RESOURCES


   
5 Reasons Why Account-Based Marketing is Here to Stay 5 REASONS WHY ACCOUNT-BASED MARKETING IS HERE TO STAY

blog article

Jan 04, 2017

For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice.Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified ...

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5 Demand Gen Resolutions to Make 2017 Your Best Year Yet 5 DEMAND GEN RESOLUTIONS TO MAKE 2017 YOUR BEST YEAR YET

blog article

Dec 29, 2016

As the clock ticks towards the New Year, countless holiday and year-end demand generation campaigns wind down. Maybe last year went well and you converted lots of prospects to clients. Or maybe it didn’t go that well and management is asking you where their marketing dollars are going.Either w...

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7 Account-Based Marketing Strategies Every Marketer Must Master 7 ACCOUNT-BASED MARKETING STRATEGIES EVERY MARKETER MUST MASTER

blog article

Dec 29, 2016

Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.The number one concern I hear from B2B marketers considering an account-based marketing program is that it will be too difficult to implement. Will they have to restructure their team? Revamp ...

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Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017 CONSOLIDATION, CONVERGENCE AND THE COLLECTIVE: THREE CS WILL DRIVE B2B MARKETING IN 2017

blog article

Dec 28, 2016

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 2017 will be about three Cs: Consolidation, Convergen...

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Here’s Why ABM is the New Outbound (and Why it Matters) HERE’S WHY ABM IS THE NEW OUTBOUND (AND WHY IT MATTERS)

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

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The Top Account Based Marketing, Sales and Everything Blog Posts of 2016 THE TOP ACCOUNT BASED MARKETING, SALES AND EVERYTHING BLOG POSTS OF 2016

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

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Re:Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017 RE:INBOUND MARKETING’S SECOND ACT: 4 THINGS EVERY INBOUND MARKETER SHOULD DO IN 2017

blog article

Dec 21, 2016

If you find some great content, it's worth sharing! Having read Brian Halligans inspirational blog on things inbound marketers should be considering in 2017, I wanted to share it in its entirety, adding some of my own thoughts.I was particually struck by Brian's thoughts on supply and demand...

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Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 DIRECT MAIL, ABM, INTERACTIVITY & MORE: THE TOP TRENDING ARTICLES FROM 2016

blog article

Dec 21, 2016

December 21, 2016Written by Brian AndersonPublished in Industry Insights Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct mail was one result. ABM ad...

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4 Account Based Marketing Content Hacks To Personalize the Buying Experience 4 ACCOUNT BASED MARKETING CONTENT HACKS TO PERSONALIZE THE BUYING EXPERIENCE

blog article

Dec 20, 2016

B2B has existed for ages – it’s a space that constantly evolves by the influence of people and technology. When we look back, we can see certain patterns emerge. Every few years, we see a new tide that lifts all boats in the B2B market. When taken advantage of, organizations can ride the...

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LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS

blog article

Dec 20, 2016

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.In fact, lead gen is such a key priority that it wa...

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“Unleash Possible” with Account-Based Marketing “UNLEASH POSSIBLE” WITH ACCOUNT-BASED MARKETING

blog article

Dec 16, 2016

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone doesn’t just tell you what to do; she shows you how to do it and how to partner with sales to get the right results.In the chapter “Account Based Marketing (It’s Not ...

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5 Terminus Customers Recognized for Account-Based Marketing Excellence at ABMies 5 TERMINUS CUSTOMERS RECOGNIZED FOR ACCOUNT-BASED MARKETING EXCELLENCE AT ABMIES

blog article

Dec 15, 2016

More and more B2B marketers are realizing the impact account-based marketing can have on their organization, and as a result, many are shifting their focus to ABM strategies. To put the spotlight on these account-based marketing leaders and innovators, #FlipMyFunnel hosted the inaugural ABMies award...

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How to Measure Account-Based Marketing Success with Terminus HOW TO MEASURE ACCOUNT-BASED MARKETING SUCCESS WITH TERMINUS

blog article

Dec 15, 2016

In order to measure success with Terminus, B2B marketers must take a different approach than they do with other forms of digital advertising. Instead of focusing on traditional lead-based metrics such as net new leads and form fills, success with Terminus is defined by taking an account-based market...

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4 Traits of Future-Proof Lead Generation Content 4 TRAITS OF FUTURE-PROOF LEAD GENERATION CONTENT

blog article

Dec 13, 2016

There’s a definite standard in today’s lead generation content. Campaigns promote a web-hosted pdf. It’s typically a white paper about six to eight pages in length, or maybe a slightly longer ebook. The documents are well-written and informative, but also somewhat plain. They&rsquo...

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How to Prepare Your CRM for Account-Based Marketing HOW TO PREPARE YOUR CRM FOR ACCOUNT-BASED MARKETING

blog article

Dec 13, 2016

As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years.Not that long ago we were being told it was all about “Big Data.” Just lots and lots of Big Data. The more the merrier. It’s an approach every savvy marketer...

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Account Based Everything + Prescriptive Insights: A Match Made in Sales Heaven ACCOUNT BASED EVERYTHING + PRESCRIPTIVE INSIGHTS: A MATCH MADE IN SALES HEAVEN

blog article

Dec 12, 2016

If you’re in sales or marketing, chances are you’ve at least heard the term “account based.” In fact, with 86% of sales and marketing professionals claiming to utilize targeted account strategies, you may even be using account based selling or marketing on a regular basis. No...

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Why ABM Is An Irreversible Change For B2B Marketers WHY ABM IS AN IRREVERSIBLE CHANGE FOR B2B MARKETERS

blog article

Dec 07, 2016

I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every MarTech vendor is now spinning a story around ABM.Wha...

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How to Ditch the “Hype” and Achieve ABM Success in 2017 HOW TO DITCH THE “HYPE” AND ACHIEVE ABM SUCCESS IN 2017

blog article

Dec 05, 2016

Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016.And as anyone familiar with the Gartner Hype Cycle knows, that means 2017 will likely be the year in which (at least some) marketers hit the “Trough of Disil...

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Why both Inbound Marketing and Account Based Marketing require close sales and marketing alignment to be successful. WHY BOTH INBOUND MARKETING AND ACCOUNT BASED MARKETING REQUIRE CLOSE SALES AND MARKETING ALIGNMENT TO BE SUCCESSFUL.

blog article

Dec 03, 2016

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques.Once engaged, through educational and thought leadership content, a key part of the ...

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5 Lead Nurturing Mistakes to Avoid 5 LEAD NURTURING MISTAKES TO AVOID

blog article

Dec 01, 2016

Lead Nurturing is a fundamental must-have for successful inbound marketing. Statistics show that only 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)In the sales and marketing world, there are few issues that get more attention than at what poi...

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Understanding Account-Based Marketing for B2B Industry UNDERSTANDING ACCOUNT-BASED MARKETING FOR B2B INDUSTRY

blog article

Nov 29, 2016

As a B2B marketer, you would be aware of Account-Based Marketing and if not implemented already, chances are that you have unknowingly imbibed it into your business.From what the experts have to say, “Account-Based Marketing (ABM) is a strategy that targets high-value accounts than targeting l...

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Data is Key to Your ABM Campaign – But Not Just Any Data… DATA IS KEY TO YOUR ABM CAMPAIGN – BUT NOT JUST ANY DATA…

blog article

Nov 28, 2016

Running an ABM campaign is more straightforward than you might think. But if there’s one thing to bear in mind while pursuing account-based marketing, it’s that guesswork simply won’t work.That may be stating the obvious, but if your company doesn’t have an accurate, detailed...

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5 Lead Generation Initiatives for 2017 5 LEAD GENERATION INITIATIVES FOR 2017

blog article

Nov 23, 2016

Quality over quantity’ – cliché, yes; but it’s solid advice. According to LinkedIn’s Technology Marketing Group, 59% of professionals confirmed that generating high-quality leads was their top priority for 2016 and moving forward. A large number of ‘leads’ ...

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What A Real ABM Campaign Looks Like WHAT A REAL ABM CAMPAIGN LOOKS LIKE

blog article

Nov 21, 2016

We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays ...

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How Account-Based Marketing Can Help You Stop ‘Churning’ Leads HOW ACCOUNT-BASED MARKETING CAN HELP YOU STOP ‘CHURNING’ LEADS

blog article

Nov 18, 2016

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in this post: retention.Successfully pulling leads throu...

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Step-by-Step Guide to Aligning Content Marketing and ABM Strategies STEP-BY-STEP GUIDE TO ALIGNING CONTENT MARKETING AND ABM STRATEGIES

blog article

Nov 18, 2016

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sale...

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3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU 3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU

blog article

Nov 17, 2016

So here goes a stat that none of was in B2B sales and marketing want to fathom On average, less than 5 percent of your leads will become customers according to Convince and Convert.It’s a tough pill to swallow for marketers and salespeople alike, as it represents the interplay between the two ...

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Account-Based Marketing and Predictive – Hot or Not? ACCOUNT-BASED MARKETING AND PREDICTIVE – HOT OR NOT?

blog article

Nov 16, 2016

I constantly hear about Account-Based Marketing and Predictive being the hottest two things on the B2B marketing block. One visual that appears in 99% of analyst and webinar presentations is a Google trends graph of ABM and predictive search interest over time:abm-predictive-google-trends Support fo...

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‘Human Data’: The Key to Effective Lead Generation ‘HUMAN DATA’: THE KEY TO EFFECTIVE LEAD GENERATION

blog article

Nov 15, 2016

Imagine the following conversation between a sales or marketing rep from your company, and a potential buyer:“Hi there ____. This is some guy whose name you instantly forgot, from a company you’ve never heard of before.”“Hi…”“You’re the  Director...

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Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION

blog article

Nov 14, 2016

Account Based Marketing strategies are all the hype these days, but many marketers are struggling with how to get started. With so many people talking about implementing ABM with so many different strategies, who can blame marketers for not knowing where to start?We teamed up with our friends at Eng...

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How Account-Based Marketing Works HOW ACCOUNT-BASED MARKETING WORKS

blog article

Nov 11, 2016

Account-Based Marketing (ABM) is a hot topic right now. But what is it and how can it be used to optimise B2B companies’ sales results?Is Account-Based Marketing for everyone?Every now and then a trend comes that influences and affects more than you think. Is ABM such a trend? I think so, and ...

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[REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS [REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS

blog article

Nov 10, 2016

Okay, we are approaching 2017 and if there is one clear takeaway that has dominated conferences and conversations this year it’s Account-Based Marketing (ABM). It’s everywhere. It’s hot, but not so hot that it’s a fad. It’s here to stay. So if you haven’t started ...

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6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match 6 REASONS ACCOUNT-BASED MARKETING AND ARTIFICIAL INTELLIGENCE ARE THE PERFECT MATCH

blog article

Nov 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past several months.But beyond the insatiable, irrational love B2B marketers have for catchphrases, there are some very good reasons w...

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TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT

blog article

Nov 07, 2016

Inboxes are jam packed with prospecting and marketing emails. Social media is crowded with all kinds of messaging, from your competitor’s content to news of Lindsay Lohan’s new accent. It is hard to break through the noise.Account-Based Marketing presents a solution to this over-crowding...

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How to Target ‘Named Accounts’ for Account-Based Marketing HOW TO TARGET ‘NAMED ACCOUNTS’ FOR ACCOUNT-BASED MARKETING

blog article

Nov 06, 2016

One of the key tenets of account-based marketing (ABM) is the importance of identifying and pursuing “named accounts.” You’ve probably heard this term before, and perhaps you already use them for your lead generation. But like so many marketing buzzwords, the phrase “named ac...

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4 Traits of a Top-Notch Demand Gen Campaign 4 TRAITS OF A TOP-NOTCH DEMAND GEN CAMPAIGN

blog article

Nov 03, 2016

Marketers are walking a razor’s edge when it comes to demand generation. For any given campaign, success requires effective execution on several fronts, while failure is only a key mistake away. It explains why demand gen is an area where many companies struggle. In fact, according to a study ...

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Read All about It with Salesforce Report Subscriptions READ ALL ABOUT IT WITH SALESFORCE REPORT SUBSCRIPTIONS

blog article

Nov 03, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM.So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting ar...

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BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM

blog article

Nov 01, 2016

That’s a wrap! EverString wrapped up its first ever Boss Marketer Bootcamp virtual event with great success! We designed this virtual event for the marketers out there who love their thought leadership, but really need a deep dive into actionable how-to lessons from the industry’s top ma...

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How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement HOW TO PREPARE B2B MARKETING AND SALES FOR ABM: DATA, CONTENT, AND ENGAGEMENT

blog article

Nov 01, 2016

Account-based marketing is a strategic approach that focuses B2B marketing and sales efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision makers, influencers, and champions within each comp...

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How to Customize Your Content for Account-Based Marketing HOW TO CUSTOMIZE YOUR CONTENT FOR ACCOUNT-BASED MARKETING

blog article

Oct 27, 2016

There was a time when content marketing seemed like the best inbound marketing tactic around. When it first came on the scene, it was the ultimate in meeting your prospects with the right message at the right time. But now that everybody’s doing it, gone are the days when you could own a parti...

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Make Lead Generation Quicker And More Efficient With This Simple Tool MAKE LEAD GENERATION QUICKER AND MORE EFFICIENT WITH THIS SIMPLE TOOL

blog article

Oct 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs.You just want to do your thing: sell your product to as many of the right people as possible. You’re confident in what you’re selling, you have the ri...

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ABM: How to Fix Your Data Before It Kills Your Campaigns ABM: HOW TO FIX YOUR DATA BEFORE IT KILLS YOUR CAMPAIGNS

blog article

Oct 25, 2016

The Gartner Hype Cycle states that when a new technology comes on the scene, it follows a pretty consistent pattern in its popularity or hype (hence the name). To begin, people start talking about it, companies start changing their websites and taglines to include it, and all of the sudden, this new...

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5 must-haves to achieve account-based marketing success 5 MUST-HAVES TO ACHIEVE ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 21, 2016

Admittedly, it’s been a while since I did my first blog on account-based marketing (ABM).In my defense, great sequels take time to perfect. After all, no one wants to end up with a Transformers 2 on their hands!During this time a lot has happened, most notably, Marketo has officially launched ...

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HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN

blog article

Oct 17, 2016

As B2B buyers continue to evolve, companies are becoming more focused on account based marketing. Account based marketing is essentially a more targeted type of demand generation. Account based marketing covers all the activities B2B marketing teams do to support sales. On the surface it might seem ...

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From side show to main event: How ABM is taking over marketing FROM SIDE SHOW TO MAIN EVENT: HOW ABM IS TAKING OVER MARKETING

blog article

Oct 17, 2016

Account-Based Marketing, or ABM, is the come-back kid of B2B. As a general principle, it’s been kicking around for years, and was codified by Bev Burgess and the people at ITSMA a few years ago, but not a vast amount of notice was paid, outside the core group of ITSMA members. It was a particu...

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Why Account-Based Marketing Won’t Work Without Site-Level Matching WHY ACCOUNT-BASED MARKETING WON’T WORK WITHOUT SITE-LEVEL MATCHING

blog article

Oct 13, 2016

A friend of mine recently shared a telling story with me – one many B2B lead generation professionals will relate to.This friend works for a shipping company that owns and operates a number of freight vessels. Another company has been contacting them to offer their products via multiple channe...

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Accelerating Sales with Account-Based Marketing ACCELERATING SALES WITH ACCOUNT-BASED MARKETING

blog article

Oct 13, 2016

Earlier this week we hosted a webinar with Forrester as our guest on the topic of turning account-based marketing (ABM) “buzz” into business results. We’ve talked a lot recently about helping companies get started in their ABM programs and about some of the roadblocks they face whe...

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5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE 5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE

blog article

Oct 11, 2016

In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.READ S01E01 | Avoiding the Pokemon GO Disaster READ S01E02 | 2017 Content Marketing - th...

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6 Simple Steps to Help Build Your ABM Campaign 6 SIMPLE STEPS TO HELP BUILD YOUR ABM CAMPAIGN

blog article

Oct 10, 2016

ABM is not a marketing strategy. Let that sink in.Account-based marketing is certainly a highly effective way to inform your overall B2B marketing strategy. But it isn’t a ready-made strategy itself. In fact, one of the great things about ABM is that it doesn’t require any major overhaul...

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Why Your Account-Based Everything Strategy Needs Predictive Analytics – Guest Post WHY YOUR ACCOUNT-BASED EVERYTHING STRATEGY NEEDS PREDICTIVE ANALYTICS – GUEST POST

blog article

Sep 29, 2016

There are a few things robots are starting to do better than humans:Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers)Accomplish missions in dangerous scenarios such as dismantling land minds or bombs ...

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Account-Based Marketing is Here to Stay: 3 Tips for Success ACCOUNT-BASED MARKETING IS HERE TO STAY: 3 TIPS FOR SUCCESS

blog article

Sep 27, 2016

Having managed both sales and marketing teams in my career, I realize the importance of an account-based approach on both sides of the house.   And while both teams have probably been taking account-based approaches for years now, this is the first time in my career I’m actually seei...

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Account-Based Marketing: Don’t Believe the Hype ACCOUNT-BASED MARKETING: DON’T BELIEVE THE HYPE

blog article

Sep 26, 2016

And the phrase of the year is… Account-Based Marketing (ABM)! Seems you can’t browse the web any more without finding something about Account-Based Marketing popping up in your feed. Companies of all shapes and sizes have technology available to help build your ABM stack and promise to ...

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The Challenge of Scaling ABM Programs THE CHALLENGE OF SCALING ABM PROGRAMS

blog article

Sep 24, 2016

If you read just about anything we publish here at ITSMA, chances are you’re well aware of how strongly we feel about the importance of account based marketing (ABM), an approach that treats key accounts as markets of one. Why? Simple: it is one of the most effective tools in the B2B marketing...

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3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION 3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION

blog article

Sep 23, 2016

There has been a lot of talk recently about marketing teams overproducing content. At Content Marketing World, we heard keynotes about slowing down and creating valuable content. At Trackmaven’s Spark roadshow stop in San Francisco, Allen Gannett, CEO of Trackmaven kicked off the morning talki...

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Is Account Based Marketing the Next Pet Rock? IS ACCOUNT BASED MARKETING THE NEXT PET ROCK?

blog article

Sep 21, 2016

The world has seen many crazy fads. When I was growing up it was pet rocks, streakers, and disco music (ok, I admit that I am still secretly an ABBA fan). When my daughter was growing up, Beanie Babies and Chia Pets were all the rage. Today, it’s Pokémon GO.Which brings us to Account Ba...

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One Voice, One Conversation: Bridging the Personalized Email and Website Divide ONE VOICE, ONE CONVERSATION: BRIDGING THE PERSONALIZED EMAIL AND WEBSITE DIVIDE

blog article

Sep 20, 2016

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency...

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3 Easy Ways for Sales to Play a Role in Account Based Marketing 3 EASY WAYS FOR SALES TO PLAY A ROLE IN ACCOUNT BASED MARKETING

blog article

Sep 19, 2016

Have you picked up on all of the ways that sales and marketing have been blending together? Think social marketing and social selling, account-based marketing and account-based selling, and video marketing and video sales. As sales become more complex, it’s crucial that this blending continues...

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3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY 3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY

blog article

Sep 19, 2016

As a demand gen marketer, I sure do love me some webinars. They are great for getting your content out to the masses in a super engaging way that drives leads through the funnel. With Account-Based Marketing on the rise, I’ve been thinking about how webinars can play a role in a targeted perso...

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Oh no! ABM is resurfacing bad habits for B2B marketers OH NO! ABM IS RESURFACING BAD HABITS FOR B2B MARKETERS

blog article

Sep 16, 2016

One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers & Cheeseburgers.” In my world, this is a winning combination. (Don’t judge!)In the marketing world, “B2B & ABM” are quickly showin...

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The Account-Based Approach: Not Just for Marketing by Leah Bell THE ACCOUNT-BASED APPROACH: NOT JUST FOR MARKETING BY LEAH BELL

blog article

Sep 16, 2016

Account-Based Marketing is everywhere, and it’s a really popular trend. But it can be an intimidating process to get started — not to mention, expensive. That’s why, when it comes to the account-based approach trend, we’re seeing a more grassroots effort at the sales developm...

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Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM MARKETO ABM LAUNCH RAISES THE BAR FOR PREDICTIVE ANALYTICS AND ABM

blog article

Sep 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced.Marketo ABM brings sales and marketing together to strategically target key accounts, providin...

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WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR? WHAT IS ACCOUNT-BASED MARKETING AND WHY HAS IT BECOME SO POPULAR?

blog article

Sep 14, 2016

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.  But what is ABM and why is there so much hype? I...

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Three Keys to Account-Based Revenue Success by Matt Heinz THREE KEYS TO ACCOUNT-BASED REVENUE SUCCESS BY MATT HEINZ

blog article

Sep 13, 2016

No matter what you call it (account-based marketing, account-based everything, account-based revenue, account-based selling, etc.), there are three foundational elements of great account-based sales & marketing work we find critical to both immediate and long-term success.Start with objectives (...

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6 Personalization Challenges and How to Overcome Them 6 PERSONALIZATION CHALLENGES AND HOW TO OVERCOME THEM

blog article

Sep 13, 2016

This summer I hosted a group discussion of 20 VPs and Directors of Marketing from e-commerce, finance, travel, B2B, and non-profit backgrounds. All of these marketing leaders were interested in personalization. They understood the value and didn’t need to be convinced that it would move the ne...

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Twitter Advertising – Social Media Advertising TWITTER ADVERTISING – SOCIAL MEDIA ADVERTISING

blog article

Sep 13, 2016

Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active user base is huge (300 million). It offers diverse targeting options. And, most important, tweeting is conversational. Users interact immediately, re-tweet what ...

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Five Tips for Boosting ABM with Content Marketing FIVE TIPS FOR BOOSTING ABM WITH CONTENT MARKETING

blog article

Sep 12, 2016

Account-based marketing (ABM) is all the rage in the B2B world, and you don’t have to look far to find out why.Apart from supercharging businesses’ lead generation capabilities, one of the great things about ABM is that it doesn’t require any major overhauls of your marketing ops o...

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3 Keys to Unlocking ABM- by Craig Elias 3 KEYS TO UNLOCKING ABM- BY CRAIG ELIAS

blog article

Sep 09, 2016

To unlock the power of Account-Based Marketing, all you need to do is say the right things, to the right people, at exactly the right time.“Easier said than done,” you might say. But it’s actually not that hard.Say the Right Things The key here is to tell a prospect what they want ...

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Lessons from the Front Line: Best Practice Tips for Account-Based Marketing Success LESSONS FROM THE FRONT LINE: BEST PRACTICE TIPS FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Sep 07, 2016

Here in the U.S. we just celebrated Labor Day weekend, marking the unofficial end of summer. At schools across the country, class is now in session and students are cracking open their textbooks. With education in mind, today’s blog provides a lesson on everyone’s new favorite topic: Acc...

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The Last Go-Round for the Homepage Carousel THE LAST GO-ROUND FOR THE HOMEPAGE CAROUSEL

blog article

Sep 07, 2016

It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes every few seconds as you&rs...

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Top 3 Tips for ABM Success- by Steve Woods TOP 3 TIPS FOR ABM SUCCESS- BY STEVE WOODS

blog article

Sep 06, 2016

Selling to accounts with complicated buying processes and multiple stakeholders with different agendas is a complicated and tricky challenge. This is not new, but recently it has come into clearer focus as new technologies and approaches have been developed and popularized. Regardless of technology,...

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THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH THE EVERSTRING 6FOR6 SERIES FEATURING KEVIN O’MALLEY ON SALESLOFT’S ACCOUNT-BASED MARKETING APPROACH

blog article

Sep 06, 2016

Welcome to the fifth installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Kevin O’ Malley, VP of Marketing at SalesLoft, an all-in-one sales development platform that enables y...

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3 Tips for Account- Based Marketing Success by David Raab, Principal, Raab Associates Inc. 3 TIPS FOR ACCOUNT- BASED MARKETING SUCCESS BY DAVID RAAB, PRINCIPAL, RAAB ASSOCIATES INC.

blog article

Sep 01, 2016

The just-released Raab Guide to ABM Vendors contains detailed profiles of 40 products that provide data, scoring, content, execution, and analytics for Account Based Marketing.   But the finest technology available won’t guarantee a successful ABM program.  Here are some tips to...

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How Predictive Analytics Impacts Your Account-Based Marketing Strategy HOW PREDICTIVE ANALYTICS IMPACTS YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Sep 01, 2016

Sean Zinsmeister recently joined James Carbary from the B2B Growth Show, which is a podcast series dedicated to helping B2B sales executives achieve explosive growth. In this episode, Sean and James discuss how to get over your fear of data, and why predictive analytics can benefit your account-base...

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#WinWithABM- A Series of Account-Based Marketing Tips for Success #WINWITHABM- A SERIES OF ACCOUNT-BASED MARKETING TIPS FOR SUCCESS

blog article

Aug 31, 2016

Account-Based Marketing. ABM. It’s all the rage right now and every vendor out there is standing at your door with the modern day Encyclopedia Britannica in hand, telling you why you MUST have this new 50 volume gold ABM edition.But what does it take to really pull off a successful account-bas...

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Sean Zinsmeister and Microsoft Talk Account-Based Marketing SEAN ZINSMEISTER AND MICROSOFT TALK ACCOUNT-BASED MARKETING

blog article

Aug 31, 2016

At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. In this interview, Sean Zinsmeister covers all the ABM basics, including: what types of c...

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The Pros and Cons of 6 Top Lead Gen Channels THE PROS AND CONS OF 6 TOP LEAD GEN CHANNELS

blog article

Aug 30, 2016

How do you know when you’ve invested enough in a lead generation channel? How about when you’ve invested too much? When is it time to shift budget and look for supplemental channels?The answer is deceptively simple: Let the results tell you.Heidi Bullock, the VP of Demand Generation at M...

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Demand Gen is to Fishing With Nets as ABM is to DEMAND GEN IS TO FISHING WITH NETS AS ABM IS TO

blog article

Aug 26, 2016

Account Based Marketing (ABM) is quickly moving up the hype cycle and becoming a best practice at many B2B organizations.  While ABM has been around for decades, it is only in the past two years that the wisdom of B2B targeting combined with focused sales and marketing activities around ideal c...

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Top 5 Account-Based Marketing Questions You Want Answered TOP 5 ACCOUNT-BASED MARKETING QUESTIONS YOU WANT ANSWERED

blog article

Aug 24, 2016

On the eve of our webinar on how not to make Account-Based Marketing a big mess, I was reflecting on what questions I hope we really answer for people tomorrow.  I went back to notes on various conversations I’ve had over the last several months with fellow marketers and sales people alik...

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Rethinking Personas & Account Based Marketing in Digital Times RETHINKING PERSONAS & ACCOUNT BASED MARKETING IN DIGITAL TIMES

blog article

Aug 23, 2016

While in the past account based marketing (ABM) has usually been considered the work of large companies, disruptions in technology mean that small and medium-sized B2B players can take the same approach. You no longer have to have a giant budget at a huge firm to integrate ABM into your marketing st...

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THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING THE EVERSTRING 6FOR6 SERIES FEATURING JON MILLER ON ACCOUNT-BASED EVERYTHING

blog article

Aug 19, 2016

Welcome to the third installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Jon Miller, Co-Founder of Marketo and the CEO and Co-Founder of Engagio—an account-based platform that...

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Orchestrating Your Marketing Channels With Account Based Marketing ORCHESTRATING YOUR MARKETING CHANNELS WITH ACCOUNT BASED MARKETING

blog article

Aug 17, 2016

One of the biggest benefits of account based marketing is alignment between sales and marketing. An oft-overlooked fact is that account based marketing also helps align all your marketing tactics. With that your marketing efforts deliver the most ROI through effectively investing your time and money...

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10 REASONS TO LOVE TACO-BASED MARKETING 10 REASONS TO LOVE TACO-BASED MARKETING

blog article

Aug 16, 2016

By now, you’ve probably heard of Account-Based Marketing (ABM) – a strategy that enables sales reps and marketers to send targeted, personalized messages to a group of  accounts that are a good fit for your business. Many Account-Based Marketing practitioners use direct mail in thei...

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Personalization Across the Buyer’s Journey PERSONALIZATION ACROSS THE BUYER’S JOURNEY

blog article

Aug 16, 2016

Assume that I am an executive looking into the type of product or solution your company provides. When I first land on your site, I need to determine whether your business serves my needs. Using an account-based marketing approach, you can personalize this first page to my industry or company so tha...

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Account-Based Marketing Shouldn’t be Messy ACCOUNT-BASED MARKETING SHOULDN’T BE MESSY

blog article

Aug 11, 2016

A few months ago I attended the #FlipMyFunnel conference here in Austin.  I was curious why there were so many CMOs and CROs attending the event, so I spent some time talking with different people to understand their motivation.  By and large, most people there knew they needed to start an...

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Three Hacks For Account-Based Social Success THREE HACKS FOR ACCOUNT-BASED SOCIAL SUCCESS

blog article

Aug 09, 2016

Marketers are under a lot of pressure to engage with high-quality sales whales while becoming more efficient and targeted in all of their efforts – spending time curating the right message for the right prospects and the right companies.It’s no wonder the industry is flocking to Account-...

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Get the Inside Scoop on Account-Based Everything GET THE INSIDE SCOOP ON ACCOUNT-BASED EVERYTHING

blog article

Aug 09, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Because true account-focused programs are bigger than just marketing, they are integrated efforts betwe...

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Single-Page Web Apps: Implications for Personalization SINGLE-PAGE WEB APPS: IMPLICATIONS FOR PERSONALIZATION

blog article

Aug 09, 2016

In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take many actions at once without the need to load multiple pages. Instead, specific ...

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How to Keep Account-Based Marketing from Becoming A Big Mess HOW TO KEEP ACCOUNT-BASED MARKETING FROM BECOMING A BIG MESS

blog article

Aug 04, 2016

As you’d probably expect, we here at Avention are running our own Account-Based Marketing program.   We are following the same journey as our customers as we work through the best ways to align sales & marketing, the best ways to select target accounts, craft tailored content and...

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Considering Account-Based Marketing? Stay Fresh — Stay Focused — Stay Ahead CONSIDERING ACCOUNT-BASED MARKETING? STAY FRESH — STAY FOCUSED — STAY AHEAD

blog article

Aug 02, 2016

So, you’re looking at implementing Account-Based Marketing (ABM). Let me ask a very important question: do you know where your data is and can you easily access it?The answer is crucial because, for many organisations, the reality is data that’s captured and housed in a bewildering array...

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Introducing Evergage Data Hub INTRODUCING EVERGAGE DATA HUB

blog article

Jul 26, 2016

While Evergage is able to build and maintain robust profiles on each and every visitor, the scope of what the platform is able to collect is limited to digital properties where Evergage has been implemented (e.g., a customer’s website, web or mobile app). To help marketers utilize data that ex...

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Account Based Marketing & Company Research ACCOUNT BASED MARKETING & COMPANY RESEARCH

blog article

Jul 22, 2016

Account Based Marketing (ABM) has been re-embraced as a strategy by sales and marketing teams as they have realized that traditional outreach methods (e.g. banner advertising, phone, and email) need to be better targeted towards a set of Ideal Customers.  Simply taking a “spray and pray&r...

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A Crash Course in Account-Based Marketing Website Metrics A CRASH COURSE IN ACCOUNT-BASED MARKETING WEBSITE METRICS

blog article

Jul 20, 2016

Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you’re dealing with clusters of contacts for each...

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10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND 10 LEAD NURTURING EMAILS EVERY BUSINESS SHOULD SEND

blog article

Jul 14, 2016

As a marketer, the most important objective is not just attracting or capturing leads but nurturing them too. Your focus should always be on nurturing leads. It does not matter how many leads you have, what matters is how many can you retain, nurture and convert into customers. More than 79% of mark...

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What’s Next for ABM: Tips and Predictions from NextGen Forum WHAT’S NEXT FOR ABM: TIPS AND PREDICTIONS FROM NEXTGEN FORUM

blog article

Jul 05, 2016

ITSMA’s recent Next Generation ABM Forum dug deep into the evolution of Account Based Marketing with a sellout crowd in London. With speakers and workshop leaders from Avanade, CSC, Fujitsu, Oracle, Demandbase, agent3, and MomentumABM, the delegates from a wide range of B2B technology and serv...

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Account-Based Marketing and Personalization A Multi-Layered Approach ACCOUNT-BASED MARKETING AND PERSONALIZATION A MULTI-LAYERED APPROACH

blog article

Jun 30, 2016

Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively. There are many different ABM approaches that marketers can take to do this (emai...

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Getting the A to Z on ABM at #FlipMyFunnel in Austin GETTING THE A TO Z ON ABM AT #FLIPMYFUNNEL IN AUSTIN

blog article

Jun 08, 2016

If you’ve been in the B2B marketing space for even a short while, chances are good that you’ve heard of Account-Based Marketing (ABM for short). It’s likely that you’ve even taken part in an ABM program. If you haven’t heard the term, at it’s simplest, ABM means l...

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KPMG and the UN: Award Winning Account Based Marketing KPMG AND THE UN: AWARD WINNING ACCOUNT BASED MARKETING

blog article

Jun 06, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec Awards The majority of Strategic Account Based Marketing (ABM) pro...

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SimplyDIRECT Guide Featured in “Top Account-Based Marketing Resources” SIMPLYDIRECT GUIDE FEATURED IN “TOP ACCOUNT-BASED MARKETING RESOURCES”

blog article

Jun 02, 2016

Docurated just released their list of “Top Account-Based Marketing Resources: The Best Articles, Webinars, Tutorials, and More on Account-Based Marketing,” and SimplyDIRECT made the list. Congratulations! You can see the full list here: http://www.docurated.com/all-things-productivity/to...

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Are Inside Sales Departments good at Lead Generation/Lead Qualification? ARE INSIDE SALES DEPARTMENTS GOOD AT LEAD GENERATION/LEAD QUALIFICATION?

blog article

Jun 01, 2016

ETI clients often have Inside Sales (IS) departments.Typically Inside Sales are tasked with a range of responsibilities including (but not limited to) Supporting Field Sales, Customer Service, Account Management, Order handling and Processing as well as some Lead Generation, Lead Qualification and L...

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SAP’s Award Winning Account Based Marketing Program SAP’S AWARD WINNING ACCOUNT BASED MARKETING PROGRAM

blog article

May 31, 2016

As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs.ITSMA Marketing Excellencec AwardsSAP’s account based marketing (ABM) program demonstrat...

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Understanding and Applying ABM, an Agency’s Perspective UNDERSTANDING AND APPLYING ABM, AN AGENCY’S PERSPECTIVE

blog article

May 31, 2016

In today’s B2B marketing environment, it’s difficult not to be aware of account-based marketing (ABM). Many tout the advantages of Marketing’s implementation of an account-based strategy. And, of course, there are clear advantages to such an approach, but why has this idea taken ho...

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Hello, Account Based Everything (and Goodbye, Account Based Marketing) HELLO, ACCOUNT BASED EVERYTHING (AND GOODBYE, ACCOUNT BASED MARKETING)

blog article

May 03, 2016

Over the last two years, account-based thinking has taken over the hearts and minds of B2B marketing and sales professionals.  According to industry analyst TOPO, account based topics (marketing and sales development) are the most popular thing clients want to talk about, accounting for a whopp...

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Why Account Based Marketing Is Here to Stay for B2B Marketers WHY ACCOUNT BASED MARKETING IS HERE TO STAY FOR B2B MARKETERS

blog article

Apr 27, 2016

Predictive analytics and big data are breathing new life into account-based marketing (ABM) experiences among B2B marketers. According to a recent study from SiriusDecisions, 92 percent of B2B companies called ABM “extremely important” to their overall marketing efforts, and 60 percent o...

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How to Expand Your Reach with Account-Based Marketing HOW TO EXPAND YOUR REACH WITH ACCOUNT-BASED MARKETING

blog article

Apr 21, 2016

For years, B2B marketing teams struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head with account-based marketing.The new B2B customer experience funnel - identify, expand, engage, and advocate...

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Scaling Strategic ABM at SAP: Eight Keys to Success SCALING STRATEGIC ABM AT SAP: EIGHT KEYS TO SUCCESS

blog article

Apr 21, 2016

Like most technology firms, SAP is undergoing a fundamental transformation, moving from a traditional enterprise software model to a focus on cloud, software as a service, and digital transformation for its customers.Similarly, marketing at SAP has been undergoing a transformation over the past seve...

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Leading Account-Based Marketing Technology Companies Create the ABM Leadership Alliance LEADING ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 21, 2016

Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about developing and deploying a successful ABM strategy, i...

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Radius Joins Account-Based Marketing Technology Companies to Create the ABM Leadership Alliance RADIUS JOINS ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES TO CREATE THE ABM LEADERSHIP ALLIANCE

blog article

Apr 20, 2016

Account-Based Marketing (ABM): leading B2B companies are talking about it, but what resources are needed to implement successful ABM campaigns? Recognizing the increase in ABM adoption and need for general Best Practices, we are excited to announce our involvement as a founding member of the ABM Lea...

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Will the chatbots take over B2B Sales Lead Generation? WILL THE CHATBOTS TAKE OVER B2B SALES LEAD GENERATION?

blog article

Apr 15, 2016

There’s been a whole lot of press lately about the next big thing in tech being the rise of the chatbots.First for the uninitiated a little definition about bots from Webopedia.Short for chat robot, a computer program that simulates human conversation, or chat, through artificial intelligence....

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Data-Driven Account-Based Marketing At Its Best DATA-DRIVEN ACCOUNT-BASED MARKETING AT ITS BEST

blog article

Apr 06, 2016

Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on doors.Today, we’ve a...

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These Account-Based Marketing Metrics Will Get You a Seat at the Table THESE ACCOUNT-BASED MARKETING METRICS WILL GET YOU A SEAT AT THE TABLE

blog article

Mar 30, 2016

Your CEO is demanding that marketing prove its worth. He’s talking about click-through rates with a sort of skepticism. “Well, if that’s all you have to show me,” he seems to be saying. We know these numbers aren’t what matter to the CEO, but they’re the numbers w...

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Account Based Marketing Has Been Redefined in Era of Automation ACCOUNT BASED MARKETING HAS BEEN REDEFINED IN ERA OF AUTOMATION

blog article

Mar 29, 2016

Account based marketing is capturing the attention of B2B marketers. According to Forrester, the rise of customer experience technology and the quality of personalized experiences that it affords is pushing this sector forward. Essentially, account based marketing (ABM) is helping marketers better u...

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The Rise and Rise of Account Based Marketing: Three Approaches to Scaling ABM THE RISE AND RISE OF ACCOUNT BASED MARKETING: THREE APPROACHES TO SCALING ABM

blog article

Mar 16, 2016

Account Based Marketing (ABM) is hot. It’s everywhere in B2B marketing these days. Rarely have we seen this much hype since the early days of e-business around the turn of the millennium.This is a great thing. Developed in the early 2000s as a way to build in-depth marketing plans and programs...

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Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing MARKETERS SEE PROMISE IN COMBINATION OF PREDICTIVE INTELLIGENCE AND ACCOUNT-BASED MARKETING

blog article

Mar 16, 2016

Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies and capabilities, and account-based marketing (ABM) tops their wish list. While many B2B marketers are still figuring out how best to deploy ABM, some early results combi...

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Why B2B Marketers Are Turning to Account-Based Marketing WHY B2B MARKETERS ARE TURNING TO ACCOUNT-BASED MARKETING

blog article

Mar 11, 2016

Account-based marketing (ABM) is on the rise for B2B marketers who are looking for an alternative to traditional methods. This new approach allows B2B companies to take advantage of the same automation and personalization tools that have benefitted B2C marketers or so long. By using technology, B2B ...

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The Role of A/B Testing in Lead Nurturing THE ROLE OF A/B TESTING IN LEAD NURTURING

blog article

Mar 08, 2016

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up:Set up dozens of drip campaigns, tailored to very specific prospect and customer segments....

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21 (More) Surprising and Tweetable Lead Generation Statistics 21 (MORE) SURPRISING AND TWEETABLE LEAD GENERATION STATISTICS

blog article

Feb 18, 2016

Spurred by the statistic that six out of ten US-based B2B marketers reported lead generation as their biggest online marketing challenge, we put together a number of telling statistics for our initial “21 Surprising (and Tweetable) Lead Generation Statistics” post. We looked into lead ge...

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Collect Powerful ABM Insights with ITSMA’s Account Intelligence Checklist COLLECT POWERFUL ABM INSIGHTS WITH ITSMA’S ACCOUNT INTELLIGENCE CHECKLIST

blog article

Feb 17, 2016

Account intelligence is a critical next step after you’ve selected the accounts in your ABM program. Having the right background information and insights positions you for success. Account intelligence allows you to identify new opportunities, build and enhance relationships with senior-level ...

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B2B Marketers Have an Opportunity With Account-Based Marketing B2B MARKETERS HAVE AN OPPORTUNITY WITH ACCOUNT-BASED MARKETING

blog article

Feb 11, 2016

Account-based marketing is on the rise among B2B marketers due to its innovative ways to increase performance and turn leads into clients. While this strategy is not new to marketing, digital has made this approach more effective and offers a competitive advantage to the right companies. More effect...

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Is account-based marketing right for your company? IS ACCOUNT-BASED MARKETING RIGHT FOR YOUR COMPANY?

blog article

Jan 06, 2016

Its inbound marketing strategy was designed to drive user traffic back to the site via compelling content. Its outbound marketing strategy used more traditional communication tactics to reach consumers via email.For the growing company, inbound drove some demand, but it took too long to kick in and ...

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So You Want to Do Account Based Marketing? Better Read This First SO YOU WANT TO DO ACCOUNT BASED MARKETING? BETTER READ THIS FIRST

blog article

Dec 17, 2015

As a practice, Account Based Marketing (ABM) has mushroomed over the last 12 years, but we’ve only recently started seeing a lot of coverage in mainstream marketing media. With its popularity comes a lot of confusion on what exactly ABM is and what it takes to succeed. Bev Burgess, ITSMA&rsquo...

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Intent Driven Account-Based Marketing INTENT DRIVEN ACCOUNT-BASED MARKETING

blog article

Dec 11, 2015

In a perfect world, every b2b marketing campaign is successful; every lead generation campaign floods your funnel with high quality opportunities.But the world isn’t perfect.Most of what’s at a b2b marketer’s disposal usually falls short.Account-based marketing is a great start to ...

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Outsource or “do it yourself” B2B lead generation? OUTSOURCE OR “DO IT YOURSELF” B2B LEAD GENERATION?

blog article

Dec 07, 2015

Certainly, the ability to develop in house resources to match the ability of a specialist company like ourselves appears to offer more potential.  Typically, the thinking is based upon the assumption that doing it in house offers …greater control greater expertise a methodology for train...

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Stack the ABM Deck in Your Favor STACK THE ABM DECK IN YOUR FAVOR

blog article

Nov 24, 2015

If there is one thing you need to do well to ensure you meet your Account Based Marketing (ABM) objectives, it is account selection. Whether you are embarking on an ABM program for the first time with a small number of pilot accounts or are a mature ABM practitioner with sufficient resources to purs...

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Lead Generation is about building Sales and Revenues. Not about fairness! LEAD GENERATION IS ABOUT BUILDING SALES AND REVENUES. NOT ABOUT FAIRNESS!

blog article

Nov 06, 2015

Companies often look at their sales force as if all reps were equal.  But of course this isn’t so.We appreciate the motivation of clients being fair insofar as the number and type of leads each rep should receive per week/month/year.  Sales and Marketing Managers frequently ask us ab...

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What’s Old and New in Account-Based Marketing WHAT’S OLD AND NEW IN ACCOUNT-BASED MARKETING

blog article

Nov 02, 2015

If you’re involved in B2B marketing, you’re probably aware of the hype surrounding account-based marketing (ABM). Some industry thought leaders are touting ABM as the “next big thing” in B2B marketing, and research confirms that the enthusiasm for account-based marketing is g...

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Trick or Treating in the Land of Demand Gen TRICK OR TREATING IN THE LAND OF DEMAND GEN

blog article

Oct 30, 2015

Once again, that joyous time of the year is upon us where goblins and ghouls wander the streets and the land is abundant in tasty treats. However, waiting behind an unsuspecting door could be a nasty trick – In my case that was being given a bag full of candy corn. Unfortunately, unlike the yo...

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Scaling ABM in the Real World: Fujitsu’s Example SCALING ABM IN THE REAL WORLD: FUJITSU’S EXAMPLE

blog article

Oct 22, 2015

We talked last month about the challenges of effectively scaling an account based marketing (ABM) program after a successful pilot. There are many factors involved, not the least of which is adapting to the realities of an imperfect world. Whereas most ABM pilots have the benefit of handpicked staff...

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Using Intent Data To Enhance Account-Based Marketing USING INTENT DATA TO ENHANCE ACCOUNT-BASED MARKETING

blog article

Oct 15, 2015

Madison Logic, a provider of B2B digital brand and demand solutions, has identified a pattern among “in-market” prospects that reveals some 70% of buyers will be hyperactive for around five days during their research and consideration process, and then go quiet before they have even reac...

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Account-Based Marketing In the Age of Big Data ACCOUNT-BASED MARKETING IN THE AGE OF BIG DATA

blog article

Oct 13, 2015

Account-based marketing (ABM), or the business practice of focusing the bulk of marketing resources on a short list of the most lucrative accounts, has grown in popularity over the last couple of decades. ABM is actually a decades-old practice that has enjoyed a recent resurgence, largely due to the...

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EXPERT WEBINAR SERIES: Intent is Everything EXPERT WEBINAR SERIES: INTENT IS EVERYTHING

blog article

Oct 05, 2015

On September 30, we presented the second webinar in our series on ABM, “Intent is Everything: How Intent Topics Drive Engagement and Maximize Marketing Impact.” Presenters Lori Wizdo, VP & Principal Analyst at Forrester Research, and Tom Koletas, SVP Advertising Programs at Madison L...

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EXPERT WEBINAR SERIES: Making ABM Work For You EXPERT WEBINAR SERIES: MAKING ABM WORK FOR YOU

blog article

Sep 18, 2015

Aug. 6, we hosted a 45-minute webinar to address, what else? Account-based marketing of course! We invited Ted Kohnen, managing director at global B2B digital and integrated marketing agency Stein IAS, to share his insights and experiences with ABM and how it helps drive higher marketing and sales p...

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50 B2B Lead Generation Ideas from the Experts 50 B2B LEAD GENERATION IDEAS FROM THE EXPERTS

blog article

Sep 09, 2015

Leads are the lifeblood of any B2B company, but coming up with new ideas for how to increase leads can be a challenge.To help you generate new lead gen ideas, we went lout and interviewed some of the top experts in B2B lead generation from companies like Moz, Marketo, and DemandBase to get their bes...

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5 Tips for Better Outbound Lead Generation Results 5 TIPS FOR BETTER OUTBOUND LEAD GENERATION RESULTS

blog article

Sep 08, 2015

As we’ve said here before, outbound lead generation and inbound lead generation are very different beasts. Though both have their place in a successful lead generation strategy, failing to recognize and accommodate the differences between inbound and outbound will lead to diminished returns an...

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Account-Based Marketing: The Pathway to Revenue Nirvana ACCOUNT-BASED MARKETING: THE PATHWAY TO REVENUE NIRVANA

blog article

Aug 30, 2015

Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before?As ABM has become a growing force in the B2B space, it’s so...

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How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1) HOW TO CREATE A “LEAD-GENERATION PIPELINE” WITH YOUR BLOG (PART 1)

blog article

Aug 10, 2015

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot.Now, for the sake of full transparency, the methods you’re going to learn here today aren’t really so much about 100% auto...

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4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED 4 STEPS TO GET YOUR ACCOUNT BASED MARKETING STRATEGY SORTED

blog article

Aug 06, 2015

One of the big reasons why Marketing Automation has managed to make marketing more measurable and hence successful, is its ability to provide the “Digital Footprint” of contacts. This has allowed marketers to go beyond looking at just the profile of the prospects and use their behavior t...

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The Best (and Worst) Methods for B2B Lead Generation THE BEST (AND WORST) METHODS FOR B2B LEAD GENERATION

blog article

Jul 29, 2015

Return on investment is the name of the game when it comes to lead generation. Whether it’s inbound or outbound, marketers have to identify the content types and channels that help them maximize outcomes.The chart below uses data from a MarketingProfs report on the effectiveness of various lea...

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The ABCs of ABM THE ABCS OF ABM

blog article

Jun 16, 2015

If you’re a B2B marketer with a pulse, the second acronym in the title of this blog couldn’t have scared you or made you scratch your head. You already know about the power of account-based marketing and have likely blended an ABM approach into your strategy.(Editor’s Note: This is...

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Overcoming the Top 3 Obstacles to Lead Generation Success,Part 3 – Limited Content Creation Abilities OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS,PART 3 – LIMITED CONTENT CREATION ABILITIES

blog article

Jun 05, 2015

About a month ago, we kicked off our “Overcoming the Top 3 Obstacles to Lead Generation Success” blog post series.  In this three-part series, we examined each of top lead gen challenges as named by more than 400 marketing professionals in an eMarketers/Ascend2 study.  In the f...

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Account Based Marketing Is Making Its Mark on B2B ACCOUNT BASED MARKETING IS MAKING ITS MARK ON B2B

blog article

Jun 04, 2015

Account-based marketing is the most recent industry trend to catch on, and for good reason. Companies of all sizes—from mid-market to enterprise—and across all verticals, have tested and seen benefits from ABM and its ability to drive revenue and improve marketing programs, as Peter Isaa...

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6 Must-Read Blog Posts About Demand Generation 6 MUST-READ BLOG POSTS ABOUT DEMAND GENERATION

blog article

May 19, 2015

s employees of a demand gen agency, we at HiP certainly like to think of ourselves as experts on the topic of demand generation.  After all, when you run as many campaigns as we do, it would be hard not to pick up a useful learning or two along the way.We enjoy sharing our expertise with our cl...

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Overcoming the Top 3 Obstacles to Lead Generation Success Part 2 – Effective Strategy OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 2 – EFFECTIVE STRATEGY

blog article

May 15, 2015

A couple of weeks back, we began a 3-part series where we took a detailed look at the top three obstacles to lead generation success as named by an eMarketer/Ascend2 study of 400 marketing leaders (results pictured below).  In that post, we covered the most common challenge, lack of quality dat...

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DISTRIBUTE CONTENT AND GENERATE LEADS DISTRIBUTE CONTENT AND GENERATE LEADS

blog article

May 07, 2015

Lead generation. Those two simple words can cause a marketer's heart to skip a beat. It's the simplest sounding part of the marketer's life, but arguably one of the toughest job for a marketer to accomplish. Many people will tell you that when you want new leads, "go to the lead sto...

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Overcoming the Top 3 Obstacles to Lead Generation Success Part 1 – Data/List Quality OVERCOMING THE TOP 3 OBSTACLES TO LEAD GENERATION SUCCESS PART 1 – DATA/LIST QUALITY

blog article

Apr 28, 2015

Back in October, we dove into a study published by eMarketer, wherein Ascend2 surveyed roughly 400 marketing leaders about the obstacles to their desired lead generation objectives.  In that post, we discussed the top four obstacles named by the study (pictured below) and briefly discussed some...

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Seven Thought-Provoking Ways That Account Based Marketing Turns Demand Generation Upside Down (plus some big news!) SEVEN THOUGHT-PROVOKING WAYS THAT ACCOUNT BASED MARKETING TURNS DEMAND GENERATION UPSIDE DOWN (PLUS SOME BIG NEWS!)

blog article

Apr 08, 2015

I’ve been blogging and writing about trends in B2B marketing since 2006, and in that time I’ve written hundreds of posts on topics ranging from lead management to marketing automation to marketing metrics and ROI. But the one theme that all my posts have in common is the idea of demand g...

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6 Questions to Ask Yourself Before Running a Demand Gen Campaign 6 QUESTIONS TO ASK YOURSELF BEFORE RUNNING A DEMAND GEN CAMPAIGN

blog article

Mar 25, 2015

Between seemingly insatiable sales teams and ever-increasing demands from corporate leadership, B2B marketers are often pressured to run more and more demand generation campaigns.  As a result, many campaigns are executed before they’re fully conceptualized, leading to subpar outcomes and...

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6 Essential Metrics for Measuring Outbound Lead Generation 6 ESSENTIAL METRICS FOR MEASURING OUTBOUND LEAD GENERATION

blog article

Mar 19, 2015

Most companies use a combination of inbound and outbound lead generation. As far as processes go, the similarities between inbound and outbound pretty much end at the title; inbound lead generation is gradual, organic, and ongoing, while outbound lead generation is expedient, targeted, and finite. B...

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Lead Generation vs. Demand Generation: What’s the Difference? LEAD GENERATION VS. DEMAND GENERATION: WHAT’S THE DIFFERENCE?

blog article

Mar 11, 2015

In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Lead Generation” and “Demand Generation”. On one hand, a large part of the industry uses the two terms essentially interchangeably. On the other hand, another portion of the industry contends that demand generat...

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Is Account-Based Marketing "The Next Big Thing" in B-to-B? IS ACCOUNT-BASED MARKETING "THE NEXT BIG THING" IN B-TO-B?

blog article

Mar 11, 2015

I just read a great quote: “It used to be said that a fad starts in California, a trend in Connecticut.” (thanks @geekpreneur and, as a Connecticut native, I can attest that this is exactly right). But how do we know when a fad becomes a trend, and what makes a trend into an everyday pra...

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4 Ways to Combine Inbound and Outbound for Better Lead Generation 4 WAYS TO COMBINE INBOUND AND OUTBOUND FOR BETTER LEAD GENERATION

blog article

Feb 10, 2015

It’s a classic debate: inbound lead generation or outbound lead generation?  Inbound offers a steady trickle of self-educated leads, though, inevitably, some of these leads are a poor fit for the company.  Outbound, on the other hand, produces a predictable volume of target leads, th...

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The Definitive Guide To Lead Nurturing THE DEFINITIVE GUIDE TO LEAD NURTURING

blog article

Feb 10, 2015

Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap ...

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What Do I Do Now? A 5-Step Guide to Onboarding and Converting Outbound Leads WHAT DO I DO NOW? A 5-STEP GUIDE TO ONBOARDING AND CONVERTING OUTBOUND LEADS

blog article

Jan 27, 2015

So, you’ve just completed your first outbound lead generation campaign. You now have a couple hundred freshly generated leads and, like a lot of marketers, you’re wondering where to go from here. Obviously, you want to monetize these leads and realize ever-important ROI, but unfortunatel...

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7 Key Takeaways from 20 Years in the Demand Generation Industry 7 KEY TAKEAWAYS FROM 20 YEARS IN THE DEMAND GENERATION INDUSTRY

blog article

Jan 14, 2015

20 years! Has it really been that long?!In my recent post, “Back to the Future in Demand Gen“, I discussed the early days of B2B demand generation when lots of web research, list rental, cold calling, and even direct mail were the tools we had to connect with decision makers. As we&rsquo...

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Back to the Future for Demand Gen BACK TO THE FUTURE FOR DEMAND GEN

blog article

Dec 30, 2014

Counting back almost 20 years, I vividly recall the “block and tackle” email process that marketers and salespeople undertook each day to connect with decision makers.  Our approach involved lots of web research, detail management, and hard work to result in one-to-one communication...

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel OUR FUNNEL IS FLIPPED: ABM TAKES OVER #FLIPMYFUNNEL

blog article

Dec 15, 2014

How do you know two B2B marketers are talking about account-based marketing?Their lips are moving. – Joe Chernov of InsightSquared via the Engagio blog All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tac...

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Join the ITSMA Europe Account Based Marketing Certification Programme JOIN THE ITSMA EUROPE ACCOUNT BASED MARKETING CERTIFICATION PROGRAMME

blog article

Aug 07, 2014

It has been 10 years since ITSMA introduced the concept of Account Based Marketing (ABM), a collaborative win-win for the buyer and the seller. Our research at the time showed that neither B2B buyers nor B2B sellers were getting what they needed from each other. Buyers wanted solution providers to b...

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Not Doing ABM Yet? Your Competitors Are. Start this September and become an ITSMA Certified Practitioner NOT DOING ABM YET? YOUR COMPETITORS ARE. START THIS SEPTEMBER AND BECOME AN ITSMA CERTIFIED PRACTITIONER

blog article

Jul 09, 2014

Marketing executives are increasing their spending on Account Based Marketing (ABM), which now accounts for an average of 15% of the total marketing budget, according to the ITSMA Online Survey Account Based Marketing and ROI: Building the Case for Investment*, conducted in October. That’s bec...

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HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS HERE’S WHY YOU NEED LEAD NURTURING PROGRAMS

blog article

Jul 03, 2014

According to Marketing Sherpa, only 34% of B2B organizations touch leads with lead nurturing on a monthly basis. If you are one of them, congratulations! If you belong to the other 66% or not among the 5% of marketers using the full features of marketing automation solution (Source: Forrester Resear...

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28 Must-Read Posts on Lead Generation 28 MUST-READ POSTS ON LEAD GENERATION

blog article

Jun 15, 2014

28 Must-Read Posts on Lead Generation Generating leads is a constantly evolving art form.With so many factors to consider, implementing a consistent and effective lead generation campaign can seem impossible for most businesses. Selecting the right channels, breaking through the noise, capturing the...

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ITSMA Account Based Marketing Certification Comes to London This September ITSMA ACCOUNT BASED MARKETING CERTIFICATION COMES TO LONDON THIS SEPTEMBER

blog article

Jun 11, 2014

ITSMA’s comprehensive three-month Account Based MarketingSM (ABM) Certificate Program helps members bring ABM into their organizations more effectively. ITSMA’s next ABM Certification Program kicks off with a two-day workshop in London.  For CPD programme credit, participants can cl...

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Starting a Successful ABM Program Is Not about Earning a Certificate STARTING A SUCCESSFUL ABM PROGRAM IS NOT ABOUT EARNING A CERTIFICATE

blog article

Jan 20, 2014

Account Based Marketing (ABM) is something you learn best by doing. You can learn the concepts behind ABM online or in a classroom, take a test, and get a certificate. It’s more useful to build credibility with sales and other decision-makers by starting a pilot. The concepts are the easy part...

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When Should Marketing Hand Leads To Sales? WHEN SHOULD MARKETING HAND LEADS TO SALES?

blog article

While it’s true that inbound marketing works to generate as high quality, relevant leads for the business as possible, it’s still important that marketing knows when to hand leads to sales - and knows which leads should be prioritised - to avoid wasted time and resource. Does your sales ...

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Why Account-Based Marketing Is The B2B Strategy Of 2017 WHY ACCOUNT-BASED MARKETING IS THE B2B STRATEGY OF 2017

blog article

Account-Based Marketing is a strategy that does just this; enabling B2B organisations to think like customers, to understand their challenges, and to see exactly what those customers need, have and want to know. This goes some way to helping us understand why ABM (Account-Based Marketing) has moved ...

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Here Are The Key ABM Metrics You Should Be Measuring HERE ARE THE KEY ABM METRICS YOU SHOULD BE MEASURING

blog article

When it comes to account-based marketing (ABM), a lot of marketers get hung up with implementation. How do I create personalized content? How do I get a hold of the right people at all my target accounts? Why is it taking so long to show results? While these are certainly important, it’s usefu...

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A Deep Dive into the 2017 State of Account-Based Marketing Survey A DEEP DIVE INTO THE 2017 STATE OF ACCOUNT-BASED MARKETING SURVEY

blog article

Sangram Vajre, CMO at Terminus and Founder of  FlipMy Funnel, recently sat down with Dave Rigotti, VP of Marketing at Bizible, for a webinar to discuss some findings within the 2017 ABM report.Of marketers who took the survey, 83% responded that they had an active ABM program in place. That&rsq...

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How to improve audience targeting in just 5 minutes HOW TO IMPROVE AUDIENCE TARGETING IN JUST 5 MINUTES

blog article

There are many questions surrounding audience targeting for today’s marketer. But Oracle Data Cloud can help cut through the noise, and tackle the basics of Audience Targeting in 5 minutes or less. How? The Oracle Data Cloud 5 Minute Audience Targeting Primer. Spray and pray tactics used in th...

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Audience targeting strategies and success stories in 5 minutes or less AUDIENCE TARGETING STRATEGIES AND SUCCESS STORIES IN 5 MINUTES OR LESS

blog article

In the old days marketers needed to guess who their audience was and plan in advance what they wanted to say and wait far too long to see if it worked. Those days are long gone now marketers can determine who their audience is, deliver a relevant, personalized message in a nanosecond, and find out a...

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8 Rules for better audience planning 8 RULES FOR BETTER AUDIENCE PLANNING

blog article

It may seem simple, as in, more data, better results.” But in the end, programmatic technology is only as good as the data that fuels it and marketers must keep in mind the strategic application of that data to fully unlock its potential. To help marketers understand the latest and most effect...

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10 Ways Social Media Marketing Can Help Grow Your Business 10 WAYS SOCIAL MEDIA MARKETING CAN HELP GROW YOUR BUSINESS

blog article

If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their business...

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5 Foolproof Ways to Generate Leads for Your Business 5 FOOLPROOF WAYS TO GENERATE LEADS FOR YOUR BUSINESS

blog article

As a small business, generating leads is a top priority.  Luckily, there are many ways get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base. Here are fi...

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Expert Tips From Social Media Marketing World on Video Marketing EXPERT TIPS FROM SOCIAL MEDIA MARKETING WORLD ON VIDEO MARKETING

blog article

What happens when you gather 3,000 social media marketers for three days of sessions and networking? You get a front-row seat to the latest tools, tips, and trends for social media marketing.I recently attended Social Media Examiner’s Social Media Marketing World conference in San Diego, and t...

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Driving Lead Generation With Your Facebook Ads DRIVING LEAD GENERATION WITH YOUR FACEBOOK ADS

blog article

Before you get too deep in any experiment you’re running, take a step back and make sure your scope isn’t too narrow. We’ve been running an experiment with a fake product, a landing page, and some Facebook ads. Our goal was to bring people to the page, get them to check out what th...

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The Scientific Formula To Lead Generation With Facebook Ads THE SCIENTIFIC FORMULA TO LEAD GENERATION WITH FACEBOOK ADS

blog article

Several came directly through the form ad we ran on Facebook, showing us that letting people get to our content directly through Facebook was an effective technique. After looking at our Google Analytics, however, it’s clear that some of our site traffic originated on Facebook but didn’t...

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How to Use FOMO Marketing on Social Media HOW TO USE FOMO MARKETING ON SOCIAL MEDIA

blog article

Social media advertising has more reasons for being effective as than purely being able to expose your content to a massive viewership. That’s definitely part of it, but it doesn’t make up the whole picture. Psychology plays just as big of a part in plenty of successful social media camp...

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How to Connect Marketing Automation to Your Facebook Advertising Strategy HOW TO CONNECT MARKETING AUTOMATION TO YOUR FACEBOOK ADVERTISING STRATEGY

blog article

It would be convenient if it only took a single ad to convince someone to buy.Unfortunately, that’s not reality. Instead, customers often take a complex, multi-step journey that includes researching and evaluating many options prior to purchasing. The best approach, then, is to set up multiple...

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Reach Your 100% Perfect Audience With Facebook Behavioral Targeting REACH YOUR 100% PERFECT AUDIENCE WITH FACEBOOK BEHAVIORAL TARGETING

blog article

As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But are you even targeting the right audience? Here’s a confession: I used to be so overwhelmed with increasing our company’s ad conversions that I completely forgot about ta...

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8 Authentic Ways to Align Your Facebook Ads With Your Brand Design 8 AUTHENTIC WAYS TO ALIGN YOUR FACEBOOK ADS WITH YOUR BRAND DESIGN

blog article

If someone saw your Facebook ad but your company’s name was hidden, could they associate it with your brand in 5 seconds? You’ve probably never thought about this question before. But it is super important. If people fail to associate your ads with your brand, it means that your ad campa...

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Using Facebook Ads to Find Your Perfect Customer USING FACEBOOK ADS TO FIND YOUR PERFECT CUSTOMER

blog article

You’ve got your product. You might even have those first few important customers. But you don’t have real growth. To get to that next stage, you have to find product/market fit. This term, coined by Marc Andreessen, means “being in a good market with a product that can satisfy that...

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The 7 Keys of Facebook Advertising Success THE 7 KEYS OF FACEBOOK ADVERTISING SUCCESS

blog article

If there’s one thing that’s true, it’s that Facebook advertising has a steep learning curve. It’s much more complex than the Ad Words search and the display network (even though that’s pretty complex too).But that doesn’t mean you shouldn’t roll up your slee...

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Are Location-Targeting Facebook Ads Right for Your Business? ARE LOCATION-TARGETING FACEBOOK ADS RIGHT FOR YOUR BUSINESS?

blog article

Location-specific targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few clicks on Facebook, and you’ve got ads ready to go. Sounds great, right? Facebook...

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How to get powerful results with your content marketing strategy HOW TO GET POWERFUL RESULTS WITH YOUR CONTENT MARKETING STRATEGY

blog article

It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand. Like Groove HQ, that just 3 years ago was a few months away from running out of cash and now has 5 million in ann...

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How Powerful is “Free” in Facebook Advertising? HOW POWERFUL IS “FREE” IN FACEBOOK ADVERTISING?

blog article

People love free stuff. That’s why we take all those adorable mini shampoos from hotels, even when we have our favourite full sized hair products at home. We love free so much that we’ll do things that don’t make sense, just because something’s free like wait in line for free...

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5 steps to a scaleable content marketing campaign 5 STEPS TO A SCALEABLE CONTENT MARKETING CAMPAIGN

blog article

There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for. The second is when you to scale your content creation beyond yourself. You hire a writer But the brand loyalty you have careful...

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The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed) THE ULTIMATE GUIDE TO FACEBOOK ADS INTEREST TARGETING RESEARCH (ADVANCED METHODS EXPOSED)

blog article

There are many different ways to do targeting research, and in the first part of this guide, we describe the 16 most effective methods to find people’s interest that fit your offer. But once you do the research and find the interests, how do you use the information? Keep on reading, we’r...

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7 B2B Facebook Advertising Hacks to Generate High-Ticket Sales 7 B2B FACEBOOK ADVERTISING HACKS TO GENERATE HIGH-TICKET SALES

blog article

Facebook ads work great for product companies with low-priced, transactional products. So exclusions not only help you throttle back audience size to hit that magic range. But more importantly, it allows you to eliminate people, professions, industries, or sophistication levels that aren’t goi...

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Lead Generation with Instagram The Definitive Guide LEAD GENERATION WITH INSTAGRAM THE DEFINITIVE GUIDE

blog article

Lead generation is the generation of customer interest in your product or service. More substantial than just generating brand awareness, you’re trying to entice potential customers into becoming full-fledged customers. On Facebook or on your website, you probably offer up a lead magnet. A lea...

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Save Your Facebook Ad Budget with these 7 Behavioral Targeting Tricks SAVE YOUR FACEBOOK AD BUDGET WITH THESE 7 BEHAVIORAL TARGETING TRICKS

blog article

Average ads aren’t ideal. No one’s happy with sloppy creative. But on Facebook, they’re not a deal killer. Instead, your targeting is. It’s the beginning and the end. The single biggest determining factor that influences results. Which then includes what you’re going to...

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Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns FACEBOOK ADVERTISING STRATEGIES: 12 FACEBOOK PAY PER CLICK IDEAS FOR HIGH-ROI CAMPAIGNS

blog article

Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies. Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks ...

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The 7 Best Keyword Research Tools to Redefine Your Content Marketing THE 7 BEST KEYWORD RESEARCH TOOLS TO REDEFINE YOUR CONTENT MARKETING

blog article

Here’s another question how many times in the past month can you remember searching for something on Google and actually continued on to the second page of search results? How many times did you look past the first four? This number is probably significantly smaller, if it even exists at all. ...

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5 Take Aways from Social Media Marketing World 2015 5 TAKE AWAYS FROM SOCIAL MEDIA MARKETING WORLD 2015

blog article

If you attend one or more marketing conferences each year you know how your head can explode by the end of an event with new gained knowledge and insights, as well as new contacts to explore. Now that Social Media Marketing World (SMMW15) 2015 is in the books, it’s time to process my key take ...

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Is Social Media Marketing Still Relevant? IS SOCIAL MEDIA MARKETING STILL RELEVANT?

blog article

As buzzwords go, “social media marketing” bugs me. Think about it. Do you want to be marketed to on social media? We connect to people on social media. We want to engage with people. Even when we follow a brand on social media, we understand that it’s staffed by one or more (real) ...

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Content Marketing is a Movement… Thoughts From Content Marketing World 2015 CONTENT MARKETING IS A MOVEMENT… THOUGHTS FROM CONTENT MARKETING WORLD 2015

blog article

Believe it or not, content marketing is not new! Content marketing is a movement that began in 1897 with the launch of Sherwin Williams’ newsletter. In 1910 they progressed into Home Decorator Magazine. General Electric followed suit in 1913 with Nela Park to teach people about lighting. Seein...

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3 Ways to Effectively Use Social Media for Marketing 3 WAYS TO EFFECTIVELY USE SOCIAL MEDIA FOR MARKETING

blog article

What’s working in social media marketing; isn’t that the magic question we would all like to have answered? While we may not include all of the tips and tricks to thriving in social media marketing, this Social Business Journal created in partnership with Cision sure covers a lot. By loo...

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Winning Through Niche Content Marketing WINNING THROUGH NICHE CONTENT MARKETING

blog article

Content marketing has been embraced across most industries. According to the Content Marketing Institute’s (CMI) 2016 Content Marketing Benchmarks, Budgets, and Trends report, 76 percent of B2C companies use content marketing. The sister report, focused on B2B, revealed 88 percent of B2B marke...

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B2B Content Marketing Tips from Moz.com Founder, Rand Fishkin B2B CONTENT MARKETING TIPS FROM MOZ.COM FOUNDER, RAND FISHKIN

blog article

In a recent Whiteboard Friday video, Rand Fishkin compares the different content marketing challenges that face B2B organizations to those facing B2C companies. Here are some of the highlights of Rand’s talk that really stand out to me. Align content to the right funnel stage and use different...

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Why Great Design Is the Future of Content Marketing WHY GREAT DESIGN IS THE FUTURE OF CONTENT MARKETING

blog article

While the idea of the “beautification of the web” is not a new one, it’s clear that it needs to be re-defined once in a while. Not much has changed since 2012, when this article was written, as we see that the emphasis of “less is more” and “simplicity” rema...

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How Listening to Our Audience is Transforming Our Digital Marketing Agency HOW LISTENING TO OUR AUDIENCE IS TRANSFORMING OUR DIGITAL MARKETING AGENCY

blog article

For nearly fourteen years, my inbound marketing agency, Find and Convert, has been advising clients to drive business results through digital and social channels. In recent years, we advised our clients to establish their leadership position in their field by setting up a dedicated media channel to ...

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Inbound Marketing Success = Sales & Marketing Alignment INBOUND MARKETING SUCCESS = SALES & MARKETING ALIGNMENT

blog article

Inbound marketing isn’t just about the marketing team. It directly affects the sales team and the lead generation process. Therefore, it’s extremely vital that your sales & marketing teams are aligned.I recently read an article entitled, “3 Ways Inbound Marketing Can Give Sales...

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Applying Seth Godin’s Advice to Your Content Marketing Strategy APPLYING SETH GODIN’S ADVICE TO YOUR CONTENT MARKETING STRATEGY

blog article

We’ve talked about the fact that you need to stand out with the content your publishing. So, how do you do that? You need to be able to tell a compelling story. Storytelling is an art. You must learn what your audience is interested in and searching for online and then turn that into a story t...

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Your Content Marketing Should Evoke Emotion YOUR CONTENT MARKETING SHOULD EVOKE EMOTION

blog article

Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some emotion. Therefore, it only seems natural that your content marketing strategy should target emotions to make a connection with your audience. Robert Plutchik’s theory of emotions (W...

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How to Get More Traffic and Leads Through Content Marketing HOW TO GET MORE TRAFFIC AND LEADS THROUGH CONTENT MARKETING

blog article

Lead Generation Through Content Marketing .Lead generation is a relay race involving marketing and sales: alignment is key. The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria. Involving the sales team in...

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Account Based Marketing: Let Me Tell You How It Is ACCOUNT BASED MARKETING: LET ME TELL YOU HOW IT IS

blog article

Account Based Marketing in my eyes is ‘Zero Waste Marketing’, where sales and marketing work together to target key personnel in your key targeted accounts, rather than individuals. This allows for the overall focus being on having full visibility about your buyer needs and building with...

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How HOW 'SOCIAL INFLUENCERS'​ ARE CHANGING THE MARKETING GAME.

blog article

Social influencers tend to be thought-leaders within the industry. Again, look at fitness for example, you have You Tubers with over 100k followers sharing their journey and how you can build your perfect physique. As the audience invests time into these influencers. We naturally 'look up to'...

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Marketing Evolution: Account Based Marketing MARKETING EVOLUTION: ACCOUNT BASED MARKETING

blog article

Account Based Marketing (ABM) is becoming increasingly popular amongst B2B businesses, but how did we end up with ABM? Let's take into consideration the general shift in marketing which happens every 5 years as shown below. Marketing Automation came onto the scene off the back of so much email a...

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How to Make the New SiriusDecisions Demand Waterfall Meaningful to You HOW TO MAKE THE NEW SIRIUSDECISIONS DEMAND WATERFALL MEANINGFUL TO YOU

blog article

As many other published blogs before me, I was impressed by the new waterfall model rolled out by Terry Flaherty and Kerry Cunningham at the SiriusDecisions Summit.  They provided much needed insight into “pre-funnel” stages to understand your target market and leverage both interna...

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Planning & Performance in an ABM World PLANNING & PERFORMANCE IN AN ABM WORLD

blog article

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.It’s not too...

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ABM Best Practices According to Research ABM BEST PRACTICES ACCORDING TO RESEARCH

blog article

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conduc...

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TOPO Account Based Funnel TOPO ACCOUNT BASED FUNNEL

blog article

The account-based funnel begins with an ideal customer profile that is used to identify potential customers as target accounts. Accounts should be categorized into tiers. Whittlake said that sales can take on target accounts in tiers. Each successive tier of account managers will customize the exper...

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How to Move from Lead Funnel to an Account Funnel HOW TO MOVE FROM LEAD FUNNEL TO AN ACCOUNT FUNNEL

blog article

When first I saw Sirius’ new demand waterfall, I immediately thought it as an account funnel. It’s awesome. But, after the initial excitement faded, reality hit.How would I transition from leads to accounts funnel?If you have a well functioning lead gen machine, it would be risky to swit...

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Getting Started with ABM: Using account-based tactics GETTING STARTED WITH ABM: USING ACCOUNT-BASED TACTICS

blog article

Account-based ads drive traffic from target segments to your website. With display ads deployed to stakeholders from target account organizations, website traffic consistently gets a lift. Additionally, advertising dollars are spent only on identified potential customers. However, even with a lift i...

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Getting Started with ABM: ABM Program “Carve-Out” GETTING STARTED WITH ABM: ABM PROGRAM “CARVE-OUT”

blog article

We have already talked about account-based tactics for a leads-based funnel (link), which tends to be the starting place for a lot of marketers because it is simply applying account-based marketing tactics to the top of an existing funnel. The ABM program “carve-out,” however, works with...

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Generate More B2B Sales With Lead Nurturing and the Human Touch GENERATE MORE B2B SALES WITH LEAD NURTURING AND THE HUMAN TOUCH

blog article

While it may be tempting to “fire” a lead whose score shows promise but never seems ready to buy, resist the urge. They like your content, and you incur almost no extra costs in sending them the great nurturing content you’ve already developed. But if it happens repeatedly, it is O...

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Lead Nurturing: 5 Ways to Hatch More Sales LEAD NURTURING: 5 WAYS TO HATCH MORE SALES

blog article

Is your lead nurturing process a little like waiting for eggs to hatch? Results are slow and you feel like you have little control over the when, why and how? Not to worry  many organizations are faced with the challenge of lead nurturing. On one hand, both marketing and sales are under pressur...

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B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing B2B MARKETING IN A DOWNTURN PART 1: LEAD GENERATION AND LEAD NURTURING

blog article

While the economy has been standing still, there has been a surge in marketing creativity. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get muc...

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Content Curation for Lead Nurturing CONTENT CURATION FOR LEAD NURTURING

blog article

Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready.  Your newly generated prospects may not be ready to talk with your sales team when they first meet you especially if t...

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The 8 Lead Nurturing Tracks You’ve Never Heard Of THE 8 LEAD NURTURING TRACKS YOU’VE NEVER HEARD OF

blog article

When a marketing-qualified lead (MQL) is chucked by sales, it doesn’t have to be forever. If handled properly, some of these leads can fly right back to sales. First, make sure that rejected leads are segmented based on the reason for disqualification. If leads were rejected for reasons that c...

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10 Free Ways to Teach Yourself Inbound Marketing 10 FREE WAYS TO TEACH YOURSELF INBOUND MARKETING

blog article

Reading about how to do inbound is a crucial part of learning inbound, but it's not the only thing you should do. You should also be on the lookout for examples of awesome (and not so awesome) inbound marketing. This'll give you real-world references for the theories and tips you're read...

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10 Resources to Help You Teach Inbound Marketing 10 RESOURCES TO HELP YOU TEACH INBOUND MARKETING

blog article

This Inbound Methodology Syllabus template is a guideline for a 15-week class. It's a fully editable Google Docs file you can download and customize to fit the needs of your class. It includes goals and class objectives, course overview and requirements, and a list of required readings. It's...

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7 Amazingly Effective Lead Nurturing Tactics 7 AMAZINGLY EFFECTIVE LEAD NURTURING TACTICS

blog article

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your i...

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19 Lead Nurturing Email Examples You 19 LEAD NURTURING EMAIL EXAMPLES YOU'LL WANT TO STEAL

blog article

You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team.Trouble is, cutting through the inbox clutter isn't an easy feat. And many of these folks just aren't ready...

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How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing HOW TO OVERCOME OBJECTIONS TO GET YOUR COMPANY TO INVEST IN B2B INBOUND MARKETING

blog article

Your inbound marketing may not be focused on your customers’ needs. As a result, you're not generating the kind of activity and return you set out to achieve. It's time to embrace customer-centric marketing.As marketing grows more customer-centric, digital content marketing becomes inc...

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps THE ULTIMATE GUIDE TO ACCOUNT-BASED MARKETING: 6 KEY STEPS

blog article

Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full accoun...

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017 INBOUND MARKETING’S SECOND ACT: 4 THINGS EVERY INBOUND MARKETER SHOULD DO IN 2017

blog article

started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing e...

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15 Creative Lead Generation Ideas to Try 15 CREATIVE LEAD GENERATION IDEAS TO TRY

blog article

The whole lead generation process is tough especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it most of those people don't really want to talk to you.What if you could still reach your lead...

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9 Inbound Marketing Stats You Need to Know in 2017 9 INBOUND MARKETING STATS YOU NEED TO KNOW IN 2017

blog article

The inbound movement has always been about one thing: being relevant and truly helpful to your audience.This approach shouldn't change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers.
To better...

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Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered ACCOUNT-BASED MARKETING VS. INBOUND MARKETING: 4 COMMON QUESTIONS ANSWERED

blog article

Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.With all the confusion between account-based marketing and inbound marketing, we th...

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Global recognition for MomentumABM GLOBAL RECOGNITION FOR MOMENTUMABM

blog article

Summer’s on its way, and so are some new awards for MomentumABM. This time we’re excited to announce that we’ve won three B2 Awards in the U.S. These are given out by the Business Marketing Association (BMA), and recognise the top-performing business-to-business marketers.We were f...

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9 ways to use intent data to enhance ABM campaigns 9 WAYS TO USE INTENT DATA TO ENHANCE ABM CAMPAIGNS

blog article

Intent data lets you see through your customers’ eyes like never before. Intent data helps you understand key phases along the B2B journey from initial interest to purchase. Intent data allows you to develop messaging suitable for every step of that journey. Intent data means marketers no long...

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3 Ways ABM Can Reduce Turbulence for Sales, Marketing, and Services 3 WAYS ABM CAN REDUCE TURBULENCE FOR SALES, MARKETING, AND SERVICES

blog article

Most businesses understand that 20% of customers tend to make up 80% of revenue. And yet, many B2B marketers still succumb to the temptation of casting the widest net possible in the hope of catching some good leads for the sales team. Account based marketing (ABM) ABM points to a better approach. I...

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Distilling the hype around ABM tech DISTILLING THE HYPE AROUND ABM TECH

blog article

ABM is something we’ve done for a long time and we know it works – so we’re not surprised to see it becoming popular. We knew it would catch on. But technology, not practitioners have defined ABM for the majority of b2b marketers who are starting to adopt it now. That’s led t...

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MomentumABM keeps up the pace with new Strategy Director MOMENTUMABM KEEPS UP THE PACE WITH NEW STRATEGY DIRECTOR

blog article

Our clients tell us that it is our ability to understand them, their market and their key accounts that makes us different from every B2B Marketing agency they have worked with. With this in mind we have bought on David Cotterill, as Strategy Director, taking this to even greater levels. Bringing Da...

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The Resources You Need to Be a Lead Generation Machine THE RESOURCES YOU NEED TO BE A LEAD GENERATION MACHINE

blog article

If you're not up to speed on the concept of lead generation, get your introduction here.Caught up? You want more of those leads, right? Find out where they're hiding leads. To get in on that lead gen game, you gotta create an offer. Don't worry, you already have the content for one: wher...

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A Scientific Approach to Hitting Your Lead Gen Goals With Content A SCIENTIFIC APPROACH TO HITTING YOUR LEAD GEN GOALS WITH CONTENT

blog article

If you need help determining what your leads goal should be, check out this traffic and leads calculator. It'll help you develop a lead gen goal based on your company's revenue goals.Once you've figured out your lead gen goal, set up a dashboard for yourself so you can keep track of your...

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What Is Demand Generation? [FAQs] WHAT IS DEMAND GENERATION? [FAQS]

blog article

The goal of demand generation is to build and nurture key prospect and customer relationships for the long term. To do this effectively, marketers need to do things like respond to customer questions on Twitter, promote blog posts through Facebook, host webinars, and run email marketing campaigns. D...

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25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking 25 DEMAND GEN RESOURCES, STATS, AND VISUALS WORTH BOOKMARKING

blog article

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing cu...

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The Truth About Lead Generation: Busting 5 Common Conversion Myths THE TRUTH ABOUT LEAD GENERATION: BUSTING 5 COMMON CONVERSION MYTHS

blog article

One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. It’s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can s...

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Going All-In and Adapting Salesforce to Do Better ABM GOING ALL-IN AND ADAPTING SALESFORCE TO DO BETTER ABM

blog article

Switching to account-based marketing is a major strategic decision that many B2B organizations are currently facing. Many of the benefits are clear (e.g. sales and marketing alignment), but the costs, especially with the setup and implementation, are unclear and daunting. While it’s possible t...

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7 Myths about Account-Based Marketing for the Unconvinced 7 MYTHS ABOUT ACCOUNT-BASED MARKETING FOR THE UNCONVINCED

blog article

Account-based marketing is the rebirth of an old concept with a far more comprehensive and digitally-based focus. It takes new strategies and capabilities and applies them to old concepts. Account-based marketing is really outbound sales, because you’re specifically targeting account rather th...

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Successful B2B Lead Generation Measurement In 7 Steps SUCCESSFUL B2B LEAD GENERATION MEASUREMENT IN 7 STEPS

blog article

One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance. At the top-of-the-funnel people interact with content and these people get rolled up into accounts. Both people and accounts have separate metrics such as c...

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Land & EXPAND: How to Accurately Measure Customer Marketing in an ABM World LAND & EXPAND: HOW TO ACCURATELY MEASURE CUSTOMER MARKETING IN AN ABM WORLD

blog article

When B2B marketers think of account-based marketing, what first comes to mind is identifying target accounts and personalizing campaigns to engage key personas within those accounts. While these are important, this is all just part of the “land” phase: closing new customers. What often g...

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Life is Hard - Account-Based Marketing Shouldn’t Be LIFE IS HARD - ACCOUNT-BASED MARKETING SHOULDN’T BE

blog article

With everything we have going on, It’s easy to feel overwhelmed and apprehensive, especially when it comes to new strategies like Account-Based Marketing (ABM). While a lot of work goes into building a successful ABM strategy, getting the training and skill set you need to make that possible i...

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Improving B2B Performance With Account-Based Marketing IMPROVING B2B PERFORMANCE WITH ACCOUNT-BASED MARKETING

blog article

The challenges for B2B marketers today are daunting. And although 60% of marketers will invest more in digital technology in the coming year, only 34% actually feel they are proficient at digital marketing. They’re finding that the traditional methods marketers have used for years simply aren&...

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4 Steps to a Successful Account-Based Ad Campaign 4 STEPS TO A SUCCESSFUL ACCOUNT-BASED AD CAMPAIGN

blog article

Build an account list The first step to an account-based ad campaign is building a list of key accounts determined jointly by sales, marketing, and anyone else with purchasing influence within an organization. Your future buyers will closely resemble your current buyers in terms of industry, revenue...

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Account-Based Marketing From a Sales Rep ACCOUNT-BASED MARKETING FROM A SALES REP'S PERSPECTIVE

blog article

Our marketing team takes a few approaches with attracting the right companies one being our own Account-Based Advertising, which gives us the ability to only spend dollars on advertising to our target accounts. The second is the targeted approach our field marketing team uses to create “in ter...

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How to Generate Higher-Quality Leads with Account-Based Marketing HOW TO GENERATE HIGHER-QUALITY LEADS WITH ACCOUNT-BASED MARKETING

blog article

As marketers, we spend a lot of our time and resources on lead generation. But unfortunately, the leads we generate don’t always translate into revenue. In fact, 50% of marketing generated leads are never followed up on by Sales (Miller Pierce). In the last decade, Sales and Marketing have tak...

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The Difference Between Content Marketing and Inbound Marketing THE DIFFERENCE BETWEEN CONTENT MARKETING AND INBOUND MARKETING

blog article

I have always thought Ali’s response was the coolest quip in sports history. Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.”  I suggested she...

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How to Build an Inbound Marketing Strategy in 24 Hours HOW TO BUILD AN INBOUND MARKETING STRATEGY IN 24 HOURS

blog article

A recent survey from DM News confirms this is common. 46% of the executives surveyed, stated that a "lack of an effective strategy" was the biggest obstacle in achieving their inbound marketing goals. So why is everyone struggling? I'm not quite sure as to WHY, but in this article, I&#...

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Tracking and Increasing Audience Engagement TRACKING AND INCREASING AUDIENCE ENGAGEMENT

blog article

This begs the question, how do you begin to understand your audience? The good news is that publishers tend to already have a strong following. All you need to do is start is paying attention to what your readers are already doing. Apply the following strategies to learn your audience’s histor...

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20 Display Advertising Stats That Demonstrate Digital Advertising 20 DISPLAY ADVERTISING STATS THAT DEMONSTRATE DIGITAL ADVERTISING'S EVOLUTION

blog article

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. At HubSpot, we held onto this notion for a wh...

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3 Improved Ways to Reach the Modern Target Audience 3 IMPROVED WAYS TO REACH THE MODERN TARGET AUDIENCE

blog article

This detailed description can provide your inbound marketing team with a clear vision of its target customers. In the practice of traditional marketing, this target audience was commonly reached by deciding what TV shows they watched to determine where to place TV advertisement, figuring out what ki...

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B2B vs. B2C: How Content Marketing Changes by Target Audience B2B VS. B2C: HOW CONTENT MARKETING CHANGES BY TARGET AUDIENCE

blog article

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds...

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Using Digital Advertising to Engage Your Audience USING DIGITAL ADVERTISING TO ENGAGE YOUR AUDIENCE

blog article

Digital advertising doesn't have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Over half of the res...

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The Basics of Inbound Lead Generation THE BASICS OF INBOUND LEAD GENERATION

blog article

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand.  Sound...

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5 Little Lead Generation Experiments You Can Run Right Now 5 LITTLE LEAD GENERATION EXPERIMENTS YOU CAN RUN RIGHT NOW

blog article

"We need more leads."  Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a we...

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How to Run a Blog Lead Generation Analysis HOW TO RUN A BLOG LEAD GENERATION ANALYSIS

blog article

It's the timeless question for corporate bloggers: How many leads did your blog post generate? It's much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog  and your business. But ev...

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Google+ for Lead Gen: A Simple, 6-Step Process GOOGLE+ FOR LEAD GEN: A SIMPLE, 6-STEP PROCESS

blog article

Google+ does have a lot of users (over 343 million active ones, to be exact), and with the recent encryption of all search activity along with the announcement of Google Helpouts, Google+ is on every marketer’s radar. And it’s not only great for SEO, but it’s also the perfect place...

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7 Surefire Ways to Generate Leads (The Inbound Way) 7 SUREFIRE WAYS TO GENERATE LEADS (THE INBOUND WAY)

blog article

The holy trinity of inbound lead generation is search engine optimization, business blogging and social media promotion. These strategies help you move curious strangers from across the internet back to your website and landing pages. When dissected further, each strategy has several sub-tactics tha...

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25 Ways to Increase Sales and Lead Generation 25 WAYS TO INCREASE SALES AND LEAD GENERATION

blog article

Want to increase your company’s profitability from your website? Generating traffic is only half the battle. You can spend months focusing on doubling traffic to your website, but if you don’t have compelling offers, effective calls-to-action , and convincing lead nurturing campaigns, yo...

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Should Clients Combine Branding and Lead Generation? SHOULD CLIENTS COMBINE BRANDING AND LEAD GENERATION?

blog article

The issue doesn’t come down to budget alone. While branding and lead generation programs are distinct, they play equally important roles in a marketing plan. Where lead generation is all about corralling audiences to sell specific products or services, brand campaigns are about capturing and r...

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The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen) THE DIFFERENCE BETWEEN EARNED, OWNED & PAID MEDIA (AND WHY IT MATTERS FOR LEAD GEN)

blog article

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

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12 of the Best Facebook Post Ideas for Facebook Lead Generation 12 OF THE BEST FACEBOOK POST IDEAS FOR FACEBOOK LEAD GENERATION

blog article

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. 

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How To Increase Referral Traffic And Get More Leads HOW TO INCREASE REFERRAL TRAFFIC AND GET MORE LEADS

blog article

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PP...

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How to Generate Leads From the Most Popular Pages on Your Website HOW TO GENERATE LEADS FROM THE MOST POPULAR PAGES ON YOUR WEBSITE

blog article

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages often your homepage,...

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9 Lead Generation Mistakes Marketers Need to Stop Making 9 LEAD GENERATION MISTAKES MARKETERS NEED TO STOP MAKING

blog article

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, c...

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20 Types of Lead Generation Content to Put Behind Your Landing Pages 20 TYPES OF LEAD GENERATION CONTENT TO PUT BEHIND YOUR LANDING PAGES

blog article

A big part of building a strong content strategy is experimenting with new types of content. Your audience may love your podcasts, but that doesn't mean that's the only thing you should create. Fresh content types can expand your reach and attract more, and possibly even better leads.

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The Anatomy of a Lead-Generating Website THE ANATOMY OF A LEAD-GENERATING WEBSITE

blog article

Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won...

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How to Calculate Your Lead Generation Goals [Free Calculator] HOW TO CALCULATE YOUR LEAD GENERATION GOALS [FREE CALCULATOR]

blog article

When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Your projections need to be based on math and rooted in your company's larger goals. That's where our new lead goal calculator comes in.

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Lead Generation: A Beginner LEAD GENERATION: A BEGINNER'S GUIDE TO GENERATING BUSINESS LEADS THE INBOUND WAY

blog article

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over ...

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5 Best Practices When Creating Audience Targeting Rules 5 BEST PRACTICES WHEN CREATING AUDIENCE TARGETING RULES

blog article

Using Audience Targeting rules can help you catapult your conversions and easily reach business goals on your website. However, there are a few things to keep in mind to ensure success and results. Here are 5 simple tips when creating successful rules

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Get Real-Time Traffic Spike Updates in Your AddThis Dashboard GET REAL-TIME TRAFFIC SPIKE UPDATES IN YOUR ADDTHIS DASHBOARD

blog article

Today AddThis is launching a new way to learn about visitors coming to your site. Rather than spending hours in your web analytics tool, slicing and dicing your traffic, now you can get updates about spikes in traffic on your website as they happen  making it easy to capitalize on that influx o...

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Introducing CSV Export for Targeting Rules INTRODUCING CSV EXPORT FOR TARGETING RULES

blog article

Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make ...

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How We Increased Conversions with Audience Targeting HOW WE INCREASED CONVERSIONS WITH AUDIENCE TARGETING

blog article

Yesterday we released our latest product: Audience Targeting. This feature lets you tailor messages to specific audience interests. No more one-size-fits-all messaging! The great thing about it is that it can increase conversions. Here’s how we did it on our own site!

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New Placement Options & Enhanced Bar for Audience Targeting Tools NEW PLACEMENT OPTIONS & ENHANCED BAR FOR AUDIENCE TARGETING TOOLS

blog article

We just released two additional placement positions for Audience Targeting tools to give your site more customization options. These additional placements will appear as a small overlay that pop up after your visitors begin scrolling down the page.

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AddThis Audience Targeting Tools Now Support Animated GIFs ADDTHIS AUDIENCE TARGETING TOOLS NOW SUPPORT ANIMATED GIFS

blog article

We’re excited to announce that Audience Targeting overlays now support animated GIFs! This means that in addition to using a static image in your Audience Targeting overlay (either one of our options or one that you have uploaded), you can use GIF animation (like in the example above).

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Introducing the Audience Targeting Creator INTRODUCING THE AUDIENCE TARGETING CREATOR

blog article

A while back we introduced a new feature to the set of Marketing Tools in the form of Audience Targeting, where you can customize messaging to display to different people in your audiences as an overlay on your site. We received some great feedback, and made improvements based on what our users said...

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How to Target New Visitors with a Specific Call-to-Action HOW TO TARGET NEW VISITORS WITH A SPECIFIC CALL-TO-ACTION

blog article

The other week we published a blog post about seven ways you can increase conversions on your website with AddThis Marketing Tools. It was loaded with great suggestions on ways to market to users differently based on their source, behavior, and interests.

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2 Funnels Are Necessary for Content Marketing 2 FUNNELS ARE NECESSARY FOR CONTENT MARKETING

blog article

At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most consistent answer I receive is “to generate leads and sales of our existing products.”

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Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future COGNITIVE CONTENT MARKETING: THE PATH TO A MORE (ARTIFICIALLY) INTELLIGENT FUTURE

blog article

In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale?

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This Week in Content Marketing: The New Content Business Model Awaits THIS WEEK IN CONTENT MARKETING: THE NEW CONTENT BUSINESS MODEL AWAITS

blog article

As content marketers, we understand the importance of creating content that not only educates, but also inspires consumers to take action. As a result, we have entered a new era of “brands as publishers” – where brands are increasingly becoming publishers in their own right.

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4 Metrics to Track Impact of Content Marketing on Brand Awareness 4 METRICS TO TRACK IMPACT OF CONTENT MARKETING ON BRAND AWARENESS

blog article

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool. That’s fine, if gaining links is your goal.

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5 Modern Content Marketing Best Practices for Getting Found 5 MODERN CONTENT MARKETING BEST PRACTICES FOR GETTING FOUND

blog article

You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

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This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) THIS WEEK IN CONTENT MARKETING: YES, APPLE WILL BUY DISNEY (SOMEDAY)

blog article

In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix’s newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand s...

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Account-Based Marketing: What Content Marketers Need to Know ACCOUNT-BASED MARKETING: WHAT CONTENT MARKETERS NEED TO KNOW

blog article

To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register.

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23 Quotes to Inspire Your Content Marketing and the Difference You Can Make 23 QUOTES TO INSPIRE YOUR CONTENT MARKETING AND THE DIFFERENCE YOU CAN MAKE

blog article

Are you feeling in a rut with your marketing? Or are you looking to be energized? I turn to these quotes – from inside and outside our industry – when I need an injection of inspiration. I share this compilation to help you think differently about your content, focus on doing less, prior...

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This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning THIS WEEK IN CONTENT MARKETING: THE BULL MARKET IN MARKETING IS JUST BEGINNING

blog article

In this episode, we discuss Google’s move to insert ad blocking features into the Chrome web experience, and what it might mean for the future of marketing and advertising. We also dig into some new research on the high demand for marketing skills, and explore executives’ love of long-fo...

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5 Important Visual Lessons From Designers for Content Marketers 5 IMPORTANT VISUAL LESSONS FROM DESIGNERS FOR CONTENT MARKETERS

blog article

I don’t want to write another article explaining the importance of visual content in your content marketing. And Joe Pulizzi already included the topic in his article about the biggest content marketing trends in 2017 so we don’t need to outline it anymore.

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Cover All the Bases With 21 Winning Content Marketing Tactics COVER ALL THE BASES WITH 21 WINNING CONTENT MARKETING TACTICS

blog article

You might be surprised to learn that, for me, the arrival of spring marks the return of two of my favorite traditions: watching the start of the Major League Baseball season and creating CMI’s annual Content Marketing Playbook.

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Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture USE THIS SIMPLE (& FUN) TOOL TO DESIGN YOUR CONTENT MARKETING MESSAGE ARCHITECTURE

blog article

Consistency like that, believe it or not, is achievable. Maybe you think that your company is too big, too loosely structured, or too (fill in the blank). Don’t throw up your hands. Tools exist that can help you bring your organization’s messaging into alignment. One such tool favored by...

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Your Editorial Calendar is Not Your Content Marketing Strategy YOUR EDITORIAL CALENDAR IS NOT YOUR CONTENT MARKETING STRATEGY

blog article

Where do you want to move? How big of a house do you need? Are you beginning your family and want room to grow, or are you looking for something more compact and easy to maintain (one of those trendy tiny houses, perhaps)? How does your home fit into your overall family budget – and how much d...

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This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool THIS WEEK IN CONTENT MARKETING: NEW YORK TIMES LEVERAGES SNAPCHAT AS A MARKETING TOOL

blog article

In this episode, we compare the newly buzzed-about Heineken ad to Pepsi’s debacle from a few weeks back – and conclude that they aren’t all that different. We also discuss ESPN’s decision to cut 100 on-air content creators, and explore The New York Times’ debut as a Sna...

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This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool THIS WEEK IN CONTENT MARKETING: NEW YORK TIMES LEVERAGES SNAPCHAT AS A MARKETING TOOL

blog article

In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb; then we close the show with an example of the week from UnitedHealthcare.

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How to Consistently Create High Quality Marketing Content HOW TO CONSISTENTLY CREATE HIGH QUALITY MARKETING CONTENT

blog article

In the past, content marketing was purely about volume. Companies could create a regular stream of 1,000 word vanilla essays, similar to 5 or 6 other pieces that all made the same general points online and see success. In the last couple of years 2 factors have changed this – search engine evo...

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7 Content Marketing Tasks You Must Get Right Before Your Competitors Do 7 CONTENT MARKETING TASKS YOU MUST GET RIGHT BEFORE YOUR COMPETITORS DO

blog article

Speed is a competitive advantage. Usually, the organization that can execute the fastest gains a competitive edge. However, content marketing is a complex strategy to execute and it’s easy to overlook important elements.

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Sr. Content Marketing Manager SR. CONTENT MARKETING MANAGER

blog article

AWS Marketplace (AWSMP) is looking for an experienced Sr. Content Marketing Manager to own the all-up AWSMP content marketing function.

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Your Audience Isn’t Stupid. Is Your Content Marketing? YOUR AUDIENCE ISN’T STUPID. IS YOUR CONTENT MARKETING?

blog article

Like most people, I have a few pet peeves. The rampant misuse of the word literally triggers an automatic eye roll. When I hear someone smacking gum, it’s hard not to say, “Seriously? Are you five years old?” But the thing that really gets my blood boiling is being talked to like I...

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5 Content Marketing Tips to Get your Content SEEN 5 CONTENT MARKETING TIPS TO GET YOUR CONTENT SEEN

blog article

Content Marketing is the tool every entrepreneur should have in their marketing toolbox and use every day. It is the best tool to increase customer engagement and attracting your target audience online. However, a lot of companies from solopreneurs to Fortune 500 companies, are already doing it. Thi...

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Staff & skills: Two shortages that content marketing needs to address in 2017 STAFF & SKILLS: TWO SHORTAGES THAT CONTENT MARKETING NEEDS TO ADDRESS IN 2017

blog article

Both of these challenges have emerged in a study into the state of the industry, conducted by Zazzle Media. The study saw 5,000 marketers quizzed for their views on content marketing and revealed that 61% of decision makers reckon that ‘not enough staff’ is their biggest challenge.

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Content Marketing: The Curse of Knowledge, Part 2 CONTENT MARKETING: THE CURSE OF KNOWLEDGE, PART 2

blog article

Knowledge is fickle. It can limit the impact of your content by making it hard to imagine what your audience doesn’t know. But it’s just as dangerous when you don’t recognize what your audience does know.

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Content marketing — smarter, not more CONTENT MARKETING — SMARTER, NOT MORE

blog article

British Airway’s High Life magazine is well-known for its history (it’s been published for 43 years), content and quality production. Those same highly prized pages are also well-monetised by its publisher: content marketing firm Cedar Communications. Although the approach has become omn...

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6 Common Mistakes That Tank Content Marketing 6 COMMON MISTAKES THAT TANK CONTENT MARKETING

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It’s almost impossible to effectively market your products, services or brand online without effective content. Content has to be entertaining, engaging and useful. All while converting visitors without them even knowing it. Unfortunately, creating effective copy can be one of the most difficu...

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How To Clean Up Your Content Marketing Strategy With An Audit HOW TO CLEAN UP YOUR CONTENT MARKETING STRATEGY WITH AN AUDIT

blog article

Truth is, content marketing has been around for as long as I’ve been promoting websites and products on the Internet. Since day one, content marketing was an integral part of SEO because, well, you needed to create content in order to rank decently in search engine SERPs.

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Seven Easy Tactics for Generating Content Marketing Ideas SEVEN EASY TACTICS FOR GENERATING CONTENT MARKETING IDEAS

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Over 2 million blog posts are published each day. No wonder many marketers struggle with inventing fresh content ideas to fuel their marketing efforts.

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Content Marketing Trends for 2017; or How to Make Your Content Marketing Deliver ROI [Infographic] CONTENT MARKETING TRENDS FOR 2017; OR HOW TO MAKE YOUR CONTENT MARKETING DELIVER ROI [INFOGRAPHIC]

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I’ve written a lot about content marketing over the last 3 or 4 years — ever since Google changed their ranking algorithm to favor the creation of new, valuable content on a consistent basis in determining SERPs (search engine results pages — or where you post shows up in Google se...

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3 Account-Based Marketing trends for 2017 3 ACCOUNT-BASED MARKETING TRENDS FOR 2017

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Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them.

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9 Must-See Sessions at SiriusDecisions Summit 2017 9 MUST-SEE SESSIONS AT SIRIUSDECISIONS SUMMIT 2017

blog article

This year the SiriusDecisions Summit makes its way to the glitz and glam (and heat) of The Venetian in Las Vegas from May 16 to May 19. Every year the event makes good on its promise that it is the “must attend b-to-b event.” Judging by the agenda, 2017 will be no different.

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How to Craft Outbound Calls for Account-Based Marketing HOW TO CRAFT OUTBOUND CALLS FOR ACCOUNT-BASED MARKETING

blog article

Account-based marketing is becoming a go-to strategy for B2B marketers who want to take control of their outreach (rather than waiting to see who finds them) and shorten their sales cycles. What may be receiving less acclaim, however, is the starring role outbound calls play in executing account-bas...

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Lead Generation and Accountability: Increasing the Quality of Prospects LEAD GENERATION AND ACCOUNTABILITY: INCREASING THE QUALITY OF PROSPECTS

blog article

Leads are a double-edged sword to many companies and salespeople. Companies who cast too wide a net may end up wasting other businesses’ time, and ultimately hurt the morale of their employees. While there is always a chance of converting an unlikely prospect with the right words and product, ...

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What Does B2B Content Marketing Success Look Like? WHAT DOES B2B CONTENT MARKETING SUCCESS LOOK LIKE?

blog article

Like most weeks, you clutch your Starbucks Americano in one hand and last month’s content performance report in the other. You settle into the slightly squeaky chair that always seems to be the only one available when you arrive. It feels like another typical status meeting.

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Is Content Marketing a Scam? IS CONTENT MARKETING A SCAM?

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“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s also a valid question that actually came to the forefront of my brain last week after meeting with my accountant....

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3 Ways to Use Online Video to Improve Your Content Marketing 3 WAYS TO USE ONLINE VIDEO TO IMPROVE YOUR CONTENT MARKETING

blog article

Ask any online business owner or marketing professional what they need more of, and they will likely say traffic and site content. However, what online marketers and content creators need to be focusing their efforts on is creating better content that will work for them for days, weeks, and even mon...

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4 questions to ask before embarking on content marketing 4 QUESTIONS TO ASK BEFORE EMBARKING ON CONTENT MARKETING

blog article

A little over 18 months ago, I made the decision to uproot my life in London and move to Singapore. I was fortunate enough to start in content in London as it was all taking off. Zenith was the first media agency to recognise the importance of content for advertisers, setting up the specialist unit ...

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HP’s ‘The Wolf’ wins Best in Show at the Digiday Content Marketing Awards HP’S ‘THE WOLF’ WINS BEST IN SHOW AT THE DIGIDAY CONTENT MARKETING AWARDS

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HP won Best in Show at tonight’s Digiday Content Marketing Awards gala for its video series, “The Wolf,” which reveals what can happen if offices don’t secure their printers.

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Stop Flying Blindly: Why Your Strategy Needs a Content Calendar STOP FLYING BLINDLY: WHY YOUR STRATEGY NEEDS A CONTENT CALENDAR

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The time for content marketing to shine is now — according to LinkedIn, 72 percent of marketers report having a content marketing strategy in place.

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Content Marketing: 15 Things to Avoid CONTENT MARKETING: 15 THINGS TO AVOID

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Web users are increasingly agile at identifying when photographs are posed or purchased, and will deem your content equally so. Instead, use real photographs to support your unique content. Don’t worry about having the perfect shot: Your users will engage with you if they feel that what they a...

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Targeting the Decision-Maker: How to Blog Effectively to the C-Suite TARGETING THE DECISION-MAKER: HOW TO BLOG EFFECTIVELY TO THE C-SUITE

blog article

As an inbound marketing consultant, I often hear from new clients that they’ve had a business blog for a little while now, but they don’t feel like it’s truly effective. They may say something like “We know people are reading our blog and converting on our website, but we&rsq...

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Interview with Venkat Nagaswamy, Co-founder and CEO at MarianaIQ INTERVIEW WITH VENKAT NAGASWAMY, CO-FOUNDER AND CEO AT MARIANAIQ

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In this interview, CEO at Mariana IQ, Venkat Nagaswamy discusses breaking existing notions about ABM and scaling it. He shares his thoughts on sales and marketing alignment and the importance of keeping in touch with buyers between purchases besides pre and post-sale. "Big Kat," as he was ...

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Retainly Optin Forms Plugin Completes Lead Generation Portfolio with Marketing Automation RETAINLY OPTIN FORMS PLUGIN COMPLETES LEAD GENERATION PORTFOLIO WITH MARKETING AUTOMATION

blog article

Retainly, a marketing automation and user engagement platform, has announced the release of its Official WordPress Plugin — the Retainly Optin Forms. Retainly Optin Forms, therefore, becomes the only plugin with built-in Marketing Automation via Retainly API. Individual bloggers, enterprise co...

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How Survey Tools Can Build a Lead Generation Machine HOW SURVEY TOOLS CAN BUILD A LEAD GENERATION MACHINE

blog article

If you want to grow your business, you’re going to have to cultivate leads. Generating new leads is difficult for many businesses, but you can make it easier for yourself using survey tools. Asking your audience what they want from you is a great way to devise a lead magnet, one of the most po...

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Inbound Marketing Website Redesign Starts with Killer Copywriting INBOUND MARKETING WEBSITE REDESIGN STARTS WITH KILLER COPYWRITING

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You already know that inbound marketing is an effective way to grow your audience and influence conversions. You also know that your website is an important part of this process, so you opt for an inbound marketing website redesign to ensure that you’re getting the most out of your site. Howev...

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How to Build Your Brand While Elevating Your Inbound Marketing HOW TO BUILD YOUR BRAND WHILE ELEVATING YOUR INBOUND MARKETING

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Can you improve your company’s brand messaging with inbound marketing? Too often organizations think of the two as distinct and separate disciplines—even though they are both designed to pull prospects into your world. While it’s true that they have different functions within marke...

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Your Simple Guide to Targeted Content Syndication YOUR SIMPLE GUIDE TO TARGETED CONTENT SYNDICATION

blog article

If you do a search for the term “content syndication” you will find that most results refer to the process of distributing your content off-site to other websites, blogs or content channels. Much has been written on the subject, however, what very few marketers fail to grasp, is that the...

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Resuscitate Sales By Nurturing Dead Leads RESUSCITATE SALES BY NURTURING DEAD LEADS

blog article

Entrepreneurs are often looking to reinvent the wheel. In their quest for success, they want come up with the most bleeding edge product, innovative customer solutions, or acquisition tactics. We have a lot to be thankful for from visionary entrepreneurs; just imagine a world without Facebook, Insta...

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Why Your Content Marketing Strategy Worries Your CEO WHY YOUR CONTENT MARKETING STRATEGY WORRIES YOUR CEO

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Last week, we left our content maven sitting in front of a hostile CEO. He, like all CEOs, wanted to know that the content budget was well spent. I’ve seen marketers write-off the CEO as a Luddite who doesn’t understand the power of content marketing. They try to talk down to the CEO, ho...

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INBOUND MARKETING IS DOABLE FOR ANY BUSINESS, ON ANY BUDGET INBOUND MARKETING IS DOABLE FOR ANY BUSINESS, ON ANY BUDGET

blog article

Push marketing, pull marketing, inbound marketing! Do we really need another method to market better to prospective customers? Isn’t it all really just marketing, anyway? Let’s find out.

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How to Maximize the ROI of Your Lead Generation Campaigns HOW TO MAXIMIZE THE ROI OF YOUR LEAD GENERATION CAMPAIGNS

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There's no question that lead generation is the key for growth for any B2B business; sometimes, however, a lead generation campaign can go awry and end up with a negative ROI.

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REPORT: CONTENT MARKETING GETTING MORE INTERACTIVE REPORT: CONTENT MARKETING GETTING MORE INTERACTIVE

blog article

Is interactive content a hook that marketers can latch on to? According to a new Content Marketing Institute (CMI) report conducted on behalf of ion interactive, nearly two-thirds (63 percent) of all businesses surveyed that had more than 1,000 employees were relying on interactive content marketing...

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Content marketing – the new search? CONTENT MARKETING – THE NEW SEARCH?

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Since the early days of “search”, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at targeted moments when they are actively looking to book a flight, hotel, car rental, cruise, scenic tour, and...

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Cliq Digital: Digital Content Marketing CLIQ DIGITAL: DIGITAL CONTENT MARKETING

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Cliq Digital’s (DE:CLIQ) strategy to focus its marketing investment on higher ARPU European markets achieved another year of strong revenue growth in FY16, and with a steady marketing efficiency coefficient, this converted to a doubling of net profit. Momentum remains strong and management exp...

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Influencer Marketing for B2B Inbound Marketers – It’s Probably Not What You Think INFLUENCER MARKETING FOR B2B INBOUND MARKETERS – IT’S PROBABLY NOT WHAT YOU THINK

blog article

If there’s one thing marketers can’t seem to get enough of, it’s buzzwords. We love to “circle back on ideas so we can create synergy, drill down to identify real core competencies and leverage them at every touchpoint rather than just drinking the Kool-Aid like everyone else...

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What Does Inbound Look Like For a B2B Company? WHAT DOES INBOUND LOOK LIKE FOR A B2B COMPANY?

blog article

At this point, you’re probably aware that inbound marketing is a great way to increase traffic and convert leads into customers. You know that it’s a targeted approach to marketing, as opposed to traditional marketing’s more scattershot approach. But how do you incorporate inbound ...

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How Ready for Inbound Marketing Are You… Really? HOW READY FOR INBOUND MARKETING ARE YOU… REALLY?

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As inbound marketing continues to become the new standard of B2B marketing, more companies are buying into it more quickly. The good news for marketing directors is that it takes less effort to get the CEO to sign on with inbound. But it also means some companies are jumping into the pool without th...

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Content Marketing: Finding the Balance Between Art and Science CONTENT MARKETING: FINDING THE BALANCE BETWEEN ART AND SCIENCE

blog article

Content has never played a bigger role in digital marketing. With the importance of social media, the uptake of video and audio and the opportunities with blogs, articles and premium content, a well-considered content strategy is a priority for every digital marketer.

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5 Strategies for Creating Epic Content Marketing on a Tight Budget 5 STRATEGIES FOR CREATING EPIC CONTENT MARKETING ON A TIGHT BUDGET

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What's the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” Related: How Much Should You Invest in Content Marketing? But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Sti...

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5 Content Marketing Ideas for June 2017 5 CONTENT MARKETING IDEAS FOR JUNE 2017

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Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017.

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Interview with Sangram Vajre, Co-founder & CMO at Terminus INTERVIEW WITH SANGRAM VAJRE, CO-FOUNDER & CMO AT TERMINUS

blog article

For the biggest B2B marketing mega trends, let's take it back to the beginning of this millennium. It’s the year 2000, and email marketing is on the rise. Enter the world of AOL, email, and mass marketing. Enter amazing open- and click-through rates that gave rise to other trends like land...

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How To Leverage Your ABM Strategy to Host Revenue-Driven Events HOW TO LEVERAGE YOUR ABM STRATEGY TO HOST REVENUE-DRIVEN EVENTS

blog article

As marketing and sales teams shift to strategies that involve more personalized, direct interactions with consumers, many are turning to Account-Based Marketing (ABM). ABM is great, but many marketers are wondering which channels they should leverage as they shift to an account-based strategy. An in...

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IS PREDICTIVE ANALYTICS YOUR ABM SILVER BULLET? IS PREDICTIVE ANALYTICS YOUR ABM SILVER BULLET?

blog article

As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us win more business faster. Which is why so many of us are turning to companies that are focused on predictive analytics tools that support account-based marketing, and scaling all...

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4 Effective Google AdWords Tactics to Supercharge Your Lead Generation 4 EFFECTIVE GOOGLE ADWORDS TACTICS TO SUPERCHARGE YOUR LEAD GENERATION

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Today AdWords is almost synonymous with digital advertising—most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Generating more leads from Google AdWords can be ...

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5 opportunities to use Facebook for lead generation 5 OPPORTUNITIES TO USE FACEBOOK FOR LEAD GENERATION

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As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many of us, there are hundreds of potential homebuyers in the untapped well that is Facebook.

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The 17 Best Lead Magnet Examples For Lead Generation in 2017 THE 17 BEST LEAD MAGNET EXAMPLES FOR LEAD GENERATION IN 2017

blog article

Do you know the #1 worst kept secret of lead generation in online marketing? It’s probably obvious from the title, but the worst kept secret is lead magnets. I know what you are thinking…everyone is talking about lead magnets already and it’s nothing new. You’re right, lead ...

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Is ABM really a better mousetrap? IS ABM REALLY A BETTER MOUSETRAP?

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Account-based marketing (ABM) is being positioned as the next great breakthrough, but can it actually help your business? Columnist John Steinert explores the ways successful marketers are using ABM to enhance sales and marketing.

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B2B Personalized Account Strategies B2B PERSONALIZED ACCOUNT STRATEGIES

blog article

According to the Account Based Marketing Trends paper from Oracle, Account-Based Marketing (ABM ) is poised to become a much bigger deal for B2B marketers in 2017. B2B marketers will look to account based data to unify and improve marketing efforts across channels and devices. ABM data will go one s...

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Five Content Marketing Tools to Increase Customer Retention Across Channels FIVE CONTENT MARKETING TOOLS TO INCREASE CUSTOMER RETENTION ACROSS CHANNELS

blog article

According to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.

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5 Ways Content Marketing Can Revolutionize Your Online Business 5 WAYS CONTENT MARKETING CAN REVOLUTIONIZE YOUR ONLINE BUSINESS

blog article

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are.

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CONTENT MARKETING IS VISUAL MARKETING CONTENT MARKETING IS VISUAL MARKETING

blog article

What do you remember most about the last awesome piece of content marketing you experienced? While everyone’s sure to have their own preferences, the best pieces of content marketing typically have a few things in common.

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Content Marketing Opportunities to Explore: Stats Roundup CONTENT MARKETING OPPORTUNITIES TO EXPLORE: STATS ROUNDUP

blog article

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing.

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69 Questions That Will Improve Your Content Marketing Performance 69 QUESTIONS THAT WILL IMPROVE YOUR CONTENT MARKETING PERFORMANCE

blog article

In all of content marketing analytics and reporting, the most critical function is the ability to translate data into actionable insights and to act on those insights to improve performance. Unfortunately, most marketers simply go through the motions with their reporting. They dump data on their cli...

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A Modern Guide to Social Media Content Marketing, Part 5: Instagram A MODERN GUIDE TO SOCIAL MEDIA CONTENT MARKETING, PART 5: INSTAGRAM

blog article

This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments.

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The Differences Between Niche Marketing and Mass Marketing THE DIFFERENCES BETWEEN NICHE MARKETING AND MASS MARKETING

blog article

Niche marketing and mass marketing have many differences, the most common of which is the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on. In most cases, niche marketing focuse...

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Power Niche Marketing: 6 More Things Not To Do POWER NICHE MARKETING: 6 MORE THINGS NOT TO DO

blog article

Of course advertising can potentially be a powerful technique for a major company that is trying to build its market share (e.g. “Things Go Better With Coca Cola”); however, for law firms (other than global law firms and regional powerhouses that are already a dominant player trying to e...

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5 steps to generating inbound leads for your senior living community 5 STEPS TO GENERATING INBOUND LEADS FOR YOUR SENIOR LIVING COMMUNITY

blog article

The idea of not having to make cold calls, not needing to send out regular direct mail campaigns, and not having to pound the pavement for new leads is something that any marketing or sales manager dreams of. Generating inbound leads takes time. If you create an inbound marketing strategy and stick ...

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B2B Website Visitor Identification for Lead Generation: What You Need to Know B2B WEBSITE VISITOR IDENTIFICATION FOR LEAD GENERATION: WHAT YOU NEED TO KNOW

blog article

There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.

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Getting Pragmatic About Content Marketing GETTING PRAGMATIC ABOUT CONTENT MARKETING

blog article

Name that Tune was a popular TV game show in the 1970s. While the TV show is off the air, the game exists in various forms, including a Name That Tune app. The premise of show/app is that, just by listening to the first few notes of a song, people compete to name the song.

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Opportunities & Challenges in Content Marketing OPPORTUNITIES & CHALLENGES IN CONTENT MARKETING

blog article

Many brands have discovered that one of the most effective methods of connecting with their audience is by providing content that interests them. Indeed content marketing has also shown to be 62% cheaper than traditional marketing methods.

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Content marketing: tell no lies CONTENT MARKETING: TELL NO LIES

blog article

A content marketing strategy can succeed only if it is original, sincere and believable. Simply copying the recipes of benchmark case studies won’t convince consumers

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5 Reasons Content Marketing is Perfect for Your New Business 5 REASONS CONTENT MARKETING IS PERFECT FOR YOUR NEW BUSINESS

blog article

Starting a new business can be stressful. Unless you're building a category killer, you're competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable?...

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Get started with lead nurturing GET STARTED WITH LEAD NURTURING

blog article

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important ob...

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Mythbusting ABM: Five ways to tell the real deal from the pretenders MYTHBUSTING ABM: FIVE WAYS TO TELL THE REAL DEAL FROM THE PRETENDERS

blog article

These days, it’s ABM, account-based marketing. No doubt not a day goes by when you don’t get an unsolicited email from an ABM software provider trying to convince you they can help you in one way or another. As with any new trend, there are those doing it right and those trying to piggyb...

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Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey ACCOUNT-BASED MARKETING WORKSHEET: HOW TO MAP CONTENT TO YOUR B2B BUYER’S JOURNEY

blog article

For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” That we need to create more content to drive inbound leads . . . but wait, not that much content. It’s q...

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Strategic marketing software boosts inbound marketing tactics STRATEGIC MARKETING SOFTWARE BOOSTS INBOUND MARKETING TACTICS

blog article

Marketers know that their very tools and strategies have to change in the era of inbound marketing. A process must be developed to help companies determine their needs and find an affordable product that meets those needs.

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Inbound Marketing Services INBOUND MARKETING SERVICES

blog article

What is Inbound Digital Marketing? Essentially, inbound digital marketing is a process of marketing that results in potential customers you have never engaged with before coming to you to learn more about your products and services.

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How To Integrate Inbound Marketing With Your In-Store Experience HOW TO INTEGRATE INBOUND MARKETING WITH YOUR IN-STORE EXPERIENCE

blog article

For some industries, inbound marketing comes natural. SaaS providers already focus on generating leads, so switching to a content and value-oriented model is not a major shift in focus. Similarly, publishers and other content-based marketers can easily optimize their current efforts for lead generat...

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CRM and Inbound Marketing: Are You Listening to What They’re Saying About You? CRM AND INBOUND MARKETING: ARE YOU LISTENING TO WHAT THEY’RE SAYING ABOUT YOU?

blog article

This week, United Airlines made headlines for their controversial stance on not allowing young pass holders to fly because of their attire. No matter what your stance is on the story, there’s no questioning how powerful social media was in bringing this story to light.

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Inbound Marketing is Evolving – Are You Keeping Up? INBOUND MARKETING IS EVOLVING – ARE YOU KEEPING UP?

blog article

In 2006, the year HubSpot was founded, inbound marketing was a relatively new term. Marketers were more likely to have heard of and were perhaps starting to embrace content marketing at the time. 11 years later, inbound marketing is a necessity for every business. For a look back to the past compare...

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Inbound Marketing Mistakes to Avoid INBOUND MARKETING MISTAKES TO AVOID

blog article

Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may be guilty of making some (or all) of the ...

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How to Improve Demand and Lead Generation with Content Syndication HOW TO IMPROVE DEMAND AND LEAD GENERATION WITH CONTENT SYNDICATION

blog article

Do you want your brand to be the first thing that pops into someone’s mind when they think of the services or products you offer? Of course you do. You want potential customers to become customers, and for customers to stay that way. But most of all, you want your business to grow and prosper....

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Lead Nurturing: The Importance Of Leveraging Quality Content LEAD NURTURING: THE IMPORTANCE OF LEVERAGING QUALITY CONTENT

blog article

The discussion about using content as a lead generation tool has been significant and impactful in recent years. However, a topic that is often under-discussed is the importance of leveraging quality content in your lead nurturing.

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5 tips to take back real estate lead generation with killer landing pages 5 TIPS TO TAKE BACK REAL ESTATE LEAD GENERATION WITH KILLER LANDING PAGES

blog article

Creating killer real estate landing pages is a lot easier than you might think. Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation.

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Content Marketing Operations Halts Random Acts of Content CONTENT MARKETING OPERATIONS HALTS RANDOM ACTS OF CONTENT

blog article

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. Volume has become the rallying cry,...

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Creating a strategy for powerful content marketing CREATING A STRATEGY FOR POWERFUL CONTENT MARKETING

blog article

Content that speaks volumes is often crafted one word at a time. It stems from an idea that sparks something new and different, and gets picked up by readers who want to contribute more towards it with their own ideas. Brands struggling with content marketing have to understand that goal-oriented co...

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Castleford Content Marketing Predictions that came true CASTLEFORD CONTENT MARKETING PREDICTIONS THAT CAME TRUE

blog article

Over the past few years at Castleford, we’ve gathered predictions from our team about what the trends will be for the following year, what new innovations will occur and how the content marketing space may change.

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12 Ways to Boost Your Website’s Lead Generation Performance 12 WAYS TO BOOST YOUR WEBSITE’S LEAD GENERATION PERFORMANCE

blog article

Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation.

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies TECH MARKETERS NEED STRONG FOCUS ON LEAD NURTURING IN CONTENT MARKETING STRATEGIES

blog article

IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more ...

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How Small Marketing Teams Can Achieve Big Content Wins HOW SMALL MARKETING TEAMS CAN ACHIEVE BIG CONTENT WINS

blog article

Content marketing can be one of the most effective strategies for organizations that want to build engaged audiences and garner long-term marketing wins, but the intricacies of content marketing can be intimidating, particularly if you're working with a small or underbudgeted team.

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Selling the Cloud: 3 Ways ABM Can Reduce Turbulence for Sales, Marketing, and Services SELLING THE CLOUD: 3 WAYS ABM CAN REDUCE TURBULENCE FOR SALES, MARKETING, AND SERVICES

blog article

To keep up with born-in-the-cloud companies, larger and more complex tech players have evolved their offerings toward cloud-based computing, as multi-year “all you can eat” license models have made way for pay-per-user or pay-per-usage consumption models*.

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4 Lead Nurturing Strategies for Better Conversion Rate Optimization 4 LEAD NURTURING STRATEGIES FOR BETTER CONVERSION RATE OPTIMIZATION

blog article

When it comes to digital marketing, few things receive as much attention as traffic generation does. In fact every time Google takes so much as a hiccup, it sends the entire online marketing community into a tizzy!

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Here are four ways to optimise your business’ lead generation and qualification HERE ARE FOUR WAYS TO OPTIMISE YOUR BUSINESS’ LEAD GENERATION AND QUALIFICATION

blog article

According to a Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most effective tactic for generating qualified leads for their sales funnel. Furthermore, 65% of marketers believe webinars are the most effective way to influence leads in the mid and late stages of their funn...

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Inbound Marketing Costs: The Complete Breakdown INBOUND MARKETING COSTS: THE COMPLETE BREAKDOWN

blog article

Though inbound marketing is certainly a worthwhile investment, it is important to know how much you will need to invest up front to implement effective inbound marketing campaigns. Below, we will give you a quick breakdown of each of the inbound marketing costs involved in developing and implementin...

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7 Predictions For The Shape Of Content Marketing In 2020 7 PREDICTIONS FOR THE SHAPE OF CONTENT MARKETING IN 2020

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You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the ma...

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CONTENT MARKETING PAIN AND 6 WAYS TO MINIMIZE IT CONTENT MARKETING PAIN AND 6 WAYS TO MINIMIZE IT

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Most marketers judge their performance on traffic, clicks and leads (amongst many other metric-driven factors). However, it can be hard for a B2B organization to know what the revenue implications are from their content marketing strategy.

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3 Reasons to Launch a Content Marketing Strategy 3 REASONS TO LAUNCH A CONTENT MARKETING STRATEGY

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Content marketing is now a massive aspect of targeting the right audience online and engaging them. Upwards of 85% of all marketers now use this approach, which involves creating and sharing informative blog post, videos, infographics and other content.

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Passion Play: Inside Enterprise’s Content Marketing Strategy PASSION PLAY: INSIDE ENTERPRISE’S CONTENT MARKETING STRATEGY

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Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise. In February, the company debuted a documentary film, The Road Through Warroad: Hockeytown USA, which chronicles a small town&rsqu...

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What Will I Learn in a Content Marketing Workshop? WHAT WILL I LEARN IN A CONTENT MARKETING WORKSHOP?

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If your business is making attempts to bring some of your content marketing efforts in-house, a customized training workshop can be very valuable.

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Inside Bond Street’s content marketing strategy INSIDE BOND STREET’S CONTENT MARKETING STRATEGY

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High interest rates and a downmarket reputation don’t usually make for good marketing. But online lender Bond Street is trying to turn that messaging around with a content marketing strategy that focuses more on user experience than the nitty gritty.

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BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 17 – APRIL 21 BRAFTON’S WEEKLY CONTENT MARKETING ROUNDUP: APRIL 17 – APRIL 21

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Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re diving into stories about creating compelling infographics, minimizing content marketing pain, boosting blog ROI and much more.

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How to Use Retargeting to Grow Your Event Audience HOW TO USE RETARGETING TO GROW YOUR EVENT AUDIENCE

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If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other websites you visit...

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The battle between content marketers and AI THE BATTLE BETWEEN CONTENT MARKETERS AND AI

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Computers are becoming more intelligent every day, but they can’t create the kind of copy a human can, explains Rogerwilco’s Michelle Jones. A writer needs humour, enthusiasm, and experience to craft the kind of copy which appeals to readers.

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Sangram Vajre: The Account-Based Marketing Evangelist SANGRAM VAJRE: THE ACCOUNT-BASED MARKETING EVANGELIST

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If you’re paying attention to the emerging account-based marketing sector, you’ve heard this energetic greeting. That’s how the relentlessly upbeat Sangram Vajre often begins his videos, webinars and blog posts. Then he plunges into a passionate pitch about how sales and marketing ...

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Mintigo Scores Big in ABM by Announcing Innovative Predictive Analytics Solution for Marketo MINTIGO SCORES BIG IN ABM BY ANNOUNCING INNOVATIVE PREDICTIVE ANALYTICS SOLUTION FOR MARKETO

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Mintigo, the leading provider of predictive marketing and sales technology, has announced the next-gen innovative predictive analytics solution for Marketo. The predictive platform will partner Marketo to revolutionize the way marketers target and engage decision-makers in the companies for Account-...

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ABM Isn’t Getting the Help It Needs from Third-Party Data, Says Openprise Report ABM ISN’T GETTING THE HELP IT NEEDS FROM THIRD-PARTY DATA, SAYS OPENPRISE REPORT

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It’s true that Account-Based Marketing (ABM) has out-grown other marketing technologies to become the most insight-led aspect of marketing with sales partnership. According to ITSMA, ABM delivers the return on investment (ROI) compared to any other B2B marketing strategy.

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The role of PR in lead generation THE ROLE OF PR IN LEAD GENERATION

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Ronelle Bester, owner of Red Ribbon Communications, explains how the economy is in a state of unprecedented instability, and that businesses are increasingly looking to see real and measurable results from their marketing efforts.

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5 unique lead generation ideas for your credit union 5 UNIQUE LEAD GENERATION IDEAS FOR YOUR CREDIT UNION

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For years, lead generation for traditional marketers meant actively seeking out and educating prospective customers about your services through broad scope advertising methods, such as by purchasing an ad in a magazine or renting a trade show booth and tracking people down at events. However, that d...

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5 Content Marketing Laws for Start-ups to have a Solid Footing 5 CONTENT MARKETING LAWS FOR START-UPS TO HAVE A SOLID FOOTING

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'Content is King' Bill Gates once famously quoted. Now, in the present digital era, content marketing is ever evolving and has turned into a niche that is becoming more and more relevant. I couldn't help but share this amazing quote from Leodden "Content isn't king, it's the...

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Six Building Blocks of a High-Converting Lead Generation Form SIX BUILDING BLOCKS OF A HIGH-CONVERTING LEAD GENERATION FORM

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People don't like online forms (gasp!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such as a piece of content or access to software.

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How Rogerwilco’s tech can improve content marketing HOW ROGERWILCO’S TECH CAN IMPROVE CONTENT MARKETING

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Rogerwilco’s content marketing technology can help South African brands find unique content ideas, giving local content marketing campaigns a vital boost. The company’s WOLF performance marketing tool is a finalist in the international Digiday Content Marketing Awards taking place on Tue...

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The "Push" and "Pull" of Lead Generation THE "PUSH" AND "PULL" OF LEAD GENERATION

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When it comes to generating leads, it appears that we are in a transitional period, moving away from outbound (" push ") to inbound (" pull ") lead generation. While it is tempting to classify outbound as "traditional" media (print ads, television ads, radio ads, direct...

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