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    MADISON LOGIC INTRODUCES ENHANCEMENTS TO ITS ABM PLATFORM TO PROVIDE B2B MARKETERS DEEPER INSIGHTS

    Feb 23, 2017

    Madison Logic, a provider of account-based marketing (ABM) services, has announced that it has incorporated new enhancements in its Activate ABM platform. The new updates provide customers detailed validation regarding their engagement with accounts that they have targeted. Additionally, it will als...

    MARTECHADVISOR
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    https://www.martechadvisor.com/news/display-native-ads/madison-logic-introduces-enhancements-to-its-abm-platform-to-provide-b2b-marketers-deeper-insig1391

    TRU OPTIK NOW ALLOWS IDENTIFIED CUSTOMER DATA FOR OTT TV AD TARGETING, THROUGH LIVERAMP

    Feb 23, 2017

    Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is commonly used by online advertisers.

    MARKETINGLAND
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    http://marketingland.com/tru-optik-now-allows-identified-customer-data-ott-tv-ad-targeting-liveramp-2074771392

    CLUB FOR GROWTH LAUNCHES AD TARGETING GOP TAX WRITER

    Feb 22, 2017

    The conservative Club for Growth is launching an ad campaign that urges a Republican on the House Ways and Means Committee to oppose a proposal to tax imports and exempt exports.

    THEHILL
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    http://thehill.com/policy/finance/320664-group-launches-ad-urging-gop-tax-writer-to-oppose-border-tax1396

    AT&T THINKS YOU WANT MORE TARGETED ADVERTISING

    Feb 21, 2017

    AT&T (NYSE:T) is looking to circumvent a review from the Federal Communications Commission regarding its pending merger with Time Warner (NYSE:TWX), hoping to eliminate one of the many regulatory hoops it will need to jump through. The Department of Justice will definitely be reviewing the merge...

    THE MOTLEY FOOL
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    https://www.fool.com/investing/2017/02/21/att-thinks-you-want-more-targeted-advertising.aspx1407

    PUBLISHERS SHOULD MAKE AD TARGETING CLEAR TO USERS: NEUSTAR’S BURR

    Feb 19, 2017

    It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used.

    HUFFINGTONPOST
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    http://www.huffingtonpost.com/entry/publishers-should-make-ad-targeting-clear-to-users_us_58a601eae4b0fa149f9ac3331389

    ACTIVATE ABM™ PROVIDER MADISON LOGIC EXPANDS EXECUTIVE LEADERSHIP; HIRES NEW SVP FOR GLOBAL OPERATIONS

    Feb 16, 2017

    Madison Logic, the leading provider of Account Based Marketing (ABM) solutions and the maker of Activate ABM™, announced critical changes in the company’s executive leadership team in addition to expanding internationally with a new office in Singapore. The latest announcements indicate ...

    MARTECHSERIES
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    http://martechseries.com/sales-marketing/account-based-marketing/madison-logic-expands-global-presence-and-executive-leadership/1384

    GROOVECAR PROMOTES AUTO LOAN PROGRAM AT CUNA’S GAC IN WASHINGTON, D.C

    Feb 16, 2017

    GrooveCar, the nation’s leading auto buying resource for credit unions, will be exhibiting at CUNA’s Governmental Affairs Conference (GAC) in Washington, D.C., February 26-March 2, 2017. The conference is CUNA’s biggest event, bringing together thousands of credit unions, over 200 ...


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    https://www.cuinsight.com/press-release/groovecar-promotes-auto-loan-program-cunas-gac-washington-d-c1386

    GIZMODO ADS TARGET POTENTIAL TRUMP LEAKERS

    Feb 15, 2017

    With the Trump administration proving to be a leaky ship in its early days, one news outlet is launching an ad blitz to find the next Deep Throat.

    WSJ
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    https://www.wsj.com/articles/gizmodo-ads-target-potential-trump-leakers-14871914821387

    CATENA REVENUE HITS €40M AS IGAMING LEAD GENERATION STRATEGY TAKES OFF

    Feb 15, 2017

    Catena Media has recorded a 168 per cent increase in 2016 revenue to €40.0m, following a transformational year which has seen the company undergo a successful listing in Stockholm and the integration of seven strategic acquisitions.

    GAMINGINTELLIGENCE
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    http://www.gamingintelligence.com/finance/41878-catena-revenue-hits-40m-as-igaming-lead-generation-strategy-takes-off1385

    MADISON LOGIC EXPANDS GLOBAL PRESENCE AND EXECUTIVE LEADERSHIP

    Feb 15, 2017

    Madison Logic, the global leader in Account Based Marketing, today announced key changes to the company's executive leadership team as well as an expansion of the company's international presence with a new office in Singapore. Madison Logic is poised to serve clients at a global level and t...

    MARKETWIRED
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    http://www.marketwired.com/press-release/madison-logic-expands-global-presence-and-executive-leadership-2196180.htm1381

    JAMES CORDEN AND QUEEN LATIFAH TO HEADLINE MARKETING NATION® SUMMIT 2017

    Feb 15, 2017

    Marketo, Inc., today announced its initial keynote speakers for The Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. James Corden, Tony Award-winning performer and host of "The Late Late Show" on CBS, will take the stage during th...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/james-corden-and-queen-latifah-to-headline-marketing-nation-summit-2017-300407753.html1383

    ADVISORYWORLD LAUNCHES ACQUIRE, A NEW LEAD GENERATION TOOL FOR FINANCIAL ADVISORS

    Feb 14, 2017

    AdvisoryWorld, a leading software provider for financial advisors, today announced the launch of AdvisoryWorld Acquire, a new lead generation tool that turns financial advisor website visitors into educated, prospective leads. Michael Wilson, President and COO of AdvisoryWorld, will demonstrate Acqu...

    LEAD GENERATION
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    http://www.marketwired.com/press-release/advisoryworld-launches-acquire-a-new-lead-generation-tool-for-financial-advisors-2195832.htm1382

TRENDING NEWS


    PROGRAMMATIC AND RETARGETING BUDGETS SET TO INCREASE IN RETAIL MARKETING – ADROLL REPORT

    Mar 23, 2017

    Retail and ecommerce sector-specific results from AdRoll’s latest ‘State of Marketing Performance Report’ show 80.9% of marketers are expecting programmatic budget allocation to increase this year and 75.5% expect retargeting budgets to increase.

    MARKETINGMAG
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    https://www.marketingmag.com.au/news-c/retail-marketing-adroll/1449

    FULL CIRCLE INSIGHTS LAUNCHES ABM SOLUTION

    Mar 23, 2017

    Full Circle Insights launched a lead-to-account matching solution called Matchmaker, which enables marketing and sales teams to engage prospects with lead matching, lead conversion, and lead assignment.

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/full-circle-insights-launches-abm-solution/article/646026/1450

    CLUTCH NAMES LIQUI-SITE A TOP INBOUND MARKETING AGENCY

    Mar 23, 2017

    Liqui-site, a NYC area digital marketing agency recently acquired by eMazzanti Technologies, a Hoboken-based IT consultant and managed services provider (MSP), was recently named as one of the Top Inbound Marketing Agencies for 2016 by Clutch.

    PRWEB
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    http://www.prweb.com/releases/2017/03/prweb14178122.htm1452

    POWER SPORTS MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2017 TO 2027 MARKET RESEARCH REPORT

    Mar 23, 2017

    Power Sports are a subset of the summed up classification motorsports. Case of Power Sports vehicles are bikes, ATVs, snowmobiles and PWCs. One of the characterizing components of any power sport is the utilization of an engine, some way or the other. With the increasing popularity the Power Sports ...

    OPENPR
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    http://www.openpr.com/news/480269/Power-Sports-Market-Segmentation-Parameters-and-Prospects-2017-to-2027-Market-Research-Report.html1453

    WOOLWORTHS INCREASES FOCUS ON CHEAP PRICES IN LATEST AD TARGETING FAMILIES

    Mar 22, 2017

    The latest ad from supermarket giant Woolworths shows consumers just how far the family budget can stretch as a father of three is forced to cook for far more visitors than he had initially planned.

    MUMBRELLA
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    https://mumbrella.com.au/woolworths-increases-focus-cheap-prices-latest-ad-targeting-families-4339681444

    ENGAGIO HIRES HEIDI BULLOCK AS CHIEF MARKETING OFFICER

    Mar 22, 2017

    Engagio, the leader in the rapidly growing “Account Based Everything” revolution, today announced that it hired Heidi Bullock as Chief Marketing Officer. Most recently the Group Vice President, Global Marketing for Marketo, Bullock will lead Engagio’s marketing efforts designed to ...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20170322006338/en/Engagio-Hires-Heidi-Bullock-Chief-Marketing-Officer1446

    ABM ISN’T GETTING THE HELP IT NEEDS FROM THIRD-PARTY DATA, SAYS OPENPRISE REPORT

    Mar 22, 2017

    It’s true that Account-Based Marketing (ABM) has out-grown other marketing technologies to become the most insight-led aspect of marketing with sales partnership. According to ITSMA, ABM delivers the return on investment (ROI) compared to any other B2B marketing strategy.

    MARTECHSERIES
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    http://martechseries.com/sales-marketing/account-based-marketing/abm-isnt-getting-the-help-it-needs-from-third-party-data-says-openprise-report/1447

    MICROSOFT AND PUBLICIS STRIKE CLOUD PARTNERSHIP FOR DATA-DRIVEN AD TARGETING

    Mar 22, 2017

    Publicis Groupe is expanding its alliance with Microsoft — combining the ad company’s Cosmos A.I. marketing technology with the tech giant’s Azure cloud platform and Cortana Intelligence Suite, aiming to help big businesses better understand and reach customers.

    GEEKWIRE
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    http://www.geekwire.com/2017/microsoft-publicis-strike-cloud-partnership-data-driven-ad-targeting/1448

SPOTLIGHT

If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work... and that’s before you send a single beautifully targeted email. It also might not be righ

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