Competitive Marketing Advantage

Targeted Account Strategy

Linkedin | January 18, 2021

The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

Buyer Intent Data

Folloze | March 02, 2023

Folloze, the pioneer of the no-code B2B Buyer Experience Platform (BX 3.0), has recently unveiled Folloze AI, a content recommendation and buyer insight engine. Folloze AI has been developed to provide buyers with the most appropriate and captivating real-time content while simultaneously generating first-party intent data. Folloze's latest release, powered by ChatGPT, offers marketers a powerful AI solution that drives revenue and accelerates pipeline growth by creating imp...

ABM Accounts

AC Business Media, GIP ENTENT | November 22, 2021

AC Business Media (ACBM) is proud to announce the launch of GIP ENTENT, a suite of demand generation and permission-based marketing products that provide industry suppliers the unmatched ability to drive and measure engagement through its simple-to-use sales funnel, customer relationship management (CRM) platform. Modeled after ACBM’s proven ENTENT program for the construction industry and SC ENTENT for the supply chain, GIP ENTENT provides highly targeted lead generation se...

Account Based Execution

Red House, Chief Marketer | January 27, 2022

Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category. Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients i...