Superfluity

Core ABM

Thesis | October 26, 2020

Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digita...

ABM Accounts

Demandbase | June 24, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has earned extremely high rankings across numerous categories on a total of 40 of G2's Summer Grids. Specifically, Demandbase was named a leader in 34 areas, a high performer in six, and took the number one spot in three. The G2 Grid® Reports are the result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "We are so ...

ON24 | March 11, 2020

Today, the highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. "Now more than ever before, businesses with the best digital experiences will win. As current travel constraints make in-person events difficult, it's even more imperative for marketers to innovate the way they connec...

ABM Accounts

MRP | March 01, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today released “The Enterprise Marketers’ Guide to ABM” at the 2022 B2B Marketing Exchange (B2BMX) conference. The culmination of a year-long proprietary research project fielded by independent research firm Demand Metric, the Guide shares findings from over 1,200 study participants across 5 continents about the environment, people, processes, and technology that are crucial to enterprise ...