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Misconceptions of Social Media Marketing: 6 Myths Busted

March 28, 2018 / Laura Donovan

Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all businesses. It doesn’t cost anything to sign up for an account on the big Social Media Platforms and you aren’t charged to post content. However, this does not mean that it is truly free. It may not seem like it, but there is more to it than just slapping up a photo, meme, or link to your website. If you truly want your marketing efforts on Social Media to work it demands time, attention, research, and hard work. What is your time worth? You have your own business to run, time spent learning and implementing strategies, following up on questions, and monitoring the accounts for comments is time-consuming. Additionally, researching content, designing graphics, and examining results takes even more time.