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TRENDING NEWS

   

    TARGETED ADVERTISING FOR B2B

    Nov 16, 2017

    Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there is a way to achieve truly tailored and targeted B...

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/targeted-advertising-for-b2b/article/705995/1955

    ELEVATION MARKETING ACQUIRES ECCOLO MEDIA

    Nov 16, 2017

    B2B marketing agency Elevation Marketing, based in Mesa, Ariz., has this week acquired B2B content marketing agency Eccolo Media, creating an agency that integrates the best of B2B strategy and branding with high-quality content.Phoenix-based Elevation Marketing was one of the first fully integrated...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20171116006303/en/Elevation-Marketing-Acquires-Eccolo-Media1956

    BRIGHTFUNNEL ANNOUNCES NEW REVENUE ATTRIBUTION SOLUTION FOR MICROSOFT DYNAMICS CRM CUSTOMERS

    Nov 15, 2017

    BrightFunnel, the pioneer in Revenue Intelligence for B2B marketers, announced their new integration with Microsoft Dynamics CRM.Through the integration between BrightFunnel’s Revenue Intelligence Suite and Microsoft Dynamics CRM, enterprise marketing teams can optimize the full customer journ...

    MARTECH SERIES
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    https://martechseries.com/analytics/marketing-attribution/brightfunnel-announces-new-revenue-attribution-solution-microsoft-dynamics-crm-customers/1951

    B2B DIGITAL MARKETING: HOW TO PROFIT FROM DATA?

    Nov 15, 2017

    While data is now widely used in a B2C marketing context, its usefulness is often questioned in B2B. The volumes are smaller and the baskets usually much more significant. The equation is different, but the opportunities are real if we know how to decrypt and concertize them.

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/b2b-marketing/b2b-digital-marketing-profit-data-01959263#Ez8GevaAK22ufJ4e.971952

    NAMOGOO APPOINTS OHAD HAGAI TO VICE PRESIDENT OF MARKETING

    Nov 14, 2017

    Namogoo today announced the appointment of Ohad Hagai to Vice President of Marketing. In this role, Hagai is responsible for marketing, communications, media relations and digital strategies that will position Namogoo for accelerated growth and expansion among global online brands.

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20171114005419/en/Namogoo-Appoints-Ohad-Hagai-Vice-President-Marketing1946

    CREATING A DIGITAL CONTENT MARKETING STRATEGY THAT WORKS

    Nov 14, 2017

    Content marketing is still a fairly fresh concept to the majority of SMBs; only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity.Some businesses start out with some blogging and engagement on social media channels. They may even have...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/content-marketing/creating-digital-content-marketing-strategy-works-01956678#XCP84AYZ8ZwEcZT3.971948

    TECHBYTES WITH CHRISTOPHER GOLEC, CEO, DEMANDBASE

    Nov 10, 2017

    Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and ac...

    MARTECH
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    https://martechseries.com/mts-insights/tech-bytes/techbytes-christopher-golec-ceo-demandbase/1939

    8 UNEXPECTED INBOUND MARKETING FACTS ABOUT B2B BUYERS

    Nov 10, 2017

    Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H – Human to Human! In recent years, digital technology such as websites, search engines, and mobile computing has drastically changed the way marketers and sales teams ...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/b2b-marketing/8-unexpected-inbound-marketing-facts-b2b-buyers-01956964#g9Tspd8vOqjAAoQt.971940

    HOW AUGMENTED REALITY IS CREATING A NEW TARGET MARKET ON SOCIAL MEDIA

    Nov 10, 2017

    In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.VR uses 360-degree video to move you from your current environment and into ...

    ADWEEK
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    http://www.adweek.com/digital/james-jorner-effective-inbound-marketing-guest-post-augmented-reality/1942

    A CMO CONFESSION: THE 5 MARKETING LIES I’VE TOLD MYSELF

    Nov 09, 2017

    What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he's pledging to overcome.Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating than usu...

    MARTECH
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    https://martechtoday.com/cmo-confession-5-marketing-lies-ive-told-2064271935

    B2B RESEARCH COMPANY GOODFIRMS ANNOUNCES TOP WEB DESIGN COMPANIES

    Nov 09, 2017

    oday, GoodFirms revealed the top web design companies globally. A highly reputed B2B research, rating and review platform - GoodFirms covers the most excellent web design companies from a number of cities, states and countries. These firms were listed based on profound research of work portfolios, a...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20171109005660/en/B2B-Research-Company-GoodFirms-Announces-Top-Web1936

    MAKING ABM CAMPAIGNS WORK

    Nov 08, 2017

    As marketing and sales technologies improve, new marketing strategies surface which turn traditional tactics on their ear. One amazing example of this is account based marketing (ABM). Unlike the traditional marketing funnel, with a large, anonymous top of funnel, ABM is like an inverted funnel &nda...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/brandviews/bpmonline/making-abm-campaigns-work-01954716#vGrabr5YJ1PToXIA.97As marketing and sales technologies impr1931

    COOPERATIVE APPROACH TO B2B DATA INNOVATION POWERS BOMBORA TO DOUBLE CLIENT COUNT & REVENUE

    Nov 08, 2017

    As intent data has become a staple of B2B sales and marketing, an inclusive, cooperative business approach has propelled Bombora to become the industry standard for B2B intent data, reflected in record increases in revenue, hiring, and industry recognition.Bombora aggregates the largest source of B2...

    MARKETWIRED
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    http://www.marketwired.com/press-release/cooperative-approach-b2b-data-innovation-powers-bombora-double-client-count-revenue-2240029.htm1932

    WHY ARE B2B COMPANIES MOVING INSIDE SALES TO THE MARKETING DEPARTMENT?

    Nov 07, 2017

    Data is radically changing the role of the inside sales rep, especially in B2B companies.  The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative question: if the lines between ma...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/demanding-views/why-are-b2b-companies-moving-inside-sales-to-the-marketing-department1927

    WHEN YOUR B2B STAKEHOLDERS SPAN THREE GENERATIONS: HOW TO MARKET TO THEM EFFECTIVELY

    Nov 07, 2017

    It wasn't so long ago that B2B marketing was all about renting lists and banging on doors to reach the CEO. Sales reps, with some help from marketers, would call, email, or golf with executives to try to start the long, slow sales cycle.

    MARKETINGPROFS
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    https://www.marketingprofs.com/articles/2017/33089/when-your-b2b-stakeholders-span-three-generations-how-to-market-to-them-effectively1928

    AI FOR B2B: "THROW YOUR HAT IN THE RING"

    Nov 06, 2017

    Jim Regan, CMO or MRP, speaks softly, but with conviction, about the challenges and opportunities of B2B marketing; about the imperative need to apply services and software from top to bottom of the funnel; and about how real machine learning will change the B2B marketing (and sales) world. I listen...

    DMNEWS
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    http://www.dmnews.com/dataanalytics/ai-for-b2b-throw-your-hat-in-the-ring/article/705482/1923

    FOUR FATAL FLAWS IN B2B MARKETING

    Nov 06, 2017

    For many B2B companies, phone plus sales person plus product, equals marketing.Firms still hold to flawed rationale that branding, marketing and digital communications can't help their 'relationship' style of selling.But the digital age has exposed four major flaws in traditional B2B mar...

    PRNEWSWIRE
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    https://www.prnewswire.com/news-releases/four-fatal-flaws-in-b2b-marketing-300549482.html1924

    5 STRATEGIES TO INCREASE SALES LEADS FOR B2B

    Nov 06, 2017

    No matter how useful your product is, if no one knows about it, no one will purchase it.So, a crucial part of customer acquisition is getting more people to know about your product. Put your product in front of as many prospective customers and stimulate interest to develop your sales pipeline.You c...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/b2b-marketing/5-strategies-increase-sales-leads-b2b-01945139#8bxo3001oETMSvSJ.971944

    HOW MACHINE LEARNING SCALES ONE-TO-ONE PERSONALIZATION

    Nov 04, 2017

    The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales ...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/strategy/machine-learning-scales-one-one-personalization-01944556#U6AcCJGFsimeBDDb.971920

    NEW RESEARCH FINDS USE OF VIDEO ACCELERATING IN B2B WITH 71 PERCENT REPORTING THAT VIDEO CONVERTS BETTER THAN OTHER CONTENT TYPES

    Nov 02, 2017

    For the fourth year in a row, Vidyard, the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Based on research conducted with B2B marketing and sales teams across a wide range o...

    MARKETWIRED
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    http://www.marketwired.com/press-release/new-research-finds-use-video-accelerating-b2b-with-71-percent-reporting-that-video-converts-2239355.htm1915

    ACCENTURE STRATEGY REPORT PROVIDES INSIGHTS ON THE NEW B2B CUSTOMER EXPERIENCE

    Nov 01, 2017

    According to findings from a new report by Accenture Strategy, B2B customers are increasingly looking for a Customer Experience similar to those offered by B2C companies. In their B2B Customer Experience 2017 report, based on a survey of 1,350 sales and customer service executives from B2B organizat...

    MARTECH
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    https://martechseries.com/sales-marketing/crm/accenture-strategy-report-provide-insights-new-b2b-customer-experience/1919

    LESSONS FROM THE FRONT LINES: HOW DUN & BRADSTREET’S CMO CULTIVATED AN ACCOUNT-BASED APPROACH

    Nov 01, 2017

    Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizati...

    MARTECH
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    https://martechtoday.com/lessons-front-lines-dun-bradstreets-cmo-2060411911

    INTERVIEW WITH MARK MAGNACCA, PRESIDENT, ALLEGO

    Nov 01, 2017

    The biggest element of “Account-based Everything” from our perspective is the importance of personalized content from the beginning of the sales cycle all the way through to the adoption of our software. This includes helping our customers use content they generate for their outbound mar...

    MARTECH
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    https://martechseries.com/mts-insights/interviews/interview-mark-magnacca-president-co-founder-allego/1912

    B2B BULLS-EYE HITS ADVANCED ABM TARGETS

    Oct 31, 2017

    BusinessWatch Network announces Advanced Account Based Marketing is now commercially available within its B2B Bulls-Eye® branded data asset. Created to allow you to predict an organization's propensity to purchase, and reach qualified contacts at those organizations across the digital market...

    PR NEWSWIRE
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    https://www.prnewswire.com/news-releases/b2b-bulls-eye-hits-advanced-abm-targets-300545987.html1907

    HOW TO FIND THE RIGHT AI PLATFORM FOR B2B MARKETING AND SALES SUCCESS

    Oct 31, 2017

    A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted marketing. The study showed that in their first 30 days of using AI for advanced analytics and predictive functionality, the B2B sales and marketing teams at a...

    MARTECH
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    https://martechseries.com/mts-insights/guest-authors/find-right-ai-platform-b2b-marketing-sales-success/1908

    SCARY B2B MARKETING MISTAKES & HOW TO AVOID THEM

    Oct 30, 2017

    Mistakes happen. We live in a busy, noisy world where things are bound to slip through the cracks and mistakes are made. We are only human, right?However, rather than simply accepting that mistakes happen, we are going to share the scariest B2B marketing mistakes along with tips on how to avoid them...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/scary-b2b-marketing-mistakes-avoid-01945499#CVxuIpqWLU0D62Sm.971903

    KICKFIRE UNVEILS NEW CRM SMARTSYNC FEATURE TO SALES AUTOMATION PLATFORM

    Oct 27, 2017

    KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform.The solution is designed to help companies using its sales automation platform to identify target accounts and net-new accounts exhibiting real-time buyi...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/news-briefs/kickfire-unveils-new-crm-smartsync-feature-to-sales-automation-platform1904

    ABM ADDS VALUE TO B2B EMAIL PROGRAMS

    Oct 27, 2017

    Account-Based Marketing (ABM) is infiltrating advertising agencies, with a majority of marketing professionals now utilizing the strategy to help their clients.Demandbase, a San Francisco-based B2B marketing platform, partnered with Wakefield Research to poll 400 advertising professionals on how the...

    MEDIAPOST
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    https://www.mediapost.com/publications/article/309376/abm-adds-value-to-b2b-email-programs.html1900

    THE MONDAY STACK: ABM FOR AGENCIES

    Oct 27, 2017

    I was going to say Demandbase came to town last week, but in fact the San Francisco-headquartered ABM platform has had a New York office in the Chrysler building for some time now — one that's set to outgrow its existing base. Perhaps it's better to say that CEO Chris Golec was on the ...

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/the-monday-stack-abm-for-agencies/article/703498/1916

    B2B DEVELOPER MARKETING? IT’S COMPLICATED

    Oct 26, 2017

    We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to know.I’ve got a pretty vital word of advice to add to all of that: ...

    MARKETING LAND
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    https://marketingland.com/b2b-developer-marketing-complicated-2270331895

    WHAT TO DO WHEN MARKETING TECHNOLOGY CAN'T BE THE TOP PRIORITY

    Oct 25, 2017

    To combat an unsuccessful lead generation program and complicated sales cycle, influencer marketing platform Traackr began its account-based marketing (ABM) journey at the beginning of the year. More than six months in, eMarketer’s Jillian Ryan spoke with Evyenia Wilkins, Traackr’s vice ...

    EMARKETER
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    https://www.emarketer.com/Article/What-Do-Marketing-Technology-Cant-Top-Priority/10166681887

    ADOPTION OF ACCOUNT-BASED MARKETING EXPANDS TO AGENCIES

    Oct 25, 2017

    Demandbase, the leader in Account-Based Marketing (ABM), today revealed the results of a survey run in conjunction with Wakefield Research that looks into how interactive, digital, marketing and advertising agencies are using ABM. The survey included responses from 400 advertising professionals and ...

    PR NEWSWIRE
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    https://www.prnewswire.com/news-releases/adoption-of-account-based-marketing-expands-to-agencies-300542792.html1891

    FOR B2B LEAD GENERATION, YOU MUST LEAD

    Oct 25, 2017

    Marketing illuminates the path to solving a problem. Not just any path―your path. This is somewhat academic in low-consideration consumer products, but the lifeblood to high-consideration B2B products and services. To get prospects to follow your path, you must lead.


     

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/b2b-lead-generation-must-lead-01943039#uMxpDPeFpiQdfWOg.971892

    B2B MARKETING AND SALES OUTREACH EFFORTS THAT GET NOTICED

    Oct 24, 2017

     It’s no secret that Information Technology Decision Makers (ITDMs) are key to technology purchases. This is because they either lead or sign off on most enterprise technology decisions – and certainly those in the six digits or more or that impact the IT infrastructure.As a result,...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/b2b-marketing-sales-outreach-efforts-get-noticed-01941421#GvQ62Zfw9QfWUxOr.971888

    HOW TO TRANSFORM YOUR TRADITIONAL SELL-SIDE AD ORGANIZATION

    Oct 24, 2017

    As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements. However, the results are often mixed, and the journey ...

    ADAGE INDIA
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    http://www.adageindia.in/others/misc/how-to-transform-your-traditional-sell-side-ad-organization/articleshow/61204847.cms1896

    MARKETING DAY: GOOGLE’S NEW SITELINKS, GETTING GDPR READY & ABM FOR B2B MARKETERS

    Oct 20, 2017

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after imp...

    MARKETING LAND
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    https://marketingland.com/marketing-day-googles-new-sitelinks-getting-gdpr-ready-abm-b2b-marketers-226781#.WexNaLevZBE.linkedin1899

    MARKETO UNVEILS NEW AI-POWERED PERSONALIZATION AND ACCOUNT-BASED INSIGHTS

    Oct 20, 2017

    Marketo launched a suite of new solutions that aim to give marketing and sales teams cross-channel personalization capabilities, enhanced email analytics and account-based insights to engage more effectively with their customers.

    DEMANDGENREPORT
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    https://www.demandgenreport.com/features/news-briefs/marketo-unveils-new-ai-powered-personalization-and-account-based-insights1879

    IN A MARKETING RUT? HOW AN INBOUND MARKETING AGENCY CAN ADD CREATIVITY TO YOUR NONPROFIT

    Oct 20, 2017

    Many nonprofit organizations find themselves sorely lacking in the area of marketing, simply because they are pulled in so many other directions. Sometimes it is difficult to find the best talent, other times there’s no budget for an in-house staff person, and sometimes it simply gets pushed t...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/marketing-rut-inbound-marketing-agency-can-add-creativity-nonprofit-01935258#DJPskYxJPm7eZ4Le.971880

    WHY ABM HAS BECOME A CRITICAL STRATEGY FOR B2B MARKETERS

    Oct 18, 2017

    At least 62 percent of B2B companies surveyed this year have a full Account-Based Marketing (ABM) program in place, compared with 41 percent in 2016, according to SiriusDecisions. Those who have found religion when it comes to ABM would even say it’s mission-critical.

    MARTECH
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    https://martechtoday.com/abm-become-critical-strategy-b2b-marketers-2040301883

    TOP PRIORITIES FOR 2018 MARKETING STRATEGIES EMERGE AS LEADERS ADDRESS AI, ABM, LOCALIZATION & ATTRIBUTION

    Oct 18, 2017

    For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

    DEMANDGENREPORT
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    https://www.demandgenreport.com/features/industry-insights/top-priorities-for-2018-marketing-strategies-emerge-as-leaders-address-ai-abm-localization-1884

    ZIFF DAVIS EXPANDS LEAD GENERATION BUSINESS INTO SG

    Oct 16, 2017

    Global digital publisher Ziff Davis has launched its lead generation business in Singapore, in a bid to cater to increasing requests from technology and B2B customers in Asia Pacific for a local presence. The move comes after the company made its B2B lead generation products available to the Austral...

    MARKETING INTERACTIVE
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    http://www.marketing-interactive.com/ziff-davis-expands-lead-generation-business-into-sg/1875

    B2B THOUGHT LEADERSHIP: HOW TO PROMOTE YOUR BRAND WITH SOCIAL MEDIA

    Oct 15, 2017

    B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice.



    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/b2b-thought-leadership-promote-brand-social-media-01935478#bDlPlyQ4i4USZxIj.971874

    ARE BUYERS THE KEY TO YOUR ABM TECH STACK?

    Oct 12, 2017

    For the billions of dollars spent on B2B marketing technology, isn't it paradoxical that we're moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need?The issue is that the modern pursuit of technology ...

    ACCOUNT BASED MARKETING CONSORTIUM
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    http://www.accountbased.marketing/abm/abm-tech-stack/1871

    HOW TO CONVERT SAAS FREE TRIAL USERS INTO B2B CUSTOMERS

    Oct 11, 2017

    Your company offers an exciting technology product that’s leaps and bounds ahead of the competition. If you could just get your prospects to try it out, they would no longer be able to live without it.It’s exciting when they sign up for free trials. But then, what do they do? In many cas...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/strategy/convert-saas-free-trial-users-b2b-customers-01930061#isyBkAMcvhstOlAQ.971867

    TECHTARGET AND DISCOVERORG ANNOUNCE PARTNERSHIP TO ACCELERATE ABM SUCCESS

    Oct 10, 2017

    TechTarget, a leader in intent-driven purchase technology, and DiscoverOrg, the leading sales and marketing intelligence provider, announced the integration of DiscoverOrg’s trusted contact data and buying intent into the TechTarget Priority Engine platform.In a unified feed, the solution comb...

    MARTECH
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    http://martechseries.com/sales-marketing/sales-intelligence/techtarget-discoverorg-announce-partnership-accelerate-abm-success/1868

    ZENIQ AND BOMBORA PARTNER TO FUEL ACCOUNT BASED MARKETING AND SALES ORCHESTRATION WITH INTENT DATA

    Oct 10, 2017

    ZenIQ, the leading Account Based Marketing and Sales Orchestration platform, today announced its partnership with Bombora, the leading provider of B2B intent data. The partnership makes it easy for demand generation and marketing operations professionals to quickly act on and operationalize the insi...

    MARKETWIRED
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    http://www.marketwired.com/press-release/zeniq-bombora-partner-fuel-account-based-marketing-sales-orchestration-with-intent-2236593.htm1861

    HOW ARE TOP MARKETERS INTEGRATING TARGETED ACCOUNT EFFORTS WITH LEAD GEN STRATEGIES?

    Oct 10, 2017

    Synthio, formerly known as Social123, the fastest growing Data-as-a-Service company, in partnership with Demand Gen Report—a targeted online publication to better align sales and marketing—released their iPaper, The B2B Balancing Act.Key topics in this report include:Where traditional le...

    MARKETWIRED
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    http://markets.businessinsider.com/news/stocks/How-are-Top-Marketers-Integrating-Targeted-Account-Efforts-with-Lead-Gen-Strategies-Synthio-s-B2B-Balan1862

    HOW TO CREATE BUYER PERSONAS FOR DIFFERENT MARKETING CAMPAIGNS

    Oct 09, 2017

    How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering these questions starts with an understanding of the importance of, and how to create buyer personas.
    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/create-buyer-personas-different-marketing-campaigns-01932736#ROxzwHu5pxqbY2sK.971857

    INBOUND SALES TRANSFORMS THE RELATIONSHIP BETWEEN BUYERS AND SELLERS

    Oct 09, 2017

    The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The primary goal is to create a selling experience that helps prospects choose your products and services. The ultimate goal is to delight these buyers so that they become your promo...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/inbound-sales-transforms-relationship-buyers-sellers-01933057#VmXZ6a5KEt2G4v6L.971858

    DEMANDBASE UNVEILS NEXT-GEN ABM PLATFORM WITH CUTTING-EDGE AI FEATURES

    Oct 06, 2017

    Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next generation ABM Platform, the only comprehensive, end- to-end solution for B2B marketers. This new technology makes it simpler to set up and manage account-based campaigns across the entire funnel by combini...

    MARTECH
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    http://martechseries.com/sales-marketing/account-based-marketing/demandbase-unveils-next-gen-abm-platform-cutting-edge-ai-features/1855

    DEMANDBASE RE-ARCHITECTS ABM PLATFORM FOR 'END-TO-END' CAMPAIGNS

    Oct 05, 2017

    Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one.With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaign...

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/demandbase-re-architects-abm-platform-for-end-to-end-campaigns/1872

    SURFACE DISINFECTANT MARKET - SEGMENTATION ANALYSIS AND FORECASTS BY TECHNAVIO

    Oct 04, 2017

    According to the latest market study released by Technavio, the global surface disinfectant market is expected to grow at a CAGR of almost 12% during the predicted period.This research report titled ‘Global Surface Disinfectant Market 2017-2021’ provides an in-depth analysis of the marke...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20171004006211/en/Surface-Disinfectant-Market---Segmentation-Analysis-Forecasts1846

    BIGTINCAN EXTENDS MARKET LEADERSHIP BY UNIFYING AI-BASED SALES, MARKETING AND LEARNING IN NEW SALES ENABLEMENT AUTOMATION PLATFORM RELEASE

    Oct 04, 2017

    SiriusDecisions Summit Europe, Booth 12 -- Bigtincan (ASX: BTH), the leader in mobile, AI-powered sales enablement, today announced a major new release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-dr...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20171004005369/en/Bigtincan-Extends-Market-Leadership-Unifying-AI-based-Sales1847

    WHAT’S THE DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING?

    Oct 04, 2017

    If you’ve got even the most basic understanding of marketing, you probably know that there are two common methods: inbound marketing and outbound marketing.What’s the difference? They’re both used to bring in customers, right? Well, yes, but that’s where the similarity ends. ...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/whats-difference-inbound-outbound-marketing-01926220#TttVUaBsm2xPPpRe.971851

    MARKETING TRENDS: RISE OF THE B2B CONSUMER

    Oct 03, 2017

    When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers.Traditionally speaking, B2B commerce has always relied on a much longer customer journey than its B2C counterpart. Whether incor...

    MARTECH
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    https://martechseries.com/mts-insights/guest-authors/marketing-trends-rise-of-the-b2b-consumer/1845

    10 THINGS ONLY B2B BRANDS WITH SOLID GLOBAL REACH CAN UNDERSTAND

    Oct 03, 2017

    Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares on foreign shores. Fast forward a few short generations later and practically any business can rightly claim to have a worldwide presence without ever setting foot in the place...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/branding/10-things-b2b-brands-solid-global-reach-can-understand-01928062#ZBrMLS9lrdXbWPtQ.971840

    INBOUND ABM IS A THING

    Oct 02, 2017

    At HubSpot's big annual shindig last week, INBOUND 2017, a classically trained inbound marketer and HubSpot alumnus gave his take on translating inbound marketing skills and strategy to the far more customized and more modern ABM strategy.

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/inbound-abm-is-a-thing/article/697143/1843

    1 OUT OF 3 QUALIFIED LEADS IS NOT ACCEPTABLE

    Oct 02, 2017

    Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend.This happens because most of the leads being delivered ...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/linkedin/1-3-qualified-leads-not-acceptable-01927319#SafYkxFmigdczq4i.971856

    ENTERPRISEDB CMO KEITH ALSHEIMER TO SHARE ACCOUNT BASED MARKETING STRATEGIES AT MARTECH CONFERENCE

    Sep 29, 2017

    The MarTech conferences, held in multiple locations nationwide, combine material on technology and marketing to help marketers navigate new technologies and to provide marketing strategy and insight to technology experts. Marketing automation software provider Marketo Inc. is hosting a series of mar...

    MARTECH
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    http://martechseries.com/sales-marketing/account-based-marketing/enterprisedb-cmo-keith-alsheimer-share-account-based-marketing-strategies-martech-con1841

    B2B DASHBOARDS MATRIX: PART OF YOUR JOURNEY, NOT DESTINATION

    Sep 28, 2017

    Remember a conversation about converting an intelligent machine to seek help? Return to the 2003 animated series – Animatrix (The Matrix franchise)! The conversation was between Nonaka and Alexa. A decade and some later (2014), Amazon chose the latter as its intelligent personal assistant&rsqu...

    MARTECH
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    https://www.martechadvisor.com/articles/dashboardsvisualization/b2b-dashboards-matrix-part-of-your-journey-not-destination/1834

    WHY YOU SHOULD INCORPORATE LIVE VIDEO IN YOUR B2B MARKETING STRATEGY

    Sep 28, 2017

    Video has been touted as the latest and greatest marketing tactic for many years now, and last year it took a big leap: from pre-recorded video to live streaming. Both on a person-to-person as well as a marketing level, live video is surging in popularity as Instagram Stories, Snapchat and Facebook ...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/incorporate-live-video-b2b-marketing-strategy-01922166#pMDLO21SurlhqPeL.971835

    TABOOLA LAUNCHES TRANSPARANT DATA MARKETPLACE

    Sep 27, 2017

    New York: Taboola, the leading content discovery platform, today launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar...

    MARTECHADVISOR
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    https://www.martechadvisor.com/news/content-marketing/taboola-launches-transparant-data-marketplace/#1830

    5 WAYS TO OPTIMIZE YOUR ABM OUTCOMES

    Sep 27, 2017

    Even with the most ‘personalized’ marketing, you can never deliver 100% true customization to your messages and your content. But done right, the holy grail of omni-channel ABM is possible. Here’s how to get it right.This is probably the most important piece of the ABM strategy wit...

    MARTECH ADVISOR
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    https://www.martechadvisor.com/articles/account-based-marketing-2/5-ways-to-optimize-your-abm-outcomes/1831

    HOW TO USE PODCASTS IN YOUR STRATEGY: A HANDY GUIDE FOR B2BS

    Sep 26, 2017

    Everyone is familiar with the term ‘blog’. It is quite commonly used, both in B2C and B2B communication. Blogging has been around effectively since the 90s, though earlier formats looked far more different than blogs of today.One of the greatest feats of the world of tech though is const...

    MARTECH
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    https://www.martechadvisor.com/articles/content-marketing/how-to-use-podcasts-in-your-strategy-a-handy-guide-for-b2bs/#1826

    THE HOW AND WHY OF GDPR COMPLIANCE FOR B2BS

    Sep 26, 2017

    Change was/is/will be the only constant! Change-resistance in any sphere of life hinders progress. And, for marketers, there is a ‘massive change ahead’. The EU’s General Data Protection Regulation (GDPR), which will be effective from May 25, 2018, is set to be the biggest upheaval...

    MARTECH
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    https://www.martechadvisor.com/articles/audience-market-data/the-how-and-why-of-gdpr-compliance-for-b2bs/1827

    TERMINUS UNITES INBOUND AND ACCOUNT-BASED MARKETING WITH HUBSPOT INTEGRATION

    Sep 25, 2017

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now utilize account-based advertis...

    PRWEB
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    http://www.prweb.com/releases/2017/09/prweb14728500.htm1825

    TECHNOGRAPHICS MOVES YOUR SELLING AND MARKETING STRATEGIES BEYOND JUST THE WHO

    Sep 22, 2017

    If you're among the 71% of companies that say closing more deals is your top sales priority. If you agree with the 73% of respondents to Hubspot's survey for The State of Inbound 2017 who report that getting a response and/or closing a deal is harder than ever…then it's time you m...

    MARTECH
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    https://www.martechadvisor.com/articles/audience-market-data/technographics-moves-your-selling-and-marketing-strategies-beyond-just-the-who/#1816

    WHO IN YOUR COMPANY SHOULD ATTEND INBOUND MARKETING CONFERENCES?

    Sep 22, 2017

    In a perfect world you’d rent out a jet and bring all of your employees to every inbound marketing conference that piques your interest. But, unfortunately that is not a realistic approach.In order to help you narrow down who on your marketing team should be attending these conferences, we&rsq...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/company-attend-inbound-marketing-conferences-01918392#2659m335kPsXJQUZ.971817

    ARM WORLDWIDE PARTNERS WITH HUBSPOT TO OFFER INBOUND MARKETING SERVICES

    Sep 21, 2017

    This partnership is aimed to create a well-structured space where inbound marketing automation can thrive further for business. HubSpot enables organizations to optimize resources on digital platforms providing a feature to integrate with marketing tools like Salesforce, Microsoft Dynamics CRM and m...

    MARTECH
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    http://martechseries.com/sales-marketing/arm-worldwide-partners-with-hubspot-to-offer-inbound-marketing-services/1824

    RO INNOVATION NAMED A 2017 TOP MARKETING TOOL

    Sep 21, 2017

    RO Innovation, the leader in activating the voice of customers to drive revenue, is pleased to announce it was named a Top Marketing Tool for 2017 by Smart Selling Tools. This marks the fourth consecutive year RO Innovation has been included in the Top Marketing Tools guide.The Top Marketing Tools g...

    MARTECHSERIES
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    https://martechseries.com/sales-marketing/ro-innovation-named-2017-top-marketing-tool/1812

    ABM GROWING UP FAST: 2017 BENCHMARK REPORT

    Sep 20, 2017

    ITSMA’s new benchmark study of account-based marketing, Driving Growth with Three Types of ABM, conducted in partnership with the ABM Leadership Alliance, adds a wealth of data and insight to help companies move from initial experimentation to a more robust program with strategic impact on the...

    ITSMA
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    https://www.itsma.com/abm-growing-up-fast-2017-benchmark-report/1807

    OUTREACH AND ENGAGIO ANNOUNCE EXCLUSIVE PARTNERSHIP TO DELIVER THE INDUSTRY'S FIRST UNIFIED SOLUTION FOR ACCOUNT-BASED SALES AND MARKETING

    Sep 19, 2017

    Outreach, the leading sales engagement platform, today announced a ground-breaking exclusive partnership with Engagio, the leading marketing orchestration solution, to bring to market the first ever cohesive, account-based sales and marketing solution. The joint solution aligns sales and marketing t...

    BUSINESS INSIDER
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    http://markets.businessinsider.com/news/stocks/Outreach-and-Engagio-Announce-Exclusive-Partnership-to-Deliver-the-Industry-s-First-Unified-Solution-fo1801

    THE LOOMING MARTECH CONSOLIDATION AND CURE FOR B2B

    Sep 18, 2017

    The advances in marketing technology are awesome as are the sheer number of marketing technology providers.ChiefMartec began tracking this space in 2011, identified about 150 players, and presciently started their eponymous infographic. Their 2017 chart is above, and it encompasses almost 5,000 MarT...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/looming-martech-consolidation-cure-b2b-01916478#2mWUv0ZTY6l1Vx5d.971799

    ABM + DEMAND GEN: FINDING THE RIGHT BALANCE

    Sep 18, 2017

    ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize ea...

    NEWSCRED INSIGHTS
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    https://insights.newscred.com/abm-demand-gen-finding-the-right-balance/1815

    KEYS TO OPTIMIZING ABM

    Sep 15, 2017

    ABM, as everyone knows by now, is a B2B marketing strategy which hones in on target accounts most likely to be interested in products and services, or accounts where a relationship already exists, and focuses on delivering targeted messaging to account stakeholders.

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/keys-to-optimizing-abm/article/689006/1794

    4 COMMON PROBLEMS MARKETERS FACE WITH MARKETING AUTOMATION

    Sep 15, 2017

    Marketing automation is the latest concept sweeping the email marketing world and for good reason! Delivering automated email streams is always going to be far more relevant than simply blasting out the same emails to everyone. However there are new challenges that marketing automation presents. Tak...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing-automation/4-common-problems-marketers-face-marketing-automation-01915085#x2mSYMjWYifettqj.971800

    SOCIAL MEDIA ANALYTICS AND ADVOCACY ARE KEY TO B2B SALES INTELLIGENCE AND ABM

    Sep 14, 2017

    Leading engagement marketing software company, Marketo announced the first set of MarTech partners to join its Marketo Accelerate Program. The partners would empower marketers with the technologies they need to build a best-of-breed marketing platform to listen, learn, and engage with buyers seamles...

    MARTECH
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    https://martechseries.com/sales-marketing/marketing-automation/marketo-accelerate-oktopost-social-media-analytics-and-advocacy-are-key-to-b2b-sales-in1789

    5 LESSONS FROM EPIC TECH FLOPS THAT WILL MAKE YOU BETTER AT B2B SALES

    Sep 14, 2017

    When tech giants stumble, the entire tech world feels the resulting aftershocks. Sometimes, the tremors can even reach the distant shores of sales and marketing land, giving us not only fodder for the watercooler but also valuable life lessons that can help us become better at what we do.
    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/5-lessons-epic-tech-flops-will-make-better-b2b-sales-01917952#U1T6xfGAt7rxHHdE.971790

    HOW CONSUMER TECHNOLOGY HAS RAISED THE BAR FOR B2B MARKETERS

    Sep 14, 2017

    The idea of “personalized experiences” for customers is something that B2B marketers have focused on for years. It has been well established that speaking on a more personal level is more effective than blanket messaging. In fact, a recent study we conducted with Demand Metric found that...

    MARTECH
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    https://www.martechadvisor.com/articles/sales-enablement-3/how-consumer-technology-has-raised-the-bar-for-b2b-marketers/1793

    ULTIMATE GUIDE TO B2B SOCIAL MEDIA MARKETING IN 2017

    Sep 13, 2017

    Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities, large news corporations and the television for world news and information, people are able to freely share, communicate and engage amongst themselves. And B2B social media marketing is part of that....

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/ultimate-guide-b2b-social-media-marketing-2017-01917177#DOrvcJ4VYpjB15tK.971785

    SEGMENTATION, PERSONALIZATION BECOMING A REALITY FOR B2B MARKETERS WITH EMERGENCE OF AI AND REAL-TIME ANALYTICS

    Sep 13, 2017

    The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.In EDRM’s Voice of the Customer research, 73% of the B2B customers surveyed agreed, “For brands or vendors t...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/industry-insights/segmentation-personalization-becoming-a-reality-for-b2b-marketers-with-emergence-of-ai-and-1786

    BETTER ABM FROM BETTER DATA: USING DATA TO BUILD A PROPENSITY TO BUY MODEL

    Sep 13, 2017

    In our last blog post, we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. While Ideal Customer Profile (ICP) identification is usually Step 1 in building out an account-based marketing program, it quickly raises the question of which ICP...

    TECHTARGET
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    http://www.techtarget.com/better-abm-from-better-data-using-data-to-build-a-propensity-to-buy-model/1802

    WHAT’S IN A NAME? WHY B2B LEAD GEN IS PERSONAL

    Sep 12, 2017

    Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers empha...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/demanding-views/what-s-in-a-name-why-b2b-lead-gen-is-personal1782

    THE MONDAY STACK: ALL ABM, ALL THE TIME?

    Sep 11, 2017

    All ABM all the time?  Well, it makes a change from AI.  With the Growth Acceleration Summit from ZoomInfo coming up this week, very much a B2B event, account-targeting and marketing/sales alignment are much on our minds. And here comes news from AdRoll, which just announced the availabili...

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/the-monday-stack-all-abm-all-the-time/article/687755/1808

    INTERVIEW WITH ELLE WOULFE, VP OF MARKETING AT LOOKBOOKHQ

    Sep 08, 2017

    I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working in marketing tech because it allows me to stay really close to the problems we’re solving for our customers first hand. I was working in ...

    MARTECH
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    https://martechseries.com/mts-insights/interviews/interview-elle-woulfe-vp-marketing-lookbookhq/1780

    INTERVIEW WITH ELLE WOULFE, VP OF MARKETING AT LOOKBOOKHQ

    Sep 08, 2017

    I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working in marketing tech because it allows me to stay really close to the problems we’re solving for our customers first hand. I was working in ...

    MARTECH
    READ MORE

    https://martechseries.com/mts-insights/interviews/interview-elle-woulfe-vp-marketing-lookbookhq/1781

    ADROLL LAUNCHES NEW ABM ADVERTISING PLATFORM TO INCREASE ROI FOR B2B MARKETERS

    Sep 08, 2017

    AdRoll, the performance marketing platform, announced the general availability of its enhanced account-based marketing (ABM) advertising platform, AdRoll ABM. The full-service platform now enables marketers to target based on attributes (like job title and industry) and sync data bi-directionally wi...

    MARTECH SERIES
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    http://martechseries.com/sales-marketing/account-based-marketing/adroll-launches-new-abm-advertising-platform-increase-roi-b2b-marketers/1774

    TO PLAN AND SCALE ACCOUNT-BASED INTERACTIONS, GET YOUR PRIORITIES STRAIGHT

    Sep 07, 2017

    Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM).After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/plan-scale-account-based-interactions-get-priorities-straight-01910262#G0FS3Gm653phgK7l.971769

    LAUNCHING ABM: LESSONS FROM JUNIPER, MICROSOFT, AND TERADATA

    Sep 07, 2017

    The rise of Account-Based Marketing (ABM) in recent years has moved the approach to the top of many marketers’ priority lists. But launching new ABM programs effectively requires support and understanding far beyond the marketing department. To ensure success,  you need to invest in inter...

    ITSMA
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    https://www.itsma.com/launching-abm-lessons-from-juniper-microsoft-and-teradata/1770

    GOOGLE ANALYTICS VS. HUBSPOT: HOW SHOULD I TRACK MY INBOUND MARKETING KPIS?

    Sep 07, 2017

    These wise words were coined by Peter Drucker, a prolific writer known as the founder of modern management. His core philosophy is also one we subscribe to at SmartBug Media, as keeping a constant pulse on marketing analytics is an necessary key to unlocking client success.

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/google-analytics-vs-hubspot-track-inbound-marketing-kpis-01914482#yWrhYXVS7QoKYWwy.971773

    ORACLE NETSUITE NAMED A LEADER AMONG B2B COMMERCE SUITES FOR MIDSIZE ORGANIZATIONS BY INDEPENDENT RESEARCH FIRM

    Sep 06, 2017

    Oracle NetSuite, one of the world’s leading providers of cloud-based financials, ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that NetSuite was recognized as a leader in The Forrester Wave™: B2B Commerce Suites for Midsize Organizati...

    MARTECH SERIES
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    http://martechseries.com/sales-marketing/b2b-commerce/oracle-netsuite-named-leader-among-b2b-commerce-suites-midsize-organizations-independent-researc1776

    LINKEDIN MARKETING SOLUTIONS LAUNCHES NEW AUDIENCE NETWORK TO EXPAND NATIVE AD OFFERING

    Sep 06, 2017

    LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop.

    DEMAND GEN REPORT
    READ MORE

    https://www.demandgenreport.com/features/news-briefs/linkedin-marketing-solutions-launches-new-audience-network-to-expand-native-ad-offering1777

    EXPERTS POINT TO SALES EMPATHY, STORYTELLING AS NEW TRAITS OF THE MODERN B2B CMO

    Sep 06, 2017

    Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline and maximize their team's eff...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/industry-insights/experts-point-to-sales-empathy-storytelling-as-new-traits-of-the-modern-b2b-cmo1763

    VISUAL MARKETING: WHY IT WORKS AND WHY YOU NEED IT

    Sep 06, 2017

    If you’re chasing the Millennial audience, you must understand that this group absorbs information in the blink of an eye and makes instant decisions based on what they’ve seen or read.That’s why you need to invest heavily in visual marketing to attract Millennials, because this ty...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/visual-marketing-works-need-01912731#bSdQEBZGdlPMDtBA.971764

    13 SUPER-EFFECTIVE WAYS TO USE BEHAVIORAL SEGMENTATION

    Sep 05, 2017

    Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavior...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/13-super-effective-ways-use-behavioral-segmentation-01908096#pzY33i6MMExe2Q2Z.971761

    MRP’S NEW ABM DISPLAY ADVERTISING OFFERING GIVES MARKETERS DIRECT REACH INTO TARGET ACCOUNTS

    Sep 05, 2017

    MRP, a global predictive intelligence and customer acquisition company, has announced their enhanced display advertising offering, integrated directly into their Prelytix predictive customer acquisition platform. The software now offers a programmatic display advertising solution that enables users ...

    MARTECH SERIES
    READ MORE

    http://martechseries.com/predictive-ai/mrps-new-abm-display-advertising-offering-gives-marketers-direct-reach-target-accounts-2/1762

    HOW TO GET TO THE HEART OF WHAT YOUR BUYERS WANT

    Sep 03, 2017

    As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. Maybe they find the task too tim...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/get-heart-buyers-want-01896534#G82m0u7BEGc4y9to.971757

    FROM LEADS TO LONGEVITY: 2 WAYS TO MOVE LEADS DOWN THE SALES FUNNEL

    Aug 31, 2017

    You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/sales-management/leads-longevity-2-ways-move-leads-sales-funnel-01910578#78TJ3H9sMrEoFEE3.971758

    DISCOVERORG ACQUIRES RAINKING; ADDS FIREPOWER TO B2B MARKETING AND SALES WITH PREDICTIVE INTELLIGENCE

    Aug 29, 2017

    RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By ac...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/sales-intelligence/discoverorg-acquires-rainking-adds-firepower-b2b-marketing-sales-predictive-intelligence/1747

    HOW TO INTEGRATE FIELD AND INSIDE SALES AND WIN MORE DEALS

    Aug 29, 2017

    The field sales person used to be a lone ranger. He operated beyond the walls of the corporation, with his own schedule and tactics. Yes, he’d call in once in a while for help from customer service and marketing, but his efforts were not part of a finely orchestrated sales strategy.
    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/sales-management/integrate-field-inside-sales-win-deals-01904572#mio5l517iYXafQMu.971754

    TIPS FOR TAILORING INBOUND MARKETING TO VOICE COMMAND TECHNOLOGY

    Aug 28, 2017

    From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many peop...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/tips-tailoring-inbound-marketing-voice-command-technology-01901816#MpbGp4muCxxcEb6W.971734

    STUDY: MARKETERS MISSING THE MARK ON TRUE ENGAGEMENT WITH BUYERS

    Aug 28, 2017

    New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half of buyers (56%) dis...

    DEMAND GEN REPORT
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    https://www.demandgenreport.com/features/news-briefs/study-marketers-missing-the-mark-on-true-engagement-with-buyers1746

    UNDERSTANDING THE BUYING JOURNEY WITH TRUST, TRANSPARENCY AND RELEVANCY

    Aug 27, 2017

    What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these ...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/business-intelligence/understanding-buying-journey-trust-transparency-relevancy-01902598#h1DiRKqfpKwHIZRG.971738

    WHAT B2B MARKETERS CAN LEARN FROM THE DEATH OF CONSUMER RETAIL

    Aug 25, 2017

    Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68.Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replaci...

    THE DRUM
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    http://www.thedrum.com/opinion/2017/08/25/what-b2b-marketers-can-learn-the-death-consumer-retail1745

    OLD SCHOOL LEAD GENERATION FOR FINANCIAL SERVICES

    Aug 24, 2017

    Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage.In any case, financial services are a hard sell for the reason that pote...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/old-school-lead-generation-financial-services-01905240#1b6g4FF5EV7W71Zr.971740

    WHY LEAD GENERATION SHOULDN’T BE YOUR ONLY FINTECH CONTENT MARKETING GOAL

    Aug 23, 2017

    Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing.

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/content-marketing/lead-generation-shouldnt-fintech-content-marketing-goal-01903925#uR16ef76w2OkLpKt.971735

    FUTURE OF B2B ONLINE RETAILING TO 2025 - RESEARCH AND MARKETS

    Aug 23, 2017

    Online B2B retailing is at an inflection point and is going through major shifts in technology and business models. The B2B market will outgrow the B2C market by 2025, with China taking the lead. The market is evolving due to shifts in the impact of mobility and role of digital channels. Retailers, ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20170823005611/en/Future-B2B-Online-Retailing-2025---Research1728

    THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

    Aug 23, 2017

    As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing-automation/3-biggest-social-media-automation-myths-debunked-01901843#9TrctTG8jWObm2vs.971729

    THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

    Aug 23, 2017

    As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing-automation/3-biggest-social-media-automation-myths-debunked-01901843#9TrctTG8jWObm2vs.971731

    TERMINUS ACCOUNT-BASED MARKETING BUILDS MOMENTUM WITH 170% REVENUE GROWTH

    Aug 23, 2017

    Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% ...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/account-based-marketing/terminus-account-based-marketing-builds-momentum-170-revenue-growth/1748

    TERMINUS ACCOUNT-BASED MARKETING HIRES ROSS PATERSON AS VICE PRESIDENT OF CUSTOMER SUCCESS

    Aug 23, 2017

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, announced that Ross Paterson has joined the executive leadership team as Vice President of Customer Success. Paterson previously served as Vice President of Customer Success at Lead Forensics, where he est...

    MARTECH SERIES
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    http://martechseries.com/sales-marketing/account-based-marketing/terminus-account-based-marketing-hires-ross-paterson-as-vice-president-of-customer-su1753

    HOW TO MAKE TIME STAMPS MORE USEFUL FOR YOUR AUDIENCE

    Aug 22, 2017

    Make time stamps more useful for your audience. Simply adding time stamps in your content isn’t enough. If time stamps aren’t clickable, you may be unintentionally frustrating your users. This is a distinct possibility if your audios, videos, or podcasts tend to be longer than ten or fif...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/content-marketing/make-time-stamps-useful-audience-01899908#i1cArCo2BBJeh0eP.971726

    HOW TO CHOOSE THE RIGHT INBOUND MARKETING AGENCY

    Aug 18, 2017

    There are several reasons why a company would need to hire an inbound marketing agency. Perhaps you aren’t getting as many qualified leads as you would like, maybe your team doesn’t have the resources or skills to do the job in-house, or it’s possible your current agency just isn&r...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/choose-right-inbound-marketing-agency-01902349#tuWImtC8DJXtAIMB.971725

    5 WAYS TO GENERATE HIGHLY QUALIFIED LEADS WITHOUT SEO

    Aug 18, 2017

    It is a fact that search engine optimization (SEO) can be a great way to generate leads for your business. However, for some marketers, SEO might be their only means of lead generation.You need to look for ways to diversify your lead generation process and not rely solely on search engine optimizati...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/seo/5-ways-generate-highly-qualified-leads-without-seo-01901178#cSxpf9lfGJ1Dm20y.971718

    DEVELOPING YOUR AUDIENCE TARGETING STRATEGY

    Aug 17, 2017

    We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences especially those customers that come close to converting, then change their minds.But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying f...

    MARKETING LAND
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    http://marketingland.com/developing-audience-targeting-strategy-2220071721

    TAYKEY UNVEILS FREE VERSION OF ITS REAL-TIME AUDIENCE DATA TOOL FOR INTEREST TARGETING

    Aug 17, 2017

    Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or &ld...

    MARTECH
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    https://martechtoday.com/taykey-unveils-free-version-audience-data-tool-202646?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost1722

    HARNESSING DATA THROUGH AI TO UNDERSTAND THE B2B BUYER’S JOURNEY

    Aug 16, 2017

    image:

    Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread acro...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/brandviews/social-business-engine/harnessing-data-ai-understand-b2b-buyers-journey-podcast-01900125#MlrqVI5EqOw48B701709

    INVESTMENT IN MARKETING AUTOMATION DRIVES B2B MARKETING PERFORMANCE, ACT-ON STUDY SHOWS

    Aug 15, 2017

    Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing Automation study it commissioned Econsultancy to do that surveyed more than 350 B2B marketing professionals in North America and Europe. The study...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20170815005369/en/Investment-Marketing-Automation-Drives-B2B-Marketing-Performance1711

    B2C RETAILING SECRETS THAT EVERY B2B COMPANY SHOULD LEARN

    Aug 14, 2017

    If you think BOPIS sounds like a mouthwatering Philippine specialty or that BORIS was a character in an old Rocky and Bullwinkle cartoon, chances are you haven’t talked with a retail marketer recently.In fact, BOPIS (Buy Online, Pay In Store) and BORIS (Buy Online, Return In Store) are two of ...

    CMSWIRE
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    http://www.cmswire.com/digital-experience/b2c-retailing-secrets-that-every-b2b-company-should-learn/1717

    SOCIAL MEDIA MANAGEMENT SOFTWARE - MARKET SEGMENTATION AND FORECAST BY TECHNAVIO

    Aug 11, 2017

    The global social media management software market is expected to grow at a CAGR of around 15% during the forecast period, according to Technavio’s latest report.In this report, Technavio covers the market outlook and growth prospects of the global social media management software market for 2...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20170811005006/en/Social-Media-Management-Software---Market-Segmentation1712

    5 DEMAND GENERATION PROBLEMS B2B MARKETERS SHOULD BE PREPARED FOR

    Aug 11, 2017

    The larger and more established an organization becomes, the more complex the demand creation function. This is true for many things, but for B2B marketers, the effect is especially compounded.As businesses grow, sales pipeline requirements do as well – and more rapidly than the total availabl...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/5-demand-generation-problems-b2b-marketers-prepared-01891229#7Zm42QhqeFBKJsy7.971700

    5 SIGNS IT’S TIME TO UPDATE YOUR MARKETING STRATEGY

    Aug 11, 2017

    There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. Are the tactics you’re choosing aligned with the goals you’ve set for your company? And, are those goals still appropriate. In other words, is...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/5-signs-time-update-marketing-strategy-01897491#UYS10owmvvfTVhfw.971704

    HOW WORKFORCE CREATED A LEAD-GEN WORKHORSE

    Aug 11, 2017

    No chief marketing officer understands how to scale a marketing program quite like Denise Broady. After getting her start consulting at small shops, then becoming the global chief operating officer at SAP's industry cloud organization, she's returned to another small company called WorkForce...

    ADAGE INDIA
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    http://www.adageindia.in/marketing/cmo-strategy/how-workforce-created-a-lead-gen-workhorse/articleshow/60014809.cms1707

    3 ATTENTION-GRABBING ABM CAMPAIGN IDEAS

    Aug 09, 2017

    What does it take to capture the attention of a target buyer?I’ll tell you one thing; a generic email or boring display ad won’t cut it. For account-based marketers, one creative idea can be just the thing you need to get a foot in the door. Once you’re able to capture the attentio...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/3-attention-grabbing-abm-campaign-ideas-01893330#SV0cw2yHU5YirA6f.971696

    HOW YOU CAN USE INTENT DATA TO OVERCOME THESE 4 COMMON ABM CHALLENGES

    Aug 09, 2017

    At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works.The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or n...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/can-use-intent-data-overcome-4-common-abm-challenges-01891134#mAMO3DzmjwGyvWSq.971697

    MADISON LOGIC APPOINTS NEW CO-HEADS OF ITS GLOBAL SALES AND PROMOTION TEAM

    Aug 08, 2017

    Madison Logic, the global account based marketing solution provider, today announced the appointment of co-heads of global sales, with Glenn Brien assuming the SVP of International Sales role and Mike Burns coming aboard as SVP of Sales for North America. The company also has promoted Sonjoy Ganguly...

    MARTECH ADVISOR
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    https://www.martechadvisor.com/news/display-native-ads/madison-logic-appoints-new-coheads-of-its-global-sales-and-promotion-team/1692

    DEMANDBASE LAUNCHES “REAL-TIME INTENT” TO TRANSFORM ABM

    Aug 08, 2017

    Demandbase, the Account-Based Marketing (ABM) solutions provider, today announced Real-Time Intent, a new artificial intelligence (AI) technology that gives B2B companies a head start on the buying cycle and makes B2B signals more actionable. Similar to how a keyword search signals intent, Real-Time...

    MARTECH ADVISOR
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    https://www.martechadvisor.com/news/sales-enablement/demandbase-launches-realtime-intent-to-transform-abm/1693

    DEMANDBASE LAUNCHES AI-POWERED REAL-TIME INTENT TECHNOLOGY

    Aug 08, 2017

    ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to automatically triggers sales an...

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/demandbase-launches-ai-powered-real-time-intent-technology1703

    4 THINGS YOU NEED TO KNOW ABOUT B2B BUYING DECISIONS

    Aug 07, 2017

    If you think it’s hard to sell, you might want to spare a thought for your potential customers: depending on which research you look at, the majority (around 2-in-3) of their buying decision processes end with them deciding to do nothing at all, and sticking with the status quo.There is, of co...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/4-things-need-know-b2b-buying-decisions-01892250#KxIo6SwRovFwBRJB.971701

    HOW TO BUILD AN ACCOUNT-BASED MARKETING TECHNOLOGY STACK

    Aug 02, 2017

    One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing, or ABM.Before we get started answering this question, let’s talk about the elephant in the room. Terminus is an account-based market...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/build-account-based-marketing-technology-stack-01892385#jpCeY0RiMTWg6TeY.971689

    HOW TO HIRE GREAT INBOUND MARKETERS: 6 KEY PERSONALITY TRAITS

    Jul 28, 2017

    Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to become more important. But as buzzy as inbound marketing is, finding people who are good at it is n...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/hire-great-inbound-marketers-6-key-personality-traits-01886458#lRlb41uAYJPACIeT.971688

    WHY DO COMPANIES SCREW THEIR BEST CUSTOMERS?

    Jul 16, 2017

    So those of you that know me might know that I can be a little feisty… maybe I have a shorter temper than most, but that’s not the cause of my response. I was just completely flabbergasted that a company would go out of its way to inform me, an early adopter that waited months for my de...


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    http://www.business2community.com/customer-experience/companies-screw-best-customers-01878693#bYdmpO2sKuTPjbkE.971684

    HOW TO CREATE AN ENJOYABLE REFERRAL EXPERIENCE FOR YOUR CUSTOMERS

    Jul 16, 2017

    If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The most successful brands feature their referral programs on their website, in mobile apps, and across highest-performing market...


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    http://www.business2community.com/customer-experience/create-enjoyable-referral-experience-customers-01878855#Bxu0bEMOG5VmPZxw.971685

    THE 3 STEPS OF USING AUTOMATED MARKETING TO CONVERT LEADS

    Jul 13, 2017

    Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of large corporation, you’ll burn your resources trying to keep up manually. Automated marketing lets you manage your time better by carrying out certain tasks f...


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    http://www.business2community.com/marketing-automation/3-steps-using-automated-marketing-convert-leads-01879521#OASAjL56MLdEpLgO.971678

    HOW TO DRIVE EVENT ENGAGEMENT USING SOCIAL MEDIA MARKETING

    Jul 13, 2017

    Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at pl...


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    http://www.business2community.com/marketing/drive-event-engagement-using-social-media-marketing-01878084#rjVqgjO379A17pL3.971679

    THE RISE OF ACCOUNT BASED MARKETING THROUGH AI

    Jul 12, 2017

    Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. In this episode, Nate and I are diving into Salesfor...


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    http://www.business2community.com/brandviews/social-business-engine/rise-account-based-marketing-ai-podcast-01878533#m3kQCQeeip8zzArb.971676

    CONTENT MARKETING IN A NUTSHELL – HOW TO USE FOR REAL BUSINESS RESULTS

    Jul 12, 2017

    Content. It’s everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on.The reality is that content is the core of not only t...


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    http://www.business2community.com/podcasts/content-marketing-nutshell-use-real-business-results-podcast-01876901#UHEvURXJ182ZCy2g.971677

    6 THINGS BUSINESS OWNERS NEED TO UNDERSTAND ABOUT SOCIAL MEDIA MARKETING

    Jul 11, 2017

    Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in con...


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    http://www.business2community.com/social-media/6-things-business-owners-need-understand-social-media-marketing-01877736#UrUbvrYLvVduQuUy.971670

    SUCCESS IN BUSINESS-TO-BUSINESS ADVERTISING DEPENDS HEAVILY ON CHOOSING THE RIGHT AUDIENCE

    Jul 11, 2017

    Business-to-business advertising can seem like a train wreck just waiting to happen. Have you ever seen a train wreck? This mountain of a vehicle comes barreling along the tracks. Everyone is cool in the minutes leading up to the wreck because. Though business-to-consumer advertising generally costs...


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    http://www.business2community.com/marketing/success-business-business-advertising-depends-heavily-choosing-right-audience-01875666#GpKw0Isbobzhtf0g.971671

    NEW FACEBOOK FEATURES FOR SMALL BUSINESS MARKETING

    Jul 10, 2017

    Are you using a Facebook business page to create awareness and generate leads for your small business?Facebook has added business-friendly advertising features to help small businesses with their marketing, including carousel product ads, featured videos, and dynamic product ads. There are also seve...


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    http://www.business2community.com/facebook/new-facebook-features-small-business-marketing-01877028#f3pXOELKzxFBhp7s.971666

    10 LEAD MAGNET IDEAS FOR AN IRRESISTIBLE EMAIL OPT IN OFFER

    Jul 10, 2017

    Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still r...


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    http://www.business2community.com/digital-marketing/10-lead-magnet-ideas-irresistible-email-opt-offer-01874794#TW4qcVpiEBVu8u1c.971667

    4 WAYS TO RECRUIT VOLUNTEERS WITH INBOUND MARKETING

    Jul 09, 2017

    One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavours without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with ...


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    http://www.business2community.com/inbound-marketing/4-ways-recruit-volunteers-inbound-marketing-01874468#LGx5VJ8CzgFVYprB.971663

    THE FUNDAMENTAL DIFFERENCES OF MARKETING B2B AND B2C

    Jul 08, 2017

    Marketing is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a million other ways to get your brand and products in front of buyers. With so many different options ava...


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    http://www.business2community.com/marketing/fundamental-differences-marketing-b2b-b2c-01873749#pgPu61OCflpUGOfp.971664

    PRIVACY ADVOCATES WIN – GOOGLE WILL NO LONGER SCAN GMAIL FOR AD TARGETING

    Jul 06, 2017

    Soon, Google will no longer scan Gmail accounts to serve targeted ads.The company announced the change at the end of June. The move is seen as a victory for privacy advocates.But maybe not such a victory for digital marketers.Here’s what you need to know about Google’s new policy and how...


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    http://www.business2community.com/digital-marketing/privacy-advocates-win-google-will-no-longer-scan-gmail-ad-targeting-01875316#0yhTx0T7yoeHf0Fy.971658

    4 REASONS TO AUTOMATE SOCIAL MEDIA

    Jul 06, 2017

    Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating ...


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    http://www.business2community.com/social-media/4-reasons-automate-social-media-01875438#RrMjVRz51lUeCvle.971659

    5 CONTENT MARKETING TIPS FOR SMALL BUSINESSES TO REVISIT

    Jul 06, 2017

    Content marketing is about captivating your audience with information and entertainment, and leading them to your product in the process. It used to be a fresh of breath air from blatant promotions that ran as ads on TV and newspapers, but now, everybody’s doing it and there’s a lot of c...


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    http://www.business2community.com/content-marketing/5-content-marketing-tips-small-businesses-revisit-01873911#3XjdLMpTjSTHvXxk.971660

    THE 4 BASIC TYPES OF SOCIAL MEDIA MARKETERS: WHICH ONE ARE YOU?

    Jul 06, 2017

    A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business for a while, you’ve noticed it’s p...


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    http://www.business2community.com/social-media/4-basic-types-social-media-marketers-one-01873223#1Q8HcguyRMId1dhv.971661

    ABM IS A STRATEGY, NOT A CAMPAIGN.

    Jul 05, 2017

    In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.In the agency business, such as ours, this has led in turn to a notable uptick of interest in what are often calle...


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    http://www.business2community.com/marketing/abm-strategy-not-campaign-01873023#erpqXdlzIOwkd17S.971652

    5 CUSTOMER SUCCESS POST-SALES PITFALLS

    Jul 05, 2017

    As any SaaS professional knows, even the best laid plans sometimes hit roadblocks. For customer success leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn.5 Common Success Post-Sales Pitfalls In order to make sure your CSMs are prepared, t...


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    http://www.business2community.com/customer-experience/5-customer-success-post-sales-pitfalls-01874823#Av1UqvAwm5HHDRtI.971653

    10 TRUTHS ABOUT CONTENT MARKETING YOU NEED TO KNOW

    Jun 26, 2017

    Content that reports the latest news in your industry is great. But it has a limited shelf life. Today’s news is old news tomorrow. It can be shared maybe once or twice. Evergreen content is content that can be shared for months and even years. And the thing about a lot of evergreen content is...


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    http://www.business2community.com/content-marketing/10-truths-content-marketing-need-know-01869576#pHmuxSjFfqQSHCvB.971651

    CHOOSING THE RIGHT CHANNELS AND STRATEGIES FOR YOUR ABM PROGRAM

    Jun 23, 2017

    We’ve explored how to target the right accounts for your account-based marketing program, but once that’s accomplished, how do you actually reach them? After all, developing content and organizational buyer personas is only effective if you have a method of delivering this content to the...


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    http://www.business2community.com/marketing/choosing-right-channels-strategies-abm-program-01868976#qFhWXvIchGWi584L.971650

    THE PROS AND CONS OF MOBILE ADVERTISING FOR SMALL BUSINESSES

    Jun 22, 2017

    In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on content marketing, while the least ef...


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    http://www.business2community.com/small-business/pros-cons-mobile-advertising-small-businesses-01865547#IKuyIglBcQeS6MdC.971647

    GOING LOCAL FOR 2017: LOCAL SEARCH ENGINE MARKETING STRATEGY

    Jun 22, 2017

    If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess eve...


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    http://www.business2community.com/seo/going-local-2017-local-search-engine-marketing-strategy-01865152#Yve4QbFa9V51T2B2.971648

    THE STAGES OF ACCOUNT-BASED MARKETING ORCHESTRATION

    Jun 21, 2017

    Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually...


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    http://www.business2community.com/marketing/stages-account-based-marketing-orchestration-01864064#wli1xluESwIhIfuV.971641

    THE STATE OF SOCIAL MEDIA ADVERTISING

    Jun 21, 2017

    Social media marketing, broadly speaking, is made up of two distinct strategies brand pages (organic) and advertising (paid).While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to perform well in this area. Organic social media ...


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    http://www.business2community.com/social-media/state-social-media-advertising-01867657#CLcDwmel0O7ilSdq.971642

    WHAT B2B MARKETERS SHOULD KNOW ABOUT LINKEDIN ADS

    Jun 20, 2017

    With the rise of online advertising options, B2B marketers must take a strategic and targeted approach on deciding where to invest their online marketing budget. When comparing the various social media advertising platforms available, 92% of B2B marketers leverage LinkedIn above all other platforms....


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    http://www.business2community.com/b2b-marketing/b2b-marketers-know-linkedin-ads-01866430#C20mLpYlCKgDMv3P.971638

    WHY YOUR “FULLY AUTOMATED” MARKETING MACHINE ISN’T DELIVERING THE RESULTS YOU EXPECTED

    Jun 20, 2017

    Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more ap...


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    http://www.business2community.com/marketing-automation/fully-automated-marketing-machine-isnt-delivering-results-expected-01866519#eJk6016MrF6mStsl.971639

    WHY YOUR “FULLY AUTOMATED” MARKETING MACHINE ISN’T DELIVERING THE RESULTS YOU EXPECTED

    Jun 20, 2017

    Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more ap...


    READ MORE

    http://www.business2community.com/marketing-automation/fully-automated-marketing-machine-isnt-delivering-results-expected-01866519#eJk6016MrF6mStsl.971640

    HOW TO WIN HIGH-VALUE CLIENTS WITH ACCOUNT BASED MARKETING

    Jun 20, 2017

    In the age of hyper-targeted prospecting and nurturing, your content marketing program might not be sufficiently surgical. Considering the very nature of B2B marketing, your prospecting list is likely already rather narrow at least when compared with B2C. Hopefully, you’ve already built your b...


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    http://www.business2community.com/consumer-marketing/win-high-value-clients-account-based-marketing-01864437#Q3FTxThxpZqhcBr9.971632

    THINK YOU’RE NOT READY FOR ACCOUNT BASED MARKETING? TRY THESE 6 IDEAS FIRST

    Jun 16, 2017

    It can be intimidating to make the switch from traditional demand generation to an account-based mindset. It requires B2B organizations to evolve their process and activity and change never easy. But, even if you think you’re not ready for a full Account Based Marketing strategy, there are num...


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    http://www.business2community.com/marketing/think-youre-not-ready-account-based-marketing-try-6-ideas-first-01861520#GQB4AquUHV4qUo9m.971633

    HOME PAGE HORRORS INBOUND MARKETERS MUST AVOID

    Jun 16, 2017

    Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors.While mystery theater, novels and British TV shows are coo...


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    http://www.business2community.com/inbound-marketing/home-page-horrors-inbound-marketers-must-avoid-01864731#lgoWDrWtPl7Wm2jB.971630

    THE 3 C’S OF SOCIAL MEDIA MARKETING

    Jun 16, 2017

    Is yours one of the 65% of companies that rank generating leads as their biggest marketing challenge? If so, you may already be aware that one third of the global population uses social media on a regular basis. But did you also know that when combined with direct mail, social media marketing can op...


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    http://www.business2community.com/social-media/3-cs-social-media-marketing-01864077#vjZRpd8Z4Xk5PTTR.971631

    THE IMPORTANCE OF CONTENT MARKETING IN 2017 AND BEYOND

    Jun 15, 2017

    You must have heard the phrase content is king. Now, that may well be a marketing buzzword but this year and beyond, it’s a statement that has never been more relevant. In a world where consumers are more savvy, more demanding, and more empowered than ever, brands and businesses need to up the...


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    http://www.business2community.com/content-marketing/importance-content-marketing-2017-beyond-01861200#YUYr04Lcu7ZqOGde.971623

    FALCON.IO LAUNCHES INSTAGRAM PUBLISHING FLOW FOR STORIES

    Jun 15, 2017

    New York, NY: Falcon.io, a social media management and customer experience (CX) platform, now allows customers to plan, execute and optimize their Instagram marketing strategy from a single platform with a new publishing flow. With this update, Falcon.io becomes the only platform of its kind that en...


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    https://www.martechadvisor.com/news/social-media-marketing/falconio-launches-instagram-publishing-flow-for-stories/1627

    WHEN DOES IT MAKE SENSE TO OUTSOURCE CONTENT MARKETING?

    Jun 14, 2017

    How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You’re in the top 13% of marketers, according to HubSpot’s annual State of Inbound survey, and if those blogs are driving great results you can probab...


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    http://www.business2community.com/content-marketing/make-sense-outsource-content-marketing-01860438#pwY0gcpZwPRjqEM2.971622

    PULSEPOINT LAUNCHES PROGRAMMATIC HEALTH SOLUTION IN EMEA

    Jun 14, 2017

    PulsePoint, the global programmatic advertising platform, today announced its new health offering, a fully customizable programmatic solution for healthcare marketers. PulsePoint’s goal is to help health-related businesses navigate the complex world of real-time programmatic advertising while ...


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    https://www.martechadvisor.com/news/content-marketing/pulsepoint-launches-programmatic-health-solution-in-emea/1626

    3 CONTEXTUAL LEAD NURTURING TACTICS TO SPEED UP YOUR PIPELINE

    Jun 13, 2017

    Contextual marketing has increased marketers’ abilities to create unique experiences on their website for each user. When a visitor converts on the webpage, personalization can catalyze further action. Below, we discuss three contextual lead nurturing examples that drive users more quickly alo...


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    http://www.business2community.com/sales-management/3-contextual-lead-nurturing-tactics-speed-pipeline-01859960#ibdlbcf5d4oz3UhT.971618

    HOW TO ACHIEVE YOUR MARKETING GOALS WITH A CONTENT STRATEGY

    Jun 12, 2017

    Content marketing is a big deal these days because of its effectiveness. Not just for lead generation, but for thought leadership as well. It’s a necessary element of any marketing program .With this article, you’ll have everything you need to create a content strategy that’ll help...


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    http://www.business2community.com/content-marketing/achieve-marketing-goals-content-strategy-01860794#IWA6DguC8uDhyAJQ.971619

    TERMINUS HIRES ABM LEADER PETER HERBERT AS VP OF MARKETING

    Jun 12, 2017

    Terminus, the account-based marketing (ABM) platform, today announced Peter Herbert’s joining to the executive leadership team as Vice President of Marketing. Herbert previously served as Vice President of Marketing at Version One, where his marketing team won the 2017 Sirius Decisions Program...


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    https://www.martechadvisor.com/news/display-native-ads/terminus-hires-abm-leader-peter-herbert-as-vp-of-marketing/1612

    3 TIPS TO REINVIGORATE YOUR BRAND’S SOCIAL MEDIA MARKETING EFFORTS

    Jun 12, 2017

    It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts are essentially...


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    http://www.business2community.com/social-media/3-tips-reinvigorate-brands-social-media-marketing-efforts-01857896#CHduva39FmEzXDRu.971613

    THE BENEFITS OF LOCAL CONTENT MARKETING

    Jun 10, 2017

    If you’re a B2B service provider, or even a small B2C operator, there’s a good chance that the majority of your custom comes from local people. Personally, less than ⅓ of my clients are based more than a 20 mile radius from my office, and unless you’re a nationwide brand, it’...


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    http://www.business2community.com/content-marketing/benefits-local-content-marketing-01856157#edzx68Sq6spTtzk2.971610

    B2B VS B2C CONTENT MARKETING: WHAT YOU NEED TO KNOW

    Jun 09, 2017

    Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing. To be able to adapt its content marketing, it is ne...


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    http://www.business2community.com/content-marketing/b2b-vs-b2c-content-marketing-need-know-01857961#LuWO1zM7h6FCfuuD.971611

    WHAT CMOS NEED TO KNOW ABOUT CONTENT MARKETING PERSONALIZATION

    Jun 08, 2017

    While studies suggest CMOs are behind on disruptive growth, others indicate CMOs are continuing to invest and push the envelope with content to deliver real business results. Content Marketing Institute reports B2C marketers are putting more budget toward content marketing allocating  of their ...


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    http://www.business2community.com/content-marketing/cmos-need-know-content-marketing-personalization-01857332#yDxUG3eVIaewigOT.971609

    HOW TO INCREASE WEBSITE TRAFFIC USING SOCIAL MEDIA OUTREACH

    Jun 07, 2017

    You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it. It’s all a matter of how you do it.Social media is primarily meant to be a place for conversat...


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    http://www.business2community.com/social-media/increase-website-traffic-using-social-media-outreach-01858476#dtdFs4oWTrQoPgBX.971605

    THE BUCK STOPS AT THE CEO FOR ACCOUNT-BASED MARKETING

    Jun 06, 2017

    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period.
    Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. ABM is a new way of getting aligned with sales...


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    http://www.business2community.com/marketing/buck-stops-ceo-account-based-marketing-01855638#BS6jPHPEkbBVzVH4.971598

    THE IMPORTANCE OF SOCIAL MEDIA FOR B2B MARKETERS

    Jun 06, 2017

    Nowadays, you’d be hard-pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and entertainment.It is absolutely clear that the impact of social media on business has been growing for quite so...


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    http://www.business2community.com/b2b-marketing/importance-social-media-b2b-marketers-01857466#KuHJgl46lWafJJOa.971599

    TARGETING YOUR AUDIENCE: FROM THE BOOMERS TO GEN Y (& EVERYTHING IN BETWEEN!)

    Jun 05, 2017

    Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60...


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    http://www.business2community.com/digital-marketing/targeting-audience-boomers-gen-y-everything-01856286#csR4KQ46YyX73gUM.971604

    HOW TO PREVENT YOUR CONTENT FROM BLEEDING SALES LEADS

    Jun 02, 2017

    Are you unsure if your content is converting? Would you like to learn how to prevent your content from bleeding sales leads? On average, most sites will convert traffic at a rate of 1.95%. This means that for every 100 visits you will just get around 2 leads. This might seem like an astonishingly lo...


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    http://www.business2community.com/sales-management/prevent-content-bleeding-sales-leads-01855606#ilkBATylKV4b5JJF.971592

    HOW TO DEVELOP CONTENT MARKETING METRICS & KPIS

    Jun 01, 2017

    Many marketers jump into measurement without a clear idea of what exactly they would like to accomplish with their content campaigns and assets. Ultimately, this can lead to using the wrong content marketing metrics, which can be a waste of both time and resources. To set your organization up for su...


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    http://www.business2community.com/content-marketing/develop-content-marketing-metrics-kpis-01854469#gcyZpOeiGXMYziTP.971593

    POWER ACCOUNT-BASED MARKETING WITH BUYER INSIGHTS

    May 31, 2017

    What was true then and is as true today, is the need for information and insights into accounts. When ABS (account-based sales) first came into existence, it began with needs assessments and led to the collection of information on teams, hierarchy, divisions, decision-makers, approvers, etc. For exa...


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    http://www.business2community.com/marketing/power-account-based-marketing-buyer-insights-01853918#DSDLcAPfkqTvOtxo.971596

    WHY YOUR ABM STRATEGY NEEDS A BALANCED APPROACH

    May 26, 2017

    So you’ve been tasked with implementing Account-Based Marketing (ABM) into your demand generation strategy this year. How’s it going? am I right? While ABM does take some time and effort to get off the ground, it’s a proven tactic when applied appropriately within your overall dema...


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    http://www.business2community.com/brandviews/demandbase/abm-strategy-needs-balanced-approach-01851575#gJAcmAI7Igbk1Gjv.971597

    THE INSIDER’S GUIDE TO WHY YOU CAN’T STICK TO YOUR INBOUND MARKETING STRATEGY

    May 26, 2017

    The mantra for the past few years is that content and inbound marketing is the only marketing there is. Any company that wants to stay relevant in the 21st century must execute a comprehensive inbound marketing strategy now. Then the sales team gets itchy because they need to close sales now. The CF...


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    http://www.business2community.com/inbound-marketing/insiders-guide-cant-stick-inbound-marketing-strategy-01849222#9PqiSLLcDQ3Tl67F.971588

    A TEMPLATE FOR MEASURING DEMAND MARKETING ORCHESTRATION

    May 26, 2017

    At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel?For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts...


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    http://www.business2community.com/marketing/template-measuring-demand-marketing-orchestration-01851146#0bpqkjBFFghAyx53.971608

    LEAD DEVELOPMENT QUALITY WITH ACCOUNT BASED MARKETING

    May 24, 2017

    According to a report by Senraj Soundar, founder and CEO of Connect, published in Sales & Marketing Management, Account Based Marketing is the most-talked-about strategy right now in the B2B world. According to Forbes, 80% of marketers measuring ROI say that ABM outperforms other marketing inves...


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    https://www.mediapost.com/publications/article/301541/lead-development-quality-with-account-based-market.html1581

    BLOODBORNE PATHOGEN PRODUCTS MARKET SEGMENTATION BY REGIONS, TYPES, APPLICATION AND GROWTH OPPORTUNITIES TO 2021

    May 22, 2017

    Bloodborne Pathogen Products Market report provides key statistics on the market status of the Bloodborne Pathogen Products Manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the Bloodborne Pathogen Products Industry. The Bloodborne Pathogen ...


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    http://www.military-technologies.net/2017/05/22/bloodborne-pathogen-products-market-segmentation-by-regions-types-application-and-growth-opportunities1569

    NINE PARTNERS WITH LIVERAMP TO BOOST AUDIENCE TARGETING CAPABILITIES

    May 22, 2017

    Nine is claiming an Australian first after striking a deal with Acxiom subsidiary, Live Ramp, to leverage its audience data sets in order to boost custom audience targeting capabilities across the Nine media portfolio. The partnership allows marketers and their agencies to use their own first-party ...


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    https://www.cmo.com.au/article/619594/nine-partners-liveramp-boost-audience-targeting-capabilities/1570

    4 INBOUND MARKETING TOOLS FOR YOUR NON-PROFIT

    May 22, 2017

    Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing budgets should be spent on direct mail becaus...


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    http://www.business2community.com/non-profit-marketing/4-inbound-marketing-tools-non-profit-01845949#OukPrMH1EKd2a0Gs.971573

    ACCOUNT BASED MARKETING CAN SYNCHRONIZE SALES & MARKETING

    May 18, 2017

    Regardless of whether it’s called named account, key account, target account or account based marketing (ABM), a real opportunity exists to bring sales teams and demand generation teams together.B2B marketing and sales teams are often misaligned from the get go as traditional demand generation...


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    http://www.business2community.com/b2b-marketing/account-based-marketing-can-synchronize-sales-marketing-01846013#E9Rq8Dc77AppuUyH.971586

    SMARTACRE, A DEMAND GENERATION MARKETING AGENCY, OPENS DENVER OFFICE

    May 16, 2017

    SmartAcre, a lead and demand generation marketing agency who helps B2B businesses find, connect and engage with leads throughout the customer journey, announced the opening of the third SmartAcre location in Denver, Colorado on May 11. The office, located at 2301 Blake Street, will house additional ...


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    http://www.businesswire.com/news/home/20170516006603/en/SmartAcre-Demand-Generation-Marketing-Agency-Opens-Denver1578

    7 MYTHS UNCOVERED ABOUT ACCOUNT-BASED MARKETING

    May 12, 2017

    ABM provides a strategy for B2B companies who want to grow revenue by focusing on the best-fit prospects. The key metric shifts from the traditional lead generation to real revenue. And, it takes into account that most B2B buying decisions aren’t made by a single person, but rather a collectiv...


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    http://www.business2community.com/marketing/7-myths-uncovered-account-based-marketing-01841307#4hwLGjlqUTiQA0ZT.971585

    HOW TO CRAFT OUTBOUND CALLS FOR ACCOUNT-BASED MARKETING

    May 11, 2017

    Account-based marketing is becoming a go-to strategy for B2B marketers who want to take control of their outreach (rather than waiting to see who finds them) and shorten their sales cycles. What may be receiving less acclaim, however, is the starring role outbound calls play in executing account-bas...


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    http://www.business2community.com/marketing/craft-outbound-calls-account-based-marketing-01840641#ZsOyjyLISdXcfoys.971589

    THE NO. 1 REASON COMPANIES GIVE UP ON INBOUND MARKETING (AND HOW TO STICK WITH IT)

    May 11, 2017

    Inbound marketing comes with tons of benefits but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to kick in. Inbound marketing is a little like gardening. You pla...


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    http://www.business2community.com/inbound-marketing/no-1-reason-companies-give-inbound-marketing-stick-01839064#iJsAhVwr4Bgs25ac.971574

    VERTICAL STICK PACK PACKAGING MACHINE MARKET - SEGMENTATION, MARKET PLAYERS, TRENDS 2026

    May 11, 2017

    Rising in demand for ready-to-eat, convenience, processed food owing to increasingly busy schedule, and changing the lifestyle of consumers has a further surge in need for on-the-go packaging with convenience features such as portability, opening, and easy disposability.

    OPENPR
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    http://www.openpr.com/news/532144/Vertical-Stick-Pack-Packaging-Machine-Market-Segmentation-Market-Players-Trends-2026.html1551

    COFFEE PERKS UP DOMO’S ABM STRATEGY

    May 11, 2017

    Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.

    CHIEFMARKETER
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    http://www.chiefmarketer.com/coffee-perks-up-domos-abm-strategy/1553

    MEREDITH’S MAGNOLIA JOURNAL UPS THE ANTE AGAIN | INDUSTRY NOTES

    May 11, 2017

    It's just the latest addition to the client-facing arsenal for SourceMedia, which in March revealed a suite of new data targeting solutions aimed at account-based marketing, audience extension and segmentation, and programmatic-direct. Other upcoming initiatives, Yorke says, include diving into ...

    FOLIOMAG
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    http://www.foliomag.com/merediths-magnolia-journal-ups-ante-industry-notes/1554

    MOMENT STUDIO NAMED BEST CONTENT MARKETING AGENCY BY DIGIDAY

    May 11, 2017

    Moment Studio, the digital and social content marketing agency within Engine Group, was named Best Content Marketing Agency at Digiday's 2017 Content Marketing Awards.

    BUSINESSINSIDER
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    http://markets.businessinsider.com/news/stocks/Moment-Studio-Named-Best-Content-Marketing-Agency-by-Digiday-10020056551556

    INBOUND MARKETING AGENCY SMARTBUG MEDIA TO HOST WEBINAR DETAILING HOW TO INCORPORATE FACEBOOK LIVE INTO MARKETING CAMPAIGNS

    May 11, 2017

    SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, is hosting a webinar exploring how Facebook Live video can boost inbound marketing efforts. The webinar, A Marketer's Guide to Launching a Facebook Live ...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/inbound-marketing-agency-smartbug-media-to-host-webinar-detailing-how-to-incorporate-facebook-live-into-market1557

    LEADING COMPANIES TECHTARGET AND HG DATA PARTNER TO DELIVER REAL PURCHASE INTENT AND TECHNOLOGY INSTALL DATA TOGETHER FOR THE FIRST TIME

    May 10, 2017

    Leading purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) and HG Data, the leader in B2B market intelligence for sales, marketing and analytics, today announced a strategic partnership to deliver technology install information directly within TechTarget&rsqu...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20170510006556/en/Leading-Companies-TechTarget-HG-Data-Partner-Deliver1548

    BUILDING BLOCKS: DAN HANRAHAN, CEO AT SIGSTR TALKS MARKETING TECH

    May 10, 2017

    In this interview, Dan explains the idea behind Sigstr and important things to consider before investing in your marketing technology. “Try new things, closely measure the results, and pour gas on what’s working ,” he says

    MARTECHADVISOR
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    https://www.martechadvisor.com/news/email-marketing/building-blocks-dan-hanrahan-ceo-at-sigstr-talks-marketing-tech/1549

    ZIP CODE TARGETING IS A GREAT MEDIUM FOR GENERATING BUSINESS LEADS

    May 10, 2017

    Generating business leads is the most vital aspect of any business. There are plenty of guides and advises handily available that focuses on how to generate successful leads for business. But the quest to successful business lead generation lies in utilizing even the most common mediums. Even zip co...

    CUSTOMERTHINK
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    https://customerthink.com/zip-code-targeting-is-a-great-medium-for-generating-business-leads/1550

    ABM STUDIES SHOW INTENT SIGNAL MONITORING HELPS COMPANIES MAKE SMARTER DECISIONS

    May 09, 2017

    The number of marketers using data at an all-time high of 90%, according to an October 2016 study by the Global Alliance of Data-Driven Marketing Associations (GDMA). Marketers' strong reliance on data analysis is also echoed in the findings of the 2016 State of Account-Based Marketing (ABM) stu...

    BENZINGA
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    https://www.benzinga.com/pressreleases/17/05/p9430643/abm-studies-show-intent-signal-monitoring-helps-companies-make-smarter-1543

    NUTSHELL CTO ANDY FOWLER: GOOD CRM TOOLS STAY OUT OF THE WAY

    May 09, 2017

    Andy Fowler is the CTO and cofounder of Nutshell, a provider of CRM for small businesses. In this exclusive interview, Fowler shares his thoughts on the importance of effective sales process management.

    TECHNEWSWORLD
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    http://www.technewsworld.com/story/84514.html1544

    EVERGAGE APPOINTS JOSH BAUMRIND AS SVP OF PARTNERSHIPS AND CORPORATE DEVELOPMENT

    May 09, 2017

    Evergage, the real-time personalization platform company, today announced the appointment of Josh Baumrind as senior vice president of partnerships and corporate development. With nearly two decades of experience cultivating partnerships for leading cloud, e-commerce and customer engagement companie...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/evergage-appoints-josh-baumrind-as-svp-of-partnerships-and-corporate-development-300453922.html1545

    6SENSE TO DISCUSS SIRIUSDECISIONS' NEXT-GENERATION DEMAND WATERFALL AT SIRIUSDECISIONS SUMMIT 2017

    May 09, 2017

    Join 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, at SiriusDecisions Summit on May 17, 2017 at 12:30 PM to discuss SiriusDecisions' Next-Generation Demand Waterfall and the next steps to consider for implementation. The Next-Generation Demand W...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/6sense-to-discuss-siriusdecisions-next-generation-demand-waterfall-at-siriusdecisions-summit-2017-300453859.ht1546

    PGI TO TAKE THE STAGE AT SIRIUSDECISIONS SUMMIT 2017 WITH 6SENSE

    May 08, 2017

    Join 6sense and PGi, the world's largest dedicated provider of collaboration software and services, at SiriusDecisions Summit on May 16, 2017 at 11:15 AM to learn how PGi's marketing and sales teams are making an impact across the entire organization. Through partnership with 6sense and empl...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/pgi-to-take-the-stage-at-siriusdecisions-summit-2017-with-6sense-300452866.html1538

    ABERDEEN GROUP DELIVERS ACCOUNT DATA & RELATED CONTENT FOR 100S OF TECH CATEGORIES IN ITS NEW 'LEAD ESSENTIALS' SAAS PLATFORM

    May 08, 2017

    Aberdeen Group announces a combined account data and content platform, Lead Essentials, to enable tech marketers to more efficiently find and engage with active buyers while they are in-market to purchase specific technology products. Lead Essentials enables Aberdeen Group to provide account-based &...

    MARKETWIRED
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    http://www.marketwired.com/press-release/aberdeen-group-delivers-account-data-related-content-100s-tech-categories-its-new-lead-2214585.htm1539

    SYNTHIO TO PRESENT AT TWO MAJOR B2B MARKETING EVENTS IN MAY

    May 08, 2017

    Synthio, formerly known as Social123, the fastest growing Data as a Service (DaaS) provider, announced today it will be presenting at two major business-to-business (B2B) marketing conferences this month.

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/synthio-to-present-at-two-major-b2b-marketing-events-in-may-300453246.html1540

    GOOGLE ADWORDS TARGETING GETS A BOOST FROM SOCIAL MEDIA

    May 08, 2017

    In response to these trends, Google added Demographic Targeting to AdWords last fall. This filtering feature allows AdWords users to target audiences by age, gender or even parental status on each of the AdWords networks — Search, Display or Video.

    CMSWIRE
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    http://www.cmswire.com/digital-experience/google-adwords-targeting-gets-a-boost-from-social-media/1541

    BUZZBIKE AND BLOCKPOOL TO TRANSFORM TARGETED ADVERTISING WITH BLOCKCHAIN

    May 06, 2017

    Blockpool, a startup delivering real world B2B blockchain solutions has partnered with Buzzbike, London’s connected cycle scheme to deliver the UK’s first blockchain reward scheme for engagement. Buzzbike and Blockpool have used blockchain technology to demonstrate how cryptocurrency can...


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    http://www.londonlovesbusiness.com/business-news/buzzbike-and-blockpool-to-transform-targeted-advertising-with-blockchain/15596.article1577

    THE ACCOUNT-BASED MARKETING GUIDE FOR MODERN MARKETERS

    May 04, 2017

    As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relati...


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    http://marketingland.com/account-based-marketing-guide-modern-marketers-2139081582

    FACEBOOK DENIES IT EXPLOITS 'INSECURE USERS' WITH TARGETED ADVERTISING

    May 02, 2017

    Facebook, along with Google, is one of the largest advertising companies in the world.
    But the social network has come under fire for allegedly pushing targeted advertisements towards vulnerable users .The Australian revealed it had come into possession of a leaked document from the gigantic ...


    READ MORE

    http://www.mirror.co.uk/tech/facebook-denies-exploits-insecure-users-103383161567

    HOW A USER-FIRST APPROACH HELPS AUDIENCE TARGETING IN MOBILE

    May 01, 2017

    Our direct data integration provides advertisers with 1300 data points, 250 million device IDs, 3 billion location maps, and more,” says Brandt. “This integration provides the advertisers with the consumer's mobile fingerprint brands, giving them a better understanding of how to targ...


    READ MORE

    http://www.dmnews.com/marketing-strategy/how-a-user-first-approach-helps-audience-targeting-in-mobile/article/653833/1558

    MARKETO INVESTS MORE DEEPLY INTO ABM, PUSHES ALLIANCE

    May 01, 2017

    Marketo has revealed details of its next generation account-based marketing (ABM) solution including Account Insight, which is designed to strengthen sales and marketing alignment.

    WHICH-50
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    https://which-50.com/marketo-invests-deeply-abm-pushes-alliance/1532

    AKOONU DEBUTS PLATFORM FOR ACCOUNT-BASED SALES

    May 01, 2017

    Akoonu for Sales is designed to help account-based sales practitioners execute on their ABM initiatives by bringing all the buying signals together in a single location to gain a deep understanding of the buying committee.

    DEMANDGENREPORT
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    http://www.demandgenreport.com/features/solution-spotlight/akoonu-debuts-platform-for-account-based-sales1533

    LINKEDIN AND ORACLE PARTNER ON LEAD GENERATION

    May 01, 2017

    LinkedIn Campaign Manager and Oracle Marketing Cloud have been more tightly integrated into Linkedin’s Matched Audiences product.

    WHICH-50
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    https://which-50.com/linkedin-oracle-partner-lead-generation/1534

    WHY IS TIME WARNER FOCUSING ON TARGETED ADVERTISING?

    Apr 30, 2017

    Time Warner’s focus on targeted advertising According to a Broadcasting & Cable report, last month, Fox, Viacom (VIAB), and Time Warner (TWX) joined forces to provide a platform called OpenID, which will provide advertisers with targeted advertising packages and will “standardize the...


    READ MORE

    http://marketrealist.com/2017/04/why-is-time-warner-focusing-on-targeted-advertising/1566

    SINTECMEDIA AND LOTAME BRING AUDIENCE TARGETING TO BROADCAST TV

    Apr 28, 2017

    As major media companies announce cross-channel audience targeting products for advertisers, local broadcasters have been largely left out of such offerings, even as they compete most directly with digital audience targeting options such as search and social media. This partnership delivers a compet...


    READ MORE

    http://www.prnewswire.com/news-releases/sintecmedia-and-lotame-bring-audience-targeting-to-broadcast-tv-300448028.html1564

    GLOBAL CONTENT ANALYTICS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 28, 2017

    Latest market study on “Content Analytics Market to 2025 - Global Analysis and Forecasts by Type, Deployment Type and Industry Vertical”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developme...

    OPENPR
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    http://www.openpr.com/news/518382/Global-Content-Analytics-Market-Segmentation-Application-Technology-Market-Analysis-Research-Report-2025-The-Insight1529

    RETAINLY'S WORDPRESS PLUGIN COMPLETES LEAD GENERATION PORTFOLIO

    Apr 28, 2017

    Retainly announced the release of its Official WordPress Plugin. The WordPress plugin is named Retainly Optin Forms as it helps bloggers design very beautiful optin forms of different types and with different display options. The plugin is completely free and can connect to a Retainly Email Marketin...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/retainlys-wordpress-plugin-completes-lead-generation-portfolio-300448095.html1535

    REDK THE CRM SOLUTIONS COMPANY JOINS ACT-ON AS A STRATEGIC PARTNER FOR MARKETING AUTOMATION IN THE UK

    Apr 27, 2017

    redk, the CRM Solutions Company, announces today its collaboration with Act-On Software, Inc., to deliver Act-On’s Marketing Automation software to companies across industries. redk will provide consulting services to assist companies in the UK and Spain with the deployment of Act-On's mar...

    PRWEB
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    http://www.prweb.com/releases/2017/redk-joins-act-on/prweb14274968.htm1524

    MRP TO PRESENT AT THE 2017 MARTECH CONFERENCE, MAY 9-11 IN SAN FRANCISCO

    Apr 27, 2017

    MRP, a global provider of predictive customer acquisition and a wide array of account based marketing services, will attend the 2017 MarTech conference, being held in San Francisco, California, May 9 - 11, 2017.  MRP's CMO and Co-Founder, James Regan will be presenting with Vance Faulks, Se...

    NASDAQ
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    http://www.nasdaq.com/press-release/mrp-to-present-at-the-2017-martech-conference-may-911-in-san-francisco-20170427-012911527

    MINDSET MARKETING ANNOUNCES PREMIUM LINKED LEAD GENERATION

    Apr 27, 2017

    Mindset Marketing has announced that they will be offering premium LinkedIn Lead Generation services to their clients worldwide. The North Carolina based company is known for LinkedIn Profile Optimization and LinkedIn Expert Training. The Lead Generation services offered by the company can help busi...

    PRESSRELEASEROCKET
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    http://www.pressreleaserocket.net/mindset-marketing-announces-premium-linked-lead-generation/1528

    RUGGED THERMAL CAMERAS MARKET SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2026

    Apr 27, 2017

    In the year 2016, the Surveillance & Security application segment recorded a revenue of slightly more than US$ 1.3 Bn. By the end of the year 2027, this segment is anticipated to reach a market valuation of more than US$ 3 Bn, representing a CAGR of 8.3% for the decadal study. An incremental dol...

    OPENPR
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    http://www.openpr.com/news/517591/Rugged-Thermal-Cameras-Market-Segmentation-Industry-trends-and-Developments-2026.html1530

    HOW LINKEDIN’S NEW MATCHED AUDIENCE TARGETING HELPS MARKETERS IMPROVE ROI

    Apr 27, 2017

    LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting...


    READ MORE

    http://www.business2community.com/linkedin/linkedins-new-matched-audience-targeting-helps-marketers-improve-roi-01832309#ezdjbsig1RBkeE4l.971559

    IN A FIRST, BING UNVEILS CUSTOM AUDIENCES TARGETING

    Apr 27, 2017

    Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ability to integrate their brand's first-party data through a data management platform (DMP). Rob Wilk, VP, head of North America Search at Microsoft Bing, unveiled the news at the MediaPost Search Insider Summit. ...


    READ MORE

    https://www.mediapost.com/publications/article/300044/in-a-first-bing-unveils-custom-audiences-targetin.html1576

    GLOBAL SMART GLASS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 26, 2017

    Latest market study on “Smart Glass Market to 2025 - Global Analysis and Forecasts by Technology and Application”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

    OPENPR
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    http://www.openpr.com/news/515027/Global-Smart-Glass-Market-Segmentation-Application-Technology-Market-Analysis-Research-Report-2025-The-Insight-Partn1522

    GLOBAL PRINTING TONER MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 26, 2017

    Latest market study on “Printing Toner Market to 2025 - Global Analysis and Forecasts by Production Technology and Color Type”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

    OPENPR
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    http://www.openpr.com/news/515019/Global-Printing-Toner-Market-Segmentation-Application-Technology-Market-Analysis-Research-Report-2025-The-Insight-Pa1523

    STEP UP YOUR ADVANCED ACCOUNT-BASED MARKETING STRATEGIES WITH LINKEDIN ADS

    Apr 25, 2017

    On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.

    MARKETINGLAND
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    http://marketingland.com/advanced-account-based-marketing-strategies-linkedin-ads-2121151517

    MARKETO’S ‘NEXT GENERATION’ ACCOUNT-BASED MARKETING TO BRING SALES AND MARKETING EVER CLOSER

    Apr 25, 2017

    Marketo has used its annual conference to launch what it’s calling ‘the next generation’ of account-based marketing.

    MARKETINGMAG
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    https://www.marketingmag.com.au/news-c/marketo-marketing-nation-summit-2017/1518

    INSIDEVIEW LAUNCHES INSIGHTS ENTERPRISE WORLDWIDE FOR MICROSOFT DYNAMICS CUSTOMERS

    Apr 25, 2017

    Microsoft currently offers Insights, powered by InsideView, an embedded OEM version of InsideView within many subscriptions of Microsoft Dynamics CRM Online and Dynamics 365. Insights Enterprise, powered by InsideView, offers all the functionality of Insights with the same seamless user interface, a...

    MARKETWIRED
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    http://www.marketwired.com/press-release/insideview-launches-insights-enterprise-worldwide-for-microsoft-dynamics-customers-2211653.htm1519

    ORACLE HELPS TRANSFORM LEAD GENERATION WITH LINKEDIN MATCHED AUDIENCES

    Apr 25, 2017

    To help marketers generate high-quality leads at scale and maximize the ROI of lead generation campaigns, Oracle today announced a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager - a new targeting capability within LinkedIn's recently announced product, Match...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/oracle-helps-transform-lead-generation-with-linkedin-matched-audiences-300445398.html1520

    ADROLL INTEGRATES WITH MARKETO TO TRANSFORM ACCOUNT-BASED MARKETING WITH EXCLUSIVE DIRECT INTEGRATION

    Apr 24, 2017

    Today at the Marketo Marketing Nation® Summit, AdRoll, the performance marketing platform, announced a strategic product integration with Marketo, Inc., the leading provider of engagement marketing software and solutions, the AdRoll Marketo Connector. The connector is a direct integration that w...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/adroll-integrates-with-marketo-to-transform-account-based-marketing-with-exclusive-direct-integration-300444381512

    FOLLOZE TO RELEASE UPGRADED ABM SOFTWARE

    Apr 24, 2017

    Folloze, an Enterprise Account Based Marketing (ABM) Sales platform, announced it will soon launch a revamped ABM software this year. With this upgraded version, enterprise marketers will now be able to distribute content at scale to expansive groups of salespersons according to their target segment...

    MARTECHADVISOR
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    https://www.martechadvisor.com/news/content-marketing/folloze-to-release-upgraded-abm-software/1513

    LINKEDIN JUST SHARPENED ITS AD TARGETING OFFERINGS WITH MATCHED AUDIENCES

    Apr 24, 2017

    LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.

    ADWEEK
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    http://www.adweek.com/digital/linkedin-matched-audiences/1514

    LINKEDIN (FINALLY) ROLLS OUT RETARGETING, CRM MATCHING

    Apr 24, 2017

    LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences.

    ADEXCHANGER
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    https://adexchanger.com/ad-exchange-news/linkedin-finally-rolls-retargeting-crm-matching/1515

    LINKEDIN OFFICIALLY ROLLING OUT MATCHED AUDIENCES TARGETING TO ALL ADVERTISERS THIS WEEK

    Apr 24, 2017

    As major media companies announce cross-channel audience targeting products for advertisers, local broadcasters have been largely left out of such offerings, even as they compete most directly with digital audience targeting options such as search and social media. This partnership delivers a compet...


    READ MORE

    1565

    ENGAGIO READY WITH COMPLETE INTEGRATION MODULES FOR ALL MARKETING AUTOMATION PLATFORMS

    Apr 23, 2017

    Engagio, an Account-Based Marketing (ABM) and Sales platform, has integrated with all major marketing automation platforms, including Eloqua, Pardot, Hubspot, and Marketo.

    MARTECHSERIES
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    http://martechseries.com/sales-marketing/account-based-marketing/engagio-integrates-its-abm-solutions-with-all-major-marketing-automation-platforms/1508

    B2B WEBSITE VISITOR IDENTIFICATION FOR LEAD GENERATION: WHAT YOU NEED TO KNOW

    Apr 21, 2017

    There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.


    READ MORE

    https://www.business.com/articles/matt-frenn-b2b-website-visitor-identification-for-lead-generation/1562

    REPERTORY THEATRE FOR THE ON-DEMAND GENERATION

    Apr 21, 2017

    It's an acting system that has largely died out over the last decade or so but a Manchester group is setting out to revive repertory theatre for the on-demand generation.

    SKY
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    http://news.sky.com/story/repertory-theatre-for-the-on-demand-generation-108458131525

    UBERFLIP RE-LAUNCHES CONTENT MARKETING CONFERENCE AS "THE CONTENT EXPERIENCE" CALLING ON SPEAKERS TO APPLY FOR AUGUST EVENT

    Apr 20, 2017

    Content experience takes centre stage August 22–23 at Uberflip’s second annual content marketing conference hosted in Toronto, ON.

    PR
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    http://www.pr.com/press-release/7131211509

    MARKETO ADDS MORE POWER TO ITS ABM AND SALES INSIGHTS BY ACQUIRING TOUTAPP

    Apr 20, 2017

    Barely days ahead of its marquee event — Marketing Nation Summit, Marketo, Inc., has announced that it has acquired ToutApp, a leading sales engagement software company based in San Francisco. The latest acquisition puts the leading marketing automation software company in a commanding positio...

    MARTECHSERIES
    READ MORE

    http://martechseries.com/sales-marketing/marketing-automation/marketo-acquires-sales-engagement-platform-toutapp/1504

    FULL CIRCLE INSIGHTS ADDS INTERACTIVE, ANALYTIC DASHBOARDS

    Apr 20, 2017

    Bonnie Crater, CEO of Full Circle Insights, says the platform mitigates three key challenges facing B2B marketers. It helps keep data consistent between sales and marketing, it tracks the full funnel as opposed to just the top or bottom, and can accommodate both account-based marketing and response-...

    MEDIAPOST
    READ MORE

    https://www.mediapost.com/publications/article/299556/full-circle-insights-adds-interactive-analytic-da.html1505

    FUJITSU FOSTERS NEW RELATIONSHIPS WITH AWARD WINNING ACCOUNT BASED MARKETING (ABM)

    Apr 20, 2017

    Global information and communications technology company Fujitsu has been named double finalist at the forthcoming Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2017. Recognition in both the Best Integrated Campaign and Best Campaign of the Year categories reflects the transform...

    PRNEWSWIRE
    READ MORE

    http://www.prnewswire.co.uk/news-releases/fujitsu-fosters-new-relationships-with-award-winning-account-based-marketing-abm-619925483.html1506

    3D ORTHOPEDIC SCANNING SYSTEMS MARKET SEGMENTATION BY 2027

    Apr 19, 2017

    3D orthopedic scanning systems are advanced technology driven systems which are used for scanning individual’s body parts to help diagnose and treat the defect in it. The 3D orthopedic scanning systems through its scanning abilities help in designing customized items for individual and is find...

    LANEWS
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    http://www.lanews.org/3d-orthopedic-scanning-systems-market-segmentation-by-2027/1496

    GLOBAL TELECOM TOWERS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025 |THE INSIGHT PARTNERS

    Apr 19, 2017

    Latest market study on “Telecom Towers Market to 2025 - Global Analysis and Forecasts by Type, Deployment”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

    OPENPR
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    http://www.openpr.com/news/506747/Global-Telecom-Towers-Market-Segmentation-Application-Technology-Market-Analysis-Research-Report-2025-The-Insight-Pa1497

    ENGAGIO RECOGNIZED AS 2017 BAY AREA BEST PLACES TO WORK

    Apr 19, 2017

    Engagio the leader in the rapidly growing “Account Based Everything” revolution, today announced that it has been recognized as a winner of the 2017 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal. Afte...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20170419006190/en/Engagio-Recognized-2017-Bay-Area-Places-Work1499

    MARKETO PICKS ADROLL AS THE LAUNCHPOINT TECHNOLOGY PARTNER OF THE YEAR

    Apr 19, 2017

    Marketo has announced the winners of its annual Revvie Awards, who are chosen from its customer base. The winners will be honored at the upcoming Marketing Nation Summit 2017 in San Francisco. Marketo’s Revvie Awards recognize the most effective Marketo customers and individual marketers who u...

    MARTECHSERIES
    READ MORE

    http://martechseries.com/sales-marketing/marketing-automation/marketo-honors-adroll-as-the-launchpoint-technology-partner-of-the-year/1500

    MINTIGO DELIVERS UNIQUE AI-POWERED INTEGRATION FOR SAP C4C AND SAP HYBRIS MARKETING

    Apr 19, 2017

    Mintigo, the leading provider of predictive marketing and sales technology, has announced its new solution for infusing actionable sales intelligence into SAP’s C4C. Mintigo’s innovation is relevant to a potential demographic of businesses that have failed to harness the true potential o...

    MARTECHSERIES
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    http://martechseries.com/sales-marketing/account-based-marketing/mintigo-delivers-unique-ai-powered-integration-for-sap-c4c-and-sap-hybris-marketing/1501

    B2B MARKETERS APPLY NEW TOOLS & TACTICS FOR SEGMENTING CAMPAIGNS TO TARGET AUDIENCES

    Apr 19, 2017

    With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets.

    DEMANDGENREPORT
    READ MORE

    http://www.demandgenreport.com/features/industry-insights/b2b-marketers-apply-new-tools-tactics-for-segmenting-campaigns-to-target-audiences1502

    MARKETO HONORS THE BEST OF THE MARKETING NATION® WITH 2017 REVVIE AWARDS

    Apr 18, 2017

    Marketo, Inc., the leading provider of engagement marketing software and solutions, is announcing the 2017 winners of its annual Revvie Awards. The awards highlight the most effective Marketo customers, partners, and individual marketers who found innovative ways to engage their key audiences and dr...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/marketo-honors-the-best-of-the-marketing-nation-with-2017-revvie-awards-300440563.html1495

    THE PORTLAND TRAIL BLAZERS SCORE ROI WITH FACEBOOK ADVERTISING

    Apr 17, 2017

    Marketing campaigns are like sports games: You win some, you lose some. However, marketers are much more likely to clinch a victory when data-driven targeting is part of the game plan. Just look at the Portland Trail Blazers. The professional basketball team relied on CRM data and segmentation to en...

    DMNEWS
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    http://www.dmnews.com/social-media/the-portland-trail-blazers-score-roi-with-facebook-advertising/article/651017/1491

    LOCAL KNOWLEDGE KEY TO NANAIMO MARKETING CAMPAIGN

    Apr 17, 2017

    Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism Vancouver Island’s more than $400,000 strategy to attract tourists to Nanaimo over the next year.

    NANAIMOBULLETIN
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    http://www.nanaimobulletin.com/news/local-knowlege-key-to-nanaimo-marketing-campaign/1492

    HOW TO USE DATA AND SCIENCE TO ENSURE ACCOUNT-BASED MARKETING SUCCESS

    Apr 14, 2017

    The ITSMA pioneered the concept of account-based strategies over a decade ago, reporting that it “delivers the highest return on investment of any B2B marketing strategy or tactic. Period.”

    DEMANDGENREPORT
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    http://www.demandgenreport.com/features/demanding-views/how-to-use-data-and-science-to-ensure-account-based-marketing-success1488

    LONE FIR CREATIVE INTRODUCES THE 5-STAGE INBOUND MARKETING METHODOLOGY

    Apr 13, 2017

    The internet has changed the way people do business in fundamental ways. The traditional methods of pushing advertising out to the customer are being replaced with an approach known as inbound marketing. To better inform business owners of the strategies and benefits associated with this new form of...

    MILITARY-TECHNOLOGIES
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    http://www.military-technologies.net/2017/04/13/lone-fir-creative-introduces-the-5-stage-inbound-marketing-methodology/1489

    NEW DIRECTORSHIP CREATED FOR EXPANDING SWINDON LEAD GENERATION BUSINESSES

    Apr 13, 2017

    Swindon-based lead generation companies The Business Generation Group (TBG) and VHO have created the new job of sales and marketing director to underpin their ambitious expansion plans.

    SWINDON-BUSINESS
    READ MORE

    http://swindon-business.net/index.php/2017/04/13/new-directorship-created-for-expanding-swindon-lead-generation-businesses/1493

    DEMAND GEN REPORT HOSTS THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES

    Apr 12, 2017

    Demand Gen Report will host its second annual week-long B2B Campaign Optimization Series April 17-21, a series of webinars featuring a breadth of expert advice from top B2B industry professionals on campaign optimization strategies.

    GLOBENEWSWIRE
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    http://www.globenewswire.com/news-release/2017/04/12/959626/0/en/Demand-Gen-Report-Hosts-The-B2B-Campaign-Optimization-Webinar-Series.html1483

    HVAC COMPANY LEAD GENERATION STRATEGY DELIVERS IMPRESSIVE RESULTS

    Apr 12, 2017

    An online marketing company in Phoenix, AZ, Online Visibility Pros, has recently completed a lead generation case study project for a family-owned HVAC company. By the end of the case study period, the HVAC company experienced over 40 high-quality service leads per month. This has made a tremendous ...

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/33052431484

    TARGETED MARKETING PATHWAY VISIBILITY BRAND AWARENESS BOOSTER LAUNCHED

    Apr 12, 2017

    Targeted marketing pathways are at the forefront of this new tool created to help businesses succeed online in an increasingly competitive market. The tool is designed to make it easier to get and retain customers.

    MILITARY-TECHNOLOGIES
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    http://www.military-technologies.net/2017/04/12/targeted-marketing-pathway-visibility-brand-awareness-booster-launched/1487

    FACEBOOK, GOOGLE BATTLE FOR ADVERTISING DOMINANCE

    Apr 11, 2017

    Facebook plans to announce on Monday that more than 5 million businesses are advertising on the social network each month and that it is updating its suite of ad services to try to draw more small businesses onto its mobile platform.

    SMH
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    http://www.smh.com.au/technology/technology-news/facebook-google-battle-for-advertising-dominance-20170410-gvi87n1480

    'ACT LIKE IT'S YOUR COMPANY.' CMO LEADERSHIP TALK WITH MINDTREE'S PAUL GOTTSEGEN

    Apr 10, 2017

    What makes a successful marketing leader? In this interview series, Thomas Barta explores together with leading CMOs the secrets of marketing leadership, what works, and what doesn’t. This time, let’s listen to the views of Paul Gottsegen, Chief Marketing & Strategy Officer of techno...

    FORBES
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    https://www.forbes.com/sites/thomasbarta/2017/04/10/act-like-its-your-company-cmo-leadership-talk-with-mindtrees-paul-gottsegen/#6a788e692bef1476

    MINING EXPLOSIVE GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT AND FORECAST 2022

    Apr 10, 2017

    This report studies Mining Explosive in Global market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa, focuses on the top 5 Mining Explosive Players in each region, with sales, price, revenue and market share for top 5 manufacturer, covering.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/287622/mining-explosive-global-market-segmentation-growth-drivers-challenges-key-players-scope-context-and-forecast-21477

    FACEBOOK BOASTS 5 MILLION COMPANIES ADVERTISING TO YOU

    Apr 10, 2017

    Facebook Chief Operating Officer Sheryl Sandberg told Reuters on Monday that more than 5 million companies are advertising on its social network each month, up from 4 million that it disclosed in September.

    CNET
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    https://www.cnet.com/news/facebook-boasts-5-million-companies-advertising-to-you/1479

    LINKEDIN LAUNCHES LEAD GEN FORMS FOR SPONSORED CONTENT CAMPAIGNS

    Apr 07, 2017

    LinkedIn unveiled a new lead generation form solution designed to help marketers running Sponsored Content campaigns drive leads by automatically filling forms with prospects’ LinkedIn profile information.

    DEMANDGENREPORT
    READ MORE

    http://www.demandgenreport.com/features/news-briefs/linkedin-launches-lead-gen-forms-for-sponsored-content-campaigns1481

    DEMANDBASE DEBUTS NEW PARTNER PROGRAM FOR ABM EDUCATION

    Apr 06, 2017

    On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services.

    DEMANDGENREPORT
    READ MORE

    http://www.demandgenreport.com/features/news-briefs/demandbase-debuts-new-partner-program-for-abm-education1485

    DEMANDBASE LAUNCHES PARTNER PROGRAM TO ACCELERATE ADOPTION OF ACCOUNT-BASED MARKETING

    Apr 05, 2017

    Demandbase, the leader in Account-Based Marketing (ABM), today announced the launch of its Partner Program, an initiative designed for a broad range of technology companies, service providers and marketing agencies. The program will provide education and sales support to partners so that their clien...

    PRNEWSWIRE
    READ MORE

    http://www.prnewswire.com/news-releases/demandbase-launches-partner-program-to-accelerate-adoption-of-account-based-marketing-300434893.html1475

    IHEARTRADIO NZ LAUNCHES DIGITAL AUDIENCE TARGETING

    Apr 04, 2017

    iHeartRadio New Zealand has extended its advertising offering to now allow advertisers to reach their customers on a granular level, using digital audience targeting.

    VOXY
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    http://www.voxy.co.nz/business/5/2792941510

    POTTERY GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT AND FORECAST 2022

    Apr 03, 2017

    This report studies the Pottery market status and outlook of global and United States, from angles of players, regions, product types and end industries; this report analyzes the top players in global and United States market, and splits the Pottery market by product type and applications/end indust...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/283783/pottery-global-market-segmentation-growth-drivers-challenges-key-players-scope-context-and-forecast-2022#.WOIF1468

    WHAT ARE THE 4 ELEMENTS OF LEAD GENERATION?

    Apr 03, 2017

    To understand lead generation, it’s important to first understand the mechanics of the lead generation process. The best lead generation campaigns contain either one or all of the following components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead gen...

    HITSEARCHLIMITED
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    https://www.hitsearchlimited.com/news/what-are-the-4-elements-of-lead-generation-id05301471

    LOCAL MARKETING STARS POSTS MCA LEAD GENERATION CASE STUDY

    Apr 03, 2017

    Local Marketing Stars and Oguz Konar are pleased to announce the release of a recent case study. The Merchant Cash Advance, MCA lead generation efforts The company contacted Local Marketing Stars because of a serious problem with their marketing. The case study explains the baseline level of MCA and...

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/32927431472

    KITEDESK ENHANCES FIND PRODUCT WITH LEAD TARGETING BY TECHNOLOGIES

    Apr 03, 2017

    KiteDesk is a sales prospecting software that enables salespeople to pursue leads using information such as lead data, email, phone, calendar and reports. The company recently upgraded its KiteDesk FIND product, which offers search capabilities designed to deliver faster and more comprehensive lead ...

    DEMANDGENREPORT
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    http://cdn.demandgenreport.com/features/solution-spotlight/kitedesk-enhances-find-product-with-lead-targeting-by-technologies1473

    WHAT IS INTERNET MARKETING? ADVICE FROM AN EIGHT-FIGURE EARNER

    Apr 02, 2017

    The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While inte...

    FORBES
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    https://www.forbes.com/sites/robertadams/2017/04/02/what-is-internet-marketing-advice-from-an-eight-figure-earner/#5028cb6f51581469

    TECHTARGET TRIPLES PRIORITY ENGINE PLATFORM CUSTOMER BASE IN ONE YEAR

    Mar 30, 2017

    With subscriptions available for over 475 technology- and geo-specific segments worldwide, Priority Engine further simplifies customer operations by integrating directly with major CRM and Marketing Automation systems.  By providing organizations direct access to thousands of “active buye...

    TECHTARGET
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    http://www.techtarget.com/press-release/techtarget-triples-priority-engine-platform-customer-base-one-year/1464

    YOUVIEW DEVELOPS ADSMART-STYLE TARGETED ADVERTISING

    Mar 30, 2017

    YouView is working on a project to offer addressable linear or dynamic ad insertion, according to the UK TV platform’s commercial projects director Simon Cook. Speaking at TV Connect in London this morning on a panel titled ‘big opportunities for data in creating business value’, C...

    DIGITALTVEUROPE
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    http://www.digitaltveurope.net/679002/youview-develops-adsmart-style-targeted-advertising/1465

    TECH MARKETERS NEED STRONG FOCUS ON LEAD NURTURING IN CONTENT MARKETING STRATEGIES

    Mar 30, 2017

    IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more ...

    MARKETWIRED
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    http://www.marketwired.com/press-release/tech-marketers-need-strong-focus-on-lead-nurturing-in-content-marketing-strategies-2206621.htm1466

    SEO VS SOCIAL MEDIA MARKETING

    Mar 29, 2017

    The Dilemma of every Indian entrepreneur, who has a limited budget for digital marketing, is to choose between SEO and social media marketing. However, it is best to do them both, but if you try to do them both and each of them get underfunded then none of them would be able to fetch you desired res...

    NEWSPATROLLING
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    http://www.newspatrolling.com/seo-vs-social-media-marketing%E2%80%8B/1459

    INTERNET SERVICE PROVIDERS HANDED AD TARGETING TREASURE TROVE AS CONGRESS SCRAPS ONLINE PRIVACY PROTECTIONS

    Mar 29, 2017

    Internet service providers’ ad targeting capabilities have been given a significant boost in the US after congress repealed an Obama-era internet privacy law, allowing them to share customer data with marketers and other third parties without the need for customer consent.

    THEDRUM
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    http://www.thedrum.com/news/2017/03/29/internet-service-providers-handed-ad-targeting-treasure-trove-congress-scraps-online1461

    SEALING COATINGS MARKET SEGMENTATION AND ANALYSIS BY RECENT TRENDS, DEVELOPMENT AND GROWTH BY REGIONS TO 2022

    Mar 29, 2017

    Sealing Coatings Market analysis is provided for global market including development trends by regions, competitive analysis of Sealing Coatings market. Sealing Coatings refers to the coating formed by the coating to prevent rain or groundwater leakage of a coating.

    MILITARY-TECHNOLOGIES
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    http://www.military-technologies.net/2017/03/29/sealing-coatings-market-segmentation-and-analysis-by-recent-trends-development-and-growth-by-regions-t1462

    AUDIENCESCIENCE PARTNERS WITH GRAPESHOT FOR GLOBAL CONTEXTUAL TARGETING

    Mar 28, 2017

    AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global s...

    MARKETWIRED
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    http://www.marketwired.com/press-release/audiencescience-partners-with-grapeshot-for-global-contextual-targeting-2205860.htm1458

    CONTENT MARKETING IN TRAVEL HAS MOVED FROM NICHE TO MAINSTREAM

    Mar 27, 2017

    Content creation by travel brands evolved from a niche strategy into one of the industry’s most popular marketing approaches. Executives in the industry long knew that content had a powerful emotional pull for consumers, thanks to the industry’s built-in vocabulary of tropical beaches, e...

    SKIFT
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    https://skift.com/2017/03/27/content-marketing-in-travel-has-moved-from-niche-to-mainstream/1456

    IN FOCUS: NEW AD TARGETS DONNELLY’S SCOTUS VOTE

    Mar 26, 2017

    Sen. Joe Donnelly (D-IN) is the target of another new political ad from the Conservative Action Network, which is calling on Donnelly to vote for Supreme Court nominee Neil Gorsuch. Donnelly is up for re-election next year, and is part of a group of Senate Democrats facing pressure to break from par...

    FOX59
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    http://fox59.com/2017/03/26/in-focus-new-ad-targets-donnellys-scotus-vote/1455

    CLUTCH NAMES LIQUI-SITE A TOP INBOUND MARKETING AGENCY

    Mar 23, 2017

    Liqui-site, a NYC area digital marketing agency recently acquired by eMazzanti Technologies, a Hoboken-based IT consultant and managed services provider (MSP), was recently named as one of the Top Inbound Marketing Agencies for 2016 by Clutch.

    PRWEB
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    http://www.prweb.com/releases/2017/03/prweb14178122.htm1452

    POWER SPORTS MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2017 TO 2027 MARKET RESEARCH REPORT

    Mar 23, 2017

    Power Sports are a subset of the summed up classification motorsports. Case of Power Sports vehicles are bikes, ATVs, snowmobiles and PWCs. One of the characterizing components of any power sport is the utilization of an engine, some way or the other. With the increasing popularity the Power Sports ...

    OPENPR
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    http://www.openpr.com/news/480269/Power-Sports-Market-Segmentation-Parameters-and-Prospects-2017-to-2027-Market-Research-Report.html1453

    PROGRAMMATIC AND RETARGETING BUDGETS SET TO INCREASE IN RETAIL MARKETING – ADROLL REPORT

    Mar 23, 2017

    Retail and ecommerce sector-specific results from AdRoll’s latest ‘State of Marketing Performance Report’ show 80.9% of marketers are expecting programmatic budget allocation to increase this year and 75.5% expect retargeting budgets to increase.

    MARKETINGMAG
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    https://www.marketingmag.com.au/news-c/retail-marketing-adroll/1449

    MICROSOFT AND PUBLICIS STRIKE CLOUD PARTNERSHIP FOR DATA-DRIVEN AD TARGETING

    Mar 22, 2017

    Publicis Groupe is expanding its alliance with Microsoft — combining the ad company’s Cosmos A.I. marketing technology with the tech giant’s Azure cloud platform and Cortana Intelligence Suite, aiming to help big businesses better understand and reach customers.

    GEEKWIRE
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    http://www.geekwire.com/2017/microsoft-publicis-strike-cloud-partnership-data-driven-ad-targeting/1448

    WOOLWORTHS INCREASES FOCUS ON CHEAP PRICES IN LATEST AD TARGETING FAMILIES

    Mar 22, 2017

    The latest ad from supermarket giant Woolworths shows consumers just how far the family budget can stretch as a father of three is forced to cook for far more visitors than he had initially planned.

    MUMBRELLA
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    https://mumbrella.com.au/woolworths-increases-focus-cheap-prices-latest-ad-targeting-families-4339681444

    GENERAL INSURANCE GLOBAL MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2022

    Mar 21, 2017

    The UK’s over-50s population is growing, which means that the customer segment is a growing opportunity for insurance providers. Those over 50 are often treated and targeted as one segment. However, the over-50s market is highly diverse and should not be treated singularly. Individuals’ ...

    PRESSRELEASEROCKET
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    http://www.pressreleaserocket.net/general-insurance-global-market-segmentation-and-major-players-analysis-2022/528783/1445

    MINNEAPOLIS PAY-PER-LEAD GENERATION ADVERTISING & MARKETING SERVICES LAUNCHED

    Mar 20, 2017

    Clatyon Johnson, a professional SEO and digital marketing specialist, launched a wide range of pay-per-lead services for local businesses in Minneapolis.

    MENAFN
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    http://menafn.com/1095328321/Minneapolis-PayPerLead-Generation-Advertising-Marketing-Services-Launched1436

    FOXTEL GETTING SMART ABOUT DATA FOR TARGETED ADVERTS

    Mar 20, 2017

    Foxtel executive Sharb Farjami has confirmed the broadcaster is exploring new targeting and interactive technology to appeal to advertisers, and sounded a bullish note for traditional satellite and cable television operators.

    THEAUSTRALIAN
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    http://www.theaustralian.com.au/business/media/foxtel-getting-smart-about-data-for-targeted-adverts/news-story/ceade0d741e7b3f21b99b8ab5ae196881437

    PATIENT FLOW MANAGEMENT SOLUTIONS GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT

    Mar 20, 2017

    Patient Flow Management Solutions market research report provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability.

    EINPRESSWIRE
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    http://www.einnews.com/pr_news/371884448/patient-flow-management-solutions-global-market-segmentation-growth-drivers-challenges-key-players-scope-cont1438

    BORDER TAX BATTLE ESCALATES WITH ADS TARGETING 13 GOP LAWMAKERS

    Mar 20, 2017

    The political battle over tax reform ensnared more than a dozen Republican lawmakers over the weekend with an ad campaign criticizing the House GOP’s plan to tax imports while exempting exports.

    MORNINGCONSULT
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    https://morningconsult.com/2017/03/20/border-tax-battle-escalates-ads-targeting-13-gop-lawmakers/1440

    UNBIASED UNDER FIRE FOR 'MONEY-GRABBING' LEAD GENERATION CHARGES

    Mar 20, 2017

    Unbiased's policy of collecting a 'pay to connect' fee for every lead generated through its 'Connect with an adviser' button in addition to the monthly fee it charges has led to adviser concerns about the value of membership.

    PROFESSIONALADVISER
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    http://www.professionaladviser.com/professional-adviser/news/3006795/unbiased-under-fire-for-money-grabbing-lead-generation-charges1441

    TECH PR & MARKETING AGENCY, ARPR, RAPIDLY SCALES LEAD GEN & MARKETING AUTOMATION PORTFOLIO SINCE SERVICE LAUNCH

    Mar 20, 2017

    Public relations and integrated communications agency, AR|PR, today announced the rapid growth of its lead generation and marketing automation portfolio, highlighted by more than 60 percent of its clients now using the service offering since its launch in February 2016. In just one year, AR|PR has s...

    PRWEB
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    http://www.prweb.com/releases/2017/03/prweb14160675.htm1442

    LINKEDIN’S MATCHED AUDIENCES WILL TARGET ADS BASED ON PEOPLE’S WEB BROWSING, EMAIL ADDRESSES

    Mar 20, 2017

    Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn wi...

    MARKETINGLAND
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    http://marketingland.com/linkedin-matched-audiences-target-ads-on-web-browsing-email-addresses-2097241451

    LEAD GENERATION FIRM URGES ADVISERS TO BLOCK COLD CALLING BAN

    Mar 16, 2017

    A firm which generates new business leads for advisers has urged advisers to contest the government's cold calling ban, claiming that first contact with legitimate referrals will fall under its scope.

    CITYWIRE
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    http://citywire.co.uk/new-model-adviser/news/lead-generation-firm-urges-advisers-to-block-cold-calling-ban/a10012421433

    LOTAME RELEASES ONBOARDING FOR PEOPLE-BASED AD TARGETING

    Mar 15, 2017

    Lotame will announce Wednesday the general availability of Lotame Onboarding, a people-based marketing service supported by LiveRamp.

    MEDIAPOST
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    http://www.mediapost.com/publications/article/297084/lotame-releases-onboarding-for-people-based-ad-tar.html1434

    FOX, TURNER, VIACOM TEAM FOR CROSS-AUDIENCE TV AD TARGETING

    Mar 15, 2017

    Fox Networks Group, Turner and Viacom have announced OpenAP, a new cross-audience platform for selling targeted TV advertising. The group effort, which will be run by a neutral third-party auditor, is aimed at using audience targeting and independent measurement to help adoption catch up to demand f...

    FIERCECABLE
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    http://www.fiercecable.com/broadcasting/fox-turner-viacom-team-for-cross-audience-tv-ad-targeting1432

    CONSERVATIVE-LEANING GROUP LAUNCHES GORSUCH ADS TARGETING RED-STATE SENATE DEMOCRATS

    Mar 14, 2017

    Concerned Veterans for America is launching a series of web ads boosting Supreme Court nominee Neil Gorsuch and targeting Senate Democrats in Colorado, Indiana, Missouri, Montana, North Dakota and West Virginia.

    WASHINGTONEXAMINER
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    http://www.washingtonexaminer.com/conservative-leaning-group-launches-gorsuch-ads-targeting-red-state-senate-democrats/article/26172391435

    SODYO INTRODUCES FIRST-EVER O2O - OFFLINE TO ONLINE – LEAD GENERATION SOLUTION FOR TV BROADCASTERS

    Mar 13, 2017

    Sodyo is proud to announce the release of a new groundbreaking O2O – offline to online – solution for broadcasters that is poised to forever change the TV advertising business model. Sodyo’s disruptive technology allows viewers to point their smartphone at the TV screen and “...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20170313005333/en/Sodyo-Introduces-First-Ever-O2O---Offline-Online1425

    BUSINESSES CAN GET RID OF THEIR WORRIES ABOUT LEAD GENERATION

    Mar 09, 2017

    Here is some great news for businesses that are not able to generate leads to the extent they desire. Drake Digital Marketing Agency of J.P. Richards, a digital marketing expert, says that their marketing services can help these businesses in their lead generation efforts. The company points out tha...

    SATPRNEWS
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    http://www.satprnews.com/2017/03/09/businesses-can-get-rid-of-their-worries-about-lead-generation/1421

    NOKIA BACK FROM THE DEAD; GENERATING B2B LEADS

    Mar 09, 2017

    There has been a huge resurgence of interest in the Nokia brand, following news that they plan to relaunch their iconic 3310 phone, finds research by Captify.

    EXCHANGEWIRE
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    https://www.exchangewire.com/blog/2017/03/09/nokia-back-dead-generating-b2b-leads/1422

    B2B LEAD GENERATION PROVIDER GOOD LEADS® SELECTED TO SUPPORT STATLIFE’S PRODUCTS MAMMORISK™ AND DENSEEMAMMO™ FOR NORTH AMERICAN SALES PIPELINE GROWTH

    Mar 08, 2017

    B2B lead generation provider Good Leads® was selected by Statlife to assist building their sales pipeline for their two innovative products MammoRisk™ and DenSeeMammo™. Good Leads is a premium provider of technology sales leads and will source new business opportunities for Statlife ...

    PRWEB
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    http://www.prweb.com/releases/2017/03/prweb14121821.htm1419

    REALVOLVE ANNOUNCES NEW POSITION AND HIRE OF DEMAND GENERATION ENGINEER

    Mar 07, 2017

    Realvolve, LLC is pleased to announce the addition of Jon Yourkin, who will be filling the role of Demand Generation Engineer. Jon will be responsible for driving the company’s growth objectives and lead end-to-end inbound marketing strategies by designing, executing, and delivering high impac...

    PRWEB
    READ MORE

    http://www.prweb.com/releases/2017/03/prweb14128301.htm1415

    NEW REPORT INSPECTS UNITED STATES PRINTED ELECTRONICS MARKET SEGMENTATION APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT TO 2022

    Mar 07, 2017

    United States Printed Electronics Market report analyses the market potential for each geographical region based on the growth rate, macroeconomic parameters, consumer buying patterns, and market demand and supply scenarios.

    SATPRNEWS
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    http://www.satprnews.com/2017/03/07/new-report-inspects-united-states-printed-electronics-market-segmentation-application-technology-market-analysis-r1416

    YAHOO SINGAPORE EXPANDS CONTENT MARKETING OFFERING

    Mar 06, 2017

    Yahoo Singapore has launched of Yahoo Storytellers, which aims to be a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini.

    MARKETING-INTERACTIVE
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    http://www.marketing-interactive.com/yahoo-singapore-launches-content-marketing-offering/1412

    FACEBOOK PROMISES TO QUIT SNOOPING ON PRIVATE MESSAGES FOR AD-TARGETING PURPOSES

    Mar 03, 2017

    More than three years after a group of Facebook users sued the social media network, claiming that it was sharing links sent in private messages with marketing companies in order to boost its ad revenue, The Zuck’s company has agreed to stop eavesdropping on those communications.

    CONSUMERIST
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    https://consumerist.com/2017/03/03/facebook-promises-to-quit-snooping-on-private-messages-for-ad-targeting-purposes/1410

    TWO AD-TECH FIRMS PARTNER ON CTV/OTT AUDIENCE TARGETING

    Mar 01, 2017

    With more people shifting TV viewing to over-the-top TV (OTT) and connected TV (CTV) devices like Roku and Apple TV, segmenting consumers across CTV devices is becoming more necessary. Two companies are looking to address the issue.

    MEDIAPOST
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    http://www.mediapost.com/publications/article/296205/two-ad-tech-firms-partner-on-ctvott-audience-targ.html1403

    AOL, ADSQUARE FORM DATA PARTNERSHIP TO IMPROVE AUDIENCE TARGETING

    Feb 27, 2017

    AOL and mobile data exchange adsquare announced a partnership on Monday to bring adsquare’s global data from 360 million mobile consumers to the ONE by AOL cross-screen programmatic platform, aiming to improve its targeting in 12 markets. The deal was announced at the Mobile World Congress in ...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/295938/aol-and-adsquare-form-data-partnership-to-improve.html1399

    ALLSTATE REVAMPS “WORTH TELLING” CONTENT MARKETING CAMPAIGN

    Feb 27, 2017

    This year’s Academy Awards—where black actors were nominated in every acting category for the first time in Oscar history—was the icing on the cake of Black History Month.

    CHIEFMARKETER
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    http://www.chiefmarketer.com/allstate-revamps-worth-telling-content-marketing-campaign/1413

    AD BLOCKER SHINE SHIFTS TO AD TARGETING AND REBRANDS TO RAINBOW

    Feb 24, 2017

    The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company revealed Friday.

    ADEXCHANGER
    READ MORE

    https://adexchanger.com/mobile/ad-blocker-shine-shifts-ad-targeting-rebrands-rainbow/1395

    TRU OPTIK NOW ALLOWS IDENTIFIED CUSTOMER DATA FOR OTT TV AD TARGETING, THROUGH LIVERAMP

    Feb 23, 2017

    Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is commonly used by online advertisers.

    MARKETINGLAND
    READ MORE

    http://marketingland.com/tru-optik-now-allows-identified-customer-data-ott-tv-ad-targeting-liveramp-2074771392

    CLUB FOR GROWTH LAUNCHES AD TARGETING GOP TAX WRITER

    Feb 22, 2017

    The conservative Club for Growth is launching an ad campaign that urges a Republican on the House Ways and Means Committee to oppose a proposal to tax imports and exempt exports.

    THEHILL
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    http://thehill.com/policy/finance/320664-group-launches-ad-urging-gop-tax-writer-to-oppose-border-tax1396

    AT&T THINKS YOU WANT MORE TARGETED ADVERTISING

    Feb 21, 2017

    AT&T (NYSE:T) is looking to circumvent a review from the Federal Communications Commission regarding its pending merger with Time Warner (NYSE:TWX), hoping to eliminate one of the many regulatory hoops it will need to jump through. The Department of Justice will definitely be reviewing the merge...

    THE MOTLEY FOOL
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    https://www.fool.com/investing/2017/02/21/att-thinks-you-want-more-targeted-advertising.aspx1407

    PUBLISHERS SHOULD MAKE AD TARGETING CLEAR TO USERS: NEUSTAR’S BURR

    Feb 19, 2017

    It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used.

    HUFFINGTONPOST
    READ MORE

    http://www.huffingtonpost.com/entry/publishers-should-make-ad-targeting-clear-to-users_us_58a601eae4b0fa149f9ac3331389

    GROOVECAR PROMOTES AUTO LOAN PROGRAM AT CUNA’S GAC IN WASHINGTON, D.C

    Feb 16, 2017

    GrooveCar, the nation’s leading auto buying resource for credit unions, will be exhibiting at CUNA’s Governmental Affairs Conference (GAC) in Washington, D.C., February 26-March 2, 2017. The conference is CUNA’s biggest event, bringing together thousands of credit unions, over 200 ...


    READ MORE

    https://www.cuinsight.com/press-release/groovecar-promotes-auto-loan-program-cunas-gac-washington-d-c1386

    GIZMODO ADS TARGET POTENTIAL TRUMP LEAKERS

    Feb 15, 2017

    With the Trump administration proving to be a leaky ship in its early days, one news outlet is launching an ad blitz to find the next Deep Throat.

    WSJ
    READ MORE

    https://www.wsj.com/articles/gizmodo-ads-target-potential-trump-leakers-14871914821387

    JAMES CORDEN AND QUEEN LATIFAH TO HEADLINE MARKETING NATION® SUMMIT 2017

    Feb 15, 2017

    Marketo, Inc., today announced its initial keynote speakers for The Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. James Corden, Tony Award-winning performer and host of "The Late Late Show" on CBS, will take the stage during th...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/james-corden-and-queen-latifah-to-headline-marketing-nation-summit-2017-300407753.html1383

    CATENA REVENUE HITS €40M AS IGAMING LEAD GENERATION STRATEGY TAKES OFF

    Feb 15, 2017

    Catena Media has recorded a 168 per cent increase in 2016 revenue to €40.0m, following a transformational year which has seen the company undergo a successful listing in Stockholm and the integration of seven strategic acquisitions.

    GAMINGINTELLIGENCE
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    http://www.gamingintelligence.com/finance/41878-catena-revenue-hits-40m-as-igaming-lead-generation-strategy-takes-off1385

    WA ELECTION: HOW POLITICAL PARTIES ARE USING YOUR FACEBOOK PROFILE TO TARGET YOU

    Feb 14, 2017

    WA political parties are using Facebook data to target voters like never before using a game-changing strategy straight out of the Donald Trump election handbook.

    ABC.NET
    READ MORE

    http://www.abc.net.au/news/2017-02-14/social-media-playing-vital-role-in-wa-election/82687381376

    BIDTELLECT BOWS NEXT-GEN NATIVE DEMAND-SIDE PLATFORM

    Feb 14, 2017

    Bidtellect, a native ad platform for marketers, on Tuesday released the fourth generation of its native demand-side platform (nDSP). The enhancements to the platform offer marketers advanced contextual targeting features, account-based marketing (ABM), an improved, faster workflow process, a more in...

    MEDIAPOST
    READ MORE

    http://www.mediapost.com/publications/article/295041/bidtellect-bows-next-gen-native-demand-side-platfo.html1379

    FOLLOZE APPOINTS CHRISTIAN HJORTH CHIEF REVENUE OFFICER, EXPANDS EXECUTIVE TEAM

    Feb 14, 2017

    Folloze, the enterprise to enterprise Account Based Marketing (ABM) Sales Platform, today announced that it has appointed sales and marketing industry veteran Christian Hjorth as the company’s Chief Revenue Officer. In his new role, Hjorth will expand and lead the global commercial team, respo...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20170214005159/en/Folloze-Appoints-Christian-Hjorth-Chief-Revenue-Officer1380

    ADVISORYWORLD LAUNCHES ACQUIRE, A NEW LEAD GENERATION TOOL FOR FINANCIAL ADVISORS

    Feb 14, 2017

    AdvisoryWorld, a leading software provider for financial advisors, today announced the launch of AdvisoryWorld Acquire, a new lead generation tool that turns financial advisor website visitors into educated, prospective leads. Michael Wilson, President and COO of AdvisoryWorld, will demonstrate Acqu...

    LEAD GENERATION
    READ MORE

    http://www.marketwired.com/press-release/advisoryworld-launches-acquire-a-new-lead-generation-tool-for-financial-advisors-2195832.htm1382

    EXCLUDE IRRELEVANT AUDIENCES FROM BING ADS REMARKETING CAMPAIGNS

    Feb 13, 2017

    Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns. If there are irrelevant audiences you definitely don’t want to advertise to, you can now prevent remarketing ads from being served to them.

    SEARCHENGINEJOURNAL
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    https://www.searchenginejournal.com/exclude-irrelevant-audiences-bing-ads-remarketing-campaigns/185669/1377

    4 WAYS TO NURTURE MARKETING QUALIFIED LEADS INTO SALES QUALIFIED LEADS

    Feb 12, 2017

    A common mistake in inbound marketing is oftentimes made by focusing solely on the top of the funnel. While publishing blog articles and ramping up your social media efforts are integral parts of creating a working sales funnel, you won’t close any deals if you don’t focus on these conta...


    READ MORE

    http://www.business2community.com/sales-management/4-ways-nurture-marketing-qualified-leads-sales-qualified-leads-01771735#JgKwGSe7D2Rj3QVC.971579

    CONDE NAST ACQUIRES CITIZENNET, EXPANDS AD TARGETING

    Feb 10, 2017

    Condé Nast has acquired social data and marketing platform CitizenNet to expand the media company’s audience targeting and data capabilities to its social platforms.

    MEDIAPOST
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    http://www.mediapost.com/publications/article/294826/conde-nast-acquires-citizennet-expands-ad-targeti.html1373

    ORACLE DATA CLOUD, MOBILEWALLA LAUNCH MOBILE AUDIENCE TARGETING FOR APAC MARKETERS

    Feb 09, 2017

    Oracle Data Cloud, a global data service (DaaS) platform, and Mobilewalla, a provider of mobile audience technology, on Thursday announced the launch of a mobile audience targeting solution for marketers in the Asia Pacific (APAC) region.  The companies hope the product will add reach and value...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/294778/oracle-data-cloud-mobilewalla-launch-mobile-audie.html1371

    FACEBOOK ANNOUNCES UPDATES TO AD POLICIES TO PREVENT RACE-BASED TARGETING

    Feb 08, 2017

    Facebook came under fire last year when it was revealed that advertisers could, in essence, target or exclude users by race through advertisements on the site. Following a ProPublica investigation that outlined the practices in greater detail and explained how the policy was in violation of housing ...

    THEVERGE
    READ MORE

    http://www.theverge.com/2017/2/8/14551312/facebook-ad-race-based-interest-target-housing-discrimination1374

    CMOS OWN INITIATIVES IN CUSTOMER EXPERIENCE; FOCUS SHARPLY MOVING TOWARDS NO-SCREEN ENGAGEMENT

    Feb 08, 2017

    The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report t...

    MARTECHSERIES
    READ MORE

    http://martechseries.com/sales-marketing/customer-experience-management/cmos-initiatives-customer-experience-focus-sharply-moving-towards-no-screen-en1367

    THIS MILLENNIAL CONTENT MARKETING BOSS HAS 5 GREAT TIPS TO CREATE EXCELLENT BRANDED CONTENT

    Feb 08, 2017

    Yi Wen Chan isn’t your normal 26-year-old. She’s been a journalist, a Forbes 30 Under 30 listee and now the co-founder of Bolt, a content marketing platform based in Singapore. Today, Bolt has a network of over 1,000 content creators across Asia Pacific. Not too shabby for a company foun...

    FORBES
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    http://www.forbes.com/sites/joeescobedo/2017/02/08/this-millennial-content-marketing-boss-has-5-great-tips-to-create-excellent-branded-content/#2ec7fb1368

    FACEBOOK UPDATES AD POLICIES TO PREVENT DISCRIMINATORY AD-TARGETING

    Feb 08, 2017

    Last year, Facebook found itself mired in a fresh set of controversies after tools that could be used to discriminate against people on the basis of their race, were discovered within its ad-targeting services. In November, the company announced that it would be working to make changes to these poli...

    THETECHPORTAL
    READ MORE

    https://thetechportal.com/2017/02/09/facebook-ad-prevent-discrimination/1388

    FOR FIRST TIME, FTC SAYS TV VIEWING DATA IS SENSITIVE DATA

    Feb 07, 2017

    The regulators alleged that Vizio decieved consumers by collecting second-by-second data about what its customers watched on 11 million internet-connected TVs, including on DVDs and streaming devices, and enhancing that data with demographic information such as their age, gender, and income level, a...

    ADAGEINDIA
    READ MORE

    http://www.adageindia.in/For-First-Time-FTC-Says-TV-Viewing-Data-Is-Sensitive-Data/articleshow/57023882.cms1365

    SPRINT SUPER BOWL ADS TARGET VERIZON (S, VZ)

    Feb 02, 2017

    Coming off a third quarter in which last-place U.S. wireless carrier Sprint Corporation (S) was able to add more wireless subscribers than expected, Sprint is gearing up to go after Verizon Communications Inc. (VZ) with its latest commercial to debut during Super Bowl LI this Sunday.

    ...

    INVESTOPEDIA
    READ MORE

    http://www.investopedia.com/news/sprint-super-bowl-ads-target-verizon-s-vz/1362

    MARKETERS EXPRESS HOPE FOR A MORE PRO-BUSINESS FCC UNDER AJIT PAI

    Feb 02, 2017

    Marketers are welcoming the appointment of new Federal Communications Commission chairman Ajit Pai, who took over from Tom Wheeler last week. The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As) expressed hope that Pai will overturn many of the swe...

    DIGIDAY
    READ MORE

    http://digiday.com/brands/marketers-express-hope-pro-business-fcc-ajit-pai/1351

    THE CHANGING ROLE OF THE CMO – WITH JOSH EPSTEIN OF KAMINARIO

    Feb 02, 2017

    Selling a hardware product like all flash storage means there is no free trial or freemium offering to get a prospective client to try. Epstein said you have to be more innovative in how you provide content and generate demand. This is part of the reason why Epstein is looking forward to working wit...

    DIGINOMICA
    READ MORE

    http://diginomica.com/2017/02/02/changing-role-cmo-josh-epstein-kaminario/1356

    FROM IDEA TO EXECUTION: 5 ABM TACTICS TO IMPLEMENT TODAY

    Feb 02, 2017

    There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to dec...

    BUSINESS2COMMUNITY
    READ MORE

    http://www.business2community.com/marketing/idea-execution-5-abm-tactics-implement-today-01764551#gxu1ZqSABVQ1vFHF.971357

    SMARTTOUCH INTERACTIVE UPDATES THEIR NEXGEN CRM LEAD ADAPTORS

    Feb 01, 2017

    SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, has been developing a new version of their Customer Relationship Management system called NexGen over the past year. A top benefit for user...

    BUSINESSWIRE
    READ MORE

    http://www.businesswire.com/news/home/20170201005289/en/SmartTouch-Interactive-Updates-NexGen-CRM-Lead-Adaptors1358

    FACEBOOK BEATS IN Q4 WITH $8.81B REVENUE, SLOWER GROWTH TO 1.86B USERS

    Feb 01, 2017

    Facebook had another strong quarter in Q4 2016, earning $8.81 billion in revenue and $1.41 EPS. It pulled that from 1.86 billion monthly users, up 3.91 percent this quarter, or 70 million users, from 1.79 billion, but at a slower pace than its 4.67 percent growth last quarter. Mobile now makes up 84...

    TECHCRUNCH
    READ MORE

    https://techcrunch.com/2017/02/01/facebook-q4-2016-earnings/1352

    FACEBOOK STARTS OPENING ITS BLACK BOX TO KEEP ADVERTISERS FROM AVOIDING AUDIENCE NETWORK

    Feb 01, 2017

    Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in the US. She had just finished one of her regular check-ins with Facebook, during which she was told that any video ads bought through Facebook would now ...

    MARKETINGLAND
    READ MORE

    http://marketingland.com/facebook-opening-black-box-advertisers-2052591353

    SNAPCHAT EXPANDS PARTNERS PROGRAM & OPENS UP APIS TO ADVERTISERS

    Feb 01, 2017

    Snapchat has officially opened the platform out of beta with 16 partnerships already involved and a goal of reaching more brands and agencies by allowing them to buy directly on the social network.

    BANDT
    READ MORE

    http://www.bandt.com.au/technology/snapchat-partners-program-apis-to-advertisers1348

    KFC AUSTRALIA LAUNCHES QUIRKY AD CAMPAIGN TARGETING YOUNG AT HEART

    Feb 01, 2017

    KFC Australia is targeting the young at heart with a quirky new campaign to promote its new lunch deals. The campaign, which leverages the “Shut Up and Take My Money” memes, features a boss trying to impress his staff and a grandmother who aims to win over her friends by sharing KFC&rsqu...

    THEDRUM
    READ MORE

    http://www.thedrum.com/news/2017/02/01/kfc-australia-launches-quirky-ad-campaign-targeting-young-heart1350

    VIRGIN MOBILE TO TARGET NICHE MARKET WITH UAE DEBUT

    Jan 31, 2017

    Emirates Integrated Telecommunications (EITC), the parent company of UAE telecoms operator du, has launched Virgin Mobile as a new brand in the UAE, it announced on Tuesday. EITC has entered into a brand licensing agreement with Virgin Mobile, and will have the complete ownership, management and ope...

    ALBAWABA
    READ MORE

    http://www.albawaba.com/business/virgin-mobile-target-niche-market-uae-debut-9318381344

    DAPA MARKETING PREDICTS THE FUTURE OF SUCCESSFUL MARKETING STRATEGIES

    Jan 31, 2017

    Leading regional marketing company, dapa Marketing have made a prediction that search engine optimisation (SEO) will be the next up and coming marketing strategy of choice for businesses all over the UK. dapa Marketing have been specialising in the innovative, modern and niche marketing strategy of ...

    DIGITALJOURNAL
    READ MORE

    http://www.digitaljournal.com/pr/32187511345

    TNEC MEDIA, MARKETING, AND CONSULTING PRESENTS STRATEGIC IDEA FOR MARKETING AND ADVERTISING THAT GUARANTEE PROFIT IN AN EVER-CHANGING MARKET

    Jan 31, 2017

    Marketing, media and consulting company TNEC Media, Marketing and Consulting, proudly announce the availability of its services in helping companies analyze, create and implement cutting edge and results-driven marketing strategies. TNEC Media, Marketing, and Consulting represents, plans and develop...

    DIGITALJOURNAL
    READ MORE

    http://www.digitaljournal.com/pr/32197141346

    FACEBOOK'S NEW PLAN TO MONETIZE MESSENGER

    Jan 31, 2017

    Facebook's strength in ad targeting should result in better ad performance than WeChat's early attempts at banner advertising. WeChat originally introduced advertising in 2014 with the most basic targeting options -- gender, location, age, and so on.

    FOOL.COM
    READ MORE

    https://www.fool.com/investing/2017/01/31/facebooks-new-plan-to-monetize-messenger.aspx1347

    UBER TARGETED FACEBOOK ADS AT PEOPLE INTERESTED IN THE ACLU

    Jan 30, 2017

    Uber Technologies Inc. has been under fire for advertising on Twitter that it was operating at New York’s Kennedy International Airport during a taxi strike protesting the Trump administration’s executive order to restrict immigrants and refugees from seven Muslim-majority countries.

    MARKETWATCH
    READ MORE

    http://www.marketwatch.com/story/uber-is-targeting-facebook-ads-at-people-interested-in-the-aclu-2017-01-301340

    SNAPCHAT REDEFINED SOCIAL MEDIA, BUT CAN IT COMPETE POST-IPO?

    Jan 30, 2017

    Snapchat is a radically different app than it was five years ago when it burst on the social media scene. However, through all of its changes, the app continues to blend communication and entertainment unlike any of its competitors. The ephemeral -- or short-lived -- pictures and messages that Snapc...

    CIO.COM
    READ MORE

    http://www.cio.com/article/3162709/social-networking/snapchat-redefined-social-media-but-can-it-compete-post-ipo.html1341

    THE VALUE AI BRINGS TO MARKETING

    Jan 27, 2017

    AI is poised to transform marketing. But are marketers ready? A recent Demandbase survey says, without a doubt, no. To get the context behind the numbers, Barb Mosher Zinck spoke to Demandbase about the survey. Here’s her analysis.

    DIGINOMICA
    READ MORE

    http://diginomica.com/2017/01/27/the-value-ai-brings-to-marketing/1360

    #FLIPMYFUNNEL LAUNCHES ACCOUNT BASED MARKETING UNIVERSITY

    Jan 27, 2017

    It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

    MARTECHADVISOR
    READ MORE

    https://www.martechadvisor.com/articles/account-based-marketing/flipmyfunnel-launches-account-based-marketing-university/1338

    MAGNA PARTNERS WITH ROKU ON OTT AD TARGETING

    Jan 26, 2017

    MAGNA’s IPG Mediabrands clients will gain accelerated access to the advanced advertising capabilities of the Roku platform, including precision targeting, programmatic workflows, interactivity and audience measurement.

    Read more: MAGNA partners with Roku on OTT ad targeting | Ad...

    RAPIDTVNEWS
    READ MORE

    http://www.rapidtvnews.com/2017012645921/magna-partners-with-roku-on-ott-ad-targeting.html#axzz4WwdugA001334

    SNAPCHAT OFFERS TO BILL BRANDS FOR ADS BASED ON TV-STYLE RATINGS FROM NIELSEN

    Jan 25, 2017

    On Tuesday, the media app confirmed it would let brands plan and pay for ad campaigns using Nielsen's digital ratings. It's a small tweak to the ad offering, but comes as Snapchat looks to show that its ads are on par with its digital rivals and traditional television.

    ADAGEINDIA
    READ MORE

    http://www.adageindia.in/Snapchat-Offers-to-Bill-Brands-for-Ads-Based-on-TV-Style-Ratings-From-Nielsen/articleshow/56767154.cms1335

    ANA EXPECTS TRUMP FCC PICK TO REVISIT PRIVACY

    Jan 24, 2017

    The new privacy regulations, passed by a 3-2 vote last year, require broadband providers to obtain subscribers' explicit consent before drawing on their Web-surfing activity for ad targeting. The rules only apply to Internet service providers; search engines, social networking services and Web p...

    MEDIAPOST
    READ MORE

    http://www.mediapost.com/publications/article/293642/ad-industry-expects-new-fcc-chair-to-revisit-priva.html1336

    ORACLE COMPLAINS TO EU THAT GOOGLE NOW HAS UNFAIR AD-TARGETING ADVANTAGE

    Jan 24, 2017

    New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish.

    MARKETINGLAND
    READ MORE

    http://marketingland.com/oracle-complains-eu-google-now-unfair-ad-targeting-advantage-2043851331

    NICHE AD NETWORK BREAKS NEW GROUND IN ADVERTISING WITH 70 NICHE DATING AD CHANNELS

    Jan 24, 2017

    Online dating advertising costs have increased dramatically over the last decade as more online dating sites battle it out for key search engine positions. In fact, this combination of more players on the field and limited availability for key search term positioning has lead to bidding wars that ha...

    SATPRNEWS
    READ MORE

    http://www.satprnews.com/2017/01/24/niche-ad-network-breaks-new-ground-in-advertising-with-70-niche-dating-ad-channels-online-dating-publishers-dating1342

    WHY YOU SHOULD EMBRACE SALES ANALYTICS TOOLS

    Jan 23, 2017

    Basic marketing and sales analytics use tactics like audience segmentation to better target subcategories within an audience based on attributes such as common demographics, lifestyles or other defining characteristics. This enables more targeted messaging by marketers and more successful acquisitio...

    TECHTARGET
    READ MORE

    http://searchcrm.techtarget.com/feature/Why-you-should-embrace-sales-analytics-tools1325

    SNAPCHAT IS OPENING ITSELF UP TO MORE AD TARGETING

    Jan 23, 2017

    Snapchat’s ad targeting abilities have gone up another notch, The Wall Street Journal reports.A new deal with Oracle Data Cloud (formerly Datalogix) will help match Snapchat users to offline purchasing behavior, allowing marketers to deliver more targeted ads and to better track sales conversi...

    BUSINESSINSIDER
    READ MORE

    http://www.businessinsider.com/snapchat-is-opening-itself-up-to-more-ad-targeting-2017-1?IR=T1326

    TIME INC. ACQUIRES AD-TECH COMPANY ADELPHIC TO BEEF UP PROGRAMMATIC ADVERTISING

    Jan 23, 2017

    As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic techno...

    ADWEEK
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    http://www.adweek.com/news/technology/time-inc-acquires-ad-tech-company-adelphic-beef-programmatic-advertising-1757091330

    THE ARI NETWORK SERVICES INC. (ARIS) UPGRADED TO HOLD AT ZACKS INVESTMENT RESEARCH

    Jan 22, 2017

    Zacks Investment Research upgraded shares of ARI Network Services Inc. (NASDAQ:ARIS) from a sell rating to a hold rating in a report released on Wednesday morning. According to Zacks, “ARI Network Services, Inc. is a provider of business-to-business Internet e-commerce solutions for manufactur...

    DAILYQUINT
    READ MORE

    http://dailyquint.com/2017-01-22-ari-network-services-inc-aris-upgraded-to-hold-at-zacks-investment-research/1320

    HOW TO GENERATE MORE LEADS IN 2017

    Jan 22, 2017

    As a real estate professional, you know that leads are the lifeblood of your business. There are many ways to generate leads, whether through traditional means such as cold-calling and door-knocking, or through more reliable means such as asking for referrals from past and current clients and connec...

    RISMEDIA
    READ MORE

    https://rismedia.com/2017/01/22/generate-more-leads-2017/1321

    IN A FIRST, GOOGLE LETS ADVERTISERS USE SEARCH DATA FOR YOUTUBE AD TARGETING

    Jan 20, 2017

    Google is enabling  YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration.

    ADEXCHANGER
    READ MORE

    https://adexchanger.com/ad-exchange-news/first-google-lets-advertisers-use-search-data-youtube-ad-targeting/1333

    BEST SOFTWARE FOR MARKETING TEAMS | 2017, ACCORDING TO G2 CROWD USER REVIEWS

    Jan 19, 2017

    G2 Crowd, the world's leading business software review platform, today released the Best Software for Marketing Teams | 2017 to help small businesses, mid-market companies and enterprises determine the best business technology in their market. The list showcases the software users have rated hig...

    ENTERPRISEAPPS
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    http://enterpriseapps.itbusinessnet.com/article/Best-Software-for-Marketing-Teams-%7C-2017-According-to-G2-Crowd-User-Reviews-47800391315

    SEISMIC ACHIEVES TRIPLE-DIGIT GROWTH RATE FOR FIFTH CONSECUTIVE YEAR

    Jan 19, 2017

    Seismic, the leading enterprise-grade sales enablement solution, announced today that 2016 saw year-over-year growth in new revenue bookings top 100 percent, the fifth year in a row the company has achieved triple-digit growth. Net customer retention in 2016 also exceeded 100 percent among Seismic&#...

    MARKETWIRED
    READ MORE

    http://www.marketwired.com/press-release/seismic-achieves-triple-digit-growth-rate-for-fifth-consecutive-year-2189657.htm1316

    MLB AND MITÚ PARTNER FOR “ALWAYS-ON” CONTENT TARGETING MULTICULTURAL YOUTH

    Jan 18, 2017

    Major League Baseball (MLB) and mitú announced their new "Always-On" content campaign designed to deliver unique MLB content to multicultural youth. Beginning in February, MLB and mitú will unveil an array of exclusive digital content that will appear across a variety of mit&...

    PORTADA-ONLINE.COM
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    https://www.portada-online.com/2017/01/18/mlb-and-mitu-partner-for-always-on-content-for-multicultural-youth/1343

    REGGIE TALKS UP NINTENDO SWITCH VIRTUAL CONSOLE AND TARGET AUDIENCE

    Jan 17, 2017

    In an interview with TIME, Nintendo of America president Reggie Fils-Amie elaborated on the Nintendo Switch’s virtual console, and who exactly Nintendo is targeting with their hybrid system.

    NICHEGAMER
    READ MORE

    http://nichegamer.com/2017/01/17/reggie-talks-up-nintendo-switch-virtual-console-and-target-audience/1301

    BUFFINI & COMPANY ANNOUNCES "THE BLITZ" LEAD-GENERATION PROGRAM TO LAUNCH IN JANUARY

    Jan 17, 2017

    Buffini & Company, the leading real estate coaching and training company in North America, is excited to announce the launch of "The Blitz" on January 16, 2017. "The Blitz" is the largest coordinated lead-generation program in the history of the real estate business. Buffini ...

    BENZINGA
    READ MORE

    http://www.benzinga.com/pressreleases/17/01/p8914850/buffini-company-announces-the-blitz-lead-generation-program-to-launch-i1306

    LIVITY AND ONALYTICA'S VIEWPOINTS PRODUCT AIMS TO HELP BRANDS BETTER NAVIGATE THE INFLUENCER LANDSCAPE

    Jan 16, 2017

    With this in mind, Viewpoints focuses on helping brands identify and engage with a wide range of micro-influencers – those who have between 1,000 and 20,000 followers – who are far more accessible to their audience, but incrementally have the same reach. Felix Morgan, senior strategist a...

    THE DRUM
    READ MORE

    http://www.thedrum.com/news/2017/01/16/livity-and-onalyticas-viewpoints-product-aims-help-brands-better-navigate-the1304

    THE ECONOMICS OF ABM ACCOUNT SELECTION

    Jan 16, 2017

    From all indications, account-based marketing is quickly becoming a core marketing strategy for many B2B companies. The growing popularity of ABM is largely the result of a widespread perception that it can produce a higher ROI than any other approach to marketing. There’s also a tremendous am...

    CUSTOMERTHINK
    READ MORE

    http://customerthink.com/the-economics-of-abm-account-selection/1299

    IRI ANNOUNCES NEXT GENERATION PURCHASE-BASED TARGETING CAPABILITIES WITH IRI VERIFIED AUDIENCES

    Jan 16, 2017

    IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its next generation targeting solution, IRI Verified Audiences™, which uses the industry’s most robust set of frequent shop...

    PERISHABLENEWS
    READ MORE

    http://www.perishablenews.com/index.php?article=00576911300

    FIRST GLOBAL LEAD GENERATION TOOL LAUNCHED FOR RECRUITERS

    Jan 12, 2017

    Recruitment Tech company 8LEGS Technology Ltd launched its state-of-the-art service at the beginning of the New Year in response to what it sees as a growing market need. ‘The global recruitment industry grew by 8.6% in 2016 and in the UK alone is now worth over £35 billion,’ expla...

    JOURNALISM
    READ MORE

    https://www.journalism.co.uk/press-releases/first-global-lead-generation-tool-launched-for-recruiters/s66/a698158/1311

    #FLIPMYFUNNEL LAUNCHES ACCOUNT-BASED MARKETING UNIVERSITY

    Jan 11, 2017

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced the launch of Account-Based Marketing University (#ABMU). The idea for ABM University was born out of engaging with the #FlipMyFunnel community and seeing...

    MARTECHADVISOR
    READ MORE

    https://www.martechadvisor.com/news/sales-enablement/flipmyfunnel-launches-accountbased-marketing-university/1295

    TERMINUS UNVEILS AN ABM STACK GRADER FOR NAVIGATING THE ACCOUNT-BASED MARKETING TECHNOLOGY LANDSCAPE

    Jan 11, 2017

    Terminus, the account-based marketing platform, has launched the ABM Stack Grader for B2B marketers to develop and analyze their ABM technology stacks. Already, more than 130 B2B marketers have used the ABM Stack Grader to evaluate the effectiveness of their MarTech stacks and operationalize an acco...

    MARTECHADVISOR
    READ MORE

    http://www.martechadvisor.com/news/sales-enablement/terminus-unveils-an-abm-stack-grader-for-navigating-the-accountbased-marketing-technology-landscap1296

    ACCOUNT-BASED MARKETING THE INBOUND WAY

    Jan 04, 2017

    You’re standing at the Pearly Gates waiting your turn, but fear not! You’re an inbound marketer. You’ll be welcomed with open arms because you provide helpful, interesting content that attracts people to your website and gently persuades them to give up their contact information an...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/inbound-marketing/account-based-marketing-inbound-way-01748529#Y7LSyJj8CpKlL2y4.971291

    ACCOUNT-BASED MARKETING THE INBOUND WAY

    Jan 04, 2017

    You’re standing at the Pearly Gates waiting your turn, but fear not! You’re an inbound marketer. You’ll be welcomed with open arms because you provide helpful, interesting content that attracts people to your website and gently persuades them to give up their contact information an...

    BUSINESS2COMMUNITY
    READ MORE

    http://www.business2community.com/inbound-marketing/account-based-marketing-inbound-way-01748529#1lpE3iwA4f9l1R3M.971310

    FACEBOOK POUNCING ON OFFLINE USER DATA TO CONSOLIDATE ITS AD TARGETING EFFORTS

    Jan 03, 2017

    SOCIAL MEDIA ADVERTISING Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts
    BySudipto GhoshPosted on January 3, 2017 PDPics via Flickr
    Without Facebook, marketing would be a mistake. To strengthen this belief, Facebook is refining its ad targeting methodolog...

    MARTECHSERIES
    READ MORE

    http://martechseries.com/social/social-media-advertising/facebook-ready-to-pounce-on-offline-user-data/1305

    3 INBOUND MARKETING BEST PRACTICES TO STEAL FOR 2017

    Jan 01, 2017

    Is your inbound marketing program falling short of expectations? You’re not alone.Related: 10 Ways to Quickly Generate LeadsIn HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge, ...

    MYSA.COM
    READ MORE

    http://www.mysanantonio.com/news/article/3-Inbound-Marketing-Best-Practices-to-Steal-for-10827083.php1275

    THIS WEEK IN CONTENT MARKETING: GOOGLE, FACEBOOK TO PURCHASE CONTENT IN 2017

    Dec 31, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be lookin...

    CONTENT MARKETING INSTITUTE
    READ MORE

    http://contentmarketinginstitute.com/2016/12/google-facebook-purchase-content/1279

    THIS WEEK IN CONTENT MARKETING: GOOGLE, FACEBOOK TO PURCHASE CONTENT IN 2017

    Dec 31, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be lookin...

    CONTENT MARKETING INSTITUTE
    READ MORE

    http://contentmarketinginstitute.com/2016/12/google-facebook-purchase-content/1280

    GET A JUMP ON 2017: 11 CAN’T-MISS CONTENT MARKETING E-BOOKS

    Dec 30, 2016

    2016 is almost up and, well, let’s just say it’s been an eye-opener for many of us. Certainly, it’s shown us that we can all stand to learn more — about ourselves, our audiences, and the world in which we operate as marketers.If we want to move our businesses forward in the f...

    CONTENT MARKETING INSTITUTE
    READ MORE

    http://contentmarketinginstitute.com/2016/12/miss-content-marketing-ebooks/1281

    ANALYTICS AND DATA WILL CHANGE SOCIAL MEDIA IN 2017

    Dec 30, 2016

    As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and contro...

    ADWEEK
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    THE BASICS OF REMAINING COMPLIANT IN THE WORLD OF LEAD GENERATION

    Dec 29, 2016

    Transparency is more important than ever for the lead generation industry and partnerships are an extension of a business’s story to the outside world. However, while partnerships can lend credibility and open up new opportunities, they also present a risk.For the Higher Ed industry, in partic...

    LEADSCOUNCIL
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    http://www.leadscouncil.com/the-basics-of-remaining-compliant-in-the-world-of-lead-generation/1286

    7 BIG GROWTH HACKS FOR LEAD GEN SUCCESS IN 2017

    Dec 29, 2016

    The worst thing you could do going into 2017 is to create a budget based on the way you do things today. Oh sure, you’re looking at conversion rates and reallocating what you are spending on the least successful channels to the most successful, but what about the things you haven’t yet t...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/brandviews/salesforce/7-big-growth-hacks-lead-gen-success-2017-01745281#XAABJ5yQCDzWZg8L.971269

    SOCIAL MEDIA MARKETING FOR DIRECT SELLING COMPANIES IN THE DIGITAL AGE

    Dec 29, 2016

    Last month, the Direct Sales Association asked me to keynote on the topic of marketing and sales in the digital age for their annual conference. I found this to be truly fascinating as Direct Sales companies are responding to some very distinct challenges – challenges which are resulting in so...

    FORBES
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    http://www.forbes.com/sites/shamahyder/2016/12/29/social-media-marketing-for-direct-selling-companies-in-the-digital-age/#4442c9db2abf1288

    BUZZ OR BUST: ACCOUNT BASED MARKETING?

    Dec 28, 2016

    We recently were named B2B Magazine’s Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right ti...

    MARKETINGSMARTGUIDE
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    http://marketingsmartguide.com/buzz-or-bust-account-based-marketing/1265

    TOP SOCIAL MEDIA MARKETING TRENDS FOR 2017

    Dec 28, 2016

    There are 7.395 billion people in the world. 46% of the world’s population are internet users, and 31% are active Social Media users.The world has changed, and will continue to change as we move through 2017. Social Media is more important than ever before which will not change, but what we lo...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/social-media/top-social-media-marketing-trends-2017-01744959#j6VYCSHRWzZmI4l5.971287

    4 TIPS FOR SUCCESSFUL LEAD NURTURING

    Dec 28, 2016

    Once your contacts are transformed into leads, the most important step is to convert them to make your campaigns more profitable. Lead nurturing is a tricky operation to which you should pay maximum attention. During this step you should maintain and strengthen the marketing relationship with your p...

    WEBMARKETING
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    http://www.webmarketing-com.com/2016/12/28/54804-4-astuces-incontournables-reussir-strategie-de-lead-nurturing1276

    MARKETO LAUNCHES NEW ACCOUNT BASED MARKETING PRODUCT

    Dec 27, 2016

    Engagement marketing software provider Marketo has launched a new account-based marketing product this week. Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the tools to collaborate and target accounts in personalised ways. In a recent survey of over 100 global marketers...

    MARKETINGTECHNEWS.NET
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    http://www.marketingtechnews.net/news/2016/sep/13/marketo-launches-new-account-based-marketing-product/1259

    GLOBAL PXI MARKET: IN-DEPTH MARKET SEGMENTATION BY 2020

    Dec 26, 2016

    peripheral component interconnect (PCI) extensions for Instrumentation (PXI) is an open modular standard in the automated test and measurement. It offers high measurement speed, small footprint, and low power consumption compare to traditional test and measurement technique such as rack-and-stack te...

    SATPRNEWS
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    http://satprnews.com/2016/12/26/global-pxi-market-in-depth-market-segmentation-by-2020/1258

    THIS WEEK IN CONTENT MARKETING: FAKE NEWS AND WHY IT SPELLS OPPORTUNITY FOR BRANDS

    Dec 24, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss wh...

    CONTENT MARKETING INSTITUTE
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    http://contentmarketinginstitute.com/2016/12/fake-news-opportunity-brands/1282

    HOW RADIUS BROUGHT ACCOUNT-BASED MARKETING ON ITS RADAR – A PRIMER ON THEIR PILOT PROGRAM

    Dec 23, 2016

    This is the first in our ABM series outlining strategy and tactics to launch a successful ABM journey. After implementing ABM in several organizations, Shari Johnston, SVP Marketing at Radius shares her story on how she implemented ABM at Radius. The first in the series covers the pilot program, out...

    MARTECHADVISOR
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    http://www.martechadvisor.com/articles/account-based-marketing/how-radius-brought-accountbased-marketing-on-its-radar-a-primer-on-their-pilot-program/1247

    WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING

    Dec 23, 2016

    Account-based marketing—often abbreviated as ABM or referred to simply as “account marketing”—stands to be a vital business marketing method for the next era of credit union promotion. Account marketing is already making an impression – according to a 2015 study conduct...

    CUINSIGHT.COM
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    https://www.cuinsight.com/need-know-account-based-marketing.html1251

    SCOTT COLE & ASSOCIATES ANNOUNCES CALIFORNIA SUPREME COURT DECISION IN AUGUSTUS VS. ABM SECURITY SERVICES

    Dec 22, 2016

    OAKLAND, Calif.--(BUSINESS WIRE)--Scott Cole & Associates announces that, on Thursday, December 22, 2016, the California Supreme Court handed down a landmark opinion reminding employers that non-exempt worker time spent under the control of the employer is compensable. While the opinion in Augus...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161222005848/en/Scott-Cole-Associates-Announces-California-Supreme-Court1293

    GOOGLE CALLS OUT SITES WITH TABOOLA OR OUTBRAIN LINKS

    Dec 20, 2016

    Nathan Johns, a relatively quiet search quality analysts in the Google Search department posted on Twitter that sites writing about fake news should "think twice" about placing taboola or outbrain links on your site. In short, I think he is calling those taboola/outbrain links spammy and i...

    SEARCH ENGINE ROUNDTABLE
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    https://www.seroundtable.com/google-sites-taboola-or-outbrain-links-23165.html1254

    NETMINING AND GRAPESHOT PARTNER TO DELIVER INTEGRATED OFFERING, BOOSTING DATA DRIVEN MARKETING PERFORMANCE

    Dec 20, 2016

    Netmining, leading provider of programmatic data-driven targeting solutions and Grapeshot, a global technology company, providing tools to navigate advertising and marketing choice, announce a powerful new integration to transform key-word and multi-language enhanced targeting, leveraging premium da...

    MARKETWIRED
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    http://www.marketwired.com/press-release/netmining-grapeshot-partner-deliver-integrated-offering-boosting-data-driven-marketing-2184644.htm1240

    APPEALING TO DIVERSE AUDIENCES, ESSENCE AND SNAPCHAT LAUNCH THIRD POP-UP DISCOVER CHANNEL

    Dec 19, 2016

    Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics. On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which i...

    AD AGE
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    http://adage.com/article/media/time-s-essence-debuts-snapchat-discover-channel/307216/1245

    RADIUS CEO DARIAN SHIRAZI: SOLVE FOR DATA DECAY

    Dec 19, 2016

    Darian Shirazi is the CEO of Radius. In this exclusive interview, CRM Buyer discusses with Shirazi how companies can turn complex data into actionable insights. Radius CEO Darian Shirazi CRM Buyer: What is data decay, and why is it important to prevent? Darian Shirazi: One of the interesting things ...

    TECHNEWSWORLD
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    http://www.technewsworld.com/story/84175.html1235

    SCOOPWHOOP ACQUI-HIRES AD FIRM TOUCHFONE

    Dec 19, 2016

    Media company ScoopWhoop has acqui-hired video delivery and ad targeting platform Touchfone Technologies in a cash-and-stock deal, reports TechCircle. Financial details of the deal were undisclosed. Post acquisition, Touchfone co-founders Mahesh Subramanian and Brahmayya Akella will be appointed as ...

    MEDIANAMA
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    http://www.medianama.com/2016/12/223-scoopwhoop-acquires-touchfone/1236

    SCOOPWHOOP TOUCHFONE TO LOAD THE BIG PICTURE

    Dec 19, 2016

    Media startup ScoopWhoop has acquired Touchfone Technologies for an undisclosed amount in a cash-and-stock deal. As part of the deal, Touchfone Technologies co-founders Mahesh Subramanian and Brahmayya Akella will be appointed as ScoopWhoop's chief technology officer and chief integration office...

    TIMES OF INDIA
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    http://timesofindia.indiatimes.com/deals/-ma/scoop-whoop-touchfone-to-load-the-big-picture/articleshow/56057516.cms1237

    DEMANDBASE MOVES ACCOUNT-BASED MARKETING FORWARD

    Dec 16, 2016

    Using algorithms and an account-based marketing (ABM) approach, Demandbase helps sales and marketing teams identify companies that are more promising prospects and higher-value leads. Demandbase identifies a series of attributes (determined by an individual company) that signal when a company is rea...

    TECHTARGET
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    http://searchcrm.techtarget.com/feature/Demandbase-moves-account-based-marketing-forward1227

    ACT-ON SOFTWARE ENDS 2016 ON A HIGH NOTE

    Dec 15, 2016

    Act-On Software, the leading provider of marketing automation for fast-growing businesses, today turned the page on another strong year of growth, a banner 12 months that saw the company gain new ground in international markets, enrich and expand its use cases for marketing automation, and draw prai...

    MARKETWIRED
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    http://www.marketwired.com/press-release/act-on-software-ends-2016-on-a-high-note-2183560.htm1228

    ADOBE DEBUTS TV AUDIENCE TARGETING PLATFORM

    Dec 15, 2016

    Software giant Adobe has launched a new platform, TV Media Management (TVMM), which allows advertisers to use viewer preferences and attributes to drive audience-based targeting. Through TVMM, media sellers can create custom audience packages that take into consideration viewer preferences, programm...

    MRWEB
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    http://www.mrweb.com/drno/news23719.htm1241

    GOOGLE SETTLES LAWSUIT OVER ITS AD-TARGETING PRACTICES IN GMAIL

    Dec 15, 2016

    Google will now scan your emails for information relevant to advertising just a bit slower thanks to a settlement of a case pending in a Northern California district court. The system will now scan those emails after they’re available in the recipient’s Gmail mailbox, in contrast to Goog...

    DIGITAL TRENDS
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    http://www.digitaltrends.com/computing/google-ad-targeting-settlement/1233

    GOOGLE AGREES TO CHANGE WHEN IT SCANS EMAILS FOR AD TARGETING

    Dec 15, 2016

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before em...

    MARKETINGLAND
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    http://marketingland.com/google-agrees-change-email-scanning-for-advertising-2009591234

    ACCOUNT-BASED MARKETING IS A STATE OF MIND

    Dec 15, 2016

    The evolution of the frontal lobe is one of the biggest advances in human history. It’s the right frontal lobe that’s responsible for imagination: “to invent a successful response to the change it has noticed: a new product, a new service, a new strategy…this specialized are...

    TERMINUS: ACCOUNT-BASED MARKETING
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    http://terminus.com/company/news-pr/1273

    NOHO SIGNS LETTER OF INTENT TO ACQUIRE TARGET REMARKET

    Dec 14, 2016

    NOHO, Inc. (OTC PINK: DRNK), a Wyoming corporation (the Company), announced the following: The Company has negotiated a letter of intent to acquire, TargetRemarket, with an anticipated closing date of January 31, 2017. This acquisition target has done $500,000 in revenues for the 2016 test period. T...

    WRCB-TV
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    http://www.wrcbtv.com/story/34050467/noho-signs-letter-of-intent-to-acquire-target-remarket1250

    ADOBE LAUNCHES AUDIENCE-BASED TV AD SELLING PLATFORM

    Dec 14, 2016

    The problem with traditional TV advertising is evident every time a group of guys see a commercial for tampons or a Mormon catches a beer commercial: Just because a show typically appeals to a certain demographic hardly means only that demographic is watching. And every time someone watches a commer...

    THE WRAP
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    http://www.thewrap.com/adobe-launches-audience-based-tv-ad-selling-platform/1239

    MARKETO DRIVES ACCOUNT-BASED MARKETING ADOPTION WITH CUSTOMER MOMENTUM AND TECHNOLOGY INNOVATION

    Dec 14, 2016

    Marketo, Inc., the leading provider of marketing software and solutions, announced that it has been helping over 50 customers drive greater sales and marketing alignment with Marketo Account-Based Marketing (ABM), since its general availability in September. At the same time, the company unveiled a ...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/marketo-drives-account-based-marketing-adoption-with-customer-momentum-and-technology-innovation-300377737.htm1223

    FOLLOZE PROVIDES 2017 OUTLOOK ON B2B MARKETING & SALES INDUSTRY

    Dec 14, 2016

    Folloze, an Account Based Marketing (ABM) Sales Platform, today shared its 2017 outlook for the B2B marketing and sales industry. According to recent research by McKinsey and The Corporate Executive Board, the B2B buying process is changing significantly. Buyers are the ones increasingly driving the...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161214006048/en/Folloze-2017-Outlook-B2B-Marketing-Sales-Industry1224

    DSTILLERY AND BOMBORA PARTNER TO DELIVER PROSPECTING TECHNOLOGY AND CAMPAIGN ANALYTICS FOR B2B MARKETING

    Dec 13, 2016

    Dstillery, an industry-leader in digital intelligence, and Bombora, the leading provider of B2B intent data, today announced that the two companies are partnering to bring intelligent full-funnel marketing to B2B advertisers. The partnership pairs Dstillery's machine-driven audience creation, de...

    MARKETWIRED
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    http://www.marketwired.com/press-release/dstillery-bombora-partner-deliver-prospecting-technology-campaign-analytics-b2b-marketing-2182816.htm1225

    80 PERCENT OF ALL MARKETING EXECUTIVES PREDICT ARTIFICIAL INTELLIGENCE WILL REVOLUTIONIZE MARKETING BY 2020

    Dec 13, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), revealed today the results of its Artificial Intelligence (AI) survey, issued in conjunction with Wakefield Research. Overall, the research shows that marketers are excited about the potential AI brings to the world of sales and marketing. Whi...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/80-percent-of-all-marketing-executives-predict-artificial-intelligence-will-revolutionize-marketing-by-2020-301226

    GRAVY ANALYTICS TRULIFE™ MOBILE AUDIENCES SELECTED FOR INCLUSION IN THE TRADE DESK’S DATA MANAGEMENT PLATFORM

    Dec 13, 2016

    Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced its integration into The Trade Desk DMP. For the first time, users have access to TruLife verified audiences for use in targeting, re-targeting and competitiv...

    GRAVY ANALYTICS
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    http://www.prweb.com/releases/2016/12/prweb13918966.htm1219

    MOBEE RELEASES ENHANCED FUNCTIONALITIES INTO ITS DATA COLLECTION PLATFORM

    Dec 13, 2016

    Mobee, a platform providing insights from crowdsourcing consumer data in near real-time, has announced that it has released extended functionalities in its data collection platform for brands and retailers. In an official release, the CEO at Mobee, Hal Charnley, said, “The market is demanding ...

    MARTECHADVISOR
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    http://www.martechadvisor.com/news/audience-market-data/mobee-releases-enhanced-functionalities-into-its-data-collection-platform/1220

    JIVOX, APPNEXUS TEAM TO ‘REINVENT’ ONLINE AD RETARGETING

    Dec 13, 2016

    Jivox, a data-driven platform for personalized digital advertising, unveiled Monday a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver the industry’s most compreh...

    MOBILE MARKETING WATCH
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    http://mobilemarketingwatch.com/jivox-appnexus-team-to-reinvent-online-ad-retargeting-70017/1248

    BING, GOOGLE BUILD AI INTO AD CREATION, SERVING TECHNOLOGY SUPPORTED BY DATA

    Dec 13, 2016

    Google and Microsoft are building artificial intelligence into their respective ad-creation tools and serving technologies that can tweak algorithms without human intervention. The idea is to get at the core of intent and better manage campaigns. It's not difficult to imagine. Hints of the shift...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/290841/bing-google-build-ai-into-ad-creation-serving-te.html1215

    JIVOX PARTNERS WITH APPNEXUS TO REINVENT ONLINE AD RETARGETING BY UNITING PROGRAMMATIC MEDIA BUYING AND PERSONALIZED DYNAMIC CREATIVE

    Dec 12, 2016

    Jivox, the leading data-driven platform for personalized digital advertising, today unveiled a strategic partnership and technology integration with AppNexus, the world’s leading programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161212005360/en/Jivox-Partners-AppNexus-Reinvent-Online-Ad-Retargeting1217

    SPRINKLR AUDIENCES HELPS BRANDS IMPROVE AD TARGETING ACROSS TWITTER, SNAPCHAT, FACEBOOK

    Dec 09, 2016

    Sprinklr has introduced a new product, called Audiences, that lets brands be more efficient when advertising across social channels. The objective is to sync the conversational data Sprinklr gathers across Twitter, Facebook, websites, and other sources with marketing opportunities, so that brands&rs...

    VENTUREBEAT
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    http://venturebeat.com/2016/12/09/sprinklr-audiences-helps-brands-improve-ad-targeting-across-twitter-snapchat-facebook/1207

    GOOGLE ADWORDS NOW ALLOWS ADVERTISERS TO APPLY AUDIENCE LISTS AT CAMPAIGN LEVEL

    Dec 09, 2016

    Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily a...

    SEARCH ENGINE JOURNAL
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    https://www.searchenginejournal.com/google-adwords-now-allows-advertisers-apply-audience-lists-campaign-level/180839/1209

    WHAT IS KILLING YOUR ABM STRATEGY?

    Dec 09, 2016

    To look at the research is to believe account-based marketing, or ABM, is changing how B2B companies organise their marketing organisations and sell to customers.

    At its core, ABM adherents treat a fewer number of current and prospective clients as markets unto themselves with the goa...

    MARKETING TECH NEWS
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    http://www.marketingtechnews.net/news/2016/dec/09/what-killing-your-abm-strategy/1270

    WHAT SOCIAL MEDIA MARKETING CAN AND CAN’T DO FOR YOU

    Dec 09, 2016

    Social media has become one of the most powerful marketing tools for businesses. However, you need to know what you can and can’t accomplish via this platform.What social media can do for you 1. Increase the awareness of your business You can reach out to potential consumers through your socia...

    THE NEXT WEB B.V.
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    http://thenextweb.com/socialmedia/2016/12/08/what-social-media-marketing-can-and-cant-do-for-you/1290

    ACCOUNT BASED MARKETING IS WHATEVER YOU WANT IT TO BE

    Dec 08, 2016

    There has been a lot of noise around the topic of account based marketing (ABM), and you would be forgiven for thinking it is the new kid on the block.In fact, ABM isn’t new. It’s something sales led organisations have been doing for a while. But what’s new is the vision of the new...

    THEDRUM
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    http://www.thedrum.com/industryinsights/2016/12/08/account-based-marketing-whatever-you-want-it-be1263

    NEUSTAR LAUNCHES DATA DIRECTORY FOR AUDIENCE TARGETING

    Dec 08, 2016

    Real-time consumer data provider Neustar has launched a 'Data Directory', to help marketers create and optimize custom audiences; activate them across programmatic, omni-channel marketing campaigns; and provide insights into return on marketing investment. Michael SchoenThe firm uses data sc...

    MRWEB
    READ MORE

    http://www.mrweb.com/drno/news23687.htm1210

    GOOGLE BRINGS CAMPAIGN-LEVEL AUDIENCE TARGETING TO ALL ADWORDS ADVERTISERS

    Dec 08, 2016

    The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste oodles of time adding audiences to every ad group in a campaign and having to manage audience bid adjustments at that level. Google announced campaign-level audience lists are now a...

    SEARCH ENGINE LAND
    READ MORE

    http://searchengineland.com/google-adwords-audiences-campaign-level-2651281208

    WHY ACCOUNT BASED MARKETING (ABM) IS THE WAVE OF THE FUTURE

    Dec 08, 2016

    Businesses looking to drive actionable change have noticed the rise of #Account Based Marketing (ABM) across industries. This relatively new form of marketing has delivered results that have companies clamoring for more. But just why is this strategy for customer acquisition and retention so success...

    BLASTING NEWS
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    http://us.blastingnews.com/business/2016/12/why-account-based-marketing-abm-is-the-wave-of-the-future-001314635.html1206

    FACEBOOK BRINGS BETTER TARGETING TO ITS LUCRATIVE APP-INSTALL PRODUCT

    Dec 08, 2016

    Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first ...

    ADEXCHANGER
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    https://adexchanger.com/mobile/facebook-brings-better-targeting-lucrative-app-install-product/1231

    FACEBOOK BOLSTERS ADS IN ONE OF THE COMPANY'S MOST IMPORTANT SECTORS

    Dec 08, 2016

    As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular c...

    MASHABLE
    READ MORE

    http://mashable.com/2016/12/08/facebook-dynamic-app-install-ads/#aLdln2BrXmq31232

    FORBES : ARE PSYCHOGRAPHICS THE NEXT BIG BREAKTHROUGH IN B2B DEMAND GENERATION?

    Dec 08, 2016

    As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers target customers based on psychographics and likely behaviors. Say goodbye to title/role/function-...

    CALIBERMIND
    READ MORE

    http://www.calibermind.com/2016/12/13/forbes-psychographics-next-big-breakthrough-b2b-demand-generation/1229

    NEW FACEBOOK POLICY RESTRICTS AD TARGETING

    Dec 07, 2016

    Facebook Inc. (“Facebook”) has announced new ad targeting restrictions for Facebook advertisers operating in the housing, employment and credit marketing space. What do social media marketers need to know? Facebook Ad Targeting by Ethnic Affinity Facebook monitors its users’ posts ...

    JD SUPRA
    READ MORE

    http://www.jdsupra.com/legalnews/new-facebook-policy-restricts-ad-92208/1243

    WPP IS SPENDING $70 MILLION ON SNAPCHAT ADS

    Dec 07, 2016

    On behalf of its clients, ad giant WPP is spending about $70 million (£56 million) with Snapchat, the company's chief executive Martin Sorrell said on Tuesday at the UBS Media and Communications Conference, The Wall Street Journal reports . The figure is just a pinch of the money it spends...

    BUSINESS INSIDER
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    http://www.businessinsider.in/WPP-is-spending-70-million-on-Snapchat-ads/articleshow/55853554.cms1256

    INMOBI INTEGRATES NIELSEN DIGITAL AD RATINGS FOR AUDIENCE VERIFICATION

    Dec 06, 2016

    Mobile ad-tech firm InMobi on Tuesday said it will integrate Nielsen Digital Ad Ratings (DAR), an industry standard for digital ad measurement. The feature is available on the ad network and also through private marketplace buys on the InMobi Exchange. The integration will enable advertisers to meas...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/290276/inmobi-integrates-nielsen-digital-ad-ratings-for-a.html1222

    LEADGNOME INTEGRATES WITH HUBSPOT TO INCREASE SALES VELOCITY

    Dec 06, 2016

    LeadGnome, a web-based service that automatically mines campaign reply emails for Account Based Intelligence (ABI), integrates with HubSpot’s robust marketing, sales, and CRM platforms. HubSpot is a leading inbound marketing and sales platform allowing users to generate leads, close deals and ...

    PR NEWS
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    http://satprnews.com/2016/12/06/leadgnome-integrates-with-hubspot-to-increase-sales-velocity/1193

    BING ADS EDITOR NOW SUPPORTS REMARKETING AUDIENCE MANAGEMENT & SHOPPING CAMPAIGN PRODUCT FILTERS

    Dec 06, 2016

    With the release of Bing Ads Editor version 11.7, Bing has added support for managing remarketing audience associations. Additionally, product filters in Shopping campaigns are also supported. Bing Ads remarketing for paid search campaigns — powered by Universal Event Tracking (UET) – al...

    SEARCH ENGINE LAND
    READ MORE

    http://searchengineland.com/bing-ads-editor-supports-remarketing-2647911194

    ACCOUNT BASED MARKETING PLATFORM LEADGENIUS ANNOUNCES ADDITION TO SERIES B FUNDING NOW TOTALING $14 MILLION

    Dec 05, 2016

    Berkeley, Calif.: LeadGenius today announced an addition of $4 million to the company's Series B funding announced July 2016. SJF Ventures joins Lumia Capital and Javelin Venture Partners at a higher valuation for LeadGenius. The addition of $4 million in debt and equity raises LeadGenius’...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/audience-market-data/account-based-marketing-platform-leadgenius-announces-addition-to-series-b-funding-now-totalin1185

    TRIBLIO: HOW ONE COMPANY IS USING ACCOUNT BASED MARKETING (ABM) TO REVOLUTIONIZE INDUSTRY

    Dec 05, 2016

    Tech companies are all the rage these days thanks to the continued success of Amazon, Facebook, Google, and others. But there are still small start-ups that haven't quite garnered as much attention in the media. One of those startup companies is #Triblio, an account based marketing company that ...

    BLASTING NEWS
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    http://us.blastingnews.com/tech/2016/12/triblio-how-one-company-is-using-account-based-marketing-abm-to-revolutionize-industry-001309473.html1205

    NIKE TO INVEST MORE IN DIRECT-TO-CONSUMER BUSINESS; FACEBOOK IS TESTING OTT AD TARGETING

    Dec 05, 2016

    Nike has historically distributed through retail channels, but by 2020 it hopes to double its $8 billion direct-to-consumer business, relying heavily on digital channels. “As shopping shifts online, Nike is moving to lessen its reliance on retailers,” writes The Wall Street Journal. For ...

    ADEXCHANGER
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    https://adexchanger.com/ad-exchange-news/monday-12052016/1255

    MARKETO CEO STEVE LUCAS: 'WE'RE THE BEST IN MARKETING AUTOMATION'

    Dec 02, 2016

    Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire.1 If history is any indication, Lucas may have what it takes to deliver. As president of enterprise platform and analyti...

    CMSWIRE
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    http://www.cmswire.com/marketing-automation/marketo-ceo-steve-lucas-were-the-best-in-marketing-automation/1191

    MADISON LOGIC ACQUIRED BY CLARION CAPITAL PARTNERS TO ENHANCE ITS SUITE OF ABM SOLUTIONS

    Dec 02, 2016

    New York, NY: Clarion Capital Partners, LLC today announced that it has completed its acquisition of Madison Logic Inc., the provider of Account Based Marketing Solutions. The existing shareholders of Madison Logic, including CEO Tom O'Regan and Co-Founders Vin Turk and Chairman Erik Matlick, wi...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/madison-logic-acquired-by-clarion-capital-partners/1192

    2017 PREDICTIONS: WHY ARTIFICIAL INTELLIGENCE WILL BLOW ACCOUNT-BASED MARKETING OUT OF THE WATER

    Dec 02, 2016

    We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s spa...

    MARKETINGLAND
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    http://marketingland.com/2017-predictions-artificial-intelligence-will-blow-account-based-marketing-water-1996181186

    SPRINGBOT FINDS THAT LEVERAGING MULTI-CHANNEL MARKETING EQUATES TO STRONGER HOLIDAY RESULTS

    Dec 01, 2016

    eCommerce marketing data released today by Springbot reveals that not even the strongest of turkey comas and extra serving of mashed potatoes could keep consumers from spending big with small retailers small retailers this Thanksgiving weekend. On average, Springbot merchants saw a 15% bump in onlin...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/12/p8758406/springbot-finds-that-leveraging-multi-channel-marketing-equates-to-stro1197

    #FLIPMYFUNNEL ACCOUNT-BASED MARKETING ROADSHOW HEADS TO SAN FRANCISCO

    Dec 01, 2016

    #FlipMyFunnel, the first-ever community dedicated to account-based marketing, will host a one-day event challenging the status quo of B2B marketing and sales on Thursday, Feb. 25 in San Francisco. In 2015, nearly 1,000 innovative B2B marketing and sales professionals attended #FlipMyFunnel events in...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/flipmyfunnel-account-based-marketing-roadshow-heads-to-san-francisco-300210979.html1172

    #FLIPMYFUNNEL CELEBRATES SEVENTH CONFERENCE WITH BLACK TIE ABM AWARDS GALA

    Dec 01, 2016

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced it will kick off its seventh conference in 15 months with the ABMies, a black-tie awards gala in Atlanta honoring best-in-class account-based marketing (A...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161005005099/en/FlipMyFunnel-Celebrates-Seventh-Conference-Black-Tie-ABM1173

    LAUNCH INTERACTIVE NAMED 2016 DIGITAL MARKETING AGENCY OF THE YEAR BY TAG MARKETING

    Dec 01, 2016

    Launch Interactive, LLC. (Launch) has been named the Digital Marketing Agency of the Year by Technology Associate of Georgia (TAG) at the 2016 TAG Marketing Awards, which recognize Atlanta's top tech marketers and agencies. This year's TAG Marketing Awards "[put] the New Face of Marketi...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/11/p8657464/launch-interactive-named-2016-digital-marketing-agency-of-the-year-by-t1174

    DEMANDBASE'S CEO CHRIS GOLEC: FINDING THE COMPANIES THAT SHOULD BE BUYING FROM YOU

    Dec 01, 2016

    CRM Buyer: How do you define account-based marketing? Chris Golec: Account-based marketing is really about marketing to the accounts that are aligned with your sales team. It's been done for years, but today there's a whole technology and practice around being able to market to accounts at s...

    CRM BUYER
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    http://www.crmbuyer.com/story/84101.html1175

    LOTAME EXTENDS AUDIENCE TARGETING TO TV

    Dec 01, 2016

    US-based cross-screen data management platform (DMP) provider Lotame has expanded its audience targeting capabilities to include broadcast television. Andy MonfriedThe firm's DMP helps clients harness audience data to improve marketing and other business decisions - including the identification ...

    MRWEB
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    http://www.mrweb.com/drno/news23645.htm1178

    ACXIOM LAUNCHES FACEBOOK PARTNER CATEGORIES IN JAPAN

    Dec 01, 2016

    Acxiom the data foundation for the world's best marketers, today announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook's targeted advertising solution to reach Japanese consumers can now integrate Acxiom's offline consumer behavior data and li...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/acxiom-launches-facebook-partner-categories-in-japan-300371781.html1188

    LOTAME EXPANDS AUDIENCE TARGETING CAPABILITIES TO BROADCAST TELEVISION

    Nov 30, 2016

    NY - Lotame, the leading independent data management platform and most trusted and comprehensive data exchange, today announced the availability of the first-to-market TV DMP, connecting digital audience data to local broadcast television. The launch follows prototype testing with Pearl TV, a busine...

    BROADWAY WORLD
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    http://www.broadwayworld.com/bwwgeeks/article/Lotame-Expands-Audience-Targeting-Capabilities-to-Broadcast-Television-20161130#1182

    DEALERS MISSING CHANCE TO REACH 40% OF FACEBOOK USERS

    Nov 28, 2016

    Only one in 10 dealers are using Facebook advertising, despite it being the only way they can reach a large proportion of its users that don’t like ‘brand’ pages. Not only are dealers missing out on a large proportion of the relevant Facebook audience, they are also missing the opp...

    AM-ONLINE
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    http://www.am-online.com/news/digital-marketing/2016/11/28/dealers-missing-chance-to-reach-40-of-facebook-users1252

    GOOGLE ADSENSE PUBLISHERS REACT TO FAKE NEWS BAN

    Nov 28, 2016

    I am sure you have all heard about the news around Facebook, Google and others cracking down on fake news distribution and monetization. Mid-November, shortly after the election, many went after fake news sites - with good reason. In fact, before election day, Google even did a fact check feature fo...

    SEARCH ENGINE ROUND TABLE
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    https://www.seroundtable.com/google-adsense-bans-fake-news-23052.html1253

    VISTAR ADDS FIRST-PARTY DATA TO OUT-OF-HOME (OOH) AD TARGETING THROUGH LIVERAMP PARTNERSHIP

    Nov 28, 2016

    Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar Media expanded its repertoire through a partnership with data provider Acxiom’s onboarding unit, LiveRamp. According to Vistar CEO Michael Provenzano, this is th...

    MARKETING LAND
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    http://marketingland.com/vistar-adds-first-party-data-home-ooh-ad-targeting-liveramp-partnership-1989811244

    TECHTARGET LAUNCHES INSTANT ABM, A POWERFUL ACCOUNT-BASED MARKETING SOLUTION FOR B2B TECHNOLOGY MARKETERS

    Nov 28, 2016

    Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Instant ABMTM, a new Account-Based Marketing (ABM) solution for B2B Technology Marketers. Instant ABM greatly reduces the complexity and time-to-value of getting started with account-based marketing by pro...

    SATELLITE PRESS RELEASES
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    http://satprnews.com/2016/11/28/techtarget-launches-instant-abm-a-powerful-account-based-marketing-solution-for-b2b-technology-marketers/1168

    FACEBOOK’S STUMBLES EXPOSE FLAWS IN ITS PLAN TO RULE ADVERTISING

    Nov 27, 2016

    THE INTERNET WAS supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results. Consumers also ostensibly win: If you’re in the market want a quality winter coat, the thinking goes, you&r...

    WIRED
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    https://www.wired.com/2016/11/facebooks-stumbles-expose-flaws-plan-rule-advertising/1163

    NBCUNIVERSAL SEEING ‘A LOT OF UPTAKE’ FOR AUDIENCE TARGETING PLATFORM

    Nov 27, 2016

    MIAMI - As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digital targeting products are tied to specific platforms, the company is...

    THE HUFFINGTON POST
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    http://www.huffingtonpost.com/andy-plesser/video-nbcuniversal-seeing_b_13270562.html?utm_hp_ref=media&ir=Media1180

    Q&A: HOW FACEBOOK TARGETS ITS USERS WITH ADS

    Nov 25, 2016

    Q: I heard you speaking on your national radio show about Facebook’s targeted advertising. So, how does Facebook get information about me? A: Facebook has a sophisticated tracking system that follows your every click. When you “like” something, like a band or sports team, Facebook ...

    USA TODAY
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    http://www.usatoday.com/story/tech/columnist/komando/2016/11/25/qa-facebook-advertising/94256030/1166

    GLASSDOOR INTRODUCES DYNAMIC PROFILES WITH AUDIENCE TARGETING TO HELP COMPANIES REACH TOP TALENT

    Nov 24, 2016

    One of the biggest challenges in recruiting is finding solutions that are customised to a specific company’s needs. Today, Glassdoor introduces a host of both new and improved recruiting features and packages designed to help employers customise their brand messages to different audiences. New...

    ONREC
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    http://www.onrec.com/news/news-archive/glassdoor-introduces-dynamic-profiles-with-audience-targeting-to-help-companies1242

    HOW ANETWORK'S RETARGETING CAMPAIGNS WORK FOR BUSINESSES

    Nov 23, 2016

    Anetwork is the first Digital Agency that provides Retargeting solution in CPC campaigns. Retargeting is one of the most useful and effective solutions in online advertising which shows advertisements to people who have already visited a website. This will increase the retention rate. It means the o...

    SATPRNEWS
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    http://satprnews.com/2016/11/23/how-anetworks-retargeting-campaigns-work-for-businesses/1249

    WPP, AT&T AND DISH BUY AD TARGETING FIRM INVIDI

    Nov 22, 2016

    In the US, WPP has teamed up with telecoms conglomerate AT&T and satellite service provider Dish Network to acquire ad tracking and targeting software developer INVIDI Technologies. Terms of the deal have not been disclosed. Dave DowneyINVIDI provides tools which enable clients to deliver multip...

    MR WEB
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    http://www.mrweb.com/drno/news23600.htm1246

    B2B GROWTH SHOW:WHAT DATA DO YOU NEED TO GET STARTED WITH ABM

    Nov 18, 2016

    Avention CMO, Vicki Godfrey,  joins podcast host James Carbary for the B2B Growth Show.You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

    AVENTION.COM
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    https://www.avention.com/9941-21260

    FREEDOM OF EXPRESSION: GOOGLE AND FACEBOOK TARGETING GROWING INFLUENCE OF ALTERNATIVE MEDIA?

    Nov 18, 2016

    Alternative online media sites are gaining popularity at the expense of unreliable mainstream sources of news, information and analysis – notably during the  US presidential election coverage, concluded last week, along with every time America goes to war. The Mainstream Media suppress wh...

    GLOBAL RESEARCH
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    http://www.globalresearch.ca/freedom-of-expression-google-and-facebook-targeting-growing-influence-of-alternative-media/55576131165

    FACEBOOK IS TARGETING AD DOLLARS FROM SMALL BUSINESSES IN AFRICA

    Nov 18, 2016

    Facebook is building a team of young executives to win digital advertising dollars from small and medium sized businesses across Africa’s major markets. Since opening its first African office in Johannesburg in 2015, the social media site has been mute about opening offices in other key market...

    QUARTZ
    READ MORE

    http://qz.com/840893/facebook-is-boosting-its-advertising-teams-in-africa/1149

    VIEWERS TO TAKE STARRING ROLE IN TV’S AD PUSH

    Nov 18, 2016

    Channel 4’s hit Sunday night drama Humans offers a vision of a dystopian future in Britain, where artificial intelligence and technology have transformed everyday life. Renegade robots might be the stuff of science fiction for now, but back in the reality of 2016, the channel is pinning its ho...

    FINANCIAL TIMES
    READ MORE

    https://www.ft.com/content/75e18454-ad0d-11e6-9cb3-bb82079021221150

    FACEBOOK’S AD METRIC PROBLEM IS BECOMING ZUCKERBERG’S HEADACHE

    Nov 17, 2016

    Mark Zuckerberg has a credibility problem. The tech mogul’s Facebook just admitted to finding more “bugs” in the way it measures ads — and once again, those bugs benefited Facebook. The social-networking giant said Wednesday it has found numerous errors in the ways it calcula...

    NEW YORK POST
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    http://nypost.com/2016/11/17/facebooks-ad-metric-problem-is-becoming-zuckerbergs-headache/1151

    FACEBOOK SUSPENDS WHATSAPP DATA MINE IN EUROPE (FB)

    Nov 17, 2016

    Amid intense pressure from data privacy watchdogs in the EU, Facebook, Inc. (FB) has temporarily suspended its collection of WhatsApp user data for advertising purposes across Europe, according to the Financial Times. The social media giant has used personal information on accounts such as phone num...

    INVESTOPEDIA
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    http://www.investopedia.com/news/facebook-suspends-whatsapp-data-mine-europe-fb/1142

    ENGAGIO RELEASES PLAYMAKER TO ORCHESTRATE ACCOUNT-BASED ‘PLAYS’ ACROSS DEPARTMENTS AND CHANNELS

    Nov 17, 2016

    Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced that it has released PlayMaker, a new SaaS product that enables companies to orchestrate human connections across multiple communications channels and departments to create high value revenue ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161117005405/en/Engagio-Releases-PlayMaker-Orchestrate-Account-Based-%E2%80%98Plays%E2%80%99-Departments1161

    ITSMA ACCOUNT-BASED MARKETING TRAINING AND CERTIFICATION WORKSHOPS

    Nov 16, 2016

    New ITSMA Account-Based Marketing training and certification workshops provide essential skills for B2B marketing leaders in US and Europe LEXINGTON, Mass. – November 16, 2016 ITSMA, the leading source for B2B marketers in the connected economy and the pioneer of Account-Based Marketing in the...

    ITSMA
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    http://www.itsma.com/itsma-account-based-marketing-training-certification-workshops/1274

    TRUE INFLUENCE UNVEILS NEW INTELLIGENCE FOR FLAGSHIP ABM PLATFORM, INSIGHTBASE

    Nov 15, 2016

    Trailblazing Account-Based Marketing firm, True Influence, has announced details of another eagerly anticipated analytics report for its flagship platform, InsightBASE. This newest report, ?Company Keyword View," gives subscribers unprecedented data-based intelligence to enhance their targeted ...

    IT BUSINESS NET
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    http://www.itbusinessnet.com/article/True-Influence-Unveils-New-Intelligence-For-Flagship-ABM-Platform-InsightBASE-46962081153

    COMPANIES GLOBALLY ADOPT ACT-ON ACCOUNT-BASED MARKETING AUTOMATION TO ORCHESTRATE MULTI-CHANNEL ENGAGEMENTS AT SCALE

    Nov 15, 2016

    Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that since the launch of its Account-Based Marketing Automation (ABM) module in May, a hundred global companies in industries ranging from financial services to software to transportation logis...

    YAHOO
    READ MORE

    http://finance.yahoo.com/news/companies-globally-adopt-act-account-140000089.html1130

    MARKETO VP MIKE TELEM: ABM LETS YOU DUST OFF OLD MARKETING TECHNIQUES

    Nov 15, 2016

    Mike Telem is vice president of product marketing at Marketo. In this exclusive interview, CRM Buyer discusses with Telem the account-based marketing strategy. Marketo VP of Product Marketing Mike Telem Marketo VP of Product Marketing Mike Telem CRM Buyer: How would you define account-based marketin...

    CRM BUYER
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    http://www.crmbuyer.com/story/84084.html1131

    GOOGLE, FACEBOOK MOVE TO RESTRICT ADS ON FAKE NEWS SITES

    Nov 15, 2016

    Alphabet Inc's Google (GOOGL.O) and Facebook Inc (FB.O) on Monday announced measures aimed at halting the spread of "fake news" on the internet by targeting how some purveyors of phony content make money: advertising. Google said it is working on a policy change to prevent websites tha...

    REUTERS
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    http://www.reuters.com/article/us-alphabet-advertising-idUSKBN1392MM1141

    LATTICE ENGINES LAUNCHES APPLICATION ON THE ORACLE CLOUD MARKETPLACE TO ACCELERATE REVENUE

    Nov 15, 2016

    Lattice Engines, a leading provider of revenue acceleration solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it has launched a predictive campaigns application now available on the Oracle Cloud Marketplace. The Lattice Predictive Campaigns application helps market...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/lattice-engines-launches-application-on-the-oracle-cloud-marketplace-to-accelerate-revenue-300362624.html1148

    ORACLE MARKETING CLOUD HELPS B2B MARKETERS ACCELERATE LEAD GENERATION

    Nov 14, 2016

    Oracle today announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud that simplify digital marketing and empower marketers to deliver a truly personalized cross-channel customer experience. The latest additions to Oracle Eloqua and Orac...

    ORACLE
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    https://www.oracle.com/corporate/pressrelease/oracle-marketing-cloud-111416.html1152

    FACEBOOK BANS RACIAL TARGETING FOR ITS HOUSING, EMPLOYMENT, AND CREDIT ADS

    Nov 14, 2016

    Facebook, the social media platform, has announced the removal of ethnic affinity targeting for housing, credit-related, and employment advertisements. The action came about after protests from some members of the US Congress. In a press release, Facebook’s Vice President of US Public Policy a...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/social-media/facebook-bans-racial-targeting-for-its-housing-employment-and-credit-ads/1140

    NOVA IMPROVES AD TARGETING WITH NEW MEDIA CAMPAIGN SOLUTION

    Nov 14, 2016

    NOVA Entertainment has unveiled what it claims to be a first-to-market addressable media solution which will deliver laser consumer targeting at scale and data-driven campaigns for its clients. Available to clients from January next year, NOVA Unite will provide them with the ability to utilise the ...

    BANDT
    READ MORE

    http://www.bandt.com.au/media/nova-improves-ad-targeting-new-media-campaign-solution1216

    FACEBOOK WILL STOP SOME ADS FROM TARGETING USERS BY RACE

    Nov 11, 2016

    As Facebook has grown, so too has its ability to slice and dice the habits of its hundreds of millions of users, and offer them up to advertisers that want to reach specific groups for specific reasons. But while the social network has evolved to the point that it can target audiences as narrow as 1...

    THE NEW YORK TIMES
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    http://www.nytimes.com/2016/11/12/business/media/facebook-will-stop-some-ads-from-targeting-users-by-race.html?_r=01134

    FACEBOOK’S RACE-TARGETED ADS AREN’T AS RACIST AS YOU THINK

    Nov 11, 2016

    IN LATE OCTOBER ProPublica released a scathing investigation showing how Facebook allows digital advertisers to narrow their target audience based on ethnic affinities like “African-American” or “Hispanic.” The report suggested that Facebook may be in violation of federal civ...

    WIRED
    READ MORE

    https://www.wired.com/2016/11/facebooks-race-targeted-ads-arent-racist-think/1135

    FACEBOOK VS LINKEDIN: A CHALLENGE BROUGHT ABOUT BY JOB OPENINGS FEATURE

    Nov 10, 2016

    Ever since Facebook has been established it helped many people to keep in touch with friends. Now, it might be a help for an individual to find a job in the future. The online social network gave their confirmation last November 7 that it will be testing a feature allowing administrators of business...

    UNIVERSITY HERALD
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    http://www.universityherald.com/articles/48475/20161110/facebook-job-openings-feature-challenges-linkedin.htm1155

    WEBBULA PARTNERS WITH ADOBE AUDIENCE MANAGER TO ENHANCE AD RELEVANCY FOR ITS CLIENTS

    Nov 09, 2016

    Webbula, an all-inclusive data quality platform, has announced that it has partnered with Adobe Audience Manager to help integrate the audience’s data management into its interface. The audience manager by Adobe will help the company’s consumers consolidate information from all sources t...

    MARTECHADVISOR
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    http://www.martechadvisor.com/news/audience-market-data/webbula-partners-with-adobe-audience-manager-to-enhance-ad-relevancy-for-its-clients/1221

    NINE STRIKES DEAL WITH DATA REPUBLIC TO BOLSTER AUDIENCE TARGETING

    Nov 08, 2016

    Nine has partnered with data exchange provider, Data Republic, in a new deal that sees the media company gain access to targeted grocery buying segments across its network. In a statement, the company said the agreement allows Nine to access in-store transactional data from Australia’s largest...

    CMO.COM
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    http://www.cmo.com.au/article/609836/nine-strikes-deal-data-republic-bolster-audience-targeting/1179

    WHY FACEBOOK SHOWED YOU THAT AD FOR THE CANDIDATE YOU HATE

    Nov 07, 2016

    You may be a reliable Democratic voter in a solid-blue city. Maybe you have a graduate degree; maybe you’re a member of an ethnic or religious minority; maybe you are a woman. Any of these would make you a likely Hillary Clinton supporter. So why did you just see an ad for Donald J. Trump&rsqu...

    THE NEW YORK TIMES
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    http://www.nytimes.com/2016/11/08/us/politics/facebook-ads-campaign.html?_r=01159

    #FLIPMYFUNNEL ANNOUNCES GAME-CHANGING PARTNERSHIP WITH SALES HACKER FOR REVENUE SUMMIT

    Nov 07, 2016

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced it will partner with Sales Hacker, an organization focused on shaping the future with educational and actionable sales content to host Revenue Summit on M...

    VENTUREBEAT
    READ MORE

    http://venturebeat.com/2016/11/07/flipmyfunnel-announces-game-changing-partnership-with-sales-hacker-for-revenue-summit/1167

    FACEBOOK FACES CIVIL RIGHTS LAWSUIT OVER AD-TARGETING BASED ON ‘ETHNIC AFFINITIES’

    Nov 07, 2016

    Facebook is facing a U.S. District Court lawsuit, filed in the Northern District of California, alleging the social network’s ad-targeting practices violate The Fair Housing Act of 1968 and The Civil Rights Act of 1964. MediaPost reports that the lawsuit was brought by New York resident Karen ...

    ADWEEK
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    http://www.adweek.com/agencyspy/facebook-faces-civil-rights-lawsuit-over-ad-targeting-based-on-ethnic-affinities/1203181137

    FACEBOOK THREATENS LINKEDIN WITH JOB OPENING FEATURES

    Nov 07, 2016

    Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay t...

    TECH CRUNCH
    READ MORE

    https://techcrunch.com/2016/11/07/jobbook/1147

    DOES FACEBOOK'S EXCLUSION TARGETING VIOLATE THE FAIR HOUSING ACT?

    Nov 02, 2016

    A new report from the nonprofit investigative journalism outfit ProPublica suggests that Facebook’s option to target ads at users based on what the social media website calls "ethnic affinities" violates the Civil Rights Act of 1964 and the Fair Housing Act of 1968 because it lets co...

    CONSTRUCTION DIVE
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    http://www.constructiondive.com/news/does-facebooks-exclusion-targeting-violate-the-fair-housing-act/429560/1116

    AVENTION ADVANCES ONESOURCE PRODUCT PORTFOLIO TO SUPPORT DATA-DRIVEN MANAGEMENT

    Nov 02, 2016

    Avention, maker of OneSource® Solutions for smarter business insights, today announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161102005094/en/Avention-Advances-OneSource-Product-Portfolio-Support-Data-Driven1198

    USING FACEBOOK'S AD TARGETING? YOU COULD BE BREAKING THE LAW

    Nov 01, 2016

    Employers often find themselves on the wrong side of the law when it comes to discrimination. Companies that have run job ads for "new grads" or "digital natives" may have violated the Age Discrimination in Employment Act of 1966 (ADEA), according to the EEOC. Job interviews ofte...

    INC.COM
    READ MORE

    http://www.inc.com/erik-sherman/using-facebooks-ad-targeting-you-could-be-breaking-the-law.html1107

    FACEBOOK'S TARGETED ADS COULD BE USED TO EXCLUDE CERTAIN RACES

    Oct 28, 2016

    Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays. The ubiquitous social network not only allows advertisers to target users by their interests or background...

    THE HUFFINGTON POST
    READ MORE

    http://www.huffingtonpost.in/entry/facebook-advertising-racism_us_58136a76e4b0390e69cfa6bf1105

    FACEBOOK'S AD TARGETING IS UNDER SCRUTINY ABOUT WHETHER IT ALLOWS DISCRIMINATION

    Oct 28, 2016

    Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights an option that lets brands segment their ad buys to specific ethnicities. In a ProPublica piece about Facebook...

    ADWEEK
    READ MORE

    http://www.adweek.com/news/technology/facebook-flaw-lets-brands-target-campaigns-ethnicity-1743261139

    RAKUTEN MARKETING INSIGHTS REVEALS FACEBOOK AD CAMPAIGN DISCREPANCIES; MARKETERS MISSING MOBILE AD REVENUES

    Oct 27, 2016

    Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report. The report finds marketers relying solely on third-party analytics platforms are not reali...

    PRNEWSWIRE
    READ MORE

    http://www.prnewswire.com/news-releases/rakuten-marketing-insights-reveals-facebook-ad-campaign-discrepancies-marketers-missing-mobile-ad-revenues-3001160

    WINNERS BEGIN TO EMERGE IN THE BATTLE ROYALE FOR ACCOUNT-BASED MARKETING DOMINATION

    Oct 27, 2016

    It’s the one element most online marketers believe every B2B business must have. Account-based marketing is the hot area for service providers, with B2B vendors across all industries rushing to add it to their suite of online solutions. As businesses scramble to find the perfect vendor to meet...

    FORBES
    READ MORE

    http://www.forbes.com/sites/johnrampton/2016/10/27/winners-begin-to-emerge-in-the-battle-royale-for-account-based-marketing-domination/#1a888bb52cec1110

    ZILLOW GROUP LAUNCHES FACEBOOK-ENABLED PREMIER AGENT DIRECT, SELLER BOOST ADS

    Oct 27, 2016

    Zillow Group recently announced the launch of two new products for its Premier Agents, Premier Agent Direct and Seller Boost. Premier Agent Direct uses Zillow Group’s Precision Targeting to connect real estate agents and teams to their advertising audience on Facebook; Seller Boost generates l...

    RISMEDIA
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    http://rismedia.com/2016/10/27/zillow-group-launches-facebook-enabled-premier-agent-direct-seller-boost-ads/#close1118

    FCC PASSES BROAD PRIVACY RULES, LIMITS BEHAVIORAL ADVERTISING BY BROADBAND PROVIDERS

    Oct 27, 2016

    The Federal Communications Commission on Thursday passed sweeping privacy rules that limit broadband providers' ability to engage in online behavioral advertising. The rules, passed by a 3-2 vote, prohibit Internet service providers from drawing on information about subscribers' Web activity...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/287802/fcc-passes-broad-privacy-rules-limits-behavioral.html1183

    ROKU PARTNERS WITH COMSCORE TO DELIVER INDUSTRY-LEADING VIDEO AD MEASUREMENT

    Oct 26, 2016

    Roku, Inc. and comScore (NASDAQ:SCOR) today announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials vCE. Publishers and advertisers that choose to participate can measure dynamically inserted video ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161026005433/en/Roku-Partners-comScore-Deliver-Industry-Leading-Video-Ad1095

    PROPUBLICA SLAMS GOOGLE FOR OPT-IN TARGETING CHANGES THAT HAPPENED IN JUNE

    Oct 21, 2016

    He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ad...

    MARKETING LAND
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    http://marketingland.com/propublica-slams-google-opt-targeting-changes-happened-june-1958571117

    IAB RELEASES DYNAMIC AD TARGETING GUIDE

    Oct 19, 2016

    The Interactive Advertising Bureau's Technology Lab has released a draft version of its 'Dynamic Content Ad Standard', designed to increase the relevancy of targeted ads delivered to consumers across desktop and mobile screens. This standard should enable digital ads - whether display, v...

    MRWEB
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    http://www.mrweb.com/drno/news23420.htm1070

    IAB TECH LAB RELEASES DYNAMIC CONTENT AD STANDARD TO DELIVER MORE RELEVANT ADS TO CONSUMERS & GREATER EFFICIENCY AND EFFECTIVENESS TO MARKETERS

    Oct 19, 2016

    The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161019005817/en/IAB-Tech-Lab-Releases-Dynamic-Content-Ad1071

    FACEBOOK GIVES APP DEVELOPERS A NEW WAY TO TARGET USERS WITH PUSH NOTIFICATIONS

    Oct 18, 2016

    Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allo...

    TECH CRUNCH
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    https://techcrunch.com/2016/10/18/facebook-gives-app-developers-a-new-way-to-target-users-with-push-notifications/1106

    HOW TO PIVOT YOUR SOCIAL MEDIA STRATEGY TO SUPPORT ACCOUNT-BASED MARKETING

    Oct 17, 2016

    Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you. Social med...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/brandviews/marketo/pivot-social-media-strategy-support-account-based-marketing-01681879#S60iRpGybcHWHGld.971063

    PREDICTIVE SCORER INFER UNVEILS ‘FIRST ACCOUNT-BASED BEHAVIOR SCORING’

    Oct 17, 2016

    Infer makes its living by generating predictive scores about which individuals and accounts are likely to become or stay customers. This week, the Mountain View, California-based company enlarged its capabilities with what it described as the industry’s first behavior-only predictive scoring f...

    MARKETING LAND
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    http://marketingland.com/predictive-scorer-infer-launches-first-account-based-behavior-scoring-1884431044

    BING ADS INTRODUCE RETARGETING CAPABILITIES

    Oct 16, 2016

    Bing has finally joined the retargeting club by offering retargeting capabilities to marketers wanting to reach website visitors on Bing and Yahoo searches, as well as Shopping campaigns. The tech is similar to Google’s AdWords retargeting capabilities and is based on Bing Ads Universal Event ...

    MARKETING DIVE
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    http://www.marketingdive.com/news/bing-ads-introduce-retargeting-capabilities/407445/1098

    COMSCORE PARTNERS TO BOOST CAMPAIGN TARGETING

    Oct 13, 2016

    comScore has announced an agreement with US-based Cambridge Analytica, which will integrate the measurement firm's television audience information into its own behavioral psychology and data analytics program, feeding into strategy and targeting advice for political and commercial clients.

    MRWEB
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    http://www.mrweb.com/drno/news23390.htm1089

    ANNUITAS REVEALS 2016 ENTERPRISE B2B DEMAND GENERATION RESEARCH STUDY

    Oct 13, 2016

    B2B demand generation marketers are becoming more buyer-centric in their approach to demand generation, with more organizations using buyer personas and addressing customer pain points. That's according to a recent survey conducted by ANNUITAS, a demand generation strategy and change management ...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/annuitas-reveals-2016-enterprise-b2b-demand-generation-research-study-300344637.html1065

    CAMBRIDGE ANALYTICA TO USE COMSCORE DATA FOR POLITICAL AD BUYS

    Oct 12, 2016

    Cambridge Analytica, which provides analytics and audience behavior insights for political and commercial campaigns, said it made a deal to use comScore’s TV data for its clients. The comScore data will give Cambridge clients information about which programs, stations and dayparts deliver the ...

    BROADCASTING & CABLE
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    http://www.broadcastingcable.com/news/currency/cambridge-analytica-use-comscore-data-political-ad-buys/1602921090

    YAHOO PATENTS SMART BILLBOARD THAT CAN SPY ON PASSERS-BY: SYSTEM CAN SEE INTO PASSING CARS AND LISTEN TO CONVERSATIONS TO TARGET ADS

    Oct 12, 2016

    While you click, like or share, an online advertising firm is usually lurking in the background gathering data. However, Yahoo could be working on new technology that monitors a different kind of traffic – drivers on the road. The search giant has received a patent for a ‘smart billboard...

    DAILY MAIL
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    http://www.dailymail.co.uk/sciencetech/article-3835282/Yahoo-patents-smart-billboard-spy-passers-passing-cars-listen-conversations-target-ads.html1082

    LOCATION-BASED AUDIENCE TARGETING BETTER AT DRIVING FOOT TRAFFIC: STUDY

    Oct 11, 2016

    The creative tech arm of IPG Mediabrands produced the results via an infographic in partnership with Thinknear, a location-based marketing platform. Titled, ‘Harnessing the Power of Location’, itdetails how LBA targeting reaches more specific and relevant audiences, drives both intent an...

    B&T MAGAZINE
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    http://www.bandt.com.au/advertising/location-based-audience-targeting-better-at-driving-foot-traffic-study1069

    ENGAGIO REPORTS STRONG NEW CUSTOMER GROWTH IN AUGUST AND SEPTEMBER

    Oct 11, 2016

    Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced that it closed 25 new deals in August and September. These new customers include major enterprise technology and SaaS companies that have embraced Engagio’s trusted Account Based Marketi...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161011005548/en/Engagio-Reports-Strong-Customer-Growth-August-September1059

    OPTIMOVE ADDS AN INTELLIGENT AGENT FOR SELF-OPTIMIZING MARKETING CAMPAIGNS

    Oct 07, 2016

    Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship manag...

    MARTECH TODAY
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    https://martechtoday.com/optimove-adds-intelligent-agent-self-optimizing-marketing-campaigns-1913411103

    WHY YOU’RE PROBABLY NOT ENGAGING YOUR TARGET AUDIENCE (AND HOW TO CHANGE IT)

    Oct 06, 2016

    B2B companies are bombarded with irrelevant marketing (and are just as guilty of dishing out). Marketers drop blanket advertising in the hopes that a fraction of recipients will engage and an even smaller portion to be viable. It’s costing the economy millions in wasted, “wishful” ...

    EVERY MARKET MEDIA
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    http://everymarketmedia.com/account-based-marketing-chris-golec-2/1060

    AI POWERS DEMANDBASE ACCOUNT-BASED MARKETING PLATFORM

    Oct 04, 2016

    The company's artificial intelligence-driven DemandGraph technology generates leads as it captures and monitors business behavior, helping salespeople better target prospects and close sales.  Anyone in sales will tell you the prospects are out there, but successfully converting them to cus...

    EWEEK
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    http://www.eweek.com/enterprise-apps/ai-powers-demandbase-account-based-marketing-platform.html1045

    ABM LEADER DEMANDBASE LAUNCHES DEMANDGRAPH TO POWER AI DRIVEN B2B MARKETING

    Oct 04, 2016

    Demandbase has experienced significant growth with its proprietary identification technology that maps billions of network IP addresses to businesses worldwide. The industry leading solution for Account Based Marketing identifies visitors to a client’s website, check if they are from a targete...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/abm-leader-demandbase-launches-demandgraph-to-power-ai-driven-b2b-marketing/1046

    DON’T OVERLOOK YOUR CURRENT CUSTOMERS WITH YOUR ABM STRATEGY

    Oct 04, 2016

    Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. Howeve...

    MARKETING LAND
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    http://marketingland.com/dont-overlook-current-customers-abm-strategy-1882991104

    PUSHSPRING AND COMSCORE PARTNER TO DELIVER ENHANCED MOBILE AUDIENCE SEGMENTS FOR PROGRAMMATIC BUYING

    Oct 04, 2016

    PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 m...

    ECONTENT MAGAZINE
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    http://www.econtentmag.com/Articles/News/News-Item/PushSpring-and-comScore-Partner-to-Deliver-Enhanced-Mobile-Audience-Segments-for-Programmatic-Buyin1096

    PUSHSPRING AND COMSCORE PARTNER TO DELIVER ENHANCED MOBILE AUDIENCE SEGMENTS FOR PROGRAMMATIC BUYING

    Oct 04, 2016

    PushSpring Platform Clients Can Now Leverage A Powerful Combination of comScore Mobile Demographics and PushSpring App Analytics to Build Targeted Audience Segments. PushSpring today announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and Push...

    COMSCORE
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    http://www.comscore.com/Insights/Press-Releases/2016/10/PushSpring-and-comScore-Partner-to-Deliver-Enhanced-Mobile-Audience-Segments-for-Programmatic-1086

    MARKETO RELEASES ACCOUNT-BASED MARKETING TOOLS

    Oct 03, 2016

    Marketo today announced a suite of diverse new features—including account-based marketing, SMS, and web personalization delay solutions—designed to help marketers deliver personalized cross-channel communications at scale. Account-based marketing is quickly becoming an essential componen...

    DESTINATIONCRM
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    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Marketo-Releases-Account-Based-Marketing-Tools-113912.aspx1062

    DEMANDBASE INTRODUCES DEMANDGRAPH - THE FIRST ARTIFICIAL INTELLIGENCE POWERED BUSINESS GRAPH FOR B2B

    Oct 03, 2016

    Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced DemandGraph, the B2B marketing industry's first artificial intelligence driven business graph that captures and monitors in-depth business behavior and relationships across businesses worldwide. DemandGraph now p...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/demandbase-introduces-demandgraph---the-first-artificial-intelligence-powered-business-graph-for-b2b-3003376351042

    DEMANDBASE'S NEW DEMANDGRAPH ADDS ARTIFICIAL INTELLIGENCE TO ABM

    Oct 03, 2016

    San Francisco-based Demandbase, a business-to-business (B2B) marketing company, is putting its Spiderbook acquisition to work by adding a layer of artificial intelligence (AI) to its Account-Based Marketing (ABM) platform.  Spiderbook, which Demandbase acquired in May, offers machine learning a...

    CMS WIRE
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    http://www.cmswire.com/digital-marketing/demandbases-new-demandgraph-adds-artificial-intelligence-to-abm/1043

    MORE THAN 95 PERCENT OF B2B MARKETERS REPORT THAT ACCOUNT-BASED MARKETING (ABM) DRIVES MARKETING SUCCESS

    Sep 30, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), announced today, in collaboration with research firm Demand Metric, results from a new benchmark report titled "Account-Based Marketing Adoption." In addition to detailing the impact of ABM, the new findings show that ABM has moved s...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/more-than-95-percent-of-b2b-marketers-report-that-account-based-marketing-abm-drives-marketing-success-30015131040

    6SENSE PREDICTIONS AVAILABLE FOR MARKETO ACCOUNT-BASED MARKETING

    Sep 29, 2016

    6sense, the industry's leading predictive intelligence platform for B2B marketing and sales and a Marketo LaunchPoint partner since 2014, announces additional capabilities to integrate 6sense predictions into Marketo's new Account Based-Marketing solution.  The combination of 6sense wit...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/6sense-predictions-available-for-marketo-account-based-marketing-300336339.html1038

    ANNUITAS APPOINTS NEW VICE PRESIDENT OF MARKETING TECHNOLOGY

    Sep 29, 2016

    Demand generation strategy and change management firm, has promoted Jenny Robertson to the position of Vice President, Marketing Technology. In her role, Robertson will work with the ANNUITAS strategy teams in assisting clients in their demand generation program strategies and implementations includ...

    ANNUITAS
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    http://www.prnewswire.com/news-releases/annuitas-appoints-new-vice-president-of-marketing-technology-300336599.html#continue-jump1072

    LEADGNOME PARTNERS WITH DIGITAL PI TO DELIVER OPTIMIZED DEMAND GENERATION VIA MARKETO PLATFORM

    Sep 29, 2016

    LeadGnome, Inc., the Account Based Intelligence (ABI) web service that analyzes campaign reply emails to generate new contacts, append and cleanse existing leads, and deliver actionable sales intelligence to fuel revenue growth, recently partnered with Digital Pi, a leading marketing automation cons...

    EIN NEWS
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    http://www.einnews.com/pr_news/347139245/leadgnome-partners-with-digital-pi-to-deliver-optimized-demand-generation-via-marketo-platform1047

    MINDMATRIX INCLUDES A GENERATION TOOL FOR SOCIAL LEAD TO ENHANCE ITS MARKETING MODULE ON SOCIAL MEDIA

    Sep 29, 2016

    Mindmatrix, a sales and channel enablement platform, has announced the enhancement of its automation module for social media to help its users make the most of their LinkedIn accounts. The new tool helps users to get the email IDs on anyone’s LinkedIn profile, regardless of the level of connec...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/mindmatrix-includes-a-generation-tool-for-social-lead-to-enhance-its-marketing-module-on-social-me1055

    FOLLOZE RAISES $7.3 MILLION IN FUNDING TO EXTEND REACH OF ACCOUNT BASED MARKETING (ABM) SALES PLATFORM

    Sep 29, 2016

    PALO ALTO, Calif.--(BUSINESS WIRE)--Folloze, an Account Based Marketing (ABM) Sales Platform, today announced that it has closed $7.3 million in funding to further accelerate the company’s market traction and grow its sales, marketing and customer success teams. The investment was co-led by Ca...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160929005283/en/Folloze-Raises-7.3-Million-Funding-Extend-Reach1292

    SALES & CHANNEL ENABLEMENT LEADER MINDMATRIX ENHANCES ITS SOCIAL MEDIA MARKETING MODULE TO INCLUDE SOCIAL LEAD GENERATION TOOL

    Sep 28, 2016

    Mindmatrix has enhanced its social media automation module to offer a specialized lead prospecting tool that helps users get the most out of their presence on LinkedIn. The prospecting tool provides users with any LinkedIn user’s email ID, regardless of their connection level with the user. Us...

    PRWEB
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    http://www.prweb.com/releases/2016/09/prweb13717825.htm1056

    SALESFUSION ENHANCES ACCOUNT-BASED MARKETING OFFERING

    Sep 28, 2016

    Salesfusion, the leading provider of marketing automation for small and mid-sized businesses, has enhanced its Account-Based Marketing (ABM) offering. Recognizing that B2B marketers approach this process in two distinctly different ways, Salesfusion now offers multiple options to identify and market...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/salesfusion-enhances-account-based-marketing-offering-300335649.html1068

    SALESFUSION UPDATES ITS ACCOUNT-BASED MARKETING SOLUTION

    Sep 28, 2016

    Salesfusion has updated its account-based marketing solution to help B2B marketers in either of two situations: those whose companies have an established process for compiling lists of target accounts but need to streamline that process, and those whose companies struggle to determine which accounts...

    DESTINATIONCRM
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    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Salesfusion-Announces-Updates-to-Streamline-and-Strengthen-Account-Based-Marketing--1066

    WHAT THE ARRIVAL OF ABM MEANS FOR B2B MESSAGING AND CONTENT STRATEGIES

    Sep 28, 2016

    If you are one of the B2B marketers who hasn’t started down a path towards account-based marketing (ABM), you are quickly becoming part of the minority. According to new research from our sister brand Demand Gen Report, 80% of the B2B marketers surveyed either already have an ABM strategy in p...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/b2b-marketing/arrival-abm-means-b2b-messaging-content-strategies-01667329#Pf7Ms7Gs3EQvOLff.971039

    VISA AND ORACLE TO OFFER MERCHANTS FEEDBACK ON DIGITAL ADVERTISING

    Sep 27, 2016

    Visa Inc., in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores. Leveraging digital advertising and cross-device connect...

    FINEXTRA
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    https://www.finextra.com/pressarticle/66292/visa-and-oracle-to-offer-merchants-feedback-on-digital-advertising1032

    HIBU SELECTED AS FACEBOOK MARKETING PARTNER FOR SMALL BUSINESS SOLUTIONS

    Sep 27, 2016

    Hibu Inc., a leader in providing full-service digital marketing solutions for small- and medium-sized businesses (SMBs), announced today it has been selected as a Facebook Marketing Partner in the Small Business Solutions specialty. The Facebook Marketing Partner program recognizes a select group of...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160927005104/en/Hibu-Selected-Facebook-Marketing-Partner-Small-Business1057

    AMAZON GETS 2ND $1,000 TARGET; FACEBOOK, PRICELINE, COMCAST PTS HIKED

    Sep 27, 2016

    Pivotal Research raised its target for the cable giant to 90 from 81, keeping a buy rating. Comcast confirmed last week that it will add wireless service to its bundle of communications offering in an effort to match the range of services offered by Verizon (VZ) and AT&T (T). Comcast shares rose...

    INVESTOR'S BUSINESS DAILY
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    http://www.investors.com/news/amazon-gets-1000-target-facebook-priceline-comcast-touted/1049

    HOW SOCIAL MEDIA, MICROTARGETING AND BIG DATA REVOLUTIONIZED POLITICAL MARKETING

    Sep 26, 2016

    Marketing has revolutionized politics. An expert discusses how it’s affecting November’s election. The paradigm has shifted in U.S. politics. Out-of-nowhere candidates—such as Republican presidential nominee Donald Trump and Democratic-socialist Sen. Bernie Sanders—have grown...

    AMERICAN MARKETING ASSOCIATION
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    https://www.ama.org/publications/MarketingNews/Pages/social-media-big-data-microtargeting-revolutionized-political-marketing.aspx1099

    INBOUND MARKETING VS. SEO: AN INSIDE LOOK AT HOW THEY WORK TOGETHER

    Sep 26, 2016

    According to HubSpot, inbound marketing is used to “turn strangers into customers and promoters of your business.” It’s built around attracting strangers with your blog, social media, and keywords, then converting those visitors with forms, calls to action, and landing pages. Then,...

    HUFFINGTON POST
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    http://www.huffingtonpost.com/lucinda-watrous/inbound-marketing-vs-seo-_b_12087812.html1277

    GOOGLE (FINALLY) LAUNCHES CROSS-DEVICE RETARGETING

    Sep 26, 2016

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser i...

    MARKETINGLAND
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    http://marketingland.com/google-cross-device-remarketing-launches-1928191187

    WHY LEAD GENERATION IS THE LIFE-BLOOD OF ANY BUSINESS

    Sep 24, 2016

    Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation tec...

    CASHCOWMARKETING
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    http://cashcowmarketing.co.uk/why-lead-generation-is-the-life-blood-of-any-business/1203

    DISCOVERORG JOINS THE TERMINUS CLOUD FOR ACCOUNT-BASED MARKETING

    Sep 22, 2016

    DiscoverOrg, the world’s most accurate sales and marketing intelligence solution, has joined the Cloud for Account-Based Marketing (ABM) program founded by Terminus. DiscoverOrg’s award-winning platform is used by over 2,000 customers globally to find accurate, in-depth, and actionable i...

    PRWEB
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    http://www.prweb.com/releases/2016/09/prweb13706335.htm1199

    ADOBE SYSTEMS RIDING STRONG TAILWIND IN ONLINE MARKETING

    Sep 22, 2016

    Adobe Systems (ADBE) stock notched a record high for the second straight day on Thursday over enthusiasm for the company's beat-and-raise Q3 report. The maker of digital media and marketing software saw its stock climb as high as 108.50 on the stock market today, a fresh intraday peak, closing u...

    INVESTOR'S BUSINESS DAILY
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    http://www.investors.com/news/technology/adobe-systems-riding-strong-tailwind-in-online-marketing/1058

    YAHOO LETS ADVERTISERS RETARGET WITH NATIVE ADS

    Sep 22, 2016

    Yahoo has announced the ability for search advertisers in the US to expand the reach of their campaigns on Yahoo Gemini, its search and native advertising marketplace, by leveraging search retargeting on Yahoo’s native supply. In other words, unlike traditional search retargeting, Yahoo said Y...

    THE DRUM
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    http://www.thedrum.com/news/2016/09/22/yahoo-lets-advertisers-retarget-with-native-ads1074

    YAHOO BRINGS SEARCH RETARGETING TO GEMINI NATIVE AD INVENTORY

    Sep 21, 2016

    Yahoo announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having to visit their Web sites. Guy Levit, senior director of product management for Yahoo Gemini, said the platform can find consumers man...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/285104/yahoo-brings-search-retargeting-to-gemini-native-a.html1073

    DEMANDBASE APPOINTS ALAN FLETCHER AS CPO AND AMAN NAIMAT AS SVP OF TECHNOLOGY

    Sep 21, 2016

    Demandbase, the provider of Account-Based Marketing (ABM) solutions, today announced that Alan Fletcher was appointed to Chief Product Officer (CPO) and Aman Naimat to Senior Vice President (SVP) of Technology. Fletcher and Naimat, both seasoned Oracle executives, served together as co-founders of d...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/demandbase-appoints-alan-fletcher-as-cpo-and-aman-naimat-as-svp-of-technology/1036

    AD BLOCKING, AD REINSERTION AND FIXING CX: WE’VE ONLY JUST BEGUN

    Sep 20, 2016

    In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is per...

    ADEXCHANGER
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    http://adexchanger.com/data-driven-thinking/ad-blocking-ad-reinsertion-fixing-cx-weve-just-begun/1022

    VIDEOLOGY JOINS SCREENVISION TO MAKE MOVIE THEATER ADS MORE TARGETED

    Sep 20, 2016

    A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the first time I’d been out to a movie in several months. Since the film had gotten good reviews, we got there a bit early to make sure we got good seats and went into t...

    MARKETING LAND
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    http://marketingland.com/videology-joins-screenvision-make-movie-theater-ads-targeted-1921461010

    NHL HOPES TO SCORE WITH VIRTUAL ADVERTISEMENTS ON RINK BOARDS

    Sep 20, 2016

    Advertising on rink boards has not evolved much since it first began appearing in NHL games in 1980. But during the World Cup of Hockey this week and next, the National Hockey League is experimenting with a major change that it is hoping may eventually become more widespread. TV viewers of the games...

    THE GLOBE AND MAIL
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    http://www.theglobeandmail.com/report-on-business/industry-news/marketing/nhl-hopes-to-score-with-virtual-advertisements-on-rink-boards/article31974631011

    WPROMOTE LAUNCHES SCHOLARSHIP FOR STUDENTS IN DIGITAL MARKETING

    Sep 20, 2016

    Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships which will be awarded bi-annually will total $3,000, with the first award in Decem...

    SOCAL TECH, INC.
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    http://www.socaltech.com/wpromote_launches_scholarship_for_students_in_digital_marketing/s-0067218.html1012

    DMEXCO SPECIAL REPORT: THE FUTURE OF DIGITAL MARKETING

    Sep 19, 2016

    Even uttering the word ‘programmatic’ once made creative agencies shudder, but as adtech and the use of data has become more sophisticated, there’s plenty of evidence that there can – given the right treatment – be a successful union.

    VIDEONET
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    http://v-net.tv/2016/09/19/dmexco-special-report-the-future-of-digital-marketing/1005

    YES, IT’S LEGAL: COMPANY LAUNCHES MOBILE DISPLAY ADS FOR ATTORNEYS SERVICE

    Sep 19, 2016

    Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying business of advertising.

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    SEOP NAMED TOP DIGITAL MARKETING AGENCY BY TOPSEOS.COM FOR SEPTEMBER 2016

    Sep 19, 2016

    topseos.com has reported the rankings of the 10 best digital marketing firms for September 2016. SEOP has been named the best firm due to their impressive performance during the topseos.com thorough evaluation process. The ratings are released each month to assist customers of search marketing servi...

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    NEW ‘ACCOUNT-BASED’ MARKETING PLATFORM UNITES SALES AND MARKETING TEAMS

    Sep 19, 2016

    Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way. The solution provides account teams with tools to discover, manage and analyse the accounts natively from a single, proven marketing automation pl...

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    RADIUS INTEGRATES WITH ORACLE MARKETING CLOUD

    Sep 19, 2016

    Radius, the San Francisco-based predictive marketing software vendor, today announced a combined solution with Oracle Marketing Cloud to help B2B marketers surface most promising leads and prospects. The eight year-old vendor, which bases its predictive capabilities on a data-set spanning all US bus...

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    http://www.dmnews.com/marketing-strategy/radius-integrates-with-oracle-marketing-cloud/article/523376/1164

    FACEBOOK ADDS NEW SOCIAL MEDIA TOOL

    Sep 18, 2016

    Social media, used right, can be one of the most potent platforms for targeted advertising. But it can be daunting for small businesses to use effectively. That’s why Facebook created “Blueprint,” a learning platform for small businesses. Blueprint recently reached two milestones: 1 million enrollee...

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    WHY TWITTER, FACEBOOK, AND GOOGLE INVESTORS SHOULD BE AFRAID OF SNAPCHAT

    Sep 17, 2016

    Snapchat may beat its internal revenue projections this year as it aggressively expands its advertising business. Earlier this year, Re/code reported that Snapchat was projecting $300 million to $350 million in revenue this year.

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    GOOGLE BOOSTS ITS VIDEO AND APP AD PRODUCTS

    Sep 16, 2016

    Google announced a couple new features for its ad products at the DMEXCO digital media conference. These include an upgrade to its Universal App Campaigns to let all advertisers target app-install ads based on users' in-app activity, and the new ability to add call-to-action (CTA) buttons in YouTube...

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    24 SEVEN IS HIRING A DEMAND GENERATION COORDINATOR IN NEW YORK, NY

    Sep 16, 2016

    24 Seven is a cool, modern strategic staffing and recruiting firm working with the most sought after companies and brands in the creative industries. We are the go-to talent source supporting the world’s top teams in Marketing, Interactive, Digital, Creative, Ecommerce, Fashion, Beauty and Events.

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    FACEBOOK MAKES OPTING OUT OF BEHAVIORAL AD TARGETING EASIER

    Sep 16, 2016

    Facebook has been using social plug-ins such as the like and share buttons placed on others' sites to add to what it knows about the 1.49 billion people that use the social network each month. Next month it will start using that information to target ads -- as it said it would in June 2014 -- bu...

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    WHY A DATA-DRIVEN STRATEGY IS CRUCIAL TO ABM – ORACLE OPENWORLD

    Sep 16, 2016

    Account-based marketing (ABM) has risen in popularity within the B2B marketing world for two primary reasons. First, it gets results. A survey by Demand Metric revealed 60 percent of B2B businesses who adopt ABM see significant increases in revenue within the first 12 months. Another, by Altera, rep...

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    https://www.leadspace.com/abm-oracle-openworld/1278

    VINDICIA: ACCELERATING ABM BOOSTS PIPELINES

    Sep 15, 2016

    Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an...

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    VINDICIA: ACCELERATING ABM BOOSTS PIPELINES

    Sep 15, 2016

    Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an...

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    SOCIAL MEDIA MARKETING FOR REAL ESTATE AGENTS AND BROKERS

    Sep 15, 2016

    Tired of hearing other real estate agents gush about how successful their last social media campaign was when yours is falling flat?

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    THE DRUM NETWORK'S Q & A: DAVID YORATH OF GUERILLASCOPE TALKS TARGETED TV ADVERTISING AND ENTERPRISE CULTURE IN THE UK

    Sep 14, 2016

    Guerillascope was founded by myself, Ben Livingstone and our Irish chief, Oliver Durkin, in 2001. Personally, having previously worked for the likes of Carat and Leo Burnett on accounts such as Procter & Gamble, Diageo and Orange, I had become increasingly frustrated with the restrictive share deals...

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    MARKETO UNVEILS ACCOUNT BASED MARKETING FEATURES

    Sep 14, 2016

    Account Based Marketing (ABM) is the new acronym on the block – Marketo just made sure of it. The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's ba...

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    MARKETO UNVEILS ACCOUNT BASED MARKETING FEATURES

    Sep 14, 2016

    Account Based Marketing (ABM) is the new acronym on the block – Marketo just made sure of it. The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's ba...

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    CMO TODAY: SNAPCHAT STEPS UP AD TARGETING

    Sep 14, 2016

    SNAP TO IT: More than a year ago, Snapchat founder Evan Spiegel formally introduced his company to advertisers at the annual Cannes festival, saying that he didn’t want ads to be over-targeted and “creepy.”

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    GOOGLE UPDATES UNIVERSAL APP CAMPAIGN TARGETING, TOUTS 3 BILLION APP INSTALLS FROM ADS

    Sep 14, 2016

    A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube and apps in the Display Network — was announced at the DMEXCO conference in Germany on Wednesday.

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    AIRBNB LAUNCHES NEARLY $1M NEW ORLEANS AD CAMPAIGN AHEAD OF SHORT-TERM RENTAL VOTE

    Sep 14, 2016

    The 60-second commercial opens with Reneia, a Central City Airbnb host, who touts the benefits of additional income generated by renting space in her shotgun home to tourists and how it helps fund her animal rescue efforts.

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    FACEBOOK GOES GLOBAL WITH LOOKALIKE AUDIENCES AD TARGETING TOOL

    Sep 13, 2016

    Once marketers have researched and tested campaigns to find out what their ideal customer looks like, ad budgets can be adjusted to target those people through "lookalike audience" ad targeting capabilities. By expanding the targeting tool across borders, Facebook is taking some of the guesswork out...

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    MARKETO ADDS NATIVE ABM CAPABILITIES TO ITS PLATFORM

    Sep 13, 2016

    Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform.

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    INSIDEVIEW ANNOUNCES ABM SOLUTION TO ACCELERATE ACCOUNT-BASED MARKETING INITIATIVES

    Sep 13, 2016

    InsideView today announced an expanded partnership with Marketo, Inc., and a new solution to help companies jump-start their account-based marketing (ABM) initiatives. InsideView is one of a few select partners for the launch of Marketo ABM.

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    SNAPCHAT ADOPTS FACEBOOK-STYLE AD TARGETING LIKE EMAIL, MOBILE DEVICE MATCHING

    Sep 13, 2016

    Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like.

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    MARKETO DRIVES ABM MARKET ADOPTION WITH KEY PARTNERS

    Sep 13, 2016

    SAN FRANCISCO, Sept. 13, 2016 -- In conjunction with the launch of Marketo Account-Based Marketing (ABM), the only solution that offers all the essentials for ABM success within a single platform, the company announced the assembly of 12 digital services and technology partners that represent a best...

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    ENGAGIO RELEASES “THE CLEAR & COMPLETE GUIDE TO ACCOUNT BASED SALES DEVELOPMENT”

    Sep 13, 2016

    Engagio, a leader in the rapidly growing Account Based Everything revolution, today released its newest guidebook designed to help companies build hyper-growth engines by orchestrating scalable human connections across their sales and marketing activities.

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    MARKETO DIVES INTO ACCOUNT-BASED MARKETING

    Sep 13, 2016

    Marketo is diving into account-based marketing (ABM) with a new solution that's built natively within its marketing automation platform. Less than a month after becoming a private company owned by Vista Equity Partners, San Mateo, Calif.-based Marketo is capitalizing on what is quickly becoming ...

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    AVENTION LAUNCHES APPLICATION TO CONNECT ORACLE ELOQUA AND ONESOURCE PLATFORM FOR ABM ALIGNMENT AS A PARTNER OF THE ORACLE MARKETING APPCLOUD

    Sep 13, 2016

    Avention, maker of OneSource Solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it launched a new OneSource connector application that is now available on the Oracle Cloud Marketplace, as a member of the Oracle Marketing AppCloud. The new OneSource connector for Ora...

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    MARKETO SELECTS PREDICTIVE MARKETING LEADER EVERSTRING AS LAUNCH PARTNER FOR MARKETO ABM

    Sep 13, 2016

    EverString, the largest and fastest-growing predictive marketing and predictive sales SaaS company, today announced that it has expanded its partnership with Marketo, Inc., to enable marketing and sales teams to target, engage, and manage the accounts with the most revenue potential for their busine...

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    ADOBE PRIMETIME INTROS LIVE-LINEAR AD REPLACEMENT FOR BETTER TARGETING

    Sep 12, 2016

    Adobe is rolling out linear ad replacement to allow broadcasters to insert more targeted ads into live content streamed over IP networks on multiple screens.  As live broadcast content is reused on different devices, allowing for ad replacement can potentially help broadcasters to better moneti...

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    PERPETUAL DEMAND GEN: TRANSCENDING THE ABM VS. DEMAND GEN DIALOGUE

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    Have marketers “flipped” their lids over account-based marketing (ABM)? It’s a timely question. Bringing a stronger account basis into the targeting and execution of B2B marketing is a tactical best practice of effective demand generation, no doubt.

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    WILL WHATSAPP SPARK A ‘PULL ADVERTISING’ REVOLUTION?

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    The push behind this update to WhatsApp’s privacy policy not only enables Facebook to serve more relevant ads but also could, in the future, allow for targeted and contextual-based advertising in WhatsApp. Putting the power of messaging app data to work could help the industry deliver “pull” adverti...

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    IT DOES NOT PAY FOR ADVERTISERS TO NARROW THEIR TARGETS TOO MUCH

    Sep 12, 2016

    High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/aae14ef0-75db-11e6-bf48...

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    HOW TO COMPLETE THE PICTURE OF YOUR BUYERS ACROSS DEVICES

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    A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. But this requires taking into account knowledge about a buyer’s entire footprint across channels, which ...

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    YAHOO BRINGS CONTENT MARKETING STUDIO STORYTELLERS TO THE UK

    Sep 09, 2016

    Yahoo has launched its full service content studio Storytellers in the UK, following its opening in the US in June this year, to help advertisers better reach their target audience. The studio will provide UK brands and agencies with data-led content marketing services that leverage Yahoo’s ed...

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    FACEBOOK ADDS 2 GLOBAL AD-TARGETING FEATURES

    Sep 08, 2016

    Facebook introduced two new features to aid advertisers seeking to target new countries. The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in ...

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    COMSCORE INTRODUCES SOLUTION TO DRIVE DATA ACTIVATION FOR DIGITAL ADVERTISING AT SCALE

    Sep 08, 2016

    Solution Delivers Data for Precise Audience and Content Targeting to Empower Effective, Relevant and Brand-Safe Advertising. comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger adver...

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    Q&A: LINKEDIN’S HEAD OF PRODUCT ON NETWORK’S NEW AD PERFORMANCE UPGRADE

    Sep 08, 2016

    It’s been a busy year for LinkedIn, the world’s leading business social network. Aside from Microsoft’s $26.2 billion acquisition of it, the company has released a slew of upgrades to its offering for advertisers, leading to an unforeseen movement into the performance marketing space.

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    LEADSPACE AND LEANDATA PARTNER TO ENHANCE DEMAND GEN, ABM EFFORTS

    Sep 07, 2016

    Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies.

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    TOP FASHION PUBLISHER CONDE NAST IMPLEMENTS ARTIFICIAL INTELLIGENCE TO GAIN MARKETING INSIGHTS & INFLUENCE

    Sep 07, 2016

    Conde Nast publications, one of the most recognizable global brands when it comes to trends, fashion and lifestyle, will partner with the IBM Watson-enabled platform Influencer to gain more personal connections and a deeper relationship with key audiences, the company has announced.

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    EBIQUITY ROLLS OUT AD INTELLIGENCE PLATFORM

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    UK-based media and marketing insights firm Ebiquity has launched a platform called Portfolio, enabling clients to view, sort and analyse competitor advertising creative and spend, across fifteen European countries and up to 80 territories worldwide.

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    WHY PERNOD RICARD IS CONFIDENT SPENDING MONEY ON TARGETED ADS DESPITE GROWING INDUSTRY UNEASE

    Sep 07, 2016

    Pernod Ricard has brushed aside growing concerns that the use of targeting advertising on social media is proving unsuccessful and is instead confident that the tool can help the drinks business to better reach consumers over traditional advertising.

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    LEADSPACE AND LEANDATA PARTNER TO DRIVE ABM WITH UNPARALLELED COMBINATION OF PREDICTIVE ANALYTICS AND LEAD MANAGEMENT

    Sep 07, 2016

    Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. Available immediately to customers of both companies, this pairing gives B2B marketers an unprecedented ability to increase conversion rates f...

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    NETLINE LAUNCHES ON DEMAND ACCESS TO THE LARGEST B2B LEAD GENERATION NETWORK FOR MARKETERS

    Sep 07, 2016

    NetLine launched new capabilities for self-serve and full-serve clients alike, enabling marketers to further manage the success of their content syndication lead generation campaigns. With enhanced reporting capabilities and access to lead management, B2B marketers can further control the success of...

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    ADOBE ADDS LIVE VIDEO AD INSERTION AND TIGHTER VIDEO STREAM MEASUREMENT

    Sep 07, 2016

    Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds.  The announcements were made at the International Broa...

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    HERE’S HOW ADOBE HELPED NBC PERSONALIZE ADS DURING THE OLYMPICS

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    That’s because NBC Sports teamed up with Adobe on dynamic ad insertion, in which ads are personalized for each viewer during live or on-demand programming, making this what Adobe called the first live linear ad replacement for every screen — which included 10+ platforms — for a liv...

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    RADIOCENTRE CONTINUES TARGETED CAMPAIGN AS IT TAKES AIM AT AIRBNB CMO JONATHAN MILDENHALL

    Sep 06, 2016

    Airbnb's chief marketing officer, Jonathan Mildenhall, is the latest marketing luminary to be targeted by Radiocentre's bold musical push to get more brands advertising on the airwaves.

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    LAMB ADVERTISEMENT SEEKS YOUNGER AUDIENCE WITH SAVVY DIVERSITY SPIN

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    There was a time when the meat lobby's main job was mocking vegetarians and keeping Sam Neill in work, but times they are a'changin'. A new advertisement sponsored by Meat and Livestock Australia stars a raft of migrants, two gay dads and transgender comedian.

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    MINDSHARE LEADS THE PACK AT INAUGURAL INDIAN CONTENT MARKETING AWARDS

    Aug 31, 2016

    The exchange4media Group held its inaugural Indian Content Marketing Awards (ICMA) today at Hard Rock Cafe, Mumbai. In all, 35 metals were given away along with the Jury Choice Award which went to DB Corp Ltd., the Young Gun of Content, which went to OgilvyOne Worldwide’s Unnati Shah and the P...

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    AVENTION EXPANDS FOOTPRINT AT VINDICIA WITH ONESOURCE ABM SOLUTION

    Aug 30, 2016

    Based on the success of its account-based marketing efforts, Vindicia is expanding its relationship with Avention to include the OneSource ABM Solution. Vindicia, a subscription billing and recurring payment solutions service provider, credits Avention for fueling the growth of its ABM program. The ...

    FIERCECMO.COM
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    VINDICIA USES AVENTION TO FUEL ACCOUNT-BASED MARKETING EFFORTS

    Aug 30, 2016

    Avention, maker of OneSource® Solutions for smarter business insights, today announced that Vindicia, a leading subscription billing and recurring payment solutions service, expanded its relationship with Avention. The OneSource ABM Solution from Avention provides the key account and contact insight...

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    THE FANTASTIC FUTURE OF ABM: CONNECTING ANALOG & DIGITAL CHANNELS

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    Account-Based Marketing (ABM) is one of the hottest trends in B2B marketing. However, account-based selling is not a new concept and has been around since at least 1892, when Caterpillar marketed to large farmers via print and point of sale. But digital ABM wasn’t possible even ten years ago. In the...

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    SNAPCHAT OFFERS ADVERTISERS BEHAVIOURAL TARGETTING FOR FIRST TIME

    Aug 30, 2016

    The news was announced by the company’s director of revenue operations Clement Xue in an eMarketer report published earlier this week. Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016, according to the “Snapchat Advertising” report.T...

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    HOW TO TIE YOUR CONTENT MARKETING INTO YOUR ACCOUNT-BASED MARKETING

    Aug 29, 2016

    Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra?

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    REPORT: SNAPCHAT PLANS TO OFFER BEHAVIORAL AD TARGETING

    Aug 29, 2016

    The social media app, which is very popular with Millennials and Gen Z, has long been known for lacking the targeting and measurement tools that social media marketers are accustomed to. Even though Snapchat has been careful to protect its user base from intrusive ads, it has been making moves to at...

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    MICROARRAY SCANNER MARKET SEGMENTATION,APPLICATION,TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2021

    Aug 29, 2016

    This report studies Microarray Scanner in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering.

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    THE RISE OF ACCOUNT BASED SALES DEVELOPMENT PRACTICE AND STRATEGY

    Aug 29, 2016

    Account based strategies work because they incorporate everything B2B marketing and sales teams do to target, close, and grow the best possible accounts. Account based strategies are not only personalized, they leverage basic human emotions and group dynamics for more effective selling.

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    OMNICOM WINS MCDONALD'S AD ACCOUNT WORTH NEARLY $1 BILLION

    Aug 29, 2016

    In particular, Wahl said that McDonald's is moving toward customization and personalization to create more targeted ads that customers are more likely to respond to. For instance, if you visit your local McDonald's at 7 a.m. three days a week, you would receive targeted ads or promotions for...

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    MARKETING AUTOMATION: WHAT YOU NEED TO KNOW

    Aug 29, 2016

    Marketing automation is quickly becoming crucial for businesses to be successful in their marketing efforts. So what is it? Marketing automation is a subset of customer relationship management (CRM) and is designed to replace marketing tasks and processes that would otherwise be done manually. Thes...

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    SNAPCHAT IS SET TO INTRODUCE BEHAVIOURAL TARGETING

    Aug 28, 2016

    Snapchat will soon be able to offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool. Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app....

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    5 WAYS TO INCREASE SALES WITH EMAIL MARKETING AUTOMATION

    Aug 26, 2016

    Marketers have a powerful ally in marketing automation platforms that enable behavioral marketing campaigns – letting them track subscribers’ actions while they visit customers’ business websites “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified l...

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    7 STEPS TO CREATING THE BEST ABM CAMPAIGN EVER WITH ADVOCACY

    Aug 25, 2016

    Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and sto...

    HTTP://CUSTOMERTHINK.COM/
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    LAMBORGHINI ELEVATES NICHE MARKETING TO CRAZY NEW LEVELS WITH $2 MILLION CENTENARIO ROADSTER UNVEILED AT QUAIL LODGE

    Aug 25, 2016

    Lamborghini Centenario coupe and roadster are a case study in niche product development and marketing–and CEO salesmanship. Lamborghini’s “one-off” product planning system is a 21st Century update of the carrozzeria body-building methods of the classic and vintage eras, though rather than a small ma...

    FORBES.COM
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    THE WONDERFUL, HORRIBLE WORLD OF CREATING A NEW PRODUCT CATEGORY

    Aug 25, 2016

    Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one of the hardest, most frustrating and uncertain experiences of my career. Sometimes, an idea barely makes it out of the gate. Years ago at Adobe, we tried to create a category...

    HTTP://MARKETINGLAND.COM/
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    FACEBOOK TO USE WHATSAPP DATA FOR TARGETED ADVERTISING

    Aug 25, 2016

    WhatsApp, Facebook ’s popular messaging service, will start sharing users’ phone numbers with its parent, allowing for more relevant advertisements and friend recommendations on the social network.

    IRISHTIMES.COM
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    DISH AND AT&T: LOOKING AT THE TARGETED ADVERTISING MARKET

    Aug 25, 2016

    Dish Network (DISH) earns a majority of its revenues through pay-TV services. The company also earns revenues through targeted advertising. Dish has entered into a joint venture with AT&T (T) to target the political advertising market using targeted advertising technology.

    MARKETREALIST.COM
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    WHATSAPP TO SHARE USER DATA WITH FACEBOOK FOR AD TARGETING — HERE’S HOW TO OPT OUT

    Aug 25, 2016

    Facebook-owned messaging giant WhatsApp has announced a big change to its privacy policy which, once a user accepts its new T&Cs, will see it start to share some user data with its parent company — including for ad-targeting purposes on the latter service. “[B]y coordinating more wit...

    TECHCRUNCH
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    INFER LAUNCHES PREDICTIVE ACCOUNT-BASED BEHAVIOR SCORING

    Aug 24, 2016

    Infer Inc., a leading provider of predictive technologies that help companies win more customers, launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs.

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    http://insidebigdata.com/2016/08/24/infer-launches-predictive-account-based-behavior-scoring/975

    KICKFIRE™ JOINS ABM CLOUD FOR SALESFORCE, THE FIRST-EVER ACCOUNT-BASED MARKETING PARTNERSHIP FOR THE SALESFORCE PLATFORM

    Aug 19, 2016

    KickFire has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched today at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categories...

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    WHY LACK OF BUYER INTELLIGENCE IS HURTING YOUR LEAD SCORING

    Aug 18, 2016

    Carlos is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation. DemandGen Report recen...

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    P&G TO SCALE BACK TARGETED FACEBOOK ADS

    Aug 17, 2016

    Procter & Gamble Co., the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness. Facebook Inc. has spent years developing its ability to zero in on consumers based on demographics, shop...

    THE WALL STREET JOURNAL?
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    INFER INTRODUCES PREDICTIVE ACCOUNT-BASED BEHAVIOR SCORING TO BOLSTER ABM PROGRAMS

    Aug 16, 2016

    Infer Inc., a provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs.

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    ABM INDUSTRIES (ABM) HITS NEW 52-WEEK HIGH ON CORE FOCUS

    Aug 16, 2016

    Shares of leading provider of facility solutions, ABM Industries Inc. (ABM - Analyst Report)scaled a new 52-week high of $38.12 on Aug 15 for a solid year-to-date return of 33.9%. Barring minor hiccups, ABM’s share price has steadily been on an uptrend since the beginning of this year.

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    INFER LAUNCHES INDUSTRY’S FIRST PREDICTIVE ACCOUNT-BASED BEHAVIOR SCORING

    Aug 16, 2016

    Infer Launch Infer Inc., a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) progr...

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    MADISON LOGIC ADDS ANALYTICS TO B2B MARKETING TOOL

    Aug 15, 2016

    New York-based B2B purchase intent analyst Madison Logic has upgraded its Activate ABM marketing platform with the addition of attribution and engagement analytics. The tool provides B2B marketers with an 'account based marketing' solution (ABM), combining targeted ads and content syndication to inf...

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    LEAD AND DEMAND GENERATION AGENCY, SMARTACRE, OPENS NEW YORK CITY OFFICE

    Aug 12, 2016

    SmartAcre, Inc., a lead and demand generation marketing agency that helps B2B clients leverage marketing and sales technology throughout the buyers’ journey, announced the opening of its new office in New York City on August 1. This will allow SmartAcre to support the growing demand for marketing te...

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    ORACLE LAUNCHES LARGEST B2B AUDIENCE DATA MARKETPLACE

    Aug 12, 2016

    To help B2B marketers improve their targeting throughout the marketing funnel, Oracle Data Cloud's B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments, thus creating a highly scalable and customizable targeting solution. In addi...

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    ABM? IT'S REALLY B2B!

    Aug 12, 2016

    Andy MacMillan, CEO of email and marketing automation platform Act-On, wanted to make the point that ABM is really just another way of referring to B2B Marketing.

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    SOCIAL123 JOINS ABM CLOUD FOR SALESFORCE, THE FIRST-EVER ACCOUNT-BASED MARKETING PARTNERSHIP FOR THE SALESFORCE PLATFORM.

    Aug 11, 2016

    Social123 has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched yesterday at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categ...

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    ACT-ON SOFTWARE UNVEILS SOCIAL PLATFORM, INTEGRATES WITH EMAIL

    Aug 11, 2016

    Act-On’s Social Media Module includes publishing, listening and reporting capabilities, connecting the dots between social media campaigns and overall marketing goals such as brand awareness, demand generation or customer retention.

    MEDIAPOST
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    http://www.mediapost.com/publications/article/282276/act-on-software-unveils-social-platform-integrate.html867

    OCEANOS JOINS ABM CLOUD FOR SALESFORCE

    Aug 11, 2016

    Oceanos has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched today at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categories...

    OCEANOSINC
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    https://www.oceanosinc.com/news-events/oceanos-joins-abm-cloud-salesforce918

    BRIGHTFUNNEL ABM BENCHMARK INSIGHTS

    Aug 11, 2016

    This research is based on primary data from a network of organizations using the BrightFunnel platform. We analyzed data from the full calendar year 2015 to account for any seasonal variation. We limited the dataset to the high tech vertical to normalize for any industry variations.

    BRIGHTFUNNEL.COM
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    http://www.brightfunnel.com/account-based-marketing-benchmarks-2016/895

    LEANDATA JOINS ABM CLOUD FOR SALESFORCE — FIRST-EVER ACCOUNT-BASED MARKETING PARTNERSHIP FOR THE SALESFORCE PLATFORM

    Aug 11, 2016

    LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. This unprecedented partnership is bringing together a powerhouse group of companies to help marketers better understand the Account-Based Marketing software landscape and select b...

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    http://www.leandatainc.com/press-release/leandata-joins-abm-cloud-for-salesforce-first-ever-account-based-marketing-partnership-for-the-salesforce-pla898

    BRIGHTFUNNEL RELEASES ACCOUNT-BASED MARKETING (ABM) BENCHMARK INSIGHTS

    Aug 11, 2016

    BrightFunnel, the pioneer in B2B Marketing Intelligence, today released new benchmark data to guide marketing and sales organizations as they seek to adopt account-based marketing and sales strategies.

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    MADISON LOGIC EXPANDS ACTIVATE ABM TO INCLUDE MEASUREMENT AND ATTRIBUTION ANALYTICS

    Aug 10, 2016

    Madison Logic, the solution-provider in Account Based Marketing, announced today that, Activate ABMTM, the account based marketing platform, is more effective than ever in driving ROI for marketers with the launch of its new attribution and engagement analytics.

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    MARKETO’S CO-FOUNDER SETS FOOT BACK INTO TARGETED MARKETING TOOLS DOMAIN WITH SERIES B FUNDING OF $22 MILLION FOR HIS STARTUP ENGAGIO

    Aug 10, 2016

    Jon Miller is setting foot back into the targeted marketing tools domain with his new marketing startup Engagio, which raised funding to the tune of $22 million in its latest Series B round, led by Norwest Venture Partners, along with Storm Ventures (one of the firms supporting Marketo) and FirstMar...

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    ENGAGIO RAISES $22M FOR ABM INNOVATION

    Aug 10, 2016

    Account-based marketing tech platform Engagio has raised $22 million in Series B funding that will go toward furthering its efforts to help B2B marketers proactively connect with the right accounts. Engagio has focused on an "account-based everything" model, which takes ABM's idea of specifically ta...

    FIERCECMO.COM
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    http://www.fiercecmo.com/story/engagio-raises-22m-abm-innoivation/2016-08-10872

    MADISON LOGIC EXPANDS ACTIVATE ABM PLATFORM

    Aug 10, 2016

    Account-based technology specialist Madison Logic has expanded the capabilities of its Activate ABM platform solution with new attribution and engagement analytics capabilities. The Activate ABM platform combines targeted advertising and content syndication to influence prospective accounts and iden...

    FIERCECMO.COM
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    http://www.fiercecmo.com/story/madison-logic-expands-activate-abm-platform/2016-08-10874

    TELEVERDE HIRES FORMER SAP LEADER MORGAN JONES TO LEAD EUROPEAN EXPANSION

    Aug 10, 2016

    Mr. Jones is an accomplished B2B sales, marketing and demand generation leader, bringing a keen understanding of inside sales and demand generation to Televerde. Most recently he was the Senior Director of Demand Generation for SAP, and has held demand generation and inside sales roles at IBM, Vigne...

    TELEVERDE
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    http://www.televerde.com/press-releases/televerde-hires-former-sap-leader-morgan-jones-lead-european-expansion/878

    TERMINUS ANNOUNCES FIRST-EVER ACCOUNT-BASED MARKETING CLOUD FOR SALESFORCE

    Aug 10, 2016

    Atlanta, Georgia: Terminus, the leading account-based marketing platform, announces the creation of ABM Cloud for Salesforce, a partner program consisting of account-based marketing software vendors whose products integrate and work seamlessly with the Salesforce CRM. Thirty-five vendors have joine...

    MARTECHADVISOR.COM
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    http://www.martechadvisor.com/news/sales-enablement/terminus-announces-firstever-accountbased-marketing-cloud-for-salesforce/853

    AN ESSENTIAL GUIDE FOR ALL BUSINESSES WANTING TO INITIATE AN ABM STRATEGY FOR THE FIRST TIME

    Aug 09, 2016

    Account-based Marketing or ABM has certainly taken the world of B2B by storm. Everyone is keen to use this strategy to improve conversions and enhance revenues. However, for organizations who are looking to involve themselves with ABM for the first time, there are many key areas of their business th...

    MARTECHADVISOR.COM
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    MARKETO FOUNDER'S ACCOUNT-BASED MARKETING STARTUP NETS $22M

    Aug 09, 2016

    Jon Miller knows a thing or two about building an enterprise technology Software-as-a-Service (SaaS) company. He's one of the founders of Marketo, the San Mateo, Calif.-based marketing automation provider that plans to sell itself to a private equity investor for $1.79 billion.Experience helps. Mone...

    CMSWIRE.COM
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    http://www.cmswire.com/digital-marketing/marketo-founders-account-based-marketing-startup-nets-22m/848

    MADISON LOGIC-EXPANDS ACTIVATE ABM TO INCLUDE GROUNDBREAKING MEASUREMENT AND ATTRIBUTION ANALYTICS

    Aug 09, 2016

    Madison Logic, the global leader in Account Based Marketing, announced today that, Activate ABM™, the industry's leading account based marketing platform, is more effective than ever in driving ROI for marketers with the launch of its new attribution and engagement analytics.

    MARKET WIRED
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    ACT-ON SOFTWARE GOES ACCOUNT-BASED WITH NEW SOL

    Aug 09, 2016

    Account-based marketing technology solutions have made big headlines this year in the B2B space, and Act-On Software is the latest developer to join the party. Act-On's Account-Based Marketing Automation solution was unveiled last week, offering B2B marketers the ability to orchestrate an automated,...

    FIERCECMO.COM
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    http://www.fiercecmo.com/story/act-software-goes-account-based-new-solution/2016-05-09873

    FACEBOOK WILL BYPASS WEB ADBLOCKERS, BUT OFFER AD TARGETING OPT-OUTS

    Aug 09, 2016

    Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertis...

    TECH CRUNCH
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    EMAIL IS STILL A VITAL DEMAND GENERATION TOOL

    Aug 08, 2016

    While outbound email blasts have mixed reviews as a marketing tactic, many B2B companies still find email a valuable tool for nurturing and customer retention

    MEDIAPOST.COM
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    http://www.mediapost.com/publications/article/282002/email-is-still-a-vital-demand-generation-tool.html943

    HOW CONTENT MARKETING HAS EVOLVED IN SIX YEARS

    Aug 05, 2016

    In 2010, Content Marketing Institute was born, with Content Marketing World debuting to an enthusiastic audience of 600 with 65 speakers the following year.

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    HOW TO USE UTM PARAMETERS TO TRACK ACCOUNT-BASED CAMPAIGNS IN GOOGLE ANALYTICS

    Aug 02, 2016

    Part of being a successful B2B marketer requires a constant focus on measurement. But actually measuring your impact can be kind of tricky. Take a second to think about all the ways a B2B buyer can stumble onto your website. Display ads. LinkedIn. Twitter. Word of mouth. How do you know which channe...

    BUSINESS2COMMUNITY.COM
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    http://www.business2community.com/brandviews/demandbase/use-utm-parameters-track-account-based-campaigns-google-analytics-01615406#tiOLbKQ2iGCbbhgz.97850

    BEST PRACTICES FOR IDENTIFYING AND DEVELOPING MARKETING PERSONAS FOR ABM

    Aug 02, 2016

    When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. You’re not just marketing and selling to whichever individual downloads your content or interacts with your website, you have to be thinking about the ent...

    BUSINESS2COMMUNITY.COM
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    http://www.business2community.com/marketing/best-practices-identifying-developing-marketing-personas-abm-01611390#HZr0I5dPOOh5YehH.97847

    IT’S TIME TO GET SERIOUS ABOUT YOUR SOCIAL MEDIA LEAD GENERATION

    Aug 02, 2016

    If you don’t have a clear strategy in place to streamline day-to-day operations and maximize your ROI, you’ll end up investing a lot of time and money with nothing to show for it.53 days until 20,000+ global leaders come together for SMW February Conference. Learn more.Using social media...

    SOCIAL MEDIA WEEK
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    https://socialmediaweek.org/blog/2016/08/time-get-serious-social-media-lead-generation/1285

    3 STEPS FORWARD IN YOUR REVENUE MARKETING JOURNEY

    Aug 01, 2016

    I was standing in front of 2,000 global field marketers, about to present a vision for marketing at the Microsoft Global Exchange. I was nervous, as I planned to begin the talk with my old tried-and-true Revenue Marketing Journey slide, created in 2011. Imagine my surprise when people began to take ...

    B2BMARKETING.NET
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    https://www.b2bmarketing.net/en/resources/blog/3-steps-forward-your-revenue-marketing-journey?utm_source=website&utm_medium=newsLink&utm_campaign=b2bm906

    SOCEDO DEBUTS DEMAND GEN SYSTEM FOR SOCIAL MEDIA

    Aug 01, 2016

    Socedo is a demand generation system designed to empower marketers to discover, engage and qualify prospects through social media to generate revenue at scale.

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    http://www.demandgenreport.com/features/solution-spotlight/socedo-demand-gen-system-for-social-media769

    LEADGENIUS RAISES $10M TO EXPAND ABM PLATFORM

    Jul 28, 2016

    Software startup LeadGenius is expanding its account-based marketing (ABM) platform after closing a Series B financing round of $10 million.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/financial-news/leadgenius-raises-10m-to-expand-abm-platform770

    CREATING POWER-PACKED ABM CAMPAIGNS THROUGH EFFECTIVE ACCOUNT LISTING

    Jul 28, 2016

    The synergies in the marketing world for B2B have evolved ever so consistently. In the present scheme of things, managing data efficiently is a challenge for B2B marketers, but if that is achieved, it becomes a stepping stone for successful campaigns that are based on account-based marketing (ABM).

    MARTECH ADVISOR
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    http://www.martechadvisor.com/articles/sales-enablement/creating-powerpacked-abm-campaigns-through-effective-account-listing/724

    HYDRAULIC CYLINDER MARKET: SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2015 - 2021

    Jul 28, 2016

    A Hydraulic cylinder is also called a linear hydraulic motor. It is a mechanical actuator which is used to provide a unidirectional force by a unidirectional stroke.

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    http://www.openpr.com/news/352545/Hydraulic-Cylinder-Market-Segmentation-Industry-trends-and-Developments-2015-2021.html725

    VISISTAT, INC. ANNOUNCES CORPORATE IDENTITY CHANGE TO KICKFIRE, INC

    Jul 28, 2016

    VisiStat, Inc., the industry leader in IP address intelligence and lead identification technology, announced today that, effective immediately, it has changed its corporate name to KickFire, Inc. The name change is part of a branding initiative to align the company’s current solutions and reflect th...

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    http://www.prweb.com/releases/2016/07/prweb13574360.htm792

    LEADGENIUS RAISES $10 MILLION IN SERIES B FINANCING TO EXPAND ITS ACCOUNT-BASED MARKETING (ABM) PLATFORM

    Jul 28, 2016

    BERKELEY, CA--(Marketwired - Jul 28, 2016) - LeadGenius today announced that it has closed its Series B financing round of $10 million to radically expand its Account-Based Marketing (ABM) platform. Lumia Capital led the latest round of financing with participation from Javelin Venture Partners and ...

    MARKETWIRED
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    http://www.marketwired.com/press-release/leadgenius-raises-10-million-series-b-financing-expand-its-account-based-marketing-abm-2146156.htm1294

    #FLIPMYFUNNEL ACCOUNT-BASED MARKETING CONFERENCE HEADS TO BOSTON

    Jul 27, 2016

    #FlipMyFunnel, the first-ever community dedicated to account-based marketing, is coming back to Boston for a second round of funnel flipping and a celebration of its first birthday. More than 500 B2B marketing and sales professionals will gather in Boston on Thursday, Aug. 11, 2016, at the Boston Co...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/events-webinars/flipmyfunnel-accountbased-marketing-conference-heads-to-boston/1170

    COMSCORE ENHANCES PLAN METRIX SOLUTION WITH MOBILE DATA INPUTS

    Jul 26, 2016

    ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. This combined solution will continue to ...

    COMSCORE
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    http://www.comscore.com/Insights/Press-Releases/2016/7/comScore-Enhances-Plan-Metrix-Solution-with-Mobile-Data-Inputs1088

    WHAT IS DEMAND GENERATION AND WAYS TO BUILD A SUCCESSFUL DEMAND GENERATION SYSTEM

    Jul 26, 2016

    What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all ...

    CASHCOWMARKETING
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    http://cashcowmarketing.co.uk/successful-demand-generation/1202

    EVERGAGE LAUNCHES DATA HUB TO OFFER HOLISTIC VIEW OF CUSTOMERS

    Jul 26, 2016

    Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing campaigns, according to the company.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/evergage-launches-data-hub820

    SCOTT BRINKER AND SANGRAM VAJRE JOIN FORCES TO DISCUSS ACCOUNT-BASED MARKETING AND TECHNOLOGY

    Jul 26, 2016

    Scott Brinker, the Author at Chief Marketing Technologist and Terminus CMO, Sangram Vajre discussed account-based marketing technology in a recent interview.

    TERMINUS
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    http://terminus.com/company/news-pr/739

    TRUE INFLUENCE SURGES IN Q2 GROWTH IN ACCOUNT-BASED MARKETING SPHERE

    Jul 26, 2016

    True Influence, a leading Account-Based Marketing (ABM) technology platform, has shared details of its Q2 2016 Progress Report. The company is an authority on B2B prospect intelligence and demand generation, and has made considerable competitive gain within the field in the last two quarters after t...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/07/p8258557/true-influence-surges-in-q2-growth-in-account-based-marketing-sphere766

    VERIZON COULD BOOST YAHOO AD TARGETING, BUT CHALLENGES AHEAD

    Jul 25, 2016

    EW YORK (AP) - Verizon’s deal for Yahoo could give the phone company a stronger foothold in digital advertising as it takes what it knows about its customers’ whereabouts and combines that with Yahoo’s popular destinations and AOL’s advertising expertise. To boost traffic and...

    THE WASHINGTON TIMES
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    http://www.washingtontimes.com/news/2016/jul/25/verizon-could-boost-yahoo-ad-targeting-but-challen/1238

    SALES ENABLEMENT AND ACCOUNT-BASED MARKETING SPUR SALES OPPORTUNITIES AT ROCKET FUEL

    Jul 23, 2016

    Programmatic marketing and media buying company Rocket Fuel has a separate sales enablement group tasked with creating assets and training programs to drive more efficient selling.

    EMARKETER
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    http://www.emarketer.com/Article/Sales-Enablement-Account-Based-Marketing-Spur-Sales-Opportunities-Rocket-Fuel/1014202931

    THE POINT NAMED TO LIST OF “TOP 100 B2B MARKETING BLOGS”

    Jul 21, 2016

    The Point, a blog by Spear Marketing Group, a leading full-service B2B demand generation agency, has been named to a list of the world’s “Top 100 B2B Marketing Blogs.” Blogs were ranked on the list, published by Feedspot, based on the following criteria: Google reputation and Google search ranking ...

    SPEARMARKETING.COM
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    http://www.spearmarketing.com/point-named-list-top-100-b2b-marketing-blogs/947

    CHINA ELECTRIC VEHICLE MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 21, 2016

    China has been aggressive in its efforts to promote EV adoption, primarily to cope with the growing pollution scenario. China was placed at the top of the nations with the most carbon dioxide emissions in 2011.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78134/china-electric-vehicle-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V4_ZP_m666

    GLOBAL WELDING EQUIPMENT MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 21, 2016

    Welding technology is widely adopted in all small and large scale industries dealing with fabrication processes; it is also used for repairing and refurbishing metal products.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78058/global-welding-equipment-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4_a5_m7iko668

    GLOBAL PRESS BRAKES MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 20, 2016

    Press brake, also known as brake press, is a machine tool used for bending sheet and plate materials, most commonly sheet metals. Two C frames form the sides of a press brake.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78044/global-press-brakes-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4_blPm7iko669

    DEFENSE BORDER SECURITY WORLD MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    Border security forces safeguard nations’ security, economic prosperity, and national sovereignty. They restrict trans-border crimes, smuggling, infiltration, and aid in collecting trans-border intelligence.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78034/defense-border-security-world-market-segmentationparameters-and-prospects-2016-to-2020-market-research-report#.670

    BABY BOTTLES MARKET WORLD SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    The report covers the current scenario and the growth prospects of the global baby bottles market for the period of 2015-2019. To calculate the market size, the report considers revenue generated from the sales of various types of baby bottles: glass, plastic, and other baby bottles.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78011/baby-bottles-market-world-segmentationparameters-and-prospects-2016-to-2020-market-research-report#.V4_dFfm7iko671

    US AGRICULTURAL MACHINERY MARKET WORLD SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    Agricultural machinery has evolved over the years and modern agricultural machines have enhanced the speed, volume, and efficiency of agricultural practices; the machineries are designed and configured to suit the varied needs of end-users. The market depends on agricultural land and farm output and...

    EIN NEWS
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    http://www.einnews.com/pr_news/335844811/us-agricultural-machinery-market-world-segmentation-parameters-and-prospects-2016-to-2020-market-research-rep672

    GLOBAL DAIRY PACKAGING MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 20, 2016

    Dairy products are high energy-yielding products made from raw milk. Since milk can be easily contaminated because of lactose fermentation, dairy products need to be packed in durable materials, so they reach the customer in desirable condition.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77953/global-dairy-packaging-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4_e3vm7iko673

    MOBILE TICKETING MARKET WORLD SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    Mobile ticketing is the process in which customers purchase and obtain tickets using their smartphones or other mobile devices. There are several applications for mobile ticketing, including event ticketing, airline ticketing, transit ticketing, and theatre ticketing.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77473/mobile-ticketing-market-world-segmentationparameters-and-prospects-2016-to-2020-market-research-report#.V46L9Pl650

    LOW END SERVERS MARKET : SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2024

    Jul 20, 2016

    The servers market has always been brewing and dynamic with changes encouraged by the emergence of new technologies and low end servers market is not an exception.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/3012398667

    ACCOUNT-BASED TACTICS NEED STRONG DATA FOUNDATION

    Jul 20, 2016

    As account-based marketing strategies have taken off in popularity with B2B marketing teams, it becomes clearer that the most successful ABM programs are built on a foundation of strong customer data.The “Account-Based Marketing: The Art of the Start” report from Avention polled B2B mark...

    AVENTION- ONESOURCE SOLUTIONS
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    https://www.avention.com/fiercecmo-account-based-tactics-need-strong-data-foundation1266

    GLOBAL SMART FABRICS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 19, 2016

    The Global Service Robotics market is estimated to escalate from $6.25 billion in 2014 to a whopping $21.23 billion in 2020 with a CAGR of 22.6%. Service Robots are the types of robots which are either semi or fully autonomous.

    EIN NEWS
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    http://www.einnews.com/pr_news/335815417/global-smart-fabrics-market-2016-share-trend-segmentation-and-forecast-to-2020651

    ERBIUM OXIDE MARKET MARKET SEGMENTS, OPPORTUNITY, GROWTH AND FORECAST BY END-USE INDUSTRY 2020

    Jul 19, 2016

    Erbium oxide is a water insoluble oxide synthesized from the lanthanide metal erbium. Erbium oxide has excellent electrical, optical and photoluminescence properties.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/3010857652

    WORLD PRODUCT LIFECYCLE MANAGEMENT PLM IT MARKET: SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2016 - 2024

    Jul 19, 2016

    Product life-cycle management (PLM) is an information system that can integrate data, processes, business systems, and eventually people in an extended enterprise.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/3010656653

    GLOBAL GLUCOSE BIOSENSOR MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2022

    Jul 19, 2016

    According to research, the Global Glucose Biosensor Market is accounted for $15.3 billion in 2015 and is expected to reach $30.5 billion by 2022 growing at a CAGR of 10.29% from 2015 to 2022.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77417/global-glucose-biosensor-market-2016-share-trend-segmentation-and-forecast-to-2022#.V46Pgfl97IU654

    US PERSONAL LUXURY GOODS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2019 MARKET RESEARCH REPORT

    Jul 19, 2016

    Personal luxury goods include luxury items used for personal use. Luxury could be defined by different individuals differently based on perceptions about products which could give them comfort and pleasure.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77378/us-personal-luxury-goods-market-segmentationparameters-and-prospects-2016-to-2019-market-research-report#.V46Qe655

    SMART WATCH MARKET DEVELOPMENT, TREND, SEGMENTATION AND FORECAST TO 2027

    Jul 19, 2016

    To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the Global Smart Watch Market.

    MARKET RESEARCH FUTURE
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    https://industrytoday.co.uk/market-research-industry-today/smart-watch-market-development--trend--segmentation-and-forecast-to-2027656

    GLOBAL LIVER CIRRHOSIS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 19, 2016

    Cirrhosis of the liver (or liver fibrosis) is a serious condition in which the liver stops functioning properly due to damage and irreversible scarring of the liver tissue.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77293/global-liver-cirrhosis-market-2016-share-trend-segmentation-and-forecast-to-2020#.V46SMvl97IU657

    ELECTRONIC MEASURING SYSTEM MARKET : SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2026

    Jul 18, 2016

    Electronic measuring systems come under the category of testing and measuring equipment. Electronic measuring systems are becoming more common in the field of manufacturing, maintenance, and education due to strict and rigorous – quality, safety and environmental standards.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/76490/electronic-measuring-system-market-segmentation-industry-trends-and-developments-2026#.V4zcePl97IU634

    THE 2016 REPORT ON IT OUTSOURCING WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 18, 2016

    According to researcher, the Global IT Outsourcing Market is accounted for $314.92 billion in 2015 and is expected to reach $481.37 billion by 2022 growing at a CAGR of 6.2% during the forecast period.

    EIN NEWS
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    http://www.einnews.com/pr_news/335572541/the-2016-report-on-it-outsourcing-world-market-segmentation-and-major-players-analysis-2020635

    CYBER SECURITY MARKET DEVELOPMENT, TREND, SEGMENTATION AND FORECAST TO 2021

    Jul 18, 2016

    The market for global cyber security is estimated at $60-70 billion in 2015 and is expected to grow at a CAGR of 8-11% within forecasted period. The market has been majorly segmented on the basis of solutions which includes network security, endpoint security, content security, application security,...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/76749/cyber-security-market-development-trend-segmentation-and-forecast-to-2021#.V4zhPfl97IU636

    GLOBAL CLOUD AUTOMATION MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 18, 2016

    According to researcher, the Global Cloud Automation market is poised to reach $70.98 billion by 2022 growing at a CAGR of 12.92 % during the forecast period.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/76424/global-cloud-automation-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4zjgvl97IU637

    GLOBAL CYTOLOGY COLLECTION MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016

    Jul 18, 2016

    First, the report provides a basic overview of the Cytology Collection industry including definitions, classifications, applications and industry chain structure. And development policies and plans are discussed as well as manufacturing processes and cost structures.

    ACUTE MARKET REPORTS
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    http://www.golfintuition.co.uk/global-cytology-collection-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/638