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Account Based Data

GMO GlobalSign, Frost & Sullivan | September 21, 2022

Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9% in 2021. GlobalSign de...

Account Based Advertising, Targeted Account Strategy

transmission | August 10, 2022

Despite historic skepticism from B2B boardrooms, brand building has been going through somewhat of a renaissance over the past few years. For all too long, the B2B marketing function was seen as a cost-center whose existence was to support sales in accelerating pipeline and maximizing ROI. Mentions of brand in the boardroom could be met with disinterest and to a certain extent, fear, driven by difficulties in measuring its impact on the bottom line. The effects of a...

ABM Accounts

InsideView, Demandbase | September 09, 2021

InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addit...

ABM Accounts

Madison Logic, Inc. | August 17, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. 3690 on Inc. Magazine’s 2022 Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The annual list represents a unique look at the most successful companies within the American economy’s most dynamic segment — independent small businesses. Madison Logic’s ranking reflects its market-leading approach that empowers B2...