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Cash Cow Marketing ltd | September 24, 2016
Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation techniques involve some form of nurturing, and, just as there are several levels of interest, from uninterested to being ready to buy, there are several steps to generating leads. It’s about buildi...
Cash Cow Marketing ltd | March 12, 2015
At Cash Cow we like to stay ahead of the herd, always thinking of fresh ideas to butter our client’s bread. Recently we have created a new infographic titled Lead Generation “The untold truths” Inbound Vs Outbound. Ever read something and thought to yourself: “I could have put it better myself”? This is precisely what I thought after reading various misleading infographics, promoting the use of inbound marketing and portraying outbound marketing as a “wasted e...
Cash Cow Marketing ltd | July 26, 2016
What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.” Let us simplify it – It is generation of demand for a business’ products or services...
Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020
We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...
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