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Account Based Data

G2 | November 10, 2022

Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire customers. And the pressure is mounting: 73% of B2B software companies have accelerated their existing customer revenue goals over the past 12 months, a recent survey finds. To achieve their ambitious goals, software vendors know they must keep a pulse on the market. They need to know…are their current customers satisfied? If not, why? Is a customer at risk of churning? Why d...

Microsoft | March 06, 2020

Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions users to leverage Outreach while syncing data with Microsoft Dynamics 365 Sales, allowing them to automate administrative tasks and maintain up-to-date and accurate data across both systems. "We are excited to get this integration into the market,” said Manny Medina, Outreach Co-Founder and CEO, in a statement. “Microsoft software and...

6sense | July 15, 2020

Latané Conant, chief market officer at 6sense, today announced “No Forms. No Spam. No Cold Calls.,” a book that provides a new paradigm of account-based sales and marketing. Available nationwide on July 22 at retailers like Amazon, Books-A-Million and Barnes & Noble, “No Forms. No Spam. No Cold Calls.,” is both Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen. Intended...

Account Based Data, ABM Accounts

EIN News | August 22, 2023

DTEN, a global leader in video conferencing solutions, announced today its successful transition to FlashInfo, resulting in a threefold increase in operational efficiency and a significant 60% reduction in costs. This strategic move comes as DTEN sought to streamline its sales and marketing operations, previously reliant on platforms like Salesloft and ZoomInfo. Karthik Chandran, CFO of DTEN, commented on the partnership, "Choosing FlashInfo was one of the best strategic de...