RESOURCES


   
5 Reasons Why Account-Based Marketing is Here to Stay 5 REASONS WHY ACCOUNT-BASED MARKETING IS HERE TO STAY

blog article

Jan 04, 2017

For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice.Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified ...

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5 Demand Gen Resolutions to Make 2017 Your Best Year Yet 5 DEMAND GEN RESOLUTIONS TO MAKE 2017 YOUR BEST YEAR YET

blog article

Dec 29, 2016

As the clock ticks towards the New Year, countless holiday and year-end demand generation campaigns wind down. Maybe last year went well and you converted lots of prospects to clients. Or maybe it didn’t go that well and management is asking you where their marketing dollars are going.Either w...

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7 Account-Based Marketing Strategies Every Marketer Must Master 7 ACCOUNT-BASED MARKETING STRATEGIES EVERY MARKETER MUST MASTER

blog article

Dec 29, 2016

Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.The number one concern I hear from B2B marketers considering an account-based marketing program is that it will be too difficult to implement. Will they have to restructure their team? Revamp ...

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Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017 CONSOLIDATION, CONVERGENCE AND THE COLLECTIVE: THREE CS WILL DRIVE B2B MARKETING IN 2017

blog article

Dec 28, 2016

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 2017 will be about three Cs: Consolidation, Convergen...

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Here’s Why ABM is the New Outbound (and Why it Matters) HERE’S WHY ABM IS THE NEW OUTBOUND (AND WHY IT MATTERS)

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

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The Top Account Based Marketing, Sales and Everything Blog Posts of 2016 THE TOP ACCOUNT BASED MARKETING, SALES AND EVERYTHING BLOG POSTS OF 2016

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

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Re:Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017 RE:INBOUND MARKETING’S SECOND ACT: 4 THINGS EVERY INBOUND MARKETER SHOULD DO IN 2017

blog article

Dec 21, 2016

If you find some great content, it's worth sharing! Having read Brian Halligans inspirational blog on things inbound marketers should be considering in 2017, I wanted to share it in its entirety, adding some of my own thoughts.I was particually struck by Brian's thoughts on supply and demand...

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Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 DIRECT MAIL, ABM, INTERACTIVITY & MORE: THE TOP TRENDING ARTICLES FROM 2016

blog article

Dec 21, 2016

December 21, 2016Written by Brian AndersonPublished in Industry Insights Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct mail was one result. ABM ad...

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4 Account Based Marketing Content Hacks To Personalize the Buying Experience 4 ACCOUNT BASED MARKETING CONTENT HACKS TO PERSONALIZE THE BUYING EXPERIENCE

blog article

Dec 20, 2016

B2B has existed for ages – it’s a space that constantly evolves by the influence of people and technology. When we look back, we can see certain patterns emerge. Every few years, we see a new tide that lifts all boats in the B2B market. When taken advantage of, organizations can ride the...

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LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS

blog article

Dec 20, 2016

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.In fact, lead gen is such a key priority that it wa...

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“Unleash Possible” with Account-Based Marketing “UNLEASH POSSIBLE” WITH ACCOUNT-BASED MARKETING

blog article

Dec 16, 2016

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone doesn’t just tell you what to do; she shows you how to do it and how to partner with sales to get the right results.In the chapter “Account Based Marketing (It’s Not ...

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5 Terminus Customers Recognized for Account-Based Marketing Excellence at ABMies 5 TERMINUS CUSTOMERS RECOGNIZED FOR ACCOUNT-BASED MARKETING EXCELLENCE AT ABMIES

blog article

Dec 15, 2016

More and more B2B marketers are realizing the impact account-based marketing can have on their organization, and as a result, many are shifting their focus to ABM strategies. To put the spotlight on these account-based marketing leaders and innovators, #FlipMyFunnel hosted the inaugural ABMies award...

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How to Measure Account-Based Marketing Success with Terminus HOW TO MEASURE ACCOUNT-BASED MARKETING SUCCESS WITH TERMINUS

blog article

Dec 15, 2016

In order to measure success with Terminus, B2B marketers must take a different approach than they do with other forms of digital advertising. Instead of focusing on traditional lead-based metrics such as net new leads and form fills, success with Terminus is defined by taking an account-based market...

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4 Traits of Future-Proof Lead Generation Content 4 TRAITS OF FUTURE-PROOF LEAD GENERATION CONTENT

blog article

Dec 13, 2016

There’s a definite standard in today’s lead generation content. Campaigns promote a web-hosted pdf. It’s typically a white paper about six to eight pages in length, or maybe a slightly longer ebook. The documents are well-written and informative, but also somewhat plain. They&rsquo...

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How to Prepare Your CRM for Account-Based Marketing HOW TO PREPARE YOUR CRM FOR ACCOUNT-BASED MARKETING

blog article

Dec 13, 2016

As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years.Not that long ago we were being told it was all about “Big Data.” Just lots and lots of Big Data. The more the merrier. It’s an approach every savvy marketer...

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Account Based Everything + Prescriptive Insights: A Match Made in Sales Heaven ACCOUNT BASED EVERYTHING + PRESCRIPTIVE INSIGHTS: A MATCH MADE IN SALES HEAVEN

blog article

Dec 12, 2016

If you’re in sales or marketing, chances are you’ve at least heard the term “account based.” In fact, with 86% of sales and marketing professionals claiming to utilize targeted account strategies, you may even be using account based selling or marketing on a regular basis. No...

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Why ABM Is An Irreversible Change For B2B Marketers WHY ABM IS AN IRREVERSIBLE CHANGE FOR B2B MARKETERS

blog article

Dec 07, 2016

I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every MarTech vendor is now spinning a story around ABM.Wha...

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How to Ditch the “Hype” and Achieve ABM Success in 2017 HOW TO DITCH THE “HYPE” AND ACHIEVE ABM SUCCESS IN 2017

blog article

Dec 05, 2016

Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016.And as anyone familiar with the Gartner Hype Cycle knows, that means 2017 will likely be the year in which (at least some) marketers hit the “Trough of Disil...

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Why both Inbound Marketing and Account Based Marketing require close sales and marketing alignment to be successful. WHY BOTH INBOUND MARKETING AND ACCOUNT BASED MARKETING REQUIRE CLOSE SALES AND MARKETING ALIGNMENT TO BE SUCCESSFUL.

blog article

Dec 03, 2016

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques.Once engaged, through educational and thought leadership content, a key part of the ...

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5 Lead Nurturing Mistakes to Avoid 5 LEAD NURTURING MISTAKES TO AVOID

blog article

Dec 01, 2016

Lead Nurturing is a fundamental must-have for successful inbound marketing. Statistics show that only 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)In the sales and marketing world, there are few issues that get more attention than at what poi...

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Understanding Account-Based Marketing for B2B Industry UNDERSTANDING ACCOUNT-BASED MARKETING FOR B2B INDUSTRY

blog article

Nov 29, 2016

As a B2B marketer, you would be aware of Account-Based Marketing and if not implemented already, chances are that you have unknowingly imbibed it into your business.From what the experts have to say, “Account-Based Marketing (ABM) is a strategy that targets high-value accounts than targeting l...

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Data is Key to Your ABM Campaign – But Not Just Any Data… DATA IS KEY TO YOUR ABM CAMPAIGN – BUT NOT JUST ANY DATA…

blog article

Nov 28, 2016

Running an ABM campaign is more straightforward than you might think. But if there’s one thing to bear in mind while pursuing account-based marketing, it’s that guesswork simply won’t work.That may be stating the obvious, but if your company doesn’t have an accurate, detailed...

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5 Lead Generation Initiatives for 2017 5 LEAD GENERATION INITIATIVES FOR 2017

blog article

Nov 23, 2016

Quality over quantity’ – cliché, yes; but it’s solid advice. According to LinkedIn’s Technology Marketing Group, 59% of professionals confirmed that generating high-quality leads was their top priority for 2016 and moving forward. A large number of ‘leads’ ...

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What A Real ABM Campaign Looks Like WHAT A REAL ABM CAMPAIGN LOOKS LIKE

blog article

Nov 21, 2016

We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays ...

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How Account-Based Marketing Can Help You Stop ‘Churning’ Leads HOW ACCOUNT-BASED MARKETING CAN HELP YOU STOP ‘CHURNING’ LEADS

blog article

Nov 18, 2016

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in this post: retention.Successfully pulling leads throu...

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Step-by-Step Guide to Aligning Content Marketing and ABM Strategies STEP-BY-STEP GUIDE TO ALIGNING CONTENT MARKETING AND ABM STRATEGIES

blog article

Nov 18, 2016

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sale...

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3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU 3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU

blog article

Nov 17, 2016

So here goes a stat that none of was in B2B sales and marketing want to fathom On average, less than 5 percent of your leads will become customers according to Convince and Convert.It’s a tough pill to swallow for marketers and salespeople alike, as it represents the interplay between the two ...

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Account-Based Marketing and Predictive – Hot or Not? ACCOUNT-BASED MARKETING AND PREDICTIVE – HOT OR NOT?

blog article

Nov 16, 2016

I constantly hear about Account-Based Marketing and Predictive being the hottest two things on the B2B marketing block. One visual that appears in 99% of analyst and webinar presentations is a Google trends graph of ABM and predictive search interest over time:abm-predictive-google-trends Support fo...

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‘Human Data’: The Key to Effective Lead Generation ‘HUMAN DATA’: THE KEY TO EFFECTIVE LEAD GENERATION

blog article

Nov 15, 2016

Imagine the following conversation between a sales or marketing rep from your company, and a potential buyer:“Hi there ____. This is some guy whose name you instantly forgot, from a company you’ve never heard of before.”“Hi…”“You’re the  Director...

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Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION

blog article

Nov 14, 2016

Account Based Marketing strategies are all the hype these days, but many marketers are struggling with how to get started. With so many people talking about implementing ABM with so many different strategies, who can blame marketers for not knowing where to start?We teamed up with our friends at Eng...

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How Account-Based Marketing Works HOW ACCOUNT-BASED MARKETING WORKS

blog article

Nov 11, 2016

Account-Based Marketing (ABM) is a hot topic right now. But what is it and how can it be used to optimise B2B companies’ sales results?Is Account-Based Marketing for everyone?Every now and then a trend comes that influences and affects more than you think. Is ABM such a trend? I think so, and ...

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[REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS [REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS

blog article

Nov 10, 2016

Okay, we are approaching 2017 and if there is one clear takeaway that has dominated conferences and conversations this year it’s Account-Based Marketing (ABM). It’s everywhere. It’s hot, but not so hot that it’s a fad. It’s here to stay. So if you haven’t started ...

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6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match 6 REASONS ACCOUNT-BASED MARKETING AND ARTIFICIAL INTELLIGENCE ARE THE PERFECT MATCH

blog article

Nov 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past several months.But beyond the insatiable, irrational love B2B marketers have for catchphrases, there are some very good reasons w...

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TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT

blog article

Nov 07, 2016

Inboxes are jam packed with prospecting and marketing emails. Social media is crowded with all kinds of messaging, from your competitor’s content to news of Lindsay Lohan’s new accent. It is hard to break through the noise.Account-Based Marketing presents a solution to this over-crowding...

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How to Target ‘Named Accounts’ for Account-Based Marketing HOW TO TARGET ‘NAMED ACCOUNTS’ FOR ACCOUNT-BASED MARKETING

blog article

Nov 06, 2016

One of the key tenets of account-based marketing (ABM) is the importance of identifying and pursuing “named accounts.” You’ve probably heard this term before, and perhaps you already use them for your lead generation. But like so many marketing buzzwords, the phrase “named ac...

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4 Traits of a Top-Notch Demand Gen Campaign 4 TRAITS OF A TOP-NOTCH DEMAND GEN CAMPAIGN

blog article

Nov 03, 2016

Marketers are walking a razor’s edge when it comes to demand generation. For any given campaign, success requires effective execution on several fronts, while failure is only a key mistake away. It explains why demand gen is an area where many companies struggle. In fact, according to a study ...

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Read All about It with Salesforce Report Subscriptions READ ALL ABOUT IT WITH SALESFORCE REPORT SUBSCRIPTIONS

blog article

Nov 03, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM.So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting ar...

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BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM

blog article

Nov 01, 2016

That’s a wrap! EverString wrapped up its first ever Boss Marketer Bootcamp virtual event with great success! We designed this virtual event for the marketers out there who love their thought leadership, but really need a deep dive into actionable how-to lessons from the industry’s top ma...

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How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement HOW TO PREPARE B2B MARKETING AND SALES FOR ABM: DATA, CONTENT, AND ENGAGEMENT

blog article

Nov 01, 2016

Account-based marketing is a strategic approach that focuses B2B marketing and sales efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision makers, influencers, and champions within each comp...

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How to Customize Your Content for Account-Based Marketing HOW TO CUSTOMIZE YOUR CONTENT FOR ACCOUNT-BASED MARKETING

blog article

Oct 27, 2016

There was a time when content marketing seemed like the best inbound marketing tactic around. When it first came on the scene, it was the ultimate in meeting your prospects with the right message at the right time. But now that everybody’s doing it, gone are the days when you could own a parti...

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Make Lead Generation Quicker And More Efficient With This Simple Tool MAKE LEAD GENERATION QUICKER AND MORE EFFICIENT WITH THIS SIMPLE TOOL

blog article

Oct 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs.You just want to do your thing: sell your product to as many of the right people as possible. You’re confident in what you’re selling, you have the ri...

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ABM: How to Fix Your Data Before It Kills Your Campaigns ABM: HOW TO FIX YOUR DATA BEFORE IT KILLS YOUR CAMPAIGNS

blog article

Oct 25, 2016

The Gartner Hype Cycle states that when a new technology comes on the scene, it follows a pretty consistent pattern in its popularity or hype (hence the name). To begin, people start talking about it, companies start changing their websites and taglines to include it, and all of the sudden, this new...

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5 must-haves to achieve account-based marketing success 5 MUST-HAVES TO ACHIEVE ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 21, 2016

Admittedly, it’s been a while since I did my first blog on account-based marketing (ABM).In my defense, great sequels take time to perfect. After all, no one wants to end up with a Transformers 2 on their hands!During this time a lot has happened, most notably, Marketo has officially launched ...

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HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN

blog article

Oct 17, 2016

As B2B buyers continue to evolve, companies are becoming more focused on account based marketing. Account based marketing is essentially a more targeted type of demand generation. Account based marketing covers all the activities B2B marketing teams do to support sales. On the surface it might seem ...

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From side show to main event: How ABM is taking over marketing FROM SIDE SHOW TO MAIN EVENT: HOW ABM IS TAKING OVER MARKETING

blog article

Oct 17, 2016

Account-Based Marketing, or ABM, is the come-back kid of B2B. As a general principle, it’s been kicking around for years, and was codified by Bev Burgess and the people at ITSMA a few years ago, but not a vast amount of notice was paid, outside the core group of ITSMA members. It was a particu...

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Why Account-Based Marketing Won’t Work Without Site-Level Matching WHY ACCOUNT-BASED MARKETING WON’T WORK WITHOUT SITE-LEVEL MATCHING

blog article

Oct 13, 2016

A friend of mine recently shared a telling story with me – one many B2B lead generation professionals will relate to.This friend works for a shipping company that owns and operates a number of freight vessels. Another company has been contacting them to offer their products via multiple channe...

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Accelerating Sales with Account-Based Marketing ACCELERATING SALES WITH ACCOUNT-BASED MARKETING

blog article

Oct 13, 2016

Earlier this week we hosted a webinar with Forrester as our guest on the topic of turning account-based marketing (ABM) “buzz” into business results. We’ve talked a lot recently about helping companies get started in their ABM programs and about some of the roadblocks they face whe...

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5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE 5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE

blog article

Oct 11, 2016

In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.READ S01E01 | Avoiding the Pokemon GO Disaster READ S01E02 | 2017 Content Marketing - th...

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6 Simple Steps to Help Build Your ABM Campaign 6 SIMPLE STEPS TO HELP BUILD YOUR ABM CAMPAIGN

blog article

Oct 10, 2016

ABM is not a marketing strategy. Let that sink in.Account-based marketing is certainly a highly effective way to inform your overall B2B marketing strategy. But it isn’t a ready-made strategy itself. In fact, one of the great things about ABM is that it doesn’t require any major overhaul...

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Why Your Account-Based Everything Strategy Needs Predictive Analytics – Guest Post WHY YOUR ACCOUNT-BASED EVERYTHING STRATEGY NEEDS PREDICTIVE ANALYTICS – GUEST POST

blog article

Sep 29, 2016

There are a few things robots are starting to do better than humans:Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers)Accomplish missions in dangerous scenarios such as dismantling land minds or bombs ...

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Account-Based Marketing is Here to Stay: 3 Tips for Success ACCOUNT-BASED MARKETING IS HERE TO STAY: 3 TIPS FOR SUCCESS

blog article

Sep 27, 2016

Having managed both sales and marketing teams in my career, I realize the importance of an account-based approach on both sides of the house.   And while both teams have probably been taking account-based approaches for years now, this is the first time in my career I’m actually seei...

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Account-Based Marketing: Don’t Believe the Hype ACCOUNT-BASED MARKETING: DON’T BELIEVE THE HYPE

blog article

Sep 26, 2016

And the phrase of the year is… Account-Based Marketing (ABM)! Seems you can’t browse the web any more without finding something about Account-Based Marketing popping up in your feed. Companies of all shapes and sizes have technology available to help build your ABM stack and promise to ...

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The Challenge of Scaling ABM Programs THE CHALLENGE OF SCALING ABM PROGRAMS

blog article

Sep 24, 2016

If you read just about anything we publish here at ITSMA, chances are you’re well aware of how strongly we feel about the importance of account based marketing (ABM), an approach that treats key accounts as markets of one. Why? Simple: it is one of the most effective tools in the B2B marketing...

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3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION 3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION

blog article

Sep 23, 2016

There has been a lot of talk recently about marketing teams overproducing content. At Content Marketing World, we heard keynotes about slowing down and creating valuable content. At Trackmaven’s Spark roadshow stop in San Francisco, Allen Gannett, CEO of Trackmaven kicked off the morning talki...

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Is Account Based Marketing the Next Pet Rock? IS ACCOUNT BASED MARKETING THE NEXT PET ROCK?

blog article

Sep 21, 2016

The world has seen many crazy fads. When I was growing up it was pet rocks, streakers, and disco music (ok, I admit that I am still secretly an ABBA fan). When my daughter was growing up, Beanie Babies and Chia Pets were all the rage. Today, it’s Pokémon GO.Which brings us to Account Ba...

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One Voice, One Conversation: Bridging the Personalized Email and Website Divide ONE VOICE, ONE CONVERSATION: BRIDGING THE PERSONALIZED EMAIL AND WEBSITE DIVIDE

blog article

Sep 20, 2016

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency...

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3 Easy Ways for Sales to Play a Role in Account Based Marketing 3 EASY WAYS FOR SALES TO PLAY A ROLE IN ACCOUNT BASED MARKETING

blog article

Sep 19, 2016

Have you picked up on all of the ways that sales and marketing have been blending together? Think social marketing and social selling, account-based marketing and account-based selling, and video marketing and video sales. As sales become more complex, it’s crucial that this blending continues...

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3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY 3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY

blog article

Sep 19, 2016

As a demand gen marketer, I sure do love me some webinars. They are great for getting your content out to the masses in a super engaging way that drives leads through the funnel. With Account-Based Marketing on the rise, I’ve been thinking about how webinars can play a role in a targeted perso...

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Oh no! ABM is resurfacing bad habits for B2B marketers OH NO! ABM IS RESURFACING BAD HABITS FOR B2B MARKETERS

blog article

Sep 16, 2016

One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers & Cheeseburgers.” In my world, this is a winning combination. (Don’t judge!)In the marketing world, “B2B & ABM” are quickly showin...

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The Account-Based Approach: Not Just for Marketing by Leah Bell THE ACCOUNT-BASED APPROACH: NOT JUST FOR MARKETING BY LEAH BELL

blog article

Sep 16, 2016

Account-Based Marketing is everywhere, and it’s a really popular trend. But it can be an intimidating process to get started — not to mention, expensive. That’s why, when it comes to the account-based approach trend, we’re seeing a more grassroots effort at the sales developm...

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Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM MARKETO ABM LAUNCH RAISES THE BAR FOR PREDICTIVE ANALYTICS AND ABM

blog article

Sep 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced.Marketo ABM brings sales and marketing together to strategically target key accounts, providin...

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WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR? WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR?

blog article

Sep 14, 2016

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.  But what is ABM and why is there so much hype? I...

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Three Keys to Account-Based Revenue Success by Matt Heinz THREE KEYS TO ACCOUNT-BASED REVENUE SUCCESS BY MATT HEINZ

blog article

Sep 13, 2016

No matter what you call it (account-based marketing, account-based everything, account-based revenue, account-based selling, etc.), there are three foundational elements of great account-based sales & marketing work we find critical to both immediate and long-term success.Start with objectives (...

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6 Personalization Challenges and How to Overcome Them 6 PERSONALIZATION CHALLENGES AND HOW TO OVERCOME THEM

blog article

Sep 13, 2016

This summer I hosted a group discussion of 20 VPs and Directors of Marketing from e-commerce, finance, travel, B2B, and non-profit backgrounds. All of these marketing leaders were interested in personalization. They understood the value and didn’t need to be convinced that it would move the ne...

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Twitter Advertising – Social Media Advertising TWITTER ADVERTISING – SOCIAL MEDIA ADVERTISING

blog article

Sep 13, 2016

Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active user base is huge (300 million). It offers diverse targeting options. And, most important, tweeting is conversational. Users interact immediately, re-tweet what ...

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Five Tips for Boosting ABM with Content Marketing FIVE TIPS FOR BOOSTING ABM WITH CONTENT MARKETING

blog article

Sep 12, 2016

Account-based marketing (ABM) is all the rage in the B2B world, and you don’t have to look far to find out why.Apart from supercharging businesses’ lead generation capabilities, one of the great things about ABM is that it doesn’t require any major overhauls of your marketing ops o...

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3 Keys to Unlocking ABM- by Craig Elias 3 KEYS TO UNLOCKING ABM- BY CRAIG ELIAS

blog article

Sep 09, 2016

To unlock the power of Account-Based Marketing, all you need to do is say the right things, to the right people, at exactly the right time.“Easier said than done,” you might say. But it’s actually not that hard.Say the Right Things The key here is to tell a prospect what they want ...

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Lessons from the Front Line: Best Practice Tips for Account-Based Marketing Success LESSONS FROM THE FRONT LINE: BEST PRACTICE TIPS FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Sep 07, 2016

Here in the U.S. we just celebrated Labor Day weekend, marking the unofficial end of summer. At schools across the country, class is now in session and students are cracking open their textbooks. With education in mind, today’s blog provides a lesson on everyone’s new favorite topic: Acc...

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The Last Go-Round for the Homepage Carousel THE LAST GO-ROUND FOR THE HOMEPAGE CAROUSEL

blog article

Sep 07, 2016

It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes every few seconds as you&rs...

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Top 3 Tips for ABM Success- by Steve Woods TOP 3 TIPS FOR ABM SUCCESS- BY STEVE WOODS

blog article

Sep 06, 2016

Selling to accounts with complicated buying processes and multiple stakeholders with different agendas is a complicated and tricky challenge. This is not new, but recently it has come into clearer focus as new technologies and approaches have been developed and popularized. Regardless of technology,...

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THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH

blog article

Sep 06, 2016

Welcome to the fifth installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Kevin O’ Malley, VP of Marketing at SalesLoft, an all-in-one sales development platform that enables y...

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3 Tips for Account- Based Marketing Success by David Raab, Principal, Raab Associates Inc. 3 TIPS FOR ACCOUNT- BASED MARKETING SUCCESS BY DAVID RAAB, PRINCIPAL, RAAB ASSOCIATES INC.

blog article

Sep 01, 2016

The just-released Raab Guide to ABM Vendors contains detailed profiles of 40 products that provide data, scoring, content, execution, and analytics for Account Based Marketing.   But the finest technology available won’t guarantee a successful ABM program.  Here are some tips to...

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How Predictive Analytics Impacts Your Account-Based Marketing Strategy HOW PREDICTIVE ANALYTICS IMPACTS YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Sep 01, 2016

Sean Zinsmeister recently joined James Carbary from the B2B Growth Show, which is a podcast series dedicated to helping B2B sales executives achieve explosive growth. In this episode, Sean and James discuss how to get over your fear of data, and why predictive analytics can benefit your account-base...

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#WinWithABM- A Series of Account-Based Marketing Tips for Success #WINWITHABM- A SERIES OF ACCOUNT-BASED MARKETING TIPS FOR SUCCESS

blog article

Aug 31, 2016

Account-Based Marketing. ABM. It’s all the rage right now and every vendor out there is standing at your door with the modern day Encyclopedia Britannica in hand, telling you why you MUST have this new 50 volume gold ABM edition.But what does it take to really pull off a successful account-bas...

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Sean Zinsmeister and Microsoft Talk Account-Based Marketing SEAN ZINSMEISTER AND MICROSOFT TALK ACCOUNT-BASED MARKETING

blog article

Aug 31, 2016

At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. In this interview, Sean Zinsmeister covers all the ABM basics, including: what types of c...

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The Pros and Cons of 6 Top Lead Gen Channels THE PROS AND CONS OF 6 TOP LEAD GEN CHANNELS

blog article

Aug 30, 2016

How do you know when you’ve invested enough in a lead generation channel? How about when you’ve invested too much? When is it time to shift budget and look for supplemental channels?The answer is deceptively simple: Let the results tell you.Heidi Bullock, the VP of Demand Generation at M...

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Demand Gen is to Fishing With Nets as ABM is to DEMAND GEN IS TO FISHING WITH NETS AS ABM IS TO

blog article

Aug 26, 2016

Account Based Marketing (ABM) is quickly moving up the hype cycle and becoming a best practice at many B2B organizations.  While ABM has been around for decades, it is only in the past two years that the wisdom of B2B targeting combined with focused sales and marketing activities around ideal c...

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Top 5 Account-Based Marketing Questions You Want Answered TOP 5 ACCOUNT-BASED MARKETING QUESTIONS YOU WANT ANSWERED

blog article

Aug 24, 2016

On the eve of our webinar on how not to make Account-Based Marketing a big mess, I was reflecting on what questions I hope we really answer for people tomorrow.  I went back to notes on various conversations I’ve had over the last several months with fellow marketers and sales people alik...

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Rethinking Personas & Account Based Marketing in Digital Times RETHINKING PERSONAS & ACCOUNT BASED MARKETING IN DIGITAL TIMES

blog article

Aug 23, 2016

While in the past account based marketing (ABM) has usually been considered the work of large companies, disruptions in technology mean that small and medium-sized B2B players can take the same approach. You no longer have to have a giant budget at a huge firm to integrate ABM into your marketing st...

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THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING

blog article

Aug 19, 2016

Welcome to the third installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Jon Miller, Co-Founder of Marketo and the CEO and Co-Founder of Engagio—an account-based platform that...

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Orchestrating Your Marketing Channels With Account Based Marketing ORCHESTRATING YOUR MARKETING CHANNELS WITH ACCOUNT BASED MARKETING

blog article

Aug 17, 2016

One of the biggest benefits of account based marketing is alignment between sales and marketing. An oft-overlooked fact is that account based marketing also helps align all your marketing tactics. With that your marketing efforts deliver the most ROI through effectively investing your time and money...

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10 REASONS TO LOVE TACO-BASED MARKETING 10 REASONS TO LOVE TACO-BASED MARKETING

blog article

Aug 16, 2016

By now, you’ve probably heard of Account-Based Marketing (ABM) – a strategy that enables sales reps and marketers to send targeted, personalized messages to a group of  accounts that are a good fit for your business. Many Account-Based Marketing practitioners use direct mail in thei...

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Personalization Across the Buyer’s Journey PERSONALIZATION ACROSS THE BUYER’S JOURNEY

blog article

Aug 16, 2016

Assume that I am an executive looking into the type of product or solution your company provides. When I first land on your site, I need to determine whether your business serves my needs. Using an account-based marketing approach, you can personalize this first page to my industry or company so tha...

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Account-Based Marketing Shouldn’t be Messy ACCOUNT-BASED MARKETING SHOULDN’T BE MESSY

blog article

Aug 11, 2016

A few months ago I attended the #FlipMyFunnel conference here in Austin.  I was curious why there were so many CMOs and CROs attending the event, so I spent some time talking with different people to understand their motivation.  By and large, most people there knew they needed to start an...

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Three Hacks For Account-Based Social Success THREE HACKS FOR ACCOUNT-BASED SOCIAL SUCCESS

blog article

Aug 09, 2016

Marketers are under a lot of pressure to engage with high-quality sales whales while becoming more efficient and targeted in all of their efforts – spending time curating the right message for the right prospects and the right companies.It’s no wonder the industry is flocking to Account-...

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Get the Inside Scoop on Account-Based Everything GET THE INSIDE SCOOP ON ACCOUNT-BASED EVERYTHING

blog article

Aug 09, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Because true account-focused programs are bigger than just marketing, they are integrated efforts betwe...

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Single-Page Web Apps: Implications for Personalization SINGLE-PAGE WEB APPS: IMPLICATIONS FOR PERSONALIZATION

blog article

Aug 09, 2016

In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take many actions at once without the need to load multiple pages. Instead, specific ...

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How to Keep Account-Based Marketing from Becoming A Big Mess HOW TO KEEP ACCOUNT-BASED MARKETING FROM BECOMING A BIG MESS

blog article

Aug 04, 2016

As you’d probably expect, we here at Avention are running our own Account-Based Marketing program.   We are following the same journey as our customers as we work through the best ways to align sales & marketing, the best ways to select target accounts, craft tailored content and...

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Considering Account-Based Marketing? Stay Fresh — Stay Focused — Stay Ahead CONSIDERING ACCOUNT-BASED MARKETING? STAY FRESH — STAY FOCUSED — STAY AHEAD

blog article

Aug 02, 2016

So, you’re looking at implementing Account-Based Marketing (ABM). Let me ask a very important question: do you know where your data is and can you easily access it?The answer is crucial because, for many organisations, the reality is data that’s captured and housed in a bewildering array...

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Introducing Evergage Data Hub INTRODUCING EVERGAGE DATA HUB

blog article

Jul 26, 2016

While Evergage is able to build and maintain robust profiles on each and every visitor, the scope of what the platform is able to collect is limited to digital properties where Evergage has been implemented (e.g., a customer’s website, web or mobile app). To help marketers utilize data that ex...

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Account Based Marketing & Company Research ACCOUNT BASED MARKETING & COMPANY RESEARCH

blog article

Jul 22, 2016

Account Based Marketing (ABM) has been re-embraced as a strategy by sales and marketing teams as they have realized that traditional outreach methods (e.g. banner advertising, phone, and email) need to be better targeted towards a set of Ideal Customers.  Simply taking a “spray and pray&r...

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A Crash Course in Account-Based Marketing Website Metrics A CRASH COURSE IN ACCOUNT-BASED MARKETING WEBSITE METRICS

blog article

Jul 20, 2016

Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you’re dealing with clusters of contacts for each...

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10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND 10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND

blog article

Jul 14, 2016

As a marketer, the most important objective is not just attracting or capturing leads but nurturing them too. Your focus should always be on nurturing leads. It does not matter how many leads you have, what matters is how many can you retain, nurture and convert into customers. More than 79% of mark...

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What’s Next for ABM: Tips and Predictions from NextGen Forum WHAT’S NEXT FOR ABM: TIPS AND PREDICTIONS FROM NEXTGEN FORUM

blog article

Jul 05, 2016

ITSMA’s recent Next Generation ABM Forum dug deep into the evolution of Account Based Marketing with a sellout crowd in London. With speakers and workshop leaders from Avanade, CSC, Fujitsu, Oracle, Demandbase, agent3, and MomentumABM, the delegates from a wide range of B2B technology and serv...

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Account-Based Marketing and Personalization A Multi-Layered Approach ACCOUNT-BASED MARKETING AND PERSONALIZATION A MULTI-LAYERED APPROACH

blog article

Jun 30, 2016

Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively. There are many different ABM approaches that marketers can take to do this (emai...

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Getting the A to Z on ABM at #FlipMyFunnel in Austin GETTING THE A TO Z ON ABM AT #FLIPMYFUNNEL IN AUSTIN

blog article

Jun 08, 2016

If you’ve been in the B2B marketing space for even a short while, chances are good that you’ve heard of Account-Based Marketing (ABM for short). It’s likely that you’ve even taken part in an ABM program. If you haven’t heard the term, at it’s simplest, ABM means l...

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KPMG and the UN: Award Winning Account Based Marketing KPMG AND THE UN: AWARD WINNING ACCOUNT BASED MARKETING

blog article

Jun 06, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec Awards The majority of Strategic Account Based Marketing (ABM) pro...

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SimplyDIRECT Guide Featured in “Top Account-Based Marketing Resources” SIMPLYDIRECT GUIDE FEATURED IN “TOP ACCOUNT-BASED MARKETING RESOURCES”

blog article

Jun 02, 2016

Docurated just released their list of “Top Account-Based Marketing Resources: The Best Articles, Webinars, Tutorials, and More on Account-Based Marketing,” and SimplyDIRECT made the list. Congratulations! You can see the full list here: http://www.docurated.com/all-things-productivity/to...

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Are Inside Sales Departments good at Lead Generation/Lead Qualification? ARE INSIDE SALES DEPARTMENTS GOOD AT LEAD GENERATION/LEAD QUALIFICATION?

blog article

Jun 01, 2016

ETI clients often have Inside Sales (IS) departments.Typically Inside Sales are tasked with a range of responsibilities including (but not limited to) Supporting Field Sales, Customer Service, Account Management, Order handling and Processing as well as some Lead Generation, Lead Qualification and L...

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SAP’s Award Winning Account Based Marketing Program SAP’S AWARD WINNING ACCOUNT BASED MARKETING PROGRAM

blog article

May 31, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec AwardsSAP’s account based marketing (ABM) program demonstrat...

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Understanding and Applying ABM, an Agency’s Perspective UNDERSTANDING AND APPLYING ABM, AN AGENCY’S PERSPECTIVE

blog article

May 31, 2016

In today’s B2B marketing environment, it’s difficult not to be aware of account-based marketing (ABM). Many tout the advantages of Marketing’s implementation of an account-based strategy. And, of course, there are clear advantages to such an approach, but why has this idea taken ho...

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Hello, Account Based Everything (and Goodbye, Account Based Marketing) HELLO, ACCOUNT BASED EVERYTHING (AND GOODBYE, ACCOUNT BASED MARKETING)

blog article

May 03, 2016

Over the last two years, account-based thinking has taken over the hearts and minds of B2B marketing and sales professionals.  According to industry analyst TOPO, account based topics (marketing and sales development) are the most popular thing clients want to talk about, accounting for a whopp...

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Why Account Based Marketing Is Here to Stay for B2B Marketers WHY ACCOUNT BASED MARKETING IS HERE TO STAY FOR B2B MARKETERS

blog article

Apr 27, 2016

Predictive analytics and big data are breathing new life into account-based marketing (ABM) experiences among B2B marketers. According to a recent study from SiriusDecisions, 92 percent of B2B companies called ABM “extremely important” to their overall marketing efforts, and 60 percent o...

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How to Expand Your Reach with Account-Based Marketing HOW TO EXPAND YOUR REACH WITH ACCOUNT-BASED MARKETING

blog article

Apr 21, 2016

For years, B2B marketing teams struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head with account-based marketing.The new B2B customer experience funnel - identify, expand, engage, and advocate...

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Scaling Strategic ABM at SAP: Eight Keys to Success SCALING STRATEGIC ABM AT SAP: EIGHT KEYS TO SUCCESS

blog article

Apr 21, 2016

Like most technology firms, SAP is undergoing a fundamental transformation, moving from a traditional enterprise software model to a focus on cloud, software as a service, and digital transformation for its customers.Similarly, marketing at SAP has been undergoing a transformation over the past seve...

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Leading Account-Based Marketing Technology Companies Create the ABM Leadership Alliance LEADING ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 21, 2016

Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about developing and deploying a successful ABM strategy, i...

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Radius Joins Account-Based Marketing Technology Companies to Create the ABM Leadership Alliance RADIUS JOINS ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES TO CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 20, 2016

Account-Based Marketing (ABM): leading B2B companies are talking about it, but what resources are needed to implement successful ABM campaigns? Recognizing the increase in ABM adoption and need for general Best Practices, we are excited to announce our involvement as a founding member of the ABM Lea...

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Will the chatbots take over B2B Sales Lead Generation? WILL THE CHATBOTS TAKE OVER B2B SALES LEAD GENERATION?

blog article

Apr 15, 2016

There’s been a whole lot of press lately about the next big thing in tech being the rise of the chatbots.First for the uninitiated a little definition about bots from Webopedia.Short for chat robot, a computer program that simulates human conversation, or chat, through artificial intelligence....

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Data-Driven Account-Based Marketing At Its Best DATA-DRIVEN ACCOUNT-BASED MARKETING AT ITS BEST

blog article

Apr 06, 2016

Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on doors.Today, we’ve a...

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These Account-Based Marketing Metrics Will Get You a Seat at the Table THESE ACCOUNT-BASED MARKETING METRICS WILL GET YOU A SEAT AT THE TABLE

blog article

Mar 30, 2016

Your CEO is demanding that marketing prove its worth. He’s talking about click-through rates with a sort of skepticism. “Well, if that’s all you have to show me,” he seems to be saying. We know these numbers aren’t what matter to the CEO, but they’re the numbers w...

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Account Based Marketing Has Been Redefined in Era of Automation ACCOUNT BASED MARKETING HAS BEEN REDEFINED IN ERA OF AUTOMATION

blog article

Mar 29, 2016

Account based marketing is capturing the attention of B2B marketers. According to Forrester, the rise of customer experience technology and the quality of personalized experiences that it affords is pushing this sector forward. Essentially, account based marketing (ABM) is helping marketers better u...

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The Rise and Rise of Account Based Marketing: Three Approaches to Scaling ABM THE RISE AND RISE OF ACCOUNT BASED MARKETING: THREE APPROACHES TO SCALING ABM

blog article

Mar 16, 2016

Account Based Marketing (ABM) is hot. It’s everywhere in B2B marketing these days. Rarely have we seen this much hype since the early days of e-business around the turn of the millennium.This is a great thing. Developed in the early 2000s as a way to build in-depth marketing plans and programs...

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Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing MARKETERS SEE PROMISE IN COMBINATION OF PREDICTIVE INTELLIGENCE AND ACCOUNT-BASED MARKETING

blog article

Mar 16, 2016

Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies and capabilities, and account-based marketing (ABM) tops their wish list. While many B2B marketers are still figuring out how best to deploy ABM, some early results combi...

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Why B2B Marketers Are Turning to Account-Based Marketing WHY B2B MARKETERS ARE TURNING TO ACCOUNT-BASED MARKETING

blog article

Mar 11, 2016

Account-based marketing (ABM) is on the rise for B2B marketers who are looking for an alternative to traditional methods. This new approach allows B2B companies to take advantage of the same automation and personalization tools that have benefitted B2C marketers or so long. By using technology, B2B ...

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The Role of A/B Testing in Lead Nurturing THE ROLE OF A/B TESTING IN LEAD NURTURING

blog article

Mar 08, 2016

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up:Set up dozens of drip campaigns, tailored to very specific prospect and customer segments....

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21 (More) Surprising and Tweetable Lead Generation Statistics 21 (MORE) SURPRISING AND TWEETABLE LEAD GENERATION STATISTICS

blog article

Feb 18, 2016

Spurred by the statistic that six out of ten US-based B2B marketers reported lead generation as their biggest online marketing challenge, we put together a number of telling statistics for our initial “21 Surprising (and Tweetable) Lead Generation Statistics” post. We looked into lead ge...

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Collect Powerful ABM Insights with ITSMA’s Account Intelligence Checklist COLLECT POWERFUL ABM INSIGHTS WITH ITSMA’S ACCOUNT INTELLIGENCE CHECKLIST

blog article

Feb 17, 2016

Account intelligence is a critical next step after you’ve selected the accounts in your ABM program. Having the right background information and insights positions you for success. Account intelligence allows you to identify new opportunities, build and enhance relationships with senior-level ...

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B2B Marketers Have an Opportunity With Account-Based Marketing B2B MARKETERS HAVE AN OPPORTUNITY WITH ACCOUNT-BASED MARKETING

blog article

Feb 11, 2016

Account-based marketing is on the rise among B2B marketers due to its innovative ways to increase performance and turn leads into clients. While this strategy is not new to marketing, digital has made this approach more effective and offers a competitive advantage to the right companies. More effect...

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Is account-based marketing right for your company? IS ACCOUNT-BASED MARKETING RIGHT FOR YOUR COMPANY?

blog article

Jan 06, 2016

Its inbound marketing strategy was designed to drive user traffic back to the site via compelling content. Its outbound marketing strategy used more traditional communication tactics to reach consumers via email.For the growing company, inbound drove some demand, but it took too long to kick in and ...

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So You Want to Do Account Based Marketing? Better Read This First SO YOU WANT TO DO ACCOUNT BASED MARKETING? BETTER READ THIS FIRST

blog article

Dec 17, 2015

As a practice, Account Based Marketing (ABM) has mushroomed over the last 12 years, but we’ve only recently started seeing a lot of coverage in mainstream marketing media. With its popularity comes a lot of confusion on what exactly ABM is and what it takes to succeed. Bev Burgess, ITSMA&rsquo...

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Intent Driven Account-Based Marketing INTENT DRIVEN ACCOUNT-BASED MARKETING

blog article

Dec 11, 2015

In a perfect world, every b2b marketing campaign is successful; every lead generation campaign floods your funnel with high quality opportunities.But the world isn’t perfect.Most of what’s at a b2b marketer’s disposal usually falls short.Account-based marketing is a great start to ...

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Outsource or “do it yourself” B2B lead generation? OUTSOURCE OR “DO IT YOURSELF” B2B LEAD GENERATION?

blog article

Dec 07, 2015

Certainly, the ability to develop in house resources to match the ability of a specialist company like ourselves appears to offer more potential.  Typically, the thinking is based upon the assumption that doing it in house offers …greater control greater expertise a methodology for train...

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Stack the ABM Deck in Your Favor STACK THE ABM DECK IN YOUR FAVOR

blog article

Nov 24, 2015

If there is one thing you need to do well to ensure you meet your Account Based Marketing (ABM) objectives, it is account selection. Whether you are embarking on an ABM program for the first time with a small number of pilot accounts or are a mature ABM practitioner with sufficient resources to purs...

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Lead Generation is about building Sales and Revenues. Not about fairness! LEAD GENERATION IS ABOUT BUILDING SALES AND REVENUES. NOT ABOUT FAIRNESS!

blog article

Nov 06, 2015

Companies often look at their sales force as if all reps were equal.  But of course this isn’t so.We appreciate the motivation of clients being fair insofar as the number and type of leads each rep should receive per week/month/year.  Sales and Marketing Managers frequently ask us ab...

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What’s Old and New in Account-Based Marketing WHAT’S OLD AND NEW IN ACCOUNT-BASED MARKETING

blog article

Nov 02, 2015

If you’re involved in B2B marketing, you’re probably aware of the hype surrounding account-based marketing (ABM). Some industry thought leaders are touting ABM as the “next big thing” in B2B marketing, and research confirms that the enthusiasm for account-based marketing is g...

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Trick or Treating in the Land of Demand Gen TRICK OR TREATING IN THE LAND OF DEMAND GEN

blog article

Oct 30, 2015

Once again, that joyous time of the year is upon us where goblins and ghouls wander the streets and the land is abundant in tasty treats. However, waiting behind an unsuspecting door could be a nasty trick – In my case that was being given a bag full of candy corn. Unfortunately, unlike the yo...

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Scaling ABM in the Real World: Fujitsu’s Example SCALING ABM IN THE REAL WORLD: FUJITSU’S EXAMPLE

blog article

Oct 22, 2015

We talked last month about the challenges of effectively scaling an account based marketing (ABM) program after a successful pilot. There are many factors involved, not the least of which is adapting to the realities of an imperfect world. Whereas most ABM pilots have the benefit of handpicked staff...

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Using Intent Data To Enhance Account-Based Marketing USING INTENT DATA TO ENHANCE ACCOUNT-BASED MARKETING

blog article

Oct 15, 2015

Madison Logic, a provider of B2B digital brand and demand solutions, has identified a pattern among “in-market” prospects that reveals some 70% of buyers will be hyperactive for around five days during their research and consideration process, and then go quiet before they have even reac...

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Account-Based Marketing In the Age of Big Data ACCOUNT-BASED MARKETING IN THE AGE OF BIG DATA

blog article

Oct 13, 2015

Account-based marketing (ABM), or the business practice of focusing the bulk of marketing resources on a short list of the most lucrative accounts, has grown in popularity over the last couple of decades. ABM is actually a decades-old practice that has enjoyed a recent resurgence, largely due to the...

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EXPERT WEBINAR SERIES: Intent is Everything EXPERT WEBINAR SERIES: INTENT IS EVERYTHING

blog article

Oct 05, 2015

On September 30, we presented the second webinar in our series on ABM, “Intent is Everything: How Intent Topics Drive Engagement and Maximize Marketing Impact.” Presenters Lori Wizdo, VP & Principal Analyst at Forrester Research, and Tom Koletas, SVP Advertising Programs at Madison L...

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EXPERT WEBINAR SERIES: Making ABM Work For You EXPERT WEBINAR SERIES: MAKING ABM WORK FOR YOU

blog article

Sep 18, 2015

Aug. 6, we hosted a 45-minute webinar to address, what else? Account-based marketing of course! We invited Ted Kohnen, managing director at global B2B digital and integrated marketing agency Stein IAS, to share his insights and experiences with ABM and how it helps drive higher marketing and sales p...

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50 B2B Lead Generation Ideas from the Experts 50 B2B LEAD GENERATION IDEAS FROM THE EXPERTS

blog article

Sep 09, 2015

Leads are the lifeblood of any B2B company, but coming up with new ideas for how to increase leads can be a challenge.To help you generate new lead gen ideas, we went lout and interviewed some of the top experts in B2B lead generation from companies like Moz, Marketo, and DemandBase to get their bes...

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5 Tips for Better Outbound Lead Generation Results 5 TIPS FOR BETTER OUTBOUND LEAD GENERATION RESULTS

blog article

Sep 08, 2015

As we’ve said here before, outbound lead generation and inbound lead generation are very different beasts. Though both have their place in a successful lead generation strategy, failing to recognize and accommodate the differences between inbound and outbound will lead to diminished returns an...

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Account-Based Marketing: The Pathway to Revenue Nirvana ACCOUNT-BASED MARKETING: THE PATHWAY TO REVENUE NIRVANA

blog article

Aug 30, 2015

Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before?As ABM has become a growing force in the B2B space, it’s so...

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How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1) HOW TO CREATE A “LEAD-GENERATION PIPELINE” WITH YOUR BLOG (PART 1)

blog article

Aug 10, 2015

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot.Now, for the sake of full transparency, the methods you’re going to learn here today aren’t really so much about 100% auto...

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4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED 4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED

blog article

Aug 06, 2015

One of the big reasons why Marketing Automation has managed to make marketing more measurable and hence successful, is its ability to provide the “Digital Footprint” of contacts. This has allowed marketers to go beyond looking at just the profile of the prospects and use their behavior t...

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The Best (and Worst) Methods for B2B Lead Generation THE BEST (AND WORST) METHODS FOR B2B LEAD GENERATION

blog article

Jul 29, 2015

Return on investment is the name of the game when it comes to lead generation. Whether it’s inbound or outbound, marketers have to identify the content types and channels that help them maximize outcomes.The chart below uses data from a MarketingProfs report on the effectiveness of various lea...

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The ABCs of ABM THE ABCS OF ABM

blog article

Jun 16, 2015

If you’re a B2B marketer with a pulse, the second acronym in the title of this blog couldn’t have scared you or made you scratch your head. You already know about the power of account-based marketing and have likely blended an ABM approach into your strategy.(Editor’s Note: This is...

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Overcoming the Top 3 Obstacles to Lead Generation Success,Part 3 – Limited Content Creation Abilities OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS,PART 3 – LIMITED CONTENT CREATION ABILITIES

blog article

Jun 05, 2015

About a month ago, we kicked off our “Overcoming the Top 3 Obstacles to Lead Generation Success” blog post series.  In this three-part series, we examined each of top lead gen challenges as named by more than 400 marketing professionals in an eMarketers/Ascend2 study.  In the f...

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Account Based Marketing Is Making Its Mark on B2B ACCOUNT BASED MARKETING IS MAKING ITS MARK ON B2B

blog article

Jun 04, 2015

Account-based marketing is the most recent industry trend to catch on, and for good reason. Companies of all sizes—from mid-market to enterprise—and across all verticals, have tested and seen benefits from ABM and its ability to drive revenue and improve marketing programs, as Peter Isaa...

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6 Must-Read Blog Posts About Demand Generation 6 MUST-READ BLOG POSTS ABOUT DEMAND GENERATION

blog article

May 19, 2015

s employees of a demand gen agency, we at HiP certainly like to think of ourselves as experts on the topic of demand generation.  After all, when you run as many campaigns as we do, it would be hard not to pick up a useful learning or two along the way.We enjoy sharing our expertise with our cl...

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Overcoming the Top 3 Obstacles to Lead Generation Success Part 2 – Effective Strategy OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 2 – EFFECTIVE STRATEGY

blog article

May 15, 2015

A couple of weeks back, we began a 3-part series where we took a detailed look at the top three obstacles to lead generation success as named by an eMarketer/Ascend2 study of 400 marketing leaders (results pictured below).  In that post, we covered the most common challenge, lack of quality dat...

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DISTRIBUTE CONTENT AND GENERATE LEADS DISTRIBUTE CONTENT AND GENERATE LEADS

blog article

May 07, 2015

Lead generation. Those two simple words can cause a marketer's heart to skip a beat. It's the simplest sounding part of the marketer's life, but arguably one of the toughest job for a marketer to accomplish. Many people will tell you that when you want new leads, "go to the lead sto...

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Overcoming the Top 3 Obstacles to Lead Generation Success Part 1 – Data/List Quality OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 1 – DATA/LIST QUALITY

blog article

Apr 28, 2015

Back in October, we dove into a study published by eMarketer, wherein Ascend2 surveyed roughly 400 marketing leaders about the obstacles to their desired lead generation objectives.  In that post, we discussed the top four obstacles named by the study (pictured below) and briefly discussed some...

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Seven Thought-Provoking Ways That Account Based Marketing Turns Demand Generation Upside Down (plus some big news!) SEVEN THOUGHT-PROVOKING WAYS THAT ACCOUNT BASED MARKETING TURNS DEMAND GENERATION UPSIDE DOWN (PLUS SOME BIG NEWS!)

blog article

Apr 08, 2015

I’ve been blogging and writing about trends in B2B marketing since 2006, and in that time I’ve written hundreds of posts on topics ranging from lead management to marketing automation to marketing metrics and ROI. But the one theme that all my posts have in common is the idea of demand g...

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6 Questions to Ask Yourself Before Running a Demand Gen Campaign 6 QUESTIONS TO ASK YOURSELF BEFORE RUNNING A DEMAND GEN CAMPAIGN

blog article

Mar 25, 2015

Between seemingly insatiable sales teams and ever-increasing demands from corporate leadership, B2B marketers are often pressured to run more and more demand generation campaigns.  As a result, many campaigns are executed before they’re fully conceptualized, leading to subpar outcomes and...

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6 Essential Metrics for Measuring Outbound Lead Generation 6 ESSENTIAL METRICS FOR MEASURING OUTBOUND LEAD GENERATION

blog article

Mar 19, 2015

Most companies use a combination of inbound and outbound lead generation. As far as processes go, the similarities between inbound and outbound pretty much end at the title; inbound lead generation is gradual, organic, and ongoing, while outbound lead generation is expedient, targeted, and finite. B...

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Lead Generation vs. Demand Generation: What’s the Difference? LEAD GENERATION VS. DEMAND GENERATION: WHAT’S THE DIFFERENCE?

blog article

Mar 11, 2015

In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Lead Generation” and “Demand Generation”. On one hand, a large part of the industry uses the two terms essentially interchangeably. On the other hand, another portion of the industry contends that demand generat...

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Is Account-Based Marketing "The Next Big Thing" in B-to-B? IS ACCOUNT-BASED MARKETING "THE NEXT BIG THING" IN B-TO-B?

blog article

Mar 11, 2015

I just read a great quote: “It used to be said that a fad starts in California, a trend in Connecticut.” (thanks @geekpreneur and, as a Connecticut native, I can attest that this is exactly right). But how do we know when a fad becomes a trend, and what makes a trend into an everyday pra...

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4 Ways to Combine Inbound and Outbound for Better Lead Generation 4 WAYS TO COMBINE INBOUND AND OUTBOUND FOR BETTER LEAD GENERATION

blog article

Feb 10, 2015

It’s a classic debate: inbound lead generation or outbound lead generation?  Inbound offers a steady trickle of self-educated leads, though, inevitably, some of these leads are a poor fit for the company.  Outbound, on the other hand, produces a predictable volume of target leads, th...

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The Definitive Guide To Lead Nurturing THE DEFINITIVE GUIDE TO LEAD NURTURING

blog article

Feb 10, 2015

Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap ...

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What Do I Do Now? A 5-Step Guide to Onboarding and Converting Outbound Leads WHAT DO I DO NOW? A 5-STEP GUIDE TO ONBOARDING AND CONVERTING OUTBOUND LEADS

blog article

Jan 27, 2015

So, you’ve just completed your first outbound lead generation campaign. You now have a couple hundred freshly generated leads and, like a lot of marketers, you’re wondering where to go from here. Obviously, you want to monetize these leads and realize ever-important ROI, but unfortunatel...

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7 Key Takeaways from 20 Years in the Demand Generation Industry 7 KEY TAKEAWAYS FROM 20 YEARS IN THE DEMAND GENERATION INDUSTRY

blog article

Jan 14, 2015

20 years! Has it really been that long?!In my recent post, “Back to the Future in Demand Gen“, I discussed the early days of B2B demand generation when lots of web research, list rental, cold calling, and even direct mail were the tools we had to connect with decision makers. As we&rsquo...

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Back to the Future for Demand Gen BACK TO THE FUTURE FOR DEMAND GEN

blog article

Dec 30, 2014

Counting back almost 20 years, I vividly recall the “block and tackle” email process that marketers and salespeople undertook each day to connect with decision makers.  Our approach involved lots of web research, detail management, and hard work to result in one-to-one communication...

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel OUR FUNNEL IS FLIPPED: ABM TAKES OVER #FLIPMYFUNNEL

blog article

Dec 15, 2014

How do you know two B2B marketers are talking about account-based marketing?Their lips are moving. – Joe Chernov of InsightSquared via the Engagio blog All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tac...

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Join the ITSMA Europe Account Based Marketing Certification Programme JOIN THE ITSMA EUROPE ACCOUNT BASED MARKETING CERTIFICATION PROGRAMME

blog article

Aug 07, 2014

It has been 10 years since ITSMA introduced the concept of Account Based Marketing (ABM), a collaborative win-win for the buyer and the seller. Our research at the time showed that neither B2B buyers nor B2B sellers were getting what they needed from each other. Buyers wanted solution providers to b...

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Not Doing ABM Yet? Your Competitors Are. Start this September and become an ITSMA Certified Practitioner NOT DOING ABM YET? YOUR COMPETITORS ARE. START THIS SEPTEMBER AND BECOME AN ITSMA CERTIFIED PRACTITIONER

blog article

Jul 09, 2014

Marketing executives are increasing their spending on Account Based Marketing (ABM), which now accounts for an average of 15% of the total marketing budget, according to the ITSMA Online Survey Account Based Marketing and ROI: Building the Case for Investment*, conducted in October. That’s bec...

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HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS

blog article

Jul 03, 2014

According to Marketing Sherpa, only 34% of B2B organizations touch leads with lead nurturing on a monthly basis. If you are one of them, congratulations! If you belong to the other 66% or not among the 5% of marketers using the full features of marketing automation solution (Source: Forrester Resear...

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28 Must-Read Posts on Lead Generation 28 MUST-READ POSTS ON LEAD GENERATION

blog article

Jun 15, 2014

28 Must-Read Posts on Lead Generation Generating leads is a constantly evolving art form.With so many factors to consider, implementing a consistent and effective lead generation campaign can seem impossible for most businesses. Selecting the right channels, breaking through the noise, capturing the...

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ITSMA Account Based Marketing Certification Comes to London This September ITSMA ACCOUNT BASED MARKETING CERTIFICATION COMES TO LONDON THIS SEPTEMBER

blog article

Jun 11, 2014

ITSMA’s comprehensive three-month Account Based MarketingSM (ABM) Certificate Program helps members bring ABM into their organizations more effectively. ITSMA’s next ABM Certification Program kicks off with a two-day workshop in London.  For CPD programme credit, participants can cl...

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Starting a Successful ABM Program Is Not about Earning a Certificate STARTING A SUCCESSFUL ABM PROGRAM IS NOT ABOUT EARNING A CERTIFICATE

blog article

Jan 20, 2014

Account Based Marketing (ABM) is something you learn best by doing. You can learn the concepts behind ABM online or in a classroom, take a test, and get a certificate. It’s more useful to build credibility with sales and other decision-makers by starting a pilot. The concepts are the easy part...

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Five Content Marketing Tools to Increase Customer Retention Across Channels FIVE CONTENT MARKETING TOOLS TO INCREASE CUSTOMER RETENTION ACROSS CHANNELS

blog article

According to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.

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5 Ways Content Marketing Can Revolutionize Your Online Business 5 WAYS CONTENT MARKETING CAN REVOLUTIONIZE YOUR ONLINE BUSINESS

blog article

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are.

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CONTENT MARKETING IS VISUAL MARKETING CONTENT MARKETING IS VISUAL MARKETING

blog article

What do you remember most about the last awesome piece of content marketing you experienced? While everyone’s sure to have their own preferences, the best pieces of content marketing typically have a few things in common.

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Content Marketing Opportunities to Explore: Stats Roundup CONTENT MARKETING OPPORTUNITIES TO EXPLORE: STATS ROUNDUP

blog article

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing.

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69 Questions That Will Improve Your Content Marketing Performance 69 QUESTIONS THAT WILL IMPROVE YOUR CONTENT MARKETING PERFORMANCE

blog article

In all of content marketing analytics and reporting, the most critical function is the ability to translate data into actionable insights and to act on those insights to improve performance. Unfortunately, most marketers simply go through the motions with their reporting. They dump data on their cli...

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A Modern Guide to Social Media Content Marketing, Part 5: Instagram A MODERN GUIDE TO SOCIAL MEDIA CONTENT MARKETING, PART 5: INSTAGRAM

blog article

This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments.

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The Differences Between Niche Marketing and Mass Marketing THE DIFFERENCES BETWEEN NICHE MARKETING AND MASS MARKETING

blog article

Niche marketing and mass marketing have many differences, the most common of which is the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on. In most cases, niche marketing focuse...

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Power Niche Marketing: 6 More Things Not To Do POWER NICHE MARKETING: 6 MORE THINGS NOT TO DO

blog article

Of course advertising can potentially be a powerful technique for a major company that is trying to build its market share (e.g. “Things Go Better With Coca Cola”); however, for law firms (other than global law firms and regional powerhouses that are already a dominant player trying to e...

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5 steps to generating inbound leads for your senior living community 5 STEPS TO GENERATING INBOUND LEADS FOR YOUR SENIOR LIVING COMMUNITY

blog article

The idea of not having to make cold calls, not needing to send out regular direct mail campaigns, and not having to pound the pavement for new leads is something that any marketing or sales manager dreams of. Generating inbound leads takes time. If you create an inbound marketing strategy and stick ...

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B2B Website Visitor Identification for Lead Generation: What You Need to Know B2B WEBSITE VISITOR IDENTIFICATION FOR LEAD GENERATION: WHAT YOU NEED TO KNOW

blog article

There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.

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Getting Pragmatic About Content Marketing GETTING PRAGMATIC ABOUT CONTENT MARKETING

blog article

Name that Tune was a popular TV game show in the 1970s. While the TV show is off the air, the game exists in various forms, including a Name That Tune app. The premise of show/app is that, just by listening to the first few notes of a song, people compete to name the song.

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Opportunities & Challenges in Content Marketing OPPORTUNITIES & CHALLENGES IN CONTENT MARKETING

blog article

Many brands have discovered that one of the most effective methods of connecting with their audience is by providing content that interests them. Indeed content marketing has also shown to be 62% cheaper than traditional marketing methods.

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Content marketing: tell no lies CONTENT MARKETING: TELL NO LIES

blog article

A content marketing strategy can succeed only if it is original, sincere and believable. Simply copying the recipes of benchmark case studies won’t convince consumers

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5 Reasons Content Marketing is Perfect for Your New Business 5 REASONS CONTENT MARKETING IS PERFECT FOR YOUR NEW BUSINESS

blog article

Starting a new business can be stressful. Unless you're building a category killer, you're competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable?...

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Get started with lead nurturing GET STARTED WITH LEAD NURTURING

blog article

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important ob...

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Mythbusting ABM: Five ways to tell the real deal from the pretenders MYTHBUSTING ABM: FIVE WAYS TO TELL THE REAL DEAL FROM THE PRETENDERS

blog article

These days, it’s ABM, account-based marketing. No doubt not a day goes by when you don’t get an unsolicited email from an ABM software provider trying to convince you they can help you in one way or another. As with any new trend, there are those doing it right and those trying to piggyb...

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Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey ACCOUNT-BASED MARKETING WORKSHEET: HOW TO MAP CONTENT TO YOUR B2B BUYER’S JOURNEY

blog article

For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” That we need to create more content to drive inbound leads . . . but wait, not that much content. It’s q...

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Strategic marketing software boosts inbound marketing tactics STRATEGIC MARKETING SOFTWARE BOOSTS INBOUND MARKETING TACTICS

blog article

Marketers know that their very tools and strategies have to change in the era of inbound marketing. A process must be developed to help companies determine their needs and find an affordable product that meets those needs.

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Inbound Marketing Services INBOUND MARKETING SERVICES

blog article

What is Inbound Digital Marketing? Essentially, inbound digital marketing is a process of marketing that results in potential customers you have never engaged with before coming to you to learn more about your products and services.

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How To Integrate Inbound Marketing With Your In-Store Experience HOW TO INTEGRATE INBOUND MARKETING WITH YOUR IN-STORE EXPERIENCE

blog article

For some industries, inbound marketing comes natural. SaaS providers already focus on generating leads, so switching to a content and value-oriented model is not a major shift in focus. Similarly, publishers and other content-based marketers can easily optimize their current efforts for lead generat...

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CRM and Inbound Marketing: Are You Listening to What They’re Saying About You? CRM AND INBOUND MARKETING: ARE YOU LISTENING TO WHAT THEY’RE SAYING ABOUT YOU?

blog article

This week, United Airlines made headlines for their controversial stance on not allowing young pass holders to fly because of their attire. No matter what your stance is on the story, there’s no questioning how powerful social media was in bringing this story to light.

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Inbound Marketing is Evolving – Are You Keeping Up? INBOUND MARKETING IS EVOLVING – ARE YOU KEEPING UP?

blog article

In 2006, the year HubSpot was founded, inbound marketing was a relatively new term. Marketers were more likely to have heard of and were perhaps starting to embrace content marketing at the time. 11 years later, inbound marketing is a necessity for every business. For a look back to the past compare...

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Inbound Marketing Mistakes to Avoid INBOUND MARKETING MISTAKES TO AVOID

blog article

Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may be guilty of making some (or all) of the ...

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How to Improve Demand and Lead Generation with Content Syndication HOW TO IMPROVE DEMAND AND LEAD GENERATION WITH CONTENT SYNDICATION

blog article

Do you want your brand to be the first thing that pops into someone’s mind when they think of the services or products you offer? Of course you do. You want potential customers to become customers, and for customers to stay that way. But most of all, you want your business to grow and prosper....

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Lead Nurturing: The Importance Of Leveraging Quality Content LEAD NURTURING: THE IMPORTANCE OF LEVERAGING QUALITY CONTENT

blog article

The discussion about using content as a lead generation tool has been significant and impactful in recent years. However, a topic that is often under-discussed is the importance of leveraging quality content in your lead nurturing.

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5 tips to take back real estate lead generation with killer landing pages 5 TIPS TO TAKE BACK REAL ESTATE LEAD GENERATION WITH KILLER LANDING PAGES

blog article

Creating killer real estate landing pages is a lot easier than you might think. Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation.

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Content Marketing Operations Halts Random Acts of Content CONTENT MARKETING OPERATIONS HALTS RANDOM ACTS OF CONTENT

blog article

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. Volume has become the rallying cry,...

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Creating a strategy for powerful content marketing CREATING A STRATEGY FOR POWERFUL CONTENT MARKETING

blog article

Content that speaks volumes is often crafted one word at a time. It stems from an idea that sparks something new and different, and gets picked up by readers who want to contribute more towards it with their own ideas. Brands struggling with content marketing have to understand that goal-oriented co...

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Castleford Content Marketing Predictions that came true CASTLEFORD CONTENT MARKETING PREDICTIONS THAT CAME TRUE

blog article

Over the past few years at Castleford, we’ve gathered predictions from our team about what the trends will be for the following year, what new innovations will occur and how the content marketing space may change.

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12 Ways to Boost Your Website’s Lead Generation Performance 12 WAYS TO BOOST YOUR WEBSITE’S LEAD GENERATION PERFORMANCE

blog article

Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation.

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies TECH MARKETERS NEED STRONG FOCUS ON LEAD NURTURING IN CONTENT MARKETING STRATEGIES

blog article

IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more ...

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How Small Marketing Teams Can Achieve Big Content Wins HOW SMALL MARKETING TEAMS CAN ACHIEVE BIG CONTENT WINS

blog article

Content marketing can be one of the most effective strategies for organizations that want to build engaged audiences and garner long-term marketing wins, but the intricacies of content marketing can be intimidating, particularly if you're working with a small or underbudgeted team.

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Selling the Cloud: 3 Ways ABM Can Reduce Turbulence for Sales, Marketing, and Services SELLING THE CLOUD: 3 WAYS ABM CAN REDUCE TURBULENCE FOR SALES, MARKETING, AND SERVICES

blog article

To keep up with born-in-the-cloud companies, larger and more complex tech players have evolved their offerings toward cloud-based computing, as multi-year “all you can eat” license models have made way for pay-per-user or pay-per-usage consumption models*.

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4 Lead Nurturing Strategies for Better Conversion Rate Optimization 4 LEAD NURTURING STRATEGIES FOR BETTER CONVERSION RATE OPTIMIZATION

blog article

When it comes to digital marketing, few things receive as much attention as traffic generation does. In fact every time Google takes so much as a hiccup, it sends the entire online marketing community into a tizzy!

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Here are four ways to optimise your business’ lead generation and qualification HERE ARE FOUR WAYS TO OPTIMISE YOUR BUSINESS’ LEAD GENERATION AND QUALIFICATION

blog article

According to a Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most effective tactic for generating qualified leads for their sales funnel. Furthermore, 65% of marketers believe webinars are the most effective way to influence leads in the mid and late stages of their funn...

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Inbound Marketing Costs: The Complete Breakdown INBOUND MARKETING COSTS: THE COMPLETE BREAKDOWN

blog article

Though inbound marketing is certainly a worthwhile investment, it is important to know how much you will need to invest up front to implement effective inbound marketing campaigns. Below, we will give you a quick breakdown of each of the inbound marketing costs involved in developing and implementin...

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7 Predictions For The Shape Of Content Marketing In 2020 7 PREDICTIONS FOR THE SHAPE OF CONTENT MARKETING IN 2020

blog article

You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the ma...

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CONTENT MARKETING PAIN AND 6 WAYS TO MINIMIZE IT CONTENT MARKETING PAIN AND 6 WAYS TO MINIMIZE IT

blog article

Most marketers judge their performance on traffic, clicks and leads (amongst many other metric-driven factors). However, it can be hard for a B2B organization to know what the revenue implications are from their content marketing strategy.

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3 Reasons to Launch a Content Marketing Strategy 3 REASONS TO LAUNCH A CONTENT MARKETING STRATEGY

blog article

Content marketing is now a massive aspect of targeting the right audience online and engaging them. Upwards of 85% of all marketers now use this approach, which involves creating and sharing informative blog post, videos, infographics and other content.

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Passion Play: Inside Enterprise’s Content Marketing Strategy PASSION PLAY: INSIDE ENTERPRISE’S CONTENT MARKETING STRATEGY

blog article

Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise. In February, the company debuted a documentary film, The Road Through Warroad: Hockeytown USA, which chronicles a small town&rsqu...

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What Will I Learn in a Content Marketing Workshop? WHAT WILL I LEARN IN A CONTENT MARKETING WORKSHOP?

blog article

If your business is making attempts to bring some of your content marketing efforts in-house, a customized training workshop can be very valuable.

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Inside Bond Street’s content marketing strategy INSIDE BOND STREET’S CONTENT MARKETING STRATEGY

blog article

High interest rates and a downmarket reputation don’t usually make for good marketing. But online lender Bond Street is trying to turn that messaging around with a content marketing strategy that focuses more on user experience than the nitty gritty.

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BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 17 – APRIL 21 BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 17 – APRIL 21

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Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re diving into stories about creating compelling infographics, minimizing content marketing pain, boosting blog ROI and much more.

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How to Use Retargeting to Grow Your Event Audience HOW TO USE RETARGETING TO GROW YOUR EVENT AUDIENCE

blog article

If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other websites you visit...

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The battle between content marketers and AI THE BATTLE BETWEEN CONTENT MARKETERS AND AI

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Computers are becoming more intelligent every day, but they can’t create the kind of copy a human can, explains Rogerwilco’s Michelle Jones. A writer needs humour, enthusiasm, and experience to craft the kind of copy which appeals to readers.

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Sangram Vajre: The Account-Based Marketing Evangelist SANGRAM VAJRE: THE ACCOUNT-BASED MARKETING EVANGELIST

blog article

If you’re paying attention to the emerging account-based marketing sector, you’ve heard this energetic greeting. That’s how the relentlessly upbeat Sangram Vajre often begins his videos, webinars and blog posts. Then he plunges into a passionate pitch about how sales and marketing ...

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Mintigo Scores Big in ABM by Announcing Innovative Predictive Analytics Solution for Marketo MINTIGO SCORES BIG IN ABM BY ANNOUNCING INNOVATIVE PREDICTIVE ANALYTICS SOLUTION FOR MARKETO

blog article

Mintigo, the leading provider of predictive marketing and sales technology, has announced the next-gen innovative predictive analytics solution for Marketo. The predictive platform will partner Marketo to revolutionize the way marketers target and engage decision-makers in the companies for Account-...

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ABM Isn’t Getting the Help It Needs from Third-Party Data, Says Openprise Report ABM ISN’T GETTING THE HELP IT NEEDS FROM THIRD-PARTY DATA, SAYS OPENPRISE REPORT

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It’s true that Account-Based Marketing (ABM) has out-grown other marketing technologies to become the most insight-led aspect of marketing with sales partnership. According to ITSMA, ABM delivers the return on investment (ROI) compared to any other B2B marketing strategy.

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The role of PR in lead generation THE ROLE OF PR IN LEAD GENERATION

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Ronelle Bester, owner of Red Ribbon Communications, explains how the economy is in a state of unprecedented instability, and that businesses are increasingly looking to see real and measurable results from their marketing efforts.

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5 unique lead generation ideas for your credit union 5 UNIQUE LEAD GENERATION IDEAS FOR YOUR CREDIT UNION

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For years, lead generation for traditional marketers meant actively seeking out and educating prospective customers about your services through broad scope advertising methods, such as by purchasing an ad in a magazine or renting a trade show booth and tracking people down at events. However, that d...

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5 Content Marketing Laws for Start-ups to have a Solid Footing 5 CONTENT MARKETING LAWS FOR START-UPS TO HAVE A SOLID FOOTING

blog article

'Content is King' Bill Gates once famously quoted. Now, in the present digital era, content marketing is ever evolving and has turned into a niche that is becoming more and more relevant. I couldn't help but share this amazing quote from Leodden "Content isn't king, it's the...

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Six Building Blocks of a High-Converting Lead Generation Form SIX BUILDING BLOCKS OF A HIGH-CONVERTING LEAD GENERATION FORM

blog article

People don't like online forms (gasp!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such as a piece of content or access to software.

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How Rogerwilco’s tech can improve content marketing HOW ROGERWILCO’S TECH CAN IMPROVE CONTENT MARKETING

blog article

Rogerwilco’s content marketing technology can help South African brands find unique content ideas, giving local content marketing campaigns a vital boost. The company’s WOLF performance marketing tool is a finalist in the international Digiday Content Marketing Awards taking place on Tue...

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The "Push" and "Pull" of Lead Generation THE "PUSH" AND "PULL" OF LEAD GENERATION

blog article

When it comes to generating leads, it appears that we are in a transitional period, moving away from outbound (" push ") to inbound (" pull ") lead generation. While it is tempting to classify outbound as "traditional" media (print ads, television ads, radio ads, direct...

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2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing 2017 HACKIES ENTRY: HACKING YOUR STACK FOR ACCOUNT-BASED MARKETING

blog article

Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology.

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ABM Superheroes in Full Force at Revenue Summit 2017 ABM SUPERHEROES IN FULL FORCE AT REVENUE SUMMIT 2017

blog article

#FlipMyFunnel and Sales Hacker have joined forces to put on the B2B marketing and sales event of the year: #RevSummit17. Some of the best and brightest in B2B marketing and sales will converge at Pier 27 in San Francisco from March 7th to 8th to share strategies they’re implementing to better ...

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Account-Based Marketing Case Study: Rosetta Stone® Sees 70% Increase in Opportunities with Terminus ACCOUNT-BASED MARKETING CASE STUDY: ROSETTA STONE® SEES 70% INCREASE IN OPPORTUNITIES WITH TERMINUS

blog article

“After our discussions with sales,” Mike explained, “I kept hearing again and again that we knew who we should be marketing to, but we weren’t targeting them as best as we could.” In most B2B sales, there are several people within the organization who are a part of the ...

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Revenue Summit 2017: Sneak Peek at 4 Account-Based Marketing Sessions REVENUE SUMMIT 2017: SNEAK PEEK AT 4 ACCOUNT-BASED MARKETING SESSIONS

blog article

This might be controversial, but I’m just going to come out and say it: Revenue Summit 2017 is going to rival Dreamforce for the best B2B sales and marketing event of the year.

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4 tips to maximize content marketing performance 4 TIPS TO MAXIMIZE CONTENT MARKETING PERFORMANCE

blog article

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise.

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How to navigate content marketing HOW TO NAVIGATE CONTENT MARKETING'S CONTROL ISSUES

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Marketers are famous for clamoring over new technologies. For content marketers, this has meant being able to showcase infographics, social media, videos, podcasts, virtual reality, chatbots and everything in between. While measurement is still a challenge, the ability to quickly adopt trends is not...

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4 Ways To Add Video To Your Social Media Marketing Strategy 4 WAYS TO ADD VIDEO TO YOUR SOCIAL MEDIA MARKETING STRATEGY

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Are you keen to add video as an integral part of your social media marketing strategy? You can add YouTube search tool to social posts, embed videos in Facebook and even use Instagram to promote them to your followers. But for that, you need a well-organized strategy that works well with your social...

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ACCOUNT BASED MARKETING — THE INESCAPABLE REALITY OF MODERN MARKETING ACCOUNT BASED MARKETING — THE INESCAPABLE REALITY OF MODERN MARKETING

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Account-based marketing is quickly becoming a fact of life in many organizations. A study by SiriusDecisions found that 71 percent of B2B marketers have implemented a program that includes ABM elements.

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Account-based marketing — the future of B2B sales? ACCOUNT-BASED MARKETING — THE FUTURE OF B2B SALES?

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Essentially, ABM is a highly targeted, strategic marketing campaign where the intended target market is a very small pool of people — sometimes even just one person — from a single large organisation. This is in stark contrast to the more-conventional “spray-and-pray” approac...

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Lead Generation Landing Page Benchmarks and Top Content Tactics LEAD GENERATION LANDING PAGE BENCHMARKS AND TOP CONTENT TACTICS

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Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.

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Account-Based Marketing Case Study: Support.com ACCOUNT-BASED MARKETING CASE STUDY: SUPPORT.COM

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Adam Polaszewski is the Senior Director of Demand Generation and Marketing Operations at Support.com, the leading provider of cloud-based software and services for technology support. Adam shared Support.com’s journey from inbound marketing to account-based marketing (ABM) and the impact it&rs...

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Top 10 Account-Based Marketing Moments from #RevSummit17 TOP 10 ACCOUNT-BASED MARKETING MOMENTS FROM #REVSUMMIT17

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Terminus was proud to be a marquee sponsor at the inaugural Revenue Summit with #FlipMyFunnel and Sales Hacker. On March 7th and 8th, 2017, the industry’s brightest B2B marketing and sales professionals gathered at Pier 27 in San Francisco to share strategies they’re implementing to achi...

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Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing WORKSHEET: HOW TO DEFINE AN IDEAL CUSTOMER PROFILE (ICP) FOR ACCOUNT-BASED MARKETING

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Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully selected list of target accounts — in other words, exclusively from companies that are a great fit for your solution. Instead of waiting for leads to come to you, your sales a...

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Featured Account-Based Marketing Tech Stack: BetterWorks FEATURED ACCOUNT-BASED MARKETING TECH STACK: BETTERWORKS

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Masha Finkelstein is the demand generation lead at BetterWorks, and she’s an account-based marketing (ABM) expert. She has over ten years of B2B and B2C marketing experience and, in my opinion, represents the marketing profile of the future: deep understanding of digital, analytics, and martec...

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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses 6 PRACTICAL ACCOUNT-BASED MARKETING (ABM) STRATEGIES FOR SMALL BUSINESSES

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The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. When you narrow down your focus to a small set of customers, the experience you can offer them can be highly personalized ...

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Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle CUSTOMER MARKETING: THE MISSING PIECE OF THE ACCOUNT-BASED MARKETING PUZZLE

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It’s tempting to assume that advertising dollars should only be spent on demand generation because B2B marketing has traditionally focused on filling the sales pipeline with as many leads as possible — but that’s simply not true.

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7 Steps to Getting Started with Account-Based Marketing (ABM) 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING (ABM)

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At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day — mostly press releases about new marketing technology and philosophical “Why ABM?” type blog posts. But then something happened toward the end of 2016: the alerts star...

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What’s a Successful ABM Strategy Without Killer Content? WHAT’S A SUCCESSFUL ABM STRATEGY WITHOUT KILLER CONTENT?

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The problem with many account-based marketing (ABM) strategies is a lack of variation in content to actually engage the right audience. Many marketers pigeonhole themselves into creating content for one sole purpose. Usually this purpose falls in one of two categories: top-of-funnel, awareness-gener...

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A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies” A YEAR OF ABM – THE FIRST ANNIVERSARY OF “ACCOUNT-BASED MARKETING FOR DUMMIES”

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One year ago today, Terminus Co-Founder and CMO, Sangram Vajre, published the first-ever book about account-based marketing (ABM). Our partners at Wiley publishing were a huge factor in making this book a success, as were the 50+ B2B marketing and sales thought leaders who were interviewed for the b...

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10 Ways To Make The Most Of Lead-Gen Programs 10 WAYS TO MAKE THE MOST OF LEAD-GEN PROGRAMS

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Partner success equals vendor success — it’s a win-win. But to get there, vendors and partners must understand that building a mutually beneficial channel program is a two-way street, one that requires allocating significant resources.

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This Week in Content Marketing: A&E Creates Content Blueprint for Brands THIS WEEK IN CONTENT MARKETING: A&E CREATES CONTENT BLUEPRINT FOR BRANDS

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In this episode, Robert and I discuss why A&E’s publisher-driven model may be perfect for enterprise brands. In other news, both Twitter and Medium have come out with monetization strategies involving paid content; only time will tell if either one will work. Our rants and raves include mi...

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What Is the Difference Between Content and Content Marketing? WHAT IS THE DIFFERENCE BETWEEN CONTENT AND CONTENT MARKETING?

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What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience.

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Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist] FACT-CHECKING FOR CONTENT MARKETERS: HOW TO PROTECT CREDIBILITY IN THE ERA OF FAKE NEWS [CHECKLIST]

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In all honesty, how well do you fact-check your content? Beyond proofreading for spelling and grammar errors, do you check the veracity of every claim in an article before publishing it?

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The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference THE CHALLENGES FACING TOMORROW’S MARKETER: 3 BIGGEST THEMES FROM INTELLIGENT CONTENT CONFERENCE

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What a brain-tingling few days of sessions and hallway chats we had at last week’s Intelligent Content Conference, my sixth ICC in a row. More than 400 content professionals from 20 countries gathered for three days of nonstop conversation about the future that’s upon us.

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Simplify Your Content Marketing Strategy with a One-Page Plan SIMPLIFY YOUR CONTENT MARKETING STRATEGY WITH A ONE-PAGE PLAN

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As CMI research shows, marketers with a documented content marketing strategy are more effective than those who lack a written strategy. Yet, only 40% of B2C and 37% of B2B marketers have written down a plan.

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This Week in Content Marketing: More Big Companies Investing in Original Content THIS WEEK IN CONTENT MARKETING: MORE BIG COMPANIES INVESTING IN ORIGINAL CONTENT

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In this episode, Robert and I share some of the highlights from Intelligent Content Conference 2017. In particular, we touch on some important industry trends to keep an eye on, including big businesses (like Netflix and Arrow) that are increasing their investments in original content. Our rants and...

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When Cross Sell and Up Sell Meets #ABM – video interview WHEN CROSS SELL AND UP SELL MEETS #ABM – VIDEO INTERVIEW

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Yesterday I met with Christopher Engman, CEO of Vendemore. Christopher built his company 9 years ago and has delivered hundreds of enterprise deployments around the globe. In this history, he has formed a solid point of view around the value of Account Based Marketing to deliver success in cross sel...

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Improve Your Facebook Ads with These 4 Tools IMPROVE YOUR FACEBOOK ADS WITH THESE 4 TOOLS

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Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their Page numbers and sales. Would you like to improve your ad reach, but don’t know where to start? Check out these great tools, a...

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Make Chatbot-Ready Videos for Account-Based Marketing MAKE CHATBOT-READY VIDEOS FOR ACCOUNT-BASED MARKETING

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Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea. Going forward, the underlying design of M...

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13 ways to make your inbound marketing stand out 13 WAYS TO MAKE YOUR INBOUND MARKETING STAND OUT

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Converting leads and contacts into customers continues to be the top marketing priority for many companies, according to HubSpot research. And organizations that focus on inbound – e.g. using content marketing, social media and SEO to attract customers -- (vs. outbound) marketing are more like...

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5 Things We Learned About How Brands Measure Content Marketing 5 THINGS WE LEARNED ABOUT HOW BRANDS MEASURE CONTENT MARKETING

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Data is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand.

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What is Business Video Content Marketing and How to Get Started WHAT IS BUSINESS VIDEO CONTENT MARKETING AND HOW TO GET STARTED

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Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, ...

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Try These Low-Cost Ideas For Using Video In Your Content Marketing TRY THESE LOW-COST IDEAS FOR USING VIDEO IN YOUR CONTENT MARKETING

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There are many ways you can use video for content marketing, and you’re really only limited by your imagination. If your budget is low, here are some inexpensive ideas to start implementing video into your existing marketing strategies:

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6 Great Lead Nurturing Email Examples 6 GREAT LEAD NURTURING EMAIL EXAMPLES

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Successfully building your client base isn’t just about delivering valuable content that has generated leads. The next, and one of the most important steps is nurturing your leads, you know, the ones that aren’t quite ready to convert yet. If you’re not sure what to do next, follow...

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How to Orchestrate a Solid ABM Team [Gifographic] HOW TO ORCHESTRATE A SOLID ABM TEAM [GIFOGRAPHIC]

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A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfec...

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BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP APRIL 10 – APRIL 14 BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP APRIL 10 – APRIL 14

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Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re diving into why longer content isn’t always better, how one company’s mistake can be a social media lesson for others, the latest data on the cont...

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10 Startup Friendly Tools to Help Your Lead-Generation Efforts 10 STARTUP FRIENDLY TOOLS TO HELP YOUR LEAD-GENERATION EFFORTS

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For startups, it can be hard to close a deal. Hell, it's hard enough even to get prospects to walk in the door. As the new kid on the block, your startup faces the challenge of not only having to educate people on what your product does but why they should give it a shot.

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Push and Pull: Inbound Vs Outbound Marketing PUSH AND PULL: INBOUND VS OUTBOUND MARKETING

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Reaching out to potential customers by providing relevant marketing content is among the most effective advertising and brand awareness strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy.

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Top 7 Inbound Marketing Mistakes to Avoid TOP 7 INBOUND MARKETING MISTAKES TO AVOID

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Even the strongest of marketers are susceptible to mistakes at times. And inbound marketing is no exception. Whether you have a great deal of experience or you are just getting started, we’ll share with you some of the most common mistakes that are often made with inbound marketing so that you...

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4 Pillars of Inbound Marketing 4 PILLARS OF INBOUND MARKETING

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What is Inbound Digital Marketing? Essentially, inbound digital marketing is a process of marketing that results in potential customers you have never engaged with before coming to you to learn more about your products and services.

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2 Funnels Are Necessary for Content Marketing 2 FUNNELS ARE NECESSARY FOR CONTENT MARKETING

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While this is an important goal to have in any content marketing strategy, we often focus too much on direct sales-related transactions to prove our content marketing return on investment.

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Rogerwilco shortlisted for prestigious Digiday Content Marketing Awards ROGERWILCO SHORTLISTED FOR PRESTIGIOUS DIGIDAY CONTENT MARKETING AWARDS

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Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platf...

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9 Article Formats Every Content Marketing Professional Should Know 9 ARTICLE FORMATS EVERY CONTENT MARKETING PROFESSIONAL SHOULD KNOW

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As a content marketing professional, your basic objective is figuring out how to quickly grab and hold the attention of your target audience. Each day your target audience is inundated with hundreds of messages and information, all vying for their attention.

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New study finds a major gap in content marketing understanding as budgets soar NEW STUDY FINDS A MAJOR GAP IN CONTENT MARKETING UNDERSTANDING AS BUDGETS SOAR

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UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan. The findins come from The State of Content Marketing survey launched, exclusively to senior marketers earlier this year, by digital ma...

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Four examples of brands using educational content marketing FOUR EXAMPLES OF BRANDS USING EDUCATIONAL CONTENT MARKETING

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Interestingly, research has shown two thirds of consumers prefer content marketing that educates and informs them about a subject or product, meaning it could be even more effective than pure entertainment.

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Agile Content Marketing: Building a Thought Leadership Machine AGILE CONTENT MARKETING: BUILDING A THOUGHT LEADERSHIP MACHINE

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Raise your hand if your thought leadership strategy is still bootstrapped? You’re creating content, but throwing spaghetti at the wall. Leadership sign-offs are worse than the DMV wait. And if you have the joy of compliance review, you are contemplating if living in a van down by the river wou...

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The 7 Worst Mistakes You Can Make in B2B Content Marketing THE 7 WORST MISTAKES YOU CAN MAKE IN B2B CONTENT MARKETING

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In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

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No Size Too Small: ABM for SMBs NO SIZE TOO SMALL: ABM FOR SMBS

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As a small-to-midsize business owner or marketer, you've likely faced the dilemma of not having the same tools as the bigger guys. You may think that they're playing an entirely different ballgame, but that's not necessarily true. They might have more employees, resources, and tools at t...

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Why Effective Content Marketing Beats Paid Search For Lead Generation WHY EFFECTIVE CONTENT MARKETING BEATS PAID SEARCH FOR LEAD GENERATION

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Effective content marketing. It’s what we’re all striving for as marketers. To be able to produce high-quality leads for our sales teams via search engine optimisation instead of spending our hard-earned marketing budgets on search engine marketing.

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3 Facebook Content Marketing Tips for B2B Firms 3 FACEBOOK CONTENT MARKETING TIPS FOR B2B FIRMS

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Content marketing is an arms race. The competition for attention on Facebook is intense, and seems to grow more heated every day. Just because somebody is following your brand on the site doesn't mean they'll automatically engage with your content.

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8 content marketing mistakes that are costing you time, money and potential clients 8 CONTENT MARKETING MISTAKES THAT ARE COSTING YOU TIME, MONEY AND POTENTIAL CLIENTS

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The latest annual report by the Content Marketing Institute shows that content marketing does not come without setbacks. Australian marketers that were surveyed identified time and budgeting as two of the key reasons for a stagnancy in their organisation’s content marketing success.

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Yahoo Expands Content Marketing Offerings in India with Yahoo Storytellers YAHOO EXPANDS CONTENT MARKETING OFFERINGS IN INDIA WITH YAHOO STORYTELLERS

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Yahoo India announced today the launch of Yahoo Storytellers, a content marketing solution for brands and agencies that leverage Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now marketers in India can leverage Yahoo Storytellers to successfully deve...

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CONTENT MARKETING HAS LEFT OUTBOUND EFFORTS IN THE DUST CONTENT MARKETING HAS LEFT OUTBOUND EFFORTS IN THE DUST

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The internet has not only transformed how we communicate, but it’s also changed the face of marketing – or, more precisely, consumer expectations regarding marketing. While outbound marketing was likely once your bread and butter, inbound marketing has become the basis of most modern lea...

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BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 3 – APRIL 7 BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 3 – APRIL 7

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Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re exploring stories about helpful tools for social media marketers, overcoming writer’s block, the state of mobile marketing and much more.

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Visitor Identification for B2B Website Lead Generation: What You Need to Know VISITOR IDENTIFICATION FOR B2B WEBSITE LEAD GENERATION: WHAT YOU NEED TO KNOW

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There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.

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Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data ARE YOU WASTING YOUR MARKETING DOLLARS? STRATEGIES TO PERSONALIZE CUSTOMER TOUCHPOINTS WITH BETTER DATA

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Data gathered through your online web and registration forms provide valuable information into customers and prospects that are actively showing interest and engaging with your business. By capturing this data and integrating it into a lead nurturing system or other type of outreach program, busines...

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Inbound and Outbound: The Zen of Balanced Marketing INBOUND AND OUTBOUND: THE ZEN OF BALANCED MARKETING

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In recent years you’ve undoubtedly heard a lot about “inbound” marketing ‒ promotional activities designed to attract a prospect to your destination, offer, or experience. Over the last decade, marketers have enthusiastically embraced inbound marketing practices and reaped its bene...

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Automate Your Ecommerce Sales Using Consumer Psychology AUTOMATE YOUR ECOMMERCE SALES USING CONSUMER PSYCHOLOGY

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This automation builds loyalty and primes them for additional sales in the future. We want to give them a false sense of security with a nurturing campaign. This makes them feel less pressured to buy and provides value before the sales begin.

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How to Meet Your Content Marketing Goals HOW TO MEET YOUR CONTENT MARKETING GOALS

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Over the last few posts, we’ve covered the importance of strategic execution in content marketing, how to define a goal for your content, and the value of understanding your key performance indicators to know if you’re making progress on that goal.

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How Much Should You Invest in Content Marketing? HOW MUCH SHOULD YOU INVEST IN CONTENT MARKETING?

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Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you’ll still be paying for the strategy y...

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Optimizing Your Demand Generation Strategy with New Content Research OPTIMIZING YOUR DEMAND GENERATION STRATEGY WITH NEW CONTENT RESEARCH

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Show of hands, what marketers made tactical changes to their demand generation strategy this year based upon external survey reports? Better yet, what marketers carried forward with the same strategy from last year?

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B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach B2B LEAD GENERATION REQUIRES A MULTI-CHANNEL DIGITAL MARKETING APPROACH

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In this report, we were specifically looking to understand the perspective of B2B marketers who are focused on a lengthy sales cycle, involving numerous purchase influencers.

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Every Lead Generation Campaign Must Have These 5 Things EVERY LEAD GENERATION CAMPAIGN MUST HAVE THESE 5 THINGS

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Each company may take a different approach to lead generation, but they all have the same goal in mind. No matter what path they take to get there, bringing in leads is what these companies hope to achieve once they reach the end of that path. In order to do that, companies need to find unique ways ...

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Special Report: How to turn Facebook into a lead generation machine SPECIAL REPORT: HOW TO TURN FACEBOOK INTO A LEAD GENERATION MACHINE

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Featuring 16-plus marketing testimonials for harnessing the social media giant, real estate agents’ biggest mistakes and advice from the experts

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What’s the Secret to Successful Lead Generation? WHAT’S THE SECRET TO SUCCESSFUL LEAD GENERATION?

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I’ve always said real estate has its seasons. At the beginning of the year, many agents are feeling motivated—they’ve set their goals, their energy is high and they’re ready to make it a great year. That’s why the first quarter of the year is the best time to generate t...

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Fueling your Field Marketing Plan with an ABM Strategy FUELING YOUR FIELD MARKETING PLAN WITH AN ABM STRATEGY

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As a field marketer how often do you get forwarded a steady stream of event requests from your sales team and the rest of the organization? Are you continually pinged to research an event that will surely be the silver bullet to marketing success? Typically the reasons they want you to sponsor go so...

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7 WAYS TO TURN ABM INTO A REVENUE DRIVER 7 WAYS TO TURN ABM INTO A REVENUE DRIVER

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Your marketing KPIs are tied to your programs’ ability to drive or influence growth—fail to deliver a measurable uptick in marketing influenced revenue, and you may not be the CMO very long.

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How to Use ABM for Customer Acquisition HOW TO USE ABM FOR CUSTOMER ACQUISITION

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ABM is generally applied to a B2B organization's most strategic accounts.  This is partly because those accounts usually lend themselves best to ABM, partly because those accounts generally have the highest ROI, and partly because of the relatively large amount of resources necessary to sus...

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Demandbase Launches Partner Program to Grow ABM Adoption DEMANDBASE LAUNCHES PARTNER PROGRAM TO GROW ABM ADOPTION

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At a time when things are heating up for Account-Based Marketing (ABM) due to its high ROI, Demandbase – the leader in ABM launched a Partner Program to provide education and sales support to partners so that their clients can implement ABM strategies and solutions effectively.

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Woo Your Leads With These Nurture Marketing Best Practices WOO YOUR LEADS WITH THESE NURTURE MARKETING BEST PRACTICES

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Back in the day marketing was about pushing information from seller to buyer. Then, the Internet came and people could “pull” their own information. Now we engage in ongoing dialog and integrate online and offline experiences. This evolutionary change has required marketers to adjust our...

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What is Demand Generation and Why is it so Important? WHAT IS DEMAND GENERATION AND WHY IS IT SO IMPORTANT?

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You’ve heard the buzzwords “Demand Generation” a thousand times. But that doesn’t mean you have a clear handle on what it is, or why you should care about it. Given this, I thought it would be useful for business2community readers to explain what “Demand Generation&rdqu...

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Outsourcing Lead Generation – A Business Evaluation Guide OUTSOURCING LEAD GENERATION – A BUSINESS EVALUATION GUIDE

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Lead generation is one of the most important undertakings for a company or marketing team. Qualified leads are the foundation of a healthy sales pipeline and a strong business. However, attracting the right leads for your business, that efficiently convert into paying customers, is much more complic...

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5 Content Marketing Trends You Need To Know About This Year 5 CONTENT MARKETING TRENDS YOU NEED TO KNOW ABOUT THIS YEAR

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Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to k...

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Content Marketing: Building + Executing Your Strategy CONTENT MARKETING: BUILDING + EXECUTING YOUR STRATEGY

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Content marketing is not a mere trend or buzzword in the marketing world. It’s an effective strategy for building unique, informative pieces that help to educate and nurture potential clients, while also engaging and retaining existing customers. Building and executing an effective, sustainabl...

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When and Why to Be Choosy About Content Marketing Clients WHEN AND WHY TO BE CHOOSY ABOUT CONTENT MARKETING CLIENTS

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It’s been a while since I wrote a blog post for writers — ever since I realized that it makes a lot more business sense to write for people who buy what I do rather than for people who do what I do. Every now and then, though, I feel the need to play my grande dame card…so here go...

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Expert Interview Series: Gal Shweiki of Shweiki Media About Sales Prospecting, Lead Nurturing, and Marketing in the Print Media Industry EXPERT INTERVIEW SERIES: GAL SHWEIKI OF SHWEIKI MEDIA ABOUT SALES PROSPECTING, LEAD NURTURING, AND MARKETING IN THE PRINT MEDIA INDUSTRY

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Gal Shweiki is the President and CEO of Shweiki Media Inc., a printer specializing in high-quality glossy publications. We had a chance to speak with Gal about the print media business in a digital world, and learned a few tips on how to obtain and nurture sales leads.

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6 Ways You Can Repurpose Case Studies To Generate More Leads 6 WAYS YOU CAN REPURPOSE CASE STUDIES TO GENERATE MORE LEADS

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You’ve created a case study that brilliantly shows how your product or service helped solve a problem that your client was having. Instead of letting it sit on your website why not take that case study and repurpose it in to other content pieces. According to Demand Gen’s 2016 Content Pr...

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Not Just Lead Generation: Real Estate Portals Getting Smarter Using N=1 Level Personalization NOT JUST LEAD GENERATION: REAL ESTATE PORTALS GETTING SMARTER USING N=1 LEVEL PERSONALIZATION

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Personalisation is defined as the act of providing tailored products or services to specific individuals or, to groups or segments of individuals. In today’s world where technology has empowered platforms with big scale data processing, advanced machine learning algorithms, and capabilities to...

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Is Your Account-Based Marketing Program Putting the Cart Before the Horse? IS YOUR ACCOUNT-BASED MARKETING PROGRAM PUTTING THE CART BEFORE THE HORSE?

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Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts.

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6 Content Marketing Strategies Every Small Business Should Steal 6 CONTENT MARKETING STRATEGIES EVERY SMALL BUSINESS SHOULD STEAL

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Got big dreams but a small budget? You’re not alone. Most small companies are in the same fix. But this doesn’t have to be a deal killer – it just means you need to be smart. You need to think differently than your larger competitors.

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The 3 R’s of Content Marketing THE 3 R’S OF CONTENT MARKETING

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As a kid, the three R’s (Reduce, Reuse and Recycle) were grilled into my brain. This ensured that I would not pollute the earth with more garbage. That lesson also applies to content marketing. By Using the R’s of content marketing: Reuse, Refresh, and Reimagine, you can reduce marketing...

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How to Boost B2B Lead Generation with Content Marketing HOW TO BOOST B2B LEAD GENERATION WITH CONTENT MARKETING

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In the 2016 report from the Content Marketing Institute (CMI), 62% of B2B marketers said that their organization’s content marketing efforts are more successful compared to a year ago. This is an indication that content marketing is more than just an industry buzzword, but an important busines...

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2016 Prognostications: Christopher Engman of @Vendemore talks about #ABM insights 2016 PROGNOSTICATIONS: CHRISTOPHER ENGMAN OF @VENDEMORE TALKS ABOUT #ABM INSIGHTS

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Once again I caught up with Christopher Engman from Vendemore. This time we discussed his thoughts about the new year and new trends for Account Based Marketing. Always in front of enterprise scale sales and marketing strategies, Christopher believes that the B2B insights derived through a solid ABM...

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2016 Prognostications: @JonMiller says this is the year for high-performance ABM 2016 PROGNOSTICATIONS: @JONMILLER SAYS THIS IS THE YEAR FOR HIGH-PERFORMANCE ABM

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Quoting a joke from Joe Chernov ( @jchernov ), Jon describes this as the year that marketers shift from talking about ABM to actually deploying it – no spoiler alert, watch the video! Jon also comments on the research and approach defined by the Account Based Marketing Consortium. The ABM Capa...

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2016 Prognostications: Kevin Cunningham identifies the need for tighter ABM integration across capabilities 2016 PROGNOSTICATIONS: KEVIN CUNNINGHAM IDENTIFIES THE NEED FOR TIGHTER ABM INTEGRATION ACROSS CAPABILITIES

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I caught up with Kevin yesterday and had a chance to discuss what he sees on the horizon for 2016. He’s hearing a lot from his clients about how seamless connections between the elements of the ABM Capabilities Framework empowers marketers to scale and better control high-performing ABM progra...

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ABM Metrics That Matter: The ICARE philosophy – video interview with Jon Miller ABM METRICS THAT MATTER: THE ICARE PHILOSOPHY – VIDEO INTERVIEW WITH JON MILLER

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Jon Miller is focused on helping ABM practitioners drive successful metrics to their programs. An absolutely critical component of high-performance ABM.

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Predictive Analytics and ABM – a video interview PREDICTIVE ANALYTICS AND ABM – A VIDEO INTERVIEW

blog article

Kevin Cunningham, CEO at MRP, has more than a decade of deployment experience in the Account Based Marketing space. About a year ago they acquired Prelytix, a player in the Predictive Analytics space. When I caught up with him last week via Skype we had a chance to discuss this intersection between ...

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Content, the fuel for #ABM – video interview CONTENT, THE FUEL FOR #ABM – VIDEO INTERVIEW

blog article

In our recent research we found that 90% of high performing ABM programs create content that is versioned to achieve specific ABM objectives. Check out this short video to hear first hand from one of the worlds renowned experts in ABM content, Johan Sundstrand. As CEO of Freya News, his team enables...

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B2B Buying Groups – how #ABM can affect decisions B2B BUYING GROUPS – HOW #ABM CAN AFFECT DECISIONS

blog article

In a recent LinkedIn Pulse article, "2 Key Trends Make Account Based Marketing necessary today", I  expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adap...

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Crowdsourced Insights Are Here to Kill the Data Dinosaur CROWDSOURCED INSIGHTS ARE HERE TO KILL THE DATA DINOSAUR

blog article

These slow and lumbering companies — which are typically household names — often don’t realize their tactics are from another era. This lack of awareness curbs any inclination they have to evolve and foster brand loyalty.

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Can You Prove and Quantify the Value of “Right Time” Marketing? CAN YOU PROVE AND QUANTIFY THE VALUE OF “RIGHT TIME” MARKETING?

blog article

Reaching prospects at the “Right Time” is one of the most overused and least substantiated claims made by marketing service providers. When they hear “right time,” most tech marketers tune it out like most meaningless marketing phrases.

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ABM – How to Do Something that Works ABM – HOW TO DO SOMETHING THAT WORKS

blog article

ABM has a lot of promise, but expectations are getting high. Sales VPs imagine it’s about Marketing focusing on top accounts with extravagant, granular efforts. Marketing Directors strive to put programs in place, recognizing quickly that many approaches are very hard to scale.  And of co...

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Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe DATA-CENTRIC MARKETING STORIES IN EMEA – INSIGHT FROM PRIORITY ENGINE USER GROUP IN EUROPE

blog article

Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their insight, so we wanted to share some of what we learned.

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Power Niche Marketing: A Great Example Of A Power Niche POWER NICHE MARKETING: A GREAT EXAMPLE OF A POWER NICHE

blog article

You think you have problems being a lawyer or a law firm?  But consider how truly awful it must be to be a plain old bank?  It is one of the most boring businesses there is. And worse yet, the government has regulated all of the innovation out of this industry, and for a good reason. Basic...

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9 Ways Content Marketing Benefits Your Business 9 WAYS CONTENT MARKETING BENEFITS YOUR BUSINESS

blog article

I’m often asked how content marketing benefits a business – especially a startup or small business. It’s a fair question, and the answer is… it depends.

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5 Reasons ABM is Key to B2B Success 5 REASONS ABM IS KEY TO B2B SUCCESS

blog article

Since it was codified in 2004, ABM has grown into a practice that combines several sales and marketing techniques to create a theory revolving around the collective decision-making process characteristic of B2B buyers. This practice allows companies to focus on funneling strong lead generation, lead...

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12 Ways to Boost Your Website’s Lead Generation Performance 12 WAYS TO BOOST YOUR WEBSITE’S LEAD GENERATION PERFORMANCE

blog article

If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all a...

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How to Brew a Bold Blend of ABM and Inbound HOW TO BREW A BOLD BLEND OF ABM AND INBOUND

blog article

Account-based Marketing (ABM) is the hottest trend in B2B, but rest assured, this isn’t just another over-hyped acronym. According to SiriusDecisions, more than 70% of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs.

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Full Circle Insights Unveils New Automated Lead-To-Account Matching Technology Solution FULL CIRCLE INSIGHTS UNVEILS NEW AUTOMATED LEAD-TO-ACCOUNT MATCHING TECHNOLOGY SOLUTION

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NEW TECHNOLOGY SOLUTION, BUILT NATIVELY ON SALESFORCE APP CLOUD, EXTENDS FULL CIRCLE INSIGHTS’ OFFERINGS THAT MEASURE AND ENHANCE SALES AND MARKETING ABM PERFORMANCE.

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4 Tips For Launching A Successful ABM Campaign 4 TIPS FOR LAUNCHING A SUCCESSFUL ABM CAMPAIGN

blog article

When executed properly, account-based marketing (ABM) is more than just a popular buzzword for sales and marketing. When executed in conjunction with sale initiatives, it can provide a significant boost to the campaign’s KPIs.

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#AccountBasedMarketing from the “C” suite #ACCOUNTBASEDMARKETING FROM THE “C” SUITE

blog article

Applying the path to "High-Performance ABM" that we defined in December, top execs from the top ABM platforms will be sharing case study where their team amp'd up a clients' program.

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#ABM Consortium teams up with 100 B2B Marketing Execs, @CostanoaVC, @SalesforceVC, @GetZenIQ #ABM CONSORTIUM TEAMS UP WITH 100 B2B MARKETING EXECS, @COSTANOAVC, @SALESFORCEVC, @GETZENIQ

blog article

Thursday night was a blast! We had an incredible series of content coming from great companies, primary research and an All-Star panel… all focused on ABM. Instigated by two top Venture Capital firms, Costanoa Venture Capital and Salesforce Ventures, we explored cutting edge aspects of ABM an...

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Account-Based Marketing Benchmark Program ACCOUNT-BASED MARKETING BENCHMARK PROGRAM

blog article

Have you ever wondered how your ABM program stacks up to others? Not a question any longer. Answer 8 questions and you will receive: Your own ABM grade, relative to more than 500 ABM programs from around the globe

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Most Account-Based Marketing Programs Will Never Achieve Pipeline “Velocity” MOST ACCOUNT-BASED MARKETING PROGRAMS WILL NEVER ACHIEVE PIPELINE “VELOCITY”

blog article

This is a really critical point. Most self-identified ABM programs aren't actually doing ABM at all. Our recent ABM research, covering 500 programs from around the globe, identified that approximately 70% of programs are not doing the necessary planning to achieve the promised objectives of ABM ...

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Chances are, you’re actually doing List-Based Marketing CHANCES ARE, YOU’RE ACTUALLY DOING LIST-BASED MARKETING

blog article

This isn't a trivial exercise in semantics or a small slice of the market. The ABM Consortium research from last December points to this being about 70% of all self-described ABM programs.

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Pokemon and a story of ABM revenue velocity POKEMON AND A STORY OF ABM REVENUE VELOCITY

blog article

Today I published a Pulse article, "When is ABM revenue velocity rarer than Mew, Moltres or Ditto?", that oddly enough draws a distinction between the rage surrounding Pokemon Go and Account-Based Marketing. My kids had me load the Pokemon Go app a few days after it released. Since then, I...

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David Raab Account Based Marketing Interview DAVID RAAB ACCOUNT BASED MARKETING INTERVIEW

blog article

As one would expect, this isn’t the typical fluff. David goes super deep and covered 40 vendors in a 140 page report. This will become the go to guide for those shopping the category. The cost is $495 but the value is far more than that.

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Account Based Marketing, a look around the corner ACCOUNT BASED MARKETING, A LOOK AROUND THE CORNER

blog article

As we say goodbye to Summer 2016 and look forward to Fall and an amazing 2017, key questions start to come to mind... what will 2017 hold, how can I find out? As usual, we've got great answers. No BS, no amateur opinions, we've curated the top C-Level execs to share their top prognostication...

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How to Use ABM to Turn Leads into Customers HOW TO USE ABM TO TURN LEADS INTO CUSTOMERS

blog article

Business-to-business (B2B) companies are increasingly adopting new methods to achieve revenue goals, and account based marketing (ABM) is at the center of this transformation. ABM merges strategic insights with advanced technology to provide the required results, meaning that marketing teams can use...

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5 Powerful Lessons Content Marketers Can Learn from Journalism 5 POWERFUL LESSONS CONTENT MARKETERS CAN LEARN FROM JOURNALISM

blog article

Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B marketers plan to produce more content in the coming months. They too understand that creating valuable content for their target audience is a surefire way to beef up results and revenue. Con...

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Getting real results on content marketing with ACME GETTING REAL RESULTS ON CONTENT MARKETING WITH ACME

blog article

ACME Digital, the largest independent publisher network in South Africa, has concluded a series of content marketing campaigns across the network which has gone a long way to revive momentum in the value of brand-safe content.

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Facebook Lead Ads: Setting Up Your First Campaign FACEBOOK LEAD ADS: SETTING UP YOUR FIRST CAMPAIGN

blog article

Facebook Ads is a REAL bargain for any marketer and business owner. However, many advertisers recently noticed an uncomfortable truth: it is getting more and difficult to acquire new leads and step them into your funnel. Why are your Facebook Ads costs increased SO MUCH?

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How To Increase Engagement On Instagram HOW TO INCREASE ENGAGEMENT ON INSTAGRAM

blog article

Your social media content has to do more than catch a person’s eye. If you want it to bring you business, it has to get that person to act. There are a few top brands that really understand Instagram marketing campaigns.

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How To Change The Owner Of A Facebook Ad Account HOW TO CHANGE THE OWNER OF A FACEBOOK AD ACCOUNT

blog article

No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel.

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Making Videos for Social Media: Do’s and Don’ts MAKING VIDEOS FOR SOCIAL MEDIA: DO’S AND DON’TS

blog article

With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world.

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How To Prioritize Social Media Efforts HOW TO PRIORITIZE SOCIAL MEDIA EFFORTS

blog article

Gone are they days where marketers could afford to ignore the shiny new ball that is social media. It is no longer something that marketers should be experimenting with; it’s 2017, and using social platforms have become a bare minimum in the scope of a company’s larger marketing strategy...

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Six ways to give your content marketing a more competitive edge SIX WAYS TO GIVE YOUR CONTENT MARKETING A MORE COMPETITIVE EDGE

blog article

Strong SEO and great content marketing go hand in hand. It's hard to get noticed on search engines and social media if your blog posts don't spark attention or reach the right audience. Without a solid content marketing strategy, your SEO is toast.

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4 Key Moments For Maximizing Content Marketing Effectiveness 4 KEY MOMENTS FOR MAXIMIZING CONTENT MARKETING EFFECTIVENESS

blog article

People have very specific needs to satiate when consuming content. Armed to the teeth with back arrows, new-window tabs and the omnipresent mute button, they’ve never been more in control of their overall user experience. As marketers, if you’re not considering the needs and expectations...

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Build A Strong Global Content Marketing Strategy Within A Silo Structure BUILD A STRONG GLOBAL CONTENT MARKETING STRATEGY WITHIN A SILO STRUCTURE

blog article

Breaking down silos’ is a trendy, utopian corporate mentality that continues to reach the podium in most marketing blueprints, and it is not without merit. Silos have the potential to reduce efficiency and have serious consequences on a productive company culture.

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CONTENT MARKETING CRITICAL FOR ACQUIRING NEW CUSTOMERS, SAY MARKETERS CONTENT MARKETING CRITICAL FOR ACQUIRING NEW CUSTOMERS, SAY MARKETERS

blog article

Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to a new State of Branding report published by OnBrand. Almost half also said that they would invest in content management systems during 20...

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7 Ways to Find Contacts for Your Target Accounts in Account Based Everything 7 WAYS TO FIND CONTACTS FOR YOUR TARGET ACCOUNTS IN ACCOUNT BASED EVERYTHING

blog article

According to ancient Greek legend, there was a general who buried a large treasure in his tent when he was defeated in battle in 477 BC. When the conquering general and his troops could not find the treasure, they consulted the Oracle of Delphi.

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7 Steps to Getting Started with Account-Based Marketing (ABM) 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING (ABM)

blog article

At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day — mostly press releases about new marketing technology and philosophical “Why ABM?” type blog posts. But then something happened toward the end of 2016: the alerts star...

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7 Top Tips To Boost Your Social Media Traffic 7 TOP TIPS TO BOOST YOUR SOCIAL MEDIA TRAFFIC

blog article

Social media probably stands among your top traffic sources. Regardless, marketers still complain about social media being an ineffective tool in driving traffic and conversions.

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“What The Hell Do We Do With LinkedIn?!” (Final Answer) “WHAT THE HELL DO WE DO WITH LINKEDIN?!” (FINAL ANSWER)

blog article

Even if you're a social media whiz, LinkedIn can defy understanding. After all, it's not like other social networks. Although it's now got a lot more "social" in its features, and has recently refreshed parts of its interface so it looks more like other social sites, under the ...

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Top 5 Social Media Monitoring Tools To Track Your Brand Keywords TOP 5 SOCIAL MEDIA MONITORING TOOLS TO TRACK YOUR BRAND KEYWORDS

blog article

Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it w...

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3 Project Management Excel Sheets to Help You Stay Organized 3 PROJECT MANAGEMENT EXCEL SHEETS TO HELP YOU STAY ORGANIZED

blog article

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you delay putting together a decent grocery list. For some reason it all comes...

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5 WordPress Plugins To Gather User Feedback 5 WORDPRESS PLUGINS TO GATHER USER FEEDBACK

blog article

They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online storefront, you can gain a great deal from listening to what your users have to say. But how do you gather than information?

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What Is A Landing Page And How Is It Used? WHAT IS A LANDING PAGE AND HOW IS IT USED?

blog article

A landing page is web page that provides further information after a potential client clicks on a smaller embedded advertisement on another webpage. Also known as lead capture pages, landing pages are useful because they provide information directly related to the advertisement selected by the viewe...

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How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources] HOW TO TURN B2B LEAD NURTURING INTO SALES: YOUR COMPLETE GUIDE [25+ RESOURCES]

blog article

I've been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic is so broad but every aspect of it is extremely significant. That's why I created this comprehensive guide to be an invaluable resource for B2B marketers who are beginne...

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3 Barriers To Remove In Your Lead Generation Process 3 BARRIERS TO REMOVE IN YOUR LEAD GENERATION PROCESS

blog article

Good lead generation brings in traffic. Great lead generation brings in quality leads. Good or great, there are three major barriers to lead generation that could derail your efforts. Remove these barriers, and you are on the way to Lead Generation greatness.

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Memories of A Content Marketing Guru MEMORIES OF A CONTENT MARKETING GURU

blog article

More than once, I have come across clients who believed that they can sell their products to everyone! On the plus side, this attitude reflects that they value their products and services and believe a wide range of people can benefit from them. Still, not having a preset marketing persona is a cost...

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4 Creative Uses of Marketing Automation 4 CREATIVE USES OF MARKETING AUTOMATION

blog article

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out...

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How Facebook Ads Work For Small Businesses HOW FACEBOOK ADS WORK FOR SMALL BUSINESSES

blog article

For many years, advertisers relied on data from focus groups and Nielsen ratings — television audience and viewership measurements — to better target their ads. These indirect (but reliable) methods enabled brands to know what types of consumers were seeing their ads and what types of re...

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6 Simple Steps To Start To Benefit From Marketing Automation 6 SIMPLE STEPS TO START TO BENEFIT FROM MARKETING AUTOMATION

blog article

Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online.Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your marketing automation campaign off the ground is more co...

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Influencer Marketing 101 – How to Identify and Track Influencers (Part 1) INFLUENCER MARKETING 101 – HOW TO IDENTIFY AND TRACK INFLUENCERS (PART 1)

blog article

This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer marketing focuses on cherry-picking few ones who have measurable influence over significant segments of potential customers.

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How To Build An Irresistible Lead Magnet HOW TO BUILD AN IRRESISTIBLE LEAD MAGNET

blog article

Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most important step: getting people INTO the funnel to begin with.

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How to Deal with Google Encrypting All Keyword Data HOW TO DEAL WITH GOOGLE ENCRYPTING ALL KEYWORD DATA

blog article

Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There have been talks of Google's high handedn...

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5 Digital Books Teaching You eBook Marketing 5 DIGITAL BOOKS TEACHING YOU EBOOK MARKETING

blog article

eBook marketing is a great way to create a strong linkable asset. Ebooks are fun to promote. An eBook is what your customers will take offline with them whenever they go traveling or on vacation. Ebooks are easy to get links and shares to. But how do you actually go through the process? What can you...

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Top 5 Inbound Marketing Campaigns TOP 5 INBOUND MARKETING CAMPAIGNS

blog article

The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales oriented material upon customers or bombarding them with self-promotional rubbish that makes y...

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TOP 6 LINKEDIN CHANGES ROCKING THE CONTENT MARKETING WORLD IN 2017 TOP 6 LINKEDIN CHANGES ROCKING THE CONTENT MARKETING WORLD IN 2017

blog article

This past year, Microsoft made a big splash by purchasing LinkedIn, and as a result, 2017 is shaping up to be an important year for the business-oriented social network. LinkedIn is making a lot of big adjustments that will have tremendous effects on your marketing decisions.

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Latex Foley Catheters Global Market Segmentation and Major Players Analysis and Forecast to 2022 LATEX FOLEY CATHETERS GLOBAL MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS AND FORECAST TO 2022

blog article

Market Reports Center has released its latest research-based report entitled ‘Latex Foley Catheters market.’ This comprehensive report provides a holistic approach to the market growth with a detailed and precise analysis of the overall competitive scenario of the Latex Foley Catheters m...

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How can ABM Drive your Content Marketing Strategy HOW CAN ABM DRIVE YOUR CONTENT MARKETING STRATEGY

blog article

Content creation is a never-ending uphill battle. The wish list of content requests from thought leadership, top of funnel, educational, vertical targeted, sales enablement….it is never ending. How do you prioritize? Is it the loudest voice in the room? Do you focus on topics that are trendy ...

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A 65-Point Checklist to Evaluate Your Marketing Automation Needs, Benefits & Fails A 65-POINT CHECKLIST TO EVALUATE YOUR MARKETING AUTOMATION NEEDS, BENEFITS & FAILS

blog article

A successful marketing automation programme triggers sales and marketing activities based on customer interactions set off by opening your emails, reading your blogs posts, visiting your website, and engaging with you across social media.

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Simplifying the Inbound Marketing Methodology (Part 1) SIMPLIFYING THE INBOUND MARKETING METHODOLOGY (PART 1)

blog article

A company realizes that they need to step-up their online marketing game. They dip their toes in paid search. They design banner ads. They dive headfirst into social media. They buy expensive marketing automation software, attracted to the promise of magnificent exposure and increased sales. These a...

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Simplifying the Inbound Marketing Methodology (Part 2) SIMPLIFYING THE INBOUND MARKETING METHODOLOGY (PART 2)

blog article

To recap, the first stage involves attracting the right kind of traffic to your website with relevant, remarkable content. The more visitors you can attract that fit into your target demographic, the better. The second phase, Capture, focuses on what to do with that traffic. Ideally, you want visito...

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Case Study: How MSI Data Drives Business with Content Marketing CASE STUDY: HOW MSI DATA DRIVES BUSINESS WITH CONTENT MARKETING

blog article

There's nothing quite like a little inspirational story to start the new year and get your online marketing headed in the right direction. Joanna Pfahler, Content Marketing Specialist at MSI Data, has just such a story to share with you. One year after launching their new content-focused marketi...

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Using Buzzsumo for Building Outreach Lists USING BUZZSUMO FOR BUILDING OUTREACH LISTS

blog article

So you have created, or are planning on making, an awesome piece of content. You know, the kind that Matt Cutts will love; its informative, its funny, it looks brilliant and its going to make you niche famous.

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5 Inbound Marketing Myths Debunked 5 INBOUND MARKETING MYTHS DEBUNKED

blog article

If your job has anything to do with digital marketing, whether its creating online content, doing SEO or running social media campaigns, by now you have heard of Inbound Marketing. Its a very popular marketing methodology that encapsulates various online tactics and strategies to attract visitors to...

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The Inbound Marketing Funnel Reviewed From Top To Bottom THE INBOUND MARKETING FUNNEL REVIEWED FROM TOP TO BOTTOM

blog article

Purchase Funnel, Sales Funnel, Marketing Funnel, Customer Funnel and now in the new world of online marketing, we've got the Inbound Marketing Funnel.

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Why your Content Strategy Needs an Inbound Marketing Strategy WHY YOUR CONTENT STRATEGY NEEDS AN INBOUND MARKETING STRATEGY

blog article

No matter how good the content on your website is, the simple fact of the Internet is most people only visit a few preferred sites, rarely casting a wider net to see what else may be out there. That is why every good content strategy requires an inbound marketing strategy paired with it. By focusing...

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How to Map Keywords to Each Stage of the Buying Cycle HOW TO MAP KEYWORDS TO EACH STAGE OF THE BUYING CYCLE

blog article

In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order to attract the right visitors to your site, you need create the right content that speaks directly to your visitors...

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Inbound Marketing on a Shoestring Budget [1/5]: The Foundation INBOUND MARKETING ON A SHOESTRING BUDGET [1/5]: THE FOUNDATION

blog article

Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom of Funnel) phase. That leaves 82-100% of visitors in the Aware...

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Marketing Automation Meets ABM MARKETING AUTOMATION MEETS ABM

blog article

B2B marketers across the board are embracing Account-Based Marketing. In our latest webinar, we are deep-diving into the use of marketing automation for ABM.

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Inbound Marketing on a Shoestring Budget [2/5]: Attract INBOUND MARKETING ON A SHOESTRING BUDGET [2/5]: ATTRACT

blog article

Now that you have proper lead tracking in place, you can work on attracting more visitors to your site. The goal is to attract quality traffic. We determine the quality of our traffic by monitoring our conversion rate. We can attract more visitors by working on these 5 core components.

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The Integrated Marketing Communications Process Any Marketer Can Use THE INTEGRATED MARKETING COMMUNICATIONS PROCESS ANY MARKETER CAN USE

blog article

Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile of junk direct mail you pick up from your letterbox on the way back home -- every...

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Inbound Marketing on a Shoestring Budget [4/5]: Close INBOUND MARKETING ON A SHOESTRING BUDGET [4/5]: CLOSE

blog article

If this is your first attempt at Inbound Marketing you are probably not used to working with top and middle of the funnel leads. It is important to note that these leads take longer to close than bottom of the funnel leads. As a marketing professional it is your job to nurture them through the funne...

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How To Use WordPress To Achieve The Functionality Of Hubspot HOW TO USE WORDPRESS TO ACHIEVE THE FUNCTIONALITY OF HUBSPOT

blog article

HubSpot is a terrific platform which is designed with the purpose of driving people to your website, generating leads and converting those leads into paying customers. But it isn't perfect (nothing is) and for many, the price tag can be daunting.

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How Marketers Can Change Customer Behavior by Understanding and Changing Theirs First HOW MARKETERS CAN CHANGE CUSTOMER BEHAVIOR BY UNDERSTANDING AND CHANGING THEIRS FIRST

blog article

Marketing automation technology has been a huge boon to marketers by reducing the cost of reaching customers and exploding the number of customers who may be reached with a message. Those factors also have their well-documented downsides as well, as any targeted buyer with an overwhelmed email in-bo...

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AI for B2B Marketers – What to Expect in 2017? AI FOR B2B MARKETERS – WHAT TO EXPECT IN 2017?

blog article

2016 was a tremendous year for MarTech. According to Forrester Tech Radar for B2B Marketing Technology and SD’16 (SiriusDecisions conference 2016), two of the hottest trends last year were ABM (Account-Based Marketing) and Predictive Marketing. I’m sure you all are now busy with deployin...

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Savvy referral relationships ‘essential’ to lead generation SAVVY REFERRAL RELATIONSHIPS ‘ESSENTIAL’ TO LEAD GENERATION

blog article

The leader of a referral partnership company has shared key advice on how brokers can get the most out of thoughtful and meaningful professional relationships. Speaking to The Adviser, PartnerOne director David Hayward highlighted that placing an emphasis on building strategic professional relations...

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How to Get a Better ROI from Your Lead Generation Efforts HOW TO GET A BETTER ROI FROM YOUR LEAD GENERATION EFFORTS

blog article

Successful lead generation isn’t just about getting a high volume of prospects into your sales pipeline; you also have to consider the efficiency with which you do so.

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5 Ways to Measure the Impact of Digital Experience on Lead Generation 5 WAYS TO MEASURE THE IMPACT OF DIGITAL EXPERIENCE ON LEAD GENERATION

blog article

How do you link the value of positive digital customer experience to online lead generation? The question seems reasonable enough, but the answer doesn’t come so easily.

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WALKTHROUGH: LEAD GENERATION FROM PAID SOCIAL WALKTHROUGH: LEAD GENERATION FROM PAID SOCIAL

blog article

An organic social media strategy can be great for brand awareness and thought leadership, but in order to level up and capture leads, you will need to start spending some coins.

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Yerba Mate Consumption Global Market Segmentation and Major Players Analysis and Forecast to 2017 YERBA MATE CONSUMPTION GLOBAL MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS AND FORECAST TO 2017

blog article

Market Reports Center has released its latest research-based report entitled ‘Yerba Mate Consumption market.’ This comprehensive report provides a holistic approach to the market growth with a detailed and precise analysis of the overall competitive scenario of the Yerba Mate Consumption...

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Inbound Marketing on a Shoestring Budget [5/5]: Delight INBOUND MARKETING ON A SHOESTRING BUDGET [5/5]: DELIGHT

blog article

A referral is incredibly valuable. The best way to increase referrals is by delighting your current customers. The fringe benefit of delighting customers is that it will help with your retention rate. We can delight our customers via these 3 tools:

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10 Digital Marketing Rules You Should Break (Explained with Memes) 10 DIGITAL MARKETING RULES YOU SHOULD BREAK (EXPLAINED WITH MEMES)

blog article

The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the space to become flooded, making it increasingl...

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10 Digital Marketing Certificates to Jumpstart Your Career 10 DIGITAL MARKETING CERTIFICATES TO JUMPSTART YOUR CAREER

blog article

A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough?

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From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects FROM DULL TO ENGAGING: HOW TO BUILD SHAREABLE CONTENT AROUND LESS-THAN-EXCITING SUBJECTS

blog article

Let's face it -- very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist).

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What This 15-Year Old Scary Movie Teaches You About Content Marketing WHAT THIS 15-YEAR OLD SCARY MOVIE TEACHES YOU ABOUT CONTENT MARKETING

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It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem.

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How to Master the 4Ps of Content Marketing in 2015 HOW TO MASTER THE 4PS OF CONTENT MARKETING IN 2015

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How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that you need to implement fo...

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How Native Marketing Can Work for Your Business HOW NATIVE MARKETING CAN WORK FOR YOUR BUSINESS

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Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is or...

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5 Checkout Mantras to Revitalize Your Retail Business 5 CHECKOUT MANTRAS TO REVITALIZE YOUR RETAIL BUSINESS

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I'm a huge online shopper. Hell, I'm a shopaholic in general, period. But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for your goodies to show up at your doorstep wha...

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How To Do Outreach Marketing And Not Get Penalized HOW TO DO OUTREACH MARKETING AND NOT GET PENALIZED

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In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that guest posting itself would not be penalized, but rather guest ...

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Have We Really Improved Marketing Productivity? HAVE WE REALLY IMPROVED MARKETING PRODUCTIVITY?

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The recent pace of change in B2B marketing has been nothing short of breathtaking. Over the past 10-15 years, new marketing technologies, channels, and techniques have appeared in rapid succession, and many of these innovations are now in widespread use. B2B marketing automation, content marketing, ...

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The 10 Deliciously Unique Content Marketers To Follow On Twitter THE 10 DELICIOUSLY UNIQUE CONTENT MARKETERS TO FOLLOW ON TWITTER

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The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content.

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Memories of A Content Marketing Guru MEMORIES OF A CONTENT MARKETING GURU

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I'm very excited to share proven content marketing best practices that I have cultivated throughout my rewarding career as a content marketer and SEO copywriter. I dedicate this article to content marketers who are eager to raise the bar and acquire more customers in a fiercely competitive marke...

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What Content Mapping Is & How To Use It WHAT CONTENT MAPPING IS & HOW TO USE IT

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Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the conversation only to realize that the person is still talking? Do you think, "Why am I still...

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How To Track Your Outreach Campaign HOW TO TRACK YOUR OUTREACH CAMPAIGN

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If you're running a marketing campaign you need to start tracking your metrics.I know - it's annoying. The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign.

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How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats] HOW TO OVERCOME THE MOST COMMON B2B CONTENT MARKETING CHALLENGE IN 2016? [STATS]

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As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find unjustifiable regression in some no-brainer B2B content marketing best practices. It's no wonder that Einstein's timeless quote about insa...

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