RESOURCES


   
Why Account-Based Marketing Needs Marketing and Sales Alignment WHY ACCOUNT-BASED MARKETING NEEDS MARKETING AND SALES ALIGNMENT

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May 23, 2016

Account-Based Marketing has become a hot topic in many marketing circles, but with an adoption rate of 42% across marketing organizations, according to Aberdeen’s research, ABM still has some room to grow. For that growth to happen, however, the right conditions need to be achieved. One such c...

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THE B2B MARKETER’S ABM PLAYBOOK THE B2B MARKETER’S ABM PLAYBOOK

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The most sophisticated B2B marketers execute account based marketing programs that leverage data to drive actionable insights. In this eBook, you will learn how you can use data to:Execute and optimize your ABM programs .Download this eBook now and learn how you can leverage data to maximize results...

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HOW TO CAPTURE YOUR ABM AUDIENCE [WHITE PAPER] HOW TO CAPTURE YOUR ABM AUDIENCE [WHITE PAPER]

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Download this white paper to learn why the single persona is dead and how to properly capture your account based marketing audience in order to drive successful B2B marketing campaigns.Account based marketing has taken the B2B world by storm. ABM enables marketers to find the ideal customers and app...

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THE DEMAND GENERATION KPIS THAT YOU NEED TO MONITOR THE DEMAND GENERATION KPIS THAT YOU NEED TO MONITOR

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Download The Demand Generation KPIs that You Need to Monitor as it discusses:
- Content and channel performance
- Lead management performance
- Revenue performance.
So what is the key to better Demand Generation analytics? How can we better close the loop between content/...

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FOUR COMMON CHARACTERISTICS OF A REVENUE FOCUSED ORGANIZATION FOUR COMMON CHARACTERISTICS OF A REVENUE FOCUSED ORGANIZATION

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Download Four Common Characteristics of a Revenue Focused Organization to learn:
- The key measurements needed to understand Demand Generation performance.     
- How marketing must enable sales throughout the buying process,
- Who to target and what to measure. Read More


SELECTING THE DEMAND GENERATION AGENCY THAT IS RIGHT FOR YOU: A GUIDE TO CREATING YOUR RFP SELECTING THE DEMAND GENERATION AGENCY THAT IS RIGHT FOR YOU: A GUIDE TO CREATING YOUR RFP

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Selecting the right agency for your Demand Generation is no easy endeavor. From needs assessment, to differing service offerings, and the team you will be working with, there are many components to consider. It is vital to pick the firm that can work well with your team and deliver your desired resu...

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THE STATE OF B2B ENTERPRISE DEMAND GENERATION THE STATE OF B2B ENTERPRISE DEMAND GENERATION

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How do you rate your Demand Generation teams in terms of effectiveness? Download the final results of the study today and benchmark yourself and your organization.Download The State of B2B Enterprise Demand Generation to see:
- Details on Demand Generation budget trends and benchmarks
...

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10 THINGS THE CMO NEEDS TO KNOW ABOUT DEMAND GENERATION 10 THINGS THE CMO NEEDS TO KNOW ABOUT DEMAND GENERATION

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B2B marketing teams are often stuck in the unscalable cycle of automating short-term tactical Demand Generation campaigns. In order to build a perpetual Demand Generation machine, it’s necessary to develop a strategy with clear sales-focused KPIs. We’ve put together ten key points every ...

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Demand Generation - Getting the Results You Seek DEMAND GENERATION - GETTING THE RESULTS YOU SEEK

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Marketers are now expected to understand the various metrics related to each demand generation campaign, fill up the pipeline with quality leads, and ensure there’s a good return on marketing investment…all while faced with tight budgetary and resource constraints. More significantly, e...

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Introducing Our Guide to 7 Trends in B2B Marketing INTRODUCING OUR GUIDE TO 7 TRENDS IN B2B MARKETING

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The White Paper seven sequential and interrelated trends are observed through first-hand research, third-party studies, and broader observations from the business field. This eBook spawned a very popular session delivered by Mike Weir at Content Marketing World 2017. The 36-page digital guide expand...

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HOW BETTER DATA CAN SUPERCHARGE YOUR ABM PROGRAM HOW BETTER DATA CAN SUPERCHARGE YOUR ABM PROGRAM

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This White Paper will show you how to supercharge your ABM program by providing:
- An overview of how technographic targeting can help you identify the right accounts
- Examples of technographics use cases you can deploy to improve your ABM initiatives
- Our customers use techno...

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Accelerating ABM Impact: The Case for a Blended Approach ACCELERATING ABM IMPACT: THE CASE FOR A BLENDED APPROACH

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The movement of Account-Based Marketing (ABM) from marginal to mainstream has been dramatic. Pioneered in the early 2000’s by a handful of large technology and B2B services organizations, ABM has now taken center stage with B2B marketing organizations of all shapes and sizes.

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Preparing for ABM & Predictive The Potential & Challenges of Advanced Demand Strategies PREPARING FOR ABM & PREDICTIVE THE POTENTIAL & CHALLENGES OF ADVANCED DEMAND STRATEGIES

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For years, B2B marketers have been on the hunt for technology and data required to cater to the dynamic needs, expectations and experiences of their customers. And with emerging technologies and rich data sources becoming widely available, marketers are now in a position to develop and execute sophi...

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5 data-driven keys to better B2B marketing 5 DATA-DRIVEN KEYS TO BETTER B2B MARKETING

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If you are a B2B marketer, you already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These...

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How To Kickstart Your ABM With Limited Resources HOW TO KICKSTART YOUR ABM WITH LIMITED RESOURCES

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Account-based marketing has captured the attention of the marketing industry for good reason as the focus increasingly shifts from leads to revenue. And that makes ABM, the cornerstone of your marketing strategy in 2017 and beyond .This Ebook 'How To Kick Start ABM With Limited Resources' he...

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7 Steps Of An Intelligent ABM Process 7 STEPS OF AN INTELLIGENT ABM PROCESS

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This White Paper will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the e...

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Discovering the Right B2B Sales Solution DISCOVERING THE RIGHT B2B SALES SOLUTION

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Business to Business (B2B) sales and relationships are as important as ever. Within the B2B sales environment, the pressure on companies to both ensure that current customers are satisfied and to win new customers, is as strong as ever. Everyone is looking for the right strategy to increase purchase...

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HOW TO GENERATE LEADS USING FACEBOOK HOW TO GENERATE LEADS USING FACEBOOK

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Now that we have an established definition of a lead, let us dive into how to start generating these sales leads from Facebook.You can generate leads from Facebook in one of two ways:
- Direct Leads
- Indirect Leads
While directly promoting landing pages is an instant gratifier ...

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Do you really know your customers? How marketing automation helps engage customers DO YOU REALLY KNOW YOUR CUSTOMERS? HOW MARKETING AUTOMATION HELPS ENGAGE CUSTOMERS

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Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle.Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your custom...

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White Paper: Navigating the B2B Contact Data Landscape WHITE PAPER: NAVIGATING THE B2B CONTACT DATA LANDSCAPE

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The contact data technology landscape is vast and diverse with hundreds of variations of solutions on the market. It’s easy to see how marketers can get lost in the sea of contact data they are trying to manage, the contact data that they have yet to acquire, and the contact data management so...

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How Top Marketers are Integrating Targeted Account Efforts with Lead Gen Strategies HOW TOP MARKETERS ARE INTEGRATING TARGETED ACCOUNT EFFORTS WITH LEAD GEN STRATEGIES

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Many B2B companies have launched ABM initiatives, but many are struggling with how to balance these more targeted programs versus traditional demand generation. The emerging reality, according to industry thought leaders and many experienced B2B practitioners, is both ABM and demand gen have a role ...

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How To Add A Powerful Inbound Marketing Channel To Your Business In 30 Days HOW TO ADD A POWERFUL INBOUND MARKETING CHANNEL TO YOUR BUSINESS IN 30 DAYS

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You've put it off long enough, and your business can't afford to wait any longer. The time to embrace inbound marketing is now. Today's consumers aren't willing to put up with your traditional advertising and other outbound marketing tactics much longer.That's why we've put t...

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100 Inbound Marketing Tips For Better Program Performance 100 INBOUND MARKETING TIPS FOR BETTER PROGRAM PERFORMANCE

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Inbound marketing progress takes time and commitment. Start prioritizing and implementing these 100 inbound marketing tips, and you'll be sure to see improvement in key inbound marketing metrics like website traffic, leads and closed sales.

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7 Proven Ways to Increase Lead Conversion 7 PROVEN WAYS TO INCREASE LEAD CONVERSION

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Here are some insights our customers—like Microsoft, SAP, RingCentral and Adobe—use to boost lead conversion by finding and engaging with the right people. They’ve brought their customer data to life with rich, personal information and predictive analytics. They now have the knowle...

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How Payscale Generates Qualified Leads And Consistent ROI HOW PAYSCALE GENERATES QUALIFIED LEADS AND CONSISTENT ROI

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As marketing has gone digital, traditional push techniques like displays and ads have become less effective. Today, top brands and organizations want to do more than just talk to audiences — they want to pull them into their sales funnels with high-quality content that solves problems and demo...

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B2B Display Advertising: Find, Nurture, Harvest B2B DISPLAY ADVERTISING: FIND, NURTURE, HARVEST

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Most people don’t realize just how deeply Internet technology has disrupted the traditional marketing model. The arrival of powerful online marketing tools, such as marketing automation, real-time personalization, and CRM retargeting, among others, has resulted in a staggering array of opportu...

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B2B Buying Has Changed. How Are You Adapting? B2B BUYING HAS CHANGED. HOW ARE YOU ADAPTING?

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B2B buyers have changed and evolved beyond anyone’s expectations. Today’s buyers are informed and sales-savvy on a level never before seen. Indeed, “in today’s ‘always-on’ environment, attention spans are short, schedules packed, and budgets invariably tight.&rdqu...

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The role of ai-assisted solutions in shaping modern sales and marketing THE ROLE OF AI-ASSISTED SOLUTIONS IN SHAPING MODERN SALES AND MARKETING

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Sales is the lifeblood of your business. In order to keep your organization running smoothly, you need to give your sales team the fuel they need to spend less time prospecting and more time selling. In this whitepaper, we discuss several ways AI-assisted SaaS solutions are powering high-growth sale...

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Account Mapping – A Powerful Process ACCOUNT MAPPING – A POWERFUL PROCESS

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Check out demandDrive’s new whitepaper that illustrates why Account Mapping is one of the most powerful processes in demand generation today. Included are metrics specific to both Inbound and Outbound Account Mapping!Fill Out the form to the right to learn more about the return on a strong Acc...

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The Payoffs Of End-To-End Personalization In B2B Marketing THE PAYOFFS OF END-TO-END PERSONALIZATION IN B2B MARKETING

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The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide b2b marketing.

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How Predictive Analytics Improves B2B Marketing Outcomes HOW PREDICTIVE ANALYTICS IMPROVES B2B MARKETING OUTCOMES

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Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and improve the performance of customer acquisition progr...

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Everything you need to know about account based marketing: a b2b marketer’s guide to reaching high value targets EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING: A B2B MARKETER’S GUIDE TO REACHING HIGH VALUE TARGETS

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B2b marketers are regularly tasked with delivering new leads to sales. Increasingly, marketers are Being tasked with a new standard of quality for those leads. Traditional approaches to marketing have focused On volume and reach which don’t always translate into high-value sales or a fast-movi...

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Why Website Personalization Is The Most Important Part of Your Account-Based Marketing Strategy WHY WEBSITE PERSONALIZATION IS THE MOST IMPORTANT PART OF YOUR ACCOUNT-BASED MARKETING STRATEGY

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Account-Based Marketing (ABM) has exploded in popularity for B2B companies as technological advances have allowed for more precise online targeting. It’s clear why ABM is so popular — if you have key accounts or industries you target, why waste time and budget on unqualified prospects?In...

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Inbound Marketing: 5 steps to a successful B2B inbound marketing strategy INBOUND MARKETING: 5 STEPS TO A SUCCESSFUL B2B INBOUND MARKETING STRATEGY

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In the B2B market, most of the buyer journey now also takes place online: for 70% of professional purchasers, the orientation phase is now digital. Additionally, they are increasingly using their smartphones to search – we are already seeing around 40% of search queries on mobile. This is defi...

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The B2B Marketing Automation Handbook THE B2B MARKETING AUTOMATION HANDBOOK

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The continued rise of inbound and content marketing coupled with ever-improving lead nurturing techniques, means that modern B2B marketers have more channels and strategies at their disposal than ever before. So, to streamline the processes and costs, marketers and business owners need to consider i...

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The B2B marketers guide to Data Protection changes in the UK and Europe THE B2B MARKETERS GUIDE TO DATA PROTECTION CHANGES IN THE UK AND EUROPE

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It’s been known for a while now that UK data protection regulations will be changing with the onset of the European General Data Protection Regulation (GDPR) and that these developments would have an impact on B2B marketers, salespeople and B2B businesses across the board.This is a simple (yet...

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B2B Social Selling on LinkedIn B2B SOCIAL SELLING ON LINKEDIN

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If you want to use B2B social selling to increase your leads, sales and revenue then you need to be active on LinkedIn.This ebook will reveal how best to:
- Engage prospects with LinkedIn Groups
- Generate leads using pay-per-click advertising
- Directly network with LinkedIn In...

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B2B Marketing ROI: Measuring Success B2B MARKETING ROI: MEASURING SUCCESS

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In the recent ‘B2B Leaders Report 2013’ produced by B2B Marketing and Circle Research, there were a couple of headline results that perfectly illustrate the state of the B2B marketing world at the present time:Three-quarters of B2B leaders feel their budgets aren’t big enough, a th...

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The Lead Generator THE LEAD GENERATOR'S GUIDE TO CREATING UNIQUE B2B CONTENT

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The world is an ever-changing place, and in 2015 the biggest change is the May general election to determine who’ll be the UK Prime Minister for the next five years. But in addition to this, the world of marketing is changing significantly too, with a tidal wave of content being created and cu...

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B2B Lead Generation: A Planning Manual B2B LEAD GENERATION: A PLANNING MANUAL

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Read this White Paperto find out how to :
- Gather and find valuable data that will inform your lead generation activities
- Determine the best lead generation marketing mix
- Execute a multi-channel l-ead generation strategy that creates high-quality sales opportunities and rev...

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12 Tips for Successful Account Based Marketing (ABM) 12 TIPS FOR SUCCESSFUL ACCOUNT BASED MARKETING (ABM)

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To ensure you generate as much revenue as possible and effectively measure the ROI of your ABM activity, we’ve put together this helpful tipsheet. Get your FREE copy now to learn more about:Sales and marketing alignment,Laser-focused personalisation,Unique landing pages and dynamic content.Dow...

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bridge the divide between sales & marketing lead generation with a human touch BRIDGE THE DIVIDE BETWEEN SALES & MARKETING LEAD GENERATION WITH A HUMAN TOUCH

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B2B marketing organizations across the globe—78% of them to be exact—say that generating high-quality leads is their greatest challenge.But how can that be when you’re on the cutting edge of all the latest social media marketing trends? When your website is an SEO dream? When your ...

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Building Actionable Personas BUILDING ACTIONABLE PERSONAS

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Learn why personas matter and how AI solves the challenges of having them empower ABM.Why building detailed buyer and prospect personas is crucial for B2B marketing,How personas can be applied in a wide spectrum of ways to benefit your business,The details of how personas are built today and how the...

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The B2B Sales Force Digital Reboot THE B2B SALES FORCE DIGITAL REBOOT

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As B2B buyers increasingly include the digital channel in some or all of their purchase process, B2B marketers must partner with sales leaders to prepare their sales forces to adapt.In this report learn how B2B buyer behavior and seller archetypes have changed, and how to prepare your B2B sales forc...

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Retro Yet Revolutionary: Demystifying Account-Based Marketing RETRO YET REVOLUTIONARY: DEMYSTIFYING ACCOUNT-BASED MARKETING

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New technologies allow B2B marketers to identify companies with a higher likelihood to buy or with more desirable customer profiles, then reallocate budget to engage those firms at scale.Read this Whitepaper to understand how this new marketing mindset — one obsessed with understanding custome...

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5 Strategies for Better B2B Sales Lead Generation 5 STRATEGIES FOR BETTER B2B SALES LEAD GENERATION

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Without converting leads to customers, a company can't grow. Developing and maintaining the sales pipeline to create that growth is critical for any business. By improving your B2B sales lead generation, you can capture important information about leads and promote interest in your company's...

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Attributes of Leaders in B2B Technology Marketing ATTRIBUTES OF LEADERS IN B2B TECHNOLOGY MARKETING

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The function of marketing in tech industries – IT, software, cloud, automation and AI, telecommunications, etc. – is experiencing a revolution as rapid and impactful as the technologies it promotes. Consider that marketing automation granddaddies Salesforce.com and Eloqua are only 18 yea...

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The Clear and Complete Guide to Account-Based Marketing THE CLEAR AND COMPLETE GUIDE TO ACCOUNT-BASED MARKETING

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B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data...

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Introduction to B2B Inbound Marketing INTRODUCTION TO B2B INBOUND MARKETING

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Adopting inbound marketing will drive more traffic to your website, generate more leads for your sales people and, ultimately, help you grow your business.Let us help you get started on the road to inbound success with a free inbound consultation.During your consultation, one of our certified inboun...

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Account Based Marketing 101 White Paper ACCOUNT BASED MARKETING 101 WHITE PAPER

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This white paper covers The 10 Fundamentals Every B2B Business Needs To Know about Account Based Marketing. This is a preview and the full version is available at www.dailystory.com/account-based-marketing-101

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Should Account-Based Marketing be a Part of Your Broader Marketing Strategy? SHOULD ACCOUNT-BASED MARKETING BE A PART OF YOUR BROADER MARKETING STRATEGY?

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Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts that drive the most value. Account-based marketing is gaining rapid adoption as a hyper-efficient way to invest your marketing budget. So ef...

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B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide B2B PREDICTIVE MARKETING ANALYTICS PLATFORMS: A MARKETER’S GUIDE

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This report examines the current market for B2B predictive marketing analytics platforms and the considerations involved in implementing predictive marketing analytics software. This report answers the following questions:• What is driving the adoption of B2B predictive marketing analytics plat...

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How to Create Content for Your Account-Based Marketing Strategy HOW TO CREATE CONTENT FOR YOUR ACCOUNT-BASED MARKETING STRATEGY

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Most marketers are intimately familiar with lead generation or “lead gen”: The marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. The solution? Account-Based Marketing (ABM). Account-Based Marketing is a highly-pe...

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A Demand Generation Marketer’s Guide To Predictive & Account-Based Marketing A DEMAND GENERATION MARKETER’S GUIDE TO PREDICTIVE & ACCOUNT-BASED MARKETING

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Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.In this ebook we will take you through:
• T...

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7 Stages of B2B Marketing Sophistication 7 STAGES OF B2B MARKETING SOPHISTICATION

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Not all B2B marketing organizations are at the same level of sophistication. See where you fit and what the benefits are of getting to the next stage.The WhitePaper, and framework included, cover the following dimensions:Analytics, metrics and reporting,Decision-making.

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The Guide to Adapting Salesforce for Effective ABM THE GUIDE TO ADAPTING SALESFORCE FOR EFFECTIVE ABM

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Switching from leads to contacts isn't easy. Having recently gone through the process, we wrote this ebook to help marketers learn from what we did right and, more importantly, what we did wrong.

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The Best Ways to Create B2B Demand Generation with Social Media THE BEST WAYS TO CREATE B2B DEMAND GENERATION WITH SOCIAL MEDIA

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Lead generation, lead qualification and lead nurturing are all closely related, even overlapping at times. The same channels you use to generate leads can be the ideal setting for qualifying them.Qualifying leads using social media is friendlier—it's the digital form of networking groups. ...

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Your Guide To Improving Inbound Marketing Metrics YOUR GUIDE TO IMPROVING INBOUND MARKETING METRICS

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You’ve got your daily, weekly and monthly schedule and the right analytics software for monitoring your inbound marketing metrics. The statistics are starting to tell you stories about what elements of your campaign are working and what are not.

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Market Guide for Predictive Analytics Applications for B2B Sales & Marketing MARKET GUIDE FOR PREDICTIVE ANALYTICS APPLICATIONS FOR B2B SALES & MARKETING

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Read about the largest pure-play vendor in the Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing.How predictive analytics offers a compelling ROI potential that will lead to a rapid growth.Vendors now offer broad solutions that address many different use cases...

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Bridging The Gap: The Ultimate Guide To Account Based Marketing & Sales Alignment BRIDGING THE GAP: THE ULTIMATE GUIDE TO ACCOUNT BASED MARKETING & SALES ALIGNMENT

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We know how hard it is being a marketer today. So we’ve bundled smart ideas and tactics from elite marketers in our organization and beyond into a series of playbooks. These playbooks are designed to help diehard marketers like you align predictive marketing and lead scoring with today’s...

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The Ultimate Catch: Your Guide to Account-Based Orchestration THE ULTIMATE CATCH: YOUR GUIDE TO ACCOUNT-BASED ORCHESTRATION

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If you’re concerned about missing the AccountBased Marketing (ABM) boat, don’t despair. It turns out Account-Based Everything (ABE) is literally where that ship is headed. This ebook is a high level guide to understanding what it takes to get your organization aligned around ABE and over...

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Predictive Playbook on Account-based Marketing PREDICTIVE PLAYBOOK ON ACCOUNT-BASED MARKETING

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Make account-based marketing (ABM) an effective part of your demand generation strategy with Lattice's new Predictive Playbook. Read this playbook for:The real definition of Account-based Marketing.

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How To Pair Account-Based Marketing (ABM) With Inbound Marketing To Win At Demand Generation HOW TO PAIR ACCOUNT-BASED MARKETING (ABM) WITH INBOUND MARKETING TO WIN AT DEMAND GENERATION

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Account-based marketing is hot and inbound marketing is complicated, so how do you create campaigns that produce results quickly? In this comprehensive tip guide written specifically with demand generation in mind, you’ll learn how to:Strategically plan and launch a successful ABM strategy tha...

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Leveraging Predictive Technologies for Account-Based Marketing LEVERAGING PREDICTIVE TECHNOLOGIES FOR ACCOUNT-BASED MARKETING

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In this report you will learn why predictive analytics & account-based marketing (ABM) go together like peanut butter & chocolate! Read on to understand how predictive analytics can be applied within an ABM strategy, how to optimize your business outcomes, and how customer scoring and intent...

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Why Website Personalization Is The Most Important Part of Your Account Based Marketing Strategy WHY WEBSITE PERSONALIZATION IS THE MOST IMPORTANT PART OF YOUR ACCOUNT BASED MARKETING STRATEGY

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Account-Based Marketing (ABM) has exploded in popularity for B2B companies as technological advances have allowed for more precise online targeting. It’s clear why ABM is so popular — if you have key accounts or industries you target, why waste time and budget on unqualified prospects?Do...

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The Roadmap For Full-Funnel Account-Based Strategies THE ROADMAP FOR FULL-FUNNEL ACCOUNT-BASED STRATEGIES

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Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality...

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How Key Account Management Tools are Now a Must for your CRM HOW KEY ACCOUNT MANAGEMENT TOOLS ARE NOW A MUST FOR YOUR CRM

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A Demandbase survey found that “71% of B2B organizations are either using ABM, interested in adopting the strategy or are testing it.But even with Account Based Marketing on the rise, a vast majority of people are unclear what the term means. In a survey of 120 marketers, Forrester found that ...

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The Complete Account Based Marketing Framework THE COMPLETE ACCOUNT BASED MARKETING FRAMEWORK

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According to SiriusDecisions, 90% of marketers believe that Account Based Marketing (ABM) is essential to B2B marketing. Yet, according to Forrester, 73% of B2B Marketers believe that ABM is a term that lacks specific meaning and is used inconsistently.Without a defined set of best practices or stra...

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THE INBOUND MARKETING PLANNING GUIDE THE INBOUND MARKETING PLANNING GUIDE

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Download The Inbound Marketing Planning White Paper to learn how to do annual inbound marketing planning and set your clients on the path to success.The easiest and most effective way is by leading your clients through creating an annual inbound marketing plan.

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HOW TO GENERATE LEADS WITH MOBILE MARKETING HOW TO GENERATE LEADS WITH MOBILE MARKETING

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This free guide will help you generate more leads with your mobile marketing strategy. Gain exclusive insight on:To keep up with this new trend, successful mobile marketing now means creating a seamless, optimized experience on each of these devices.

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Your Guide to Successful Digital B2B Marketing YOUR GUIDE TO SUCCESSFUL DIGITAL B2B MARKETING

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How does a business create sustainable and successful B2B marketing in a world that seems devoted to a primarily B2C model? B2B differs from B2C in its cycle, delivery and audience, so it’s no surprise that B2B marketers struggle when applying a “copy and paste” B2C approach to the...

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Marketing trend spotlight account-based marketing MARKETING TREND SPOTLIGHT ACCOUNT-BASED MARKETING

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B2B organizations are turning to ABM practices to identify the businesses, buying centers and decision makers with whom they want to establish relationships.This is nothing new to a lot of sales teams — they’ve been taking this approach for a long time. However, B2B marketers now have th...

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Account-Based Personalization Delivered by FunnelEnvy ACCOUNT-BASED PERSONALIZATION DELIVERED BY FUNNELENVY

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Optimizely is a website optimization platform that lets companies A/B test and personalize their websites and mobile app experiences. Founded in 2009, Optimizely has raised nearly $150M in funding and serves over 6,000 customers.As the company shifts upmarket, they are adopting an account-based mark...

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4 steps to get started with Account Based Marketing 4 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING

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You’ve heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more targeted and aligned with sales.

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The New B2B Buyers Journey THE NEW B2B BUYERS JOURNEY

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Marketing, while critical to any organization, is a function that does not always command the respect it deserves. Too often dismissed as simply a cost center—especially by non-marketing executives— many perceive marketers as creatives that do little more than throw fancy parties, write ...

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Building the Complete B-to-B Account Profile BUILDING THE COMPLETE B-TO-B ACCOUNT PROFILE

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Account-based marketing (ABM) and sales effectiveness depend on gathering intelligence at a company/account level. Traditional b-to-b account profiles tend to focus on climate-like aspects such as earnings reports or press releases; what’s truly needed is the account equivalent of a daily weat...

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5 Inbound Marketing Lessons From Financial Services 5 INBOUND MARKETING LESSONS FROM FINANCIAL SERVICES

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Financial services organizations operate in a challenging market for several reasons:Most organizations are selling to consumers (B2C), which is a much more diversified
group than businesses (B2B). Some sell to both B2C and B2B, which makes things even more complex.These organizations must ge...

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Buyer BUYER'S GUIDE TO B2B MARKETING ATTRIBUTION

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Marketers have always needed to measure the impact of their work. The obvious reason is to justify their budgets to skeptical CEOs and CFOs who question the return on marketing investments. But measurement also helps marketers do their jobs better. Knowing which programs are doing well tells markete...

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WHY MICROSOFT DYNAMICS REPORTING DOESN’T WORK FOR B2B MARKETERS WHY MICROSOFT DYNAMICS REPORTING DOESN’T WORK FOR B2B MARKETERS

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Microsoft Dynamics CRM is a tool that was developed with sales teams in mind. The CRM was never meant to help marketers do their jobs better or accurately report on their program successes. Yes, you can do some reporting in Microsoft Dynamics, but certainly not the type of reporting that marketers n...

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WHY SALESFORCE REPORTING DOESN’T WORK FOR B2B MARKETERS WHY SALESFORCE REPORTING DOESN’T WORK FOR B2B MARKETERS

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Not being able to report is an unpleasant thought for data-driven marketers: you do the market research, define and refine your personas, create the right content to distribute via the right channels, and execute campaigns with precision and care. But then, when all is said and done, reporting gaps ...

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Your Ticket to High-Performing ABM & Sales Enablement YOUR TICKET TO HIGH-PERFORMING ABM & SALES ENABLEMENT

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The business impact of Account-Based Marketing (ABM) cannot be overstated. In just a few short years, it has
recast sales and marketing strategies, inspired new technology decisions, and provoked rapid tactical shifts in
sales pipeline management. Looking ahead, we anticipate ABM will ...

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B2B Guide to Turbo-Charged Lead Generation B2B GUIDE TO TURBO-CHARGED LEAD GENERATION

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Ready to transform your business? This guide is full of practical tips to help you boost lead generation at every stage of the funnel:Top-of-the-funnel - Generate more leads for your sales team to convert - Generate high-quality leads that will flow through your sales funnel - Make sure your sales f...

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Elevate Your B2B Marketing: A Guide to Account-Based Marketing ELEVATE YOUR B2B MARKETING: A GUIDE TO ACCOUNT-BASED MARKETING

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As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience an...

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The Guide to Inbound Marketing and Automation THE GUIDE TO INBOUND MARKETING AND AUTOMATION

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Inbound marketing, or the idea that you can attract leads to you rather than going out and actively hunting them down, is a highly effective B2B marketing tactic. However, when used in isolation or without a solid strategy, it falls short for many organizations. The most successful companies are usi...

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The B2B Marketer’s Lead Generation Field Guide THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

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Leads can be elusive. Easily startled, and even more easily disgruntled when disturbed by a sales call or promotional email. Rarely do you find a B2B marketer with an overabundance of leads; instead, despite the proliferation of the platforms and content that normally attracts them, qualified leads ...

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7 Inspiring B2B Marketing Campaigns 7 INSPIRING B2B MARKETING CAMPAIGNS

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Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns,...

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Creating a Lead Nurturing Campaign that Works CREATING A LEAD NURTURING CAMPAIGN THAT WORKS

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A nurture campaign is easy to do but does require planning. Let’s take a step-by-step look at creating a nurture campaign.Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Often, subscribers or leads aren’t ready to buy...

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The Rise of Influencer Marketing in B2B Technology THE RISE OF INFLUENCER MARKETING IN B2B TECHNOLOGY

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Learn from 10 industry experts as they expose common challenges and solutions for B2B influencer marketing in this white paper, coauthored by Mark Schaefer and Evy Wilkins.Influencer marketing is becoming an increasingly important business strategy. CMOs can help enable success in their companies by...

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THE CMO THE CMO'S GUIDE TO ACCOUNT-BASED ADVERTISING

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If you’re like me, and many of our fellow B2B marketers, you’re facing increasingly well informed—and globally mobile—buyers. And you’re probably grappling with the need to run a global marketing operation that connects to buyers in a personal way, on their terms, and t...

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Account-Based Marketing in a Nutshell ACCOUNT-BASED MARKETING IN A NUTSHELL

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Your buyers now expect personalized content tailored for companies just like theirs.  Unfortunately it's getting harder and harder to deliver what buyers want, because they are staying anonymous longer than ever before.So companies like you are responding with high-volume, one-size-fits-all...

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Nurture Marketing Best Practices WhitePaper NURTURE MARKETING BEST PRACTICES WHITEPAPER

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Sound complicated? Never fear! Our WhitePaper, Nurture Marketing: Plant a Seed to Warm your Leads to review some of the best practices that go along with building a nurture marketing strategy. We’ve also outlined the 6 basic nurture campaigns you can put into action today:Download Nurture Mark...

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The Chaos of Buying in Industrial Manufacturing THE CHAOS OF BUYING IN INDUSTRIAL MANUFACTURING

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In this white paper, we will look at the challenges facing B2B marketers in manufacturing industries and show you how to turn them into opportunities to add value. We will get into the nuts and bolts of ABM and offer you the keys to success.In response B2B marketers at industrial companies have only...

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The Payoffs Of End To End Personalization In B2B Marketing THE PAYOFFS OF END TO END PERSONALIZATION IN B2B MARKETING

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The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide:Fill out the form to learn how you can improve your personalization efforts, foster bette...

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How To Prepare Contact & Account Data For An Account-Based Marketing Strategy HOW TO PREPARE CONTACT & ACCOUNT DATA FOR AN ACCOUNT-BASED MARKETING STRATEGY

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Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality...

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Introduction to Integrated Marketing: Lead Nurturing INTRODUCTION TO INTEGRATED MARKETING: LEAD NURTURING

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Lead nurturing is the process B2B marketers use to build relationships with these prospects – even when they’re not yet ready to buy – in order to win their business when they are ready to buy. Your job as a marketer is to give these prospects the information they need to make a bu...

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The Guide To SMB Success In Lead Generation THE GUIDE TO SMB SUCCESS IN LEAD GENERATION

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For all the hesitations around marketing automation systems, it’s encouraging to know that marketers are well along in their adoption of lead-generation practices. According to a study by BtoB magazine entitled “2013 Lead Generation: Optimum Techniques for Managing Lead Generation Campai...

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12 Step Guide to Planning Your First Inbound Marketing Campaign 12 STEP GUIDE TO PLANNING YOUR FIRST INBOUND MARKETING CAMPAIGN

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This eBook will provide a simple, easily-digestible guide to the individual aspects you need to consider and address when looking to deploy an Inbound Marketing campaign.We explore each step that needs to be completed before launching a successful campaign, from choosing the right keyword strategy t...

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The Account-Based Marketing Consortium’s Definitive ABM Success Guide THE ACCOUNT-BASED MARKETING CONSORTIUM’S DEFINITIVE ABM SUCCESS GUIDE

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While it is well resolved that Account-Based Marketing is a desired approach for todays’ B2B marketer what is less resolved is a grounded understanding as to exactly what the practice is and how to do it in a way that will maximize results. More than a catchy phrase, a new top ten list, or a c...

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B2B Market Segmentation Research Whitepaper B2B MARKET SEGMENTATION RESEARCH WHITEPAPER

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The target market for any B2B product or service is not one homogeneous mass. Rather, it can usually be divided into several distinct groups based on who they are, how they behave, what they want or what they think.The most common approach to segmentation in B2B markets is feature based. 

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How To Solve The B2B Data Quality Crisis HOW TO SOLVE THE B2B DATA QUALITY CRISIS

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The challenges of data quality are widely recognized. They will only get worse as business data gets more complicated and businesses evolve more rapidly.The Network of Record is a continuously-updated database of company and contact information constructed from multiple sources including p...

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Go way Beyond Email to Nurture Target Accounts GO WAY BEYOND EMAIL TO NURTURE TARGET ACCOUNTS

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Account Based Retargeting, or retargeting your target accounts, is perfectly aligned with such a strategy because personalized advertising allows you to only reach out to your most important customers and prospects. Limiting your banners’ exposure to only your targets means your budget is focu...

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Great Email Campaigns Start with Great Audiences GREAT EMAIL CAMPAIGNS START WITH GREAT AUDIENCES

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Email marketing drives more conversions than any other marketing channel – including social and search (Monetate). Because this channel is so widely used, ensuring your campaign is optimized is crucial. Your campaign is only as good as the data you have. Keeping your data not only clean, but a...

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The KPIs of Account-Based Marketing THE KPIS OF ACCOUNT-BASED MARKETING

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By concentrating sales and marketing resources on a list of target accounts, ABM significantly changes the way you evaluate the performance of your B2B marketing. It’s no longer enough to have a purely quantitative approach aimed at booking the highest number of— more or less—appro...

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The Art Science Of Inbound Marketing Strategy THE ART SCIENCE OF INBOUND MARKETING STRATEGY

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The Madison Avenue business model is broken: Your business can no longer pay its way to the top or gain the attention of your prospects through interruptive advertising. Buyer behavior has shifted and you need a new strategy.It’s time to be remarkable, and with a science-driven inbound marketi...

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The Complete Approach To Lead Generation THE COMPLETE APPROACH TO LEAD GENERATION

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A Nurture HQ report indicates that generating high-quality, sales-ready leads remains one of their top three priorities for 60% marketers and their highest priority for 26% marketers. Lead generation remains the most important objective for any marketing campaign. In fact, lead generation is the roc...

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Inbound marketing 101: build a successful strategy INBOUND MARKETING 101: BUILD A SUCCESSFUL STRATEGY

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About a decade ago, buyers realized they could choose their own adventure when it came time to research and discover the products and services they became interested in. Rather than rely on vendors for information, buyers turned to the Internet and created their own paths to purchase. The term &ldqu...

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Making the Most of Inbound Marketing Efforts MAKING THE MOST OF INBOUND MARKETING EFFORTS

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Inbound marketing needs a strong marketing automation platform behind it to drive success. Otherwise, you’ll feed your funnel with premature leads who go stale without a strong nurture program in place. This guide explains the role marketing automation and inbound play in your overall marketin...

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Account Selection Is Key For Account Based Marketing ACCOUNT SELECTION IS KEY FOR ACCOUNT BASED MARKETING

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Account Based Remarketing allows you to extend your sales funnel by identifying the decision makers from the companies that are currently considering or researching your brand, enabling precise targeting for your brand’s ads and messaging to the exact buying group responsible for making the fi...

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Successful Retargeting In Account Based Retargeting SUCCESSFUL RETARGETING IN ACCOUNT BASED RETARGETING

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In the constantly developing world of marketing, and further to that, digital marketing, retargeting or remarketing tactics have become one of the most popular and effective way for brands to continue to expose themselves to those website visitors who have come and gone from their pages.But if you&r...

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Before You Activate Account Based Remarketing BEFORE YOU ACTIVATE ACCOUNT BASED REMARKETING

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Before you can begin to implement any form of Account Based Remarketing strategy, you will first need to draw prospects to your brand’s site or landing page in order for ABR to be able to identify their companies, and decision makers for accurate and precise targeting - in order to be able to ...

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Account Based Remarketing: An Introduction ACCOUNT BASED REMARKETING: AN INTRODUCTION

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Gaining B2B leads has become an increasingly data-driven approach, and some would say that it is almost an exact science. With the introduction and development of inbound and outbound marketing, content and social media marketing, marketing automation and lead nurturing, and from search to analytics...

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Creating an Inbound Marketing Strategy CREATING AN INBOUND MARKETING STRATEGY

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Creating a winning inbound marketing strategy can attract the attention of customers and prospects, giving you the opportunity to build powerful customer relationships. There are several tools to help you do this effectively but it can be difficult to determine just where to start.In this White Pape...

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Turn Your Website Into a Lead Generation Machine TURN YOUR WEBSITE INTO A LEAD GENERATION MACHINE

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Over 82% of all product research begins with a web search. As buyers increasingly turned to the web to educate themselves, a company's website has become their single most important asset to catch attention and generate interest — and generate leads.That’s where this eBook comes in. ...

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Embedding Predictive Analytics in Account Based Marketing EMBEDDING PREDICTIVE ANALYTICS IN ACCOUNT BASED MARKETING

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Many account based marketers rely on predictive analytics vendors for data and models to pick target accounts and find the best prospects within the target account list. Indeed, those uses can easily justify the full cost of a predictive analytics system. But predictive analytics has more to offer &...

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Target Account Marketing:Delivering on the Promise of Account-Based Marketing TARGET ACCOUNT MARKETING:DELIVERING ON THE PROMISE OF ACCOUNT-BASED MARKETING

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The rise of digital content on the internet changed the B2B buying process dramatically, which affects B2B marketers in two, critical ways:It has created Buyer 2.0 a more agile, informed business buyer with ready-access to online information about vendors and their products and services. This buyer ...

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What Counts in Audience Targeting WHAT COUNTS IN AUDIENCE TARGETING

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As a professional marketer, you understand that most campaigns have unique goals, especially when it comes to defining target audiences. And when it comes to online audience building, three objectives need to be realized for every campaign:In this paper, we demonstrate how these objectives are addre...

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Make Online Account-Based Advertising Work for Your Organization MAKE ONLINE ACCOUNT-BASED ADVERTISING WORK FOR YOUR ORGANIZATION

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When Account-Based Marketing (ABM) is implemented correctly, marketers achieve better ROI and realize the benefits of a carefully executed strategy. In this paper, we identify and discuss the methodology behind ABM and how advanced IP targeting technology will help to ensure success.These benefits i...

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A Guide to ABM Success Metrics A GUIDE TO ABM SUCCESS METRICS

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We at Full Circle Insights wanted to provide a resource to help you create the foundations for measuring your ABM strategy effectiveness. In this brief reference guide, we provide you with tips and key metrics for measuring and evaluating your ABM effectiveness.Define your key metrics (by funnel sta...

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6 Steps To Optimizing Your ABM Contact Data 6 STEPS TO OPTIMIZING YOUR ABM CONTACT DATA

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You’ve done the heavy lifting to educate your company stakeholders on the benefits of accountbased marketing and how it will drive measurable revenue for your organization. Everyone involved in the buying cycle — including sales, marketing, finance and customer success — is aligned...

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Small Business Guide to Generating Leads on a Budget SMALL BUSINESS GUIDE TO GENERATING LEADS ON A BUDGET

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As a small business or startup, you’re going to have fewer resources than your larger competitors, so it’s important to keep initial costs low and maximize returns. Finding the balance between building a professional brand and keeping lead generation expenses to a minimum can be tricky, ...

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How to develop an account based marketing strategy HOW TO DEVELOP AN ACCOUNT BASED MARKETING STRATEGY

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Just like any other strategy, Account-Based Marketing (ABM) requires careful planning and documentation in order to get buy-in from stakeholders and to make sure everyone's on the same page.In this whitepaper, we'll show you:
- The current state of ABM.
- The 4 core p...

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The Inbound Marketing Roadmap: 7 Steps to Inbound Success THE INBOUND MARKETING ROADMAP: 7 STEPS TO INBOUND SUCCESS

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Having a tough time attracting qualified traffic to your website? Are you puzzled when reviewing your site’s analytics, wondering why visitors aren’t converting into valuable leads and, more importantly, loyal customers?It might be time to refine, retool, or rethink your marketing plan. ...

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ACCOUNT BASED MARKETING The Future Is Here ACCOUNT BASED MARKETING THE FUTURE IS HERE

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For generations, marketers have been used to generic and automated work flows. However, such marketing brings inherent hindrances in connecting with clients. The world of marketing has to keep pace with the changing face of client needs. Connecting with consumers today be it in the B2C or B2B arena ...

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How to Improve Your Account-Based Marketing HOW TO IMPROVE YOUR ACCOUNT-BASED MARKETING

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Account-Based Marketing - also known as ABM - is a highly targeted marketing strategy that focuses on individual accounts and their special needs. Marketers can tailor content offers to these accounts, boosting all key performance indicators. According to Zoominfo, 60% of those who have employed ABM...

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2017 State of B2B Marketing Content Consumption and Demand Report 2017 STATE OF B2B MARKETING CONTENT CONSUMPTION AND DEMAND REPORT

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Content marketers and demand generation teams are being challenged even more this year. They are faced with more aggressive goals, steeper competition, and having to keep pace with the constant evolution of the MarTech Stack to achieve success. Just this year, Sirius Decisions reinvented the buyer&r...

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HOW TO GET STARTED WITH ACCOUNT BASED MARKETING HOW TO GET STARTED WITH ACCOUNT BASED MARKETING

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With solid ABM, you can pursue in market leads with the appropriate content they need to do their jobs better. This allows you to nurture prospects before you even know who they are. Plus, you get a competitive advantage that saves time and money. In this white paper, you will learn:How to build the...

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WHAT IS ABM & WHY DO YOU NEED IT? WHAT IS ABM & WHY DO YOU NEED IT?

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You’ve heard all the buzz in the B2B community, and you may find yourself wondering, “What is ABM, anyway?”. This White Paper will explain exactly what Account Based Marketing is and why it is essential to your marketing strategy. You will learn:How an ABM solutions provides leads,...

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IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS? IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS?

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Facebook’s newsfeed used to function like an RSS feed - users would see all content that was published in real-time. During this time, it was extremely easy for a business to receive organic reach and engagement. This all changed, however, once Facebook went public in 2012 and continued its ch...

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Audience Targeting in SharePoint AUDIENCE TARGETING IN SHAREPOINT

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Audience targeting is the means of identifyingappropriate content SharePoint that is relevant to a certain group of users.For example, a large retail outlet has many stores across the world. Each store has regional offers and products that may not be relevant for another store. The stores all access...

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A new approach to customer segmentation A NEW APPROACH TO CUSTOMER SEGMENTATION

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This paper highlights the benefits of using segmentation to really understand your customers, namely through the use of Experian Audience View, a state of the art customer segmentation tool. You will discover the key benefits of Experian Audience View, how it works and how it can help you know, get ...

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An Early Market EV Whitepaper from ABM for Facility Managers AN EARLY MARKET EV WHITEPAPER FROM ABM FOR FACILITY MANAGERS

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With the exception of traditional fleet management, the Facility Management industry historically had little overlap with what’s happening in the Automotive or Transportation sectors. But things are changing  Fast. The new generation of Electric Vehicles “EV” is literally brin...

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A privacy-aware framework for targeted advertising A PRIVACY-AWARE FRAMEWORK FOR TARGETED ADVERTISING

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Online advertising provides financial support for a large portion of today’s Internet ecosystem, and is displayed in a variety of forms embedded in web sites, emails, videos and so on. As the effectiveness of advertising largely depends on the relevance between the delivered advertisements (ad...

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Facebook Advertising Performance Benchmarks & Insights FACEBOOK ADVERTISING PERFORMANCE BENCHMARKS & INSIGHTS

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Facebook advertising is predicted to hit US$4 billion this year, which is twice the volume of 2010 spending according to eMarketer. While brands are rapidly investing in the space, they lack comparative experience to assess how well their campaigns are performing. Web trends have analyzed over eleve...

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Social Media Marketing The Art of Conversational Sales SOCIAL MEDIA MARKETING THE ART OF CONVERSATIONAL SALES

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Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media Marketing program. We examine what Social Media Mar...

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Social Media Marketing in Education SOCIAL MEDIA MARKETING IN EDUCATION

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This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how c...

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TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS

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SEO and Content Marketing. Where does one begin and the other end? Does one have to end for the other to begin? Once your SEO technical issues are resolved and you’ve optimized your existing site, you don’t then fix the same issues and pages twice. Ongoing SEO is content marketing. A con...

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CONTENT MARKETING for MINISTRIES CONTENT MARKETING FOR MINISTRIES

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According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action other w...

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Calculating Your Social Media Marketing Return on Investment CALCULATING YOUR SOCIAL MEDIA MARKETING RETURN ON INVESTMENT

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You have started your social media marketing. You are posting to Twitter and Facebook and interacting with your fans and followers. You feel like things are going well, but you are unsure how to determine the ROI and impact of your social media efforts. Don’t worry; you are not alone. There is...

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The Power of Social Media in Marketing THE POWER OF SOCIAL MEDIA IN MARKETING

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This whitepaper is set to understand how marketers are using social media to promote and grow their business. If you are among the ones who are on a mission to explore the unending opportunities in social media marketing (SMM), there's a heck of a lot of fodder here to help you develop the right...

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Added Value: Facebook Advertising Boosts Paid Search Performance ADDED VALUE: FACEBOOK ADVERTISING BOOSTS PAID SEARCH PERFORMANCE

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As digital marketing begins its next evolutionary step, most advertisers are seeking clarity to one very important question: “How do my marketing efforts work together to influence my target audience and convert into high-value customers?” This is particularly important given the variety...

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Facebook Marketing Throughout the Years FACEBOOK MARKETING THROUGHOUT THE YEARS

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From its early days, Facebook showed great promise to marketers. However, between its inception in 2004 and now, Facebook advertising has changed. For some, it has shifted from being every marketer’s dream to, quite frankly, a lost cause. As Ad Age points out, Facebook’s success has depe...

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When Marketing Through Social Media, Legal Risks Can Go Viral WHEN MARKETING THROUGH SOCIAL MEDIA, LEGAL RISKS CAN GO VIRAL

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The exponential rise in popularity of social networking websites and other social media outlets such as Facebook, Twitter, LinkedIn, and individual blogs, is due in large part to their viral nature. Social networking sites are essentially self-promoting, in that users spread the word for the sites. ...

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12 Awesome Facebook Marketing Campaigns 12 AWESOME FACEBOOK MARKETING CAMPAIGNS

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Many businesses are wondering what they’re really getting from the time they spend marketing on Facebook and, more importantly, how they can turn their hard-earned fans into customers. That’s why at Constant Contact, we created a tool specifically designed to make it easy to get measurab...

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Inbound Marketing  Attract, Convert and Delight INBOUND MARKETING ATTRACT, CONVERT AND DELIGHT

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Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions. Your customers begin their buying process onli...

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Grow Your Business with Inbound Marketing GROW YOUR BUSINESS WITH INBOUND MARKETING

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The reality is you likely work hard for every customer you get to that point of the sale. But what if that hard work really involved laying the ground work so that over time, those customers really do fall into your lap? With inbound marketing, you can lay that groundwork to establish your business ...

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7 Tips for Creating Great Facebook Advertising 7 TIPS FOR CREATING GREAT FACEBOOK ADVERTISING

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Facebook advertising  it’s tricky business. From choosing the correct campaign, targeting the right demographic and setting a budget, there’s a lot to deal with. This white paper intends to take you through creating the perfect Facebook advert for your brand. Advertising on Facebook...

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The Definitive Facebook Advertising Playbook:The 4 Key Trends and 12 Strategies THE DEFINITIVE FACEBOOK ADVERTISING PLAYBOOK:THE 4 KEY TRENDS AND 12 STRATEGIES

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Facebook has built the largest, most highly-engaged audience on earth, with a significant percentage of the world’s population logging on daily. Consider the numbers; Facebook boasts over 1.19 billion monthly active users and continues to add more each month. For advertisers, Facebook’s ...

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Finding Your Audience Through Market Segmentation FINDING YOUR AUDIENCE THROUGH MARKET SEGMENTATION

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For many in the artistic community, marketing is a nine-letter dirty word. To some artists, marketing seems to represent the ultimate compromise of their creative principles. Marketing, they believe, means pandering to the tastes of the audience, rather than expressing their own artistic vision. Exp...

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Lead Nurturing Marketing for the Complex Sale LEAD NURTURING MARKETING FOR THE COMPLEX SALE

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Mindset conversation, not campaigns . Sales and Marketing act as one team . Clearly defined Ideal Customer Profile, Universal Lead Definition, Effective lead management process. Database treated as a valued asset Strategy, be a trusted advisor. They know you and had a consistent. What do we enable t...

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Grow Your Business with Nurture Marketing GROW YOUR BUSINESS WITH NURTURE MARKETING

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Nurture marketing. Lead nurturing. Drip marketing. You’ve heard the buzzwords, but what exactly are nurture programs, and  more importantly how can they benefit your business? In its simplest form, nurture or “drip” marketing is the process of sending a series of communication...

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LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN

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Each of the following 5 features play a pivotal role in how we’re meeting your specific content marketing objectives on LinkedIn from brand awareness, relationship building to generating higher quality leads. Take a quick deep dive into each and learn how we’ve invested in these to drive...

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Brand  Targeted  advertising and digital BRAND TARGETED ADVERTISING AND DIGITAL

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New media advertising offers multiple opportunities and benefits that traditional media do not; it is the ability to target audiences precisely and accountability through measurement that we are most concerned with in this white paper. Yet despite its measurability for direct response campaigns, dig...

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Programmatic AudienceTargeting & Development Around the World PROGRAMMATIC AUDIENCETARGETING & DEVELOPMENT AROUND THE WORLD

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Humor sometimes has a hard time cutting through language and cultural barriers. But it’s no joke how the proliferation of data and technology is reshaping the media business. Publishers are looking to build audiences defined by specific interests and behaviours. Marketers are aiming to engage ...

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Account-Based Marketing: Fundamentals Every B2B Marketer Must Know ACCOUNT-BASED MARKETING: FUNDAMENTALS EVERY B2B MARKETER MUST KNOW

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While there are a number of ways you can build out your ABM strategy, the basic tenants are quite simple and can be implemented into your organization right away. You can approach ABM from a high-level perspective broadly identifying companies you’d like to see convert into customers or go gra...

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The Definitive Guide - Account Based Marketing THE DEFINITIVE GUIDE - ACCOUNT BASED MARKETING

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Account-based marketing is essentially, a marketing technique borne out of necessity. It is primarily used by B2B companies to maximise their marketing efforts with their existing customer base and is a technique that has continuously proven to be extremely effective ABM has been around for many yea...

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ACCOUNT-BASED MARKETING: TACTICS & TECHNOLOGY ACCOUNT-BASED MARKETING: TACTICS & TECHNOLOGY

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Account-Based Marketing (ABM) isn’t a "hot new trend." In fact, it’s been around for a while. What is new, however, is that marketing technology has finally caught up, and we can now more effectively enable and enhance ABM tactics. In this Knowledge Brief, we’ll identify ...

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The Evolution of Social Media Marketing: 9 trends to know now THE EVOLUTION OF SOCIAL MEDIA MARKETING: 9 TRENDS TO KNOW NOW

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Marketing has always been about the big ideas and social media should be, too. Social, like any medium, should be anchored in the big ideas of your brand and business goals. And it needs to be just as compelling. Ultimately, brands need to treat social like everything else as an important, integrate...

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Location-Based Social Networking Marketing White Paper LOCATION-BASED SOCIAL NETWORKING MARKETING WHITE PAPER

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The power of word of mouth marketing has been the fuel behind successful businesses for decades. Long before Twitter and Facebook, a great business experience would turn a new customer into a happy customer and create a brand ambassador who shared their experience with their network of family and fr...

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SOCIAL MEDIA FOR B2B MARKETING SOCIAL MEDIA FOR B2B MARKETING

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Welcome to the world of Social Media. Where conversations, interactions and consumer-generated content get mashed up into a heady mix that's potentially marketing elixir. Remember the days when we heard of new brands and products through either word-of-mouth, press reviews or advertising? Now, t...

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SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

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Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends, show why it's important, and then help you understand how to use it in your business. In addition, I'll show you how to integrate your organic...

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Drive More Revenue with LinkedIn Advertising DRIVE MORE REVENUE WITH LINKEDIN ADVERTISING

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LinkedIn ads are ideal for business-to-business companies because they are known to yield high- quality leads. If you’re a business-to-consumer brand or are interested in increasing brand awareness, you may find that using an alternative advertising platform will produce results more in line w...

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LinkedIn Advertising Whitepaper LINKEDIN ADVERTISING WHITEPAPER

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With LinkedIn getting more influential by the minute, you most likely have a LinkedIn Profile and Company Page by now. So what’s next? How can you leverage this social media site to generate awareness, deepen customer relationships, and drive qualified leads? The answer to that is LinkedIn adv...

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2016 Demand Generation Survey 2016 DEMAND GENERATION SURVEY

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Marketers are continuing to struggle with a variety of obstacles that are preventing them from reaching their demand generation goals. The most significant obstacle for the majority of enterprise marketers (25.2%) remains limited resources, however, this number is down significantly from last year&r...

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Whitepaper Integrating Outbound Demand Generation WHITEPAPER INTEGRATING OUTBOUND DEMAND GENERATION

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The challenge (and opportunity) exists when you and your marketing colleagues rely on third-party data sources (media partners, events, webinar vendors, etc.) to generate the all-important prospects that feed your Marketo-driven processes. Marketing automation is incredibly valuable for capturing in...

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CONTENT MARKETING STRATEGY FOR EXECUTIVES CONTENT MARKETING STRATEGY FOR EXECUTIVES

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One of my favorite movies of all time is Major League. It’s the story of the woeful Cleveland Indians baseball team making it to the playoffs against all odds. At one point in the movie, Indians manager Lou Brown says to his team, “The local press seems to think that we’d save ever...

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Social media & B2B Marketing  New opportunities SOCIAL MEDIA & B2B MARKETING NEW OPPORTUNITIES

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While social media is widely regarded as a B2C marketing concern, its role within B2B is increasingly central. According to IAB UK B2B study from Aug 2011, 80% of B2B marketers are using social media tactics (up from 30% in 2009) and more importantly, are finding that it’s highly effective (2n...

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ADVANCED LEAD NURTURING: THE NINE ESSENTIAL
NURTURES EVERY BUSINESS SHOULD USE ADVANCED LEAD NURTURING: THE NINE ESSENTIAL NURTURES EVERY BUSINESS SHOULD USE

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Lead nurturing is the process of building engagement through an ongoing, value-based dialogue with qualified suspects, leads and existing clients. This exchange of information benefits both parties, the marketer and audience. For example, an organization may offer a white paper and in return request...

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FACEBOOK ADVERTISING 101 FACEBOOK ADVERTISING 101

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Social media advertising has become the norm, having outpaced paid search by a whopping 82 percent in growth on a quarter-to-quarter basis. With Facebook ads, companies can get their sites, content and offers in front of a wider audience, thus increasing brand recognition, driving more qualified tra...

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An introduction to lead nurturing AN INTRODUCTION TO LEAD NURTURING

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“Lead Nurturing” sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sa...

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The Lead-Nurturing Payoff For The Tech Industry THE LEAD-NURTURING PAYOFF FOR THE TECH INDUSTRY

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LEAD NURTURING CLOSES AN EXPANDING GAP IN THE TECH BUYER ENGAGEMENT Digital interaction models have fundamentally changed how B2B buyers research and buy technology solutions. Today’s empowered customers kick-start their buying journey on the Web, seeking information sources that help them env...

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The Science of Enterprise Lead Nurturing THE SCIENCE OF ENTERPRISE LEAD NURTURING

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The Science of Enterprise Lead Nurturing was developed with a goal of informing marketers about best practices for connecting with savvy consumers. We’ve curated statistics, case studies, and thoughts from the brightest thought leaders in the industry. If you’re not convinced that your c...

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Native Advertising and Content Marketing NATIVE ADVERTISING AND CONTENT MARKETING

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There are many different elements that can come into play in native advertising and content marketing which can be challenging. This white paper aims to provide insights into how native advertising can build better advertising experiences for consumers and therefore more meaningful relationships. It...

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THE AZALEAD ABM PLATFORM 57% 95% THE AZALEAD ABM PLATFORM 57% 95%

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Azalead tracks account behaviour even if they never fill in a web form. Our sensors capture account engagement data across all digital customer contact points, including website, emails and ads, so that everything you do is based on your understanding of your buyer’s actions. Azalead’s p...

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THE 2017 GUIDE TO B2B ACCOUNT-BASED TARGETING THE 2017 GUIDE TO B2B ACCOUNT-BASED TARGETING

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For many years, companies have been using sales segmentation to narrow down lists of accounts into categories who are likely to become prospects or customers. But just looking at high-level data like company size, industry, or geographic region is only a small part of the overall picture. Modern dat...

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White Paper - Credibility - Nurture Marketing WHITE PAPER - CREDIBILITY - NURTURE MARKETING

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Effective marketing involves much more than overpriced ads and flashy design. There is one important element that is so behind-the-scenes many companies overlook it completely. We’re talking about the credibility factor. This white paper by the Nurture Institute discusses why credibility is so...

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LEAD  NURTURING MARKETING STRATEGY LEAD NURTURING MARKETING STRATEGY

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Lead Nurturing is a process of developing a relationship with prospects from the moment they show signs of interest in a seller’s product. In e-commerce, the first point of contact is the company’s website. The interest of the prospect is fueled by high expectations of content and reacti...

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The Science of Social Media Advertising THE SCIENCE OF SOCIAL MEDIA ADVERTISING

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Advances in digital marketing offer unprecedented opportunities to target consumers in increasingly personalized ways. This type of targeting enables advertisers to leverage their existing customer relationship management (CRM) databases to find potentially high-value consumers. On Facebook, for exa...

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Convert Inbound Lead Generation into Better Sales Performance CONVERT INBOUND LEAD GENERATION INTO BETTER SALES PERFORMANCE

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This white paper is for sales and marketing leaders interested in improving their lead-generation capability and converting more leads into customers as they pursue the early market. In it, we explain why traditional lead development methods no longer apply to selling in today’s markets descri...

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Lead Generation LEAD GENERATION

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Lead generation campaign objectives will differ depending on the timescale and the type of leads being generated. For highly filtered real-time campaigns the main objective is to convert as many customers into a sale in the shortest possible timeframe to generate a short-term return on investment. A...

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Best Practices in Improving Lead Generation BEST PRACTICES IN IMPROVING LEAD GENERATION

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The most successful B2B lead generation campaigns carried out by our customers in the last two years show that by adopting a number of non-complex best practices, lead generation can be significantly improved. Some customers have more than doubled their lead generation numbers and improved on their ...

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Developing an Account-Based Marketing Program DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM

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A strategic approach marketers use to find, engage and nurture decision-makers at pre-defined accounts, account-based marketing (ABM) is making its way into B2B marketing plans everywhere. In many cases, it’s becoming a “must have” line item for 2016. More than just an initial enga...

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The Quick Guide to Account-Based Marketing THE QUICK GUIDE TO ACCOUNT-BASED MARKETING

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The first step in account-based marketing is to identify your ideal accounts and develop a list of your ideal targets. These are generally the companies with the highest sales potential and those who are the best fit for your products and services. These may include existing customers, current prosp...

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THE ACCOUNT-BASED EVERYTHING FRAMEWORK THE ACCOUNT-BASED EVERYTHING FRAMEWORK

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In recent years, B2B marketers have become aware of the shortcomings of volume-based, lead-centric demand generation. While these programs have delivered high quantities of leads to sales teams, typically only 10-20% of those leads generated are from accounts on sales' target list. The rise of A...

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Delivering on the Promise of Account-Based Marketing DELIVERING ON THE PROMISE OF ACCOUNT-BASED MARKETING

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Account-based marketing (ABM) is the first step toward sales and marketing alignment. It’s a set of principles that range from trying to engage large, named customers at a deeper level to pursuing new, high-value accounts that share similar size, industry or geographical characteristics with e...

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Improve Your Account-Based Marketing With Content Personalization IMPROVE YOUR ACCOUNT-BASED MARKETING WITH CONTENT PERSONALIZATION

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Account-Based Marketing - also known as ABM - is a highly targeted marketing strategy that focuses on individual accounts and their special needs. Marketers can tailor content offers to these accounts, boosting all key performance indicators. According to Zoominfo, 60% of those who have employed ABM...

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Lead Generation, Management & Performance LEAD GENERATION, MANAGEMENT & PERFORMANCE

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Leads are important to any business. They signify opportunities for new business or to cross-sell and upsell products to existing or former customers. Given the importance of Leads to generating new or incremental business to an organization, it is important to understand Lead Management best practi...

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Using an Integrated Demand Generation Strategy to Drive Business Growth USING AN INTEGRATED DEMAND GENERATION STRATEGY TO DRIVE BUSINESS GROWTH

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We recently brought marketing, demand generation and sales professionals together in the first Norwest Venture Partners Demand Generation Summit. This white paper is distilled from the lessons learned at the summit, and offers a guide for developing a robust demand generation program. Although there...

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Top 10 B-to-B Lead Generation Marketing Mistakes TOP 10 B-TO-B LEAD GENERATION MARKETING MISTAKES

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You ran an amazingly successful lead generation campaign and hundreds of prospects inquired about your offerings. Now you have to sort through, qualify and score all those inquiries before the best 10%-20% can be handed over to the sales department. We assume the rest are sorted into no-good and nee...

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Inbound Marketing White Paper INBOUND MARKETING WHITE PAPER

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Inbound marketing is not just about lead generation and revenue growth. It’s also about goal setting and continuous improvement of the sales process and marketing optimization. The speed by which a company wants to get to their goal drives the inbound marketing budget. The budget involves lice...

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The Business Case for Integrated Demand Generation THE BUSINESS CASE FOR INTEGRATED DEMAND GENERATION

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This has led to the rise of the integrated demand generation platform a system of record for planning, executing and measuring multi-channel campaigns. With this solution, marketers are not just communicating to prospects. They are closely monitoring and reacting to the implicit buying signals in pr...

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Audience Targeting White Paper AUDIENCE TARGETING WHITE PAPER

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Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time. No longer just a tool for “in the moment&rdq...

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Nine Strategies for B2B’s Greatest Lead Generation Content Tool NINE STRATEGIES FOR B2B’S GREATEST LEAD GENERATION CONTENT TOOL

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For most business-to-business marketers, there is no more reliable, powerful, and anticipated content type in 2010 than the white paper. Unless what you’re marketing is utterly beyond differentiation – a commodity among commodities – and your service, method of delivery, etc. offer...

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Ten Strategies for Lead Generation Using White Papers TEN STRATEGIES FOR LEAD GENERATION USING WHITE PAPERS

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White papers are the primary driver of successful lead generation. Studies have shown that white papers are the information source that business leads seek. For example, Eccolo Media surveyed 500 IT professionals on the influence of marketing communications. Approximately 83 percent cited white pape...

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The AdRoll Guide to Account-Based Marketing THE ADROLL GUIDE TO ACCOUNT-BASED MARKETING

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Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, ...

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MOST COMMON SALES COMPENSATION MISTAKES MOST COMMON SALES COMPENSATION MISTAKES

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With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and make adjustments where the company sees fit. Using data from previous year’s compensation plans a...

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A PRACTICAL GUIDE TO CONTENT MIGRATION A PRACTICAL GUIDE TO CONTENT MIGRATION

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Content seems to have the unique ability to sabotage digital projects like nothing else and send timelines completely off the rails. the only solution is to plan ahead and take a practical approach. Whether we’re creating the content with our clients or helping them to create it on their own, ...

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THE 2016 GUIDE TO B2B ACCOUNT-BASED TARGETING THE 2016 GUIDE TO B2B ACCOUNT-BASED TARGETING

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For many years, companies have been using sales segmentation to narrow down lists of accounts into categories who are likely to become prospects or customers. But just looking at high-level data like company size, industry, or geographic region is only a small part of the overall picture. Modern dat...

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Account-Based Marketing 101 ACCOUNT-BASED MARKETING 101

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The Account-Based Marketing approach practices traditional and reliable B2B principles but targets company accounts rather than individual sales leads. successful B2B marketing It recognizes that is about speaking to a collective business or department, not to isolated individuals. Account-based mar...

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HOW TO IMPROVE A LEAD GENERATION CAMPAIGN HOW TO IMPROVE A LEAD GENERATION CAMPAIGN

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Wouldn’t it be great if you could talk to the world’s best B2B marketers and ask them to share their secrets on how they drive tens of thousands – or even hundreds of thousands – of visitors to their websites each month? Good news! We’ve reached out to a number of the w...

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Inbound Marketing Effectiveness Report INBOUND MARKETING EFFECTIVENESS REPORT

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Are inbound marketing tactics alone adequate to grow a business? This study’s goal was to find out. There is no shortage of research and opinion about the efficacy of inbound marketing. Inbound marketing activities are designed to attract a prospect to your destination, offer or experience whe...

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Right Person, Right Message, Right Time RIGHT PERSON, RIGHT MESSAGE, RIGHT TIME

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Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. Planning and generating quality content that closes deals is no easy feat, so we've developed a workbook to walk you through the process. We'll show you how to serv...

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10 WAYS TO NURTURE THE BUYER’S JOURNEY 10 WAYS TO NURTURE THE BUYER’S JOURNEY

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Your buyers have a long road to travel, beginning with awareness of their own need and ending with the acquisition of a product or service to address that need. For the B2B buyer, this journey has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even lon...

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Lead Generation and Management for SMB Sales & Marketing LEAD GENERATION AND MANAGEMENT FOR SMB SALES & MARKETING

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This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bri...

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The Clear & Complete Guide to Account Based Sales Development THE CLEAR & COMPLETE GUIDE TO ACCOUNT BASED SALES DEVELOPMENT

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It’s all coming together right now, as you’re reading this sentence – a perfect storm of innovation that’s giving enlightened companies an unprecedented degree of control over their own fortunes (and an unfair advantage in the marketplace). We’ve already experienced Pha...

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DOES “PERSONALIZED MARKETING” REALLY MEAN? DOES “PERSONALIZED MARKETING” REALLY MEAN?

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These days, there are a lot of companies buzzing about personalized marketing. In fact, a recent survey conducted by Ad Perceptions and Conversant highlighted that 73% of agency and brand-side marketers agree that personalization represents the future of digital. So it seems that everyone is jumping...

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Account Based Marketing Certification Program ACCOUNT BASED MARKETING CERTIFICATION PROGRAM

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Success with ABM requires a complex blend of leadership capability, business acumen and marketing skills. When you invest in account based marketing, the shortage of marketing professionals with ABM experience is one of the biggest challenges you face.

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Account Based Marketing and ROI: Building the Case for Investment ACCOUNT BASED MARKETING AND ROI: BUILDING THE CASE FOR INVESTMENT

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ABM is big and getting bigger On average, among B2B IT services companies, 15% of the marketing budget is spent on ABM. And of the companies who have ABM initiatives, over seven in ten say that they plan to spend more (and nobody is planning to spend less). ABM delivers a high ROI over time : Over 8...

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INBOUND ISN’T ENOUGH INBOUND ISN’T ENOUGH

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At its core, inbound marketing is about attracting the likeliest customers and enticing them to come to you. Inbound marketing is commonly referred to as a pull marketing model because you are using tactics and great content to pull the attention of your prospects to your brand. Your prospects, when...

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30 Greatest saas Lead Generation Tips, Tricks & ideas 30 GREATEST SAAS LEAD GENERATION TIPS, TRICKS & IDEAS

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Before we dive into the 30 tips, we should first cover the mechanics of lead generation. The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include: An off...

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The Content Marketing Handbook THE CONTENT MARKETING HANDBOOK

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The majority of marketing takes place via media platforms that are not owned by brands. Brandsessentially ‘rent’ a space on the media platform via advertising, public relations or sponsorship. Brands therefore have no control over the content contained in these media platforms.The loyalt...

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The 30 Greatest Lead Generation Tips, Tricks & ideas THE 30 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS

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Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives? T...

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Inbound Marketing Cheat Sheet INBOUND MARKETING CHEAT SHEET

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Whether you’re a novice or seasoned inbound marketer, we have developed a quick cheat sheet that will help walk you through the different parts of your campaign. Use this sheet as a reference point as you build out your inbound marketing strategy and refer back to is as you hone your process a...

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REBOOT YOUR WEBSITE INTO A LEAD GENERATION MACHINE REBOOT YOUR WEBSITE INTO A LEAD GENERATION MACHINE

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Imagine your current website is outdated; the design isn’t up to your standards and you aren’t getting great traffic or a lot of conversions — or maybe you don’t know these numbers at all, so you can’t determine what’s working and what isn’t. In any case, yo...

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The ULTIMATE GUIDE to INBOUND MARKETING THE ULTIMATE GUIDE TO INBOUND MARKETING

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The inbound marketing methodology has quickly become an essential piece to marketing strategies across the globe. Inbound marketing is a unique and highly effective marketing method that leverages personalized content and focuses on attracting visitors to your company and converting those visitors i...

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The Definitive Guide to Lead Generation THE DEFINITIVE GUIDE TO LEAD GENERATION

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Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages ...

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ABM: PREDICTIVE COMPANY TARGETING ROI ABM: PREDICTIVE COMPANY TARGETING ROI

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A large B2B lead generation company has an internal outbound call team fuelling their appointment setting and Highly Qualified Lead revenue lines. Recommended a predictive of companies (and locations) that are currently exhibiting intent on topics relevant to the client.

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PREDICTIVE LEAD SCORING VS. MADISON LOGIC ABM PREDICTIVE LEAD SCORING VS. MADISON LOGIC ABM

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VMTurbo developed email marketing campaign and had their inbound sales team call Responders Provided a list of companies and locations that were surging in cloudas-a-service Research Provided a list of prioritized accounts based on predictive lead scoring.

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INTENT DRIVEN ABM VS TRADITIONAL LEAD GEN INTENT DRIVEN ABM VS TRADITIONAL LEAD GEN

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A major cloud solutions provider asked several lead gen providers to generate leads from a list of 5,000 key accounts Identified 900 key accounts surging on key topics indicated by client: Cloud Management, Hadoop, Data Science Generated leads for all 5,000 accounts. 72% of high quality leads genera...

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INTENT DRIVEN LEAD GEN & DISPLAY CAMPAIGN INTENT DRIVEN LEAD GEN & DISPLAY CAMPAIGN

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Promoted Dell’s assets across our network to a targeted company list by layering our intent data to find the prospects at those companies consuming research related to Dell products Surging topics were used to optimize Dell’s content throughout the duration of the campaign based on inten...

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Website Visitor Tracking: B2B Best Practice WEBSITE VISITOR TRACKING: B2B BEST PRACTICE

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Attracting new leads and nurturing them with the right content to push them down the funnel is a lot easier when you know what kinds of visitors are coming to your site. It’s also important to understand what type of content appeals to your target buyers. This can help you invest in the right ...

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3 steps to sales and marketing alignment 3 STEPS TO SALES AND MARKETING ALIGNMENT

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Supportive Nurture Campaigns Marketing is busy, sales is busy, we're all busy. As you become comfortable with marketing automation, take the time to set up a series of email campaigns to aid sales reps in their lead nurture process. These campaigns support your mutual goals of quality lead gener...

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Nurture Your Leads With Narrative NURTURE YOUR LEADS WITH NARRATIVE

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Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. New leads and customers are all at different...

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Six Tips for Increased PPC Engagement SIX TIPS FOR INCREASED PPC ENGAGEMENT

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The Goals of campaign should be clearly defined before diving into creation. Are going for awareness or conversion ? your audience, timing, and bids should be planned to complement your goals and your measurement should always keep those goals in mind.

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Sales & Marketing Alignment Benchmarks, Insights & Advice SALES & MARKETING ALIGNMENT BENCHMARKS, INSIGHTS & ADVICE

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It seems intuitive that aligning the sales and marketing functions in an organization makes good business sense. The assumption about well-aligned sales and marketing teams is that better alignment should produce better performance in terms of sales achievement. The goal of this study was to explore...

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Lead Generation: fueling the Revenue Engine LEAD GENERATION: FUELING THE REVENUE ENGINE

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The marketing funnel – the model that represents how leads become sales – has changed. It’s far more sophisticated than it once was, with more lead sources, paths through the funnel, and metrics to track it all. While marketers do much more than just manage the funnel, when it come...

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Lead Scoring 101 A Definitive Guide to Getting Started LEAD SCORING 101 A DEFINITIVE GUIDE TO GETTING STARTED

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Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. Lead scoring has become increasingly important for companies who ar...

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THE SIX STRATEGIES TO MASTERFUL MARKETING THE SIX STRATEGIES TO MASTERFUL MARKETING

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It’s not easy being a B2B marketer today. Sales teams need leads, management wants a demonstrable ROI, and everyone wants speed and accuracy, and more, cheaper, faster results. Marketers have a bigger role in today’s organization. They are on the hook not just to generate top-of-the-funn...

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Marketing Technology: The 3 Solutions You Can’t Live Without MARKETING TECHNOLOGY: THE 3 SOLUTIONS YOU CAN’T LIVE WITHOUT

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Put very simply, Account Based Marketing (ABM) is a more focused approach to who you target. Rather than throwing your message out to the universe and seeing who responds, with ABM you go after a defined list of accounts. WHAT IT IS: An ABM tool helps you execute this type of targeted strategy by pe...

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MARKET WITH A MISSION A Quickstart Guide for your Account Based Marketing Strategy MARKET WITH A MISSION A QUICKSTART GUIDE FOR YOUR ACCOUNT BASED MARKETING STRATEGY

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A long, long time ago (ok, really just over a decade ago) B2C and B2B companies started realizing the need for more personalized marketing. Because consumers of all types were craving a more personalized buying experience, the ways of marketing had to change. Marketers needed to figure out how to ta...

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Integrate Social to Generate Leads and Measure Business Value INTEGRATE SOCIAL TO GENERATE LEADS AND MEASURE BUSINESS VALUE

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Social media is a must in today’s world of marketing. B2B marketers need to utilize social to build brand awareness, generate leads and measure the business value of their efforts. Integrating a social media tool is essential to achieving these goals.

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Optimize your lead management process with lead scoring and routing OPTIMIZE YOUR LEAD MANAGEMENT PROCESS WITH LEAD SCORING AND ROUTING

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One of the primary benefits of marketing automation is that you can unify marketing and sales around a streamlined and fully optimized lead management process. Feed Your Funnel In addition to offering robust outbound capabilities, Salesfusion also offers the inbound functionality you need to organic...

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Nurture prospects into long-term relationships NURTURE PROSPECTS INTO LONG-TERM RELATIONSHIPS

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Nurture marketing allows you to engage with prospects by providing relevant content to warm them up until they are ready for sales. Targeting prospects based on where they are in the buyer journey, it’s designed to help move them through the funnel more efficiently than traditional email marke...

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PARETO SEES 400% INCREASE IN LEAD GENERATION PARETO SEES 400% INCREASE IN LEAD GENERATION

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The Situation Like many other sales recruitment firms, Pareto’s consultants were trapped inside making calls instead of outside meeting with clients and closing deals. Additionally, it was proving more difficult to contact key decision makers with prospective clients. Pareto needed a tool that...

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CLEVELAND CAVALIERS IMPROVE FAN TARGETING CLEVELAND CAVALIERS IMPROVE FAN TARGETING

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Setting up Salesfusion’s marketing automation software and working closely with the Client Success team, the Cavs are enhancing their market profitability and strengthening their sales pipeline. With a clear game plan, they are executing more campaigns while simultaneously reducing costs. Sale...

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How to Build an Effective Content Marketing Plan HOW TO BUILD AN EFFECTIVE CONTENT MARKETING PLAN

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According to the Content Marketing Institute, 84 percent of marketers who say they are ineffective at content marketing have no documented strategy. A solid content marketing plan will help you identify goals, develop your ideas, messages and themes, and decide how you will measure progress. Determi...

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From Zero to Content Marketing Plan in 6 Weeks: Week-By-Week Guide FROM ZERO TO CONTENT MARKETING PLAN IN 6 WEEKS: WEEK-BY-WEEK GUIDE

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It’s not too late to create a content marketing plan. Here’s what to accomplish during each of the next six weeks to make a great one. >> Start Planning! Week 1 Assemble your team » Recruit some content creators, strategists, data specialists, and folks who know marketing tec...

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The 7 Flavors of Content Marketing: What’s Yours? THE 7 FLAVORS OF CONTENT MARKETING: WHAT’S YOURS?

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Here are the seven flavors of content marketers, ranked in order of those most likely to succeed. Which flavor are you? 1. BRAND BUILDER. If your flavor is brand builder, kudos. Some 84 percent of marketers say brand awareness is their most important content marketing goal. Capture readers with ente...

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The Definitive Guide to Social Media Marketing THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING

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WHY SHOULD I READ THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING? Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—social media is one of the most effective (and perhaps cost-effec...

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Marketo Account-Based Marketing Unveiled MARKETO ACCOUNT-BASED MARKETING UNVEILED

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the leading provider of engagement marketing software and solutions, today announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution ...

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How to Grow Your Business with Content Marketing HOW TO GROW YOUR BUSINESS WITH CONTENT MARKETING

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Marketing has changed dramatically over the past decade. A function that was once viewed purely as a cost center has become a direct contributor to profitability in forward-thinking organizations. Chief Marketing Officers, once sitting in a support role on a company’s management team, now sit ...

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Build Your Content Marketing Plan: A 10-Step Guide BUILD YOUR CONTENT MARKETING PLAN: A 10-STEP GUIDE

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Content marketing is clearly here to stay. In the most recent study of B2B marketers from the Content Marketing Institute, 88 percent of respondents said that their organization uses content marketing. In that same study, however, only 30 percent of those marketers said that they believed they were ...

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FACEBOOK VIDEO ADS DOMINATE User Acquisition and Deposit Rates for Major Strategy App FACEBOOK VIDEO ADS DOMINATE USER ACQUISITION AND DEPOSIT RATES FOR MAJOR STRATEGY APP

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To reach the developer’s campaign goals, Taptica manually launched automated Facebook campaigns across their three primary focus markets. Campaigns were run on Facebook exclusively, utilizing Lookalike Audience targeting and a variety of image and video ads to reach the most diverse range of r...

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TAPTICA SOCIAL CAMPAIGNS TRIPLE CVRS AND INCREASE DEPOSITS BY 30% WITH FACEBOOK VIDEO ADS TAPTICA SOCIAL CAMPAIGNS TRIPLE CVRS AND INCREASE DEPOSITS BY 30% WITH FACEBOOK VIDEO ADS

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To help the developer reach their highest quality users across these key markets, Taptica's social team set to work on launching large-scale Facebook campaigns with a variety of granular targeting strategies and ad types. Utilizing Facebook-specific Interests and Lookalike Audience targeting in ...

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THE QUEST FOR ETERNAL FURY’S TARGET AUDIENCE THE QUEST FOR ETERNAL FURY’S TARGET AUDIENCE

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Proficient City's addictive RPG, Eternal Fury, has a rapidly growing international fan base. In the game, players have the chance to rule and defend their own castles in thrilling battles and territorial quests. Utilizing programmatic event tracking and player cohort analysis within the Taptica ...

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Killer Content Award 2016 KILLER CONTENT AWARD 2016

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The E-book, Account-Based Marketing: Fundamentals Every B2B Marketer Must Know, was designed to explain how ABM can enable B2B marketers to identify and target the accounts that matter most. The information from the E-book was also reused to create an infographic, a short video, a blog post and an i...

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10 LEAD NURTURING RECIPES For B2B Marketing Addicts 10 LEAD NURTURING RECIPES FOR B2B MARKETING ADDICTS

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Beachhead’s Lead Nurturing Recipe Book We proudly present to you the most useful and stunning recipes to engage your audience. The recipes cover everything - from the “Welcome Martini” cocktail for ToFu diners, to the “BoFu Risotto” main course for sales conversion. Now...

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Account-Based Marketing : Targeting With Intent ACCOUNT-BASED MARKETING : TARGETING WITH INTENT

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If you are a B2B marketer, account-based marketing is everywhere—but what is it and where did it come from? The concept has been around since the 1990s when marketers began to abandon mass-marketing for more targeted approaches. Back then, it was called 1:1 marketing, a concept introduced by D...

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ABM STRATEGY REPORT ABM STRATEGY REPORT

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Account Base Marketing is a hot topic, but it is important to understand the why before embarking on your own ABM journey. Use this simplified ABM Strategy Template as a kickstarter to understand your campaign’s purpose, collaborate with your team, drive engagement, define success, and go to m...

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How Lead Nurturing and Content Marketing Increased Revenues HOW LEAD NURTURING AND CONTENT MARKETING INCREASED REVENUES

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The Solution In order to ensure marketing leads generated were converting to sales, we proposed the following solutions: 1. Lead Qualification - The first step proposed was to qualify leads that were generated by the marketing team. In this way only quality and sales-ready leads were passed onto the...

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DecisionMaker® Demand Generation DECISIONMAKER® DEMAND GENERATION

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What’s in it for you? From strategic to tactical marketing, the most common objectives for today’s business-to-business marketers are to: •generate high quality leads that produce revenue •track and manage the effectiveness of programs •  measure and increase the retu...

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Demand Generation In a Social B2B World DEMAND GENERATION IN A SOCIAL B2B WORLD

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By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend as they are embedded in the marketing mix.

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The SiriusDecisions Account-Based Marketing Framework THE SIRIUSDECISIONS ACCOUNT-BASED MARKETING FRAMEWORK

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In classic French cooking, five “mother sauces” – béchamel, velouté, espangnole, hollandaise and tomato sauce – form the foundation for all other sauces. The aspiring chef’s goal is to master these building blocks and then devise variations of the mother s...

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LEAD NURTURE POST-EVENT LEAD NURTURE POST-EVENT

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Client is the world leader for business and financial market news. It provides influential decision makers in business, finance and government a competitive edge by connecting them to a dynamic network of information, people and ideas. Its strength—quickly and accurately delivering data, news ...

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Lead Nurture LEAD NURTURE

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Challenges • Client launched a new risk assessment tool at an industry event and needed a follow-up lead nurture campaign • Client also had very limited experience with their marketing automation tool and was looking for guidance on campaign design, logic and configuration on a very tight ...

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High Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide HIGH PERFORMANCE LEAD NURTURING AND LEAD SCORING: THE STEP-BY-STEP GUIDE

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Getting to the Sales Ready Lead High performance marketers recognize that getting to the sales ready lead is the ultimate goal. While often viewed as a B2B challenge, B2C marketers that work with sales teams or indirect channels share the same goal – sales ready leads that optimize revenue thr...

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Identify and Reach your B2B Niche Market: 10 Questions to Help you Draft a Successful Strategy IDENTIFY AND REACH YOUR B2B NICHE MARKET: 10 QUESTIONS TO HELP YOU DRAFT A SUCCESSFUL STRATEGY

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When a product or service serves the needs of a narrow portion of the market, many companies say, ”the market is small, why should we bother?”. However, when industrial/technology/scientific companies focus on the right highly targeted niche markets, they discover many advantages: ● Your...

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WHAT’S HURTING THE MOST WITH YOUR DEMAND GEN? WHAT’S HURTING THE MOST WITH YOUR DEMAND GEN?

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Take the pulse of your customers and target them in their vital organs. (Maybe we’ve taken this too far.) Much like the machine that goes “ping,” an Ideal Customer Profile gives you a continuously-updated readout of your buyers’ vital signs. Whether you want to target competi...

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Account-Based Marketing GUIDE FOR MODERN MARKETERS ACCOUNT-BASED MARKETING GUIDE FOR MODERN MARKETERS

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If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a million B2B marketers trying to do exactly the same...

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Leadspace Achieves 105% Increase in MQL-to-SQL Conversion with Leadspace Platform LEADSPACE ACHIEVES 105% INCREASE IN MQL-TO-SQL CONVERSION WITH LEADSPACE PLATFORM

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Leadspace competes in a growing and increasingly competitive market. With the B2B predictive analytics market still early in its adoption by marketing teams, Leadspace faced the initial challenge of finding the target audience where the value proposition resonated. Damon Waldron, head of demand gene...

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INTENT DRIVEN MARKETING INTENT DRIVEN MARKETING

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Meeting campaign metrics alone aren’t enough. We have to push to measure better, to run more integrated programs, to unite data and technology to create tangible financial outcomes. Our audience? They need answers. The world is moving fast and market opportunities don’t stick around. Lik...

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ACCOUNT BASED MARKETING THROUGH PRACTICAL CASE STUDIES ACCOUNT BASED MARKETING THROUGH PRACTICAL CASE STUDIES

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The BtoB purchase cycle has changed and today more than ever commercial success requires the use of new technology. Whether we like it or not, the current purchase cycle is firmly anchored in the digital age, and BtoB companies cannot ignore the new digital sales and marketing tools at their disposa...

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How to Leverage Data to Amplify Your DEMAND GENERATION STRATEGY HOW TO LEVERAGE DATA TO AMPLIFY YOUR DEMAND GENERATION STRATEGY

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YOU HAVE PREDICTIVE DEMAND GENERATION. WHAT HAPPENS NEXT? OK, back to issue at hand. How can you use predictive marketing to accelerate your leads to become customers? Clearly, predictive marketing helps you build pipeline and optimize conversion. But, it’s not a silver bullet! You still have ...

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B2B Marketer’s Guide to Account-Based Website Personalization B2B MARKETER’S GUIDE TO ACCOUNT-BASED WEBSITE PERSONALIZATION

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When it comes to B2B, the website is a leading indicator of buying intent. In fact, every single deal that your sales team closes has touched your website at some stage of the buying process. But in this era of abundant data and choices, B2B marketers are finding it more difficult to capture the att...

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The B2B Marketer’s Guide to Account-Based Measurement THE B2B MARKETER’S GUIDE TO ACCOUNT-BASED MEASUREMENT

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B2B measurement can be tricky. With all the data out there today, it can be difficult to measure and report on the right things. Especially when you don’t know what the right things are. That’s why more often than not we turn to vanity metrics like impressions, CPMs and CTRs—which ...

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Targeted Offers & Content Promotion Drive Conversions TARGETED OFFERS & CONTENT PROMOTION DRIVE CONVERSIONS

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The company turned to Evergage to help address these challenges. With Evergage, Marketing gained previously unattainable insights into in-app user behavior and was able to engage and educate their freemium user base with timely updates and targeted, relevant messages. The team could deliver training...

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Evergage for Demand Generation EVERGAGE FOR DEMAND GENERATION

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Evergage’s real-time 1:1 personalization platform enables B2B companies across industries to more effectively engage visitors and generate more leads. Leveraging deep behavioral analytics – which help uncover a visitor’s true intent – Evergage empowers marketers to dynamicall...

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Geo-Targeted Offers Drive Increased Click-Throughs GEO-TARGETED OFFERS DRIVE INCREASED CLICK-THROUGHS

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To help drive sales, the company uses part of its homepage to promote offers from retail partners who are based in more than 300,000 locations across the U.S. However, while its web analytics tool can identify where people are coming to the site from, the company lacked the ability to segment visito...

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Account-Based Personalization Yields Major Lift in Retention ACCOUNT-BASED PERSONALIZATION YIELDS MAJOR LIFT IN RETENTION

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Millward Brown Digital provides marketers with actionable digital intelligence based on the behavior of millions of consumers to improve their online and offline marketing effectiveness. Hundreds of clients, including the world’s leading brands, rely on Millward Brown Digital’s SaaS appl...

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Strategic Targeting Drives Top-of-Funnel Activity STRATEGIC TARGETING DRIVES TOP-OF-FUNNEL ACTIVITY

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In an ultra-competitive marketplace, the company needed to improve customer acquisition. One of the primary objectives of its website is to drive more leads to its agents through the “contact an agent” call-to-action. To encourage more visitors to contact an agent, the company knew it ha...

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The Secret to Intent-Based Marketing THE SECRET TO INTENT-BASED MARKETING

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Google employs intent-based marketing with every single search conducted – more than 2 million times per minute, in fact. After all, what you search speaks volumes about your wants, needs and intentions. That’s great for Google, who generates billions of dollars in ad revenues, but what ...

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Beyond the install Retargeting and re-engagement explained BEYOND THE INSTALL RETARGETING AND RE-ENGAGEMENT EXPLAINED

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retargeting is where specific users are targeted. This can be done online or through mobile. In the mobile world, a list of device identifiers is provided to the network, together with a specific app. The network then serves the ad when it identifies a device from the list. It is a good way to trigg...

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THE COMPLETE GUIDE TO LEAD NURTURING THE COMPLETE GUIDE TO LEAD NURTURING

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Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built with minimal investment on the part of sales and marketing lead nurturing has the...

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Demand Generation DEMAND GENERATION

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In an era of increased technology and competition, companies are focusing more than ever on executing new methods of demand generation. Developing and increasing an effective sales pipeline is crucial for success - but can remain costly and time consuming to maintain. Incoho List Building is designe...

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Healthcare Demand Generation Report HEALTHCARE DEMAND GENERATION REPORT

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How healthcare technology vendors approach sales can make a big difference in their success. To identify best practices, LeadJen reviewed campaign records for healthcare companies from 2010-2012. These records included a quarter million call and email attempts, and more than 30,000 conversations wit...

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ABM – Security Insider Mag’s “Intelligence and Investigative Software Provider of the Year 2015” ABM – SECURITY INSIDER MAG’S “INTELLIGENCE AND INVESTIGATIVE SOFTWARE PROVIDER OF THE YEAR 2015”

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A provider of software for the investigation, and intelligence sectors around the world, Nottingham-headquartered ABM Software offers solutions to clients across the globe, including the UK, Australia, US, Canada and Europe.

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All About Google Adsense ALL ABOUT GOOGLE ADSENSE

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If you look at the Internet a few years back, you will see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

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Inside the Demand Gen Agency INSIDE THE DEMAND GEN AGENCY

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In this new ebook, HiP turns inward to its in-house experts for their thoughts and insights on executing content-centric demand generation. Herein you’ll find in-depth interviews with each of our department leaders. They’ll share their expertise and experience in the day-to-day operation of our dema...

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Lead Nurturing: a Practical Approach to Advancing Leads in the Funnel LEAD NURTURING: A PRACTICAL APPROACH TO ADVANCING LEADS IN THE FUNNEL

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The power of marketing automation systems has created high expectations about the potential to nurture leads through the funnel on a fully automated basis. Marketers need practical, achievable strategies to advance leads, and to leverage marketing automation in that process.

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Account-Based Marketing Fact and Fiction: What Really Works? ACCOUNT-BASED MARKETING FACT AND FICTION: WHAT REALLY WORKS?

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What do marketers need to know to be successful with Account-Based Marketing (ABM)? As with any approach, there are pros and cons to consider, virtues to pursue, and vices to avoid. In this research report, Aberdeen will explore the strengths and weaknesses of ABM and explain how marketers can make ...

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ACCOUNT-BASED MARKETING: TACTICS & TECHNOLOGY CONVERGE IN 2016 ACCOUNT-BASED MARKETING: TACTICS & TECHNOLOGY CONVERGE IN 2016

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Account-Based Marketing (ABM) isn’t a "hot new trend." In fact, it’s been around for a while. What is new, however, is that marketing technology has finally caught up, and we can now more effectively enable and enhance ABM tactics.

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Demandbase helps Healthcare companies develop business models to engage HCP, Insurers and Industry Stakeholders DEMANDBASE HELPS HEALTHCARE COMPANIES DEVELOP BUSINESS MODELS TO ENGAGE HCP, INSURERS AND INDUSTRY STAKEHOLDERS

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Account-Based Marketing (ABM) enables you to focus cyour marketing efforts on the accounts that matter, reducing waste and accelerating growth. Ensure that you can always get the right message to the right accounts by leveraging technology that’s purpose-built to support the B2B sales cycle.

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The Ultimate Guide to B2B Lead Nurturing THE ULTIMATE GUIDE TO B2B LEAD NURTURING

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Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectively engage with them throughout the entire sales cycle.

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Unfolding the complexities of generating revenue UNFOLDING THE COMPLEXITIES OF GENERATING REVENUE

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At Quantum, we have been involved in a fair few campaigns in our time and we like to think we know what works and what doesn’t. That‘s why we like to pass on our knowledge to our clients, new and existing, so they can plan and execute truly successful marketing campaigns that generate revenue.

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Digital Demand Generation DIGITAL DEMAND GENERATION

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Demand Generation seeks out, qualifies and engages viable sales prospects. In the multi-media world of social, digital, online, telephone and mail, integrating the right marketing tools is the challenge. At IRS, we understand and apply the right combination of techniques for each of your campaigns t...

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Multiplying the power of linkedin MULTIPLYING THE POWER OF LINKEDIN

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The benefits for you as an IRS client using LinkedIn in this way are: a greater return on investment in demand generation and, for the coming months, a unique and distinctive approach to your target market.

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Account-Based Marketing Solution Sheet ACCOUNT-BASED MARKETING SOLUTION SHEET

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Increase prospect engagement, and generate net new leads from display ads served to contacts at your own target accounts. Kwanzoo’s account-based marketing (ABM) solutions uniquely integrate display advertising and MAP/CRM technologies. Buy media e¬ciently, and deliver marketing content and o ers th...

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Account Based Marketing Solution Sheet ACCOUNT BASED MARKETING SOLUTION SHEET

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Increase brand visibility, in¬uence buyers, and grow site tra c by serving display ads to users at your B2B target accounts. Kwanzoo’s account-based marketing (ABM) solutions uniquely integrate display advertising, MAP/CRM and IP-based targeting technologies. Buy media e ciently and deliver engaging...

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Account Based Marketing Adoption ACCOUNT BASED MARKETING ADOPTION

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For most marketers, when the buzz around a new marketing technology or category becomes audible and frequent, they start to pay attention. Account-Based Marketing (ABM) has generated a lot of buzz in recent months, and that awareness is creating momentum for ABM. Most B2B marketers now know about it...

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Account-based Marketing Get to Know Your Target ACCOUNT-BASED MARKETING GET TO KNOW YOUR TARGET

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Imagine walking into a prospect’s office knowing what solution they need, why they need it, and when they will be ready to buy. Imagine that, with this information, you have an open, intelligent dialogue about why your solution is the ideal fit – with the person who will actually make the purchasing...

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4 steps to get started with Account Based Marketing 4 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING

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You’ve heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more targeted and aligned with sales.

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the MULTIVIEW DIFFERENCE THE MULTIVIEW DIFFERENCE

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Site retargeting, search retargeting, behavioral campaigns, CPM, CPC, programmatic advertising, big data, the list goes on. These are terms that are becoming part of the common vocabulary for today’s marketers and are so many services that so many companies are starting to offer.

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Azalead ABM Package for Salesforce AZALEAD ABM PACKAGE FOR SALESFORCE

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Azalead Software is the international Account Based Marketing automation company for B2B. Azalead helps B2B businesses accelerate sales with Account Based Marketing. Azalead identifies and targets highest value account, nurtures accounts with display ads, and measures marketing and sales impact and ...

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INCREASED MARKETING ENGAGEMENT BY 30% WITH TARGET ACCOUNTS INCREASED MARKETING ENGAGEMENT BY 30% WITH TARGET ACCOUNTS

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Sidetrade launched their ABM program to reach and engage with their target accounts across all digital channels including email, social and retargeting. Azalead provided software and support to launch, optimize and automate their ABM program.

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Vendemore Pipeline Acceleration Case: Previa VENDEMORE PIPELINE ACCELERATION CASE: PREVIA

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Previa went with an account based advertising solution, where employees at the two companies were directed to two different pages with carefully selected content reflecting the different needs and challenges of the two companies.

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Increasing Relevance with Buyer Personas and B2I Marketing INCREASING RELEVANCE WITH BUYER PERSONAS AND B2I MARKETING

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B2I marketing enables more personalized packaging and outbound targeting . You need human judgment to do B2I personalization well. B2I, done well, transforms marketing into a value-added service.

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A Step-By-Step Guide to Launching Your Account-Based Social Strategy A STEP-BY-STEP GUIDE TO LAUNCHING YOUR ACCOUNT-BASED SOCIAL STRATEGY

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Have you heard about Account-Based Marketing (ABM)? It's a marketing strategy taking the B2B industry by storm. ABM is all about focusing your full-funnel marketing strategy on the accounts and contacts that deserve your attention—you know, the ones that are a great fit for your product or service! ...

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Breaking Down Doors: A Guide to Account-Based Sales Developmen BREAKING DOWN DOORS: A GUIDE TO ACCOUNT-BASED SALES DEVELOPMEN

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Nobody is answering the door. It’s locked tight. Maybe it’s even doublebolted. But you still have to find a way to open it. You must get inside. It’s the challenge B2B sales teams face every day. Behind that door is a business that you know would be a great fit for your product or solution. And if y...

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The Complete Guide to Optimizing Demand Generation THE COMPLETE GUIDE TO OPTIMIZING DEMAND GENERATION

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A high-growth B2B organization needs to constantly innovate in order to meet its targets. For the B2B marketer there will always be contradictions to balance throughout the customer lifecycle.Without optimizing, you’ll risk misallocating your marketing spend,driving leads into your marketing-sales p...

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How to Be An ABM Hero With Predictive Marketing HOW TO BE AN ABM HERO WITH PREDICTIVE MARKETING

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The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, masscommunication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, bu...

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B2B Content Marketing  Playbook B2B CONTENT MARKETING PLAYBOOK

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According to a 2014 benchmarking study from the Content Marketing Institute, 93% of organizations surveyed are using content marketing in some form or fashion, but only 44% of those have a defined content marketing strategy. It’s interesting to note that the study offered no definitions of ‘strategy...

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Top 10 B2B Email Marketing Mistakes TOP 10 B2B EMAIL MARKETING MISTAKES

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Everyone knows email can be a fast and inexpensive way to generate leads. But now that response rates have fallen dramatically from their highs of just a few short years ago, the cost/performance benefits of email are also less dramatic. At the same time, the continued onslaught of spam means that l...

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Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies LEAD RECYCLING: A MORE COST EFFECTIVE APPROACH TO DEMAND GENERATION FOR HIGH-TECHNOLOGY COMPANIES

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This short-term outlook is inevitably reflected in a company's demand generation strategy.Many tech marketers don't feel they have the luxury to build a customer base over the long term, so instead of cultivating and nurturing prospects, they focus instead on sales-driven,tactical marketing ...

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The High-Tech Demand Generation Handbook THE HIGH-TECH DEMAND GENERATION HANDBOOK

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At the core of a successful demand generation strategy is a consistent practice of testing, measurement, and optimization. With the right measurement tools and metrics in place, the results of any one campaign should enable you to refine your strategy and generate a higher response from your next pr...

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Organizing Your Marketing Department to Optimize Demand Generation Results ORGANIZING YOUR MARKETING DEPARTMENT TO OPTIMIZE DEMAND GENERATION RESULTS

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Many marketing departments are organized by role or function. It is not uncommon in large enterprise B2B organizations to find field marketing teams, campaign teams, product management teams, web teams and others that are all aligned to a certain role or individual function. While this is the tradit...

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Top 12 Things the CEO and CFO Need to Know About Demand Generation TOP 12 THINGS THE CEO AND CFO NEED TO KNOW ABOUT DEMAND GENERATION

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Strategic Demand Generation should be one of the key growth strategies that is funded by an organization as it provides better buying experience and also is a key driver in customer expansion and retention. Funding for marketing tactics and programs should not be approved without insight into their ...

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Top 5 Uses for Lead to Account Matching TOP 5 USES FOR LEAD TO ACCOUNT MATCHING

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Lead-to-account matching lets you match new and existing leads to their proper accounts. The Leadspace Predictive Analytics Platform takes a creative approach to this feature, expanding upon the ways marketing and sales teams can more effectively manage accounts and target leads.

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The Basics Of Abm Workbook THE BASICS OF ABM WORKBOOK

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There’s a reason B2B marketers are all talking about AccountBased Marketing. SiriusDecisions reports 92 percent of companies they surveyed recognize the value of ABM, and 60 percent of those who have employed ABM for at least a year say it has driven a revenue increase.

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Spigit Implemented Leadspace for Account Based Marketing: Doubles Lead Conversion Rate, Halves Time to Convert Leads SPIGIT IMPLEMENTED LEADSPACE FOR ACCOUNT BASED MARKETING: DOUBLES LEAD CONVERSION RATE, HALVES TIME TO CONVERT LEADS

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Spigit is the market leader of innovation management for the enterprise with customers that include Fortune 500 companies across major industries. Spigit is the largest provider of innovation management software and enables companies to tap into the collective intelligence of their crowds of employe...

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Top Ten Things Marketing Automation Customers Need To Know About Email Deliverability TOP TEN THINGS MARKETING AUTOMATION CUSTOMERS NEED TO KNOW ABOUT EMAIL DELIVERABILITY

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The volume of email sent by B2B marketers is often much lower than retailers or other B2C sites, and marketing automation providers often spread the usage of their email IP addresses across multiple clients. In fact, most marketing automation subscriptions default to a shared IP. Consider checking w...

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Top 10 Things The Chief Marketing Officer Needs to Know About Demand Generation TOP 10 THINGS THE CHIEF MARKETING OFFICER NEEDS TO KNOW ABOUT DEMAND GENERATION

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Buyers do not buy in a linear 1,2,3 step program. No Buyer ever thinks of himself or herself as a “Marketing Qualified Lead” or “Sales Accepted Lead.” Map out how your Buyers approach their purchases and you will be able to produce the appropriate content for each stage.

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Engagio ENGAGIO'S CLEAR AND COMPLETE GUIDE TO ACCOUNT BASED MARKETING

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B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data...

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The Big 5 Metrics for ABM THE BIG 5 METRICS FOR ABM

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The rise of account-based marketing is demanding new ways of thinking about marketing metrics. While leads and opportunities are important and even necessary, they are not sufficient to measure account-based marketing (ABM).

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Top 10 Things The Chief Sales Officer Needs to Know About Demand Generation TOP 10 THINGS THE CHIEF SALES OFFICER NEEDS TO KNOW ABOUT DEMAND GENERATION

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Strategic Demand Generation is about building sustainable revenue and maximizing customer lifetime value. Work with Marketing to create shared pipeline and revenue goals instead of being rewarded on different KPIs. Executing on this will have bottom line impact and make sales more successful

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High Performance ABM Capabilities Benchmark Study Report HIGH PERFORMANCE ABM CAPABILITIES BENCHMARK STUDY REPORT

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The ABM Capabilities Framework represents an ideal for implementing and using ABM. It provides standards for maturity in specific aspects of ABM, while also giving direction to ABM adopters for ensuring maximum revenue impact.

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The Account-Based Marketing Framework THE ACCOUNT-BASED MARKETING FRAMEWORK

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Over the last 10 years, B2B demand generation teams have used technology such as marketing automation to become highly-scaled demand generation engines, delivering high volumes of leads each month. But these teams fail to adequately support the sales team’s strategic pursuit of named accounts....

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Demand Process Terminology DEMAND PROCESS TERMINOLOGY

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A component of the lead scoring model; it defines a minimal level of interaction a buyer is required to maintain in order to stay active in the program.This factor becomes useful in “holding back” buyers that may have gone cold and are not considered qualified leads, even though they have a long his...

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ABM Guide Overview - Raab Associates ABM GUIDE OVERVIEW - RAAB ASSOCIATES

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Account Based Marketing (ABM) can be broadly defined as business to business (B2B) marketing targeted to specific accounts. The primary contrast is with marketing that aims to generate leads from any account.

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Guide to Selecting a Demand Gen Agency GUIDE TO SELECTING A DEMAND GEN AGENCY

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Demand Generation has special requirements, especially now. It has combine skill of multiply areas- marketing, sales, database and content management, online and automation technologies, as well as regulatory compliances and tailor them to your specific needs.

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10 essential components of demand generation 10 ESSENTIAL COMPONENTS OF DEMAND GENERATION

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Demand generation thrives on data quality. The latest self service data platforms enable businesses to cast their nets wide and far to capture those prospects that are likely to have the specific pain points they are targeting even if they are not actively in purchase mode.

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How to make demand generation work harder for you HOW TO MAKE DEMAND GENERATION WORK HARDER FOR YOU

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Engagement with the empowered B2B buyer demands a fundamental change in philosophy. As opposed to a fixation with short-term goals, Sales and Marketing must work together to develop a long-term strategic approach that unites disparate marketing technologies and builds enduring relationships with pro...

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Account Mapping: Maximizing Demand Generation Conversions ACCOUNT MAPPING: MAXIMIZING DEMAND GENERATION CONVERSIONS

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The most successful demand generation programs are centered around two components: Inbound and Outbound. An effective Inbound strategy will deliver a high volume of lesser qualified leads, while your Outbound strategy will actively vet accounts to provide more highly qualified leads. While the execu...

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GETTING STARTED WITH ACCOUNT BASED MARKETING GETTING STARTED WITH ACCOUNT BASED MARKETING

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On January 28, we presented our first ABM webinar of the year, “Getting Started With Account Based Marketing”. Presenters Nicky Briggs, Head of Global ABM at Avanade, and Sonjoy Ganguly, SVP of Product at Madison Logic, walked us through the implementation of an ABM program from vendor selection to...

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ACCOUNT BASED MARKETING : THE FUTURE IS HERE ACCOUNT BASED MARKETING : THE FUTURE IS HERE

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Account Based Marketing is the next level of marketing. Fine-tuned a lot more than conventional marketing techniques do, Account Based Marketing heralds the dawn of a new breed of marketers who take their work seriously.

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Account Based Intelligence ACCOUNT BASED INTELLIGENCE

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If you are like most companies, your goal is to communicate with leads at a personal level. But you probably find that it’s nearly impossible to make that happen. It requires more information than your marketing and sales organizations have. Why is that? Most inbound marketing efforts follow the sam...

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MME16 - ABM Brings Sales and Marketing Together Through Data MME16 - ABM BRINGS SALES AND MARKETING TOGETHER THROUGH DATA

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There is a divide between sales and marketing, based on the fact that each team is using a different set of metrics and goals, despite all working towards the same goal of growing revenue for the company. Come learn how Account-Based Marketing and predictive marketing solutions can help marketing an...

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Announcing: The CMO’s Guide to ABM Orchestration ANNOUNCING: THE CMO’S GUIDE TO ABM ORCHESTRATION

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For B2B marketing leaders, the ABM strategy is top of mind. Even if you’re not currently implementing ABM as some portion of your total marketing initiatives, chances are you’ve spent some time thinking about it. Switching to an ABM strategy can be daunting -- there are a lot of things that you need...

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Turbo-charge Your Account Based Marketing Strategy TURBO-CHARGE YOUR ACCOUNT BASED MARKETING STRATEGY

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The most productive sales and marketing teams are well-aligned. More and more companies are recognizing the power of account based marketing (ABM) as a framework that promotes this alignment. In fact, according to the SiriusDecisions 2015 Account-Based Marketing (ABM) Study, 92 percent of companies ...

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Where Does Account-based Marketing Fit in  Your Demand Gen Strategy WHERE DOES ACCOUNT-BASED MARKETING FIT IN YOUR DEMAND GEN STRATEGY

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We know how hard it is being a marketer today. So we’ve bundled smart ideas and tactics from elite marketers in our organization and beyond into a series of playbooks. These playbooks are designed to help diehard marketers like you align predictive marketing and lead scoring with today’s buying cycl...

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Definitive Guide To Account-Based Marketing Measurement DEFINITIVE GUIDE TO ACCOUNT-BASED MARKETING MEASUREMENT

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WELCOME to The Definitive Guide to Account-Based Marketing Measurement. This guide will walk you through everything you need to know to measure your account-based marketing efforts for optimalperformance.

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Account Mapping ACCOUNT MAPPING

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The most successful demand generation programs are centered around two components: Inbound and Outbound.An effective Inbound strategy will deliver a high volume of lesser qualified leads, while your Outbound strategy will actively vet accounts to provide more highly qualified leads. While the execut...

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Outbound 2.0:The New Era of Outbound Lead Generation OUTBOUND 2.0:THE NEW ERA OF OUTBOUND LEAD GENERATION

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Targeted Outbound and Intelligent Teleprospecting form the foundation of a strong sales machine predicated on revenue that is predictable and able to sustain consistent growth. There are many important components to B2B lead generation, including Inbound campaigns, Email Marketing, and Event Marketi...

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TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

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The world of B2B marketing has changed dramatically in the last few years. To start, the sales process is no longer what it used to be. Prospects are in more control of the sale than ever before.

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2015 DEMAND GEN REPORT BENCHMARK STUDY: What’s Working In Demand Generation 2015 DEMAND GEN REPORT BENCHMARK STUDY: WHAT’S WORKING IN DEMAND GENERATION

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expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.

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How Demand Spring Helped a Leading eTailer Take a New Approach to Marketing HOW DEMAND SPRING HELPED A LEADING ETAILER TAKE A NEW APPROACH TO MARKETING

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What does a song released in 1983 have to do with B2B marketing? Good question. As the opening lyrics to “Changes” imply, B2B marketing is moving through some changes, and it too will never be the same.

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ABM METRICS REPORT 2016 ABM METRICS REPORT 2016

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The account-based marketing (ABM) movement has grown rapidly in the last year. As ABM technology continues to grow and reach the demands of many B2B marketers, more teams are beginning to adopt the strategy that they have long wanted to implement.

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Account-Based Marketing BRING LASER FOCUS TO THE TOP OF YOUR FUNNEL ACCOUNT-BASED MARKETING BRING LASER FOCUS TO THE TOP OF YOUR FUNNEL

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Traditionally, marketers capture as many leads as possible but don’t qualify those leads until they are well into the sales funnel.

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Company-Targeted Advertising on Facebook COMPANY-TARGETED ADVERTISING ON FACEBOOK

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Demandbase’s proprietary Company-Targeted Advertising solution gives B2B advertisers an unprecedented way to specifically target important companies and business segments through display ad campaigns, with zero waste.

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THE CMO’s GUIDE TO... B2B Marketing Attribution THE CMO’S GUIDE TO... B2B MARKETING ATTRIBUTION

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For the last few months, the marketing team has exceeded their website visit and lead generation goals through a combination of webinars and conferences, blog posts and ebooks, considerable PPC spend, automated email campaigns, and strong organic search numbers. But the company keeps missing revenue...

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LeanData Grows Customer Base by 400% and Releases Update to Account Based Marketing Suite LEANDATA GROWS CUSTOMER BASE BY 400% AND RELEASES UPDATE TO ACCOUNT BASED MARKETING SUITE

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LeanData, Inc., experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account Based Lead Management Suite for B2B sales and marketing professio...

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The 2015 State of PREDICTIVE MARKETING Survey Report THE 2015 STATE OF PREDICTIVE MARKETING SURVEY REPORT

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The role of marketing has changed. Today, not only is marketing asked to be a thought leader, but it is also mandated to drive growth and scale revenue. And, the adoption of marketing technology has fueled this transformation of the modern marketing organization even further.

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GUIDE TO DEMAND GENERATION GUIDE TO DEMAND GENERATION

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The marketing automation industry is poised for continued, rapid growth in 2013. According to a 2012 IDC survey, up to 58% of the CMOs surveyed said they expect to increase their investments in key automation categories, including lead management, digital marketing and campaign management.

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10 Content Rules for Effective Demand Generation 10 CONTENT RULES FOR EFFECTIVE DEMAND GENERATION

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Effective Content is not about what you, the seller wants to say, but rather, what your Buyers need to hear. In order for your content to have the most impact, it must align to your Buyer’s pain points and challenges. If your message doesn’t help the Buyer, don’t bother.

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Advances In Applications Make ABM More Achievable For B2B Marketers ADVANCES IN APPLICATIONS MAKE ABM MORE ACHIEVABLE FOR B2B MARKETERS

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As the B2B marketing arena continues to evolve, account-based marketing (ABM) has reemerged as an effective strategy for driving revenue. The trend hasn’t escaped the notice of marketing technology vendors.

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Creating Content that Sells: Content Marketing for Demand Generation CREATING CONTENT THAT SELLS: CONTENT MARKETING FOR DEMAND GENERATION

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Thanks to the Internet, social media and other major online influences, prospects are spending more time on the Web doing independent research, obtaining information from their peers and other third parties.

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Rabb Guide to Demand Geneation Systems: Marketo Vendor Analysis RABB GUIDE TO DEMAND GENEATION SYSTEMS: MARKETO VENDOR ANALYSIS

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Marketo offers primary demand generation capabilities in a package that is especially easy to use. Strengths include close integration with Salesforce.com, including real­time updates and alerts; personalized emails, Web pages and forms; and a strikingly simple campaign design interface that can sti...

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Why propositions are an essential part of effective ABM WHY PROPOSITIONS ARE AN ESSENTIAL PART OF EFFECTIVE ABM

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Many of us are familiar with the process of creating marketing collateral. But while these showcase the merits of an organisation, we are often tempted to focus on our own products, solutions and accolades.

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Measuring ABM MEASURING ABM

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Once you've gained the backing of your marketing deparment and started to implement account-based marketing (ABM), you'll no doubt start to face questions regarding the metrics you plan to measure.

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Questex Poised for Continued Growth with Acquisition by Shamrock Capital Advisors QUESTEX POISED FOR CONTINUED GROWTH WITH ACQUISITION BY SHAMROCK CAPITAL ADVISORS

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Questex, a leading global business information and events company, today announced that Shamrock Capital Advisors has acquired the company in partnership with senior management.

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THE DEMAND GEN PRO’S COOKBOOK THE DEMAND GEN PRO’S COOKBOOK

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The art and science of effective marketing and demand generation is very much like a succulent recipe: The right, complementary ingredients and perfect prep offer up tasty delight.

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Intent Data for Account-Based Marketing INTENT DATA FOR ACCOUNT-BASED MARKETING

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Intent data has recently attracted the business marketing spotlight for the simple reason that technology makes more of it available than ever before. But as this ebook points out, intent data is not a cure-all: it finds just a portion of active buyers, and must be used with other information to gai...

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As ABM Moves To A “Must-Have” Tactic, Marketers Begin To Ramp Up Their Skills AS ABM MOVES TO A “MUST-HAVE” TACTIC, MARKETERS BEGIN TO RAMP UP THEIR SKILLS

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Account-based marketing (ABM) is gaining serious traction as more than 90% of B2B organizations consider it a “must-have” tactic, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study.

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BloomReach sources 78% of net-new pipeline with ABM driven by Leadspace BLOOMREACH SOURCES 78% OF NET-NEW PIPELINE WITH ABM DRIVEN BY LEADSPACE

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BloomReach was an early adopter of account-based marketing (ABM) to better reach their target audience of leading e-commerce retailers like Neiman Marcus, Nordstrom, and Staples. Chief Marketing Technologist Jason Seeba knew he needed to identify the right people in target accounts.

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Why Insight is essential WHY INSIGHT IS ESSENTIAL

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Insight informs everything we plan and do. Insight finds us new people to engage with, as well as helping us completely understand their needs, problems, feelings and people who influence them.

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Winning bids with ABM WINNING BIDS WITH ABM

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ABM can triple your win rate by taking more time to get to know your customer and build your credibility – way before a tendering process even begins.

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Generate More Demand Research, analysis, best practice GENERATE MORE DEMAND RESEARCH, ANALYSIS, BEST PRACTICE

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Demand generation is one of the most fundamental elements of B2B marketing, and, charted against the demands of the digital marketing environment, it is arguably growing in relevance all the time.

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MARKET SEGMENTATION Sixth in a Series Examining Revenue Growth Strategies in a Difficult Health Care Market MARKET SEGMENTATION SIXTH IN A SERIES EXAMINING REVENUE GROWTH STRATEGIES IN A DIFFICULT HEALTH CARE MARKET

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Market segmentation is a useful business tool to identity new and expanded ways to improve services and enhance revenues.This tool identities unique subsets of the population to target for specialized services and marketing initiatives.

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Market Segmentation and the Restructuring of Banking Jobs MARKET SEGMENTATION AND THE RESTRUCTURING OF BANKING JOBS

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One of the most pressing questions facing researchers and policy makers today is how economic restructuring has affected the nature of work in America. In a case study of retail banking, we investigated how changes in the banking industry over the past two decades have affected branch-level jobs.

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Market segmentation of the consumer market in South Africa MARKET SEGMENTATION OF THE CONSUMER MARKET IN SOUTH AFRICA

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The consumer market can be segmented in various ways. This article concentrates on the calculation of the size of the South African consumer market, segmented by geographical area and demographic characteristics of households.

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Retail analytics in the context of ‘Segmentation, Targeting, Optimisation’ of the operations of convenience store franchises RETAIL ANALYTICS IN THE CONTEXT OF ‘SEGMENTATION, TARGETING, OPTIMISATION’ OF THE OPERATIONS OF CONVENIENCE STORE FRANCHISES

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Retail analytics is seen as an essential instrument for improving retail business performance under the pressure of increased competition. Segmentation is beneficial, insightful, instructive and inventive but the real zeal is in implementing it.

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The Rise & Rise of Account-Based Marketing THE RISE & RISE OF ACCOUNT-BASED MARKETING

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Account-based Marketing or ABM has ascended rapidly from relative obscurity to being one of the most talked about trends in B2B marketing.]The industry dialogue from only a year ago has changed enormously.From three years ago it’s almost unrecognizable.

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Behavioural market segments among surf tourists - investigating past destination choice BEHAVIOURAL MARKET SEGMENTS AMONG SURF TOURISTS - INVESTIGATING PAST DESTINATION CHOICE

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Surf tourism is of major importance to the tourism industry. Nevertheless, very few investigations of the surf tourism market exist. This paper extends the work by Fluker (2003) and Dolnicar and Fluker (2003) by investigating surf tourists from a behavioral perspective with the main aim of the study...

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Market Segmentation MARKET SEGMENTATION

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The modern marketplace is one that is crowded with products; companies are now competing for consumer attention at a greater level than ever before. On average, 700 new brands are created every day, adding to the 2 million brands already in existence (Bianco 65).

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Behavioral Segmentation for e-Tail Personalization BEHAVIORAL SEGMENTATION FOR E-TAIL PERSONALIZATION

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A multichannel retailer desires to develop a personalization strategy for customers who agree to receive e-mail communications containing imbedded Internet purchase appeals. Using customers’ transactions history with the firm, four behavioral segments emerged from factor and cluster analyses.

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SEGMENTATION: How and why to implement a best-practice Market Segmentation strategy in the Financial Services sector SEGMENTATION: HOW AND WHY TO IMPLEMENT A BEST-PRACTICE MARKET SEGMENTATION STRATEGY IN THE FINANCIAL SERVICES SECTOR

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Without a robust segmentation approach, financial services companies often adopt a weak market positioning, use generic strategies, build inadequate propositions and erode margin by compensating for poor focus through unnecessary price discounting.

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A Framework for Market Segmentation A FRAMEWORK FOR MARKET SEGMENTATION

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Market segmentation studies should ultimately inform marketing decisions. In order for this to happen, segments must be high quality (i.e., cluster members are similar to each other and clusters are distinct from other clusters) and effective in driving marketing tactics.

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B2B Marketing: Account Based Marketing (ABM) Demystified B2B MARKETING: ACCOUNT BASED MARKETING (ABM) DEMYSTIFIED

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If you are a B2B marketer, you must have already heard about Account Based Marketing or ABM. According to SiriusDecisions, 92% of B2B organizations recognize the value of ABM, but only 20% have so far adopted it.

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MARKET SEGMENTATION: ONE METHOD, FOUR EXAMPLES MARKET SEGMENTATION: ONE METHOD, FOUR EXAMPLES

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Companies segment their markets to improve their competitiveness and profitability in fundamental ways: By focusing product development, marketing, and service resources on segments with the most potential, companies literally can multiply their marketing and service efficiency.

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Zen Segmenting Accelerating Market Dominance ZEN SEGMENTING ACCELERATING MARKET DOMINANCE

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My client was a NASDQ listed company who had one of the most successful IPOs in history. They contracted me to help accelerate a new product launch. As is my way, I started this engagement by asking a number of questions designed to educate me on the work that had lead to their existing marketing pl...

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MARKET SEGMENTATION AND POSITIONING MARKET SEGMENTATION AND POSITIONING

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Success in marketing depends in part on understanding to whom you are selling, and how you are meeting their needs.This article examines market segmentation and positioning, and it gives practical examples of how they can be used to develop a winning proposition.

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Geographical Segmentation of US Capital Markets GEOGRAPHICAL SEGMENTATION OF US CAPITAL MARKETS

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This paper uses demographic variation in savings behavior to provide evidence on US capital markets segmentation. Areas with a large fraction of seniors have higher local volumes of bank deposits.

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B2B MARKET SEGMENTATION  5 KEY SEGMENTATION DIMENSIONS B2B MARKET SEGMENTATION 5 KEY SEGMENTATION DIMENSIONS

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Effective b2b segmentation is like gourmet cooking – you need a nice variety of ingredients to create a delicious balance of flavors and a certain unexplainable artistic skill to combine the ingredients into a crowd pleasing experience.

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Lessons Learned in Market Segmentation LESSONS LEARNED IN MARKET SEGMENTATION

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Call it regional marketing, target marketing, micro marketing, niche marketing, one-on-one marketing, or plain old market segmentation. For most business firms, locating and specifically targeting unique market segments is both a reality and a necessity in today's competitive market place.

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The Art of Segmentation Revealed by the Five Keys to Behavioral Segmentation THE ART OF SEGMENTATION REVEALED BY THE FIVE KEYS TO BEHAVIORAL SEGMENTATION

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Segment analysis plays a central role in a successful marketing strategy. All your marketing resources, from research & development to advertising & sales, are aligned to support the segments you target.

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5 ways to become a segmentation sniper 5 WAYS TO BECOME A SEGMENTATION SNIPER

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Most segmentation exercises churn out groups based on conspicuous, relevant demographics such as size, industry, gender or age.

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Behavioral Segmentation BEHAVIORAL SEGMENTATION

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There is a natural tendency amongst us to segment data into meaningful clusters of information. A teacher may try to cluster his or her students into groups like high achievers, at par with grade level, needs improvement, etc.

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A Survey of Behavioral Targeting and its Technologies and Issues A SURVEY OF BEHAVIORAL TARGETING AND ITS TECHNOLOGIES AND ISSUES

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Behavioral targeting (BT), also known as interest advertising, is an online tool utilized by individual web sites or network advertisers to enable tailoring the display of ads to the current online user’s interests.

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Behavioral Segmentation for Analysis and Targeting in Financial Services Marketing BEHAVIORAL SEGMENTATION FOR ANALYSIS AND TARGETING IN FINANCIAL SERVICES MARKETING

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An objective view of the market and its growth opportunities requires using market research. Well-designed survey research offers the best opportunity to build and integrate this objective view of the market.

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The Targeting of Advertising THE TARGETING OF ADVERTISING

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An important question that firms face in advertising is developing effective media strategy. Given the fragmentation of media (broadcast TV for example) and a multitude of new advertising media (the Internet, satellite shopping channels, and infomercials), firms have the ability to target advertisin...

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Using market segmentation theory to select target markets for sun protection campaigns USING MARKET SEGMENTATION THEORY TO SELECT TARGET MARKETS FOR SUN PROTECTION CAMPAIGNS

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This paper describes the initial steps in target market segmentation and evaluation as part of an industry-linked research project to develop a social marketing program for sun protection.

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CREATING VIDEO FOR NICHE MARKETS CREATING VIDEO FOR NICHE MARKETS

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Thirty years ago, cable TV had a dramatic impact on the advertising industry, changing the way brands delivered video messaging, and forever minimizing the influence of the traditional networks

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Online Behavioral Advertising: Trends and Developments ONLINE BEHAVIORAL ADVERTISING: TRENDS AND DEVELOPMENTS

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Online behavioral advertising (OBA) is one of the hottest topics in technology and privacy law today. Consumer advocates and journalists have brought attention to the practice, and have argued that consumers should be more informed and have more control over the data used for OBA.

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Large-Scale Behavioral Targeting LARGE-SCALE BEHAVIORAL TARGETING

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Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression model from fine-grained user behavioral data and predicts click-through rate (CTR) from user history.

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Segmentation increases loyalty SEGMENTATION INCREASES LOYALTY

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Email marketing allows you to send focused targeted messages to an individual, whilst sending a campaign to potentially thousands of people at the same time – and that’s why we at Wired love it.

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Segmentation, Advertising and Prices SEGMENTATION, ADVERTISING AND PRICES

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This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer attributes which are completely unrelated to tastes.

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When & Why Segmentation Fails (And What To Do About It) WHEN & WHY SEGMENTATION FAILS (AND WHAT TO DO ABOUT IT)

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Marketing segmentation has been hailed as true “game changer.” A tactic that allows organizations to become more efficient with their expenditures and more effective with their strategies. Great in concept. Not so great in application, it seems.

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DELIVERING VALUE WITH DATA-DRIVEN,SEGMENT-BASED MARKETING DELIVERING VALUE WITH DATA-DRIVEN,SEGMENT-BASED MARKETING

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With the decline in conventional print revenues and the increase in competition, print-based service providers need to differentiate themselves with offerings that provide customers with more value. For many companies, the answer is multi-channel communications.

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TRAP: using TaRgeted Ads to unveil Google personal Profiles TRAP: USING TARGETED ADS TO UNVEIL GOOGLE PERSONAL PROFILES

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In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than on the content of the website hosting the advertisement.

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A Strategic Advantage with Behavioral Targeting? A STRATEGIC ADVANTAGE WITH BEHAVIORAL TARGETING?

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To benefit from the constant increase of on-line sales, firms have been deploying an ever changing set of novel technologies to target specific consumers on-line. The logic behind targeting suggests that in reality there should be different strategies are in effect operating on different sets of con...

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Targeted Advertising And Privacy Too TARGETED ADVERTISING AND PRIVACY TOO

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The Web presents a rich and powerful tool for aggregation of consumer information. A flurry of recent articles in the popular press has documented aggressive manipulation of such information by some companies for the purposes of targeted advertising.

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