PropelGrowth

Account Based Data

RollWorks | October 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, today announced a new integration to enable more efficient prospecting, engagement, and forecasting. With the RollWorks and Outreach integration, B2B teams now have an easy way to prioritize their engagement with prospects and take immediate action on key contacts within their target accounts. Surfaced contacts can be added directly into Outreach sequences and en...

Core ABM

Bynder, GatherContent | March 07, 2022

Bynder, the global leader in digital asset management (DAM), has acquired GatherContent, a Content Operations platform, to expand its footprint in the digital ecosystem and provide a comprehensive platform for delivering content that creates powerful digital experiences. With the acquisition of GatherContent, Bynder will add collaborative workflow and editorial processes for content creation capabilities to its unique, centralized platform to empower teams across industries to easily manage the ...

Core ABM

Business Wire | May 03, 2023

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement. For B2B marketers, getting in front of the right professionals with buying influence is essential, and StackAdapt's latest solution enables users to target high-value B2B audiences in the US based on account lists, firmographic and persona-level data. B2B companies continue to prioritize ABM a...

ABM Accounts

TechTarget | June 11, 2021

TechTarget, Inc., the global leader in B2B technology, announced that it has been recognized as a worldwide leader in Account-Based Marketing (ABM) by Research In Action. Research In Action is a leading independent analyst firm based in Europe. According to Research In Action’s 2021 Vendor Selection MatrixAccount-Based Marketing report, TechTarget is the top global ABM vendor. The recognition has been provided exclusively to servethe enterprise technology landscape. The Comp...