentary film, The Road Through Warroad: Hockeytown USA, which chronicles a small town&rsqu...

Read More

What Will I Learn in a Content Marketing Workshop? WHAT WILL I LEARN IN A CONTENT MARKETING WORKSHOP?

blog article

If your business is making attempts to bring some of your content marketing efforts in-house, a customized training workshop can be very valuable.

Read More

Inside Bond Street’s content marketing strategy INSIDE BOND STREET’S CONTENT MARKETING STRATEGY

blog article

High interest rates and a downmarket reputation don’t usually make for good marketing. But online lender Bond Street is trying to turn that messaging around with a content marketing strategy that focuses more on user experience than the nitty gritty.

Read More

BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 17 – APRIL 21 BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 17 – APRIL 21

blog article

Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re diving into stories about creating compelling infographics, minimizing content marketing pain, boosting blog ROI and much more.

Read More

How to Use Retargeting to Grow Your Event Audience HOW TO USE RETARGETING TO GROW YOUR EVENT AUDIENCE

blog article

If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other websites you visit...

Read More

The battle between content marketers and AI THE BATTLE BETWEEN CONTENT MARKETERS AND AI

blog article

Computers are becoming more intelligent every day, but they can’t create the kind of copy a human can, explains Rogerwilco’s Michelle Jones. A writer needs humour, enthusiasm, and experience to craft the kind of copy which appeals to readers.

Read More

Sangram Vajre: The Account-Based Marketing Evangelist SANGRAM VAJRE: THE ACCOUNT-BASED MARKETING EVANGELIST

blog article

If you’re paying attention to the emerging account-based marketing sector, you’ve heard this energetic greeting. That’s how the relentlessly upbeat Sangram Vajre often begins his videos, webinars and blog posts. Then he plunges into a passionate pitch about how sales and marketing ...

Read More

Mintigo Scores Big in ABM by Announcing Innovative Predictive Analytics Solution for Marketo MINTIGO SCORES BIG IN ABM BY ANNOUNCING INNOVATIVE PREDICTIVE ANALYTICS SOLUTION FOR MARKETO

blog article

Mintigo, the leading provider of predictive marketing and sales technology, has announced the next-gen innovative predictive analytics solution for Marketo. The predictive platform will partner Marketo to revolutionize the way marketers target and engage decision-makers in the companies for Account-...

Read More

ABM Isn’t Getting the Help It Needs from Third-Party Data, Says Openprise Report ABM ISN’T GETTING THE HELP IT NEEDS FROM THIRD-PARTY DATA, SAYS OPENPRISE REPORT

blog article

It’s true that Account-Based Marketing (ABM) has out-grown other marketing technologies to become the most insight-led aspect of marketing with sales partnership. According to ITSMA, ABM delivers the return on investment (ROI) compared to any other B2B marketing strategy.

Read More

The role of PR in lead generation THE ROLE OF PR IN LEAD GENERATION

blog article

Ronelle Bester, owner of Red Ribbon Communications, explains how the economy is in a state of unprecedented instability, and that businesses are increasingly looking to see real and measurable results from their marketing efforts.

Read More

5 unique lead generation ideas for your credit union 5 UNIQUE LEAD GENERATION IDEAS FOR YOUR CREDIT UNION

blog article

For years, lead generation for traditional marketers meant actively seeking out and educating prospective customers about your services through broad scope advertising methods, such as by purchasing an ad in a magazine or renting a trade show booth and tracking people down at events. However, that d...

Read More

5 Content Marketing Laws for Start-ups to have a Solid Footing 5 CONTENT MARKETING LAWS FOR START-UPS TO HAVE A SOLID FOOTING

blog article

'Content is King' Bill Gates once famously quoted. Now, in the present digital era, content marketing is ever evolving and has turned into a niche that is becoming more and more relevant. I couldn't help but share this amazing quote from Leodden "Content isn't king, it's the...

Read More

Six Building Blocks of a High-Converting Lead Generation Form SIX BUILDING BLOCKS OF A HIGH-CONVERTING LEAD GENERATION FORM

blog article

People don't like online forms (gasp!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such as a piece of content or access to software.

Read More

How Rogerwilco’s tech can improve content marketing HOW ROGERWILCO’S TECH CAN IMPROVE CONTENT MARKETING

blog article

Rogerwilco’s content marketing technology can help South African brands find unique content ideas, giving local content marketing campaigns a vital boost. The company’s WOLF performance marketing tool is a finalist in the international Digiday Content Marketing Awards taking place on Tue...

Read More

The "Push" and "Pull" of Lead Generation THE "PUSH" AND "PULL" OF LEAD GENERATION

blog article

When it comes to generating leads, it appears that we are in a transitional period, moving away from outbound (" push ") to inbound (" pull ") lead generation. While it is tempting to classify outbound as "traditional" media (print ads, television ads, radio ads, direct...

Read More

2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing 2017 HACKIES ENTRY: HACKING YOUR STACK FOR ACCOUNT-BASED MARKETING

blog article

Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology.

Read More

Account-Based Marketing Explained: 3 Lessons From The Pros (short) ACCOUNT-BASED MARKETING EXPLAINED: 3 LESSONS FROM THE PROS (SHORT)

video

We had an Account-Based Marketing meetup at Drift last week, so we thought that we would interview all the panelists before we got started to ask them a few questions about account-based marketing.

Read More

ABM Superheroes in Full Force at Revenue Summit 2017 ABM SUPERHEROES IN FULL FORCE AT REVENUE SUMMIT 2017

blog article

#FlipMyFunnel and Sales Hacker have joined forces to put on the B2B marketing and sales event of the year: #RevSummit17. Some of the best and brightest in B2B marketing and sales will converge at Pier 27 in San Francisco from March 7th to 8th to share strategies they’re implementing to better ...

Read More

Account-Based Marketing Case Study: Rosetta Stone® Sees 70% Increase in Opportunities with Terminus ACCOUNT-BASED MARKETING CASE STUDY: ROSETTA STONE® SEES 70% INCREASE IN OPPORTUNITIES WITH TERMINUS

blog article

“After our discussions with sales,” Mike explained, “I kept hearing again and again that we knew who we should be marketing to, but we weren’t targeting them as best as we could.” In most B2B sales, there are several people within the organization who are a part of the ...

Read More

Revenue Summit 2017: Sneak Peek at 4 Account-Based Marketing Sessions REVENUE SUMMIT 2017: SNEAK PEEK AT 4 ACCOUNT-BASED MARKETING SESSIONS

blog article

This might be controversial, but I’m just going to come out and say it: Revenue Summit 2017 is going to rival Dreamforce for the best B2B sales and marketing event of the year.

Read More

4 tips to maximize content marketing performance 4 TIPS TO MAXIMIZE CONTENT MARKETING PERFORMANCE

blog article

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise.

Read More

How to navigate content marketing HOW TO NAVIGATE CONTENT MARKETING'S CONTROL ISSUES

blog article

Marketers are famous for clamoring over new technologies. For content marketers, this has meant being able to showcase infographics, social media, videos, podcasts, virtual reality, chatbots and everything in between. While measurement is still a challenge, the ability to quickly adopt trends is not...

Read More

4 Ways To Add Video To Your Social Media Marketing Strategy 4 WAYS TO ADD VIDEO TO YOUR SOCIAL MEDIA MARKETING STRATEGY

blog article

Are you keen to add video as an integral part of your social media marketing strategy? You can add YouTube search tool to social posts, embed videos in Facebook and even use Instagram to promote them to your followers. But for that, you need a well-organized strategy that works well with your social...

Read More

ACCOUNT BASED MARKETING — THE INESCAPABLE REALITY OF MODERN MARKETING ACCOUNT BASED MARKETING — THE INESCAPABLE REALITY OF MODERN MARKETING

blog article

Account-based marketing is quickly becoming a fact of life in many organizations. A study by SiriusDecisions found that 71 percent of B2B marketers have implemented a program that includes ABM elements.

Read More

Account-based marketing — the future of B2B sales? ACCOUNT-BASED MARKETING — THE FUTURE OF B2B SALES?

blog article

Essentially, ABM is a highly targeted, strategic marketing campaign where the intended target market is a very small pool of people — sometimes even just one person — from a single large organisation. This is in stark contrast to the more-conventional “spray-and-pray” approac...

Read More

Lead Generation Landing Page Benchmarks and Top Content Tactics LEAD GENERATION LANDING PAGE BENCHMARKS AND TOP CONTENT TACTICS

blog article

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.

Read More

Account-Based Marketing Case Study: Support.com ACCOUNT-BASED MARKETING CASE STUDY: SUPPORT.COM

blog article

Adam Polaszewski is the Senior Director of Demand Generation and Marketing Operations at Support.com, the leading provider of cloud-based software and services for technology support. Adam shared Support.com’s journey from inbound marketing to account-based marketing (ABM) and the impact it&rs...

Read More

Top 10 Account-Based Marketing Moments from #RevSummit17 TOP 10 ACCOUNT-BASED MARKETING MOMENTS FROM #REVSUMMIT17

blog article

Terminus was proud to be a marquee sponsor at the inaugural Revenue Summit with #FlipMyFunnel and Sales Hacker. On March 7th and 8th, 2017, the industry’s brightest B2B marketing and sales professionals gathered at Pier 27 in San Francisco to share strategies they’re implementing to achi...

Read More

Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing WORKSHEET: HOW TO DEFINE AN IDEAL CUSTOMER PROFILE (ICP) FOR ACCOUNT-BASED MARKETING

blog article

Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully selected list of target accounts — in other words, exclusively from companies that are a great fit for your solution. Instead of waiting for leads to come to you, your sales a...

Read More

Featured Account-Based Marketing Tech Stack: BetterWorks FEATURED ACCOUNT-BASED MARKETING TECH STACK: BETTERWORKS

blog article

Masha Finkelstein is the demand generation lead at BetterWorks, and she’s an account-based marketing (ABM) expert. She has over ten years of B2B and B2C marketing experience and, in my opinion, represents the marketing profile of the future: deep understanding of digital, analytics, and martec...

Read More

6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses 6 PRACTICAL ACCOUNT-BASED MARKETING (ABM) STRATEGIES FOR SMALL BUSINESSES

blog article

The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. When you narrow down your focus to a small set of customers, the experience you can offer them can be highly personalized ...

Read More

Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle CUSTOMER MARKETING: THE MISSING PIECE OF THE ACCOUNT-BASED MARKETING PUZZLE

blog article

It’s tempting to assume that advertising dollars should only be spent on demand generation because B2B marketing has traditionally focused on filling the sales pipeline with as many leads as possible — but that’s simply not true.

Read More

7 Steps to Getting Started with Account-Based Marketing (ABM) 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING (ABM)

blog article

At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day — mostly press releases about new marketing technology and philosophical “Why ABM?” type blog posts. But then something happened toward the end of 2016: the alerts star...

Read More

What’s a Successful ABM Strategy Without Killer Content? WHAT’S A SUCCESSFUL ABM STRATEGY WITHOUT KILLER CONTENT?

blog article

The problem with many account-based marketing (ABM) strategies is a lack of variation in content to actually engage the right audience. Many marketers pigeonhole themselves into creating content for one sole purpose. Usually this purpose falls in one of two categories: top-of-funnel, awareness-gener...

Read More

A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies” A YEAR OF ABM – THE FIRST ANNIVERSARY OF “ACCOUNT-BASED MARKETING FOR DUMMIES”

blog article

One year ago today, Terminus Co-Founder and CMO, Sangram Vajre, published the first-ever book about account-based marketing (ABM). Our partners at Wiley publishing were a huge factor in making this book a success, as were the 50+ B2B marketing and sales thought leaders who were interviewed for the b...

Read More

10 Ways To Make The Most Of Lead-Gen Programs 10 WAYS TO MAKE THE MOST OF LEAD-GEN PROGRAMS

blog article

Partner success equals vendor success — it’s a win-win. But to get there, vendors and partners must understand that building a mutually beneficial channel program is a two-way street, one that requires allocating significant resources.

Read More

This Week in Content Marketing: A&E Creates Content Blueprint for Brands THIS WEEK IN CONTENT MARKETING: A&E CREATES CONTENT BLUEPRINT FOR BRANDS

blog article

In this episode, Robert and I discuss why A&E’s publisher-driven model may be perfect for enterprise brands. In other news, both Twitter and Medium have come out with monetization strategies involving paid content; only time will tell if either one will work. Our rants and raves include mi...

Read More

What Is the Difference Between Content and Content Marketing? WHAT IS THE DIFFERENCE BETWEEN CONTENT AND CONTENT MARKETING?

blog article

What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience.

Read More

Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist] FACT-CHECKING FOR CONTENT MARKETERS: HOW TO PROTECT CREDIBILITY IN THE ERA OF FAKE NEWS [CHECKLIST]

blog article

In all honesty, how well do you fact-check your content? Beyond proofreading for spelling and grammar errors, do you check the veracity of every claim in an article before publishing it?

Read More

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference THE CHALLENGES FACING TOMORROW’S MARKETER: 3 BIGGEST THEMES FROM INTELLIGENT CONTENT CONFERENCE

blog article

What a brain-tingling few days of sessions and hallway chats we had at last week’s Intelligent Content Conference, my sixth ICC in a row. More than 400 content professionals from 20 countries gathered for three days of nonstop conversation about the future that’s upon us.

Read More

Simplify Your Content Marketing Strategy with a One-Page Plan SIMPLIFY YOUR CONTENT MARKETING STRATEGY WITH A ONE-PAGE PLAN

blog article

As CMI research shows, marketers with a documented content marketing strategy are more effective than those who lack a written strategy. Yet, only 40% of B2C and 37% of B2B marketers have written down a plan.

Read More

This Week in Content Marketing: More Big Companies Investing in Original Content THIS WEEK IN CONTENT MARKETING: MORE BIG COMPANIES INVESTING IN ORIGINAL CONTENT

blog article

In this episode, Robert and I share some of the highlights from Intelligent Content Conference 2017. In particular, we touch on some important industry trends to keep an eye on, including big businesses (like Netflix and Arrow) that are increasing their investments in original content. Our rants and...

Read More

When Cross Sell and Up Sell Meets #ABM – video interview WHEN CROSS SELL AND UP SELL MEETS #ABM – VIDEO INTERVIEW

blog article

Yesterday I met with Christopher Engman, CEO of Vendemore. Christopher built his company 9 years ago and has delivered hundreds of enterprise deployments around the globe. In this history, he has formed a solid point of view around the value of Account Based Marketing to deliver success in cross sel...

Read More

Improve Your Facebook Ads with These 4 Tools IMPROVE YOUR FACEBOOK ADS WITH THESE 4 TOOLS

blog article

Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their Page numbers and sales. Would you like to improve your ad reach, but don’t know where to start? Check out these great tools, a...

Read More

Make Chatbot-Ready Videos for Account-Based Marketing MAKE CHATBOT-READY VIDEOS FOR ACCOUNT-BASED MARKETING

blog article

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea. Going forward, the underlying design of M...

Read More

13 ways to make your inbound marketing stand out 13 WAYS TO MAKE YOUR INBOUND MARKETING STAND OUT

blog article

Converting leads and contacts into customers continues to be the top marketing priority for many companies, according to HubSpot research. And organizations that focus on inbound – e.g. using content marketing, social media and SEO to attract customers -- (vs. outbound) marketing are more like...

Read More

Defining Account-Based Intelligence, with Falon Fatemi DEFINING ACCOUNT-BASED INTELLIGENCE, WITH FALON FATEMI

video

Account-based intelligence is a data layer that acts as a single source of truth for sales and marketing. Both groups use it to better understand their total addressable market, how to start reaching that market, and what tactics work best. Join Falon Fatemi, Founder and CEO, Node.io, as she shares ...

Read More

5 Things We Learned About How Brands Measure Content Marketing 5 THINGS WE LEARNED ABOUT HOW BRANDS MEASURE CONTENT MARKETING

blog article

Data is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand.

Read More

What is Business Video Content Marketing and How to Get Started WHAT IS BUSINESS VIDEO CONTENT MARKETING AND HOW TO GET STARTED

blog article

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, ...

Read More

Try These Low-Cost Ideas For Using Video In Your Content Marketing TRY THESE LOW-COST IDEAS FOR USING VIDEO IN YOUR CONTENT MARKETING

blog article

There are many ways you can use video for content marketing, and you’re really only limited by your imagination. If your budget is low, here are some inexpensive ideas to start implementing video into your existing marketing strategies:

Read More

6 Great Lead Nurturing Email Examples 6 GREAT LEAD NURTURING EMAIL EXAMPLES

blog article

Successfully building your client base isn’t just about delivering valuable content that has generated leads. The next, and one of the most important steps is nurturing your leads, you know, the ones that aren’t quite ready to convert yet. If you’re not sure what to do next, follow...

Read More

How to Orchestrate a Solid ABM Team [Gifographic] HOW TO ORCHESTRATE A SOLID ABM TEAM [GIFOGRAPHIC]

blog article

A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfec...

Read More

BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP APRIL 10 – APRIL 14 BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP APRIL 10 – APRIL 14

blog article

Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re diving into why longer content isn’t always better, how one company’s mistake can be a social media lesson for others, the latest data on the cont...

Read More

10 Startup Friendly Tools to Help Your Lead-Generation Efforts 10 STARTUP FRIENDLY TOOLS TO HELP YOUR LEAD-GENERATION EFFORTS

blog article

For startups, it can be hard to close a deal. Hell, it's hard enough even to get prospects to walk in the door. As the new kid on the block, your startup faces the challenge of not only having to educate people on what your product does but why they should give it a shot.

Read More

Push and Pull: Inbound Vs Outbound Marketing PUSH AND PULL: INBOUND VS OUTBOUND MARKETING

blog article

Reaching out to potential customers by providing relevant marketing content is among the most effective advertising and brand awareness strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy.

Read More

Top 7 Inbound Marketing Mistakes to Avoid TOP 7 INBOUND MARKETING MISTAKES TO AVOID

blog article

Even the strongest of marketers are susceptible to mistakes at times. And inbound marketing is no exception. Whether you have a great deal of experience or you are just getting started, we’ll share with you some of the most common mistakes that are often made with inbound marketing so that you...

Read More

4 Pillars of Inbound Marketing 4 PILLARS OF INBOUND MARKETING

blog article

What is Inbound Digital Marketing? Essentially, inbound digital marketing is a process of marketing that results in potential customers you have never engaged with before coming to you to learn more about your products and services.

Read More

2 Funnels Are Necessary for Content Marketing 2 FUNNELS ARE NECESSARY FOR CONTENT MARKETING

blog article

While this is an important goal to have in any content marketing strategy, we often focus too much on direct sales-related transactions to prove our content marketing return on investment.

Read More

Rogerwilco shortlisted for prestigious Digiday Content Marketing Awards ROGERWILCO SHORTLISTED FOR PRESTIGIOUS DIGIDAY CONTENT MARKETING AWARDS

blog article

Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platf...

Read More

9 Article Formats Every Content Marketing Professional Should Know 9 ARTICLE FORMATS EVERY CONTENT MARKETING PROFESSIONAL SHOULD KNOW

blog article

As a content marketing professional, your basic objective is figuring out how to quickly grab and hold the attention of your target audience. Each day your target audience is inundated with hundreds of messages and information, all vying for their attention.

Read More

New study finds a major gap in content marketing understanding as budgets soar NEW STUDY FINDS A MAJOR GAP IN CONTENT MARKETING UNDERSTANDING AS BUDGETS SOAR

blog article

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan. The findins come from The State of Content Marketing survey launched, exclusively to senior marketers earlier this year, by digital ma...

Read More

Four examples of brands using educational content marketing FOUR EXAMPLES OF BRANDS USING EDUCATIONAL CONTENT MARKETING

blog article

Interestingly, research has shown two thirds of consumers prefer content marketing that educates and informs them about a subject or product, meaning it could be even more effective than pure entertainment.

Read More

Agile Content Marketing: Building a Thought Leadership Machine AGILE CONTENT MARKETING: BUILDING A THOUGHT LEADERSHIP MACHINE

blog article

Raise your hand if your thought leadership strategy is still bootstrapped? You’re creating content, but throwing spaghetti at the wall. Leadership sign-offs are worse than the DMV wait. And if you have the joy of compliance review, you are contemplating if living in a van down by the river wou...

Read More

The 7 Worst Mistakes You Can Make in B2B Content Marketing THE 7 WORST MISTAKES YOU CAN MAKE IN B2B CONTENT MARKETING

blog article

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

Read More

No Size Too Small: ABM for SMBs NO SIZE TOO SMALL: ABM FOR SMBS

blog article

As a small-to-midsize business owner or marketer, you've likely faced the dilemma of not having the same tools as the bigger guys. You may think that they're playing an entirely different ballgame, but that's not necessarily true. They might have more employees, resources, and tools at t...

Read More

Why Effective Content Marketing Beats Paid Search For Lead Generation WHY EFFECTIVE CONTENT MARKETING BEATS PAID SEARCH FOR LEAD GENERATION

blog article

Effective content marketing. It’s what we’re all striving for as marketers. To be able to produce high-quality leads for our sales teams via search engine optimisation instead of spending our hard-earned marketing budgets on search engine marketing.

Read More

Why do companies invest in content marketing strategies [Infographic] WHY DO COMPANIES INVEST IN CONTENT MARKETING STRATEGIES [INFOGRAPHIC]

infographic

hy do companies invest in content marketing strategies? This is a question that CopyPress wanted to answer in its annual State of Content Marketing survey. CopyPress interviewed more than 300 agencies, in-house marketers, and freelance creatives to learn why people are invested in this field and how...

Read More

5 Steps to Start Your Account-Based Marketing Program Now 5 STEPS TO START YOUR ACCOUNT-BASED MARKETING PROGRAM NOW

video

Whether you have an existing account-based marketing program or are just getting started, here's 5 steps to get you off on the right track.

Read More

3 Facebook Content Marketing Tips for B2B Firms 3 FACEBOOK CONTENT MARKETING TIPS FOR B2B FIRMS

blog article

Content marketing is an arms race. The competition for attention on Facebook is intense, and seems to grow more heated every day. Just because somebody is following your brand on the site doesn't mean they'll automatically engage with your content.

Read More

8 content marketing mistakes that are costing you time, money and potential clients 8 CONTENT MARKETING MISTAKES THAT ARE COSTING YOU TIME, MONEY AND POTENTIAL CLIENTS

blog article

The latest annual report by the Content Marketing Institute shows that content marketing does not come without setbacks. Australian marketers that were surveyed identified time and budgeting as two of the key reasons for a stagnancy in their organisation’s content marketing success.

Read More

Yahoo Expands Content Marketing Offerings in India with Yahoo Storytellers YAHOO EXPANDS CONTENT MARKETING OFFERINGS IN INDIA WITH YAHOO STORYTELLERS

blog article

Yahoo India announced today the launch of Yahoo Storytellers, a content marketing solution for brands and agencies that leverage Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now marketers in India can leverage Yahoo Storytellers to successfully deve...

Read More

CONTENT MARKETING HAS LEFT OUTBOUND EFFORTS IN THE DUST CONTENT MARKETING HAS LEFT OUTBOUND EFFORTS IN THE DUST

blog article

The internet has not only transformed how we communicate, but it’s also changed the face of marketing – or, more precisely, consumer expectations regarding marketing. While outbound marketing was likely once your bread and butter, inbound marketing has become the basis of most modern lea...

Read More

BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 3 – APRIL 7 BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 3 – APRIL 7

blog article

Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re exploring stories about helpful tools for social media marketers, overcoming writer’s block, the state of mobile marketing and much more.

Read More

Visitor Identification for B2B Website Lead Generation: What You Need to Know VISITOR IDENTIFICATION FOR B2B WEBSITE LEAD GENERATION: WHAT YOU NEED TO KNOW

blog article

There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.

Read More

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data ARE YOU WASTING YOUR MARKETING DOLLARS? STRATEGIES TO PERSONALIZE CUSTOMER TOUCHPOINTS WITH BETTER DATA

blog article

Data gathered through your online web and registration forms provide valuable information into customers and prospects that are actively showing interest and engaging with your business. By capturing this data and integrating it into a lead nurturing system or other type of outreach program, busines...

Read More

Inbound and Outbound: The Zen of Balanced Marketing INBOUND AND OUTBOUND: THE ZEN OF BALANCED MARKETING

blog article

In recent years you’ve undoubtedly heard a lot about “inbound” marketing ‒ promotional activities designed to attract a prospect to your destination, offer, or experience. Over the last decade, marketers have enthusiastically embraced inbound marketing practices and reaped its bene...

Read More

Automate Your Ecommerce Sales Using Consumer Psychology AUTOMATE YOUR ECOMMERCE SALES USING CONSUMER PSYCHOLOGY

blog article

This automation builds loyalty and primes them for additional sales in the future. We want to give them a false sense of security with a nurturing campaign. This makes them feel less pressured to buy and provides value before the sales begin.

Read More

How to Meet Your Content Marketing Goals HOW TO MEET YOUR CONTENT MARKETING GOALS

blog article

Over the last few posts, we’ve covered the importance of strategic execution in content marketing, how to define a goal for your content, and the value of understanding your key performance indicators to know if you’re making progress on that goal.

Read More

How Much Should You Invest in Content Marketing? HOW MUCH SHOULD YOU INVEST IN CONTENT MARKETING?

blog article

Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you’ll still be paying for the strategy y...

Read More

Optimizing Your Demand Generation Strategy with New Content Research OPTIMIZING YOUR DEMAND GENERATION STRATEGY WITH NEW CONTENT RESEARCH

blog article

Show of hands, what marketers made tactical changes to their demand generation strategy this year based upon external survey reports? Better yet, what marketers carried forward with the same strategy from last year?

Read More

B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach B2B LEAD GENERATION REQUIRES A MULTI-CHANNEL DIGITAL MARKETING APPROACH

blog article

In this report, we were specifically looking to understand the perspective of B2B marketers who are focused on a lengthy sales cycle, involving numerous purchase influencers.

Read More

Every Lead Generation Campaign Must Have These 5 Things EVERY LEAD GENERATION CAMPAIGN MUST HAVE THESE 5 THINGS

blog article

Each company may take a different approach to lead generation, but they all have the same goal in mind. No matter what path they take to get there, bringing in leads is what these companies hope to achieve once they reach the end of that path. In order to do that, companies need to find unique ways ...

Read More

Special Report: How to turn Facebook into a lead generation machine SPECIAL REPORT: HOW TO TURN FACEBOOK INTO A LEAD GENERATION MACHINE

blog article

Featuring 16-plus marketing testimonials for harnessing the social media giant, real estate agents’ biggest mistakes and advice from the experts

Read More

What’s the Secret to Successful Lead Generation? WHAT’S THE SECRET TO SUCCESSFUL LEAD GENERATION?

blog article

I’ve always said real estate has its seasons. At the beginning of the year, many agents are feeling motivated—they’ve set their goals, their energy is high and they’re ready to make it a great year. That’s why the first quarter of the year is the best time to generate t...

Read More

Fueling your Field Marketing Plan with an ABM Strategy FUELING YOUR FIELD MARKETING PLAN WITH AN ABM STRATEGY

blog article

As a field marketer how often do you get forwarded a steady stream of event requests from your sales team and the rest of the organization? Are you continually pinged to research an event that will surely be the silver bullet to marketing success? Typically the reasons they want you to sponsor go so...

Read More

7 WAYS TO TURN ABM INTO A REVENUE DRIVER 7 WAYS TO TURN ABM INTO A REVENUE DRIVER

blog article

Your marketing KPIs are tied to your programs’ ability to drive or influence growth—fail to deliver a measurable uptick in marketing influenced revenue, and you may not be the CMO very long.

Read More

How to Use ABM for Customer Acquisition HOW TO USE ABM FOR CUSTOMER ACQUISITION

blog article

ABM is generally applied to a B2B organization's most strategic accounts.  This is partly because those accounts usually lend themselves best to ABM, partly because those accounts generally have the highest ROI, and partly because of the relatively large amount of resources necessary to sus...

Read More

Demandbase Launches Partner Program to Grow ABM Adoption DEMANDBASE LAUNCHES PARTNER PROGRAM TO GROW ABM ADOPTION

blog article

At a time when things are heating up for Account-Based Marketing (ABM) due to its high ROI, Demandbase – the leader in ABM launched a Partner Program to provide education and sales support to partners so that their clients can implement ABM strategies and solutions effectively.

Read More

Woo Your Leads With These Nurture Marketing Best Practices WOO YOUR LEADS WITH THESE NURTURE MARKETING BEST PRACTICES

blog article

Back in the day marketing was about pushing information from seller to buyer. Then, the Internet came and people could “pull” their own information. Now we engage in ongoing dialog and integrate online and offline experiences. This evolutionary change has required marketers to adjust our...

Read More

What is Demand Generation and Why is it so Important? WHAT IS DEMAND GENERATION AND WHY IS IT SO IMPORTANT?

blog article

You’ve heard the buzzwords “Demand Generation” a thousand times. But that doesn’t mean you have a clear handle on what it is, or why you should care about it. Given this, I thought it would be useful for business2community readers to explain what “Demand Generation&rdqu...

Read More

Outsourcing Lead Generation – A Business Evaluation Guide OUTSOURCING LEAD GENERATION – A BUSINESS EVALUATION GUIDE

blog article

Lead generation is one of the most important undertakings for a company or marketing team. Qualified leads are the foundation of a healthy sales pipeline and a strong business. However, attracting the right leads for your business, that efficiently convert into paying customers, is much more complic...

Read More

5 Content Marketing Trends You Need To Know About This Year 5 CONTENT MARKETING TRENDS YOU NEED TO KNOW ABOUT THIS YEAR

blog article

Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to k...

Read More

Content Marketing: Building + Executing Your Strategy CONTENT MARKETING: BUILDING + EXECUTING YOUR STRATEGY

blog article

Content marketing is not a mere trend or buzzword in the marketing world. It’s an effective strategy for building unique, informative pieces that help to educate and nurture potential clients, while also engaging and retaining existing customers. Building and executing an effective, sustainabl...

Read More

When and Why to Be Choosy About Content Marketing Clients WHEN AND WHY TO BE CHOOSY ABOUT CONTENT MARKETING CLIENTS

blog article

It’s been a while since I wrote a blog post for writers — ever since I realized that it makes a lot more business sense to write for people who buy what I do rather than for people who do what I do. Every now and then, though, I feel the need to play my grande dame card…so here go...

Read More

Expert Interview Series: Gal Shweiki of Shweiki Media About Sales Prospecting, Lead Nurturing, and Marketing in the Print Media Industry EXPERT INTERVIEW SERIES: GAL SHWEIKI OF SHWEIKI MEDIA ABOUT SALES PROSPECTING, LEAD NURTURING, AND MARKETING IN THE PRINT MEDIA INDUSTRY

blog article

Gal Shweiki is the President and CEO of Shweiki Media Inc., a printer specializing in high-quality glossy publications. We had a chance to speak with Gal about the print media business in a digital world, and learned a few tips on how to obtain and nurture sales leads.

Read More

6 Ways You Can Repurpose Case Studies To Generate More Leads 6 WAYS YOU CAN REPURPOSE CASE STUDIES TO GENERATE MORE LEADS

blog article

You’ve created a case study that brilliantly shows how your product or service helped solve a problem that your client was having. Instead of letting it sit on your website why not take that case study and repurpose it in to other content pieces. According to Demand Gen’s 2016 Content Pr...

Read More

Not Just Lead Generation: Real Estate Portals Getting Smarter Using N=1 Level Personalization NOT JUST LEAD GENERATION: REAL ESTATE PORTALS GETTING SMARTER USING N=1 LEVEL PERSONALIZATION

blog article

Personalisation is defined as the act of providing tailored products or services to specific individuals or, to groups or segments of individuals. In today’s world where technology has empowered platforms with big scale data processing, advanced machine learning algorithms, and capabilities to...

Read More

Is Your Account-Based Marketing Program Putting the Cart Before the Horse? IS YOUR ACCOUNT-BASED MARKETING PROGRAM PUTTING THE CART BEFORE THE HORSE?

blog article

Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts.

Read More

2017 Marketing Tips Lead Nurturing Combines With Online Marketing to Improve Results 2017 MARKETING TIPS LEAD NURTURING COMBINES WITH ONLINE MARKETING TO IMPROVE RESULTS

video

If you're like most marketers, always looking for ways to improve the value of your segment audience results hubspot then combines these personas with prospects lifecycle stage, 2017 concentric marketing 31 dec 2013 once you've accepted that lead nurturing is essential a after you get know c...

Read More

6 Content Marketing Strategies Every Small Business Should Steal 6 CONTENT MARKETING STRATEGIES EVERY SMALL BUSINESS SHOULD STEAL

blog article

Got big dreams but a small budget? You’re not alone. Most small companies are in the same fix. But this doesn’t have to be a deal killer – it just means you need to be smart. You need to think differently than your larger competitors.

Read More

The 3 R’s of Content Marketing THE 3 R’S OF CONTENT MARKETING

blog article

As a kid, the three R’s (Reduce, Reuse and Recycle) were grilled into my brain. This ensured that I would not pollute the earth with more garbage. That lesson also applies to content marketing. By Using the R’s of content marketing: Reuse, Refresh, and Reimagine, you can reduce marketing...

Read More

How to Boost B2B Lead Generation with Content Marketing HOW TO BOOST B2B LEAD GENERATION WITH CONTENT MARKETING

blog article

In the 2016 report from the Content Marketing Institute (CMI), 62% of B2B marketers said that their organization’s content marketing efforts are more successful compared to a year ago. This is an indication that content marketing is more than just an industry buzzword, but an important busines...

Read More

2016 Prognostications: Christopher Engman of @Vendemore talks about #ABM insights 2016 PROGNOSTICATIONS: CHRISTOPHER ENGMAN OF @VENDEMORE TALKS ABOUT #ABM INSIGHTS

blog article

Once again I caught up with Christopher Engman from Vendemore. This time we discussed his thoughts about the new year and new trends for Account Based Marketing. Always in front of enterprise scale sales and marketing strategies, Christopher believes that the B2B insights derived through a solid ABM...

Read More

2016 Prognostications: @JonMiller says this is the year for high-performance ABM 2016 PROGNOSTICATIONS: @JONMILLER SAYS THIS IS THE YEAR FOR HIGH-PERFORMANCE ABM

blog article

Quoting a joke from Joe Chernov ( @jchernov ), Jon describes this as the year that marketers shift from talking about ABM to actually deploying it – no spoiler alert, watch the video! Jon also comments on the research and approach defined by the Account Based Marketing Consortium. The ABM Capa...

Read More

2016 Prognostications: Kevin Cunningham identifies the need for tighter ABM integration across capabilities 2016 PROGNOSTICATIONS: KEVIN CUNNINGHAM IDENTIFIES THE NEED FOR TIGHTER ABM INTEGRATION ACROSS CAPABILITIES

blog article

I caught up with Kevin yesterday and had a chance to discuss what he sees on the horizon for 2016. He’s hearing a lot from his clients about how seamless connections between the elements of the ABM Capabilities Framework empowers marketers to scale and better control high-performing ABM progra...

Read More

ABM Metrics That Matter: The ICARE philosophy – video interview with Jon Miller ABM METRICS THAT MATTER: THE ICARE PHILOSOPHY – VIDEO INTERVIEW WITH JON MILLER

blog article

Jon Miller is focused on helping ABM practitioners drive successful metrics to their programs. An absolutely critical component of high-performance ABM.

Read More

Predictive Analytics and ABM – a video interview PREDICTIVE ANALYTICS AND ABM – A VIDEO INTERVIEW

blog article

Kevin Cunningham, CEO at MRP, has more than a decade of deployment experience in the Account Based Marketing space. About a year ago they acquired Prelytix, a player in the Predictive Analytics space. When I caught up with him last week via Skype we had a chance to discuss this intersection between ...

Read More

Content, the fuel for #ABM – video interview CONTENT, THE FUEL FOR #ABM – VIDEO INTERVIEW

blog article

In our recent research we found that 90% of high performing ABM programs create content that is versioned to achieve specific ABM objectives. Check out this short video to hear first hand from one of the worlds renowned experts in ABM content, Johan Sundstrand. As CEO of Freya News, his team enables...

Read More

B2B Buying Groups – how #ABM can affect decisions B2B BUYING GROUPS – HOW #ABM CAN AFFECT DECISIONS

blog article

In a recent LinkedIn Pulse article, "2 Key Trends Make Account Based Marketing necessary today", I  expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adap...

Read More

Crowdsourced Insights Are Here to Kill the Data Dinosaur CROWDSOURCED INSIGHTS ARE HERE TO KILL THE DATA DINOSAUR

blog article

These slow and lumbering companies — which are typically household names — often don’t realize their tactics are from another era. This lack of awareness curbs any inclination they have to evolve and foster brand loyalty.

Read More

Can You Prove and Quantify the Value of “Right Time” Marketing? CAN YOU PROVE AND QUANTIFY THE VALUE OF “RIGHT TIME” MARKETING?

blog article

Reaching prospects at the “Right Time” is one of the most overused and least substantiated claims made by marketing service providers. When they hear “right time,” most tech marketers tune it out like most meaningless marketing phrases.

Read More

ABM – How to Do Something that Works ABM – HOW TO DO SOMETHING THAT WORKS

blog article

ABM has a lot of promise, but expectations are getting high. Sales VPs imagine it’s about Marketing focusing on top accounts with extravagant, granular efforts. Marketing Directors strive to put programs in place, recognizing quickly that many approaches are very hard to scale.  And of co...

Read More

Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe DATA-CENTRIC MARKETING STORIES IN EMEA – INSIGHT FROM PRIORITY ENGINE USER GROUP IN EUROPE

blog article

Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their insight, so we wanted to share some of what we learned.

Read More

Power Niche Marketing: A Great Example Of A Power Niche POWER NICHE MARKETING: A GREAT EXAMPLE OF A POWER NICHE

blog article

You think you have problems being a lawyer or a law firm?  But consider how truly awful it must be to be a plain old bank?  It is one of the most boring businesses there is. And worse yet, the government has regulated all of the innovation out of this industry, and for a good reason. Basic...

Read More

9 Ways Content Marketing Benefits Your Business 9 WAYS CONTENT MARKETING BENEFITS YOUR BUSINESS

blog article

I’m often asked how content marketing benefits a business – especially a startup or small business. It’s a fair question, and the answer is… it depends.

Read More

5 Reasons ABM is Key to B2B Success 5 REASONS ABM IS KEY TO B2B SUCCESS

blog article

Since it was codified in 2004, ABM has grown into a practice that combines several sales and marketing techniques to create a theory revolving around the collective decision-making process characteristic of B2B buyers. This practice allows companies to focus on funneling strong lead generation, lead...

Read More

12 Ways to Boost Your Website’s Lead Generation Performance 12 WAYS TO BOOST YOUR WEBSITE’S LEAD GENERATION PERFORMANCE

blog article

If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all a...

Read More

How to Brew a Bold Blend of ABM and Inbound HOW TO BREW A BOLD BLEND OF ABM AND INBOUND

blog article

Account-based Marketing (ABM) is the hottest trend in B2B, but rest assured, this isn’t just another over-hyped acronym. According to SiriusDecisions, more than 70% of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs.

Read More

Full Circle Insights Unveils New Automated Lead-To-Account Matching Technology Solution FULL CIRCLE INSIGHTS UNVEILS NEW AUTOMATED LEAD-TO-ACCOUNT MATCHING TECHNOLOGY SOLUTION

blog article

NEW TECHNOLOGY SOLUTION, BUILT NATIVELY ON SALESFORCE APP CLOUD, EXTENDS FULL CIRCLE INSIGHTS’ OFFERINGS THAT MEASURE AND ENHANCE SALES AND MARKETING ABM PERFORMANCE.

Read More

4 Tips For Launching A Successful ABM Campaign 4 TIPS FOR LAUNCHING A SUCCESSFUL ABM CAMPAIGN

blog article

When executed properly, account-based marketing (ABM) is more than just a popular buzzword for sales and marketing. When executed in conjunction with sale initiatives, it can provide a significant boost to the campaign’s KPIs.

Read More

#AccountBasedMarketing from the “C” suite #ACCOUNTBASEDMARKETING FROM THE “C” SUITE

blog article

Applying the path to "High-Performance ABM" that we defined in December, top execs from the top ABM platforms will be sharing case study where their team amp'd up a clients' program.

Read More

#ABM Consortium teams up with 100 B2B Marketing Execs, @CostanoaVC, @SalesforceVC, @GetZenIQ #ABM CONSORTIUM TEAMS UP WITH 100 B2B MARKETING EXECS, @COSTANOAVC, @SALESFORCEVC, @GETZENIQ

blog article

Thursday night was a blast! We had an incredible series of content coming from great companies, primary research and an All-Star panel… all focused on ABM. Instigated by two top Venture Capital firms, Costanoa Venture Capital and Salesforce Ventures, we explored cutting edge aspects of ABM an...

Read More

Account-Based Marketing Benchmark Program ACCOUNT-BASED MARKETING BENCHMARK PROGRAM

blog article

Have you ever wondered how your ABM program stacks up to others? Not a question any longer. Answer 8 questions and you will receive: Your own ABM grade, relative to more than 500 ABM programs from around the globe

Read More

Most Account-Based Marketing Programs Will Never Achieve Pipeline “Velocity” MOST ACCOUNT-BASED MARKETING PROGRAMS WILL NEVER ACHIEVE PIPELINE “VELOCITY”

blog article

This is a really critical point. Most self-identified ABM programs aren't actually doing ABM at all. Our recent ABM research, covering 500 programs from around the globe, identified that approximately 70% of programs are not doing the necessary planning to achieve the promised objectives of ABM ...

Read More

Chances are, you’re actually doing List-Based Marketing CHANCES ARE, YOU’RE ACTUALLY DOING LIST-BASED MARKETING

blog article

This isn't a trivial exercise in semantics or a small slice of the market. The ABM Consortium research from last December points to this being about 70% of all self-described ABM programs.

Read More

Pokemon and a story of ABM revenue velocity POKEMON AND A STORY OF ABM REVENUE VELOCITY

blog article

Today I published a Pulse article, "When is ABM revenue velocity rarer than Mew, Moltres or Ditto?", that oddly enough draws a distinction between the rage surrounding Pokemon Go and Account-Based Marketing. My kids had me load the Pokemon Go app a few days after it released. Since then, I...

Read More

David Raab Account Based Marketing Interview DAVID RAAB ACCOUNT BASED MARKETING INTERVIEW

blog article

As one would expect, this isn’t the typical fluff. David goes super deep and covered 40 vendors in a 140 page report. This will become the go to guide for those shopping the category. The cost is $495 but the value is far more than that.

Read More

Account Based Marketing, a look around the corner ACCOUNT BASED MARKETING, A LOOK AROUND THE CORNER

blog article

As we say goodbye to Summer 2016 and look forward to Fall and an amazing 2017, key questions start to come to mind... what will 2017 hold, how can I find out? As usual, we've got great answers. No BS, no amateur opinions, we've curated the top C-Level execs to share their top prognostication...

Read More

How to Use ABM to Turn Leads into Customers HOW TO USE ABM TO TURN LEADS INTO CUSTOMERS

blog article

Business-to-business (B2B) companies are increasingly adopting new methods to achieve revenue goals, and account based marketing (ABM) is at the center of this transformation. ABM merges strategic insights with advanced technology to provide the required results, meaning that marketing teams can use...

Read More

5 Powerful Lessons Content Marketers Can Learn from Journalism 5 POWERFUL LESSONS CONTENT MARKETERS CAN LEARN FROM JOURNALISM

blog article

Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B marketers plan to produce more content in the coming months. They too understand that creating valuable content for their target audience is a surefire way to beef up results and revenue. Con...

Read More