Marketing Association

American Marketing Association | September 26, 2016

Marketing has revolutionized politics. An expert discusses how it’s affecting November’s election. The paradigm has shifted in U.S. politics. Out-of-nowhere candidates—such as Republican presidential nominee Donald Trump and Democratic-socialist Sen. Bernie Sanders—have grown less from the political canon and more from the will of the people. Marketing has been at the heart of this shift, according to Bruce Newman, professor of marketing and a Wicklander Fellow in b...

American Marketing Association | October 01, 2015

Experts weigh in on how content marketing and sponsored content work together for similar yet distinct marketing goals, and how to balance the two. Content marketing is an imperative these days, and companies are getting creative with its forms and functions, but many marketers are still confused by the myriad of terms floating around. While terms like sponsored content and native advertising can be used interchangeably, marketers need to draw a clear distinction—both in their minds and in...

American Marketing Association | March 01, 2016

Of all the new must-have digital marketing strategies brought about by the explosion in online shopping, ad retargeting is one of the most prevalent. Unlike the physical world, where brick-and-mortar businesses welcome window-shoppers who ultimately leave empty handed with vague promises to “think about it,” retargeting lets businesses follow up with those shoppers later on, keeping them interested and, ultimately, converting more of them to buyers. Retargeting, experts say, is a fan...

Account Based Data

FUSIONWRX Inc | January 31, 2022

FUSIONWRX Inc, a Flottman Company is a full-service marketing agency based in Northern Kentucky, with a focus on digital marketing. One of their specializations is building and optimizing Google Business Profiles, formerly named Google My Business listings, for regional and national clientele. FUSIONWRX was recognized as a Pinnacle Award finalist for employing this tactic to improve online presence and sales entitled “Increasing Online Sales Success for the Jeff Wyler Automotiv...