SPAN Global Services

Account Based Execution

Contentgine | February 14, 2022

On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data. The first episode is fre...

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Account Based Data, ABM Accounts

PR Newswire | May 18, 2023

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces improvements to its Smarter Sales Intelligence solution, with new functionality that simplifies the day-to-day work of B2B sales reps. With Demandbase Sales Intelligence, sellers can access all the tools, data, and prescriptive insights they need in one place, making it easier to figure out what to do next with their most important resource: time. The new functionality includes ...

Core ABM

Demandbase | April 28, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces significant growth in the volume of mobile numbers and company data within its Account Intelligence Platform that supports the full Demandbase One Smarter GTM™ Suite. The new data coverage includes more than 47 million companies globally — those with enough size to be relevant in B2B go-to-market — plus 104 million contacts, more than 25 million mobile numbers, and a total of more than 33 million direct ...