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ZoomInfo | September 08, 2023
ZoomInfo has announced entering a strategic partnership with global-leader advertising technology, The Trade Desk. MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, offers the industry’s first in-house B2B demand-side platform that focuses on meeting the needs of companies doing true B2B ABM. The integrat...
Core ABM
PR Newswire | May 26, 2023
NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced it has secured $50M in committed financing from Capital IP. The investment will be used to strategically support the next wave of innovation on NextRoll's marketing software for both its business units: AdRoll, its marketing and advertising platform for eCommerce brands, and RollWorks, its account-based marketing platform to help B2B compa...
ABM Accounts
Demandbase | April 22, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...
Forrester | October 05, 2020
To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...
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