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Buyer Intent Data
Merkle, Bombora | December 12, 2022
The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge&...
Terminus | May 04, 2020
Terminus acquires leading account-based chat solution, Ramble, to power account-based conversations and real-time engagement. Native account-based chat enables real-time engagement throughout the customer lifecy...
6sense | March 19, 2020
6sense, the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue growth engine. “Every company strives to not only grow revenue but to grow it predictably. Yet creating a predicta...
ABM Accounts
MRP, MarTech Breakthrough | August 13, 2021
MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments. “MR...
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