ViaMetric

Account Based Advertising

Metadata | July 14, 2021

Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...

Account Based Data

Demandbase | June 04, 2021

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

Account Based Data

Digital Media Solutions | January 03, 2022

Three seasoned industry leaders from Digital Media Solutions, Inc. (DMS) are set to speak at the 2022 Lead Generation World Conference. In two thought leadership sessions, Jason Rudolph (Chief Technology Officer), Kathy Bryan (Chief Marketing Officer) and Lauren Konopelski (Director of Social Media) will take the stage to discuss actionable strategies and share insights. Jason Rudolph is the panelist for the “The Marriage Between Data and Consumer Experience: How the Industr...

Clari | August 18, 2020

Clari, the revenue operations leader, today announced Account Engagement, delivering actionable AI insights about account relationships and activity to help leaders strategically identify risk and opportunity and deploy resources against the accounts that matter most. In an increasingly remote selling environment, best-in-class revenue teams rely on Clari's Account Engagement to manage rep and buyer activity on target accounts and align go-to-market strategy and sales execution in real-time....