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Core ABM
Madison Logic | December 15, 2021
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....
Account Based Advertising
RollWorks | August 12, 2022
RollWorks is bringing ABM to INBOUND! Today, the account-based marketing (ABM) platform and division of NextRoll celebrated its powerful partnership with HubSpot and announced its presence at HubSpot INBOUND® 22, September 6-9, 2022, in Boston. RollWorks has 16 inspiring sessions designed to help B2B teams ABMify their inbound strategies, as well as the first ever ABM Lounge. "We're excited to have such a strong presence at INBOUND this year, which reflects our market...
Account Based Analytics, Targeted Account Strategy
Influ2 | January 10, 2023
Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst ...
ABM Accounts
Upland Software | March 02, 2022
Upland Software, Inc. has been named in Forrester’s New Tech: Account-Based Sales Technologies, Q1 2022 report. This report provides an overview of account-based selling technologies. Upland Altify’s strategic account planning software was one of 19 vendors included in the report. Additionally, it was only one of seven late-stage technology providers acknowledged in the report. “We’re proud to be recognized by Forrester among so...
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