Oracle - and Others - Cozy Up to ABM, Marketing's New Big Thing

Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud.

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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