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Account Based Data

Terminus | October 07, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. Terminus is the only included late stage vendor in both the embedded and standalone customer data platform (CDP) functionality segments. The inclusion comes after Terminus announced its acquisition of leading B2B CDP, Zylotech, ...

Account Based Advertising

Demandbase | March 16, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has joined the World Wide Web Consortium (W3C), the international community that works to lead the web to its fullest potential. As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web. Even more specifically, the company will lend it...

Buyer Intent Data

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

Account Based Data

Momentum ITSMA | September 13, 2023

Momentum ITSMA has announced the launch of its new book, 'The ABM Effect: How to Win, Retain, and Grow Your Most Valuable Clients.' The company's ABM Benchmark Report, created in partnership with The ABM Leadership Alliance, aims to achieve a 55% annual growth in account revenues. The reader will explore strategies for establishing trust, leveraging customer insights, and creating a personalized value proposition that truly resonates with ...