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True Influence | August 26, 2020
True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...
MRP | January 16, 2020
MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....
Core ABM
KickFire, RollWorks | April 22, 2021
KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...
Buyer Intent Data
GlobeNewswire | March 24, 2023
Global B2B marketing solution provider Anteriad today announced a variety of milestones that point to the company’s strong momentum as more B2B marketers embrace innovative data-driven marketing in an evolving market. In the past few months, Anteriad has closed deals with a number of new clients around the globe including Nisbets, HPE, Open Space, Tufin, ECI Software Solutions, On Process Technology and Arizent. “Anteriad helps the world’s leading B2B brands dr...
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