RESOURCES


   
Content Marketing Meet Content Selling CONTENT MARKETING MEET CONTENT SELLING

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Dec 31, 2016

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they are learning the lessons gained from Content Marke...

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A Deep Dive: 5 Answers to the Most Common Lead nurturing questions A DEEP DIVE: 5 ANSWERS TO THE MOST COMMON LEAD NURTURING QUESTIONS

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Nov 04, 2016

As marketers, we work hard to create leads. We write and design hoards of engaging content, we optimize our delivery channels down to the smallest of details, and we target everything for just a small segment of perspective buyers.It’s surprising, then, that so many marketing qualified leads (...

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ABM Infographic ABM INFOGRAPHIC

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Sep 22, 2016

We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

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Personalization Across the B2B tech customer journey PERSONALIZATION ACROSS THE B2B TECH CUSTOMER JOURNEY

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Aug 16, 2016

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey ...

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LinkedIn for B2B Lead Generation: Why, When, and How LINKEDIN FOR B2B LEAD GENERATION: WHY, WHEN, AND HOW

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Jul 01, 2016

In a B2B setting, social media isn’t exactly top of mind when it comes to lead generation activities. Companies are more likely looking to things like gated content, newsletter subscriptions, webinars, and other website-based content to produce leads. That being said, social media shouldn&rsqu...

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5 Brilliant Best Practices for Lead Nurturing 5 BRILLIANT BEST PRACTICES FOR LEAD NURTURING

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Nov 06, 2015

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, whi...

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Infographic – Planting a Seed & Nurturing a Lead INFOGRAPHIC – PLANTING A SEED & NURTURING A LEAD

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Feb 06, 2015

As important as lead generation is, it’s just the beginning of a longer and more complicated sales process. A fresh lead is just being introduced to your company and its offering. In general, these leads need time to do their homework before they start talking numbers and deals.Issues arise wh...

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THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING

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Sep 23, 2013

In this infographic we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this infographic we highlight the buying process for the ...

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Revealing Inbound Marketing Discoveries From the U.K. REVEALING INBOUND MARKETING DISCOVERIES FROM THE U.K.

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79% of UK companies implemented inbound marketing strategies in 2014. This is a year-over-year growth of 25%.

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The Complete Guide to Facebook Ad Targeting [Infographic] THE COMPLETE GUIDE TO FACEBOOK AD TARGETING [INFOGRAPHIC]

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Facebook ad targeting allows marketers to carefully select an audience. It's a powerful way for Facebook advertisers to hyper-target very specific groups. But ad targeting can also be overwhelming, because there are so many options to choose from.

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Get Ready for a New Era of HR GET READY FOR A NEW ERA OF HR

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Competition for talent is increasing, skills shortages are worsening and social recruiting tools are making it easier than ever for faculty and staff to change jobs. HR leaders must align their human capital management, data and talent strategies around these trends in order to create great employee...

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Capturing the value beneath the surface CAPTURING THE VALUE BENEATH THE SURFACE

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Top performers report key behaviors that help them capture greater value from their mobile initiatives

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Lead Nurturing Infographic LEAD NURTURING INFOGRAPHIC

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Lead nurturing is the process of building relationships with qualied prospects regardless of their timing to buy, with the goal of earning their business when they are ready. Lead nurturing involves maintaining a relationship with leads through regularly scheduled, customized communications.

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Account-Based Marketing [Infographic] ACCOUNT-BASED MARKETING [INFOGRAPHIC]

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Don’t you just love it when marketing focuses on strategic, revenue-generating accounts? Account-Based Marketing is a great way to get marketers thinking about revenue, and to promote alignment between marketing and sales. Read this infographic for a broad overview of how Account-Based Marketi...

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WEBSITE RETARGETING WEBSITE RETARGETING

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When a visitor leaves your site, it might seem like your time to influence them is up – but with website retargeting, that’s not the case. Our technology puts your message in front of potential buyers on personal and professional sites they visit after leaving yours, and this infographic...

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ASSOCIATION VISITOR RETARGETING ASSOCIATION VISITOR RETARGETING

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When you advertise on an association’s website, your message doesn’t have to stop there. Even when visitors leave the site, you can keep building brand awareness by showing your ad to them on their favorite sites across the web – and this infographic shows you how.

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The Retailer’s Guide to Remarketing THE RETAILER’S GUIDE TO REMARKETING

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A great infographic revealing the opportunity remarketing represents for retailers across the globe. With 1.15 billion digital consumers flocking online to shop, thing’s are shaping up to what looks like a promising future for global e-commerce. But with the increase in sales, also comes a ris...

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The Remarketing Report – Q4 2016 THE REMARKETING REPORT – Q4 2016

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Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email and on-site remarketing rates. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonmen...

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The Remarketing Report – Q1 2016 THE REMARKETING REPORT – Q1 2016

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Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email, on-site and SMS remarketing rates. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart aband...

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The Remarketing Report – Q2 2016 THE REMARKETING REPORT – Q2 2016

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Our latest infographic summarizing the key shopping cart and booking abandonment stats from around the world in the last quarter. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from April...

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The Remarketing Report – Q3 2016 THE REMARKETING REPORT – Q3 2016

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It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter – featuring, for the first time, figures for the iGaming and Financial Service industries. This quarter we focus on the reasons people abandon their shopping cart with some...

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THE ABCS OF LEAD GENERATION THE ABCS OF LEAD GENERATION

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Everything you need to know about the process of identifying who is interested in your products and nurturing them.

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Azalead Account Based Marketing Software AZALEAD ACCOUNT BASED MARKETING SOFTWARE

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We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

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The Evolution of Lead Nurturing THE EVOLUTION OF LEAD NURTURING

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Online marketing makes it possible to use automated programs to do a better job of cultivating your leads. Automated programs are easy to set up, and allow you to replicate your best marketing campaign using fewer resources and less effort.

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Six Steps to a Successful ACCOUNT-BASED MARKETING STRATEGY SIX STEPS TO A SUCCESSFUL ACCOUNT-BASED MARKETING STRATEGY

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Whether you’re thinking about ABM or already have a foundation in place, there are some common steps you’ll take as you start to implement it at your organization: IDENTIFY, ATTRACT, ENGAGE, CONVERT, CLOSE, MEASURE.

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ABM SUCCESS STORY The effectiveness of Activate ABM and Surging Accounts ABM SUCCESS STORY THE EFFECTIVENESS OF ACTIVATE ABM AND SURGING ACCOUNTS

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Madison Logic was one of these vendors, and we built a powerful surging account based marketing program for Offerpop driven by our audience data. Our performance exceeded that of the other vendors. The breakdown of the program we built and the results are below.

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All of Facebook’s Ad Targeting Options in One Epic Infographic ALL OF FACEBOOK’S AD TARGETING OPTIONS IN ONE EPIC INFOGRAPHIC

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It’s easy to imagine general combinations of demographics to target on Facebook, but the real value is in interests and behaviors. By targeting to specific life events, you could catch your customer at the perfect purchase point in the funnel. Moreover, there is an appropriate time and place f...

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The Future of Proximity & Micro-Location Marketing THE FUTURE OF PROXIMITY & MICRO-LOCATION MARKETING

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Reach Potential Customers in the Right Place at the Right Time “Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in lo...

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10 Tips for the Perfect LinkedIn Profile 10 TIPS FOR THE PERFECT LINKEDIN PROFILE

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To optimise your B2B lead generation efficiency, create business and representative profile pages that clearly articulate the value of your company’s solutions. Many buyers scour LinkedIn looking for providers of solutions that resolve critical business problems. For a modest fee, you can get ...

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21 New Rules of Content Marketing 21 NEW RULES OF CONTENT MARKETING

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Your content marketing strategy should adapt to your target and industry. Some types of contents can be used by all companies, others are more suitable for certain domains. In the end, the secret is thinking about who you want to be found by, and giving them what they are looking for.

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Social Media Cheat Sheet SOCIAL MEDIA CHEAT SHEET

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Trying to create the perfect look for your social media profiles can be quite frustrating if you do not know the standards for each individual platform. All of the major social media platforms have different sizes, and they all treat image cropping and focus differently for social media image sizes....

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"How To" blog post that follows the proven formatting style "HOW TO" BLOG POST THAT FOLLOWS THE PROVEN FORMATTING STYLE

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After you create the marketing soul for your post, you can start creating the actual content. How will you establish credibility with your audience so they will take the action you want? The introduction should introduce a problem that your audience has and empathize with them on it. When all else&n...

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Infographic Design Template INFOGRAPHIC DESIGN TEMPLATE

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Optimize your title by including a relevant keyword phrase that will help to optimize your infographic for the search engines and direct the attention of your target audience most efficiently.

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Gain Insight Into Your Customers With a Customer Journey Map GAIN INSIGHT INTO YOUR CUSTOMERS WITH A CUSTOMER JOURNEY MAP

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Are you having trouble deciding what direction your marketing content should be taking? You may be in need of a customer journey map. Customer journey maps help to eliminate the low priority ROI choices that are clouding your vision. It also helps to define a company’s relationship to it&rsquo...

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2016 Facebook Ad Template 2016 FACEBOOK AD TEMPLATE

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Uses: Achieve better results with every Facebook ad you create. Write effective, engaging content for your Facebook marketing campaign. Stop having to re-learn Facebook’s advertising as ads placement changes. Learn the most effective words to use on Facebook to win new customers. About the Fac...

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Live Stream Like a Pro: How to Captivate Your Audience and Broadcast Your Brand with Live Video LIVE STREAM LIKE A PRO: HOW TO CAPTIVATE YOUR AUDIENCE AND BROADCAST YOUR BRAND WITH LIVE VIDEO

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With the rapidly improving quality of smartphone cameras and data networks, live streaming is taking over as an exciting and accessible new way for brands to connect with their audiences. Whether it's uncut footage on the go or produced in a studio, live streaming offers a unique interactive exp...

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Content Land: Find the Best Type of Visual for Your Objectives and Content CONTENT LAND: FIND THE BEST TYPE OF VISUAL FOR YOUR OBJECTIVES AND CONTENT

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Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen.

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Customer Centric Race CUSTOMER CENTRIC RACE

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Creating content with your target customers in mind can elevate your campaign from the spam folder to the inbox, from missed revenue targets to surpassing your goals. Join the content race below to determine whether your content is hitting a dead end or crossing the finish line with your target audi...

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Inbound Marketing: How Today INBOUND MARKETING: HOW TODAY'S MARKETER CAN BE SUCCESSFUL

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Your leads have likely become immune to marketing messaging. They’re doing their own research and educating themselves on every version of your solution in the marketplace, which is why it’s so important to put your resources out there and enable prospects to come to you. That is what in...

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Operation ABM: Top-Secret Tricks to Creating Content for Your Target Accounts OPERATION ABM: TOP-SECRET TRICKS TO CREATING CONTENT FOR YOUR TARGET ACCOUNTS

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Whether you're just starting to investigate an account-based marketing (ABM) strategy or are a well-trained expert, you still have to drive awareness and engagement with today's bombarded buyers. You may have used content in other marketing missions, but with a few key techniques, you can cr...

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Why Business Blogging Matters in B2B Lead Gen WHY BUSINESS BLOGGING MATTERS IN B2B LEAD GEN

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Blogging is an essential component of your B2B lead generation strategy, whether you’re doing inbound marketing, outbound marketing, pure telemarketing, or a hybrid of all of these. This infographic helps explain why.

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Shark Infographic SHARK INFOGRAPHIC

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2015 is right around the corner and with our new Social Media Infographic, Social Media Marketing Simplified, you'll find a a simplified understanding and strategy to get the most out of your social media marketing. The Infographic organizes social media marketing into four, easy to understand m...

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Facebook  Ad Specifications & dimensions FACEBOOK AD SPECIFICATIONS & DIMENSIONS

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We all know Facebook is awesome for advertising — but SO many people don’t know how to use it properly! The biggest problem? Following Facebook’s exact specifications! That’s why WebpageFX created this infographic about the exact specifications advertisers need to follow on F...

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Why Leads Need Nurturing WHY LEADS NEED NURTURING

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Marketers: You’ve worked your tail off to earn those inbound leads, but statistics say only 25% of leads are legitimate and should pass to sales. A full 50% are indeed qualified, but not yet ready to buy. So now what? Want more leads for less? Want warmer leads that make bigger purchases? Nurt...

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Response Capture Nurture Campaign RESPONSE CAPTURE NURTURE CAMPAIGN

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Use this fully-tested automation program template to build an effective lead nurture campaign in your marketing automation system. The design helps you to deliver content around your buyer’s top three pain points and ensures you’re sending the right content for each stage of the A.C.T. b...

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NURTURE — SEGMENT —ELECTRIFY YOUR LEADS NURTURE — SEGMENT —ELECTRIFY YOUR LEADS

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How do you maximize the value of the sales leads you generate? Nurture them. How do you maximize your lead nurturing? Apply an audience segmentation strategy to it. See emedia’s infographic on lead nurturing and the value of audience segmentation. Learn:  Just how much revenue lift audien...

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A Guide to Marketing Genius Content Marketing A GUIDE TO MARKETING GENIUS CONTENT MARKETING

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Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and...

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LeanData - The New State of ABM Survey Infographic LEANDATA - THE NEW STATE OF ABM SURVEY INFOGRAPHIC

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A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.

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7 STEPS TO PLAN B2B CONTENT MARKETING STRATEGY 7 STEPS TO PLAN B2B CONTENT MARKETING STRATEGY

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Content marketing can be used to solve several business challenges, including, but not limited to, engagement, demand generation, lead generation and nurturing.

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Types of ABM with levels of touch and customisation TYPES OF ABM WITH LEVELS OF TOUCH AND CUSTOMISATION

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By choosing a pyramid to visualise the types of ABM, you immediately get a feel for the number of accounts that can be supported at each level. The closer to the top of the pyramid, the higher the touch and customization requirements.

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ABM benefits ABM BENEFITS

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Sales wants to have challenger sales conversations that “teach for differentiation and tailor for resonance. ABM provides the ideal strategy and framework for this – and delivers the account insights that help make it happen.

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ITSMA Account Based Marketing Frame ITSMA ACCOUNT BASED MARKETING FRAME

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Good ABM operates like a microcosm of an entire marketing department. With this much complexity, planning and implementation make the difference between success and failure. ITSMA offers robust methodology, industry best practices, and long track record of successful implementations. All of this he...

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Summit 2014: Account-Based Marketing Programs of the Year SUMMIT 2014: ACCOUNT-BASED MARKETING PROGRAMS OF THE YEAR

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Good ABM operates like a microcosm of an entire marketing department. With this much complexity, planning and implementation make the difference between success and failure. ITSMA offers robust methodology, industry best practices, and long track record of successful implementations. All of this he...

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The 2016 Topo Account-Based Marketing Framework THE 2016 TOPO ACCOUNT-BASED MARKETING FRAMEWORK

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Over the last 10 years, B2B demand generation teams have used technology such as marketing automation to
 become highly-scaled demand generation engines, delivering high volumes of leads each month. But these 
teams fail to adequately support the sales team’s strategic pursuit of named accounts. In ...

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The Rise of Account-Based Marketing in B2B THE RISE OF ACCOUNT-BASED MARKETING IN B2B

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Why more and more B2B marketers are investing in ABM.

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Demand Generation Strategy DEMAND GENERATION STRATEGY

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A solid, holisitic Demand Generation Strategy enables the Enterprise to not only meet revenue goals, but to exceed them and create a predictable, ongoing revenue stream. Developing an integrated strategy needs to account for the five essential components of a Demand Generation Strategy.

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Infographic of B2B Enterprise Demand Generation Study results INFOGRAPHIC OF B2B ENTERPRISE DEMAND GENERATION STUDY RESULTS

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2014 B2b Enterprise Demand Generation Survey.

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WHAT IS A SURGE? WHAT IS A SURGE?

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In Account Based Marketing you need to understand which account you should be engaging with,whether its prioritizing,supplementing, or helping yuo build your target account lists.

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Momentum’s quick guide to ABM MOMENTUM’S QUICK GUIDE TO ABM

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ABM is a stategy used to B2B marketing world to treat named accounts as market of one.

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Account-Based Marketing & Sales ACCOUNT-BASED MARKETING & SALES

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Account-based marketing” as defined by SiriusDecisions, the leading global B2B research and advisory firm, is the strategic approach marketers use to support a defined universe of accounts, including strategic and named accounts.

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ABM: The New B2B Marketing Must-Have ABM: THE NEW B2B MARKETING MUST-HAVE

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Account-based marketing (ABM) is creating lot of buzz right now. And for very good reason. It is delivering bigger deals within target accounts and proving to be a veritable lead-to-revenue marketing success story.

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Research Highlight: For ABM to Deliver on Its Promise RESEARCH HIGHLIGHT: FOR ABM TO DELIVER ON ITS PROMISE

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A decade into Account Based Marketing (ABM), it’s time to approach it as a strategic business initiative if it’s going to deliver on its promise. Results from ITSMA’s 2014 ABM Benchmarking study suggests that ABM remains too tactical and marketing-centric, lacking the gravitas and momentum of a true...

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The Account-Based Marketing Framework THE ACCOUNT-BASED MARKETING FRAMEWORK

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If that’s the case, then why isn’t the marketing team doing everything in its power to help the top 20% of your accounts have an amazing customer experience? As marketers, we can’t just say, “customer success has got that covered.” That’s not what teamwork is all about! The marketing team should als...

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How Sophisticated is Your Account-Based Marketing Strategy HOW SOPHISTICATED IS YOUR ACCOUNT-BASED MARKETING STRATEGY

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Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71% of B2B organizations interested in adopting ABM, are testing or already using it. Through our conversations with B2B marketers, we’ve learned that there isn’t one single pa...

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How to Increase Open Rates by 14% with Targeted Email Marketing HOW TO INCREASE OPEN RATES BY 14% WITH TARGETED EMAIL MARKETING

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According to Econsultancy’s email marketing census, 55% of respondents achieved more than 10% of their sales from email. However, as much as 89% of marketers do not use targeted email marketing.

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Marketers Fail to Hit the Target MARKETERS FAIL TO HIT THE TARGET

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Personalization is no easy feat. Although data can help marketers be on-point with their targeting, many continue to miss the mark. In fact, the Aimia Institute reports that 57% of Americans take steps to actively avoid companies.

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10 Tips For Smart, Targeted Digital Marketing 10 TIPS FOR SMART, TARGETED DIGITAL MARKETING

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As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook. This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company.

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Better Demand Generation Marries Data And Content BETTER DEMAND GENERATION MARRIES DATA AND CONTENT

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I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers.

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12 Demand Generation Stats Every Marketer Needs to Know 12 DEMAND GENERATION STATS EVERY MARKETER NEEDS TO KNOW

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It’s no secret that effective demand generation benefits your entire organization. Your marketing team is empowered to identify qualified leads, and your sales team is equipped to nurture and convert them.

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What is Demand Generation? WHAT IS DEMAND GENERATION?

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Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage exist...

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FACEBOOK AD TARGETING EXPLAINED FACEBOOK AD TARGETING EXPLAINED

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As a small business owner or marketer, you’ve likely seen the multitude of changes Facebook has made over the years to its advertising platform. What once started as a way to simply get a sidebar ad has morphed into a slew of options, giving you a massive degree of control over how you want to reach...

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Stop Sending Bad Poetry! 4 Tips to Create Targeted Marketing Campaigns STOP SENDING BAD POETRY! 4 TIPS TO CREATE TARGETED MARKETING CAMPAIGNS

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What’s the relationship between bad poetry and targeted marketing campaigns?On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers.

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Color Selection to Reach Your Target Market COLOR SELECTION TO REACH YOUR TARGET MARKET

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To gain success at certain brand, you can’t miss a series of marketing activities which is often done in various ways. From doing lucky prize promotion event to product sample giveaway.

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Using Big Data to Target In-Market Prospects USING BIG DATA TO TARGET IN-MARKET PROSPECTS

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As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company.

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Eight Segmentation Challenges in B2B Marketing EIGHT SEGMENTATION CHALLENGES IN B2B MARKETING

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Food for thought - 8 segmentation challenges in B2B marketing including: complex decision making exactly who are you segmentating.

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A 10-step guide to successful segmentation A 10-STEP GUIDE TO SUCCESSFUL SEGMENTATION

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How to divide and conquer. This infographic from B2B International shares the secrets to segmentation.

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What is segmentation? WHAT IS SEGMENTATION?

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Our latest infographic highlights 'What is segmentation?' and explores how consumers can be divided into groups of individuals that are similar in specific ways relating to marketing such as age, gender and spending habits.

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Target Markets and Social Media Strategies TARGET MARKETS AND SOCIAL MEDIA STRATEGIES

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The infographic included at the bottom of this post visually depicts the substantive differences between the target audiences and the social web strategies that would be used in each of the three sectors of Nonprofit, Public and Private.

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Where to Look For Your Target Market WHERE TO LOOK FOR YOUR TARGET MARKET

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Today, most of us are aware of the growing role that Social Media plays in bringing brands and customers closer together. As the world becomes increasingly interconnected, online marketing is yet another contender in the battle for your customer's attention.

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Targeting Your Marketing TARGETING YOUR MARKETING

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Appeal to buyers before they even start their home search. Here are some groups prone to look for real estate, and how you can best appeal to them. Reach your target market with these tips.

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The Customer Reigns: Why Knowing Your Target Market is So Crucial to Effective Marketing THE CUSTOMER REIGNS: WHY KNOWING YOUR TARGET MARKET IS SO CRUCIAL TO EFFECTIVE MARKETING

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The most important thing you need to know about your business is your target market.If you read our blog posts at Splash, you'll see a common refrain: "depends on your target market".

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Infographic: Account-Based Marketing INFOGRAPHIC: ACCOUNT-BASED MARKETING

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Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate the success of their current revenue-generating accounts.

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Inforgraphic- 2015 B2B Enterprise Demand Generation Study INFORGRAPHIC- 2015 B2B ENTERPRISE DEMAND GENERATION STUDY

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A look at key results from the second annual B2B Enterprise Demand Generation Study via infographic.

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Infographic: A Day in the Life of a Demand Gen Manager INFOGRAPHIC: A DAY IN THE LIFE OF A DEMAND GEN MANAGER

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The demand generation manager holds one of the most important positions on a B2B marketing team. In many ways, the success of the company depends on the demand gen manager’s ability to drive qualified leads through the sales pipeline.

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Infographic – Third Party Demand Generation Plays INFOGRAPHIC – THIRD PARTY DEMAND GENERATION PLAYS

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As we near the end of March and College Basketball’s March Madness approaches its climax, competition is in the air. Watching teams of various calibers compete for the single top spot, it’s hard for fans of the game not to draw comparisons to their own life. For B2B companies in particular, this sce...

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Demand Generation: Top of the UK B2B Marketers’ List DEMAND GENERATION: TOP OF THE UK B2B MARKETERS’ LIST

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Sales-related activities, such as generating more leads, greater up-selling and cross-selling, remain top B2B marketing priorities in the UK. These are some of the findings of The B2B Barometer – a quarterly state-of-the-B2B-industry study by Circle Research.

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Marketing Segmentation Gives Marketers an Edge in the Market Place MARKETING SEGMENTATION GIVES MARKETERS AN EDGE IN THE MARKET PLACE

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Today, more than ever before, marketers recognize the need for targeted marketing. Consumers receive so many messages on a daily basis that they are forced to quickly identify and filter out irrelevant messages.

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A Managed Service approach to Demand Generation A MANAGED SERVICE APPROACH TO DEMAND GENERATION

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During a recent event we had the opportunity to host a seminar that focused on how we are helping certain clients in changing their marketing emphasis from one of being traditional, to one of Demand Generation.

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The Key to a Successful Demand Generation Campaign THE KEY TO A SUCCESSFUL DEMAND GENERATION CAMPAIGN

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Marketing departments are struggling to succeed with their demand generation.

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TARGET YOUR FACEBOOK ADS TO MAXIMIZE YOUR AD’S EFFECTIVENESS TARGET YOUR FACEBOOK ADS TO MAXIMIZE YOUR AD’S EFFECTIVENESS

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Thinking of trying Facebook’s advertising options, but not sure how to get started? Qwaya’s latest infographic details how you can use Facebook’s in-depth audience targeting system to target your Facebook ads for maximum impact. With its huge amount of user data, Facebook offers advertisers the abil...

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All of Facebook’s Ad Targeting Options (in One Epic Infographic) ALL OF FACEBOOK’S AD TARGETING OPTIONS (IN ONE EPIC INFOGRAPHIC)

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If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

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Best-in-Class Demand Generation and Data Management [Infographic] BEST-IN-CLASS DEMAND GENERATION AND DATA MANAGEMENT [INFOGRAPHIC]

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Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing.

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Market segmentation business diagram illustration MARKET SEGMENTATION BUSINESS DIAGRAM ILLUSTRATION

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Business strategy concept infographic diagram illustration of market segmentation.

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[Infographic] The Real Difference Between Lead Generation And Pipeline Marketing [INFOGRAPHIC] THE REAL DIFFERENCE BETWEEN LEAD GENERATION AND PIPELINE MARKETING

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The role of marketing has evolved in the last couple decades, and we’ve been ushered into the age of Pipeline Marketing.

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Demand Generation DEMAND GENERATION

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Demand Generation (or some would call inbound marketing) is the marketing technique that creates demand for a company's offering.

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Building your Team of Demand Generation A-players BUILDING YOUR TEAM OF DEMAND GENERATION A-PLAYERS

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We constantly keep an ear to the ground to identify top trends, best practices and solutions that are relevant for our portfolio companies and the general entrepreneur community...

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Demand Generation Fundamentals – new InfoGraphic DEMAND GENERATION FUNDAMENTALS – NEW INFOGRAPHIC

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How to Find New Customers, the classic white paper from Find New Customers, has remained remarkably popular for over 12 months...

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HOW TO BUILD CUSTOMER PROFILES FOR YOUR SOCIAL MEDIA AND CONTENT STRATEGY HOW TO BUILD CUSTOMER PROFILES FOR YOUR SOCIAL MEDIA AND CONTENT STRATEGY

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Successful Social Media Marketing is almost always a result of outstanding content strategy and perfect planning...

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How Do You Use B2B Webinars For Demand And Lead Generation In The Sales Funnel? HOW DO YOU USE B2B WEBINARS FOR DEMAND AND LEAD GENERATION IN THE SALES FUNNEL?

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How Does The Social Media Funnel Help Move People Through The Sales Purchase Funnel? #Infographic How Do Social Media Influence Consumers' Purchasing Decisions? #infographic...

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AD DIMENSION CHEAT SHEET: IMAGE SIZE GUIDE FOR GOOGLE & FACEBOOK ADS AD DIMENSION CHEAT SHEET: IMAGE SIZE GUIDE FOR GOOGLE & FACEBOOK ADS

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Are you considering using pay per click adverts to send targeted traffic to your website? Want to know the correct image sizes to use for Google and Facebook? If you don’t have the time or patience for SEO and need a quick traffic fix, pay per click adverts are a great way to generate visitors that ...

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How To Get Started With Account-Based Selling HOW TO GET STARTED WITH ACCOUNT-BASED SELLING

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Account-based selling (ABS) is fast becoming the go-to strategy for businesses looking to maximise the revenue potential across their target market...

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The evolution of millennial marketing THE EVOLUTION OF MILLENNIAL MARKETING

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As the first generation to grow up around digital technology, millennials represent a hugely important demographic to marketers...

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What does Demand Generation mean to you? WHAT DOES DEMAND GENERATION MEAN TO YOU?

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Despite increasing prominence in the field of B2B Marketing, Demand Generation remains a difficult strategy to define and pursue. Across the industry, businesses are experiencing progressive challenges on a daily basis in the pursuit of the ultimate Demand Generation Campaign. Our infographic takes ...

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3 Creepy but Effective Trends in Targeted Ads for 2014 3 CREEPY BUT EFFECTIVE TRENDS IN TARGETED ADS FOR 2014

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The goal of every marketer is not only to reach their target market, but reach them at the right time, with contextual messaging that converts. Whether it’s using a consumer’s browsing history or their latest social network posts to recognize how they’re feeling, 2014 is going to be a big year for r...

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Company-Targeted Advertising Gets Results for CSC COMPANY-TARGETED ADVERTISING GETS RESULTS FOR CSC

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CSC is a global IT services company developing smart, technology-enabled solutions to solve their clients' challenges. CSC sells complex IT solutions to a small percentage of companies. They sold to those they knew and needed to target specific companies and understand in fine detail their market......

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Account-based Marketing Boosts Engagement and Conversions for Iron Mountain ACCOUNT-BASED MARKETING BOOSTS ENGAGEMENT AND CONVERSIONS FOR IRON MOUNTAIN

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We use Demandbase with different tools to build a winning combination … that’s one of the reasons we’ve seen such tremendous growth in our web conversion rates and lead acquisition efforts.” – Tom Berger, Director of Internet Marketing, Iron Mountain To determine its targeting and personalization st...

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Company-Targeted Advertising Gets Results for StrongView COMPANY-TARGETED ADVERTISING GETS RESULTS FOR STRONGVIEW

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StrongView is a cross-channel marketing software company focusing on mid to large companies in the B2B and B2C segments. StrongView expanded their targeting from just IT professionals to a broader group of stakeholders at targeted companies...

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Account-Based Marketing Adoption Benchmark Study ACCOUNT-BASED MARKETING ADOPTION BENCHMARK STUDY

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ABM is No Longer the Exclusive Domain of Enterprise Organizations. 54% of Enterprise companies surveyed are using or testing ABM, 35% of Small businesses are using or testing ABM, 71% of all B2B marketers are onboard with an ABM approach, 72% of B2B marketers deploying ABM plan to increase their usa...

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Targeted Digital Advertising TARGETED DIGITAL ADVERTISING

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TARGETED DIGITAL ADVERTISING: SUPPORTIVE OR STALKER-ESQUE? We asked N=1,882 people to answer the following open-ended question: “When people view products and services online, ads for those and similar items will often start showing up on websites they visit in the future. In as much detail as possi...

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Why localize your content for each target market? WHY LOCALIZE YOUR CONTENT FOR EACH TARGET MARKET?

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Why Localize? of North American execs expect increase in foreign revenues think their company’s number of overseas clients will increase in the next three years admit that communication misunderstand- ings have stood in the way of a major cross-border transaction, incurring significant losses for th...

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HIT THE MAJOR LEAGUES WITH YOUR ACCOUNT-BASED MARKETING DREAM TEAM HIT THE MAJOR LEAGUES WITH YOUR ACCOUNT-BASED MARKETING DREAM TEAM

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Account-Based Marketing (ABM) is all the rage. If you have been to any B2B marketing trade show in the past four months, almost every keynote and session mentions ABM. In order to be successful with your ABM strategy, you need to get both your sales and marketing teams fully on board and ready to ex...

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Are You Sending Targeted Marketing Campaigns or Bad Poetry? ARE YOU SENDING TARGETED MARKETING CAMPAIGNS OR BAD POETRY?

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In honor of Bad Poetry Day, ZoomInfo put together an infographic to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry. Every year on August 18, the creators of this holiday encourage you to “invite some friends over, compose some really rotten verse, and send it ...

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Repex Target Market Infographic REPEX TARGET MARKET INFOGRAPHIC

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Productivity Enhancement Solutions, Automation, Continuous improvement, HR Preassessment and optimization Targets : Manufacturers over 30 employees North American Markets, Marketing of manufacturing innovations, Export Ready Manufacturing innovation, Manufacturing Alliances, Investment, Relocations....

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A Statistical Case for Targeted Account Based Business Development A STATISTICAL CASE FOR TARGETED ACCOUNT BASED BUSINESS DEVELOPMENT

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ou need to market and sell at a targeted account level using a standardized process to manage the multiple touch points it takes to make contact and set net new meetings...

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A Modern Sales Perspective Pipeline Development A MODERN SALES PERSPECTIVE PIPELINE DEVELOPMENT

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We build Oracle solutions to drive quality Pipeline Development for our customers...

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Target your best customers with Market Segmentation TARGET YOUR BEST CUSTOMERS WITH MARKET SEGMENTATION

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Companies wanting to improve their upshot should look no further than market segmentation to hit the bullseye...

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HOW TO FIND AND ENGAGE WITH YOUR TARGET MARKET ON TWITTER AND FACEBOOK HOW TO FIND AND ENGAGE WITH YOUR TARGET MARKET ON TWITTER AND FACEBOOK

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So you’ve setup your Twitter profile and Facebook page and you’re just waiting for the fans and followers to roll in and start buying from you? Sadly it isn’t as easy as that! With so much noise and competition for space on social networks you sometimes need to be proactive and go out and find your ...

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The Power of ACH Target Marketing THE POWER OF ACH TARGET MARKETING

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Credit unions have more options to target membership through the use of data than ever before. ACH data is something your credit union already possesses that it can use as a tool to benefit both your members’ needs and to convert your data into your profits through target marketing…

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Target Market TARGET MARKET

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A target market is a group of people considered likely to buy a product or service. A target market consists of customers that share similar characteristics, such as age, location, income and lifestyle, to which a business directs its marketing efforts and sells its products. As marketing efforts ar...

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Business target market concept BUSINESS TARGET MARKET CONCEPT

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A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that dete...

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2016 Infographic Resume - Lead & Demand Generation 2016 INFOGRAPHIC RESUME - LEAD & DEMAND GENERATION

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As a seasoned professional, you can always expect some great tips from me on sales & marketing strategies, marketing automation, digital marketing and social media marketing. Firmly believes and follows two mantras i.e “ Best is yet to come” and “Great things come to those who don’t wait”...

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Guide To Facebook’s Ad Targeting GUIDE TO FACEBOOK’S AD TARGETING

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Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on the social network...

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How Can I Identify My Target Market? HOW CAN I IDENTIFY MY TARGET MARKET?

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Marketing is not only about selling and spreading your message to the public; you have to figure out who among the audiences will benefit from your brand the most...

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The Perils Of Manual Demand Generation Processes THE PERILS OF MANUAL DEMAND GENERATION PROCESSES

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Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a lot of manual intervention. This infographic from Integrate highlights how a lack of automation can impact marketing activities...

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Benefits Of An Account-Based Automation Approach BENEFITS OF AN ACCOUNT-BASED AUTOMATION APPROACH

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B2B marketers want to focus on the accounts that matter, but this can be difficult if key prospects are still anonymous. This infographic from Demandbase highlights the dilemma B2B marketers face with traditional marketing automation platforms, and highlights how an account-based marketing approach ...

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Targeted Display Advertising TARGETED DISPLAY ADVERTISING

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Until recently the ability to display online ads targeted to an individual was limited and some way behind what has been achieved in offline marketing programmes…

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What Are 4 Steps For Putting Your Demand Generation Infrastructure Into High Gear? WHAT ARE 4 STEPS FOR PUTTING YOUR DEMAND GENERATION INFRASTRUCTURE INTO HIGH GEAR?

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DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design…

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Are Demand Generation and Sales Teams Aligned? ARE DEMAND GENERATION AND SALES TEAMS ALIGNED?

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Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions. A similar proportion (43%) say their efforts are only somewhat coordinated, and 15% say demand generation and sales teams are not coor...

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Market Segmentation MARKET SEGMENTATION

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Infographic for Monkey Bars' Market Segmentation for dealers...

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Market Segmentation MARKET SEGMENTATION

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Before designing any sort of marketing strategy, organizations should have a thorough understanding of their best potential customers. Enter market segmentation…

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DEMAND GEN INFRASTRUCTURE DEMAND GEN INFRASTRUCTURE

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This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI...

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COST OF A LEAD: ANNUAL REPORT COST OF A LEAD: ANNUAL REPORT

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The cost of a Lead had increased significantly, at least 40%, this year as more and more marketers have opted for higher quality and more account-based marketing campaigns...

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What’s the attraction of Demand Generation? WHAT’S THE ATTRACTION OF DEMAND GENERATION?

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With a defined beginning, middle and end of every individual buyer’s journey, it gives you the means of communicating with your prospects in the most appropriate and cost-effective way, from initial contact right through to sale and ROI of your marketing spend...

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From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer FROM DEMAND GENERATION TO REVENUE GENERATION: HOW TO BECOME A REVENUE-DRIVEN MARKETER

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The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers. CMOs and Marketing VPs need to step up and take responsibility for revenue production. That means...

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6 Ways To Supercharge Your Demand Generation Machine 6 WAYS TO SUPERCHARGE YOUR DEMAND GENERATION MACHINE

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Demand generation is not simply an ad hoc email campaign or a one off webcast. It is a holistic and complex approach to marketing involving multiple areas of the organization. While their are many ways to approach demand generation, we wanted to share some of the top ways that NetLine clients have b...

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Demandbase + Integrate: Identify Decision-Makers in Target Accounts DEMANDBASE + INTEGRATE: IDENTIFY DECISION-MAKERS IN TARGET ACCOUNTS

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Demandbase enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. Integrate is a marketing software provider on a mission to arm demand marketers with the tools, insights, and integrations required to change the way they execute d...

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Omnibound Demand Generation OMNIBOUND DEMAND GENERATION

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Omnibound Demand Generation is a platform based on strategic content marketing approaches in the right channels. Through a business alliance with Acadia Lead Management Services, we built in metrics-focused lead capture and qualification processes with a CRM and marketing automation backbone...

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THE INTEGRATED MARKETING AND SALES MACHINE – 2015 DEMAND GENERATION REPORT THE INTEGRATED MARKETING AND SALES MACHINE – 2015 DEMAND GENERATION REPORT

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The data in it has been gathered from more than 150 active B2B marketers (with the titles of manager, director, executive or owner) who represented over 10 industries including marketing agencies, information technology, software and professional and financial services (the majority being from B2B c...

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Account-Based Marketing Automation ACCOUNT-BASED MARKETING AUTOMATION

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Demandbase and Oracle Eloqua introduce the next generation of B2B marketing by delivering Account-Based Marketing(ABM) directly into your MAS...

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Study – 2014 B2B Enterprise Demand Generation Survey STUDY – 2014 B2B ENTERPRISE DEMAND GENERATION SURVEY

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With the following year 2014 demand generation campaign, it comes to notice that “Marketing departments are struggling to succeed with their demand generation. Almost 60 percent of respondents indicated they feel their efforts are not very effective, with less than three percent stating they are ver...

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Better Demand Generation BETTER DEMAND GENERATION

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The two halves to any good demand generation program are data and content. But how does one ensure they come together in synergy? This brilliant infographic brought to you by Harte Hanks Data and Content Solutions presents this in a unique way. It assumes that just as our minds are a mixture of the ...

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Social Media Best Practices for Demand Generation SOCIAL MEDIA BEST PRACTICES FOR DEMAND GENERATION

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Simply posting on various social media platforms as part of your demand generation strategy won’t cut it in today’s market. Engaging with customers through social media has become an art, and you must know when, how, and what to post on each individual platform that is specific to your target audien...

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Secrets To Demand Gen Success SECRETS TO DEMAND GEN SUCCESS

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Televerde has successfully helped generate $5.5 billion in revenue for marketing and sales executive clients, driving more than 7,500 C-level leads to clients and $400 million in pipeline value in the past year...

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The Rise of Account Based Marketing Timeline THE RISE OF ACCOUNT BASED MARKETING TIMELINE

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Amid the recent hype over account based marketing, it’s easy to forget that ABM has been around for years. Developed in the early 2000s as a way to bring marketing and sales together around their most important accounts, ABM has helped many technology and professional services firms think beyond the...

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ACCOUNT-BASED MARKETING (ABM): By the Numbers ACCOUNT-BASED MARKETING (ABM): BY THE NUMBERS

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Most marketers are instinctively skeptical when they encounter a trend that looks too good to be true, but in reality, account-based business-to-business marketing is actually living up to the hype. Consider a few telling statistics we've found...

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The Struggle For Smart Segmentation THE STRUGGLE FOR SMART SEGMENTATION

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It lines out why market segmentation is a requirement for consumers, how it pays off for marketers, and what’s holding us back...

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Top Tactics for Three Types of ABM TOP TACTICS FOR THREE TYPES OF ABM

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ITSMA’s recent study, Fueling the Account Based Marketing Fire, documented the rise of three distinct types of ABM: Strategic, Lite, and Programmatic. As companies look to test or expand any or all of these approaches, it’s important to evaluate which tactics might be most effective. Tactical plans ...

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Tying Account-Based Advertising to Decision-Makers TYING ACCOUNT-BASED ADVERTISING TO DECISION-MAKERS

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Recently, Demandbase and Integrate surveyed 500 B2B marketers to learn more about how they are implementing, executing and measuring their Account-Based Marketing (ABM) strategies. As we combed through the research, we realized that while ABM is gaining traction in the marketplace, B2B marketers sti...

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Demand Generation is Failing DEMAND GENERATION IS FAILING

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Why is demand generation not working for most organizations? Where are enterprise marketers failing with their demand generation efforts? Let’s take a look at modern demand generation. Despite the increasing complexity of demand generation, we can still distill best practices down to these seven, b...

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So what is Inbound Marketing 5 Steps to Increase Traffic & Convert Leads into Customers SO WHAT IS INBOUND MARKETING 5 STEPS TO INCREASE TRAFFIC & CONVERT LEADS INTO CUSTOMERS

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Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and di cult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing can be like taking a shot in...

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14 Reasons Manual Demand Generation Marketing Sucks 14 REASONS MANUAL DEMAND GENERATION MARKETING SUCKS

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Being a demand marketer today is pretty exciting. Marketers have more tools and technologies available than ever before to engage people in unique ways and create dazzling customer experiences. If you’re a seasoned marketing pro, chances are your day looks completely different now than it did 10 or ...

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Hotel Market Segmentation: Lots of data means actionable insights HOTEL MARKET SEGMENTATION: LOTS OF DATA MEANS ACTIONABLE INSIGHTS

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When we ask a hotel manager from an independent hotel who their clients are, they easily refer their top nationalities, age range, general preferences and they might even know a few loyal clients, but do they really target each customer segment individually based on those insights? No, they don’t. T...

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4 Simple Rules for Email Marketing Segmentation 4 SIMPLE RULES FOR EMAIL MARKETING SEGMENTATION

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Segmenting your email marketing campaigns doesn’t need to be a daunting task. We’ve simplified the process of dividing your email list into groups of likeminded individuals and sending personalized messaging into 4 simple rules. These rules will allow you to send targeted and personalized messages t...

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Marketing Segmentation Challenges and Opportunities MARKETING SEGMENTATION CHALLENGES AND OPPORTUNITIES

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Segmentation is the process of subdividing your customer-base or prospective market into defined groups that have common demographics, needs, interests, priorities, and/or regional characteristics. Segmentation enables marketers to implement personalized strategies that are highly relevant and targe...

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B2B Demand Generation Infrastructure 2.0 B2B DEMAND GENERATION INFRASTRUCTURE 2.0

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The marketing technology landscape is expanding. This is why you need not only the best marketing automation tools, but also a world-class demand generation business model to help you track B2B buying behaviour, giving you the competitive edge. The Demand Generation Infrastructure 2.0 model is based...

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State of Demand Generation STATE OF DEMAND GENERATION

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Pulling out a number of stats related to this fastest-growing marketing discipline, this infographic highlights some of the areas you seriously need to consider. It’s very easy, in a world full of stats and instant communications, to become immune to the core reasons for undertaking a programme of D...

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CONTENT MARKETING FOR B2B DEMAND GENERATION CONTENT MARKETING FOR B2B DEMAND GENERATION

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When it comes to the B2B buying cycle, branded content can be pivotal in moving the buyer further into the new business pipeline.

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Understanding Demand Generation vs Lead Generation UNDERSTANDING DEMAND GENERATION VS LEAD GENERATION

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Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales reque...

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A Decade in Demand – Top 10 Milestones in Demand Generation A DECADE IN DEMAND – TOP 10 MILESTONES IN DEMAND GENERATION

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ANNUITAS, a demand generation and marketing strategy firm, uses its 10th anniversary as an opportunity to look at how demand generation has evolved over the last decade, and the most important milestones that influenced business along the way.

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The Offense and Defense of Demand Generation THE OFFENSE AND DEFENSE OF DEMAND GENERATION

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With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrat...

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2015 Benchmark Study: What 2015 BENCHMARK STUDY: WHAT'S WORKING IN DEMAND GENERATION?

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More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to...

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B2B Demand Generation & Predictive Marketing B2B DEMAND GENERATION & PREDICTIVE MARKETING

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Today’s B2B leaders are under pressure to produce qualified leads in higher volumes. Radius teamed up with Demand Metric to understand the current pain points for B2B demand generation marketers, and how predictive analytics can solve those pain points for better leads and more of them.

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How to Build a Rock Solid Demand Generation Engine – Part 1 HOW TO BUILD A ROCK SOLID DEMAND GENERATION ENGINE – PART 1

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In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals,...

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Lead Generation vs Demand Generation LEAD GENERATION VS DEMAND GENERATION

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In marketing, Lead generation is defined as "the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads." In Simple words lead generation is the process of creatin...

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8 pillars of Demand Generation 8 PILLARS OF DEMAND GENERATION

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BUSINESS, BRAND AND MARKETING OPERATIONS STRATEGIES PILLAR PILLAR 02 01 PILLAR PILLAR PILLAR PILLARPILLAR 03 04 05 06 Technology: Big Data and Tech Stack Integration Target-audience Marketing Through Progressive Persona Profiling Content, Message and Offer Hierarchies Paid, Earned and Owned Media In...

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It’s Time to Automate Demand Gen IT’S TIME TO AUTOMATE DEMAND GEN

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Nearly all marketers are using advertising and marketing technologies to automate the processes required to create, execute, and analyze marketing programs. Automation is making marketers smarter about customer needs, behaviors and experiences, while freeing up time to focus on marketing strategy an...

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8 Ways to Get B2B Demand Gen Back on Track 8 WAYS TO GET B2B DEMAND GEN BACK ON TRACK

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Nonetheless, there are some interesting lessons to be drawn from the survey, which generated response from more than 200 marketing VPs, directors and managers. As the infographic below illustrates, there are still plenty of opportunities for marketers to improve demand generation ROI, even when thos...

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Top 10 Reasons to Hire a Full-Service Demand Generation Agency TOP 10 REASONS TO HIRE A FULL-SERVICE DEMAND GENERATION AGENCY

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Agencies aren’t for everyone. But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments.

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A Decade in Demand. A DECADE IN DEMAND.

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Drumroll, please. Ten years ago today, ANNUITAS opened its doors. It’s hard to believe how much demand generation has evolved over the past decade. It’s even harder to pick the 10 most important milestones that happened along the way

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Demand generation DEMAND GENERATION

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What is Demand Generation? The Creation of awareness and excitement about your company and your products and services. A continuous proves of engaging and nurturing current and future customers.

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Four Overlooked Success Factors in Demand Generation FOUR OVERLOOKED SUCCESS FACTORS IN DEMAND GENERATION

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While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand g...

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Account-Based Marketing: What You Need To Know ACCOUNT-BASED MARKETING: WHAT YOU NEED TO KNOW

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If you are one of the 50% of companies currently not leveraging account-based marketing (ABM), there are a few stats that you need to review which highlight its growing popularity among B2B organizations. This infographic from Integrate provides some fresh statistics every B2B marketer needs to know...

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2015 B2B ENTERPRISE DEMAND GENERATION SURVEY 2015 B2B ENTERPRISE DEMAND GENERATION SURVEY

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How many demand generation programs/campaigns do you run on an annual basis?

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Building Your Team Demand Generation A-players BUILDING YOUR TEAM DEMAND GENERATION A-PLAYERS

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An effective demand generation (demand gen) process can help business-tobusiness marketers with long buying cycles ensure they stay top of mind with potential buyers, and provide the right content at the right time, to move them through the sales funnel.

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ABM – Best practices ABM – BEST PRACTICES

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ABM will not be effective without ‘clean data and processes’ and here at SMARTe, we understand it better than others. We follow 4step approach which encompasses identifying your TAM(total addressable market) then reinforcing with clean data and processes methodology which ushers in better results. W...

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Target Marketing 101 TARGET MARKETING 101

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The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target...

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6 EASY STEPS TO DEFINE YOUR TARGET MARKET 6 EASY STEPS TO DEFINE YOUR TARGET MARKET

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Ask What’s the problem? What’s the problem that your product or service solves? Is it bad sleep, hunger, dirty floors etc.? Once you know the problem, you’re one the way to defining your target market. Who’s suffering? List all the groups of people suffering from this problem. Don’t stop there! G...

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5 Keys to Understanding Your Target Market 5 KEYS TO UNDERSTANDING YOUR TARGET MARKET

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By focusing your energy on who you most want to work with, you will transform your business from being frustrating to freeing. Become a specialist by refining your marketing message so that you are NOT trying to be ‘all things to all people.’ Then look at these 5 areas…

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Account-Based Marketing Insights ACCOUNT-BASED MARKETING INSIGHTS

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We recently surveyed 100 B2B marketers about the term "account-based marketing" (ABM). Find out what we learned.

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THE QUICK START GUIDE TO ACCOUNT BASED MARKETING THE QUICK START GUIDE TO ACCOUNT BASED MARKETING

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In an arena where every advantage counts, companies must strive to make the most out of the resources at their disposal. Account-based marketing or ABM is one approach which is well-suited to today’s conditions. Instead of casting a wide net like traditional demand generation, ABM is based on focusi...

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Pipeline Development PIPELINE DEVELOPMENT

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You don’t need any more B2B leads “like these” A Modern Sales Perspective Pipeline Development What Drives Quality Pipeline? We build Oracle solutions to drive quality Pipeline Development for our customers. Find out more: www.oracle.com/sales 1.  Predictable Flow of Qualified Leads 2.  Complete Cus...

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Developing A Strategic Approach For Account-Based Marketing DEVELOPING A STRATEGIC APPROACH FOR ACCOUNT-BASED MARKETING

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Account-Based Marketing is the strategic approach marketers use to support a defined universe of accounts, including strategic accounts and named accounts. It also includes support for the post-sale customer lifecycle, using marketing’s toolkit to contribute to the overall customer experience.

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Account Based Marketing Framework ACCOUNT BASED MARKETING FRAMEWORK

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Many experts have suggested that one of the big themes of 2016 is going to be Account-Based Marketing (ABM). It’s time for marketers to apply the same rigor to this strategy that they have to their inbound and lead nurturing programs. What has changed is that it is now easier than ever to identify ...

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ABMSocial – The Power of Social Selling and ABM Data Analytics ABMSOCIAL – THE POWER OF SOCIAL SELLING AND ABM DATA ANALYTICS

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Time for some straight talk for all of you gurus, nijas, and jedis, Your CEO and CFO only want to know whether Social Selling is a viable revenue generating tactic. At Markistry, we’ve developed a data and analytic-driven revenue generating framework that spans the entire customer lifecycle journey....

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THE ACCOUNT BASED MARKETER’S GUIDE TO DREAMFORCE THE ACCOUNT BASED MARKETER’S GUIDE TO DREAMFORCE

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"It’s creeping ever closer! Dreamforce 2015 is nearly upon us. This year’s event takes place from September 15-18. If you plan to attend, you are probably spending a lot of time fine-tuning your preparations so you and your team can get the most out of the event. With such a wide range of sessions t...

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Relationship to Revenue: Using ABM and MarTech to Seal the Deal RELATIONSHIP TO REVENUE: USING ABM AND MARTECH TO SEAL THE DEAL

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"In this infographic, you’ll find out how to use the right tools, create appropriate content, and work with the right people-not only to help generate new revenue, but also retain current clients. Despite the hype, account-based marketing is really nothing new. So what’s changed? When it gets down t...

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What is Account Based Marketing? WHAT IS ACCOUNT BASED MARKETING?

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Account based marketing (ABM) is not only one of the hottest trends of recent years, but will gradually become one of the most effective marketing concepts. ABM is to bring an effective way to sales and marketing together. It helps you to win large customer by sending a broader group of managers res...

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How ABM Impacts The Cost Of A Lead Among B2B Verticals HOW ABM IMPACTS THE COST OF A LEAD AMONG B2B VERTICALS

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The cost of a lead has increased significantly this year as more marketers have opted for higher quality and more expensive account-based marketing (ABM) campaigns. This infographic from Madison Logic highlights the cost per lead from various B2B verticals and how ABM impacts these costs.

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Align your sales and marketing teams with Account-Based Marketing ALIGN YOUR SALES AND MARKETING TEAMS WITH ACCOUNT-BASED MARKETING

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Every Time we ask B2B marketers that question, the response is universal. Marketers feels like they're bending over backward to deliver a large volume of leads, and sales just plain isn't feeling the love. The exchange goes something like this. If the sounds familiar, you are not alone. Here's how ...

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Increasing Revenue With Account Based Sales Development INCREASING REVENUE WITH ACCOUNT BASED SALES DEVELOPMENT

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The advent of modern sales development has taken the sales world by storm. Organizations everywhere are dumping revenue models based on old-school lead generation, cold calling and mass email blasting. Why? The power has shifted from the seller to the buyer.

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The Rise of Account-Based Marketing THE RISE OF ACCOUNT-BASED MARKETING

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"While Account-Based Marketing has been around for quite some time, it’s only recently started to take off. In addition to wondering how you can capitalize on this current trend, you might be asking — “Why now?” In the infographic below, we’ll share some of the challenges ABM addresses and why so ma...

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Account Based Marketing Framework for B2B ACCOUNT BASED MARKETING FRAMEWORK FOR B2B

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How would you implement an Account Based Marketing (ABM) program for B2B Marketing ? What are the key program phases and how does this differ from more conventional B2B programs? Here I depict my experience based ont the TSMA methodology, the IT Service Marketing

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Big Catch (and cash) with Account Based Marketing BIG CATCH (AND CASH) WITH ACCOUNT BASED MARKETING

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Account Based Marketing takes you past the biggest challenges for B2B companies to generate a demand in your prospect accounts. Learn more on how Account Based Marketing can be used to catch your biggest fish: Demand Generation with ABM

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Account-Based Marketing & Pipeline Marketing — How Do They Stack Up? ACCOUNT-BASED MARKETING & PIPELINE MARKETING — HOW DO THEY STACK UP?

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"Account-based marketing is a highly effective strategy, known for its exceptional ROI, excellent targeting practices, and overall streamlined efficiency. However, it takes a decidedly different approach, turning the traditional marketing funnel on its head and exploring new tactics for target au...

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"ABM maturity model" "ABM MATURITY MODEL"

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"Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71% of B2B organizations interested in adopting ABM, are testing or already using it. Through our conversations with B2B marketers, we’ve learned that there isn’t one singl...

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LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling LEANDATA ANNOUNCES ACCOUNT-BASED LEAD MANAGEMENT SUITE FOR B2B TARGET ACCOUNT SELLING

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"SUNNYVALE, Calif.--(BUSINESS WIRE)--LeanData, Inc., experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for manag...

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4 Steps to Account Based Marketing Success 4 STEPS TO ACCOUNT BASED MARKETING SUCCESS

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You’ve heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more targeted and aligned with sales.

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Bridging the Great Sales and Marketing Divide BRIDGING THE GREAT SALES AND MARKETING DIVIDE

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Every time we ask B2B marketers that question, the response is universal. Marketers feel like theyre bending over backwards to deliver a large volume of leads. and Sales just plain Isnt feeling the love. The exchange goes something like this.

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The Complete Account-Based Marketing THE COMPLETE ACCOUNT-BASED MARKETING

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Your marketing team can generate deals your whole company will talk about – and really set you on the fast track to growth. That’s why we at Insightera are such big fans of Account-Based Marketing (ABM) – it gives marketers the opportunity to target strategic accounts with the highest revenue potent...

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Account-Based Marketing Benchmarks
Find out how B2B marketers are benefiting from ABM ACCOUNT-BASED MARKETING BENCHMARKS FIND OUT HOW B2B MARKETERS ARE BENEFITING FROM ABM

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Account-Based Marketing (ABM) is a set of products and services that enable B2B marketers to identify and target the accounts they value most.

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Account-Based Marketing Benchmarks
Find out how B2B marketers are benefiting from ABM ACCOUNT-BASED MARKETING BENCHMARKS FIND OUT HOW B2B MARKETERS ARE BENEFITING FROM ABM

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Account-Based Marketing (ABM) is a set of products and services that enable B2B marketers to identify and target the accounts they value most.

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9 Reasons to Try an Account Based Marketing Strategy 9 REASONS TO TRY AN ACCOUNT BASED MARKETING STRATEGY

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"If you’ve already implemented an account based marketing strategy, you probably understand why so many B2B marketers are calling it the “next big thing.” And for those of you who haven’t done so, what’s holding you back? Maybe you think it’s just another buzzword, which will soon be replaced by ...

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Account base marketing check list ACCOUNT BASE MARKETING CHECK LIST

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"Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list ...

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ABM maturity model ABM MATURITY MODEL

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"Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71% of B2B organizations interested in adopting ABM, are testing or already using it.

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2016: What You Need To Know 2016: WHAT YOU NEED TO KNOW

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In light of today’s #FlipMyFunnel Roadshow kickoff, we thought it timely to throw together an infographic that illustrates the importance and growing adoption of account-based marketing strategies (ABM). The graphic concludes with 8 quick, helpful steps on how to get started with your own ABM progra...

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Key Account management toolbox KEY ACCOUNT MANAGEMENT TOOLBOX

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"Key-Account-Management Enter your sub headline here Key-Accounts require a special treatment due to their key role in the success of the company. • This is a place holder text, This text can be replaced with your own text. • The text demonstrates how your own text will look when you replace ...

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LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling LEANDATA ANNOUNCES ACCOUNT-BASED LEAD MANAGEMENT SUITE FOR B2B TARGET ACCOUNT SELLING

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experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account-based ...

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Marketer’s Guide to Preparing for the Marathon that’s ABM MARKETER’S GUIDE TO PREPARING FOR THE MARATHON THAT’S ABM

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"Implementing Account-Based Marketing is similar to running a long distance race. In order to successfully run a marathon, you need to have the proper training, preparation, equipment, and resources. The same holds true for Account Based Marketing. It’s an involved process that requires preparation,...

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Account Based Marketing ACCOUNT BASED MARKETING

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Don’t you just love it when marketing focuses on strategic, revenue-generating accounts? Account-Based Marketing is a great way to get marketers thinking about revenue, and to promote alignment between marketing and sales. Read this info graphic for a broad overview of how Account-Based Marketing wo...

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WHAT YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING WHAT YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING

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If you’re familiar with B2B marketing, you probably heard of it, it’s basically strategy implemented by few bigger companies that are targeting few of big accounts. This level of marketing is usually used in enterprise level businesses or sales organizations. It works as an idea that most of B2B dec...

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Teaming Up To Tackle ABM: Demandbase + Integrate Partnership TEAMING UP TO TACKLE ABM: DEMANDBASE + INTEGRATE PARTNERSHIP

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Recognizing the need for better ABM execution, Demandbase and Integrate have announced a new partnership to help marketers convert target accounts to leads or opportunities, which 60% of survey respondents listed as their primary ABM objective.

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7 Key Account Planning Best Practices 7 KEY ACCOUNT PLANNING BEST PRACTICES

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If you’re trying to maximize sales success in the B2B world, then you’ve probably considered Strategic Account Planning (SAP) as a means of unlocking revenue. It can help you get the most value out of each account by prioritizing, aligning with your buyer, and developing/executing on these plans. Do...

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The Ultimate Interactive Infographic for Account-Based Sales Development THE ULTIMATE INTERACTIVE INFOGRAPHIC FOR ACCOUNT-BASED SALES DEVELOPMENT

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Account-Based Sales Development (ABSD) is a hot topic in the sales leadership world today. In fact, at this month’s TOPO Sales Summit, a common theme that arose was “Account-Based Everything” (ABE). Adopting account-based strategies within your sales and/or marketing team is no longer enough. These ...

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Account-Based Marketing At Dreamforce ACCOUNT-BASED MARKETING AT DREAMFORCE

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"There are six key functions to a complete account-based marketing solution: 1.Selection: Identify target accounts and contacts (data, predictive) 2.Insights: Understand what is relevant and resonant at account (triggers, priorities, etc.) 3.Content: Create account-specific content to use in ou...

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9 KILLER BENEFITS OF ACCOUNT BASED MARKETING 9 KILLER BENEFITS OF ACCOUNT BASED MARKETING

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The benefits of account based marketing (ABM) may seem too good to be true. But trust us – this strategy delivers significant results. In fact, when you focus your efforts on a defined set of target accounts, you’re more likely to generate revenue and meet other strategic goals. As an added bonus, y...

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"What You Need to Know About Account-Based Marketing" "WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING"

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"Have you made account-based marketing (ABM) a priority at your company? Here's a look at the freshest stats about the state of ABM. A whopping 92% of B2B marketers consider account-based marketing (ABM) ""extremely"" or ""very"" important to overall marketing efforts, according to the followi...

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Trends in Target Account Marketing infographic TRENDS IN TARGET ACCOUNT MARKETING INFOGRAPHIC

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In a recent survey of more than 100 marketing executives:- 35% said it was "like pulling teeth" to create the content needed to keep management prospects engaged, 84% rated "Engaging Management" as critical to their sales success, 61% have long sales cycles of more than 6 months.

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"Tying Account-Based Advertising to Decision-Makers" "TYING ACCOUNT-BASED ADVERTISING TO DECISION-MAKERS"

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Recently, Demandbase and Integrate surveyed 500 B2B marketers to learn more about how they are implementing, executing and measuring their Account-Based Marketing (ABM) strategies. As we combed through the research, we realized that while ABM is gaining traction in the marketplace, B2B marketers sti...

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The Account-Based Marketing Checklist THE ACCOUNT-BASED MARKETING CHECKLIST

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Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – th...

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Marketing Chutes & Ladders [Infographic] MARKETING CHUTES & LADDERS [INFOGRAPHIC]

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Sometimes it may seem to you as a marketer that everything is up to chance. But for the modern marketer, it’s all about carefully planning and ensuring results. When you create strategies that measure your results, you’re well on the road to success. View our infographic that gives you a visual repr...

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The First-Ever Account-Based Marketing Framework: Extending from the B2B Buyer’s Journey to the Customer Experience THE FIRST-EVER ACCOUNT-BASED MARKETING FRAMEWORK: EXTENDING FROM THE B2B BUYER’S JOURNEY TO THE CUSTOMER EXPERIENCE

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It seems like every time I write something about account-based marketing it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we are truly doing something with ABM, which has never been d...

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Account Based Marketing Roadmap – 4 Steps to Success ACCOUNT BASED MARKETING ROADMAP – 4 STEPS TO SUCCESS

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Your road to account based marketing (ABM) success is as simple as Define, Reach, Nurture, and Measure. With the release of Overdrive Interactive’s most current infographic, Account Based Marketing Roadmap, B2B marketers can formulate a 4 step repeatable process for creating successful steady state ...

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A Quick Visual ABM Guide A QUICK VISUAL ABM GUIDE

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MomentumABM is the leading European account-based marketing agency that helps clients become customer and account-centric. They offer a quick guide to ABM in the form of an infographic that stresses the point that B2B marketers employ account-based marketing to treat named accounts as a “market of o...

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A Guide to Target Account Marketing A GUIDE TO TARGET ACCOUNT MARKETING

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The visualization that Demandbase put together for this infographic, comparing traditional B2B marketing to target account marketing is fantastic. While inbound marketing works to get the right people to your site, there’s still a profile that exists for your ideal client that should be pursued. Ide...

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LeanData The New State of ABM Survey LEANDATA THE NEW STATE OF ABM SURVEY

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LeanData, Inc., experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which support...

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Account-Based Marketing & Pipeline Marketing -- How Do They Stack Up? ACCOUNT-BASED MARKETING & PIPELINE MARKETING -- HOW DO THEY STACK UP?

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Account-based marketing is a highly effective strategy, known for its exceptional ROI, excellent targeting practices, and overall streamlined efficiency. However, it takes a decidedly different approach, turning the traditional marketing funnel on its head and exploring new tactics for target audien...

Read More

Account-Based Marketing 2016: What You Need To Know ACCOUNT-BASED MARKETING 2016: WHAT YOU NEED TO KNOW

infographic

In light of today’s #FlipMyFunnel Roadshow kickoff, we thought it timely to throw together an infographic that illustrates the importance and growing adoption of account-based marketing strategies (ABM). The graphic concludes with 8 quick, helpful steps on how to get started with your own ABM progra...

Read More

9 Killer Benefits of Account-Based Marketing 9 KILLER BENEFITS OF ACCOUNT-BASED MARKETING

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I’ve spoken a lot on this blog about the importance of combining the skills and knowledge of sales and marketing departments in order to generate higher quality leads and boost conversion rates. This week’s infographic from Zoominfo talks about account based marketing, which targets specific account...

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10 STEPS TO ACCOUNT BASED MARKETING SUCCESS 10 STEPS TO ACCOUNT BASED MARKETING SUCCESS

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Today’s B2B sales and marketing teams work in a hyper-competitive environment. Internal pressures around deadlines, quarterly targets, and regular software implementations, combined with social media, competitor moves, and evolving buyer behavior means sales and marketing teams have a large number o...

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6 Keys to Account Based Marketing Success 6 KEYS TO ACCOUNT BASED MARKETING SUCCESS

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What does a well-thought-out deployment approach look like? In order to construct, deploy, measure and optimize an Account Based Marketing program, marketers need to consider 6 key capabilities

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Account-Based Marketing [Infographic] ACCOUNT-BASED MARKETING [INFOGRAPHIC]

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Don’t you just love it when marketing focuses on strategic, revenue-generating accounts? Account-Based Marketing is a great way to get marketers thinking about revenue, and to promote alignment between marketing and sales. Read this infographic for a broad overview of how Account-Based Marketing wor...

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SPOTLIGHT

If you've been asking yourself, "Who is my target market?" I want to give you some tips in this video that will help you with selecting a target market. Taking the time to identify your target market should really be the first step in your over all attraction marketing strategy. How can you know wha

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