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Account Based Data

Lift AI | June 21, 2022

On June 15, Lift AI, a leading anonymous buyer intent data solution, announced that Greg Wolfe was joining its Board of Advisors. Greg Wolfe was the former Chief Operating Officer at Marketo. He is a seasoned technology executive and board member with more than three decades of experience in the software and technology industries. He has a hold over strategy, operations, and marketing and has played a crucial role in the rapid rise of Marketo in the marketing technology space. His contribution w...

Core ABM

Expandi Group, AccountInsight | October 05, 2021

Expandi group, a B2B marketing agency, has acquired AccountInsight, a UK-based adtech and martech company. This integration aims to develop and expand current Expandi services. With its account-based advertising and intent-identification technologies, AccountInsight will complement Expandi’s existing offering. This will open up further exciting opportunities for Expandi Group’s current and future clients across the globe during a time where data-driven marketing is eme...

Account Based Data, Buyer Intent Data

RollWorks | December 16, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for B2B companies looking to accelerate revenue growth. The company announced that in the G2 Winter 2023 Grid Report, RollWorks received 15 leader awards, including for buyer intent, advertising, and account-based analytics, and rated highly for its implementation, ease of set up, ease of use, and ease of admin across: ...

Account Based Advertising

Market Primes | July 26, 2021

This Account-Based Advertising Software market research exhibits industrial analysis, growth factors, driving factors, and recent market trends, which will be extremely beneficial to the industry's newly entering major players. This Account-Based Advertising Software market study is crucial for them since it includes all of the profit-making aspects that play a significant role in driving the industry's growth. These elements include technical advancements, confrontations, and chances fo...