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Core ABM
PR Newswire | April 24, 2023
Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all oth...
Targeted Account Strategy
ON24 | August 30, 2022
ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, i...
Account Based Data
True Influence | June 21, 2021
True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies. In a statement, Brian Giese, CEO of True Influence, said, “We created ...
RollWorks | June 17, 2022
RollWorks, an account-based marketing platform, announced significant upgrades to its Site Visitor API features to advance the incorporation of account-level insight into web content personalization. It now supports LiveRamp’s identifier, RampID, across channels. It continues to ramp up its product infrastructure to prepare itself for a future without third-party cookies. "Our drumbeat of product innovation demonstrates our continued investment in technolo...
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