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15 Biggest Email Marketing Turnoffs for New Customers

April 02, 2018 / Young Entrepreneur Council

Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in mind when approaching new customers. There is nothing worse than making the investment, as a client, into a new product and service and receiving a template email correspondence. Your first email to a new customer should be personal and offering next steps, gratitude for their business and a way to contact you with any questions or issues. Make the customer feel like you personally care about them.