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ARCHIVED NEWS


    DEMANDBASE MOVES ACCOUNT-BASED MARKETING FORWARD

    Dec 16, 2016

    Using algorithms and an account-based marketing (ABM) approach, Demandbase helps sales and marketing teams identify companies that are more promising prospects and higher-value leads. Demandbase identifies a series of attributes (determined by an individual company) that signal when a company is rea...

    TECHTARGET
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    http://searchcrm.techtarget.com/feature/Demandbase-moves-account-based-marketing-forward1227

    ACT-ON SOFTWARE ENDS 2016 ON A HIGH NOTE

    Dec 15, 2016

    Act-On Software, the leading provider of marketing automation for fast-growing businesses, today turned the page on another strong year of growth, a banner 12 months that saw the company gain new ground in international markets, enrich and expand its use cases for marketing automation, and draw prai...

    MARKETWIRED
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    http://www.marketwired.com/press-release/act-on-software-ends-2016-on-a-high-note-2183560.htm1228

    ADOBE DEBUTS TV AUDIENCE TARGETING PLATFORM

    Dec 15, 2016

    Software giant Adobe has launched a new platform, TV Media Management (TVMM), which allows advertisers to use viewer preferences and attributes to drive audience-based targeting. Through TVMM, media sellers can create custom audience packages that take into consideration viewer preferences, programm...

    MRWEB
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    http://www.mrweb.com/drno/news23719.htm1241

    GOOGLE SETTLES LAWSUIT OVER ITS AD-TARGETING PRACTICES IN GMAIL

    Dec 15, 2016

    Google will now scan your emails for information relevant to advertising just a bit slower thanks to a settlement of a case pending in a Northern California district court. The system will now scan those emails after they’re available in the recipient’s Gmail mailbox, in contrast to Goog...

    DIGITAL TRENDS
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    http://www.digitaltrends.com/computing/google-ad-targeting-settlement/1233

    GOOGLE AGREES TO CHANGE WHEN IT SCANS EMAILS FOR AD TARGETING

    Dec 15, 2016

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before em...

    MARKETINGLAND
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    http://marketingland.com/google-agrees-change-email-scanning-for-advertising-2009591234

    ACCOUNT-BASED MARKETING IS A STATE OF MIND

    Dec 15, 2016

    The evolution of the frontal lobe is one of the biggest advances in human history. It’s the right frontal lobe that’s responsible for imagination: “to invent a successful response to the change it has noticed: a new product, a new service, a new strategy…this specialized are...

    TERMINUS: ACCOUNT-BASED MARKETING
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    http://terminus.com/company/news-pr/1273

    MARKETO DRIVES ACCOUNT-BASED MARKETING ADOPTION WITH CUSTOMER MOMENTUM AND TECHNOLOGY INNOVATION

    Dec 14, 2016

    Marketo, Inc., the leading provider of marketing software and solutions, announced that it has been helping over 50 customers drive greater sales and marketing alignment with Marketo Account-Based Marketing (ABM), since its general availability in September. At the same time, the company unveiled a ...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/marketo-drives-account-based-marketing-adoption-with-customer-momentum-and-technology-innovation-300377737.htm1223

    FOLLOZE PROVIDES 2017 OUTLOOK ON B2B MARKETING & SALES INDUSTRY

    Dec 14, 2016

    Folloze, an Account Based Marketing (ABM) Sales Platform, today shared its 2017 outlook for the B2B marketing and sales industry. According to recent research by McKinsey and The Corporate Executive Board, the B2B buying process is changing significantly. Buyers are the ones increasingly driving the...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161214006048/en/Folloze-2017-Outlook-B2B-Marketing-Sales-Industry1224

    ADOBE LAUNCHES AUDIENCE-BASED TV AD SELLING PLATFORM

    Dec 14, 2016

    The problem with traditional TV advertising is evident every time a group of guys see a commercial for tampons or a Mormon catches a beer commercial: Just because a show typically appeals to a certain demographic hardly means only that demographic is watching. And every time someone watches a commer...

    THE WRAP
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    http://www.thewrap.com/adobe-launches-audience-based-tv-ad-selling-platform/1239

    NOHO SIGNS LETTER OF INTENT TO ACQUIRE TARGET REMARKET

    Dec 14, 2016

    NOHO, Inc. (OTC PINK: DRNK), a Wyoming corporation (the Company), announced the following: The Company has negotiated a letter of intent to acquire, TargetRemarket, with an anticipated closing date of January 31, 2017. This acquisition target has done $500,000 in revenues for the 2016 test period. T...

    WRCB-TV
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    http://www.wrcbtv.com/story/34050467/noho-signs-letter-of-intent-to-acquire-target-remarket1250

    JIVOX, APPNEXUS TEAM TO ‘REINVENT’ ONLINE AD RETARGETING

    Dec 13, 2016

    Jivox, a data-driven platform for personalized digital advertising, unveiled Monday a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver the industry’s most compreh...

    MOBILE MARKETING WATCH
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    http://mobilemarketingwatch.com/jivox-appnexus-team-to-reinvent-online-ad-retargeting-70017/1248

    DSTILLERY AND BOMBORA PARTNER TO DELIVER PROSPECTING TECHNOLOGY AND CAMPAIGN ANALYTICS FOR B2B MARKETING

    Dec 13, 2016

    Dstillery, an industry-leader in digital intelligence, and Bombora, the leading provider of B2B intent data, today announced that the two companies are partnering to bring intelligent full-funnel marketing to B2B advertisers. The partnership pairs Dstillery's machine-driven audience creation, de...

    MARKETWIRED
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    http://www.marketwired.com/press-release/dstillery-bombora-partner-deliver-prospecting-technology-campaign-analytics-b2b-marketing-2182816.htm1225

TRENDING NEWS


    REGGIE TALKS UP NINTENDO SWITCH VIRTUAL CONSOLE AND TARGET AUDIENCE

    Jan 17, 2017

    In an interview with TIME, Nintendo of America president Reggie Fils-Amie elaborated on the Nintendo Switch’s virtual console, and who exactly Nintendo is targeting with their hybrid system.

    NICHEGAMER
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    http://nichegamer.com/2017/01/17/reggie-talks-up-nintendo-switch-virtual-console-and-target-audience/1301

    COULD ACCOUNT-BASED MARKETING BE THE NEXT BIG THING?

    Jan 17, 2017

    When we talk about different types of marketing strategies for small and large companies, the list goes on and on. Most companies find it easiest to base their strategy off of one or two of these strategies or ideas. For example, if the holidays are around, the company many choose to base their stra...

    BUSINESS2COMMUNITY
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    http://www.business2community.com/marketing/account-based-marketing-next-big-thing-01752561#wJdPfbREZCy1OySs.971303

    BUFFINI & COMPANY ANNOUNCES "THE BLITZ" LEAD-GENERATION PROGRAM TO LAUNCH IN JANUARY

    Jan 17, 2017

    Buffini & Company, the leading real estate coaching and training company in North America, is excited to announce the launch of "The Blitz" on January 16, 2017. "The Blitz" is the largest coordinated lead-generation program in the history of the real estate business. Buffini ...

    BENZINGA
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    http://www.benzinga.com/pressreleases/17/01/p8914850/buffini-company-announces-the-blitz-lead-generation-program-to-launch-i1306

    LIVITY AND ONALYTICA'S VIEWPOINTS PRODUCT AIMS TO HELP BRANDS BETTER NAVIGATE THE INFLUENCER LANDSCAPE

    Jan 16, 2017

    With this in mind, Viewpoints focuses on helping brands identify and engage with a wide range of micro-influencers – those who have between 1,000 and 20,000 followers – who are far more accessible to their audience, but incrementally have the same reach. Felix Morgan, senior strategist a...

    THE DRUM
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    http://www.thedrum.com/news/2017/01/16/livity-and-onalyticas-viewpoints-product-aims-help-brands-better-navigate-the1304

    THE RESULTS OF 3 B2B ACCOUNT-BASED MARKETING CAMPAIGNS: THE GOOD, THE BAD AND THE UGLY

    Jan 16, 2017

    Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience i...

    CUSTOMERTHINK
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    http://customerthink.com/the-results-of-3-b2b-account-based-marketing-campaigns-the-good-the-bad-and-the-ugly/1298

    THE ECONOMICS OF ABM ACCOUNT SELECTION

    Jan 16, 2017

    From all indications, account-based marketing is quickly becoming a core marketing strategy for many B2B companies. The growing popularity of ABM is largely the result of a widespread perception that it can produce a higher ROI than any other approach to marketing. There’s also a tremendous am...

    CUSTOMERTHINK
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    http://customerthink.com/the-economics-of-abm-account-selection/1299

    IRI ANNOUNCES NEXT GENERATION PURCHASE-BASED TARGETING CAPABILITIES WITH IRI VERIFIED AUDIENCES

    Jan 16, 2017

    IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its next generation targeting solution, IRI Verified Audiences™, which uses the industry’s most robust set of frequent shop...

    PERISHABLENEWS
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    http://www.perishablenews.com/index.php?article=00576911300

    HOW TO JUMP-START ACCOUNT-BASED MARKETING: HINT: GOOD DATA IS CRITICAL

    Jan 14, 2017

    The trend is starting to pay off. Peterson reports SiriusDecisions clients have used ABM to increase a sales pipeline by 200 percent and average deal size by 20 percent. And a ZoomInfo ABM campaign grew our pipeline for a product by 114 percent and the related customer base by 30 percent in only 90 ...

    INSIDEBIGDATA
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    http://insidebigdata.com/2017/01/14/how-to-jump-start-account-based-marketing-hint-good-data-is-critical/1297

SPOTLIGHT

Casting a wide net across a large number of companies can be effective. However, it’s not the only way to organize your sales and marketing efforts. In fact, there may be a better way depending on the nature of your market—account-based marketing (ABM). ABM is, in many ways, the exact opposite of th

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