Airloyal

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Account Based Data

Life Science Connect, ON24 | February 08, 2023

Life Science Connect, a media publishing, marketing, and sales enablement company, increased its webinar program output by four times and improved efficiency by 95% with the help of ON24, a leading digital engagement platform. Life Science Connect was able to reach its target audience and have more meaningful conversations with prospects and customers by using ON24's solutions. This resulted in a fivefold increase in revenue. Life Science Connect selected ON24 as its platfor...

ABM Accounts

PR Newswire | June 13, 2023

Following sustained double-digit growth in revenue over the last few years, ELEVATE, a global marketing and sales advisory firm, has announced a new leadership team effective June 6, 2023, to support the next stage of their ambitious growth. ELEVATE was founded nearly 30 years ago on the principles of helping companies drive revenue with absolute certainty. Still, in recent years, the company repositioned itself to help companies adapt to and solve some of their toughest revenue...

Core ABM

ChatFunnels, Boston Consulting Group | May 03, 2021

The main discussion marketing streamlining organization ChatFunnels invited featured expert Boston Consulting Group (BCG) chief Scott Rhodes to talk at their spring 2021 Demand Gen Summit, which was hung on Wednesday, April 28th, 2021. Scott was joined by industry illuminator Dave Elkington, author of XANT, to talk about Account-Based Engagement, the up-and-coming generation of client commitment, and marketing. Scott Rhodes is an industry chief with 20+ long periods of involvement...