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Business Advantage

business-advantage.com

Business Advantage is a B2B research, business development and marketing consulting practice operating in the global IT, Digital and Telecommunications sectors. Our clients include many leading international companies such as 3M, Autodesk, Canon, Dell, Hewlett-Packard (HP), IBM, Intel, Lexmark, Microsoft, Oce, Oracle, SAP, Sony, Sophos, SUN, Xerox Engineering Systems and many small to medium sized organisations…

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Account Based Execution

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RollWorks | May 05, 2021

RollWorks, a NextRoll subsidiary, today announced Journey Stages, a new feature in the RollWorks Account-Based Platform that provides B2B marketing and sales teams with greater insight into the effect of go-to-market practices on account progress. Journey Stages assists teams of all sizes in determining where their accounts are in their buying journey, activating stage-specific multi-channel campaigns as required, and measuring the success of their ABM services. Journey Stages is the first in a ...

Core ABM, ABM Accounts

ROLLWORKS CUSTOMERS SEE INDUSTRY-LEADING RESULTS, INCLUDING AN 18% INCREASE IN AVERAGE WIN RATES

PR Newswire | June 30, 2023

Account-based marketing platform RollWorks, a division of NextRoll, today unveiled new industry-leading ROI stats across its customer base, including an average 18% increase in win rates, 16% increase in opportunities created, and 20% increase in opportunity-converting form-fills — all within 6 months of going live with RollWorks. The insights are made possible by a new RollWorks Ad Revenue Impact Report, which helps marketers easily quantify the influence of their advertising invest...

Account Based Execution

CONTENTGINE UNVEILS ITS REVOLUTIONARY CONTENT INDICATION PLATFORM (CIP)

Contentgine | February 21, 2022

On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence. CIP collects one billion engagement ...

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PR Newswire | October 23, 2023

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Account Based Execution