Ex-Salesforce Execs Launch Account-Based Marketing Startup

Google can drive our cars. Waze tells us how to get where we want to go. “So why can’t machines help us determine which campaigns go to which account?” asked Jason Garoutte, CEO and co-founder of San Francisco-based YesPath, an account-based marketing (ABM) solution that just came out of stealth. Garoutte and co-founder and CTO Brian Zotter left Salesforce to embark on a path that eventually led into the jammed-packed MarTech start-up world on their own. Before starting YesPath, Zotter was vice president of technology and products at Clearstory Data, and Garoutte was chief marketing officer and general manager of Mintigo. Now, after about a year in stealth mode  and an infusion of capital from Marketo-backer Storm Ventures  they released YesPath ABM, a platform backed by artificial intelligence and big data technologies.