Effidata

ABM Accounts

ZoomInfo, Bombora | June 18, 2022

ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settleme...

Core ABM

6sense | May 13, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that TrustRadius has recognized it as a 2022 Top Rated Awards recipient. 6sense has won in three categories that include Account-Based Marketing, Sales Intelligence, and Intent Data. With a trScore of 8.5 out of 10 and 46 verified customer reviews, 6sense is recognized by the TrustRadius community as a valuable player in the Account-Based Marketing, Sales Intelligence, and Intent Data soft...

Account Based Data

LinkedIn | February 17, 2021

A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

ABM Accounts

Adroit Market Research | February 25, 2021

The global Account-Based Marketing market report by Adroit Market Research provides insights into market shortcomings, on-demand drivers, and other variables, including investment in research and development, fluctuating production rates, and organizational difficulties. The report also gives details about mergers and acquisitions, including collaborations, partnerships, and others. Moreover, the Account-Based Marketing market research report provides a detailed overview of market...