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ARCHIVED NEWS


    10 TRUTHS ABOUT CONTENT MARKETING YOU NEED TO KNOW

    Jun 26, 2017

    Content that reports the latest news in your industry is great. But it has a limited shelf life. Today’s news is old news tomorrow. It can be shared maybe once or twice. Evergreen content is content that can be shared for months and even years. And the thing about a lot of evergreen content is...


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    http://www.business2community.com/content-marketing/10-truths-content-marketing-need-know-01869576#pHmuxSjFfqQSHCvB.971651

    THE ACCOUNT-BASED MARKETING DISCONNECT B2B MARKETERS ARE IGNORING

    Jun 24, 2017

    You’ve been given the assignment of incorporating Account-Based Marketing (ABM) into your demand generation strategy this year. Where do you begin? Unfortunately, the approach most B2B marketers choose by default is wildly disconnected from marketplace realities. Marketers are under the impres...


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    http://www.business2community.com/b2b-marketing/account-based-marketing-disconnect-b2b-marketers-ignoring-01864646#lFu2H2rsaPZA2VEB.971649

    CHOOSING THE RIGHT CHANNELS AND STRATEGIES FOR YOUR ABM PROGRAM

    Jun 23, 2017

    We’ve explored how to target the right accounts for your account-based marketing program, but once that’s accomplished, how do you actually reach them? After all, developing content and organizational buyer personas is only effective if you have a method of delivering this content to the...


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    http://www.business2community.com/marketing/choosing-right-channels-strategies-abm-program-01868976#qFhWXvIchGWi584L.971650

    LEAD NURTURING: THE WHAT, WHY AND HOW

    Jun 22, 2017

    Lead nurturing refers to developing relationships with your customer base, at all stages of the sales funnel. It is your hand held out, ready to assist, at any time that your lead or potential buyer requires help or more information. It is done through conscious communications and marketing efforts ...


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    http://www.business2community.com/sales-management/lead-nurturing-the-what-why-and-how-01864931#5T0L7gGyXmG9Yb3S.971645

    THE SHOCKING TRUTH ABOUT ONLINE MARKETING

    Jun 22, 2017

    It’s just not possible. I can no longer stay silent on this whole subject. After reading this article and this article about how tech has ruined marketing and the old ways still matter, and after working with my partner for a couple of years now (something that has changed my own perceptions o...


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    http://www.business2community.com/digital-marketing/shocking-truth-online-marketing-01866772#trVgm2jiQpeVZpOl.971646

    THE PROS AND CONS OF MOBILE ADVERTISING FOR SMALL BUSINESSES

    Jun 22, 2017

    In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on content marketing, while the least ef...


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    http://www.business2community.com/small-business/pros-cons-mobile-advertising-small-businesses-01865547#IKuyIglBcQeS6MdC.971647

    GOING LOCAL FOR 2017: LOCAL SEARCH ENGINE MARKETING STRATEGY

    Jun 22, 2017

    If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess eve...


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    http://www.business2community.com/seo/going-local-2017-local-search-engine-marketing-strategy-01865152#Yve4QbFa9V51T2B2.971648

    THE STAGES OF ACCOUNT-BASED MARKETING ORCHESTRATION

    Jun 21, 2017

    Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually...


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    http://www.business2community.com/marketing/stages-account-based-marketing-orchestration-01864064#wli1xluESwIhIfuV.971641

    THE STATE OF SOCIAL MEDIA ADVERTISING

    Jun 21, 2017

    Social media marketing, broadly speaking, is made up of two distinct strategies brand pages (organic) and advertising (paid).While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to perform well in this area. Organic social media ...


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    http://www.business2community.com/social-media/state-social-media-advertising-01867657#CLcDwmel0O7ilSdq.971642

    HOW TO OVERCOME TOP-FUNNEL MARKETING DEFICIENCIES IN AN ABM WORLD

    Jun 20, 2017

    There are many moving parts involved with developing and executing a successful account-based marketing program. One of the most overlooked aspects is the way in which we marketers must coordinate top-funnel demand generation efforts differently in an ABM world. So, I thought it’d be worthwhil...


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    http://www.business2community.com/marketing/overcome-top-funnel-marketing-deficiencies-abm-world-01862916#wW52HHlXHzBooJgp.971643

    6 WAYS INBOUND MARKETING IS DIFFERENT FOR SAAS COMPANIES

    Jun 20, 2017

    One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and services via content ma...


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    http://www.business2community.com/marketing/6-ways-inbound-marketing-different-saas-companies-01862755#Kr3ZAYIxSeZvWEQ2.971644

    EVERYTHING YOU NEED TO KNOW NOW ABOUT SOCIAL VIDEO MARKETING

    Jun 20, 2017

    Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide ra...


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    http://www.business2community.com/video-marketing/everything-need-know-now-social-video-marketing-01866220#3SIZ7B2xDAUoAeU6.971636

TRENDING NEWS


    WHAT IS SOCIAL ENGAGEMENT? THE KEY TO SOCIAL MEDIA SUCCESS

    Jul 16, 2017

    When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made it more difficult for brands to get their posts in front of t...


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    http://www.business2community.com/social-media/social-engagement-key-social-media-success-01878664#T9vSiUfw227rLEEM.971682

    WHY DO COMPANIES SCREW THEIR BEST CUSTOMERS?

    Jul 16, 2017

    So those of you that know me might know that I can be a little feisty… maybe I have a shorter temper than most, but that’s not the cause of my response. I was just completely flabbergasted that a company would go out of its way to inform me, an early adopter that waited months for my de...


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    http://www.business2community.com/customer-experience/companies-screw-best-customers-01878693#bYdmpO2sKuTPjbkE.971684

    HOW TO CREATE AN ENJOYABLE REFERRAL EXPERIENCE FOR YOUR CUSTOMERS

    Jul 16, 2017

    If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The most successful brands feature their referral programs on their website, in mobile apps, and across highest-performing market...


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    http://www.business2community.com/customer-experience/create-enjoyable-referral-experience-customers-01878855#Bxu0bEMOG5VmPZxw.971685

    APPLYING USABILITY CONCEPTS TO YOUR CONTENT MARKETING

    Jul 14, 2017

    In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience. They are similar, in some ways, ...


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    http://www.business2community.com/content-marketing/applying-usability-concepts-content-marketing-01880068#IzO8jwOUJzAivg4p.971683

    THE 3 STEPS OF USING AUTOMATED MARKETING TO CONVERT LEADS

    Jul 13, 2017

    Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of large corporation, you’ll burn your resources trying to keep up manually. Automated marketing lets you manage your time better by carrying out certain tasks f...


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    http://www.business2community.com/marketing-automation/3-steps-using-automated-marketing-convert-leads-01879521#OASAjL56MLdEpLgO.971678

    HOW TO DRIVE EVENT ENGAGEMENT USING SOCIAL MEDIA MARKETING

    Jul 13, 2017

    Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at pl...


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    http://www.business2community.com/marketing/drive-event-engagement-using-social-media-marketing-01878084#rjVqgjO379A17pL3.971679

    HOW TO BUILD A B2B SEO STRATEGY THAT WILL PUT YOU AHEAD OF THE COMPETITION

    Jul 13, 2017

    With some smart research, some common sense and a little patience, there are huge gains to be made in Google rankings and monthly revenue. Joel Gross, CEO of Coalition Technologies, an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar bran...


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    http://www.business2community.com/b2b-marketing/build-b2b-seo-strategy-will-put-ahead-competition-01878193#WFioTzcLR4kz2rKm.971681

    6 MUST-HAVES FOR B2B EVENT MARKETING SUCCESS

    Jul 12, 2017

    B2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it’s one of the top four spending areas  ahead of social media, customer intelligence, and email marketing. Between tradeshow sponsorships, seminars, and company-hosted events, thi...


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    http://www.business2community.com/b2b-marketing/6-must-haves-b2b-event-marketing-success-01876974#eGmu5gLAOQ5hRATZ.971674

SPOTLIGHT

Account-based marketing (ABM) is gaining serious traction as more than 90% of B2B organizations consider it a “must-have” tactic, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study.

RESOURCES

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