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    PUBLISHERS SHOULD MAKE AD TARGETING CLEAR TO USERS: NEUSTAR’S BURR

    Feb 19, 2017

    It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used.

    HUFFINGTONPOST
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    http://www.huffingtonpost.com/entry/publishers-should-make-ad-targeting-clear-to-users_us_58a601eae4b0fa149f9ac3331389

    GROOVECAR PROMOTES AUTO LOAN PROGRAM AT CUNA’S GAC IN WASHINGTON, D.C

    Feb 16, 2017

    GrooveCar, the nation’s leading auto buying resource for credit unions, will be exhibiting at CUNA’s Governmental Affairs Conference (GAC) in Washington, D.C., February 26-March 2, 2017. The conference is CUNA’s biggest event, bringing together thousands of credit unions, over 200 ...


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    https://www.cuinsight.com/press-release/groovecar-promotes-auto-loan-program-cunas-gac-washington-d-c1386

    GIZMODO ADS TARGET POTENTIAL TRUMP LEAKERS

    Feb 15, 2017

    With the Trump administration proving to be a leaky ship in its early days, one news outlet is launching an ad blitz to find the next Deep Throat.

    WSJ
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    https://www.wsj.com/articles/gizmodo-ads-target-potential-trump-leakers-14871914821387

    JAMES CORDEN AND QUEEN LATIFAH TO HEADLINE MARKETING NATION® SUMMIT 2017

    Feb 15, 2017

    Marketo, Inc., today announced its initial keynote speakers for The Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. James Corden, Tony Award-winning performer and host of "The Late Late Show" on CBS, will take the stage during th...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/james-corden-and-queen-latifah-to-headline-marketing-nation-summit-2017-300407753.html1383

    CATENA REVENUE HITS €40M AS IGAMING LEAD GENERATION STRATEGY TAKES OFF

    Feb 15, 2017

    Catena Media has recorded a 168 per cent increase in 2016 revenue to €40.0m, following a transformational year which has seen the company undergo a successful listing in Stockholm and the integration of seven strategic acquisitions.

    GAMINGINTELLIGENCE
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    http://www.gamingintelligence.com/finance/41878-catena-revenue-hits-40m-as-igaming-lead-generation-strategy-takes-off1385

    BIDTELLECT BOWS NEXT-GEN NATIVE DEMAND-SIDE PLATFORM

    Feb 14, 2017

    Bidtellect, a native ad platform for marketers, on Tuesday released the fourth generation of its native demand-side platform (nDSP). The enhancements to the platform offer marketers advanced contextual targeting features, account-based marketing (ABM), an improved, faster workflow process, a more in...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/295041/bidtellect-bows-next-gen-native-demand-side-platfo.html1379

    FOLLOZE APPOINTS CHRISTIAN HJORTH CHIEF REVENUE OFFICER, EXPANDS EXECUTIVE TEAM

    Feb 14, 2017

    Folloze, the enterprise to enterprise Account Based Marketing (ABM) Sales Platform, today announced that it has appointed sales and marketing industry veteran Christian Hjorth as the company’s Chief Revenue Officer. In his new role, Hjorth will expand and lead the global commercial team, respo...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20170214005159/en/Folloze-Appoints-Christian-Hjorth-Chief-Revenue-Officer1380

    ADVISORYWORLD LAUNCHES ACQUIRE, A NEW LEAD GENERATION TOOL FOR FINANCIAL ADVISORS

    Feb 14, 2017

    AdvisoryWorld, a leading software provider for financial advisors, today announced the launch of AdvisoryWorld Acquire, a new lead generation tool that turns financial advisor website visitors into educated, prospective leads. Michael Wilson, President and COO of AdvisoryWorld, will demonstrate Acqu...

    LEAD GENERATION
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    http://www.marketwired.com/press-release/advisoryworld-launches-acquire-a-new-lead-generation-tool-for-financial-advisors-2195832.htm1382

    WA ELECTION: HOW POLITICAL PARTIES ARE USING YOUR FACEBOOK PROFILE TO TARGET YOU

    Feb 14, 2017

    WA political parties are using Facebook data to target voters like never before using a game-changing strategy straight out of the Donald Trump election handbook.

    ABC.NET
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    http://www.abc.net.au/news/2017-02-14/social-media-playing-vital-role-in-wa-election/82687381376

    EXCLUDE IRRELEVANT AUDIENCES FROM BING ADS REMARKETING CAMPAIGNS

    Feb 13, 2017

    Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns. If there are irrelevant audiences you definitely don’t want to advertise to, you can now prevent remarketing ads from being served to them.

    SEARCHENGINEJOURNAL
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    https://www.searchenginejournal.com/exclude-irrelevant-audiences-bing-ads-remarketing-campaigns/185669/1377

    CONDE NAST ACQUIRES CITIZENNET, EXPANDS AD TARGETING

    Feb 10, 2017

    Condé Nast has acquired social data and marketing platform CitizenNet to expand the media company’s audience targeting and data capabilities to its social platforms.

    MEDIAPOST
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    http://www.mediapost.com/publications/article/294826/conde-nast-acquires-citizennet-expands-ad-targeti.html1373

    ORACLE DATA CLOUD, MOBILEWALLA LAUNCH MOBILE AUDIENCE TARGETING FOR APAC MARKETERS

    Feb 09, 2017

    Oracle Data Cloud, a global data service (DaaS) platform, and Mobilewalla, a provider of mobile audience technology, on Thursday announced the launch of a mobile audience targeting solution for marketers in the Asia Pacific (APAC) region.  The companies hope the product will add reach and value...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/294778/oracle-data-cloud-mobilewalla-launch-mobile-audie.html1371

    CMOS OWN INITIATIVES IN CUSTOMER EXPERIENCE; FOCUS SHARPLY MOVING TOWARDS NO-SCREEN ENGAGEMENT

    Feb 08, 2017

    The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report t...

    MARTECHSERIES
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    http://martechseries.com/sales-marketing/customer-experience-management/cmos-initiatives-customer-experience-focus-sharply-moving-towards-no-screen-en1367

    THIS MILLENNIAL CONTENT MARKETING BOSS HAS 5 GREAT TIPS TO CREATE EXCELLENT BRANDED CONTENT

    Feb 08, 2017

    Yi Wen Chan isn’t your normal 26-year-old. She’s been a journalist, a Forbes 30 Under 30 listee and now the co-founder of Bolt, a content marketing platform based in Singapore. Today, Bolt has a network of over 1,000 content creators across Asia Pacific. Not too shabby for a company foun...

    FORBES
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    http://www.forbes.com/sites/joeescobedo/2017/02/08/this-millennial-content-marketing-boss-has-5-great-tips-to-create-excellent-branded-content/#2ec7fb1368

    FACEBOOK ANNOUNCES UPDATES TO AD POLICIES TO PREVENT RACE-BASED TARGETING

    Feb 08, 2017

    Facebook came under fire last year when it was revealed that advertisers could, in essence, target or exclude users by race through advertisements on the site. Following a ProPublica investigation that outlined the practices in greater detail and explained how the policy was in violation of housing ...

    THEVERGE
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    http://www.theverge.com/2017/2/8/14551312/facebook-ad-race-based-interest-target-housing-discrimination1374

    FACEBOOK UPDATES AD POLICIES TO PREVENT DISCRIMINATORY AD-TARGETING

    Feb 08, 2017

    Last year, Facebook found itself mired in a fresh set of controversies after tools that could be used to discriminate against people on the basis of their race, were discovered within its ad-targeting services. In November, the company announced that it would be working to make changes to these poli...

    THETECHPORTAL
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    https://thetechportal.com/2017/02/09/facebook-ad-prevent-discrimination/1388

    FOR FIRST TIME, FTC SAYS TV VIEWING DATA IS SENSITIVE DATA

    Feb 07, 2017

    The regulators alleged that Vizio decieved consumers by collecting second-by-second data about what its customers watched on 11 million internet-connected TVs, including on DVDs and streaming devices, and enhancing that data with demographic information such as their age, gender, and income level, a...

    ADAGEINDIA
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    http://www.adageindia.in/For-First-Time-FTC-Says-TV-Viewing-Data-Is-Sensitive-Data/articleshow/57023882.cms1365

    MARKETERS EXPRESS HOPE FOR A MORE PRO-BUSINESS FCC UNDER AJIT PAI

    Feb 02, 2017

    Marketers are welcoming the appointment of new Federal Communications Commission chairman Ajit Pai, who took over from Tom Wheeler last week. The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As) expressed hope that Pai will overturn many of the swe...

    DIGIDAY
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    http://digiday.com/brands/marketers-express-hope-pro-business-fcc-ajit-pai/1351

    SPRINT SUPER BOWL ADS TARGET VERIZON (S, VZ)

    Feb 02, 2017

    Coming off a third quarter in which last-place U.S. wireless carrier Sprint Corporation (S) was able to add more wireless subscribers than expected, Sprint is gearing up to go after Verizon Communications Inc. (VZ) with its latest commercial to debut during Super Bowl LI this Sunday.

    ...

    INVESTOPEDIA
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    http://www.investopedia.com/news/sprint-super-bowl-ads-target-verizon-s-vz/1362

    THE CHANGING ROLE OF THE CMO – WITH JOSH EPSTEIN OF KAMINARIO

    Feb 02, 2017

    Selling a hardware product like all flash storage means there is no free trial or freemium offering to get a prospective client to try. Epstein said you have to be more innovative in how you provide content and generate demand. This is part of the reason why Epstein is looking forward to working wit...

    DIGINOMICA
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    http://diginomica.com/2017/02/02/changing-role-cmo-josh-epstein-kaminario/1356

    FROM IDEA TO EXECUTION: 5 ABM TACTICS TO IMPLEMENT TODAY

    Feb 02, 2017

    There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to dec...

    BUSINESS2COMMUNITY
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    http://www.business2community.com/marketing/idea-execution-5-abm-tactics-implement-today-01764551#gxu1ZqSABVQ1vFHF.971357

    SMARTTOUCH INTERACTIVE UPDATES THEIR NEXGEN CRM LEAD ADAPTORS

    Feb 01, 2017

    SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, has been developing a new version of their Customer Relationship Management system called NexGen over the past year. A top benefit for user...

    BUSINESSWIRE
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    http://www.businesswire.com/news/home/20170201005289/en/SmartTouch-Interactive-Updates-NexGen-CRM-Lead-Adaptors1358

    SNAPCHAT EXPANDS PARTNERS PROGRAM & OPENS UP APIS TO ADVERTISERS

    Feb 01, 2017

    Snapchat has officially opened the platform out of beta with 16 partnerships already involved and a goal of reaching more brands and agencies by allowing them to buy directly on the social network.

    BANDT
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    http://www.bandt.com.au/technology/snapchat-partners-program-apis-to-advertisers1348

    KFC AUSTRALIA LAUNCHES QUIRKY AD CAMPAIGN TARGETING YOUNG AT HEART

    Feb 01, 2017

    KFC Australia is targeting the young at heart with a quirky new campaign to promote its new lunch deals. The campaign, which leverages the “Shut Up and Take My Money” memes, features a boss trying to impress his staff and a grandmother who aims to win over her friends by sharing KFC&rsqu...

    THEDRUM
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    http://www.thedrum.com/news/2017/02/01/kfc-australia-launches-quirky-ad-campaign-targeting-young-heart1350

    FACEBOOK BEATS IN Q4 WITH $8.81B REVENUE, SLOWER GROWTH TO 1.86B USERS

    Feb 01, 2017

    Facebook had another strong quarter in Q4 2016, earning $8.81 billion in revenue and $1.41 EPS. It pulled that from 1.86 billion monthly users, up 3.91 percent this quarter, or 70 million users, from 1.79 billion, but at a slower pace than its 4.67 percent growth last quarter. Mobile now makes up 84...

    TECHCRUNCH
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    https://techcrunch.com/2017/02/01/facebook-q4-2016-earnings/1352

    FACEBOOK STARTS OPENING ITS BLACK BOX TO KEEP ADVERTISERS FROM AVOIDING AUDIENCE NETWORK

    Feb 01, 2017

    Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in the US. She had just finished one of her regular check-ins with Facebook, during which she was told that any video ads bought through Facebook would now ...

    MARKETINGLAND
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    http://marketingland.com/facebook-opening-black-box-advertisers-2052591353

    VIRGIN MOBILE TO TARGET NICHE MARKET WITH UAE DEBUT

    Jan 31, 2017

    Emirates Integrated Telecommunications (EITC), the parent company of UAE telecoms operator du, has launched Virgin Mobile as a new brand in the UAE, it announced on Tuesday. EITC has entered into a brand licensing agreement with Virgin Mobile, and will have the complete ownership, management and ope...

    ALBAWABA
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    http://www.albawaba.com/business/virgin-mobile-target-niche-market-uae-debut-9318381344

    DAPA MARKETING PREDICTS THE FUTURE OF SUCCESSFUL MARKETING STRATEGIES

    Jan 31, 2017

    Leading regional marketing company, dapa Marketing have made a prediction that search engine optimisation (SEO) will be the next up and coming marketing strategy of choice for businesses all over the UK. dapa Marketing have been specialising in the innovative, modern and niche marketing strategy of ...

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/32187511345

    TNEC MEDIA, MARKETING, AND CONSULTING PRESENTS STRATEGIC IDEA FOR MARKETING AND ADVERTISING THAT GUARANTEE PROFIT IN AN EVER-CHANGING MARKET

    Jan 31, 2017

    Marketing, media and consulting company TNEC Media, Marketing and Consulting, proudly announce the availability of its services in helping companies analyze, create and implement cutting edge and results-driven marketing strategies. TNEC Media, Marketing, and Consulting represents, plans and develop...

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/32197141346

    FACEBOOK'S NEW PLAN TO MONETIZE MESSENGER

    Jan 31, 2017

    Facebook's strength in ad targeting should result in better ad performance than WeChat's early attempts at banner advertising. WeChat originally introduced advertising in 2014 with the most basic targeting options -- gender, location, age, and so on.

    FOOL.COM
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    https://www.fool.com/investing/2017/01/31/facebooks-new-plan-to-monetize-messenger.aspx1347

    UBER TARGETED FACEBOOK ADS AT PEOPLE INTERESTED IN THE ACLU

    Jan 30, 2017

    Uber Technologies Inc. has been under fire for advertising on Twitter that it was operating at New York’s Kennedy International Airport during a taxi strike protesting the Trump administration’s executive order to restrict immigrants and refugees from seven Muslim-majority countries.

    MARKETWATCH
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    http://www.marketwatch.com/story/uber-is-targeting-facebook-ads-at-people-interested-in-the-aclu-2017-01-301340

    SNAPCHAT REDEFINED SOCIAL MEDIA, BUT CAN IT COMPETE POST-IPO?

    Jan 30, 2017

    Snapchat is a radically different app than it was five years ago when it burst on the social media scene. However, through all of its changes, the app continues to blend communication and entertainment unlike any of its competitors. The ephemeral -- or short-lived -- pictures and messages that Snapc...

    CIO.COM
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    http://www.cio.com/article/3162709/social-networking/snapchat-redefined-social-media-but-can-it-compete-post-ipo.html1341

    #FLIPMYFUNNEL LAUNCHES ACCOUNT BASED MARKETING UNIVERSITY

    Jan 27, 2017

    It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

    MARTECHADVISOR
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    https://www.martechadvisor.com/articles/account-based-marketing/flipmyfunnel-launches-account-based-marketing-university/1338

    THE VALUE AI BRINGS TO MARKETING

    Jan 27, 2017

    AI is poised to transform marketing. But are marketers ready? A recent Demandbase survey says, without a doubt, no. To get the context behind the numbers, Barb Mosher Zinck spoke to Demandbase about the survey. Here’s her analysis.

    DIGINOMICA
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    http://diginomica.com/2017/01/27/the-value-ai-brings-to-marketing/1360

    MAGNA PARTNERS WITH ROKU ON OTT AD TARGETING

    Jan 26, 2017

    MAGNA’s IPG Mediabrands clients will gain accelerated access to the advanced advertising capabilities of the Roku platform, including precision targeting, programmatic workflows, interactivity and audience measurement.

    Read more: MAGNA partners with Roku on OTT ad targeting | Ad...

    RAPIDTVNEWS
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    http://www.rapidtvnews.com/2017012645921/magna-partners-with-roku-on-ott-ad-targeting.html#axzz4WwdugA001334

    SNAPCHAT OFFERS TO BILL BRANDS FOR ADS BASED ON TV-STYLE RATINGS FROM NIELSEN

    Jan 25, 2017

    On Tuesday, the media app confirmed it would let brands plan and pay for ad campaigns using Nielsen's digital ratings. It's a small tweak to the ad offering, but comes as Snapchat looks to show that its ads are on par with its digital rivals and traditional television.

    ADAGEINDIA
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    http://www.adageindia.in/Snapchat-Offers-to-Bill-Brands-for-Ads-Based-on-TV-Style-Ratings-From-Nielsen/articleshow/56767154.cms1335

    ANA EXPECTS TRUMP FCC PICK TO REVISIT PRIVACY

    Jan 24, 2017

    The new privacy regulations, passed by a 3-2 vote last year, require broadband providers to obtain subscribers' explicit consent before drawing on their Web-surfing activity for ad targeting. The rules only apply to Internet service providers; search engines, social networking services and Web p...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/293642/ad-industry-expects-new-fcc-chair-to-revisit-priva.html1336

    NICHE AD NETWORK BREAKS NEW GROUND IN ADVERTISING WITH 70 NICHE DATING AD CHANNELS

    Jan 24, 2017

    Online dating advertising costs have increased dramatically over the last decade as more online dating sites battle it out for key search engine positions. In fact, this combination of more players on the field and limited availability for key search term positioning has lead to bidding wars that ha...

    SATPRNEWS
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    http://www.satprnews.com/2017/01/24/niche-ad-network-breaks-new-ground-in-advertising-with-70-niche-dating-ad-channels-online-dating-publishers-dating1342

    ORACLE COMPLAINS TO EU THAT GOOGLE NOW HAS UNFAIR AD-TARGETING ADVANTAGE

    Jan 24, 2017

    New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish.

    MARKETINGLAND
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    http://marketingland.com/oracle-complains-eu-google-now-unfair-ad-targeting-advantage-2043851331

    WHY YOU SHOULD EMBRACE SALES ANALYTICS TOOLS

    Jan 23, 2017

    Basic marketing and sales analytics use tactics like audience segmentation to better target subcategories within an audience based on attributes such as common demographics, lifestyles or other defining characteristics. This enables more targeted messaging by marketers and more successful acquisitio...

    TECHTARGET
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    http://searchcrm.techtarget.com/feature/Why-you-should-embrace-sales-analytics-tools1325

    SNAPCHAT IS OPENING ITSELF UP TO MORE AD TARGETING

    Jan 23, 2017

    Snapchat’s ad targeting abilities have gone up another notch, The Wall Street Journal reports.A new deal with Oracle Data Cloud (formerly Datalogix) will help match Snapchat users to offline purchasing behavior, allowing marketers to deliver more targeted ads and to better track sales conversi...

    BUSINESSINSIDER
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    http://www.businessinsider.com/snapchat-is-opening-itself-up-to-more-ad-targeting-2017-1?IR=T1326

    TIME INC. ACQUIRES AD-TECH COMPANY ADELPHIC TO BEEF UP PROGRAMMATIC ADVERTISING

    Jan 23, 2017

    As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic techno...

    ADWEEK
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    http://www.adweek.com/news/technology/time-inc-acquires-ad-tech-company-adelphic-beef-programmatic-advertising-1757091330

    THE ARI NETWORK SERVICES INC. (ARIS) UPGRADED TO HOLD AT ZACKS INVESTMENT RESEARCH

    Jan 22, 2017

    Zacks Investment Research upgraded shares of ARI Network Services Inc. (NASDAQ:ARIS) from a sell rating to a hold rating in a report released on Wednesday morning. According to Zacks, “ARI Network Services, Inc. is a provider of business-to-business Internet e-commerce solutions for manufactur...

    DAILYQUINT
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    http://dailyquint.com/2017-01-22-ari-network-services-inc-aris-upgraded-to-hold-at-zacks-investment-research/1320

    HOW TO GENERATE MORE LEADS IN 2017

    Jan 22, 2017

    As a real estate professional, you know that leads are the lifeblood of your business. There are many ways to generate leads, whether through traditional means such as cold-calling and door-knocking, or through more reliable means such as asking for referrals from past and current clients and connec...

    RISMEDIA
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    https://rismedia.com/2017/01/22/generate-more-leads-2017/1321

    IN A FIRST, GOOGLE LETS ADVERTISERS USE SEARCH DATA FOR YOUTUBE AD TARGETING

    Jan 20, 2017

    Google is enabling  YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration.

    ADEXCHANGER
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    https://adexchanger.com/ad-exchange-news/first-google-lets-advertisers-use-search-data-youtube-ad-targeting/1333

    BEST SOFTWARE FOR MARKETING TEAMS | 2017, ACCORDING TO G2 CROWD USER REVIEWS

    Jan 19, 2017

    G2 Crowd, the world's leading business software review platform, today released the Best Software for Marketing Teams | 2017 to help small businesses, mid-market companies and enterprises determine the best business technology in their market. The list showcases the software users have rated hig...

    ENTERPRISEAPPS
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    http://enterpriseapps.itbusinessnet.com/article/Best-Software-for-Marketing-Teams-%7C-2017-According-to-G2-Crowd-User-Reviews-47800391315

    SEISMIC ACHIEVES TRIPLE-DIGIT GROWTH RATE FOR FIFTH CONSECUTIVE YEAR

    Jan 19, 2017

    Seismic, the leading enterprise-grade sales enablement solution, announced today that 2016 saw year-over-year growth in new revenue bookings top 100 percent, the fifth year in a row the company has achieved triple-digit growth. Net customer retention in 2016 also exceeded 100 percent among Seismic&#...

    MARKETWIRED
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    http://www.marketwired.com/press-release/seismic-achieves-triple-digit-growth-rate-for-fifth-consecutive-year-2189657.htm1316

    MLB AND MITÚ PARTNER FOR “ALWAYS-ON” CONTENT TARGETING MULTICULTURAL YOUTH

    Jan 18, 2017

    Major League Baseball (MLB) and mitú announced their new "Always-On" content campaign designed to deliver unique MLB content to multicultural youth. Beginning in February, MLB and mitú will unveil an array of exclusive digital content that will appear across a variety of mit&...

    PORTADA-ONLINE.COM
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    https://www.portada-online.com/2017/01/18/mlb-and-mitu-partner-for-always-on-content-for-multicultural-youth/1343

    REGGIE TALKS UP NINTENDO SWITCH VIRTUAL CONSOLE AND TARGET AUDIENCE

    Jan 17, 2017

    In an interview with TIME, Nintendo of America president Reggie Fils-Amie elaborated on the Nintendo Switch’s virtual console, and who exactly Nintendo is targeting with their hybrid system.

    NICHEGAMER
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    http://nichegamer.com/2017/01/17/reggie-talks-up-nintendo-switch-virtual-console-and-target-audience/1301

    BUFFINI & COMPANY ANNOUNCES "THE BLITZ" LEAD-GENERATION PROGRAM TO LAUNCH IN JANUARY

    Jan 17, 2017

    Buffini & Company, the leading real estate coaching and training company in North America, is excited to announce the launch of "The Blitz" on January 16, 2017. "The Blitz" is the largest coordinated lead-generation program in the history of the real estate business. Buffini ...

    BENZINGA
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    http://www.benzinga.com/pressreleases/17/01/p8914850/buffini-company-announces-the-blitz-lead-generation-program-to-launch-i1306

    LIVITY AND ONALYTICA'S VIEWPOINTS PRODUCT AIMS TO HELP BRANDS BETTER NAVIGATE THE INFLUENCER LANDSCAPE

    Jan 16, 2017

    With this in mind, Viewpoints focuses on helping brands identify and engage with a wide range of micro-influencers – those who have between 1,000 and 20,000 followers – who are far more accessible to their audience, but incrementally have the same reach. Felix Morgan, senior strategist a...

    THE DRUM
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    http://www.thedrum.com/news/2017/01/16/livity-and-onalyticas-viewpoints-product-aims-help-brands-better-navigate-the1304

    THE ECONOMICS OF ABM ACCOUNT SELECTION

    Jan 16, 2017

    From all indications, account-based marketing is quickly becoming a core marketing strategy for many B2B companies. The growing popularity of ABM is largely the result of a widespread perception that it can produce a higher ROI than any other approach to marketing. There’s also a tremendous am...

    CUSTOMERTHINK
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    http://customerthink.com/the-economics-of-abm-account-selection/1299

    IRI ANNOUNCES NEXT GENERATION PURCHASE-BASED TARGETING CAPABILITIES WITH IRI VERIFIED AUDIENCES

    Jan 16, 2017

    IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its next generation targeting solution, IRI Verified Audiences™, which uses the industry’s most robust set of frequent shop...

    PERISHABLENEWS
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    http://www.perishablenews.com/index.php?article=00576911300

    FIRST GLOBAL LEAD GENERATION TOOL LAUNCHED FOR RECRUITERS

    Jan 12, 2017

    Recruitment Tech company 8LEGS Technology Ltd launched its state-of-the-art service at the beginning of the New Year in response to what it sees as a growing market need. ‘The global recruitment industry grew by 8.6% in 2016 and in the UK alone is now worth over £35 billion,’ expla...

    JOURNALISM
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    https://www.journalism.co.uk/press-releases/first-global-lead-generation-tool-launched-for-recruiters/s66/a698158/1311

    #FLIPMYFUNNEL LAUNCHES ACCOUNT-BASED MARKETING UNIVERSITY

    Jan 11, 2017

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced the launch of Account-Based Marketing University (#ABMU). The idea for ABM University was born out of engaging with the #FlipMyFunnel community and seeing...

    MARTECHADVISOR
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    https://www.martechadvisor.com/news/sales-enablement/flipmyfunnel-launches-accountbased-marketing-university/1295

    TERMINUS UNVEILS AN ABM STACK GRADER FOR NAVIGATING THE ACCOUNT-BASED MARKETING TECHNOLOGY LANDSCAPE

    Jan 11, 2017

    Terminus, the account-based marketing platform, has launched the ABM Stack Grader for B2B marketers to develop and analyze their ABM technology stacks. Already, more than 130 B2B marketers have used the ABM Stack Grader to evaluate the effectiveness of their MarTech stacks and operationalize an acco...

    MARTECHADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/terminus-unveils-an-abm-stack-grader-for-navigating-the-accountbased-marketing-technology-landscap1296

    ACCOUNT-BASED MARKETING THE INBOUND WAY

    Jan 04, 2017

    You’re standing at the Pearly Gates waiting your turn, but fear not! You’re an inbound marketer. You’ll be welcomed with open arms because you provide helpful, interesting content that attracts people to your website and gently persuades them to give up their contact information an...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/inbound-marketing/account-based-marketing-inbound-way-01748529#Y7LSyJj8CpKlL2y4.971291

    ACCOUNT-BASED MARKETING THE INBOUND WAY

    Jan 04, 2017

    You’re standing at the Pearly Gates waiting your turn, but fear not! You’re an inbound marketer. You’ll be welcomed with open arms because you provide helpful, interesting content that attracts people to your website and gently persuades them to give up their contact information an...

    BUSINESS2COMMUNITY
    READ MORE

    http://www.business2community.com/inbound-marketing/account-based-marketing-inbound-way-01748529#1lpE3iwA4f9l1R3M.971310

    FACEBOOK POUNCING ON OFFLINE USER DATA TO CONSOLIDATE ITS AD TARGETING EFFORTS

    Jan 03, 2017

    SOCIAL MEDIA ADVERTISING Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts
    BySudipto GhoshPosted on January 3, 2017 PDPics via Flickr
    Without Facebook, marketing would be a mistake. To strengthen this belief, Facebook is refining its ad targeting methodolog...

    MARTECHSERIES
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    http://martechseries.com/social/social-media-advertising/facebook-ready-to-pounce-on-offline-user-data/1305

    3 INBOUND MARKETING BEST PRACTICES TO STEAL FOR 2017

    Jan 01, 2017

    Is your inbound marketing program falling short of expectations? You’re not alone.Related: 10 Ways to Quickly Generate LeadsIn HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge, ...

    MYSA.COM
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    http://www.mysanantonio.com/news/article/3-Inbound-Marketing-Best-Practices-to-Steal-for-10827083.php1275

    THIS WEEK IN CONTENT MARKETING: GOOGLE, FACEBOOK TO PURCHASE CONTENT IN 2017

    Dec 31, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be lookin...

    CONTENT MARKETING INSTITUTE
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    http://contentmarketinginstitute.com/2016/12/google-facebook-purchase-content/1279

    THIS WEEK IN CONTENT MARKETING: GOOGLE, FACEBOOK TO PURCHASE CONTENT IN 2017

    Dec 31, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be lookin...

    CONTENT MARKETING INSTITUTE
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    http://contentmarketinginstitute.com/2016/12/google-facebook-purchase-content/1280

    GET A JUMP ON 2017: 11 CAN’T-MISS CONTENT MARKETING E-BOOKS

    Dec 30, 2016

    2016 is almost up and, well, let’s just say it’s been an eye-opener for many of us. Certainly, it’s shown us that we can all stand to learn more — about ourselves, our audiences, and the world in which we operate as marketers.If we want to move our businesses forward in the f...

    CONTENT MARKETING INSTITUTE
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    http://contentmarketinginstitute.com/2016/12/miss-content-marketing-ebooks/1281

    ANALYTICS AND DATA WILL CHANGE SOCIAL MEDIA IN 2017

    Dec 30, 2016

    As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and contro...

    ADWEEK
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    http://www.adweek.com/socialtimes/robert-lang-socialbakers-guest-post-analytics-data-2017/6488561289

    SOCIAL MEDIA MARKETING FOR DIRECT SELLING COMPANIES IN THE DIGITAL AGE

    Dec 29, 2016

    Last month, the Direct Sales Association asked me to keynote on the topic of marketing and sales in the digital age for their annual conference. I found this to be truly fascinating as Direct Sales companies are responding to some very distinct challenges – challenges which are resulting in so...

    FORBES
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    http://www.forbes.com/sites/shamahyder/2016/12/29/social-media-marketing-for-direct-selling-companies-in-the-digital-age/#4442c9db2abf1288

    THE BASICS OF REMAINING COMPLIANT IN THE WORLD OF LEAD GENERATION

    Dec 29, 2016

    Transparency is more important than ever for the lead generation industry and partnerships are an extension of a business’s story to the outside world. However, while partnerships can lend credibility and open up new opportunities, they also present a risk.For the Higher Ed industry, in partic...

    LEADSCOUNCIL
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    http://www.leadscouncil.com/the-basics-of-remaining-compliant-in-the-world-of-lead-generation/1286

    7 BIG GROWTH HACKS FOR LEAD GEN SUCCESS IN 2017

    Dec 29, 2016

    The worst thing you could do going into 2017 is to create a budget based on the way you do things today. Oh sure, you’re looking at conversion rates and reallocating what you are spending on the least successful channels to the most successful, but what about the things you haven’t yet t...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/brandviews/salesforce/7-big-growth-hacks-lead-gen-success-2017-01745281#XAABJ5yQCDzWZg8L.971269

    BUZZ OR BUST: ACCOUNT BASED MARKETING?

    Dec 28, 2016

    We recently were named B2B Magazine’s Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right ti...

    MARKETINGSMARTGUIDE
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    http://marketingsmartguide.com/buzz-or-bust-account-based-marketing/1265

    TOP SOCIAL MEDIA MARKETING TRENDS FOR 2017

    Dec 28, 2016

    There are 7.395 billion people in the world. 46% of the world’s population are internet users, and 31% are active Social Media users.The world has changed, and will continue to change as we move through 2017. Social Media is more important than ever before which will not change, but what we lo...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/social-media/top-social-media-marketing-trends-2017-01744959#j6VYCSHRWzZmI4l5.971287

    4 TIPS FOR SUCCESSFUL LEAD NURTURING

    Dec 28, 2016

    Once your contacts are transformed into leads, the most important step is to convert them to make your campaigns more profitable. Lead nurturing is a tricky operation to which you should pay maximum attention. During this step you should maintain and strengthen the marketing relationship with your p...

    WEBMARKETING
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    http://www.webmarketing-com.com/2016/12/28/54804-4-astuces-incontournables-reussir-strategie-de-lead-nurturing1276

    MARKETO LAUNCHES NEW ACCOUNT BASED MARKETING PRODUCT

    Dec 27, 2016

    Engagement marketing software provider Marketo has launched a new account-based marketing product this week. Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the tools to collaborate and target accounts in personalised ways. In a recent survey of over 100 global marketers...

    MARKETINGTECHNEWS.NET
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    http://www.marketingtechnews.net/news/2016/sep/13/marketo-launches-new-account-based-marketing-product/1259

    GLOBAL PXI MARKET: IN-DEPTH MARKET SEGMENTATION BY 2020

    Dec 26, 2016

    peripheral component interconnect (PCI) extensions for Instrumentation (PXI) is an open modular standard in the automated test and measurement. It offers high measurement speed, small footprint, and low power consumption compare to traditional test and measurement technique such as rack-and-stack te...

    SATPRNEWS
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    http://satprnews.com/2016/12/26/global-pxi-market-in-depth-market-segmentation-by-2020/1258

    THIS WEEK IN CONTENT MARKETING: FAKE NEWS AND WHY IT SPELLS OPPORTUNITY FOR BRANDS

    Dec 24, 2016

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss wh...

    CONTENT MARKETING INSTITUTE
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    http://contentmarketinginstitute.com/2016/12/fake-news-opportunity-brands/1282

    HOW RADIUS BROUGHT ACCOUNT-BASED MARKETING ON ITS RADAR – A PRIMER ON THEIR PILOT PROGRAM

    Dec 23, 2016

    This is the first in our ABM series outlining strategy and tactics to launch a successful ABM journey. After implementing ABM in several organizations, Shari Johnston, SVP Marketing at Radius shares her story on how she implemented ABM at Radius. The first in the series covers the pilot program, out...

    MARTECHADVISOR
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    http://www.martechadvisor.com/articles/account-based-marketing/how-radius-brought-accountbased-marketing-on-its-radar-a-primer-on-their-pilot-program/1247

    WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING

    Dec 23, 2016

    Account-based marketing—often abbreviated as ABM or referred to simply as “account marketing”—stands to be a vital business marketing method for the next era of credit union promotion. Account marketing is already making an impression – according to a 2015 study conduct...

    CUINSIGHT.COM
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    https://www.cuinsight.com/need-know-account-based-marketing.html1251

    SCOTT COLE & ASSOCIATES ANNOUNCES CALIFORNIA SUPREME COURT DECISION IN AUGUSTUS VS. ABM SECURITY SERVICES

    Dec 22, 2016

    OAKLAND, Calif.--(BUSINESS WIRE)--Scott Cole & Associates announces that, on Thursday, December 22, 2016, the California Supreme Court handed down a landmark opinion reminding employers that non-exempt worker time spent under the control of the employer is compensable. While the opinion in Augus...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161222005848/en/Scott-Cole-Associates-Announces-California-Supreme-Court1293

    NETMINING AND GRAPESHOT PARTNER TO DELIVER INTEGRATED OFFERING, BOOSTING DATA DRIVEN MARKETING PERFORMANCE

    Dec 20, 2016

    Netmining, leading provider of programmatic data-driven targeting solutions and Grapeshot, a global technology company, providing tools to navigate advertising and marketing choice, announce a powerful new integration to transform key-word and multi-language enhanced targeting, leveraging premium da...

    MARKETWIRED
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    http://www.marketwired.com/press-release/netmining-grapeshot-partner-deliver-integrated-offering-boosting-data-driven-marketing-2184644.htm1240

    GOOGLE CALLS OUT SITES WITH TABOOLA OR OUTBRAIN LINKS

    Dec 20, 2016

    Nathan Johns, a relatively quiet search quality analysts in the Google Search department posted on Twitter that sites writing about fake news should "think twice" about placing taboola or outbrain links on your site. In short, I think he is calling those taboola/outbrain links spammy and i...

    SEARCH ENGINE ROUNDTABLE
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    https://www.seroundtable.com/google-sites-taboola-or-outbrain-links-23165.html1254

    RADIUS CEO DARIAN SHIRAZI: SOLVE FOR DATA DECAY

    Dec 19, 2016

    Darian Shirazi is the CEO of Radius. In this exclusive interview, CRM Buyer discusses with Shirazi how companies can turn complex data into actionable insights. Radius CEO Darian Shirazi CRM Buyer: What is data decay, and why is it important to prevent? Darian Shirazi: One of the interesting things ...

    TECHNEWSWORLD
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    http://www.technewsworld.com/story/84175.html1235

    SCOOPWHOOP ACQUI-HIRES AD FIRM TOUCHFONE

    Dec 19, 2016

    Media company ScoopWhoop has acqui-hired video delivery and ad targeting platform Touchfone Technologies in a cash-and-stock deal, reports TechCircle. Financial details of the deal were undisclosed. Post acquisition, Touchfone co-founders Mahesh Subramanian and Brahmayya Akella will be appointed as ...

    MEDIANAMA
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    http://www.medianama.com/2016/12/223-scoopwhoop-acquires-touchfone/1236

    SCOOPWHOOP TOUCHFONE TO LOAD THE BIG PICTURE

    Dec 19, 2016

    Media startup ScoopWhoop has acquired Touchfone Technologies for an undisclosed amount in a cash-and-stock deal. As part of the deal, Touchfone Technologies co-founders Mahesh Subramanian and Brahmayya Akella will be appointed as ScoopWhoop's chief technology officer and chief integration office...

    TIMES OF INDIA
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    http://timesofindia.indiatimes.com/deals/-ma/scoop-whoop-touchfone-to-load-the-big-picture/articleshow/56057516.cms1237

    APPEALING TO DIVERSE AUDIENCES, ESSENCE AND SNAPCHAT LAUNCH THIRD POP-UP DISCOVER CHANNEL

    Dec 19, 2016

    Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics. On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which i...

    AD AGE
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    http://adage.com/article/media/time-s-essence-debuts-snapchat-discover-channel/307216/1245

    DEMANDBASE MOVES ACCOUNT-BASED MARKETING FORWARD

    Dec 16, 2016

    Using algorithms and an account-based marketing (ABM) approach, Demandbase helps sales and marketing teams identify companies that are more promising prospects and higher-value leads. Demandbase identifies a series of attributes (determined by an individual company) that signal when a company is rea...

    TECHTARGET
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    http://searchcrm.techtarget.com/feature/Demandbase-moves-account-based-marketing-forward1227

    ACT-ON SOFTWARE ENDS 2016 ON A HIGH NOTE

    Dec 15, 2016

    Act-On Software, the leading provider of marketing automation for fast-growing businesses, today turned the page on another strong year of growth, a banner 12 months that saw the company gain new ground in international markets, enrich and expand its use cases for marketing automation, and draw prai...

    MARKETWIRED
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    http://www.marketwired.com/press-release/act-on-software-ends-2016-on-a-high-note-2183560.htm1228

    GOOGLE SETTLES LAWSUIT OVER ITS AD-TARGETING PRACTICES IN GMAIL

    Dec 15, 2016

    Google will now scan your emails for information relevant to advertising just a bit slower thanks to a settlement of a case pending in a Northern California district court. The system will now scan those emails after they’re available in the recipient’s Gmail mailbox, in contrast to Goog...

    DIGITAL TRENDS
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    http://www.digitaltrends.com/computing/google-ad-targeting-settlement/1233

    GOOGLE AGREES TO CHANGE WHEN IT SCANS EMAILS FOR AD TARGETING

    Dec 15, 2016

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before em...

    MARKETINGLAND
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    http://marketingland.com/google-agrees-change-email-scanning-for-advertising-2009591234

    ADOBE DEBUTS TV AUDIENCE TARGETING PLATFORM

    Dec 15, 2016

    Software giant Adobe has launched a new platform, TV Media Management (TVMM), which allows advertisers to use viewer preferences and attributes to drive audience-based targeting. Through TVMM, media sellers can create custom audience packages that take into consideration viewer preferences, programm...

    MRWEB
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    http://www.mrweb.com/drno/news23719.htm1241

    ACCOUNT-BASED MARKETING IS A STATE OF MIND

    Dec 15, 2016

    The evolution of the frontal lobe is one of the biggest advances in human history. It’s the right frontal lobe that’s responsible for imagination: “to invent a successful response to the change it has noticed: a new product, a new service, a new strategy…this specialized are...

    TERMINUS: ACCOUNT-BASED MARKETING
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    http://terminus.com/company/news-pr/1273

    NOHO SIGNS LETTER OF INTENT TO ACQUIRE TARGET REMARKET

    Dec 14, 2016

    NOHO, Inc. (OTC PINK: DRNK), a Wyoming corporation (the Company), announced the following: The Company has negotiated a letter of intent to acquire, TargetRemarket, with an anticipated closing date of January 31, 2017. This acquisition target has done $500,000 in revenues for the 2016 test period. T...

    WRCB-TV
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    http://www.wrcbtv.com/story/34050467/noho-signs-letter-of-intent-to-acquire-target-remarket1250

    ADOBE LAUNCHES AUDIENCE-BASED TV AD SELLING PLATFORM

    Dec 14, 2016

    The problem with traditional TV advertising is evident every time a group of guys see a commercial for tampons or a Mormon catches a beer commercial: Just because a show typically appeals to a certain demographic hardly means only that demographic is watching. And every time someone watches a commer...

    THE WRAP
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    http://www.thewrap.com/adobe-launches-audience-based-tv-ad-selling-platform/1239

    MARKETO DRIVES ACCOUNT-BASED MARKETING ADOPTION WITH CUSTOMER MOMENTUM AND TECHNOLOGY INNOVATION

    Dec 14, 2016

    Marketo, Inc., the leading provider of marketing software and solutions, announced that it has been helping over 50 customers drive greater sales and marketing alignment with Marketo Account-Based Marketing (ABM), since its general availability in September. At the same time, the company unveiled a ...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/marketo-drives-account-based-marketing-adoption-with-customer-momentum-and-technology-innovation-300377737.htm1223

    FOLLOZE PROVIDES 2017 OUTLOOK ON B2B MARKETING & SALES INDUSTRY

    Dec 14, 2016

    Folloze, an Account Based Marketing (ABM) Sales Platform, today shared its 2017 outlook for the B2B marketing and sales industry. According to recent research by McKinsey and The Corporate Executive Board, the B2B buying process is changing significantly. Buyers are the ones increasingly driving the...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161214006048/en/Folloze-2017-Outlook-B2B-Marketing-Sales-Industry1224

    DSTILLERY AND BOMBORA PARTNER TO DELIVER PROSPECTING TECHNOLOGY AND CAMPAIGN ANALYTICS FOR B2B MARKETING

    Dec 13, 2016

    Dstillery, an industry-leader in digital intelligence, and Bombora, the leading provider of B2B intent data, today announced that the two companies are partnering to bring intelligent full-funnel marketing to B2B advertisers. The partnership pairs Dstillery's machine-driven audience creation, de...

    MARKETWIRED
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    http://www.marketwired.com/press-release/dstillery-bombora-partner-deliver-prospecting-technology-campaign-analytics-b2b-marketing-2182816.htm1225

    80 PERCENT OF ALL MARKETING EXECUTIVES PREDICT ARTIFICIAL INTELLIGENCE WILL REVOLUTIONIZE MARKETING BY 2020

    Dec 13, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), revealed today the results of its Artificial Intelligence (AI) survey, issued in conjunction with Wakefield Research. Overall, the research shows that marketers are excited about the potential AI brings to the world of sales and marketing. Whi...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/80-percent-of-all-marketing-executives-predict-artificial-intelligence-will-revolutionize-marketing-by-2020-301226

    GRAVY ANALYTICS TRULIFE™ MOBILE AUDIENCES SELECTED FOR INCLUSION IN THE TRADE DESK’S DATA MANAGEMENT PLATFORM

    Dec 13, 2016

    Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced its integration into The Trade Desk DMP. For the first time, users have access to TruLife verified audiences for use in targeting, re-targeting and competitiv...

    GRAVY ANALYTICS
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    http://www.prweb.com/releases/2016/12/prweb13918966.htm1219

    MOBEE RELEASES ENHANCED FUNCTIONALITIES INTO ITS DATA COLLECTION PLATFORM

    Dec 13, 2016

    Mobee, a platform providing insights from crowdsourcing consumer data in near real-time, has announced that it has released extended functionalities in its data collection platform for brands and retailers. In an official release, the CEO at Mobee, Hal Charnley, said, “The market is demanding ...

    MARTECHADVISOR
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    http://www.martechadvisor.com/news/audience-market-data/mobee-releases-enhanced-functionalities-into-its-data-collection-platform/1220

    JIVOX, APPNEXUS TEAM TO ‘REINVENT’ ONLINE AD RETARGETING

    Dec 13, 2016

    Jivox, a data-driven platform for personalized digital advertising, unveiled Monday a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver the industry’s most compreh...

    MOBILE MARKETING WATCH
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    http://mobilemarketingwatch.com/jivox-appnexus-team-to-reinvent-online-ad-retargeting-70017/1248

    BING, GOOGLE BUILD AI INTO AD CREATION, SERVING TECHNOLOGY SUPPORTED BY DATA

    Dec 13, 2016

    Google and Microsoft are building artificial intelligence into their respective ad-creation tools and serving technologies that can tweak algorithms without human intervention. The idea is to get at the core of intent and better manage campaigns. It's not difficult to imagine. Hints of the shift...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/290841/bing-google-build-ai-into-ad-creation-serving-te.html1215

    JIVOX PARTNERS WITH APPNEXUS TO REINVENT ONLINE AD RETARGETING BY UNITING PROGRAMMATIC MEDIA BUYING AND PERSONALIZED DYNAMIC CREATIVE

    Dec 12, 2016

    Jivox, the leading data-driven platform for personalized digital advertising, today unveiled a strategic partnership and technology integration with AppNexus, the world’s leading programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver ...

    BUSINESS WIRE
    READ MORE

    http://www.businesswire.com/news/home/20161212005360/en/Jivox-Partners-AppNexus-Reinvent-Online-Ad-Retargeting1217

    WHAT IS KILLING YOUR ABM STRATEGY?

    Dec 09, 2016

    To look at the research is to believe account-based marketing, or ABM, is changing how B2B companies organise their marketing organisations and sell to customers.

    At its core, ABM adherents treat a fewer number of current and prospective clients as markets unto themselves with the goa...

    MARKETING TECH NEWS
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    http://www.marketingtechnews.net/news/2016/dec/09/what-killing-your-abm-strategy/1270

    GOOGLE ADWORDS NOW ALLOWS ADVERTISERS TO APPLY AUDIENCE LISTS AT CAMPAIGN LEVEL

    Dec 09, 2016

    Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily a...

    SEARCH ENGINE JOURNAL
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    https://www.searchenginejournal.com/google-adwords-now-allows-advertisers-apply-audience-lists-campaign-level/180839/1209

    SPRINKLR AUDIENCES HELPS BRANDS IMPROVE AD TARGETING ACROSS TWITTER, SNAPCHAT, FACEBOOK

    Dec 09, 2016

    Sprinklr has introduced a new product, called Audiences, that lets brands be more efficient when advertising across social channels. The objective is to sync the conversational data Sprinklr gathers across Twitter, Facebook, websites, and other sources with marketing opportunities, so that brands&rs...

    VENTUREBEAT
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    http://venturebeat.com/2016/12/09/sprinklr-audiences-helps-brands-improve-ad-targeting-across-twitter-snapchat-facebook/1207

    WHAT SOCIAL MEDIA MARKETING CAN AND CAN’T DO FOR YOU

    Dec 09, 2016

    Social media has become one of the most powerful marketing tools for businesses. However, you need to know what you can and can’t accomplish via this platform.What social media can do for you 1. Increase the awareness of your business You can reach out to potential consumers through your socia...

    THE NEXT WEB B.V.
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    http://thenextweb.com/socialmedia/2016/12/08/what-social-media-marketing-can-and-cant-do-for-you/1290

    GOOGLE BRINGS CAMPAIGN-LEVEL AUDIENCE TARGETING TO ALL ADWORDS ADVERTISERS

    Dec 08, 2016

    The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste oodles of time adding audiences to every ad group in a campaign and having to manage audience bid adjustments at that level. Google announced campaign-level audience lists are now a...

    SEARCH ENGINE LAND
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    http://searchengineland.com/google-adwords-audiences-campaign-level-2651281208

    WHY ACCOUNT BASED MARKETING (ABM) IS THE WAVE OF THE FUTURE

    Dec 08, 2016

    Businesses looking to drive actionable change have noticed the rise of #Account Based Marketing (ABM) across industries. This relatively new form of marketing has delivered results that have companies clamoring for more. But just why is this strategy for customer acquisition and retention so success...

    BLASTING NEWS
    READ MORE

    http://us.blastingnews.com/business/2016/12/why-account-based-marketing-abm-is-the-wave-of-the-future-001314635.html1206

    NEUSTAR LAUNCHES DATA DIRECTORY FOR AUDIENCE TARGETING

    Dec 08, 2016

    Real-time consumer data provider Neustar has launched a 'Data Directory', to help marketers create and optimize custom audiences; activate them across programmatic, omni-channel marketing campaigns; and provide insights into return on marketing investment. Michael SchoenThe firm uses data sc...

    MRWEB
    READ MORE

    http://www.mrweb.com/drno/news23687.htm1210

    ACCOUNT BASED MARKETING IS WHATEVER YOU WANT IT TO BE

    Dec 08, 2016

    There has been a lot of noise around the topic of account based marketing (ABM), and you would be forgiven for thinking it is the new kid on the block.In fact, ABM isn’t new. It’s something sales led organisations have been doing for a while. But what’s new is the vision of the new...

    THEDRUM
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    http://www.thedrum.com/industryinsights/2016/12/08/account-based-marketing-whatever-you-want-it-be1263

    FACEBOOK BRINGS BETTER TARGETING TO ITS LUCRATIVE APP-INSTALL PRODUCT

    Dec 08, 2016

    Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first ...

    ADEXCHANGER
    READ MORE

    https://adexchanger.com/mobile/facebook-brings-better-targeting-lucrative-app-install-product/1231

    FACEBOOK BOLSTERS ADS IN ONE OF THE COMPANY'S MOST IMPORTANT SECTORS

    Dec 08, 2016

    As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular c...

    MASHABLE
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    http://mashable.com/2016/12/08/facebook-dynamic-app-install-ads/#aLdln2BrXmq31232

    FORBES : ARE PSYCHOGRAPHICS THE NEXT BIG BREAKTHROUGH IN B2B DEMAND GENERATION?

    Dec 08, 2016

    As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers target customers based on psychographics and likely behaviors. Say goodbye to title/role/function-...

    CALIBERMIND
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    http://www.calibermind.com/2016/12/13/forbes-psychographics-next-big-breakthrough-b2b-demand-generation/1229

    NEW FACEBOOK POLICY RESTRICTS AD TARGETING

    Dec 07, 2016

    Facebook Inc. (“Facebook”) has announced new ad targeting restrictions for Facebook advertisers operating in the housing, employment and credit marketing space. What do social media marketers need to know? Facebook Ad Targeting by Ethnic Affinity Facebook monitors its users’ posts ...

    JD SUPRA
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    http://www.jdsupra.com/legalnews/new-facebook-policy-restricts-ad-92208/1243

    WPP IS SPENDING $70 MILLION ON SNAPCHAT ADS

    Dec 07, 2016

    On behalf of its clients, ad giant WPP is spending about $70 million (£56 million) with Snapchat, the company's chief executive Martin Sorrell said on Tuesday at the UBS Media and Communications Conference, The Wall Street Journal reports . The figure is just a pinch of the money it spends...

    BUSINESS INSIDER
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    http://www.businessinsider.in/WPP-is-spending-70-million-on-Snapchat-ads/articleshow/55853554.cms1256

    INMOBI INTEGRATES NIELSEN DIGITAL AD RATINGS FOR AUDIENCE VERIFICATION

    Dec 06, 2016

    Mobile ad-tech firm InMobi on Tuesday said it will integrate Nielsen Digital Ad Ratings (DAR), an industry standard for digital ad measurement. The feature is available on the ad network and also through private marketplace buys on the InMobi Exchange. The integration will enable advertisers to meas...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/290276/inmobi-integrates-nielsen-digital-ad-ratings-for-a.html1222

    LEADGNOME INTEGRATES WITH HUBSPOT TO INCREASE SALES VELOCITY

    Dec 06, 2016

    LeadGnome, a web-based service that automatically mines campaign reply emails for Account Based Intelligence (ABI), integrates with HubSpot’s robust marketing, sales, and CRM platforms. HubSpot is a leading inbound marketing and sales platform allowing users to generate leads, close deals and ...

    PR NEWS
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    http://satprnews.com/2016/12/06/leadgnome-integrates-with-hubspot-to-increase-sales-velocity/1193

    BING ADS EDITOR NOW SUPPORTS REMARKETING AUDIENCE MANAGEMENT & SHOPPING CAMPAIGN PRODUCT FILTERS

    Dec 06, 2016

    With the release of Bing Ads Editor version 11.7, Bing has added support for managing remarketing audience associations. Additionally, product filters in Shopping campaigns are also supported. Bing Ads remarketing for paid search campaigns — powered by Universal Event Tracking (UET) – al...

    SEARCH ENGINE LAND
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    http://searchengineland.com/bing-ads-editor-supports-remarketing-2647911194

    TRIBLIO: HOW ONE COMPANY IS USING ACCOUNT BASED MARKETING (ABM) TO REVOLUTIONIZE INDUSTRY

    Dec 05, 2016

    Tech companies are all the rage these days thanks to the continued success of Amazon, Facebook, Google, and others. But there are still small start-ups that haven't quite garnered as much attention in the media. One of those startup companies is #Triblio, an account based marketing company that ...

    BLASTING NEWS
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    http://us.blastingnews.com/tech/2016/12/triblio-how-one-company-is-using-account-based-marketing-abm-to-revolutionize-industry-001309473.html1205

    ACCOUNT BASED MARKETING PLATFORM LEADGENIUS ANNOUNCES ADDITION TO SERIES B FUNDING NOW TOTALING $14 MILLION

    Dec 05, 2016

    Berkeley, Calif.: LeadGenius today announced an addition of $4 million to the company's Series B funding announced July 2016. SJF Ventures joins Lumia Capital and Javelin Venture Partners at a higher valuation for LeadGenius. The addition of $4 million in debt and equity raises LeadGenius’...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/audience-market-data/account-based-marketing-platform-leadgenius-announces-addition-to-series-b-funding-now-totalin1185

    NIKE TO INVEST MORE IN DIRECT-TO-CONSUMER BUSINESS; FACEBOOK IS TESTING OTT AD TARGETING

    Dec 05, 2016

    Nike has historically distributed through retail channels, but by 2020 it hopes to double its $8 billion direct-to-consumer business, relying heavily on digital channels. “As shopping shifts online, Nike is moving to lessen its reliance on retailers,” writes The Wall Street Journal. For ...

    ADEXCHANGER
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    https://adexchanger.com/ad-exchange-news/monday-12052016/1255

    2017 PREDICTIONS: WHY ARTIFICIAL INTELLIGENCE WILL BLOW ACCOUNT-BASED MARKETING OUT OF THE WATER

    Dec 02, 2016

    We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s spa...

    MARKETINGLAND
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    http://marketingland.com/2017-predictions-artificial-intelligence-will-blow-account-based-marketing-water-1996181186

    MARKETO CEO STEVE LUCAS: 'WE'RE THE BEST IN MARKETING AUTOMATION'

    Dec 02, 2016

    Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire.1 If history is any indication, Lucas may have what it takes to deliver. As president of enterprise platform and analyti...

    CMSWIRE
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    http://www.cmswire.com/marketing-automation/marketo-ceo-steve-lucas-were-the-best-in-marketing-automation/1191

    MADISON LOGIC ACQUIRED BY CLARION CAPITAL PARTNERS TO ENHANCE ITS SUITE OF ABM SOLUTIONS

    Dec 02, 2016

    New York, NY: Clarion Capital Partners, LLC today announced that it has completed its acquisition of Madison Logic Inc., the provider of Account Based Marketing Solutions. The existing shareholders of Madison Logic, including CEO Tom O'Regan and Co-Founders Vin Turk and Chairman Erik Matlick, wi...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/madison-logic-acquired-by-clarion-capital-partners/1192

    #FLIPMYFUNNEL ACCOUNT-BASED MARKETING ROADSHOW HEADS TO SAN FRANCISCO

    Dec 01, 2016

    #FlipMyFunnel, the first-ever community dedicated to account-based marketing, will host a one-day event challenging the status quo of B2B marketing and sales on Thursday, Feb. 25 in San Francisco. In 2015, nearly 1,000 innovative B2B marketing and sales professionals attended #FlipMyFunnel events in...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/flipmyfunnel-account-based-marketing-roadshow-heads-to-san-francisco-300210979.html1172

    #FLIPMYFUNNEL CELEBRATES SEVENTH CONFERENCE WITH BLACK TIE ABM AWARDS GALA

    Dec 01, 2016

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced it will kick off its seventh conference in 15 months with the ABMies, a black-tie awards gala in Atlanta honoring best-in-class account-based marketing (A...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161005005099/en/FlipMyFunnel-Celebrates-Seventh-Conference-Black-Tie-ABM1173

    LAUNCH INTERACTIVE NAMED 2016 DIGITAL MARKETING AGENCY OF THE YEAR BY TAG MARKETING

    Dec 01, 2016

    Launch Interactive, LLC. (Launch) has been named the Digital Marketing Agency of the Year by Technology Associate of Georgia (TAG) at the 2016 TAG Marketing Awards, which recognize Atlanta's top tech marketers and agencies. This year's TAG Marketing Awards "[put] the New Face of Marketi...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/11/p8657464/launch-interactive-named-2016-digital-marketing-agency-of-the-year-by-t1174

    DEMANDBASE'S CEO CHRIS GOLEC: FINDING THE COMPANIES THAT SHOULD BE BUYING FROM YOU

    Dec 01, 2016

    CRM Buyer: How do you define account-based marketing? Chris Golec: Account-based marketing is really about marketing to the accounts that are aligned with your sales team. It's been done for years, but today there's a whole technology and practice around being able to market to accounts at s...

    CRM BUYER
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    http://www.crmbuyer.com/story/84101.html1175

    LOTAME EXTENDS AUDIENCE TARGETING TO TV

    Dec 01, 2016

    US-based cross-screen data management platform (DMP) provider Lotame has expanded its audience targeting capabilities to include broadcast television. Andy MonfriedThe firm's DMP helps clients harness audience data to improve marketing and other business decisions - including the identification ...

    MRWEB
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    http://www.mrweb.com/drno/news23645.htm1178

    SPRINGBOT FINDS THAT LEVERAGING MULTI-CHANNEL MARKETING EQUATES TO STRONGER HOLIDAY RESULTS

    Dec 01, 2016

    eCommerce marketing data released today by Springbot reveals that not even the strongest of turkey comas and extra serving of mashed potatoes could keep consumers from spending big with small retailers small retailers this Thanksgiving weekend. On average, Springbot merchants saw a 15% bump in onlin...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/12/p8758406/springbot-finds-that-leveraging-multi-channel-marketing-equates-to-stro1197

    ACXIOM LAUNCHES FACEBOOK PARTNER CATEGORIES IN JAPAN

    Dec 01, 2016

    Acxiom the data foundation for the world's best marketers, today announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook's targeted advertising solution to reach Japanese consumers can now integrate Acxiom's offline consumer behavior data and li...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/acxiom-launches-facebook-partner-categories-in-japan-300371781.html1188

    LOTAME EXPANDS AUDIENCE TARGETING CAPABILITIES TO BROADCAST TELEVISION

    Nov 30, 2016

    NY - Lotame, the leading independent data management platform and most trusted and comprehensive data exchange, today announced the availability of the first-to-market TV DMP, connecting digital audience data to local broadcast television. The launch follows prototype testing with Pearl TV, a busine...

    BROADWAY WORLD
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    http://www.broadwayworld.com/bwwgeeks/article/Lotame-Expands-Audience-Targeting-Capabilities-to-Broadcast-Television-20161130#1182

    TECHTARGET LAUNCHES INSTANT ABM, A POWERFUL ACCOUNT-BASED MARKETING SOLUTION FOR B2B TECHNOLOGY MARKETERS

    Nov 28, 2016

    Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Instant ABMTM, a new Account-Based Marketing (ABM) solution for B2B Technology Marketers. Instant ABM greatly reduces the complexity and time-to-value of getting started with account-based marketing by pro...

    SATELLITE PRESS RELEASES
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    http://satprnews.com/2016/11/28/techtarget-launches-instant-abm-a-powerful-account-based-marketing-solution-for-b2b-technology-marketers/1168

    VISTAR ADDS FIRST-PARTY DATA TO OUT-OF-HOME (OOH) AD TARGETING THROUGH LIVERAMP PARTNERSHIP

    Nov 28, 2016

    Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar Media expanded its repertoire through a partnership with data provider Acxiom’s onboarding unit, LiveRamp. According to Vistar CEO Michael Provenzano, this is th...

    MARKETING LAND
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    http://marketingland.com/vistar-adds-first-party-data-home-ooh-ad-targeting-liveramp-partnership-1989811244

    DEALERS MISSING CHANCE TO REACH 40% OF FACEBOOK USERS

    Nov 28, 2016

    Only one in 10 dealers are using Facebook advertising, despite it being the only way they can reach a large proportion of its users that don’t like ‘brand’ pages. Not only are dealers missing out on a large proportion of the relevant Facebook audience, they are also missing the opp...

    AM-ONLINE
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    http://www.am-online.com/news/digital-marketing/2016/11/28/dealers-missing-chance-to-reach-40-of-facebook-users1252

    GOOGLE ADSENSE PUBLISHERS REACT TO FAKE NEWS BAN

    Nov 28, 2016

    I am sure you have all heard about the news around Facebook, Google and others cracking down on fake news distribution and monetization. Mid-November, shortly after the election, many went after fake news sites - with good reason. In fact, before election day, Google even did a fact check feature fo...

    SEARCH ENGINE ROUND TABLE
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    https://www.seroundtable.com/google-adsense-bans-fake-news-23052.html1253

    FACEBOOK’S STUMBLES EXPOSE FLAWS IN ITS PLAN TO RULE ADVERTISING

    Nov 27, 2016

    THE INTERNET WAS supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results. Consumers also ostensibly win: If you’re in the market want a quality winter coat, the thinking goes, you&r...

    WIRED
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    https://www.wired.com/2016/11/facebooks-stumbles-expose-flaws-plan-rule-advertising/1163

    NBCUNIVERSAL SEEING ‘A LOT OF UPTAKE’ FOR AUDIENCE TARGETING PLATFORM

    Nov 27, 2016

    MIAMI - As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digital targeting products are tied to specific platforms, the company is...

    THE HUFFINGTON POST
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    http://www.huffingtonpost.com/andy-plesser/video-nbcuniversal-seeing_b_13270562.html?utm_hp_ref=media&ir=Media1180

    Q&A: HOW FACEBOOK TARGETS ITS USERS WITH ADS

    Nov 25, 2016

    Q: I heard you speaking on your national radio show about Facebook’s targeted advertising. So, how does Facebook get information about me? A: Facebook has a sophisticated tracking system that follows your every click. When you “like” something, like a band or sports team, Facebook ...

    USA TODAY
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    http://www.usatoday.com/story/tech/columnist/komando/2016/11/25/qa-facebook-advertising/94256030/1166

    GLASSDOOR INTRODUCES DYNAMIC PROFILES WITH AUDIENCE TARGETING TO HELP COMPANIES REACH TOP TALENT

    Nov 24, 2016

    One of the biggest challenges in recruiting is finding solutions that are customised to a specific company’s needs. Today, Glassdoor introduces a host of both new and improved recruiting features and packages designed to help employers customise their brand messages to different audiences. New...

    ONREC
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    http://www.onrec.com/news/news-archive/glassdoor-introduces-dynamic-profiles-with-audience-targeting-to-help-companies1242

    HOW ANETWORK'S RETARGETING CAMPAIGNS WORK FOR BUSINESSES

    Nov 23, 2016

    Anetwork is the first Digital Agency that provides Retargeting solution in CPC campaigns. Retargeting is one of the most useful and effective solutions in online advertising which shows advertisements to people who have already visited a website. This will increase the retention rate. It means the o...

    SATPRNEWS
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    http://satprnews.com/2016/11/23/how-anetworks-retargeting-campaigns-work-for-businesses/1249

    WPP, AT&T AND DISH BUY AD TARGETING FIRM INVIDI

    Nov 22, 2016

    In the US, WPP has teamed up with telecoms conglomerate AT&T and satellite service provider Dish Network to acquire ad tracking and targeting software developer INVIDI Technologies. Terms of the deal have not been disclosed. Dave DowneyINVIDI provides tools which enable clients to deliver multip...

    MR WEB
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    http://www.mrweb.com/drno/news23600.htm1246

    B2B GROWTH SHOW:WHAT DATA DO YOU NEED TO GET STARTED WITH ABM

    Nov 18, 2016

    Avention CMO, Vicki Godfrey,  joins podcast host James Carbary for the B2B Growth Show.You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

    AVENTION.COM
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    https://www.avention.com/9941-21260

    FACEBOOK IS TARGETING AD DOLLARS FROM SMALL BUSINESSES IN AFRICA

    Nov 18, 2016

    Facebook is building a team of young executives to win digital advertising dollars from small and medium sized businesses across Africa’s major markets. Since opening its first African office in Johannesburg in 2015, the social media site has been mute about opening offices in other key market...

    QUARTZ
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    http://qz.com/840893/facebook-is-boosting-its-advertising-teams-in-africa/1149

    VIEWERS TO TAKE STARRING ROLE IN TV’S AD PUSH

    Nov 18, 2016

    Channel 4’s hit Sunday night drama Humans offers a vision of a dystopian future in Britain, where artificial intelligence and technology have transformed everyday life. Renegade robots might be the stuff of science fiction for now, but back in the reality of 2016, the channel is pinning its ho...

    FINANCIAL TIMES
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    https://www.ft.com/content/75e18454-ad0d-11e6-9cb3-bb82079021221150

    FREEDOM OF EXPRESSION: GOOGLE AND FACEBOOK TARGETING GROWING INFLUENCE OF ALTERNATIVE MEDIA?

    Nov 18, 2016

    Alternative online media sites are gaining popularity at the expense of unreliable mainstream sources of news, information and analysis – notably during the  US presidential election coverage, concluded last week, along with every time America goes to war. The Mainstream Media suppress wh...

    GLOBAL RESEARCH
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    http://www.globalresearch.ca/freedom-of-expression-google-and-facebook-targeting-growing-influence-of-alternative-media/55576131165

    FACEBOOK’S AD METRIC PROBLEM IS BECOMING ZUCKERBERG’S HEADACHE

    Nov 17, 2016

    Mark Zuckerberg has a credibility problem. The tech mogul’s Facebook just admitted to finding more “bugs” in the way it measures ads — and once again, those bugs benefited Facebook. The social-networking giant said Wednesday it has found numerous errors in the ways it calcula...

    NEW YORK POST
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    http://nypost.com/2016/11/17/facebooks-ad-metric-problem-is-becoming-zuckerbergs-headache/1151

    FACEBOOK SUSPENDS WHATSAPP DATA MINE IN EUROPE (FB)

    Nov 17, 2016

    Amid intense pressure from data privacy watchdogs in the EU, Facebook, Inc. (FB) has temporarily suspended its collection of WhatsApp user data for advertising purposes across Europe, according to the Financial Times. The social media giant has used personal information on accounts such as phone num...

    INVESTOPEDIA
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    http://www.investopedia.com/news/facebook-suspends-whatsapp-data-mine-europe-fb/1142

    ENGAGIO RELEASES PLAYMAKER TO ORCHESTRATE ACCOUNT-BASED ‘PLAYS’ ACROSS DEPARTMENTS AND CHANNELS

    Nov 17, 2016

    Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced that it has released PlayMaker, a new SaaS product that enables companies to orchestrate human connections across multiple communications channels and departments to create high value revenue ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161117005405/en/Engagio-Releases-PlayMaker-Orchestrate-Account-Based-%E2%80%98Plays%E2%80%99-Departments1161

    ITSMA ACCOUNT-BASED MARKETING TRAINING AND CERTIFICATION WORKSHOPS

    Nov 16, 2016

    New ITSMA Account-Based Marketing training and certification workshops provide essential skills for B2B marketing leaders in US and Europe LEXINGTON, Mass. – November 16, 2016 ITSMA, the leading source for B2B marketers in the connected economy and the pioneer of Account-Based Marketing in the...

    ITSMA
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    http://www.itsma.com/itsma-account-based-marketing-training-certification-workshops/1274

    LATTICE ENGINES LAUNCHES APPLICATION ON THE ORACLE CLOUD MARKETPLACE TO ACCELERATE REVENUE

    Nov 15, 2016

    Lattice Engines, a leading provider of revenue acceleration solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it has launched a predictive campaigns application now available on the Oracle Cloud Marketplace. The Lattice Predictive Campaigns application helps market...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/lattice-engines-launches-application-on-the-oracle-cloud-marketplace-to-accelerate-revenue-300362624.html1148

    TRUE INFLUENCE UNVEILS NEW INTELLIGENCE FOR FLAGSHIP ABM PLATFORM, INSIGHTBASE

    Nov 15, 2016

    Trailblazing Account-Based Marketing firm, True Influence, has announced details of another eagerly anticipated analytics report for its flagship platform, InsightBASE. This newest report, ?Company Keyword View," gives subscribers unprecedented data-based intelligence to enhance their targeted ...

    IT BUSINESS NET
    READ MORE

    http://www.itbusinessnet.com/article/True-Influence-Unveils-New-Intelligence-For-Flagship-ABM-Platform-InsightBASE-46962081153

    GOOGLE, FACEBOOK MOVE TO RESTRICT ADS ON FAKE NEWS SITES

    Nov 15, 2016

    Alphabet Inc's Google (GOOGL.O) and Facebook Inc (FB.O) on Monday announced measures aimed at halting the spread of "fake news" on the internet by targeting how some purveyors of phony content make money: advertising. Google said it is working on a policy change to prevent websites tha...

    REUTERS
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    http://www.reuters.com/article/us-alphabet-advertising-idUSKBN1392MM1141

    COMPANIES GLOBALLY ADOPT ACT-ON ACCOUNT-BASED MARKETING AUTOMATION TO ORCHESTRATE MULTI-CHANNEL ENGAGEMENTS AT SCALE

    Nov 15, 2016

    Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that since the launch of its Account-Based Marketing Automation (ABM) module in May, a hundred global companies in industries ranging from financial services to software to transportation logis...

    YAHOO
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    http://finance.yahoo.com/news/companies-globally-adopt-act-account-140000089.html1130

    MARKETO VP MIKE TELEM: ABM LETS YOU DUST OFF OLD MARKETING TECHNIQUES

    Nov 15, 2016

    Mike Telem is vice president of product marketing at Marketo. In this exclusive interview, CRM Buyer discusses with Telem the account-based marketing strategy. Marketo VP of Product Marketing Mike Telem Marketo VP of Product Marketing Mike Telem CRM Buyer: How would you define account-based marketin...

    CRM BUYER
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    http://www.crmbuyer.com/story/84084.html1131

    FACEBOOK BANS RACIAL TARGETING FOR ITS HOUSING, EMPLOYMENT, AND CREDIT ADS

    Nov 14, 2016

    Facebook, the social media platform, has announced the removal of ethnic affinity targeting for housing, credit-related, and employment advertisements. The action came about after protests from some members of the US Congress. In a press release, Facebook’s Vice President of US Public Policy a...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/social-media/facebook-bans-racial-targeting-for-its-housing-employment-and-credit-ads/1140

    ORACLE MARKETING CLOUD HELPS B2B MARKETERS ACCELERATE LEAD GENERATION

    Nov 14, 2016

    Oracle today announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud that simplify digital marketing and empower marketers to deliver a truly personalized cross-channel customer experience. The latest additions to Oracle Eloqua and Orac...

    ORACLE
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    https://www.oracle.com/corporate/pressrelease/oracle-marketing-cloud-111416.html1152

    NOVA IMPROVES AD TARGETING WITH NEW MEDIA CAMPAIGN SOLUTION

    Nov 14, 2016

    NOVA Entertainment has unveiled what it claims to be a first-to-market addressable media solution which will deliver laser consumer targeting at scale and data-driven campaigns for its clients. Available to clients from January next year, NOVA Unite will provide them with the ability to utilise the ...

    BANDT
    READ MORE

    http://www.bandt.com.au/media/nova-improves-ad-targeting-new-media-campaign-solution1216

    FACEBOOK WILL STOP SOME ADS FROM TARGETING USERS BY RACE

    Nov 11, 2016

    As Facebook has grown, so too has its ability to slice and dice the habits of its hundreds of millions of users, and offer them up to advertisers that want to reach specific groups for specific reasons. But while the social network has evolved to the point that it can target audiences as narrow as 1...

    THE NEW YORK TIMES
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    http://www.nytimes.com/2016/11/12/business/media/facebook-will-stop-some-ads-from-targeting-users-by-race.html?_r=01134

    FACEBOOK’S RACE-TARGETED ADS AREN’T AS RACIST AS YOU THINK

    Nov 11, 2016

    IN LATE OCTOBER ProPublica released a scathing investigation showing how Facebook allows digital advertisers to narrow their target audience based on ethnic affinities like “African-American” or “Hispanic.” The report suggested that Facebook may be in violation of federal civ...

    WIRED
    READ MORE

    https://www.wired.com/2016/11/facebooks-race-targeted-ads-arent-racist-think/1135

    FACEBOOK VS LINKEDIN: A CHALLENGE BROUGHT ABOUT BY JOB OPENINGS FEATURE

    Nov 10, 2016

    Ever since Facebook has been established it helped many people to keep in touch with friends. Now, it might be a help for an individual to find a job in the future. The online social network gave their confirmation last November 7 that it will be testing a feature allowing administrators of business...

    UNIVERSITY HERALD
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    http://www.universityherald.com/articles/48475/20161110/facebook-job-openings-feature-challenges-linkedin.htm1155

    WEBBULA PARTNERS WITH ADOBE AUDIENCE MANAGER TO ENHANCE AD RELEVANCY FOR ITS CLIENTS

    Nov 09, 2016

    Webbula, an all-inclusive data quality platform, has announced that it has partnered with Adobe Audience Manager to help integrate the audience’s data management into its interface. The audience manager by Adobe will help the company’s consumers consolidate information from all sources t...

    MARTECHADVISOR
    READ MORE

    http://www.martechadvisor.com/news/audience-market-data/webbula-partners-with-adobe-audience-manager-to-enhance-ad-relevancy-for-its-clients/1221

    NINE STRIKES DEAL WITH DATA REPUBLIC TO BOLSTER AUDIENCE TARGETING

    Nov 08, 2016

    Nine has partnered with data exchange provider, Data Republic, in a new deal that sees the media company gain access to targeted grocery buying segments across its network. In a statement, the company said the agreement allows Nine to access in-store transactional data from Australia’s largest...

    CMO.COM
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    http://www.cmo.com.au/article/609836/nine-strikes-deal-data-republic-bolster-audience-targeting/1179

    WHY FACEBOOK SHOWED YOU THAT AD FOR THE CANDIDATE YOU HATE

    Nov 07, 2016

    You may be a reliable Democratic voter in a solid-blue city. Maybe you have a graduate degree; maybe you’re a member of an ethnic or religious minority; maybe you are a woman. Any of these would make you a likely Hillary Clinton supporter. So why did you just see an ad for Donald J. Trump&rsqu...

    THE NEW YORK TIMES
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    http://www.nytimes.com/2016/11/08/us/politics/facebook-ads-campaign.html?_r=01159

    FACEBOOK THREATENS LINKEDIN WITH JOB OPENING FEATURES

    Nov 07, 2016

    Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay t...

    TECH CRUNCH
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    https://techcrunch.com/2016/11/07/jobbook/1147

    #FLIPMYFUNNEL ANNOUNCES GAME-CHANGING PARTNERSHIP WITH SALES HACKER FOR REVENUE SUMMIT

    Nov 07, 2016

    #FlipMyFunnel, a vendor-agnostic community dedicated to challenging the status quo of B2B marketing, sales, and customer success, today announced it will partner with Sales Hacker, an organization focused on shaping the future with educational and actionable sales content to host Revenue Summit on M...

    VENTUREBEAT
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    http://venturebeat.com/2016/11/07/flipmyfunnel-announces-game-changing-partnership-with-sales-hacker-for-revenue-summit/1167

    FACEBOOK FACES CIVIL RIGHTS LAWSUIT OVER AD-TARGETING BASED ON ‘ETHNIC AFFINITIES’

    Nov 07, 2016

    Facebook is facing a U.S. District Court lawsuit, filed in the Northern District of California, alleging the social network’s ad-targeting practices violate The Fair Housing Act of 1968 and The Civil Rights Act of 1964. MediaPost reports that the lawsuit was brought by New York resident Karen ...

    ADWEEK
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    http://www.adweek.com/agencyspy/facebook-faces-civil-rights-lawsuit-over-ad-targeting-based-on-ethnic-affinities/1203181137

    AVENTION ADVANCES ONESOURCE PRODUCT PORTFOLIO TO SUPPORT DATA-DRIVEN MANAGEMENT

    Nov 02, 2016

    Avention, maker of OneSource® Solutions for smarter business insights, today announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161102005094/en/Avention-Advances-OneSource-Product-Portfolio-Support-Data-Driven1198

    DOES FACEBOOK'S EXCLUSION TARGETING VIOLATE THE FAIR HOUSING ACT?

    Nov 02, 2016

    A new report from the nonprofit investigative journalism outfit ProPublica suggests that Facebook’s option to target ads at users based on what the social media website calls "ethnic affinities" violates the Civil Rights Act of 1964 and the Fair Housing Act of 1968 because it lets co...

    CONSTRUCTION DIVE
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    http://www.constructiondive.com/news/does-facebooks-exclusion-targeting-violate-the-fair-housing-act/429560/1116

    USING FACEBOOK'S AD TARGETING? YOU COULD BE BREAKING THE LAW

    Nov 01, 2016

    Employers often find themselves on the wrong side of the law when it comes to discrimination. Companies that have run job ads for "new grads" or "digital natives" may have violated the Age Discrimination in Employment Act of 1966 (ADEA), according to the EEOC. Job interviews ofte...

    INC.COM
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    http://www.inc.com/erik-sherman/using-facebooks-ad-targeting-you-could-be-breaking-the-law.html1107

    FACEBOOK'S TARGETED ADS COULD BE USED TO EXCLUDE CERTAIN RACES

    Oct 28, 2016

    Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays. The ubiquitous social network not only allows advertisers to target users by their interests or background...

    THE HUFFINGTON POST
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    http://www.huffingtonpost.in/entry/facebook-advertising-racism_us_58136a76e4b0390e69cfa6bf1105

    FACEBOOK'S AD TARGETING IS UNDER SCRUTINY ABOUT WHETHER IT ALLOWS DISCRIMINATION

    Oct 28, 2016

    Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights an option that lets brands segment their ad buys to specific ethnicities. In a ProPublica piece about Facebook...

    ADWEEK
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    http://www.adweek.com/news/technology/facebook-flaw-lets-brands-target-campaigns-ethnicity-1743261139

    ZILLOW GROUP LAUNCHES FACEBOOK-ENABLED PREMIER AGENT DIRECT, SELLER BOOST ADS

    Oct 27, 2016

    Zillow Group recently announced the launch of two new products for its Premier Agents, Premier Agent Direct and Seller Boost. Premier Agent Direct uses Zillow Group’s Precision Targeting to connect real estate agents and teams to their advertising audience on Facebook; Seller Boost generates l...

    RISMEDIA
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    http://rismedia.com/2016/10/27/zillow-group-launches-facebook-enabled-premier-agent-direct-seller-boost-ads/#close1118

    RAKUTEN MARKETING INSIGHTS REVEALS FACEBOOK AD CAMPAIGN DISCREPANCIES; MARKETERS MISSING MOBILE AD REVENUES

    Oct 27, 2016

    Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report. The report finds marketers relying solely on third-party analytics platforms are not reali...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/rakuten-marketing-insights-reveals-facebook-ad-campaign-discrepancies-marketers-missing-mobile-ad-revenues-3001160

    FCC PASSES BROAD PRIVACY RULES, LIMITS BEHAVIORAL ADVERTISING BY BROADBAND PROVIDERS

    Oct 27, 2016

    The Federal Communications Commission on Thursday passed sweeping privacy rules that limit broadband providers' ability to engage in online behavioral advertising. The rules, passed by a 3-2 vote, prohibit Internet service providers from drawing on information about subscribers' Web activity...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/287802/fcc-passes-broad-privacy-rules-limits-behavioral.html1183

    WINNERS BEGIN TO EMERGE IN THE BATTLE ROYALE FOR ACCOUNT-BASED MARKETING DOMINATION

    Oct 27, 2016

    It’s the one element most online marketers believe every B2B business must have. Account-based marketing is the hot area for service providers, with B2B vendors across all industries rushing to add it to their suite of online solutions. As businesses scramble to find the perfect vendor to meet...

    FORBES
    READ MORE

    http://www.forbes.com/sites/johnrampton/2016/10/27/winners-begin-to-emerge-in-the-battle-royale-for-account-based-marketing-domination/#1a888bb52cec1110

    ROKU PARTNERS WITH COMSCORE TO DELIVER INDUSTRY-LEADING VIDEO AD MEASUREMENT

    Oct 26, 2016

    Roku, Inc. and comScore (NASDAQ:SCOR) today announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials vCE. Publishers and advertisers that choose to participate can measure dynamically inserted video ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161026005433/en/Roku-Partners-comScore-Deliver-Industry-Leading-Video-Ad1095

    PROPUBLICA SLAMS GOOGLE FOR OPT-IN TARGETING CHANGES THAT HAPPENED IN JUNE

    Oct 21, 2016

    He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ad...

    MARKETING LAND
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    http://marketingland.com/propublica-slams-google-opt-targeting-changes-happened-june-1958571117

    IAB RELEASES DYNAMIC AD TARGETING GUIDE

    Oct 19, 2016

    The Interactive Advertising Bureau's Technology Lab has released a draft version of its 'Dynamic Content Ad Standard', designed to increase the relevancy of targeted ads delivered to consumers across desktop and mobile screens. This standard should enable digital ads - whether display, v...

    MRWEB
    READ MORE

    http://www.mrweb.com/drno/news23420.htm1070

    IAB TECH LAB RELEASES DYNAMIC CONTENT AD STANDARD TO DELIVER MORE RELEVANT ADS TO CONSUMERS & GREATER EFFICIENCY AND EFFECTIVENESS TO MARKETERS

    Oct 19, 2016

    The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and...

    BUSINESS WIRE
    READ MORE

    http://www.businesswire.com/news/home/20161019005817/en/IAB-Tech-Lab-Releases-Dynamic-Content-Ad1071

    FACEBOOK GIVES APP DEVELOPERS A NEW WAY TO TARGET USERS WITH PUSH NOTIFICATIONS

    Oct 18, 2016

    Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allo...

    TECH CRUNCH
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    https://techcrunch.com/2016/10/18/facebook-gives-app-developers-a-new-way-to-target-users-with-push-notifications/1106

    HOW TO PIVOT YOUR SOCIAL MEDIA STRATEGY TO SUPPORT ACCOUNT-BASED MARKETING

    Oct 17, 2016

    Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you. Social med...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/brandviews/marketo/pivot-social-media-strategy-support-account-based-marketing-01681879#S60iRpGybcHWHGld.971063

    PREDICTIVE SCORER INFER UNVEILS ‘FIRST ACCOUNT-BASED BEHAVIOR SCORING’

    Oct 17, 2016

    Infer makes its living by generating predictive scores about which individuals and accounts are likely to become or stay customers. This week, the Mountain View, California-based company enlarged its capabilities with what it described as the industry’s first behavior-only predictive scoring f...

    MARKETING LAND
    READ MORE

    http://marketingland.com/predictive-scorer-infer-launches-first-account-based-behavior-scoring-1884431044

    BING ADS INTRODUCE RETARGETING CAPABILITIES

    Oct 16, 2016

    Bing has finally joined the retargeting club by offering retargeting capabilities to marketers wanting to reach website visitors on Bing and Yahoo searches, as well as Shopping campaigns. The tech is similar to Google’s AdWords retargeting capabilities and is based on Bing Ads Universal Event ...

    MARKETING DIVE
    READ MORE

    http://www.marketingdive.com/news/bing-ads-introduce-retargeting-capabilities/407445/1098

    COMSCORE PARTNERS TO BOOST CAMPAIGN TARGETING

    Oct 13, 2016

    comScore has announced an agreement with US-based Cambridge Analytica, which will integrate the measurement firm's television audience information into its own behavioral psychology and data analytics program, feeding into strategy and targeting advice for political and commercial clients.

    MRWEB
    READ MORE

    http://www.mrweb.com/drno/news23390.htm1089

    ANNUITAS REVEALS 2016 ENTERPRISE B2B DEMAND GENERATION RESEARCH STUDY

    Oct 13, 2016

    B2B demand generation marketers are becoming more buyer-centric in their approach to demand generation, with more organizations using buyer personas and addressing customer pain points. That's according to a recent survey conducted by ANNUITAS, a demand generation strategy and change management ...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/annuitas-reveals-2016-enterprise-b2b-demand-generation-research-study-300344637.html1065

    CAMBRIDGE ANALYTICA TO USE COMSCORE DATA FOR POLITICAL AD BUYS

    Oct 12, 2016

    Cambridge Analytica, which provides analytics and audience behavior insights for political and commercial campaigns, said it made a deal to use comScore’s TV data for its clients. The comScore data will give Cambridge clients information about which programs, stations and dayparts deliver the ...

    BROADCASTING & CABLE
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    http://www.broadcastingcable.com/news/currency/cambridge-analytica-use-comscore-data-political-ad-buys/1602921090

    YAHOO PATENTS SMART BILLBOARD THAT CAN SPY ON PASSERS-BY: SYSTEM CAN SEE INTO PASSING CARS AND LISTEN TO CONVERSATIONS TO TARGET ADS

    Oct 12, 2016

    While you click, like or share, an online advertising firm is usually lurking in the background gathering data. However, Yahoo could be working on new technology that monitors a different kind of traffic – drivers on the road. The search giant has received a patent for a ‘smart billboard...

    DAILY MAIL
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    http://www.dailymail.co.uk/sciencetech/article-3835282/Yahoo-patents-smart-billboard-spy-passers-passing-cars-listen-conversations-target-ads.html1082

    LOCATION-BASED AUDIENCE TARGETING BETTER AT DRIVING FOOT TRAFFIC: STUDY

    Oct 11, 2016

    The creative tech arm of IPG Mediabrands produced the results via an infographic in partnership with Thinknear, a location-based marketing platform. Titled, ‘Harnessing the Power of Location’, itdetails how LBA targeting reaches more specific and relevant audiences, drives both intent an...

    B&T MAGAZINE
    READ MORE

    http://www.bandt.com.au/advertising/location-based-audience-targeting-better-at-driving-foot-traffic-study1069

    ENGAGIO REPORTS STRONG NEW CUSTOMER GROWTH IN AUGUST AND SEPTEMBER

    Oct 11, 2016

    Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced that it closed 25 new deals in August and September. These new customers include major enterprise technology and SaaS companies that have embraced Engagio’s trusted Account Based Marketi...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20161011005548/en/Engagio-Reports-Strong-Customer-Growth-August-September1059

    OPTIMOVE ADDS AN INTELLIGENT AGENT FOR SELF-OPTIMIZING MARKETING CAMPAIGNS

    Oct 07, 2016

    Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship manag...

    MARTECH TODAY
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    https://martechtoday.com/optimove-adds-intelligent-agent-self-optimizing-marketing-campaigns-1913411103

    WHY YOU’RE PROBABLY NOT ENGAGING YOUR TARGET AUDIENCE (AND HOW TO CHANGE IT)

    Oct 06, 2016

    B2B companies are bombarded with irrelevant marketing (and are just as guilty of dishing out). Marketers drop blanket advertising in the hopes that a fraction of recipients will engage and an even smaller portion to be viable. It’s costing the economy millions in wasted, “wishful” ...

    EVERY MARKET MEDIA
    READ MORE

    http://everymarketmedia.com/account-based-marketing-chris-golec-2/1060

    AI POWERS DEMANDBASE ACCOUNT-BASED MARKETING PLATFORM

    Oct 04, 2016

    The company's artificial intelligence-driven DemandGraph technology generates leads as it captures and monitors business behavior, helping salespeople better target prospects and close sales.  Anyone in sales will tell you the prospects are out there, but successfully converting them to cus...

    EWEEK
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    http://www.eweek.com/enterprise-apps/ai-powers-demandbase-account-based-marketing-platform.html1045

    ABM LEADER DEMANDBASE LAUNCHES DEMANDGRAPH TO POWER AI DRIVEN B2B MARKETING

    Oct 04, 2016

    Demandbase has experienced significant growth with its proprietary identification technology that maps billions of network IP addresses to businesses worldwide. The industry leading solution for Account Based Marketing identifies visitors to a client’s website, check if they are from a targete...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/abm-leader-demandbase-launches-demandgraph-to-power-ai-driven-b2b-marketing/1046

    DON’T OVERLOOK YOUR CURRENT CUSTOMERS WITH YOUR ABM STRATEGY

    Oct 04, 2016

    Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. Howeve...

    MARKETING LAND
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    http://marketingland.com/dont-overlook-current-customers-abm-strategy-1882991104

    PUSHSPRING AND COMSCORE PARTNER TO DELIVER ENHANCED MOBILE AUDIENCE SEGMENTS FOR PROGRAMMATIC BUYING

    Oct 04, 2016

    PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 m...

    ECONTENT MAGAZINE
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    http://www.econtentmag.com/Articles/News/News-Item/PushSpring-and-comScore-Partner-to-Deliver-Enhanced-Mobile-Audience-Segments-for-Programmatic-Buyin1096

    PUSHSPRING AND COMSCORE PARTNER TO DELIVER ENHANCED MOBILE AUDIENCE SEGMENTS FOR PROGRAMMATIC BUYING

    Oct 04, 2016

    PushSpring Platform Clients Can Now Leverage A Powerful Combination of comScore Mobile Demographics and PushSpring App Analytics to Build Targeted Audience Segments. PushSpring today announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and Push...

    COMSCORE
    READ MORE

    http://www.comscore.com/Insights/Press-Releases/2016/10/PushSpring-and-comScore-Partner-to-Deliver-Enhanced-Mobile-Audience-Segments-for-Programmatic-1086

    DEMANDBASE INTRODUCES DEMANDGRAPH - THE FIRST ARTIFICIAL INTELLIGENCE POWERED BUSINESS GRAPH FOR B2B

    Oct 03, 2016

    Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced DemandGraph, the B2B marketing industry's first artificial intelligence driven business graph that captures and monitors in-depth business behavior and relationships across businesses worldwide. DemandGraph now p...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/demandbase-introduces-demandgraph---the-first-artificial-intelligence-powered-business-graph-for-b2b-3003376351042

    DEMANDBASE'S NEW DEMANDGRAPH ADDS ARTIFICIAL INTELLIGENCE TO ABM

    Oct 03, 2016

    San Francisco-based Demandbase, a business-to-business (B2B) marketing company, is putting its Spiderbook acquisition to work by adding a layer of artificial intelligence (AI) to its Account-Based Marketing (ABM) platform.  Spiderbook, which Demandbase acquired in May, offers machine learning a...

    CMS WIRE
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    http://www.cmswire.com/digital-marketing/demandbases-new-demandgraph-adds-artificial-intelligence-to-abm/1043

    MARKETO RELEASES ACCOUNT-BASED MARKETING TOOLS

    Oct 03, 2016

    Marketo today announced a suite of diverse new features—including account-based marketing, SMS, and web personalization delay solutions—designed to help marketers deliver personalized cross-channel communications at scale. Account-based marketing is quickly becoming an essential componen...

    DESTINATIONCRM
    READ MORE

    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Marketo-Releases-Account-Based-Marketing-Tools-113912.aspx1062

    MORE THAN 95 PERCENT OF B2B MARKETERS REPORT THAT ACCOUNT-BASED MARKETING (ABM) DRIVES MARKETING SUCCESS

    Sep 30, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), announced today, in collaboration with research firm Demand Metric, results from a new benchmark report titled "Account-Based Marketing Adoption." In addition to detailing the impact of ABM, the new findings show that ABM has moved s...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/more-than-95-percent-of-b2b-marketers-report-that-account-based-marketing-abm-drives-marketing-success-30015131040

    6SENSE PREDICTIONS AVAILABLE FOR MARKETO ACCOUNT-BASED MARKETING

    Sep 29, 2016

    6sense, the industry's leading predictive intelligence platform for B2B marketing and sales and a Marketo LaunchPoint partner since 2014, announces additional capabilities to integrate 6sense predictions into Marketo's new Account Based-Marketing solution.  The combination of 6sense wit...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/6sense-predictions-available-for-marketo-account-based-marketing-300336339.html1038

    ANNUITAS APPOINTS NEW VICE PRESIDENT OF MARKETING TECHNOLOGY

    Sep 29, 2016

    Demand generation strategy and change management firm, has promoted Jenny Robertson to the position of Vice President, Marketing Technology. In her role, Robertson will work with the ANNUITAS strategy teams in assisting clients in their demand generation program strategies and implementations includ...

    ANNUITAS
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    http://www.prnewswire.com/news-releases/annuitas-appoints-new-vice-president-of-marketing-technology-300336599.html#continue-jump1072

    LEADGNOME PARTNERS WITH DIGITAL PI TO DELIVER OPTIMIZED DEMAND GENERATION VIA MARKETO PLATFORM

    Sep 29, 2016

    LeadGnome, Inc., the Account Based Intelligence (ABI) web service that analyzes campaign reply emails to generate new contacts, append and cleanse existing leads, and deliver actionable sales intelligence to fuel revenue growth, recently partnered with Digital Pi, a leading marketing automation cons...

    EIN NEWS
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    http://www.einnews.com/pr_news/347139245/leadgnome-partners-with-digital-pi-to-deliver-optimized-demand-generation-via-marketo-platform1047

    MINDMATRIX INCLUDES A GENERATION TOOL FOR SOCIAL LEAD TO ENHANCE ITS MARKETING MODULE ON SOCIAL MEDIA

    Sep 29, 2016

    Mindmatrix, a sales and channel enablement platform, has announced the enhancement of its automation module for social media to help its users make the most of their LinkedIn accounts. The new tool helps users to get the email IDs on anyone’s LinkedIn profile, regardless of the level of connec...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/mindmatrix-includes-a-generation-tool-for-social-lead-to-enhance-its-marketing-module-on-social-me1055

    FOLLOZE RAISES $7.3 MILLION IN FUNDING TO EXTEND REACH OF ACCOUNT BASED MARKETING (ABM) SALES PLATFORM

    Sep 29, 2016

    PALO ALTO, Calif.--(BUSINESS WIRE)--Folloze, an Account Based Marketing (ABM) Sales Platform, today announced that it has closed $7.3 million in funding to further accelerate the company’s market traction and grow its sales, marketing and customer success teams. The investment was co-led by Ca...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160929005283/en/Folloze-Raises-7.3-Million-Funding-Extend-Reach1292

    SALES & CHANNEL ENABLEMENT LEADER MINDMATRIX ENHANCES ITS SOCIAL MEDIA MARKETING MODULE TO INCLUDE SOCIAL LEAD GENERATION TOOL

    Sep 28, 2016

    Mindmatrix has enhanced its social media automation module to offer a specialized lead prospecting tool that helps users get the most out of their presence on LinkedIn. The prospecting tool provides users with any LinkedIn user’s email ID, regardless of their connection level with the user. Us...

    PRWEB
    READ MORE

    http://www.prweb.com/releases/2016/09/prweb13717825.htm1056

    SALESFUSION UPDATES ITS ACCOUNT-BASED MARKETING SOLUTION

    Sep 28, 2016

    Salesfusion has updated its account-based marketing solution to help B2B marketers in either of two situations: those whose companies have an established process for compiling lists of target accounts but need to streamline that process, and those whose companies struggle to determine which accounts...

    DESTINATIONCRM
    READ MORE

    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Salesfusion-Announces-Updates-to-Streamline-and-Strengthen-Account-Based-Marketing--1066

    SALESFUSION ENHANCES ACCOUNT-BASED MARKETING OFFERING

    Sep 28, 2016

    Salesfusion, the leading provider of marketing automation for small and mid-sized businesses, has enhanced its Account-Based Marketing (ABM) offering. Recognizing that B2B marketers approach this process in two distinctly different ways, Salesfusion now offers multiple options to identify and market...

    PRNEWSWIRE
    READ MORE

    http://www.prnewswire.com/news-releases/salesfusion-enhances-account-based-marketing-offering-300335649.html1068

    WHAT THE ARRIVAL OF ABM MEANS FOR B2B MESSAGING AND CONTENT STRATEGIES

    Sep 28, 2016

    If you are one of the B2B marketers who hasn’t started down a path towards account-based marketing (ABM), you are quickly becoming part of the minority. According to new research from our sister brand Demand Gen Report, 80% of the B2B marketers surveyed either already have an ABM strategy in p...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://www.business2community.com/b2b-marketing/arrival-abm-means-b2b-messaging-content-strategies-01667329#Pf7Ms7Gs3EQvOLff.971039

    VISA AND ORACLE TO OFFER MERCHANTS FEEDBACK ON DIGITAL ADVERTISING

    Sep 27, 2016

    Visa Inc., in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores. Leveraging digital advertising and cross-device connect...

    FINEXTRA
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    https://www.finextra.com/pressarticle/66292/visa-and-oracle-to-offer-merchants-feedback-on-digital-advertising1032

    HIBU SELECTED AS FACEBOOK MARKETING PARTNER FOR SMALL BUSINESS SOLUTIONS

    Sep 27, 2016

    Hibu Inc., a leader in providing full-service digital marketing solutions for small- and medium-sized businesses (SMBs), announced today it has been selected as a Facebook Marketing Partner in the Small Business Solutions specialty. The Facebook Marketing Partner program recognizes a select group of...

    BUSINESS WIRE
    READ MORE

    http://www.businesswire.com/news/home/20160927005104/en/Hibu-Selected-Facebook-Marketing-Partner-Small-Business1057

    AMAZON GETS 2ND $1,000 TARGET; FACEBOOK, PRICELINE, COMCAST PTS HIKED

    Sep 27, 2016

    Pivotal Research raised its target for the cable giant to 90 from 81, keeping a buy rating. Comcast confirmed last week that it will add wireless service to its bundle of communications offering in an effort to match the range of services offered by Verizon (VZ) and AT&T (T). Comcast shares rose...

    INVESTOR'S BUSINESS DAILY
    READ MORE

    http://www.investors.com/news/amazon-gets-1000-target-facebook-priceline-comcast-touted/1049

    HOW SOCIAL MEDIA, MICROTARGETING AND BIG DATA REVOLUTIONIZED POLITICAL MARKETING

    Sep 26, 2016

    Marketing has revolutionized politics. An expert discusses how it’s affecting November’s election. The paradigm has shifted in U.S. politics. Out-of-nowhere candidates—such as Republican presidential nominee Donald Trump and Democratic-socialist Sen. Bernie Sanders—have grown...

    AMERICAN MARKETING ASSOCIATION
    READ MORE

    https://www.ama.org/publications/MarketingNews/Pages/social-media-big-data-microtargeting-revolutionized-political-marketing.aspx1099

    GOOGLE (FINALLY) LAUNCHES CROSS-DEVICE RETARGETING

    Sep 26, 2016

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser i...

    MARKETINGLAND
    READ MORE

    http://marketingland.com/google-cross-device-remarketing-launches-1928191187

    INBOUND MARKETING VS. SEO: AN INSIDE LOOK AT HOW THEY WORK TOGETHER

    Sep 26, 2016

    According to HubSpot, inbound marketing is used to “turn strangers into customers and promoters of your business.” It’s built around attracting strangers with your blog, social media, and keywords, then converting those visitors with forms, calls to action, and landing pages. Then,...

    HUFFINGTON POST
    READ MORE

    http://www.huffingtonpost.com/lucinda-watrous/inbound-marketing-vs-seo-_b_12087812.html1277

    WHY LEAD GENERATION IS THE LIFE-BLOOD OF ANY BUSINESS

    Sep 24, 2016

    Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation tec...

    CASHCOWMARKETING
    READ MORE

    http://cashcowmarketing.co.uk/why-lead-generation-is-the-life-blood-of-any-business/1203

    DISCOVERORG JOINS THE TERMINUS CLOUD FOR ACCOUNT-BASED MARKETING

    Sep 22, 2016

    DiscoverOrg, the world’s most accurate sales and marketing intelligence solution, has joined the Cloud for Account-Based Marketing (ABM) program founded by Terminus. DiscoverOrg’s award-winning platform is used by over 2,000 customers globally to find accurate, in-depth, and actionable i...

    PRWEB
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    http://www.prweb.com/releases/2016/09/prweb13706335.htm1199

    ADOBE SYSTEMS RIDING STRONG TAILWIND IN ONLINE MARKETING

    Sep 22, 2016

    Adobe Systems (ADBE) stock notched a record high for the second straight day on Thursday over enthusiasm for the company's beat-and-raise Q3 report. The maker of digital media and marketing software saw its stock climb as high as 108.50 on the stock market today, a fresh intraday peak, closing u...

    INVESTOR'S BUSINESS DAILY
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    http://www.investors.com/news/technology/adobe-systems-riding-strong-tailwind-in-online-marketing/1058

    YAHOO LETS ADVERTISERS RETARGET WITH NATIVE ADS

    Sep 22, 2016

    Yahoo has announced the ability for search advertisers in the US to expand the reach of their campaigns on Yahoo Gemini, its search and native advertising marketplace, by leveraging search retargeting on Yahoo’s native supply. In other words, unlike traditional search retargeting, Yahoo said Y...

    THE DRUM
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    http://www.thedrum.com/news/2016/09/22/yahoo-lets-advertisers-retarget-with-native-ads1074

    YAHOO BRINGS SEARCH RETARGETING TO GEMINI NATIVE AD INVENTORY

    Sep 21, 2016

    Yahoo announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having to visit their Web sites. Guy Levit, senior director of product management for Yahoo Gemini, said the platform can find consumers man...

    MEDIAPOST
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    http://www.mediapost.com/publications/article/285104/yahoo-brings-search-retargeting-to-gemini-native-a.html1073

    DEMANDBASE APPOINTS ALAN FLETCHER AS CPO AND AMAN NAIMAT AS SVP OF TECHNOLOGY

    Sep 21, 2016

    Demandbase, the provider of Account-Based Marketing (ABM) solutions, today announced that Alan Fletcher was appointed to Chief Product Officer (CPO) and Aman Naimat to Senior Vice President (SVP) of Technology. Fletcher and Naimat, both seasoned Oracle executives, served together as co-founders of d...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/demandbase-appoints-alan-fletcher-as-cpo-and-aman-naimat-as-svp-of-technology/1036

    AD BLOCKING, AD REINSERTION AND FIXING CX: WE’VE ONLY JUST BEGUN

    Sep 20, 2016

    In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is per...

    ADEXCHANGER
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    http://adexchanger.com/data-driven-thinking/ad-blocking-ad-reinsertion-fixing-cx-weve-just-begun/1022

    VIDEOLOGY JOINS SCREENVISION TO MAKE MOVIE THEATER ADS MORE TARGETED

    Sep 20, 2016

    A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the first time I’d been out to a movie in several months. Since the film had gotten good reviews, we got there a bit early to make sure we got good seats and went into t...

    MARKETING LAND
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    http://marketingland.com/videology-joins-screenvision-make-movie-theater-ads-targeted-1921461010

    NHL HOPES TO SCORE WITH VIRTUAL ADVERTISEMENTS ON RINK BOARDS

    Sep 20, 2016

    Advertising on rink boards has not evolved much since it first began appearing in NHL games in 1980. But during the World Cup of Hockey this week and next, the National Hockey League is experimenting with a major change that it is hoping may eventually become more widespread. TV viewers of the games...

    THE GLOBE AND MAIL
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    http://www.theglobeandmail.com/report-on-business/industry-news/marketing/nhl-hopes-to-score-with-virtual-advertisements-on-rink-boards/article31974631011

    WPROMOTE LAUNCHES SCHOLARSHIP FOR STUDENTS IN DIGITAL MARKETING

    Sep 20, 2016

    Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships which will be awarded bi-annually will total $3,000, with the first award in Decem...

    SOCAL TECH, INC.
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    http://www.socaltech.com/wpromote_launches_scholarship_for_students_in_digital_marketing/s-0067218.html1012

    DMEXCO SPECIAL REPORT: THE FUTURE OF DIGITAL MARKETING

    Sep 19, 2016

    Even uttering the word ‘programmatic’ once made creative agencies shudder, but as adtech and the use of data has become more sophisticated, there’s plenty of evidence that there can – given the right treatment – be a successful union.

    VIDEONET
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    http://v-net.tv/2016/09/19/dmexco-special-report-the-future-of-digital-marketing/1005

    YES, IT’S LEGAL: COMPANY LAUNCHES MOBILE DISPLAY ADS FOR ATTORNEYS SERVICE

    Sep 19, 2016

    Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying business of advertising.

    MOBILE MARKETING WATCH
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    http://mobilemarketingwatch.com/yes-its-legal-company-launches-mobile-display-ads-for-attorneys-service-68937/1006

    SEOP NAMED TOP DIGITAL MARKETING AGENCY BY TOPSEOS.COM FOR SEPTEMBER 2016

    Sep 19, 2016

    topseos.com has reported the rankings of the 10 best digital marketing firms for September 2016. SEOP has been named the best firm due to their impressive performance during the topseos.com thorough evaluation process. The ratings are released each month to assist customers of search marketing servi...

    MARKETWIRED
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    http://www.marketwired.com/press-release/seop-named-top-digital-marketing-agency-by-topseoscom-for-september-2016-2159328.htm1007

    NEW ‘ACCOUNT-BASED’ MARKETING PLATFORM UNITES SALES AND MARKETING TEAMS

    Sep 19, 2016

    Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way. The solution provides account teams with tools to discover, manage and analyse the accounts natively from a single, proven marketing automation pl...

    NETIMPERATIVE
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    http://www.netimperative.com/2016/09/new-account-based-marketing-platform-unites-sales-marketing-teams/1064

    RADIUS INTEGRATES WITH ORACLE MARKETING CLOUD

    Sep 19, 2016

    Radius, the San Francisco-based predictive marketing software vendor, today announced a combined solution with Oracle Marketing Cloud to help B2B marketers surface most promising leads and prospects. The eight year-old vendor, which bases its predictive capabilities on a data-set spanning all US bus...

    DMNEWS
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    http://www.dmnews.com/marketing-strategy/radius-integrates-with-oracle-marketing-cloud/article/523376/1164

    FACEBOOK ADDS NEW SOCIAL MEDIA TOOL

    Sep 18, 2016

    Social media, used right, can be one of the most potent platforms for targeted advertising. But it can be daunting for small businesses to use effectively. That’s why Facebook created “Blueprint,” a learning platform for small businesses. Blueprint recently reached two milestones: 1 million enrollee...

    THE POUGHKEEPSIE JOURNAL
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    http://www.poughkeepsiejournal.com/story/money/2016/09/18/facebook-adds-new-social-media-tool/90625526/997

    WHY TWITTER, FACEBOOK, AND GOOGLE INVESTORS SHOULD BE AFRAID OF SNAPCHAT

    Sep 17, 2016

    Snapchat may beat its internal revenue projections this year as it aggressively expands its advertising business. Earlier this year, Re/code reported that Snapchat was projecting $300 million to $350 million in revenue this year.

    NEWSWEEK
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    http://www.newsweek.com/snapchatsocialmedia-499771998

    GOOGLE BOOSTS ITS VIDEO AND APP AD PRODUCTS

    Sep 16, 2016

    Google announced a couple new features for its ad products at the DMEXCO digital media conference. These include an upgrade to its Universal App Campaigns to let all advertisers target app-install ads based on users' in-app activity, and the new ability to add call-to-action (CTA) buttons in YouTube...

    BUSINESS INSIDER
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    http://www.businessinsider.com/google-boosts-its-video-and-app-ad-products-2016-9?IR=T994

    24 SEVEN IS HIRING A DEMAND GENERATION COORDINATOR IN NEW YORK, NY

    Sep 16, 2016

    24 Seven is a cool, modern strategic staffing and recruiting firm working with the most sought after companies and brands in the creative industries. We are the go-to talent source supporting the world’s top teams in Marketing, Interactive, Digital, Creative, Ecommerce, Fashion, Beauty and Events.

    FASHIONISTA
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    http://fashionista.com/2016/09/24-seven-is-hiring-a-demand-generation-coordinator-in-new-york-ny995

    FACEBOOK MAKES OPTING OUT OF BEHAVIORAL AD TARGETING EASIER

    Sep 16, 2016

    Facebook has been using social plug-ins such as the like and share buttons placed on others' sites to add to what it knows about the 1.49 billion people that use the social network each month. Next month it will start using that information to target ads -- as it said it would in June 2014 -- bu...

    ADAGE INDIA
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    http://www.adageindia.in/Facebook-Makes-Opting-Out-of-Behavioral-Ad-Targeting-Easier/articleshow/48978415.cms1138

    WHY A DATA-DRIVEN STRATEGY IS CRUCIAL TO ABM – ORACLE OPENWORLD

    Sep 16, 2016

    Account-based marketing (ABM) has risen in popularity within the B2B marketing world for two primary reasons. First, it gets results. A survey by Demand Metric revealed 60 percent of B2B businesses who adopt ABM see significant increases in revenue within the first 12 months. Another, by Altera, rep...

    LEADSPACE
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    https://www.leadspace.com/abm-oracle-openworld/1278

    VINDICIA: ACCELERATING ABM BOOSTS PIPELINES

    Sep 15, 2016

    Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an...

    AVENTION.COM
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    https://www.avention.com/vindicia-accelerating-abm-boosts-pipelines1261

    VINDICIA: ACCELERATING ABM BOOSTS PIPELINES

    Sep 15, 2016

    Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an...

    AVENTION.COM
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    https://www.avention.com/vindicia-accelerating-abm-boosts-pipelines1262

    SOCIAL MEDIA MARKETING FOR REAL ESTATE AGENTS AND BROKERS

    Sep 15, 2016

    Tired of hearing other real estate agents gush about how successful their last social media campaign was when yours is falling flat?

    BUSINESS.COM
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    http://www.business.com/social-media-marketing/social-media-marketing-for-real-estate-agents-and-brokers/996

    THE DRUM NETWORK'S Q & A: DAVID YORATH OF GUERILLASCOPE TALKS TARGETED TV ADVERTISING AND ENTERPRISE CULTURE IN THE UK

    Sep 14, 2016

    Guerillascope was founded by myself, Ben Livingstone and our Irish chief, Oliver Durkin, in 2001. Personally, having previously worked for the likes of Carat and Leo Burnett on accounts such as Procter & Gamble, Diageo and Orange, I had become increasingly frustrated with the restrictive share deals...

    THE DRUM
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    http://www.thedrum.com/opinion/2016/09/14/the-drum-networks-q-david-yorath-guerillascope-talks-targeted-tv-advertising-and999

    CMO TODAY: SNAPCHAT STEPS UP AD TARGETING

    Sep 14, 2016

    SNAP TO IT: More than a year ago, Snapchat founder Evan Spiegel formally introduced his company to advertisers at the annual Cannes festival, saying that he didn’t want ads to be over-targeted and “creepy.”

    THE WALL STREET JOURNAL?
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    http://www.wsj.com/articles/cmo-today-snapchat-steps-up-ad-targeting-1473851941990

    GOOGLE UPDATES UNIVERSAL APP CAMPAIGN TARGETING, TOUTS 3 BILLION APP INSTALLS FROM ADS

    Sep 14, 2016

    A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube and apps in the Display Network — was announced at the DMEXCO conference in Germany on Wednesday.

    MARKETING LAND
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    http://marketingland.com/google-updates-universal-app-campaigns-3-billion-installs-191319991

    AIRBNB LAUNCHES NEARLY $1M NEW ORLEANS AD CAMPAIGN AHEAD OF SHORT-TERM RENTAL VOTE

    Sep 14, 2016

    The 60-second commercial opens with Reneia, a Central City Airbnb host, who touts the benefits of additional income generated by renting space in her shotgun home to tourists and how it helps fund her animal rescue efforts.

    NOLA
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    http://www.nola.com/politics/index.ssf/2016/09/airbnb_ad_campaign_short-term.html992

    MARKETO UNVEILS ACCOUNT BASED MARKETING FEATURES

    Sep 14, 2016

    Account Based Marketing (ABM) is the new acronym on the block – Marketo just made sure of it. The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's ba...

    MARKETO
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    Account Based Marketing1271

    MARKETO UNVEILS ACCOUNT BASED MARKETING FEATURES

    Sep 14, 2016

    Account Based Marketing (ABM) is the new acronym on the block – Marketo just made sure of it. The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's ba...

    MARKETO
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    Account Based Marketing1272

    MARKETO DRIVES ABM MARKET ADOPTION WITH KEY PARTNERS

    Sep 13, 2016

    SAN FRANCISCO, Sept. 13, 2016 -- In conjunction with the launch of Marketo Account-Based Marketing (ABM), the only solution that offers all the essentials for ABM success within a single platform, the company announced the assembly of 12 digital services and technology partners that represent a best...

    MARKETO
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    https://www.marketo.com/newsroom/press-releases/2016-09-13-Marketo-Drives-ABM-Market-Adoption-With-Key-Partners/1283

    FACEBOOK GOES GLOBAL WITH LOOKALIKE AUDIENCES AD TARGETING TOOL

    Sep 13, 2016

    Once marketers have researched and tested campaigns to find out what their ideal customer looks like, ad budgets can be adjusted to target those people through "lookalike audience" ad targeting capabilities. By expanding the targeting tool across borders, Facebook is taking some of the guesswork out...

    MARKETINGDIVE.COM
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    http://www.marketingdive.com/news/facebook-goes-global-with-lookalike-audiences-ad-targeting-tool/426071/982

    MARKETO ADDS NATIVE ABM CAPABILITIES TO ITS PLATFORM

    Sep 13, 2016

    Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform.

    MARKETING LAND
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    http://marketingland.com/marketo-adds-native-abm-capabilities-platform-191263983

    INSIDEVIEW ANNOUNCES ABM SOLUTION TO ACCELERATE ACCOUNT-BASED MARKETING INITIATIVES

    Sep 13, 2016

    InsideView today announced an expanded partnership with Marketo, Inc., and a new solution to help companies jump-start their account-based marketing (ABM) initiatives. InsideView is one of a few select partners for the launch of Marketo ABM.

    MARKETWIRED
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    http://www.marketwired.com/press-release/insideview-announces-abm-solution-to-accelerate-account-based-marketing-initiatives-2158026.htm984

    SNAPCHAT ADOPTS FACEBOOK-STYLE AD TARGETING LIKE EMAIL, MOBILE DEVICE MATCHING

    Sep 13, 2016

    Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like.

    MARKETING LAND
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    http://marketingland.com/snapchat-adopts-facebook-style-ad-targeting-like-email-mobile-device-matching-191207985

    ENGAGIO RELEASES “THE CLEAR & COMPLETE GUIDE TO ACCOUNT BASED SALES DEVELOPMENT”

    Sep 13, 2016

    Engagio, a leader in the rapidly growing Account Based Everything revolution, today released its newest guidebook designed to help companies build hyper-growth engines by orchestrating scalable human connections across their sales and marketing activities.

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160920006517/en/Engagio-Releases-%E2%80%9CThe-Clear-Complete-Guide-Account1013

    MARKETO DIVES INTO ACCOUNT-BASED MARKETING

    Sep 13, 2016

    Marketo is diving into account-based marketing (ABM) with a new solution that's built natively within its marketing automation platform. Less than a month after becoming a private company owned by Vista Equity Partners, San Mateo, Calif.-based Marketo is capitalizing on what is quickly becoming ...

    CMSWIRE
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    http://www.cmswire.com/marketing-automation/marketo-dives-into-account-based-marketing/1061

    AVENTION LAUNCHES APPLICATION TO CONNECT ORACLE ELOQUA AND ONESOURCE PLATFORM FOR ABM ALIGNMENT AS A PARTNER OF THE ORACLE MARKETING APPCLOUD

    Sep 13, 2016

    Avention, maker of OneSource Solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it launched a new OneSource connector application that is now available on the Oracle Cloud Marketplace, as a member of the Oracle Marketing AppCloud. The new OneSource connector for Ora...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160913005296/en/Avention-Launches-Application-Connect-Oracle-Eloqua-OneSource1034

    MARKETO SELECTS PREDICTIVE MARKETING LEADER EVERSTRING AS LAUNCH PARTNER FOR MARKETO ABM

    Sep 13, 2016

    EverString, the largest and fastest-growing predictive marketing and predictive sales SaaS company, today announced that it has expanded its partnership with Marketo, Inc., to enable marketing and sales teams to target, engage, and manage the accounts with the most revenue potential for their busine...

    MARKETWIRED
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    http://www.marketwired.com/press-release/marketo-selects-predictive-marketing-leader-everstring-as-launch-partner-marketo-abm-2158037.htm1048

    ADOBE PRIMETIME INTROS LIVE-LINEAR AD REPLACEMENT FOR BETTER TARGETING

    Sep 12, 2016

    Adobe is rolling out linear ad replacement to allow broadcasters to insert more targeted ads into live content streamed over IP networks on multiple screens.  As live broadcast content is reused on different devices, allowing for ad replacement can potentially help broadcasters to better moneti...

    TELECOM CABLE
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    http://www.fiercecable.com/cable/adobe-primetime-intros-live-linear-ad-replacement-for-better-targeting1030

    PERPETUAL DEMAND GEN: TRANSCENDING THE ABM VS. DEMAND GEN DIALOGUE

    Sep 12, 2016

    Have marketers “flipped” their lids over account-based marketing (ABM)? It’s a timely question. Bringing a stronger account basis into the targeting and execution of B2B marketing is a tactical best practice of effective demand generation, no doubt.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/demanding-views/transcending-abm-versus-demand-gen993

    WILL WHATSAPP SPARK A ‘PULL ADVERTISING’ REVOLUTION?

    Sep 12, 2016

    The push behind this update to WhatsApp’s privacy policy not only enables Facebook to serve more relevant ads but also could, in the future, allow for targeted and contextual-based advertising in WhatsApp. Putting the power of messaging app data to work could help the industry deliver “pull” adverti...

    HTTP://ADEXCHANGER.COM/DATA-DRIVEN-THINKING/WILL-WHATSAPP-SPARK-PULL-ADVERTISING-REVOLUTION/
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    http://adexchanger.com/data-driven-thinking/will-whatsapp-spark-pull-advertising-revolution/979

    IT DOES NOT PAY FOR ADVERTISERS TO NARROW THEIR TARGETS TOO MUCH

    Sep 12, 2016

    High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/aae14ef0-75db-11e6-bf48...

    FT.COM
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    http://www.ft.com/cms/s/0/aae14ef0-75db-11e6-bf48-b372cdb1043a.html#axzz4K0mNZBs6980

    HOW TO COMPLETE THE PICTURE OF YOUR BUYERS ACROSS DEVICES

    Sep 12, 2016

    A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. But this requires taking into account knowledge about a buyer’s entire footprint across channels, which ...

    BUSINESS2COMMUNITY.COM
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    http://www.business2community.com/brandviews/marketo/complete-picture-buyers-across-devices-01652662#ArP0O7jJkOw79KWi.97981

    YAHOO BRINGS CONTENT MARKETING STUDIO STORYTELLERS TO THE UK

    Sep 09, 2016

    Yahoo has launched its full service content studio Storytellers in the UK, following its opening in the US in June this year, to help advertisers better reach their target audience. The studio will provide UK brands and agencies with data-led content marketing services that leverage Yahoo’s ed...

    THE DRUM
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    http://www.thedrum.com/news/2016/09/09/yahoo-brings-content-marketing-studio-storytellers-the-uk1075

    COMSCORE INTRODUCES SOLUTION TO DRIVE DATA ACTIVATION FOR DIGITAL ADVERTISING AT SCALE

    Sep 08, 2016

    Solution Delivers Data for Precise Audience and Content Targeting to Empower Effective, Relevant and Brand-Safe Advertising. comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger adver...

    COMSCORE
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    http://www.comscore.com/Insights/Press-Releases/2016/9/comScore-Introduces-Solution-to-Drive-Data-Activation-for-Digital-Advertising-at-Scale1087

    Q&A: LINKEDIN’S HEAD OF PRODUCT ON NETWORK’S NEW AD PERFORMANCE UPGRADE

    Sep 08, 2016

    It’s been a busy year for LinkedIn, the world’s leading business social network. Aside from Microsoft’s $26.2 billion acquisition of it, the company has released a slew of upgrades to its offering for advertisers, leading to an unforeseen movement into the performance marketing space.

    PERFORMANCEIN
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    http://performancein.com/news/2016/09/08/q-linkedins-head-product-networks-new-ad-performance-upgrade/972

    FACEBOOK ADDS 2 GLOBAL AD-TARGETING FEATURES

    Sep 08, 2016

    Facebook introduced two new features to aid advertisers seeking to target new countries. The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in ...

    ADWEEK
    READ MORE

    http://www.adweek.com/socialtimes/facebook-adds-two-global-ad-targeting-features/6445931145

    TOP FASHION PUBLISHER CONDE NAST IMPLEMENTS ARTIFICIAL INTELLIGENCE TO GAIN MARKETING INSIGHTS & INFLUENCE

    Sep 07, 2016

    Conde Nast publications, one of the most recognizable global brands when it comes to trends, fashion and lifestyle, will partner with the IBM Watson-enabled platform Influencer to gain more personal connections and a deeper relationship with key audiences, the company has announced.

    THE DRUM
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    http://www.thedrum.com/news/2016/09/07/top-fashion-publisher-conde-nast-implements-artificial-intelligence-gain-marketing967

    EBIQUITY ROLLS OUT AD INTELLIGENCE PLATFORM

    Sep 07, 2016

    UK-based media and marketing insights firm Ebiquity has launched a platform called Portfolio, enabling clients to view, sort and analyse competitor advertising creative and spend, across fifteen European countries and up to 80 territories worldwide.

    MRWEB
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    http://www.mrweb.com/drno/news23191.htm968

    WHY PERNOD RICARD IS CONFIDENT SPENDING MONEY ON TARGETED ADS DESPITE GROWING INDUSTRY UNEASE

    Sep 07, 2016

    Pernod Ricard has brushed aside growing concerns that the use of targeting advertising on social media is proving unsuccessful and is instead confident that the tool can help the drinks business to better reach consumers over traditional advertising.

    THE DRUM
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    http://www.thedrum.com/news/2016/09/07/why-pernod-ricard-confident-spending-money-targeted-ads-despite-growing-industry969

    LEADSPACE AND LEANDATA PARTNER TO DRIVE ABM WITH UNPARALLELED COMBINATION OF PREDICTIVE ANALYTICS AND LEAD MANAGEMENT

    Sep 07, 2016

    Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. Available immediately to customers of both companies, this pairing gives B2B marketers an unprecedented ability to increase conversion rates f...

    PR NEWSWIRE
    READ MORE

    http://www.prnewswire.com/news-releases/leadspace-and-leandata-partner-to-drive-abm-with-unparalleled-combination-of-predictive-analytics-and-lead-man970

    ADOBE ADDS LIVE VIDEO AD INSERTION AND TIGHTER VIDEO STREAM MEASUREMENT

    Sep 07, 2016

    Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds.  The announcements were made at the International Broa...

    MARKETING LAND
    READ MORE

    http://marketingland.com/adobe-adds-live-video-ad-insertion-tighter-video-stream-measurement-1906501031

    LEADSPACE AND LEANDATA PARTNER TO ENHANCE DEMAND GEN, ABM EFFORTS

    Sep 07, 2016

    Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/leadspace-leandata-partner-demand-gen-abm989

    NETLINE LAUNCHES ON DEMAND ACCESS TO THE LARGEST B2B LEAD GENERATION NETWORK FOR MARKETERS

    Sep 07, 2016

    NetLine launched new capabilities for self-serve and full-serve clients alike, enabling marketers to further manage the success of their content syndication lead generation campaigns. With enhanced reporting capabilities and access to lead management, B2B marketers can further control the success of...

    PR NEWSWIRE
    READ MORE

    http://www.prnewswire.com/news-releases/netline-launches-on-demand-access-to-the-largest-b2b-lead-generation-network-for-marketers-300323549.html1054

    HERE’S HOW ADOBE HELPED NBC PERSONALIZE ADS DURING THE OLYMPICS

    Sep 06, 2016

    That’s because NBC Sports teamed up with Adobe on dynamic ad insertion, in which ads are personalized for each viewer during live or on-demand programming, making this what Adobe called the first live linear ad replacement for every screen — which included 10+ platforms — for a liv...

    THE DRUM
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    http://www.thedrum.com/news/2016/09/06/here-s-how-adobe-helped-nbc-personalize-ads-during-olympics1033

    RADIOCENTRE CONTINUES TARGETED CAMPAIGN AS IT TAKES AIM AT AIRBNB CMO JONATHAN MILDENHALL

    Sep 06, 2016

    Airbnb's chief marketing officer, Jonathan Mildenhall, is the latest marketing luminary to be targeted by Radiocentre's bold musical push to get more brands advertising on the airwaves.

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    LAMB ADVERTISEMENT SEEKS YOUNGER AUDIENCE WITH SAVVY DIVERSITY SPIN

    Sep 06, 2016

    There was a time when the meat lobby's main job was mocking vegetarians and keeping Sam Neill in work, but times they are a'changin'. A new advertisement sponsored by Meat and Livestock Australia stars a raft of migrants, two gay dads and transgender comedian.

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    MINDSHARE LEADS THE PACK AT INAUGURAL INDIAN CONTENT MARKETING AWARDS

    Aug 31, 2016

    The exchange4media Group held its inaugural Indian Content Marketing Awards (ICMA) today at Hard Rock Cafe, Mumbai. In all, 35 metals were given away along with the Jury Choice Award which went to DB Corp Ltd., the Young Gun of Content, which went to OgilvyOne Worldwide’s Unnati Shah and the P...

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    AVENTION EXPANDS FOOTPRINT AT VINDICIA WITH ONESOURCE ABM SOLUTION

    Aug 30, 2016

    Based on the success of its account-based marketing efforts, Vindicia is expanding its relationship with Avention to include the OneSource ABM Solution. Vindicia, a subscription billing and recurring payment solutions service provider, credits Avention for fueling the growth of its ABM program. The ...

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    VINDICIA USES AVENTION TO FUEL ACCOUNT-BASED MARKETING EFFORTS

    Aug 30, 2016

    Avention, maker of OneSource® Solutions for smarter business insights, today announced that Vindicia, a leading subscription billing and recurring payment solutions service, expanded its relationship with Avention. The OneSource ABM Solution from Avention provides the key account and contact insight...

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    THE FANTASTIC FUTURE OF ABM: CONNECTING ANALOG & DIGITAL CHANNELS

    Aug 30, 2016

    Account-Based Marketing (ABM) is one of the hottest trends in B2B marketing. However, account-based selling is not a new concept and has been around since at least 1892, when Caterpillar marketed to large farmers via print and point of sale. But digital ABM wasn’t possible even ten years ago. In the...

    CMSWIRE.COM
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    SNAPCHAT OFFERS ADVERTISERS BEHAVIOURAL TARGETTING FOR FIRST TIME

    Aug 30, 2016

    The news was announced by the company’s director of revenue operations Clement Xue in an eMarketer report published earlier this week. Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016, according to the “Snapchat Advertising” report.T...

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    HOW TO TIE YOUR CONTENT MARKETING INTO YOUR ACCOUNT-BASED MARKETING

    Aug 29, 2016

    Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra?

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    MARKETING AUTOMATION: WHAT YOU NEED TO KNOW

    Aug 29, 2016

    Marketing automation is quickly becoming crucial for businesses to be successful in their marketing efforts. So what is it? Marketing automation is a subset of customer relationship management (CRM) and is designed to replace marketing tasks and processes that would otherwise be done manually. Thes...

    WWW.SEARCHENGINEJOURNAL.COM
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    OMNICOM WINS MCDONALD'S AD ACCOUNT WORTH NEARLY $1 BILLION

    Aug 29, 2016

    In particular, Wahl said that McDonald's is moving toward customization and personalization to create more targeted ads that customers are more likely to respond to. For instance, if you visit your local McDonald's at 7 a.m. three days a week, you would receive targeted ads or promotions for...

    CHICAGO TRIBUNE
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    REPORT: SNAPCHAT PLANS TO OFFER BEHAVIORAL AD TARGETING

    Aug 29, 2016

    The social media app, which is very popular with Millennials and Gen Z, has long been known for lacking the targeting and measurement tools that social media marketers are accustomed to. Even though Snapchat has been careful to protect its user base from intrusive ads, it has been making moves to at...

    MARKETINGDIVE.COM
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    MICROARRAY SCANNER MARKET SEGMENTATION,APPLICATION,TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2021

    Aug 29, 2016

    This report studies Microarray Scanner in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering.

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    THE RISE OF ACCOUNT BASED SALES DEVELOPMENT PRACTICE AND STRATEGY

    Aug 29, 2016

    Account based strategies work because they incorporate everything B2B marketing and sales teams do to target, close, and grow the best possible accounts. Account based strategies are not only personalized, they leverage basic human emotions and group dynamics for more effective selling.

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    SNAPCHAT IS SET TO INTRODUCE BEHAVIOURAL TARGETING

    Aug 28, 2016

    Snapchat will soon be able to offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool. Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app....

    THE DRUM
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    http://www.thedrum.com/news/2016/08/28/snapchat-set-introduce-behavioural-targeting1184

    5 WAYS TO INCREASE SALES WITH EMAIL MARKETING AUTOMATION

    Aug 26, 2016

    Marketers have a powerful ally in marketing automation platforms that enable behavioral marketing campaigns – letting them track subscribers’ actions while they visit customers’ business websites “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified l...

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    7 STEPS TO CREATING THE BEST ABM CAMPAIGN EVER WITH ADVOCACY

    Aug 25, 2016

    Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and sto...

    HTTP://CUSTOMERTHINK.COM/
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    LAMBORGHINI ELEVATES NICHE MARKETING TO CRAZY NEW LEVELS WITH $2 MILLION CENTENARIO ROADSTER UNVEILED AT QUAIL LODGE

    Aug 25, 2016

    Lamborghini Centenario coupe and roadster are a case study in niche product development and marketing–and CEO salesmanship. Lamborghini’s “one-off” product planning system is a 21st Century update of the carrozzeria body-building methods of the classic and vintage eras, though rather than a small ma...

    FORBES.COM
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    THE WONDERFUL, HORRIBLE WORLD OF CREATING A NEW PRODUCT CATEGORY

    Aug 25, 2016

    Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one of the hardest, most frustrating and uncertain experiences of my career. Sometimes, an idea barely makes it out of the gate. Years ago at Adobe, we tried to create a category...

    HTTP://MARKETINGLAND.COM/
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    http://marketingland.com/wonderful-horrible-world-creating-product-category-187980939

    FACEBOOK TO USE WHATSAPP DATA FOR TARGETED ADVERTISING

    Aug 25, 2016

    WhatsApp, Facebook ’s popular messaging service, will start sharing users’ phone numbers with its parent, allowing for more relevant advertisements and friend recommendations on the social network.

    IRISHTIMES.COM
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    DISH AND AT&T: LOOKING AT THE TARGETED ADVERTISING MARKET

    Aug 25, 2016

    Dish Network (DISH) earns a majority of its revenues through pay-TV services. The company also earns revenues through targeted advertising. Dish has entered into a joint venture with AT&T (T) to target the political advertising market using targeted advertising technology.

    MARKETREALIST.COM
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    http://marketrealist.com/2016/08/dish-looking-targeted-advertising-market-jv-att/942

    WHATSAPP TO SHARE USER DATA WITH FACEBOOK FOR AD TARGETING — HERE’S HOW TO OPT OUT

    Aug 25, 2016

    Facebook-owned messaging giant WhatsApp has announced a big change to its privacy policy which, once a user accepts its new T&Cs, will see it start to share some user data with its parent company — including for ad-targeting purposes on the latter service. “[B]y coordinating more wit...

    TECHCRUNCH
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    INFER LAUNCHES PREDICTIVE ACCOUNT-BASED BEHAVIOR SCORING

    Aug 24, 2016

    Infer Inc., a leading provider of predictive technologies that help companies win more customers, launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs.

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    http://insidebigdata.com/2016/08/24/infer-launches-predictive-account-based-behavior-scoring/975

    KICKFIRE™ JOINS ABM CLOUD FOR SALESFORCE, THE FIRST-EVER ACCOUNT-BASED MARKETING PARTNERSHIP FOR THE SALESFORCE PLATFORM

    Aug 19, 2016

    KickFire has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched today at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categories...

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    WHY LACK OF BUYER INTELLIGENCE IS HURTING YOUR LEAD SCORING

    Aug 18, 2016

    Carlos is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation. DemandGen Report recen...

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    P&G TO SCALE BACK TARGETED FACEBOOK ADS

    Aug 17, 2016

    Procter & Gamble Co., the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness. Facebook Inc. has spent years developing its ability to zero in on consumers based on demographics, shop...

    THE WALL STREET JOURNAL?
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    LEANDATA ANNOUNCES FIRST-EVER ACCOUNT-BASED MARKETING PLATFORM

    Aug 17, 2016

    LeanData, Inc., a leader in account-based solutions, announced today the release of LeanData Clarity: a first-of-its-kind platform that provides accurate marketing reporting and allows marketers to use that information to launch targeted campaigns. Data-driven marketing teams long have dreamed of be...

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    http://www.leandatainc.com/press-release/leandata-announces-first-ever-account-based-marketing-platform899

    INFER INTRODUCES PREDICTIVE ACCOUNT-BASED BEHAVIOR SCORING TO BOLSTER ABM PROGRAMS

    Aug 16, 2016

    Infer Inc., a provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs.

    MARTECH ADVISOR
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    ABM INDUSTRIES (ABM) HITS NEW 52-WEEK HIGH ON CORE FOCUS

    Aug 16, 2016

    Shares of leading provider of facility solutions, ABM Industries Inc. (ABM - Analyst Report)scaled a new 52-week high of $38.12 on Aug 15 for a solid year-to-date return of 33.9%. Barring minor hiccups, ABM’s share price has steadily been on an uptrend since the beginning of this year.

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    INFER LAUNCHES INDUSTRY’S FIRST PREDICTIVE ACCOUNT-BASED BEHAVIOR SCORING

    Aug 16, 2016

    Infer Launch Infer Inc., a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) progr...

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    MADISON LOGIC ADDS ANALYTICS TO B2B MARKETING TOOL

    Aug 15, 2016

    New York-based B2B purchase intent analyst Madison Logic has upgraded its Activate ABM marketing platform with the addition of attribution and engagement analytics. The tool provides B2B marketers with an 'account based marketing' solution (ABM), combining targeted ads and content syndication to inf...

    MRWEB.COM
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    LEAD AND DEMAND GENERATION AGENCY, SMARTACRE, OPENS NEW YORK CITY OFFICE

    Aug 12, 2016

    SmartAcre, Inc., a lead and demand generation marketing agency that helps B2B clients leverage marketing and sales technology throughout the buyers’ journey, announced the opening of its new office in New York City on August 1. This will allow SmartAcre to support the growing demand for marketing te...

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    ORACLE LAUNCHES LARGEST B2B AUDIENCE DATA MARKETPLACE

    Aug 12, 2016

    To help B2B marketers improve their targeting throughout the marketing funnel, Oracle Data Cloud's B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments, thus creating a highly scalable and customizable targeting solution. In addi...

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    ABM? IT'S REALLY B2B!

    Aug 12, 2016

    Andy MacMillan, CEO of email and marketing automation platform Act-On, wanted to make the point that ABM is really just another way of referring to B2B Marketing.

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    SOCIAL123 JOINS ABM CLOUD FOR SALESFORCE, THE FIRST-EVER ACCOUNT-BASED MARKETING PARTNERSHIP FOR THE SALESFORCE PLATFORM.

    Aug 11, 2016

    Social123 has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched yesterday at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categ...

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    ACT-ON SOFTWARE UNVEILS SOCIAL PLATFORM, INTEGRATES WITH EMAIL

    Aug 11, 2016

    Act-On’s Social Media Module includes publishing, listening and reporting capabilities, connecting the dots between social media campaigns and overall marketing goals such as brand awareness, demand generation or customer retention.

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    http://www.mediapost.com/publications/article/282276/act-on-software-unveils-social-platform-integrate.html867

    OCEANOS JOINS ABM CLOUD FOR SALESFORCE

    Aug 11, 2016

    Oceanos has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched today at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categories...

    OCEANOSINC
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    https://www.oceanosinc.com/news-events/oceanos-joins-abm-cloud-salesforce918

    BRIGHTFUNNEL ABM BENCHMARK INSIGHTS

    Aug 11, 2016

    This research is based on primary data from a network of organizations using the BrightFunnel platform. We analyzed data from the full calendar year 2015 to account for any seasonal variation. We limited the dataset to the high tech vertical to normalize for any industry variations.

    BRIGHTFUNNEL.COM
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    http://www.brightfunnel.com/account-based-marketing-benchmarks-2016/895

    LEANDATA JOINS ABM CLOUD FOR SALESFORCE — FIRST-EVER ACCOUNT-BASED MARKETING PARTNERSHIP FOR THE SALESFORCE PLATFORM

    Aug 11, 2016

    LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. This unprecedented partnership is bringing together a powerhouse group of companies to help marketers better understand the Account-Based Marketing software landscape and select b...

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    http://www.leandatainc.com/press-release/leandata-joins-abm-cloud-for-salesforce-first-ever-account-based-marketing-partnership-for-the-salesforce-pla898

    BRIGHTFUNNEL RELEASES ACCOUNT-BASED MARKETING (ABM) BENCHMARK INSIGHTS

    Aug 11, 2016

    BrightFunnel, the pioneer in B2B Marketing Intelligence, today released new benchmark data to guide marketing and sales organizations as they seek to adopt account-based marketing and sales strategies.

    FINANCE.YAHOO.COM
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    MADISON LOGIC EXPANDS ACTIVATE ABM TO INCLUDE MEASUREMENT AND ATTRIBUTION ANALYTICS

    Aug 10, 2016

    Madison Logic, the solution-provider in Account Based Marketing, announced today that, Activate ABMTM, the account based marketing platform, is more effective than ever in driving ROI for marketers with the launch of its new attribution and engagement analytics.

    MARTECHADVISOR.COM
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    http://www.martechadvisor.com/news/sales-enablement/madison-logic-expands-activate-abm-to-include-measurement-and-attribution-analytics/951

    MARKETO’S CO-FOUNDER SETS FOOT BACK INTO TARGETED MARKETING TOOLS DOMAIN WITH SERIES B FUNDING OF $22 MILLION FOR HIS STARTUP ENGAGIO

    Aug 10, 2016

    Jon Miller is setting foot back into the targeted marketing tools domain with his new marketing startup Engagio, which raised funding to the tune of $22 million in its latest Series B round, led by Norwest Venture Partners, along with Storm Ventures (one of the firms supporting Marketo) and FirstMar...

    MARTECHADVISOR
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    http://www.martechadvisor.com/news/sales-enablement/marketos-cofounder-sets-foot-back-into-targeted-marketing-tools-domain-with-new-startup-engagio-th902

    ENGAGIO RAISES $22M FOR ABM INNOVATION

    Aug 10, 2016

    Account-based marketing tech platform Engagio has raised $22 million in Series B funding that will go toward furthering its efforts to help B2B marketers proactively connect with the right accounts. Engagio has focused on an "account-based everything" model, which takes ABM's idea of specifically ta...

    FIERCECMO.COM
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    http://www.fiercecmo.com/story/engagio-raises-22m-abm-innoivation/2016-08-10872

    TELEVERDE HIRES FORMER SAP LEADER MORGAN JONES TO LEAD EUROPEAN EXPANSION

    Aug 10, 2016

    Mr. Jones is an accomplished B2B sales, marketing and demand generation leader, bringing a keen understanding of inside sales and demand generation to Televerde. Most recently he was the Senior Director of Demand Generation for SAP, and has held demand generation and inside sales roles at IBM, Vigne...

    TELEVERDE
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    http://www.televerde.com/press-releases/televerde-hires-former-sap-leader-morgan-jones-lead-european-expansion/878

    MADISON LOGIC EXPANDS ACTIVATE ABM PLATFORM

    Aug 10, 2016

    Account-based technology specialist Madison Logic has expanded the capabilities of its Activate ABM platform solution with new attribution and engagement analytics capabilities. The Activate ABM platform combines targeted advertising and content syndication to influence prospective accounts and iden...

    FIERCECMO.COM
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    http://www.fiercecmo.com/story/madison-logic-expands-activate-abm-platform/2016-08-10874

    TERMINUS ANNOUNCES FIRST-EVER ACCOUNT-BASED MARKETING CLOUD FOR SALESFORCE

    Aug 10, 2016

    Atlanta, Georgia: Terminus, the leading account-based marketing platform, announces the creation of ABM Cloud for Salesforce, a partner program consisting of account-based marketing software vendors whose products integrate and work seamlessly with the Salesforce CRM. Thirty-five vendors have joine...

    MARTECHADVISOR.COM
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    http://www.martechadvisor.com/news/sales-enablement/terminus-announces-firstever-accountbased-marketing-cloud-for-salesforce/853

    AN ESSENTIAL GUIDE FOR ALL BUSINESSES WANTING TO INITIATE AN ABM STRATEGY FOR THE FIRST TIME

    Aug 09, 2016

    Account-based Marketing or ABM has certainly taken the world of B2B by storm. Everyone is keen to use this strategy to improve conversions and enhance revenues. However, for organizations who are looking to involve themselves with ABM for the first time, there are many key areas of their business th...

    MARTECHADVISOR.COM
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    http://www.martechadvisor.com/articles/sales-enablement/an-essential-guide-for-all-businesses-wanting-to-initiate-an-abm-strategy-for-the-first-time/854

    ACT-ON SOFTWARE GOES ACCOUNT-BASED WITH NEW SOL

    Aug 09, 2016

    Account-based marketing technology solutions have made big headlines this year in the B2B space, and Act-On Software is the latest developer to join the party. Act-On's Account-Based Marketing Automation solution was unveiled last week, offering B2B marketers the ability to orchestrate an automated,...

    FIERCECMO.COM
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    http://www.fiercecmo.com/story/act-software-goes-account-based-new-solution/2016-05-09873

    MARKETO FOUNDER'S ACCOUNT-BASED MARKETING STARTUP NETS $22M

    Aug 09, 2016

    Jon Miller knows a thing or two about building an enterprise technology Software-as-a-Service (SaaS) company. He's one of the founders of Marketo, the San Mateo, Calif.-based marketing automation provider that plans to sell itself to a private equity investor for $1.79 billion.Experience helps. Mone...

    CMSWIRE.COM
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    http://www.cmswire.com/digital-marketing/marketo-founders-account-based-marketing-startup-nets-22m/848

    MADISON LOGIC-EXPANDS ACTIVATE ABM TO INCLUDE GROUNDBREAKING MEASUREMENT AND ATTRIBUTION ANALYTICS

    Aug 09, 2016

    Madison Logic, the global leader in Account Based Marketing, announced today that, Activate ABM™, the industry's leading account based marketing platform, is more effective than ever in driving ROI for marketers with the launch of its new attribution and engagement analytics.

    MARKET WIRED
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    http://www.marketwired.com/press-release/madison-logic-global-leader-account-based-marketing-expands-activate-abm-include-groundbreaking-2149170.htm849

    FACEBOOK WILL BYPASS WEB ADBLOCKERS, BUT OFFER AD TARGETING OPT-OUTS

    Aug 09, 2016

    Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertis...

    TECH CRUNCH
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    https://techcrunch.com/2016/08/09/facebook-will-bypass-web-adblockers-but-offer-ad-targeting-opt-outs/1143

    EMAIL IS STILL A VITAL DEMAND GENERATION TOOL

    Aug 08, 2016

    While outbound email blasts have mixed reviews as a marketing tactic, many B2B companies still find email a valuable tool for nurturing and customer retention

    MEDIAPOST.COM
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    http://www.mediapost.com/publications/article/282002/email-is-still-a-vital-demand-generation-tool.html943

    HOW CONTENT MARKETING HAS EVOLVED IN SIX YEARS

    Aug 05, 2016

    In 2010, Content Marketing Institute was born, with Content Marketing World debuting to an enthusiastic audience of 600 with 65 speakers the following year.

    CONTENT MARKETING INSTITUTE
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    http://contentmarketinginstitute.com/2016/08/content-marketing-evolved/832

    BEST PRACTICES FOR IDENTIFYING AND DEVELOPING MARKETING PERSONAS FOR ABM

    Aug 02, 2016

    When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. You’re not just marketing and selling to whichever individual downloads your content or interacts with your website, you have to be thinking about the ent...

    BUSINESS2COMMUNITY.COM
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    http://www.business2community.com/marketing/best-practices-identifying-developing-marketing-personas-abm-01611390#HZr0I5dPOOh5YehH.97847

    HOW TO USE UTM PARAMETERS TO TRACK ACCOUNT-BASED CAMPAIGNS IN GOOGLE ANALYTICS

    Aug 02, 2016

    Part of being a successful B2B marketer requires a constant focus on measurement. But actually measuring your impact can be kind of tricky. Take a second to think about all the ways a B2B buyer can stumble onto your website. Display ads. LinkedIn. Twitter. Word of mouth. How do you know which channe...

    BUSINESS2COMMUNITY.COM
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    http://www.business2community.com/brandviews/demandbase/use-utm-parameters-track-account-based-campaigns-google-analytics-01615406#tiOLbKQ2iGCbbhgz.97850

    IT’S TIME TO GET SERIOUS ABOUT YOUR SOCIAL MEDIA LEAD GENERATION

    Aug 02, 2016

    If you don’t have a clear strategy in place to streamline day-to-day operations and maximize your ROI, you’ll end up investing a lot of time and money with nothing to show for it.53 days until 20,000+ global leaders come together for SMW February Conference. Learn more.Using social media...

    SOCIAL MEDIA WEEK
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    https://socialmediaweek.org/blog/2016/08/time-get-serious-social-media-lead-generation/1285

    3 STEPS FORWARD IN YOUR REVENUE MARKETING JOURNEY

    Aug 01, 2016

    I was standing in front of 2,000 global field marketers, about to present a vision for marketing at the Microsoft Global Exchange. I was nervous, as I planned to begin the talk with my old tried-and-true Revenue Marketing Journey slide, created in 2011. Imagine my surprise when people began to take ...

    B2BMARKETING.NET
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    https://www.b2bmarketing.net/en/resources/blog/3-steps-forward-your-revenue-marketing-journey?utm_source=website&utm_medium=newsLink&utm_campaign=b2bm906

    SOCEDO DEBUTS DEMAND GEN SYSTEM FOR SOCIAL MEDIA

    Aug 01, 2016

    Socedo is a demand generation system designed to empower marketers to discover, engage and qualify prospects through social media to generate revenue at scale.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/solution-spotlight/socedo-demand-gen-system-for-social-media769

    LEADGENIUS RAISES $10M TO EXPAND ABM PLATFORM

    Jul 28, 2016

    Software startup LeadGenius is expanding its account-based marketing (ABM) platform after closing a Series B financing round of $10 million.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/financial-news/leadgenius-raises-10m-to-expand-abm-platform770

    VISISTAT, INC. ANNOUNCES CORPORATE IDENTITY CHANGE TO KICKFIRE, INC

    Jul 28, 2016

    VisiStat, Inc., the industry leader in IP address intelligence and lead identification technology, announced today that, effective immediately, it has changed its corporate name to KickFire, Inc. The name change is part of a branding initiative to align the company’s current solutions and reflect th...

    PRWEB
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    http://www.prweb.com/releases/2016/07/prweb13574360.htm792

    CREATING POWER-PACKED ABM CAMPAIGNS THROUGH EFFECTIVE ACCOUNT LISTING

    Jul 28, 2016

    The synergies in the marketing world for B2B have evolved ever so consistently. In the present scheme of things, managing data efficiently is a challenge for B2B marketers, but if that is achieved, it becomes a stepping stone for successful campaigns that are based on account-based marketing (ABM).

    MARTECH ADVISOR
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    http://www.martechadvisor.com/articles/sales-enablement/creating-powerpacked-abm-campaigns-through-effective-account-listing/724

    HYDRAULIC CYLINDER MARKET: SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2015 - 2021

    Jul 28, 2016

    A Hydraulic cylinder is also called a linear hydraulic motor. It is a mechanical actuator which is used to provide a unidirectional force by a unidirectional stroke.

    OPENPR
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    http://www.openpr.com/news/352545/Hydraulic-Cylinder-Market-Segmentation-Industry-trends-and-Developments-2015-2021.html725

    LEADGENIUS RAISES $10 MILLION IN SERIES B FINANCING TO EXPAND ITS ACCOUNT-BASED MARKETING (ABM) PLATFORM

    Jul 28, 2016

    BERKELEY, CA--(Marketwired - Jul 28, 2016) - LeadGenius today announced that it has closed its Series B financing round of $10 million to radically expand its Account-Based Marketing (ABM) platform. Lumia Capital led the latest round of financing with participation from Javelin Venture Partners and ...

    MARKETWIRED
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    http://www.marketwired.com/press-release/leadgenius-raises-10-million-series-b-financing-expand-its-account-based-marketing-abm-2146156.htm1294

    #FLIPMYFUNNEL ACCOUNT-BASED MARKETING CONFERENCE HEADS TO BOSTON

    Jul 27, 2016

    #FlipMyFunnel, the first-ever community dedicated to account-based marketing, is coming back to Boston for a second round of funnel flipping and a celebration of its first birthday. More than 500 B2B marketing and sales professionals will gather in Boston on Thursday, Aug. 11, 2016, at the Boston Co...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/events-webinars/flipmyfunnel-accountbased-marketing-conference-heads-to-boston/1170

    WHAT IS DEMAND GENERATION AND WAYS TO BUILD A SUCCESSFUL DEMAND GENERATION SYSTEM

    Jul 26, 2016

    What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all ...

    CASHCOWMARKETING
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    http://cashcowmarketing.co.uk/successful-demand-generation/1202

    COMSCORE ENHANCES PLAN METRIX SOLUTION WITH MOBILE DATA INPUTS

    Jul 26, 2016

    ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. This combined solution will continue to ...

    COMSCORE
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    http://www.comscore.com/Insights/Press-Releases/2016/7/comScore-Enhances-Plan-Metrix-Solution-with-Mobile-Data-Inputs1088

    SCOTT BRINKER AND SANGRAM VAJRE JOIN FORCES TO DISCUSS ACCOUNT-BASED MARKETING AND TECHNOLOGY

    Jul 26, 2016

    Scott Brinker, the Author at Chief Marketing Technologist and Terminus CMO, Sangram Vajre discussed account-based marketing technology in a recent interview.

    TERMINUS
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    http://terminus.com/company/news-pr/739

    EVERGAGE LAUNCHES DATA HUB TO OFFER HOLISTIC VIEW OF CUSTOMERS

    Jul 26, 2016

    Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing campaigns, according to the company.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/evergage-launches-data-hub820

    TRUE INFLUENCE SURGES IN Q2 GROWTH IN ACCOUNT-BASED MARKETING SPHERE

    Jul 26, 2016

    True Influence, a leading Account-Based Marketing (ABM) technology platform, has shared details of its Q2 2016 Progress Report. The company is an authority on B2B prospect intelligence and demand generation, and has made considerable competitive gain within the field in the last two quarters after t...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/07/p8258557/true-influence-surges-in-q2-growth-in-account-based-marketing-sphere766

    VERIZON COULD BOOST YAHOO AD TARGETING, BUT CHALLENGES AHEAD

    Jul 25, 2016

    EW YORK (AP) - Verizon’s deal for Yahoo could give the phone company a stronger foothold in digital advertising as it takes what it knows about its customers’ whereabouts and combines that with Yahoo’s popular destinations and AOL’s advertising expertise. To boost traffic and...

    THE WASHINGTON TIMES
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    http://www.washingtontimes.com/news/2016/jul/25/verizon-could-boost-yahoo-ad-targeting-but-challen/1238

    SALES ENABLEMENT AND ACCOUNT-BASED MARKETING SPUR SALES OPPORTUNITIES AT ROCKET FUEL

    Jul 23, 2016

    Programmatic marketing and media buying company Rocket Fuel has a separate sales enablement group tasked with creating assets and training programs to drive more efficient selling.

    EMARKETER
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    http://www.emarketer.com/Article/Sales-Enablement-Account-Based-Marketing-Spur-Sales-Opportunities-Rocket-Fuel/1014202931

    THE POINT NAMED TO LIST OF “TOP 100 B2B MARKETING BLOGS”

    Jul 21, 2016

    The Point, a blog by Spear Marketing Group, a leading full-service B2B demand generation agency, has been named to a list of the world’s “Top 100 B2B Marketing Blogs.” Blogs were ranked on the list, published by Feedspot, based on the following criteria: Google reputation and Google search ranking ...

    SPEARMARKETING.COM
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    http://www.spearmarketing.com/point-named-list-top-100-b2b-marketing-blogs/947

    GLOBAL WELDING EQUIPMENT MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 21, 2016

    Welding technology is widely adopted in all small and large scale industries dealing with fabrication processes; it is also used for repairing and refurbishing metal products.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78058/global-welding-equipment-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4_a5_m7iko668

    CHINA ELECTRIC VEHICLE MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 21, 2016

    China has been aggressive in its efforts to promote EV adoption, primarily to cope with the growing pollution scenario. China was placed at the top of the nations with the most carbon dioxide emissions in 2011.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78134/china-electric-vehicle-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V4_ZP_m666

    LOW END SERVERS MARKET : SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2024

    Jul 20, 2016

    The servers market has always been brewing and dynamic with changes encouraged by the emergence of new technologies and low end servers market is not an exception.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/3012398667

    MOBILE TICKETING MARKET WORLD SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    Mobile ticketing is the process in which customers purchase and obtain tickets using their smartphones or other mobile devices. There are several applications for mobile ticketing, including event ticketing, airline ticketing, transit ticketing, and theatre ticketing.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77473/mobile-ticketing-market-world-segmentationparameters-and-prospects-2016-to-2020-market-research-report#.V46L9Pl650

    GLOBAL PRESS BRAKES MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 20, 2016

    Press brake, also known as brake press, is a machine tool used for bending sheet and plate materials, most commonly sheet metals. Two C frames form the sides of a press brake.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78044/global-press-brakes-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4_blPm7iko669

    DEFENSE BORDER SECURITY WORLD MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    Border security forces safeguard nations’ security, economic prosperity, and national sovereignty. They restrict trans-border crimes, smuggling, infiltration, and aid in collecting trans-border intelligence.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78034/defense-border-security-world-market-segmentationparameters-and-prospects-2016-to-2020-market-research-report#.670

    BABY BOTTLES MARKET WORLD SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    The report covers the current scenario and the growth prospects of the global baby bottles market for the period of 2015-2019. To calculate the market size, the report considers revenue generated from the sales of various types of baby bottles: glass, plastic, and other baby bottles.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/78011/baby-bottles-market-world-segmentationparameters-and-prospects-2016-to-2020-market-research-report#.V4_dFfm7iko671

    US AGRICULTURAL MACHINERY MARKET WORLD SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2020 MARKET RESEARCH REPORT

    Jul 20, 2016

    Agricultural machinery has evolved over the years and modern agricultural machines have enhanced the speed, volume, and efficiency of agricultural practices; the machineries are designed and configured to suit the varied needs of end-users. The market depends on agricultural land and farm output and...

    EIN NEWS
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    http://www.einnews.com/pr_news/335844811/us-agricultural-machinery-market-world-segmentation-parameters-and-prospects-2016-to-2020-market-research-rep672

    GLOBAL DAIRY PACKAGING MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 20, 2016

    Dairy products are high energy-yielding products made from raw milk. Since milk can be easily contaminated because of lactose fermentation, dairy products need to be packed in durable materials, so they reach the customer in desirable condition.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77953/global-dairy-packaging-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4_e3vm7iko673

    ACCOUNT-BASED TACTICS NEED STRONG DATA FOUNDATION

    Jul 20, 2016

    As account-based marketing strategies have taken off in popularity with B2B marketing teams, it becomes clearer that the most successful ABM programs are built on a foundation of strong customer data.The “Account-Based Marketing: The Art of the Start” report from Avention polled B2B mark...

    AVENTION- ONESOURCE SOLUTIONS
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    https://www.avention.com/fiercecmo-account-based-tactics-need-strong-data-foundation1266

    GLOBAL SMART FABRICS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 19, 2016

    The Global Service Robotics market is estimated to escalate from $6.25 billion in 2014 to a whopping $21.23 billion in 2020 with a CAGR of 22.6%. Service Robots are the types of robots which are either semi or fully autonomous.

    EIN NEWS
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    http://www.einnews.com/pr_news/335815417/global-smart-fabrics-market-2016-share-trend-segmentation-and-forecast-to-2020651

    ERBIUM OXIDE MARKET MARKET SEGMENTS, OPPORTUNITY, GROWTH AND FORECAST BY END-USE INDUSTRY 2020

    Jul 19, 2016

    Erbium oxide is a water insoluble oxide synthesized from the lanthanide metal erbium. Erbium oxide has excellent electrical, optical and photoluminescence properties.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/3010857652

    WORLD PRODUCT LIFECYCLE MANAGEMENT PLM IT MARKET: SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2016 - 2024

    Jul 19, 2016

    Product life-cycle management (PLM) is an information system that can integrate data, processes, business systems, and eventually people in an extended enterprise.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/3010656653

    GLOBAL GLUCOSE BIOSENSOR MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2022

    Jul 19, 2016

    According to research, the Global Glucose Biosensor Market is accounted for $15.3 billion in 2015 and is expected to reach $30.5 billion by 2022 growing at a CAGR of 10.29% from 2015 to 2022.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77417/global-glucose-biosensor-market-2016-share-trend-segmentation-and-forecast-to-2022#.V46Pgfl97IU654

    US PERSONAL LUXURY GOODS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2019 MARKET RESEARCH REPORT

    Jul 19, 2016

    Personal luxury goods include luxury items used for personal use. Luxury could be defined by different individuals differently based on perceptions about products which could give them comfort and pleasure.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77378/us-personal-luxury-goods-market-segmentationparameters-and-prospects-2016-to-2019-market-research-report#.V46Qe655

    SMART WATCH MARKET DEVELOPMENT, TREND, SEGMENTATION AND FORECAST TO 2027

    Jul 19, 2016

    To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the Global Smart Watch Market.

    MARKET RESEARCH FUTURE
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    https://industrytoday.co.uk/market-research-industry-today/smart-watch-market-development--trend--segmentation-and-forecast-to-2027656

    GLOBAL LIVER CIRRHOSIS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 19, 2016

    Cirrhosis of the liver (or liver fibrosis) is a serious condition in which the liver stops functioning properly due to damage and irreversible scarring of the liver tissue.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/77293/global-liver-cirrhosis-market-2016-share-trend-segmentation-and-forecast-to-2020#.V46SMvl97IU657

    ELECTRONIC MEASURING SYSTEM MARKET : SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2026

    Jul 18, 2016

    Electronic measuring systems come under the category of testing and measuring equipment. Electronic measuring systems are becoming more common in the field of manufacturing, maintenance, and education due to strict and rigorous – quality, safety and environmental standards.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/76490/electronic-measuring-system-market-segmentation-industry-trends-and-developments-2026#.V4zcePl97IU634

    THE 2016 REPORT ON IT OUTSOURCING WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 18, 2016

    According to researcher, the Global IT Outsourcing Market is accounted for $314.92 billion in 2015 and is expected to reach $481.37 billion by 2022 growing at a CAGR of 6.2% during the forecast period.

    EIN NEWS
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    http://www.einnews.com/pr_news/335572541/the-2016-report-on-it-outsourcing-world-market-segmentation-and-major-players-analysis-2020635

    CYBER SECURITY MARKET DEVELOPMENT, TREND, SEGMENTATION AND FORECAST TO 2021

    Jul 18, 2016

    The market for global cyber security is estimated at $60-70 billion in 2015 and is expected to grow at a CAGR of 8-11% within forecasted period. The market has been majorly segmented on the basis of solutions which includes network security, endpoint security, content security, application security,...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/76749/cyber-security-market-development-trend-segmentation-and-forecast-to-2021#.V4zhPfl97IU636

    GLOBAL CLOUD AUTOMATION MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 18, 2016

    According to researcher, the Global Cloud Automation market is poised to reach $70.98 billion by 2022 growing at a CAGR of 12.92 % during the forecast period.

    NEWSMAKER
    READ MORE

    http://www.newsmaker.com.au/news/76424/global-cloud-automation-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4zjgvl97IU637

    GLOBAL CYTOLOGY COLLECTION MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016

    Jul 18, 2016

    First, the report provides a basic overview of the Cytology Collection industry including definitions, classifications, applications and industry chain structure. And development policies and plans are discussed as well as manufacturing processes and cost structures.

    ACUTE MARKET REPORTS
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    http://www.golfintuition.co.uk/global-cytology-collection-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/638

    GLOBAL BIOHAZARD BAGS CONSUMPTION MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016

    Jul 18, 2016

    First, the report provides a basic overview of the Biohazard Bags Consumption industry including definitions,classifications, applications and industry chain structure.

    ACUTE MARKET REPORTS
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    http://www.golfintuition.co.uk/global-biohazard-bags-consumption-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-report639

    WORLD SILICON ANODE BATTERY MARKET : SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS TO 2016 – 2026

    Jul 18, 2016

    Silicon anode batteries are an extension of Lithium ion batteries. Conventional lithium-ion batteries used lithium and carbon/graphite as anode material following widely reported explosion incidence and overheating.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/76565/world-silicon-anode-battery-market-segmentation-industry-trends-and-developments-to-2016-2026#.V4zte_l97IV640

    GLOBAL HIGH TEMPERATURE SUPERCONDUCTOR CONSUMPTION MARKET- SEGMENTED BY APPLICATION, GEOGRAPHY TRENDS AND FORECASTS (2016-2021)

    Jul 18, 2016

    The Global High Temperature Superconductor Consumption market is a topic of interest for many individuals and companies. For established firms and new comers, it is important to collect information regarding the industry.

    NEWSMAKER
    READ MORE

    http://www.newsmaker.com.au/news/76682/global-high-temperature-superconductor-consumption-market-segmented-by-application-geography-trends-and-forecas641

    UV LIGHT STABILIZERS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 15, 2016

    UV light stabilizers protect plastic or wooden components from long-term effects of ultraviolet radiations. A polymer photo-degradation process occurs when a substance is exposed to UV radiation, resulting in deterioration of physical properties of the substance such as changes in color, loss of str...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/75619/uv-light-stabilizers-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V4f4I_l97623

    5 TECHNIQUES TO HONE IN ON YOUR TARGET MARKET

    Jul 15, 2016

    Finding a target market is not only helpful; it’s a critical part of the process of achieving lift-off for your company. After all, without customers, you have no business. When people ask, “How’s business?” they’re typically referring to the amount of customer turnover you’re receiving.

    ALLEYWATCH
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    http://www.alleywatch.com/2016/07/5-techniques-hone-target-market/624

    TWO NEW PROJECTS TARGET ADS AT YOUR CAR

    Jul 15, 2016

    The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers.

    MARKETING LAND
    READ MORE

    http://marketingland.com/two-new-projects-target-ads-car-184638625

    FINALLY! NOW THERE'S A WAY TO OPT-OUT OF BEHAVIORAL ADS

    Jul 15, 2016

    Think back to the last time you went window shopping online. Whether you were hunting for a new pair of shoes, a laptop, or a piece of artwork, if you didn't buy it, you're probably now seeing ads for that product on every website.

    THE KIM KOMANDO SHOW
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    http://www.komando.com/happening-now/366032/finally-now-theres-a-way-to-opt-out-of-behavioral-ads626

    POKEMON GO CRAZE CREATES NICHE MARKET IN BALTIMORE SUBURBS

    Jul 15, 2016

    Around the Baltimore suburbs, police have been advising Pokémon Go players not to multitask.While playing the virtual reality game, whose goal is to catch the Pokémon character, authorities say users may be distracted and become injured or victims of crimes.

    PATCH MEDIA
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    http://patch.com/maryland/perryhall/pokmon-go-craze-creates-niche-market-baltimore-suburbs627

    DATA ANALYSIS HELPS MEMEBOX FIND BEAUTY MARKET NICHE

    Jul 15, 2016

    Memebox is a relatively new face in the South Korean beauty industry which is largely dominated by cosmetics giants such as Amorepacific, Estee Lauder and MAC.

    KOREAHERALD
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    http://www.koreaherald.com/view.php?ud=20160715000852628

    THE 2016 REPORT ON INDUSTRIAL ENZYMES WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 15, 2016

    According to Researcher, the Global Industrial Enzymes Market is valued at $4.91 billion in 2015 and is expected to reach $9.74 billion by 2022 growing at a CAGR of 10.3% between 2015 and 2022. The factors contributing to the market growth include rising demand for biofuels, investments in R&D, and ...

    EIN NEWS
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    http://www.einnews.com/pr_news/335260983/the-2016-report-on-industrial-enzymes-world-market-segmentation-and-major-players-analysis-202629

    THE 2016 REPORT ON CLINICAL DATA ANALYTICS WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 15, 2016

    Big data in healthcare is overwhelming not only because of its volume but also because of the diversity of data types and the speed at which it must be managed. The totality of data related to patient healthcare and well-being make up “big data” in the healthcare industry.

    EIN NEWS
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    http://www.einnews.com/pr_news/335238124/the-2016-report-on-clinical-data-analytics-world-market-segmentation-and-major-players-analysis-2020630

    GLOBAL SCREENLESS DISPLAY MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 15, 2016

    The global screenless display market is projected to reach $3416.15 million by the end of 2020, at a compound annual growth rate of 30.34% over the six year forecasted period. Today, day-to-day problems are being solved with the advancement of technology and making life comfortable.

    EIN NEWS
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    http://www.einnews.com/pr_news/335229229/global-screenless-display-market-2016-share-trend-segmentation-and-forecast-to-2020631

    GLOBAL GOVERNMENT CLOUD MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 15, 2016

    Government organizations are looking forward to increase efficiency and improvement in service delivery. This is being effectively facilitated by adoption of cloud services. Government agencies look for security and scalability in their cloud services solutions.

    EIN NEWS
    READ MORE

    http://www.einnews.com/pr_news/335227123/global-government-cloud-market-2016-share-trend-segmentation-and-forecast-to-2020632

    SMART CITY INFRASTRUCTURE MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 15, 2016

    The 'Global and Chinese Smart City Infrastructure Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Smart City Infrastructure industry with a focus on the Chinese market.

    NEWSMAKER
    READ MORE

    http://www.newsmaker.com.au/news/76037/smart-city-infrastructure-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V4lN633

    AVENTION ENHANCES ONESOURCE PLATFORM WITH ABM CAPABILITIES

    Jul 15, 2016

    Business insights tech specialist Avention has upgraded its OneSource platform with new dashboards aimed at improving sales and marketing effectiveness and efficiency. Avention believes that the platform's updates will help users find the customer and prospect data and insights they need faster....

    FIERCECMO
    READ MORE

    http://www.fiercecmo.com/tech/avention-enhances-onesource-platform-abm-capabilities1267

    NEUSTAR EXPANDS INTO ADDRESSABLE TV AD TARGETING AND MEASUREMENT WITH DISH MEDIA SALES

    Jul 14, 2016

    a trusted, neutral provider of real-time information services, today announced its expansion into addressable TV ad targeting and measurement through a partnership with DISH Media Sales, a leader in addressable and advanced advertising.

    MULTICHANNEL NEWS
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    http://www.multichannel.com/prfeed/neustar-expands-addressable-tv-ad-targeting-and-measurement-dish-media-sales/406323614

    THE 2016 REPORT ON BIOGAS UPGRADING WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 14, 2016

    The Global Biogas Upgrading market is estimated to be $0.26 billion in 2014 and is expected to reach $1.97 billion by 2022 growing at a CAGR of 28.65% from 2014-2022. Some of the key drivers of the market include strict Government regulations, greenhouse gas emissions reductions, volatile fertilizer...

    EIN NEWS
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    http://www.einnews.com/pr_news/335074526/the-2016-report-on-biogas-upgrading-world-market-segmentation-and-major-players-analysis-2020615

    THE 2016 REPORT ON BISPHENOL A WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 14, 2016

    Global Bisphenol A market size is accounted for $14.6 billion in 2014 and is expected to grow at a CAGR of 5.2% to reach $21.9 billion by 2022. The drivers of the market are raising demand for polycarbonate plastics and epoxy resins, growth in global automobile sector and rapid growth in demand for ...

    EIN NEWS
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    http://www.einnews.com/pr_news/335073476/the-2016-report-on-bisphenol-a-world-market-segmentation-and-major-players-analysis-2020616

    THE 2016 REPORT ON COSMECEUTICALS WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 14, 2016

    According to reseracher, the Global Cosmeceuticals Market is expected to grow at a CAGR of 9.8% during the forecast period. Growing desire of consumers to maintain young-looking appearance, increasing tendency of people to maintain healthy skin without using chemicals is fueling the demand for natur...

    EIN NEWS
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    http://www.einnews.com/pr_news/335076582/the-2016-report-on-cosmeceuticals-world-market-segmentation-and-major-players-analysis-2020617

    GLOBAL PROFESSIONAL CLOUD SERVICES MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 14, 2016

    The global Market for Cloud Professional Services is expected to grow from $10.42 Billion in 2014 to $35.63 billion by the end of 2019 at a CAGR of 27.88%.Cloud Professional services firms of all categories have been advising their clients for years to focus on their core competency and let certain ...

    EIN NEWS
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    http://www.einnews.com/pr_news/335060314/global-professional-cloud-services-market-2016-share-trend-segmentation-and-forecast-to-2020618

    CHINA DENTAL APEX LOCATOR MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 14, 2016

    The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Dental Apex Locator market analysis is provided for the China markets including development trends, competitive landscape analysis, and key regions development ...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/75555/china-dental-apex-locator-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V4fz619

    GLOBAL RETAIL ANALYTICS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 14, 2016

    The Global Retail Analytics Market was valued at USD 1.97 billion in 2014 and is projected to reach USD 5.78 billion by 2020 during the forecast period.

    EIN NEWS
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    http://www.einnews.com/pr_news/335029918/global-retail-analytics-market-2016-share-trend-segmentation-and-forecast-to-2020620

    ADVANCED PREDICTIVE ANALYTICS SOFTWARE MARKET IS SEGMENTED ON THE BASIS OF END-USER INDUSTRY AND REGION BY PMR

    Jul 14, 2016

    The advanced and predictive analytics (APA) software market stood at US$2,422.9 mn in 2014 and will register an 8.6% CAGR between 2015 and 2020, thanks chiefly to the utilization of big data repositories. This is the key finding of a report published by Persistence Market Research.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/75522/advanced-predictive-analytics-software-market-is-segmented-on-the-basis-of-enduser-industry-and-region-by-pmr#.621

    GLOBAL ELECTRONICS ACCESS CONTROL SYSTEM MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 14, 2016

    Increasing threat of terrorism and demand for an enhanced security system are major driving forces to adopt Electronics Access Control System (EACS). The EACS market includes authentication system, alarm system and perimeter security systems.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/75254/global-electronics-access-control-system-market-2016-share-trend-segmentation-and-forecast-to-2020#.V4f3WPl97IU622

    COLLOIDS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 14, 2016

    This report studies Colloids (Blood Plasma) in Global and China market, focuses on top manufacturers in global and China market, involving Colloids (Blood Plasma) price of each type, production, revenue and market share for each manufacturer.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/74949/colloids-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V4ak5_l97IU610

    CHINA SURGICAL GLOVES MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 14, 2016

    The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Surgical Gloves market analysis is provided for the China markets including development trends, competitive landscape analysis, and key regions development stat...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/74958/china-surgical-gloves-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V4aj4fl9611

    ELECTROLYTIC MANGANESE DIOXIDE (EMD) MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 14, 2016

    Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/74922/electrolytic-manganese-dioxide-emd-market-segmentationparameters-and-prospects-2016-to-2021-market-research-rep612

    GLOBAL SAFETY IO MODULES MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 13, 2016

    The Global Navigation Systems market is poised to grow at a CAGR of 9.98% over the forecast period to reach $937.96 million by the end of 2020, from the current market size of $582.93 million in 2015. Navigation System was traditionally referred to the services aiding in route and path guidance.

    EIN NEWS
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    http://www.einnews.com/pr_news/334832812/global-safety-io-modules-market-2016-share-trend-segmentation-and-forecast-to-2020613

    THE 2016 REPORT ON CLOUD COMPUTING WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jul 13, 2016

    According to RESEARCHER, the Global Cloud Computing Market is accounted for $103.35 billion in 2015 and is poised to reach $512.81 billion by 2022 growing at a CAGR of 25.7% during the forecast period.

    EIN NEWS
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    http://www.einnews.com/pr_news/334892834/the-2016-report-on-cloud-computing-world-market-segmentation-and-major-players-analysis-2020607

    THE 2016 REPORT ON CONTENT DELIVERY NETWORK (CDN) WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2022

    Jul 13, 2016

    According to RESEARCHER, the Global Content Delivery Network (CDN) Market is valued at $4.63 billion in 2014 and is expected to grow at a CAGR of 27.3% to reach $25.07 billion by 2022. Growing volume of data utilization over internet and rising tendency of digitalization among organizations are the ...

    EIN NEWS
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    http://www.einnews.com/pr_news/334891995/the-2016-report-on-content-delivery-network-cdn-world-market-segmentation-and-major-players-analysis-2022608

    GLOBAL NAVIGATION SYSTEM MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 13, 2016

    The Global Navigation Systems market is poised to grow at a CAGR of 9.98% over the forecast period to reach $937.96 million by the end of 2020, from the current market size of $582.93 million in 2015.

    EIN NEWS
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    http://www.einnews.com/pr_news/334870739/global-navigation-system-market-2016-share-trend-segmentation-and-forecast-to-2020609

    CHINA MEDICAL HOLLOW SCREW MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jul 12, 2016

    The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Medical Hollow Screw market analysis is provided for the China markets including development trends, competitive landscape analysis, and key regions development...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/73653/china-medical-hollow-screw-market-segmentationparameters-and-prospects-2016-to-2022-market-research-report#.V4P595

    GLOBAL CLOUD TV MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 12, 2016

    The Cloud TV market is poised to grow at a CAGR of 9.89% during the forecast period 2014 to 2020. Cloud TV has the capability of being deployed Over-the-Top (OTT) to the clients, in which there is no contribution of multiple system operators.

    EIN NEWS
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    http://www.einnews.com/pr_news/334622704/global-cloud-tv-market-2016-share-trend-segmentation-and-forecast-to-2020600

    GLOBAL MODULAR UPS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 12, 2016

    Modular UPS system comprises of different small modules to create a big UPS systems. Each of the modules has all the hardware and software needed for an autonomous operation, with component distributed between different units, potential for single point failure is eliminated.

    EIN NEWS
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    http://www.einnews.com/pr_news/334603174/global-modular-ups-market-2016-share-trend-segmentation-and-forecast-to-2020601

    GLOBAL ELECTRONIC PAPER MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 12, 2016

    Electronic paper (E-paper) is a display screen, which mimics the appearance of ordinary ink on paper. E-papers are reusable, portable and flexible electronic display screens, which provide wide viewing angles and effective reading assistance even in direct sunlight.

    EIN NEWS
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    http://www.einnews.com/pr_news/334611414/global-electronic-paper-market-2016-share-trend-segmentation-and-forecast-to-2020602

    GLOBAL VIDEO ON DEMAND MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 12, 2016

    Video on demand is a system in which users can select and watch desired content as per their convenience and have necessary control over the viewership.

    EIN NEWS
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    http://www.einnews.com/pr_news/334610412/global-video-on-demand-market-2016-share-trend-segmentation-and-forecast-to-2020603

    ANNUITAS AND ITS CLIENTS NAMED FINALISTS FOR CONTENT MARKETING AWARDS

    Jul 12, 2016

    ANNUITAS clients SecureWorks and PR Newswire have been named finalists in the Content Marketing Awards for strategies and programs that were designed and implemented by ANNUITAS. Presented by the Content Marketing Institute, the Content Marketing Awards recognize the best content marketing projects,...

    PR NEWSWIRE ASSOCIATION LLC
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    http://www.prnewswire.com/news-releases/annuitas-and-its-clients-named-finalists-for-content-marketing-awards-300297524.html790

    DEMAND GEN REPORT’S LEAD LIFECYCLE MONTH TO CULMINATE WITH THE 3RD ANNUAL LEAD LIFECYCLE WEBINAR SERIES IN JULY

    Jul 11, 2016

    Demand Gen Report will continue to focus on how B2B organizations can effectively usher leads through the buying funnel during the month of July and will close out the month with the 2016 Lead Lifecycle Webinar Series (#LLS16). The series will feature 12 webinars over the course of six days.

    EIN NEWS
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    http://www.einnews.com/pr_news/334530538/demand-gen-report-s-lead-lifecycle-month-to-culminate-with-the-3rd-annual-lead-lifecycle-webinar-series-in-ju811

    LEADGNOME, AN AWARD-WINNING ACCOUNT BASED MARKETING WEB SERVICE, PARTNERS WITH REVENGINE MARKETING

    Jul 11, 2016

    LeadGnome, Inc., the category-defining Account Based Intelligence (ABI) web service company, mines emails to generate new contacts, enhances and maintains existing leads, and delivers actionable intelligence that fuel sales acceleration, has partnered with RevEngine Marketing, whose President, Jeff ...

    EIN NEWS
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    http://www.einnews.com/pr_news/334558321/leadgnome-an-award-winning-account-based-marketing-web-service-partners-with-revengine-marketing750

    ACCOUNT BASED MARKETING: A DATA-DRIVEN PERSPECTIVE

    Jul 11, 2016

    If you were at Sirius Summit a few weeks ago in Nashville, you undoubtedly heard the term “Account Based Marketing” about a bagillion times. It is one buzz word in B2B marketing right now, along with “Predictive Analytics” and “Channel Enablement.” This idea of defining a set of accounts to target, ...

    MARKETONE INTERNATIONAL
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    https://www.marketone.com/account-based-marketing-data-driven-perspective844

    ANTI-CAKING AGENTS MARKET : INDUSTRY DYNAMICS, SEGMENTATION, CURRENT AND PROJECTED INDUSTRY TRENDS, COMPETITIVE LANDSCAPE AND FORECASTS 2014 - 2020

    Jul 11, 2016

    Growth of the food and beverage industry due to the rising population, rising consumer awareness about packaged food and shifting consumer preference towards convenience food.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/3001681596

    GLOBAL PH SENSORS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020

    Jul 11, 2016

    An acidic or alkaline property of a solution is depicted by pH sensors which represents the concentration of hydronium ion. The essential components of ph sensor are measuring electrode, reference junction, temperature sensing element, reference electrolyte.

    WISEGUYREPORTS
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    http://www.einnews.com/pr_news/334530530/global-ph-sensors-market-2016-share-trend-segmentation-and-forecast-to-2020593

    AUTOMOTIVE SENSOR MARKET DEVELOPMENT, TREND, SEGMENTATION AND FORECAST TO 2027 ILLUMINATED BY NEW REPORT

    Jul 11, 2016

    To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the global automotive sensor market - To provide insights about factors affecting the market growth - To analyze the hydroponics market based on various factors- price analysis, suppl...

    WHATECH
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    https://www.whatech.com/market-research/transport/180797-automotive-sensor-market-development-trend-segmentation-and-forecast-to-2027-illuminated-by-n594

    KNEE REPLACEMENTS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 08, 2016

    Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/72362/knee-replacements-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V36pCvl97IU588

    FIVE STEPS FOR BUILDING A BEST PRACTICE ABM CAMPAIGN

    Jul 08, 2016

    You can’t read a B2B blog post lately without coming across the newest acronym on the block: #ABM.So why the hype? And why now? Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketi...

    MARKETINGMAG.COM.AU
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    https://www.marketingmag.com.au/hubs-c/five-steps-building-best-practice-abm-campaign/840

    HOW DATA-DRIVEN ACCOUNT-BASED MARKETING CAN HELP ACHIEVE SALES AND MARKETING ALIGNMENT

    Jul 08, 2016

    Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized letters and collateral pieces to send to those targets as door openers.

    MADISON LOGIC
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    https://www.madisonlogic.com/how-data-driven-account-based-marketing-can-help-achieve-sales-and-marketing-alignment/815

    MOTHERBOARDS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 07, 2016

    The 'Global and Chinese Motherboards Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Motherboards industry with a focus on the Chinese market.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/72138/motherboards-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V36px_l97IU589

    GLOBAL NPK MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016

    Jul 07, 2016

    Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.

    ACUTE MARKET REPORTS
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    http://thrasherbacker.com/global-npk-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/0115131/590

    SALESFUSION CONTINUES TO SUPPORT ACCOUNT BASED MARKETING

    Jul 07, 2016

    Salesfusion, the leading marketing automation platform (MAP) provider for small and mid-sized business and their team of account based marketing (ABM) experts, today reveal new resources to assist businesses with their ABM approach.

    SALESFUSION
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    http://www.marketwired.com/press-release/salesfusion-continues-to-support-account-based-marketing-2140450.htm586

    CLOUD COMPUTING SERVICES MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 07, 2016

    Cloud Computing is the practice of sharing a network of remote servers which are hosted on the Internet to store, process, and manage data rather than on a local server or a personal computer.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/71740/cloud-computing-services-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report579

    SMART GAS METER MARKET SEGMENTATION, TECHNOLOGIES, TREND AND GLOBAL-FORECAST TO 2027

    Jul 06, 2016

    To provide detailed analysis of the market structure, along with the ten year forecast of various segments and sub-segments of the global Smart Gas Meter market.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/71595/smart-gas-meter-market-segmentation-technologies-trend-and-globalforecast-to-2027580

    AUTOMOTIVE PAINT MARKET: SEGMENTATION, COMPETITIVE LANDSCAPE, INDUSTRY TRENDS AND DEVELOPMENTS 2020

    Jul 06, 2016

    Automotive paint are used widely both for the vehicle interior and exterior and for almost every material used in automobile such as lightweight steel, plastic, aluminum, metal alloys, fiber and other new materials.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/2997355581

    FLAVONOID MARKET VOLUME ANALYSIS, SEGMENTS, VALUE SHARE AND KEY TRENDS 2015-2025

    Jul 06, 2016

    Flavonoids are the group of compounds which consist of antioxidant properties. Flavonoids are primarily derived from carrots, broccoli, citrus fruits, berries, peppers, tomatoes, soybeans, and other fruits and also helps in vegetables.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/71585/flavonoid-market-volume-analysis-segments-value-share-and-key-trends-20152025#.V31VZ_l97IU582

    STATE DEMOCRATS RELEASE FIRST AD TARGETING REPUBLICAN CANDIDATE FOR GOVERNOR

    Jul 05, 2016

    The ad blasts Bryant for not saying whether or not he supports Donald Trump. A campaign spokesperson for Bryant told the Olympian that Bryant is focused on issues important to people here in Washington, and not on the presidential contest.

    KPUG1170
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    http://kpug1170.com/news/007700-007700-state-democrats-release-first-ad-targeting-republican-candidate-governor-bill-bryant/572

    GLOBAL AND CHINA HYBRID EXCAVATOR MARKET SEGMENTATION, ANALYSIS AND FORECAST 2016 - 2021

    Jul 05, 2016

    The report offers a holistic overview of the Hybrid Excavator market with the help of application segments and geographical regions that govern the market currently.

    DIGITALJOURNAL
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    http://www.digitaljournal.com/pr/2995071573

    UNITED STATES VACUUM RECLOSERS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jul 05, 2016

    The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Vacuum Reclosers market analysis is provided for the United States markets including development trends, competitive landscape analysis, and key regions develop...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/71155/united-states-vacuum-reclosers-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#574

    GLOBAL SPLIT TRANSFORMER CONSUMPTION MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    Jul 05, 2016

    The Global Split Transformer Consumption 2016 Market Research Report is a professional and in-depth study on the current state of the Split Transformer market. First, the report provides a basic overview of the Split Transformer industry including definitions, classifications, applications and indus...

    ACUTE MARKET REPORTS
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    http://www.golfintuition.co.uk/global-split-transformer-consumption-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-rep575

    THE 2016 REPORT ON VANE PUMP WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS TO 2021 AVAILABLE IN NEW REPORT

    Jul 02, 2016

    We classify different Vane Pump based on their definitions. Upstream raw materials, equipment and downstream consumers analysis is also carried out.

    WHATECH
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    https://www.whatech.com/market-research/industrial/177990-the-2016-report-on-vane-pump-world-market-segmentation-and-major-players-analysis-to-2021-av567

    PACKED FOOD MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jul 02, 2016

    Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in food consumption from quick service restaurants.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/70296/packed-food-market-segmentationparameters-and-prospects-2016-to-2022-market-research-report#.V3a9GPl97IU568

    YESPATH TAKES ITS OWN ROUTE TO MANAGING ABM JOURNEYS

    Jul 02, 2016

    Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason, I also don’t see specialized ABM systems replacing the core marketing databases and decision engines that coordinate all marketing efforts.

    CUSTOMERTHINK CORPORATION
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    http://customerthink.com/yespath-takes-its-own-route-to-managing-abm-journeys/807

    ACCOUNT-BASED MARKETING AND PERSONALIZATION: A MULTI-LAYERED APPROACH

    Jul 01, 2016

    Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively.

    NEWSFLOW24
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    http://www.newsflow24.com/accountbased-marketing-and-personalization-a-multilayered-approach-13u1u565

    YANDEX LAUNCHES TARGETED ADVERTISING SERVICE

    Jul 01, 2016

    Russian internet search engine Yandex has launched its new Yandex.Audiences service, reports Comnews.ru. It enables advertisers to form audience segments for targeted advertising using customers' personal data such as e-mail addresses, telephone numbers or mobile device ID.

    TELECOMPAPER
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    http://www.telecompaper.com/news/yandex-launches-targeted-advertising-service--1151170566

    GLOBAL FLEXITANKS MARKET SEGMENTATION, APPLICATION ANALYSIS, MARKET FORECAST 2024: RADIANT INSIGHTS

    Jun 30, 2016

    Flexitanks has become a key alternative for companies as it is more cost-effective than ISO tanks & drums. Competitive advantages offered by flexitanks include as ease of set up, portability and foldability has expanded the product demand worldwide.

    PRESS RELEASE ROCKET
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    http://www.pressreleaserocket.net/global-flexitanks-market-segmentation-application-analysis-market-forecast-2024-radiant-insights/466105/551

    INDUSTRIAL MOTORS WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020 AVAILABLE IN NEW REPORT

    Jun 30, 2016

    Linear Variable Displacement Transformer (LVDT) is also known as linear variable displacement transformer, or linear variable displacement transducer, differential transformer.

    WHATECH
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    https://www.whatech.com/market-research/industrial/177528-industrial-motors-world-market-segmentation-and-major-players-analysis-2020-available-in-new552

    GLOBAL INDIGO DYE CONSUMPTION MARKET- SEGMENTED BY APPLICATION, GEOGRAPHY TRENDS AND FORECASTS (2016-2021)

    Jun 30, 2016

    The Global Indigo Dye Consumption market is a topic of interest for many individuals and companies. For established firms and new comers, it is important to collect information regarding the industry.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/69614/global-indigo-dye-consumption-market-segmented-by-application-geography-trends-and-forecasts-20162021#.V3Vd3_l9553

    GLOBAL PET LEASHES MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    Jun 30, 2016

    The Global Pet Leashes Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Pet Leashes industry.

    THRASHER BACKER
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    http://thrasherbacker.com/global-pet-leashes-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/0114795/554

    GLOBAL ENTERPRISE SERVERS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2020 ILLUMINATED BY NEW REPORT

    Jun 30, 2016

    Enterprise Servers Market is forecasted to grow at XX% CAGR and reach $XXX million by 2020. The market is growing at a decent pace, and isn't going to saturate during the forecast period.

    WHATECH
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    https://www.whatech.com/market-research/it/177358-global-enterprise-servers-market-2016-share-trend-segmentation-and-forecast-to-2020-illuminated-by-n555

    6 STEPS TO YOUR BEST CONTENT-MARKETING STRATEGY

    Jun 30, 2016

    Content marketing is an increasingly popular strategy for online brand success, and content budgets are still growing, with no signs of lost momentum. Why? Part of the reason lies with content marketing’s multifaceted benefits: from the increased brand reputation it offers, to improved SEO and socia...

    WWW.ENTREPRENEUR.COM
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    https://www.entrepreneur.com/article/278068557

    THINGS YOU NEED TO KNOW ABOUT FACEBOOK ADS

    Jun 30, 2016

    Facebook has become an essential tool for brands to connect with their audience. This is especially crucial in Southeast Asia (SEA), a region with 241 million Facebook users. Facebook users in SEA frequently engage with brands; those in Thailand and Singapore send nearly twice as many messages to bu...

    MARKETING-INTERACTIVE.COM
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    http://www.marketing-interactive.com/things-you-need-to-know-about-facebook-ads/558

    UNITED STATES CARBON DIOXIDE INCUBATORS MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    Jun 30, 2016

    The United States Carbon Dioxide Incubators Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Carbon Dioxide Incubators industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry...

    THRASHERBACKER
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    http://thrasherbacker.com/united-states-carbon-dioxide-incubators-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-repor559

    ELECTROMAGNETIC FLOWMETERS WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020 ILLUMINATED BY NEW REPORT

    Jun 30, 2016

    Electromagnetic Flowmeters Market is forecasted to grow at XX% CAGR and reach $XXX million by 2020. The market is increasing at a decent pace, and isn't going to saturate throughout the forecast period. Magnetic flowmeter is theoretically an electromagnetic flow meter or a mag meter.

    WHATECH.COM
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    https://www.whatech.com/market-research/industrial/177335-electromagnetic-flowmeters-world-market-segmentation-and-major-players-analysis-2020-illumin561

    RINGLEAD DEBUTS NEW SOLUTION FEATURING ACCOUNT-BASED LEAD ROUTING

    Jun 30, 2016

    RingLead, a data quality solution provider, has launched Unique Web-to-Lead. This new solution is designed to prevent lead duplication, link leads to existing accounts and append firmographic, contact and social data.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/ringlead-debuts-new-solution-featuring-account-based-lead-routing768

    GOOGLE SAYS DYNAMIC SEARCH AD TARGETING WILL SOON GET BETTER

    Jun 30, 2016

    Google announced it will be adjusting how Dynamic Search Ads are triggered over the next few months. The goal is to improve ad relevance on queries. From the announcement: For example, ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches li...

    SEARCH ENGINE LAND
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    http://searchengineland.com/google-says-dynamic-search-ad-targeting-will-get-better-2531171218

    ABM CONFERENCE #FLIPMYFUNNEL HEADS TO BOSTON

    Jun 29, 2016

    More than 500 B2B professionals are expected to meet in Boston on Aug. 11 for the latest event hosted by #FlipMyFunnel, an account-based marketing (ABM) community founded by Sangram Vajre, Co-Founder and CMO of Terminus.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/abm-conference-flipmyfunnel-heads-to-boston767

    CAPACITIVE STYLUS MARKET SEGMENTATION, TECHNOLOGIES, TREND AND FORECAST TO 2027

    Jun 29, 2016

    To provide detailed analysis of the market structure along with forecast for the next 10 years of the various segments and sub-segments of the global Capacitive Stylus Market.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/69009/capacitive-stylus-market-segmentation-technologies-trend-and-forecast-to-2027#.V3O_wvl97IU540

    FILTERED CONNECTOR MARKET SEGMENTATION OVERVIEW 2016 TO 2020

    Jun 29, 2016

    The analysts forecast global filtered connector market to grow at a CAGR of 6.56% during the period 2016-2020.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/69105/filtered-connector-market-segmentation-overview-2016-to-2020#.V3O_dfl97IU541

    UNITED STATES TOW VEHICLE MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    Jun 29, 2016

    The United States Tow Vehicle Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Tow Vehicle industry.

    GOLFINTUITION
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    http://www.golfintuition.co.uk/united-states-tow-vehicle-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/542

    UNITED STATES SMART GAS METER MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    Jun 29, 2016

    The United States Smart Gas Meter Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Smart Gas Meter industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. Th...

    GOLFINTUITION
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    http://www.golfintuition.co.uk/united-states-smart-gas-meter-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/543

    REPORT ON LATIN AMERICA IMAGE SENSORS WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2020

    Jun 29, 2016

    The Latin America Image Sensors market is expected to increase to $0.57 billion by 2018 at a CAGR of 8.50% over the period 2014-2020.

    WHATECH
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    https://www.whatech.com/market-research/it/176835-report-on-latin-america-image-sensors-world-market-segmentation-and-major-players-analysis-2020-just546

    CLOUDIAN STARTS SERVING TARGETED ADS ON TOKYO BILLBOARDS, JUST LIKE WEB PAGES

    Jun 28, 2016

    Cloudian, along with Dentsu, Quanta Cloud Technology, and Smart Insight Corporation with support from Intel have tested billboards in Tokyo that use realtime big data analysis and machine learning to deliver targeted ads for road drivers. The billboards recognize the make of the vehicle, and then di...

    FIRSTPOST
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    http://tech.firstpost.com/news-analysis/cloudian-starts-serving-targeted-ads-on-tokyo-billboards-just-like-web-pages-322797.html529

    SILICON CARBIDE (SIC) MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jun 28, 2016

    Silicon carbide (SiC) is a chemical compound of silicon and carbon and it is also known as carborundum. SiC belongs to the semiconductor market that is expected to attain revenue of $394 billion by 2017. It is projected that SiC has the potential to displace other silicon based transistors and semic...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/68648/silicon-carbide-sic-market-segmentationparameters-and-prospects-2016-to-2022-market-research-report#.V3J8oPl97I531

    HERBAL SUPPLEMENTS MARKET SEGMENTATION OVERVIEW 2016 TO 2020

    Jun 28, 2016

    The analysts forecast global herbal supplements market to grow at a CAGR of 6.29% during the period 2016-2020. A type of dietary supplement made of herbs, or when parts of herbs are used in supplements for scent, flavor, or potential therapeutic properties. In dietary supplements, the demand for her...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/68618/herbal-supplements-market-segmentation-overview-2016-to-2020#.V3J9zfl97IU532

    UNSATURATED POLYESTER RESIN MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jun 28, 2016

    Unsaturated polyester resins (UPRs) are chemicals formed by the condensation of unsaturated acids and diols with or without diacids.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/68703/unsaturated-polyester-resin-market-segmentationparameters-and-prospects-2016-to-2022-market-research-report#.V3534

    THE PSYCHOLOGY OF BEHAVIORAL TARGETING GOES DEEPER THAN YOU’D THINK

    Jun 28, 2016

    Brands have long known that the more personalized they make content, the more effective it is in engaging people.

    SKYWORD
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    http://www.skyword.com/contentstandard/marketing/the-psychology-of-behavioral-targeting-goes-deeper-than-youd-think/535

    PREDICTIVE DATA & ABM: HOW TO MOVE FROM ACCOUNT LISTS TO ACCOUNT CONTACTS

    Jun 28, 2016

    Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage.

    MARKETING LAND
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    http://marketingland.com/predictive-data-abm-move-account-lists-account-contacts-181446536

    THE 2016 REPORT ON WINE PACKAGING WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS

    Jun 28, 2016

    Increasing production and consumption of wine, increasing demand for wine, increasing disposal income and changing preferences for alcoholic beverages are the drivers for global wine packaging market.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/68880/the-2016-report-on-wine-packaging-world-market-segmentation-and-major-players-analysis#.V3KtFfl97IU537

    TARGETED ADVERTISING THROUGH VEHICLE CHOICE -- AN INTERESTING EXPERIMENT (AND BLUNT TOOL)

    Jun 27, 2016

    The other day I heard about an interesting experiment to deliver highly targeted advertising to Japanese consumers.

    COMPUTERWORLD
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    http://www.computerworld.com/article/3086169/big-data/targetted-advertising-through-vehicle-choice-an-interesting-experiment-and-blunt-tool.html523

    THE ART AND SCIENCE OF B2B DEMAND GENERATION MARKETING

    Jun 27, 2016

    For B2B marketers, the pressure to bring in new leads is palpable.

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/the-art-and-science-of-b2b-demand-generation-marketing/524

    MEDICAL WASTE MANAGEMENT MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jun 27, 2016

    Medical waste management refers to the appropriate processing of waste materials generated by the healthcare institutions.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/68374/medical-waste-management-market-segmentationparameters-and-prospects-2016-to-2022-market-research-report#.V3F_u525

    GLOBAL DIGESTIBLE SENSORS MARKET SEGMENTATION, TREND AND FORECAST TO 2027

    Jun 27, 2016

    To provide detailed analysis of the market structure along with forecast for the next 10 years of the various segments and sub-segments of the global digestible sensors market.

    NEWSMAKER
    READ MORE

    http://www.newsmaker.com.au/news/67997/global-digestible-sensors-market-segmentation-trend-and-forecast-to-2027#.V3GAu_l97IU526

    MARKETERS, ARE YOU A SHARK OR WHALE IN THE MARKETING ECOSYSTEM?

    Jun 27, 2016

    Welcome to Shark Week! This week, people from all over the world are tuning into content programming dedicated to—yep, you guessed it—sharks. This follows the well-timed release of The Shallows, a movie about a lone surfer’s survival attempts against a shark attack.

    BUSINESS2COMMUNITY
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    http://www.business2community.com/brandviews/marketo/marketers-shark-whale-marketing-ecosystem-01582632#puZ5cTMR42p2YYsT.97527

    OIL & GAS MOBILITY MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jun 25, 2016

    Technique that transforms conventional practices used in oil & gas industry into mobile performance driven approach is termed as oil & gas mobility application.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/67632/oil-gas-mobility-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V22UFfl97IU519

    THE 2016 REPORT ON BIOPESTICIDES WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS TO 2022 INSIGHTS SHARED IN DETAILED REPORT

    Jun 25, 2016

    According to researcher, the Global Biopesticides Market is valued at $66.57 billion in 2015.

    WHATECH
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    https://www.whatech.com/market-research/materials-chemicals/175089-the-2016-report-on-biopesticides-world-market-segmentation-and-major-players-analys521

    FACEBOOK TESTS MOBILE ADS THAT COULD CURE LEAD-GENERATION ILLS

    Jun 25, 2016

    Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product, they will likely be popular with email marketers, financial brands, automakers, insurance compan...

    ADWEEK
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    http://www.adweek.com/news/technology/facebook-tests-mobile-ads-could-cure-lead-generation-ills-1655871114

    THE 2016 REPORT ON DRILLING JARS WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS

    Jun 24, 2016

    Massive investments are made by oil & gas companies to explore and drill deep water reserves.

    EINNEWS
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    http://www.einnews.com/pr_news/332509298/the-2016-report-on-drilling-jars-world-market-segmentation-and-major-players-analysis522

    THE 2016 REPORT ON INDUSTRIAL RUBBER WORLD MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS

    Jun 24, 2016

    According to researcher, the Global Industrial Rubber Market is expected to reach $168.3 billion by 2022.

    NEWSMAKER
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    http://www.newsmaker.com.au/news/67337/the-2016-report-on-industrial-rubber-world-market-segmentation-and-major-players-analysis#.V22WH_l97IU520

    ABM ANALYTICS

    Jun 23, 2016

    As account-based marketing (ABM) continues its rise in B2B marketing prominence, marketers who hope to find success must learn how to adapt to the nuances of an account-based system...

    BUSINESS2COMMUNITY
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    http://www.business2community.com/b2b-marketing/abm-analytics-focus-01579269#hJWi3ZR00R68OvWE.97512

    LEARN DETAILS OF THE INSULIN DELIVERY DEVICES MARKET SEGMENTATION, TREND AND FORECAST TO 2027

    Jun 23, 2016

    To provide detailed analysis of the market structure along with forecast for the next 10 years of the various segments and sub-segments of the global Insulin Delivery Devices Market Development...

    WHATECH
    READ MORE

    https://www.whatech.com/market-research/medical/174493-insulin-delivery-devices-market-segmentation-trend-and-forecast-to-2027513

    AZALEAD LAUNCHES ACCOUNT BASED MARKETING SOLUTION FOR SALESFORCE PARDOT

    Jun 23, 2016

    Azalead, the international leader in Account Based Marketing (ABM) announced today an ABM integration with Salesforce Pardot...

    WMCACTIONNEWS5
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    http://www.wmcactionnews5.com/story/32289536/azalead-launches-account-based-marketing-solution-for-salesforce-pardot514

    TARGETED ROADSIDE ADVERTISING PROJECT USES DEEP LEARNING TO ANALYSE TRAFFIC VOLUMES

    Jun 22, 2016

    A targeted roadside advertising project for digital signage using big data and deep learning just launched in Tokyo, Japan, by US smart data storage company Cloudian will focus on vehicle recognition and the ability to present relevant display ads by vehicle make and model...

    ITSINTERNATIONAL
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    http://www.itsinternational.com/categories/detection-monitoring-machine-vision/news/targeted-roadside-advertising-project-uses-deep-learning-to-analys507

    NEUROVASCULAR MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jun 22, 2016

    Neurovascular disease is a condition caused to nervous tissues vascular structure, neurons and blood vessels that leads to serious brain damages such as stroke, and cerebral hemorrhage...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/66490/neurovascular-market-segmentationparameters-and-prospects-2016-to-2022-market-research-report#.V2qcwfl97IU508

    PACLITAXEL INJECTION MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jun 22, 2016

    Paclitaxel belongs to the group of medications known as antineoplastics and is used in the treatment of cancers...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/66618/paclitaxel-injection-market-segmentationparameters-and-prospects-2016-to-2022-market-research-report#.V2qlW_l97509

    B2B SALES LEAD DELIVERY BECOMES A SNAP WITH SURELEAD CRM INTEGRATION FROM SALESSTAFF LLC

    Jun 22, 2016

    Houston-area B2B Demand Generation company SalesStaff LLC launched their SureLead technology platform – enabling their clients with real-time lead delivery and visibility into B2B lead generation and appointment setting campaigns...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/06/p8138433/b2b-sales-lead-delivery-becomes-a-snap-with-surelead-crm-integration-fr510

    ABM TECHNOLOGY: WHAT TOOLS CAN YOU USE, AND WHERE DO NEW TOOLS FIT IN YOUR STACK

    Jun 22, 2016

    Terminus Director of Sales, Tonni Bennet, was featured in TrustRadius’ article about the components of a great tech stack. Terminus Account-Based Marketing was mentioned as one of the key components to a great stack.

    TERMINUS
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    http://terminus.com/company/news-pr/page/3/799

    ANNUITAS LAUNCHES 2016 ENTERPRISE B2B DEMAND GENERATION RESEARCH STUDY

    Jun 21, 2016

    Demand Generation strategy and change management firm ANNUITAS has launched its 2016 B2B Enterprise Demand Generation Research Study. The survey will assess and measure how successful B2B Enterprise Organizations are within their demand generation discipline...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/annuitas-launches-2016-enterprise-b2b-demand-generation-research-study-300287751.html485

    MADISON LOGIC & YESPATH PARTNER UP FOR ADAPTIVE ACCOUNT-BASED MARKETING

    Jun 21, 2016

    Madison Logic, a company dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs. The companies have integrated their products so that YesPath custom...

    ADOTAS
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    http://www.adotas.com/2016/06/madison-logic-yespath-partner-up-for-adaptive-account-based-marketing/486

    ACCOUND-BASED MARKETING GAINS TRACTION, SALES DEPARTMENTS ON BOARD

    Jun 21, 2016

    While account-based marketing (ABM) remains a bit of an anomaly among B2B marketers, it is clearly gaining traction. With 96 per cent of those using it saying that it has been a key factor in their success, 71 per cent of B2B organizations are also interested in adopting ABM, already testing it or u...

    THEDRUM
    READ MORE

    http://www.thedrum.com/news/2016/06/21/accound-based-marketing-gains-traction-sales-departments-board487

    GLOBAL E-CIGARETTE & VAPORIZER MARKET: FORECAST TO 2027

    Jun 21, 2016

    The E-Cigarette (Electronic Cigarette) was first introduced in the year 2003, by Hon Lik in China and was available commercially in the market by 2006. The recognition of e-cigarettes touched instant base with the US and European markets. Since then this industry has been growing at a rapid pace con...

    EINNEWS
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    http://www.einnews.com/pr_news/331965105/global-e-cigarette-vaporizer-market-forecast-to-2027489

    ZINC SULPHATE INDUSTRY MARKET RESEARCH REPORT- GLOBAL FORECAST TO 2027

    Jun 21, 2016

    Zinc sulphate is an inorganic compound which is colorless, water soluble powder and crystalline and having a chemical formula of ZnSO4. Zinc Sulphate comes from zinc which is a naturally occurring mineral from the earth surface, food and water and it is mostly recognized for the growth and developme...

    EINNEWS
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    http://www.einnews.com/pr_news/331965025/zinc-sulphate-industry-market-research-report-global-forecast-to-2027491

    MICROBIOLOGY TESTING MARKET RESEARCH REPORT- GLOBAL FORECAST TO 2024

    Jun 21, 2016

    This is very essential to ensure the safety of products people eat and drink or use in their daily routine. The FDA sets scientific standards for testing foods for various contaminants. Laboratories and food companies worldwide use these standards to make sure that food products are safe to eat and ...

    EINNEWS
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    http://www.einnews.com/pr_news/331953574/microbiology-testing-market-research-report-global-forecast-to-2024493

    GLOBAL CORRUGATED BOXES PACKAGING MARKET ANALYSIS 2016 – FORECAST TO 2022 – RESEARCH AND MARKETS

    Jun 21, 2016

    The report contains up to date financial data derived from varied research sources to present unique and reliable analysis. Assessment of major trends with potential impact on the market during the next five years, including a deep dive analysis of market segmentation which comprises of sub markets,...

    MROMAGAZINE
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    http://www.mromagazine.com/press-releases/global-corrugated-boxes-packaging-market-analysis-2016-forecast-to-2022-research-and-markets/494

    ACCOUNT-BASED MARKETING GAINS TRACTION, SALES DEPARTMENTS ON BOARD

    Jun 21, 2016

    While account-based marketing (ABM) remains a bit of an anomaly among B2B marketers, it is clearly gaining traction. With 96 per cent of those using it saying that it has been a key factor in their success, 71 per cent of B2B organizations are also interested in adopting ABM, already testing it or u...

    WWW.THEDRUM.COM
    READ MORE

    http://www.thedrum.com/news/2016/06/21/account-based-marketing-gains-traction-sales-departments-board501

    ABM PLATFORMS YESPATH, MADISON LOGIC JOINTLY TARGET VISITORS IN THEIR BUYING STAGES, ACROSS THE WEB

    Jun 21, 2016

    YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company...

    MARKETINGLAND
    READ MORE

    http://marketingland.com/abm-platforms-yespath-madison-logic-team-target-company-visitors-buying-stage-across-web-181680502

    TRAPIT ANNOUNCES ACCOUNT-BASED SALES OFFERING FOR SOCIAL SELLING PLATFORM

    Jun 21, 2016

    Trapit, the leading platform for authentic social selling and employee advocacy, today announced the launch of an all-new account-based sales offering for their social selling platform...

    PRESSRELEASEROCKET
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    http://www.pressreleaserocket.net/trapit-announces-account-based-sales-offering-for-social-selling-platform/462374/503

    CLOUDIAN CLOBBERS CAR DRIVERS WITH TARGETED ADS

    Jun 21, 2016

    Cloudian object storage is being used to target Japanese drivers with focused ads as they drive past a digital billboard. Dentsu, a Japanese advertising supplier, has set up an experimental system on a road in the Tokyo area where road gantry-located video cameras capture images of vehicles and driv...

    WWW.THEREGISTER.CO.UK
    READ MORE

    http://www.theregister.co.uk/2016/06/21/cloudian_could_clobber_car_drives_with_targeted_ads/504

    WHAT’S DIFFERENT ABOUT ABM CONTENT? | ENGAGIO

    Jun 21, 2016

    At the recent #FlipMyFunnel conference in Austin, marketing thought leaders, practitioners, ABM experts, and software vendors whose products support ABM gathered to discuss the account-based marketing trend. They offered perspectives on the organizational infrastructure needed for account-based mark...

    SOCIAL123 INC
    READ MORE

    http://social123.com/whats-different-about-abm-content-engagio/737

    DEMANDBASE LEADS THE CHARGE TO MAKE ACCOUNT BASED MARKETING THE STANDARD FOR B2B MARKETING WITH ABM CERTIFICATION COURSE

    Jun 20, 2016

    Advances in marketing technology mean that making every individual interaction personalized and relevant is not just a utopian dream for B2B marketers. Achieving personalization at scale by focusing on quality targets vs lead volume, is possible when you have deep insights into prospective companies...

    MARTECH ADVISOR
    READ MORE

    http://www.martechadvisor.com/articles/cloudiaaspaas/demandbase-launches-abm-certification-course-leads-the-charge-to-make-account-based-marketing-the727

    EUROPE MICROSCOPY MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2016 TO 2022 MARKET RESEARCH REPORT

    Jun 20, 2016

    Microscopy is a field of science in which objects are not visible to bare eye can be viewed under microscope. It is used to observe macromolecules and macromolecular complexes at sub-nanometer resolution. Microscopy enables scientists, physicians, and doctors to view live, transparent, and unstained...

    PRSYNC.COM
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    http://prsync.com/wiseguyreports/europe-microscopy-market-segmentationparameters-and-prospects--to--market-research-report-981258/481

    OVERSHARING ON FACEBOOK COULD LEAVE YOU VULNERABLE TO TARGETED ADS, IDENTITY THEFT

    Jun 20, 2016

    Facebook’s recent changes to its privacy policy still has many people worried and confused about their privacy. Leaving your personal data open is not just annoying, it opens you up to strangers and advertisers harvesting your information to possibly do you harm...

    KHON2
    READ MORE

    http://khon2.com/2016/06/20/be-careful-of-oversharing-on-facebook-vulnerable-to-targeted-ads-identity-theft/484

    ACCOUNT BASED MARKETING METHODS & METRICS WITH ENGAGIO CEO JON MILLER | LINKEDIN MARKETING SOLUTIONS

    Jun 18, 2016

    Marketers need to think differently to be successful with account based marketing (ABM). That can be a challenge. We’re used to casting a wide net, generating leads, and then passing them on to sales.

    SOCIAL123 INC
    READ MORE

    http://social123.com/account-based-marketing-methods-metrics-with-engagio-ceo-jon-miller-linkedin-marketing-solutions/736

    AZALEAD UNVEILS MICROSOFT DYNAMICS CRM INTEGRATION FOR ABM

    Jun 17, 2016

    Azalead, an account-based marketing (ABM) software provider, has integrated with Microsoft Dynamics CRM. The integration enables B2B marketing and sales teams to increase alignment on target accounts to enhance ad targeting and nurturing capabilities.

    DEMAND GEN REPORT
    READ MORE

    http://www.demandgenreport.com/features/news-briefs/azalead-unveils-microsoft-dynamics-crm-integration-for-abm748

    YESPATH TEAMS WITH MADISON LOGIC FOR DEEPER ABM CONNECTIONS

    Jun 17, 2016

    Account-based marketing platform YesPath has partnered with data-powered B2B demand gen solution provider Madison Logic to integrate their ABM offerings, allowing YesPath customers to trigger media campaigns in response to buyer signals.

    FIERCECMO
    READ MORE

    http://www.fiercecmo.com/story/yespath-teams-madison-logic-deeper-abm-connections/2016-06-17806

    A BIT OF SEGMENTATION IS WHAT THE WORKPLACE NEEDS

    Jun 17, 2016

    Over the years, segmentation has been a critical tool used by business strategists, whether to study customer trends and demographics, client satisfaction or high-value customers. However, today it has become imperative to apply these strategies and principles to segment the organisation’s human cap...

    GULFNEWS
    READ MORE

    http://gulfnews.com/business/sectors/careers/a-bit-of-segmentation-is-what-the-workplace-needs-1.1847163468

    TWITTER INTRODUCES EMOJI-TARGETED ADVERTISING, EGGPLANT INDUSTRY REJOICES

    Jun 17, 2016

    Hamburger, hamburger, taco, praise hands? Yes, we know you're hungry by the emojis you tweet out, and now advertisers will too. Twitter has unveiled a new feature allowing advertisers to target specific users with splashy ads, all based on the emojis they tweet out with their daily musings…

    CNET
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    http://www.cnet.com/news/twitter-introduces-targeted-advertising-based-on-emoji/476

    ASIA-PACIFIC'S INTRINSICALLY SAFE EQUIPMENT MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2025 AVAILABLE IN NEW REPORT

    Jun 17, 2016

    The major end users of this equipment are the automotive and oil sector. Asia Pacific market is a huge market for varied items like automobiles and oil & gas sector. There are huge investments coming into this region. The market is growing steadily across all sectors. In the automobile sector, Asia ...

    WHATECH
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    https://www.whatech.com/market-research/industrial/172297-asia-pacific-s-intrinsically-safe-equipment-market-2016-share-trend-segmentation-and-forecas477

    GLOBAL FROZEN FRUITS MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2022 MADE AVAILABLE BY TOP RESEARCH FIRM

    Jun 16, 2016

    The global frozen fruits market has been estimated to be valued at USD 1,825.0 Million in 2015 and is expected to witness a significant CAGR over the forecast period i.e. 2015-2021. In term of revenue, Europe dominated the global frozen fruits market in 2015. In Europe, Russia frozen fruits market i...

    WHATECH
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    https://www.whatech.com/market-research/food-beverage/171587-global-frozen-fruits-market-2016-share-trend-segmentation-and-forecast-to-2022-made-avail461

    HOW B2B MARKETERS CAN WIN THE BATTLE FOR ATTENTION

    Jun 16, 2016

    We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re bombarded daily with information from all sides and individually choose to let in what we care about in the moment and block out anything that just creates overload. With...

    HTTP://MARKETINGLAND.COM/
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    http://marketingland.com/winning-battle-attention-180741957

    RESEARCH DETAILS DEVELOPMENTS IN EASTERN EUROPE'S COMPOUND OPTICAL MICROSCOPE MARKET SEGMENTATION, PARAMETERS AND PROSPECTS

    Jun 15, 2016

    The research includes historic data from 2009 to 2015 and forecasts until 2020 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with cle...

    WHATECH
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    https://www.whatech.com/market-research/it/170960-research-details-developments-in-eastern-europe-s-compound-optical-microscope-market-segmentation-pa451

    BYOD SECURITY MARKET SEGMENTATION,PARAMETERS AND PROSPECTS FROM 2016 TO 2021 MARKET RESEARCH REPORT PUBLISHED BY LEADING RESEARCH FIRM

    Jun 15, 2016

    The market for BYOD has significantly evolved in regions such as North America and Europe. Rise in the productivity of the organizations has led to the BYOD adoption across varied industry verticals.This ultimately helps the market to grow at a rapid pace. As BYOD concept is gaining popularity acros...

    WHATECH
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    https://www.whatech.com/market-research/it/171106-byod-security-market-segmentation-parameters-and-prospects-from-2016-to-2021-market-research-report-452

    EASTERN EUROPE IMAGE PROJECTOR MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 ILLUMINATED BY NEW REPORT

    Jun 15, 2016

    The report package Image Projector Markets in Eastern Europe to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for image projectors in different Eastern European countries...

    WHATECH
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    https://www.whatech.com/market-research/it/170953-eastern-europe-image-projector-market-segmentation-parameters-and-prospects-2016-to-2021-illuminated453

    HNWI MARKET SEGMENTATION, PARAMETERS AND OPPORTUNITIES 2016 TO 2021 ILLUMINATED BY NEW REPORT

    Jun 15, 2016

    It first provides an understanding of insurance among HNWIs, and highlights key products in the life and non-life insurance markets, followed by an analysis of how insurance can help HNWIs to manage their wealth...

    WHATECH
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    https://www.whatech.com/market-research/consumer/171126-hnwi-market-segmentation-parameters-and-opportunities-2016-to-2021-illuminated-by-new-report454

    MADISON LOGIC AND YESPATH ANNOUNCE PARTNERSHIP TO ENABLE ADAPTIVE ACCOUNT-BASED MARKETING

    Jun 15, 2016

    Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs.

    MARKETWIRED
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    http://www.marketwired.com/press-release/madison-logic-yespath-announce-partnership-enable-adaptive-account-based-marketing-2134569.htm856

    MADISON LOGIC AND YESPATH ANNOUNCE PARTNERSHIP TO ENABLE ADAPTIVE ACCOUNT BASED MARKETING

    Jun 15, 2016

    Madison Logic,one of the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account based marketing (ABM) platform for adaptive campaigns, to extend the reach of account based marketing programs.

    MADISON LOGIC
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    https://www.madisonlogic.com/madison-logic-and-yespath-announce-partnership-to-enable-adaptive-account-based-marketing/920

    NEW STUDY: ENTERPRISE APPLICATION MARKET SEGMENTATION,PARAMETERS AND PROSPECTS FROM 2016 TO 2021

    Jun 14, 2016

    Enterprise application are software designed to meet the unique needs and objectives of the organizations. It includes applications such as CRM, ERP, SCM, BI, BPM, CMS, and EAM etc. Traditionally, enterprise applications were designed and developed specifically for back-office transactional activiti...

    WHATECH
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    https://www.whatech.com/market-research/it/170567-new-study-enterprise-application-market-segmentation-parameters-and-prospects-from-2016-to-2021441

    DISCOVER THE PNEUMATIC TIRE MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jun 14, 2016

    The market is segmented based on the type of sale, vehicle type, product type and geography. Based on the type of sale, the market is further segmented into OEM (original equipment manufacturer) and replacement. The replacement segment accounted for the maximum revenue share in the pneumatic tire ma...

    WHATECH
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    https://www.whatech.com/market-research/transport/170527-discover-the-pneumatic-tire-market-segmentation-parameters-and-prospects-2016-to-2021-market-442

    MUSICAL INSTRUMENTS MARKET SEGMENTS AND FORECAST BY END-USE INDUSTRY 2016-2026

    Jun 14, 2016

    The global musical instruments market is witnessing a period of slow, yet steady growth. The global financial crisis of 2007-08 had a negative impact on the demand for musical instruments, as consumers focused on cutting down expenses. Focus on meeting basic necessities gained prominence, and produc...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/63800/musical-instruments-market-segments-and-forecast-by-enduse-industry-20162026#.V1-7Irt97IU443

    ENTERPRISE SEARCH MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jun 13, 2016

    Enterprise search technology is used to search necessary information, which can be located at and accessed from any end of an enterprise. The technology facilitates users to access information in efficient manner. The technology is becoming increasingly popular across BFSI industry. It assists in ef...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/63534/enterprise-search-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V16fkLt9601438

    3 POINTS! HOW ACCOUNT-BASED MARKETING (ABM) COULD HAVE HELPED NIKE SAVE THE STEPHEN CURRY DEAL

    Jun 12, 2016

    My recent posts have discussed the importance of account-based marketing (ABM), where a company hyper-focuses their sales and marketing efforts to create extremely focused and relevant content for customers. Although ABM exists mostly in the B2B enterprise sales world, the concept behind ABM - perso...

    LINKEDIN.COM
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    https://www.linkedin.com/pulse/would-abm-account-based-marketing-have-helped-nike-save-catino-jr-?published=t905

    RINGLEAD OFFERING AN ACCOUNT BASED MARKETING SOLUTION TO ENTREPRENEURS

    Jun 10, 2016

    Over the years, marketers share the same goal and that is to pursue important leads and eventually turn them to a profit. However, there is no short cut to achieve such goal. You still need to direct the prospect to the sales team and see to it that you won’t mess up along the process. However, your...

    NEWSWATCHNGR
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    http://www.newswatchngr.com/ringlead-offering-an-account-based-marketing-solution-to-entrepreneurs-32200424

    4D PRINTING MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    Jun 10, 2016

    Although 3D printing technology has not yet gained traction in certain regions, researchers have proposed an updated technology called 4D printing. As the 4D printing industry involves state-of-the-art self-assembling materials, 4D printing could replace 3D printing in the future. Research on 4D pri...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/62515/4d-printing-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V1qP27t97IU425

    KOREA CORRUGATED METAL SHEET MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    Jun 10, 2016

    The Korea Corrugated Metal Sheet Industry Report 2016 is a professional and in-depth study on the current state of the Corrugated Metal Sheet industry...

    THRASHER BACKER
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    http://thrasherbacker.com/korea-corrugated-metal-sheet-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/0113368/426

    #FLIPMYFUNNEL LAUNCHES ACCOUNT-BASED MARKETING UNIVERSITY

    Jun 08, 2016

    #FlipMyFunnel, a community dedicated to challenging the status quo of B2B marketing and sales, announced today the first-ever Account-Based Marketing University...

    VENTUREBEAT
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    http://venturebeat.com/2016/06/08/flipmyfunnel-launches-account-based-marketing-university/418

    11 INDUSTRY THOUGHT LEADERS APPOINTED PROFESSORS OF NEW ACCOUNT-BASED MARKETING UNIVERSITY

    Jun 08, 2016

    FlipMyFunnel, a community of B2B marketing and sales practitioners founded by Terminus CMO Sangram Vajre, has unveiled the Account-Based Marketing (ABM) University.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/11-industry-thought-leaders-appointed-professors-of-new-account-based-marketing-university822

    #FLIPMYFUNNEL LAUNCHES ACCOUNT-BASED MARKETING UNIVERSITY

    Jun 08, 2016

    #FlipMyFunnel, a community dedicated to challenging the status quo of B2B marketing and sales, announced today the first-ever Account-Based Marketing University. This will be an online, vendor-neutral program geared toward teaching professionals the fundamentals of account-based marketing from some ...

    VENTUREBEAT
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    http://venturebeat.com/2016/06/08/flipmyfunnel-launches-account-based-marketing-university/1169

    TURBOCHARGERS AND SUPERCHARGERS MARKET DRIVERS, POWERTRAIN STRATEGIES, MARKET SEGMENTATION AND DYNAMICS 2016

    Jun 07, 2016

    Market drivers, powertrain strategies, market segmentation and dynamics, forecasts to 2020, current and future forced induction technology, and detailed sector supplier profiles...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160607005922/en/Turbochargers-Superchargers-Market-Drivers-Powertrain-Strategies-Market417

    THE SERIOUS TAKEAWAYS FROM SIRIUS DECISIONS

    Jun 06, 2016

    A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music.

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/brandviews/marketo/serious-takeaways-sirius-decisions-01563647#Ju58LJflC6xrsbCi.97786

    MADISON LOGIC PARTNERS WITH TAPAD TO REALIZE ATTRIBUTION ACROSS EVERY CHANNEL FOR GLOBAL B2B MARKETERS

    Jun 01, 2016

    Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with Tapad, the leading provider of unified, cross-screen marketing technology solutions. Now business-to-business (B2B) marketers can power targeted advertising and con...

    MARKET WIRED
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    http://www.marketwired.com/press-release/madison-logic-partners-with-tapad-realize-attribution-across-every-channel-global-b2b-2130230.htm781

    DEMANDBASE BUYS WEB DATA COLLECTOR SPIDERBOOK TO EXPAND ITS ACCOUNT BASED MARKETING FOOTPRINT YET AGAIN

    May 31, 2016

    I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads.

    MARTECH ADVISOR
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    http://www.martechadvisor.com/articles/account-based-marketing/demandbase-buys-web-data-collector-spiderbook-to-expand-its-account-based-marketing-foo761

    FACEBOOK EXPANDS AUDIENCE NETWORK TO DELIVER ADS TO NON-USERS OUTSIDE ITS PROPERTIES

    May 31, 2016

    Facebook has taken another step to challenge conventional digital ad delivery system. The social networking giant has expanded the scope of its Audience Network, which it introduced a couple years ago. Now, Audience Network will show ads even on websites and apps outside of Facebook’s ecosyste...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/social-media/facebook-expands-audience-network-to-deliver-ads-to-nonusers-outside-its-properties/1177

    ABM REMAINS POISED FOR HEALTHY GROWTH ON VISION 2020 PLAN

    May 30, 2016

    ABM has embarked on a Vision 2020 Plan that outlines its vision for the next five years. The plan has three primary phases, the first of which is aimed at increasing the efficiency of the company through diligent execution of the operating plan and stringent cost-reduction activities. The second pha...

    ZACKS.COM
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    https://www.zacks.com/stock/news/218811/abm-remains-poised-for-healthy-growth-on-vision-2020-plan962

    LATTICE PREDICTIVE ANALYTICS AIMS TO OPTIMIZE LEAD- AND ACCOUNT-BASED MARKETING

    May 27, 2016

    Lattice Engines, a provider of predictive marketing and sales applications to the enterprise, launched the Lattice Predictive Insight Platform on Tuesday. It is the only enterprise-grade marketing platform that features real-time contact and account scoring, rapid self-service modeling and native ap...

    ICRUNCHDATA
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    https://icrunchdatanews.com/lattice-predictive-analytics-aims-optimize-lead-account-based-marketing/759

    LEADGNOME UNVEILS MARKETO INTEGRATION FOR ABM TARGETING, PERSONALIZATION

    May 27, 2016

    LeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer marketers an account-based marketing (ABM) solution they can use to expand their databases and personalize their messaging.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/leadgnome-unveils-marketo-integration-for-abm-targeting-personalization729

    ASIA POTASSIUM BINOXALATE MARKET SEGMENTATION TILL, 2016 – NEW STUDY BY ACUTE MARKET REPORTS

    May 27, 2016

    The Asia Potassium Binoxalate Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Asia Potassium Binoxalate industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structu...

    RUN DIRECT MAGAZINE
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    http://www.rundirectmagazine.com/asia-potassium-binoxalate-market-segmentation-till-2016-new-study-by-acute-market-reports/18868/399

    FACEBOOK’S TARGETED ADS WILL MOVE BEYOND FACEBOOK, TO OFFER A MORE REFINED EXPERIENCE

    May 27, 2016

    Facebook has traditionally provided ads that specifically target Facebook users. Now, Facebook will start targeting users who don’t have Facebook accounts or are not signed into Facebook. Advertising services provided by the likes of Google, Facebook and Microsoft target users based on who those com...

    FIRSTPOST
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    http://tech.firstpost.com/news-analysis/facebooks-targeted-ads-will-move-beyond-facebook-to-offer-a-more-refined-experience-317306.html400

    INDUSTRIAL GAS GENERATOR MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    May 27, 2016

    The Global Industrial Gas Generator Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Industrial Gas Generator industry...

    NEWSMAKER®
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    http://www.newsmaker.com.au/news/59139/industrial-gas-generator-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.V0gbj401

    GLOBAL CHAIN DRIVES MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2019

    May 27, 2016

    Motors and turbines consume energy to generate rotational mechanical motion in industrial facilities. Chain drives and sprockets among other tools are used to transmit this motion to various components of the machines and machinery...

    INDUSTRY TODAY
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    https://industrytoday.co.uk/market-research-industry-today/global-chain-drives-market-2016-share--trend--segmentation-and-forecast-to-2019402

    DEMANDBASE TO ACQUIRE SPIDERBOOK

    May 26, 2016

    Demandbase announced the planned acquisition of data startup Spiderbook late Tuesday, a move that will add expanded data science resources and marketing automation to the B2B Enterprise marketing platform

    MEDIAPOST COMMUNICATIONS
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    http://www.mediapost.com/publications/article/276822/demandbase-to-acquire-spiderbook.html728

    FACEBOOK STARTS SELLING OFFSITE ADS TARGETING NON-USERS TOO

    May 26, 2016

    Facebook’s advertising network is already a colossal business — it helped the social network bring in over $5 billion in revenue in its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will ...

    TECHCRUNCH
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    https://techcrunch.com/2016/05/26/facebook-starts-selling-offsite-ads-targeting-non-users-too/1119

    DEMANDBASE BUYS DATA SCIENCE FIRM TO STRENGTHEN ABM PLATFORM

    May 25, 2016

    You could say San Francisco-based Demandbase really listens to its customers. In fact, a customer conversation was a driving force behind the company's acquisition of a data science company, Spiderbook.

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/demandbase-buys-data-science-firm-to-stregthen-its-abm-platform/726

    LATTICE CONTINUES THE BIG PREDICTIVE ANALYTICS PUSH

    May 25, 2016

    San Mateo, Calif.-based Lattice Engines launched a new predictive analytics platform to help marketers optimize customer-related workflows.

    BIG DATA NEWS MAGAZINE
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    http://bigdatanewsmagazine.com/2016/05/25/lattice-continues-the-big-predictive-analytics-push-cmswire/745

    MINTIGO PARTNERS WITH MADISON LOGIC TO SUPPORT THE INDUSTRY-LEADING ACCOUNT BASED MARKETING (ABM) SOLUTION

    May 25, 2016

    Mintigo, the pioneer of predictive marketing and sales technology, has partnered with Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse.

    MARKET WIRED
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    http://www.marketwired.com/press-release/mintigo-partners-with-madison-logic-support-industry-leading-account-based-marketing-2128248.htm782

    TOOLS, TECHNOLOGY ARE MUSTS TO ADVANCE B2B ACCOUNT-BASED MARKETING

    May 25, 2016

    Business-to-business (B2B) marketers worldwide who have account-based marketing in place are looking for ways to scale their programs and extend their efficiency. According to research, more than three-quarters are developing resources to further continued usability and best practice sharing.

    EMARKETER
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    http://www.emarketer.com/Article/Tools-Technology-Musts-Advance-B2B-Account-Based-Marketing/1014002798

    BRANDED BOOKS MARKET FINANCIAL, COMPETITIVE, MARKET SEGMENTATION, INDUSTRY FORECAST 2023

    May 25, 2016

    The Branded Books World Report Gives Market Consumption / Products / Services For Over 200 Countries By 6 To 10-Digit Naics Product Codes By 3 Time Series: From 1997- 2015 And Forecasts 2016- 2023 & 2023-2028…

    NEWSMAKER
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    http://www.newsmaker.com.au/news/58277/branded-books-market-financial-competitive-market-segmentation-industry-forecast-2023#.V0Ub6_l97IU379

    EUROPE TABLE OPHTHALMIC EXAMINATION MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    May 25, 2016

    The Europe Table ophthalmic examination Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Table ophthalmic examination industry...

    NEWSMAKER®
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    http://www.newsmaker.com.au/news/58447/europe-table-ophthalmic-examination-market-segmentationparameters-and-prospects-2016-to-2021-market-research-re382

    TRUE INFLUENCE EXPERIENCES RECORD GROWTH AFTER ACCOUNT-BASED MARKETING PLATFORM RELEASE

    May 24, 2016

    True Influence, a fact-based account marketing company specializing in B2B lead generation and prospect insight, today announced that the first quarter of 2016 concluded as the strongest revenue quarter in company history, with record revenue growth of 61% over Q1 2015, a signal accomplishment as th...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/true-influence-experiences-record-growth-after-account-based-marketing-platform-release-300273895.html374

    LATTICE ENGINES ANNOUNCES NEXT GENERATION PREDICTIVE INSIGHT PLATFORM

    May 24, 2016

    Lattice Engines, the largest and fastest growing provider of predictive marketing and sales applications to the enterprise, launched the Lattice Predictive Insight Platform today. It is the only enterprise-grade marketing platform that features real-time contact and account scoring, rapid self-servi...

    LATTICE
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    http://lattice-engines.com/about/news/lattice-engines-announces-next-generation-insight-platform744

    TELEVERDE BEGINS INTERNATIONAL OPERATIONS

    May 24, 2016

    It was at the SiriusDecisions 2015 European Summit last October that the global sales and marketing solutions provider announced its plans to expand to Europe in order to help its business-to-business (B2B) clients grow internationally, while providing international companies the opportunity to acce...

    TELEVERDE
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    http://www.televerde.com/press-releases/televerde-international-contact-center-begins-operations/892

    DEMANDBASE SIGNS AGREEMENT TO ACQUIRE DATA SCIENCE COMPANY SPIDERBOOK

    May 24, 2016

    Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that it has signed an agreement to acquire data science company Spiderbook. Spiderbook automates the identification of companies that are likely to buy, including those that are already in-market for a company’s prod...

    DEMANDBASE
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    https://www.demandbase.com/press-release/demandbase-signs-agreement-to-acquire-data-science-company-spiderbook/837

    WHAT IS ABM?: A GLOBAL PERSPECTIVE BEYOND THE HYPE AND HYPERBOLE

    May 23, 2016

    “Account-Based Marketing.” Shouldn’t this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in confusion. Is ABM a technology or strategy? Is it old or new? Is it… fill in the blanks.

    FORBES
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    http://www.forbes.com/sites/salesforce/2016/05/23/what-is-abm-a-global-perspective-beyond-the-hype-and-hyperbole/#7841daf451e6884

    EUROPE ENZYME-LINKED IMMUNOSORBENT ASSAY MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    May 23, 2016

    The Europe Enzyme-Linked Immunosorbent Assay (ELISA) Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Enzyme-Linked Immunosorbent Assay (ELISA) industry. The report provides a basic overview of the industry including definitions, classifications, ...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/57728/europe-enzymelinked-immunosorbent-assay-market-segmentationparameters-and-prospects-2016-to-2021-market-researc365

    UNITED STATES TABLETOP BALANCE MARKET SEGMENTATION TILL, 2016 – NEW STUDY BY ACUTE MARKET REPORTS

    May 23, 2016

    The United States Tabletop Balance Industry 2016 Market Research Report is a professional and in-depth study on the current state of the United States Tabletop Balance industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry cha...

    RUN DIRECT MAGAZINE
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    http://www.rundirectmagazine.com/united-states-tabletop-balance-market-segmentation-till-2016-new-study-by-acute-market-reports/18300/366

    SMARTZIP'S PREDICTIVE MARKETING PLATFORM UNVEILS NEW DEMAND GENERATION TOOLS TO HELP REAL ESTATE PROFESSIONALS LAND MORE SELLER BUSINESS

    May 23, 2016

    SmartZip Analytics, Inc. (http://www.smartzip.com), the leader in predictive marketing technology for the real estate and related industries, has unveiled new and improved lead generation and follow-up tools for its existing SmartTargeting clients. The company's seller-focused lead generation site, ...

    BENZINGA
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    http://www.benzinga.com/pressreleases/16/05/p8016776/smartzips-predictive-marketing-platform-unveils-new-demand-generation-t367

    WIND POWER MARKET 2016 SHARE, TREND, SEGMENTATION AND FORECAST TO 2030

    May 23, 2016

    "Wind Power in Norway, Market Outlook to 2030, Update 2016 - Capacity, Generation, Levelized Cost of Energy (LCOE), Investment Trends, Regulations and Company Profiles” is the latest report .The report provides in depth analysis on global renewable power market and global wind power market with fore...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/57690/wind-power-market-2016-share-trend-segmentation-and-forecast-to-2030#.V0LrazV97IU369

    GLOBAL BERYLLIA CERAMICS CONSUMPTION MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    May 23, 2016

    The Global Beryllia Ceramics Consumption 2016 Market Research Report is a professional and in-depth study on the current state of the Beryllia Ceramics market. First, the report provides a basic overview of the Beryllia Ceramics industry including definitions, classifications, applications and indus...

    THRASHER BACKER
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    http://thrasherbacker.com/global-beryllia-ceramics-consumption-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/370

    EUROPE VERTICAL BALANCING MACHINE MARKET SEGMENTATION TILL, 2016 – NEW STUDY BY ACUTE MARKET REPORTS

    May 23, 2016

    The Europe Vertical Balancing Machine Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Europe Vertical Balancing Machine industry. The report provides a basic overview of the industry including definitions, classifications, applications and indust...

    RUN DIRECT MAGAZINE
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    http://www.rundirectmagazine.com/europe-vertical-balancing-machine-market-segmentation-till-2016-new-study-by-acute-market-reports/18385/373

    ISRAEL THERMOSTATIC EXPANSION VALVE MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 - ACUTE MARKET REPORTS

    May 20, 2016

    The Israel Thermostatic Expansion Valve Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Thermostatic Expansion Valve industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry ...

    OPENPR
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    http://www.openpr.com/news/342003/Israel-Thermostatic-Expansion-Valve-Market-Segmentation-Application-Analysis-and-Market-Forecast-2016-Acute-Market-R356

    NEW STUDY: XANTHAN GUM MARKET SEGMENTATION,PARAMETERS AND PROSPECTS FROM 2016 TO 2021

    May 20, 2016

    The Global Xanthan Gum Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Xanthan Gum industry. Secondly, development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, su...

    WHATECH
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    https://www.whatech.com/market-research/food-beverage/162527-new-study-xanthan-gum-market-segmentation-parameters-and-prospects-from-2016-to-2021357

    GLOBAL DGPS ANTENNA FOR BOATS MARKET SEGMENTATION TILL, 2016 – NEW STUDY BY ACUTE MARKET REPORTS

    May 20, 2016

    The Global DGPS Antenna for Boats Industry 2016 Market Research Report is a professional and in-depth study on the current state of the DGPS Antenna for Boats industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry cha...

    RUN DIRECT MAGAZINE
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    http://www.rundirectmagazine.com/global-dgps-antenna-for-boats-market-segmentation-till-2016-new-study-by-acute-market-reports/18015/358

    UNITED STATES SURVEILLANCE CAMERAS MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    May 20, 2016

    The United States Surveillance Cameras Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Surveillance Cameras industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain str...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/57468/united-states-surveillance-cameras-market-segmentationparameters-and-prospects-2016-to-2021-market-research-rep359

    PUSH BROOM MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    May 20, 2016

    The Global Push Broom Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Push Broom industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Push B...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/57496/push-broom-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.Vz754_l97IU360

    BRAKE CYLINDER HONE MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    May 20, 2016

    The Global Brake Cylinder Hone Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Brake Cylinder Hone industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain str...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/57487/brake-cylinder-hone-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.Vz755fl97I361

    CHINA’S TENCENT AND JD.COM LAUNCH TARGETED BRAND ADVERTISING ON WECHAT

    May 19, 2016

    Chinese Internet giant Tencent Holdings Ltd. and online retailer JD.com Inc. are deepening their advertising partnership on Tencent’s social media app, in a move to continue to chip away at Alibaba’s dominant hold on e-commerce…

    THE WALL STREET JOURNAL
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    http://blogs.wsj.com/chinarealtime/2016/05/19/chinas-tencent-and-jd-com-launch-targeted-brand-advertising-on-wechat/353

    SATELLITE MARKET GLOBAL TRENDS, MARKET SEGMENTATION, GROWTH DRIVERS, CHALLENGES & 2020 ANALYSIS FORECASTS

    May 19, 2016

    MarketReportsOnline.com adds "Global Satellite Market: Trends & Opportunities (2015-20)" report to its research store. The report titled “Global Satellite Market: Trends and Opportunities (2015-2020)” analyzes the potential opportunities and significant trends in the global satellite manufacturing, ...

    NEWSMAKER
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    http://www.newsmaker.com.au/news/57033/satellite-market-global-trends-market-segmentation-growth-drivers-challenges-2020-analysis-forecasts#.Vz2nF_l97354

    JAW CRUSHER (MINING) MARKET SEGMENTATION,PARAMETERS AND PROSPECTS 2016 TO 2021 MARKET RESEARCH REPORT

    May 19, 2016

    The Global Jaw Crusher (Mining) Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Jaw Crusher (Mining) industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain s...

    NEWSMAKER
    READ MORE

    http://www.newsmaker.com.au/news/57213/jaw-crusher-mining-market-segmentationparameters-and-prospects-2016-to-2021-market-research-report#.Vz2pr_l97IV355

    RADIUS EYES THE ENTERPRISE, EXPANDS PREDICTIVE ANALYTICS FOCUS

    May 19, 2016

    B2B predictive marketing provider Radius is going big — as in targeting enterprise companies.

    CMS WIRE
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    http://www.cmswire.com/analytics/radius-eyes-the-enterprise-expands-predictive-analytics-focus/831

    RADIUS BRINGS INDUSTRY-LEADING PREDICTIVE MARKETING PLATFORM TO ENTERPRISE MARKETER

    May 19, 2016

    Radius, the leading business-to-business predictive marketing platform, today expanded its predictive marketing solution to serve B2B enterprise marketers.

    PR NEWSWIRE ASSOCIATION LLC
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    http://www.prnewswire.com/news-releases/radius-brings-industry-leading-predictive-marketing-platform-to-enterprise-marketers-300271417.html749

    HUBSPOT AND LEADSPACE INTEGRATION HELPS B2B MARKETERS BOOST CAMPAIGN PERFORMANCE WITH PREDICTIVE ANALYTICS AND B2B DATA

    May 19, 2016

    Leadspace, the predictive analytics choice of four of the five largest enterprise software companies, today announced the general availability of Leadspace integration with HubSpot. More than 18,000 HubSpot customers can now use Leadspace natively within the popular inbound marketing and sales platf...

    PR NEWSWIRE ASSOCIATION LLC
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    http://www.prnewswire.com/news-releases/hubspot-and-leadspace-integration-helps-b2b-marketers-boost-campaign-performance-with-predictive-analytics-and778

    MADISON LOGIC ACQUIRES INTERNAL RESULTS, AIMS TO EXPAND DATA SET AND EUROPEAN FOOTPRINT

    May 18, 2016

    Account-based marketing (ABM) platform provider Madison Logic has acquired Internal Results, a B2B lead generation solutions provider, for an undisclosed fee. The acquisition aims to expand Madison Logic’s international reach and provide its users with a combined database that can enhance ABM market...

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/madison-logic-acquires-internal-results-aims-to-expand-data-set-and-european-footprint824

    MADISON LOGIC ACQUISITION EXPANDS ITS ACCOUNT-BASED MARKETING

    May 18, 2016

    New York City B2B marketing provider Madison Logic has acquired a B2B lead-generation company that will allow it to expand its account-based marketing program (ABM) beyond the US and into Europe and Asia.

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/madison-logic-acquisition-expands-its-account-based-marketing/731

    MADISON LOGIC ACQUIRES INTERNAL RESULTS, A DUBLIN-BASED PROVIDER OF B2B LEAD GENERATION SOLUTIONS

    May 18, 2016

    Madison Logic, one of the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers, today announced its acquisition of Internal Results, a global provider of B2B lead generation solutions, firmly solidifying itself as the largest account based marketing platform avai...

    TALKING NEW MEDIA
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    http://www.talkingnewmedia.com/2016/05/18/madison-logic-acquires-internal-results-a-dublin-based-provider-of-b2b-lead-generation-solutions/1000

    ABERDEEN GROUP PARTNERS WITH BOMBORA TO OFFER B2B INTENT DATA

    May 18, 2016

    In an increasingly content-driven world, intent data is the differentiator to make marketers and sales teams successful. Recognizing this, Aberdeen Group, the market leader for technology industry data, predictive analytics, and premium content has announced a strategic partnership with Bombora, the...

    HTTP://WWW.MARKETWIRED.COM/
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    http://www.marketwired.com/press-release/aberdeen-group-partners-with-bombora-to-offer-b2b-intent-data-2126262.htm1003

    WHY EVERYONE’S TALKING ABOUT ABM: MARKETO SUMMIT 2016

    May 17, 2016

    What are the trends in B2B marketing? I attended the Marketo Marketing Nation Summit in Vegas last week to learn more, and came away with a head full of new ideas about how companies are using technology to reduce lead attrition and connect all the touchpoints of the customer life cycle.

    REPUTATION CAPITAL MEDIA SERVICES
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    http://repcapitalmedia.com/why-everyones-talking-about-abm-marketo-summit-2016/730

    MARKETO RE-ARCHITECTED: UNDERSTANDING ITS BIG BET ON BIG DATA

    May 17, 2016

    In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here.

    CMS WIRE
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    http://www.cmswire.com/marketing-automation/marketo-re-architected-understanding-its-big-bet-on-big-data/784

    NETLINE ADVANCES WITH ACCOUNT-BASED MARKETING PLATFORM POWERED BY FIRST-PARTY INTENT DATA

    May 17, 2016

    NetLine Corporation announces the only content syndication lead generation platform with account-based marketing solution powered by real-time first-party intent data, extracted directly from in-market content consumption. Account-based marketing (ABM) is rapidly rising as a top industry trend for 2...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/netline-advances-with-account-based-marketing-platform-powered-by-first-party-intent-data-300269545.html862

    TERMINUS RECEIVES $7.5 MILLION IN SERIES A FUNDS AND HEADS TOWARDS ABM REVOLUTION

    May 16, 2016

    Terminus, a leading ABM platform has received $7.5 million in series A funds which includes $2.5 million venture debt and $5 million equity financing. The new round of funds will help the company to power up their B2B marketing business. The round of funding was headed by Edison Partners. The existi...

    MARTECHADVISOR
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    http://www.martechadvisor.com/news/marketing-automationcampaign-lead-management/terminus-receives-75-million-in-series-a-funds-and-heads-towards-abm-r866

    CORPORATES EXPECT ACCOUNT-BASED MARKETING TO HELP DRIVE GROWTH IN 2016 AND 2017

    May 16, 2016

    A survey of over 100 companies by Avention, the maker of OneSource® Solutions, has shown that account-based marketing (ABM) techniques are the preferred approach for corporates focused on B2B sales and marketing. 86% of the organisations polled are confident that employing account based marketing te...

    BOBSGUIDE
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    http://www.bobsguide.com/guide/news/2016/May/16/corporates-expect-account-based-marketing-to-help-drive-growth-in-2016-and-2017/345

    CORPORATES EXPECT ACCOUNT-BASED MARKETING TO HELP DRIVE GROWTH IN 2016 AND 2017

    May 16, 2016

    A survey of over 100 companies by Avention, the maker of OneSource® Solutions, has shown that account-based marketing (ABM) techniques are the preferred approach for corporates focused on B2B sales and marketing. 86% of the organisations polled are confident that employing account based marketing te...

    BOBSGUIDE
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    http://www.bobsguide.com/guide/news/2016/May/16/corporates-expect-account-based-marketing-to-help-drive-growth-in-2016-and-2017/346

    WHAT IS MISSING FROM YOUR ACCOUNT-BASED MARKETING STRATEGY

    May 13, 2016

    Many marketers still only understand the ABM basics: figure out the common characteristics of your most profitable accounts, create a list of similar companies, and then do you your best to engage decision-makers on that account list, usually through sales team efforts.

    CUSTOMERTHINK.COM
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    http://customerthink.com/whats-missing-from-your-account-based-marketing-strategy/863

    INFER ANNOUNCES LATEST RELEASE OF ITS PERFORMANCE MANAGEMENT PLATFORM

    May 12, 2016

    Infer Inc., a leading predictive sales and marketing platform, has announced the latest release of its Profile Management platform. With this update, companies can deploy Infer’s profiling solution and conduct high-value and more-targeted outreach to potential buyers.

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/data-management-platformcustomer-data-platforms/infer-announces-latest-release-of-its-performance-management-platfo763

    MARKETO ROLLS OUT UPGRADES TO PROJECT ORION, ENHANCES SALES ENABLEMENT, ABM, AND MORE

    May 12, 2016

    Marketo, a well-known marketing cloud provider, has plans of rolling out upgrades to its platform Project Orion. According to an official release, the details were unveiled by the Marketo Chief Executive Officer, Phil Fernandez, at the Marketing Nation Summit, which was attended by 5,400 customers.

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/platformsuite/marketo-rolls-out-upgrades-to-project-orion-enhances-sales-enablement-abm-and-more/758

    GLOBAL BORIC ACID MARKET SEGMENTATION, APPLICATION ANALYSIS AND MARKET FORECAST 2016 – ACUTE MARKET REPORTS

    May 12, 2016

    The Global Boric Acid Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Boric Acid industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Boric...

    THRASHER BACKER
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    http://thrasherbacker.com/global-boric-acid-market-segmentation-application-analysis-and-market-forecast-2016-acute-market-reports/0111790/336

    ACCOUNT-BASED MARKETING LURES ANOTHER VENDOR & OTHER TECH NEWS

    May 12, 2016

    Beaverton, Ore.-based Act-On is the latest marketing technology vendor to jump into account-based marketing (ABM). Its new solution is designed to give B2B marketers the ability to orchestrate an automated, multichannel ABM strategy that the company said will help build brand awareness, drive dema...

    CMSWIRE
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    http://www.cmswire.com/customer-experience/account-based-marketing-lures-another-vendor-other-tech-news/337

    THE FIVE KEY TAKEAWAYS MARKETERS CAN EXPECT AT THE MARKETING INNOVATION SUMMIT FOR B2B

    May 12, 2016

    A few weeks ago, I had a chance to spend some time in London to discuss the impact of technology on Account-Based Marketing (ABM). I’m pretty familiar with the UK market and EMEA (Europe, the Middle East and Africa) in general, having traveled there 30-plus times during my days at Adobe.I have alway...

    HTTP://MARKETINGLAND.COM/
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    http://marketingland.com/abm-view-side-pond-176693955

    MARKETO AND LEADSPACE STRIKE PARTNERSHIP TO BRING PREDICTIVE INSIGHTS TO ACCOUNT-BASED MARKETING

    May 11, 2016

    Marketo, leaders in marketing automation for small and medium-sized businesses, has announced a partnership with Leadspace, top players in predictive analytics. The collaboration will facilitate Marketo’s integration with Leadspace’s Lead-to-Account Matching signals, and has been timed to coincide w...

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/platformsuite/marketo-and-leadspace-strike-partnership-to-bring-predictive-insights-to-accountbased-marketing/757

    MARKETO REVEALS PROJECT ORION

    May 11, 2016

    Marketing cloud provider Marketo will shortly reveal details of a major upgrade to its platform called Project Orion, along with significant investments in account-based marketing (ABN), predictive content and analytics.

    BESTTHENEWS
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    http://bestthenews.com/article/marketo-reveals-project-orion-wed-05112016-2126.html805

    OPENPRISE DATA AUTOMATION CLOUD INTEGRATES WITH MARKETO TO INNOVATE, GROW, AND DELIVER STRONGER, MORE MEANINGFUL ENGAGEMENTS

    May 10, 2016

    Openprise, the leader in data automation solutions for marketing and sales, today announced its integration with Marketo, Inc., to automate the analysis, cleansing, and enhancement of data in Marketo. Openprise will demonstrate how its integration with Marketo enables marketers to improve data quali...

    MARKET WIRED
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    http://www.marketwired.com/press-release/openprise-data-automation-cloud-integrates-with-marketo-innovate-grow-deliver-stronger-2123262.htm804

    BRIGHTFUNNEL UNVEILS THE ABM COMMAND CENTER FOR MARKETING AND SALES

    May 10, 2016

    I’m proud to announce BrightFunnel’s ABM Command Center, a single platform for Marketing and Sales teams to orchestrate their ABM strategy and tactics. This is the only platform that fully combines Web, Advertising, Marketing and Sales activity in one place, enabling true, “full-funnel” revenue attr...

    BRIGHTFUNNEL
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    http://www.brightfunnel.com/abm-command-center-for-marketing-and-sales/810

    TRUE INFLUENCE LAUNCHES INSIGHTBASE FOR MARKETO

    May 10, 2016

    True Influence™, a fact-based account marketing company specializing in B2B lead generation and prospect insight, today announced that its flagship InsightBASE™ platform is now available as a native Marketo, Inc. application within its LaunchPoint® partner ecosystem. InsightBASE is a...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/true-influence-launches-insightbase-for-marketo-300265869.html1156

    DEMANDBASE NAMED TOP 10 ‘BEST PLACES TO WORK IN THE BAY AREA’ FOR THE SECOND CONSECUTIVE YEAR

    May 09, 2016

    Demandbase, the leader in Account-Based Marketing, today announced that it has been named a top 10 Best Places to Work by The San Francisco Business Times and Silicon Valley Business Journal. Companies on this list are determined exclusively on the basis of employee satisfaction across several areas...

    DEMANDBASE
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    https://www.demandbase.com/press-release/demandbase-named-top-10-best-places-work-bay-area-second-consecutive-year/812

    NEWSCRED INTEGRATES WITH MARKETO TO DRIVE LEAD GENERATION, NURTURING, AND SALES THROUGH CONTENT MARKETING

    May 09, 2016

    NewsCred, the world’s leading content marketing platform, today announced a complete integration with Marketo Inc., the leading provider of engagement marketing software and solution.

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/content-marketing/newscred-integrates-with-marketo-to-drive-lead-generation-nurturing-and-sales-through-content-mar785

    EXPERTS: TARGETED MARKETING REQUIRED TO SELL OVERSEAS

    May 09, 2016

    Long Island businesses seeking to sell goods and services overseas must tailor their marketing campaigns to specific countries and specific populations within those countries, a panel of experts said last week. This task has been made easier by the rise of Internet sales, or e-commerce, because web...

    NEWSDAY
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    http://www.newsday.com/business/experts-targeted-marketing-required-to-sell-overseas-1.11771195323

    DWA CELEBRATES 20 YEARS

    May 06, 2016

    SAN FRANCISCO, May 6, 2016 /PRNewswire-USNewswire/ -- DWA, an award-winning independent media agency, celebrates its twenty-year anniversary today. Since its founding on May 6, 1996, DWA has grown into one of the largest independent global media agencies, has won industry recognition as a leader in ...

    PRNEWSWIRE.COM
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    http://www.prnewswire.com/news-releases/dwa-celebrates-20-years-300264458.html891

    ENGAGIO LAUNCHES PLAYMAKER, AN "ACCOUNT-BASED EVERYTHING" SOLUTION

    May 06, 2016

    Account-based marketing is one of the biggest buzzwords in B2B marketing today, but Engagio is looking to take account-based thinking beyond marketing with its new PlayMaker solution.

    FIERCECMO
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    http://www.fiercecmo.com/story/engagio-launches-playmaker-account-based-everything-solution/2016-05-06735

    ACT-ON LAUNCHES ITS ACCOUNT-BASED MARKETING AUTOMATION SOLUTION

    May 05, 2016

    While ABM was first named and promoted by ISTMA 15 years ago, it has not been widely used outside of the enterprise. Today, with the recent technology advancements in marketing, and the accessibility to the behavioral data collected in Marketing Automation, Act-On makes ABM a viable strategy for B2B...

    MARKET WIRED
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    http://www.marketwired.com/press-release/act-on-launches-its-account-based-marketing-automation-solution-2121865.htm858

    ENGAGIO LAUNCHES PLAYMAKER TO TURN B2B MARKETING INSIGHTS INTO ACTION ITEMS

    May 05, 2016

    Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue.

    TECH CRUNCH
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    https://techcrunch.com/2016/05/05/engagio-launches-playmaker-to-turn-b2b-marketing-insights-into-action-items/788

    6SENSE ANNOUNCES AGENDA FOR PREDICTIVE INTELLIGENCE SUMMIT B2B ESP

    May 05, 2016

    6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today unveiled the agenda for its annual predictive intelligence summit B2B ESP. The agenda includes a speaker roster of sophisticated B2B marketers and marketing and sales executives charged with revenue gr...

    PR NEWSWIRE ASSOCIATION LLC
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    http://www.prnewswire.com/news-releases/6sense-announces-agenda-for-predictive-intelligence-summit-b2b-esp-300263373.html791

    EVERSTRING NOW LETS MARKETERS CREATE THEIR OWN “LOOKALIKE” SEGMENTS

    May 04, 2016

    The San Mateo, California-based predictive marketing provider has announced the next generation of its Decision Platform, now called the Audience Platform. Its main new feature: the ability for users to upload, say, a list of 20 company accounts that have been good customers, in order to create a “l...

    MARKETING LAND
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    http://marketingland.com/everstring-now-lets-marketers-create-lookalike-segments-175828830

    EVERSTRING DELIVERS BREAKTHROUGH EVOLUTION OF PREDICTIVE MARKETING

    May 03, 2016

    EverString, the largest and fastest-growing predictive marketing SaaS company introduces the EverString Audience Platform, which enables marketing and sales professionals to create and expand target audiences using predictive segmentation.

    MARTECH ADVISOR
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    http://www.martechadvisor.com/news/data-management-platformcustomer-data-platforms/everstring-delivers-breakthrough-evolution-of-predictive-marketing/793

    PREDICTIVE LEAD SCORING: A NECESSARY SUPPLEMENT TO ACCOUNT-BASED MARKETING

    May 02, 2016

    Marketing’s job as a lead generation engine has changed. It’s no longer good enough to provide sales with just any leads; providing ultra-qualified leads that are sales-ready is now the imperative. Models based on past behavior and engagement help marketers more effectively qualify leads, but even t...

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/marketing/predictive-lead-scoring-necessary-supplement-account-based-marketing-01532753#wpwugLBbqkgkuxTA.97308

    B2B INSPIRATION: ACCOUNT-BASED MARKETING WITH SANGRAM VAJRE

    May 01, 2016

    Since the inception of B2B marketing, marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads would be turned into high-quality customers. But the recent rise of martech (marketing technology) has necessitated chang...

    B2B NEWS NETWORK
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    http://www.b2bnn.com/2016/05/b2b-inspiration-account-based-marketing-with-sangram-vajre/309

    STUDY: MORE THAN HALF OF MARKETERS LEVERAGING PREDICTIVE MEET DEMAND GEN GOALS

    Apr 29, 2016

    Marketers who use predictive analytics in their demand generation process are more likely to achieve their objectives, according to the results of a recent study conducted by B2B predictive marketing platform Radius, in conjunction with Demand Metric.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/study-more-than-half-of-marketers-leveraging-predictive-analytics-meet-demand-gen-goals825

    DATA-DRIVEN ORACLE UPDATES MARKETING CLOUD

    Apr 28, 2016

    Oracle revealed several additions and integrations to its Marketing Cloud on Wednesday, simplifying how Oracle marketers can access and leverage data in their campaigns.

    MEDIAPOST
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    http://www.mediapost.com/publications/article/274475/data-driven-oracle-updates-marketing-cloud.html821

    ORACLE ADDS ABM, 6SENSE LAUNCHES SEARCHSENSE & GOOGLE ADDS MERCHANT CENTER FEED RULES

    Apr 28, 2016

    Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting. New capabilities build on what the company sees as its biggest competitive asset data.

    MARKETING LAND
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    http://marketingland.com/martech-today-37-174926818

    TERMINUS LAUNCHES NEW TARGETING, DIRECT MAIL FEATURES FOR ABM PLATFORM

    Apr 28, 2016

    Terminus unveiled new features for its account-based marketing platform designed to enhance the way B2B marketers target accounts, execute campaigns and move leads through the funnel.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/terminus-launches-new-targeting-direct-mail-features-for-abm-platform771

    AVENTION UNVEILS ONESOURCE ABM SOLUTION FOR DATA-DRIVEN ACCOUNT TARGETING

    Apr 28, 2016

    Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/avention-unveils-onesource-abm-solution-for-data-driven-account-targeting772

    ORACLE JOINS GROWING ABM MOVEMENT WITH ACCOUNT-BASED CAMPAIGN FEATURES

    Apr 28, 2016

    Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are designed to optimize users’ paid media targeting, enabling them to engage target accounts while simplifying the data management and integration processes involved.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/oracle-joins-growing-abm-movement-with-account-based-campaign-features746

    VIACOM ANNOUNCES PARTNERSHIP WITH ROKU INC FOR TARGETED ADVERTISING

    Apr 28, 2016

    "Viacom Inc * Announced partnership ""to utilize aggregated audience insights from Roku (reg) to deliver targeted advertising on Roku platform"" * ""Viacom will be first programmer to leverage aggregate data from Roku to deliver messages to custom audience segments on Roku platform"" Source text f...

    HTTP://WWW.REUTERS.COM/
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    http://www.reuters.com/article/idUSFWN1790BY258

    DEMANDBASE’S CMO DEMYSTIFIES ACCOUNT-BASED MARKETING

    Apr 28, 2016

    Account-based marketing (ABM) is a popular topic among the B2B marketing crowd. To learn more, we reached out to Peter Isaacson, CMO of Demandbase, a San Francisco-based marketing technology company at the forefront of ABM.

    CMO
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    http://www.cmo.com/articles/2016/3/28/marketing-superstars-demandbases-cmo-demystifies-accountbased-marketing.html266

    SA TOURISM SETS NICHE THEMES FOR INDABA SPEED MARKETING

    Apr 28, 2016

    South African Tourism says it is serious about giving South African tourism products and services lucrative platforms and opportunities to grow their businesses at Indaba. Taking place during the three-day trade show, from Saturday 7th to Monday the 9th of May 2016, Indaba Speed Marketing sessions...

    TRAVELLER24
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    http://traveller24.news24.com/Explore/BusinessTravel/sa-tourism-sets-niche-themes-for-indaba-speed-marketing-20160428283

    AVENTION SOLVES ACCOUNT-BASED MARKETING (ABM) DATA CHALLENGE, INTRODUCES ONESOURCE ABM SOLUTION.

    Apr 28, 2016

    Avention, maker of OneSource® Solutions for smarter business insights, today announced the availability of its OneSource ABM solution, the only solution to provide the comprehensive foundational elements for any effective ABM strategy: the data and account insights to support selection of the right ...

    FINANCE.YAHOO.COM
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    http://finance.yahoo.com/news/avention-solves-account-based-marketing-130100633.html285

    10 REASONS WHY NICHE MARKETING CAN HELP YOUR HOLIDAY LETTINGS

    Apr 28, 2016

    Whilst browsing around on Twitter with my morning coffee an interesting headline jumped out at me: “BlogPaws Pet Blogging and Social Media Marketing Conference Readies to Launch” Well, if ever there was a great example of niche marketing then this is it – this niche pet loving community is so big it...

    RENTALTONIC
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    http://rentaltonic.com/10-reasons-for-niche-marketing-holiday-lettings/238

    REPORT FROM THE FRONT LINES: INVOCA AND ABM

    Apr 28, 2016

    The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads.

    LEANDATAINC
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    http://www.leandatainc.com/account-based-sales-marketing/report-from-the-front-lines-invoca-and-abm62

    ORACLE - AND OTHERS - COZY UP TO ABM, MARKETING'S NEW BIG THING

    Apr 28, 2016

    Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud.

    CMS WIRE
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    http://www.cmswire.com/digital-marketing/oracle-and-others-cozy-up-to-abm-marketings-new-big-thing/971

    ORACLE’S MARKETING CLOUD ADDS ACCOUNT-BASED MARKETING AND BOOSTS ADDTHIS INTEREST TARGETING

    Apr 27, 2016

    Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data from its January acquisition of social insights platform AddThis. The Audience Data Marketplace in Oracle’s Data Cloud has been “consumer-focuse...

    MARKETING LAND
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    http://marketingland.com/oracles-marketing-cloud-adds-account-based-marketing-boosts-addthis-interest-targeting-1748611037

    ORACLE MARKETING CLOUD HELPS MARKETERS REDUCE SALES CYCLES AND IMPROVE CONVERSION RATES

    Apr 27, 2016

    Oracle today announced new account-based marketing capabilities within the Oracle Marketing Cloud that help business-to-business (B2B) marketers increase lead generation, reduce sales cycles and improve conversion rates. By supporting the entire B2B buyers’ journey from acquisition and prospec...

    ORACLE
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    https://www.oracle.com/corporate/pressrelease/oracle-marketing-cloud-helps-marketers-reduce-sales-cycles-042716.html1154

    ORACLE’S MARKETING CLOUD ADDS ACCOUNT-BASED MARKETING AND BOOSTS ADDTHIS INTEREST TARGETING.

    Apr 27, 2016

    "Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data from its January acquisition of social insights platform AddThis. The Audience Data Marketplace in Oracle’s Data Cloud has been “consumer-focused with a bit of b...

    MARKETINGLAND.COM
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    http://marketingland.com/oracles-marketing-cloud-adds-account-based-marketing-boosts-addthis-interest-targeting-174861284

    HIGHLY TARGETED, SEAMLESS ADVERTISING EXPERIENCES ARE THE FUTURE

    Apr 27, 2016

    "We are in the age of the customer, where consumers want their data protected while expecting digital advertising to be relevant to them. Marketers are connecting with their customers in a whole new way activating CRM to deliver personalized advertising at scale. Data shows that CRM-targeted ads wor...

    HTTP://WWW.BUSINESS2COMMUNITY.COM/
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    http://www.business2community.com/brandviews/salesforce/highly-targeted-seamless-advertising-experiences-future-01528630#5KezDWLG6wAo4jry.97264

    HIGHLY TARGETED, SEAMLESS ADVERTISING EXPERIENCES ARE THE FUTURE

    Apr 27, 2016

    We are in the age of the customer, where consumers want their data protected while expecting digital advertising to be relevant to them. Marketers are connecting with their customers in a whole new way activating CRM to deliver personalized advertising at scale. Data shows that CRM-targeted ads work...

    BUSINESS2COMMUNITY
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    http://www.business2community.com/brandviews/salesforce/highly-targeted-seamless-advertising-experiences-future-01528630#xpcaSmHDhUJKFD1d.97261

    INTERNET MARKETING FIRM INFINITE COMMUNICATIONS DEMONSTRATES MEDICAL NICHE MARKETING WITH NEWLY PUBLISHED CASE STUDY

    Apr 27, 2016

    Infinite Communications, a national Internet Marketing firm, utilizes new case study to show medical professional how niche marketing has helped practices gain an influx of new patients from the web. As doctors from coast to coast can attest, running a private practice while offering a superior leve...

    PRESSRELEASEROCKET.NET
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    http://www.pressreleaserocket.net/internet-marketing-firm-infinite-communications-demonstrates-medical-niche-marketing-with-newly-published-case-study290

    FELIX VELARDE JOINS MOMENTUM ABM AS NON-EXECUTIVE DIRECTOR

    Apr 27, 2016

    Momentum has pioneered Account Based Marketing (ABM) and won multiple awards for its pan-European campaigns for clients, including Oracle, Google, Citrix and Fujitsu. It has cemented ABM as the go-to choice for B2B marketing teams looking for higher return on investment through account-led programme...

    PRNEWSWIRE.COM
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    http://www.prnewswire.co.uk/news-releases/felix-velarde-joins-momentum-abm-as-non-executive-director-577228391.html941

    ABM ADOPTION SOARS AMONG B2B MARKETERS

    Apr 26, 2016

    Account-based marketing (ABM) adoption in B2B is soaring; more than 70% of B2B companies have staff fully or partially dedicated to managing ABM-specific programs, according to preliminary findings from SiriusDecisions’ 2016 State of Account-Based Marketing Study.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/industry-insights/abm-adoption-soars-among-b2b-marketers813

    TERMINUS UPDATES ITS ACCOUNT-BASED MARKETING PLATFORM

    Apr 26, 2016

    "Account-based marketing software provider Terminus today released the latest version of its platform, designed to help marketers advance their most promising leads further along the sales pipeline. According to Sangram Vajre, co-founder and chief marketing officer at Terminus, the goal of Terminus'...

    DESTINATIONCRM.COM
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    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Terminus-Updates-its-Account-Based-Marketing-Platform-110667.aspx287

    COLOR COSMETICS MARKET BY TARGET MARKET, BY APPLICATION AND GEOGRAPHY - REGIONAL TRENDS & FORECASTS TO 2020

    Apr 26, 2016

    The color cosmetics market is projected to register approximately USD 77.7 billion by 2020, with the high market share held by North America and Europe together due to high consumer disposable income, innovations in color cosmetics, and new product launches in the color cosmetics market. The global ...

    HTTP://WWW.PRNEWSWIRE.COM
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    http://www.prnewswire.com/news-releases/color-cosmetics-market-by-target-market-by-application-and-geography---regional-trends--forecasts-to-2020-3002250

    DEMANDBASE NAMED A 2016 COOL VENDOR BY GARTNER FOR TECH GO-TO-MARKET

    Apr 26, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been named a Cool Vendor by Gartner. The "Cool Vendors in Tech Go-to-Market, 2016" report was published by Todd Berkowitz, Jim Hare and Ilona Hansen on April 18, 2016. The report credits Demandbase's leadership in A...

    WWW.NEWS.SYS-CON.COM
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    http://news.sys-con.com/node/3784328193

    ACCOUNT-BASED MARKETING: THE KEY TO B2B SUCCESS

    Apr 26, 2016

    As a B2B marketer, you won’t get the best results using the same old built-for-B2C digital marketing strategies. You need to segment prospects the way that sales sells: by account. Account-Based Marketing can enhance your current marketing activities at every point in the customer lifecycle. With an...

    DEMANDBASE.COM
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    https://www.demandbase.com/ebook/account-based-marketing-the-key-to-b2b-success/207

    QUICK-START GUIDE TO ACCOUNT-BASED MARKETING – THE WHAT, WHY, & HOW

    Apr 26, 2016

    Many companies have a few very large accounts, which individually buy as much as a small market segment. ABM leverages this fact by treating the largest accounts as they were markets with a focus on quality, not quantity. It targets the most suitable and likely-to-buy accounts, as well as key decisi...

    SIMPLYDIRECT.COM
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    http://www.simplydirect.com/blog/quick-start-guide-to-account-based-marketing-the-what-why-how/208

    ACCOUNT-BASED MARKETING TRENDS – PULSE REPORT

    Apr 26, 2016

    "In a recent GatePoint Research survey 150 senior marketing executives from major technology companies supplied answers to 8 key questions about their current marketing capabilities. For example, what are the marketing activities that provide the highest ROI? What are the most disturbing trends? To ...

    SIMPLYDIRECT.COM
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    http://www.simplydirect.com/account-based-marketing-trends-pulse-report/209

    TERMINUS REVAMPS ACCOUNT-BASED MARKETING PLATFORM TO INCREASE PIPELINE VELOCITY AND HELP MARKETERS CONVERT MORE ACCOUNTS INTO CUSTOMERS

    Apr 26, 2016

    ATLANTA--(BUSINESS WIRE)--Terminus released a major update to its account-based marketing (ABM) software platform today, completely reengineering the way marketers target accounts, execute campaigns and move prospects through the sales pipeline. Terminus has been growing quickly since its ABM platfo...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160426005333/en/Terminus-Revamps-Account-Based-Marketing-Platform-Increase-Pipeline98

    DEMANDBASE CUSTOMERS: ELEVATE YOUR ABM PRACTICE WITH HANDS-ON WORKSHOPS

    Apr 26, 2016

    The promise of Account-Based Marketing (ABM) has become a siren song for B2B marketers the world over. Making that promise a reality takes the right strategy, the right technology, and a willingness to take a new approach to marketing. At Demandbase, we’ve helped hundreds of companies achieve their ...

    DEMANDBASE
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    https://www.demandbase.com/b2b-marketing-blog/demandbase-customers-elevate-abm-practice-hands-workshops/53

    4 STEPS TO ACCOUNT BASED MARKETING SUCCESS

    Apr 26, 2016

    You’ve heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more targeted and aligned with sales.

    HTTP://MARKETING.VENDEMORE.COM
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    http://marketing.vendemore.com/4-steps-to-abm-success60

    HOW TO USE ACCOUNT-BASED MARKETING WHEN SELLING TO SMBS

    Apr 26, 2016

    The account-based marketing movement is well under way. Throughout my career, I have followed the rise and fall of many a marketing trend, and I will confidently predict that account-based marketing is the most effective marketing trend out there today. It’s on the forefront of my mind

    HTTPS://RADIUS.COM
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    https://radius.com/2013/06/21/how-to-use-account-based-marketing-when-selling-to-smbs/127

    B2B BUYING GROUPS – HOW ABM CAN AFFECT DECISIONS

    Apr 26, 2016

    In a recent LinkedIn Pulse article, "2 Key Trends Make Account Based Marketing necessary today", I expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adapted to the curr...

    ACCOUNT BASED MARKETING CONSORTIUM
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    http://www.accountbased.marketing/uncategorized/b2b-buying-groups-abm-can-affect-decisions/145

    THREE REASONS CRAIG ROSENBERG GOT IT RIGHT WITH ACCOUNT-BASED MARKETING

    Apr 26, 2016

    Craig Rosenberg, co-founder and Chief Analyst at TOPO, recently wrote an article that outlined the differences between account-based marketing (ABM) and outbound sales — a question that came up at a recent TOPO Demand Generation Council Event. During a presentation touting the benefits of employing ...

    HTTP://TERMINUS.COM/
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    http://terminus.com/three-reasons-craig-rosenberg-has-it-right-with-account-based-marketing/158

    ABM CONSORTIUM FEATURED IN @DMNEWS

    Apr 26, 2016

    A B2B model High-value offering with high consideration requirements An account based sales model Deep understanding of the existing buyer experience and challenges Willingness to look for prospects and opportunities outside of the traditional funnel"

    ACCOUNT BASED MARKETING
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    http://www.accountbased.marketing/thought-leadership/abm-consortium-featured-dmnews/155

    TRUE INFLUENCE LAUNCHES INSIGHTBASE FOR ELOQUA

    Apr 26, 2016

    True Influence, a fact-based account marketing company specializing in B2B lead generation and prospect insight, today announced that its flagship InsightBASE platform is now available as a native Eloqua application within the Oracle Marketing AppCloud. This delivers an entirely new capability to El...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/true-influence-launches-insightbase-for-eloqua-300257299.html1157

    NEW PPC ACCOUNTS: HOW TO GET THE BALL ROLLING

    Apr 25, 2016

    "A good pay-per-click campaign needs to come out of the gate running. There is a lot of competition for keywords and phrases, so this post will give you three easy steps to follow to ensure that help you now – and in future marketing campaigns. Read more at http://www.business2community.com/online-m...

    HTTP://WWW.BUSINESS2COMMUNITY.COM/
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    http://www.business2community.com/online-marketing/new-ppc-accounts-get-ball-rolling-01520111#ujOffL1OOJd5iiLD.97118

    ACCOUNT-BASED MARKETING FLIPS TRADITIONAL SALES ON ITS HEAD

    Apr 25, 2016

    We are officially in the era of account-based marketing (ABM). A recent SiriusDecisions study reported 92 percent of B2B companies called ABM “extremely important” to their overall marketing efforts, and 60 percent plan to invest in ABM in the next year.

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/account-based-marketing-flips-traditional-sales-on-its-head/10

    LATTICE ENGINES REPORTS 300% GROWTH IN NEW BUSINESS

    Apr 25, 2016

    Lattice Engines, the leading provider of predictive marketing and sales applications, saw 3x growth in revenue from new bookings in Q1 compared to the same quarter last year. In addition to increasing new business growth by 300%, the company saw significant expansion with its current customers, whic...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/lattice-engines-reports-300-growth-in-new-business-300256379.html27

    MCDONALD'S PUTS U.S. ADVERTISING ACCOUNT INTO REVIEW

    Apr 25, 2016

    McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of ...

    CRAIN'S
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    http://www.chicagobusiness.com/article/20160425/NEWS06/160429897/mcdonalds-puts-u-s-advertising-account-into-review28

    ACCOUNT-BASED MARKETING WON’T BE THE DEATH OF ANYTHING

    Apr 25, 2016

    This has been proclaimed as “The Year of Account-Based Marketing” by several industry thought-leaders, including Craig Rosenberg and Scott Brinker. In the wake of all the recent publicity, some have begun loudly hypothesizing about how ABM could be the death knell of . . . just about everything. Sud...

    LEANDATAINC
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    http://www.leandatainc.com/account-based-sales-marketing/account-based-marketing-wont-be-the-death-of-anything73

    WHY ACCOUNT BASED MARKETING SPELLS B2B SUCCESS

    Apr 25, 2016

    "The B2B marketing world has been introduced to a new concept set to give revenue a boost. ABM (or account-based marketing) is fast becoming an intrinsic part of enterprises from various industries. A recent study by Demandbase reveals that 92% of marketing companies regard ABM a must-have for impr...

    HTTP://WWW.INTERNETBILLBOARDS.NET/
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    http://www.internetbillboards.net/2016/04/25/why-account-based-marketing-spells-b2b-success/185

    WE SPY A NEW MARKETING TREND — LOCATION-BASED MARKETING

    Apr 24, 2016

    As we maneuver our way into new eras, we find ourselves returning to simplistic theories once again. Similar to how bellbottoms made their way back in style, location-based marketing is back on the rise. As in the times before digital marketing, consumers were targeted based on location. If you coul...

    HTTP://WWW.BUSINESS2COMMUNITY.COM
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    http://www.business2community.com/marketing/spy-new-marketing-trend-location-based-marketing-01524111#mYCmleCLkBMuutSA.97248

    ‘COOL JAPAN’ NEEDS TO LISTEN TO ITS TARGET MARKET

    Apr 24, 2016

    "As far as awards ceremonies go, the Sugoi Japan Awards were a fairly flashy affair. Held on March 22, the prizes recognized recent titles in anime, manga and fiction that an online poll of Japanese fans wanted to do well overseas. Winners included “One Punch Man” and “Your Lie in April,” and the g...

    WWW.JAPANTIMES.CO.JP
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    http://www.japantimes.co.jp/culture/2016/04/24/general/cool-japan-needs-listen-target-market/#.VyIS8vl97IV272

    ACCOUNT-BASED MARKETING: FOUR TIPS FOR DEVELOPING A STRATEGIC APPROACH

    Apr 22, 2016

    Account-based marketing (ABM) is surging today throughout marketing organizations everywhere, but the concept is not new. Sales teams have been strategically focused on a handful of high-value targets for decades, primarily in silos, with careful planning utilizing “blue sheets” (Miller Heiman’s to...

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/demanding-views/account-based-marketing-four-tips-for-developing-a-strategic-approach33

    BIZIBLE OFFERS NEW ABM CAPABILITIES THAT LINK EFFORTS TO REVENUE

    Apr 22, 2016

    B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance.

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/news-briefs/bizible-offers-new-abm-capabilities-that-link-efforts-to-revenue742

    SIRIUSDECISIONS ANNOUNCES EXPANSION INTO LATIN AMERICAN MARKETS

    Apr 21, 2016

    SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced that it has opened its first office in Latin America. Located in Mexico City, Mexico, the new bureau will serve the rapidly growing demand for unique expert guidance in the sales, marketing ...

    BUSINESS WIRE
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    http://www.businesswire.com/news/home/20160421005325/en/SiriusDecisions-Announces-Expansion-Latin-American-Markets787

    LEADING ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES CREATE THE ABM LEADERSHIP ALLIANCE

    Apr 21, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about developing and deploying a successful ABM strategy, i...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/leading-account-based-marketing-technology-companies-create-the-abm-leadership-alliance-300255074.html4

    MARTECH COMPANIES UNITE IN THE NAME OF ACCOUNT BASED MARKETING

    Apr 21, 2016

    A consortium of marketing technology companies joined together today to take account-based marketing (ABM) to the next level.

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/martech-companies-unite-in-the-name-of-account-based-marketing/5

    SIRIUSDECISIONS 2016 STATE OF ABM STUDY FINDS THAT ABM ADOPTION CONTINUES TO ACCELERATE

    Apr 21, 2016

    Today at Demandbase's third annual Marketing Innovation Summit for B2B, SiriusDecisions revealed the results of its 2016 State of Account-Based Marketing (ABM) Study. The key findings indicate that ABM adoption is rapidly accelerating and has gained fast acceptance in B2B: more than 70 percent of B2...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/siriusdecisions-2016-state-of-abm-study-finds-that-abm-adoption-continues-to-accelerate-300255126.html6

    ACCOUNT BASED MARKETING IS FUELING A REVOLUTION, DEMANDBASE CLAIMS

    Apr 21, 2016

    Demandbase CMO Peter Isaacson told nearly 600 B2B marketers that they are disrupting the status quo and driving business impact like never before by embracing account-based marketing (ABM).

    CMSWIRE
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    http://www.cmswire.com/digital-experience/account-based-marketing-is-fueling-a-revolution-demandbase-claims/7

    DRIVING THE RIGHT CONVERSATION

    Apr 21, 2016

    It’s a familiar tale. And not just for chefs. A group of well-meaning people come together to solve a problem . . . and ultimately get nothing done. That’s because often the best way to ensure something doesn’t get accomplished is to form a committee. Let’s face it, reaching consensus is hard. After...

    LEANDATAINC
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    http://www.leandatainc.com/account-based-sales-marketing/driving-the-right-conversation68

    ACCOUNT BASED MARKETING IS FUELING A REVOLUTION, DEMANDBASE CLAIMS

    Apr 21, 2016

    Demandbase CMO Peter Isaacson told nearly 600 B2B marketers that they are disrupting the status quo and driving business impact like never before by embracing account-based marketing (ABM). Isaacson took the stage this morning to kick off his company's third annual Marketing Innovation Conference he...

    CMSWIRE
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    http://www.cmswire.com/digital-experience/account-based-marketing-is-fueling-a-revolution-demandbase-claims/87

    MARTECH COMPANIES UNITE IN THE NAME OF ACCOUNT BASED MARKETING

    Apr 21, 2016

    A consortium of marketing technology companies joined together today to take account-based marketing (ABM) to the next level. Demandbase, a targeting and personalization marketing platform for B2B marketers, announced the inception of the ABM Leadership Alliance in conjunction with opening day of it...

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/martech-companies-unite-in-the-name-of-account-based-marketing/90

    TERMINUS CO-FOUNDER AND CMO, SANGRAM VAJRE, AUTHORS “ACCOUNT-BASED MARKETING FOR DUMMIES”

    Apr 21, 2016

    "Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s best-selling reference series and a Wiley brand. “Account-Based Marketing For Dummies outlines the operat...

    WWW.UK.FINANCE.YAHOO.COM
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    https://uk.finance.yahoo.com/news/terminus-co-founder-cmo-sangram-100000069.html180

    ABM ENGAGEMENT STRATEGY – FREYA NEWS

    Apr 21, 2016

    I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer afternoon.

    ACCOUNT BASED MARKETING
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    http://www.accountbased.marketing/vendors/abm-engagement-strategy-freyanews/163

    MOST STILL STUCK ON FIRST BASE IN ACCOUNT-BASED MARKETING” VIA @DMNEWS

    Apr 21, 2016

    The Account Based Marketing Consortium is live! Wow, we had approximately 800 registrants for our live webinar this morning and a great article in Direct Marketing News. Al Urbanski describes our inaugural primary research and really nails it… even those who have deployed ABM programs still have a L...

    ACCOUNT BASED MARKETING
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    http://www.accountbased.marketing/thought-leadership/still-stuck-first-base-account-based-marketing-via-dmnews/164

    ACCOUNT-BASED MARKETING BENCHMARK

    Apr 21, 2016

    Take just a moment to find out your ABM Score… how do you compare against a panel of 500 ABM programs from around the globe. This is a really simple survey, fewer than 10 questions. Each question relates to elements of our ABM Capabilities Framework and is the crux of our research we conducted in Q4...

    ACCOUNT-BASED MARKETING
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    http://www.accountbased.marketing/account-based-marketing-benchmark-2/?utm_expid=104071209-0.PQf_bJYHT322tdxKi1ftxw.1&utm_referrer=http%3A%2F%2Fwww.ac167

    THE VIDEO: 600 ABM PRACTITIONERS, 4 CONTINENTS, 6 C LEVEL EXECS

    Apr 21, 2016

    Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience

    ACCOUNT BASED MARKETING
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    http://www.accountbased.marketing/strategy/video-600-abm-practitioners-4-continents-6-c-level-execs/168

    DENTSU PLANS ROADSIDE ADS THAT CHANGE ACCORDING TO DRIVER’S VEHICLE

    Apr 21, 2016

    "In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world. Dentsu’s team, with support from chipmaker Intel Corp. and three other information technology companies, will start running ou...

    WWW.JAPANTIMES.CO.JP
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    http://www.japantimes.co.jp/news/2016/04/21/business/dentsu-plans-roadside-ads-change-according-drivers-vehicle/#.VyIfV_l97IV278

    LEADING ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES CREATE THE ABM LEADERSHIP ALLIANCE

    Apr 21, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about developing and deploying a successful ABM strategy, i...

    PRNEWSWIRE
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    http://www.prnewswire.com/news-releases/leading-account-based-marketing-technology-companies-create-the-abm-leadership-alliance-300255074.html219

    EXPANDING THE NEW FRONTIER OF ACCOUNT-BASED MARKETING

    Apr 21, 2016

    For years, B2B marketing teams struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head with account-based marketing.

    TERMINUS
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    http://terminus.com/expanding-new-frontier-account-based-marketing/220

    TERMINUS COFOUNDER AND CMO, SANGRAM VAJRE, AUTHORS ‘ACCOUNT-BASED MARKETING FOR DUMMIES’

    Apr 21, 2016

    “Account-Based Marketing For Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” says Vajre. “Since the inception of B2B marketing, the standard approach has always been spray-and-pray. Marketers would create content and campaigns that were ...

    VENTUREBEAT
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    http://venturebeat.com/2016/04/21/terminus-co-founder-and-cmo-sangram-vajre-authors-account-based-marketing-for-dummies/225

    SIRIUSDECISIONS 2016 STATE OF ABM STUDY FINDS THAT ABM ADOPTION CONTINUES TO ACCELERATE

    Apr 21, 2016

    Demandbase's third annual Marketing Innovation Summit for B2B, SiriusDecisions revealed the results of its 2016 State of Account-Based Marketing (ABM) Study. The key findings indicate that ABM adoption is rapidly accelerating and has gained fast acceptance in B2B: more than 70 percent of B2B com...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/siriusdecisions-2016-state-of-abm-study-finds-that-abm-adoption-continues-to-accelerate-300255126.html1041

    ACCOUNT BASED MARKETING IS FUELING A REVOLUTION, DEMANDBASE CLAIMS

    Apr 21, 2016

    Demandbase CMO Peter Isaacson told nearly 600 B2B marketers that they are disrupting the status quo and driving business impact like never before by embracing account-based marketing (ABM)

    CMS WIRE
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    http://www.cmswire.com/digital-experience/account-based-marketing-is-fueling-a-revolution-demandbase-claims/1001

    RADIUS JOINS ACCOUNT-BASED MARKETING TECHNOLOGY COMPANIES TO CREATE THE ABM LEADERSHIP ALLIANCE

    Apr 20, 2016

    Account-Based Marketing (ABM): leading B2B companies are talking about it, but what resources are needed to implement successful ABM campaigns? Recognizing the increase in ABM adoption and need for general Best Practices, we are excited to announce our involvement as a founding member of the ABM Lea...

    RADIUS NEWS
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    https://radius.com/2016/04/20/radius-joins-account-based-marketing-technology-companies-create-abm-leadership-alliance/228

    SEMICONDUCTOR TARGET MARKET MAJOR INDUSTRY PLAYERS ANALYSIS FOR GLOBAL AND CHINESE REGION: 2016 REPORT

    Apr 20, 2016

    "The 'Global and Chinese Semiconductor Target Industry, 2016 Market Research Report' is a professional and in-depth study on the current state of the global Semiconductor Target industry with a focus on the Chinese market. The Global and Chinese Semiconductor Target Industry report provides key sta...

    WWW.NEWSMAKER.COM.AU
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    https://www.newsmaker.com.au/news/49806/semiconductor-target-market-major-industry-players-analysis-for-global-and-chinese-region-2016-report#.VyIa7vl276

    TERMINUS CO-FOUNDER & CMO AUTHORS "ACCOUNT-BASED MARKETING FOR DUMMIES

    Apr 20, 2016

    Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing, an innovative quality-over-quantity sales development strategy that is fundamentally changing the way modern B2B marketers engage customers. Account-Based Marketing For Dummies is now available fr...

    ACCOUNT BASED MARKETING
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    http://metroatlantaceo.com/news/2016/04/terminus-co-founder-cmo-authors-account-based-marketing-dummies/169

    DEMANDBASE, INTEGRATE UNITE ON ACCOUNT-BASED ADVERTISING FOR B2B MARKETERS

    Apr 20, 2016

    The adoption of ABM by B2B marketers is accelerating as technology now makes it possible to market to 10 or 1,000’s of accounts at scale," Chris Golec, CEO of Demandbase, said in a statement. "The partnership with Integrate will enable B2B marketers to turn their account-based advertising programs i...

    ACCOUNT BASED MARKETING
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    http://www.marketingdive.com/news/demandbase-integrate-unite-on-account-based-advertising-for-b2b-marketers/416058/170

    FREYA NEWS – ABM GROWTH AND A CASE STUDY WITH AUDI

    Apr 20, 2016

    Audi head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and frankly one of the hardest things for marketers to execute well...

    ACCOUNT BASED MARKETING
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    http://www.accountbased.marketing/vendors/freya-news-abm-growth-and-a-case-study-with-audi/165

    FREYA NEWS, THE ABM CONTENT POWERHOUSE

    Apr 20, 2016

    I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being early, but it’s always nice to hear waves breaking in Hawaii just before sunrise

    ACCOUNT BASED MARKETING
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    http://www.accountbased.marketing/vendors/freya-news-the-abm-content-powerhouse/166

    WHY ACCOUNT-BASED MARKETING IS PAVING THE WAY FOR PERSONALIZATION

    Apr 20, 2016

    At a recent Demandbase event, an audience member defined account-based marketing as "marketing... if sales was in charge." As I thought about this statement, it dawned on me just how true it is. Traditionally, marketing's purpose was to generate high-level awareness of a company and its products or ...

    ECONTENT
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    http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Why-Account-Based-Marketing-is-Paving-the-Way-for-Personalization-110440.htm34

    ABM MEETS MARKETING AUTOMATION

    Apr 20, 2016

    At Demandbase, we’ve spent the last eight years helping B2B marketers at the world’s most successful companies understand, implement and execute Account-Based Marketing (ABM) strategies.

    BUSINESS 2 COMMUNITY
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    http://www.business2community.com/brandviews/demandbase/abm-meets-marketing-automation-01521213#JmgxPzgoCUyRkvqc.9742

    GOALS, ALIGNMENT AND ACCOUNT-BASED MARKETING

    Apr 20, 2016

    Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this . . . or else. Without getting those departments thinking of themselves as a combined, revenue-generatin...

    LEANDATAINC
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    http://www.leandatainc.com/events/goals-alignment-and-account-based-marketing55

    ORACLE MARKETING APPCLOUD EXPANDS WITH KEY PARTNERSHIPS, ACQUISITIONS

    Apr 20, 2016

    The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings.

    MEDIAPOST COMMUNICATIONS
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    http://www.mediapost.com/publications/article/273847/oracle-marketing-appcloud-expands-with-key-partner.html760

    DWA BECOMES FIRST ABM CERTIFIED AGENCY

    Apr 20, 2016

    San Francisco, CA, April 20, 2016 (Newswire.com) - Last week, DWA, the leading global media agency specializing in the technology sector, was the first agency to become ABM certified through Demandbase’s ABM training workshop. To earn the certification, DWA employee participants completed a full day...

    NEWSWIRE.COM
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    https://www.newswire.com/news/dwa-becomes-first-abm-certified-agency-10441799889

    DEMANDBASE LAUNCHES ABM SOLUTION FOR ORACLE MARKETING CLOUD

    Apr 19, 2016

    Account-based marketing technology has made its way into the marketing automation world, as ABM tech company Demandbase has announced an account-based solution for Oracle Marketing Cloud.

    FIERCECMO
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    http://www.fiercecmo.com/story/demandbase-launches-abm-solution-oracle-marketing-cloud/2016-04-19747

    ACCOUNT-BASED MARKETING AUTOMATION COMES TO ELOQUA

    Apr 19, 2016

    Demandbase today introduced a new solution for the Oracle Marketing AppCloud that melds account-based marketing with marketing automation. The product essentially takes Demandbase's Forms product to a higher level by empowering Oracle Eloqua users to take top prospects and build out campaigns to oth...

    DIRECT MARKETING
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    http://www.dmnews.com/marketing-automation/account-based-marketing-automation-comes-to-eloqua/article/490645/44

    DEMANDBASE AND ORACLE MARKETING CLOUD PARTNER TO LAUNCH ABM MARKETING AUTOMATION TOOL

    Apr 19, 2016

    Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based Marketing Automation, the solution will position B2B marketers to implement account-specific campaigns directly in Oracle Eloqua Marketing Automation...

    DEMAND GEN REPORT
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    http://www.demandgenreport.com/features/industry-insights/demandbase-and-oracle-marketing-cloud-partner-to-launch-abm-marketing-automation-tool8

    NEW ACCOUNT-BASED SOLUTION FOR MARKETING AUTOMATION LAUNCHED BY DEMANDBASE AND ORACLE AS ACCOUNT-BASED MARKETING PROSPERS

    Apr 19, 2016

    The combination of account-based marketing (ABM) and automation can be powerful. To that end, Demandbase, today in San Francisco, unveiled a new, next-generation ABM solution for B2B marketers using Oracle Eloqua, the marketing automation system in the Oracle Marketing Cloud.

    THE DRUM
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    http://www.thedrum.com/news/2016/04/19/new-account-based-solution-marketing-automation-launched-demandbase-and-oracle9

    TERMINUS CO-FOUNDER AND CMO, SANGRAM VAJRE, AUTHORS "ACCOUNT-BASED MARKETING FOR DUMMIES," THE FIRST HOW-TO BOOK ON ABM FOR B2B MARKETERS

    Apr 19, 2016

    Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM), an innovative quality-over-quantity sales development strategy that is fundamentally changing the way modern B2B marketers engage customers. Account-Based Marketing For Dummies is now availa...

    PR NEWSWIRE
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    http://www.prnewswire.com/news-releases/terminus-co-founder-and-cmo-sangram-vajre-authors-account-based-marketing-for-dummies-the-first-how-to-book-on41

    10 HOT VENDORS THAT MADE GARTNER'S COOL MARKETING ANALYTICS LIST

    Apr 19, 2016

    Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales. While most marketers are already using some form of analytics, the ground is constantly shifting — and prescrip...

    CMSWIRE
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    http://www.cmswire.com/analytics/10-hot-vendors-that-made-gartners-cool-marketing-analytics-list/122

    DISSED AND DISMISSED BY HUBSPOT? DISRUPTED BY DAN LYONS TELLS ALL

    Apr 19, 2016

    In his provocative new book, "Disrupted: My Misadventure in the Start-Up Bubble," author Dan Lyons doesn’t miss a chance to put the “diss” in “disrupted” in the course of raking his former employer, Cambridge, Mass.-based marketing software company, HubSpot, over the coals.

    HTTP://WWW.CMSWIRE.COM/
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    http://www.cmswire.com/digital-marketing/dissed-and-dismissed-by-hubspot-disrupted-by-dan-lyons-tells-all/114

    BUSINESS INDIAN DRUGMAKERS TARGET NICHE MARKETS

    Apr 19, 2016

    NEW DELHI—India’s leading pharmaceutical companies, which have grown to dominate the generic-drug market, are hoping to squeeze billions in additional sales out of gaps in the U.S. market by developing niche treatments for ailments ignored by industry leaders.

    WSJ
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    http://www.wsj.com/articles/indian-drugmakers-target-niche-markets-1461024100253

    DEMANDBASE DELIVERS THE FIRST ABM SOLUTION FOR MARKETING AUTOMATION

    Apr 19, 2016

    Demandbase, the leader in Account-Based Marketing (ABM), today launched a next generation ABM solution for Oracle Marketing Cloud. With Demandbase Account-Based Marketing Automation, B2B marketers can now implement account-specific campaigns directly in Oracle Eloqua Marketing Automation, accelerati...

    DEMANDBASE
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    https://www.demandbase.com/press-release/demandbase-delivers-the-first-abm-solution-for-marketing-automation/223

    NEW ACCOUNT-BASED SOLUTION FOR MARKETING AUTOMATION LAUNCHED BY DEMANDBASE AND ORACLE AS ACCOUNT-BASED

    Apr 19, 2016

    The combination of account-based marketing (ABM) and automation can be powerful. To that end, Demandbase, today in San Francisco, unveiled a new, next-generation ABM solution for B2B marketers using Oracle Eloqua, the marketing automation system in the Oracle Marketing Cloud.

    THE DRUM
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    http://www.thedrum.com/news/2016/04/19/new-account-based-solution-marketing-automation-launched-demandbase-and-oracle1008

    ACCOUNT-BASED MARKETING: RESEARCH REVEALS IT’S MORE THAN JUST THE LATEST MARKETING BUZZWORD

    Apr 18, 2016

    If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an Account based marketing (ABM) approach into your outbound strategy. One reason ABM has the marketing world on fire is because it has the potential to open up entirely new revenue channels. It’s ...

    INFER
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    https://www.infer.com/category/account-based-marketing/224

    AIM DIRECTLY AT YOUR TARGET MARKET TO LAND NEW CLIENTS

    Apr 18, 2016

    One of the hardest things for a small business owner to do is identify the target market: the group of customers he or she is aiming for. Once an entrepreneur understands more about the customer base and why these individuals buy from the company, that information can help with finding new clients.

    ENTREPRENEUR
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    https://www.entrepreneur.com/article/240466268

    DEMANDBASE RAISES $30 MILLION TO EXTEND LEADERSHIP IN ACCOUNT-BASED MARKETING

    Apr 18, 2016

    SAN FRANCISCO, July 15, 2015 /PRNewswire/ -- Demandbase, the leader in account-based marketing, announced today that the company has raised $30 million in growth equity financing in a round led by Sageview Capital. The financing round includes participation from existing investors Adobe Systems, Alt...

    HTTP://WWW.PRNEWSWIRE.COM/
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    http://www.prnewswire.com/news-releases/demandbase-raises-30-million-to-extend-leadership-in-account-based-marketing-300113410.html86

    3 STEPS TO OPTIMIZE CUSTOMER EXPERIENCE FOR ABM AND NET-NEW LEAD GENERATION

    Apr 18, 2016

    On a recent road trip, I had an unexpected need to stop overnight. I went into my email, found a message from my preferred hotel brand, clicked to my loyalty account, reviewed availability and booked a room. Thanks to a desktop-quality mobile experience, the process took less than five minutes. The ...

    HTTP://WWW.BUSINESS2COMMUNITY.COM/
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    http://www.business2community.com/marketing/3-steps-optimize-customer-experience-abm-net-new-lead-generation-0151706189

    MORE EVIDENCE THAT 2016 IS SHAPING UP AS THE YEAR OF ABM

    Apr 18, 2016

    Not that anyone required further confirmation that Account-Based Marketing has become the “it” business strategy of the moment, a new survey reinforces the sentiment that the ABM trend is gaining traction.

    LEAN DATA INC
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    http://www.leandatainc.com/news/more-evidence-that-2016-is-shaping-up-as-the-year-of-abm43

    ACCOUNT-BASED MARKETING & THE BENEFITS TO B2B PROFESSIONALS: JOIN US ON TWITTER

    Apr 18, 2016

    Account-Based Marketing for Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” said Vajre, who drew on his background as Head of Marketing at Pardot, and more recently, his experience at Terminus, a leading provider of ABM software and one ...

    B2B NEWS
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    http://www.b2bnn.com/2016/04/account-based-marketing-the-benefit-to-b2b-professionals-join-us-on-twitter/35

    WHY THE PENDULUM IS SWINGING BACK TO OUTBOUND MARKETING

    Apr 18, 2016

    Without question, there's a continuing push across B2B industries to align the goals and strategies of marketing and sales teams. And along with new technologies designed to help achieve that comes a renewed hype around account-based marketing (ABM), which over the past 15 years has shown promise to...

    DIRECT MARKETING
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    http://www.dmnews.com/marketing-strategy/why-the-pendulum-is-swinging-back-to-outbound-marketing/article/489302/45

    AUTOMATION: THE SECRET SAUCE OF ACCOUNT-BASED SALES DEVELOPMENT

    Apr 18, 2016

    And part of the reason why businesses are finding success with Account-Based Sales Development strategies is because so much of the process is automated with new technology tools — allowing front-line sales reps to have a laser-like focus on tasks that really matter.

    LEANDATAINC
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    http://www.leandatainc.com/account-based-sales-marketing/automation-the-secret-sauce-of-account-based-sales-development56

    NICHE MARKETERS: 3 HIDDEN HABITS OF TOP NICHE MARKETERS

    Apr 16, 2016

    "Niche marketing continues to grow in scope and depth. Why? Because of the lagging economy, heavier competition and the rising cost of doing business. That’s why more companies are turning to it. Many are slowly discovering having a niche strategy is not just a good idea, it’s now a necessity. But n...

    THESEQUITUR.COM
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    https://www.thesequitur.com/niche-marketers-3-hidden-habits-of-top-niche-marketers-2065890/289

    INDIAN DRUGMAKERS TARGET NICHE MARKETS

    Apr 16, 2016

    NEW DELHI—India’s leading pharmaceutical companies, which have grown to dominate the generic-drug market, are hoping to squeeze billions in additional sales out of gaps in the U.S. market by developing niche treatments for ailments ignored by industry leaders.

    WWW.WSJ.COM
    READ MORE

    http://www.wsj.com/articles/indian-drugmakers-target-niche-markets-1461024100240

    "ACCOUNT-BASED MARKETING BUZZ GETTING BIGGER "

    Apr 15, 2016

    "Account-based marketing (ABM) tactics really took off in 2015 and show no sign of slowing, as marketers look to leverage technology and customer data to target the best possible customers within B2B organizations. Tech providers focused on contact and account data, predictive and marketing analyti...

    HTTP://WWW.FIERCECMO.COM/
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    http://www.fiercecmo.com/story/account-based-marketing-buzz-getting-bigger/2016-04-15196

    THE PATHWAY TO “HIGH-PERFORMANCE ABM”

    Apr 15, 2016

    Most of the research on ABM has focused on adoption. I think we can put that to bed now. There’s no doubt about the popularity of ABM, but as more companies are jumping on the wagon, it’s crucial to understand how it’s best implemented and maintained to drive revenue.

    ACCOUNT BASED MARKETING
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    http://www.accountbasedmarketing.org/?a=ODU2-bViyBkqk7fI=48

    6 MAJOR CHALLENGES WHICH B2B MARKETERS FACE TODAY

    Apr 15, 2016

    B2B marketing has emerged as a dynamic field. Marketers now need to operate within a framework of new responsibilities, new technologies and new challenges. At the same time customers are now empowered due to constant access to information. They have easy access to information and pricing informatio...

    HTTP://WWW.MARTECHADVISOR.COM/
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    http://www.martechadvisor.com/articles/events-webinars/6-major-challenges-which-b2b-marketers-face-today/139

    VENDEMORE SELECTED BY GARTNER AS A COOL VENDOR

    Apr 14, 2016

    Vendemore, a global provider of Account-Based Marketing (ABM) solutions today announced that it has been named a 2016 Cool Vendor by Gartner. This was announced in the “Cool Vendors in CRM Sales, 2016” report by Tad Travis and Ilona Hansen at Gartner, Inc. The report examines vendors of sales enable...

    VENDEMORE
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    http://vendemore.com/gartner-cool-vendor/46

    INFER RELEASES PREDICTIVE AD TARGETING PLATFORM

    Apr 14, 2016

    Infer, provider of a sales and marketing platform, today released its Predictive Ad Targeting Platform, designed to help companies identify and classify their most promising prospects and target them with more effective campaigns. In conjunction, the company has also announced a partnership with Ter...

    DESTINATION CRM
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    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/-Infer-Releases-Predictive-Ad-Targeting-Platform--110442.aspx38

    ACCOUNT-BASED MARKETING FLIPS TRADITIONAL SALES ON ITS HEAD

    Apr 14, 2016

    A recent SiriusDecisions study reported 92 percent of B2B companies called ABM “extremely important” to their overall marketing efforts, and 60 percent plan to invest in ABM in the next year. ABM has been around since the mid-90s, so why the surge in interest?

    CMSWIRE
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    http://www.cmswire.com/digital-marketing/account-based-marketing-flips-traditional-sales-on-its-head/96