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7 Brands That Are Turning Everyday Reporting Into Genius Content Marketing

January 29, 2018 / Katy French

Strong reporting is an incredibly valuable communication tool—no matter your industry. It helps you distill information and present it effectively, and it provides the transparency that supports a happier company culture.But reporting can serve an important purpose beyond communicating with your clients or your department. It can become interesting content that expands your reach, showcases your brand personality, and provides genuine value to people. If you’re looking for new content marketing inspiration, your company’s most recent report might be your next piece of PR gold.From culture marketing to brand awareness, reports can help brands in many ways. But what exactly does that look like? Here’s how these clever brands have turned their surveys, reports, data, and insights into fantastic content that helps them connect and engage with the public.