eLogic

Flash Memory | August 03, 2020

Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

Account Based Advertising

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

Account Based Execution

RollWorks | August 26, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting to accelerate revenue. RollWorks built the industry's most robust, multi-source account-based data fo...

Account Based Data

Blackstone | June 09, 2021

Blackstone made one of the boldest digital media deals of the past year. It acquired the B2B media and mar-tech company International Data Group (IDG). IDG’s portfolio of approximately 300 tech and IT publications,including CSO, TechHive and Computerworld, fuels one of the largest B2B data and targets worldwide operations.The company is split into two businesses: IDG Comms, which encompasses media and events,and the data and research arm International Data Corporation (IDC)....