IAB

IAB | October 19, 2016

The Interactive Advertising Bureau's Technology Lab has released a draft version of its 'Dynamic Content Ad Standard', designed to increase the relevancy of targeted ads delivered to consumers across desktop and mobile screens. This standard should enable digital ads - whether display, video, audio, native, or social - to render differently depending on the viewer, while enabling a varied set of assets to be deployed in response to predetermined data triggers. It is programming langu...

IAB | October 19, 2016

The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and effectiveness. The new standard will enable digital ads—whether display, video, audio, native, or social—to render differently depending on the viewer, allowing a varied set of assets to ...

IPG Mediabrands | October 11, 2016

The creative tech arm of IPG Mediabrands produced the results via an infographic in partnership with Thinknear, a location-based marketing platform. Titled, ‘Harnessing the Power of Location’, itdetails how LBA targeting reaches more specific and relevant audiences, drives both intent and visits to brick and mortar stores, and is significantly more cost-effective for marketers. The IPG Media Lab and Thinknear partnered with Office Depot Inc. to utilise mobile location data in identif...

Business 2 Community | January 24, 2018

Lead generation is at the core of any successful marketing strategy—it is the job of the marketing team to drive demand and interest that ultimately results in customers. A lot of marketers face internal obstacles that keep them from being as successful as possible when trying to generate leads and this is where hiring a lead generation agency can really help boost productivity and achieve real results.A lot of internal marketing teams are filled with employees who are doing their best to ...