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    KICKFIRE UNVEILS NEW MARKETO INTEGRATIONS TO BRING ACCOUNT-BASED INTELLIGENCE INTO B2B AUTOMATION

    Dec 22, 2017

    KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo environment, enabling users to ...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=20792079

    6 WAYS A CONTENT STRATEGY MAKES YOU LESS CRAZY AND MORE EFFECTIVE

    Dec 21, 2017

    Content marketing has proven to be an effective part of a brand’s marketing mix, but doing it well requires more than creating content and putting it out there. It’s not about churning out a few infographics and hoping for the best. The secret to good content marketing is good storytelli...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20722072

    MARKETERS ARE HUNGRY FOR CONTENT MARKETING KNOWLEDGE, MARKETO REVEALS

    Dec 21, 2017

    Marketo, Inc., the leading provider of engagement marketing software and solutions, announced today the most-watched topics from its extensive library of free Marketo University training courses and released 26 new videos. Since the online education program launched earlier this year, marketers from...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=20732073

    B2B MARKETING IS GOING THROUGH A TECHNOLOGICAL REVOLUTION AND CMOS ARE READY TO INVEST

    Dec 21, 2017

    Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technologic...

    ADWEEK
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    http://ABM.report/news-article.aspx?ID=20742074

    INTERNET OF THINGS IN THE SUPERCOOL GAME OF B2B MARKETING

    Dec 21, 2017

    The way of business has always been changing according to time & technology. Marketers who are an integral part of the business process adapt the changes in their own way to stay ahead of the competitors. Businesses which were earlier run on word of mouth advertising adopted the technology of pr...

    CUSTOMERTHINK
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    http://ABM.report/news-article.aspx?ID=20752075

    THE IMPORTANCE OF STORYTELLING IN B2B CONTENT MARKETING

    Dec 21, 2017

    Imagine what a trip to Mars would be like: How would you get there? What would the planet actually look like? Does it make you afraid?Aerospace company Lockheed Martin addressed these questions in a video they produced called The Field Trip To Mars. A group of school children boarded a bus with the ...

    TECHTARGET
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    http://ABM.report/news-article.aspx?ID=20762076

    DENTSU AEGIS ACQUIRES B2B SHOP DWA, ALIGNS IT WITH MERKLE

    Dec 20, 2017

    Dentsu Aegis Network has acquired San Francisco-based B2B digital media and marketing agency DWA. Terms weren’t disclosed. The newly acquired agency will be aligned with DAN’s data-driven marketing shop Merkle to help boost its B2B capabilities. It will be branded “DWA, a Merkle co...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=20652065

    THE 2018 TRENDS MARKETING EXECUTIVES FEEL LEAST PREPARED FOR

    Dec 20, 2017

    Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.The report was based on data from a survey of 500 marketing executives (29% work for B2B firms, 14% work for B2...

    MARKETINGPROFS
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    http://ABM.report/news-article.aspx?ID=20662066

    SIGSTR JOINS MARKETO® INNOVATE PARTNER ECOSYSTEM TO ENHANCE CONTENT FOR ACCOUNT-BASED MARKETING CAMPAIGNS

    Dec 20, 2017

    Sigstr, a SaaS platform for employee email signature marketing, has joined the Marketo Innovate partner ecosystem, providing marketers with the ability to deploy dynamic email signature campaigns that integrate seamlessly with Marketo landing pages and lists, enhancing account-based marketing (ABM) ...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=20672067

    ‘ALWAYS ON’ IS AT THE HEART OF EVERY ABM STRATEGY — HERE’S WHY

    Dec 20, 2017

    For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall ...

    MARTECH TODAY
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    http://ABM.report/news-article.aspx?ID=20682068

    CHIEF MARKETING OFFICERS SHARE STRATEGIES FOR 2018

    Dec 20, 2017

    It's been a turbulent year for marketers, with disruption, security and customer data issues along with a myriad of other distractions and 2018 doesn't appear to be any less frenzied. Keeping your eyes on the prize has become more and more challenging and where you invest your organization&#...

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=20692069

    CREATE DEEPER CONNECTIONS TO DRIVE CONVERSION, CLOSE DEALS WITH END-TO-END PERSONALIZATION

    Dec 20, 2017

    A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates.The shift from simply discussing the possibilities of personalization to real-worl...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=20702070

TRENDING NEWS


    WHY B2B TECH NEEDS SOCIAL MEDIA

    Jan 12, 2018

    Every single company in America needs to be on social media. Whether to offer thought leadership or appear more relevant in search, there’s no question (or argument) how important social media is for business today. The question still begs though, if it’s critical for B2B technology comp...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/b2b-marketing/b2b-tech-needs-social-media-019914982103

    THINK TWICE ABOUT AUTOMATING YOUR MARKETING

    Jan 12, 2018

    I first used a marketing automation platform 10 years ago. We all loved the potential of those new systems back then: We’d build large databases of the names of potential customers and use marketing automation to nurture them along until they were ready to buy.We’d segment by industry or...

    CMSWIRE
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    https://www.cmswire.com/digital-marketing/think-twice-about-automating-your-marketing/2104

    SOURCEMEDIA PROVIDES NEW INTENT DATA PRODUCT

    Jan 12, 2018

    SourceMedia is offering a new account-based marketing product called SourceSelect+, to help companies identify prospects who are in-market for their products.The new solution analyzes and reports intent data, including a user’s content consumption and frequency across the web. Presumably, that...

    MEDIAPOST
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    https://www.mediapost.com/publications/article/312907/sourcemedia-provides-new-intent-data-product.html2105

    DEMANDBASE INTRODUCES AI-DRIVEN CONVERSION SOLUTION

    Jan 12, 2018

    Demandbase, an Account-Based Marketing (ABM) company, today announced the launch of its Conversion Solution, helping generate measurable sales activity, increased lead generation, and faster sales cycles. The Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, whic...

    MARTECH ADVISOR
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    https://www.martechadvisor.com/news/sales-enablement/demandbase-introduces-aidriven-conversion-solution/2106

    WHY DIFFERENTIATION IS CRUCIAL FOR B2B CONTENT MARKETERS IN 2018

    Jan 12, 2018

    Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow.Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an ...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/b2b-marketing/differentiation-crucial-b2b-content-marketers-2018-019914452107

    THE POWER OF SALES INTELLIGENCE, EPISODE 2: CREATING AN IDEAL CUSTOMER PROFILE

    Jan 11, 2018

    In the second chapter of our web video series, we narrow our prospect list to fit an Ideal customer. Here we look at title, scope of influence, company size, and more to ensure we stick to our stated ICP in this account-based experiment.The ideal customer profile (ICP) has been anecdotal at best:&nb...

    MARTECH ADVISOR
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    https://www.martechadvisor.com/articles/account-based-marketing-2/the-power-of-sales-intelligence-episode-2-creating-an-ideal-customer-profile/2108

    MADISON LOGIC, GLOBAL LEADER IN COMPREHENSIVE ABM, INCLUDED IN GARTNER REPORT

    Jan 11, 2018

    Madison Logic, the leading global account based marketing (ABM) platform, today announced that it has been included as a Sample Vendor in the report, “Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017.”1 According to this Gartner report, “account-ba...

    GLOBENEWSWIRE
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    http://www.globenewswire.com/news-release/2018/01/11/1287399/0/en/Madison-Logic-Global-Leader-in-Comprehensive-ABM-Included-in-Gartner-Report.html2100

    DEMANDBASE RELEASES INTENT-BASED SALES SOLUTION FOR ABM PLATFORM

    Jan 11, 2018

    ABM platform provider Demandbase has announced the launch of its next-generation Conversion Solution. The product aims to provide tighter ABM integration between marketing and sales teams that can help improve the sales process by delivering AI-enabled intent data and insights to sales teams.The Con...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/news-briefs/demandbase-releases-intent-based-sales-solution-for-abm-platform2101

    DEMANDBASE EXTENDS ABM PLATFORM WITH ARTIFICIAL INTELLIGENCE-BASED CONVERSION SOLUTION

    Jan 11, 2018

    Demandbase, a leader in Account-Based Marketing (ABM), today announced the launch of its next generation Conversion Solution, helping generate measurable sales activity, increased lead generation and faster sales cycles. The Conversion Solution is part of the comprehensive, full-funnel Demandbase AB...

    PR NEWSWIRE
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    https://www.prnewswire.com/news-releases/demandbase-extends-abm-platform-with-artificial-intelligence-based-conversion-solution-300581194.html2102

    EMAIL A TOP CHANNEL IN ACCOUNT-BASED MARKETING, STUDY SAYS

    Jan 11, 2018

    Email is one of the most effective channels in account-based marketing (ABM), and it’s easy to use, according to a January survey from Ascend2. But it has to fit into the broader alignment of sales and marketing.Ascend2, a provider of research-based marketing, surveyed 253 executives, 53% in B...

    MEDIAPOST
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    https://www.mediapost.com/publications/article/312774/email-a-top-channel-in-account-based-marketing-st.html2096

    MUST-HAVE TOOLS & TACTICS: B2B MARKETERS SHARE THE SOLUTIONS & STRATEGIES THEY ARE PRIORITIZING FOR 2018

    Jan 10, 2018

    Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers?We asked 10 top practitioners what their must-have tactics and tools were for 2018. The responses...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/industry-insights/must-have-tools-tactics-b2b-marketers-share-the-solutions-strategies-they-are-prioritizing-2097

    SEGMENTATION MODELS ARE OUTDATED: HOW TO UPDATE YOUR MARKETING SEGMENTATION PRACTICES

    Jan 10, 2018

    The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable margin but also ignored the demographic, racial, and geographic segments that predicted a different ...

    MARKETINGPROFS
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    https://www.marketingprofs.com/articles/2018/33408/segmentation-models-are-outdated-how-to-update-your-marketing-segmentation-practices2098

SPOTLIGHT

Without converting leads to customers, a company can't grow. Developing and maintaining the sales pipeline to create that growth is critical for any business. By improving your B2B sales lead generation, you can capture important information about leads and promote interest in your company's

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