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Bonafide | September 18, 2020

Houston-based digital marketing agency Bonafide has been recognized with the Better Business Bureau Education Foundation’s annual Pinnacle Award for 2020. This prestigious award honors local companies that have demonstrated a true commitment to customer service, workplace culture and community involvement. This is the second time Bonafide has earned top honors, along with three previous Winner of Distinction awards. Since 2009, Bonafide has helped growth-minded companies build their...

Core ABM

Madison Logic | February 15, 2021

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

Core ABM

Madison Logic | January 14, 2022

On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision. Amongst the vendors evaluated in the Report, Madison Logic’s ability t...

Targeted Account Strategy

Foundry | October 28, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...