Know Online Advertising

Madison Logic | September 29, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O'Regan on B2B Marketing's list of Top ABM (account-based marketing) Opinion Leaders. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing. "Despite health and economic challenges that are adversely affecting many industries, B2B organizations have accelerated their shift to digital, supporting sales goals with performance based ...

Buyer Intent Data

RollWorks, G2 | February 24, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently fou...

Account Based Analytics

ResearchMoz | February 23, 2021

Account-Based Marketing (ABM) Software Market report by ReserchMoz offers insights into the Account-Based Marketing (ABM) Software industry. The market research report covers different product Scope, Classifications, Characterizations, Participants, and Objectives. The report also gives insights into Marketing Channel, Indirect Marketing, Direct Marketing, Pricing Strategy, Brand Strategy, Target Client, Market Positioning, and Distributors/Traders List. The key players in t...

Account Based Data

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...