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ARCHIVED NEWS


    WHY ABM HAS BECOME A CRITICAL STRATEGY FOR B2B MARKETERS

    Oct 18, 2017

    At least 62 percent of B2B companies surveyed this year have a full Account-Based Marketing (ABM) program in place, compared with 41 percent in 2016, according to SiriusDecisions. Those who have found religion when it comes to ABM would even say it’s mission-critical.

    MARTECH
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    https://martechtoday.com/abm-become-critical-strategy-b2b-marketers-2040301883

    TOP PRIORITIES FOR 2018 MARKETING STRATEGIES EMERGE AS LEADERS ADDRESS AI, ABM, LOCALIZATION & ATTRIBUTION

    Oct 18, 2017

    For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

    DEMANDGENREPORT
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    https://www.demandgenreport.com/features/industry-insights/top-priorities-for-2018-marketing-strategies-emerge-as-leaders-address-ai-abm-localization-1884

    HOW TO INVEST YOUR PROGRAM BUDGET IN 100% ACCOUNT-BASED REVENUE WORLD

    Oct 18, 2017

    Since 2014, we’ve realized tremendous value by focusing our collective efforts on a discrete list of prospect accounts that we all agree are most likely to become Plex customers. Our company’s account-based revenue (ABR) approach has been wildly successful, and as a team we’ve crea...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/invest-program-budget-100-account-based-revenue-world-01938710#SB0lP57ib0v3k2pd.971878

    WHY B2B BUYING CYCLES ARE GETTING LONGER

    Oct 17, 2017

    Earlier this fall, Demand Gen Report published the findings of the 2017 B2B Buyer’s Survey. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. Each respondent in this study was qualified to have been involved in a B2B purchase d...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/b2b-buying-cycles-getting-longer-01937366#ugqklYDOpBAMYi60.971877

    COMMON PITFALLS OF ABM PILOTS & HOW TO AVOID THEM (PART I)

    Oct 17, 2017

    When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt. In fact, only 40% of companies that have at...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/strategy/common-pitfalls-abm-pilots-avoid-part-01937361#GCJFqmkCDH08e8O8.971882

    ZIFF DAVIS EXPANDS LEAD GENERATION BUSINESS INTO SG

    Oct 16, 2017

    Global digital publisher Ziff Davis has launched its lead generation business in Singapore, in a bid to cater to increasing requests from technology and B2B customers in Asia Pacific for a local presence. The move comes after the company made its B2B lead generation products available to the Austral...

    MARKETING INTERACTIVE
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    http://www.marketing-interactive.com/ziff-davis-expands-lead-generation-business-into-sg/1875

    INSIDE TV'S POWER PLAY TO TARGET AUDIENCES

    Oct 15, 2017

    Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that's delaying TV's crucial move into precision ma...

    ADAGE
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    http://www.adageindia.in/media/inside-tvs-power-play-to-target-audiences/articleshow/61092739.cms1876

    B2B THOUGHT LEADERSHIP: HOW TO PROMOTE YOUR BRAND WITH SOCIAL MEDIA

    Oct 15, 2017

    B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice.



    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/b2b-thought-leadership-promote-brand-social-media-01935478#bDlPlyQ4i4USZxIj.971874

    IS GDPR THE Y2K FOR B2B MARKETING? AND HOW TO USE IT TO YOUR ADVANTAGE

    Oct 13, 2017

    Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around the globe. The poster child for this movement is GDPR, the European Union’s General Data Protection Regulation. As a marketing leader, you’ll be spend...

    MARTECH
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    https://martechtoday.com/gdpr-y2k-b2b-marketing-use-advantage-2052181873

    THE FORMULA FOR ACCOUNT-BASED MARKETING SUCCESS

    Oct 12, 2017

    To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently.Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach. Today, however, adopti...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/formula-account-based-marketing-success-01930341#tvh7fyGOwg5h4Gcy.971869

    INFORMA ENGAGE LAUNCHES SUITE OF ACCOUNT-BASED MARKETING CAPABILITIES

    Oct 12, 2017

    Informa Engage, the global leader in marketing services, launches a suite of Account-Based Marketing (ABM) capabilities. With a global database of 30+ million professional business decision makers and 1,000+ data segments from its first-party database, Informa Engage uses behavioral data at each sta...

    PRWEB
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    http://www.prnewswire.com/news-releases/informa-engage-launches-suite-of-account-based-marketing-capabilities-300535547.html1870

    ARE BUYERS THE KEY TO YOUR ABM TECH STACK?

    Oct 12, 2017

    For the billions of dollars spent on B2B marketing technology, isn't it paradoxical that we're moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need?The issue is that the modern pursuit of technology ...

    ACCOUNT BASED MARKETING CONSORTIUM
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    http://www.accountbased.marketing/abm/abm-tech-stack/1871

TRENDING NEWS


    TRUE INFLUENCE SIGNIFICANTLY EXCEEDS PRIOR REVENUE GROWTH RECORDS IN Q3 2017

    Nov 16, 2017

    True Influence, the market leading Account-Based Marketing (ABM) platform on prospect insight, intent monitoring, and demand generation, has announced key performance results from its Q3 2017 Board of Managers report. Most notably, the company’s growth has surged by 37% from the same period on...

    PR NEWSWIRE
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    http://www.prweb.com/releases/2017/11/prweb14929936.htm1953

    CALL TO B2B MARKETERS: JOB TITLES MATTER MORE THAN YOU THINK

    Nov 16, 2017

    While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target account...

    MARTECH
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    https://martechtoday.com/call-marketers-job-titles-matter-think-2069391954

    TARGETED ADVERTISING FOR B2B

    Nov 16, 2017

    Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there is a way to achieve truly tailored and targeted B...

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/targeted-advertising-for-b2b/article/705995/1955

    ELEVATION MARKETING ACQUIRES ECCOLO MEDIA

    Nov 16, 2017

    B2B marketing agency Elevation Marketing, based in Mesa, Ariz., has this week acquired B2B content marketing agency Eccolo Media, creating an agency that integrates the best of B2B strategy and branding with high-quality content.Phoenix-based Elevation Marketing was one of the first fully integrated...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20171116006303/en/Elevation-Marketing-Acquires-Eccolo-Media1956

    APTRINSIC EXPANDS ITS PRODUCT EXPERIENCE PLATFORM TO ORCHESTRATE ACCOUNT-BASED ENGAGEMENTS

    Nov 15, 2017

    Aptrinsic, the company behind the Product Experience Platform, announced the addition of account-based engagements to its solution. Designed for product managers and product marketers, the Aptrinsic platform enables companies to deliver great product experiences by guiding their customers to really ...

    PR NEWSWIRE
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    https://www.prnewswire.com/news-releases/aptrinsic-expands-its-product-experience-platform-to-orchestrate-account-based-engagements-300556721.html1949

    B2B MARKETERS STEP UP SHIFT FROM ACTIVITY METRICS TO IDENTIFYING & DRIVING ENGAGEMENT

    Nov 15, 2017

    For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an account, marketers are increasingly sh...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/industry-insights/b2b-marketers-step-up-shift-from-activity-metrics-to-identifying-driving-engagement1950

    BRIGHTFUNNEL ANNOUNCES NEW REVENUE ATTRIBUTION SOLUTION FOR MICROSOFT DYNAMICS CRM CUSTOMERS

    Nov 15, 2017

    BrightFunnel, the pioneer in Revenue Intelligence for B2B marketers, announced their new integration with Microsoft Dynamics CRM.Through the integration between BrightFunnel’s Revenue Intelligence Suite and Microsoft Dynamics CRM, enterprise marketing teams can optimize the full customer journ...

    MARTECH SERIES
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    https://martechseries.com/analytics/marketing-attribution/brightfunnel-announces-new-revenue-attribution-solution-microsoft-dynamics-crm-customers/1951

    B2B DIGITAL MARKETING: HOW TO PROFIT FROM DATA?

    Nov 15, 2017

    While data is now widely used in a B2C marketing context, its usefulness is often questioned in B2B. The volumes are smaller and the baskets usually much more significant. The equation is different, but the opportunities are real if we know how to decrypt and concertize them.

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/b2b-marketing/b2b-digital-marketing-profit-data-01959263#Ez8GevaAK22ufJ4e.971952

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