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ARCHIVED NEWS


    GOOGLE IS EXTENDING IN-MARKET AUDIENCE TARGETING TO SEARCH CAMPAIGNS

    May 23, 2017

    Google is continuing to extend its audience targeting capabilities into Search. The company announced Tuesday that In-market audiences, currently only available for Display Network and YouTube campaigns, will be coming to Search campaigns. Google shared the news in a blog post released ahead of its ...


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    http://searchengineland.com/google-adwords-in-market-audiences-search-campaigns-2756111572

    4 INBOUND MARKETING TOOLS FOR YOUR NON-PROFIT

    May 22, 2017

    Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing budgets should be spent on direct mail becaus...


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    http://www.business2community.com/non-profit-marketing/4-inbound-marketing-tools-non-profit-01845949#OukPrMH1EKd2a0Gs.971573

    BLOODBORNE PATHOGEN PRODUCTS MARKET SEGMENTATION BY REGIONS, TYPES, APPLICATION AND GROWTH OPPORTUNITIES TO 2021

    May 22, 2017

    Bloodborne Pathogen Products Market report provides key statistics on the market status of the Bloodborne Pathogen Products Manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the Bloodborne Pathogen Products Industry. The Bloodborne Pathogen ...


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    http://www.military-technologies.net/2017/05/22/bloodborne-pathogen-products-market-segmentation-by-regions-types-application-and-growth-opportunities1569

    NINE PARTNERS WITH LIVERAMP TO BOOST AUDIENCE TARGETING CAPABILITIES

    May 22, 2017

    Nine is claiming an Australian first after striking a deal with Acxiom subsidiary, Live Ramp, to leverage its audience data sets in order to boost custom audience targeting capabilities across the Nine media portfolio. The partnership allows marketers and their agencies to use their own first-party ...


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    https://www.cmo.com.au/article/619594/nine-partners-liveramp-boost-audience-targeting-capabilities/1570

    ALI GROUP IN LEAD GENERATION AGREEMENT WITH FINTECH

    May 18, 2017

    Loan protection specialist ALI Group has partnered with HashChing to provide mortgage brokers with access to a consistent source of new leads. The partnership will now provide ALI authorised mortgage brokers the opportunity to use their ALI reward points to access HashChing leads and client tools.


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    https://www.theadviser.com.au/breaking-news/36090-ali-group-in-lead-generation-agreement-with-fintech1561

    ACCOUNT BASED MARKETING CAN SYNCHRONIZE SALES & MARKETING

    May 18, 2017

    Regardless of whether it’s called named account, key account, target account or account based marketing (ABM), a real opportunity exists to bring sales teams and demand generation teams together.B2B marketing and sales teams are often misaligned from the get go as traditional demand generation...


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    http://www.business2community.com/b2b-marketing/account-based-marketing-can-synchronize-sales-marketing-01846013#E9Rq8Dc77AppuUyH.971586

    CONTENTWORKS CONTENT MARKETING FOR FOREX BROKERS: CO-FOUNDERS CHARLOTTE DAY AND NIKI NIKOLAOU SPEAK

    May 17, 2017

    For those of you who have left a job to start your own business, you’ll know that it is an exhilarating yet frightening feeling, all wrapped into one. Even when you have a great idea, and know exactly how you want to execute.


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    https://www.leaprate.com/forex/brokers/contentworks-content-marketing-forex-brokers-co-founders-charlotte-day-niki-nikolaou-speak/1560

    SMARTACRE, A DEMAND GENERATION MARKETING AGENCY, OPENS DENVER OFFICE

    May 16, 2017

    SmartAcre, a lead and demand generation marketing agency who helps B2B businesses find, connect and engage with leads throughout the customer journey, announced the opening of the third SmartAcre location in Denver, Colorado on May 11. The office, located at 2301 Blake Street, will house additional ...


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    http://www.businesswire.com/news/home/20170516006603/en/SmartAcre-Demand-Generation-Marketing-Agency-Opens-Denver1578

    TERMINUS ANNOUNCES TOP 45 ACCOUNT-BASED MARKETING SUPERHEROES FOR 2017

    May 16, 2017

    Terminus, the leading account-based marketing (ABM) platform, today announced the list of the Top 45 ABM Superheroes for 2017. This esteemed list includes B2B marketing and demand generation practitioners who are putting theory into practice at their own organizations.“Terminus is on a mission...


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    https://venturebeat.com/2017/05/16/terminus-announces-top-45-account-based-marketing-superheroes-for-2017/1583

    HUBSPOT MAKES 1ST STARTUP INVESTMENT TO FILL AN INBOUND MARKETING BLIND SPOT

    May 15, 2017

    HubSpot has made its first startup investment to cover a blind spot in inbound marketing.
    The Cambridge marketing tech company announced on Monday it participated in the $10.3 million Series B round as a strategic investor for Atlanta-based Terminus, which provides account-based marketing sof...


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    http://bostinno.streetwise.co/2017/05/15/hubspot-invests-in-series-b-for-terminus-account-based-marketing/1563

    COULD A TRIAD OF TV GIANTS BE ON THE VERGE OF CREATING AN INDUSTRY STANDARD FOR AUDIENCE TARGETING?

    May 15, 2017

    As  they head into this year’s upfront talks, the ad sales chiefs at Turner, Fox Networks Group and Viacom—Donna Speciale, Joe Marchese and Sean Moran, respectively—will have even more on their plate than usual. In addition to their standard negotiations, they are also working...

    ADWEEK
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    http://www.adweek.com/tv-video/could-a-triad-of-tv-giants-be-on-the-verge-of-creating-an-industry-standard-for-audience-targeting/1555

    7 MYTHS UNCOVERED ABOUT ACCOUNT-BASED MARKETING

    May 12, 2017

    ABM provides a strategy for B2B companies who want to grow revenue by focusing on the best-fit prospects. The key metric shifts from the traditional lead generation to real revenue. And, it takes into account that most B2B buying decisions aren’t made by a single person, but rather a collectiv...


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    http://www.business2community.com/marketing/7-myths-uncovered-account-based-marketing-01841307#4hwLGjlqUTiQA0ZT.971585

TRENDING NEWS


    THE STAGES OF ACCOUNT-BASED MARKETING ORCHESTRATION

    Jun 21, 2017

    Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually...


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    http://www.business2community.com/marketing/stages-account-based-marketing-orchestration-01864064#wli1xluESwIhIfuV.971641

    THE STATE OF SOCIAL MEDIA ADVERTISING

    Jun 21, 2017

    Social media marketing, broadly speaking, is made up of two distinct strategies brand pages (organic) and advertising (paid).While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to perform well in this area. Organic social media ...


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    http://www.business2community.com/social-media/state-social-media-advertising-01867657#CLcDwmel0O7ilSdq.971642

    HOW TO OVERCOME TOP-FUNNEL MARKETING DEFICIENCIES IN AN ABM WORLD

    Jun 20, 2017

    There are many moving parts involved with developing and executing a successful account-based marketing program. One of the most overlooked aspects is the way in which we marketers must coordinate top-funnel demand generation efforts differently in an ABM world. So, I thought it’d be worthwhil...


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    http://www.business2community.com/marketing/overcome-top-funnel-marketing-deficiencies-abm-world-01862916#wW52HHlXHzBooJgp.971643

    6 WAYS INBOUND MARKETING IS DIFFERENT FOR SAAS COMPANIES

    Jun 20, 2017

    One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and services via content ma...


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    http://www.business2community.com/marketing/6-ways-inbound-marketing-different-saas-companies-01862755#Kr3ZAYIxSeZvWEQ2.971644

    EVERYTHING YOU NEED TO KNOW NOW ABOUT SOCIAL VIDEO MARKETING

    Jun 20, 2017

    Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide ra...


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    http://www.business2community.com/video-marketing/everything-need-know-now-social-video-marketing-01866220#3SIZ7B2xDAUoAeU6.971636

    B2B CONTENT MARKETING STATISTICS TO CONVINCE YOUR BOSS

    Jun 20, 2017

    In the rapidly evolving marketplace, content marketing has become a priority for a variety of reasons. Content marketing is a great way to build your brand’s authority in the field, educate clients and prospects about your products and services, get your brand in front of your target market, a...


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    http://www.business2community.com/content-marketing/b2b-content-marketing-statistics-convince-boss-01866369#kvRYA6SAG2KLBVll.971637

    WHAT B2B MARKETERS SHOULD KNOW ABOUT LINKEDIN ADS

    Jun 20, 2017

    With the rise of online advertising options, B2B marketers must take a strategic and targeted approach on deciding where to invest their online marketing budget. When comparing the various social media advertising platforms available, 92% of B2B marketers leverage LinkedIn above all other platforms....


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    http://www.business2community.com/b2b-marketing/b2b-marketers-know-linkedin-ads-01866430#C20mLpYlCKgDMv3P.971638

    WHY YOUR “FULLY AUTOMATED” MARKETING MACHINE ISN’T DELIVERING THE RESULTS YOU EXPECTED

    Jun 20, 2017

    Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more ap...


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    http://www.business2community.com/marketing-automation/fully-automated-marketing-machine-isnt-delivering-results-expected-01866519#eJk6016MrF6mStsl.971639

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