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Account Based Data
Anteriad | November 04, 2022
Anteriad has partnered with Snowflake, the Data Cloud company, to make B2B data available on Snowflake Marketplace, enabling marketers, data scientists, business intelligence and analytics professionals’ access to live and ready-to-query data from Anteriad for smarter decision making. Snowflake Marketplace, powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allows companies to receive direct access to raw data products and leverage data quickly, s...
ABM Accounts
Agent3 | December 10, 2021
Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Alisa will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. With marketing and sales organizations seeking to modernize, cent...
Creatio | November 02, 2022
Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio. Creatio ranks third in New Customer Acquisition, Account-Based Marketing, and Customer Retention/Upsell Use Cases within the report amongst 12 MAP vendors. This Critical Capabilities report is the companion of Magic Qua...
Demandbase | July 20, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights...
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