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    BREAKING DOWN THE MODERN-DAY CONTENT MARKETING DREAM TEAM

    Mar 23, 2018

    I’m a Chicagoan, so I associate the term “dream team” with the Bulls of the 1990s. But when suiting up for a show on the content marketing court, you need similar collaborative talent as that of Michael Jordan, Scottie Pippen, Phil Jackson, Horace Grant, B.J. Armstrong, Toni Kukoc,...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22322232

    HOW I USED DATA ANALYTICS TO INCREASE CONTENT QUALITY

    Mar 23, 2018

    In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so easy to get lost trying to decode the latest Google algorithm or try a new SaaS tool, and then, we forget to spend much time going back through our ...

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    http://ABM.report/news-article.aspx?ID=22332233

    5 METRICS THAT COULD MAKE OR BREAK YOUR NEXT ABM CAMPAIGN

    Mar 22, 2018

    We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy (source). But...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22342234

    IMAGE CACHING IN WEB EMAIL CLIENTS – ALARM FOR YOUR EMAIL METRICS?

    Mar 21, 2018

    Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to gr...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22392239

    WHY PRINTED MARKETING STILL MATTERS FOR MID-MARKET BUSINESSES IN THE DIGITAL AGE

    Mar 21, 2018

    Mid-market businesses still rely on a visually stimulating, cohesive look with printed marketing materials to help them succeed at trade shows and expos, even as a lot of marketing has become digital. With all the competing digital noise, businesses are primed to capture their customers’ atten...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22302230

    DESIGN AND TAILOR YOUR CONTENT MARKETING

    Mar 19, 2018

    The days of cold calling and cold emails are numbered, and if you’re reading this after May 2018, hopefully those days have ended! The unwanted contact that frustrates, annoys, and generates angry customers is over, but what will businesses replace it with? Well, there are many options. Many, ...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22282228

    HOW TO PARTNER WITH LARGER BRANDS TO GROW YOUR SMALL MARKETING AGENCY

    Mar 17, 2018

    Partnering with a larger company is like having a tall older sibling: they can give you a leg up to reach the treats on those higher shelves. For your business, those treats could be new customers that you’re not normally reaching, new ways of looking at your target market, and drawing on the ...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22292229

    HOW TO CLOSE THE MESSAGING APP DATA GAP IN ABM

    Mar 15, 2018

    Account Based Marketing (ABM) programs rely on a foundation of solid data. Shouldn’t it worry marketers that most data cannot be tracked? Buyers do a lot more than just open emails and visit websites. They scrawl on whiteboards and in desktop notepads. They reveal their unfiltered thoughts in ...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22262226

    HOW TO PERSONALIZE EMAILS BASED ON WHAT YOU KNOW

    Mar 14, 2018

    With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how they say goodbye with some well-timed finger guns, and why t...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=22312231

    4 SIMPLE SOCIAL MEDIA MARKETING TIPS FOR NEW BUSINESS OWNERS

    Mar 13, 2018

    For those who don’t have a lot of experience with social media, getting started can feel pretty overwhelming. Especially when there are so many people out there doing it so well. Even after you’ve begun to gain some traction, you can have moments of mind-boggle. We’ve managed to gr...

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    http://ABM.report/news-article.aspx?ID=22272227

    FLASHBAY TO ATTEND THE 2018 B2B MARKETING EXPO AT THE LONDON EXCEL CENTRE

    Mar 13, 2018

    Flashbay, the world leader in customised Promotional Technology products is excited to attend its first ever B2B Marketing Expo at the Excel Centre in London. The show is taking place on the 21st and 22nd of March, and is Europe's biggest marketing event with over 700 exhibitors in attendance. F...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=22222222

    HOW TO CHOOSE THE RIGHT NUMBER OF TARGET ACCOUNTS PER REP

    Mar 08, 2018

    When determining who you’ll target in your Account Based Marketing program, an important decision is how many accounts you should be targeting within each tier of your program. As we’ve explained in previous posts, leveraging different styles of ABM will help you scale your efforts. It&r...

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    http://ABM.report/news-article.aspx?ID=22122212

TRENDING NEWS


    MAKING THE MOST OF YOUR TIME: 5 IDEAS FOR MARKETING TIME SAVERS

    Apr 22, 2018

    “There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts shou...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/marketing/making-the-most-of-your-time-5-ideas-for-marketing-time-savers-020477572278

    THE GDPR COMPLIANCE IS COMING INTO PLAY – ARE YOU READY FOR IT?

    Apr 18, 2018

    Personal data plays a big role in day to day business operations. With the expansion of the world wide web and its capabilities, security is a topic of interest for all business owners across the globe. On May 25th, 2018, the GDPR (General Data Protection Regulation) will establish a new framework f...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/brandviews/magentrix/the-gdpr-compliance-is-coming-into-play-are-you-ready-for-it-020495442261

    MARK ZUCKERBERG ANNOUNCING THAT HE IS SHUTTING DOWN FACEBOOK IS A VIRAL HOAX

    Apr 18, 2018

    Reports that Mark Zuckerberg is closing down Facebook are false. The Facebook CEO did not announce in a video that he is deleting the popular social networking site—rumors that he is shutting down Facebook stemmed from an April Fools’ Day joke. According to Snopes, the fake claim was sha...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/facebook/mark-zuckerberg-announcing-that-he-is-shutting-down-facebook-is-a-viral-hoax-020493452262

    TEST ADD NEWS

    Apr 16, 2018

    ADD NEWSADD NEWSADD NEWSADD NEWS


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    THE MOST SUCCESSFUL B2B ORGANIZATIONS IN SOCIAL MEDIA MARKETING

    Apr 16, 2018

    According to a survey conducted recently, most of the businesses in the United Kingdom alone are using the marketing tool for social media, with the most known reasons for creating awareness among the brand, motivating social sharing, and attaining the follower’s trust and recognition. Social ...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/b2b-marketing/the-most-successful-b2b-organizations-in-social-media-marketing-020469572256

    HOW TO BUILD A CONTENT MARKETING STRATEGY THAT DELIVERS HOT LEADS

    Apr 16, 2018

    A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own researc...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/content-marketing/build-content-marketing-strategy-delivers-hot-leads-020448972257

    MEASURING MARKETING EFFICIENCY IS ONLY THE BEGINNING

    Apr 12, 2018

    If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expens...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/marketing/measuring-marketing-efficiency-beginning-020426042253

    DOES CONTENT MARKETING STILL MATTER FOR YOUR BUSINESS IN 2018?

    Apr 11, 2018

    So much has changed in the past decade. Just ten years ago, iPads didn’t exist, the most popular cell phones still had slide-out keyboards, and mobile-optimized websites were virtually unheard of. The online environment has to be one of the most dramatically different aspects of our culture. W...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/content-marketing/content-marketing-still-matter-business-2018-020461472254

    5 TIPS FOR ALTERNATIVE SEARCH ENGINE MARKETING

    Apr 10, 2018

    You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be left in the dark. As you ...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/seo/5-tips-alternative-search-engine-marketing-020444332249

    FACEBOOK: IT’S COMPLICATED

    Apr 09, 2018

    I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing. For example, I indicated that I was a bird watcher and artist. When I opened my news feed and found an ad for a birding event in my area. I called ...

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    https://www.business2community.com/facebook/facebook-its-complicated-020444632250

    6 MOBILE MARKETING TRENDS YOU NEED TO KNOW ABOUT

    Apr 06, 2018

    The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smartphones as their first – and often onl...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/mobile-apps/6-mobile-marketing-trends-need-know-020397022279

    TRANSFORMING AND SCALING YOUR BUSINESS WITH ARTIFICIAL INTELLIGENCE IN B2B SALES AND MARKETING

    Apr 05, 2018

    Every year, new advancements within the technology space have assisted businesses by creating new opportunities for customer outreach. Over the last couple years, the B2B space has noticed real potential in incorporating Artificial Intelligence in Marketing, however, there is still a significant lag...

    BUSINESS2COMMUNITY
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    https://www.business2community.com/b2b-marketing/transforming-scaling-business-artificial-intelligence-b2b-sales-marketing-020427202245

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