. home.aspx home.aspx

ARCHIVED NEWS


    WHY LEAD GENERATION SHOULDN’T BE YOUR ONLY FINTECH CONTENT MARKETING GOAL

    Aug 23, 2017

    Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing.

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/content-marketing/lead-generation-shouldnt-fintech-content-marketing-goal-01903925#uR16ef76w2OkLpKt.971735

    FUTURE OF B2B ONLINE RETAILING TO 2025 - RESEARCH AND MARKETS

    Aug 23, 2017

    Online B2B retailing is at an inflection point and is going through major shifts in technology and business models. The B2B market will outgrow the B2C market by 2025, with China taking the lead. The market is evolving due to shifts in the impact of mobility and role of digital channels. Retailers, ...

    BUSINESS WIRE
    READ MORE

    http://www.businesswire.com/news/home/20170823005611/en/Future-B2B-Online-Retailing-2025---Research1728

    THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

    Aug 23, 2017

    As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/marketing-automation/3-biggest-social-media-automation-myths-debunked-01901843#9TrctTG8jWObm2vs.971729

    THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

    Aug 23, 2017

    As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/marketing-automation/3-biggest-social-media-automation-myths-debunked-01901843#9TrctTG8jWObm2vs.971731

    USING BUYER GROUP METRICS TO QUALIFY ACCOUNTS FOR ABM

    Aug 23, 2017

    We are all familiar with algorithms that establish a quantitative measure (score) regarding the qualification of a particular lead so it can be handed to the sales team by transferring over the respective contact data to a CRM. When pursuing an ABM strategy, however, you are signing up to use approp...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/b2b-marketing/using-buyer-group-metrics-qualify-accounts-abm-01903871#uLeJhHEjLMXopWpT.971732

    DOING THESE 3 THINGS WILL HELP YOU START MORE MEANINGFUL CUSTOMER CONVERSATIONS

    Aug 23, 2017

    Most buzzwords normally induce sighs and eye-rolling, but that’s no longer the case when people talk about “engagement.” Once a meaningless word with no clear definition, it’s more recently become an important part of the discussion around what business-to-business clients wa...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/b2b-marketing/3-things-will-help-start-meaningful-customer-conversations-01904758#vpE9TLpOYlWwSdh2.971733

    TERMINUS ACCOUNT-BASED MARKETING BUILDS MOMENTUM WITH 170% REVENUE GROWTH

    Aug 23, 2017

    Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% ...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/sales-marketing/account-based-marketing/terminus-account-based-marketing-builds-momentum-170-revenue-growth/1748

    TERMINUS ACCOUNT-BASED MARKETING HIRES ROSS PATERSON AS VICE PRESIDENT OF CUSTOMER SUCCESS

    Aug 23, 2017

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, announced that Ross Paterson has joined the executive leadership team as Vice President of Customer Success. Paterson previously served as Vice President of Customer Success at Lead Forensics, where he est...

    MARTECH SERIES
    READ MORE

    http://martechseries.com/sales-marketing/account-based-marketing/terminus-account-based-marketing-hires-ross-paterson-as-vice-president-of-customer-su1753

    HOW TO GIVE A KICKASS WEBINAR THAT KEEPS YOUR PROSPECTS COMING BACK

    Aug 22, 2017

    Webinars are a great way to educate your audience, but many companies fall into a bad habit and use this platform as a pure-play sales tool. It’s OK to leverage webinars for sales support, but they shouldn’t be a blatant ad for your business. The majority of viewers don’t attend we...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/video-marketing/give-kickass-webinar-keeps-prospects-coming-back-01903760#szQEZcQSX0rVQvgL.971723

    HOW TO FIND THE RIGHT LEVEL OF PERSONALIZATION IN ABM

    Aug 22, 2017

    One critical component of Account Based Marketing is to reach the right senior executives. However, you can’t maintain a conversation at this level with generic messages. Programs that win include personalized emails, reports and content that use everything you know about the company to prove ...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/marketing/find-right-level-personalization-abm-01903587#KpBhfBdQfBrT1pWh.971724

    HOW TO MAKE TIME STAMPS MORE USEFUL FOR YOUR AUDIENCE

    Aug 22, 2017

    Make time stamps more useful for your audience. Simply adding time stamps in your content isn’t enough. If time stamps aren’t clickable, you may be unintentionally frustrating your users. This is a distinct possibility if your audios, videos, or podcasts tend to be longer than ten or fif...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/content-marketing/make-time-stamps-useful-audience-01899908#i1cArCo2BBJeh0eP.971726

    WHY YOU’RE FAILING AT GENERATING QUALITY B2B SALES LEADS

    Aug 21, 2017

    When solidifying your goals for lead generation, it can be tempting to focus on the quantity of incoming prospects. Which is not surprising, given it a rather straightforward and easily accessed metric. However, it is at least as, if not more, important to focus on lead quality— the value, pot...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/b2b-marketing/youre-failing-generating-quality-b2b-sales-leads-01899641#8eSrIi4CmbRO48Wx.971719

TRENDING NEWS


    RO INNOVATION NAMED A 2017 TOP MARKETING TOOL

    Sep 21, 2017

    RO Innovation, the leader in activating the voice of customers to drive revenue, is pleased to announce it was named a Top Marketing Tool for 2017 by Smart Selling Tools. This marks the fourth consecutive year RO Innovation has been included in the Top Marketing Tools guide.The Top Marketing Tools g...

    MARTECHSERIES
    READ MORE

    https://martechseries.com/sales-marketing/ro-innovation-named-2017-top-marketing-tool/1812

    B2B SOCIAL MEDIA: HOW TO USE SOCIAL TO IMPROVE YOUR PR STRATEGY

    Sep 21, 2017

    B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy.Stop thinking about your social media strategy as separate from your public relations strategy. Social media has become s...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/public-relations/b2b-social-media-use-social-improve-pr-strategy-01918834#KiUS78h4UQgdxWQf.971814

    WHAT WE GET WRONG ABOUT ACCOUNT BASED SELLING

    Sep 20, 2017

    Account based marketing and selling gets a lot of attention–it should. There’s huge amounts of data about the cost of acquisition–the cost of growing revenue from existing customers versus the costs of acquiring new customers.Before I go further, let me be clear, we have to drive b...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/sales-management/get-wrong-account-based-selling-01917265#9QadhuLb6iidA7zS.971813

    ABM GROWING UP FAST: 2017 BENCHMARK REPORT

    Sep 20, 2017

    ITSMA’s new benchmark study of account-based marketing, Driving Growth with Three Types of ABM, conducted in partnership with the ABM Leadership Alliance, adds a wealth of data and insight to help companies move from initial experimentation to a more robust program with strategic impact on the...

    ITSMA
    READ MORE

    https://www.itsma.com/abm-growing-up-fast-2017-benchmark-report/1807

    A LITTLE YOGA MAKES FOR A LOT BETTER ABM: HOW TO DESIGN IN FLEXIBILITY TO UNLEASH AGILITY

    Sep 20, 2017

    How do you take your Account-Based Marketing to the next level? Contributor John Steinert shares 'ABM yoga' tips to foster collaboration between your marketing and sales teams and enhance your ABM agility.Recently, while sitting in an airport departure lounge, I was thinking about how insigh...

    MARTECH
    READ MORE

    https://martechtoday.com/little-yoga-makes-lot-better-abm-design-flexibility-unleash-agility-2040381809

    BUILDING AN ABM FRAMEWORK: THE 5 P’S TO SUCCESS (PART 1)

    Sep 20, 2017

    When it comes to account-based marketing (ABM), there is a lot of content you could consult. In fact, if you look up “account-based marketing” on Google, the search will generate over thirty-one million results. With this much information on ABM floating around, it can be hard to figure ...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/marketing/building-abm-framework-5-ps-success-part-1-01916663#8quKu3gFxJ1G2PFM.971810

    FACEBOOK DISABLES EMPLOYER TARGETING, AND B2B MARKETERS MUST ADAPT

    Sep 19, 2017

    Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to numerous agency sources.

    ADEXCHANGER
    READ MORE

    https://adexchanger.com/platforms/facebook-disables-employer-targeting-b2b-marketers-must-adapt/1803

    WHY YOUR WEBSITE MUST BE AN EFFECTIVE CONTENT MARKETING PLATFORM

    Sep 19, 2017

    Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed guides, and videos. Regardless of the different media channels employed in B2B content marketing, i...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/content-marketing/website-must-effective-content-marketing-platform-01919973#eUFbBKct6ItuMU7i.971804

SPOTLIGHT

ANNUITAS' Adam Needles and PRNewsWire's Ken Wincko discuss "Building an Inbound and Multi-Channel ABM Demand Generation Engine" at the 2016 FlipMyFunnel Roadshow in San Francisco.

RESOURCES

Events