Lightswitch Media

Programmatic ABM

6sense | April 21, 2022

6sense, with the widest application of AI at every stage of revenue creation, today announced 6sense Revenue AI™ and previewed product innovations that solidify its leadership position. The platform applies the power of AI across the entire buyers' journey, removing the guesswork that plagues revenue teams, providing a better customer experience, and producing high-quality pipeline that is ultimately more likely to convert to revenue. Today's announcement at the comp...

Core ABM, ABM Accounts

Madison Logic | December 12, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. “We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms...

Account Based Data, Buyer Intent Data

CMSWire | August 03, 2023

AnalyticsIQ, the leading provider of predictive people-based data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, that enables AnalyticsIQ to seamlessly offer PRIZM® Premier segmentation codes. With this partnership, clients from all verticals will be able to leverage the industry’s most widely adopted segmentation solution along with additional comprehensive people-based mar...

Account Based Analytics

6sense | October 20, 2020

6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs). 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns....