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Cvent, ID.me | December 23, 2021
On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States. ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event mar...
DECK 7 | February 04, 2020
Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B market...
Buyer Intent Data
Lift AI, Drift | August 29, 2022
Lift AI, the leading buyer intent intelligence solution, today announced the availability of its integration with Drift, the Conversation Cloud Company, to help marketers identify website visitor intent and turn anonymous website visitors into revenue. The integration leverages the Lift AI machine-learning and AI capabilities to assign “buyer intent scores” to both known and unknown site visitors in real-time, then deliver personalized chat experiences for sales conversion through Dr...
Folloze | August 20, 2020
Folloze today announced the launch of ABM Now, an all-in-one Account-Based Marketing (ABM) solution that includes the Folloze Personalized marketing platform powered by Demandbase firmographic data. ABM Now enables marketers to quickly plan and execute highly personalized revenue-generating campaigns against their target accounts. Today, the success of any ABM program requires both a customer-centric focus and the precise execution of personalized content-based campaigns. At the same time, the t...
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