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    GET SMART CONTENT AND BOMBORA FORM PARTNERSHIP TO EMPOWER THE NEXT GENERATION OF MARKETING PERSONALIZATION WITH INTENT-BASED INSIGHTS

    Mar 30, 2017

    Get Smart Content, a leading cross-channel personalization platform has announced a strategic partnership with Bombora, the largest aggregator of B2B intent data, to provide the world’s first intent-based marketing personalization solution. The new solution named Audience Insights, combines in...

    GLOBENEWSWIRE
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    http://www.globenewswire.com/news-release/2017/03/30/947079/0/en/Get-Smart-Content-and-Bombora-Form-Partnership-to-Empower-the-Next-Generation-of-Mark1463

    TECHTARGET TRIPLES PRIORITY ENGINE PLATFORM CUSTOMER BASE IN ONE YEAR

    Mar 30, 2017

    With subscriptions available for over 475 technology- and geo-specific segments worldwide, Priority Engine further simplifies customer operations by integrating directly with major CRM and Marketing Automation systems.  By providing organizations direct access to thousands of “active buye...

    TECHTARGET
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    http://www.techtarget.com/press-release/techtarget-triples-priority-engine-platform-customer-base-one-year/1464

    YOUVIEW DEVELOPS ADSMART-STYLE TARGETED ADVERTISING

    Mar 30, 2017

    YouView is working on a project to offer addressable linear or dynamic ad insertion, according to the UK TV platform’s commercial projects director Simon Cook. Speaking at TV Connect in London this morning on a panel titled ‘big opportunities for data in creating business value’, C...

    DIGITALTVEUROPE
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    http://www.digitaltveurope.net/679002/youview-develops-adsmart-style-targeted-advertising/1465

    TECH MARKETERS NEED STRONG FOCUS ON LEAD NURTURING IN CONTENT MARKETING STRATEGIES

    Mar 30, 2017

    IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more ...

    MARKETWIRED
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    http://www.marketwired.com/press-release/tech-marketers-need-strong-focus-on-lead-nurturing-in-content-marketing-strategies-2206621.htm1466

    SEO VS SOCIAL MEDIA MARKETING

    Mar 29, 2017

    The Dilemma of every Indian entrepreneur, who has a limited budget for digital marketing, is to choose between SEO and social media marketing. However, it is best to do them both, but if you try to do them both and each of them get underfunded then none of them would be able to fetch you desired res...

    NEWSPATROLLING
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    http://www.newspatrolling.com/seo-vs-social-media-marketing%E2%80%8B/1459

    MINTIGO ANNOUNCES INNOVATIVE PREDICTIVE ACCOUNT-BASED MARKETING SOLUTION FOR MARKETO ABM

    Mar 29, 2017

    Mintigo, the leader of predictive marketing and sales technology, has partnered with Marketo Inc., the leading provider of marketing software and solutions, to revolutionize the way marketers intelligently target and engage with the right decision-makers at the right companies for Account-Based Mark...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/mintigo-announces-innovative-predictive-account-based-marketing-solution-for-marketo-abm-300430396.html1460

    INTERNET SERVICE PROVIDERS HANDED AD TARGETING TREASURE TROVE AS CONGRESS SCRAPS ONLINE PRIVACY PROTECTIONS

    Mar 29, 2017

    Internet service providers’ ad targeting capabilities have been given a significant boost in the US after congress repealed an Obama-era internet privacy law, allowing them to share customer data with marketers and other third parties without the need for customer consent.

    THEDRUM
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    http://www.thedrum.com/news/2017/03/29/internet-service-providers-handed-ad-targeting-treasure-trove-congress-scraps-online1461

    SEALING COATINGS MARKET SEGMENTATION AND ANALYSIS BY RECENT TRENDS, DEVELOPMENT AND GROWTH BY REGIONS TO 2022

    Mar 29, 2017

    Sealing Coatings Market analysis is provided for global market including development trends by regions, competitive analysis of Sealing Coatings market. Sealing Coatings refers to the coating formed by the coating to prevent rain or groundwater leakage of a coating.

    MILITARY-TECHNOLOGIES
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    http://www.military-technologies.net/2017/03/29/sealing-coatings-market-segmentation-and-analysis-by-recent-trends-development-and-growth-by-regions-t1462

    4C TV FOCUSES ON AD TARGETING

    Mar 28, 2017

    4C Insights, a provider of data science and media technology for multiscreen convergence, has launched a suite of cloud-based tools for planning, buying and measurement.

    RAPIDTVNEWS
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    https://www.rapidtvnews.com/2017032846646/4c-tv-focuses-on-ad-targeting.html1457

    AUDIENCESCIENCE PARTNERS WITH GRAPESHOT FOR GLOBAL CONTEXTUAL TARGETING

    Mar 28, 2017

    AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global s...

    MARKETWIRED
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    http://www.marketwired.com/press-release/audiencescience-partners-with-grapeshot-for-global-contextual-targeting-2205860.htm1458

    CONTENT MARKETING IN TRAVEL HAS MOVED FROM NICHE TO MAINSTREAM

    Mar 27, 2017

    Content creation by travel brands evolved from a niche strategy into one of the industry’s most popular marketing approaches. Executives in the industry long knew that content had a powerful emotional pull for consumers, thanks to the industry’s built-in vocabulary of tropical beaches, e...

    SKIFT
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    https://skift.com/2017/03/27/content-marketing-in-travel-has-moved-from-niche-to-mainstream/1456

    COLLINS, FASO TARGETED IN AD CAMPAIGN FOR HEALTH CARE VOTES

    Mar 26, 2017

    House Democrats, hoping to capitalize on the demise of the GOP health care bill, will launch their first digital ad campaign of the election cycle on Monday, targeting 14 Republicans who voted for the bill in committees

    DEMOCRATANDCHRONICLE
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    http://www.democratandchronicle.com/story/news/2017/03/26/collins-faso-targeted-ad-campaign-health-care-votes/99661598/1454

TRENDING NEWS


    GLOBAL CONTENT ANALYTICS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 28, 2017

    Latest market study on “Content Analytics Market to 2025 - Global Analysis and Forecasts by Type, Deployment Type and Industry Vertical”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developme...

    OPENPR
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    http://www.openpr.com/news/518382/Global-Content-Analytics-Market-Segmentation-Application-Technology-Market-Analysis-Research-Report-2025-The-Insight1529

    RUGGED THERMAL CAMERAS MARKET SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2026

    Apr 27, 2017

    In the year 2016, the Surveillance & Security application segment recorded a revenue of slightly more than US$ 1.3 Bn. By the end of the year 2027, this segment is anticipated to reach a market valuation of more than US$ 3 Bn, representing a CAGR of 8.3% for the decadal study. An incremental dol...

    OPENPR
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    http://www.openpr.com/news/517591/Rugged-Thermal-Cameras-Market-Segmentation-Industry-trends-and-Developments-2026.html1530

    REDK THE CRM SOLUTIONS COMPANY JOINS ACT-ON AS A STRATEGIC PARTNER FOR MARKETING AUTOMATION IN THE UK

    Apr 27, 2017

    redk, the CRM Solutions Company, announces today its collaboration with Act-On Software, Inc., to deliver Act-On’s Marketing Automation software to companies across industries. redk will provide consulting services to assist companies in the UK and Spain with the deployment of Act-On's mar...

    PRWEB
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    http://www.prweb.com/releases/2017/redk-joins-act-on/prweb14274968.htm1524

    ​ACCOUNT BASED MARKETING - TIPS FOR ALIGNING SALES AND MARKETING

    Apr 27, 2017

    Account Based Marketing (ABM) takes business-to-business (B2B) marketing to new levels. It targets high-value accounts, develops highly personalized messaging, and coordinates sales activities to this particular group. Size, industry, or customer lifecycle can define these accounts. ABM relates natu...

    BIZJOURNALS
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    http://www.bizjournals.com/phoenix/news/2017/04/27/account-based-marketing-tips-for-aligning-sales.html1526

    MRP TO PRESENT AT THE 2017 MARTECH CONFERENCE, MAY 9-11 IN SAN FRANCISCO

    Apr 27, 2017

    MRP, a global provider of predictive customer acquisition and a wide array of account based marketing services, will attend the 2017 MarTech conference, being held in San Francisco, California, May 9 - 11, 2017.  MRP's CMO and Co-Founder, James Regan will be presenting with Vance Faulks, Se...

    NASDAQ
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    http://www.nasdaq.com/press-release/mrp-to-present-at-the-2017-martech-conference-may-911-in-san-francisco-20170427-012911527

    MINDSET MARKETING ANNOUNCES PREMIUM LINKED LEAD GENERATION

    Apr 27, 2017

    Mindset Marketing has announced that they will be offering premium LinkedIn Lead Generation services to their clients worldwide. The North Carolina based company is known for LinkedIn Profile Optimization and LinkedIn Expert Training. The Lead Generation services offered by the company can help busi...

    PRESSRELEASEROCKET
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    http://www.pressreleaserocket.net/mindset-marketing-announces-premium-linked-lead-generation/1528

    ORACLE HELPS TRANSFORM LEAD GENERATION WITH LINKEDIN MATCHED AUDIENCES

    Apr 27, 2017

    To help marketers generate high-quality leads at scale and maximise the ROI of lead generation campaigns, Oracle today announced a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager - a new targeting capability within LinkedIn’s recently announced product, Mat...

    CSO
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    http://www.cso.com.au/mediareleases/29481/oracle-helps-transform-lead-generation-with/1521

    GLOBAL SMART GLASS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 26, 2017

    Latest market study on “Smart Glass Market to 2025 - Global Analysis and Forecasts by Technology and Application”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

    OPENPR
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    http://www.openpr.com/news/515027/Global-Smart-Glass-Market-Segmentation-Application-Technology-Market-Analysis-Research-Report-2025-The-Insight-Partn1522

SPOTLIGHT

By choosing a pyramid to visualise the types of ABM, you immediately get a feel for the number of accounts that can be supported at each level. The closer to the top of the pyramid, the higher the touch and customization requirements.

RESOURCES

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