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ARCHIVED NEWS


    IN A FIRST, GOOGLE LETS ADVERTISERS USE SEARCH DATA FOR YOUTUBE AD TARGETING

    Jan 20, 2017

    Google is enabling  YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration.

    ADEXCHANGER
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    https://adexchanger.com/ad-exchange-news/first-google-lets-advertisers-use-search-data-youtube-ad-targeting/1333

    BEST SOFTWARE FOR MARKETING TEAMS | 2017, ACCORDING TO G2 CROWD USER REVIEWS

    Jan 19, 2017

    G2 Crowd, the world's leading business software review platform, today released the Best Software for Marketing Teams | 2017 to help small businesses, mid-market companies and enterprises determine the best business technology in their market. The list showcases the software users have rated hig...

    ENTERPRISEAPPS
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    http://enterpriseapps.itbusinessnet.com/article/Best-Software-for-Marketing-Teams-%7C-2017-According-to-G2-Crowd-User-Reviews-47800391315

    SEISMIC ACHIEVES TRIPLE-DIGIT GROWTH RATE FOR FIFTH CONSECUTIVE YEAR

    Jan 19, 2017

    Seismic, the leading enterprise-grade sales enablement solution, announced today that 2016 saw year-over-year growth in new revenue bookings top 100 percent, the fifth year in a row the company has achieved triple-digit growth. Net customer retention in 2016 also exceeded 100 percent among Seismic&#...

    MARKETWIRED
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    http://www.marketwired.com/press-release/seismic-achieves-triple-digit-growth-rate-for-fifth-consecutive-year-2189657.htm1316

    FULL CIRCLE INSIGHTS CEO BONNIE CRATER NAMED AS FINALIST FOR DMN AWARDS "MARKETING TECH EXECUTIVE OF THE YEAR"

    Jan 19, 2017

    Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, today announced that company president and CEO Bonnie Crater is a finalist for the DMN Awards 2017 "Marketing Tech Executive of the Year," which recognizes individuals who've had a...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/full-circle-insights-ceo-bonnie-crater-named-as-finalist-for-dmn-awards-marketing-tech-executive-of-the-year-31312

    ACCOUNT-BASED MARKETING III – METRICS, POST-ACQUISITION SUPPORT AND RELATIONSHIPS

    Jan 19, 2017

    In the final installment of her Account-Based Marketing series, Barb ties up some vital loose ends, including expert takes on how you measure success, and which metrics count. She pulls in expert views on the problem of sales-marketing collaboration, and asks you, the reader, for your feedback on wh...

    DIGINOMICA
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    http://diginomica.com/2017/01/19/account-based-marketing-iii-metrics-post-acquisition-support-and-relationships/1313

    ACCOUNT-BASED SALES AND MARKETING: NEW TECH, OLD PRINCIPLES

    Jan 18, 2017

    Account-based marketing (ABM) is one of those buzzwords that I can't avoid in B2B marketing today. If I'm to believe the hype, I should trash all demand gen tactics and adopt ABM. While tech providers and vendors try to convince us that ABM is a brand-new approach to B2B marketing, seasoned ...

    FORBES
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    http://www.forbes.com/sites/forbescommunicationscouncil/2017/01/18/account-based-sales-and-marketing-new-tech-old-principles/#1b31bafe29311308

    WHAT'S OLD IS NEW AGAIN... ACCOUNT-BASED MARKETING: NIPUL CHOKSHI OF LATTICE ENGINES ON MARKETING SMARTS

    Jan 18, 2017

    Everyone seems to be talking about account-based marketing (ABM) as a new approach for strategically targeting your marketing efforts. ABM might be the next big thing, but it's not technically new: B2B sales teams have been targeting key accounts for years, giving their hottest prospects special...

    MARKETINGPROFS
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    https://www.marketingprofs.com/podcasts/2017/31422/abm-nipul-chokshi-marketing-smarts1309

    TERMINUS ACCOUNT-BASED MARKETING NAMES TODD MCCORMICK AS CHIEF REVENUE OFFICER

    Jan 18, 2017

    The #1 Best Place to Work in Atlanta brings on new C-level executive for strategic vision and experience in scaling early stage B2B technology companies with account-based marketing. Terminus, the leading account-based marketing (ABM) platform, today announced Todd McCormick has joined the executive...

    UPFLOW
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    http://upflow.co/l/N3O8/resources/terminus-account-based-marketing-names-todd-mccormick-chief-revenue-officer/utm_content=buffer32af8&utm_medium=socia1318

    MLB AND MITÚ PARTNER FOR “ALWAYS-ON” CONTENT TARGETING MULTICULTURAL YOUTH

    Jan 18, 2017

    Major League Baseball (MLB) and mitú announced their new "Always-On" content campaign designed to deliver unique MLB content to multicultural youth. Beginning in February, MLB and mitú will unveil an array of exclusive digital content that will appear across a variety of mit&...

    PORTADA-ONLINE.COM
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    https://www.portada-online.com/2017/01/18/mlb-and-mitu-partner-for-always-on-content-for-multicultural-youth/1343

    PROPHETS OF PROFIT: 25 ABM EXPERTS GIVE 2017 PREDICTIONS & ADVICE

    Jan 17, 2017

    To say account based strategies were prominent in 2016 is an understatement. It was the flavor of the month… for 12 months. Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction....

    BUSINESS2COMMUNITY
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    http://www.business2community.com/marketing/prophets-profit-25-abm-experts-give-2017-predictions-advice-01752287#lkZIHvRURf4Xe3wZ.971314

    COULD ACCOUNT-BASED MARKETING BE THE NEXT BIG THING?

    Jan 17, 2017

    When we talk about different types of marketing strategies for small and large companies, the list goes on and on. Most companies find it easiest to base their strategy off of one or two of these strategies or ideas. For example, if the holidays are around, the company many choose to base their stra...

    BUSINESS2COMMUNITY
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    http://www.business2community.com/marketing/account-based-marketing-next-big-thing-01752561#wJdPfbREZCy1OySs.971303

    BUFFINI & COMPANY ANNOUNCES "THE BLITZ" LEAD-GENERATION PROGRAM TO LAUNCH IN JANUARY

    Jan 17, 2017

    Buffini & Company, the leading real estate coaching and training company in North America, is excited to announce the launch of "The Blitz" on January 16, 2017. "The Blitz" is the largest coordinated lead-generation program in the history of the real estate business. Buffini ...

    BENZINGA
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    http://www.benzinga.com/pressreleases/17/01/p8914850/buffini-company-announces-the-blitz-lead-generation-program-to-launch-i1306

TRENDING NEWS


    PUBLISHERS SHOULD MAKE AD TARGETING CLEAR TO USERS: NEUSTAR’S BURR

    Feb 19, 2017

    It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used.

    HUFFINGTONPOST
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    http://www.huffingtonpost.com/entry/publishers-should-make-ad-targeting-clear-to-users_us_58a601eae4b0fa149f9ac3331389

    ACTIVATE ABM™ PROVIDER MADISON LOGIC EXPANDS EXECUTIVE LEADERSHIP; HIRES NEW SVP FOR GLOBAL OPERATIONS

    Feb 16, 2017

    Madison Logic, the leading provider of Account Based Marketing (ABM) solutions and the maker of Activate ABM™, announced critical changes in the company’s executive leadership team in addition to expanding internationally with a new office in Singapore. The latest announcements indicate ...

    MARTECHSERIES
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    http://martechseries.com/sales-marketing/account-based-marketing/madison-logic-expands-global-presence-and-executive-leadership/1384

    GROOVECAR PROMOTES AUTO LOAN PROGRAM AT CUNA’S GAC IN WASHINGTON, D.C

    Feb 16, 2017

    GrooveCar, the nation’s leading auto buying resource for credit unions, will be exhibiting at CUNA’s Governmental Affairs Conference (GAC) in Washington, D.C., February 26-March 2, 2017. The conference is CUNA’s biggest event, bringing together thousands of credit unions, over 200 ...


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    https://www.cuinsight.com/press-release/groovecar-promotes-auto-loan-program-cunas-gac-washington-d-c1386

    GIZMODO ADS TARGET POTENTIAL TRUMP LEAKERS

    Feb 15, 2017

    With the Trump administration proving to be a leaky ship in its early days, one news outlet is launching an ad blitz to find the next Deep Throat.

    WSJ
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    https://www.wsj.com/articles/gizmodo-ads-target-potential-trump-leakers-14871914821387

    CATENA REVENUE HITS €40M AS IGAMING LEAD GENERATION STRATEGY TAKES OFF

    Feb 15, 2017

    Catena Media has recorded a 168 per cent increase in 2016 revenue to €40.0m, following a transformational year which has seen the company undergo a successful listing in Stockholm and the integration of seven strategic acquisitions.

    GAMINGINTELLIGENCE
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    http://www.gamingintelligence.com/finance/41878-catena-revenue-hits-40m-as-igaming-lead-generation-strategy-takes-off1385

    MADISON LOGIC EXPANDS GLOBAL PRESENCE AND EXECUTIVE LEADERSHIP

    Feb 15, 2017

    Madison Logic, the global leader in Account Based Marketing, today announced key changes to the company's executive leadership team as well as an expansion of the company's international presence with a new office in Singapore. Madison Logic is poised to serve clients at a global level and t...

    MARKETWIRED
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    http://www.marketwired.com/press-release/madison-logic-expands-global-presence-and-executive-leadership-2196180.htm1381

    JAMES CORDEN AND QUEEN LATIFAH TO HEADLINE MARKETING NATION® SUMMIT 2017

    Feb 15, 2017

    Marketo, Inc., today announced its initial keynote speakers for The Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. James Corden, Tony Award-winning performer and host of "The Late Late Show" on CBS, will take the stage during th...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/james-corden-and-queen-latifah-to-headline-marketing-nation-summit-2017-300407753.html1383

    ADVISORYWORLD LAUNCHES ACQUIRE, A NEW LEAD GENERATION TOOL FOR FINANCIAL ADVISORS

    Feb 14, 2017

    AdvisoryWorld, a leading software provider for financial advisors, today announced the launch of AdvisoryWorld Acquire, a new lead generation tool that turns financial advisor website visitors into educated, prospective leads. Michael Wilson, President and COO of AdvisoryWorld, will demonstrate Acqu...

    LEAD GENERATION
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    http://www.marketwired.com/press-release/advisoryworld-launches-acquire-a-new-lead-generation-tool-for-financial-advisors-2195832.htm1382

SPOTLIGHT

Behavioral targeting (BT), also known as interest advertising, is an online tool utilized by individual web sites or network advertisers to enable tailoring the display of ads to the current online user’s interests.

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