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    WHY B2B TECH NEEDS SOCIAL MEDIA

    Jan 12, 2018

    Every single company in America needs to be on social media. Whether to offer thought leadership or appear more relevant in search, there’s no question (or argument) how important social media is for business today. The question still begs though, if it’s critical for B2B technology comp...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=21032103

    THINK TWICE ABOUT AUTOMATING YOUR MARKETING

    Jan 12, 2018

    I first used a marketing automation platform 10 years ago. We all loved the potential of those new systems back then: We’d build large databases of the names of potential customers and use marketing automation to nurture them along until they were ready to buy.We’d segment by industry or...

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=21042104

    SOURCEMEDIA PROVIDES NEW INTENT DATA PRODUCT

    Jan 12, 2018

    SourceMedia is offering a new account-based marketing product called SourceSelect+, to help companies identify prospects who are in-market for their products.The new solution analyzes and reports intent data, including a user’s content consumption and frequency across the web. Presumably, that...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=21052105

    WHY DIFFERENTIATION IS CRUCIAL FOR B2B CONTENT MARKETERS IN 2018

    Jan 12, 2018

    Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow.Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=21072107

    EMAIL A TOP CHANNEL IN ACCOUNT-BASED MARKETING, STUDY SAYS

    Jan 11, 2018

    Email is one of the most effective channels in account-based marketing (ABM), and it’s easy to use, according to a January survey from Ascend2. But it has to fit into the broader alignment of sales and marketing.Ascend2, a provider of research-based marketing, surveyed 253 executives, 53% in B...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=20962096

    MUST-HAVE TOOLS & TACTICS: B2B MARKETERS SHARE THE SOLUTIONS & STRATEGIES THEY ARE PRIORITIZING FOR 2018

    Jan 10, 2018

    Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers?We asked 10 top practitioners what their must-have tactics and tools were for 2018. The responses...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=20972097

    SEGMENTATION MODELS ARE OUTDATED: HOW TO UPDATE YOUR MARKETING SEGMENTATION PRACTICES

    Jan 10, 2018

    The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable margin but also ignored the demographic, racial, and geographic segments that predicted a different ...

    MARKETINGPROFS
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    http://ABM.report/news-article.aspx?ID=20982098

    4 MARKETING AUTOMATION TRENDS TO WATCH IN 2018

    Jan 08, 2018

    According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to increase in the years to come as more companies begin embracing marketing automation and the tools become more sophisticated.Thanks to products from compani...

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=20942094

    B2B MARKETING IN 2018: IT’S TIME TO GO BACK TO THE BASICS

    Jan 05, 2018

    I love reading over everyone’s predictions for the New Year. Especially as it relates to marketing.But most of the predictions seem to be around marketing tactics – where you should allocate your budgets to reach more customers, how to create more website traffic, etc. And while these tr...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20952095

    MADISON LOGIC INTEGRATES ABM PLATFORM WITH MARKETO

    Jan 05, 2018

    Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation.The partnership aims to allow both Marketo and Madi...

    DEMAND GEN REPORTDEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=21102110

    SALES ACCELERATION SOFTWARE QSTREAM APPOINTS NEW CEO

    Jan 04, 2018

    Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board.Lanchantin has more than 30 years of experience leading global sales, services and customer success organizat...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=21112111

    HOW TO FOCUS YOUR ACCOUNT BASED MARKETING PROGRAM IN 2018

    Jan 04, 2018

    When the term account-based marketing first started being bandied about in the Sales and Marketing world it was easy to be skeptical. If you had a nickel for every time a new buzzword came and went in this industry you’d have a whole lot of Thomas Jeffersons rolling around in your comically ov...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20892089

    MADISON LOGIC BECOMES BIDIRECTIONAL WITH MARKETING AUTOMATION BY INTEGRATING WITH MARKETO

    Jan 04, 2018

    New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and marketers’ first-party data — and then uses those signals for the targeting of ads or content to their interests.For instance, two people fro...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=20902090

    ACCOUNT-BASED MARKETING LEADER TERMINUS ACQUIRES BRIGHTFUNNEL

    Jan 03, 2018

    Terminus, the leader of the account-based marketing (ABM) movement, today announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create,...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=20882088

    TERMINUS ADDS MARKETING ANALYTICS, MULTI TOUCH ATTRIBUTION WITH BRIGHTFUNNEL ACQUISITION

    Jan 03, 2018

    Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the acquisition, Terminus aims to build a platform for executing and measuring go-to-market initiatives, whether they ar...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=21122112

    THE STATE OF B2B PROGRAMMATIC ADVERTISING

    Jan 02, 2018

    Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.The report was based on data from a survey conducted in September and October 2017 among 164 B2B marketers.Some 63% of respondents say their firm is cur...

    MARKETINGPROFS
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    http://ABM.report/news-article.aspx?ID=20842084

    WHERE IS B2B MARKETING HEADED? 7 PREDICTIONS FOR 2018

    Jan 01, 2018

    End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I wi...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20832083

    3 KEY FINDING FROM THE FRONTLINES OF ABM

    Dec 29, 2017

    The drumbeat for Account Based Marketing is getting louder and louder. As we march into 2018, top experts predict more of the same. The whispers are turning to roars and spreading like ripples across a pond. Though it may have been there all along, many of the smartest companies are beginning to joi...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20772077

    BEYOND PREDICTIVE: 4 REASONS FOR B2B MARKETERS TO CONSIDER PRESCRIPTIVE ANALYTICS IN 2018

    Dec 27, 2017

    Data drives Marketing today…Predictive Analytics has already been effective in showing amazing results in enterprise Sales and Marketing. So, is it time for B2B enterprises to now advance to the next level with Prescriptive Analytics?Wouldn’t it be amazing if besides showing you the qui...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=20822082

    YEAR-ENDER 2017: TOP 7 B2B MARKETING PHILOSOPHIES

    Dec 26, 2017

    Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and ...

    MARTECH SERIES
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    http://ABM.report/news-article.aspx?ID=20802080

    2017: THE YEAR IN B2B MARKETING INNOVATION

    Dec 26, 2017

    For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing an...

    MARTECH TODAY
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    http://ABM.report/news-article.aspx?ID=20812081

    KICKFIRE UNVEILS NEW MARKETO INTEGRATIONS TO BRING ACCOUNT-BASED INTELLIGENCE INTO B2B AUTOMATION

    Dec 22, 2017

    KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo environment, enabling users to ...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=20792079

    6 WAYS A CONTENT STRATEGY MAKES YOU LESS CRAZY AND MORE EFFECTIVE

    Dec 21, 2017

    Content marketing has proven to be an effective part of a brand’s marketing mix, but doing it well requires more than creating content and putting it out there. It’s not about churning out a few infographics and hoping for the best. The secret to good content marketing is good storytelli...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20722072

    MARKETERS ARE HUNGRY FOR CONTENT MARKETING KNOWLEDGE, MARKETO REVEALS

    Dec 21, 2017

    Marketo, Inc., the leading provider of engagement marketing software and solutions, announced today the most-watched topics from its extensive library of free Marketo University training courses and released 26 new videos. Since the online education program launched earlier this year, marketers from...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=20732073

    B2B MARKETING IS GOING THROUGH A TECHNOLOGICAL REVOLUTION AND CMOS ARE READY TO INVEST

    Dec 21, 2017

    Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technologic...

    ADWEEK
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    http://ABM.report/news-article.aspx?ID=20742074

    INTERNET OF THINGS IN THE SUPERCOOL GAME OF B2B MARKETING

    Dec 21, 2017

    The way of business has always been changing according to time & technology. Marketers who are an integral part of the business process adapt the changes in their own way to stay ahead of the competitors. Businesses which were earlier run on word of mouth advertising adopted the technology of pr...

    CUSTOMERTHINK
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    http://ABM.report/news-article.aspx?ID=20752075

    THE IMPORTANCE OF STORYTELLING IN B2B CONTENT MARKETING

    Dec 21, 2017

    Imagine what a trip to Mars would be like: How would you get there? What would the planet actually look like? Does it make you afraid?Aerospace company Lockheed Martin addressed these questions in a video they produced called The Field Trip To Mars. A group of school children boarded a bus with the ...

    TECHTARGET
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    http://ABM.report/news-article.aspx?ID=20762076

    DENTSU AEGIS ACQUIRES B2B SHOP DWA, ALIGNS IT WITH MERKLE

    Dec 20, 2017

    Dentsu Aegis Network has acquired San Francisco-based B2B digital media and marketing agency DWA. Terms weren’t disclosed. The newly acquired agency will be aligned with DAN’s data-driven marketing shop Merkle to help boost its B2B capabilities. It will be branded “DWA, a Merkle co...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=20652065

    THE 2018 TRENDS MARKETING EXECUTIVES FEEL LEAST PREPARED FOR

    Dec 20, 2017

    Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.The report was based on data from a survey of 500 marketing executives (29% work for B2B firms, 14% work for B2...

    MARKETINGPROFS
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    http://ABM.report/news-article.aspx?ID=20662066

    SIGSTR JOINS MARKETO® INNOVATE PARTNER ECOSYSTEM TO ENHANCE CONTENT FOR ACCOUNT-BASED MARKETING CAMPAIGNS

    Dec 20, 2017

    Sigstr, a SaaS platform for employee email signature marketing, has joined the Marketo Innovate partner ecosystem, providing marketers with the ability to deploy dynamic email signature campaigns that integrate seamlessly with Marketo landing pages and lists, enhancing account-based marketing (ABM) ...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=20672067

    ‘ALWAYS ON’ IS AT THE HEART OF EVERY ABM STRATEGY — HERE’S WHY

    Dec 20, 2017

    For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall ...

    MARTECH TODAY
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    http://ABM.report/news-article.aspx?ID=20682068

    CHIEF MARKETING OFFICERS SHARE STRATEGIES FOR 2018

    Dec 20, 2017

    It's been a turbulent year for marketers, with disruption, security and customer data issues along with a myriad of other distractions and 2018 doesn't appear to be any less frenzied. Keeping your eyes on the prize has become more and more challenging and where you invest your organization&#...

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=20692069

    CREATE DEEPER CONNECTIONS TO DRIVE CONVERSION, CLOSE DEALS WITH END-TO-END PERSONALIZATION

    Dec 20, 2017

    A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates.The shift from simply discussing the possibilities of personalization to real-worl...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=20702070

    AUDIENCE MANAGEMENT PLATFORM LEADSPACE RAISES $21 MILLION SERIES C FUNDING TO DRIVE AI-ENABLED MARTECH TRANSFORMATION

    Dec 19, 2017

    World’s leading B2B audience management platform for marketing and sales, Leadspace has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). As B2B organizations increasingly use big data and AI to drive more targeted relevant...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=20602060

    B2B TECHNOLOGY FIRMS TURN TO METADATA FOR CLOSED-LOOP ACCOUNT BASED MARKETING

    Dec 19, 2017

    Metadata (http://www.metadata.io), the patented platform for closed loop account based marketing, is helping B2B technology companies generate sales pipeline and close net new business while providing them with an automated platform that generates demand among their ideal customers."B2B markete...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=20612061

    KICKFIRE CUSTOMER, IDIO LTD., GENERATES 879% INCREASE IN TARGET ACCOUNT IDENTIFICATION WITH IP-ADDRESS-TO-COMPANY API

    Dec 19, 2017

    Today, KickFire, the leader in IP address intelligence and company identification, announced that their customer, Idio, reported an 879% increase in target account identification throughout its Content Intelligence Platform. Idio identifies patterns in client content consumption to provide prescript...

    PR WEB
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    http://ABM.report/news-article.aspx?ID=20622062

    THE PEDOWITZ GROUP (TPG) LEADS SLMA’S TOP 40 MOST INSPIRING LEADERS; FOUR TPG EXECUTIVES WIN AWARDS IN FOUR SALES LEAD MANAGEMENT CATEGORIES

    Dec 19, 2017

    Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announces four key executives have been named 2017 Top 40 Most Inspiring Leaders in Sales Lead Management. TPG winners include: Debbie Qaqish, Chief Strategy Officer; Kevin Joyce, CMO and VP of Strategy; Pamela Muldoon, Revenue Mark...

    PR WEB
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    http://ABM.report/news-article.aspx?ID=20632063

    INFLOWING LAUNCHES NEW WORDPRESS PLUGIN THAT OPENS UP ACCOUNT-BASED MARKETING TO SMB AND MIDMARKET

    Dec 19, 2017

    Leading account-based marketing agency launches new tool to make web personalisation simple, easy and affordable.United Kingdom (PRUnderground) December 19th, 2017.Inflowing today announces the launch of ABM for WP, a plugin for WordPress that gives businesses of all sizes the ability to personalise...

    PR WEB
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    http://ABM.report/news-article.aspx?ID=20642064

    GET YOUR MARKETING STRATEGY ORGANIZED WITH THESE 4 TOOLS

    Dec 18, 2017

    Posting the right content takes planning and analytics in order to reach your target market. Thankfully there are great resources available that will gather data and schedule your posts and tweets. Would you like to streamline your marketing efforts? Take advantage of these tools, and let me know ho...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20562056

    WHY MARKETING SHOULD BE RUNNING ABM CAMPAIGNS

    Dec 18, 2017

    Over the past year, ABM has been all the buzz for B2B marketing strategies. The main driver behind the popularity of ABM is the providers of ABM technology platforms. However, there is value behind the buzz as B2B firms are starting to see the ROI of well-executed ABM campaigns. Here, we take a look...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20572057

    DAMIAN MADDEN JOINS SELLING SIMPLIFIED AS VP SALES - EMEA

    Dec 18, 2017

    Selling Simplified, a global leader in B2B demand generation, announced today the strategic appointment of Damian Madden as VP Sales – EMEA to further strengthen its global management team and accelerate revenue growth throughout the region.Selling Simplified is experiencing explosive growth w...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=20582058

    HOW TO TURN YOUR TRADITIONAL MARKETING INTO ABM

    Dec 18, 2017

    By now most B2B marketers know why Account Based Marketing is good for their business, but now the question on most marketers lips is, “How do I execute an ABM campaign, exactly?”And this is understandable. Most blog posts and whitepapers on the subject of how to execute an ABM campaign ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20592059

    LEADSPACE RAISES $21 MILLION IN SERIES C FUNDING

    Dec 15, 2017

    Leadspace, the B2B Audience Management Platform for Marketing and Sales, today announced it has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). Leadspace will use the funding to support its rapid customer growth, continue to de...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=20532053

    YESLER PARTNERS WITH FUNNELWISE TO DELIVER B2B MARKETING REVENUE ANALYTICS

    Dec 15, 2017

    Yesler, a full-service B2B marketing agency, announced today that it has partnered with FunnelWise®, a SaaS solution that delivers unique insights into an organization’s revenue-driving activities.Marketing and sales teams face increased pressure to generate demand and exceed revenue goals...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=20552055

    MARKETO® ACCELERATE ECOSYSTEM EXPANDS WITH THE ADDITION OF EIGHT PARTNERS

    Dec 14, 2017

    Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the addition of several new partners to the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. This latest group of partners – Allocadia, Madison Logic, Met...

    BUSINESS INSIDER
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    http://ABM.report/news-article.aspx?ID=20452045

    4 MARKETING TACTICS TO TRY IN 2018

    Dec 14, 2017

    When it comes to marketing tactics, sometimes you have to experiment with many of them before you figure out what works best for your business. This means you’ll have to be willing to spend some time (and maybe money) on determining what works and what doesn’t.The good news is once you&r...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=20462046

    5 BASIC B2B MARKETING TACTICS THAT DELIVER BIG RESULTS

    Dec 14, 2017

    I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if...

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=20472047

    UNDERSTANDING ABM - A NEW YEAR’S RESOLUTION FOR EVERY MARKETER

    Dec 14, 2017

    Technology is often seen as being the answer to every marketing initiative, but it cannot replace the human element that is such a fundamental part of new people-based approaches such as account-based marketing (ABM). In this article, Alisha Lyndon, Founder & CEO, MomentumABM, discusses how to g...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=20502050

    ARE YOU DECIDING ON A MARKETING AUTOMATION PLATFORM?

    Dec 14, 2017

    MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software. It addresses these questions:What factors are driving the...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=20512051

    B2B MARKETERS STEP UP LOCALIZATION INITIATIVES TO SUPPORT GLOBAL EXPANSION

    Dec 13, 2017

    The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content. Therefore, progressive B2B compani...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=20362036

    BOP DESIGN ANNOUNCES PREDICTIONS FOR 2018 B2B MARKETING TRENDS

    Dec 13, 2017

    Bop Design, a B2B marketing agency, recently released an article predicting the hottest web design and marketing trends for 2018, and also looks back at trends over the past year. The agency polled their creative, technical, and content teams to determine what trends are on the rise and what trends ...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=20372037

    FIVE WAYS ARTIFICIAL INTELLIGENCE IS TRANSFORMING B2B MARKETING

    Dec 13, 2017

    Over the last few years, B2B marketers have begun turning to artificial intelligence (AI) to improve the effectiveness of their campaigns and accelerate business growth. Research shows that 80% of B2B marketing executives believe that AI will revolutionize the field in the next five years. However, ...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=20382038

    WILLIAM STEELE RETIRES FROM TRUEBLUE BOARD OF DIRECTORS AFTER 17 YEARS OF SERVICE

    Dec 13, 2017

    TrueBlue, Inc. (NYSE: TBI) announced today that William Steele is retiring from the company’s board of directors effective Dec. 31, 2017.Steele has served on TrueBlue’s board since 2001 and was Chairman of the Corporate Governance and Nominating Committee and Lead Independent Director un...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=20392039

    LINQIA APPOINTS DANIEL SCHOTLAND AS CHIEF OPERATING OFFICER

    Dec 13, 2017

    Linqia, a performance content marketing technology company, today announced the appointment of Daniel Schotland as Chief Operating Officer. Schotland joins Linqia from TubeMogul, where he led the global ad operations, client service and account management teams. He brings nearly 20 years of experien...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=20542054

    CONSENSUS' BUYER ENABLEMENT TECHNOLOGY RECOGNIZED AS TOP B2B MARKETING TOOL FOR 2017

    Dec 12, 2017

    Consensus, an enterprise SaaS (software-as-a-service) startup that drives B2B sales through Buyer Enablement, has been recognized as one of the Top Marketing Tools of 2017 by Smart Selling Tools."We're honored to be listed as one of the leading marketing tools for 2017," said founder G...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=20302030

    3 ELEMENTS EVERY B2B DEMAND GENERATION STRATEGY MUST HAVE

    Dec 12, 2017

    With B2B buyers nearly 60 percent through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading B2B firms are increasingly realizing the value of having an effective marketing and demand generation strate...

    CRM MAGAZINE
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    http://ABM.report/news-article.aspx?ID=20312031

    AZALEAD OPENS US OFFICE, HIRES INDUSTRY VETERAN AS HEAD OF SALES TO EXPAND MARKET FOR INNOVATIVE ABM PLATFORMSALES

    Dec 12, 2017

    Azalead, the international technology leader in account-based marketing, announced today the opening of a US sales and support office, and hired an industry sales veteran, Walter Sharp, to run its sales operations in this region. Sharp will join a rapidly expanding team already based in the US, and ...

    BUSINESS INSIDER
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    http://ABM.report/news-article.aspx?ID=20322032

    5 STRATEGIES TO OPTIMIZE YOUR LEAD GENERATION

    Dec 12, 2017

    How do you optimize your lead generation efforts? In every industry, from B2B to B2C, the answer to this question is becoming increasingly crucial. Particularly for businesses with long buyer’s journey, getting leads into the funnel is a prerequisite to effective, targeted, marketing and nurtu...

    THE HUFFINGTON POST
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    http://ABM.report/news-article.aspx?ID=20332033

    3 IMPORTANT SEARCH ENGINES TO LEVERAGE FOR CONTENT MARKETING

    Dec 12, 2017

    If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.When we talk about search engine optimization, most people think of Google. However, when we think of it from a content ma...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=20342034

    LEAD LIAISON ADDS SALES ENABLEMENT TO BOLSTER ACCOUNT-BASED MARKETING AND SALES PROSPECTING

    Dec 11, 2017

    Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®.This development is a result of years of industry research and collecting feedback from clients and pa...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=20172017

    GOING BEYOND INSTINCT, EXPERIENCE AND FOCUS GROUPS WITH AI

    Dec 11, 2017

    Marketers can’t simply rely on instinct, experience and good taste (and an occasional focus group) to guide their strategies and campaigns. Matt Amundson, VP of Marketing and Sales Development at EverString shares 4 reasons why an AI solution is now the “must have” for a marketing ...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=20182018

    DON’T FORGET THESE KEY PARTS OF YOUR ACCOUNT BASED CONTENT STRATEGY

    Dec 11, 2017

    Content marketing has transformed B2B by letting marketers initiate conversations and develop relationships earlier in the buying process. Today, content marketing meets content selling.Content selling gives salespeople the ability to deliver the right content at the right time for each contact, add...

    BUSINESS 2 COMMUNITY
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    INFORMA ENGAGE IDENTIFIES KEY B2B MARKETING TRENDS IN 2018

    Dec 11, 2017

    Based on a Direct Survey of Companies in Sectors Like Automotive, Technology, Aviation, Manufacturing, Infrastructure, Wealth Management and Others, Informa Engage Compiled an Incisive Look at What’s on the Minds of B2B Marketers.Informa Engage, the global leader in marketing services, release...

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    JESSICA STAFFORD NAMED SENIOR VICE PRESIDENT AND GENERAL MANAGER FOR AUTOTRADER

    Dec 11, 2017

    Cox Automotive names Jessica Stafford, senior vice president and general manager of Autotrader, effective today. Stafford will lead the business and work cross-functionally across product, sales, marketing and operations."With more than 10 years of experience leading the marketing team, Jessica...

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    TECHBYTES WITH DANIEL WAAS, DIRECTOR OF MARKETING, LOGMEIN

    Dec 11, 2017

    Daniel Waas: Here at LogMeIn I serve as the director of product marketing for GoToWebinar. My background is in demand gen. I used to run the marketing for the GoTo products in EMEA. Back in Europe, I had three teams. One each in the UK, Germany, and France. My team ran up to 100 webinars per quarter...

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    CONTENT TO SALES: THE 4 ESSENTIAL PILLARS OF CONTENT MARKETING

    Dec 11, 2017

    Everyone is doing content marketing these days. Some 80% of respondents say they are doing content marketing according to 2017 survey data.Yet I worry about some of the efforts I’ve seen or heard about. This is because they are missing some of the essential pillars you must have to grow the pr...

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    TRYING TO USE CONTENT MARKETING TO SNEAK YOUR WAY ONTO SANTA’S NICE LIST?

    Dec 11, 2017

    When I started this post, I intended to write about how important it is to make sure your content marketing efforts don’t reveal that, deep down in your corporate heart, you secretly think your customers may be stupid. And then I realized that might come across as hypocritical since I’ve...

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    HOW CONTENT MARKETING PLAYS INTO SEO (AND VICE VERSA)

    Dec 10, 2017

    Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found ...

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    HOW TO INCREASE DATABASE INTEGRITY TO CRUSH YOUR 2018 TARGETS

    Dec 08, 2017

    As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes wit...

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    THE SECRET TO SUCCESSFUL CONTENT-MARKETING IN 2018 IS HAVING A STRATEGY, SO GET ONE

    Dec 07, 2017

    With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It's time to identify which parts of your old strategy worked and which ones you'll need to throw out. Also, are there any new techniques to replace them with?Acc...

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    4 WAYS TO EXPAND YOUR B2B SERVICES BEYOND YOUR LOCAL MARKET

    Dec 07, 2017

    There's a common plateau that B2B service providers run into. You've built up a solid client base in your local market, but your profits have leveled off. To continue growing your business, you'll need to expand beyond local clients.Growing your client base probably won't happen over...

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    MARIA PERGOLINO JOINS ANAPLAN AS CHIEF MARKETING OFFICER

    Dec 07, 2017

    Anaplan, a leading platform provider driving a new age of connected planning, announced today the appointment of Maria Pergolino as Chief Marketing Officer. Pergolino is a proven marketing leader known for building world-class teams that drive growth, product differentiation, and category developmen...

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    SMARTBUG MEDIA ADDS INFOSEC MARKETING VETERAN KEN MAFLI TO AWARD-WINNING CONSULTING TEAM

    Dec 07, 2017

    SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of Ken Mafli as Marketing...

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    THE NEXT WAVE OF ABM: A BLENDED APPROACH

    Dec 06, 2017

    Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA.In the past few years, Account-Based Mark...

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    INFORMA ENGAGE IDENTIFIES THE 3 TOP AREAS TO WATCH AND THE KEY B2B MARKETING TRENDS IN 2018

    Dec 06, 2017

    Informa Engage, the global leader in marketing services, releases a new "B2B Marketing Trends Report," which examines the key trends, challenges and priorities facing B2B marketers in 11 high-growth markets. Click here to download the report.Results show that marketers' priorities diff...

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    B2B INFLUENCER MARKETING IN 2018 - 5 SECRETS TO OWN YOUR CAMPAIGNS!

    Dec 06, 2017

    B2B marketers: pay attention to Influencer Marketing in 2018!More marketers are trying to tap into influencer marketing today. An earlier Nielsen study threw light on an important key behind influencer marketing’s popularity.  92 percent of consumers around the world said that they truste...

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    13 DEMAND GENERATION STATISTICS THAT WILL BLOW YOUR MIND

    Dec 06, 2017

    Demand generation is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of strategical flux.One of the best ways to get a view of the cur...

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    ZILLIANT PARTNERS WITH INTEGRATED COMMERCIAL EXCELLENCE (ICE™) TO DELIVER ARTIFICIAL INTELLIGENCE

    Dec 05, 2017

    Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships, today announced a strategic partnership with Integrated Commercial Excellence (ICE™), a consultancy firm headquartered in The Netherlands."ICE is committed to helping B2B organizat...

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    THE BENEFITS OF E-COMMERCE FOR B2B FIRMS

    Dec 05, 2017

    Most B2B decision-makers (89%) expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for CPG, manufacturing, and software firms.Some 59% of B2B de...

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    VIDYARD EXPANDS LEADING VIDEO PLATFORM TO HELP MARKETERS GENERATE MORE LEADS WITH VIDEO

    Dec 05, 2017

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    INTERVIEW WITH RUSS HEDDLESTON, CEO, DOCSEND

    Dec 05, 2017

    “By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline.”I’m the co-founder and CEO of DocSend. Before starting DocS...

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    THIS YEAR, TACKLE THESE 3 DEMAND GENERATION PRIORITIES FIRST

    Dec 05, 2017

    After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand gen...

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    HOW CONTENT MARKETING DRIVES MORE REVENUE FOR YOUR BRAND

    Dec 05, 2017

    You know content marketing is important. You know you should do it, but what exactly is your business getting out of it? People can tell you all about content marketing and how to go about doing it, but few get around to describing the return on investment. That’s what content marketing is&hel...

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    HOW TO USE VIDEO CROWDSOURCING TO SUPERCHARGE CONTENT MARKETING

    Dec 05, 2017

    Content marketers do not use enough video. Even though it is the most powerful marketing medium, video has traditionally been too expensive, complex and time-consuming for marketers. As a result they haven’t been able to use it as much as they would like.Crowdsourcing your video harnesses a dy...

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    HUMAN TO HUMAN: THE END OF B2B/C MARKETING

    Dec 04, 2017

    When I first began my career, I’d hear people say things like “business is business,” which they would use as an excuse for treating people badly. Today, more people are realizing that business is actually just people, which completely shifts the paradigm. Your approach should shif...

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    HOW TO DO CONTENT MARKETING RIGHT

    Dec 04, 2017

    If you are not hearing about content marketing, you should be.If you are, much of it is probably wrong because just like social media, it’s effective use is determined by one’s understanding of it.The difference between social media and content marketing is that content marketing is a pr...

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    CONTENT MARKETING TIPS IN THE AGE OF NON-EXISTENT ATTENTION SPANS

    Dec 04, 2017

    By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.Hopefully, by now, you realize that this is fake news and has actually been debunked. However,...

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    FIVE EFFECTIVE LINKEDIN STRATEGIES FOR B2B MARKETING: MAGNIFICENT MARKETING PRESENTS A NEW WEBINAR

    Dec 04, 2017

    LinkedIn is the most effective social-media platform for corporate storytelling and, when used effectively, can be a very effective marketing tool for businesses. Magnificent Marketing has teamed up with LinkedIn power connector and expert Chuck Hester to present a new webinar featuring tips for how...

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    THE NEXT WAVE OF ABM: A BLENDED APPROACH

    Dec 04, 2017

    Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing lands...

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    THE WHO, WHAT, WHERE, WHEN AND WHY OF ABM

    Dec 04, 2017

    Matt Amundson, VP of Marketing and Sales Development at EverString talks about how over 50% of marketers don’t have an ABM strategy because they think it’s too risky or too complicated, or even, too hard. But, by breaking it down into the 5W’s, the basic building blocks of ABM, and...

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    TIPS FOR CREATING MARKETING BUDGETS THAT GET APPROVED

    Dec 03, 2017

    Each year marketing budgets are prepared and presented. And each year most marketing teams are frustrated because they usually take a budget hit or do not receive the budget amounts (people and or dollars) requested. To avoid some or all of these outcomes, follow these tips for preparing, presenting...

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    SIX B2B SALES TOOLS TO HELP YOU FINISH THE YEAR STRONG

    Dec 01, 2017

    With the year quickly coming to a close, many companies are looking for ways to ramp up their sales efforts to hit or exceed their projected numbers for the year. December can often be a slow time for sales, however, because most business-to-business (B2B) companies don't understand how to prior...

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    INCREASE YOUR B2B REVENUE BY ALIGNING YOUR SALES & MARKETING

    Dec 01, 2017

    I’ve spoken about this in the past in my vlogs and blogs, but I can’t emphasize enough how the alignment of your sales and marketing teams is a must for any business. Now, I know your business will have set methods of working and any change is always met with resistance but this shouldn&...

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    TECHBYTES WITH GREGORY FULTON, VP, PRODUCT, ADROLL

    Dec 01, 2017

    Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for markete...

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    B2B SALES LEADERS: TRY THESE SECRET PLAYS TO ACHIEVE GROWTH TARGETS

    Dec 01, 2017

    B2B sales people are competitive by nature and, as B2B sales leaders, we are responsible for coaching those competitors. Yet, coaching a team that delivers flawless execution with outstanding results can seem as elusive as the World Series Championship was to the Houston Astros in 2013 when they wra...

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    INBOUND VS OUTBOUND: WHAT YOU NEED TO KNOW

    Dec 01, 2017

    Is your marketing strategy headed down a dead-end street?We all have that one friend whose stories never seem to end, that one person that we want to hang out with every once in awhile, but always regret it afterwards. Remember the feeling of being stuck in an infinite loop of their monologues? By t...

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    WHICH MARKETING MESSAGES SWAY THE B2B TECH BUYER’S DECISION?

    Nov 30, 2017

    The “U.S. Technology Marketing Report,” developed and commissioned by LAVIDGE, reveals how technology buyers respond to marketing aimed at winning their investment dollars. Among the key findings: 40 percent of decision-makers prefer face-to-face meetings with vendors when considering pu...

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    7 B2B MARKETING TRENDS TO WATCH IN 2018

    Nov 30, 2017

    As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstr...

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    HOW TO HIRE A DIRECTOR OF ABM: TIPS FOR CONFIDENTLY MAKING THIS CRITICAL HIRE

    Nov 28, 2017

    Great companies are built with great people. If you look back in history at leaders of the most iconic brands, they will tell you the same thing:“The competition to hire the best will increase in the years ahead. Companies that give extra flexibility to their employees will have the edge in th...

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    SMARTBUG MEDIA HIRES MARKETING DIRECTOR TO FURTHER CAPITALIZE ON GROWTH

    Nov 28, 2017

    SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of Nicki Kamau as Marketing Di...

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    15 TIPS TO IMPROVE YOUR B2B MARKETING AUTOMATION

    Nov 27, 2017

    There’s a reason why so many B2B companies have implemented marketing automation software or are in the process of doing so: marketing automation helps measure results and create marketing strategies that are highly personalized and effective in transforming leads into sales.If you are new to ...

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    ENGAGING GENERATION Z: MARKETING TO A NEW BRAND OF CONSUMER

    Nov 27, 2017

    Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.That’s a lot of emerging shoppers. It won’t be long before understanding the Gen-Z perspective will be a key to marketi...

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    B2B MARKETERS LEVERAGING MACHINE LEARNING FOR 1:1 PERSONALIZATION

    Nov 27, 2017

    Marketing automation has gone mobile. MuseWorx, a platform provider for on-demand marketing automation and brand asset management, recently launched MuseWorx Mobile.The company claims to be the first mobile marketing operating system, enabling all stakeholders in the marketing supply chain to track ...

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    SHELL ON OVERCOMING THE B2B CHALLENGES OF GDPR

    Nov 24, 2017

    Conversations around the EU General Data Protection Regulations (GDPR) often focus on consumer concerns and expectations but the challenges for B2B brands are equally if not more complex.Encouragingly, most B2B marketers (72%) do have a good awareness of GDPR, and the majority (64%) believe their or...

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    WE ANALYZED THE B2B BUYER PREFERENCES STUDY, AND HERE’S WHAT STOOD OUT

    Nov 23, 2017

    B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content is rising above the noise and influencing their choices.The good news for B2B marketers is that providing the right content still has the potential to sway deci...

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    7 B2B MARKETING TOOLS WE’RE THANKFUL FOR THIS THANKSGIVING

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    It’s almost Thanksgiving and in the spirit of the season, we thought we’d serve up and share something special for you, our valued reader. It’s something every B2B marketer needs…tools. We have some favorite B2B marketing tools that we will bow our heads over a turkey for an...

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    QUORA’S AD PLATFORM CONNECTS WITH B2B ADVERTISERS

    Nov 21, 2017

    The question-and-answer site Quora considers itself a unique hybrid of search and social. Since neither of those platforms open themselves up to programmatic demand, Quora decided it wouldn’t go that route either.

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    5 ABM MYTHS TO BUST FOR B2BS WITH LIMITED RESOURCES

    Nov 20, 2017

    What do B2Bs want most? Rather, what is it that they need? So, does Account-based Marketing which is in fact picking up pace in the modern marketing sphere help them gainfully achieve their end-objectives? The point is, unproductive prospecting costs companies. And this is a cost that can be best av...

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    COMPLETE BEGINNER’S GUIDE TO ACCOUNT-BASED MARKETING (ABM)

    Nov 18, 2017

    I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific p...

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    TARGETED ADVERTISING FOR B2B

    Nov 16, 2017

    Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there is a way to achieve truly tailored and targeted B...

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    ELEVATION MARKETING ACQUIRES ECCOLO MEDIA

    Nov 16, 2017

    B2B marketing agency Elevation Marketing, based in Mesa, Ariz., has this week acquired B2B content marketing agency Eccolo Media, creating an agency that integrates the best of B2B strategy and branding with high-quality content.Phoenix-based Elevation Marketing was one of the first fully integrated...

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    IS TECHNOLOGY KILLING THE B2B SALES ROLE?

    Nov 15, 2017

    In the past few decades, automation has diminished many avenues of employment. Secretaries, better known today as personal assistants (PA’s), once were omnipresent in offices, but are now few and far between. Many more workers used to line the floors of factories. Retail salespeople are fast b...

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    BRIGHTFUNNEL ANNOUNCES NEW REVENUE ATTRIBUTION SOLUTION FOR MICROSOFT DYNAMICS CRM CUSTOMERS

    Nov 15, 2017

    BrightFunnel, the pioneer in Revenue Intelligence for B2B marketers, announced their new integration with Microsoft Dynamics CRM.Through the integration between BrightFunnel’s Revenue Intelligence Suite and Microsoft Dynamics CRM, enterprise marketing teams can optimize the full customer journ...

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    B2B DIGITAL MARKETING: HOW TO PROFIT FROM DATA?

    Nov 15, 2017

    While data is now widely used in a B2C marketing context, its usefulness is often questioned in B2B. The volumes are smaller and the baskets usually much more significant. The equation is different, but the opportunities are real if we know how to decrypt and concertize them.

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    NAMOGOO APPOINTS OHAD HAGAI TO VICE PRESIDENT OF MARKETING

    Nov 14, 2017

    Namogoo today announced the appointment of Ohad Hagai to Vice President of Marketing. In this role, Hagai is responsible for marketing, communications, media relations and digital strategies that will position Namogoo for accelerated growth and expansion among global online brands.

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    CREATING A DIGITAL CONTENT MARKETING STRATEGY THAT WORKS

    Nov 14, 2017

    Content marketing is still a fairly fresh concept to the majority of SMBs; only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity.Some businesses start out with some blogging and engagement on social media channels. They may even have...

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    TECHBYTES WITH CHRISTOPHER GOLEC, CEO, DEMANDBASE

    Nov 10, 2017

    Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and ac...

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    8 UNEXPECTED INBOUND MARKETING FACTS ABOUT B2B BUYERS

    Nov 10, 2017

    Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H – Human to Human! In recent years, digital technology such as websites, search engines, and mobile computing has drastically changed the way marketers and sales teams ...

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    HOW AUGMENTED REALITY IS CREATING A NEW TARGET MARKET ON SOCIAL MEDIA

    Nov 10, 2017

    In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.VR uses 360-degree video to move you from your current environment and into ...

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    A CMO CONFESSION: THE 5 MARKETING LIES I’VE TOLD MYSELF

    Nov 09, 2017

    What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he's pledging to overcome.Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating than usu...

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    B2B RESEARCH COMPANY GOODFIRMS ANNOUNCES TOP WEB DESIGN COMPANIES

    Nov 09, 2017

    oday, GoodFirms revealed the top web design companies globally. A highly reputed B2B research, rating and review platform - GoodFirms covers the most excellent web design companies from a number of cities, states and countries. These firms were listed based on profound research of work portfolios, a...

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    MAKING ABM CAMPAIGNS WORK

    Nov 08, 2017

    As marketing and sales technologies improve, new marketing strategies surface which turn traditional tactics on their ear. One amazing example of this is account based marketing (ABM). Unlike the traditional marketing funnel, with a large, anonymous top of funnel, ABM is like an inverted funnel &nda...

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    COOPERATIVE APPROACH TO B2B DATA INNOVATION POWERS BOMBORA TO DOUBLE CLIENT COUNT & REVENUE

    Nov 08, 2017

    As intent data has become a staple of B2B sales and marketing, an inclusive, cooperative business approach has propelled Bombora to become the industry standard for B2B intent data, reflected in record increases in revenue, hiring, and industry recognition.Bombora aggregates the largest source of B2...

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    WHY ARE B2B COMPANIES MOVING INSIDE SALES TO THE MARKETING DEPARTMENT?

    Nov 07, 2017

    Data is radically changing the role of the inside sales rep, especially in B2B companies.  The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative question: if the lines between ma...

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    WHEN YOUR B2B STAKEHOLDERS SPAN THREE GENERATIONS: HOW TO MARKET TO THEM EFFECTIVELY

    Nov 07, 2017

    It wasn't so long ago that B2B marketing was all about renting lists and banging on doors to reach the CEO. Sales reps, with some help from marketers, would call, email, or golf with executives to try to start the long, slow sales cycle.

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    http://ABM.report/news-article.aspx?ID=19281928

    AI FOR B2B: "THROW YOUR HAT IN THE RING"

    Nov 06, 2017

    Jim Regan, CMO or MRP, speaks softly, but with conviction, about the challenges and opportunities of B2B marketing; about the imperative need to apply services and software from top to bottom of the funnel; and about how real machine learning will change the B2B marketing (and sales) world. I listen...

    DMNEWS
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    http://ABM.report/news-article.aspx?ID=19231923

    FOUR FATAL FLAWS IN B2B MARKETING

    Nov 06, 2017

    For many B2B companies, phone plus sales person plus product, equals marketing.Firms still hold to flawed rationale that branding, marketing and digital communications can't help their 'relationship' style of selling.But the digital age has exposed four major flaws in traditional B2B mar...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=19241924

    5 STRATEGIES TO INCREASE SALES LEADS FOR B2B

    Nov 06, 2017

    No matter how useful your product is, if no one knows about it, no one will purchase it.So, a crucial part of customer acquisition is getting more people to know about your product. Put your product in front of as many prospective customers and stimulate interest to develop your sales pipeline.You c...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=19441944

    NAVIGATING YOUR ABM JOURNEY: INTERVIEWS WITH THE EXPERTS

    Nov 06, 2017

    How do you ensure you’re covering every issue when pioneering your ABM journey? Molly Raycraft sits down with four ABM experts for their take on achieving account-based marketing success.Robert Norum is in his element when discussing the growth of ABM. “You could call ABM the emperor&rsq...

    ITSMA
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    http://ABM.report/news-article.aspx?ID=20082008

    NAVIGATING YOUR ABM JOURNEY: INTERVIEWS WITH THE EXPERTS

    Nov 06, 2017

    How do you ensure you’re covering every issue when pioneering your ABM journey? Molly Raycraft sits down with four ABM experts for their take on achieving account-based marketing success.Robert Norum is in his element when discussing the growth of ABM. “You could call ABM the emperor&rsq...

    ITSMA
    READ MORE

    http://ABM.report/news-article.aspx?ID=20092009

    HOW MACHINE LEARNING SCALES ONE-TO-ONE PERSONALIZATION

    Nov 04, 2017

    The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=19201920

    NEW RESEARCH FINDS USE OF VIDEO ACCELERATING IN B2B WITH 71 PERCENT REPORTING THAT VIDEO CONVERTS BETTER THAN OTHER CONTENT TYPES

    Nov 02, 2017

    For the fourth year in a row, Vidyard, the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Based on research conducted with B2B marketing and sales teams across a wide range o...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=19151915

    ITSMA 2017 MARKETING EXCELLENCE AWARDS HONOR TOP B2B MARKETING PROGRAMS

    Nov 02, 2017

    Cisco Systems, Cognizant, HCL Technologies, Hewlett Packard Enterprise, IBM, InfinityQS, PwC, and SAP take top honors in ITSMA’s annual awards program to recognize marketing innovation and impact with B2B services and solutions.ITSMA, the leading source for B2B marketers in the connected econo...

    ITSMA
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    http://ABM.report/news-article.aspx?ID=20072007

    ACCENTURE STRATEGY REPORT PROVIDES INSIGHTS ON THE NEW B2B CUSTOMER EXPERIENCE

    Nov 01, 2017

    According to findings from a new report by Accenture Strategy, B2B customers are increasingly looking for a Customer Experience similar to those offered by B2C companies. In their B2B Customer Experience 2017 report, based on a survey of 1,350 sales and customer service executives from B2B organizat...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=19191919

    LESSONS FROM THE FRONT LINES: HOW DUN & BRADSTREET’S CMO CULTIVATED AN ACCOUNT-BASED APPROACH

    Nov 01, 2017

    Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizati...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=19111911

    INTERVIEW WITH MARK MAGNACCA, PRESIDENT, ALLEGO

    Nov 01, 2017

    The biggest element of “Account-based Everything” from our perspective is the importance of personalized content from the beginning of the sales cycle all the way through to the adoption of our software. This includes helping our customers use content they generate for their outbound mar...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=19121912

    B2B BULLS-EYE HITS ADVANCED ABM TARGETS

    Oct 31, 2017

    BusinessWatch Network announces Advanced Account Based Marketing is now commercially available within its B2B Bulls-Eye® branded data asset. Created to allow you to predict an organization's propensity to purchase, and reach qualified contacts at those organizations across the digital market...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=19071907

    HOW TO FIND THE RIGHT AI PLATFORM FOR B2B MARKETING AND SALES SUCCESS

    Oct 31, 2017

    A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted marketing. The study showed that in their first 30 days of using AI for advanced analytics and predictive functionality, the B2B sales and marketing teams at a...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=19081908

    SCARY B2B MARKETING MISTAKES & HOW TO AVOID THEM

    Oct 30, 2017

    Mistakes happen. We live in a busy, noisy world where things are bound to slip through the cracks and mistakes are made. We are only human, right?However, rather than simply accepting that mistakes happen, we are going to share the scariest B2B marketing mistakes along with tips on how to avoid them...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=19031903

    KICKFIRE UNVEILS NEW CRM SMARTSYNC FEATURE TO SALES AUTOMATION PLATFORM

    Oct 27, 2017

    KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform.The solution is designed to help companies using its sales automation platform to identify target accounts and net-new accounts exhibiting real-time buyi...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=19041904

    ABM ADDS VALUE TO B2B EMAIL PROGRAMS

    Oct 27, 2017

    Account-Based Marketing (ABM) is infiltrating advertising agencies, with a majority of marketing professionals now utilizing the strategy to help their clients.Demandbase, a San Francisco-based B2B marketing platform, partnered with Wakefield Research to poll 400 advertising professionals on how the...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=19001900

    THE MONDAY STACK: ABM FOR AGENCIES

    Oct 27, 2017

    I was going to say Demandbase came to town last week, but in fact the San Francisco-headquartered ABM platform has had a New York office in the Chrysler building for some time now — one that's set to outgrow its existing base. Perhaps it's better to say that CEO Chris Golec was on the ...

    DMNEWS
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    http://ABM.report/news-article.aspx?ID=19161916

    B2B DEVELOPER MARKETING? IT’S COMPLICATED

    Oct 26, 2017

    We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to know.I’ve got a pretty vital word of advice to add to all of that: ...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=18951895

    WHAT TO DO WHEN MARKETING TECHNOLOGY CAN'T BE THE TOP PRIORITY

    Oct 25, 2017

    To combat an unsuccessful lead generation program and complicated sales cycle, influencer marketing platform Traackr began its account-based marketing (ABM) journey at the beginning of the year. More than six months in, eMarketer’s Jillian Ryan spoke with Evyenia Wilkins, Traackr’s vice ...

    EMARKETER
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    http://ABM.report/news-article.aspx?ID=18871887

    ADOPTION OF ACCOUNT-BASED MARKETING EXPANDS TO AGENCIES

    Oct 25, 2017

    Demandbase, the leader in Account-Based Marketing (ABM), today revealed the results of a survey run in conjunction with Wakefield Research that looks into how interactive, digital, marketing and advertising agencies are using ABM. The survey included responses from 400 advertising professionals and ...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=18911891

    FOR B2B LEAD GENERATION, YOU MUST LEAD

    Oct 25, 2017

    Marketing illuminates the path to solving a problem. Not just any path―your path. This is somewhat academic in low-consideration consumer products, but the lifeblood to high-consideration B2B products and services. To get prospects to follow your path, you must lead.


     

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18921892

    B2B MARKETING AND SALES OUTREACH EFFORTS THAT GET NOTICED

    Oct 24, 2017

     It’s no secret that Information Technology Decision Makers (ITDMs) are key to technology purchases. This is because they either lead or sign off on most enterprise technology decisions – and certainly those in the six digits or more or that impact the IT infrastructure.As a result,...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18881888

    HOW TO TRANSFORM YOUR TRADITIONAL SELL-SIDE AD ORGANIZATION

    Oct 24, 2017

    As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements. However, the results are often mixed, and the journey ...

    ADAGE INDIA
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    http://ABM.report/news-article.aspx?ID=18961896

    MARKETING DAY: GOOGLE’S NEW SITELINKS, GETTING GDPR READY & ABM FOR B2B MARKETERS

    Oct 20, 2017

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after imp...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=18991899

    MARKETO UNVEILS NEW AI-POWERED PERSONALIZATION AND ACCOUNT-BASED INSIGHTS

    Oct 20, 2017

    Marketo launched a suite of new solutions that aim to give marketing and sales teams cross-channel personalization capabilities, enhanced email analytics and account-based insights to engage more effectively with their customers.

    DEMANDGENREPORT
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    http://ABM.report/news-article.aspx?ID=18791879

    IN A MARKETING RUT? HOW AN INBOUND MARKETING AGENCY CAN ADD CREATIVITY TO YOUR NONPROFIT

    Oct 20, 2017

    Many nonprofit organizations find themselves sorely lacking in the area of marketing, simply because they are pulled in so many other directions. Sometimes it is difficult to find the best talent, other times there’s no budget for an in-house staff person, and sometimes it simply gets pushed t...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18801880

    WHY ABM HAS BECOME A CRITICAL STRATEGY FOR B2B MARKETERS

    Oct 18, 2017

    At least 62 percent of B2B companies surveyed this year have a full Account-Based Marketing (ABM) program in place, compared with 41 percent in 2016, according to SiriusDecisions. Those who have found religion when it comes to ABM would even say it’s mission-critical.

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18831883

    TOP PRIORITIES FOR 2018 MARKETING STRATEGIES EMERGE AS LEADERS ADDRESS AI, ABM, LOCALIZATION & ATTRIBUTION

    Oct 18, 2017

    For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

    DEMANDGENREPORT
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    http://ABM.report/news-article.aspx?ID=18841884

    ZIFF DAVIS EXPANDS LEAD GENERATION BUSINESS INTO SG

    Oct 16, 2017

    Global digital publisher Ziff Davis has launched its lead generation business in Singapore, in a bid to cater to increasing requests from technology and B2B customers in Asia Pacific for a local presence. The move comes after the company made its B2B lead generation products available to the Austral...

    MARKETING INTERACTIVE
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    http://ABM.report/news-article.aspx?ID=18751875

    B2B THOUGHT LEADERSHIP: HOW TO PROMOTE YOUR BRAND WITH SOCIAL MEDIA

    Oct 15, 2017

    B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice.



    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18741874

    ARE BUYERS THE KEY TO YOUR ABM TECH STACK?

    Oct 12, 2017

    For the billions of dollars spent on B2B marketing technology, isn't it paradoxical that we're moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need?The issue is that the modern pursuit of technology ...

    ACCOUNT BASED MARKETING CONSORTIUM
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    http://ABM.report/news-article.aspx?ID=18711871

    HOW TO CONVERT SAAS FREE TRIAL USERS INTO B2B CUSTOMERS

    Oct 11, 2017

    Your company offers an exciting technology product that’s leaps and bounds ahead of the competition. If you could just get your prospects to try it out, they would no longer be able to live without it.It’s exciting when they sign up for free trials. But then, what do they do? In many cas...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18671867

    TECHTARGET AND DISCOVERORG ANNOUNCE PARTNERSHIP TO ACCELERATE ABM SUCCESS

    Oct 10, 2017

    TechTarget, a leader in intent-driven purchase technology, and DiscoverOrg, the leading sales and marketing intelligence provider, announced the integration of DiscoverOrg’s trusted contact data and buying intent into the TechTarget Priority Engine platform.In a unified feed, the solution comb...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18681868

    ZENIQ AND BOMBORA PARTNER TO FUEL ACCOUNT BASED MARKETING AND SALES ORCHESTRATION WITH INTENT DATA

    Oct 10, 2017

    ZenIQ, the leading Account Based Marketing and Sales Orchestration platform, today announced its partnership with Bombora, the leading provider of B2B intent data. The partnership makes it easy for demand generation and marketing operations professionals to quickly act on and operationalize the insi...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=18611861

    HOW ARE TOP MARKETERS INTEGRATING TARGETED ACCOUNT EFFORTS WITH LEAD GEN STRATEGIES?

    Oct 10, 2017

    Synthio, formerly known as Social123, the fastest growing Data-as-a-Service company, in partnership with Demand Gen Report—a targeted online publication to better align sales and marketing—released their iPaper, The B2B Balancing Act.Key topics in this report include:Where traditional le...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=18621862

    HOW TO CREATE BUYER PERSONAS FOR DIFFERENT MARKETING CAMPAIGNS

    Oct 09, 2017

    How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering these questions starts with an understanding of the importance of, and how to create buyer personas.
    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18571857

    INBOUND SALES TRANSFORMS THE RELATIONSHIP BETWEEN BUYERS AND SELLERS

    Oct 09, 2017

    The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The primary goal is to create a selling experience that helps prospects choose your products and services. The ultimate goal is to delight these buyers so that they become your promo...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18581858

    DEMANDBASE UNVEILS NEXT-GEN ABM PLATFORM WITH CUTTING-EDGE AI FEATURES

    Oct 06, 2017

    Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next generation ABM Platform, the only comprehensive, end- to-end solution for B2B marketers. This new technology makes it simpler to set up and manage account-based campaigns across the entire funnel by combini...

    MARTECH
    READ MORE

    http://ABM.report/news-article.aspx?ID=18551855

    DEMANDBASE RE-ARCHITECTS ABM PLATFORM FOR 'END-TO-END' CAMPAIGNS

    Oct 05, 2017

    Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one.With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaign...

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=18721872

    SURFACE DISINFECTANT MARKET - SEGMENTATION ANALYSIS AND FORECASTS BY TECHNAVIO

    Oct 04, 2017

    According to the latest market study released by Technavio, the global surface disinfectant market is expected to grow at a CAGR of almost 12% during the predicted period.This research report titled ‘Global Surface Disinfectant Market 2017-2021’ provides an in-depth analysis of the marke...

    BUSINESSWIRE
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    http://ABM.report/news-article.aspx?ID=18461846

    BIGTINCAN EXTENDS MARKET LEADERSHIP BY UNIFYING AI-BASED SALES, MARKETING AND LEARNING IN NEW SALES ENABLEMENT AUTOMATION PLATFORM RELEASE

    Oct 04, 2017

    SiriusDecisions Summit Europe, Booth 12 -- Bigtincan (ASX: BTH), the leader in mobile, AI-powered sales enablement, today announced a major new release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-dr...

    BUSINESSWIRE
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    http://ABM.report/news-article.aspx?ID=18471847

    WHAT’S THE DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING?

    Oct 04, 2017

    If you’ve got even the most basic understanding of marketing, you probably know that there are two common methods: inbound marketing and outbound marketing.What’s the difference? They’re both used to bring in customers, right? Well, yes, but that’s where the similarity ends. ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18511851

    MARKETING TRENDS: RISE OF THE B2B CONSUMER

    Oct 03, 2017

    When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers.Traditionally speaking, B2B commerce has always relied on a much longer customer journey than its B2C counterpart. Whether incor...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18451845

    10 THINGS ONLY B2B BRANDS WITH SOLID GLOBAL REACH CAN UNDERSTAND

    Oct 03, 2017

    Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares on foreign shores. Fast forward a few short generations later and practically any business can rightly claim to have a worldwide presence without ever setting foot in the place...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18401840

    INBOUND ABM IS A THING

    Oct 02, 2017

    At HubSpot's big annual shindig last week, INBOUND 2017, a classically trained inbound marketer and HubSpot alumnus gave his take on translating inbound marketing skills and strategy to the far more customized and more modern ABM strategy.

    DMNEWS
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    http://ABM.report/news-article.aspx?ID=18431843

    1 OUT OF 3 QUALIFIED LEADS IS NOT ACCEPTABLE

    Oct 02, 2017

    Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend.This happens because most of the leads being delivered ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18561856

    ENTERPRISEDB CMO KEITH ALSHEIMER TO SHARE ACCOUNT BASED MARKETING STRATEGIES AT MARTECH CONFERENCE

    Sep 29, 2017

    The MarTech conferences, held in multiple locations nationwide, combine material on technology and marketing to help marketers navigate new technologies and to provide marketing strategy and insight to technology experts. Marketing automation software provider Marketo Inc. is hosting a series of mar...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18411841

    B2B DASHBOARDS MATRIX: PART OF YOUR JOURNEY, NOT DESTINATION

    Sep 28, 2017

    Remember a conversation about converting an intelligent machine to seek help? Return to the 2003 animated series – Animatrix (The Matrix franchise)! The conversation was between Nonaka and Alexa. A decade and some later (2014), Amazon chose the latter as its intelligent personal assistant&rsqu...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18341834

    WHY YOU SHOULD INCORPORATE LIVE VIDEO IN YOUR B2B MARKETING STRATEGY

    Sep 28, 2017

    Video has been touted as the latest and greatest marketing tactic for many years now, and last year it took a big leap: from pre-recorded video to live streaming. Both on a person-to-person as well as a marketing level, live video is surging in popularity as Instagram Stories, Snapchat and Facebook ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18351835

    TABOOLA LAUNCHES TRANSPARANT DATA MARKETPLACE

    Sep 27, 2017

    New York: Taboola, the leading content discovery platform, today launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar...

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=18301830

    5 WAYS TO OPTIMIZE YOUR ABM OUTCOMES

    Sep 27, 2017

    Even with the most ‘personalized’ marketing, you can never deliver 100% true customization to your messages and your content. But done right, the holy grail of omni-channel ABM is possible. Here’s how to get it right.This is probably the most important piece of the ABM strategy wit...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=18311831

    HOW TO USE PODCASTS IN YOUR STRATEGY: A HANDY GUIDE FOR B2BS

    Sep 26, 2017

    Everyone is familiar with the term ‘blog’. It is quite commonly used, both in B2C and B2B communication. Blogging has been around effectively since the 90s, though earlier formats looked far more different than blogs of today.One of the greatest feats of the world of tech though is const...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18261826

    THE HOW AND WHY OF GDPR COMPLIANCE FOR B2BS

    Sep 26, 2017

    Change was/is/will be the only constant! Change-resistance in any sphere of life hinders progress. And, for marketers, there is a ‘massive change ahead’. The EU’s General Data Protection Regulation (GDPR), which will be effective from May 25, 2018, is set to be the biggest upheaval...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18271827

    TERMINUS UNITES INBOUND AND ACCOUNT-BASED MARKETING WITH HUBSPOT INTEGRATION

    Sep 25, 2017

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now utilize account-based advertis...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=18251825

    TECHNOGRAPHICS MOVES YOUR SELLING AND MARKETING STRATEGIES BEYOND JUST THE WHO

    Sep 22, 2017

    If you're among the 71% of companies that say closing more deals is your top sales priority. If you agree with the 73% of respondents to Hubspot's survey for The State of Inbound 2017 who report that getting a response and/or closing a deal is harder than ever…then it's time you m...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18161816

    WHO IN YOUR COMPANY SHOULD ATTEND INBOUND MARKETING CONFERENCES?

    Sep 22, 2017

    In a perfect world you’d rent out a jet and bring all of your employees to every inbound marketing conference that piques your interest. But, unfortunately that is not a realistic approach.In order to help you narrow down who on your marketing team should be attending these conferences, we&rsq...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18171817

    ARM WORLDWIDE PARTNERS WITH HUBSPOT TO OFFER INBOUND MARKETING SERVICES

    Sep 21, 2017

    This partnership is aimed to create a well-structured space where inbound marketing automation can thrive further for business. HubSpot enables organizations to optimize resources on digital platforms providing a feature to integrate with marketing tools like Salesforce, Microsoft Dynamics CRM and m...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=18241824

    RO INNOVATION NAMED A 2017 TOP MARKETING TOOL

    Sep 21, 2017

    RO Innovation, the leader in activating the voice of customers to drive revenue, is pleased to announce it was named a Top Marketing Tool for 2017 by Smart Selling Tools. This marks the fourth consecutive year RO Innovation has been included in the Top Marketing Tools guide.The Top Marketing Tools g...

    MARTECHSERIES
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    http://ABM.report/news-article.aspx?ID=18121812

    ABM GROWING UP FAST: 2017 BENCHMARK REPORT

    Sep 20, 2017

    ITSMA’s new benchmark study of account-based marketing, Driving Growth with Three Types of ABM, conducted in partnership with the ABM Leadership Alliance, adds a wealth of data and insight to help companies move from initial experimentation to a more robust program with strategic impact on the...

    ITSMA
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    http://ABM.report/news-article.aspx?ID=18071807

    OUTREACH AND ENGAGIO ANNOUNCE EXCLUSIVE PARTNERSHIP TO DELIVER THE INDUSTRY'S FIRST UNIFIED SOLUTION FOR ACCOUNT-BASED SALES AND MARKETING

    Sep 19, 2017

    Outreach, the leading sales engagement platform, today announced a ground-breaking exclusive partnership with Engagio, the leading marketing orchestration solution, to bring to market the first ever cohesive, account-based sales and marketing solution. The joint solution aligns sales and marketing t...

    BUSINESS INSIDER
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    http://ABM.report/news-article.aspx?ID=18011801

    THE LOOMING MARTECH CONSOLIDATION AND CURE FOR B2B

    Sep 18, 2017

    The advances in marketing technology are awesome as are the sheer number of marketing technology providers.ChiefMartec began tracking this space in 2011, identified about 150 players, and presciently started their eponymous infographic. Their 2017 chart is above, and it encompasses almost 5,000 MarT...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17991799

    ABM + DEMAND GEN: FINDING THE RIGHT BALANCE

    Sep 18, 2017

    ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize ea...

    NEWSCRED INSIGHTS
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    http://ABM.report/news-article.aspx?ID=18151815

    KEYS TO OPTIMIZING ABM

    Sep 15, 2017

    ABM, as everyone knows by now, is a B2B marketing strategy which hones in on target accounts most likely to be interested in products and services, or accounts where a relationship already exists, and focuses on delivering targeted messaging to account stakeholders.

    DMNEWS
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    4 COMMON PROBLEMS MARKETERS FACE WITH MARKETING AUTOMATION

    Sep 15, 2017

    Marketing automation is the latest concept sweeping the email marketing world and for good reason! Delivering automated email streams is always going to be far more relevant than simply blasting out the same emails to everyone. However there are new challenges that marketing automation presents. Tak...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=18001800

    SOCIAL MEDIA ANALYTICS AND ADVOCACY ARE KEY TO B2B SALES INTELLIGENCE AND ABM

    Sep 14, 2017

    Leading engagement marketing software company, Marketo announced the first set of MarTech partners to join its Marketo Accelerate Program. The partners would empower marketers with the technologies they need to build a best-of-breed marketing platform to listen, learn, and engage with buyers seamles...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=17891789

    5 LESSONS FROM EPIC TECH FLOPS THAT WILL MAKE YOU BETTER AT B2B SALES

    Sep 14, 2017

    When tech giants stumble, the entire tech world feels the resulting aftershocks. Sometimes, the tremors can even reach the distant shores of sales and marketing land, giving us not only fodder for the watercooler but also valuable life lessons that can help us become better at what we do.
    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17901790

    HOW CONSUMER TECHNOLOGY HAS RAISED THE BAR FOR B2B MARKETERS

    Sep 14, 2017

    The idea of “personalized experiences” for customers is something that B2B marketers have focused on for years. It has been well established that speaking on a more personal level is more effective than blanket messaging. In fact, a recent study we conducted with Demand Metric found that...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=17931793

    ULTIMATE GUIDE TO B2B SOCIAL MEDIA MARKETING IN 2017

    Sep 13, 2017

    Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities, large news corporations and the television for world news and information, people are able to freely share, communicate and engage amongst themselves. And B2B social media marketing is part of that....

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17851785

    SEGMENTATION, PERSONALIZATION BECOMING A REALITY FOR B2B MARKETERS WITH EMERGENCE OF AI AND REAL-TIME ANALYTICS

    Sep 13, 2017

    The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.In EDRM’s Voice of the Customer research, 73% of the B2B customers surveyed agreed, “For brands or vendors t...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=17861786

    BETTER ABM FROM BETTER DATA: USING DATA TO BUILD A PROPENSITY TO BUY MODEL

    Sep 13, 2017

    In our last blog post, we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. While Ideal Customer Profile (ICP) identification is usually Step 1 in building out an account-based marketing program, it quickly raises the question of which ICP...

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    http://ABM.report/news-article.aspx?ID=18021802

    WHAT’S IN A NAME? WHY B2B LEAD GEN IS PERSONAL

    Sep 12, 2017

    Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers empha...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=17821782

    THE MONDAY STACK: ALL ABM, ALL THE TIME?

    Sep 11, 2017

    All ABM all the time?  Well, it makes a change from AI.  With the Growth Acceleration Summit from ZoomInfo coming up this week, very much a B2B event, account-targeting and marketing/sales alignment are much on our minds. And here comes news from AdRoll, which just announced the availabili...

    DMNEWS
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    http://ABM.report/news-article.aspx?ID=18081808

    INTERVIEW WITH ELLE WOULFE, VP OF MARKETING AT LOOKBOOKHQ

    Sep 08, 2017

    I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working in marketing tech because it allows me to stay really close to the problems we’re solving for our customers first hand. I was working in ...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=17801780

    INTERVIEW WITH ELLE WOULFE, VP OF MARKETING AT LOOKBOOKHQ

    Sep 08, 2017

    I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working in marketing tech because it allows me to stay really close to the problems we’re solving for our customers first hand. I was working in ...

    MARTECH
    READ MORE

    http://ABM.report/news-article.aspx?ID=17811781

    ADROLL LAUNCHES NEW ABM ADVERTISING PLATFORM TO INCREASE ROI FOR B2B MARKETERS

    Sep 08, 2017

    AdRoll, the performance marketing platform, announced the general availability of its enhanced account-based marketing (ABM) advertising platform, AdRoll ABM. The full-service platform now enables marketers to target based on attributes (like job title and industry) and sync data bi-directionally wi...

    MARTECH SERIES
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    http://ABM.report/news-article.aspx?ID=17741774

    TO PLAN AND SCALE ACCOUNT-BASED INTERACTIONS, GET YOUR PRIORITIES STRAIGHT

    Sep 07, 2017

    Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM).After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17691769

    LAUNCHING ABM: LESSONS FROM JUNIPER, MICROSOFT, AND TERADATA

    Sep 07, 2017

    The rise of Account-Based Marketing (ABM) in recent years has moved the approach to the top of many marketers’ priority lists. But launching new ABM programs effectively requires support and understanding far beyond the marketing department. To ensure success,  you need to invest in inter...

    ITSMA
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    http://ABM.report/news-article.aspx?ID=17701770

    GOOGLE ANALYTICS VS. HUBSPOT: HOW SHOULD I TRACK MY INBOUND MARKETING KPIS?

    Sep 07, 2017

    These wise words were coined by Peter Drucker, a prolific writer known as the founder of modern management. His core philosophy is also one we subscribe to at SmartBug Media, as keeping a constant pulse on marketing analytics is an necessary key to unlocking client success.

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17731773

    ORACLE NETSUITE NAMED A LEADER AMONG B2B COMMERCE SUITES FOR MIDSIZE ORGANIZATIONS BY INDEPENDENT RESEARCH FIRM

    Sep 06, 2017

    Oracle NetSuite, one of the world’s leading providers of cloud-based financials, ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that NetSuite was recognized as a leader in The Forrester Wave™: B2B Commerce Suites for Midsize Organizati...

    MARTECH SERIES
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    http://ABM.report/news-article.aspx?ID=17761776

    LINKEDIN MARKETING SOLUTIONS LAUNCHES NEW AUDIENCE NETWORK TO EXPAND NATIVE AD OFFERING

    Sep 06, 2017

    LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop.

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=17771777

    EXPERTS POINT TO SALES EMPATHY, STORYTELLING AS NEW TRAITS OF THE MODERN B2B CMO

    Sep 06, 2017

    Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline and maximize their team's eff...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=17631763

    VISUAL MARKETING: WHY IT WORKS AND WHY YOU NEED IT

    Sep 06, 2017

    If you’re chasing the Millennial audience, you must understand that this group absorbs information in the blink of an eye and makes instant decisions based on what they’ve seen or read.That’s why you need to invest heavily in visual marketing to attract Millennials, because this ty...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17641764

    13 SUPER-EFFECTIVE WAYS TO USE BEHAVIORAL SEGMENTATION

    Sep 05, 2017

    Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavior...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17611761

    MRP’S NEW ABM DISPLAY ADVERTISING OFFERING GIVES MARKETERS DIRECT REACH INTO TARGET ACCOUNTS

    Sep 05, 2017

    MRP, a global predictive intelligence and customer acquisition company, has announced their enhanced display advertising offering, integrated directly into their Prelytix predictive customer acquisition platform. The software now offers a programmatic display advertising solution that enables users ...

    MARTECH SERIES
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    http://ABM.report/news-article.aspx?ID=17621762

    HOW TO GET TO THE HEART OF WHAT YOUR BUYERS WANT

    Sep 03, 2017

    As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. Maybe they find the task too tim...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17571757

    FROM LEADS TO LONGEVITY: 2 WAYS TO MOVE LEADS DOWN THE SALES FUNNEL

    Aug 31, 2017

    You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17581758

    DISCOVERORG ACQUIRES RAINKING; ADDS FIREPOWER TO B2B MARKETING AND SALES WITH PREDICTIVE INTELLIGENCE

    Aug 29, 2017

    RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By ac...

    MARTECH SERIES
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    http://ABM.report/news-article.aspx?ID=17471747

    HOW TO INTEGRATE FIELD AND INSIDE SALES AND WIN MORE DEALS

    Aug 29, 2017

    The field sales person used to be a lone ranger. He operated beyond the walls of the corporation, with his own schedule and tactics. Yes, he’d call in once in a while for help from customer service and marketing, but his efforts were not part of a finely orchestrated sales strategy.
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    http://ABM.report/news-article.aspx?ID=17541754

    TIPS FOR TAILORING INBOUND MARKETING TO VOICE COMMAND TECHNOLOGY

    Aug 28, 2017

    From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many peop...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17341734

    STUDY: MARKETERS MISSING THE MARK ON TRUE ENGAGEMENT WITH BUYERS

    Aug 28, 2017

    New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half of buyers (56%) dis...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=17461746

    UNDERSTANDING THE BUYING JOURNEY WITH TRUST, TRANSPARENCY AND RELEVANCY

    Aug 27, 2017

    What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17381738

    WHAT B2B MARKETERS CAN LEARN FROM THE DEATH OF CONSUMER RETAIL

    Aug 25, 2017

    Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68.Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replaci...

    THE DRUM
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    http://ABM.report/news-article.aspx?ID=17451745

    OLD SCHOOL LEAD GENERATION FOR FINANCIAL SERVICES

    Aug 24, 2017

    Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage.In any case, financial services are a hard sell for the reason that pote...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17401740

    WHY LEAD GENERATION SHOULDN’T BE YOUR ONLY FINTECH CONTENT MARKETING GOAL

    Aug 23, 2017

    Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing.

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17351735

    FUTURE OF B2B ONLINE RETAILING TO 2025 - RESEARCH AND MARKETS

    Aug 23, 2017

    Online B2B retailing is at an inflection point and is going through major shifts in technology and business models. The B2B market will outgrow the B2C market by 2025, with China taking the lead. The market is evolving due to shifts in the impact of mobility and role of digital channels. Retailers, ...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=17281728

    THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

    Aug 23, 2017

    As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17291729

    THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

    Aug 23, 2017

    As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://ABM.report/news-article.aspx?ID=17311731

    TERMINUS ACCOUNT-BASED MARKETING BUILDS MOMENTUM WITH 170% REVENUE GROWTH

    Aug 23, 2017

    Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% ...

    MARTECH SERIES
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    http://ABM.report/news-article.aspx?ID=17481748

    TERMINUS ACCOUNT-BASED MARKETING HIRES ROSS PATERSON AS VICE PRESIDENT OF CUSTOMER SUCCESS

    Aug 23, 2017

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, announced that Ross Paterson has joined the executive leadership team as Vice President of Customer Success. Paterson previously served as Vice President of Customer Success at Lead Forensics, where he est...

    MARTECH SERIES
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    http://ABM.report/news-article.aspx?ID=17531753

    HOW TO MAKE TIME STAMPS MORE USEFUL FOR YOUR AUDIENCE

    Aug 22, 2017

    Make time stamps more useful for your audience. Simply adding time stamps in your content isn’t enough. If time stamps aren’t clickable, you may be unintentionally frustrating your users. This is a distinct possibility if your audios, videos, or podcasts tend to be longer than ten or fif...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17261726

    HOW TO CHOOSE THE RIGHT INBOUND MARKETING AGENCY

    Aug 18, 2017

    There are several reasons why a company would need to hire an inbound marketing agency. Perhaps you aren’t getting as many qualified leads as you would like, maybe your team doesn’t have the resources or skills to do the job in-house, or it’s possible your current agency just isn&r...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17251725

    5 WAYS TO GENERATE HIGHLY QUALIFIED LEADS WITHOUT SEO

    Aug 18, 2017

    It is a fact that search engine optimization (SEO) can be a great way to generate leads for your business. However, for some marketers, SEO might be their only means of lead generation.You need to look for ways to diversify your lead generation process and not rely solely on search engine optimizati...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17181718

    DEVELOPING YOUR AUDIENCE TARGETING STRATEGY

    Aug 17, 2017

    We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences especially those customers that come close to converting, then change their minds.But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying f...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=17211721

    TAYKEY UNVEILS FREE VERSION OF ITS REAL-TIME AUDIENCE DATA TOOL FOR INTEREST TARGETING

    Aug 17, 2017

    Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or &ld...

    MARTECH
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    http://ABM.report/news-article.aspx?ID=17221722

    HARNESSING DATA THROUGH AI TO UNDERSTAND THE B2B BUYER’S JOURNEY

    Aug 16, 2017

    image:

    Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread acro...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17091709

    INVESTMENT IN MARKETING AUTOMATION DRIVES B2B MARKETING PERFORMANCE, ACT-ON STUDY SHOWS

    Aug 15, 2017

    Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing Automation study it commissioned Econsultancy to do that surveyed more than 350 B2B marketing professionals in North America and Europe. The study...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=17111711

    B2C RETAILING SECRETS THAT EVERY B2B COMPANY SHOULD LEARN

    Aug 14, 2017

    If you think BOPIS sounds like a mouthwatering Philippine specialty or that BORIS was a character in an old Rocky and Bullwinkle cartoon, chances are you haven’t talked with a retail marketer recently.In fact, BOPIS (Buy Online, Pay In Store) and BORIS (Buy Online, Return In Store) are two of ...

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=17171717

    SOCIAL MEDIA MANAGEMENT SOFTWARE - MARKET SEGMENTATION AND FORECAST BY TECHNAVIO

    Aug 11, 2017

    The global social media management software market is expected to grow at a CAGR of around 15% during the forecast period, according to Technavio’s latest report.In this report, Technavio covers the market outlook and growth prospects of the global social media management software market for 2...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=17121712

    5 DEMAND GENERATION PROBLEMS B2B MARKETERS SHOULD BE PREPARED FOR

    Aug 11, 2017

    The larger and more established an organization becomes, the more complex the demand creation function. This is true for many things, but for B2B marketers, the effect is especially compounded.As businesses grow, sales pipeline requirements do as well – and more rapidly than the total availabl...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17001700

    5 SIGNS IT’S TIME TO UPDATE YOUR MARKETING STRATEGY

    Aug 11, 2017

    There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. Are the tactics you’re choosing aligned with the goals you’ve set for your company? And, are those goals still appropriate. In other words, is...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17041704

    HOW WORKFORCE CREATED A LEAD-GEN WORKHORSE

    Aug 11, 2017

    No chief marketing officer understands how to scale a marketing program quite like Denise Broady. After getting her start consulting at small shops, then becoming the global chief operating officer at SAP's industry cloud organization, she's returned to another small company called WorkForce...

    ADAGE INDIA
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    http://ABM.report/news-article.aspx?ID=17071707

    3 ATTENTION-GRABBING ABM CAMPAIGN IDEAS

    Aug 09, 2017

    What does it take to capture the attention of a target buyer?I’ll tell you one thing; a generic email or boring display ad won’t cut it. For account-based marketers, one creative idea can be just the thing you need to get a foot in the door. Once you’re able to capture the attentio...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=16961696

    HOW YOU CAN USE INTENT DATA TO OVERCOME THESE 4 COMMON ABM CHALLENGES

    Aug 09, 2017

    At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works.The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or n...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=16971697

    MADISON LOGIC APPOINTS NEW CO-HEADS OF ITS GLOBAL SALES AND PROMOTION TEAM

    Aug 08, 2017

    Madison Logic, the global account based marketing solution provider, today announced the appointment of co-heads of global sales, with Glenn Brien assuming the SVP of International Sales role and Mike Burns coming aboard as SVP of Sales for North America. The company also has promoted Sonjoy Ganguly...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=16921692

    DEMANDBASE LAUNCHES “REAL-TIME INTENT” TO TRANSFORM ABM

    Aug 08, 2017

    Demandbase, the Account-Based Marketing (ABM) solutions provider, today announced Real-Time Intent, a new artificial intelligence (AI) technology that gives B2B companies a head start on the buying cycle and makes B2B signals more actionable. Similar to how a keyword search signals intent, Real-Time...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=16931693

    DEMANDBASE LAUNCHES AI-POWERED REAL-TIME INTENT TECHNOLOGY

    Aug 08, 2017

    ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to automatically triggers sales an...

    DEMAND GEN REPORT
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    http://ABM.report/news-article.aspx?ID=17031703

    4 THINGS YOU NEED TO KNOW ABOUT B2B BUYING DECISIONS

    Aug 07, 2017

    If you think it’s hard to sell, you might want to spare a thought for your potential customers: depending on which research you look at, the majority (around 2-in-3) of their buying decision processes end with them deciding to do nothing at all, and sticking with the status quo.There is, of co...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=17011701

    HOW TO BUILD AN ACCOUNT-BASED MARKETING TECHNOLOGY STACK

    Aug 02, 2017

    One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing, or ABM.Before we get started answering this question, let’s talk about the elephant in the room. Terminus is an account-based market...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=16891689

    HOW TO HIRE GREAT INBOUND MARKETERS: 6 KEY PERSONALITY TRAITS

    Jul 28, 2017

    Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to become more important. But as buzzy as inbound marketing is, finding people who are good at it is n...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=16881688

    WHY DO COMPANIES SCREW THEIR BEST CUSTOMERS?

    Jul 16, 2017

    So those of you that know me might know that I can be a little feisty… maybe I have a shorter temper than most, but that’s not the cause of my response. I was just completely flabbergasted that a company would go out of its way to inform me, an early adopter that waited months for my de...


    READ MORE

    http://ABM.report/news-article.aspx?ID=16841684

    HOW TO CREATE AN ENJOYABLE REFERRAL EXPERIENCE FOR YOUR CUSTOMERS

    Jul 16, 2017

    If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The most successful brands feature their referral programs on their website, in mobile apps, and across highest-performing market...


    READ MORE

    http://ABM.report/news-article.aspx?ID=16851685

    THE 3 STEPS OF USING AUTOMATED MARKETING TO CONVERT LEADS

    Jul 13, 2017

    Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of large corporation, you’ll burn your resources trying to keep up manually. Automated marketing lets you manage your time better by carrying out certain tasks f...


    READ MORE

    http://ABM.report/news-article.aspx?ID=16781678

    HOW TO DRIVE EVENT ENGAGEMENT USING SOCIAL MEDIA MARKETING

    Jul 13, 2017

    Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at pl...


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    THE RISE OF ACCOUNT BASED MARKETING THROUGH AI

    Jul 12, 2017

    Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. In this episode, Nate and I are diving into Salesfor...


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    http://ABM.report/news-article.aspx?ID=16761676

    CONTENT MARKETING IN A NUTSHELL – HOW TO USE FOR REAL BUSINESS RESULTS

    Jul 12, 2017

    Content. It’s everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on.The reality is that content is the core of not only t...


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    6 THINGS BUSINESS OWNERS NEED TO UNDERSTAND ABOUT SOCIAL MEDIA MARKETING

    Jul 11, 2017

    Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in con...


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    SUCCESS IN BUSINESS-TO-BUSINESS ADVERTISING DEPENDS HEAVILY ON CHOOSING THE RIGHT AUDIENCE

    Jul 11, 2017

    Business-to-business advertising can seem like a train wreck just waiting to happen. Have you ever seen a train wreck? This mountain of a vehicle comes barreling along the tracks. Everyone is cool in the minutes leading up to the wreck because. Though business-to-consumer advertising generally costs...


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    NEW FACEBOOK FEATURES FOR SMALL BUSINESS MARKETING

    Jul 10, 2017

    Are you using a Facebook business page to create awareness and generate leads for your small business?Facebook has added business-friendly advertising features to help small businesses with their marketing, including carousel product ads, featured videos, and dynamic product ads. There are also seve...


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    10 LEAD MAGNET IDEAS FOR AN IRRESISTIBLE EMAIL OPT IN OFFER

    Jul 10, 2017

    Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still r...


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    4 WAYS TO RECRUIT VOLUNTEERS WITH INBOUND MARKETING

    Jul 09, 2017

    One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavours without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with ...


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    THE FUNDAMENTAL DIFFERENCES OF MARKETING B2B AND B2C

    Jul 08, 2017

    Marketing is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a million other ways to get your brand and products in front of buyers. With so many different options ava...


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    PRIVACY ADVOCATES WIN – GOOGLE WILL NO LONGER SCAN GMAIL FOR AD TARGETING

    Jul 06, 2017

    Soon, Google will no longer scan Gmail accounts to serve targeted ads.The company announced the change at the end of June. The move is seen as a victory for privacy advocates.But maybe not such a victory for digital marketers.Here’s what you need to know about Google’s new policy and how...


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    4 REASONS TO AUTOMATE SOCIAL MEDIA

    Jul 06, 2017

    Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating ...


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    5 CONTENT MARKETING TIPS FOR SMALL BUSINESSES TO REVISIT

    Jul 06, 2017

    Content marketing is about captivating your audience with information and entertainment, and leading them to your product in the process. It used to be a fresh of breath air from blatant promotions that ran as ads on TV and newspapers, but now, everybody’s doing it and there’s a lot of c...


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    THE 4 BASIC TYPES OF SOCIAL MEDIA MARKETERS: WHICH ONE ARE YOU?

    Jul 06, 2017

    A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business for a while, you’ve noticed it’s p...


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    ABM IS A STRATEGY, NOT A CAMPAIGN.

    Jul 05, 2017

    In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.In the agency business, such as ours, this has led in turn to a notable uptick of interest in what are often calle...


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    5 CUSTOMER SUCCESS POST-SALES PITFALLS

    Jul 05, 2017

    As any SaaS professional knows, even the best laid plans sometimes hit roadblocks. For customer success leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn.5 Common Success Post-Sales Pitfalls In order to make sure your CSMs are prepared, t...


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    10 TRUTHS ABOUT CONTENT MARKETING YOU NEED TO KNOW

    Jun 26, 2017

    Content that reports the latest news in your industry is great. But it has a limited shelf life. Today’s news is old news tomorrow. It can be shared maybe once or twice. Evergreen content is content that can be shared for months and even years. And the thing about a lot of evergreen content is...


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    CHOOSING THE RIGHT CHANNELS AND STRATEGIES FOR YOUR ABM PROGRAM

    Jun 23, 2017

    We’ve explored how to target the right accounts for your account-based marketing program, but once that’s accomplished, how do you actually reach them? After all, developing content and organizational buyer personas is only effective if you have a method of delivering this content to the...


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    THE PROS AND CONS OF MOBILE ADVERTISING FOR SMALL BUSINESSES

    Jun 22, 2017

    In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on content marketing, while the least ef...


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    GOING LOCAL FOR 2017: LOCAL SEARCH ENGINE MARKETING STRATEGY

    Jun 22, 2017

    If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess eve...


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    THE STAGES OF ACCOUNT-BASED MARKETING ORCHESTRATION

    Jun 21, 2017

    Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually...


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    THE STATE OF SOCIAL MEDIA ADVERTISING

    Jun 21, 2017

    Social media marketing, broadly speaking, is made up of two distinct strategies brand pages (organic) and advertising (paid).While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to perform well in this area. Organic social media ...


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    WHAT B2B MARKETERS SHOULD KNOW ABOUT LINKEDIN ADS

    Jun 20, 2017

    With the rise of online advertising options, B2B marketers must take a strategic and targeted approach on deciding where to invest their online marketing budget. When comparing the various social media advertising platforms available, 92% of B2B marketers leverage LinkedIn above all other platforms....


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    WHY YOUR “FULLY AUTOMATED” MARKETING MACHINE ISN’T DELIVERING THE RESULTS YOU EXPECTED

    Jun 20, 2017

    Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more ap...


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    WHY YOUR “FULLY AUTOMATED” MARKETING MACHINE ISN’T DELIVERING THE RESULTS YOU EXPECTED

    Jun 20, 2017

    Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more ap...


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    HOW TO WIN HIGH-VALUE CLIENTS WITH ACCOUNT BASED MARKETING

    Jun 20, 2017

    In the age of hyper-targeted prospecting and nurturing, your content marketing program might not be sufficiently surgical. Considering the very nature of B2B marketing, your prospecting list is likely already rather narrow at least when compared with B2C. Hopefully, you’ve already built your b...


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    THINK YOU’RE NOT READY FOR ACCOUNT BASED MARKETING? TRY THESE 6 IDEAS FIRST

    Jun 16, 2017

    It can be intimidating to make the switch from traditional demand generation to an account-based mindset. It requires B2B organizations to evolve their process and activity and change never easy. But, even if you think you’re not ready for a full Account Based Marketing strategy, there are num...


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    HOME PAGE HORRORS INBOUND MARKETERS MUST AVOID

    Jun 16, 2017

    Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors.While mystery theater, novels and British TV shows are coo...


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    THE 3 C’S OF SOCIAL MEDIA MARKETING

    Jun 16, 2017

    Is yours one of the 65% of companies that rank generating leads as their biggest marketing challenge? If so, you may already be aware that one third of the global population uses social media on a regular basis. But did you also know that when combined with direct mail, social media marketing can op...


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    THE IMPORTANCE OF CONTENT MARKETING IN 2017 AND BEYOND

    Jun 15, 2017

    You must have heard the phrase content is king. Now, that may well be a marketing buzzword but this year and beyond, it’s a statement that has never been more relevant. In a world where consumers are more savvy, more demanding, and more empowered than ever, brands and businesses need to up the...


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    FALCON.IO LAUNCHES INSTAGRAM PUBLISHING FLOW FOR STORIES

    Jun 15, 2017

    New York, NY: Falcon.io, a social media management and customer experience (CX) platform, now allows customers to plan, execute and optimize their Instagram marketing strategy from a single platform with a new publishing flow. With this update, Falcon.io becomes the only platform of its kind that en...


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    WHEN DOES IT MAKE SENSE TO OUTSOURCE CONTENT MARKETING?

    Jun 14, 2017

    How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You’re in the top 13% of marketers, according to HubSpot’s annual State of Inbound survey, and if those blogs are driving great results you can probab...


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    PULSEPOINT LAUNCHES PROGRAMMATIC HEALTH SOLUTION IN EMEA

    Jun 14, 2017

    PulsePoint, the global programmatic advertising platform, today announced its new health offering, a fully customizable programmatic solution for healthcare marketers. PulsePoint’s goal is to help health-related businesses navigate the complex world of real-time programmatic advertising while ...


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    3 CONTEXTUAL LEAD NURTURING TACTICS TO SPEED UP YOUR PIPELINE

    Jun 13, 2017

    Contextual marketing has increased marketers’ abilities to create unique experiences on their website for each user. When a visitor converts on the webpage, personalization can catalyze further action. Below, we discuss three contextual lead nurturing examples that drive users more quickly alo...


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    HOW TO ACHIEVE YOUR MARKETING GOALS WITH A CONTENT STRATEGY

    Jun 12, 2017

    Content marketing is a big deal these days because of its effectiveness. Not just for lead generation, but for thought leadership as well. It’s a necessary element of any marketing program .With this article, you’ll have everything you need to create a content strategy that’ll help...


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    TERMINUS HIRES ABM LEADER PETER HERBERT AS VP OF MARKETING

    Jun 12, 2017

    Terminus, the account-based marketing (ABM) platform, today announced Peter Herbert’s joining to the executive leadership team as Vice President of Marketing. Herbert previously served as Vice President of Marketing at Version One, where his marketing team won the 2017 Sirius Decisions Program...


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    3 TIPS TO REINVIGORATE YOUR BRAND’S SOCIAL MEDIA MARKETING EFFORTS

    Jun 12, 2017

    It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts are essentially...


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    THE BENEFITS OF LOCAL CONTENT MARKETING

    Jun 10, 2017

    If you’re a B2B service provider, or even a small B2C operator, there’s a good chance that the majority of your custom comes from local people. Personally, less than ⅓ of my clients are based more than a 20 mile radius from my office, and unless you’re a nationwide brand, it’...


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    B2B VS B2C CONTENT MARKETING: WHAT YOU NEED TO KNOW

    Jun 09, 2017

    Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing. To be able to adapt its content marketing, it is ne...


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    WHAT CMOS NEED TO KNOW ABOUT CONTENT MARKETING PERSONALIZATION

    Jun 08, 2017

    While studies suggest CMOs are behind on disruptive growth, others indicate CMOs are continuing to invest and push the envelope with content to deliver real business results. Content Marketing Institute reports B2C marketers are putting more budget toward content marketing allocating  of their ...


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    HOW TO INCREASE WEBSITE TRAFFIC USING SOCIAL MEDIA OUTREACH

    Jun 07, 2017

    You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it. It’s all a matter of how you do it.Social media is primarily meant to be a place for conversat...


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    THE BUCK STOPS AT THE CEO FOR ACCOUNT-BASED MARKETING

    Jun 06, 2017

    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period.
    Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. ABM is a new way of getting aligned with sales...


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    THE IMPORTANCE OF SOCIAL MEDIA FOR B2B MARKETERS

    Jun 06, 2017

    Nowadays, you’d be hard-pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and entertainment.It is absolutely clear that the impact of social media on business has been growing for quite so...


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    TARGETING YOUR AUDIENCE: FROM THE BOOMERS TO GEN Y (& EVERYTHING IN BETWEEN!)

    Jun 05, 2017

    Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60...


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    HOW TO PREVENT YOUR CONTENT FROM BLEEDING SALES LEADS

    Jun 02, 2017

    Are you unsure if your content is converting? Would you like to learn how to prevent your content from bleeding sales leads? On average, most sites will convert traffic at a rate of 1.95%. This means that for every 100 visits you will just get around 2 leads. This might seem like an astonishingly lo...


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    HOW TO DEVELOP CONTENT MARKETING METRICS & KPIS

    Jun 01, 2017

    Many marketers jump into measurement without a clear idea of what exactly they would like to accomplish with their content campaigns and assets. Ultimately, this can lead to using the wrong content marketing metrics, which can be a waste of both time and resources. To set your organization up for su...


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    POWER ACCOUNT-BASED MARKETING WITH BUYER INSIGHTS

    May 31, 2017

    What was true then and is as true today, is the need for information and insights into accounts. When ABS (account-based sales) first came into existence, it began with needs assessments and led to the collection of information on teams, hierarchy, divisions, decision-makers, approvers, etc. For exa...


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    WHY YOUR ABM STRATEGY NEEDS A BALANCED APPROACH

    May 26, 2017

    So you’ve been tasked with implementing Account-Based Marketing (ABM) into your demand generation strategy this year. How’s it going? am I right? While ABM does take some time and effort to get off the ground, it’s a proven tactic when applied appropriately within your overall dema...


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    THE INSIDER’S GUIDE TO WHY YOU CAN’T STICK TO YOUR INBOUND MARKETING STRATEGY

    May 26, 2017

    The mantra for the past few years is that content and inbound marketing is the only marketing there is. Any company that wants to stay relevant in the 21st century must execute a comprehensive inbound marketing strategy now. Then the sales team gets itchy because they need to close sales now. The CF...


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    A TEMPLATE FOR MEASURING DEMAND MARKETING ORCHESTRATION

    May 26, 2017

    At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel?For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts...


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    LEAD DEVELOPMENT QUALITY WITH ACCOUNT BASED MARKETING

    May 24, 2017

    According to a report by Senraj Soundar, founder and CEO of Connect, published in Sales & Marketing Management, Account Based Marketing is the most-talked-about strategy right now in the B2B world. According to Forbes, 80% of marketers measuring ROI say that ABM outperforms other marketing inves...


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    BLOODBORNE PATHOGEN PRODUCTS MARKET SEGMENTATION BY REGIONS, TYPES, APPLICATION AND GROWTH OPPORTUNITIES TO 2021

    May 22, 2017

    Bloodborne Pathogen Products Market report provides key statistics on the market status of the Bloodborne Pathogen Products Manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the Bloodborne Pathogen Products Industry. The Bloodborne Pathogen ...


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    NINE PARTNERS WITH LIVERAMP TO BOOST AUDIENCE TARGETING CAPABILITIES

    May 22, 2017

    Nine is claiming an Australian first after striking a deal with Acxiom subsidiary, Live Ramp, to leverage its audience data sets in order to boost custom audience targeting capabilities across the Nine media portfolio. The partnership allows marketers and their agencies to use their own first-party ...


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    4 INBOUND MARKETING TOOLS FOR YOUR NON-PROFIT

    May 22, 2017

    Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing budgets should be spent on direct mail becaus...


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    ACCOUNT BASED MARKETING CAN SYNCHRONIZE SALES & MARKETING

    May 18, 2017

    Regardless of whether it’s called named account, key account, target account or account based marketing (ABM), a real opportunity exists to bring sales teams and demand generation teams together.B2B marketing and sales teams are often misaligned from the get go as traditional demand generation...


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    SMARTACRE, A DEMAND GENERATION MARKETING AGENCY, OPENS DENVER OFFICE

    May 16, 2017

    SmartAcre, a lead and demand generation marketing agency who helps B2B businesses find, connect and engage with leads throughout the customer journey, announced the opening of the third SmartAcre location in Denver, Colorado on May 11. The office, located at 2301 Blake Street, will house additional ...


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    7 MYTHS UNCOVERED ABOUT ACCOUNT-BASED MARKETING

    May 12, 2017

    ABM provides a strategy for B2B companies who want to grow revenue by focusing on the best-fit prospects. The key metric shifts from the traditional lead generation to real revenue. And, it takes into account that most B2B buying decisions aren’t made by a single person, but rather a collectiv...


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    HOW TO CRAFT OUTBOUND CALLS FOR ACCOUNT-BASED MARKETING

    May 11, 2017

    Account-based marketing is becoming a go-to strategy for B2B marketers who want to take control of their outreach (rather than waiting to see who finds them) and shorten their sales cycles. What may be receiving less acclaim, however, is the starring role outbound calls play in executing account-bas...


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    THE NO. 1 REASON COMPANIES GIVE UP ON INBOUND MARKETING (AND HOW TO STICK WITH IT)

    May 11, 2017

    Inbound marketing comes with tons of benefits but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to kick in. Inbound marketing is a little like gardening. You pla...


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    VERTICAL STICK PACK PACKAGING MACHINE MARKET - SEGMENTATION, MARKET PLAYERS, TRENDS 2026

    May 11, 2017

    Rising in demand for ready-to-eat, convenience, processed food owing to increasingly busy schedule, and changing the lifestyle of consumers has a further surge in need for on-the-go packaging with convenience features such as portability, opening, and easy disposability.

    OPENPR
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    COFFEE PERKS UP DOMO’S ABM STRATEGY

    May 11, 2017

    Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.

    CHIEFMARKETER
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    MEREDITH’S MAGNOLIA JOURNAL UPS THE ANTE AGAIN | INDUSTRY NOTES

    May 11, 2017

    It's just the latest addition to the client-facing arsenal for SourceMedia, which in March revealed a suite of new data targeting solutions aimed at account-based marketing, audience extension and segmentation, and programmatic-direct. Other upcoming initiatives, Yorke says, include diving into ...

    FOLIOMAG
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    MOMENT STUDIO NAMED BEST CONTENT MARKETING AGENCY BY DIGIDAY

    May 11, 2017

    Moment Studio, the digital and social content marketing agency within Engine Group, was named Best Content Marketing Agency at Digiday's 2017 Content Marketing Awards.

    BUSINESSINSIDER
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    INBOUND MARKETING AGENCY SMARTBUG MEDIA TO HOST WEBINAR DETAILING HOW TO INCORPORATE FACEBOOK LIVE INTO MARKETING CAMPAIGNS

    May 11, 2017

    SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, is hosting a webinar exploring how Facebook Live video can boost inbound marketing efforts. The webinar, A Marketer's Guide to Launching a Facebook Live ...

    PRNEWSWIRE
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    LEADING COMPANIES TECHTARGET AND HG DATA PARTNER TO DELIVER REAL PURCHASE INTENT AND TECHNOLOGY INSTALL DATA TOGETHER FOR THE FIRST TIME

    May 10, 2017

    Leading purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) and HG Data, the leader in B2B market intelligence for sales, marketing and analytics, today announced a strategic partnership to deliver technology install information directly within TechTarget&rsqu...

    BUSINESSWIRE
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    BUILDING BLOCKS: DAN HANRAHAN, CEO AT SIGSTR TALKS MARKETING TECH

    May 10, 2017

    In this interview, Dan explains the idea behind Sigstr and important things to consider before investing in your marketing technology. “Try new things, closely measure the results, and pour gas on what’s working ,” he says

    MARTECHADVISOR
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    ZIP CODE TARGETING IS A GREAT MEDIUM FOR GENERATING BUSINESS LEADS

    May 10, 2017

    Generating business leads is the most vital aspect of any business. There are plenty of guides and advises handily available that focuses on how to generate successful leads for business. But the quest to successful business lead generation lies in utilizing even the most common mediums. Even zip co...

    CUSTOMERTHINK
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    ABM STUDIES SHOW INTENT SIGNAL MONITORING HELPS COMPANIES MAKE SMARTER DECISIONS

    May 09, 2017

    The number of marketers using data at an all-time high of 90%, according to an October 2016 study by the Global Alliance of Data-Driven Marketing Associations (GDMA). Marketers' strong reliance on data analysis is also echoed in the findings of the 2016 State of Account-Based Marketing (ABM) stu...

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    NUTSHELL CTO ANDY FOWLER: GOOD CRM TOOLS STAY OUT OF THE WAY

    May 09, 2017

    Andy Fowler is the CTO and cofounder of Nutshell, a provider of CRM for small businesses. In this exclusive interview, Fowler shares his thoughts on the importance of effective sales process management.

    TECHNEWSWORLD
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    EVERGAGE APPOINTS JOSH BAUMRIND AS SVP OF PARTNERSHIPS AND CORPORATE DEVELOPMENT

    May 09, 2017

    Evergage, the real-time personalization platform company, today announced the appointment of Josh Baumrind as senior vice president of partnerships and corporate development. With nearly two decades of experience cultivating partnerships for leading cloud, e-commerce and customer engagement companie...

    PRNEWSWIRE
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    6SENSE TO DISCUSS SIRIUSDECISIONS' NEXT-GENERATION DEMAND WATERFALL AT SIRIUSDECISIONS SUMMIT 2017

    May 09, 2017

    Join 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, at SiriusDecisions Summit on May 17, 2017 at 12:30 PM to discuss SiriusDecisions' Next-Generation Demand Waterfall and the next steps to consider for implementation. The Next-Generation Demand W...

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    PGI TO TAKE THE STAGE AT SIRIUSDECISIONS SUMMIT 2017 WITH 6SENSE

    May 08, 2017

    Join 6sense and PGi, the world's largest dedicated provider of collaboration software and services, at SiriusDecisions Summit on May 16, 2017 at 11:15 AM to learn how PGi's marketing and sales teams are making an impact across the entire organization. Through partnership with 6sense and empl...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=15381538

    ABERDEEN GROUP DELIVERS ACCOUNT DATA & RELATED CONTENT FOR 100S OF TECH CATEGORIES IN ITS NEW 'LEAD ESSENTIALS' SAAS PLATFORM

    May 08, 2017

    Aberdeen Group announces a combined account data and content platform, Lead Essentials, to enable tech marketers to more efficiently find and engage with active buyers while they are in-market to purchase specific technology products. Lead Essentials enables Aberdeen Group to provide account-based &...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=15391539

    SYNTHIO TO PRESENT AT TWO MAJOR B2B MARKETING EVENTS IN MAY

    May 08, 2017

    Synthio, formerly known as Social123, the fastest growing Data as a Service (DaaS) provider, announced today it will be presenting at two major business-to-business (B2B) marketing conferences this month.

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=15401540

    GOOGLE ADWORDS TARGETING GETS A BOOST FROM SOCIAL MEDIA

    May 08, 2017

    In response to these trends, Google added Demographic Targeting to AdWords last fall. This filtering feature allows AdWords users to target audiences by age, gender or even parental status on each of the AdWords networks — Search, Display or Video.

    CMSWIRE
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    http://ABM.report/news-article.aspx?ID=15411541

    BUZZBIKE AND BLOCKPOOL TO TRANSFORM TARGETED ADVERTISING WITH BLOCKCHAIN

    May 06, 2017

    Blockpool, a startup delivering real world B2B blockchain solutions has partnered with Buzzbike, London’s connected cycle scheme to deliver the UK’s first blockchain reward scheme for engagement. Buzzbike and Blockpool have used blockchain technology to demonstrate how cryptocurrency can...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15771577

    THE ACCOUNT-BASED MARKETING GUIDE FOR MODERN MARKETERS

    May 04, 2017

    As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relati...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15821582

    FACEBOOK DENIES IT EXPLOITS 'INSECURE USERS' WITH TARGETED ADVERTISING

    May 02, 2017

    Facebook, along with Google, is one of the largest advertising companies in the world.
    But the social network has come under fire for allegedly pushing targeted advertisements towards vulnerable users .The Australian revealed it had come into possession of a leaked document from the gigantic ...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15671567

    HOW A USER-FIRST APPROACH HELPS AUDIENCE TARGETING IN MOBILE

    May 01, 2017

    Our direct data integration provides advertisers with 1300 data points, 250 million device IDs, 3 billion location maps, and more,” says Brandt. “This integration provides the advertisers with the consumer's mobile fingerprint brands, giving them a better understanding of how to targ...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15581558

    MARKETO INVESTS MORE DEEPLY INTO ABM, PUSHES ALLIANCE

    May 01, 2017

    Marketo has revealed details of its next generation account-based marketing (ABM) solution including Account Insight, which is designed to strengthen sales and marketing alignment.

    WHICH-50
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    http://ABM.report/news-article.aspx?ID=15321532

    AKOONU DEBUTS PLATFORM FOR ACCOUNT-BASED SALES

    May 01, 2017

    Akoonu for Sales is designed to help account-based sales practitioners execute on their ABM initiatives by bringing all the buying signals together in a single location to gain a deep understanding of the buying committee.

    DEMANDGENREPORT
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    http://ABM.report/news-article.aspx?ID=15331533

    LINKEDIN AND ORACLE PARTNER ON LEAD GENERATION

    May 01, 2017

    LinkedIn Campaign Manager and Oracle Marketing Cloud have been more tightly integrated into Linkedin’s Matched Audiences product.

    WHICH-50
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    http://ABM.report/news-article.aspx?ID=15341534

    WHY IS TIME WARNER FOCUSING ON TARGETED ADVERTISING?

    Apr 30, 2017

    Time Warner’s focus on targeted advertising According to a Broadcasting & Cable report, last month, Fox, Viacom (VIAB), and Time Warner (TWX) joined forces to provide a platform called OpenID, which will provide advertisers with targeted advertising packages and will “standardize the...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15661566

    SINTECMEDIA AND LOTAME BRING AUDIENCE TARGETING TO BROADCAST TV

    Apr 28, 2017

    As major media companies announce cross-channel audience targeting products for advertisers, local broadcasters have been largely left out of such offerings, even as they compete most directly with digital audience targeting options such as search and social media. This partnership delivers a compet...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15641564

    GLOBAL CONTENT ANALYTICS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 28, 2017

    Latest market study on “Content Analytics Market to 2025 - Global Analysis and Forecasts by Type, Deployment Type and Industry Vertical”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developme...

    OPENPR
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    http://ABM.report/news-article.aspx?ID=15291529

    RETAINLY'S WORDPRESS PLUGIN COMPLETES LEAD GENERATION PORTFOLIO

    Apr 28, 2017

    Retainly announced the release of its Official WordPress Plugin. The WordPress plugin is named Retainly Optin Forms as it helps bloggers design very beautiful optin forms of different types and with different display options. The plugin is completely free and can connect to a Retainly Email Marketin...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=15351535

    REDK THE CRM SOLUTIONS COMPANY JOINS ACT-ON AS A STRATEGIC PARTNER FOR MARKETING AUTOMATION IN THE UK

    Apr 27, 2017

    redk, the CRM Solutions Company, announces today its collaboration with Act-On Software, Inc., to deliver Act-On’s Marketing Automation software to companies across industries. redk will provide consulting services to assist companies in the UK and Spain with the deployment of Act-On's mar...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=15241524

    MRP TO PRESENT AT THE 2017 MARTECH CONFERENCE, MAY 9-11 IN SAN FRANCISCO

    Apr 27, 2017

    MRP, a global provider of predictive customer acquisition and a wide array of account based marketing services, will attend the 2017 MarTech conference, being held in San Francisco, California, May 9 - 11, 2017.  MRP's CMO and Co-Founder, James Regan will be presenting with Vance Faulks, Se...

    NASDAQ
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    http://ABM.report/news-article.aspx?ID=15271527

    MINDSET MARKETING ANNOUNCES PREMIUM LINKED LEAD GENERATION

    Apr 27, 2017

    Mindset Marketing has announced that they will be offering premium LinkedIn Lead Generation services to their clients worldwide. The North Carolina based company is known for LinkedIn Profile Optimization and LinkedIn Expert Training. The Lead Generation services offered by the company can help busi...

    PRESSRELEASEROCKET
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    http://ABM.report/news-article.aspx?ID=15281528

    RUGGED THERMAL CAMERAS MARKET SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2026

    Apr 27, 2017

    In the year 2016, the Surveillance & Security application segment recorded a revenue of slightly more than US$ 1.3 Bn. By the end of the year 2027, this segment is anticipated to reach a market valuation of more than US$ 3 Bn, representing a CAGR of 8.3% for the decadal study. An incremental dol...

    OPENPR
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    http://ABM.report/news-article.aspx?ID=15301530

    HOW LINKEDIN’S NEW MATCHED AUDIENCE TARGETING HELPS MARKETERS IMPROVE ROI

    Apr 27, 2017

    LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15591559

    IN A FIRST, BING UNVEILS CUSTOM AUDIENCES TARGETING

    Apr 27, 2017

    Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ability to integrate their brand's first-party data through a data management platform (DMP). Rob Wilk, VP, head of North America Search at Microsoft Bing, unveiled the news at the MediaPost Search Insider Summit. ...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15761576

    GLOBAL SMART GLASS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 26, 2017

    Latest market study on “Smart Glass Market to 2025 - Global Analysis and Forecasts by Technology and Application”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

    OPENPR
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    http://ABM.report/news-article.aspx?ID=15221522

    GLOBAL PRINTING TONER MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

    Apr 26, 2017

    Latest market study on “Printing Toner Market to 2025 - Global Analysis and Forecasts by Production Technology and Color Type”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

    OPENPR
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    http://ABM.report/news-article.aspx?ID=15231523

    STEP UP YOUR ADVANCED ACCOUNT-BASED MARKETING STRATEGIES WITH LINKEDIN ADS

    Apr 25, 2017

    On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.

    MARKETINGLAND
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    http://ABM.report/news-article.aspx?ID=15171517

    MARKETO’S ‘NEXT GENERATION’ ACCOUNT-BASED MARKETING TO BRING SALES AND MARKETING EVER CLOSER

    Apr 25, 2017

    Marketo has used its annual conference to launch what it’s calling ‘the next generation’ of account-based marketing.

    MARKETINGMAG
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    http://ABM.report/news-article.aspx?ID=15181518

    INSIDEVIEW LAUNCHES INSIGHTS ENTERPRISE WORLDWIDE FOR MICROSOFT DYNAMICS CUSTOMERS

    Apr 25, 2017

    Microsoft currently offers Insights, powered by InsideView, an embedded OEM version of InsideView within many subscriptions of Microsoft Dynamics CRM Online and Dynamics 365. Insights Enterprise, powered by InsideView, offers all the functionality of Insights with the same seamless user interface, a...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=15191519

    ORACLE HELPS TRANSFORM LEAD GENERATION WITH LINKEDIN MATCHED AUDIENCES

    Apr 25, 2017

    To help marketers generate high-quality leads at scale and maximize the ROI of lead generation campaigns, Oracle today announced a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager - a new targeting capability within LinkedIn's recently announced product, Match...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=15201520

    ADROLL INTEGRATES WITH MARKETO TO TRANSFORM ACCOUNT-BASED MARKETING WITH EXCLUSIVE DIRECT INTEGRATION

    Apr 24, 2017

    Today at the Marketo Marketing Nation® Summit, AdRoll, the performance marketing platform, announced a strategic product integration with Marketo, Inc., the leading provider of engagement marketing software and solutions, the AdRoll Marketo Connector. The connector is a direct integration that w...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=15121512

    FOLLOZE TO RELEASE UPGRADED ABM SOFTWARE

    Apr 24, 2017

    Folloze, an Enterprise Account Based Marketing (ABM) Sales platform, announced it will soon launch a revamped ABM software this year. With this upgraded version, enterprise marketers will now be able to distribute content at scale to expansive groups of salespersons according to their target segment...

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=15131513

    LINKEDIN JUST SHARPENED ITS AD TARGETING OFFERINGS WITH MATCHED AUDIENCES

    Apr 24, 2017

    LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.

    ADWEEK
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    http://ABM.report/news-article.aspx?ID=15141514

    LINKEDIN (FINALLY) ROLLS OUT RETARGETING, CRM MATCHING

    Apr 24, 2017

    LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences.

    ADEXCHANGER
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    http://ABM.report/news-article.aspx?ID=15151515

    LINKEDIN OFFICIALLY ROLLING OUT MATCHED AUDIENCES TARGETING TO ALL ADVERTISERS THIS WEEK

    Apr 24, 2017

    As major media companies announce cross-channel audience targeting products for advertisers, local broadcasters have been largely left out of such offerings, even as they compete most directly with digital audience targeting options such as search and social media. This partnership delivers a compet...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15651565

    ENGAGIO READY WITH COMPLETE INTEGRATION MODULES FOR ALL MARKETING AUTOMATION PLATFORMS

    Apr 23, 2017

    Engagio, an Account-Based Marketing (ABM) and Sales platform, has integrated with all major marketing automation platforms, including Eloqua, Pardot, Hubspot, and Marketo.

    MARTECHSERIES
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    http://ABM.report/news-article.aspx?ID=15081508

    B2B WEBSITE VISITOR IDENTIFICATION FOR LEAD GENERATION: WHAT YOU NEED TO KNOW

    Apr 21, 2017

    There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.


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    http://ABM.report/news-article.aspx?ID=15621562

    REPERTORY THEATRE FOR THE ON-DEMAND GENERATION

    Apr 21, 2017

    It's an acting system that has largely died out over the last decade or so but a Manchester group is setting out to revive repertory theatre for the on-demand generation.

    SKY
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    http://ABM.report/news-article.aspx?ID=15251525

    UBERFLIP RE-LAUNCHES CONTENT MARKETING CONFERENCE AS "THE CONTENT EXPERIENCE" CALLING ON SPEAKERS TO APPLY FOR AUGUST EVENT

    Apr 20, 2017

    Content experience takes centre stage August 22–23 at Uberflip’s second annual content marketing conference hosted in Toronto, ON.

    PR
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    http://ABM.report/news-article.aspx?ID=15091509

    MARKETO ADDS MORE POWER TO ITS ABM AND SALES INSIGHTS BY ACQUIRING TOUTAPP

    Apr 20, 2017

    Barely days ahead of its marquee event — Marketing Nation Summit, Marketo, Inc., has announced that it has acquired ToutApp, a leading sales engagement software company based in San Francisco. The latest acquisition puts the leading marketing automation software company in a commanding positio...

    MARTECHSERIES
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    http://ABM.report/news-article.aspx?ID=15041504

    FULL CIRCLE INSIGHTS ADDS INTERACTIVE, ANALYTIC DASHBOARDS

    Apr 20, 2017

    Bonnie Crater, CEO of Full Circle Insights, says the platform mitigates three key challenges facing B2B marketers. It helps keep data consistent between sales and marketing, it tracks the full funnel as opposed to just the top or bottom, and can accommodate both account-based marketing and response-...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=15051505

    FUJITSU FOSTERS NEW RELATIONSHIPS WITH AWARD WINNING ACCOUNT BASED MARKETING (ABM)

    Apr 20, 2017

    Global information and communications technology company Fujitsu has been named double finalist at the forthcoming Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2017. Recognition in both the Best Integrated Campaign and Best Campaign of the Year categories reflects the transform...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=15061506

    3D ORTHOPEDIC SCANNING SYSTEMS MARKET SEGMENTATION BY 2027

    Apr 19, 2017

    3D orthopedic scanning systems are advanced technology driven systems which are used for scanning individual’s body parts to help diagnose and treat the defect in it. The 3D orthopedic scanning systems through its scanning abilities help in designing customized items for individual and is find...

    LANEWS
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    http://ABM.report/news-article.aspx?ID=14961496

    GLOBAL TELECOM TOWERS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025 |THE INSIGHT PARTNERS

    Apr 19, 2017

    Latest market study on “Telecom Towers Market to 2025 - Global Analysis and Forecasts by Type, Deployment”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

    OPENPR
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    http://ABM.report/news-article.aspx?ID=14971497

    ENGAGIO RECOGNIZED AS 2017 BAY AREA BEST PLACES TO WORK

    Apr 19, 2017

    Engagio the leader in the rapidly growing “Account Based Everything” revolution, today announced that it has been recognized as a winner of the 2017 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal. Afte...

    BUSINESSWIRE
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    http://ABM.report/news-article.aspx?ID=14991499

    MARKETO PICKS ADROLL AS THE LAUNCHPOINT TECHNOLOGY PARTNER OF THE YEAR

    Apr 19, 2017

    Marketo has announced the winners of its annual Revvie Awards, who are chosen from its customer base. The winners will be honored at the upcoming Marketing Nation Summit 2017 in San Francisco. Marketo’s Revvie Awards recognize the most effective Marketo customers and individual marketers who u...

    MARTECHSERIES
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    http://ABM.report/news-article.aspx?ID=15001500

    MINTIGO DELIVERS UNIQUE AI-POWERED INTEGRATION FOR SAP C4C AND SAP HYBRIS MARKETING

    Apr 19, 2017

    Mintigo, the leading provider of predictive marketing and sales technology, has announced its new solution for infusing actionable sales intelligence into SAP’s C4C. Mintigo’s innovation is relevant to a potential demographic of businesses that have failed to harness the true potential o...

    MARTECHSERIES
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    http://ABM.report/news-article.aspx?ID=15011501

    B2B MARKETERS APPLY NEW TOOLS & TACTICS FOR SEGMENTING CAMPAIGNS TO TARGET AUDIENCES

    Apr 19, 2017

    With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets.

    DEMANDGENREPORT
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    http://ABM.report/news-article.aspx?ID=15021502

    MARKETO HONORS THE BEST OF THE MARKETING NATION® WITH 2017 REVVIE AWARDS

    Apr 18, 2017

    Marketo, Inc., the leading provider of engagement marketing software and solutions, is announcing the 2017 winners of its annual Revvie Awards. The awards highlight the most effective Marketo customers, partners, and individual marketers who found innovative ways to engage their key audiences and dr...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=14951495

    THE PORTLAND TRAIL BLAZERS SCORE ROI WITH FACEBOOK ADVERTISING

    Apr 17, 2017

    Marketing campaigns are like sports games: You win some, you lose some. However, marketers are much more likely to clinch a victory when data-driven targeting is part of the game plan. Just look at the Portland Trail Blazers. The professional basketball team relied on CRM data and segmentation to en...

    DMNEWS
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    http://ABM.report/news-article.aspx?ID=14911491

    LOCAL KNOWLEDGE KEY TO NANAIMO MARKETING CAMPAIGN

    Apr 17, 2017

    Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism Vancouver Island’s more than $400,000 strategy to attract tourists to Nanaimo over the next year.

    NANAIMOBULLETIN
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    http://ABM.report/news-article.aspx?ID=14921492

    HOW TO USE DATA AND SCIENCE TO ENSURE ACCOUNT-BASED MARKETING SUCCESS

    Apr 14, 2017

    The ITSMA pioneered the concept of account-based strategies over a decade ago, reporting that it “delivers the highest return on investment of any B2B marketing strategy or tactic. Period.”

    DEMANDGENREPORT
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    http://ABM.report/news-article.aspx?ID=14881488

    LONE FIR CREATIVE INTRODUCES THE 5-STAGE INBOUND MARKETING METHODOLOGY

    Apr 13, 2017

    The internet has changed the way people do business in fundamental ways. The traditional methods of pushing advertising out to the customer are being replaced with an approach known as inbound marketing. To better inform business owners of the strategies and benefits associated with this new form of...

    MILITARY-TECHNOLOGIES
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    http://ABM.report/news-article.aspx?ID=14891489

    NEW DIRECTORSHIP CREATED FOR EXPANDING SWINDON LEAD GENERATION BUSINESSES

    Apr 13, 2017

    Swindon-based lead generation companies The Business Generation Group (TBG) and VHO have created the new job of sales and marketing director to underpin their ambitious expansion plans.

    SWINDON-BUSINESS
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    http://ABM.report/news-article.aspx?ID=14931493

    DEMAND GEN REPORT HOSTS THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES

    Apr 12, 2017

    Demand Gen Report will host its second annual week-long B2B Campaign Optimization Series April 17-21, a series of webinars featuring a breadth of expert advice from top B2B industry professionals on campaign optimization strategies.

    GLOBENEWSWIRE
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    http://ABM.report/news-article.aspx?ID=14831483

    HVAC COMPANY LEAD GENERATION STRATEGY DELIVERS IMPRESSIVE RESULTS

    Apr 12, 2017

    An online marketing company in Phoenix, AZ, Online Visibility Pros, has recently completed a lead generation case study project for a family-owned HVAC company. By the end of the case study period, the HVAC company experienced over 40 high-quality service leads per month. This has made a tremendous ...

    DIGITALJOURNAL
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    http://ABM.report/news-article.aspx?ID=14841484

    TARGETED MARKETING PATHWAY VISIBILITY BRAND AWARENESS BOOSTER LAUNCHED

    Apr 12, 2017

    Targeted marketing pathways are at the forefront of this new tool created to help businesses succeed online in an increasingly competitive market. The tool is designed to make it easier to get and retain customers.

    MILITARY-TECHNOLOGIES
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    http://ABM.report/news-article.aspx?ID=14871487

    FACEBOOK, GOOGLE BATTLE FOR ADVERTISING DOMINANCE

    Apr 11, 2017

    Facebook plans to announce on Monday that more than 5 million businesses are advertising on the social network each month and that it is updating its suite of ad services to try to draw more small businesses onto its mobile platform.

    SMH
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    http://ABM.report/news-article.aspx?ID=14801480

    'ACT LIKE IT'S YOUR COMPANY.' CMO LEADERSHIP TALK WITH MINDTREE'S PAUL GOTTSEGEN

    Apr 10, 2017

    What makes a successful marketing leader? In this interview series, Thomas Barta explores together with leading CMOs the secrets of marketing leadership, what works, and what doesn’t. This time, let’s listen to the views of Paul Gottsegen, Chief Marketing & Strategy Officer of techno...

    FORBES
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    http://ABM.report/news-article.aspx?ID=14761476

    MINING EXPLOSIVE GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT AND FORECAST 2022

    Apr 10, 2017

    This report studies Mining Explosive in Global market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa, focuses on the top 5 Mining Explosive Players in each region, with sales, price, revenue and market share for top 5 manufacturer, covering.

    NEWSMAKER
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    http://ABM.report/news-article.aspx?ID=14771477

    FACEBOOK BOASTS 5 MILLION COMPANIES ADVERTISING TO YOU

    Apr 10, 2017

    Facebook Chief Operating Officer Sheryl Sandberg told Reuters on Monday that more than 5 million companies are advertising on its social network each month, up from 4 million that it disclosed in September.

    CNET
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    http://ABM.report/news-article.aspx?ID=14791479

    LINKEDIN LAUNCHES LEAD GEN FORMS FOR SPONSORED CONTENT CAMPAIGNS

    Apr 07, 2017

    LinkedIn unveiled a new lead generation form solution designed to help marketers running Sponsored Content campaigns drive leads by automatically filling forms with prospects’ LinkedIn profile information.

    DEMANDGENREPORT
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    http://ABM.report/news-article.aspx?ID=14811481

    DEMANDBASE DEBUTS NEW PARTNER PROGRAM FOR ABM EDUCATION

    Apr 06, 2017

    On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services.

    DEMANDGENREPORT
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    http://ABM.report/news-article.aspx?ID=14851485

    DEMANDBASE LAUNCHES PARTNER PROGRAM TO ACCELERATE ADOPTION OF ACCOUNT-BASED MARKETING

    Apr 05, 2017

    Demandbase, the leader in Account-Based Marketing (ABM), today announced the launch of its Partner Program, an initiative designed for a broad range of technology companies, service providers and marketing agencies. The program will provide education and sales support to partners so that their clien...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=14751475

    IHEARTRADIO NZ LAUNCHES DIGITAL AUDIENCE TARGETING

    Apr 04, 2017

    iHeartRadio New Zealand has extended its advertising offering to now allow advertisers to reach their customers on a granular level, using digital audience targeting.

    VOXY
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    http://ABM.report/news-article.aspx?ID=15101510

    POTTERY GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT AND FORECAST 2022

    Apr 03, 2017

    This report studies the Pottery market status and outlook of global and United States, from angles of players, regions, product types and end industries; this report analyzes the top players in global and United States market, and splits the Pottery market by product type and applications/end indust...

    NEWSMAKER
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    http://ABM.report/news-article.aspx?ID=14681468

    WHAT ARE THE 4 ELEMENTS OF LEAD GENERATION?

    Apr 03, 2017

    To understand lead generation, it’s important to first understand the mechanics of the lead generation process. The best lead generation campaigns contain either one or all of the following components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead gen...

    HITSEARCHLIMITED
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    http://ABM.report/news-article.aspx?ID=14711471

    LOCAL MARKETING STARS POSTS MCA LEAD GENERATION CASE STUDY

    Apr 03, 2017

    Local Marketing Stars and Oguz Konar are pleased to announce the release of a recent case study. The Merchant Cash Advance, MCA lead generation efforts The company contacted Local Marketing Stars because of a serious problem with their marketing. The case study explains the baseline level of MCA and...

    DIGITALJOURNAL
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    http://ABM.report/news-article.aspx?ID=14721472

    KITEDESK ENHANCES FIND PRODUCT WITH LEAD TARGETING BY TECHNOLOGIES

    Apr 03, 2017

    KiteDesk is a sales prospecting software that enables salespeople to pursue leads using information such as lead data, email, phone, calendar and reports. The company recently upgraded its KiteDesk FIND product, which offers search capabilities designed to deliver faster and more comprehensive lead ...

    DEMANDGENREPORT
    READ MORE

    http://ABM.report/news-article.aspx?ID=14731473

    WHAT IS INTERNET MARKETING? ADVICE FROM AN EIGHT-FIGURE EARNER

    Apr 02, 2017

    The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While inte...

    FORBES
    READ MORE

    http://ABM.report/news-article.aspx?ID=14691469

    TECHTARGET TRIPLES PRIORITY ENGINE PLATFORM CUSTOMER BASE IN ONE YEAR

    Mar 30, 2017

    With subscriptions available for over 475 technology- and geo-specific segments worldwide, Priority Engine further simplifies customer operations by integrating directly with major CRM and Marketing Automation systems.  By providing organizations direct access to thousands of “active buye...

    TECHTARGET
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    http://ABM.report/news-article.aspx?ID=14641464

    YOUVIEW DEVELOPS ADSMART-STYLE TARGETED ADVERTISING

    Mar 30, 2017

    YouView is working on a project to offer addressable linear or dynamic ad insertion, according to the UK TV platform’s commercial projects director Simon Cook. Speaking at TV Connect in London this morning on a panel titled ‘big opportunities for data in creating business value’, C...

    DIGITALTVEUROPE
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    http://ABM.report/news-article.aspx?ID=14651465

    TECH MARKETERS NEED STRONG FOCUS ON LEAD NURTURING IN CONTENT MARKETING STRATEGIES

    Mar 30, 2017

    IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more ...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=14661466

    SEO VS SOCIAL MEDIA MARKETING

    Mar 29, 2017

    The Dilemma of every Indian entrepreneur, who has a limited budget for digital marketing, is to choose between SEO and social media marketing. However, it is best to do them both, but if you try to do them both and each of them get underfunded then none of them would be able to fetch you desired res...

    NEWSPATROLLING
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    http://ABM.report/news-article.aspx?ID=14591459

    INTERNET SERVICE PROVIDERS HANDED AD TARGETING TREASURE TROVE AS CONGRESS SCRAPS ONLINE PRIVACY PROTECTIONS

    Mar 29, 2017

    Internet service providers’ ad targeting capabilities have been given a significant boost in the US after congress repealed an Obama-era internet privacy law, allowing them to share customer data with marketers and other third parties without the need for customer consent.

    THEDRUM
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    http://ABM.report/news-article.aspx?ID=14611461

    SEALING COATINGS MARKET SEGMENTATION AND ANALYSIS BY RECENT TRENDS, DEVELOPMENT AND GROWTH BY REGIONS TO 2022

    Mar 29, 2017

    Sealing Coatings Market analysis is provided for global market including development trends by regions, competitive analysis of Sealing Coatings market. Sealing Coatings refers to the coating formed by the coating to prevent rain or groundwater leakage of a coating.

    MILITARY-TECHNOLOGIES
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    http://ABM.report/news-article.aspx?ID=14621462

    AUDIENCESCIENCE PARTNERS WITH GRAPESHOT FOR GLOBAL CONTEXTUAL TARGETING

    Mar 28, 2017

    AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global s...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=14581458

    CONTENT MARKETING IN TRAVEL HAS MOVED FROM NICHE TO MAINSTREAM

    Mar 27, 2017

    Content creation by travel brands evolved from a niche strategy into one of the industry’s most popular marketing approaches. Executives in the industry long knew that content had a powerful emotional pull for consumers, thanks to the industry’s built-in vocabulary of tropical beaches, e...

    SKIFT
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    http://ABM.report/news-article.aspx?ID=14561456

    IN FOCUS: NEW AD TARGETS DONNELLY’S SCOTUS VOTE

    Mar 26, 2017

    Sen. Joe Donnelly (D-IN) is the target of another new political ad from the Conservative Action Network, which is calling on Donnelly to vote for Supreme Court nominee Neil Gorsuch. Donnelly is up for re-election next year, and is part of a group of Senate Democrats facing pressure to break from par...

    FOX59
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    http://ABM.report/news-article.aspx?ID=14551455

    CLUTCH NAMES LIQUI-SITE A TOP INBOUND MARKETING AGENCY

    Mar 23, 2017

    Liqui-site, a NYC area digital marketing agency recently acquired by eMazzanti Technologies, a Hoboken-based IT consultant and managed services provider (MSP), was recently named as one of the Top Inbound Marketing Agencies for 2016 by Clutch.

    PRWEB
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    http://ABM.report/news-article.aspx?ID=14521452

    POWER SPORTS MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2017 TO 2027 MARKET RESEARCH REPORT

    Mar 23, 2017

    Power Sports are a subset of the summed up classification motorsports. Case of Power Sports vehicles are bikes, ATVs, snowmobiles and PWCs. One of the characterizing components of any power sport is the utilization of an engine, some way or the other. With the increasing popularity the Power Sports ...

    OPENPR
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    http://ABM.report/news-article.aspx?ID=14531453

    PROGRAMMATIC AND RETARGETING BUDGETS SET TO INCREASE IN RETAIL MARKETING – ADROLL REPORT

    Mar 23, 2017

    Retail and ecommerce sector-specific results from AdRoll’s latest ‘State of Marketing Performance Report’ show 80.9% of marketers are expecting programmatic budget allocation to increase this year and 75.5% expect retargeting budgets to increase.

    MARKETINGMAG
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    http://ABM.report/news-article.aspx?ID=14491449

    MICROSOFT AND PUBLICIS STRIKE CLOUD PARTNERSHIP FOR DATA-DRIVEN AD TARGETING

    Mar 22, 2017

    Publicis Groupe is expanding its alliance with Microsoft — combining the ad company’s Cosmos A.I. marketing technology with the tech giant’s Azure cloud platform and Cortana Intelligence Suite, aiming to help big businesses better understand and reach customers.

    GEEKWIRE
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    http://ABM.report/news-article.aspx?ID=14481448

    WOOLWORTHS INCREASES FOCUS ON CHEAP PRICES IN LATEST AD TARGETING FAMILIES

    Mar 22, 2017

    The latest ad from supermarket giant Woolworths shows consumers just how far the family budget can stretch as a father of three is forced to cook for far more visitors than he had initially planned.

    MUMBRELLA
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    http://ABM.report/news-article.aspx?ID=14441444

    GENERAL INSURANCE GLOBAL MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2022

    Mar 21, 2017

    The UK’s over-50s population is growing, which means that the customer segment is a growing opportunity for insurance providers. Those over 50 are often treated and targeted as one segment. However, the over-50s market is highly diverse and should not be treated singularly. Individuals’ ...

    PRESSRELEASEROCKET
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    http://ABM.report/news-article.aspx?ID=14451445

    MINNEAPOLIS PAY-PER-LEAD GENERATION ADVERTISING & MARKETING SERVICES LAUNCHED

    Mar 20, 2017

    Clatyon Johnson, a professional SEO and digital marketing specialist, launched a wide range of pay-per-lead services for local businesses in Minneapolis.

    MENAFN
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    http://ABM.report/news-article.aspx?ID=14361436

    FOXTEL GETTING SMART ABOUT DATA FOR TARGETED ADVERTS

    Mar 20, 2017

    Foxtel executive Sharb Farjami has confirmed the broadcaster is exploring new targeting and interactive technology to appeal to advertisers, and sounded a bullish note for traditional satellite and cable television operators.

    THEAUSTRALIAN
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    http://ABM.report/news-article.aspx?ID=14371437

    PATIENT FLOW MANAGEMENT SOLUTIONS GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT

    Mar 20, 2017

    Patient Flow Management Solutions market research report provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability.

    EINPRESSWIRE
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    http://ABM.report/news-article.aspx?ID=14381438

    BORDER TAX BATTLE ESCALATES WITH ADS TARGETING 13 GOP LAWMAKERS

    Mar 20, 2017

    The political battle over tax reform ensnared more than a dozen Republican lawmakers over the weekend with an ad campaign criticizing the House GOP’s plan to tax imports while exempting exports.

    MORNINGCONSULT
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    http://ABM.report/news-article.aspx?ID=14401440

    UNBIASED UNDER FIRE FOR 'MONEY-GRABBING' LEAD GENERATION CHARGES

    Mar 20, 2017

    Unbiased's policy of collecting a 'pay to connect' fee for every lead generated through its 'Connect with an adviser' button in addition to the monthly fee it charges has led to adviser concerns about the value of membership.

    PROFESSIONALADVISER
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    http://ABM.report/news-article.aspx?ID=14411441

    TECH PR & MARKETING AGENCY, ARPR, RAPIDLY SCALES LEAD GEN & MARKETING AUTOMATION PORTFOLIO SINCE SERVICE LAUNCH

    Mar 20, 2017

    Public relations and integrated communications agency, AR|PR, today announced the rapid growth of its lead generation and marketing automation portfolio, highlighted by more than 60 percent of its clients now using the service offering since its launch in February 2016. In just one year, AR|PR has s...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=14421442

    LINKEDIN’S MATCHED AUDIENCES WILL TARGET ADS BASED ON PEOPLE’S WEB BROWSING, EMAIL ADDRESSES

    Mar 20, 2017

    Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn wi...

    MARKETINGLAND
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    http://ABM.report/news-article.aspx?ID=14511451

    LEAD GENERATION FIRM URGES ADVISERS TO BLOCK COLD CALLING BAN

    Mar 16, 2017

    A firm which generates new business leads for advisers has urged advisers to contest the government's cold calling ban, claiming that first contact with legitimate referrals will fall under its scope.

    CITYWIRE
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    http://ABM.report/news-article.aspx?ID=14331433

    LOTAME RELEASES ONBOARDING FOR PEOPLE-BASED AD TARGETING

    Mar 15, 2017

    Lotame will announce Wednesday the general availability of Lotame Onboarding, a people-based marketing service supported by LiveRamp.

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=14341434

    FOX, TURNER, VIACOM TEAM FOR CROSS-AUDIENCE TV AD TARGETING

    Mar 15, 2017

    Fox Networks Group, Turner and Viacom have announced OpenAP, a new cross-audience platform for selling targeted TV advertising. The group effort, which will be run by a neutral third-party auditor, is aimed at using audience targeting and independent measurement to help adoption catch up to demand f...

    FIERCECABLE
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    http://ABM.report/news-article.aspx?ID=14321432

    CONSERVATIVE-LEANING GROUP LAUNCHES GORSUCH ADS TARGETING RED-STATE SENATE DEMOCRATS

    Mar 14, 2017

    Concerned Veterans for America is launching a series of web ads boosting Supreme Court nominee Neil Gorsuch and targeting Senate Democrats in Colorado, Indiana, Missouri, Montana, North Dakota and West Virginia.

    WASHINGTONEXAMINER
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    http://ABM.report/news-article.aspx?ID=14351435

    SODYO INTRODUCES FIRST-EVER O2O - OFFLINE TO ONLINE – LEAD GENERATION SOLUTION FOR TV BROADCASTERS

    Mar 13, 2017

    Sodyo is proud to announce the release of a new groundbreaking O2O – offline to online – solution for broadcasters that is poised to forever change the TV advertising business model. Sodyo’s disruptive technology allows viewers to point their smartphone at the TV screen and “...

    BUSINESSWIRE
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    http://ABM.report/news-article.aspx?ID=14251425

    BUSINESSES CAN GET RID OF THEIR WORRIES ABOUT LEAD GENERATION

    Mar 09, 2017

    Here is some great news for businesses that are not able to generate leads to the extent they desire. Drake Digital Marketing Agency of J.P. Richards, a digital marketing expert, says that their marketing services can help these businesses in their lead generation efforts. The company points out tha...

    SATPRNEWS
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    http://ABM.report/news-article.aspx?ID=14211421

    NOKIA BACK FROM THE DEAD; GENERATING B2B LEADS

    Mar 09, 2017

    There has been a huge resurgence of interest in the Nokia brand, following news that they plan to relaunch their iconic 3310 phone, finds research by Captify.

    EXCHANGEWIRE
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    http://ABM.report/news-article.aspx?ID=14221422

    B2B LEAD GENERATION PROVIDER GOOD LEADS® SELECTED TO SUPPORT STATLIFE’S PRODUCTS MAMMORISK™ AND DENSEEMAMMO™ FOR NORTH AMERICAN SALES PIPELINE GROWTH

    Mar 08, 2017

    B2B lead generation provider Good Leads® was selected by Statlife to assist building their sales pipeline for their two innovative products MammoRisk™ and DenSeeMammo™. Good Leads is a premium provider of technology sales leads and will source new business opportunities for Statlife ...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=14191419

    REALVOLVE ANNOUNCES NEW POSITION AND HIRE OF DEMAND GENERATION ENGINEER

    Mar 07, 2017

    Realvolve, LLC is pleased to announce the addition of Jon Yourkin, who will be filling the role of Demand Generation Engineer. Jon will be responsible for driving the company’s growth objectives and lead end-to-end inbound marketing strategies by designing, executing, and delivering high impac...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=14151415

    NEW REPORT INSPECTS UNITED STATES PRINTED ELECTRONICS MARKET SEGMENTATION APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT TO 2022

    Mar 07, 2017

    United States Printed Electronics Market report analyses the market potential for each geographical region based on the growth rate, macroeconomic parameters, consumer buying patterns, and market demand and supply scenarios.

    SATPRNEWS
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    http://ABM.report/news-article.aspx?ID=14161416

    YAHOO SINGAPORE EXPANDS CONTENT MARKETING OFFERING

    Mar 06, 2017

    Yahoo Singapore has launched of Yahoo Storytellers, which aims to be a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini.

    MARKETING-INTERACTIVE
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    http://ABM.report/news-article.aspx?ID=14121412

    FACEBOOK PROMISES TO QUIT SNOOPING ON PRIVATE MESSAGES FOR AD-TARGETING PURPOSES

    Mar 03, 2017

    More than three years after a group of Facebook users sued the social media network, claiming that it was sharing links sent in private messages with marketing companies in order to boost its ad revenue, The Zuck’s company has agreed to stop eavesdropping on those communications.

    CONSUMERIST
    READ MORE

    http://ABM.report/news-article.aspx?ID=14101410

    TWO AD-TECH FIRMS PARTNER ON CTV/OTT AUDIENCE TARGETING

    Mar 01, 2017

    With more people shifting TV viewing to over-the-top TV (OTT) and connected TV (CTV) devices like Roku and Apple TV, segmenting consumers across CTV devices is becoming more necessary. Two companies are looking to address the issue.

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=14031403

    AOL, ADSQUARE FORM DATA PARTNERSHIP TO IMPROVE AUDIENCE TARGETING

    Feb 27, 2017

    AOL and mobile data exchange adsquare announced a partnership on Monday to bring adsquare’s global data from 360 million mobile consumers to the ONE by AOL cross-screen programmatic platform, aiming to improve its targeting in 12 markets. The deal was announced at the Mobile World Congress in ...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=13991399

    ALLSTATE REVAMPS “WORTH TELLING” CONTENT MARKETING CAMPAIGN

    Feb 27, 2017

    This year’s Academy Awards—where black actors were nominated in every acting category for the first time in Oscar history—was the icing on the cake of Black History Month.

    CHIEFMARKETER
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    http://ABM.report/news-article.aspx?ID=14131413

    AD BLOCKER SHINE SHIFTS TO AD TARGETING AND REBRANDS TO RAINBOW

    Feb 24, 2017

    The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company revealed Friday.

    ADEXCHANGER
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    http://ABM.report/news-article.aspx?ID=13951395

    TRU OPTIK NOW ALLOWS IDENTIFIED CUSTOMER DATA FOR OTT TV AD TARGETING, THROUGH LIVERAMP

    Feb 23, 2017

    Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is commonly used by online advertisers.

    MARKETINGLAND
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    http://ABM.report/news-article.aspx?ID=13921392

    CLUB FOR GROWTH LAUNCHES AD TARGETING GOP TAX WRITER

    Feb 22, 2017

    The conservative Club for Growth is launching an ad campaign that urges a Republican on the House Ways and Means Committee to oppose a proposal to tax imports and exempt exports.

    THEHILL
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    http://ABM.report/news-article.aspx?ID=13961396

    AT&T THINKS YOU WANT MORE TARGETED ADVERTISING

    Feb 21, 2017

    AT&T (NYSE:T) is looking to circumvent a review from the Federal Communications Commission regarding its pending merger with Time Warner (NYSE:TWX), hoping to eliminate one of the many regulatory hoops it will need to jump through. The Department of Justice will definitely be reviewing the merge...

    THE MOTLEY FOOL
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    http://ABM.report/news-article.aspx?ID=14071407

    PUBLISHERS SHOULD MAKE AD TARGETING CLEAR TO USERS: NEUSTAR’S BURR

    Feb 19, 2017

    It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used.

    HUFFINGTONPOST
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    http://ABM.report/news-article.aspx?ID=13891389

    GROOVECAR PROMOTES AUTO LOAN PROGRAM AT CUNA’S GAC IN WASHINGTON, D.C

    Feb 16, 2017

    GrooveCar, the nation’s leading auto buying resource for credit unions, will be exhibiting at CUNA’s Governmental Affairs Conference (GAC) in Washington, D.C., February 26-March 2, 2017. The conference is CUNA’s biggest event, bringing together thousands of credit unions, over 200 ...


    READ MORE

    http://ABM.report/news-article.aspx?ID=13861386

    GIZMODO ADS TARGET POTENTIAL TRUMP LEAKERS

    Feb 15, 2017

    With the Trump administration proving to be a leaky ship in its early days, one news outlet is launching an ad blitz to find the next Deep Throat.

    WSJ
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    http://ABM.report/news-article.aspx?ID=13871387

    JAMES CORDEN AND QUEEN LATIFAH TO HEADLINE MARKETING NATION® SUMMIT 2017

    Feb 15, 2017

    Marketo, Inc., today announced its initial keynote speakers for The Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. James Corden, Tony Award-winning performer and host of "The Late Late Show" on CBS, will take the stage during th...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=13831383

    CATENA REVENUE HITS €40M AS IGAMING LEAD GENERATION STRATEGY TAKES OFF

    Feb 15, 2017

    Catena Media has recorded a 168 per cent increase in 2016 revenue to €40.0m, following a transformational year which has seen the company undergo a successful listing in Stockholm and the integration of seven strategic acquisitions.

    GAMINGINTELLIGENCE
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    http://ABM.report/news-article.aspx?ID=13851385

    WA ELECTION: HOW POLITICAL PARTIES ARE USING YOUR FACEBOOK PROFILE TO TARGET YOU

    Feb 14, 2017

    WA political parties are using Facebook data to target voters like never before using a game-changing strategy straight out of the Donald Trump election handbook.

    ABC.NET
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    http://ABM.report/news-article.aspx?ID=13761376

    BIDTELLECT BOWS NEXT-GEN NATIVE DEMAND-SIDE PLATFORM

    Feb 14, 2017

    Bidtellect, a native ad platform for marketers, on Tuesday released the fourth generation of its native demand-side platform (nDSP). The enhancements to the platform offer marketers advanced contextual targeting features, account-based marketing (ABM), an improved, faster workflow process, a more in...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=13791379

    FOLLOZE APPOINTS CHRISTIAN HJORTH CHIEF REVENUE OFFICER, EXPANDS EXECUTIVE TEAM

    Feb 14, 2017

    Folloze, the enterprise to enterprise Account Based Marketing (ABM) Sales Platform, today announced that it has appointed sales and marketing industry veteran Christian Hjorth as the company’s Chief Revenue Officer. In his new role, Hjorth will expand and lead the global commercial team, respo...

    BUSINESSWIRE
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    http://ABM.report/news-article.aspx?ID=13801380

    ADVISORYWORLD LAUNCHES ACQUIRE, A NEW LEAD GENERATION TOOL FOR FINANCIAL ADVISORS

    Feb 14, 2017

    AdvisoryWorld, a leading software provider for financial advisors, today announced the launch of AdvisoryWorld Acquire, a new lead generation tool that turns financial advisor website visitors into educated, prospective leads. Michael Wilson, President and COO of AdvisoryWorld, will demonstrate Acqu...

    LEAD GENERATION
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    http://ABM.report/news-article.aspx?ID=13821382

    EXCLUDE IRRELEVANT AUDIENCES FROM BING ADS REMARKETING CAMPAIGNS

    Feb 13, 2017

    Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns. If there are irrelevant audiences you definitely don’t want to advertise to, you can now prevent remarketing ads from being served to them.

    SEARCHENGINEJOURNAL
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    http://ABM.report/news-article.aspx?ID=13771377

    4 WAYS TO NURTURE MARKETING QUALIFIED LEADS INTO SALES QUALIFIED LEADS

    Feb 12, 2017

    A common mistake in inbound marketing is oftentimes made by focusing solely on the top of the funnel. While publishing blog articles and ramping up your social media efforts are integral parts of creating a working sales funnel, you won’t close any deals if you don’t focus on these conta...


    READ MORE

    http://ABM.report/news-article.aspx?ID=15791579

    CONDE NAST ACQUIRES CITIZENNET, EXPANDS AD TARGETING

    Feb 10, 2017

    Condé Nast has acquired social data and marketing platform CitizenNet to expand the media company’s audience targeting and data capabilities to its social platforms.

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=13731373

    ORACLE DATA CLOUD, MOBILEWALLA LAUNCH MOBILE AUDIENCE TARGETING FOR APAC MARKETERS

    Feb 09, 2017

    Oracle Data Cloud, a global data service (DaaS) platform, and Mobilewalla, a provider of mobile audience technology, on Thursday announced the launch of a mobile audience targeting solution for marketers in the Asia Pacific (APAC) region.  The companies hope the product will add reach and value...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=13711371

    FACEBOOK ANNOUNCES UPDATES TO AD POLICIES TO PREVENT RACE-BASED TARGETING

    Feb 08, 2017

    Facebook came under fire last year when it was revealed that advertisers could, in essence, target or exclude users by race through advertisements on the site. Following a ProPublica investigation that outlined the practices in greater detail and explained how the policy was in violation of housing ...

    THEVERGE
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    http://ABM.report/news-article.aspx?ID=13741374

    CMOS OWN INITIATIVES IN CUSTOMER EXPERIENCE; FOCUS SHARPLY MOVING TOWARDS NO-SCREEN ENGAGEMENT

    Feb 08, 2017

    The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report t...

    MARTECHSERIES
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    http://ABM.report/news-article.aspx?ID=13671367

    THIS MILLENNIAL CONTENT MARKETING BOSS HAS 5 GREAT TIPS TO CREATE EXCELLENT BRANDED CONTENT

    Feb 08, 2017

    Yi Wen Chan isn’t your normal 26-year-old. She’s been a journalist, a Forbes 30 Under 30 listee and now the co-founder of Bolt, a content marketing platform based in Singapore. Today, Bolt has a network of over 1,000 content creators across Asia Pacific. Not too shabby for a company foun...

    FORBES
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    http://ABM.report/news-article.aspx?ID=13681368

    FACEBOOK UPDATES AD POLICIES TO PREVENT DISCRIMINATORY AD-TARGETING

    Feb 08, 2017

    Last year, Facebook found itself mired in a fresh set of controversies after tools that could be used to discriminate against people on the basis of their race, were discovered within its ad-targeting services. In November, the company announced that it would be working to make changes to these poli...

    THETECHPORTAL
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    http://ABM.report/news-article.aspx?ID=13881388

    FOR FIRST TIME, FTC SAYS TV VIEWING DATA IS SENSITIVE DATA

    Feb 07, 2017

    The regulators alleged that Vizio decieved consumers by collecting second-by-second data about what its customers watched on 11 million internet-connected TVs, including on DVDs and streaming devices, and enhancing that data with demographic information such as their age, gender, and income level, a...

    ADAGEINDIA
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    http://ABM.report/news-article.aspx?ID=13651365

    SPRINT SUPER BOWL ADS TARGET VERIZON (S, VZ)

    Feb 02, 2017

    Coming off a third quarter in which last-place U.S. wireless carrier Sprint Corporation (S) was able to add more wireless subscribers than expected, Sprint is gearing up to go after Verizon Communications Inc. (VZ) with its latest commercial to debut during Super Bowl LI this Sunday.

    ...

    INVESTOPEDIA
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    http://ABM.report/news-article.aspx?ID=13621362

    MARKETERS EXPRESS HOPE FOR A MORE PRO-BUSINESS FCC UNDER AJIT PAI

    Feb 02, 2017

    Marketers are welcoming the appointment of new Federal Communications Commission chairman Ajit Pai, who took over from Tom Wheeler last week. The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As) expressed hope that Pai will overturn many of the swe...

    DIGIDAY
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    http://ABM.report/news-article.aspx?ID=13511351

    THE CHANGING ROLE OF THE CMO – WITH JOSH EPSTEIN OF KAMINARIO

    Feb 02, 2017

    Selling a hardware product like all flash storage means there is no free trial or freemium offering to get a prospective client to try. Epstein said you have to be more innovative in how you provide content and generate demand. This is part of the reason why Epstein is looking forward to working wit...

    DIGINOMICA
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    http://ABM.report/news-article.aspx?ID=13561356

    FROM IDEA TO EXECUTION: 5 ABM TACTICS TO IMPLEMENT TODAY

    Feb 02, 2017

    There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to dec...

    BUSINESS2COMMUNITY
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    http://ABM.report/news-article.aspx?ID=13571357

    SMARTTOUCH INTERACTIVE UPDATES THEIR NEXGEN CRM LEAD ADAPTORS

    Feb 01, 2017

    SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, has been developing a new version of their Customer Relationship Management system called NexGen over the past year. A top benefit for user...

    BUSINESSWIRE
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    http://ABM.report/news-article.aspx?ID=13581358

    FACEBOOK BEATS IN Q4 WITH $8.81B REVENUE, SLOWER GROWTH TO 1.86B USERS

    Feb 01, 2017

    Facebook had another strong quarter in Q4 2016, earning $8.81 billion in revenue and $1.41 EPS. It pulled that from 1.86 billion monthly users, up 3.91 percent this quarter, or 70 million users, from 1.79 billion, but at a slower pace than its 4.67 percent growth last quarter. Mobile now makes up 84...

    TECHCRUNCH
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    http://ABM.report/news-article.aspx?ID=13521352

    FACEBOOK STARTS OPENING ITS BLACK BOX TO KEEP ADVERTISERS FROM AVOIDING AUDIENCE NETWORK

    Feb 01, 2017

    Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in the US. She had just finished one of her regular check-ins with Facebook, during which she was told that any video ads bought through Facebook would now ...

    MARKETINGLAND
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    http://ABM.report/news-article.aspx?ID=13531353

    SNAPCHAT EXPANDS PARTNERS PROGRAM & OPENS UP APIS TO ADVERTISERS

    Feb 01, 2017

    Snapchat has officially opened the platform out of beta with 16 partnerships already involved and a goal of reaching more brands and agencies by allowing them to buy directly on the social network.

    BANDT
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    http://ABM.report/news-article.aspx?ID=13481348

    KFC AUSTRALIA LAUNCHES QUIRKY AD CAMPAIGN TARGETING YOUNG AT HEART

    Feb 01, 2017

    KFC Australia is targeting the young at heart with a quirky new campaign to promote its new lunch deals. The campaign, which leverages the “Shut Up and Take My Money” memes, features a boss trying to impress his staff and a grandmother who aims to win over her friends by sharing KFC&rsqu...

    THEDRUM
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    http://ABM.report/news-article.aspx?ID=13501350

    VIRGIN MOBILE TO TARGET NICHE MARKET WITH UAE DEBUT

    Jan 31, 2017

    Emirates Integrated Telecommunications (EITC), the parent company of UAE telecoms operator du, has launched Virgin Mobile as a new brand in the UAE, it announced on Tuesday. EITC has entered into a brand licensing agreement with Virgin Mobile, and will have the complete ownership, management and ope...

    ALBAWABA
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    http://ABM.report/news-article.aspx?ID=13441344

    DAPA MARKETING PREDICTS THE FUTURE OF SUCCESSFUL MARKETING STRATEGIES

    Jan 31, 2017

    Leading regional marketing company, dapa Marketing have made a prediction that search engine optimisation (SEO) will be the next up and coming marketing strategy of choice for businesses all over the UK. dapa Marketing have been specialising in the innovative, modern and niche marketing strategy of ...

    DIGITALJOURNAL
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    http://ABM.report/news-article.aspx?ID=13451345

    TNEC MEDIA, MARKETING, AND CONSULTING PRESENTS STRATEGIC IDEA FOR MARKETING AND ADVERTISING THAT GUARANTEE PROFIT IN AN EVER-CHANGING MARKET

    Jan 31, 2017

    Marketing, media and consulting company TNEC Media, Marketing and Consulting, proudly announce the availability of its services in helping companies analyze, create and implement cutting edge and results-driven marketing strategies. TNEC Media, Marketing, and Consulting represents, plans and develop...

    DIGITALJOURNAL
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    http://ABM.report/news-article.aspx?ID=13461346

    FACEBOOK'S NEW PLAN TO MONETIZE MESSENGER

    Jan 31, 2017

    Facebook's strength in ad targeting should result in better ad performance than WeChat's early attempts at banner advertising. WeChat originally introduced advertising in 2014 with the most basic targeting options -- gender, location, age, and so on.

    FOOL.COM
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    http://ABM.report/news-article.aspx?ID=13471347

    UBER TARGETED FACEBOOK ADS AT PEOPLE INTERESTED IN THE ACLU

    Jan 30, 2017

    Uber Technologies Inc. has been under fire for advertising on Twitter that it was operating at New York’s Kennedy International Airport during a taxi strike protesting the Trump administration’s executive order to restrict immigrants and refugees from seven Muslim-majority countries.

    MARKETWATCH
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    http://ABM.report/news-article.aspx?ID=13401340

    SNAPCHAT REDEFINED SOCIAL MEDIA, BUT CAN IT COMPETE POST-IPO?

    Jan 30, 2017

    Snapchat is a radically different app than it was five years ago when it burst on the social media scene. However, through all of its changes, the app continues to blend communication and entertainment unlike any of its competitors. The ephemeral -- or short-lived -- pictures and messages that Snapc...

    CIO.COM
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    http://ABM.report/news-article.aspx?ID=13411341

    THE VALUE AI BRINGS TO MARKETING

    Jan 27, 2017

    AI is poised to transform marketing. But are marketers ready? A recent Demandbase survey says, without a doubt, no. To get the context behind the numbers, Barb Mosher Zinck spoke to Demandbase about the survey. Here’s her analysis.

    DIGINOMICA
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    http://ABM.report/news-article.aspx?ID=13601360

    #FLIPMYFUNNEL LAUNCHES ACCOUNT BASED MARKETING UNIVERSITY

    Jan 27, 2017

    It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=13381338

    MAGNA PARTNERS WITH ROKU ON OTT AD TARGETING

    Jan 26, 2017

    MAGNA’s IPG Mediabrands clients will gain accelerated access to the advanced advertising capabilities of the Roku platform, including precision targeting, programmatic workflows, interactivity and audience measurement.

    Read more: MAGNA partners with Roku on OTT ad targeting | Ad...

    RAPIDTVNEWS
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    http://ABM.report/news-article.aspx?ID=13341334

    SNAPCHAT OFFERS TO BILL BRANDS FOR ADS BASED ON TV-STYLE RATINGS FROM NIELSEN

    Jan 25, 2017

    On Tuesday, the media app confirmed it would let brands plan and pay for ad campaigns using Nielsen's digital ratings. It's a small tweak to the ad offering, but comes as Snapchat looks to show that its ads are on par with its digital rivals and traditional television.

    ADAGEINDIA
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    http://ABM.report/news-article.aspx?ID=13351335

    ANA EXPECTS TRUMP FCC PICK TO REVISIT PRIVACY

    Jan 24, 2017

    The new privacy regulations, passed by a 3-2 vote last year, require broadband providers to obtain subscribers' explicit consent before drawing on their Web-surfing activity for ad targeting. The rules only apply to Internet service providers; search engines, social networking services and Web p...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=13361336

    ORACLE COMPLAINS TO EU THAT GOOGLE NOW HAS UNFAIR AD-TARGETING ADVANTAGE

    Jan 24, 2017

    New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish.

    MARKETINGLAND
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    http://ABM.report/news-article.aspx?ID=13311331

    NICHE AD NETWORK BREAKS NEW GROUND IN ADVERTISING WITH 70 NICHE DATING AD CHANNELS

    Jan 24, 2017

    Online dating advertising costs have increased dramatically over the last decade as more online dating sites battle it out for key search engine positions. In fact, this combination of more players on the field and limited availability for key search term positioning has lead to bidding wars that ha...

    SATPRNEWS
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    http://ABM.report/news-article.aspx?ID=13421342

    WHY YOU SHOULD EMBRACE SALES ANALYTICS TOOLS

    Jan 23, 2017

    Basic marketing and sales analytics use tactics like audience segmentation to better target subcategories within an audience based on attributes such as common demographics, lifestyles or other defining characteristics. This enables more targeted messaging by marketers and more successful acquisitio...

    TECHTARGET
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    http://ABM.report/news-article.aspx?ID=13251325

    SNAPCHAT IS OPENING ITSELF UP TO MORE AD TARGETING

    Jan 23, 2017

    Snapchat’s ad targeting abilities have gone up another notch, The Wall Street Journal reports.A new deal with Oracle Data Cloud (formerly Datalogix) will help match Snapchat users to offline purchasing behavior, allowing marketers to deliver more targeted ads and to better track sales conversi...

    BUSINESSINSIDER
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    http://ABM.report/news-article.aspx?ID=13261326

    TIME INC. ACQUIRES AD-TECH COMPANY ADELPHIC TO BEEF UP PROGRAMMATIC ADVERTISING

    Jan 23, 2017

    As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic techno...

    ADWEEK
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    http://ABM.report/news-article.aspx?ID=13301330

    THE ARI NETWORK SERVICES INC. (ARIS) UPGRADED TO HOLD AT ZACKS INVESTMENT RESEARCH

    Jan 22, 2017

    Zacks Investment Research upgraded shares of ARI Network Services Inc. (NASDAQ:ARIS) from a sell rating to a hold rating in a report released on Wednesday morning. According to Zacks, “ARI Network Services, Inc. is a provider of business-to-business Internet e-commerce solutions for manufactur...

    DAILYQUINT
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    http://ABM.report/news-article.aspx?ID=13201320

    HOW TO GENERATE MORE LEADS IN 2017

    Jan 22, 2017

    As a real estate professional, you know that leads are the lifeblood of your business. There are many ways to generate leads, whether through traditional means such as cold-calling and door-knocking, or through more reliable means such as asking for referrals from past and current clients and connec...

    RISMEDIA
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    http://ABM.report/news-article.aspx?ID=13211321

    IN A FIRST, GOOGLE LETS ADVERTISERS USE SEARCH DATA FOR YOUTUBE AD TARGETING

    Jan 20, 2017

    Google is enabling  YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration.

    ADEXCHANGER
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    http://ABM.report/news-article.aspx?ID=13331333

    BEST SOFTWARE FOR MARKETING TEAMS | 2017, ACCORDING TO G2 CROWD USER REVIEWS

    Jan 19, 2017

    G2 Crowd, the world's leading business software review platform, today released the Best Software for Marketing Teams | 2017 to help small businesses, mid-market companies and enterprises determine the best business technology in their market. The list showcases the software users have rated hig...

    ENTERPRISEAPPS
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    http://ABM.report/news-article.aspx?ID=13151315

    SEISMIC ACHIEVES TRIPLE-DIGIT GROWTH RATE FOR FIFTH CONSECUTIVE YEAR

    Jan 19, 2017

    Seismic, the leading enterprise-grade sales enablement solution, announced today that 2016 saw year-over-year growth in new revenue bookings top 100 percent, the fifth year in a row the company has achieved triple-digit growth. Net customer retention in 2016 also exceeded 100 percent among Seismic&#...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=13161316

    MLB AND MITÚ PARTNER FOR “ALWAYS-ON” CONTENT TARGETING MULTICULTURAL YOUTH

    Jan 18, 2017

    Major League Baseball (MLB) and mitú announced their new "Always-On" content campaign designed to deliver unique MLB content to multicultural youth. Beginning in February, MLB and mitú will unveil an array of exclusive digital content that will appear across a variety of mit&...

    PORTADA-ONLINE.COM
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    http://ABM.report/news-article.aspx?ID=13431343

    REGGIE TALKS UP NINTENDO SWITCH VIRTUAL CONSOLE AND TARGET AUDIENCE

    Jan 17, 2017

    In an interview with TIME, Nintendo of America president Reggie Fils-Amie elaborated on the Nintendo Switch’s virtual console, and who exactly Nintendo is targeting with their hybrid system.

    NICHEGAMER
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    http://ABM.report/news-article.aspx?ID=13011301

    BUFFINI & COMPANY ANNOUNCES "THE BLITZ" LEAD-GENERATION PROGRAM TO LAUNCH IN JANUARY

    Jan 17, 2017

    Buffini & Company, the leading real estate coaching and training company in North America, is excited to announce the launch of "The Blitz" on January 16, 2017. "The Blitz" is the largest coordinated lead-generation program in the history of the real estate business. Buffini ...

    BENZINGA
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    http://ABM.report/news-article.aspx?ID=13061306

    LIVITY AND ONALYTICA'S VIEWPOINTS PRODUCT AIMS TO HELP BRANDS BETTER NAVIGATE THE INFLUENCER LANDSCAPE

    Jan 16, 2017

    With this in mind, Viewpoints focuses on helping brands identify and engage with a wide range of micro-influencers – those who have between 1,000 and 20,000 followers – who are far more accessible to their audience, but incrementally have the same reach. Felix Morgan, senior strategist a...

    THE DRUM
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    http://ABM.report/news-article.aspx?ID=13041304

    THE ECONOMICS OF ABM ACCOUNT SELECTION

    Jan 16, 2017

    From all indications, account-based marketing is quickly becoming a core marketing strategy for many B2B companies. The growing popularity of ABM is largely the result of a widespread perception that it can produce a higher ROI than any other approach to marketing. There’s also a tremendous am...

    CUSTOMERTHINK
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    http://ABM.report/news-article.aspx?ID=12991299

    IRI ANNOUNCES NEXT GENERATION PURCHASE-BASED TARGETING CAPABILITIES WITH IRI VERIFIED AUDIENCES

    Jan 16, 2017

    IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its next generation targeting solution, IRI Verified Audiences™, which uses the industry’s most robust set of frequent shop...

    PERISHABLENEWS
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    http://ABM.report/news-article.aspx?ID=13001300

    FIRST GLOBAL LEAD GENERATION TOOL LAUNCHED FOR RECRUITERS

    Jan 12, 2017

    Recruitment Tech company 8LEGS Technology Ltd launched its state-of-the-art service at the beginning of the New Year in response to what it sees as a growing market need. ‘The global recruitment industry grew by 8.6% in 2016 and in the UK alone is now worth over £35 billion,’ expla...

    JOURNALISM
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    http://ABM.report/news-article.aspx?ID=13111311

    #FLIPMYFUNNEL LAUNCHES ACCOUNT-BASED MARKETING UNIVERSITY

    Jan 11, 2017

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced the launch of Account-Based Marketing University (#ABMU). The idea for ABM University was born out of engaging with the #FlipMyFunnel community and seeing...

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=12951295

    TERMINUS UNVEILS AN ABM STACK GRADER FOR NAVIGATING THE ACCOUNT-BASED MARKETING TECHNOLOGY LANDSCAPE

    Jan 11, 2017

    Terminus, the account-based marketing platform, has launched the ABM Stack Grader for B2B marketers to develop and analyze their ABM technology stacks. Already, more than 130 B2B marketers have used the ABM Stack Grader to evaluate the effectiveness of their MarTech stacks and operationalize an acco...

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=12961296

    ACCOUNT-BASED MARKETING THE INBOUND WAY

    Jan 04, 2017

    You’re standing at the Pearly Gates waiting your turn, but fear not! You’re an inbound marketer. You’ll be welcomed with open arms because you provide helpful, interesting content that attracts people to your website and gently persuades them to give up their contact information an...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=12911291

    ACCOUNT-BASED MARKETING THE INBOUND WAY

    Jan 04, 2017

    You’re standing at the Pearly Gates waiting your turn, but fear not! You’re an inbound marketer. You’ll be welcomed with open arms because you provide helpful, interesting content that attracts people to your website and gently persuades them to give up their contact information an...

    BUSINESS2COMMUNITY
    READ MORE

    http://ABM.report/news-article.aspx?ID=13101310

    FACEBOOK POUNCING ON OFFLINE USER DATA TO CONSOLIDATE ITS AD TARGETING EFFORTS

    Jan 03, 2017

    SOCIAL MEDIA ADVERTISING Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts
    BySudipto GhoshPosted on January 3, 2017 PDPics via Flickr
    Without Facebook, marketing would be a mistake. To strengthen this belief, Facebook is refining its ad targeting methodolog...

    MARTECHSERIES
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    http://ABM.report/news-article.aspx?ID=13051305

    3 INBOUND MARKETING BEST PRACTICES TO STEAL FOR 2017

    Jan 01, 2017

    Is your inbound marketing program falling short of expectations? You’re not alone.Related: 10 Ways to Quickly Generate LeadsIn HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge, ...

    MYSA.COM
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    http://ABM.report/news-article.aspx?ID=12751275

    THIS WEEK IN CONTENT MARKETING: GOOGLE, FACEBOOK TO PURCHASE CONTENT IN 2017

    Dec 31, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be lookin...

    CONTENT MARKETING INSTITUTE
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    http://ABM.report/news-article.aspx?ID=12791279

    THIS WEEK IN CONTENT MARKETING: GOOGLE, FACEBOOK TO PURCHASE CONTENT IN 2017

    Dec 31, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be lookin...

    CONTENT MARKETING INSTITUTE
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    http://ABM.report/news-article.aspx?ID=12801280

    GET A JUMP ON 2017: 11 CAN’T-MISS CONTENT MARKETING E-BOOKS

    Dec 30, 2016

    2016 is almost up and, well, let’s just say it’s been an eye-opener for many of us. Certainly, it’s shown us that we can all stand to learn more — about ourselves, our audiences, and the world in which we operate as marketers.If we want to move our businesses forward in the f...

    CONTENT MARKETING INSTITUTE
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    http://ABM.report/news-article.aspx?ID=12811281

    ANALYTICS AND DATA WILL CHANGE SOCIAL MEDIA IN 2017

    Dec 30, 2016

    As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and contro...

    ADWEEK
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    http://ABM.report/news-article.aspx?ID=12891289

    THE BASICS OF REMAINING COMPLIANT IN THE WORLD OF LEAD GENERATION

    Dec 29, 2016

    Transparency is more important than ever for the lead generation industry and partnerships are an extension of a business’s story to the outside world. However, while partnerships can lend credibility and open up new opportunities, they also present a risk.For the Higher Ed industry, in partic...

    LEADSCOUNCIL
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    http://ABM.report/news-article.aspx?ID=12861286

    7 BIG GROWTH HACKS FOR LEAD GEN SUCCESS IN 2017

    Dec 29, 2016

    The worst thing you could do going into 2017 is to create a budget based on the way you do things today. Oh sure, you’re looking at conversion rates and reallocating what you are spending on the least successful channels to the most successful, but what about the things you haven’t yet t...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=12691269

    SOCIAL MEDIA MARKETING FOR DIRECT SELLING COMPANIES IN THE DIGITAL AGE

    Dec 29, 2016

    Last month, the Direct Sales Association asked me to keynote on the topic of marketing and sales in the digital age for their annual conference. I found this to be truly fascinating as Direct Sales companies are responding to some very distinct challenges – challenges which are resulting in so...

    FORBES
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    http://ABM.report/news-article.aspx?ID=12881288

    BUZZ OR BUST: ACCOUNT BASED MARKETING?

    Dec 28, 2016

    We recently were named B2B Magazine’s Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right ti...

    MARKETINGSMARTGUIDE
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    http://ABM.report/news-article.aspx?ID=12651265

    TOP SOCIAL MEDIA MARKETING TRENDS FOR 2017

    Dec 28, 2016

    There are 7.395 billion people in the world. 46% of the world’s population are internet users, and 31% are active Social Media users.The world has changed, and will continue to change as we move through 2017. Social Media is more important than ever before which will not change, but what we lo...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=12871287

    4 TIPS FOR SUCCESSFUL LEAD NURTURING

    Dec 28, 2016

    Once your contacts are transformed into leads, the most important step is to convert them to make your campaigns more profitable. Lead nurturing is a tricky operation to which you should pay maximum attention. During this step you should maintain and strengthen the marketing relationship with your p...

    WEBMARKETING
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    http://ABM.report/news-article.aspx?ID=12761276

    MARKETO LAUNCHES NEW ACCOUNT BASED MARKETING PRODUCT

    Dec 27, 2016

    Engagement marketing software provider Marketo has launched a new account-based marketing product this week. Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the tools to collaborate and target accounts in personalised ways. In a recent survey of over 100 global marketers...

    MARKETINGTECHNEWS.NET
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    http://ABM.report/news-article.aspx?ID=12591259

    GLOBAL PXI MARKET: IN-DEPTH MARKET SEGMENTATION BY 2020

    Dec 26, 2016

    peripheral component interconnect (PCI) extensions for Instrumentation (PXI) is an open modular standard in the automated test and measurement. It offers high measurement speed, small footprint, and low power consumption compare to traditional test and measurement technique such as rack-and-stack te...

    SATPRNEWS
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    http://ABM.report/news-article.aspx?ID=12581258

    THIS WEEK IN CONTENT MARKETING: FAKE NEWS AND WHY IT SPELLS OPPORTUNITY FOR BRANDS

    Dec 24, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss wh...

    CONTENT MARKETING INSTITUTE
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    http://ABM.report/news-article.aspx?ID=12821282

    HOW RADIUS BROUGHT ACCOUNT-BASED MARKETING ON ITS RADAR – A PRIMER ON THEIR PILOT PROGRAM

    Dec 23, 2016

    This is the first in our ABM series outlining strategy and tactics to launch a successful ABM journey. After implementing ABM in several organizations, Shari Johnston, SVP Marketing at Radius shares her story on how she implemented ABM at Radius. The first in the series covers the pilot program, out...

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=12471247

    WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING

    Dec 23, 2016

    Account-based marketing—often abbreviated as ABM or referred to simply as “account marketing”—stands to be a vital business marketing method for the next era of credit union promotion. Account marketing is already making an impression – according to a 2015 study conduct...

    CUINSIGHT.COM
    READ MORE

    http://ABM.report/news-article.aspx?ID=12511251

    SCOTT COLE & ASSOCIATES ANNOUNCES CALIFORNIA SUPREME COURT DECISION IN AUGUSTUS VS. ABM SECURITY SERVICES

    Dec 22, 2016

    OAKLAND, Calif.--(BUSINESS WIRE)--Scott Cole & Associates announces that, on Thursday, December 22, 2016, the California Supreme Court handed down a landmark opinion reminding employers that non-exempt worker time spent under the control of the employer is compensable. While the opinion in Augus...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=12931293

    GOOGLE CALLS OUT SITES WITH TABOOLA OR OUTBRAIN LINKS

    Dec 20, 2016

    Nathan Johns, a relatively quiet search quality analysts in the Google Search department posted on Twitter that sites writing about fake news should "think twice" about placing taboola or outbrain links on your site. In short, I think he is calling those taboola/outbrain links spammy and i...

    SEARCH ENGINE ROUNDTABLE
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    http://ABM.report/news-article.aspx?ID=12541254

    NETMINING AND GRAPESHOT PARTNER TO DELIVER INTEGRATED OFFERING, BOOSTING DATA DRIVEN MARKETING PERFORMANCE

    Dec 20, 2016

    Netmining, leading provider of programmatic data-driven targeting solutions and Grapeshot, a global technology company, providing tools to navigate advertising and marketing choice, announce a powerful new integration to transform key-word and multi-language enhanced targeting, leveraging premium da...

    MARKETWIRED
    READ MORE

    http://ABM.report/news-article.aspx?ID=12401240

    APPEALING TO DIVERSE AUDIENCES, ESSENCE AND SNAPCHAT LAUNCH THIRD POP-UP DISCOVER CHANNEL

    Dec 19, 2016

    Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics. On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which i...

    AD AGE
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    http://ABM.report/news-article.aspx?ID=12451245

    RADIUS CEO DARIAN SHIRAZI: SOLVE FOR DATA DECAY

    Dec 19, 2016

    Darian Shirazi is the CEO of Radius. In this exclusive interview, CRM Buyer discusses with Shirazi how companies can turn complex data into actionable insights. Radius CEO Darian Shirazi CRM Buyer: What is data decay, and why is it important to prevent? Darian Shirazi: One of the interesting things ...

    TECHNEWSWORLD
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    http://ABM.report/news-article.aspx?ID=12351235

    SCOOPWHOOP ACQUI-HIRES AD FIRM TOUCHFONE

    Dec 19, 2016

    Media company ScoopWhoop has acqui-hired video delivery and ad targeting platform Touchfone Technologies in a cash-and-stock deal, reports TechCircle. Financial details of the deal were undisclosed. Post acquisition, Touchfone co-founders Mahesh Subramanian and Brahmayya Akella will be appointed as ...

    MEDIANAMA
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    http://ABM.report/news-article.aspx?ID=12361236

    SCOOPWHOOP TOUCHFONE TO LOAD THE BIG PICTURE

    Dec 19, 2016

    Media startup ScoopWhoop has acquired Touchfone Technologies for an undisclosed amount in a cash-and-stock deal. As part of the deal, Touchfone Technologies co-founders Mahesh Subramanian and Brahmayya Akella will be appointed as ScoopWhoop's chief technology officer and chief integration office...

    TIMES OF INDIA
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    http://ABM.report/news-article.aspx?ID=12371237

    DEMANDBASE MOVES ACCOUNT-BASED MARKETING FORWARD

    Dec 16, 2016

    Using algorithms and an account-based marketing (ABM) approach, Demandbase helps sales and marketing teams identify companies that are more promising prospects and higher-value leads. Demandbase identifies a series of attributes (determined by an individual company) that signal when a company is rea...

    TECHTARGET
    READ MORE

    http://ABM.report/news-article.aspx?ID=12271227

    ACT-ON SOFTWARE ENDS 2016 ON A HIGH NOTE

    Dec 15, 2016

    Act-On Software, the leading provider of marketing automation for fast-growing businesses, today turned the page on another strong year of growth, a banner 12 months that saw the company gain new ground in international markets, enrich and expand its use cases for marketing automation, and draw prai...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=12281228

    ADOBE DEBUTS TV AUDIENCE TARGETING PLATFORM

    Dec 15, 2016

    Software giant Adobe has launched a new platform, TV Media Management (TVMM), which allows advertisers to use viewer preferences and attributes to drive audience-based targeting. Through TVMM, media sellers can create custom audience packages that take into consideration viewer preferences, programm...

    MRWEB
    READ MORE

    http://ABM.report/news-article.aspx?ID=12411241

    GOOGLE SETTLES LAWSUIT OVER ITS AD-TARGETING PRACTICES IN GMAIL

    Dec 15, 2016

    Google will now scan your emails for information relevant to advertising just a bit slower thanks to a settlement of a case pending in a Northern California district court. The system will now scan those emails after they’re available in the recipient’s Gmail mailbox, in contrast to Goog...

    DIGITAL TRENDS
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    http://ABM.report/news-article.aspx?ID=12331233

    GOOGLE AGREES TO CHANGE WHEN IT SCANS EMAILS FOR AD TARGETING

    Dec 15, 2016

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before em...

    MARKETINGLAND
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    http://ABM.report/news-article.aspx?ID=12341234

    ACCOUNT-BASED MARKETING IS A STATE OF MIND

    Dec 15, 2016

    The evolution of the frontal lobe is one of the biggest advances in human history. It’s the right frontal lobe that’s responsible for imagination: “to invent a successful response to the change it has noticed: a new product, a new service, a new strategy…this specialized are...

    TERMINUS: ACCOUNT-BASED MARKETING
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    http://ABM.report/news-article.aspx?ID=12731273

    NOHO SIGNS LETTER OF INTENT TO ACQUIRE TARGET REMARKET

    Dec 14, 2016

    NOHO, Inc. (OTC PINK: DRNK), a Wyoming corporation (the Company), announced the following: The Company has negotiated a letter of intent to acquire, TargetRemarket, with an anticipated closing date of January 31, 2017. This acquisition target has done $500,000 in revenues for the 2016 test period. T...

    WRCB-TV
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    http://ABM.report/news-article.aspx?ID=12501250

    ADOBE LAUNCHES AUDIENCE-BASED TV AD SELLING PLATFORM

    Dec 14, 2016

    The problem with traditional TV advertising is evident every time a group of guys see a commercial for tampons or a Mormon catches a beer commercial: Just because a show typically appeals to a certain demographic hardly means only that demographic is watching. And every time someone watches a commer...

    THE WRAP
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    http://ABM.report/news-article.aspx?ID=12391239

    MARKETO DRIVES ACCOUNT-BASED MARKETING ADOPTION WITH CUSTOMER MOMENTUM AND TECHNOLOGY INNOVATION

    Dec 14, 2016

    Marketo, Inc., the leading provider of marketing software and solutions, announced that it has been helping over 50 customers drive greater sales and marketing alignment with Marketo Account-Based Marketing (ABM), since its general availability in September. At the same time, the company unveiled a ...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=12231223

    FOLLOZE PROVIDES 2017 OUTLOOK ON B2B MARKETING & SALES INDUSTRY

    Dec 14, 2016

    Folloze, an Account Based Marketing (ABM) Sales Platform, today shared its 2017 outlook for the B2B marketing and sales industry. According to recent research by McKinsey and The Corporate Executive Board, the B2B buying process is changing significantly. Buyers are the ones increasingly driving the...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=12241224

    DSTILLERY AND BOMBORA PARTNER TO DELIVER PROSPECTING TECHNOLOGY AND CAMPAIGN ANALYTICS FOR B2B MARKETING

    Dec 13, 2016

    Dstillery, an industry-leader in digital intelligence, and Bombora, the leading provider of B2B intent data, today announced that the two companies are partnering to bring intelligent full-funnel marketing to B2B advertisers. The partnership pairs Dstillery's machine-driven audience creation, de...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=12251225

    80 PERCENT OF ALL MARKETING EXECUTIVES PREDICT ARTIFICIAL INTELLIGENCE WILL REVOLUTIONIZE MARKETING BY 2020

    Dec 13, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), revealed today the results of its Artificial Intelligence (AI) survey, issued in conjunction with Wakefield Research. Overall, the research shows that marketers are excited about the potential AI brings to the world of sales and marketing. Whi...

    PRNEWSWIRE
    READ MORE

    http://ABM.report/news-article.aspx?ID=12261226

    GRAVY ANALYTICS TRULIFE™ MOBILE AUDIENCES SELECTED FOR INCLUSION IN THE TRADE DESK’S DATA MANAGEMENT PLATFORM

    Dec 13, 2016

    Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced its integration into The Trade Desk DMP. For the first time, users have access to TruLife verified audiences for use in targeting, re-targeting and competitiv...

    GRAVY ANALYTICS
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    http://ABM.report/news-article.aspx?ID=12191219

    MOBEE RELEASES ENHANCED FUNCTIONALITIES INTO ITS DATA COLLECTION PLATFORM

    Dec 13, 2016

    Mobee, a platform providing insights from crowdsourcing consumer data in near real-time, has announced that it has released extended functionalities in its data collection platform for brands and retailers. In an official release, the CEO at Mobee, Hal Charnley, said, “The market is demanding ...

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=12201220

    JIVOX, APPNEXUS TEAM TO ‘REINVENT’ ONLINE AD RETARGETING

    Dec 13, 2016

    Jivox, a data-driven platform for personalized digital advertising, unveiled Monday a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver the industry’s most compreh...

    MOBILE MARKETING WATCH
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    http://ABM.report/news-article.aspx?ID=12481248

    BING, GOOGLE BUILD AI INTO AD CREATION, SERVING TECHNOLOGY SUPPORTED BY DATA

    Dec 13, 2016

    Google and Microsoft are building artificial intelligence into their respective ad-creation tools and serving technologies that can tweak algorithms without human intervention. The idea is to get at the core of intent and better manage campaigns. It's not difficult to imagine. Hints of the shift...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=12151215

    JIVOX PARTNERS WITH APPNEXUS TO REINVENT ONLINE AD RETARGETING BY UNITING PROGRAMMATIC MEDIA BUYING AND PERSONALIZED DYNAMIC CREATIVE

    Dec 12, 2016

    Jivox, the leading data-driven platform for personalized digital advertising, today unveiled a strategic partnership and technology integration with AppNexus, the world’s leading programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver ...

    BUSINESS WIRE
    READ MORE

    http://ABM.report/news-article.aspx?ID=12171217

    SPRINKLR AUDIENCES HELPS BRANDS IMPROVE AD TARGETING ACROSS TWITTER, SNAPCHAT, FACEBOOK

    Dec 09, 2016

    Sprinklr has introduced a new product, called Audiences, that lets brands be more efficient when advertising across social channels. The objective is to sync the conversational data Sprinklr gathers across Twitter, Facebook, websites, and other sources with marketing opportunities, so that brands&rs...

    VENTUREBEAT
    READ MORE

    http://ABM.report/news-article.aspx?ID=12071207

    GOOGLE ADWORDS NOW ALLOWS ADVERTISERS TO APPLY AUDIENCE LISTS AT CAMPAIGN LEVEL

    Dec 09, 2016

    Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily a...

    SEARCH ENGINE JOURNAL
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    http://ABM.report/news-article.aspx?ID=12091209

    WHAT IS KILLING YOUR ABM STRATEGY?

    Dec 09, 2016

    To look at the research is to believe account-based marketing, or ABM, is changing how B2B companies organise their marketing organisations and sell to customers.

    At its core, ABM adherents treat a fewer number of current and prospective clients as markets unto themselves with the goa...

    MARKETING TECH NEWS
    READ MORE

    http://ABM.report/news-article.aspx?ID=12701270

    WHAT SOCIAL MEDIA MARKETING CAN AND CAN’T DO FOR YOU

    Dec 09, 2016

    Social media has become one of the most powerful marketing tools for businesses. However, you need to know what you can and can’t accomplish via this platform.What social media can do for you 1. Increase the awareness of your business You can reach out to potential consumers through your socia...

    THE NEXT WEB B.V.
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    http://ABM.report/news-article.aspx?ID=12901290

    ACCOUNT BASED MARKETING IS WHATEVER YOU WANT IT TO BE

    Dec 08, 2016

    There has been a lot of noise around the topic of account based marketing (ABM), and you would be forgiven for thinking it is the new kid on the block.In fact, ABM isn’t new. It’s something sales led organisations have been doing for a while. But what’s new is the vision of the new...

    THEDRUM
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    http://ABM.report/news-article.aspx?ID=12631263

    NEUSTAR LAUNCHES DATA DIRECTORY FOR AUDIENCE TARGETING

    Dec 08, 2016

    Real-time consumer data provider Neustar has launched a 'Data Directory', to help marketers create and optimize custom audiences; activate them across programmatic, omni-channel marketing campaigns; and provide insights into return on marketing investment. Michael SchoenThe firm uses data sc...

    MRWEB
    READ MORE

    http://ABM.report/news-article.aspx?ID=12101210

    GOOGLE BRINGS CAMPAIGN-LEVEL AUDIENCE TARGETING TO ALL ADWORDS ADVERTISERS

    Dec 08, 2016

    The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste oodles of time adding audiences to every ad group in a campaign and having to manage audience bid adjustments at that level. Google announced campaign-level audience lists are now a...

    SEARCH ENGINE LAND
    READ MORE

    http://ABM.report/news-article.aspx?ID=12081208

    WHY ACCOUNT BASED MARKETING (ABM) IS THE WAVE OF THE FUTURE

    Dec 08, 2016

    Businesses looking to drive actionable change have noticed the rise of #Account Based Marketing (ABM) across industries. This relatively new form of marketing has delivered results that have companies clamoring for more. But just why is this strategy for customer acquisition and retention so success...

    BLASTING NEWS
    READ MORE

    http://ABM.report/news-article.aspx?ID=12061206

    FACEBOOK BRINGS BETTER TARGETING TO ITS LUCRATIVE APP-INSTALL PRODUCT

    Dec 08, 2016

    Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first ...

    ADEXCHANGER
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    http://ABM.report/news-article.aspx?ID=12311231

    FACEBOOK BOLSTERS ADS IN ONE OF THE COMPANY'S MOST IMPORTANT SECTORS

    Dec 08, 2016

    As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular c...

    MASHABLE
    READ MORE

    http://ABM.report/news-article.aspx?ID=12321232

    FORBES : ARE PSYCHOGRAPHICS THE NEXT BIG BREAKTHROUGH IN B2B DEMAND GENERATION?

    Dec 08, 2016

    As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers target customers based on psychographics and likely behaviors. Say goodbye to title/role/function-...

    CALIBERMIND
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    http://ABM.report/news-article.aspx?ID=12291229

    NEW FACEBOOK POLICY RESTRICTS AD TARGETING

    Dec 07, 2016

    Facebook Inc. (“Facebook”) has announced new ad targeting restrictions for Facebook advertisers operating in the housing, employment and credit marketing space. What do social media marketers need to know? Facebook Ad Targeting by Ethnic Affinity Facebook monitors its users’ posts ...

    JD SUPRA
    READ MORE

    http://ABM.report/news-article.aspx?ID=12431243

    WPP IS SPENDING $70 MILLION ON SNAPCHAT ADS

    Dec 07, 2016

    On behalf of its clients, ad giant WPP is spending about $70 million (£56 million) with Snapchat, the company's chief executive Martin Sorrell said on Tuesday at the UBS Media and Communications Conference, The Wall Street Journal reports . The figure is just a pinch of the money it spends...

    BUSINESS INSIDER
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    http://ABM.report/news-article.aspx?ID=12561256

    INMOBI INTEGRATES NIELSEN DIGITAL AD RATINGS FOR AUDIENCE VERIFICATION

    Dec 06, 2016

    Mobile ad-tech firm InMobi on Tuesday said it will integrate Nielsen Digital Ad Ratings (DAR), an industry standard for digital ad measurement. The feature is available on the ad network and also through private marketplace buys on the InMobi Exchange. The integration will enable advertisers to meas...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=12221222

    LEADGNOME INTEGRATES WITH HUBSPOT TO INCREASE SALES VELOCITY

    Dec 06, 2016

    LeadGnome, a web-based service that automatically mines campaign reply emails for Account Based Intelligence (ABI), integrates with HubSpot’s robust marketing, sales, and CRM platforms. HubSpot is a leading inbound marketing and sales platform allowing users to generate leads, close deals and ...

    PR NEWS
    READ MORE

    http://ABM.report/news-article.aspx?ID=11931193

    BING ADS EDITOR NOW SUPPORTS REMARKETING AUDIENCE MANAGEMENT & SHOPPING CAMPAIGN PRODUCT FILTERS

    Dec 06, 2016

    With the release of Bing Ads Editor version 11.7, Bing has added support for managing remarketing audience associations. Additionally, product filters in Shopping campaigns are also supported. Bing Ads remarketing for paid search campaigns — powered by Universal Event Tracking (UET) – al...

    SEARCH ENGINE LAND
    READ MORE

    http://ABM.report/news-article.aspx?ID=11941194

    ACCOUNT BASED MARKETING PLATFORM LEADGENIUS ANNOUNCES ADDITION TO SERIES B FUNDING NOW TOTALING $14 MILLION

    Dec 05, 2016

    Berkeley, Calif.: LeadGenius today announced an addition of $4 million to the company's Series B funding announced July 2016. SJF Ventures joins Lumia Capital and Javelin Venture Partners at a higher valuation for LeadGenius. The addition of $4 million in debt and equity raises LeadGenius’...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=11851185

    TRIBLIO: HOW ONE COMPANY IS USING ACCOUNT BASED MARKETING (ABM) TO REVOLUTIONIZE INDUSTRY

    Dec 05, 2016

    Tech companies are all the rage these days thanks to the continued success of Amazon, Facebook, Google, and others. But there are still small start-ups that haven't quite garnered as much attention in the media. One of those startup companies is #Triblio, an account based marketing company that ...

    BLASTING NEWS
    READ MORE

    http://ABM.report/news-article.aspx?ID=12051205

    NIKE TO INVEST MORE IN DIRECT-TO-CONSUMER BUSINESS; FACEBOOK IS TESTING OTT AD TARGETING

    Dec 05, 2016

    Nike has historically distributed through retail channels, but by 2020 it hopes to double its $8 billion direct-to-consumer business, relying heavily on digital channels. “As shopping shifts online, Nike is moving to lessen its reliance on retailers,” writes The Wall Street Journal. For ...

    ADEXCHANGER
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    http://ABM.report/news-article.aspx?ID=12551255

    MARKETO CEO STEVE LUCAS: 'WE'RE THE BEST IN MARKETING AUTOMATION'

    Dec 02, 2016

    Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire.1 If history is any indication, Lucas may have what it takes to deliver. As president of enterprise platform and analyti...

    CMSWIRE
    READ MORE

    http://ABM.report/news-article.aspx?ID=11911191

    MADISON LOGIC ACQUIRED BY CLARION CAPITAL PARTNERS TO ENHANCE ITS SUITE OF ABM SOLUTIONS

    Dec 02, 2016

    New York, NY: Clarion Capital Partners, LLC today announced that it has completed its acquisition of Madison Logic Inc., the provider of Account Based Marketing Solutions. The existing shareholders of Madison Logic, including CEO Tom O'Regan and Co-Founders Vin Turk and Chairman Erik Matlick, wi...

    MARTECH ADVISOR
    READ MORE

    http://ABM.report/news-article.aspx?ID=11921192

    2017 PREDICTIONS: WHY ARTIFICIAL INTELLIGENCE WILL BLOW ACCOUNT-BASED MARKETING OUT OF THE WATER

    Dec 02, 2016

    We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s spa...

    MARKETINGLAND
    READ MORE

    http://ABM.report/news-article.aspx?ID=11861186

    SPRINGBOT FINDS THAT LEVERAGING MULTI-CHANNEL MARKETING EQUATES TO STRONGER HOLIDAY RESULTS

    Dec 01, 2016

    eCommerce marketing data released today by Springbot reveals that not even the strongest of turkey comas and extra serving of mashed potatoes could keep consumers from spending big with small retailers small retailers this Thanksgiving weekend. On average, Springbot merchants saw a 15% bump in onlin...

    BENZINGA
    READ MORE

    http://ABM.report/news-article.aspx?ID=11971197

    #FLIPMYFUNNEL ACCOUNT-BASED MARKETING ROADSHOW HEADS TO SAN FRANCISCO

    Dec 01, 2016

    #FlipMyFunnel, the first-ever community dedicated to account-based marketing, will host a one-day event challenging the status quo of B2B marketing and sales on Thursday, Feb. 25 in San Francisco. In 2015, nearly 1,000 innovative B2B marketing and sales professionals attended #FlipMyFunnel events in...

    PRNEWSWIRE
    READ MORE

    http://ABM.report/news-article.aspx?ID=11721172

    #FLIPMYFUNNEL CELEBRATES SEVENTH CONFERENCE WITH BLACK TIE ABM AWARDS GALA

    Dec 01, 2016

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced it will kick off its seventh conference in 15 months with the ABMies, a black-tie awards gala in Atlanta honoring best-in-class account-based marketing (A...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=11731173

    LAUNCH INTERACTIVE NAMED 2016 DIGITAL MARKETING AGENCY OF THE YEAR BY TAG MARKETING

    Dec 01, 2016

    Launch Interactive, LLC. (Launch) has been named the Digital Marketing Agency of the Year by Technology Associate of Georgia (TAG) at the 2016 TAG Marketing Awards, which recognize Atlanta's top tech marketers and agencies. This year's TAG Marketing Awards "[put] the New Face of Marketi...

    BENZINGA
    READ MORE

    http://ABM.report/news-article.aspx?ID=11741174

    DEMANDBASE'S CEO CHRIS GOLEC: FINDING THE COMPANIES THAT SHOULD BE BUYING FROM YOU

    Dec 01, 2016

    CRM Buyer: How do you define account-based marketing? Chris Golec: Account-based marketing is really about marketing to the accounts that are aligned with your sales team. It's been done for years, but today there's a whole technology and practice around being able to market to accounts at s...

    CRM BUYER
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    http://ABM.report/news-article.aspx?ID=11751175

    LOTAME EXTENDS AUDIENCE TARGETING TO TV

    Dec 01, 2016

    US-based cross-screen data management platform (DMP) provider Lotame has expanded its audience targeting capabilities to include broadcast television. Andy MonfriedThe firm's DMP helps clients harness audience data to improve marketing and other business decisions - including the identification ...

    MRWEB
    READ MORE

    http://ABM.report/news-article.aspx?ID=11781178

    ACXIOM LAUNCHES FACEBOOK PARTNER CATEGORIES IN JAPAN

    Dec 01, 2016

    Acxiom the data foundation for the world's best marketers, today announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook's targeted advertising solution to reach Japanese consumers can now integrate Acxiom's offline consumer behavior data and li...

    PRNEWSWIRE
    READ MORE

    http://ABM.report/news-article.aspx?ID=11881188

    LOTAME EXPANDS AUDIENCE TARGETING CAPABILITIES TO BROADCAST TELEVISION

    Nov 30, 2016

    NY - Lotame, the leading independent data management platform and most trusted and comprehensive data exchange, today announced the availability of the first-to-market TV DMP, connecting digital audience data to local broadcast television. The launch follows prototype testing with Pearl TV, a busine...

    BROADWAY WORLD
    READ MORE

    http://ABM.report/news-article.aspx?ID=11821182

    DEALERS MISSING CHANCE TO REACH 40% OF FACEBOOK USERS

    Nov 28, 2016

    Only one in 10 dealers are using Facebook advertising, despite it being the only way they can reach a large proportion of its users that don’t like ‘brand’ pages. Not only are dealers missing out on a large proportion of the relevant Facebook audience, they are also missing the opp...

    AM-ONLINE
    READ MORE

    http://ABM.report/news-article.aspx?ID=12521252

    GOOGLE ADSENSE PUBLISHERS REACT TO FAKE NEWS BAN

    Nov 28, 2016

    I am sure you have all heard about the news around Facebook, Google and others cracking down on fake news distribution and monetization. Mid-November, shortly after the election, many went after fake news sites - with good reason. In fact, before election day, Google even did a fact check feature fo...

    SEARCH ENGINE ROUND TABLE
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    http://ABM.report/news-article.aspx?ID=12531253

    VISTAR ADDS FIRST-PARTY DATA TO OUT-OF-HOME (OOH) AD TARGETING THROUGH LIVERAMP PARTNERSHIP

    Nov 28, 2016

    Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar Media expanded its repertoire through a partnership with data provider Acxiom’s onboarding unit, LiveRamp. According to Vistar CEO Michael Provenzano, this is th...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=12441244

    TECHTARGET LAUNCHES INSTANT ABM, A POWERFUL ACCOUNT-BASED MARKETING SOLUTION FOR B2B TECHNOLOGY MARKETERS

    Nov 28, 2016

    Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Instant ABMTM, a new Account-Based Marketing (ABM) solution for B2B Technology Marketers. Instant ABM greatly reduces the complexity and time-to-value of getting started with account-based marketing by pro...

    SATELLITE PRESS RELEASES
    READ MORE

    http://ABM.report/news-article.aspx?ID=11681168

    FACEBOOK’S STUMBLES EXPOSE FLAWS IN ITS PLAN TO RULE ADVERTISING

    Nov 27, 2016

    THE INTERNET WAS supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results. Consumers also ostensibly win: If you’re in the market want a quality winter coat, the thinking goes, you&r...

    WIRED
    READ MORE

    http://ABM.report/news-article.aspx?ID=11631163

    NBCUNIVERSAL SEEING ‘A LOT OF UPTAKE’ FOR AUDIENCE TARGETING PLATFORM

    Nov 27, 2016

    MIAMI - As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digital targeting products are tied to specific platforms, the company is...

    THE HUFFINGTON POST
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    http://ABM.report/news-article.aspx?ID=11801180

    Q&A: HOW FACEBOOK TARGETS ITS USERS WITH ADS

    Nov 25, 2016

    Q: I heard you speaking on your national radio show about Facebook’s targeted advertising. So, how does Facebook get information about me? A: Facebook has a sophisticated tracking system that follows your every click. When you “like” something, like a band or sports team, Facebook ...

    USA TODAY
    READ MORE

    http://ABM.report/news-article.aspx?ID=11661166

    GLASSDOOR INTRODUCES DYNAMIC PROFILES WITH AUDIENCE TARGETING TO HELP COMPANIES REACH TOP TALENT

    Nov 24, 2016

    One of the biggest challenges in recruiting is finding solutions that are customised to a specific company’s needs. Today, Glassdoor introduces a host of both new and improved recruiting features and packages designed to help employers customise their brand messages to different audiences. New...

    ONREC
    READ MORE

    http://ABM.report/news-article.aspx?ID=12421242

    HOW ANETWORK'S RETARGETING CAMPAIGNS WORK FOR BUSINESSES

    Nov 23, 2016

    Anetwork is the first Digital Agency that provides Retargeting solution in CPC campaigns. Retargeting is one of the most useful and effective solutions in online advertising which shows advertisements to people who have already visited a website. This will increase the retention rate. It means the o...

    SATPRNEWS
    READ MORE

    http://ABM.report/news-article.aspx?ID=12491249

    WPP, AT&T AND DISH BUY AD TARGETING FIRM INVIDI

    Nov 22, 2016

    In the US, WPP has teamed up with telecoms conglomerate AT&T and satellite service provider Dish Network to acquire ad tracking and targeting software developer INVIDI Technologies. Terms of the deal have not been disclosed. Dave DowneyINVIDI provides tools which enable clients to deliver multip...

    MR WEB
    READ MORE

    http://ABM.report/news-article.aspx?ID=12461246

    B2B GROWTH SHOW:WHAT DATA DO YOU NEED TO GET STARTED WITH ABM

    Nov 18, 2016

    Avention CMO, Vicki Godfrey,  joins podcast host James Carbary for the B2B Growth Show.You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

    AVENTION.COM
    READ MORE

    http://ABM.report/news-article.aspx?ID=12601260

    FREEDOM OF EXPRESSION: GOOGLE AND FACEBOOK TARGETING GROWING INFLUENCE OF ALTERNATIVE MEDIA?

    Nov 18, 2016

    Alternative online media sites are gaining popularity at the expense of unreliable mainstream sources of news, information and analysis – notably during the  US presidential election coverage, concluded last week, along with every time America goes to war. The Mainstream Media suppress wh...

    GLOBAL RESEARCH
    READ MORE

    http://ABM.report/news-article.aspx?ID=11651165

    FACEBOOK IS TARGETING AD DOLLARS FROM SMALL BUSINESSES IN AFRICA

    Nov 18, 2016

    Facebook is building a team of young executives to win digital advertising dollars from small and medium sized businesses across Africa’s major markets. Since opening its first African office in Johannesburg in 2015, the social media site has been mute about opening offices in other key market...

    QUARTZ
    READ MORE

    http://ABM.report/news-article.aspx?ID=11491149

    VIEWERS TO TAKE STARRING ROLE IN TV’S AD PUSH

    Nov 18, 2016

    Channel 4’s hit Sunday night drama Humans offers a vision of a dystopian future in Britain, where artificial intelligence and technology have transformed everyday life. Renegade robots might be the stuff of science fiction for now, but back in the reality of 2016, the channel is pinning its ho...

    FINANCIAL TIMES
    READ MORE

    http://ABM.report/news-article.aspx?ID=11501150

    FACEBOOK’S AD METRIC PROBLEM IS BECOMING ZUCKERBERG’S HEADACHE

    Nov 17, 2016

    Mark Zuckerberg has a credibility problem. The tech mogul’s Facebook just admitted to finding more “bugs” in the way it measures ads — and once again, those bugs benefited Facebook. The social-networking giant said Wednesday it has found numerous errors in the ways it calcula...

    NEW YORK POST
    READ MORE

    http://ABM.report/news-article.aspx?ID=11511151

    FACEBOOK SUSPENDS WHATSAPP DATA MINE IN EUROPE (FB)

    Nov 17, 2016

    Amid intense pressure from data privacy watchdogs in the EU, Facebook, Inc. (FB) has temporarily suspended its collection of WhatsApp user data for advertising purposes across Europe, according to the Financial Times. The social media giant has used personal information on accounts such as phone num...

    INVESTOPEDIA
    READ MORE

    http://ABM.report/news-article.aspx?ID=11421142

    ENGAGIO RELEASES PLAYMAKER TO ORCHESTRATE ACCOUNT-BASED ‘PLAYS’ ACROSS DEPARTMENTS AND CHANNELS

    Nov 17, 2016

    Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced that it has released PlayMaker, a new SaaS product that enables companies to orchestrate human connections across multiple communications channels and departments to create high value revenue ...

    BUSINESS WIRE
    READ MORE

    http://ABM.report/news-article.aspx?ID=11611161

    ITSMA ACCOUNT-BASED MARKETING TRAINING AND CERTIFICATION WORKSHOPS

    Nov 16, 2016

    New ITSMA Account-Based Marketing training and certification workshops provide essential skills for B2B marketing leaders in US and Europe LEXINGTON, Mass. – November 16, 2016 ITSMA, the leading source for B2B marketers in the connected economy and the pioneer of Account-Based Marketing in the...

    ITSMA
    READ MORE

    http://ABM.report/news-article.aspx?ID=12741274

    TRUE INFLUENCE UNVEILS NEW INTELLIGENCE FOR FLAGSHIP ABM PLATFORM, INSIGHTBASE

    Nov 15, 2016

    Trailblazing Account-Based Marketing firm, True Influence, has announced details of another eagerly anticipated analytics report for its flagship platform, InsightBASE. This newest report, ?Company Keyword View," gives subscribers unprecedented data-based intelligence to enhance their targeted ...

    IT BUSINESS NET
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    http://ABM.report/news-article.aspx?ID=11531153

    COMPANIES GLOBALLY ADOPT ACT-ON ACCOUNT-BASED MARKETING AUTOMATION TO ORCHESTRATE MULTI-CHANNEL ENGAGEMENTS AT SCALE

    Nov 15, 2016

    Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that since the launch of its Account-Based Marketing Automation (ABM) module in May, a hundred global companies in industries ranging from financial services to software to transportation logis...

    YAHOO
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    http://ABM.report/news-article.aspx?ID=11301130

    MARKETO VP MIKE TELEM: ABM LETS YOU DUST OFF OLD MARKETING TECHNIQUES

    Nov 15, 2016

    Mike Telem is vice president of product marketing at Marketo. In this exclusive interview, CRM Buyer discusses with Telem the account-based marketing strategy. Marketo VP of Product Marketing Mike Telem Marketo VP of Product Marketing Mike Telem CRM Buyer: How would you define account-based marketin...

    CRM BUYER
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    http://ABM.report/news-article.aspx?ID=11311131

    GOOGLE, FACEBOOK MOVE TO RESTRICT ADS ON FAKE NEWS SITES

    Nov 15, 2016

    Alphabet Inc's Google (GOOGL.O) and Facebook Inc (FB.O) on Monday announced measures aimed at halting the spread of "fake news" on the internet by targeting how some purveyors of phony content make money: advertising. Google said it is working on a policy change to prevent websites tha...

    REUTERS
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    http://ABM.report/news-article.aspx?ID=11411141

    LATTICE ENGINES LAUNCHES APPLICATION ON THE ORACLE CLOUD MARKETPLACE TO ACCELERATE REVENUE

    Nov 15, 2016

    Lattice Engines, a leading provider of revenue acceleration solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it has launched a predictive campaigns application now available on the Oracle Cloud Marketplace. The Lattice Predictive Campaigns application helps market...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=11481148

    ORACLE MARKETING CLOUD HELPS B2B MARKETERS ACCELERATE LEAD GENERATION

    Nov 14, 2016

    Oracle today announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud that simplify digital marketing and empower marketers to deliver a truly personalized cross-channel customer experience. The latest additions to Oracle Eloqua and Orac...

    ORACLE
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    http://ABM.report/news-article.aspx?ID=11521152

    FACEBOOK BANS RACIAL TARGETING FOR ITS HOUSING, EMPLOYMENT, AND CREDIT ADS

    Nov 14, 2016

    Facebook, the social media platform, has announced the removal of ethnic affinity targeting for housing, credit-related, and employment advertisements. The action came about after protests from some members of the US Congress. In a press release, Facebook’s Vice President of US Public Policy a...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=11401140

    NOVA IMPROVES AD TARGETING WITH NEW MEDIA CAMPAIGN SOLUTION

    Nov 14, 2016

    NOVA Entertainment has unveiled what it claims to be a first-to-market addressable media solution which will deliver laser consumer targeting at scale and data-driven campaigns for its clients. Available to clients from January next year, NOVA Unite will provide them with the ability to utilise the ...

    BANDT
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    http://ABM.report/news-article.aspx?ID=12161216

    FACEBOOK WILL STOP SOME ADS FROM TARGETING USERS BY RACE

    Nov 11, 2016

    As Facebook has grown, so too has its ability to slice and dice the habits of its hundreds of millions of users, and offer them up to advertisers that want to reach specific groups for specific reasons. But while the social network has evolved to the point that it can target audiences as narrow as 1...

    THE NEW YORK TIMES
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    http://ABM.report/news-article.aspx?ID=11341134

    FACEBOOK’S RACE-TARGETED ADS AREN’T AS RACIST AS YOU THINK

    Nov 11, 2016

    IN LATE OCTOBER ProPublica released a scathing investigation showing how Facebook allows digital advertisers to narrow their target audience based on ethnic affinities like “African-American” or “Hispanic.” The report suggested that Facebook may be in violation of federal civ...

    WIRED
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    http://ABM.report/news-article.aspx?ID=11351135

    FACEBOOK VS LINKEDIN: A CHALLENGE BROUGHT ABOUT BY JOB OPENINGS FEATURE

    Nov 10, 2016

    Ever since Facebook has been established it helped many people to keep in touch with friends. Now, it might be a help for an individual to find a job in the future. The online social network gave their confirmation last November 7 that it will be testing a feature allowing administrators of business...

    UNIVERSITY HERALD
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    http://ABM.report/news-article.aspx?ID=11551155

    WEBBULA PARTNERS WITH ADOBE AUDIENCE MANAGER TO ENHANCE AD RELEVANCY FOR ITS CLIENTS

    Nov 09, 2016

    Webbula, an all-inclusive data quality platform, has announced that it has partnered with Adobe Audience Manager to help integrate the audience’s data management into its interface. The audience manager by Adobe will help the company’s consumers consolidate information from all sources t...

    MARTECHADVISOR
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    http://ABM.report/news-article.aspx?ID=12211221

    NINE STRIKES DEAL WITH DATA REPUBLIC TO BOLSTER AUDIENCE TARGETING

    Nov 08, 2016

    Nine has partnered with data exchange provider, Data Republic, in a new deal that sees the media company gain access to targeted grocery buying segments across its network. In a statement, the company said the agreement allows Nine to access in-store transactional data from Australia’s largest...

    CMO.COM
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    http://ABM.report/news-article.aspx?ID=11791179

    WHY FACEBOOK SHOWED YOU THAT AD FOR THE CANDIDATE YOU HATE

    Nov 07, 2016

    You may be a reliable Democratic voter in a solid-blue city. Maybe you have a graduate degree; maybe you’re a member of an ethnic or religious minority; maybe you are a woman. Any of these would make you a likely Hillary Clinton supporter. So why did you just see an ad for Donald J. Trump&rsqu...

    THE NEW YORK TIMES
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    http://ABM.report/news-article.aspx?ID=11591159

    #FLIPMYFUNNEL ANNOUNCES GAME-CHANGING PARTNERSHIP WITH SALES HACKER FOR REVENUE SUMMIT

    Nov 07, 2016

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced it will partner with Sales Hacker, an organization focused on shaping the future with educational and actionable sales content to host Revenue Summit on M...

    VENTUREBEAT
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    http://ABM.report/news-article.aspx?ID=11671167

    FACEBOOK FACES CIVIL RIGHTS LAWSUIT OVER AD-TARGETING BASED ON ‘ETHNIC AFFINITIES’

    Nov 07, 2016

    Facebook is facing a U.S. District Court lawsuit, filed in the Northern District of California, alleging the social network’s ad-targeting practices violate The Fair Housing Act of 1968 and The Civil Rights Act of 1964. MediaPost reports that the lawsuit was brought by New York resident Karen ...

    ADWEEK
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    http://ABM.report/news-article.aspx?ID=11371137

    FACEBOOK THREATENS LINKEDIN WITH JOB OPENING FEATURES

    Nov 07, 2016

    Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay t...

    TECH CRUNCH
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    http://ABM.report/news-article.aspx?ID=11471147

    DOES FACEBOOK'S EXCLUSION TARGETING VIOLATE THE FAIR HOUSING ACT?

    Nov 02, 2016

    A new report from the nonprofit investigative journalism outfit ProPublica suggests that Facebook’s option to target ads at users based on what the social media website calls "ethnic affinities" violates the Civil Rights Act of 1964 and the Fair Housing Act of 1968 because it lets co...

    CONSTRUCTION DIVE
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    http://ABM.report/news-article.aspx?ID=11161116

    AVENTION ADVANCES ONESOURCE PRODUCT PORTFOLIO TO SUPPORT DATA-DRIVEN MANAGEMENT

    Nov 02, 2016

    Avention, maker of OneSource® Solutions for smarter business insights, today announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights ...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=11981198

    USING FACEBOOK'S AD TARGETING? YOU COULD BE BREAKING THE LAW

    Nov 01, 2016

    Employers often find themselves on the wrong side of the law when it comes to discrimination. Companies that have run job ads for "new grads" or "digital natives" may have violated the Age Discrimination in Employment Act of 1966 (ADEA), according to the EEOC. Job interviews ofte...

    INC.COM
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    http://ABM.report/news-article.aspx?ID=11071107

    FACEBOOK'S TARGETED ADS COULD BE USED TO EXCLUDE CERTAIN RACES

    Oct 28, 2016

    Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays. The ubiquitous social network not only allows advertisers to target users by their interests or background...

    THE HUFFINGTON POST
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    http://ABM.report/news-article.aspx?ID=11051105

    FACEBOOK'S AD TARGETING IS UNDER SCRUTINY ABOUT WHETHER IT ALLOWS DISCRIMINATION

    Oct 28, 2016

    Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights an option that lets brands segment their ad buys to specific ethnicities. In a ProPublica piece about Facebook...

    ADWEEK
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    http://ABM.report/news-article.aspx?ID=11391139

    RAKUTEN MARKETING INSIGHTS REVEALS FACEBOOK AD CAMPAIGN DISCREPANCIES; MARKETERS MISSING MOBILE AD REVENUES

    Oct 27, 2016

    Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report. The report finds marketers relying solely on third-party analytics platforms are not reali...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=11601160

    WINNERS BEGIN TO EMERGE IN THE BATTLE ROYALE FOR ACCOUNT-BASED MARKETING DOMINATION

    Oct 27, 2016

    It’s the one element most online marketers believe every B2B business must have. Account-based marketing is the hot area for service providers, with B2B vendors across all industries rushing to add it to their suite of online solutions. As businesses scramble to find the perfect vendor to meet...

    FORBES
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    http://ABM.report/news-article.aspx?ID=11101110

    ZILLOW GROUP LAUNCHES FACEBOOK-ENABLED PREMIER AGENT DIRECT, SELLER BOOST ADS

    Oct 27, 2016

    Zillow Group recently announced the launch of two new products for its Premier Agents, Premier Agent Direct and Seller Boost. Premier Agent Direct uses Zillow Group’s Precision Targeting to connect real estate agents and teams to their advertising audience on Facebook; Seller Boost generates l...

    RISMEDIA
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    http://ABM.report/news-article.aspx?ID=11181118

    FCC PASSES BROAD PRIVACY RULES, LIMITS BEHAVIORAL ADVERTISING BY BROADBAND PROVIDERS

    Oct 27, 2016

    The Federal Communications Commission on Thursday passed sweeping privacy rules that limit broadband providers' ability to engage in online behavioral advertising. The rules, passed by a 3-2 vote, prohibit Internet service providers from drawing on information about subscribers' Web activity...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=11831183

    ROKU PARTNERS WITH COMSCORE TO DELIVER INDUSTRY-LEADING VIDEO AD MEASUREMENT

    Oct 26, 2016

    Roku, Inc. and comScore (NASDAQ:SCOR) today announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials vCE. Publishers and advertisers that choose to participate can measure dynamically inserted video ...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=10951095

    PROPUBLICA SLAMS GOOGLE FOR OPT-IN TARGETING CHANGES THAT HAPPENED IN JUNE

    Oct 21, 2016

    He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ad...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=11171117

    IAB RELEASES DYNAMIC AD TARGETING GUIDE

    Oct 19, 2016

    The Interactive Advertising Bureau's Technology Lab has released a draft version of its 'Dynamic Content Ad Standard', designed to increase the relevancy of targeted ads delivered to consumers across desktop and mobile screens. This standard should enable digital ads - whether display, v...

    MRWEB
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    http://ABM.report/news-article.aspx?ID=10701070

    IAB TECH LAB RELEASES DYNAMIC CONTENT AD STANDARD TO DELIVER MORE RELEVANT ADS TO CONSUMERS & GREATER EFFICIENCY AND EFFECTIVENESS TO MARKETERS

    Oct 19, 2016

    The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=10711071

    FACEBOOK GIVES APP DEVELOPERS A NEW WAY TO TARGET USERS WITH PUSH NOTIFICATIONS

    Oct 18, 2016

    Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allo...

    TECH CRUNCH
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    http://ABM.report/news-article.aspx?ID=11061106

    HOW TO PIVOT YOUR SOCIAL MEDIA STRATEGY TO SUPPORT ACCOUNT-BASED MARKETING

    Oct 17, 2016

    Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you. Social med...

    BUSINESS 2 COMMUNITY
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    http://ABM.report/news-article.aspx?ID=10631063

    PREDICTIVE SCORER INFER UNVEILS ‘FIRST ACCOUNT-BASED BEHAVIOR SCORING’

    Oct 17, 2016

    Infer makes its living by generating predictive scores about which individuals and accounts are likely to become or stay customers. This week, the Mountain View, California-based company enlarged its capabilities with what it described as the industry’s first behavior-only predictive scoring f...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=10441044

    BING ADS INTRODUCE RETARGETING CAPABILITIES

    Oct 16, 2016

    Bing has finally joined the retargeting club by offering retargeting capabilities to marketers wanting to reach website visitors on Bing and Yahoo searches, as well as Shopping campaigns. The tech is similar to Google’s AdWords retargeting capabilities and is based on Bing Ads Universal Event ...

    MARKETING DIVE
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    http://ABM.report/news-article.aspx?ID=10981098

    COMSCORE PARTNERS TO BOOST CAMPAIGN TARGETING

    Oct 13, 2016

    comScore has announced an agreement with US-based Cambridge Analytica, which will integrate the measurement firm's television audience information into its own behavioral psychology and data analytics program, feeding into strategy and targeting advice for political and commercial clients.

    MRWEB
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    http://ABM.report/news-article.aspx?ID=10891089

    ANNUITAS REVEALS 2016 ENTERPRISE B2B DEMAND GENERATION RESEARCH STUDY

    Oct 13, 2016

    B2B demand generation marketers are becoming more buyer-centric in their approach to demand generation, with more organizations using buyer personas and addressing customer pain points. That's according to a recent survey conducted by ANNUITAS, a demand generation strategy and change management ...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=10651065

    CAMBRIDGE ANALYTICA TO USE COMSCORE DATA FOR POLITICAL AD BUYS

    Oct 12, 2016

    Cambridge Analytica, which provides analytics and audience behavior insights for political and commercial campaigns, said it made a deal to use comScore’s TV data for its clients. The comScore data will give Cambridge clients information about which programs, stations and dayparts deliver the ...

    BROADCASTING & CABLE
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    http://ABM.report/news-article.aspx?ID=10901090

    YAHOO PATENTS SMART BILLBOARD THAT CAN SPY ON PASSERS-BY: SYSTEM CAN SEE INTO PASSING CARS AND LISTEN TO CONVERSATIONS TO TARGET ADS

    Oct 12, 2016

    While you click, like or share, an online advertising firm is usually lurking in the background gathering data. However, Yahoo could be working on new technology that monitors a different kind of traffic – drivers on the road. The search giant has received a patent for a ‘smart billboard...

    DAILY MAIL
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    http://ABM.report/news-article.aspx?ID=10821082

    LOCATION-BASED AUDIENCE TARGETING BETTER AT DRIVING FOOT TRAFFIC: STUDY

    Oct 11, 2016

    The creative tech arm of IPG Mediabrands produced the results via an infographic in partnership with Thinknear, a location-based marketing platform. Titled, ‘Harnessing the Power of Location’, itdetails how LBA targeting reaches more specific and relevant audiences, drives both intent an...

    B&T MAGAZINE
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    http://ABM.report/news-article.aspx?ID=10691069

    ENGAGIO REPORTS STRONG NEW CUSTOMER GROWTH IN AUGUST AND SEPTEMBER

    Oct 11, 2016

    Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced that it closed 25 new deals in August and September. These new customers include major enterprise technology and SaaS companies that have embraced Engagio’s trusted Account Based Marketi...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=10591059

    OPTIMOVE ADDS AN INTELLIGENT AGENT FOR SELF-OPTIMIZING MARKETING CAMPAIGNS

    Oct 07, 2016

    Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship manag...

    MARTECH TODAY
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    http://ABM.report/news-article.aspx?ID=11031103

    WHY YOU’RE PROBABLY NOT ENGAGING YOUR TARGET AUDIENCE (AND HOW TO CHANGE IT)

    Oct 06, 2016

    B2B companies are bombarded with irrelevant marketing (and are just as guilty of dishing out). Marketers drop blanket advertising in the hopes that a fraction of recipients will engage and an even smaller portion to be viable. It’s costing the economy millions in wasted, “wishful” ...

    EVERY MARKET MEDIA
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    http://ABM.report/news-article.aspx?ID=10601060

    AI POWERS DEMANDBASE ACCOUNT-BASED MARKETING PLATFORM

    Oct 04, 2016

    The company's artificial intelligence-driven DemandGraph technology generates leads as it captures and monitors business behavior, helping salespeople better target prospects and close sales.  Anyone in sales will tell you the prospects are out there, but successfully converting them to cus...

    EWEEK
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    http://ABM.report/news-article.aspx?ID=10451045

    ABM LEADER DEMANDBASE LAUNCHES DEMANDGRAPH TO POWER AI DRIVEN B2B MARKETING

    Oct 04, 2016

    Demandbase has experienced significant growth with its proprietary identification technology that maps billions of network IP addresses to businesses worldwide. The industry leading solution for Account Based Marketing identifies visitors to a client’s website, check if they are from a targete...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=10461046

    DON’T OVERLOOK YOUR CURRENT CUSTOMERS WITH YOUR ABM STRATEGY

    Oct 04, 2016

    Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. Howeve...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=11041104

    PUSHSPRING AND COMSCORE PARTNER TO DELIVER ENHANCED MOBILE AUDIENCE SEGMENTS FOR PROGRAMMATIC BUYING

    Oct 04, 2016

    PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 m...

    ECONTENT MAGAZINE
    READ MORE

    http://ABM.report/news-article.aspx?ID=10961096

    PUSHSPRING AND COMSCORE PARTNER TO DELIVER ENHANCED MOBILE AUDIENCE SEGMENTS FOR PROGRAMMATIC BUYING

    Oct 04, 2016

    PushSpring Platform Clients Can Now Leverage A Powerful Combination of comScore Mobile Demographics and PushSpring App Analytics to Build Targeted Audience Segments. PushSpring today announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and Push...

    COMSCORE
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    http://ABM.report/news-article.aspx?ID=10861086

    MARKETO RELEASES ACCOUNT-BASED MARKETING TOOLS

    Oct 03, 2016

    Marketo today announced a suite of diverse new features—including account-based marketing, SMS, and web personalization delay solutions—designed to help marketers deliver personalized cross-channel communications at scale. Account-based marketing is quickly becoming an essential componen...

    DESTINATIONCRM
    READ MORE

    http://ABM.report/news-article.aspx?ID=10621062

    DEMANDBASE INTRODUCES DEMANDGRAPH - THE FIRST ARTIFICIAL INTELLIGENCE POWERED BUSINESS GRAPH FOR B2B

    Oct 03, 2016

    Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced DemandGraph, the B2B marketing industry's first artificial intelligence driven business graph that captures and monitors in-depth business behavior and relationships across businesses worldwide. DemandGraph now p...

    PRNEWSWIRE
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    http://ABM.report/news-article.aspx?ID=10421042

    DEMANDBASE'S NEW DEMANDGRAPH ADDS ARTIFICIAL INTELLIGENCE TO ABM

    Oct 03, 2016

    San Francisco-based Demandbase, a business-to-business (B2B) marketing company, is putting its Spiderbook acquisition to work by adding a layer of artificial intelligence (AI) to its Account-Based Marketing (ABM) platform.  Spiderbook, which Demandbase acquired in May, offers machine learning a...

    CMS WIRE
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    http://ABM.report/news-article.aspx?ID=10431043

    MORE THAN 95 PERCENT OF B2B MARKETERS REPORT THAT ACCOUNT-BASED MARKETING (ABM) DRIVES MARKETING SUCCESS

    Sep 30, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), announced today, in collaboration with research firm Demand Metric, results from a new benchmark report titled "Account-Based Marketing Adoption." In addition to detailing the impact of ABM, the new findings show that ABM has moved s...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=10401040

    6SENSE PREDICTIONS AVAILABLE FOR MARKETO ACCOUNT-BASED MARKETING

    Sep 29, 2016

    6sense, the industry's leading predictive intelligence platform for B2B marketing and sales and a Marketo LaunchPoint partner since 2014, announces additional capabilities to integrate 6sense predictions into Marketo's new Account Based-Marketing solution.  The combination of 6sense wit...

    PR NEWSWIRE
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    http://ABM.report/news-article.aspx?ID=10381038

    ANNUITAS APPOINTS NEW VICE PRESIDENT OF MARKETING TECHNOLOGY

    Sep 29, 2016

    Demand generation strategy and change management firm, has promoted Jenny Robertson to the position of Vice President, Marketing Technology. In her role, Robertson will work with the ANNUITAS strategy teams in assisting clients in their demand generation program strategies and implementations includ...

    ANNUITAS
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    http://ABM.report/news-article.aspx?ID=10721072

    LEADGNOME PARTNERS WITH DIGITAL PI TO DELIVER OPTIMIZED DEMAND GENERATION VIA MARKETO PLATFORM

    Sep 29, 2016

    LeadGnome, Inc., the Account Based Intelligence (ABI) web service that analyzes campaign reply emails to generate new contacts, append and cleanse existing leads, and deliver actionable sales intelligence to fuel revenue growth, recently partnered with Digital Pi, a leading marketing automation cons...

    EIN NEWS
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    http://ABM.report/news-article.aspx?ID=10471047

    MINDMATRIX INCLUDES A GENERATION TOOL FOR SOCIAL LEAD TO ENHANCE ITS MARKETING MODULE ON SOCIAL MEDIA

    Sep 29, 2016

    Mindmatrix, a sales and channel enablement platform, has announced the enhancement of its automation module for social media to help its users make the most of their LinkedIn accounts. The new tool helps users to get the email IDs on anyone’s LinkedIn profile, regardless of the level of connec...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=10551055

    FOLLOZE RAISES $7.3 MILLION IN FUNDING TO EXTEND REACH OF ACCOUNT BASED MARKETING (ABM) SALES PLATFORM

    Sep 29, 2016

    PALO ALTO, Calif.--(BUSINESS WIRE)--Folloze, an Account Based Marketing (ABM) Sales Platform, today announced that it has closed $7.3 million in funding to further accelerate the company’s market traction and grow its sales, marketing and customer success teams. The investment was co-led by Ca...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=12921292

    SALES & CHANNEL ENABLEMENT LEADER MINDMATRIX ENHANCES ITS SOCIAL MEDIA MARKETING MODULE TO INCLUDE SOCIAL LEAD GENERATION TOOL

    Sep 28, 2016

    Mindmatrix has enhanced its social media automation module to offer a specialized lead prospecting tool that helps users get the most out of their presence on LinkedIn. The prospecting tool provides users with any LinkedIn user’s email ID, regardless of their connection level with the user. Us...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=10561056

    SALESFUSION ENHANCES ACCOUNT-BASED MARKETING OFFERING

    Sep 28, 2016

    Salesfusion, the leading provider of marketing automation for small and mid-sized businesses, has enhanced its Account-Based Marketing (ABM) offering. Recognizing that B2B marketers approach this process in two distinctly different ways, Salesfusion now offers multiple options to identify and market...

    PRNEWSWIRE
    READ MORE

    http://ABM.report/news-article.aspx?ID=10681068

    SALESFUSION UPDATES ITS ACCOUNT-BASED MARKETING SOLUTION

    Sep 28, 2016

    Salesfusion has updated its account-based marketing solution to help B2B marketers in either of two situations: those whose companies have an established process for compiling lists of target accounts but need to streamline that process, and those whose companies struggle to determine which accounts...

    DESTINATIONCRM
    READ MORE

    http://ABM.report/news-article.aspx?ID=10661066

    WHAT THE ARRIVAL OF ABM MEANS FOR B2B MESSAGING AND CONTENT STRATEGIES

    Sep 28, 2016

    If you are one of the B2B marketers who hasn’t started down a path towards account-based marketing (ABM), you are quickly becoming part of the minority. According to new research from our sister brand Demand Gen Report, 80% of the B2B marketers surveyed either already have an ABM strategy in p...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://ABM.report/news-article.aspx?ID=10391039

    VISA AND ORACLE TO OFFER MERCHANTS FEEDBACK ON DIGITAL ADVERTISING

    Sep 27, 2016

    Visa Inc., in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores. Leveraging digital advertising and cross-device connect...

    FINEXTRA
    READ MORE

    http://ABM.report/news-article.aspx?ID=10321032

    HIBU SELECTED AS FACEBOOK MARKETING PARTNER FOR SMALL BUSINESS SOLUTIONS

    Sep 27, 2016

    Hibu Inc., a leader in providing full-service digital marketing solutions for small- and medium-sized businesses (SMBs), announced today it has been selected as a Facebook Marketing Partner in the Small Business Solutions specialty. The Facebook Marketing Partner program recognizes a select group of...

    BUSINESS WIRE
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    http://ABM.report/news-article.aspx?ID=10571057

    AMAZON GETS 2ND $1,000 TARGET; FACEBOOK, PRICELINE, COMCAST PTS HIKED

    Sep 27, 2016

    Pivotal Research raised its target for the cable giant to 90 from 81, keeping a buy rating. Comcast confirmed last week that it will add wireless service to its bundle of communications offering in an effort to match the range of services offered by Verizon (VZ) and AT&T (T). Comcast shares rose...

    INVESTOR'S BUSINESS DAILY
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    http://ABM.report/news-article.aspx?ID=10491049

    HOW SOCIAL MEDIA, MICROTARGETING AND BIG DATA REVOLUTIONIZED POLITICAL MARKETING

    Sep 26, 2016

    Marketing has revolutionized politics. An expert discusses how it’s affecting November’s election. The paradigm has shifted in U.S. politics. Out-of-nowhere candidates—such as Republican presidential nominee Donald Trump and Democratic-socialist Sen. Bernie Sanders—have grown...

    AMERICAN MARKETING ASSOCIATION
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    http://ABM.report/news-article.aspx?ID=10991099

    INBOUND MARKETING VS. SEO: AN INSIDE LOOK AT HOW THEY WORK TOGETHER

    Sep 26, 2016

    According to HubSpot, inbound marketing is used to “turn strangers into customers and promoters of your business.” It’s built around attracting strangers with your blog, social media, and keywords, then converting those visitors with forms, calls to action, and landing pages. Then,...

    HUFFINGTON POST
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    http://ABM.report/news-article.aspx?ID=12771277

    GOOGLE (FINALLY) LAUNCHES CROSS-DEVICE RETARGETING

    Sep 26, 2016

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser i...

    MARKETINGLAND
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    http://ABM.report/news-article.aspx?ID=11871187

    WHY LEAD GENERATION IS THE LIFE-BLOOD OF ANY BUSINESS

    Sep 24, 2016

    Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation tec...

    CASHCOWMARKETING
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    http://ABM.report/news-article.aspx?ID=12031203

    DISCOVERORG JOINS THE TERMINUS CLOUD FOR ACCOUNT-BASED MARKETING

    Sep 22, 2016

    DiscoverOrg, the world’s most accurate sales and marketing intelligence solution, has joined the Cloud for Account-Based Marketing (ABM) program founded by Terminus. DiscoverOrg’s award-winning platform is used by over 2,000 customers globally to find accurate, in-depth, and actionable i...

    PRWEB
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    http://ABM.report/news-article.aspx?ID=11991199

    ADOBE SYSTEMS RIDING STRONG TAILWIND IN ONLINE MARKETING

    Sep 22, 2016

    Adobe Systems (ADBE) stock notched a record high for the second straight day on Thursday over enthusiasm for the company's beat-and-raise Q3 report. The maker of digital media and marketing software saw its stock climb as high as 108.50 on the stock market today, a fresh intraday peak, closing u...

    INVESTOR'S BUSINESS DAILY
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    http://ABM.report/news-article.aspx?ID=10581058

    YAHOO LETS ADVERTISERS RETARGET WITH NATIVE ADS

    Sep 22, 2016

    Yahoo has announced the ability for search advertisers in the US to expand the reach of their campaigns on Yahoo Gemini, its search and native advertising marketplace, by leveraging search retargeting on Yahoo’s native supply. In other words, unlike traditional search retargeting, Yahoo said Y...

    THE DRUM
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    http://ABM.report/news-article.aspx?ID=10741074

    YAHOO BRINGS SEARCH RETARGETING TO GEMINI NATIVE AD INVENTORY

    Sep 21, 2016

    Yahoo announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having to visit their Web sites. Guy Levit, senior director of product management for Yahoo Gemini, said the platform can find consumers man...

    MEDIAPOST
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    http://ABM.report/news-article.aspx?ID=10731073

    DEMANDBASE APPOINTS ALAN FLETCHER AS CPO AND AMAN NAIMAT AS SVP OF TECHNOLOGY

    Sep 21, 2016

    Demandbase, the provider of Account-Based Marketing (ABM) solutions, today announced that Alan Fletcher was appointed to Chief Product Officer (CPO) and Aman Naimat to Senior Vice President (SVP) of Technology. Fletcher and Naimat, both seasoned Oracle executives, served together as co-founders of d...

    MARTECH ADVISOR
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    http://ABM.report/news-article.aspx?ID=10361036

    AD BLOCKING, AD REINSERTION AND FIXING CX: WE’VE ONLY JUST BEGUN

    Sep 20, 2016

    In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is per...

    ADEXCHANGER
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    http://ABM.report/news-article.aspx?ID=10221022

    VIDEOLOGY JOINS SCREENVISION TO MAKE MOVIE THEATER ADS MORE TARGETED

    Sep 20, 2016

    A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the first time I’d been out to a movie in several months. Since the film had gotten good reviews, we got there a bit early to make sure we got good seats and went into t...

    MARKETING LAND
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    http://ABM.report/news-article.aspx?ID=10101010

    NHL HOPES TO SCORE WITH VIRTUAL ADVERTISEMENTS ON RINK BOARDS

    Sep 20, 2016

    Advertising on rink boards has not evolved much since it first began appearing in NHL games in 1980. But during the World Cup of Hockey this week and next, the National Hockey League is experimenting with a major change that it is hoping may eventually become more widespread. TV viewers of the games...

    THE GLOBE AND MAIL
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    http://ABM.report/news-article.aspx?ID=10111011

    WPROMOTE LAUNCHES SCHOLARSHIP FOR STUDENTS IN DIGITAL MARKETING

    Sep 20, 2016

    Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships which will be awarded bi-annually will total $3,000, with the first award in Decem...

    SOCAL TECH, INC.
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    http://ABM.report/news-article.aspx?ID=10121012

    DMEXCO SPECIAL REPORT: THE FUTURE OF DIGITAL MARKETING

    Sep 19, 2016

    Even uttering the word ‘programmatic’ once made creative agencies shudder, but as adtech and the use of data has become more sophisticated, there’s plenty of evidence that there can – given the right treatment – be a successful union.

    VIDEONET
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    http://ABM.report/news-article.aspx?ID=10051005

    YES, IT’S LEGAL: COMPANY LAUNCHES MOBILE DISPLAY ADS FOR ATTORNEYS SERVICE

    Sep 19, 2016

    Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying business of advertising.

    MOBILE MARKETING WATCH
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    http://ABM.report/news-article.aspx?ID=10061006

    SEOP NAMED TOP DIGITAL MARKETING AGENCY BY TOPSEOS.COM FOR SEPTEMBER 2016

    Sep 19, 2016

    topseos.com has reported the rankings of the 10 best digital marketing firms for September 2016. SEOP has been named the best firm due to their impressive performance during the topseos.com thorough evaluation process. The ratings are released each month to assist customers of search marketing servi...

    MARKETWIRED
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    http://ABM.report/news-article.aspx?ID=10071007

    NEW ‘ACCOUNT-BASED’ MARKETING PLATFORM UNITES SALES AND MARKETING TEAMS

    Sep 19, 2016

    Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way. The solution provides account teams with tools to discover, manage and analyse the accounts natively from a single, proven marketing automation pl...

    NETIMPERATIVE
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    http://ABM.report/news-article.aspx?ID=10641064

    RADIUS INTEGRATES WITH ORACLE MARKETING CLOUD

    Sep 19, 2016

    Radius, the San Francisco-based predictive marketing software vendor, today announced a combined solution with Oracle Marketing Cloud to help B2B marketers surface most promising leads and prospects. The eight year-old vendor, which bases its predictive capabilities on a data-set spanning all US bus...

    DMNEWS
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    http://ABM.report/news-article.aspx?ID=11641164

    FACEBOOK ADDS NEW SOCIAL MEDIA TOOL

    Sep 18, 2016

    Social media, used right, can be one of the most potent platforms for targeted advertising. But it can be daunting for small businesses to use effectively. That’s why Facebook created “Blueprint,” a learning platform for small businesses. Blueprint recently reached two milestones: 1 million enrollee...

    THE POUGHKEEPSIE JOURNAL
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    http://ABM.report/news-article.aspx?ID=997997

    WHY TWITTER, FACEBOOK, AND GOOGLE INVESTORS SHOULD BE AFRAID OF SNAPCHAT

    Sep 17, 2016

    Snapchat may beat its internal revenue projections this year as it aggressively expands its advertising business. Earlier this year, Re/code reported that Snapchat was projecting $300 million to $350 million in revenue this year.

    NEWSWEEK
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    http://ABM.report/news-article.aspx?ID=998998

    GOOGLE BOOSTS ITS VIDEO AND APP AD PRODUCTS

    Sep 16, 2016

    Google announced a couple new features for its ad products at the DMEXCO digital media conference. These include an upgrade to its Universal App Campaigns to let all advertisers target app-install ads based on users' in-app activity, and the new ability to add call-to-action (CTA) buttons in YouTube...

    BUSINESS INSIDER
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    http://ABM.report/news-article.aspx?ID=994994

    24 SEVEN IS HIRING A DEMAND GENERATION COORDINATOR IN NEW YORK, NY

    Sep 16, 2016

    24 Seven is a cool, modern strategic staffing and recruiting firm working with the most sought after companies and brands in the creative industries. We are the go-to talent source supporting the world’s top teams in Marketing, Interactive, Digital, Creative, Ecommerce, Fashion, Beauty and Events.

    FASHIONISTA
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    http://ABM.report/news-article.aspx?ID=995995

    FACEBOOK MAKES OPTING OUT OF BEHAVIORAL AD TARGETING EASIER

    Sep 16, 2016

    Facebook has been using social plug-ins such as the like and share buttons placed on others' sites to add to what it knows about the 1.49 billion people that use the social network each month. Next month it will start using that information to target ads -- as it said it would in June 2014 -- bu...

    ADAGE INDIA
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    http://ABM.report/news-article.aspx?ID=11381138

    WHY A DATA-DRIVEN STRATEGY IS CRUCIAL TO ABM – ORACLE OPENWORLD

    Sep 16, 2016

    Account-based marketing (ABM) has risen in popularity within the B2B marketing world for two primary reasons. First, it gets results. A survey by Demand Metric revealed 60 percent of B2B businesses who adopt ABM see significant increases in revenue within the first 12 months. Another, by Altera, rep...

    LEADSPACE
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    http://ABM.report/news-article.aspx?ID=12781278

    VINDICIA: ACCELERATING ABM BOOSTS PIPELINES

    Sep 15, 2016

    Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an...

    AVENTION.COM
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    http://ABM.report/news-article.aspx?ID=12611261

    VINDICIA: ACCELERATING ABM BOOSTS PIPELINES

    Sep 15, 2016

    Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an...

    AVENTION.COM
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    http://ABM.report/news-article.aspx?ID=12621262

    SOCIAL MEDIA MARKETING FOR REAL ESTATE AGENTS AND BROKERS

    Sep 15, 2016

    Tired of hearing other real estate agents gush about how successful their last social media campaign was when yours is falling flat?

    BUSINESS.COM
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    http://ABM.report/news-article.aspx?ID=996996

    THE DRUM NETWORK'S Q & A: DAVID YORATH OF GUERILLASCOPE TALKS TARGETED TV ADVERTISING AND ENTERPRISE CULTURE IN THE UK

    Sep 14, 2016

    Guerillascope was founded by myself, Ben Livingstone and our Irish chief, Oliver Durkin, in 2001. Personally, having previously worked for the likes of Carat and Leo Burnett on accounts such as Procter & Gamble, Diageo and Orange, I had become increasingly frustrated with the restrictive share deals...

    THE DRUM
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    http://ABM.report/news-article.aspx?ID=999999

    MARKETO UNVEILS ACCOUNT BASED MARKETING FEATURES

    Sep 14, 2016

    Account Based Marketing (ABM) is the new acronym on the block – Marketo just made sure of it. The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's ba...

    MARKETO
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    http://ABM.report/news-article.aspx?ID=12711271

    MARKETO UNVEILS ACCOUNT BASED MARKETING FEATURES

    Sep 14, 2016

    Account Based Marketing (ABM) is the new acronym on the block – Marketo just made sure of it. The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's ba...

    MARKETO
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    http://ABM.report/news-article.aspx?ID=12721272

    CMO TODAY: SNAPCHAT STEPS UP AD TARGETING

    Sep 14, 2016

    SNAP TO IT: More than a year ago, Snapchat founder Evan Spiegel formally introduced his company to advertisers at the annual Cannes festival, saying that he didn’t want ads to be over-targeted and “creepy.”

    THE WALL STREET JOURNAL?